Club Mirror - Brands Report

clubmirror AT THE HEART OF THE COMM UNITY

BRANDS REPORT Top sellers at the UK’s club bars revealed

R EP OR T: S US TA I N A BI L I T Y• A SK T HE E X PE R T S• HQ B UI LD ING T H E BU S IN ESS

Contents

club mirror AT THE HEART OF THE COMMUNITY

NOVEMBER 2019

NEWS, VIEWS, CLUB LIFE AND LEGISLATION

14

06 News News, views and latest legislation.

08 Club News Who’s been up to what ? And all via social media.

10 News Special MPs praise Club Awards finalists and the role they play in their communities.

11 Take a Break Enjoy this month’s musical challenge.

HQ BUILDING THE BUSINESS 26 Out and about Club Mirror hits the road with Marston’s to see what makes thriving clubs tick.

40 HQ – news and views How good are you at managing change? Time to find out.

ASK THE EXPERTS

CLUB MIRROR BRANDS REPORT 2019

51 Content Marketing

13 Brands Report 2019

42 Winning with wine

A few top tips on what not to do!

Just how effective is your wine list in helping you to sell more wine? And more profitably?

52 Be prepared – flash flooding

Welcome to Club Mirror’s Annual Brands Report where we reveal the UK’s Top 10 brands in each category at the club bar.

Is your club adequately covered for a (very) rainy day?

14 Spirits

53 Talking turkey

Spirits represent a huge area of growth in the on trade and a crucial part of the offer for every club.

With Christmas just a mince pie’s throw away, a reminder on cooking the perfect club fare.

16 Packaged Beers, Ciders & Ready to Drinks

43 Better Buying A free and confidential review, helping clubs to protect their bottom line.

SPORT

Who’s earning their place at the club bar?

44 Sports Fixtures – December What’s coming up over the festive period? Details of an action-packed calendar.

46 Sports Fixtures – January With a New Year comes new hopes and new battles. Check out not-to-be-missed matches at the start of 2020.

31

INDUSTRY REPORT 18 Draught Cask, Keg, Ale and Stout 31 Brewers to the fore In an industry which requires huge natural resources – from water and energy to hops and malt – just what are our brewers doing to minimise their environmental impact? The BBPA’s comprehensive Brewing Green 2019 highlights some inspiring initiatives.

While craft beer continues to increase its influence, many in clubland still stand by their tried and tested Keg and Cask brands.

20 Draught Lagers Classic brands may still be the ‘go to’ draught options, but the growth of fruit cider continues unabated.

36 Green schemes With the local community always in mind, it’s not hugely surprising that the club sector is majoring on going green.

23 Draught Cider, Wine and Soft Drinks Wine still has one clear winning brand at the club bar, while the story is more complex for Soft Drinks.

38 Energy matters Examining Intelligent Building Energy Management Systems.

RECRUITMENT 57 Jobs Noticeboard

38

Looking for new staff? Or for your next club role?

Then this one’s for you.

62 Classified ads Suppliers and services.

CLUB MIRROR 3

WATCH EVERY TEAM TWICE WITH THE AMAZON PREMIER LEAGUE PASS ONLY THROUGH BT SPORT 20 Premier League games exclusively live this December.

Call BT Sport now on 0800 678 1070 Terms and conditions apply

LEADER

Contributors

Brands Report 2019 In this issue we’re delighted to present the Club Mirror 2019 Brands Report in association with CGA. Have a look at the top ranked brands in our featured categories. Do they reflect your club offering?

As always this annual Brands Report paints a fascinating picture of which brands and which suppliers are at the top of their club game. There are a number of surprise entrants this year, but – just as importantly – you’ll recognise many old favourites who simply refuse to be kicked off the top spot.

Question. Do these brands and suppliers recognise your value to their business I wonder? Is it time to raise the bar? With all of the opportunities presented by the upcoming festive season, be sure to make the most of all that your club-supporting suppliers can offer you. And on that note, I’m happy to reveal that, by the time you read this, we’ll have launched our 2020 Suppliers Awards. More of that in our next issue and on all our usual social media channels.

Also in this issue you’ll find Part 1 of our Sustainability and Green Schemes Report. Brewers are certainly playing their part here, from announcing prototype paper bottles to making brews with stale bread.

We also hear from clubs about their own projects which are improving their carbon footprints as well as saving them – or making them – money.

Whether that’s introducing bees to make club honey, creating fertiliser or even fuel, there are plenty of ideas out there and plenty of people to help make them happen.

Further advice can be found in this month’s HQ Building the Business where our Free-to-Clubs service looks at the hot topic of energy reduction.

I hope you enjoy the issue.

Caroline Scoular Editor, Club Mirror

Chris Colverd

Rachel Dobson

Sean Ferris

Karen Foreman

David Foster

Phil Gray

Jonathan Hardy

David Lucas

Justin O’Regan

Victoria Romero-Trigo

Doug Rubashow

Jill Slingsby

Editor Caroline Scoular Design David Foster Events Jill Slingsby, Karen Foreman, Guy Brennan Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie Circulation Jon Hardy Accounts Andrew Soles Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com

ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products.

CLUB MIRROR 5

CLUB NEWS

Join us in Doncaster for the 2019 Club Awards and free raceday The Club Mirror team looks forward to welcoming guests, finalists and sponsors to the 2019 Club Awards at Doncaster Racecourse on 28 November, 2019.

“The excitement is building as we head towards this year’s Awards and Gala Dinner, and the social media platforms have been buzzing, with clubs thanking their members for getting them this far and, in true cluland spirit, clubs congratulating each other,” said the Awards’ Karen Foreman. “It’s set to be quite a night!”

• For more details on the event, email info@clubmirror.com

WANT MORE INFORMATION? For more in-depth information on any news stories in this issue use this QR code or visit www.clubmirror.com

Corona Draught launches Budweiser Brewing Group’s superpremium beer brand Corona is now available in draught format nationwide after a successful 25venue trial, which saw the brand within the top three selling beers and add 18% incremental value to venue’s draught sales.

Distribution agreement for Marussia Beverages UK import and distribution company Marussia Beverages has announced a collaboration with Constellation Brands to distribute their craft spirits The Real McCoy Rum, Casa Noble Tequila and High West American Whiskey.

• www.marussiabeverages.co.uk 6 CLUB MIRROR

Festive football fixtures unveiled

BT Sport has confirmed its line-up for December and January, with more than 20 exclusively live Premier League matches.

Complementing the Premier League will be live and exclusive coverage of every game from the culmination of the UEFA Champions League group stage in December, and in January the third and fourth rounds of the Emirates FA Cup. Headlining BT Sport’s line up over the period will be the live broadcast of every match from the New Year’s Day fixture list for the first time in the competition’s history.

Sky Sports has confirmed its live Premier League games for December and the festive period, including the Manchester Derby on December 7. United and City are then back on Super Sunday the following weekend, with Ole Gunnar Solskjaer’s side hosting Everton at Old Trafford on December 15, and the first M23 Derby of the season takes place the following day with Crystal Palace v Brighton. A double-header on December 22 sees Manchester United v Watford and Spurs v Chelsea.

• See pages 44-45 for listings.

UK cocktail market busts £600 million barrier

Over 10 million Brits sipped their way through £604 million worth of cocktails in 2018, according to the latest CGA data released by Funkin Cocktails.

“The popularity of cocktails in the UK continues to grow and shows no signs of waning, with the market currently growing by almost 10% year on year and the number of consumers drinking cocktails has increased by almost 10% year on year too,” said Ben Anderson, Marketing Director at Funkin Cocktails. “The cocktail industry is thriving, bartenders are becoming more creative and consumers becoming better educated and more discerning.”

Pornstar Martini retained its title as the nation’s favourite serve, up by an impressive 14% year on year with Mojito holding its number two position. Other significant moves included Espresso Martini which jumped to sixth place and fruity classic Piña Colada which benefitted from a resurgence and grew by 35%, taking it up to eighth place.

•www.funkincocktails.co.uk

Club Awards 2019 welcomes CAMRA regional winners The 16 regional winners of the CAMRA Club of the Year competition, run in conjunction with Club Mirror magazine, have been announced. The 16 clubs have now been invited to attend the Club Awards on November 28, where they will discover whether they are through as one of the four Super Round winners.

“It’s been a tough ask to whittle down so many excellent cask-serving clubs to these 16, and to put though just four into the Super Round and even harder task,” said Club Mirror’s Sean Ferris, who is also a judge. “It will be a dramatic moment when we announce these four clubs at the 2019 Club Awards.”

The clubs going through are as follows:

Region 1 Scotland & Northern Ireland: Ravenswood Club (Royal British Legion), Banchory North East: Haltwhistle Comrades Club, Haltwhistle West Pennines: Whitworth Vale & Healey Brass Band Club, Whitworth Greater Manchester: Flixton Conservative Club, Urmston Region 2 Merseyside/Cheshire: Appleton Thorn Village Hall, Appleton Thorn Yorkshire: Wortley Men’s Club, Sheffield East Midlands: Rushden Historical Transport Society, Rushden West Midlands: Firs Club, Codsall

Carlsberg announces ‘paper’ beer bottle

Region 3 East Anglia: Bishop’s Stortford Sports Trust, Bishop’s Stortford Kent: Marden Village Club, Marden Greater London: Orpington Liberal Club, Orpington Surrey/Sussex: Albatross Club (RAFA), Bexhill-on-Sea Region 4 South West: Cheltenham Motor Club, Cheltenham Wales: Sebastopol Social Club, Sebastopol Wessex: Corfe Castle Club, Corfe Castle Central Southern: Hungerford Club, Hungerford

Top to bottom: Flixton Conservatice Club, Whitworth Vale & Healey Brass Band Club and and the Rushden Historical Transport Society.

Suppor ted

All for charity

by

Crisis UK There are almost 160,000 households experiencing the worst forms of homelessness in Britain. If we carry on as we currently are, this is expected to almost double in the next 25 years.

Carlsberg has unveiled two new research prototypes of its Green Fibre Bottle, a project first announced in 2015 with the aim of developing a bottle made from sustainably sourced wood fibres.

Both new prototypes are made from sustainably sourced wood fibres, fully recyclable and have an inner barrier to allow the bottles to contain beer. One prototype uses a thin recycled PET polymer film barrier, and the other a 100% bio-based PEF polymer film barrier. These prototypes will be used to test the barrier technology as Carlsberg seeks a solution to achieving its ultimate ambition of a 100% bio-based bottle without polymers.

Myriam Shingleton, Vice President Group Development at Carlsberg Group, said: “We continue to innovate across all our packaging formats, and we are pleased

with the progress we’ve made on the Green Fibre Bottle so far. While we are not completely there yet, the two prototypes are an important step towards realising our ultimate ambition of bringing this breakthrough to market. Innovation takes time and we will continue to collaborate with leading experts in order to overcome remaining technical challenges.”

Carlsberg will be joined by The Coca-Cola Company, The Absolut Company and L’Oréal in a paper bottle community. The community unites global companies and experts with the vision of advancing sustainable packaging, offering highquality products with reduced environmental impact.

• See pages 31-34 for more information on brewers and sustainability.

We work directly with thousands of homeless people every year. We provide vital help so that people can rebuild their lives and are supported out of homelessness for good. We offer one to one support, advice and courses for homeless people in 12 areas across England, Scotland and Wales.

How we help someone depends on their individual needs and situation. It could be with finding a home and settling in, getting new skills and finding a job, or help with their health and wellbeing.

