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__ PUBLISHER’S NOTE
THE POWER OF INFLUENCE Influence shapes our world. It is the invisible thread that weaves through the fabric of society, pulling us toward new ideas, compelling change, and sparking movements. From the cozy coffee shops of Vancouver to the bustling streets of Tehran, the power of influence is ever-present, subtly guiding our choices and molding our perspectives. My journey as the publisher of ALEPH has always been about understanding and harnessing this power. With every issue, we strive to capture the essence of influence in its myriad forms – whether through the inspiring stories of entrepreneurs who challenge the status quo, the evocative imagery of fashion that transcends cultural boundaries, or the culinary delights that tell a story far beyond their taste. In this issue, we focus on the tapestry of influence across various sectors. Our editorials feature some of the most impactful influencers in different fields: from visionary business leaders and innovative designers to groundbreaking artists and culinary geniuses. Each story highlights how these individuals shape our culture, push boundaries, and inspire us to see the world in new ways. As a Vancouverite with deep Persian roots, I have witnessed the power of cultural influence first-hand. It is a force that can bridge worlds, connecting the East with the West, and creating a mosaic of experiences and perspectives. In Vancouver, where diversity is celebrated, the influence of different cultures is not just visible in the streets and neighbourhoods, but also in the ideas and innovations that emerge from this melting pot. This issue of ALEPH is a tribute to the power of influence in all its forms. We believe that by understanding this power, we can become more conscious of the impact we have on each other and on our world. Whether you are an entrepreneur, an artist, a dreamer, or simply someone who appreciates the finer things in life, we invite you to join us on this journey of discovery. Let’s continue to explore, to connect, and to influence. Together, we can weave a tapestry of ideas and inspirations that will shape our future.
Farhad Mehrabi, Publisher ALEPH 5
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__ ABOUT ALEPH
ABOUT ALEPH
WE ARE ALEPH, Canada’s first Persian-lifestyle magazine proudly based in Vancouver. Our vision is to provide a confident and creative voice to the Iranian community, as well as offering a colourful profile to established businesses to help them reach an active and engaged audience. ALEPH is a seasonal magazine offered in print, and online. We shed light on what’s new, important and relevant with a mandate to bridge the gap between East and the West. We hope it will inspire Canadians of all stripes to discover and unravel a better understanding of Persian culture. And we also hope that Iranians living in Canada will come to a better understanding of Western culture, its customs and values. At our heart, we also believe that luxury can be inspirational. So, we offer a range of content that’s meant to inspire dreams of a life well lived. Fine dining, luxury automobiles, fashion, premium travel destinations, quality products and services can all play an important role in our daily lives and urge us to seek out the best. If you’re seeking out the best, you’ll find it here. Welcome.
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__ CONTENTS
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Shahrzad Rafati
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Aleph & his orchestra
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Nader Khaledi
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Cascadia Green REIT
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Anousha
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Jasive Fernandez
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Le Vieux Pin Winery
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Bijan Ahmadian
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Armita Hosseini
75
The Green Gold
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BC Wilderness
89
Timeless Legacies
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Shaping and elevating each other’s journeys, it’s all about
In the symphony of human connections, the concept of influence is not confined to the realm of high-profile figures with massive followings. Beyond the conventional notion of influencers, every individual possesses the potential to shape and impact others. Regardless of scale, our unique talents and abilities make us all influencers in the intricate tapestry of society. The interconnected nature of human relationships emphasizes that each one of us contributes to the collective influence that permeates our daily lives. It’s not about the size of our audience but the belief in our capacity to effect change. Recognizing this innate power within ourselves, we can consciously strive for positive and constructive influence. This understanding invites us to navigate our social interactions with purpose, weaving a narrative of collective empowerment and meaningful impact on the world around us.
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ALEPH MAGAZINE 12 Illustration by Roya Momeni
AN INTERVIEW WITH
SHAHRZAD RAFATI FOUNDER & CEO OF BBTV
13 ALEPH MAGAZINE IG shahrzad_rafati
Shahrzad Rafati, a trailblazing Iranian-Canadian entrepreneur,
When I was 17 I moved to Vancouver by myself with just one
holds the esteemed position of Chairwoman and CEO at
suitcase, no computer skills, and very little English. My passion
BBTV Holdings Inc., a visionary global media company with its
for math and tech drove me to pursue computer science in
headquarters nestled in the vibrant city of Vancouver, Canada.
university. Content again played a big role in my life, helping
Stepping onto the scene in 2005, BBTV has been at the forefront of
me learn the language and exposing me to new cultures - and
reshaping the landscape of video entertainment by championing
suddenly there was so much more of it. It was around this time I
the brilliance of the world’s most influential creators. Under
built the business model for BBTV, which came to me when I first
Shahrzad’s adept leadership, the company has forged a path of
visited CES, observing the applications of digital audio which
innovation, creativity, and inclusivity, revolutionizing the way we
was pioneered by Steve Jobs through the invention of the iPod.
experience digital content and connecting audiences worldwide
This innovation changed the landscape for people to explore
to captivating stories and boundless possibilities.
their passions for music, and I wanted to develop a model that
Can you share your journey as an entrepreneur and how you
would do the same for content.
came up with the idea of BBTV?
I grew up in Tehran during wartime when content was rationed,
What motivated you to start a digital media and technology
company specifically focused on helping content creators
and while I only had access to a handful of TV channels I could
increase viewership and revenue?
see the power of content even at that small scale. Even at a young
I wanted to play a pivotal role in the democratization of content
age, I had seen enough of the world to know that I needed a
given my background, and that’s part of the reason why I started
different future. I needed a life where I could make a difference
BBTV. The digital age of content was just in its infancy, and I
on a global scale.
wanted to expose others to the limitless potential that I saw
As a young person in a place with so much change and turmoil, experiencing inequality first hand created a desire and a passion to be a positive agent for change. Citing my favourite quote from Gandhi, to “be the change you wish to see in the world,” is why I moved to Canada to have access to more inclusive and
in the burgeoning industry to educate, connect, and empower people around the world. 18 years later, digital video commands more ad spending than traditional media like TV, enabling more than 50 million creators to captivate audiences and drive revenue from the content they create.
equal opportunity. ALEPH MAGAZINE
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When I started BBTV in 2005, we were one of the pioneers that was defining and advancing the media tech space. We empowered a new generation of storytellers that were transforming entertainment, and the ways that content was being produced and consumed. BBTV has now grown from a small startup into a leading media tech company, operating in 10 languages around the world and empowering thousands of creators. To put it simply, our mission is to make meaningful content more valuable. As the largest multi-vertical video platform worldwide with more than 600 million monthly unique viewers, we empower many of the world’s most successful brands, media companies, and creators to define the culture of today and tomorrow. As an influential figure in the digital media and technology
industry, what responsibilities do you feel towards empowering
and inspiring other women to pursue their entrepreneurial dreams?
Because of my background, I actively pursue ways to encourage social change and am a champion for equality in all forms. I am very passionate about making a positive impact on the world, from job creation, to climate action, education, and advancing opportunities for women and girls. As a woman in business
“If you show the commitment and the level of intelligence needed to get ahead, people can’t ignore you.”
who has seen and experienced inequality firsthand, the latter has always been near and dear to my heart as an entrepreneur. Drawing inspiration from the words of a great friend and fellow leader, Marc Benioff, I believe that business is a platform for change. My responsibility as a successful woman entrepreneur myself is to leverage the platform we’ve built at BBTV to lead by example for other businesses and pave the way for other successful women in leadership. This is about much more than meeting quotas, it’s about setting and making ourselves accountable to goals, and putting the necessary policies and systems in place to achieve and measure success. This is a core tenet of BBTV’s quadruple bottom line, which measures success across social, people, environmental and financial KPIs. That’s how best practices are created, and how other businesses can learn from what we’ve done to implement for themselves. In part because of the work that we’ve done at BBTV, in 2020, Prime Minister Justin Trudeau appointed me as Co-Chair of G20 EMPOWER, which works to bring together representatives of the private sector and government counterparts of the G20 countries with the common goal of accelerating women’s leadership. I am a big believer in inspiring future leaders, and I work very hard to empower women to excel in the male-dominated professional landscape. How did you navigate the challenges and obstacles you faced
while building BBTV, especially as a woman in a male-dominated industry?
When I look back to when I first started BBTV, I do feel as though I had to really prove myself, especially when we were looking for early investment. Our business is very technical and I think a
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lot of the discussions we had in the earlier days highlighted the
I’m proud to say that BBTV reached an incredible milestone in
need for me to really showcase my expertise.
October of 2020 when BBTV launched an initial public offering
Would I have faced the same level of scrutiny if I was male? It’s tough to say, but the advice that I give all young entrepreneurs, whether male or female, is to work harder than everyone else and show that you understand your space and the business
on the Toronto Stock Exchange. The IPO made history on the TSX as one of the Top 10 Tech listings of all time, as well as the largest across all sectors with a sole female founder & CEO and the first in the technology sector.
opportunity inside out. If you show the commitment and the level
We need more milestones like this in Canada and around the
of intelligence needed to get ahead, people can’t ignore you.
world. We need to break new ground and pave the way for other
If I were to ask you to name a female founding executive, a CEO
young dreamers who envision a future with more potential to
like Elon Musk, Steve Jobs, or
be leaders.
Jeff Bezos, there are not many. We need more examples. I hope
As a successful woman in the industry, how do you prioritize
to inspire the female leaders of tomorrow by demonstrating that it is possible. I want young women to think that “She’s done it, so I can do it too”, and I encourage everyone to do the same thing. How do you foster a culture of innovation and creativity within your company? What role does it play in staying ahead in the rapidly evolving digital media ‘landscape?
I believe that innovation and creativity stem from feeling like you have a seat at the table, and that your ideas are valued the same as the person next to you. This is one of the many reasons that we value equality so much, as it doesn’t just produce a more diverse, inclusive and equitable organization, it actually translates to better results and more inspired ideas. As an example, a recent McKinsey study outlined that organizations with equal representation in leadership are 50% more likely to outperform their peers.
self-care and well-being amidst the demands of running a thriving business?
