ALEPH MAGAZINE - ISSUE 07 - WINTER 2024

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VANCOUVER __ ISSUE 07 __ WINTER 2024

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__ PUBLISHER’S NOTE

THE POWER OF INFLUENCE Influence shapes our world. It is the invisible thread that weaves through the fabric of society, pulling us toward new ideas, compelling change, and sparking movements. From the cozy coffee shops of Vancouver to the bustling streets of Tehran, the power of influence is ever-present, subtly guiding our choices and molding our perspectives.

My journey as the publisher of ALEPH has always been about understanding and harnessing this power. With every issue, we strive to capture the essence of influence in its myriad forms – whether through the inspiring stories of entrepreneurs who challenge the status quo, the evocative imagery of fashion that transcends cultural boundaries, or the culinary delights that tell a story far beyond their taste.

In this issue, we focus on the tapestry of influence across various sectors. Our editorials feature some of the most impactful influencers in different fields: from visionary business leaders and innovative designers to groundbreaking artists and culinary geniuses. Each story highlights how these individuals shape our culture, push boundaries, and inspire us to see the world in new ways.

As a Vancouverite with deep Persian roots, I have witnessed the power of cultural influence first-hand. It is a force that can bridge worlds, connecting the East with the West, and creating a mosaic of experiences and perspectives. In Vancouver, where diversity is celebrated, the influence of different cultures is not just visible in the streets and neighbourhoods, but also in the ideas and innovations that emerge from this melting pot.

This issue of ALEPH is a tribute to the power of influence in all its forms. We believe that by understanding this power, we can become more conscious of the impact we have on each other and on our world. Whether you are an entrepreneur, an artist, a dreamer, or simply someone who appreciates the finer things in life, we invite you to join us on this journey of discovery.

Let’s continue to explore, to connect, and to influence. Together, we can weave a tapestry of ideas and inspirations that will shape our future.

Farhad Mehrabi, Publisher ALEPH 5

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­­__ ABOUT ALEPH

ABOUT ALEPH

WE ARE ALEPH, Canada’s first Persian-lifestyle magazine proudly based in Vancouver. Our vision is to provide a confident and creative voice to the Iranian community, as well as offering a colourful profile to established businesses to help them reach an active and engaged audience.

ALEPH is a seasonal magazine offered in print, and online. We shed light on what’s new, important and relevant with a mandate to bridge the gap between East and the West. We hope it will inspire Canadians of all stripes to discover and unravel a better understanding of Persian culture. And we also hope that Iranians living in Canada will come to a better understanding of Western culture, its customs and values.

At our heart, we also believe that luxury can be inspirational. So, we offer a range of content that’s meant to inspire dreams of a life well lived. Fine dining, luxury automobiles, fashion, premium travel destinations, quality products and services can all play an important role in our daily lives and urge us to seek out the best. If you’re seeking out the best, you’ll find it here. Welcome.

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MEHRAN SALARI PERSONAL REAL ESTATE CORPORATION My deep passion for the world of property sales and my unwavering commitment to assisting others has become an integral part of who I am. Over the years, I have achieved remarkable success in my business endeavours, consistently earning recognition for my exceptional customer service and impressive sales achievements.

As one of the industry’s top agents, I am committed to going the extra mile for my clients, striving to provide them with an unparalleled Real Estate experience.

I firmly believe in reciprocating their trust by delivering the finest level of service imaginable, whether it be assisting them in selling their property or helping them to find their dream home. Witnessing their satisfaction and joy throughout the process brings me immense fulfilment and reinforces my dedication to this rewarding profession.

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__ CONTENTS

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Shahrzad Rafati

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Aleph & his orchestra

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Nader Khaledi

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Cascadia Green REIT

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Anousha

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Jasive Fernandez

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Le Vieux Pin Winery

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Bijan Ahmadian

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Armita Hosseini

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The Green Gold

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BC Wilderness

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Timeless Legacies

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Shaping and elevating each other’s journeys, it’s all about

In the symphony of human connections, the concept of influence is not confined to the realm of high-profile figures with massive followings.

Beyond the conventional notion of influencers, every individual possesses the potential to shape and impact others. Regardless of scale, our unique talents and abilities make us all influencers in the intricate tapestry of society. The interconnected nature of human relationships emphasizes that each one of us contributes to the collective influence that permeates our daily lives. It’s not about the size of our audience but the belief in our capacity to effect change. Recognizing this innate power within ourselves, we can consciously strive for positive and constructive influence. This understanding invites us to navigate our social interactions with purpose, weaving a narrative of collective empowerment and meaningful impact on the world around us.

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ALEPH MAGAZINE 12 Illustration

by Roya Momeni

AN INTERVIEW WITH

SHAHRZAD RAFATI FOUNDER & CEO OF BBTV

13 ALEPH MAGAZINE IG shahrzad_rafati

Shahrzad Rafati, a trailblazing Iranian-Canadian entrepreneur,

When I was 17 I moved to Vancouver by myself with just one

holds the esteemed position of Chairwoman and CEO at

suitcase, no computer skills, and very little English. My passion

BBTV Holdings Inc., a visionary global media company with its

for math and tech drove me to pursue computer science in

headquarters nestled in the vibrant city of Vancouver, Canada.

university. Content again played a big role in my life, helping

Stepping onto the scene in 2005, BBTV has been at the forefront of

me learn the language and exposing me to new cultures - and

reshaping the landscape of video entertainment by championing

suddenly there was so much more of it. It was around this time I

the brilliance of the world’s most influential creators. Under

built the business model for BBTV, which came to me when I first

Shahrzad’s adept leadership, the company has forged a path of

visited CES, observing the applications of digital audio which

innovation, creativity, and inclusivity, revolutionizing the way we

was pioneered by Steve Jobs through the invention of the iPod.

experience digital content and connecting audiences worldwide

This innovation changed the landscape for people to explore

to captivating stories and boundless possibilities.

their passions for music, and I wanted to develop a model that

Can you share your journey as an entrepreneur and how you

would do the same for content.

came up with the idea of BBTV?

I grew up in Tehran during wartime when content was rationed,

What motivated you to start a digital media and technology

company specifically focused on helping content creators

and while I only had access to a handful of TV channels I could

increase viewership and revenue?

see the power of content even at that small scale. Even at a young

I wanted to play a pivotal role in the democratization of content

age, I had seen enough of the world to know that I needed a

given my background, and that’s part of the reason why I started

different future. I needed a life where I could make a difference

BBTV. The digital age of content was just in its infancy, and I

on a global scale.

wanted to expose others to the limitless potential that I saw

As a young person in a place with so much change and turmoil, experiencing inequality first hand created a desire and a passion to be a positive agent for change. Citing my favourite quote from Gandhi, to “be the change you wish to see in the world,” is why I moved to Canada to have access to more inclusive and

in the burgeoning industry to educate, connect, and empower people around the world. 18 years later, digital video commands more ad spending than traditional media like TV, enabling more than 50 million creators to captivate audiences and drive revenue from the content they create.

equal opportunity.

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When I started BBTV in 2005, we were one of the pioneers that was defining and advancing the media tech space. We empowered a new generation of storytellers that were transforming entertainment, and the ways that content was being produced and consumed. BBTV has now grown from a small startup into a leading media tech company, operating in 10 languages around the world and empowering thousands of creators.

To put it simply, our mission is to make meaningful content more valuable. As the largest multi-vertical video platform worldwide with more than 600 million monthly unique viewers, we empower many of the world’s most successful brands, media companies, and creators to define the culture of today and tomorrow.

As an influential figure in the digital media and technology

industry, what responsibilities do you feel towards empowering

and inspiring other women to pursue their entrepreneurial dreams?

Because of my background, I actively pursue ways to encourage social change and am a champion for equality in all forms. I am very passionate about making a positive impact on the world, from job creation, to climate action, education, and advancing opportunities for women and girls. As a woman in business

“If you show the commitment and the level of intelligence needed to get ahead, people can’t ignore you.”

who has seen and experienced inequality firsthand, the latter has always been near and dear to my heart as an entrepreneur.

Drawing inspiration from the words of a great friend and fellow leader, Marc Benioff, I believe that business is a platform for change. My responsibility as a successful woman entrepreneur myself is to leverage the platform we’ve built at BBTV to lead by example for other businesses and pave the way for other successful women in leadership. This is about much more than meeting quotas, it’s about setting and making ourselves accountable to goals, and putting the necessary policies and systems in place to achieve and measure success. This is a core tenet of BBTV’s quadruple bottom line, which measures success across social, people, environmental and financial KPIs. That’s how best practices are created, and how other businesses can learn from what we’ve done to implement for themselves.

In part because of the work that we’ve done at BBTV, in 2020, Prime Minister Justin Trudeau appointed me as Co-Chair of G20 EMPOWER, which works to bring together representatives of the private sector and government counterparts of the G20 countries with the common goal of accelerating women’s leadership. I am a big believer in inspiring future leaders, and I work very hard to empower women to excel in the male-dominated professional landscape.

How did you navigate the challenges and obstacles you faced

while building BBTV, especially as a woman in a male-dominated industry?

When I look back to when I first started BBTV, I do feel as though I had to really prove myself, especially when we were looking for early investment. Our business is very technical and I think a

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lot of the discussions we had in the earlier days highlighted the

I’m proud to say that BBTV reached an incredible milestone in

need for me to really showcase my expertise.

October of 2020 when BBTV launched an initial public offering

Would I have faced the same level of scrutiny if I was male? It’s tough to say, but the advice that I give all young entrepreneurs, whether male or female, is to work harder than everyone else and show that you understand your space and the business

on the Toronto Stock Exchange. The IPO made history on the TSX as one of the Top 10 Tech listings of all time, as well as the largest across all sectors with a sole female founder & CEO and the first in the technology sector.

opportunity inside out. If you show the commitment and the level

We need more milestones like this in Canada and around the

of intelligence needed to get ahead, people can’t ignore you.

world. We need to break new ground and pave the way for other

If I were to ask you to name a female founding executive, a CEO

young dreamers who envision a future with more potential to

like Elon Musk, Steve Jobs, or

be leaders.

Jeff Bezos, there are not many. We need more examples. I hope

As a successful woman in the industry, how do you prioritize

to inspire the female leaders of tomorrow by demonstrating that it is possible. I want young women to think that “She’s done it, so I can do it too”, and I encourage everyone to do the same thing.