We use research to find out how best to improve our services, but also to find wider solutions to homelessness.

Together with homeless people and Crisis supporters, we campaign for the changes needed to end homelessness for good.

What we mean by ending homelessness Ending homelessness doesn’t mean that no-one will ever lose their home again. It

means it rarely happens, and that there’s a quick solution when it does. This plan shows how to ensure that: • No one sleeps rough: whether they are in tents, cars or, at worst, on the streets.

• Everyone has a safe, stable place to live: so that nobody is in emergency accommodation like a hostel or night shelter without a plan to quickly move into housing.

• Where we can predict homelessness, we can prevent it: so that no-one leaves their home or is forced to leave a state institution like prison with nowhere to go.

• www.crisis.org.uk CLUB MIRROR 7

CLUB NEWS

Clubnews

8 CLUB MIRROR

Club Mirror takes a whirlwind tour of clubs around the country in the fastest way possible – by social media.

Follow Club Mirror (twitter.com/clubmirrormag) and our sister titles: Club Football (twitter.com/clubmfootball) Club Rugby (twitter.com/clubmirrorrugby) Club Cricket (twitter.com/clubmcricket) Clubhouse Europe (twitter.com/clubhouseeurope) Sports4Bars.com (twitter.com/Sports4Bars) CLUB MIRROR 9

TAKE A BREAK

November’s top teasers This month Take-a-Break brings you a music-tastic quiz to test out on your members.

Name the group based on the band members (Nos 1-8): 1.

Damon Albarn, Graham Coxon, Alex James, Dave Rowntree

2.

Caleb Followill, Jared Followill, Matthew Followill, Nathan Followill

3.

Paul Heard, Mike Pickering, Heather Small, Andrew 'Shovell' Lovell

4.

Gerry Cott, Simon Crowe, Johnny Fingers, Bob Geldof

5.

Carl Barat, Pete Doherty, John Hassell, Gary Powell

6.

Jarvis Cocker, Peter Dalton, Wayne Furniss, Jamie Pinchbeck

7.

Dave Hill, Noddy Holder, Jim Lea, Don Powell

8.

Andy Bell, Vince Clarke

9.

Whose debut album, released in 1977, was ‘In The City’?

10. Whose career roared after changing their name from Katy Hudson?

11. Who was the first Eurovision winner for the UK? 12. Which band were also known by the initials NKOTB? 13. Which US singer is simply the best?

14. Which female group had a 1989 hit with Eternal Flame?

15. What is the opening line of The Kinks song Sunny Afternoon?

16. ‘There Must Be Some Kind Of Way Out Of Here/Said The Joker To The Thief’ is the opening line from a song written by which singer/songwriter?

17. How many minutes long is the running time of The Beatles album Revolver?

18. When is Justin Bieber's date of birth?

19. On what date was One Direction band member Harry Styles born?

20. How long is the Queen single 'Bohemian Rhapsody'?

ANSWERS: 1. Blur. 2. Kings of Leon. 3. M People 4. Boomtown Rats 5. The Libertines 6. Pulp 7. Slade 8. Erasure 9. The Jam 10. Katy Perry 11. Sandie Shaw 12. New Kids on the Block 13. Tina Turner 14. Bangles 15. “The Taxman's Taken All My Dough” 16. Bob Dylan 17. 34:43 minutes 18. 1 March, 1994 9. 1February, 1994 20. Six minutes. Quiz courtesy of www.pubquizquestionshq.com

10 CLUB MIRROR

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NEWS SPECIAL

MPs lend support to Club Awards finalists

“

“

”

The importance of clubs to their local communities is well-documented, and the 2019 Awards finalists are no exception in this regards, as local MPs are recognising.*

”“

Congratulations to Sebastopol Social Club on being a finalist in the 2019 Club Awards. I know these awards celebrate what is great about clubs in their community and their role in bringing the community together. Well done to all at Sebastopol Social Club on getting this far: with hundreds of clubs vying for an award, this is quite an achievement. But, at the same time, I also wish the Club well in going one step further and winning! Very best of luck!

Nick Thomas-Symonds MP Labour MP for Torfaen

“

I’m writing to congratulate members and staff at Colville Park Golf and Country Club for being a finalist in the 28th Club Awards. I know that the club has been a place of special memories for local people, from birthdays to baby showers. I’m sure that pictures of newlyweds taken on the picturesque grounds are on many a mantlepiece in the Motherwell, Wishaw and surrounding areas! All members and all staff deserve to be recognised for their contributions which have made this club so popular.

Parliamentary business permitting, I hope to be able to visit soon and congratulate staff personally.

”

Marion Fellows MP SNP MP for for Motherwell and Wishaw

*MP details correct at time of writing.

Congratulations, and best of luck to Ellingham & Ringwood Rugby Club for being amongst the finalists for the Club 2019 awards: it’s a magnificent achievement and tribute to a great club and the community that it brings together.

Rt Hon Sir Desmond Swayne TD MP Conservative MP for New Forest West

I want to say huge congratulations to Deeside Golf Club who are based in my constituency of Aberdeen South for making it all the way through to the finals of the 2019 Club Mirror Awards. It really is an incredible achievement. Having set up in 1903 the club has a proud history and is renowned right across Scotland as one of the very best inland golf courses. (So if you haven’t played there yet, make sure you do soon because you’re missing out!) I want to wish the team at Deeside the very best of luck. To get through to the finals is no mean feat and you’re very worthy finalists. So fingers crossed for you, and all the very best.

”“

Ross Thomson MP Scottish Conservative and Unionist

”

Congratulations on the fantastic news that Tiverton Constitutional Club has been nominated as a finalist for the 2019 Club Awards. It sounds like a rigorous process – and I am glad that you have been recognised for bringing the community together in this way. Unfortunately I can’t come with you to Doncaster for the finals, but I wish you well and will continue to support you in every way I can.

Maidenhead Conservative Club, a second-year finalist in the Club Awards, plays host to local MP Theresa May.

Neil Parish MP Conservative MP for Tiverton and Honiton Chair of the Environment Food and Rural Affairs Select Committee

CLUB MIRROR 11

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DON’T LOSE OUT ON £25K A YEAR!

1

STOCK JOHN SMITH’S – THE NATION’S BEST-SELLING ALE A man takes his mates to

76%

watch the game at his

OF JOHN SMITH’S DRINKERS ONLY DRINK JOHN SMITH’S2

local. He’s been going to the same pub for years –

He orders a John Smith’s for himself, and a pint of lager and cider for his mates.

he knows the landlord, knows the locals, and

He gets his mates, leaves

knows that he can get a

the pub and heads to the

decent pint of his usual;

pub down the road which

John Smith’s. Entering

will become his local –

His old local has not just

the pub, he realises the

“We’re not doing John

the place where he can

lost its John Smith’s

TV has been removed.

Smith’s anymore mate”

get a pint of his usual;

volume, but also

‘Not ideal’ he thinks, but

comes the reply. The man

John Smith’s.

AN ADDITIONAL

at least he can sit down

thinks for a moment, looks

with his mates over a

around the pub, bidding a

pint of John Smith’s.

sad farewell to his favourite

PER WEEK OF

boozer. He’s been loyal

TOTAL DRAUGHT

“A pint of Smith’s please”

to the same pub for years,

– the equivalent to £25k

he says to the barman –

but there’s no way that

a year1 - all because they

he can practically taste

he’s missing out on his pint

removed the nation’s best

it on his lips already.

of John Smith’s.

selling ale from the bar.

Source: 1. CGA CSDI QTRLY Data to March 2018. 2. Share of Buyers | 52w/e | 14-Jul-19.

130 PINTS

BRANDS REPORT 2019 Top sellers at the UKâ&#x20AC;&#x2122;s club bars revealed

CLUB MIRROR 2019 BRANDS REPORT

Top10clubspiritsbrands Welcome to Club Mirror’s 2019 Brands Report, compiled by CGA’s Ashley Cairns, Mark Newton and Gareth Parry. The first category? Spirits, representing huge revenue opportunities, thanks to innovative new serves and big brand favourites.

W

ith cocktails and ever more creative long mixed drinks continuing to make massive inroads with drinkers – and let’s not forget the pink gin phenomenon within this as well – spirits are still the biggest area of growth in the on trade and a crucial part of the offering for clubhouses around the UK. They also offer a great opportunity for increased margin, especially for clubs making a move towards more premium brands and mixers.

14 CLUB MIRROR

#1 Smirnoff Red

#2 Gordon’s Pink Vodka may be coming under increasing threat from gin as the No 1 spirit, but there is no denying the continued importance of Smirnoff Red as a staple of the back bar in clubs across the country.

#3 Famous Grouse

Undoubtedly one of the success stories of recent times across the GB on trade, Gordon’s Pink has become a ‘must stock’ at the club bar, often in tandem with the more traditional Gordon’s Dry. Flavoured and pink gins are continuing to drive the spirits market ever upwards.

#4 Gordon’s Famous Grouse continues to be the number one whisky in clubs. While single malts might be increasing in popularity, and ‘no age expression’ options are broadening the appeal of the category, blends remain the go-to choice in clubland.

#5 Captain Morgan Spiced Rum

With gin the hottest topic in the trade among spirits categories, it is not a shock to see the category leader feature in any key brands list.

With additional expressions such as Gordon’s Pink Gin and Gordon’s Sloe Gin also gaining traction in the market, it remains by far the leading brand in this exciting and bourgeoning category.

#6 Bell’s

Rum remains a crucial area of growth in the spirits category, and much of this is focused on golden and spiced brands – and there are none bigger than Captain Morgan’s.

#7 Bacardi Carta Blanca

A mainstay of the club market for many years, Bell’s retains a large, loyal fanbase many of whom appreciate the more traditional aspect of the brand. These are whisky drinkers who look to enjoy it straight, or as a longer mixed serve.

#8 Jack Daniel’s While new brands continue to enter the rum market, there is no better known white rum option than Bacardi. As a result, it is still a key component for the classic Mojito, while the brand’s strong links to music helps to keep it at the forefront of younger drinkers’ minds.

#9 Antica Sambuca Classic

JD and Coke is still an icon of long mixed drinks and, regardless of competition, the famous black and white label can be found on back bars across the country. It’s the classic bourbon and mixer combination.

#10 Courvoisier VS *** An instantly recognisable shot returns to the club spirits Top 10. With a recent bottle and label redesign, this anise flavoured spirit has seen a new lease of life which resonates with drinkers of all ages.

When it comes to Cognac, Courvoisier retains its position as the most popular in clubland.

The ‘la minute mystique’ campaign has reminded people that it is as much a spirit to savour slowly on its own as much as it is in a long mixed drink or cocktail.

CLUB MIRROR 15

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CLUB MIRROR 2019 BRANDS REPORT

Topclubpackaged beers, ciders and RTDs Packaged drinks – including the burgeoning low and no alcohol variants – are critical to the club bar, with stand out in the fridge a key element of this hugely important category.

P

ackaged drinks remain an important part of the mix for sports and social clubs and the fridge is a key focus for many members.

The evolution of the packaged drinks market sees

many new brands come and go over time, be it fruit cider, world lagers or RTDs. This report splits out the key sub categories from packaged standard lagers, premium and world lagers

through to stout, ales, RTDs (alcopops) and low/noalcoholic beers. Where applicable, either a top ranking or a single key brand is included depending on overall category size.