What practices or habits do you find most helpful? I am a big advocate for a healthy lifestyle. I train a lot and eat well. To unwind I run, swim, and do pilates and yoga, and I also watch fun and educational videos! I’m also lucky enough to live in BC and truly believe there is no better place on the planet to call home. For nature-enthusiasts like me, the closeness to beautiful parks, to the mountains, to the ocean and to a world of incredible food and sight-seeing is unprecedented anywhere else in the world. As a Persian immigrant, how challenging would immigration be
for a woman from the same background, and do you have any experiences or lessons you would like to share with others?
My experience as a Persian immigrant definitely had its challenges, especially coming to Canada with so little grasp of the language
BBTV’s core values are creativity, collaboration, care, and drive,
and the culture. That said, I have so much pride in sharing a
and above all else, we believe in ‘cultural addition’ over ‘cultural
common identity with the Iranian community here in Canada
fit’. ‘Fit’ feels too boxy for us. We hire for diversity and uniqueness,
and around the world, placing so much importance on warmth,
and truly believe that one of our greatest strengths as an
kindness, care for each other, the spirit, and the relentless drive
organization is our blend of bright, passionate and worldly
to make the world a better place. As Persians, no matter how
people. When hiring, we always ask the question “what unique
we immigrate to a country, there is a beautiful community that
attribute will you add to our culture?”
is there to welcome you.
At BBTV, Equal is Equal. To achieve a truly equal and balanced
I also realize that no two immigration experiences are the same,
organization, we have created and implemented a number of
so the lesson that I learned from my experience is to get out of
programs and initiatives including ‘equal pay for equal work’
your comfort zone. Learn the language, experience the culture,
and equal opportunity hiring, which are key components of our
and find your new village. At the same time, reach out to and
people strategy.
connect yourself with the Persian community where you live.
Today, pay disparity across BBTV’s employees is 0 percent no matter how you slice it, and it’s been that way for over 5 years. Not a lot of other businesses can say that. More than 40% of our employees and managers identify as female, and we’re proud that half our board is female and 50% of our board members
Together, this will help you learn from the shared experiences of other Iranians, while also setting yourself on the right path for success in your new home. What message would you like to convey to young women who
aspire to become entrepreneurs or leaders in the digital media
are BIPOC.
and technology industry?
Can you share a memorable success story or milestone achieved
I’ve received a lot of advice over the years, and I think you also
by BBTV that you are particularly proud of?
It’s amazing to look back sometimes and see how far my vision for BBTV has been realized over the past 18 years. Not only are we a leader in our space, but we’re breaking new ground in so many ways.
need to be selective about the wisdom you take onboard. One piece of advice that stands out to me is: “Always do the right thing - personally and professionally, it may not be easy, but you will never regret it.” I use that at all levels of my life, and it’s helped guide many of my decisions over the years. ALEPH MAGAZINE
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__ MASTHEAD
President & Editor in chief Farhad Mehrabi Art Director Roya Momeni Account Manager Saloumeh Raeesi Cover Design Artist Roya Momeni Layout Design Artist Saloumeh Raeesi Copy Editors Michelle Hopkins, Lauren Kramer Photographers Pooya Nabei, Ali Dolati, Mohammad Rezaei, Amanda Morie, Jhonatan Arroyo, Laura Chapman Videographers Arian Rahimian, Mohammad Rezaei Video Editors Arian Rahimian, Nina Zarabi, Mohammad Rezaei Social Media Manager S M Wahidun Nabi Digital Artists Matheus Wohlenberg Web Specialist Zin Ng Marketing Coordinator Nicole Dang Makeup Artists Leila Dehghan, Denice Alberto Models Nikki Zecha, Debora Oliveira, Erin Mcdowell, Michaela, Mariana Fey Fashion Designer & Stylist Jasive Fernandez Illustrator Roya Momeni Advertising Inquiries 236 808 6748 info@alephmagazine.com
Issue 07 — Winter 2024
On The Cover
356 - 409 Granville St., Vancouver, BC
This issue’s cover, featuring model Nikki Zecha, is a celebration of the Persian lifestyle, seamlessly merging cultural heritage with modern sophistication. Themed around “the power of influence,” the bold red dress worn by model symbolizes boldness, attraction, and influence. The exquisite Persian calligraphy, skillfully integrated, adds a touch of tradition and artistic heritage. Designed by Roya Momeni, photographed by Pooya Nabei, and adorned with Ali Mohammadi’s calligraphy, the cover encapsulates the magazine’s commitment to promoting a cultured lifestyle shaped by the profound impact of influence.
236 808 6748
aleph.magazine
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Executive Office
ALEPH MAGAZINE
V6C 1T2, Canada
www.alephmedia.com Published by Aleph Media Inc.
All rights reserved. No part of this publication may be reproduced, distributed or transmitted by any form or by any means, including photocopying or other electronic or mechanical methods, without prior written permission of the editor, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law.
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WIPO
WORLD INTELLECTUAL PROPERTY ORGANIZATION
2018 | WIPO | Exterior Coverage of the Building for Light & Desired Privacy Control | PCT the International Patent System
Designs
What is your perspective of architecture that
At this point I would like to ask you about the
Architecture is not just erecting a building
these years, shining alongside the world’s greatest
enables you to create such diverse works?
international awards that you have won during
but realization of a dream as it has always
architects.
been more than a shelter even in its most
In 2012 and 2016, we won the Chicago International
primitive form. Architecture is mankind and
Award with the title of “The Best New Global
its heart and soul. Good architecture not only
Design”. This is one of the most prestigious
takes project economics into consideration,
architecture awards in the world which was founded
but strives to realize human space also.
by one of the late architects of Chicago with the
True architecture is spatial and an architect as a
motto: “Design from the spoon to the city”. We
strategist, is one who first studies and examines
also secured the New York Architizer award in 2015
the project platform to be able to do the design
and 2017 for Danial and Saba residences, as well
accordingly. In addition to organizing the spatial
as the Asian Gold Medal in Vienna in 2016. Also
system of the project, this method holds a
recently, Domus magazine, which is one of the most
fundamental idea which can create novel situations.
reliable and the oldest magazine in Italy in the field
The interesting fact is the common belief that the
of Art and architecture, made a documentary of
people construct buildings and houses; whereas
our over-the-years achievements and published
in reality, cities as well as residences are the ones
it on its website. They also introduced our latest
which create the society and human. In this sense,
project – House number 6 – as a response to
human is the product of space.
the transformation of the city of Tehran and
What has been the most compelling aspect of
providing a suitable response for such changes.
professionally for the past twenty-five years?
universities and holding various conferences in
The attraction is in the sense of adventure and
also active in the field of installation and art; for
searching for innovative solutions and new ideas
instance, a work called “Gozar/Passage” which was
for each project. The truth of the matter is that the
published in the last issue of Domus Magazine. This
opportunity for a dialogue consistently helps to
masterpiece is a passage for thinking and searching
reveal the hidden angles of the problem and this
which shows the most conspicuous feature of the
helps in architecture a lot. Each project creates
contemporary world: “uncertainty”.
your experience, living and working together
We have also been engaged in teaching at the world’s most prestigious institutions. We are
a stream of life which we are a part of. “We turn architecture into life”.
Unite 109, 2030 Marine Dr, North Vancouver, BC, V7P 1V7
rskoffice.ca 21
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sarakalantary@rskoffice.ca
•
rezasayadian@rskoffice.ca
2018 | Selected Project in Iranian Modern & Contemporary Architecture | Exhibition & Symposium | Japan
2017 | The winner of New York’s International Architizer Awards | A + AWARD
2012 & 2016 | Winner of the Chicago International Architecture Award for the best new global design The Chicago Athenaeum Museum of Architecture and Design | IAA
Architecture & Art Magazine
2016 | First place of Asia Architecture Award | Vienna | 2AAA | Golden Medal
2015 | Selected project 56th for Art Exhibition Biennale di Venezi
World Architecture Festival
2012| Honorable mention World Architecture Festival | WAF | Singapore 2018| Honorable Mention at World Architecture Festival | WAF| Amsterdam
2021| Domus Magazine | with The Title of An Appartment building as a response to Tehran’s transformation. 2016| Domus Magazine | Episode ||| with the title of Architecture Meets Nature by Sara Kalantary & Reza Sayadian.
SARA KALANTARY
REZA SAYADIAN
Architect
Architect
Sara Kalantary and Reza Sayadian, founders of Sayadian & Partners Design Ltd., bring a unique and humble perspective to architecture. Their works showcase unconventional solutions, emphasizing respect for humanity and the environment. Viewing architecture as a dynamic phenomenon integrated into city life, they aim to create memorable spaces. Their approach has earned international and national awards, recognition from academia, and widespread publication in books and magazines globally. ALEPH MAGAZINE
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Aleph & His Orchestra Pianist, Composer, and Arranger
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Bridging Worlds through
MUSIC Aleph’s musical journey began in Ehmej, Lebanon at the age of 3, when an old piano sparked his passion. While oriental tunes initially eluded him, his dedication led him to discover the “quarter tone.” With his first piano in hand, he harmoniously blended oriental and occidental melodies. During the Lebanese Civil War, he found refuge in his uncle Michael Ramia’s studio, a multi-instrument virtuoso, honing his skills. Aleph became the star of family gatherings, often performing alongside his cousin Carla Ramia, whose Arabic singing continues to captivate audiences.
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“My signature sound is characterized by the incorporation of oriental melodies and rhythms into the piano, creating a captivating and harmonious blend of cultural influences.”
Can you share a bit about your musical journey? How did you
Could you tell us about any notable performances or projects
as a pianist, composer, and arranger?
career so far?
first get started in music, and what led you to pursue a career I discovered music at the age of 3 when I was given a small
One notable performance was when I was chosen to headline the
old wooden piano. Reconstructing familiar tunes from such an
Byblos International Festival in 2001, at the young age of 21. This
early age, I was able to grasp occidental melodies while oriental
served as a stepping stone for my international career, leading
tunes eluded me. I persevered and finally discovered what was
to a North African Tour and collaborations with esteemed artists.
missing: the “quarter tone,” a basis of oriental music. My parents
Another memorable moment was holding a solo concert at the
recognized my potential and got me my first “real” piano. My
prestigious Olympia in Paris in 2016, which was sold out and
uncle, Michael Ramia, who is a composer and master of multiple
brought together people from all over the world. Additionally,
instruments, greatly influenced me during my upbringing. At
my collaboration with Babak Amini for our recent show was a
the age of 11, I started composing my own music.
significant project that allowed us to combine our respective
What inspires you the most when it comes to creating and
musical styles and create a unique musical experience.
performing music?