How do you foster a culture of innovation and creativity within your company? What role does it play in staying ahead in the rapidly evolving digital media ‘landscape?

I believe that innovation and creativity stem from feeling like you have a seat at the table, and that your ideas are valued the same as the person next to you. This is one of the many reasons that we value equality so much, as it doesn’t just produce a more diverse, inclusive and equitable organization, it actually translates to better results and more inspired ideas. As an example, a recent McKinsey study outlined that organizations with equal representation in leadership are 50% more likely to outperform their peers.

self-care and well-being amidst the demands of running a thriving business?

What practices or habits do you find most helpful? I am a big advocate for a healthy lifestyle. I train a lot and eat well. To unwind I run, swim, and do pilates and yoga, and I also watch fun and educational videos! I’m also lucky enough to live in BC and truly believe there is no better place on the planet to call home. For nature-enthusiasts like me, the closeness to beautiful parks, to the mountains, to the ocean and to a world of incredible food and sight-seeing is unprecedented anywhere else in the world.

As a Persian immigrant, how challenging would immigration be

for a woman from the same background, and do you have any experiences or lessons you would like to share with others?

My experience as a Persian immigrant definitely had its challenges, especially coming to Canada with so little grasp of the language

BBTV’s core values are creativity, collaboration, care, and drive,

and the culture. That said, I have so much pride in sharing a

and above all else, we believe in ‘cultural addition’ over ‘cultural

common identity with the Iranian community here in Canada

fit’. ‘Fit’ feels too boxy for us. We hire for diversity and uniqueness,

and around the world, placing so much importance on warmth,

and truly believe that one of our greatest strengths as an

kindness, care for each other, the spirit, and the relentless drive

organization is our blend of bright, passionate and worldly

to make the world a better place. As Persians, no matter how

people. When hiring, we always ask the question “what unique

we immigrate to a country, there is a beautiful community that

attribute will you add to our culture?”

is there to welcome you.

At BBTV, Equal is Equal. To achieve a truly equal and balanced

I also realize that no two immigration experiences are the same,

organization, we have created and implemented a number of

so the lesson that I learned from my experience is to get out of

programs and initiatives including ‘equal pay for equal work’

your comfort zone. Learn the language, experience the culture,

and equal opportunity hiring, which are key components of our

and find your new village. At the same time, reach out to and

people strategy.

connect yourself with the Persian community where you live.

Today, pay disparity across BBTV’s employees is 0 percent no matter how you slice it, and it’s been that way for over 5 years.

Not a lot of other businesses can say that. More than 40% of our employees and managers identify as female, and we’re proud that half our board is female and 50% of our board members

Together, this will help you learn from the shared experiences of other Iranians, while also setting yourself on the right path for success in your new home.

What message would you like to convey to young women who

aspire to become entrepreneurs or leaders in the digital media

are BIPOC.

and technology industry?

Can you share a memorable success story or milestone achieved

I’ve received a lot of advice over the years, and I think you also

by BBTV that you are particularly proud of?

It’s amazing to look back sometimes and see how far my vision for BBTV has been realized over the past 18 years. Not only are we a leader in our space, but we’re breaking new ground in so many ways.

need to be selective about the wisdom you take onboard. One piece of advice that stands out to me is: “Always do the right thing - personally and professionally, it may not be easy, but you will never regret it.” I use that at all levels of my life, and it’s helped guide many of my decisions over the years.

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__ MASTHEAD

President & Editor in chief Farhad Mehrabi Art Director Roya Momeni Account Manager Saloumeh Raeesi Cover Design Artist Roya Momeni Layout Design Artist Saloumeh Raeesi Copy Editors Michelle Hopkins, Lauren Kramer Photographers Pooya Nabei, Ali Dolati, Mohammad Rezaei, Amanda Morie, Jhonatan Arroyo, Laura Chapman Videographers Arian Rahimian, Mohammad Rezaei Video Editors Arian Rahimian, Nina Zarabi, Mohammad Rezaei Social Media Manager S M Wahidun Nabi Digital Artists Matheus Wohlenberg Web Specialist Zin Ng Marketing Coordinator Nicole Dang Makeup Artists Leila Dehghan, Denice Alberto Models Nikki Zecha, Debora Oliveira, Erin Mcdowell, Michaela, Mariana Fey Fashion Designer & Stylist Jasive Fernandez Illustrator Roya Momeni Advertising Inquiries 236 808 6748 info@alephmagazine.com

Issue 07 — Winter 2024

On The Cover

356 - 409 Granville St., Vancouver, BC

This issue’s cover, featuring model Nikki Zecha, is a celebration of the Persian lifestyle, seamlessly merging cultural heritage with modern sophistication. Themed around “the power of influence,” the bold red dress worn by model symbolizes boldness, attraction, and influence. The exquisite Persian calligraphy, skillfully integrated, adds a touch of tradition and artistic heritage.

Designed by Roya Momeni, photographed by Pooya Nabei, and adorned with Ali Mohammadi’s calligraphy, the cover encapsulates the magazine’s commitment to promoting a cultured lifestyle shaped by the profound impact of influence.

236 808 6748

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Executive Office

ALEPH MAGAZINE

V6C 1T2, Canada

www.alephmedia.com Published by Aleph Media Inc.

All rights reserved. No part of this publication may be reproduced, distributed or transmitted by any form or by any means, including photocopying or other electronic or mechanical methods, without prior written permission of the editor, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law.

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WIPO

WORLD INTELLECTUAL PROPERTY ORGANIZATION

2018 | WIPO | Exterior Coverage of the Building for Light & Desired Privacy Control | PCT the International Patent System

Designs

What is your perspective of architecture that

At this point I would like to ask you about the

Architecture is not just erecting a building

these years, shining alongside the world’s greatest

enables you to create such diverse works?

international awards that you have won during

but realization of a dream as it has always

architects.

been more than a shelter even in its most

In 2012 and 2016, we won the Chicago International

primitive form. Architecture is mankind and

Award with the title of “The Best New Global

its heart and soul. Good architecture not only

Design”. This is one of the most prestigious

takes project economics into consideration,

architecture awards in the world which was founded

but strives to realize human space also.

by one of the late architects of Chicago with the

True architecture is spatial and an architect as a

motto: “Design from the spoon to the city”. We

strategist, is one who first studies and examines

also secured the New York Architizer award in 2015

the project platform to be able to do the design

and 2017 for Danial and Saba residences, as well

accordingly. In addition to organizing the spatial

as the Asian Gold Medal in Vienna in 2016. Also

system of the project, this method holds a

recently, Domus magazine, which is one of the most

fundamental idea which can create novel situations.

reliable and the oldest magazine in Italy in the field

The interesting fact is the common belief that the

of Art and architecture, made a documentary of

people construct buildings and houses; whereas

our over-the-years achievements and published

in reality, cities as well as residences are the ones

it on its website. They also introduced our latest

which create the society and human. In this sense,

project – House number 6 – as a response to

human is the product of space.

the transformation of the city of Tehran and

What has been the most compelling aspect of

providing a suitable response for such changes.

professionally for the past twenty-five years?

universities and holding various conferences in

The attraction is in the sense of adventure and

also active in the field of installation and art; for

searching for innovative solutions and new ideas

instance, a work called “Gozar/Passage” which was

for each project. The truth of the matter is that the

published in the last issue of Domus Magazine. This

opportunity for a dialogue consistently helps to

masterpiece is a passage for thinking and searching

reveal the hidden angles of the problem and this

which shows the most conspicuous feature of the

helps in architecture a lot. Each project creates

contemporary world: “uncertainty”.

your experience, living and working together

We have also been engaged in teaching at the world’s most prestigious institutions. We are

a stream of life which we are a part of. “We turn architecture into life”.

Unite 109, 2030 Marine Dr, North Vancouver, BC, V7P 1V7

rskoffice.ca 21

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sarakalantary@rskoffice.ca

•

rezasayadian@rskoffice.ca

2018 | Selected Project in Iranian Modern & Contemporary Architecture | Exhibition & Symposium | Japan

2017 | The winner of New York’s International Architizer Awards | A + AWARD

2012 & 2016 | Winner of the Chicago International Architecture Award for the best new global design The Chicago Athenaeum Museum of Architecture and Design | IAA

Architecture & Art Magazine

2016 | First place of Asia Architecture Award | Vienna | 2AAA | Golden Medal

2015 | Selected project 56th for Art Exhibition Biennale di Venezi

World Architecture Festival

2012| Honorable mention World Architecture Festival | WAF | Singapore 2018| Honorable Mention at World Architecture Festival | WAF| Amsterdam

2021| Domus Magazine | with The Title of An Appartment building as a response to Tehran’s transformation.

2016| Domus Magazine | Episode ||| with the title of Architecture Meets Nature

by Sara Kalantary & Reza Sayadian.

SARA KALANTARY

REZA SAYADIAN

Architect

Architect

Sara Kalantary and Reza Sayadian, founders of Sayadian & Partners Design Ltd., bring a unique and humble perspective to architecture. Their works showcase unconventional solutions, emphasizing respect for humanity and the environment. Viewing architecture as a dynamic phenomenon integrated into city life, they aim to create memorable spaces. Their approach has earned international and national awards, recognition from academia, and widespread publication in books and magazines globally.

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Aleph & His Orchestra Pianist, Composer, and Arranger

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Bridging Worlds through

MUSIC Aleph’s musical journey began in Ehmej, Lebanon at the age of 3, when an old piano sparked his passion. While oriental tunes initially eluded him, his dedication led him to discover the “quarter tone.” With his first piano in hand, he harmoniously blended oriental and occidental melodies. During the Lebanese Civil War, he found refuge in his uncle Michael Ramia’s studio, a multi-instrument virtuoso, honing his skills. Aleph became the star of family gatherings, often performing alongside his cousin Carla Ramia, whose Arabic singing continues to captivate audiences.

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“My signature sound is characterized by the incorporation of oriental melodies and rhythms into the piano, creating a captivating and harmonious blend of cultural influences.”