PACKAGED STANDARD LAGER

#1 Coors Light

#2 Carlsberg

#1 GUINNESS

As is the case with the draught format, Foster’s packaged continues to be a popular choice for club consumers.

Strong ties with major sporting events helps ensure that Carlsberg remains at the forefront of club offerings. The introduction of the reformulated brand as Danish Pilsner in 2019 has also been key.

Innovative marketing strategies and a light flavour profile help ensure Coors Light remains a key component of the club fridge.

PACKAGED STOUT

#3 Foster’s

PACKAGED ALES

#1 NEWCASTLE BROWN The ubiquitous stout continues to be at the forefront of consumers’ minds thanks to high profile marketing and sports sponsorship campaigns.

PACKAGED LOW/NO ALCOHOL BEERS

#1 Heineken 0.0%

The classic brown ale continues to dominate its traditional heartland in the North East of England as well as recruiting new drinkers across the wider club market.

The new kid on the block in the low alcohol sector has taken the market by storm and clubland is no exception.

PACKAGED READY TO DRINK

#1 VK

#2 WKD

#3 Smirnoff Ice Despite increasing competition in fridge, Smirnoff Ice remains an integral part of the club’s drinks selection.

The VK brand family remains the alcopop of choice in the club sector. With a growing range of flavour options, the competitively priced vodka-based RTD continues to be popular with members.

16 CLUB MIRROR

One of the category innovators, WKD continues to drive interest in the RTD space. The WKD portfolio has recently expanded with the introduction of Venom and Anti Venom cocktail cans.

PACKAGED CIDER

PACKAGED WORLD LAGER

#1 Kopparberg

#1 Corona The growth of fruit cider continues and in the fridge Kopparberg is still the flag bearer for the category. And now the brands has ventured into flavoured gin!

#2 Magners

With its light, easy drinking flavour profile, the classic Mexican beer continues to be the club sector’s favourite world lager.

#2 Peroni Nastro Azzurro The ever popular Irish cider remains an essential listing for the club fridge and is now capitalising on the pink drinks trend with a new Rose variant.

#3 Bulmers

While not traditionally a club-focussed brand, the popularity of Peroni across the on trade has penetrated all sectors. The brand portfolio has also recently expanded with the introduction of the alcohol free Peroni Libera.

#3 Sol With an existing broad range of flavoured ciders, Bulmers has relaunched its Original cider with a new and improved recipe with 30% less sugar than before.

The Mexican beer brand revisits its roots as it looks to cement itself in the sunshine beer market, shifting its brand positioning in a bid to appeal to sun-seeking consumers.

PACKAGED PREMIUM LAGER

#1 Budweiser

#2 Beck’s With regular high profile TV adverts and football sponsorship campaigns, the iconic US brand remains the #1 packaged lager choice in the social club market.

With a long standing association with the creative scene, Beck’s launched six new label designs as part of its ‘Be Kreativ’ campaign to help club, pub and bar owners appeal to more creative audiences.

#3 Desperados Rolling out a new bottle design featuring its iconic agave symbol in 2019, this popular tequila flavoured beer continues to be a hit across the club sector.

BRANDS REPORT 2019 T

CLUB MiRROR 17

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CLUB MIRROR 2019 BRANDS REPORT

Top10clubdraught cask,keg,aleandstouts Fundamental to bars throughout the land, keg and cask beersâ&#x20AC;&#x2122; popularity remains unassailable.

Interest in cask and craft beers continues to build alongside new brews and the associated media coverage, while all core styles, from bitter to stout, retain their place proudly at the club bar.

W

hile craft beer continues to increase its influence on the wider GB on trade beer market there is no doubt that many beer drinkers in clubland still enjoy their tried and tested Keg and Cask brands which are the very foundation of the offer, from Penzance to Inverness and beyond.

Overall there is little movement here, but Scotland increases its representation with the inclusion of Caledonia Best in this yearâ&#x20AC;&#x2122;s Top 10.

The ranking here is based on total current volume performance (GB P05 2019 MAT) for each brand by aggregated cask and/or keg variants as applicable.

18 CLUB MIRROR

#1 John Smith’s

#2 Guinness This iconic bitter, whether in Smooth or Original varieties - a Headline Sponsor of the Club Awards for many years - is still the most popular beer in the club market. This is helped in no small part by the brand’s continuing sponsorship and support for a variety of sports.

#3 Worthington’s

The famous Irish Stout is a ‘must stock’ for many clubs, and interest in the Guinness name continues to flourish, helped by the success of other products from the Open Gate brewery including the likes of Hop House 13 lager.

#4 Sharp’s Doom Bar A staple of the club trade, especially in its Midlands heartlands, Creamflow is still a very popular smooth option.

Molson Coors’ Cornish success story continues to go from strength to strength, with music events becoming an important focus for the wider brand, helping to reach out to a younger audience.

#6 Greene King IPA

#5 Tetley’s A Yorkshire staple, Tetley’s is still a major player in its heartland, helped by its sports involvements and more recent variants like Tetley’s Gold introducing new drinkers to the fold.

#7 Fuller’s London Pride

Greene King IPA remains the main stay of the ale offer from the famous Bury St. Edmunds brewer. Their continuing support of Championship Rugby is an important factor in keeping its profile high in clubland.

#8 Belhaven Best Fuller’s key brand remains the iconic beer of the capital, and with continuing high profile sponsorships such as the London Marathon is set to strengthen its association yet further. The brand was a sponsor of Club Mirror’s Clubhouse Awards in the Golf Sector.

#9 Brew XI

An important part of the ale scene north of the border, Belhaven Best dates from the early 18th Century, and by 2005 it was the largest and oldest surviving independent brewery in Scotland. As such it continues to command a strong following.

#10 Caledonia Best This traditional Molson Coors-owned bitter brand, originally brewed in Birmingham, remains an integral part of the drinks offer in Midlands clubland.

First brewed in 2011 this distinctly Scottish beer from Tennent’s has increased in popularity over the last few years to finally break into the Top 10 in Club Mirror’s Brands Report.

CLUB MIRROR 19

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CLUB MIRROR 2019 BRANDS REPORT

Topsixdraughtlagers Draught lager and cider, along with cask and keg ales remain the foundation upon which clubland’s drinks offering is based. So what brands are retaining their place at the clubhouse?

C

lassic brands such as Carling, Foster’s and Carlsberg are still the ‘go to’ draught options for customers as lager continues to follow traditional trends.

The growth of fruit cider continues unabated, injecting growth into this exciting sector of the on trade. Nevertheless, it is apple that remains the dominant force in draught cider in clubs and the wider UK on trade.

The following Top 10 list shows which brands are top of their game at the club bar, revealing the top six lagers and top four ciders.

DRAUGHT LAGER

#1 Carling

#2 Foster’s Not just the #1 beer brand in clubland but in the total GB on trade. Carling has put provenance in the spotlight in a new ad campaign which focusses on its production site in Burton upon Trent.

#3 Carlsberg

The ever popular lager has reintroduced, after a four year absence, the Aussie duo Brad and Dan to Foster’s with its ‘Good Call’ advertising campaign.

#4 Stella Artois Continues to be a visible supporter of the club sector and always close to major sporting events. A reformulated and remarketed Danish Pilsner was launched in 2019.

#5 Coors Light 4.0%

#6 Tennent’s Their marketing suggests it is “The world’s most refreshing beer” and certainly it continues to be the most popular light beer in the club sector.

20 CLUB MIRROR

Continuing sponsorship of the Wimbledon Tennis Championships has helped Stella Artois maintain its image as the premium lager brand of choice in the club market.

Backed by consistently humorous and tongue in cheek ad campaigns, Tennent’s continues to be of huge value to clubs north of the border.

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CLUB MIRROR 2019 BRANDS REPORT

Topciders,wineandsoftdrinks DRAUGHT CIDER

#1 Strongbow Original

#2 Strongbow Dark Fruit The most popular cider across the on trade, Strongbow’s recipe has been reformulated to remove artificial sweeteners, colours and flavours.

#3 Thatchers Gold

Strongbow Dark Fruit remains the biggest success story in the cider sector in both club land and beyond. Even though there is now increased competition in the draught fruit cider category, it is still pushing sales to ever higher levels.

#4 Stowford Press The flagship brand of the renowned Somerset-based cider makers retains its place in the top brands of draught cider in the club market. Thatchers Gold is also the official cider of the ICC Men’s Cricket World Cup.

Topwinebrand

This popular draught cider from Weston’s continues to mix tradition with a modern flavour profile. A recent rebrand sees a new enhanced colour pallete as a reference to the company’s Hertfordshire heritage.

#1 Jack Rabbit

W

ine may be struggling for sales in the on trade at the moment against increasing competition from premium spirits, cocktails and craft beer and cider, but it remains an important and essential option, in clubland as well as in the wider on trade market.

Prosecco remains extremely popular and more premium still wine options like New Zealand Sauvignon Blanc and Argentinian Malbec, are definitely trends worth keeping an eye on, also offering potential opportunity for increased margin and more money in the till.

Topclubsoft drinks

The most successful on trade wine brand overall, Jack Rabbit remains the top choice in the sports and social club sector too.

As an ‘on trade only’ brand it provides an important point of difference for wine drinkers. Pinot Grigio and Merlot remain among the most popular varietal options.

Club Mirror’s annual Brands Report is compiled by CGA.

I

n the world of soft drinks cola and lemonade are still by volume the biggest soft drinks – Coke and Diet Coke stay ahead of Pepsi, and Schweppes’ key brand R Whites is the leader in the lemonade category.

Britvic’s J2O continues to lead the juices category, and Red Bull remains very much the energy drink of choice across clubs and the wider on trade.

In mixers, newer premium options (including Fever-Tree and Fentimans) continue to make inroads within the on trade market.

*All data shown is CGA On Premise Measurement Service & Analytics P05 2019 CLUB MIRROR 23

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OUT AND ABOUT

On tour with Marston’s As Club Mirror heads towards the 2019 Club Awards, we take a whirlwind tour of just some of the Marston’s clubs who have made it through as finalists. Congratulations to them all.

Broadstone RBL Broadstone, Dorset Founded: 1947 A major £160k refurbishment of the club has been completed, all paid for directly by club funds with not a loan in sight. “The refurbishment has made a big difference in retaining members,” says Treasurer Peter Buchan. “We’ve also increased membership as a result.”

Two important areas to come under the refurb focus were the Ladies and the constructing of an impressive outdoor smoking area. “And as part of the refurbishment, I installed a computerised POS system and accounting system last year,” says Peter, his IT background coming to the fore.

Live entertainment has been also been the focus of a makeover, with more live bands, soloists and duos, and in the Summer the club held a two and and a half day open day with a full programme of entertainment – comedians, bands, kids’ entertainment – where the club could showcase itself.

Great Brickhill Cricket Club Great Brickhill, Buckinghamshire Founded: 1978

Top Fact: The town of Broadstone has grown from a small farm in 1840 to a suburb of 10,000 people.

The Dunmow Club Great Dunmow, Essex Founded: 1919 The Dunmow Club owes its origins to the returning service men from the Great War, being inaugurated in January 1919 at a meeting held at the local technical college. Its links to the Royal British Legion remain strong as a result.

The club’s 2019 centenary has been marked with a number of activities for its 1100 members, including commemorative medals for AGM attendees, special presentation packs at the annual golf day and a June party.

Getting members out and about is key and includes taking 150 members to Newmarket races free of charge, along with Chelmsford and Great Yarmouth courses plus a trip to Romford Dogs.