I am inspired by the desire to express Oriental melodies through an Occidental instrument, the piano, without artifice
How do you find a balance between preserving traditional
elements of Lebanese music and incorporating innovative ideas into your compositions and arrangements?
or subterfuge. I find inspiration in the fusion of different genres
Finding the balance is a delicate process. I deeply respect the
and cultures, aiming to create a harmonious blend that resonates
rich musical traditions of Lebanon, and it is important for me
with listeners on an emotional level.
to honor and preserve those elements in my compositions and
As an accomplished pianist, composer, and arranger, how would
arrangements. However, I also strive to push boundaries and
you describe your musical style or signature sound?
explore new possibilities by incorporating innovative ideas. It
My musical style can be described as Oriental Fusion. I aim
maintain the essence of Lebanese music while infusing it with
to create a unique fusion of oriental and occidental elements,
fresh and contemporary elements.
incorporating genres such as tango, flamenco, Latin, jazz, jazz fusion, and world music. My signature sound is characterized by the incorporation of oriental melodies and rhythms into the
is a constant exploration and experimentation, where I aim to
Are there any upcoming projects or collaborations that you’re excited about and would like to share with us?
piano, creating a captivating and harmonious blend of cultural
I will be performing next October a European Tour in Paris,
influences.
Amsterdam, Lausanne and Madrid, as well as a US tour in the
What do you hope to achieve through your music? Are there
Spring of 2024.
to your audience?
beyond, what advice would you give to aspiring musicians who
any specific messages or emotions that you strive to convey Through my music, I hope to evoke a sense of cultural unity and
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that have been particularly memorable or significant in your
As a musician who has achieved success both in Lebanon and are looking to make their mark in the industry?
appreciation for the beauty of diverse musical traditions. I aim
My advice to aspiring musicians is to stay true to their unique
to convey emotions such as joy, nostalgia, and a connection
musical identity and constantly work on honing their craft.
to heritage. By bridging the gap between different musical
Embrace your cultural heritage and use it as a foundation to
genres and cultures, I aspire to create a universal language that
create something distinctive. Be open to collaborations and learn
resonates with audiences around the world.
from other artists, as it can broaden your perspective and open
ALEPH MAGAZINE
new doors. Most importantly, never lose sight of your passion and persevere through the challenges, as success in the music industry requires dedication, hard work, and a genuine love for what you do. Can you tell us about your collaboration with Babak Amini for your recent show? How did the idea for this collaboration come about?
The collaboration with Babak Amini was a remarkable experience. The idea for this collaboration came about through a mutual appreciation for each other’s musical styles and a desire to explore the connections between Persian and oriental fusion music. We recognized the potential of blending our unique musical languages and decided to join forces to create a truly distinctive performance that showcases the beauty of both traditions. Both Lebanon and Iran have rich musical traditions. Did you notice any connections or similarities between the musical cultures of these two countries during your collaboration?
Absolutely, both Lebanon and Iran have rich and distinct musical traditions. Through our collaboration, we discovered striking connections and similarities between the musical cultures of these two countries. We found common ground in terms of the intricate melodies, rhythmic patterns, and emotional depth that are inherent in both Lebanese and Persian music. It was a fascinating exploration of shared musical elements that enhanced our collaboration and created a harmonious fusion of our respective traditions.
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NADER KHALEDI
Composer & Multi-Instrumental Artist
naderkhaledi.com 29 ALEPH MAGAZINE
Nader’s message of “We are all one” resonated throughout his music
A man of many talents within the music world, Canadian/Iranian
potential. However, my defining moment came years later when
Nader Khaledi is a highly accomplished fusionist, composer, and
I immigrated to BC in 2009. The language and cultural barriers
multi-instrumentalist, who is undoubtedly becoming one of this
were difficult and I became depressed. In Iran, I was playing a
generation’s most visionary artists. Nader’s compositions are a
mix of Persian and flamenco music, but that wasn’t getting me
fascinating blend of Eastern, Spanish, and Western influences;
hired in Vancouver. After a year, I started composing again …
providing a fresh take on jazz and flamenco music that connects
that is when I knew I wanted to continue to pursue music.
profoundly with his Iranian roots and culture. A master in his
How would you best describe your sound?
craft, Nader possesses a natural skill in every aspect of his musical career, bringing musical compositions to life with his
My sound is the essence of my soul, the culmination of all of
own signature flair.
the cultures that have influenced me. Those cultures manifest
Was there a defining moment when you knew you wanted to become an artist/composer?
My passion for music began at 5 years old when I was introduced
themselves by uniting the complex harmonies of jazz with the modern sounds of flamenco. What are your career highlights so far?
to traditional Persian drums. As a child, I also discovered the
A highpoint was when the Ambassador of Spain in Iran honoured
piano and was hooked. My mother was the first person to see my
me with a prize for my music. A dream come true for me was
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studying and performing at the Cristina Heeren Flamenco Art Foundation in Spain, under some of the greatest Spanish guitarists, like Pedro Sierra, Niño de Pura, Paco Cortés, and Eduardo Rebollar, who were my professors and idols.
Where did the inspiration/vision for your new album come from? I named my inaugural album, Jolfa, (released in May 2023), as it is the name of the neighbourhood I grew up in - a neighbourhood in the city of Isfahan in Iran. Jolfa intersects many different religions
Another of the highlights of my career was performing 10 concerts
and cultures; just as my music does. My album features 10 songs,
throughout Europe in 2015 as part of the Roma Jazz Ensemble’s
all of which have different instrumentations, themes and unique
tour “We Are All One Nation,” sponsored by the Canada Council
sounds. I collaborated with many musicians from Iran and BC.
for the Arts. I performed alongside some fantastic musicians who
It took me 10 years to complete this album, which also includes
truly changed my music.
some songs that I composed for movies back in Iran.
Lastly, I was invited to write musical scores for documentaries/
P.S. Jolfa can be streamed on major platforms like Spotify.
movies in Iran from 2006 to 2022. “The Depths of Square”, an
What or who has influenced you most in your life as a composer/
award-winning documentary’s music score that I composed was awarded in the Isfahan Film Festival in 2013. How has the current jazz and/or flamenco landscape influenced your own approach to music, especially as far as writing and experimentation are concerned?
singer?
It’s really hard to name just one person who has motivated me … I’m inspired by so many musicians and composers. If I have to name some, it would be the legendary flamenco guitarist, the late Paco de Lucia, credited with modernising the Spanish
The flamenco guitar has an Eastern sound to it, with roots in
Gypsy tradition. I also admired the great American jazz pianist,
Persian and Arabic cultures. My approach to flamenco is to
the late Bill Evans, who influenced the harmonic language of
westernize it a little. I believe flamenco is a bridge that connects
jazz piano with his innovative interpretation of jazz.
East to West. Meanwhile, one of the defining characteristics of jazz is its rich harmony. Today’s jazz adds lots of different colours to my music. By blending jazz and flamenco, I can create lots of beautiful harmonies.
Walking down the street also inspires me. Every day, I walk into different cafes and observe people. Music is all about the ups and downs of life, and much of my inspiration today is a reflection of my personal life.
“My sound is the essence of my soul, the culmination of all of the cultures that have influenced me.”
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Amanda Lo
Recital in Taiwan
W W W . S H O W C A S E P I A N O S . C O M
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A higher perspective on real estate.
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Investing in
BC’S LUCRATIVE REAL ESTATE MARKET Just Became More Attainable
Cascadia Green REIT offers profit sharing real estate investment opportunities starting from $2,000 Have you ever considered investing in B.C.’s lucrative new
Cascadia Green REIT can show you how for as little as a $2,000
construction, but thought you didn’t have enough capital?
buy-in. For those who aren’t familiar, a REIT is a fund or company
Investing in the province’s new construction, in some of the most
that earns income through its investment in real estate. Typically,
in-demand neighbourhoods in BC, without the requirement of a
to invest in a REIT, which stands for real estate investment trust,
large capital outlay or mortgage debt to buy equity in a physical
a minimum buy-in of at least $25,000 is required.
property, is possible.
604 690 7348 | cgreit.ca | info@cgreit.ca | 252 Esplanade W. Unit #106, | North Vancouver, BC, Canada, V7M 0E9 35
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The difference between Cascadia Green REIT and other REITs is that it invests, with preferential access, in multi-family apartment complex projects through its partner, multiple award-winning Cascadia Green Development. It also differs in the sense that it aims to enhance accessibility to real estate investments. Historically, ownership in projects has only been available to high-net-worth individuals and institutional investors – with Cascadia Green REIT, investors with as little as $2,000 can buy a share in North Vancouver brick and mortar projects. Cascadia Green REIT invests in North Vancouver’s highly desirable new construction; projects that can produce excellent returns for investors because investors benefit from Cascadia Green Development’s pipeline of projects and track record of property development expertise. Based in North Vancouver, Cascadia Green REIT offers exciting opportunities to qualified investors to participate in attractive annualized returns. This kind of strategic investment is a sound approach, because it provides the public with exposure to reliable, profitable returns from real estate development. “For over 15 years, Cascadia Green Development has been building success on the North Shore with award-winning residential buildings benefitting residents and investors alike,” says Farzad Mazarei, Director and Chairman of the Trustee. “Cascadia Green REIT is the step in our evolution, enabling us to grant the same investment opportunities and returns typically reserved for high-net worth individuals to the general public.” Cascadia Green REIT’s first major project, Axir, is a five-storey
FARZAD MAZAREI Director / Chairman of the Trustee
wood framed midrise featuring one, two and three-bedroom rental homes within easy walking distance of Queens Cross in Upper Lonsdale and close to transit. Vishaal Dasoar, CEO of Cascadia Green REIT, says “Investors in Cascadia Green REIT benefit from access to Cascadia Green Development’s existing pipeline of projects and an exclusive purchase agreement that delivers exceptional value for investors.”