Can you share a bit about your musical journey? How did you

Could you tell us about any notable performances or projects

as a pianist, composer, and arranger?

career so far?

first get started in music, and what led you to pursue a career I discovered music at the age of 3 when I was given a small

One notable performance was when I was chosen to headline the

old wooden piano. Reconstructing familiar tunes from such an

Byblos International Festival in 2001, at the young age of 21. This

early age, I was able to grasp occidental melodies while oriental

served as a stepping stone for my international career, leading

tunes eluded me. I persevered and finally discovered what was

to a North African Tour and collaborations with esteemed artists.

missing: the “quarter tone,” a basis of oriental music. My parents

Another memorable moment was holding a solo concert at the

recognized my potential and got me my first “real” piano. My

prestigious Olympia in Paris in 2016, which was sold out and

uncle, Michael Ramia, who is a composer and master of multiple

brought together people from all over the world. Additionally,

instruments, greatly influenced me during my upbringing. At

my collaboration with Babak Amini for our recent show was a

the age of 11, I started composing my own music.

significant project that allowed us to combine our respective

What inspires you the most when it comes to creating and

musical styles and create a unique musical experience.

performing music?

I am inspired by the desire to express Oriental melodies through an Occidental instrument, the piano, without artifice

How do you find a balance between preserving traditional

elements of Lebanese music and incorporating innovative ideas into your compositions and arrangements?

or subterfuge. I find inspiration in the fusion of different genres

Finding the balance is a delicate process. I deeply respect the

and cultures, aiming to create a harmonious blend that resonates

rich musical traditions of Lebanon, and it is important for me

with listeners on an emotional level.

to honor and preserve those elements in my compositions and

As an accomplished pianist, composer, and arranger, how would

arrangements. However, I also strive to push boundaries and

you describe your musical style or signature sound?

explore new possibilities by incorporating innovative ideas. It

My musical style can be described as Oriental Fusion. I aim

maintain the essence of Lebanese music while infusing it with

to create a unique fusion of oriental and occidental elements,

fresh and contemporary elements.

incorporating genres such as tango, flamenco, Latin, jazz, jazz fusion, and world music. My signature sound is characterized by the incorporation of oriental melodies and rhythms into the

is a constant exploration and experimentation, where I aim to

Are there any upcoming projects or collaborations that you’re excited about and would like to share with us?

piano, creating a captivating and harmonious blend of cultural

I will be performing next October a European Tour in Paris,

influences.

Amsterdam, Lausanne and Madrid, as well as a US tour in the

What do you hope to achieve through your music? Are there

Spring of 2024.

to your audience?

beyond, what advice would you give to aspiring musicians who

any specific messages or emotions that you strive to convey Through my music, I hope to evoke a sense of cultural unity and

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that have been particularly memorable or significant in your

As a musician who has achieved success both in Lebanon and are looking to make their mark in the industry?

appreciation for the beauty of diverse musical traditions. I aim

My advice to aspiring musicians is to stay true to their unique

to convey emotions such as joy, nostalgia, and a connection

musical identity and constantly work on honing their craft.

to heritage. By bridging the gap between different musical

Embrace your cultural heritage and use it as a foundation to

genres and cultures, I aspire to create a universal language that

create something distinctive. Be open to collaborations and learn

resonates with audiences around the world.

from other artists, as it can broaden your perspective and open

ALEPH MAGAZINE

new doors. Most importantly, never lose sight of your passion and persevere through the challenges, as success in the music industry requires dedication, hard work, and a genuine love for what you do.

Can you tell us about your collaboration with Babak Amini for your recent show? How did the idea for this collaboration come about?

The collaboration with Babak Amini was a remarkable experience.

The idea for this collaboration came about through a mutual appreciation for each other’s musical styles and a desire to explore the connections between Persian and oriental fusion music. We recognized the potential of blending our unique musical languages and decided to join forces to create a truly distinctive performance that showcases the beauty of both traditions.

Both Lebanon and Iran have rich musical traditions. Did you notice any connections or similarities between the musical cultures of these two countries during your collaboration?

Absolutely, both Lebanon and Iran have rich and distinct musical traditions. Through our collaboration, we discovered striking connections and similarities between the musical cultures of these two countries. We found common ground in terms of the intricate melodies, rhythmic patterns, and emotional depth that are inherent in both Lebanese and Persian music. It was a fascinating exploration of shared musical elements that enhanced our collaboration and created a harmonious fusion of our respective traditions.

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PARSA HASHEMZADEH Sales and Leasing Consultant at North Shore Mitsubishi (236) 330 6611 | parsah@northshoremitsubishi.ca

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North Shore Mitsubishi

(604) 624 0640

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NADER KHALEDI

Composer & Multi-Instrumental Artist

naderkhaledi.com 29 ALEPH MAGAZINE

Nader’s message of “We are all one” resonated throughout his music

A man of many talents within the music world, Canadian/Iranian

potential. However, my defining moment came years later when

Nader Khaledi is a highly accomplished fusionist, composer, and

I immigrated to BC in 2009. The language and cultural barriers

multi-instrumentalist, who is undoubtedly becoming one of this

were difficult and I became depressed. In Iran, I was playing a

generation’s most visionary artists. Nader’s compositions are a

mix of Persian and flamenco music, but that wasn’t getting me

fascinating blend of Eastern, Spanish, and Western influences;

hired in Vancouver. After a year, I started composing again …

providing a fresh take on jazz and flamenco music that connects

that is when I knew I wanted to continue to pursue music.

profoundly with his Iranian roots and culture. A master in his

How would you best describe your sound?

craft, Nader possesses a natural skill in every aspect of his musical career, bringing musical compositions to life with his

My sound is the essence of my soul, the culmination of all of

own signature flair.

the cultures that have influenced me. Those cultures manifest

Was there a defining moment when you knew you wanted to become an artist/composer?

My passion for music began at 5 years old when I was introduced

themselves by uniting the complex harmonies of jazz with the modern sounds of flamenco.

What are your career highlights so far?

to traditional Persian drums. As a child, I also discovered the

A highpoint was when the Ambassador of Spain in Iran honoured

piano and was hooked. My mother was the first person to see my

me with a prize for my music. A dream come true for me was

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studying and performing at the Cristina Heeren Flamenco Art Foundation in Spain, under some of the greatest Spanish guitarists, like Pedro Sierra, Niño de Pura, Paco Cortés, and Eduardo Rebollar, who were my professors and idols.

Where did the inspiration/vision for your new album come from?

I named my inaugural album, Jolfa, (released in May 2023), as it is the name of the neighbourhood I grew up in - a neighbourhood in the city of Isfahan in Iran. Jolfa intersects many different religions

Another of the highlights of my career was performing 10 concerts

and cultures; just as my music does. My album features 10 songs,

throughout Europe in 2015 as part of the Roma Jazz Ensemble’s

all of which have different instrumentations, themes and unique

tour “We Are All One Nation,” sponsored by the Canada Council

sounds. I collaborated with many musicians from Iran and BC.

for the Arts. I performed alongside some fantastic musicians who

It took me 10 years to complete this album, which also includes

truly changed my music.

some songs that I composed for movies back in Iran.

Lastly, I was invited to write musical scores for documentaries/

P.S. Jolfa can be streamed on major platforms like Spotify.

movies in Iran from 2006 to 2022. “The Depths of Square”, an

What or who has influenced you most in your life as a composer/

award-winning documentary’s music score that I composed was awarded in the Isfahan Film Festival in 2013.

How has the current jazz and/or flamenco landscape influenced your own approach to music, especially as far as writing and experimentation are concerned?

singer?

It’s really hard to name just one person who has motivated me … I’m inspired by so many musicians and composers. If I have to name some, it would be the legendary flamenco guitarist, the late Paco de Lucia, credited with modernising the Spanish

The flamenco guitar has an Eastern sound to it, with roots in

Gypsy tradition. I also admired the great American jazz pianist,

Persian and Arabic cultures. My approach to flamenco is to

the late Bill Evans, who influenced the harmonic language of

westernize it a little. I believe flamenco is a bridge that connects

jazz piano with his innovative interpretation of jazz.

East to West. Meanwhile, one of the defining characteristics of jazz is its rich harmony. Today’s jazz adds lots of different colours to my music. By blending jazz and flamenco, I can create lots of beautiful harmonies.

Walking down the street also inspires me. Every day, I walk into different cafes and observe people. Music is all about the ups and downs of life, and much of my inspiration today is a reflection of my personal life.

“My sound is the essence of my soul, the culmination of all of the cultures that have influenced me.”

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Amanda Lo

Recital in Taiwan

W W W . S H O W C A S E P I A N O S . C O M

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A higher perspective on real estate.

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rezakohan.com ALEPH MAGAZINE

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Investing in

BC’S LUCRATIVE REAL ESTATE MARKET Just Became More Attainable

Cascadia Green REIT offers profit sharing real estate investment opportunities starting from $2,000 Have you ever considered investing in B.C.’s lucrative new

Cascadia Green REIT can show you how for as little as a $2,000

construction, but thought you didn’t have enough capital?

buy-in. For those who aren’t familiar, a REIT is a fund or company

Investing in the province’s new construction, in some of the most

that earns income through its investment in real estate. Typically,

in-demand neighbourhoods in BC, without the requirement of a

to invest in a REIT, which stands for real estate investment trust,

large capital outlay or mortgage debt to buy equity in a physical

a minimum buy-in of at least $25,000 is required.

property, is possible.

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The difference between Cascadia Green REIT and other REITs is that it invests, with preferential access, in multi-family apartment complex projects through its partner, multiple award-winning Cascadia Green Development. It also differs in the sense that it aims to enhance accessibility to real estate investments.

Historically, ownership in projects has only been available to high-net-worth individuals and institutional investors – with Cascadia Green REIT, investors with as little as $2,000 can buy a share in North Vancouver brick and mortar projects.

Cascadia Green REIT invests in North Vancouver’s highly desirable new construction; projects that can produce excellent returns for investors because investors benefit from Cascadia Green Development’s pipeline of projects and track record of property development expertise.

Based in North Vancouver, Cascadia Green REIT offers exciting opportunities to qualified investors to participate in attractive annualized returns. This kind of strategic investment is a sound approach, because it provides the public with exposure to reliable, profitable returns from real estate development.

“For over 15 years, Cascadia Green Development has been building success on the North Shore with award-winning residential buildings benefitting residents and investors alike,” says Farzad Mazarei, Director and Chairman of the Trustee.

“Cascadia Green REIT is the step in our evolution, enabling us to grant the same investment opportunities and returns typically reserved for high-net worth individuals to the general public.”