“The Royal British Legion travel free on our coaches,” says Graham Haslam, Secretary. “We’re also running a senior citizens outing to Southwold and a free five course Seniors Christmas lunch with live entertainment.”

The bar is a focal point for club life, open 11 am to 11 pm Monday to Saturday and Noon until 11 pm on Sundays. There’s a big screen showing the full range of sporting events (both BT Sport and Sky Sports), a separate Pool Room, Snooker Room and a quiet area were members can read the newspapers and chat quietly amongst themselves.

The traditional club fare of darts, snooker, pool and dominoes are part of the fabric of club life, along with live music, quizzes and poker nights.

Top Fact: Originally the site of a Roman settlement the town boasted a church as early as 1045.

Great Brickhill CC has to make sure it has other revenue streams outside the cricket season – May to September – to make sure that the grounds and pavilion pay for themselves long after the echoes of ‘Howzat’ have faded away for the season. This issue has been addressed so well by this Bucks club that its social side has now surpassed the cricket element.

“This is as a result of introducing special food events every Friday evening which brings new people in. For example, we’ve had an evening of street food, Mexican, curry night, Calzone night, Greek, Italian… on average 150 people attend, including many nonmembers who then join up,” says Karen Roff, Pavilion Manager. “Membership is up by 10%.”

At the bar 300 gins are on offer and the club’s September Gin and Beer Festival attracts 500 people.

Functions – parties, Christenings, wakes etc – help boost revenues, and the club is now in a position to put the off-season to good use with a refurbishment.

Top Fact: In the English Civil War, the Earl of Essex’s army camped for a month in the village.

26 CLUB MIRROR

Marsden Golf Club, Huddersfield, West Yorkshire Founded: 1920

Parkstone Yacht Club Poole, Dorset Founded: 1895

With the club’s centenary celebrations already being planned – including a Summer Ball and a golf day with players in 1920s attire – Marsden Golf Club is in great shape as it heads into its next 100 years.

The arrival of a new Club Steward, Ben Moorehouse along with wife Lizzie, has seen bar sales increase by 75%, says Chairman Dave Shufflebotham: “Ben has revamped our drinks offering with new beers. He and Lizzie have improved the food offering considerably with bar snacks, burgers, ham and chips, curries, chilli and so on, and we serve lunches, evening meals and Sunday lunches.”

Marketing the club has also taken on renewed importance, with the power of social media now being employed, alongside banners outside the club advertising the facilities as well as the “Let’s Try Golf” poster inviting people to join for six months at £150.

“This has been well received and is succeeding in bringing new people in,” says Dave.

Parkstone Yacht Club, established in 1895, now has 2,800 members and an impressive new clubhouse.

The clubhouse boasts four separate balconies to make the most of the panoramic views over Poole harbour.

With a thriving social section, sports screenings (BT Sport) and three separate indoor eating areas, its stylish new restaurant serves breakfast and lunch Monday to Sunday, with evening dining, Friday and Saturday. Bars open 11am - 2.30pm and 6pm 11pm daily (5pm on Sunday).

Top Fact: There were Stone Age hunting settlements discovered near the club, dated at circa 7,000 BC. Milton Keynes RFC, Milton Keynes , Buckinghamnshire Founded: 1974 Membership at Milton Keynes RFC has grown by 15% over the past year, reports Steward Darren Harvey. “We’re doing more on social media, mainly Facebook and Twitter, to promote the club,” he says.

The club proved a spectacularly popular venue for watching the Rugby World Cup 2019. It boasts a healthy social membership and function business is doing particularly well. “I’d say we get around fifteen to twenty calls a week about booking the venue,” says Darren.

Founded as Wolverton Rugby Club (1870s) the advent of new City Milton Keynes saw the club change it name to Milton Keynes RFC in 1974.

An active Cruising Section runs regular rallies, while yachts of all sizes compete in cruiser racing on Mondays, Thursdays and weekends. Dinghy racing on Mondays, Wednesdays, Fridays, Saturdays and Sundays keep the club busy, along with XODs, Darts, RS200s, Flying Fifteens, Wayfarers, Lasers, Toppers, Cadets and ABs also enjoying competitive class racing.

The club regularly hosts World, National Championships and Open meetings with a highlight of its calendar being Poole Week every August, with Open Regatta racing for classes of Dinghy, and the Parkstone Regatta for Cruisers. There is also the Youth section, offering training, racing and ‘Youth Week’, active fun days out on the water.

Top Fact: The club is situated on the North shore of Poole Harbour, the second largest natural harbour in the world.

Top Fact: A new ’70s clubhouse was funded by a Marston’s loan and a sponsored run to Twickenham raised funds which saw players televised handing over the match ball for the 1973 All Blacks game.

CLUB MIRROR 27

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OUT AND ABOUT nuts, sports teas and jacket potatoes. Now we are offering full eating facilities for members – lunch, evening meals and even takeaways.” This has had a massive impact on the club, and with a change of license membership has gone up by 10%.

“As a private members’ club, we couldn’t have non-members, but now we’re licensed premises we can have walk-ins, members of the public who aren’t members who use the bar and order food. Nearby is a hospital with 3,500 staff - just 80 yards away - so we attract custom from them as well as patients,” says Gareth.

Facebook, Twitter, Instagram, leaflet drops and an e-newsletter are all helping to spread the word.

Function business has increased, the lounge area has been fitted out with a new bar, furniture and flooring at a cost of £20k (which came from club funds) and the club holds an annual Beer and Gin Festival – a three day event with live music – a hockey festival, a tennis festival and an Oktoberfest extravaganza.

Penn Bowling Club Wolverhampton, West Midlands Founded: 1911 The biggest change for Penn Bowling Club this year has been the appointment of a new Steward, Stefan Canning. “There’s been a 20% increase in sales of guest beers compared to last year,” says Treasurer Roger Baker. “Our annual Beer Festival continues to be a great success (and thanks to Marston’s for providing equipment). This year we put on entertainment and attracted 1,000 people over two days. It’s a great showcase for the club, and new visitors can see what the club is like and consider joining.”

Food is playing an increasingly important part of club life thanks to Stefan’s wife Jackie, catering manager. “Now we have a new menu with a popular Sunday Carvery and hot food on Fridays and Saturdays,” says Roger. “Jackie also provides the catering for functions held at the club for which we receive glowing reports.”

With the bowling season spanning April to September/October, Penn’s fortunes are secured by ensuring it’s a year-round social club, offering sports screenings, dominoes, crib, pool and darts plus a revamped children’s play area, appealing to families.

Top Fact: The club’s Beer Festival took £18k in revenue, £3k up on last year.

28 CLUB MIRROR

Top Fact: The Peterborough Chronicle, written by Peterborough monks in the 12th century, contains unique information about the history of England after the Norman conquest.

Peterborough Town Sports Club Peterborough, Cambridgeshire Founded: 1977 Peterborough Town Sports Club is kept busy year round with its four cricket teams, eight men’s and four ladies hockey teams, six tennis teams, 10 bowls teams (of different age groups), squash, racquetball and a multitude of junior teams. But it’s catering that has proved a jewel in the club’s crown this year.

“We’ve completely revamped our catering offering with the appointment of a full-time chef in October this year,” says Gareth Andrew, General Manager. “The kitchen has been refurbished with new catering equipment including ovens and dishwashers. The restaurant now has a five star hygiene rating. Prior to that all we used to offer was crisps and

RAFA Association Club Kirkby, Liverpool Founded: 1958 RAFA Kirkby is very much a community club, says Marie Fairclough, Stewardess: “We pride ourselves on being the central hub for the community, and we continue to be the ‘go to’ location for births, deaths and marriages,” she says.

The club hosts Christmas and Halloween events for local children, raises funds for local charities and hosts ‘staple events’ including weekly bingo and major sporting events from both BT Sport and Sky Sports: “We believe that by covering all offerings we are ensuring that when our long standing members sadly pass, the next generation will be proud and happy to take their place, ensuring that the club builds on its past and builds for its future.

“No doubt like many in the industry, costs have to be managed to ensure that the club will be here for generations to come. So not only do we work with our brewer to ensure that our offering and package is reflective of the market place, but we also review our costs across the board to ensure that every penny counts,” she says. “We do this through the support and regular business meetings with Marston’s along with our own experience and industry knowledge.”

Top Fact: Pink Gin and tonic is a must at the bar.

Wrockwardine Wood FC Sports & Social Club Wrockwardine Wood, Shropshire Founded: 1889 It’s been a big year for Wrockwardine Wood FC Sports & Social Club all round. Membership continues to grow, the Junior Football arm now has sections for all ages up to 18 and a refurbishment is pulling in new members.

“Our refurbishment – especially the news windows – have had a very positive impact,” says Chairman Jamie Morris. “ We’ve more money in the bank than ever before!”

Old wooden doors were replaced with brand new composite doors (better for security), there’s new furniture throughout the bar and the men’s and women’s changing rooms have been completely

revamped. “We’ve also replaced the TV with a 65in screen and now have BT Sport, high speed broadband and WiFi,” says Jamie.

Pool is a massive draw for the club, with matches being screened on dedicated channel Telford Pool TV. Upgraded pool tables have seen new players coming in to compete (also boosting membership; they have to be members to play) and the bowls, crib, darts and dominoes sections are also thriving.

Top Fact: The advent of the 18th century industrial revolution saw Wrockwardine Wood become home to many coal and iron mine workers and their families.

CLUB MIRROR 29

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SPECIAL REPORT – PART 1

Sustainability and Green Schemes In the first part of a regular series of supplements, Club Mirror explores sustainability, going green and energy issues – from the British Beer and Pub Association’s comprehensive Brewing Green 2019 Report, to examples of ingenious green schemes from brewers and clubs around the UK as well as further afield.

B

ritain’s brewing industry is one of the oldest and most revered around the world, says the British Beer and Pub Association (BBPA).

“To maintain this reputation, it is now more important than ever for us to brew world class beer in a sustainable way and to meet the United Nations Sustainable Development Goals (SDG).

From reducing CO2, to lowering water consumption, cutting down on plastic waste or supporting local businesses and agriculture,” said Brigid Simmonds OBE, Chief Executive of the BBPA for 10 years. (She left this post on October 11 to become Chairman of the new Betting and Gaming Council.) “It is fantastic to see companies reducing their impact on the environment, from Carlsberg reducing plastic in their packaging to Robinsons cutting the amount of food waste in their pubs.”

The BBPA’s Brewing Green 2019 Report highlights just what British brewers are doing to cut down waste, reduce carbon footprints and work within local environments towards sustainability.

And it makes for encouraging reading.

RECYCLING AND REFUSE From the materials used for packaging beer and protecting it during distribution and shipping, to the waste from the brewing process, the sector is continuously looking for ways to cut down waste by reducing the amount of virgin material used and reusing materials wherever possible, from – kegs and casks being recycled to spent hops being used by local farms for animal feed. “The beer sector is committed to supporting Government in all of its goals to reduce the amount of unnecessary single-use packaging being placed on the market, in particular plastic, and working towards a nationwide ‘circular economy’,”says the report.

tle labels and outer packaging to Cradle to Cradle CertifiedTM ink, ensuring it is fully recyclable and produced using renewable energy.

Carlsberg continues to explore new ideas and solutions to make the packaging of their products as efficient and sustainable as possible. [Editor’s note: Since the Report was published, Carlsberg has unveiled two research prototypes of the Green Fibre Bottle, (pictured left) made from sustainably sourced wood fibres, fully recyclable. See news pages for more details.]