So, How does it Work?
Significant Benefits Go Beyond the Financial Windfalls:
You can use cash or the funds in your TFSA, RRSP, spousal RRSP,
A significant advantage of investing in a REIT that is aligned
LIRA and RRIF registered accounts to invest in the REIT – it is
with a trusted, established developer like Cascadia Green
particularly advantageous to use registered funds as returns are
Development is that investors get early access to development
tax free. You are essentially buying “units” that get reevaluated
projects – meaning potential higher returns.
each quarter. When you are ready to sell, you receive market value.
Another by-product of private REITs that you might not have
Although there is no minimum requirement for how long you
considered is what it means to local communities. When you
need to invest in Cascadia Green REIT, generally you should look
opt to invest with Cascadia Green REIT, you are helping to
at it as a long-term investment. Normally, private REITs specify
create jobs, bring much-needed rental housing to North Shore
how many units can be redeemed during specific timeframes;
neighbourhoods, support community development and economic
with CGREIT you are only limited to quarterly withdrawals.
growth – a win/win for everyone.
IMPORTANT INFORMATION: This communication is for information purposes only and is not, and under no circumstances, is to be construed as an invitation to make an investment in Cascadia Green REIT. Further factors for consideration can be found in the Offering Memorandum.
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Photo by Toranj Kayvon
Actor, Author, & Alchemist
Anousha, hailing from Shiraz, Iran, is a talented actress and writer who has garnered recognition for her work in films such as “Clairevoyant” (2021), “Lifeline” (2020), and “Escape Room” (2017). Her journey in the world of acting commenced at the tender age of eleven, marking the start of her professional career.
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IG anoushaa_
A Journey of
PASSION & DEDICATION
Can you talk about your journey from being born in Iran to becoming an international actress and writer?
My acting journey began at age 11 in Shiraz, Iran. I convinced my parents to enrol me in an adult acting class, making me the
realization: they bring me back to my core, to the essence of ‘Anousha,’ the persona I’ve chosen to portray. As an actor, I’ve learned to peel back the layers, shedding the mask of ‘Anousha’ to allow other facets of myself to emerge without judgment.
only child among adults. Through school, I honed my craft on
These rules and techniques, they’re not just about ‘Anousha’;
stage and occasionally worked on local film projects. At 15, I
they’re about tapping into the shared aspects of human nature
knew cinema was my calling, but there was only one girls’ cinema
that reside in all of us. It’s a challenging truth to accept—that
school in Iran, Sooreh, located in Tehran. Convincing my parents
within a criminal or a saint, we all harbor similar aspects, thoughts,
to let me move was challenging due to societal pressures.
and feelings.
I spent nearly three transformative years at Sooreh School,
For instance, when I took on the role in the movie ‘Escape
immersed in cinema while remaining active in theatre and festivals
Room’ as a Middle Eastern police officer facing an emotional
in Tehran. I also took advanced acting classes.
manipulation test, I had to find that space within me where it was
Before turning 18, I left Iran for the UK to pursue drama and the Meisner technique at Regents University. This led me to the United States, specifically AAU in San Francisco, where I continued my acting studies. Now based in Los Angeles, I’ve been involved in short films, feature projects, and national commercials for
acceptable to be swayed by love, to break the very laws I’d sworn to uphold. It required shedding judgment and, without hesitation, making a decision that, in Anousha’s mind, might have seemed wrong but was unquestionably right in my character’s world. What motivated you to leave your hometown and pursue acting
brands like Nike and Amazon.
at a young age, and how did this decision shape your career?
Currently, I’m deeply engaged in my original play ‘ZanGir,’
During my time in Iran, if someone asked me about my aspirations,
addressing domestic violence through light, music, and body
I would often express it this way: ‘I want to make a positive
expression instead of traditional dialogue. This innovative
impact on the world, to bring happiness somehow.’ I’d add
approach makes it accessible and relatable to global audiences,
‘somehow’ because it’s an easier way for most people to digest,
and we plan to take ‘ZanGir’ on a global tour soon to share its
but deep down, I’ve always believed in intuition rather than vague
powerful message.
‘somehows.’ I knew that my path involved service, that in serving
How does your background in dramatic arts and diverse
the world, I would ultimately rediscover myself.
experiences shape the way you approach roles in movies like “Clairevoyant,” “Lifeline,” and “Escape Room”?
My journey in acting has been a diverse blend of workshops, classes at Sooreh Cinema and Drama School, and even weekly online sessions. Collectively, they’ve led me to a profound
However, as I emotionally connect with my acting journey, my perspective has evolved. I now firmly believe that actors are healers! Every person who sits in front of a screen, whether it’s a TV, a big movie screen, or a theatre, is seeking to feel something, to experience the world from a fresh perspective.
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Photo by Hadi Safari
“With ‘Bidari,’ I compiled my years of experiences, retreats, classes, workshops, and research into a book that I now share with the world.”
They’re searching for healing, trying to uncover and embrace
So, my message to fellow Iranians is to let go of the rigid concepts
aspects of themselves they’ve kept hidden. When they watch a
of right and wrong, release judgment as much as possible. And
character or an actor portray those hidden facets, they heal as
the key to achieving this? One word: ‘Meditation.’ Meditation
they watch, whether it’s through laughter or tears.
is the path to shedding these restrictions. It’s the path of least
In a broader sense, I see all artists and creators as healers. What our world truly needs is less resistance and more ‘the art of allowing.’ Acting, to me, embodies the ‘art of allowing’ and genuine listening. This realization drives me to consider myself a healer through my craft. As an Iranian woman, do you have any advice or a message
for individuals in Iran who are dealing with limitations and injustices, particularly in the fields of music, art, and acting?
Yes, I do believe this deeply. Through my experiences living in various countries, states, and cities around the world, I’ve come
Supporting the Women, Life, Freedom movement, what’s your message for Iranians sharing their challenges? Is it our duty to amplify and spread their message?
Let me emphasize a fundamental truth: everything that exists is born from contrast. It’s through contrast that we shape our lives, gather experiences, and evoke emotions. Sadly, the contrast people are enduring in Iran is exceptionally tough. It’s heartwrenching and has taken a toll on many souls. We could easily label this period as one of the darkest in modern Iranian history.
to realize that our conditioning in Iran tends to be very black-and-
However, I firmly believe that as artists, we possess the unique
white. We’re deeply entrenched in notions of right and wrong,
ability to create, especially in times of profound contrast. We
and this can instil a lot of fear in people. I firmly believe that this
understand that art is a healing force, a connection to the source
kind of conditioning can have a detrimental effect on our art.
of love. Even in the face of adversity and the prevailing sadness
When everything is seen in stark black-and-white terms, and we don’t allow for other perspectives due to fear and limitations, we become prone to excessive judgment. And when there’s too
and darkness in Iran, we can choose not to let it snuff out our light. Instead, we, as artists, can emerge from this period and craft a space for collective healing—a monumental gift to the world.
much judgment or a lack of openness, it stifles our creativity,
It’s essential that we remain aware, guarding against allowing
limits our minds, and hinders the creative spirit within us. In
the heavy side of contrast to overshadow the light side of life.
Iran, with the influence of culture, government pressures, and
Instead, we should harness it as a tool to create more beauty
religion, creation often ends up in resistance rather than flowing
and walk the path of least resistance.
naturally as it should. 39
resistance and can open doors to everything you want to release.
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Can you share the inspiration behind your book “Bidari” and what readers can expect from it?
The inspiration for my book ‘Bidari’ and the short story behind it stem from a time when I used to work for Amazon delivery. When I first moved to LA, I needed a part-time job that allowed me to pursue my acting career during the day. Amazon delivery, although physically demanding, provided the flexibility I needed. It enabled me to manage my own schedule and the income was
“ ‘Bidari’ is a 365-page journey filled with scientific facts, mantras, inspirational insights, and the power of intention.”
instrumental in kickstarting my life in the US. Being an immigrant, an artist, and an aspiring actor, starting anew in Los Angeles was a significant challenge. I didn’t know where to begin in the vast Hollywood industry, and performing a physically demanding job made it even more daunting. LA
For me, nothing in this world is more valuable than my authentic
marked the sixth city where I had to rebuild my life from scratch,
self. When we ignore it, life brings us back to that moment again
but I was determined to do so.
and again, offering us more chances to listen. In acting and the
Every day, I dedicated myself to studying, researching, and honing my acting craft, all while working tirelessly at night. This routine led me to start journalling every night, documenting my
Hollywood industry, there’s nothing more important to me than honoring my authentic self. I refuse to compromise it for any achievement, role, or anything else.
emotions and plans. Writing became my lifeline, saving me and
What has truly guided me is understanding that my self and
my career. Over the years, I never stopped writing.
who I am take precedence over anything else in this world.
With ‘Bidari,’ I compiled my years of experiences, retreats, classes, workshops, and research into a book that I now share with the world. ‘Bidari’ is a 365-page journey filled with scientific facts, mantras, inspirational insights, and the power of intention. It offers a daily practice and encourages readers to return to the book each night, providing a platform to set intentions, express
I’m not willing to sacrifice my authentic self and its language for anything. Whenever I’m offered an opportunity, whether in acting, daily life, relationships, or my career, I close my eyes and ask myself, ‘Is this what I want to experience?’ Then, I allow my authentic self to answer. Could you highlight a proud moment or achievement in your
emotions, and thoughts without judgment. It’s about practicing
career that reflects your journey’s essence?
the ‘art of allowing.’
In the most modest way, there have been moments when people
Through ‘Bidari,’ I help people set daily intentions, write about
might look at my life and consider them some of my most
their emotions, and thoughts, bringing them to a welcoming,
successful moments. Like when my face graced screens across
non-judgmental blank page. Anyone can purchase ‘Bidari’ from
the US in major commercial campaigns during my acting career,
Amazon worldwide, and if you’re in Iran, it’s available in nearly
or when I introduced meditation packages - becoming one of
every bookstore. It’s my way of contributing to the power of self-
the first Iranian women to bring meditation to 100,000 people
discovery and intention-setting for a more fulfilled life.
through the Farsi meditation app Minder. Then, there’s the time
How have you stayed true to yourself and your artistic vision in an industry that often emphasizes a certain image?