Cascadia Green REIT’s first major project, Axir, is a five-storey

FARZAD MAZAREI Director / Chairman of the Trustee

wood framed midrise featuring one, two and three-bedroom rental homes within easy walking distance of Queens Cross in Upper Lonsdale and close to transit.

Vishaal Dasoar, CEO of Cascadia Green REIT, says “Investors in Cascadia Green REIT benefit from access to Cascadia Green Development’s existing pipeline of projects and an exclusive purchase agreement that delivers exceptional value for investors.”

So, How does it Work?

Significant Benefits Go Beyond the Financial Windfalls:

You can use cash or the funds in your TFSA, RRSP, spousal RRSP,

A significant advantage of investing in a REIT that is aligned

LIRA and RRIF registered accounts to invest in the REIT – it is

with a trusted, established developer like Cascadia Green

particularly advantageous to use registered funds as returns are

Development is that investors get early access to development

tax free. You are essentially buying “units” that get reevaluated

projects – meaning potential higher returns.

each quarter. When you are ready to sell, you receive market value.

Another by-product of private REITs that you might not have

Although there is no minimum requirement for how long you

considered is what it means to local communities. When you

need to invest in Cascadia Green REIT, generally you should look

opt to invest with Cascadia Green REIT, you are helping to

at it as a long-term investment. Normally, private REITs specify

create jobs, bring much-needed rental housing to North Shore

how many units can be redeemed during specific timeframes;

neighbourhoods, support community development and economic

with CGREIT you are only limited to quarterly withdrawals.

growth – a win/win for everyone.

IMPORTANT INFORMATION: This communication is for information purposes only and is not, and under no circumstances, is to be construed as an invitation to make an investment in Cascadia Green REIT. Further factors for consideration can be found in the Offering Memorandum.

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Photo by Toranj Kayvon

Actor, Author, & Alchemist

Anousha, hailing from Shiraz, Iran, is a talented actress and writer who has garnered recognition for her work in films such as “Clairevoyant” (2021), “Lifeline” (2020), and “Escape Room” (2017). Her journey in the world of acting commenced at the tender age of eleven, marking the start of her professional career.

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IG anoushaa_

A Journey of

PASSION & DEDICATION

Can you talk about your journey from being born in Iran to becoming an international actress and writer?

My acting journey began at age 11 in Shiraz, Iran. I convinced my parents to enrol me in an adult acting class, making me the

realization: they bring me back to my core, to the essence of ‘Anousha,’ the persona I’ve chosen to portray. As an actor, I’ve learned to peel back the layers, shedding the mask of ‘Anousha’ to allow other facets of myself to emerge without judgment.

only child among adults. Through school, I honed my craft on

These rules and techniques, they’re not just about ‘Anousha’;

stage and occasionally worked on local film projects. At 15, I

they’re about tapping into the shared aspects of human nature

knew cinema was my calling, but there was only one girls’ cinema

that reside in all of us. It’s a challenging truth to accept—that

school in Iran, Sooreh, located in Tehran. Convincing my parents

within a criminal or a saint, we all harbor similar aspects, thoughts,

to let me move was challenging due to societal pressures.

and feelings.

I spent nearly three transformative years at Sooreh School,

For instance, when I took on the role in the movie ‘Escape

immersed in cinema while remaining active in theatre and festivals

Room’ as a Middle Eastern police officer facing an emotional

in Tehran. I also took advanced acting classes.

manipulation test, I had to find that space within me where it was

Before turning 18, I left Iran for the UK to pursue drama and the Meisner technique at Regents University. This led me to the United States, specifically AAU in San Francisco, where I continued my acting studies. Now based in Los Angeles, I’ve been involved in short films, feature projects, and national commercials for

acceptable to be swayed by love, to break the very laws I’d sworn to uphold. It required shedding judgment and, without hesitation, making a decision that, in Anousha’s mind, might have seemed wrong but was unquestionably right in my character’s world.

What motivated you to leave your hometown and pursue acting

brands like Nike and Amazon.

at a young age, and how did this decision shape your career?

Currently, I’m deeply engaged in my original play ‘ZanGir,’

During my time in Iran, if someone asked me about my aspirations,

addressing domestic violence through light, music, and body

I would often express it this way: ‘I want to make a positive

expression instead of traditional dialogue. This innovative

impact on the world, to bring happiness somehow.’ I’d add

approach makes it accessible and relatable to global audiences,

‘somehow’ because it’s an easier way for most people to digest,

and we plan to take ‘ZanGir’ on a global tour soon to share its

but deep down, I’ve always believed in intuition rather than vague

powerful message.

‘somehows.’ I knew that my path involved service, that in serving

How does your background in dramatic arts and diverse

the world, I would ultimately rediscover myself.

experiences shape the way you approach roles in movies like “Clairevoyant,” “Lifeline,” and “Escape Room”?

My journey in acting has been a diverse blend of workshops, classes at Sooreh Cinema and Drama School, and even weekly online sessions. Collectively, they’ve led me to a profound

However, as I emotionally connect with my acting journey, my perspective has evolved. I now firmly believe that actors are healers! Every person who sits in front of a screen, whether it’s a TV, a big movie screen, or a theatre, is seeking to feel something, to experience the world from a fresh perspective.

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Photo by Hadi Safari

“With ‘Bidari,’ I compiled my years of experiences, retreats, classes, workshops, and research into a book that I now share with the world.”

They’re searching for healing, trying to uncover and embrace

So, my message to fellow Iranians is to let go of the rigid concepts

aspects of themselves they’ve kept hidden. When they watch a

of right and wrong, release judgment as much as possible. And

character or an actor portray those hidden facets, they heal as

the key to achieving this? One word: ‘Meditation.’ Meditation

they watch, whether it’s through laughter or tears.

is the path to shedding these restrictions. It’s the path of least

In a broader sense, I see all artists and creators as healers.

What our world truly needs is less resistance and more ‘the art of allowing.’ Acting, to me, embodies the ‘art of allowing’ and genuine listening. This realization drives me to consider myself a healer through my craft.

As an Iranian woman, do you have any advice or a message

for individuals in Iran who are dealing with limitations and injustices, particularly in the fields of music, art, and acting?

Yes, I do believe this deeply. Through my experiences living in various countries, states, and cities around the world, I’ve come

Supporting the Women, Life, Freedom movement, what’s your message for Iranians sharing their challenges? Is it our duty to amplify and spread their message?

Let me emphasize a fundamental truth: everything that exists is born from contrast. It’s through contrast that we shape our lives, gather experiences, and evoke emotions. Sadly, the contrast people are enduring in Iran is exceptionally tough. It’s heartwrenching and has taken a toll on many souls. We could easily label this period as one of the darkest in modern Iranian history.

to realize that our conditioning in Iran tends to be very black-and-

However, I firmly believe that as artists, we possess the unique

white. We’re deeply entrenched in notions of right and wrong,

ability to create, especially in times of profound contrast. We

and this can instil a lot of fear in people. I firmly believe that this

understand that art is a healing force, a connection to the source

kind of conditioning can have a detrimental effect on our art.

of love. Even in the face of adversity and the prevailing sadness

When everything is seen in stark black-and-white terms, and we don’t allow for other perspectives due to fear and limitations, we become prone to excessive judgment. And when there’s too

and darkness in Iran, we can choose not to let it snuff out our light. Instead, we, as artists, can emerge from this period and craft a space for collective healing—a monumental gift to the world.

much judgment or a lack of openness, it stifles our creativity,

It’s essential that we remain aware, guarding against allowing

limits our minds, and hinders the creative spirit within us. In

the heavy side of contrast to overshadow the light side of life.

Iran, with the influence of culture, government pressures, and

Instead, we should harness it as a tool to create more beauty

religion, creation often ends up in resistance rather than flowing

and walk the path of least resistance.

naturally as it should.

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resistance and can open doors to everything you want to release.

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Can you share the inspiration behind your book “Bidari” and what readers can expect from it?

The inspiration for my book ‘Bidari’ and the short story behind it stem from a time when I used to work for Amazon delivery.

When I first moved to LA, I needed a part-time job that allowed me to pursue my acting career during the day. Amazon delivery, although physically demanding, provided the flexibility I needed.

It enabled me to manage my own schedule and the income was

“ ‘Bidari’ is a 365-page journey filled with scientific facts, mantras, inspirational insights, and the power of intention.”

instrumental in kickstarting my life in the US. Being an immigrant, an artist, and an aspiring actor, starting anew in Los Angeles was a significant challenge. I didn’t know where to begin in the vast Hollywood industry, and performing a physically demanding job made it even more daunting. LA

For me, nothing in this world is more valuable than my authentic

marked the sixth city where I had to rebuild my life from scratch,

self. When we ignore it, life brings us back to that moment again

but I was determined to do so.

and again, offering us more chances to listen. In acting and the

Every day, I dedicated myself to studying, researching, and honing my acting craft, all while working tirelessly at night. This routine led me to start journalling every night, documenting my

Hollywood industry, there’s nothing more important to me than honoring my authentic self. I refuse to compromise it for any achievement, role, or anything else.

emotions and plans. Writing became my lifeline, saving me and

What has truly guided me is understanding that my self and

my career. Over the years, I never stopped writing.

who I am take precedence over anything else in this world.

With ‘Bidari,’ I compiled my years of experiences, retreats, classes, workshops, and research into a book that I now share with the world. ‘Bidari’ is a 365-page journey filled with scientific facts, mantras, inspirational insights, and the power of intention. It offers a daily practice and encourages readers to return to the book each night, providing a platform to set intentions, express

I’m not willing to sacrifice my authentic self and its language for anything. Whenever I’m offered an opportunity, whether in acting, daily life, relationships, or my career, I close my eyes and ask myself, ‘Is this what I want to experience?’ Then, I allow my authentic self to answer.

Could you highlight a proud moment or achievement in your

emotions, and thoughts without judgment. It’s about practicing

career that reflects your journey’s essence?

the ‘art of allowing.’