CARLSBERG Packaging innovations – Snap Pack and ‘Greener Green’ ink.

Through its sustainability programme, Together Towards ZERO, Carlsberg Group aims to cut emissions across its entire value chain – the beerin-hand footprint – by 30% from 2015 to 2030.

Packaging accounts for around 40% of this footprint.

With the launch of the new Carlsberg Danish Pilsner in the UK, Carlsberg made a series of improvements which will contribute to reducing its environmental impact. These include packaging innovations aimed at cutting the amount of materials used and improving recyclability.

Snap Pack replaces the traditional plastic rings on small packs of cans, using glue to hold the cans together. Snap Pack is already available in 330ml six packs of Carlsberg Danish Pilsner and Carlsberg Export, contributing to cutting plastic use by 50% from brewery to store.

While green is synonymous with Carlsberg and the environment, it is also one of the least environmentally-friendly colours as it is difficult to recycle. The Group switched to ‘Greener Green’ ink on their bot-

ADNAMS Light-weighting bottles to create annual carbon savings of 1,000 tonnes.

Adnams has collaborated with glassmaker O-I to develop the UK’s lightest branded 500ml glass premium ale bottle. At 280g, the innovation shaved a further 19g off Adnams’ market-leading lightweight bottle. This partnership has helped in creating further carbon savings, totalling more than 1,100 tonnes per annum as well as reducing glass waste by over 1,250

CLUB MIRROR 31

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SPECIAL REPORT – PART 1 tonnes.

Adnams pioneered the use of lightweight branded glass in the premium packaged ale sector when working with O-I to launch a 299g bottle in 2007. This style of long-neck, lightweight pack has since helped regenerate the entire sector, which had grown to £490 million by the end of 2014. It is hoped that this latest move will inspire other brewers to seek further carbon savings in packaging.

DIAGEO Diageo’s multi-million pound investment to reduce the amount of plastic used in beer packaging.

In April Diageo announced that plastic ring carriers and shrink wrap will be removed from multipacks of beer brands including Guinness, Harp and Smithwick’s. They are investing £16 million to reduce the amount of plastic used in packaging, replacing it with 100% recyclable and biodegradable cardboard.

This investment will see a reduction of plastic waste equivalent to removing 40 million 50cl plastic bottles from the world, which if laid out in a row would reach from London to Beijing (8,136km).

Currently, under 5% of Diageo’s total packaging around the world is plastic and in 2018, they announced new plastics targets from 2025 and beyond. These targets include: ensure that 100% of plastic used is designed to be widely recyclable, have 100% recycled content in plastic bottles by 2030, continue to invest in circular economy opportunity, and accelerate support for recycling by increasing collaboration and engaging with Governments, peers and consumers.

Year

Waste production

Waste disposal

Waste Recovered

% recovered

2006

95,178

27,689

67,489

71

2008

118,881

13,244

105,637

89

2010

125,783

14,321

111,462

89

2012

106,240

4,654

101,586

96

2013

80,287

1,015

79,344

99

2014

89,518

3,163

86,355

96

2016

82,774

1,116

81,657

98

2017

37,243

601

36,642

98

eliminate plastic rings from can packaging across its UK-produced beer range by the end of 2020. This equates to 850 tonnes of plastic each year.]

TOAST ALE Brewing beer with fresh surplus bread.

Food production is the biggest impact we have on the planet, yet globally we waste one-third of all food produced – that’s 1.3 billion tonnes every year. In the UK, bread is the worst offender – 44% of bread is never consumed. Toast Ale is on a mission to change this.

Toast Ale sustainably brews award-winning beer with fresh surplus bread and pour all profits into the food charity Feedback to tackle systemic food waste and it’s environmental impact. To date, they have rescued over one million slices of bread. If stacked, this would be a 15,000 metre loaf of bread - for context, Mount Everest is 8,848 metres.

This means they can brew a more sustainable beer

bread from the retailer’s sandwich producer. The surplus bread was previously sent for animal feed but is now being used instead to make a delicious range of beers. This not only provides a use for wasted food but also reduces the amount of grain required and the associated environmental impacts.

Making beers from bread isn’t new. There is a long history stretching back at least 4,000 years where brewers and bakers worked collaboratively together.

Carbon and energy To date, the brewing sector has made some outstanding progress in cutting down the amount of carbon emissions which are released into the atmosphere whilst improving energy efficiency in the sector. The British brewing industry has exceeded its 2020 targets of increasing energy efficiency by 19%, and reducing carbon emissions by 30% (both from a 2008 baseline).

BUDWEISER BREWING GROUP UK&I Working towards a closed loop – Budweiser’s 2025 recycling and reuse goals.

BUDWEISER BREWING GROUP UK&I Pushing to 100% renewable energy with the largest unsubsidized solar power deal in history.

Budweiser Brewing Group UK&I is continuously seeking ways to increase recycling rates through the recovery and reuse of materials, to increase the recycled content of materials, and to improve consumers’ awareness around the importance of recycling.

They have worked diligently in breweries around the world to achieve an average 98% recycling rate.

However, more can be done, and the next challenge is to ensure that 100% of products are in packaging that is returnable or made from majority recycled content. They hope to achieve this by 2025, starting from a 46% baseline.

Since 2012, Budweiser Brewing Group UK&I’s packaging sustainability journey began with a commitment to remove 100,000 metric tonnes of packaging material globally. In 2016, this goal was exceeded, removing 146,000 metric tons of material from packaging while maintaining the quality consumers expect.

They have been working with multiple partners, including the Ellen MacArthur Foundation, the Closed Loop Fund, and the Glass Recycling Coalition, as well as their peers, consumers, vertical operations, local governments, and suppliers.

[Editor’s note: On 23 September, Budweiser Brewing Group UK&I announced a £6.3 million investment in new technology which will allow it to

Budweiser Brewing Group UK&I recently announced a 15-year power purchase agreement with the UK-based renewable energy developer Lightsource BP that will provide 100% of the purchased electricity for Budweiser’s two main UK breweries, where 17 million bottles and cans of beer are brewed each week. This makes Budweiser the largest corporate direct purchaser of renewable electricity in the consumer goods sector globally.

Keeping with the goal of adding renewable capacity to all of the markets where Budweiser Brewing Group UK&I operate, this deal will bring 100MW of new, renewable capacity to the UK energy grid, the equivalent of powering 18,000 homes with electricity every year. This milestone is part of their global, company-wide commitment to secure 100% of all of their purchased electricity from renewable sources by 2025 and is the latest step in a move to brew all Budweiser

32 CLUB MIRROR

by upcycling the energy, ingredients and resources that went into producing something that would otherwise go to waste, by offsetting barley requirements in the brewing process to reduce seven football pitches worth of land and water demand and by saving surplus bread from landfill, thereby avoiding harmful greenhouse gas emissions (the equivalent to nine flights around the world). They have also donated £25,000 to food charities that are changing the wasteful way food is produced.

ADNAMS ‘Used our Loaf’ beers using retailer’s leftover bread.

Adnams has brewed three new beers exclusively for Marks and Spencer using surplus M&S British bread under the name ‘Used our Loaf’ – Triple English Hop Southwold Pale Ale, Earl Grey Pale Ale and Raspberry Fruit Beer .

The Used our Loaf beers are made using surplus

HEINEKEN UK has invested in highefficiency burners for the boilers at their brewery in Manchester

ing hygiene quality in their vessels.

By taking into account variables including water pressure, duration of cycles and water temperatures, they conducted trials where parameters such as flow rates, duration and frequency of CIP cycles were adjusted. The results were analysed to monitor pH levels and levels of turbidity. The original CIP cycles consisted of 2 x 2 minute rinses.

After analysing results obtained from many different variations, they found that the most efficient method was to amend this to 3 x 50 second cycles.

The required pH levels were reached sooner and the time taken to conduct the rinses were reduced. This resulted in an outstanding reduction in water usage, and reduced the amount of effluent produced by 37.5%, without compromising hygiene quality.

HOBSONS Heat recovery and water conservation – Ground Source Heat Pump system.

around the world with 100% renewable electricity.

To celebrate their commitment to climate action and to engage consumers on the issue, the new renewable electricity symbol will be added to Budweiser labels, appearing on Budweiser in the UK by 2020 and will be rolling out globally as countries meet this milestone in their Budweiser brewing operations. The 100% renewable electricity symbol is already on the label of every Budweiser sold in the United States, where the beer is brewed with renewable electricity from wind power.

MOLSON COORS Molson Coors’ investment in CO2 recovery systems.

As a result of the investment they have made in CO2. recovery systems, Molson Coors is now able to generate most of their own CO2 for the production and packaging of major brands. On-site at the home of their largest UK brewery in Burton on Trent, they can recover up to 47 tonnes of CO2 from the fermentation process each day, which would otherwise be lost to the environment.

Molson Coors undertook this improvement project to maximise the amount of CO2 recovered as part of a £100m overall investment to ensure the site was more efficient and sustainable for future generations.

There was a large decrease in purchased CO2 in May 2017, but it was from January 2018 that the site became self-sufficient. In the whole of 2018 only 100 tonnes were purchased which equates to five tankers – most of these were associated with operational issues. In 2016 approximately 4,750 tonnes were purchased on site; 2,370 tonnes in 2017 and 100 tonnes in 2018. They continue to invest in ways to reduce our carbon footprint further.

HEINEKEN Upgrading HEINEKEN’s boiler to use less natural gas and increase the use of biogas.

HEINEKEN UK has invested in high-efficiency burners for the boilers at their brewery in Manchester to improve the use of biogas and reduce the need for natural gas.

In 2018, new burners were fitted to a boiler along

with the installation of an economiser. These highefficiency burners are now capable of burning biogas meaning that there is less reliance on natural gas.

What’s more, biogas is a by-product from the waste water treatment plant which was previously disposed of – utilising it to heat the boilers means less flaring of gas. An economiser was also fitted to the boiler exhaust which allows the feed water to be preheated meaning that less gas is required for evaporation.

CARLSBERG Carlsberg re-treads their forklift tyres, saving 38 tonnes of CO2.

In 2015, Carlsberg UK set about a scheme to refit all forklift trucks with re-treaded tyres rather than brand new tyres, with the aim to increase fuel and material efficiency.

The results were outstanding. Compared to a new tyre, one re-treaded tyre saves around 68 litres of oil and 44kg of rubber compound. The re-tread scheme has certainly delivered on the initial promise. In 2017, total savings amounted to 9.2 tonnes of rubber and an impressive 38 tonnes of CO2.

WATER As a historically water-intensive sector, the brewing industry is always seeking ways to reduce its usage of water whilst continuing to brew great beer. Through investment and innovation, the brewing industry has already exceeded its 2020 target of achieving an industry average of four litres of water for each litre of beer produced; in 2017, the average number of hectolitres of water required to make one hectolitre of beer reached just 3.5. Here are just some examples of this work.

ASAHI, FULLER’S GRIFFIN BREWERY Reducing water consumption in cleaning: Fuller’s Griffin Brewery Cleaning in Place (CIP) Optimisation Project.

The Fuller’s Griffin Brewery underwent a project to observe and record data from cleaning cycles with the aim of reducing the amount of water used and waste water produced, whilst maintaining or even improv-

Hobsons have spent the past nine years creating an imaginative yet environmentally-efficient system that recovers heat from the cold store return. After discovering that there were no Ground Source Heat Pump (GSHP) systems available which would simultaneously heat the bottle store room while cooling the barrel warehouse, they went about designing their own GSHP system.

