Introduction SELF-BRANDING COURSE

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I N T R O D U C T I O N .

W H O

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Y O U ?

My name is Alexandra Miracle. Self-brand.

Arist, designer and PhD candidate

30 sec. for your answer

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W H A T

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T A L E N T ?

My talent is to teach, make art, design, brands.

30 sec. for your answer

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W H A T

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S E L L ?

I sell my coaching/courses and service in branding and graphic design.

30 sec. for your answer

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W H E R E

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Y O U

C O M M U N I C A T E

W I T H

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C L I E N T S ?

Instagram, Linkedin, Facebook. Conferences, professional events, recommendations.

30 sec. for your answer

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P L E A S E , A S K Y O U R C L I E N T S A B O U T Y O U A F E E D B A C K A B O U T Y O U R S M

G I V I N G

About Instagram My client Francesca: Your instagram looks very creative and you are active there. Every week interesting works what i discuss with my circle...

My client Evgeniy: You are great in representing the cases in the view of client’s cards. But you have a lot of creative works what are not functional...T 1 day for your answer

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L O O K A T T H E D E T A I L S O F A N D M A K E C O R R E C T I O N S

T H E

C R I T I C S

According to the Francesca’s feedback, i don’t need any changes.

But Evgeniy’s commentaries talk about separating and aligning the content.

Solution is to make two accounts: 1) creative and art content; 2) brand cases.

a few hours for your answer

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W H A T

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T H E

Q U A L I T Y

O F

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B R A N D ?

I would like to work with middle and luxury class.

I suggest the price for the middle in the range of _________ (write your answer)

I suggest the price for the luxury in the range of __________ (write your answer)

The value of the quality of my work is (write your answer)

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W H A T

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L U X U R Y ?

---- MATERIALS (what do you use at your work?)

---- WHERE DO YOU WORK? (office, home, coworking center, studio) ---- YOUR ENVIRONMENT (their outcome) ---- WHAT ARE YOUR EXPENSES? ---- STYLE?

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W H A T

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M I D D L E ?

---- MATERIALS (what do you use at your work?)

---- WHERE DO YOU WORK? (office, home, coworking center, studio) ---- YOUR ENVIRONMENT (their outcome) ---- WHAT ARE YOUR EXPENSES? ---- STYLE?

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T H E

V A L U E

O F

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Q U A L I T Y

O F

M Y

W O R K ?

HOW ARE YOUR CLIENTS EVALUATE THE QUALITY?

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SERVICE

PRODUCT

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S E R V I C E

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Q U A L I T Y

SERVICE*

ASSURANCE - you know everything about your product EMPATHY - you care about your client RELIABILITY - your result is what you suggested RESPONSIVENESS - communication EQUIPMENT

*G. Büyüközkan, G. Çifçi (2012)

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Q U A L I T Y

PRODUCT*

PROFESSIONAL STYLING RIDING COMFORT VALUE FOR MONEY

*Hirotaka Takeuchi, John Quelch (1983)

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H O W

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R E P R E S E N T

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BRAND

IDENTIFIED PRODUCT/SERVICE Example: I have my web site, business cards, social networks.

All my profiles have the same style and message to my customer. I’m talking about professionalism, quality, clearness...

30 sec. for your answer

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T A S K

YOU HAVE TO MAKE A POST ADVERTISING YOUR BRAND LOOK AT THE AUDITORY WHO WILL REACT

EXAMPLE >

1 day for your answer

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T A S K

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C L I E N T ?

PERSONAL DATA (married, male and female) GEOGRAPHY (location)

WHO IS MY CLIENT? Advertisement Agencies, Startups, Business owners WHAT WILL MY CLIENT RECEIVE? Result. Packed product.

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WHAT WILL MY CLIENT SOLVE? Brand Identity for representing and selling the product. the product has to have the FACE WHAT VALUES HAS THE CLIENT? Quality, Professionalism, Responsibility WHAT IS HIS ENVIRONMENT? Advertisement, professionals

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C L I E N T ?

WHAT STEREOTYPES DO YOU HAVE ON THE MARKET? Freelancers are not responsible BARRIERS The stereotypes about freelancers BLOGS, EVENTS Conferences, Competitions, Portfolio Reviews, Personal meetings

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AMBASSADOR Art and Creative Directors, Mentor WHAT DOES MY CLIENT KNOW? He needs package for his business, he knows what he wants to sell, he has the ideas, designer knows how to realize INTERESTS Business, Money, Health, Family

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T H A N K YO U

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