I’m aware that what I’m about to say might challenge some beliefs, but it’s what I’ve come to understand: everything is a dance, a intricate interplay of energy, beliefs, and the state of mind we project. These elements influence what comes back to us, and we have a choice to create from them or resist and learn from them. In our industry, acting can be a tough and sometimes brutal journey. It has its own kind of violence. However, the dance I’ve been engaged in revolves around the knowledge that within each of us lies an authentic self with its unique ‘language.’ Some call it intuition, others refer to it as the soul or the inner voice. Every individual knows it well. If you listen carefully, it guides you, indicating what’s right or wrong for you in that very moment.
when my book ‘Bidari’ hit the shelves, and within two months, we sold 46,000 copies, making it the best-selling book of 2022 in Iran, all while being one of the youngest female writers. Another highlight in my journey was establishing my personal development company, ‘Joy Culture,’ alongside my business partner, Toranj Kayvon. We launched courses focused on the ‘higher self,’ aiming to help and positively impact thousands upon thousands of individuals by helping them release resistance. However, if I were to pick my proudest moments, they’d be the ones where people tell me they trust me. It’s not about the big achievements but rather the small circles of individuals who, even from a distance, feel like they’re in a safe space when they’re around me. They sense they can be their authentic selves in my presence, and that’s what truly matters to me. It’s the creation of a safe and trustworthy space that I’m most proud of.
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Fashion Designer
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Jasive Fernandez, a Mexican designer and businesswoman, graduated in Business Administration from Tecnológico de Monterrey and holds a Master’s in Business Management. She is a professor at the same university and serves as the Partner and International Director of the Spanish brand Niza, which has a global presence. With a passion for ethical and sustainable fashion, she launched her brand, “Jasive,” offering ready-to-wear collections and custom designs made from high-quality, ecofriendly materials. Jasive is an advocate for the “Invest in Fashion, Don’t Spend on Fashion” campaign and promotes “Timeless Fashion.” Recognized as the Designer of the Year in 2021 and 2022 by notable platforms, her designs cater to women who value timeless style and individuality. She has showcased her collections at international and national events, including Dubai Fashion Mexico, Vancouver Fashion Week, and Milan Fashion Week.
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Models ERIN MCDOWELL & MICHAELA
Photographer LAURA CHAPMAN
Jewelry ENRIQUE GARCIA
Accesories CUADRA
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Designed by JASIVE FERNANDEZ
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Designed by JASIVE FERNANDEZ
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Designed by JASIVE FERNANDEZ
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Model DEBORA OLIVEIRA
Photographer JHONATAN ARROYO
Jewelry HILDA AGUILAR
Makeup DENICE ALBERTO
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Designed by JASIVE FERNANDEZ
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Designed by JASIVE FERNANDEZ
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MIENA NAJI SENIOR MORTGAGE CONSULTANT
It takes a lot of heart, a lot of empathy and a lot of work to
financial landscape. The result? Unique and tailored financial
be a great Mortgage advisor. Meet Miena Naji, a seasoned
proposals that not only reflect numbers but also capture the
mortgage consultant with over a decade of industry expertise,
individual story of each client.
whose journey has been marked by excellence and a genuine commitment to her clients. Formerly part of the top 10% at RBC nationwide, Miena has taken her passion for home financing to new heights as an independent mortgage broker.
secure not just a good rate but the absolute best solution for her clients. Whether you’re a new homebuyer stepping into the world of homeownership, a seasoned investor looking to expand your
Miena’s approach goes beyond the transactional—she sees
portfolio, or someone considering refinancing options, Miena’s
every mortgage application as a unique journey toward helping
expertise covers both residential and commercial landscapes.
individuals find the perfect home. With a heart full of passion and a genuine caring spirit, Miena makes it her mission to turn what can sometimes be a daunting process of securing a mortgage into a personalized and meaningful experience. With over 12 years of experience, Miena’s commitment to her clients is evident in her meticulous approach. She conducts full financial reviews, diving deep into the intricacies of each client’s
604 767 6245 55
Working with multiple lenders, Miena goes the extra mile to
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Fluent in English, Farsi, and Arabic, Miena ensures clear communication and understanding for clients from diverse backgrounds. Her multilingual proficiency is not just a practical advantage—it’s a testament to her commitment to making the mortgage process accessible to everyone. If you’re ready to turn homeownership dreams into reality, Miena Naji is the expert with the heart you’ve been looking for.
IG miena.naji.mortgages
Email miena@najimortgages.com
“When you do what you love, you inspire yourself and awaken the hearts of others” — Miena Naji
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Experienced Realtor
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Master in Business Administration (marketing)
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Home Designer
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Winner of multiple housing awards in Vancouver and Canada
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Licensed Home Builder
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Second top sales man at Angell Hasman & Associates in 2021
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Marble Construction specializes in high-end residential projects, and has over 20 years of experience in building homes in Vancouver, West Vancouver, and North Vancouver. Marble Construction is an award-winning construction company in British Columbia and Canada. The company has won multiple housing awards including Best Single Family Detached Homes in Canada for years 2016, 2017, 2018 and 2019. 778.885.6658 • marblebc.ca • 1406 Pemberton Ave, North Vancouver, BC V7P 2S1 ALEPH MAGAZINE
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Capturing the essence of traditional French winemaking in the Okanagan.
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Severine Pinte honored as a Knight of Agricultural Merit for winemaking excellence.
Le Vieux Pin Award-Winning Wines Capture a
Prestigious French Honour
The South Okanagan desert-like terroir has consistently produced amongst some the world’s best wines. Nestled on the famed Black Sage Bench in Oliver, Le Vieux Pin is one of the Okanagan’s most prestigious estates. Named for the old pine trees dotting its vineyards, Le Vieux Pin has received numerous well-deserved accolades over the years for its exceptional wine portfolio and for its celebrated wine maker, viticulturalist and partner, Severine Pinte.
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On June 9, 2023, Severine was bestowed with the esteemed Order
Founded in 2005 by Sean Salem and his wife and partner, Saeedeh
of Agricultural Merit by the Consul General of France Nicolas
Salem, Le Vieux Pin in quick order unveiled its inaugural vintage
Baudouin. Severine can now add knighted to her illustrious
that same year. In 2006, its second vintage yielded a wine that
resume. Severine was honoured with the 140-year-old distinction,
was so uniquely special there was a “Eureka moment” for the
which praised her for crafting wines using traditional winemaking
team. A single parcel of 14-year-old Cabernet Franc vines in
technique steeped in French history, while combining that with
its Golden Mile vineyard, dubbed La Feuille D’or (the golden
utilizing high environmental and sustainable standards, something
leaf), yielded a wine that was so extraordinary, thus was born the
that is becoming critical in order to deal with the impact of
winery’s reserve tier, Equinoxe.
climate change on viticulture.
more wines made it into the exclusive Equinoxe portfolio – a
extensive French knowledge of the wine making process to
Merlot from the same Golden Mile vineyard, and a Syrah from
craft exceptional Le Vieux Pin wines. Severine comes with an
a second vineyard further south in the Golden Mile, both of
impressive and lengthy viticulture pedigree. A graduate of
which showed exceptional promise, and quickly garnered rave
the illustrious ENSAM (Ecole National Superior Agronomic of
reviews. Two of Canada’s the foremost wine authorities and critics,
Montpellier), prior to joining Le Vieux Pin in 2010, Severine had
Anthony Gismondi and David Lawrason have both proclaimed
already amassed an impressive 14 harvests, as well as eight years
that Equinoxe Syrah was the best Syrah they had ever tasted
of vineyard management.
in Canada.
in her pursuit of new challenges, Severine left her post in France’s
The Equinoxe flagship Syrah has been acclaimed by master
Languedoc region to come to the Okanagan because it is a
sommeliers such as Anthony Gismondi and John Szabo, who
dynamic, young wine region full of potential and the young vines
have both touted its praises with: “this masterful, structural red
were already showing an enormous potential.
is entirely in balance, with rivers of wild blackberry, black cherry,
Today, Pinte is also the head viticulturist and executive winemaker at the award-winning sister winery: La Stella. If that isn’t enough to keep this dynamo going, Severine is a board member of the BC Wine Grape Council, and member and chair of the Sustainable Winegrowing BC certification program.
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Along with its award-winning Cabernet Franc, in 2008 two
Since 2010, this consummate professional has brought her
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espresso, iron, and cracked peppercorn” and “Le Vieux Pin’s top end Syrah cuts a particularly dashing figure in 2017, perfumed and finessed, yet tightly wound.” Isn’t it time you discover Le Vieux Pin wines?
In 2015, Yalda Ahmadvand, saw a need for a global vocational training college. As the founder, Yalda comes with an impressive resume, including a Master’s degree in Linguistics from the UK’s leading University of Leicester, England. The educational visionary saw the necessity and importance for a private college - one that could offer the highest quality programming to hundreds of students across Canada and the globe.
YALDA AHMADVAND Reimahined education for all.
Since then, the private college has been recognized by the Private Training Institution Branch (PTIB) as the only accepted certified global vocational training college on the North Shore. Yalda didn’t stop there. She sits on the board of TESL Canada as its Professional Development Director, and a board director in North Vancouver Chamber of Commerce.
604 770 4659 | info@deacollege.ca | deacollege.ca | burlingtonschool.ca ALEPH MAGAZINE
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Leave the Ordinary Behind.
ALIREZA SOLEIMANI Manual Funds Representative & Insurance Agent 63
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Be Prepared for the Unexpected.
Understanding your financial situation could go a long way to
goods but also face higher repayments rates for debt and, for
reduce the stress that not having enough money can cause.
many, greater mortgage payments.
Helping people create a financial strategy and feel more secure
What is Financial Intelligence or Financial IQ?
about the future is at the heart of what I do. Individuals, families, and businesses have many options to get the right financial
Many have heard of Intelligence Quotient (IQ); FIQ is Financial
information to help and secure their futures.