In the most modest way, there have been moments when people

Through ‘Bidari,’ I help people set daily intentions, write about

might look at my life and consider them some of my most

their emotions, and thoughts, bringing them to a welcoming,

successful moments. Like when my face graced screens across

non-judgmental blank page. Anyone can purchase ‘Bidari’ from

the US in major commercial campaigns during my acting career,

Amazon worldwide, and if you’re in Iran, it’s available in nearly

or when I introduced meditation packages - becoming one of

every bookstore. It’s my way of contributing to the power of self-

the first Iranian women to bring meditation to 100,000 people

discovery and intention-setting for a more fulfilled life.

through the Farsi meditation app Minder. Then, there’s the time

How have you stayed true to yourself and your artistic vision in an industry that often emphasizes a certain image?

I’m aware that what I’m about to say might challenge some beliefs, but it’s what I’ve come to understand: everything is a dance, a intricate interplay of energy, beliefs, and the state of mind we project. These elements influence what comes back to us, and we have a choice to create from them or resist and learn from them.

In our industry, acting can be a tough and sometimes brutal journey. It has its own kind of violence. However, the dance I’ve been engaged in revolves around the knowledge that within each of us lies an authentic self with its unique ‘language.’ Some call it intuition, others refer to it as the soul or the inner voice.

Every individual knows it well. If you listen carefully, it guides you, indicating what’s right or wrong for you in that very moment.

when my book ‘Bidari’ hit the shelves, and within two months, we sold 46,000 copies, making it the best-selling book of 2022 in Iran, all while being one of the youngest female writers.

Another highlight in my journey was establishing my personal development company, ‘Joy Culture,’ alongside my business partner, Toranj Kayvon. We launched courses focused on the ‘higher self,’ aiming to help and positively impact thousands upon thousands of individuals by helping them release resistance.

However, if I were to pick my proudest moments, they’d be the ones where people tell me they trust me. It’s not about the big achievements but rather the small circles of individuals who, even from a distance, feel like they’re in a safe space when they’re around me. They sense they can be their authentic selves in my presence, and that’s what truly matters to me. It’s the creation of a safe and trustworthy space that I’m most proud of.

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Fashion Designer

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Jasive Fernandez, a Mexican designer and businesswoman, graduated in Business Administration from Tecnológico de Monterrey and holds a Master’s in Business Management. She is a professor at the same university and serves as the Partner and International Director of the Spanish brand Niza, which has a global presence.

With a passion for ethical and sustainable fashion, she launched her brand, “Jasive,” offering ready-to-wear collections and custom designs made from high-quality, ecofriendly materials. Jasive is an advocate for the “Invest in Fashion, Don’t Spend on Fashion” campaign and promotes “Timeless Fashion.”

Recognized as the Designer of the Year in 2021 and 2022 by notable platforms, her designs cater to women who value timeless style and individuality. She has showcased her collections at international and national events, including Dubai Fashion Mexico, Vancouver Fashion Week, and Milan Fashion Week.

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Models ERIN MCDOWELL & MICHAELA

Photographer LAURA CHAPMAN

Jewelry ENRIQUE GARCIA

Accesories CUADRA

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Designed by JASIVE FERNANDEZ

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Designed by JASIVE FERNANDEZ

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Designed by JASIVE FERNANDEZ

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Model DEBORA OLIVEIRA

Photographer JHONATAN ARROYO

Jewelry HILDA AGUILAR

Makeup DENICE ALBERTO

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Designed by JASIVE FERNANDEZ

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Designed by JASIVE FERNANDEZ

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MIENA NAJI SENIOR MORTGAGE CONSULTANT

It takes a lot of heart, a lot of empathy and a lot of work to

financial landscape. The result? Unique and tailored financial

be a great Mortgage advisor. Meet Miena Naji, a seasoned

proposals that not only reflect numbers but also capture the

mortgage consultant with over a decade of industry expertise,

individual story of each client.

whose journey has been marked by excellence and a genuine commitment to her clients. Formerly part of the top 10% at RBC nationwide, Miena has taken her passion for home financing to new heights as an independent mortgage broker.

secure not just a good rate but the absolute best solution for her clients. Whether you’re a new homebuyer stepping into the world of homeownership, a seasoned investor looking to expand your

Miena’s approach goes beyond the transactional—she sees

portfolio, or someone considering refinancing options, Miena’s

every mortgage application as a unique journey toward helping

expertise covers both residential and commercial landscapes.

individuals find the perfect home. With a heart full of passion and a genuine caring spirit, Miena makes it her mission to turn what can sometimes be a daunting process of securing a mortgage into a personalized and meaningful experience.

With over 12 years of experience, Miena’s commitment to her clients is evident in her meticulous approach. She conducts full financial reviews, diving deep into the intricacies of each client’s

604 767 6245 55

Working with multiple lenders, Miena goes the extra mile to

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Fluent in English, Farsi, and Arabic, Miena ensures clear communication and understanding for clients from diverse backgrounds. Her multilingual proficiency is not just a practical advantage—it’s a testament to her commitment to making the mortgage process accessible to everyone.

If you’re ready to turn homeownership dreams into reality, Miena Naji is the expert with the heart you’ve been looking for.

IG miena.naji.mortgages

Email miena@najimortgages.com

“When you do what you love, you inspire yourself and awaken the hearts of others” — Miena Naji

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Experienced Realtor

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Master in Business Administration (marketing)

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Home Designer

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Winner of multiple housing awards in Vancouver and Canada

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Licensed Home Builder

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Second top sales man at Angell Hasman & Associates in 2021

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Marble Construction specializes in high-end residential projects, and has over 20 years of experience in building homes in Vancouver, West Vancouver, and North Vancouver.

Marble Construction is an award-winning construction company in British Columbia and Canada. The company has won multiple housing awards including Best Single Family Detached Homes in Canada for years 2016, 2017, 2018 and 2019.

778.885.6658 • marblebc.ca • 1406 Pemberton Ave, North Vancouver, BC V7P 2S1 ALEPH MAGAZINE

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Capturing the essence of traditional French winemaking in the Okanagan.

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Severine Pinte honored as a Knight of Agricultural Merit for winemaking excellence.

Le Vieux Pin Award-Winning Wines Capture a

Prestigious French Honour

The South Okanagan desert-like terroir has consistently produced amongst some the world’s best wines. Nestled on the famed Black Sage Bench in Oliver, Le Vieux Pin is one of the Okanagan’s most prestigious estates. Named for the old pine trees dotting its vineyards, Le Vieux Pin has received numerous well-deserved accolades over the years for its exceptional wine portfolio and for its celebrated wine maker, viticulturalist and partner, Severine Pinte.

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On June 9, 2023, Severine was bestowed with the esteemed Order

Founded in 2005 by Sean Salem and his wife and partner, Saeedeh

of Agricultural Merit by the Consul General of France Nicolas

Salem, Le Vieux Pin in quick order unveiled its inaugural vintage

Baudouin. Severine can now add knighted to her illustrious

that same year. In 2006, its second vintage yielded a wine that

resume. Severine was honoured with the 140-year-old distinction,

was so uniquely special there was a “Eureka moment” for the

which praised her for crafting wines using traditional winemaking

team. A single parcel of 14-year-old Cabernet Franc vines in

technique steeped in French history, while combining that with

its Golden Mile vineyard, dubbed La Feuille D’or (the golden

utilizing high environmental and sustainable standards, something

leaf), yielded a wine that was so extraordinary, thus was born the

that is becoming critical in order to deal with the impact of

winery’s reserve tier, Equinoxe.

climate change on viticulture.

more wines made it into the exclusive Equinoxe portfolio – a

extensive French knowledge of the wine making process to

Merlot from the same Golden Mile vineyard, and a Syrah from

craft exceptional Le Vieux Pin wines. Severine comes with an

a second vineyard further south in the Golden Mile, both of

impressive and lengthy viticulture pedigree. A graduate of

which showed exceptional promise, and quickly garnered rave

the illustrious ENSAM (Ecole National Superior Agronomic of

reviews. Two of Canada’s the foremost wine authorities and critics,

Montpellier), prior to joining Le Vieux Pin in 2010, Severine had

Anthony Gismondi and David Lawrason have both proclaimed

already amassed an impressive 14 harvests, as well as eight years

that Equinoxe Syrah was the best Syrah they had ever tasted

of vineyard management.

in Canada.

in her pursuit of new challenges, Severine left her post in France’s

The Equinoxe flagship Syrah has been acclaimed by master

Languedoc region to come to the Okanagan because it is a

sommeliers such as Anthony Gismondi and John Szabo, who

dynamic, young wine region full of potential and the young vines

have both touted its praises with: “this masterful, structural red

were already showing an enormous potential.

is entirely in balance, with rivers of wild blackberry, black cherry,

Today, Pinte is also the head viticulturist and executive winemaker at the award-winning sister winery: La Stella. If that isn’t enough to keep this dynamo going, Severine is a board member of the BC Wine Grape Council, and member and chair of the Sustainable Winegrowing BC certification program.

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Along with its award-winning Cabernet Franc, in 2008 two

Since 2010, this consummate professional has brought her

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espresso, iron, and cracked peppercorn” and “Le Vieux Pin’s top end Syrah cuts a particularly dashing figure in 2017, perfumed and finessed, yet tightly wound.”

Isn’t it time you discover Le Vieux Pin wines?

In 2015, Yalda Ahmadvand, saw a need for a global vocational training college. As the founder, Yalda comes with an impressive resume, including a Master’s degree in Linguistics from the UK’s leading University of Leicester, England.

The educational visionary saw the necessity and importance for a private college - one that could offer the highest quality programming to hundreds of students across Canada and the globe.

YALDA AHMADVAND Reimahined education for all.

Since then, the private college has been recognized by the Private Training Institution Branch (PTIB) as the only accepted certified global vocational training college on the North Shore.

Yalda didn’t stop there. She sits on the board of TESL Canada as its Professional Development Director, and a board director in North Vancouver Chamber of Commerce.

604 770 4659 | info@deacollege.ca | deacollege.ca | burlingtonschool.ca ALEPH MAGAZINE

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Leave the Ordinary Behind.

ALIREZA SOLEIMANI Manual Funds Representative & Insurance Agent 63

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Be Prepared for the Unexpected.

Understanding your financial situation could go a long way to

goods but also face higher repayments rates for debt and, for

reduce the stress that not having enough money can cause.

many, greater mortgage payments.

Helping people create a financial strategy and feel more secure

What is Financial Intelligence or Financial IQ?

about the future is at the heart of what I do. Individuals, families, and businesses have many options to get the right financial

Many have heard of Intelligence Quotient (IQ); FIQ is Financial

information to help and secure their futures.