The introduction of this technology improves both heat recovery and water conservation at the brewery.

Four 100 metre boreholes were sunk providing a constant water supply at 11°C. This is then compressed for heat or reverse cycled for cooling, and sometimes even both.

This integrated system is so effective that it is now used to heat the offices and the Brewery Tap. In addition, a rainwater harvesting system has now been installed to capture greywater from the extensive roof of the barrel and bottle store which is then used for flushing toilets, cleaning down ancillary processes and washing vehicles. Even better, the GSHP’s system efficiency is also improved by the use of their very own on-site wind turbine, Windy Wendy (pictured), who powers around a third of the brewery’s energy requirements along with extensive solar PV panels which provide primary energy.

FREEDOM Treating waste water through a natural reed bed system.

Freedom Brewery has developed a natural filtration system to process all effluent discharged by the brewery which is then drained directly back into the local brook. Effluent is flowed to the area by gravity, and natural filtration occurs due to both the structure and the natural filtrating properties of the willow and reedbeds.

So how does the natural filtration wetland work?

The effluent leaves the brewery and passes through a settlement tank to remove larger solids, where it is then passed on to a deep anaerobic digestion pond.

The water then runs to the first of three swale ditches, each running parallel and separated by earth banks which are planted with rows of willows. The

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SPECIAL REPORT – PART 1 roots of the willow combine with the soil to form a natural filter. As the water runs through each bank it is further filtered, until it reaches the large oxidation pond which is fitted with an aeration unit to assist with further breakdown.

For its final filtration, there is a 2,000 metre square horizontal flow reedbed, which once the water passes through, it leaves the wetland through a perforated pipe into the local watercourse. In total, the system covers 3.45 hectares, its volumetric capacity is 14,900 cubic metres and the hydraulic retention is approximately 380 days when the system is full.

CARLSBERG Upgrading bottling lines to halve water use and reach zero carbon emissions.

As part of its sustainability programme, Together Towards ZERO, Carlsberg Group aims to halve water use and reach zero carbon emissions at all of its breweries between 2015 and 2030. In 2018, Carlsberg UK used around 22% less water and cut carbon emissions by 13% compared to the baseline year of 2015, through continued efficiency improvements combined with a reduction in production volumes.

In 2018, they introduced a system to collect the water used to rinse bottles before they are filled.

Instead of going down the drain, it’s now used in the tunnel pasteuriser. This saved 45,000hl of water in 2018 – enough to fill around 18 Olympic-sized swimming pools, and by upgrading the software to run the pasteuriser, they improved control over temperatures and changeover times, saving a further 12,000 hl and almost 300,000 kwh of heat energy.

Centrifugal filtration is essential to a high-quality brewing process, but keeping the equipment cool is extremely water intensive. Although the water used for cooling is relatively clean, historically it has been treated as waste. Carlsberg sought to change that by diverting the water to well-water storage tanks to be re-used for cleaning or further cooling. This saves around 300,000 litres annually, and with no pumping required, it’s also energy efficient.

HEINEKEN Improving the brewery’s energy efficiency by monitoring condensate return.

At the HEINEKEN cidery in Hereford, they wanted to reduce carbon emissions as well as water usage by improving condensate return to its technical capacity. By monitoring condensate return as a percentage, it was found that weekly return was on average reaching 46% with sporadic weeks of less than 20% return.

HEINEKEN made a number of changes to improve levels of condensate return, including installing simple taps to pinpoint and eliminate any sources of contaminated condensate. In addition, the range of which good condensate could flow into the hotwell was widened as it was found that the setpoint for auto rejection was excessively tight. They also uncovered that the level probes in the condensate receiver/pumping stations were fouled, causing them to regularly fail and good condensate to over-

34 CLUB MIRROR

flow. They fixed this and ensured that regular maintenance was in place to keep the probes clean.

By the end of 2018 the team also installed condensate return lines from the keg to improve technical capacity, increasing capacity by an estimated 9%.

Overall, this project resulted in an estimated increase in condensate return to an average of 61%, with high weeks of 66%, improved thermal KPI’s to 0.61ML/hl and made water savings of 0.02hl/hl.

ADNAMS Getting into the Spirit of Water Efficiency: closed loop water use and heat recovery.

In an aim to further reduce water and energy consumption at their Sole Bay Brewery and Copper House Distillery, Adnams has introduced new state of the art heat exchangers on site, combining two technologies; heat recovery and closed loop water use.

Adnams identified that its distillery produced a high temperature waste stream and realised it was a very valuable resource. Rather than wasting this heat and water, they wanted to capture and reuse it.

The process of distillation requires spirits to be cooled by passing cold water through rectifying columns, which absorbs the heat and at around 80°C is extremely valuable. The heated water then passes through the heat exchangers and the heat passed into the brewing liquor. This reduces the energy needed to heat the liquor thus assisting with all on site heat recovery processes. Back in the distillery, the now cold water is re-routed back to the start of the distilling process ready to be passed over the next batch of spirits.

This process is a closed loop, so can continue indefinitely and requires very little additional fresh water. The immediate results were a huge 85% reduction in the amount of fresh water required in the distillery, equating to around an overall reduction of 50% in the amount of water required to make Adnams grain to glass spirits. The energy saving calculations are still ongoing, but initial estimates are around 5-10%.

LOCAL ENVIRONMENT AND SUSTAINABILITY Brewers across the UK play a vital role in supporting British farmers to produce sustainable and high quality ingredients, in order to protect the key ingredients required to make a perfect pint for future generations.

The British hop industry has for decades been a world leader in breeding programmes to develop new varieties of hops which are eco-friendly, have greater disease resistance and require lower chemical inputs, such as aphid-resistant varieties. In the UK, our natural resources mean that very few hops are irrigated. This all highlights that British hops are not only unique in flavour, but some of the most environmentally-friendly and sustainable in the world.** Working towards the UN’s Sustainable Development Goals, in particular, Number 12 which focusses on responsible consumption and production, brewers are focussing on developing long-term, **Source: British Hop Association

sustainable ways to source ingredients and improve farming best practice. Hogs Back Brewery and HEINEKEN provide just two examples.

HOGS BACK From Field to Firkin in a Furlong: Hogs Back Brewery reduce their carbon footprint with their on-site hop farm.

With an aim to grow a sustainable, environmentally conscious business with a greater understanding for key ingredients, Hogs Back Brewery in Surrey has relocated its hop garden and is currently building a hop kiln ready for picking and drying. This is part of a total £700,000 investment in the brewing site. As previous winners of the BBPA Grain to Glass Award in 2016 for the Revival Hop Garden, the new hop garden is nearly three times the size of the previous one at 8.5 acres and when fully mature will provide 50% of Hogs Back’s hops.

The new kiln will be used to dry Hogs Back’s hops for around one month a year. For the rest of the year, it will serve as an event space, brewery tap room and visitor centre, educating people about the local hop farming industry which Hogs Back is helping to revive. Siting the kiln and warehouse close to the hop garden means hops can be dried immediately after picking and will be packed within 24 hours using state-of-the-art vacuum packing technology to fully capture the hops’ freshness.

There’s a growing consumer demand for knowing the source of one’s produce. Being able to give a sense of local provenance is key to the development of the brewery, whilst reducing food miles and the carbon footprint is also a fundamental outcome.

HEINEKEN Protecting British orchards and barley supply through sustainable farming.

Every year, HEINEKEN use around 115,000 tonnes of UK barley to brew beers. At the beginning of 2016, they launched their Sustainable Futures initiative, which seeks to create more sustainable, collaborative supply chains. The goal is to change the way Britain’s main commodity crops are produced so yield goes up and CO2, water and pesticides go down.

Year one consisted of getting the farming community on board, and now with over 140 farmers, around 11% of the arable land in Yorkshire, year two will see these techniques into practice. Through simple and natural changes, such as planting clover in between rows of barley which has natural properties to deter bugs, these goals can be achieved.

HEINEKEN are on track to source all apples from sustainable farms by 2020.

BREWING GREEN DATA Statistics were obtained through Brewing Green surveys to BBPA members as well as pre-existing data. Statistics on brewing account for over 90% of the beer brewed in the UK. Visit BBPA for the full report. www.beerandpub.com

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Interested in saving up to 50% on your club energy costs?

Energy is a big part of the running costs for any club.

Nationwide Energy Consultants are the industry experts at helping clubs save energy and money by highlighting areas where savings can be made.

We have compiled some of the best and most effective energy saving tips for the licensed trade which could help you slash your energy costs in half!

Download our Free Energy Saving guide for your club at:

www.nationwide-energy.co.uk/ciu

Includes tips on • Cellar management • Insulation & Lighting advice • Equipment Maintenance

Want to know just how much your club can save?

For a free energy survey and bill validation contact Darren on 02476 328995 or email: darren.pridmore@nationwide-energy.co.uk

s the leisure industry specialist

SPECIAL REPORT – PART 1

Sustainability and green schemes Clubs with large grounds have all the challenges of maintenance, but by the same token, they often have the natural resources to employ sustainability programmes and green activities to both improve the habitat, save money and reduce carbon footpints.

THE OXFORDSHIRE GOLF CLUB Thame, Oxfordshire The Oxfordshire Golf Club, Hotel & Spa is employing the club’s natural resources to reduce its energy bills by one third. Working with Geyser Thermal Energy, the club is using water from a lake on its golf course to provide energy, replacing the need for oil boilers.

The Oxfordshire’s General Manager Ryan Bezuidenhout said: “There are those in the leisure industry who think that this can only be achieved with a new-build, but with the expertise of Geyser Thermal Energy, we are confident of seeing a very noticeable difference from the moment we switch on our new, much greener energy system.”

A retrofit includes installing high efficiency heat pumps which are expected to reduce utility bills by 33% in year one, lowering the high-energy boiler use from 1160kW to less than 100kW. Data will be supplied to the club so that the new system can be fine-tuned on an ongoing basis.

Bezuidenhout said: “This exciting new investment is going to make a direct, positive impact on our bottom line and take a big step towards sustaining our business as we free ourselves from soaring utility bills.

“This is just the beginning. As we strive towards our long-term goal of reducing our dependence on the national grid, we’ve chosen technology that can easily be upscaled. We also believe that our guests will feel all the more at home at a venue that is doing everything it can to be sustainable.”

• More information is at www.geyserenergy.co.uk

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ROEHAMPTON CLUB Roehampton, Surrey The club’s large grounds include a herb garden and fruit and vegetable patches where children can plant, tend and pick the produce, learning how they’re grown at the same time. Grass clippings are recycled and used for compost. Six bee hives have been introduced, with honey sold at the club café.

DATCHET SAILING CLUB Datchet, Berkshire Installing water fountains and eliminating the sale of bottled water is just one of Datchet Sailing Club’s many green initiatives, which includes a ‘Sustainable Clubhouse’ scheme.

“This includes a solar panel system on the roof and water-sourced heat pump system which we use for our central heating and hot water,” said Manager Gabrielle Boase, Honorary Secretary of CMAE’s London & Home Counties region. “It means we are paying nothing for heating and in fact we’re making 27% back on our investment.”

A highlight in the club’s green schemes was when last Summer, Datchet Water Sailing Club opened its doors to 300 children from all around the country for a weeklong sailing event including camping on site

and evening entertainment.