Intelligence Quotient. FIQ is a person’s Financial IQ: a numeric
Economic growth in North America does face challenges from time to time. An uncertain outlook can present ongoing concerns for most of the population. I believe there is an opportunity for
score based on a series of five questions that assess a person’s attitude toward their finances and whether they’re prepared to handle financial situations that may come their way.
individuals, families, and businesses to find relief and bolster their
FIQ assesses the understanding, control, preparedness, and
financial growth through increasing financial knowledge, thereby
confidence a person holds around finances. The score ranges
boosting their financial situation. In 2022, inflation reached a high
from 0-10, with 10 being the highest score possible.
of around 8% in Canada, meaning families are having to spend
If you want to become more knowledgeable about finances and
more on basic essentials like food and utilities with each passing
your specific financial situation, knowing your FIQ score and
day. In response, Bank of Canada has tried to calm inflation by
having a plan in place for you and your loved ones is key. Please
increasing interest rates which has been the highest in the past
scan the QR code and answer the questions.
15 years. So, households are not only hit by rising costs of basic
SCAN for FIQ World Financial Group (WFG) consists of: In Canada, World Financial Group Insurance Agency of Canada Inc. (WFGIA), which offers Life Insurance and Segregated Funds. WFG Securities Inc. (WFGS), which offers Mutual Funds. Headquarters: 5000 Yonge Street, Suite 800, Toronto, ON M2N 7E9. Phone: 416.225.2121
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BIJAN AHMADIAN Practical Business & Tax Lawyer
Avoiding Capital Gain Taxes Across Canada, when someone dies, their properties are assumed to have been sold at their fair market value. This may result in a capital gain tax that can be a substantial burden on your loved ones. The benefit of a family trust is that such capital gain is not triggered upon your death for the wealth that is held in a family trust.
Protection in Divorce Cases If the family trust is set up and administered properly as a discretionary family trust, then the wealth in the family trust is not subject to division of property laws in cases of a family breakdown. This can maximize assurances that your wealth remains in your family, and cannot as easily be taken by your children’s future spouse.
Benefits for Incompetent Member If you have a beneficiary who is handicapped or financially incompetent, you can set up a family trust to ensure that the individual gets the benefit of the wealth while someone else, the trustee, manages the wealth. You may leave control to the trustee forever or until the beneficiary reaches a certain age.
Multiplication of Life-time Capital Gain Exemptions You may be eligible to sell qualified shares of a business
What is a
without paying taxes for up to a certain amount (for 2022, it
FAMILY TRUST
was $913,630.00). So, if you have an operating company whose
& why you should have one
full, the person cannot use it again. If you have a properly set
shares qualify, this can result in substantial tax-free money to you. However, the limit is a life-time limit, and once used in up family trust, you may be able to multiply this benefit across other people that are related to you, so if your business sells for potentially multiple million dollars, you and your relatives may be able to take out a much larger portion of that on a tax-free basis.
A family trust is a useful place to hold your family wealth for
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protection from outsiders and to transfer it to the next generation
Creditor Protection
with potentially less tax. Moving your wealth to a family trust has
Within limits, you can protect the assets that are in a family trust
multiple benefits, some of which are highlighted in this article.
against the reach of creditors. For example, subject to certain
Avoiding Probate Fees
exceptions, if you operate a company that may be sued and
In BC, a probate fee of roughly 1.4% applies to the transfer of
of the operating company into a holding company that is linked
assets from a deceased to beneficiaries. When wealth is held
to the family trust, and thereby keeping that excess revenue out
by a family trust, this fee is avoided altogether.
of the reach of potential creditors.
About the Autor
Not Legal Advice
Bijan Ahmadian is a lawyer in British Columbia with more than ten years of experience practicing in several areas, including tax and estate planning. He is known to be the only Farsi speaking lawyer in BC with a Master of Laws in Tax. Bijan is currently Senior Counsel at Wiebe Wittmann Robertson LLP in downtown Vancouver.
This article is intended for information only. It is not legal advice. Tax and estate planning are complicated matters and vary in everyone’s case. You should seek legal advice before considering any such planning.
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become liable, you may be able to transfer the excess revenue
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Photo by Olga Vasina
Cook, artist, and food designer Meet Armita Hosseini, an Iranian-Canadian psychologist whose
kitchen, Armita aims to bridge cultural gaps by offering a fresh
talents span self-taught culinary expertise, artistic flair, and a keen
perspective on traditional Iranian recipes and ingredients.
eye for food design. Her passion for interpreting international cuisines, especially Middle Eastern and traditional Iranian flavors, stems from viewing food as a genuine art form.
cooking as a powerful tool for transcending cultural divides, raising awareness for humanitarian causes, and fostering unity.
Inspired by a rich tapestry of colors, flavors, and textures, Armita’s
Through her creations, she seeks to dismantle stereotypes,
culinary journey began in her mother’s kitchen in Tehran. “My
bringing joy to every table and highlighting the values of
exploration of Persian cuisine commenced in my mother’s
generosity, richness, and kindness inherent in Iranian cuisine.
kitchen,” she says, reflecting on absorbing the intricacies of her recipes. The COVID-19 pandemic marked a transformative period for Armita. “During the pandemic, I integrated my passion for design and the arts into my recipes,” she shares. Beyond her 67
Her culinary philosophy extends beyond the plate, envisioning
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Armita Hosseini warmly invites you to savor not just the flavors of her dishes but also to embark on a cultural journey celebrating togetherness and the artistry of Persian gastronomy.
IG cookingwitharmita
Cold Yogurt-Cucumber Soup Photo by Nina Kebriaee
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Doymaj on a Bed of Watermelon The inspiration of this dish was from Artima’s travels to Qazvin and learning about a popular/local dish called Doymaj. This recipe sits on a bed of fresh watermelon with vibrant colours. The shape of the dish was inspired by colors, use of various textures to bring this traditional snack/dish to life.
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Ballalat This sweet, colourful breakfast dish of angel hair with egg and saffron, reflects the flavours of cuisine in this region by the Persian Gulf. This recipe was inspired following the Woman, Life, Freedom movement, representing the richness of the city of Bandar Abbas. Bandar Abbas is a port city with an Iranian navy base. In the third month of Iran’s civil uprising, industrial, gas and oil workers went on strike in this region to support the movement.
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Fresh Herb Pistachio Frittata Iran is one of the world’s largest exporters of pistachios, and Kerman is known for its verdant green pistachio fields. This frittata, filled with fresh herbs like parsley, is a popular dish in the region. Armita adds tomatoes, pickles and chopped pistachios and serves it with yogurt on the side.
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Olive Tapenade This visual is inspired by the landscape of the north of Iran. “In the north, there are green olives everywhere,” Armita says. “In between the mountains, with its mild Mediterranean climate, this evergreen region is close to the Caspian Sea. Its recipe is often tangy and sour.” This tapenade is made of olives, walnuts, pomegranate molasses and lime juice.
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Ruins of Beirut
In response to the Beirut explosion in 2020, Armita crafted a powerful artistic representation, capturing the beauty and chaos coexisting in the aftermath. Through the sale of baked namouras, she raised $3400 CAD, a poignant contribution donated to the Lebanese Red Cross to aid the victims of this tragic event. Her work serves as a visual narrative, intertwining personal and political crises within the resilient city of Beirut. Photo byALEPH Aubtin Golizadeh 73 MAGAZINE
with Ayoub’s Dried Fruit & Nuts
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Welcome to the delectable world of nuts, where Persian pistachios take the lead in culinary charm. These nuts boast a rich and ancient history, unique qualities that make them stand out, and a versatility that has made them a beloved choice worldwide. Persian pistachios aren’t just any nuts — they’ve become a special and treasured delicacy, winning hearts across the globe.
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Roots of Flavour. The roots of Persian pistachios go way back in Iran’s history, and archaeological evidence shows they’ve been cultivated for a really long time. What makes them special is that they’ve kept using traditional methods, adding a unique touch to the pistachio orchards. It’s not just a thing of the past; it’s a mix of history and new ideas. The Iranian Pistachio Association acts like a protector of this heritage, making sure that many orchards in Iran continue to use the old ways. These orchards keep the wisdom of their ancestors alive, using traditional methods passed down through generations while also incorporating modern technology. It’s not a compromise; it’s a plan to ensure both sustainability and a plentiful harvest of pistachios. The association highlights the careful balance achieved in these orchards, where the old practices smoothly blend with new advancements. This doesn’t just result in a bunch of pistachios; it keeps a living legacy going that helps the land stay in balance.
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Dry Farming Wonders. One of the hallmarks of Persian pistachio cultivation lies in the artistry of dry farming, a distinctive and timehonored method employed in orchards across the region, particularly in the pistachio-rich expanse of Kerman. This method has become a cornerstone of sustainable agriculture in arid regions, where water availability is a precious commodity. Dry farming, a practice rooted in wisdom accumulated over generations, not only addresses the challenges of minimal water resources but also imparts unique characteristics to the pistachios that flourish under its care. In the undulating landscapes of Kerman, where the majority of Iran’s pistachios thrive, dry farming emerges as a preferred technique. This method, relying on the natural precipitation and moisture retained in the soil, compels the pistachio trees to forge deep-rooted connections with the earth. These resilient root systems, delving into the depths of the soil, not only anchor the trees firmly but also endow them with a remarkable ability to withstand the challenges posed by drought conditions. The synergy between the scarcity of water and the natural tenacity of the pistachio trees nurtures a robust and sustainable ecosystem, creating an orchard where every drop of water is maximized to its full potential. The specific climate of the Kerman region further complements the artistry of dry farming. The hot days and cool nights characteristic of this area provide an ideal backdrop for the cultivation of pistachios, enhancing the natural flavor profile of the nuts. The collaboration between dry farming and the regional climate becomes a symphony, harmonizing the elements to bring forth pistachios with an intensified concentration of flavors and nutrients. The result is not just a pistachio; it’s a culinary masterpiece shaped by the resilience of the trees, the scarcity of water, and the nuances of the Kerman climate. In the arid beauty of these orchards, dry farming stands not only as a cultivation method but as a testament to the ingenuity of sustainable agriculture, creating pistachios that not only endure but flourish under the watchful gaze of the sun and the embrace of the earth. 77
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“In a world full of nuts, be a pistachio.”