Intelligence Quotient. FIQ is a person’s Financial IQ: a numeric

Economic growth in North America does face challenges from time to time. An uncertain outlook can present ongoing concerns for most of the population. I believe there is an opportunity for

score based on a series of five questions that assess a person’s attitude toward their finances and whether they’re prepared to handle financial situations that may come their way.

individuals, families, and businesses to find relief and bolster their

FIQ assesses the understanding, control, preparedness, and

financial growth through increasing financial knowledge, thereby

confidence a person holds around finances. The score ranges

boosting their financial situation. In 2022, inflation reached a high

from 0-10, with 10 being the highest score possible.

of around 8% in Canada, meaning families are having to spend

If you want to become more knowledgeable about finances and

more on basic essentials like food and utilities with each passing

your specific financial situation, knowing your FIQ score and

day. In response, Bank of Canada has tried to calm inflation by

having a plan in place for you and your loved ones is key. Please

increasing interest rates which has been the highest in the past

scan the QR code and answer the questions.

15 years. So, households are not only hit by rising costs of basic

SCAN for FIQ World Financial Group (WFG) consists of: In Canada, World Financial Group Insurance Agency of Canada Inc. (WFGIA), which offers Life Insurance and Segregated Funds.

WFG Securities Inc. (WFGS), which offers Mutual Funds.

Headquarters: 5000 Yonge Street, Suite 800, Toronto, ON M2N 7E9. Phone: 416.225.2121

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BIJAN AHMADIAN Practical Business & Tax Lawyer

Avoiding Capital Gain Taxes Across Canada, when someone dies, their properties are assumed to have been sold at their fair market value. This may result in a capital gain tax that can be a substantial burden on your loved ones. The benefit of a family trust is that such capital gain is not triggered upon your death for the wealth that is held in a family trust.

Protection in Divorce Cases If the family trust is set up and administered properly as a discretionary family trust, then the wealth in the family trust is not subject to division of property laws in cases of a family breakdown. This can maximize assurances that your wealth remains in your family, and cannot as easily be taken by your children’s future spouse.

Benefits for Incompetent Member If you have a beneficiary who is handicapped or financially incompetent, you can set up a family trust to ensure that the individual gets the benefit of the wealth while someone else, the trustee, manages the wealth. You may leave control to the trustee forever or until the beneficiary reaches a certain age.

Multiplication of Life-time Capital Gain Exemptions You may be eligible to sell qualified shares of a business

What is a

without paying taxes for up to a certain amount (for 2022, it

FAMILY TRUST

was $913,630.00). So, if you have an operating company whose

& why you should have one

full, the person cannot use it again. If you have a properly set

shares qualify, this can result in substantial tax-free money to you. However, the limit is a life-time limit, and once used in up family trust, you may be able to multiply this benefit across other people that are related to you, so if your business sells for potentially multiple million dollars, you and your relatives may be able to take out a much larger portion of that on a tax-free basis.

A family trust is a useful place to hold your family wealth for

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protection from outsiders and to transfer it to the next generation

Creditor Protection

with potentially less tax. Moving your wealth to a family trust has

Within limits, you can protect the assets that are in a family trust

multiple benefits, some of which are highlighted in this article.

against the reach of creditors. For example, subject to certain

Avoiding Probate Fees

exceptions, if you operate a company that may be sued and

In BC, a probate fee of roughly 1.4% applies to the transfer of

of the operating company into a holding company that is linked

assets from a deceased to beneficiaries. When wealth is held

to the family trust, and thereby keeping that excess revenue out

by a family trust, this fee is avoided altogether.

of the reach of potential creditors.

About the Autor

Not Legal Advice

Bijan Ahmadian is a lawyer in British Columbia with more than ten years of experience practicing in several areas, including tax and estate planning.

He is known to be the only Farsi speaking lawyer in BC with a Master of Laws in Tax. Bijan is currently Senior Counsel at Wiebe Wittmann Robertson LLP in downtown Vancouver.

This article is intended for information only. It is not legal advice. Tax and estate planning are complicated matters and vary in everyone’s case.

You should seek legal advice before considering any such planning.

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become liable, you may be able to transfer the excess revenue

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Photo by Olga Vasina

Cook, artist, and food designer Meet Armita Hosseini, an Iranian-Canadian psychologist whose

kitchen, Armita aims to bridge cultural gaps by offering a fresh

talents span self-taught culinary expertise, artistic flair, and a keen

perspective on traditional Iranian recipes and ingredients.

eye for food design. Her passion for interpreting international cuisines, especially Middle Eastern and traditional Iranian flavors, stems from viewing food as a genuine art form.

cooking as a powerful tool for transcending cultural divides, raising awareness for humanitarian causes, and fostering unity.

Inspired by a rich tapestry of colors, flavors, and textures, Armita’s

Through her creations, she seeks to dismantle stereotypes,

culinary journey began in her mother’s kitchen in Tehran. “My

bringing joy to every table and highlighting the values of

exploration of Persian cuisine commenced in my mother’s

generosity, richness, and kindness inherent in Iranian cuisine.

kitchen,” she says, reflecting on absorbing the intricacies of her recipes. The COVID-19 pandemic marked a transformative period for Armita. “During the pandemic, I integrated my passion for design and the arts into my recipes,” she shares. Beyond her 67

Her culinary philosophy extends beyond the plate, envisioning

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Armita Hosseini warmly invites you to savor not just the flavors of her dishes but also to embark on a cultural journey celebrating togetherness and the artistry of Persian gastronomy.

IG cookingwitharmita

Cold Yogurt-Cucumber Soup Photo by Nina Kebriaee

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Doymaj on a Bed of Watermelon The inspiration of this dish was from Artima’s travels to Qazvin and learning about a popular/local dish called Doymaj. This recipe sits on a bed of fresh watermelon with vibrant colours. The shape of the dish was inspired by colors, use of various textures to bring this traditional snack/dish to life.

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Ballalat This sweet, colourful breakfast dish of angel hair with egg and saffron, reflects the flavours of cuisine in this region by the Persian Gulf. This recipe was inspired following the Woman, Life, Freedom movement, representing the richness of the city of Bandar Abbas. Bandar Abbas is a port city with an Iranian navy base. In the third month of Iran’s civil uprising, industrial, gas and oil workers went on strike in this region to support the movement.

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Fresh Herb Pistachio Frittata Iran is one of the world’s largest exporters of pistachios, and Kerman is known for its verdant green pistachio fields. This frittata, filled with fresh herbs like parsley, is a popular dish in the region. Armita adds tomatoes, pickles and chopped pistachios and serves it with yogurt on the side.

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Olive Tapenade This visual is inspired by the landscape of the north of Iran. “In the north, there are green olives everywhere,” Armita says. “In between the mountains, with its mild Mediterranean climate, this evergreen region is close to the Caspian Sea. Its recipe is often tangy and sour.” This tapenade is made of olives, walnuts, pomegranate molasses and lime juice.

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Ruins of Beirut

In response to the Beirut explosion in 2020, Armita crafted a powerful artistic representation, capturing the beauty and chaos coexisting in the aftermath. Through the sale of baked namouras, she raised $3400 CAD, a poignant contribution donated to the Lebanese Red Cross to aid the victims of this tragic event. Her work serves as a visual narrative, intertwining personal and political crises within the resilient city of Beirut.

Photo byALEPH Aubtin Golizadeh 73 MAGAZINE

with Ayoub’s Dried Fruit & Nuts

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Welcome to the delectable world of nuts, where Persian pistachios take the lead in culinary charm. These nuts boast a rich and ancient history, unique qualities that make them stand out, and a versatility that has made them a beloved choice worldwide.

Persian pistachios aren’t just any nuts — they’ve become a special and treasured delicacy, winning hearts across the globe.

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Roots of Flavour.

The roots of Persian pistachios go way back in Iran’s history, and archaeological evidence shows they’ve been cultivated for a really long time. What makes them special is that they’ve kept using traditional methods, adding a unique touch to the pistachio orchards.

It’s not just a thing of the past; it’s a mix of history and new ideas. The Iranian Pistachio Association acts like a protector of this heritage, making sure that many orchards in Iran continue to use the old ways. These orchards keep the wisdom of their ancestors alive, using traditional methods passed down through generations while also incorporating modern technology. It’s not a compromise; it’s a plan to ensure both sustainability and a plentiful harvest of pistachios. The association highlights the careful balance achieved in these orchards, where the old practices smoothly blend with new advancements. This doesn’t just result in a bunch of pistachios; it keeps a living legacy going that helps the land stay in balance.

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Dry Farming Wonders.

One of the hallmarks of Persian pistachio cultivation lies in the artistry of dry farming, a distinctive and timehonored method employed in orchards across the region, particularly in the pistachio-rich expanse of Kerman.

This method has become a cornerstone of sustainable agriculture in arid regions, where water availability is a precious commodity. Dry farming, a practice rooted in wisdom accumulated over generations, not only addresses the challenges of minimal water resources but also imparts unique characteristics to the pistachios that flourish under its care.

In the undulating landscapes of Kerman, where the majority of Iran’s pistachios thrive, dry farming emerges as a preferred technique. This method, relying on the natural precipitation and moisture retained in the soil, compels the pistachio trees to forge deep-rooted connections with the earth. These resilient root systems, delving into the depths of the soil, not only anchor the trees firmly but also endow them with a remarkable ability to withstand the challenges posed by drought conditions.

The synergy between the scarcity of water and the natural tenacity of the pistachio trees nurtures a robust and sustainable ecosystem, creating an orchard where every drop of water is maximized to its full potential.

The specific climate of the Kerman region further complements the artistry of dry farming. The hot days and cool nights characteristic of this area provide an ideal backdrop for the cultivation of pistachios, enhancing the natural flavor profile of the nuts. The collaboration between dry farming and the regional climate becomes a symphony, harmonizing the elements to bring forth pistachios with an intensified concentration of flavors and nutrients. The result is not just a pistachio; it’s a culinary masterpiece shaped by the resilience of the trees, the scarcity of water, and the nuances of the Kerman climate.

In the arid beauty of these orchards, dry farming stands not only as a cultivation method but as a testament to the ingenuity of sustainable agriculture, creating pistachios that not only endure but flourish under the watchful gaze of the sun and the embrace of the earth.

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“In a world full of nuts, be a pistachio.”

