Platform Studio Branding

THE FIRST GYM INSIDE UK’S 20 BIGGEST TRAIN STATIONS

Platform Studio along with Network Rail wants to facilitate train commuters offering an accessible fitness studio in the UK’s 20 busiest train stationsaiming to improve people’s health while keeping in mind the busy schedules.

The presence of a gym in the train station will encourage passengers to travel by train regularly, and avoid travelling any further for a gym - making this a convenient way to keep active. This will improve the communities’ health and wellbeing and will address the climate crisis encouraging a park and ride method. The visual identity of Platform Studio intends to represent a playful and dynamic personality. The studio will offer a wide range of classes: Yoga, Pilates, HIIT Workout, Stretch and Balance and Aerobics. The classes will run in the mornings and the afternoons, suitable for all passengers who want to exercise before or after work.

The orange is one of the primary colours of both Platform Studio and Network Rail - it is incorporated in both logos, therefore creates a consistency between the two.

Orange evokes emotions of energy, stimulation and enthusiasm.

The blue - as complementary colour of the orange - creates a bold visually dynamic personality.

Blue evokes strenghts and along with the orange creates a felling of vitality.

The white creates a sense of space, adds highlights and creates contrast to the designs - it is a refreshing colour.

Promotional leaflet design

Plan Your Workout According To Your Journey

The app is designed to facilitate the users to book their workouts along with their journey. Each station will offer a variety of fitness classes suitable for the commuters who travel in the morning or the evening.