Green Gold Secrets.
prevalent in regions like Kerman, emphasizes water conservation and encourages pistachio trees to develop deep, resilient root systems. This not only enhances their ability to withstand
The exceptional quality of Persian pistachios goes beyond just
drought conditions but also imparts a concentrated essence
how they’re grown; it’s a beautiful interplay between nature and
to the pistachios, elevating them to a level of quality that sets
care. In the captivating regions of Rafsanjan and Kerman, the
them apart.
Iranian pistachio orchards owe their special taste and vibrant
The meticulous care taken in cultivation results in Persian
green color to the unique soil.
pistachios that are not only larger and plumper but also boast
At the core of this natural performance is the alkaline soil—a
a thinner, naturally split shell. This distinctive characteristic not
silent hero that adds a distinct character to Persian pistachios.
only simplifies harvesting but also underscores the attention to
This fertile ground, carefully packed with essential minerals,
detail in the cultivation process. The combination of climate and
tells a story of terroir, a special essence only found in the land
cultivation techniques, perfected over generations, encapsulates
where these pistachios grow. The soil’s qualities are a key factor
the essence of Persian pistachios, making them a culinary delight
in making Persian pistachios stand out globally.
that stands in a league of its own among pistachios cultivated
In the scientific details, the balance of potassium and other minerals shapes the unique traits of these pistachios. This natural balance orchestrates a sensory masterpiece, ensuring each pistachio from Iranian orchards not only captures the essence
across the globe.
Beyond the Fields.
of its surroundings but also boasts nutritional richness that turns it into a culinary delight. These pistachios, nurtured by the perfect mix of climate and soil, are more than just a food—they’re a result of the harmonious collaboration between nature and the skilled hands caring for the orchards. As the sun-soaked soils of Rafsanjan and Kerman cradle
More than just growing in fields and scientific details, Persian pistachios have a special meaning in the culture. In Iranian stories and traditions, the pistachio tree is seen as a symbol of life and fertility. This cultural connection isn’t just about farming; it puts the pistachio in a special spot in the hearts of the Iranian people.
the pistachio trees and the winds of the Iranian climate dance
As we dig into the layers of history, farming, and special qualities,
through the branches, the nuts that grow under these conditions
the story of Persian pistachios shows how tradition and new ideas
become more than a harvest—they become a canvas painted
come together. From the really old orchards in Iran to being
with nature’s finest artistry. In the world of Persian pistachios,
known worldwide, these pistachios have earned their place at
the secret isn’t just in the soil but in the coordination of nature’s
the top. It’s not just because of how they taste and feel, but also
elements, creating a sensory experience that goes beyond the
because they keep following old traditions that make them the
ordinary and puts these nuts among the world’s most sought-
precious green treasure of Iran.
after culinary treasures.
In conclusion, the story of Persian pistachios unfolds as a testament to the enduring connection between nature’s bounty
Persian Perfection.
and the cultural tapestry of Iran. Beyond their culinary allure, these nuts have entrenched themselves in the very soul of Iranian life, symbolizing fertility, celebrating traditions, and reflecting the
What distinguishes Persian pistachios from their global
resilience of a nation. From the fertile soils of ancient orchards
counterparts is a harmonious convergence of environmental
to the global stage, pistachios stand not just as a crop but as
factors and meticulous cultivation practices. The Iranian climate,
a green gold that encapsulates the spirit of Iranian culture, a
marked by scorching days and cool nights, creates an optimal
legacy passed down through generations. As we savor the unique
backdrop for pistachio cultivation. The diurnal temperature
flavors and textures of these pistachios, we partake in a sensory
variations, a natural rhythm of the region, play a pivotal role in
journey that transcends time, honoring the cultural roots that
developing the rich flavors and distinctive characteristics that
make Persian pistachios a treasure cherished not only for their
define Persian pistachios.
taste but for the cultural heritage they represent.
Moreover, the cultivation methods employed in Iran, notably the adept use of dry farming techniques, contribute significantly to the unique attributes of these nuts. Dry farming, particularly
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The Path to Immigration Made Easy - Unican Can!
You’ve decided to immigrate to Canada. Now, you might be
Today, Unican is fast becoming one of the leading immigration
thinking, do I really need an immigration consultant to prepare
firms, whose priority is your ultimate victory in gaining entry
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into Canada. Mehran has a proven track record of assisting
the Canadian immigration landscape, the complex processes
countless people immigrate. As a professional member of the
associated with immigrating to Canada can be quite complicated
Immigration Consultants of Canada Regulatory Council (ICCRC),
and expensive. Hiring the right immigration services company
and an expert on a wide range of immigration services, Mehran
is critical. One small error or even the simplest mistake during
has the training, the knowledge and the expertise to ensure a
the application process can significantly delay or even lead to
seamless and stress-free experience during every step of the
application rejection – not to mention the high costs of those errors.
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That’s why so many hopeful immigrants, from all walks of life, have
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to Explore Ancient Forests, Wildlife and a Thriving Marine Ecosystem
81 MAGAZINE Photo byALEPH CLAYOQUOT WILDERNESS LODGE
The seaplane ride from Vancouver International Airport’s South Terminal to Bedwell Sound on Vancouver Island is utterly spectacular on a blue-sky day. Our aircraft ascends over a pod of seals basking like large lizards in the June sun, and before long we’re sailing over densely forested slopes that rise to snow-capped mountain peaks. Turquoise lakes dot the landscape and a river snakes through the valleys. Soar over this sheer expanse of rugged wilderness and you feel awestruck by its immensity, grateful to soak up a view that’s barely changed since the beginning of time. ALEPH MAGAZINE
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Our destination is the Clayoquot Wilderness Lodge... ...in Bedwell Sound, a UNESCO biosphere located
Clayoquot Wilderness Lodge is an off-grid, luxury
midway through Vancouver Island. With no roads in
property where 25 cozily outfitted tents are ensconced
and no roads out of this forested, mountainous region,
in the forest and perched on the edge of the Bedwell
the only access is by seaplane or an hour’s boat ride
Estuary. Inside they feature king beds, gas stoves,
from Tofino, BC. Forty-five minutes after takeoff we
outdoor, private cedar showers and a feeling of total
begin our descent, the aircraft weaving through a
seclusion in nature. At night I wake to the sound of
valley that opens dramatically into Bedwell Sound,
an owl in the trees and the wind whipping around my
the ocean visible only minutes before we touch down
tent. By day the view from my deck changes constantly
in the choppy water.
as the estuary ebbs and flows with the tide.
83 MAGAZINE Photo byALEPH CLAYOQUOT WILDERNESS LODGE
Visits to the lodge are all-inclusive... ...of a wide assortment of activities and a culinary menu that belies the remoteness of Clayoquot’s location. We dine on tortellini with nettles and thyme cream, braised oxtail with pickled celery root and spruce tip ice cream with pine nut biscuits. Each meal is first-class dining, and when you consider the logistics of building, outfitting and maintaining a lodge of this caliber, it boggles the mind.
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Photo by CLAYOQUOT WILDERNESS LODGE
We arrive to an itinerary packed with two experiences
The grey whales have also made a comeback since
each day, and filled with activities that keep us
the whaling ban, and we turn off the engine to watch
inspired, challenged and invigorated. Our first day
one feeding 350 meters away from our vessel. Every
we board a boat and head into the channels around
few minutes a massive, barnacle-encrusted back
Bedwell Sound, weaving between islets on a quest
emerges from the water like a large boulder, delivering
to view wildlife. A marine ecosystem teaming with
a breathy exhalation through its blowhole before it
aquatic life, there’s no shortage of sightings off the
disappears back into the depths.
coast of Vancouver Island. We stop to admire a raft of 50 sea otters somersaulting
on a rocky outcropping, unperturbed by the fierce
playfully in a line, their curious, whiskered faces alert
waves that crash over the rocks, sending rivulets of
and attentive. “We call them the puppies of the sea,
water cascading back to the ocean. Breeding season
but they can be vicious,” warns our marine guide,
is over and these two-ton bachelors growl at each
Derek Kyostia. Hunted to near extinction 40 years
other as they vie for space on the rocks.
ago, the sea otter population has rebounded and today the rafts are frequent sightings in the channels between Meares and Vargas Island.
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Around the next corner a herd of Stellar sea lions rests
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En route home we stop to watch a black bear
classes begin each day. Hot water bottles warm our
forage for food on the rocky shoreline, his thick
beds at night and sumptuous meals punctuate our
coat glistening in the afternoon sun as he effortlessly
activities with culinary treats.
excavates large rocks on the beach. The remote wilderness of Clayoquot is prime black bear domain, and we see another a day later, this time while kayaking through the estuary. We paddle gently past as the bear explores the shoreline just meters away.
On our last day we succumb to a massage in the Healing Grounds Spa, fully aware of how privileged we are to be guests of a destination that is so hard to reach, and so richly inspiring once you get here. This trip of a lifetime offers a complete disconnect from
Over the next few days we power through the trails on
the world back home. Here, the ocean and forests
electric bikes and hike through the fragrant rainforest
bring serenity to the soul, rejuvenating the spirit and
to nearby waterfalls. We cross bubbling creeks,
reminding us just how much beauty the Canadian
traverse a suspension bridge over the river’s deep,
wilderness protects and nurtures.
turquoise water and cool off by dipping our heads into the flowing glacial currents of the Bedwell Falls. Back at the lodge, thoughtful touches are constantly delivered to guests: a coffee thermos arrives at our tent flap early in the morning, and yoga and stretch
If You Go: Clayoquot Wilderness Lodge is open May through September each year. Accommodation in one of the 25 luxury canvas tents is inclusive of meals and excursions.
Written by Lauren Kramer. A version of this article was originally published in Quest Magazine: kerdowney.com/quest
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“I am armed with the considerable resources and expertise of 10+ years of experience.” — Hossein Mehrizy
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Tomb of Cyrus the Great- Pasargadae
Some of the Influential Figures Weaving Iran’s Rich Narrative
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“O man, I am Cyrus the son of Cambyses, who founded the Persian Empire, and was king of Asia. Grudge me not, therefore, this monument.”