Green Gold Secrets.

prevalent in regions like Kerman, emphasizes water conservation and encourages pistachio trees to develop deep, resilient root systems. This not only enhances their ability to withstand

The exceptional quality of Persian pistachios goes beyond just

drought conditions but also imparts a concentrated essence

how they’re grown; it’s a beautiful interplay between nature and

to the pistachios, elevating them to a level of quality that sets

care. In the captivating regions of Rafsanjan and Kerman, the

them apart.

Iranian pistachio orchards owe their special taste and vibrant

The meticulous care taken in cultivation results in Persian

green color to the unique soil.

pistachios that are not only larger and plumper but also boast

At the core of this natural performance is the alkaline soil—a

a thinner, naturally split shell. This distinctive characteristic not

silent hero that adds a distinct character to Persian pistachios.

only simplifies harvesting but also underscores the attention to

This fertile ground, carefully packed with essential minerals,

detail in the cultivation process. The combination of climate and

tells a story of terroir, a special essence only found in the land

cultivation techniques, perfected over generations, encapsulates

where these pistachios grow. The soil’s qualities are a key factor

the essence of Persian pistachios, making them a culinary delight

in making Persian pistachios stand out globally.

that stands in a league of its own among pistachios cultivated

In the scientific details, the balance of potassium and other minerals shapes the unique traits of these pistachios. This natural balance orchestrates a sensory masterpiece, ensuring each pistachio from Iranian orchards not only captures the essence

across the globe.

Beyond the Fields.

of its surroundings but also boasts nutritional richness that turns it into a culinary delight.

These pistachios, nurtured by the perfect mix of climate and soil, are more than just a food—they’re a result of the harmonious collaboration between nature and the skilled hands caring for the orchards. As the sun-soaked soils of Rafsanjan and Kerman cradle

More than just growing in fields and scientific details, Persian pistachios have a special meaning in the culture. In Iranian stories and traditions, the pistachio tree is seen as a symbol of life and fertility. This cultural connection isn’t just about farming; it puts the pistachio in a special spot in the hearts of the Iranian people.

the pistachio trees and the winds of the Iranian climate dance

As we dig into the layers of history, farming, and special qualities,

through the branches, the nuts that grow under these conditions

the story of Persian pistachios shows how tradition and new ideas

become more than a harvest—they become a canvas painted

come together. From the really old orchards in Iran to being

with nature’s finest artistry. In the world of Persian pistachios,

known worldwide, these pistachios have earned their place at

the secret isn’t just in the soil but in the coordination of nature’s

the top. It’s not just because of how they taste and feel, but also

elements, creating a sensory experience that goes beyond the

because they keep following old traditions that make them the

ordinary and puts these nuts among the world’s most sought-

precious green treasure of Iran.

after culinary treasures.

In conclusion, the story of Persian pistachios unfolds as a testament to the enduring connection between nature’s bounty

Persian Perfection.

and the cultural tapestry of Iran. Beyond their culinary allure, these nuts have entrenched themselves in the very soul of Iranian life, symbolizing fertility, celebrating traditions, and reflecting the

What distinguishes Persian pistachios from their global

resilience of a nation. From the fertile soils of ancient orchards

counterparts is a harmonious convergence of environmental

to the global stage, pistachios stand not just as a crop but as

factors and meticulous cultivation practices. The Iranian climate,

a green gold that encapsulates the spirit of Iranian culture, a

marked by scorching days and cool nights, creates an optimal

legacy passed down through generations. As we savor the unique

backdrop for pistachio cultivation. The diurnal temperature

flavors and textures of these pistachios, we partake in a sensory

variations, a natural rhythm of the region, play a pivotal role in

journey that transcends time, honoring the cultural roots that

developing the rich flavors and distinctive characteristics that

make Persian pistachios a treasure cherished not only for their

define Persian pistachios.

taste but for the cultural heritage they represent.

Moreover, the cultivation methods employed in Iran, notably the adept use of dry farming techniques, contribute significantly to the unique attributes of these nuts. Dry farming, particularly

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The Path to Immigration Made Easy - Unican Can!

You’ve decided to immigrate to Canada. Now, you might be

Today, Unican is fast becoming one of the leading immigration

thinking, do I really need an immigration consultant to prepare

firms, whose priority is your ultimate victory in gaining entry

my application? The short answer is yes! If you aren’t familiar with

into Canada. Mehran has a proven track record of assisting

the Canadian immigration landscape, the complex processes

countless people immigrate. As a professional member of the

associated with immigrating to Canada can be quite complicated

Immigration Consultants of Canada Regulatory Council (ICCRC),

and expensive. Hiring the right immigration services company

and an expert on a wide range of immigration services, Mehran

is critical. One small error or even the simplest mistake during

has the training, the knowledge and the expertise to ensure a

the application process can significantly delay or even lead to

seamless and stress-free experience during every step of the

application rejection – not to mention the high costs of those errors.

way to your Canadian immigration.

That’s why so many hopeful immigrants, from all walks of life, have

Unican has over 30 employees in both locations enabling a

trusted Mehran Halavi and his team since 2011. Mehran founded

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but also makes for a personalized experience.

more than 60 different Canadian immigration programs, Mehran and his highly rated team understands everyone’s situation is unique, and what program works for one person might not

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to Explore Ancient Forests, Wildlife and a Thriving Marine Ecosystem

81 MAGAZINE Photo byALEPH CLAYOQUOT WILDERNESS LODGE

The seaplane ride from Vancouver International Airport’s South Terminal to Bedwell Sound on Vancouver Island is utterly spectacular on a blue-sky day. Our aircraft ascends over a pod of seals basking like large lizards in the June sun, and before long we’re sailing over densely forested slopes that rise to snow-capped mountain peaks. Turquoise lakes dot the landscape and a river snakes through the valleys. Soar over this sheer expanse of rugged wilderness and you feel awestruck by its immensity, grateful to soak up a view that’s barely changed since the beginning of time.

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Our destination is the Clayoquot Wilderness Lodge... ...in Bedwell Sound, a UNESCO biosphere located

Clayoquot Wilderness Lodge is an off-grid, luxury

midway through Vancouver Island. With no roads in

property where 25 cozily outfitted tents are ensconced

and no roads out of this forested, mountainous region,

in the forest and perched on the edge of the Bedwell

the only access is by seaplane or an hour’s boat ride

Estuary. Inside they feature king beds, gas stoves,

from Tofino, BC. Forty-five minutes after takeoff we

outdoor, private cedar showers and a feeling of total

begin our descent, the aircraft weaving through a

seclusion in nature. At night I wake to the sound of

valley that opens dramatically into Bedwell Sound,

an owl in the trees and the wind whipping around my

the ocean visible only minutes before we touch down

tent. By day the view from my deck changes constantly

in the choppy water.

as the estuary ebbs and flows with the tide.

83 MAGAZINE Photo byALEPH CLAYOQUOT WILDERNESS LODGE

Visits to the lodge are all-inclusive... ...of a wide assortment of activities and a culinary menu that belies the remoteness of Clayoquot’s location. We dine on tortellini with nettles and thyme cream, braised oxtail with pickled celery root and spruce tip ice cream with pine nut biscuits. Each meal is first-class dining, and when you consider the logistics of building, outfitting and maintaining a lodge of this caliber, it boggles the mind.

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Photo by CLAYOQUOT WILDERNESS LODGE

We arrive to an itinerary packed with two experiences

The grey whales have also made a comeback since

each day, and filled with activities that keep us

the whaling ban, and we turn off the engine to watch

inspired, challenged and invigorated. Our first day

one feeding 350 meters away from our vessel. Every

we board a boat and head into the channels around

few minutes a massive, barnacle-encrusted back

Bedwell Sound, weaving between islets on a quest

emerges from the water like a large boulder, delivering

to view wildlife. A marine ecosystem teaming with

a breathy exhalation through its blowhole before it

aquatic life, there’s no shortage of sightings off the

disappears back into the depths.

coast of Vancouver Island.

We stop to admire a raft of 50 sea otters somersaulting

on a rocky outcropping, unperturbed by the fierce

playfully in a line, their curious, whiskered faces alert

waves that crash over the rocks, sending rivulets of

and attentive. “We call them the puppies of the sea,

water cascading back to the ocean. Breeding season

but they can be vicious,” warns our marine guide,

is over and these two-ton bachelors growl at each

Derek Kyostia. Hunted to near extinction 40 years

other as they vie for space on the rocks.

ago, the sea otter population has rebounded and today the rafts are frequent sightings in the channels between Meares and Vargas Island.

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Around the next corner a herd of Stellar sea lions rests

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En route home we stop to watch a black bear

classes begin each day. Hot water bottles warm our

forage for food on the rocky shoreline, his thick

beds at night and sumptuous meals punctuate our

coat glistening in the afternoon sun as he effortlessly

activities with culinary treats.

excavates large rocks on the beach. The remote wilderness of Clayoquot is prime black bear domain, and we see another a day later, this time while kayaking through the estuary. We paddle gently past as the bear explores the shoreline just meters away.

On our last day we succumb to a massage in the Healing Grounds Spa, fully aware of how privileged we are to be guests of a destination that is so hard to reach, and so richly inspiring once you get here. This trip of a lifetime offers a complete disconnect from

Over the next few days we power through the trails on

the world back home. Here, the ocean and forests

electric bikes and hike through the fragrant rainforest

bring serenity to the soul, rejuvenating the spirit and

to nearby waterfalls. We cross bubbling creeks,

reminding us just how much beauty the Canadian

traverse a suspension bridge over the river’s deep,

wilderness protects and nurtures.

turquoise water and cool off by dipping our heads into the flowing glacial currents of the Bedwell Falls.

Back at the lodge, thoughtful touches are constantly delivered to guests: a coffee thermos arrives at our tent flap early in the morning, and yoga and stretch

If You Go: Clayoquot Wilderness Lodge is open May through September each year. Accommodation in one of the 25 luxury canvas tents is inclusive of meals and excursions.

Written by Lauren Kramer. A version of this article was originally published in Quest Magazine: kerdowney.com/quest

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“I am armed with the considerable resources and expertise of 10+ years of experience.” — Hossein Mehrizy

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Tomb of Cyrus the Great- Pasargadae

Some of the Influential Figures Weaving Iran’s Rich Narrative

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“O man, I am Cyrus the son of Cambyses, who founded the Persian Empire, and was king of Asia.

