Views of the world

ALEK | SANDER ART

VIEWS OF THE WORLD +31 621 997 195 MAIL@ALEKSANDERWILLEMSE.COM WWW.ALEKSANDERWILLEMSE.COM

FROM ADVERTISING MAKER TO ALEK|SANDER MY WORK HAS ITS CREATIVE ORIGINS IN THE ADVERTISING BUSINESS. IT WAS THERE WHERE I WAS SPREADING THE FAITH IN THE STRENGTH OF A SUPERMARKET, THE STATUS OF A CAR AND THE FINANCIAL GAIN OF A BANK. FOR ME THE ADVERTISING MAKER THEREFORE IS THE MICHELANGELO OF THE 20TH CENTURY; FAITH AS THE BEST MARKETED PRODUCT IN THE HISTORY OF MANKIND. WITH MY AUTONOMOUS WORK I ‘SELL’ A DIFFERENT VIEW AT THINGS IN LIFE. AND IT’S ALL UP TO YOURSELF WHETHER YOU ARE OPEN TO IT OR NOT. ALTHOUGH IT IS NOT FOCUSED ON HARD SALES, IT IS NOT LESS COMMERCIAL. MY WORK DOES NOT NECESSARILY PROVIDE A GOOD FEELING. IT IS ENTIRELY TO YOU WHAT POSITIVE OR NEGATIVE EMOTION YOU PERMITS. AS LONG AS IT REALLY HITS SOMETHING INSIDE OF YOU. THE WORK IS USUALLY HIGHLY STYLIZED AND CLEAN DESIGNED. AND THAT IS NOT STRANGE AT ALL: MY ROOTS AS ‘BEAUTIFIER’ CANNOT BE DENIED.

DUTCH VIEWS

WHEN YOU TAKE AWAY EVERYTHING, YOUR DAILY VIEW SUDDENLY TRANSFORMS INTO SOMETHING SPECIAL. THE WINDOW IN YOUR WALL STARTS TO LOOK LIKE A WORK OF ART. SO CHANGES THE DUTCH VIEWS TO ABSTRACT WORK WHICH MIGHT BE RECOGNIZED AS A WORK OF DUTCH PAINTER PIET MONDRIAAN. AND FOR EXAMPLE, THE FRENCH VIEWS SEEM TO BECOME SOMEWHAT MORE ROMANTIC PIECES OF ART. EVERY INDIVIDUAL PERSON ALWAYS WILL GET SOMETHING OUT OFIT ON THEIR OWN. ‘VIEWS OF THE WORLD’ SHOWS THAT – ALTHOUGH IT IS FOR US ‘VERY ORDINARY’ AND ‘COMMONPLACE’ – A DIFFERENT VIEW PROVIDES NEW INSIGHTS.

FRENCH VIEWS

WHILE THE ENTIRE FILM CREW – SHOOTING A HEINEKEN COMMERCIAL - IS STILL SLEEPING AFTER A LONG NIGHT WORK, I’M KNOCKING AT DOORS AT 9 O’CLOCK IN THE MORNING IN THE VILLAGE ASKING PEOPLE WETHER I MAY PHOTOGRAPH MY ‘VIEWS OF THE WORLD’ IN THEIR HOMES. IT IS BEAUTIFUL OUT THERE AND BECAUSE THE SUN STAYS BELOW THE HORIZON, THE LIGHT REMAINS ‘BLUE’ THE WHOLE DAY.

NORWEGIAN VIEWS

A TRIP WITH THE GUIDE AND HIS CAR. IN THE BACK OF THE 35 YEARS OLD MERCEDES WE HAVE HUNDRED POUNDS OF RICE AND HUNDRED POUNDS OF ONIONS, BY FAR THE MOST IMPORTANT FOOD SOURCES OF THE AVERAGE GAMBIAN. IT SEEMS TO BE THAT THE LESS PEOPLE POSSESS, THE MORE HOSPITABLE THEY HAPPENS TO BE, WHICH OBVIOUSLY MEANS ‘JOIN US FOR DINER’.

RICE WITH ONIONS, RESPECTFULLY PREPARED. ALL PHOTOS ARE MADE WITH INTEGRITY.

GAMBIAN VIEWS

LET’S SELL TOGETHER

VIEWS OF THE WORLD - VERY SPECIAL VIEWS OF DIFFERENT COUNTRIES IN THE WORLD - THE SERIES ARE MULTIPLE NOMINATED AND AWARDED FOR SEVERAL PHOTOGRAPHY AWARDS - THE SERIES WERE EXHIBITED FOR EXAMPLE AT PHOTO FESTIVAL NAARDEN, PHOTO FESTIVAL NOORDERLICHT, DE HAGUE PHOTO MUSEUM, DUTCH PHOTO MUSEUM IN ROTTERDAM, - THE NUMBER OF ART PIECES AND COUNTIRES ARE STILL GROWING - WE ONLY SELL ONE ORIGINAL OF EVERY PHOTO

ALEK | SANDER ART +31 621 997 195 MAIL@ALEKSANDERWILLEMSE.COM WWW.ALEKSANDERWILLEMSE.COM