In the expansive narrative of history, Iran emerges as a timeless repository of cultural richness, where the echoes of ancient wisdom seamlessly blend with the aspirations of a modern nation. From the earliest days of civilization to crucial turning points before our time, this land has been the nurturing ground for influential individuals, shaping not only the narrative of our culture and country but also contributing to the formation of a modern international order. As we embark on a journey through Iran’s golden epochs, we uncover the stories of four pivotal figures from different eras, their virtuous legacies intricately interwoven into the very fabric of our heritage. Beyond serving as mere historical markers, their enduring impact stands as a testament to the timeless grandeur of Iran’s cultural narrative.
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Cyrus the Great: Architect of Power and Legacy at Persepolis Cyrus the Great is celebrated for his unparalleled achievements in
In 539 B.C., following Cyrus the Great’s conquest of Babylon,
establishing and sustaining the Achaemenid Persian Empire. His
a revolutionary chapter unfolded. His transformative actions,
success, a harmonious blend of diplomatic finesse and military
including the emancipation of slaves, affirmation of religious
prowess, reflected a ruler guided by wisdom and tact. Notably,
freedom, and principles of racial equality, were recorded on
Cyrus rejected assimilation methods, treating all nations as equals
the Cyrus Cylinder. Acknowledged as the world’s first charter
with inherent rights. A paragon of liberalism, he abolished slavery
of human rights, this ancient artifact is translated into all UN
and oppressive rule, setting an extraordinary precedent. While
languages, aligning with the Universal Declaration of Human
ruling according to Zoroastrian beliefs, he refrained from imposing
Rights. Cyrus’s progressive ideals, encapsulated in the cylinder,
his faith. Known for his down-to-earth nature, Persians revered
became a catalyst for global human rights concepts, influencing
him as a father, Greeks esteemed him as a worthy ruler and
societies from Babylon to India, Greece, and Rome. This ancient
lawgiver, and Jews regarded him as The Lord’s anointed. Cyrus
declaration laid the groundwork for evolving principles of “natural
created the first humane, equal, and religiously tolerant empire,
law” and rational legal systems, echoing through the annals of
spanning three continents and embracing diverse languages,
human history.
races, religions, and cultures. The Persian Empire, under his enlightened governance, pioneered Federal Governments—a groundbreaking system with states enjoying internal autonomy, fostering a significant East-West dialogue.
The “Cylinder of Cyrus”, also known as “Edict of Cyrus” — Kept in the British Museum
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Zarathushtra: Illuminating Ancient Wisdom In the mosaic of ancient wisdom, Zarathushtra stands as a
Zarathushtra’s ethical code, encapsulated in the principles of
luminary, casting a profound light on the spiritual landscape of
Asha (truth) and Vohu Manah (good purpose), advocates for a life
antiquity. Known also as Zoroaster, he is the revered founder
led with integrity and benevolence. His vision transcends mere
of Zoroastrianism, a faith that has left an indelible mark on the
ritualism, emphasizing a personal commitment to virtue and the
history of religious thought.
betterment of the world. Zarathushtra’s impact extends beyond
Zarathushtra’s journey through the annals of time takes us to ancient Persia, where he laid the groundwork for one of the world’s oldest monotheistic religions. His teachings, recorded in the sacred text known as the Avesta, illuminate a path guided by
religious realms, influencing philosophical thought and ethical perspectives. His emphasis on free will, individual responsibility, and the pursuit of a life in harmony with divine principles has left an enduring legacy.
wisdom, righteousness, and an unwavering belief in the duality
In a world often defined by complexity, Zarathushtra’s teachings
of cosmic forces.
offer a timeless guide—a compass pointing towards a life rooted
At the core of Zarathushtra’s philosophy is the concept of Ahura Mazda, the supreme god embodying truth and goodness. The eternal struggle between Ahura Mazda and Angra Mainyu, the destructive spirit, symbolizes the perpetual battle between light and darkness—a theme echoed in various spiritual traditions across cultures.
in truth, goodness, and the constant pursuit of light amid the shadows. As we reflect on the ancient wisdom of Zarathushtra, we find not just a historical figure but a beacon of enlightenment, beckoning us to navigate the complexities of existence with wisdom, compassion, and a commitment to the eternal battle for goodness.
Stone carved Faravahar in Persepolis — Faravahar is one of the best-known symbols of Zoroastrianism
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Ferdowsi Tusi: Guardian of Persian Heritage Through Shahnameh In the vast landscape of Persian history, Ferdowsi Tusi stands as a brilliant figure with an impact extending far beyond his era. His masterwork, “the Shahnameh,” isn’t just a poetic marvel—it’s a robust fortress created by Ferdowsi to protect the Farsi language and uphold the core of Iranian identity. Born in the 10th century, Ferdowsi witnessed the invasion of Arabic influences on Persian culture. Fueled by a deep love for his linguistic roots, he undertook a monumental task—crafting the Shahnameh. Over three decades, this epic became a literary stronghold against the erosion of language. Shahnameh unfolds as an epic narrative, weaving myths, legends, and historical tales of ancient Iran. Ferdowsi’s poetic brilliance, evident in rhythmic cadence and vivid imagery, breathed life into the Persian language. Choosing classical Persian for Shahnameh, Ferdowsi consciously resisted linguistic changes, ensuring the language’s authenticity and purity. Ferdowsi’s impact on the Farsi language is profound. Shahnameh became a timeless reservoir of linguistic richness, countering the dilution of Persian identity. Its poetic verses, echoing tales of heroism and tragedy, not only preserved the language but elevated it to an art form, fostering a profound connection to Iranian heritage. Beyond linguistic preservation, Shahnameh embodies cultural pride. With meticulous artistry, Ferdowsi captured the essence of Iranian identity—Rostam’s mythical exploits, Siavash’s struggles—imbuing Shahnameh with a soul transcending generations. Persian miniature from “Shahnamah”
As we journey through history, Ferdowsi Tusi emerges not just as a poet but as a vigilant guardian of Persian identity. His dedication to the Farsi language, reflected in Shahnameh’s verses, is a legacy that reveres the linguistic and cultural roots of Iran. In Ferdowsi’s poetic saga, we find more than a linguistic sanctuary; it’s a celebration of the enduring beauty and resilience of the Persian language—a testament to Ferdowsi’s indomitable spirit and the rich tapestry of Iranian heritage.
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Farah Pahlavi: A Regal Force for Progress in Iran In the pages of Iranian history, Farah Diba Pahlavi, the wife of the former King of Iran, Mohammad Reza Pahlavi, emerges not just as a queen but as a dynamic force for positive change. Her tenure as Empress Consort of Iran, spanning from the 1960s to the revolution of 1979, is marked by a commitment to modernization, education, and social progress. Farah Pahlavi’s influence extended far beyond the ceremonial role of a queen. In an era marked by sweeping societal changes, she championed women’s rights and education, becoming a symbol of empowerment for Iranian women. Her efforts to promote gender equality laid the groundwork for the aspirations of future generations. The Farah Pahlavi Women’s University, established in 1969, stands as a testament to her dedication to education. This institution not only provided women with opportunities for higher learning but also became a catalyst for social change. Farah Pahlavi recognized that the advancement of a nation hinged on the education and empowerment of its women. Additionally, she played a pivotal role in the establishment and development of cultural institutions, supporting the arts and preserving Iran’s rich heritage. Farah Pahlavi’s efforts to promote cultural exchange and understanding between Iran and the world fostered a sense of global awareness and appreciation for Iranian art and civilization. Farah Pahlavi’s philanthropic initiatives extended to healthcare as well, with the establishment of the Farah
Empress Farah Diba visiting Arabia factory in Helsinki — 1970
Hospital in Tehran. This medical facility aimed to provide accessible and quality healthcare services to the Iranian
Farah Pahlavi’s legacy is one of resilience and dedication to the
people, reflecting her commitment to the well-being of
betterment of Iran. Her contributions in the realms of education,
the nation.
women’s rights, and cultural preservation are enduring testaments to
While the political landscape shifted in 1979, leading to the end of the Pahlavi monarchy, Farah Pahlavi continued her advocacy for human rights, democracy,
a vision for a modern and progressive Iran. As history unfolds, Farah Pahlavi remains a symbol of grace, strength, and a tireless advocate for positive change in the fabric of Iranian society.
and a peaceful, progressive Iran. In her years of exile, she has remained an influential figure, promoting dialogue and understanding between the Iranian diaspora and the international community.
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ALBERNI PROJECT SHOWCASE
Proudly made in IRAN Dadaform, as a collabrating company of “Ghaffari Furniture Group” (CONTEMPO), draws upon over four decades of expertise
in manufacturing furniture, millwork, and offering design and management services. Committed to delivering high-quality products, Dadaform has evolved its proficiency to encompass construction management and design-build services. Our primary emphasis is on providing our clients with top-tier quality products while optimizing costs. We view this service as an opportunity for our clients to receive the quality they truly deserve which proudly is manufactured in our beloved country Iran. Our downtown Vancouver space serves as a valuable resource for clients, providing an opportunity to personally view and interact with our products. 95
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ALBERNI PROJECT SHOWCASE
ALBERNI PROJECT SHOWCASE
DESIGN BUILD FURNITURE MILLWORK
604 616 5655 EMAIL info@dadaform.com Book your private showing ADDRESS Alberni and Broughton St. WEBSITE www.dadaform.com
ALBERNI PROJECT SHOWCASE
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BY AMIR SOODBAKHSH
Arsa Design is an innovative design firm known for its exceptional and timeless creations, founded in 2015 by Amir Soodbakhsh. As a member of the Royal Architectural Institute of Canada, Amir’s passion for creativity and specific attention to detail shaped his journey from a young age. Amir’s versatile portfolio of designs can be spotted in recognized locations all around Vancouver.
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WEBSITE
More than 100 Homes Designed.
BY AMIR SOODBAKHSH
BY AMIR SOODBAKHSH
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New Leader Paradigm Shift New Canada
OLIVER KING for Parliament of CANADA
My life as a Canadian is one of unusual contrasts; to build a business, to succeed at that business and to prosper living the Canadian Dream despite seemingly insurmountable odds and challenges. 99
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