Grudge me not, therefore, this monument.”

In the expansive narrative of history, Iran emerges as a timeless repository of cultural richness, where the echoes of ancient wisdom seamlessly blend with the aspirations of a modern nation. From the earliest days of civilization to crucial turning points before our time, this land has been the nurturing ground for influential individuals, shaping not only the narrative of our culture and country but also contributing to the formation of a modern international order.

As we embark on a journey through Iran’s golden epochs, we uncover the stories of four pivotal figures from different eras, their virtuous legacies intricately interwoven into the very fabric of our heritage. Beyond serving as mere historical markers, their enduring impact stands as a testament to the timeless grandeur of Iran’s cultural narrative.

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Cyrus the Great: Architect of Power and Legacy at Persepolis Cyrus the Great is celebrated for his unparalleled achievements in

In 539 B.C., following Cyrus the Great’s conquest of Babylon,

establishing and sustaining the Achaemenid Persian Empire. His

a revolutionary chapter unfolded. His transformative actions,

success, a harmonious blend of diplomatic finesse and military

including the emancipation of slaves, affirmation of religious

prowess, reflected a ruler guided by wisdom and tact. Notably,

freedom, and principles of racial equality, were recorded on

Cyrus rejected assimilation methods, treating all nations as equals

the Cyrus Cylinder. Acknowledged as the world’s first charter

with inherent rights. A paragon of liberalism, he abolished slavery

of human rights, this ancient artifact is translated into all UN

and oppressive rule, setting an extraordinary precedent. While

languages, aligning with the Universal Declaration of Human

ruling according to Zoroastrian beliefs, he refrained from imposing

Rights. Cyrus’s progressive ideals, encapsulated in the cylinder,

his faith. Known for his down-to-earth nature, Persians revered

became a catalyst for global human rights concepts, influencing

him as a father, Greeks esteemed him as a worthy ruler and

societies from Babylon to India, Greece, and Rome. This ancient

lawgiver, and Jews regarded him as The Lord’s anointed. Cyrus

declaration laid the groundwork for evolving principles of “natural

created the first humane, equal, and religiously tolerant empire,

law” and rational legal systems, echoing through the annals of

spanning three continents and embracing diverse languages,

human history.

races, religions, and cultures. The Persian Empire, under his enlightened governance, pioneered Federal Governments—a groundbreaking system with states enjoying internal autonomy, fostering a significant East-West dialogue.

The “Cylinder of Cyrus”, also known as “Edict of Cyrus” — Kept in the British Museum

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Zarathushtra: Illuminating Ancient Wisdom In the mosaic of ancient wisdom, Zarathushtra stands as a

Zarathushtra’s ethical code, encapsulated in the principles of

luminary, casting a profound light on the spiritual landscape of

Asha (truth) and Vohu Manah (good purpose), advocates for a life

antiquity. Known also as Zoroaster, he is the revered founder

led with integrity and benevolence. His vision transcends mere

of Zoroastrianism, a faith that has left an indelible mark on the

ritualism, emphasizing a personal commitment to virtue and the

history of religious thought.

betterment of the world. Zarathushtra’s impact extends beyond

Zarathushtra’s journey through the annals of time takes us to ancient Persia, where he laid the groundwork for one of the world’s oldest monotheistic religions. His teachings, recorded in the sacred text known as the Avesta, illuminate a path guided by

religious realms, influencing philosophical thought and ethical perspectives. His emphasis on free will, individual responsibility, and the pursuit of a life in harmony with divine principles has left an enduring legacy.

wisdom, righteousness, and an unwavering belief in the duality

In a world often defined by complexity, Zarathushtra’s teachings

of cosmic forces.

offer a timeless guide—a compass pointing towards a life rooted

At the core of Zarathushtra’s philosophy is the concept of Ahura Mazda, the supreme god embodying truth and goodness. The eternal struggle between Ahura Mazda and Angra Mainyu, the destructive spirit, symbolizes the perpetual battle between light and darkness—a theme echoed in various spiritual traditions across cultures.

in truth, goodness, and the constant pursuit of light amid the shadows. As we reflect on the ancient wisdom of Zarathushtra, we find not just a historical figure but a beacon of enlightenment, beckoning us to navigate the complexities of existence with wisdom, compassion, and a commitment to the eternal battle for goodness.

Stone carved Faravahar in Persepolis — Faravahar is one of the best-known symbols of Zoroastrianism

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Ferdowsi Tusi: Guardian of Persian Heritage Through Shahnameh In the vast landscape of Persian history, Ferdowsi Tusi stands as a brilliant figure with an impact extending far beyond his era. His masterwork, “the Shahnameh,” isn’t just a poetic marvel—it’s a robust fortress created by Ferdowsi to protect the Farsi language and uphold the core of Iranian identity.

Born in the 10th century, Ferdowsi witnessed the invasion of Arabic influences on Persian culture. Fueled by a deep love for his linguistic roots, he undertook a monumental task—crafting the Shahnameh. Over three decades, this epic became a literary stronghold against the erosion of language.

Shahnameh unfolds as an epic narrative, weaving myths, legends, and historical tales of ancient Iran. Ferdowsi’s poetic brilliance, evident in rhythmic cadence and vivid imagery, breathed life into the Persian language.

Choosing classical Persian for Shahnameh, Ferdowsi consciously resisted linguistic changes, ensuring the language’s authenticity and purity.

Ferdowsi’s impact on the Farsi language is profound.

Shahnameh became a timeless reservoir of linguistic richness, countering the dilution of Persian identity. Its poetic verses, echoing tales of heroism and tragedy, not only preserved the language but elevated it to an art form, fostering a profound connection to Iranian heritage.

Beyond linguistic preservation, Shahnameh embodies cultural pride. With meticulous artistry, Ferdowsi captured the essence of Iranian identity—Rostam’s mythical exploits, Siavash’s struggles—imbuing Shahnameh with a soul transcending generations.

Persian miniature from “Shahnamah”

As we journey through history, Ferdowsi Tusi emerges not just as a poet but as a vigilant guardian of Persian identity. His dedication to the Farsi language, reflected in Shahnameh’s verses, is a legacy that reveres the linguistic and cultural roots of Iran. In Ferdowsi’s poetic saga, we find more than a linguistic sanctuary; it’s a celebration of the enduring beauty and resilience of the Persian language—a testament to Ferdowsi’s indomitable spirit and the rich tapestry of Iranian heritage.

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Farah Pahlavi: A Regal Force for Progress in Iran In the pages of Iranian history, Farah Diba Pahlavi, the wife of the former King of Iran, Mohammad Reza Pahlavi, emerges not just as a queen but as a dynamic force for positive change. Her tenure as Empress Consort of Iran, spanning from the 1960s to the revolution of 1979, is marked by a commitment to modernization, education, and social progress.

Farah Pahlavi’s influence extended far beyond the ceremonial role of a queen. In an era marked by sweeping societal changes, she championed women’s rights and education, becoming a symbol of empowerment for Iranian women. Her efforts to promote gender equality laid the groundwork for the aspirations of future generations.

The Farah Pahlavi Women’s University, established in 1969, stands as a testament to her dedication to education. This institution not only provided women with opportunities for higher learning but also became a catalyst for social change. Farah Pahlavi recognized that the advancement of a nation hinged on the education and empowerment of its women.

Additionally, she played a pivotal role in the establishment and development of cultural institutions, supporting the arts and preserving Iran’s rich heritage. Farah Pahlavi’s efforts to promote cultural exchange and understanding between Iran and the world fostered a sense of global awareness and appreciation for Iranian art and civilization.

Farah Pahlavi’s philanthropic initiatives extended to healthcare as well, with the establishment of the Farah

Empress Farah Diba visiting Arabia factory in Helsinki — 1970

Hospital in Tehran. This medical facility aimed to provide accessible and quality healthcare services to the Iranian

Farah Pahlavi’s legacy is one of resilience and dedication to the

people, reflecting her commitment to the well-being of

betterment of Iran. Her contributions in the realms of education,

the nation.

women’s rights, and cultural preservation are enduring testaments to

While the political landscape shifted in 1979, leading to the end of the Pahlavi monarchy, Farah Pahlavi continued her advocacy for human rights, democracy,

a vision for a modern and progressive Iran. As history unfolds, Farah Pahlavi remains a symbol of grace, strength, and a tireless advocate for positive change in the fabric of Iranian society.

and a peaceful, progressive Iran. In her years of exile, she has remained an influential figure, promoting dialogue and understanding between the Iranian diaspora and the international community.

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ALBERNI PROJECT SHOWCASE

Proudly made in IRAN Dadaform, as a collabrating company of “Ghaffari Furniture Group” (CONTEMPO), draws upon over four decades of expertise

in manufacturing furniture, millwork, and offering design and management services. Committed to delivering high-quality products, Dadaform has evolved its proficiency to encompass construction management and design-build services. Our primary emphasis is on providing our clients with top-tier quality products while optimizing costs. We view this service as an opportunity for our clients to receive the quality they truly deserve which proudly is manufactured in our beloved country Iran. Our downtown Vancouver space serves as a valuable resource for clients, providing an opportunity to personally view and interact with our products.

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ALBERNI PROJECT SHOWCASE

ALBERNI PROJECT SHOWCASE

DESIGN BUILD FURNITURE MILLWORK

604 616 5655 EMAIL info@dadaform.com Book your private showing ADDRESS Alberni and Broughton St. WEBSITE www.dadaform.com

ALBERNI PROJECT SHOWCASE

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BY AMIR SOODBAKHSH

Arsa Design is an innovative design firm known for its exceptional and timeless creations, founded in 2015 by Amir Soodbakhsh.

As a member of the Royal Architectural Institute of Canada, Amir’s passion for creativity and specific attention to detail shaped his journey from a young age. Amir’s versatile portfolio of designs can be spotted in recognized locations all around Vancouver.

INSTAGRAM

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WEBSITE

More than 100 Homes Designed.

BY AMIR SOODBAKHSH

BY AMIR SOODBAKHSH

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New Leader Paradigm Shift New Canada

OLIVER KING for Parliament of CANADA

My life as a Canadian is one of unusual contrasts; to build a business, to succeed at that business and to prosper living the Canadian Dream despite seemingly insurmountable odds and challenges.

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