Keeping it green was core to the week. No plastic cutlery or packaging was used and a club member secured drinking water fountains with refillable water bottles for the event (no plastic water bottles were on sale during the event). Members helped to set up the campsite, others loaned boats and club landlord Thames Water provided water conservation goodies.

A highlight of the week was a trip to local amenity, Liquid Leisure, Europe’s largest Aqua Park. Rather than coaching them to the venue, the club kept its green footprint down by walking all 300 children around the crest of the reservoir and down to the road where community police ensured safe crossing.

SUSTAINABILITY SNAPSHOTS All around the world, clubs are playing their part in sustainability and green schemes.

Take a look at just some these global examples, courtesy of OnCourse.

NEWTON AYCLIFFE WMC Newton Aycliffe, County Durham The club has reduced its energy costs through Durham County Council’s Business Energy Efficiency Project, and gained a 40 per cent grant for purchase and installation of cellar chiller units. The club brought in Heineken UK’s SmartDispense to save water and energy (via its energy efficient coolers and insulation). Through these improvements, the club has reduced its energy consumption by 85%.

AFC BOURNEMOUTH Bournemouth, Dorset AFC Bournemouth decided it needed to reduce the amount of single use plastic being used by staff, and players. “Our solution,” said Paul Fudge, Head of Catering Operations, “is that we have sited EauVation systems throughout the club and are currently looking to install more systems for visitors to the stadium.”

The club is now looking to install several more EauVation systems in the concourses at the stadium to provide chilled, filtered water to all of the club’s visitors. These will be the new EauVation systems which will be either freestanding or built into a wall and these will have a display screen which the club will be able to advertise on.

MILL VIEW SOCIAL CLUB Sunderland, UK The club has invested in 110 solar panels and, come 2020, Mill View expects to be powered by 100 per cent renewable energy.

WILDFLOWERS TO SAVE BEES Golf Les Iles, Italy In 2018 Golf Les Iles identified some large areas of rough, alongside the walkways, in the woods and around the lakes. The club decided to leave these uncultivated in favour of the natural flowers. This strategy has reduced maintenance costs, reduced noise pollution, increased the fun of players, protected pollinators - particularly bees. Greenkeepers and golfers take immense pride in their club doing something positive for the environment. This generates a good reputation for the club and helps attract new players. This all demonstrates that golf clubs can be managed for both high quality playing conditions and environmental benefit.

FROM WASTE TO COMPOST Terre Blanche Golf, France Terre Blanche prides itself on the way in which it manages waste, using strict internal procedures and four driers (each with a capacity of 100kg) to recycle and manage organic waste by dehydrating it and reusing it as compost. The organic waste is collected and dried then mixed with earth and sand to make compost. This is then used to create flower beds and to maintain the borders along the resort’s paths. Simultaneously, employees have been asked to stop using plastic cups and bottles, further helping to reduce the amount of non-recyclable waste.

HABITAT CREATION Centro Nacional De Golf, Spain Thanks to the investment of the Real Federación Española de Golf, a former landfill site on the outskirts of Madrid has been transformed into an ecologically rich space that provides healthy recreation and employment to hundreds of local people. The 43 hectare site now features restored grasslands, wetlands, walls and boundary features all within a semi-urban landscape under pressure from development.

REDUCING SINGLE USE PLASTIC Jumeirah Golf Estates, United Arab Emirates Jumeirah Golf Estates has historically given each golfer two bottles of water for their round of golf. That translated to up to 150,000 single-use plastic bottles per year. The club has partnered with Dell Technologies to remove single-use plastics from its golf courses by issuing free stainless steel reusable bottles to all members and guests. These can be refilled at the locally-sourced recycled plastic water towers. This initiative forms part of the club’s determination to remove all single-use plastic from its club, including plastic straws and drinking cups from its many food and beverage outlets.

FAUNA REPOSITORY Finspångs Golfklubb, Sweden Many insects are dependent on access to decaying wood for their survival. In many woodlands and leafy areas, however, old trees and fallen tree trunks are quickly tidied away. By creating strategically placed fauna repositories it’s possible, at a low cost, to help many of these species survive, populating an area and also creating a better environment for both birds and mammals. Finspong Golf Club`s course has created three such repositories. They consist of trunks from different kinds of broadleaf trees such as birch, oak, aspen etc. Near the repositories, there are information signs explaining their purpose to visitors. The fauna repositories are designed to not only attract insects and birds but even hedgehogs, amphibians and other animals. In this way the club hopes to contribute to the diversity of animals on the golf course.

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A WORD WITH – SMARTER BUSINESS

The changing energy landscape Smarter Business examines the rise of non-commodity costs and explores how intelligent building management systems can provide valuable insights into how and where the club is using its energy.

H

istorically-speaking, the primary energy challenge faced by businesses was rising wholesale gas and electricity cost due to soaring oil prices. These days, the situation has changed. Non-commodity costs (NCCs) are increasing rapidly, so mitigating these costs through intelligent building energy management systems is just as important as buying at the right time.

What are non-commodity costs?

Non-commodity costs consist of distribution, transmission and other regulated charges that are paid on top of the wholesale energy prices. NCCs form a significant portion of your energy bill.

Non-commodity costs are soaring Did you know that non-commodity costs for electricity will have risen by 100% in 2025 compared to 2015 levels. In 2015, non-commodity costs made up 40% of a business electricity bill. By 2025, non-commodity costs are expected to make up 60% of electricity bills. This means that a £750,000 bill in 2010 is predicted to rise to a £1.2 million bill in 2020.

Proactive steps you can take in the face of rising energy costs The only way to mitigate non-commodity costs

38 CLUB MIRROR

(over which you have little, if any, control) is to control the controllables by using less energy. So, where do you start?

Data insights To identify potential energy efficiencies and energy wasters, you need an accurate depiction of how much energy you’re using, and when you’re using it.

Once you have sight of the data, you need a tool to interpret it so you can to take necessary action to combat rising non-commodity charges. Intelligent building energy management systems can make this happen.

Potential challenges your club may be facing.

• Struggling to cut carbon, energy and overall operating costs.

• Lacking accurate water and energy consumption data.

• Finding it difficult to access your own data.

• Lacking access to real-time data and controls.

• Lacking the skills to analyse data and turn it into insight and actionable savings.

• Spending more time reacting to issues than proactively managing the venue.

• Compiling excel spreadsheets because your

systems don’t deliver the reporting you need.

• Feeling tied to your legacy systems due to cost and interruption concerns.

• Feeling under pressure to keep up with the technology that’s transforming your industry.

Valuable insights and better control Intelligent building management energy systems can bring together disparate systems in the building, providing clear, current energy data that details where, when, and how you are using your energy.

Combined with an intelligent energy strategy, these cutting-edge intelligent building energy management systems improve efficiencies and reduce wastage, leading to lower running costs.

CONTACT DETAILS Smarter Business, is an independent consultancy, which aims to help businesses secure savings solutions, from utilities contract management to facilities maintenance.

• www.smarterbusiness.co.uk

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HQ BUILDING THE BUSINESS

HQ BUILDING THE BUSINESS

With a constantly shifting business environment, HQ asks ‘just how good are you at managing change’? Whether that’s dealing with changes in procedures or shifting work practises keeping up with – and ahead of – this incessant shift is essential to ensure a healthy future for the club. Also in HQ: On the subject of healthy clubs, don’t forget to make the most of our free-to-clubs ‘savingyou-money’ audit. Plus: check out important sporting dates coming up in the club diary.

How good are you at dealing with change?

I

t is often said that the only constant is change and in today’s ever-changing world this has never been truer. From having to change your menu at short notice because a supplier lets you down, to coping with staff leaving, clubs are constantly having to adapt. And those which do can often end up in a better position that they were in when they started. For those which don’t, the consequences can be considerably less rosy.

At the top end, 75% of transformation efforts fail.

In more day-to-day situations, handling even small changes poorly can have disastrous consequences for ou and for the club.

So how likely are you to be able to cope with changes great and small? And how will you help your team to manage in unstable times?

10 point checklist for facing the change process: 1. What change is required?

First make sure there is a need to change what you are doing. Then establish whether this will be a small improvement to your operational or other procedures, or whether a more radical programme of activity is needed.

Think about all aspects – customers, the team, the company, yourself, your colleagues, competitors and others.

2. Planning Spend time on this stage. Once you know what needs to be done, think through how you will achieve it, consult with others as appropriate. This is a time for detail. Think about what, how, who, where and when.

3. Overall objective Make this clear and easy for everyone to understand and remember – for example, introduce cask beer by October 14th; review wine list by November 27.

4. Goal setting Having decided the main objectives, set short-term goals so everyone can measure progress. If these smaller goals aren’t met, find out why and focus on improving things rather than placing blame.

40 CLUB MIRROR

5. Deal with resistance Many people will naturally resist change, so have plans in place to respond to any resistance and sell ideas. Find out what’s in it for them – what can they gain by doing it, or lose by not doing it?

nisms in place and remember you have two ears and only one mouth, so get the proportion of listening to talking right!

You could use feedback meetings or suggestion slips, for example.

6. Prepare your team(s) Make sure you deal with any training and development needs so your people have the ability, motivation and confidence to deal with what will now be required of them. Work hard to get them on board – people achieve much better results if they have helped create something.

9. Make them hungry to succeed Make your people challenge the status quo drive urgency and momentum and a thirst to see the change process succeed.

7. Deal with knock-on effects Remember that changing some things will have a knock on effect on others, so be sure to take a holistic approach to the planning process and monitor all areas throughout.

8. Communication Make sure you put two-way communication mecha-

10. Monitor, review, plan Throughout the journey, make sure you monitor and reassess your progress very frequently; a common mistake is to engage in an elaborate planning process and then fail to execute it because people pushed on with the wrong strategy.

This can happen when plans are incomplete or contained errors which might not have been possible to anticipate at the outset. The objectives will be constant but how they are achieved may change several times.

Referral marketing means members Referral marketing, in particular customer referrals, can be a powerful marketing tool and many companies are masters of the art. The lessons they spend vast sums on learning, can all relate back into clubs, regardless of their size or nature.

R

esearch tells us that a happy customer, who has enjoyed great service, will tell up to 12 people of their experience, and that those 12 will tell 12 more. This has a serious knock on effect on business. So are you encouraging and influencing your happy members and guests to share their stories? Do you have a healthy waiting list of people eager to sign up? Or are you still leaving things to chance? Take this month’s quiz to find out.

1. You take over as the manager of a prestigious large sports club and are surprised at the low numbers of customer referrals. Do you: a) Write a referrals policy and implement it (2) b) Greet every member personally and remind them to tell their friends (1) c) Meet with the team and draw up a strategy based on your pooled resources (3) 2. You launch/review your website with a view to increasing member referrals. Do you: a) Introduce a link that automatically allows members to refer their friends (2) b) Introduce a link that automatically allows members to refer their friends - with an incentive (3) c) Tell them how great you are and ask them to tell their friends (1) 3. You have worked hard to build up your food business and it’s working. Members love it. You want to make sure they continue to have a great experience. Do you: a) Give them a discount (1) b) Encourage your team to make the service even better (2) c) Introduce a record system to ensure your regulars always receive their favourite ‘extras’ (3)

6. You have been asked to attend a local networking event tomorrow night. You already worked 60 hours this week. Do you: a) Pass this time and catch up on some shut-eye (1) b) Ask someone else to go instead (2) c) Welcome the opportunity to publicise your club and meet new people/potential members (3)

10. One of your bar team comes to you with the idea of asking your members for testimonials. You think this is a good idea. Do you: a) Ask them to get on with it (2) b) Train staff in the best way to approach this (3) c) Go and ask the members yourself (1) Scores:

7. You are being helpful and refer a builder you know to one of your members who is looking for someone to fix his patio doors. The builder (who you only really know from football on Saturdays) makes a complete mess of the job. Do you: a) Seek out the offender; explain how you feel (1) b) See if you can get someone else to put it right (2) c) This wouldn’t happen – you only ever refer ‘known quantities’ (3)

24-30 marks You are switched on when it comes to referral marketing and are skilled at encouraging your members and guests to refer others to your business. You understand that this is a cost effective and readily available method for promoting your business. You also know that whilst delighting the members is a sure way to ensure they tell others about you, it doesn’t stop there.

4. An inappropriately dressed member arrives in the club. You’re concerned about what the other members will think. Do you: a) Ask him/her to leave (1) b) Serve him/her but leave it at that (2) c) Treat him/her with the same courtesy and service as your other members - you never know who people are or who they know (3)

8. You have a fantastic August Bank Holiday club night. Do you: a) Sit back and count the takings, feeling generally pleased with yourself (1) b) Think that next time you should give out some publicity material to encourage referrals (2) c) Sit back and feel great that you had prepared and distributed some great publicity material to encourage referrals (3)

13-23 marks You know that you should do more about member referrals but never seem to have the time to formalise it. You know you could network more but sometimes shy away due to other pressures. You can even fail to notice the opportunities that are around you. A concerted effort to be more organised and systematic will pay dividends.

5. You overhear the bar staff recommending a hotel down the road for a wedding reception.

Do you: a) Interrupt politely; offer your club up as an idea (2) b) Interrupt politely, offer up your club and make a mental note to do serious internal marketing (3) c) Ignore it (1)

9. Your new Steward wants to introduce a members’ reward card scheme . You a don’t think this is something members would respond to. Do you: a) Say nothing but somehow forget to do anything about it (1) b) Explain why it won’t work (2) c) Find out what some of your members think (3)

0-12 marks You feel that you are doing fine the way you are and don’t need this entire extra hassle or referral marketing. However, you could be missing out on some cost effective and straightforward marketing opportunities. Take some time out to think about how this could be selling yourself and your team short.

CLUB MIRROR 41

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HQ BUILDING THE BUSINESS – WINE

Winning with wine A few simple tweaks can make all the difference to how effective your wine list is in helping you to sell more wine, more profitably.

T

he club wine list doesn’t have to be huge to help you sell more wine. It just needs to meet your members’ needs and to make them feel that they are getting great value.

Variety is the spice of life The more styles, grape varieties, countries of origin and price points you cover, the more members you are likely to appeal to. And remember, wines your members like may not be the wines you prefer.

Balance your list Add interest and credibility by offering a few trendy or unusual choices as an alternative to the safer choices – Wine of the Month promotions are a great way to see if these wines appeal to your members.

Core wines by the glass Ensure that your core wines are available by the glass and provide a standard and premium option for your most popular varietals. A huge choice of single serve wines is available if you are worried about wastage.

‘House wines’ and wine brands Avoid terms such as ‘house wine’ to encourage members to try a more profitable choice. And help your list stand out by including a selection of ontrade exclusive wines that members won’t see in super- markets alongside any branded wines.

Make it sparkle Put sparkling wines at the start of your list. Prompt impulse purchase with calls to action, for example.

‘Celebrating? Why not add some sparkle with...?.’

Separate your sparkling wines from Champagne.

Sometimes a customer can discount a ‘Champagne and Sparkling’ section because of assumptions on price linked to Champagne.

Trading up Give members the opportunity to trade up when they fancy splashing out. Highlight more profitable choices with ‘Our favourite,’ ‘We recommend’ or ‘Award Winning’ (if appropriate). And remember that your members’ eyes will hit the centre of the wine list first so this is the ideal spot for your higher margin wines.

Pricing guidance and service styles Make sure your list has a steady progression in pricing from entry level so it allows your members to try

more expensive wines in easy steps, encouraging them to trade up to better quality wines and making the top end of your list more accessible.

Members drinking at the top end of your list will put more money on your bottom line and feel more positive about the experience and the great value for money that you offer.

You can apply the same logic to wines by the glass, not just in the range of wines available, but also in sizing. Offering a pricing benefit to members who trade up from 125ml to 175ml or from 175ml to 250ml will be adding value for that customer. Equally, encouraging trade up from glass to bottle when individuals in a group choose the same wine will also make your members feel like they are get- ting great value from you – after all, you are showing them a way to save money when a bottle is cheaper than two glasses of the same wine!

The wine list – design and content For more extensive lists, laying out by style or taste profile rather than colour can be helpful to members, reducing the risk to increase likelihood of experimentation and trading up.

Unless you’re a specialist and your members demand it, resist the temptation to be overly wordy with wine descriptions. It can be offputting for members and increase print costs.

Your wine list should be accessible and on display for members at all times, not tucked behind the till on the back bar so members have to ask for it.

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HQ BUILDING THE BUSINESS – FREE SERVICE TO CLUBS

HQ BUILDING THE BUSINESS

HQ Building the Business – free reader service Completely free to clubs, HQ Building the Business helps you to cut spend. With no contracts and no costs, the service simply means better buying and better business. So with nothing to lose but perhaps a lot to gain, is now the time to test out the free service?

Free EV Car Charging Why should I install Free EV chargers at my organisation?

• Lower your club’s carbon footprint and improve your green credentials.

• Free or low-cost EV charging is an extremely affordable perk to offer as part of an attractive benefits package for staff.

• Run your club’s vehicles in the most cost-effective and environmental way.

• Clearly and obviously demonstrate your commitment to climate change.

• Create an additional revenue stream by charging for your EV charging services.

(T&C’s Apply.)

Tips for Savings There’s no denying that clubs are expensive to run.

The Carbon Trust estimates that the annual energy costs for the small businesses exceeded £1.3 billion as of 2018. So if you’re one of these feeling the pinch.

Here are a few ways that you can reduce your costs.

“David and the HQ team have been very successful in reducing costs for our members. They specialise in the field of energy management, however, within the company they also are able to reduce costs in other key areas as well. Find the time to have a conversation with David. It will pay dividends!”

Dave Edmundson, Chair, Spring North

Lower your heating costs Try to avoid overheating your corridors and offices. You should be aiming for a temperature between 19-21°C. Any higher and it can become uncomfortable for your staff and members.

Grants and funding schemes are still available subject to survey, credit and application process, please contact us for more details.

Get Smarter with lighting Cut the cost of lighting by installing occupancy and

daylight sensors. Smarter lighting will ensure that your lights are only on when they are required.

Take this tip to the next level by replacing your lights with energy-saving equivalents – such as T5 tubes or compact fluorescent or LED lamps. Doing so could reduce your electricity consumption by up to 80% as well as lower wasted heat.

How to contact Us For free EV charging, energy & cost saving reviews for your business, please contact us on 01753 272022 or email info@clubmirror.com.

You can also visit our website www.hqbuildingthebusiness.com

Our services include: Energy Management • Office supplies Telecoms • I.T and digital support • Waste management • Fire equipment & maintenance • Boiler & air-conditioning replacement and maintenance • Renewable technologies • Health & Safety • HR • Transaction Handling • Food • Drink • Business insurance • ANPR/Parking facilities • Refurbishment • LED projects • Energy compliance.

CLUB MIRROR 43

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LIVE SPORTING FIXTURES FROM

The best of Sports4Bars.com looks ahead to the festive football season, including some huge Premier League fixtures on Boxing Day on Amazon Prime.

Wednesday, December 4, 7.30pm – Amazon Prime

Premier League: Manchester United v Tottenham A massive game for two sides who are desperate to shake off their early poor form in the Premier League and show their fans that they can once again live up to their incredible pedigree.

Tuesday, December 3 7.30pm Amazon Prime

Wednesday, December 4 7.30pm Amazon Prime

Premier League: Crystal Palace v Bournemouth

Premier League: Manchester United v Tottenham Hotspur

Palace have been buoyed by the tremendous form of Gary Cahill this season and will hope that the former England man can continue to inspire the team.

Both teams are facing huge pressure from their fans who are desperate for their respective teams to bounce back from recent disappointments.

Tuesday, December 3 8.15pm Amazon Prime

Premier League: Burnley v Manchester City

Wednesday, December 4, 8.15pm – Amazon Prime

Premier League: Liverpool v Everton The Merseyside derby will see the Toffees trying to dent the ambitions of their high-flying near neighbours but that is easier said than done given some of the excellent performances by the Anfield crew this season.

Manchester City’s form dipped alarmingly in the first quarter of the season but the team have quickly responded to Pep Guardiola’s famed motivational abilities with some improved results.

Wednesday, December 4 7.30pm Amazon Prime

Premier League: Wolves v West Ham Wolves have been one of the most entertaining sides in the Premier League this season and they will be full of confidence ahead of this tie against the Hammers, particularly on their home turf.

Wednesday, December 4 7.30pm Amazon Prime

Friday, December 27, 7.45pm – Amazon Prime

Premier League: Wolves v Manchester City City endured one of their most embarrassing afternoons of the season back in October when they crashed 2-0 to Wolves at the Etihad. The man who did the damage was Adama Traore who grabbed his brace of goals late in the game to record a famous win for Wolves.

Premier League: Leicester City v Watford Watford have been rock bottom of the Premier League for most of the season and need to arrest their decline with immediate effect if they are to achieve survival in the top flight. That could be a tough task against Leicester.

Wednesday, December 4 7.30pm Amazon Prime

Premier League: Chelsea v Aston Villa On the evidence so far, the appointment of Frank Lampard has proved to be a good move with the manager’s young Chelsea squad growing in authority as the season progresses. It would be foolish to write off Villa, however, given their recent improvements.

Wednesday, December 4 7.30pm Amazon Prime

Premier League: Southampton v Norwich City Both teams have found themselves hovering around the relegation zone during the first half of the season and will know that any points they can pick up at this period of the season will be crucial.

Wednesday, December 4 8.15pm Amazon Prime

Premier League: Liverpool v Everton One of the key sporting occasions of the year as Merseyside splits into its blue and red contingents for the duration of this match. Everton will be hoping that they can upset the form book.

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 44 CLUB MIRROR

Decemberâ&#x20AC;&#x2122;s live sport December 5: Arsenal takes on Brighton & Hove Albion at the Emirates.

ALSO COMING UP...

Sunday, December 1 2pm Sky Sports Premier League

Premier League: Norwich City v Arsenal Sunday, December 1 3pm BT Sport

Premiership Rugby: Harlequins v Gloucester Sunday, December 1 4.30pm Sky Sports Premier League

Premier League: Leicester City v Everton

Thursday, December 5 7.30pm Amazon Prime

Thursday, December 26 3pm Amazon Prime

Thursday, December 26 3pm Amazon Prime

Premier League: Sheffield United v Newcastle United

Premier League: Bournemouth v Arsenal

Premier League: Everton v Burnley

Sunday, December 1 1.10pm Sky Sports F1 HD

Despite all the well-documented behind-the-scenes struggles at Newcastle United, the Magpies have actually provided some enjoyable football this season and look well capable of climbing out of the bottom quarter of the Premier League table.

The earlier game between these sides at the Emirates was a closely fought affair.

Action from Goodison Park as the Toffees host Burnley.

Formula 1: Abu Dhabi Grand Prix

Thursday, December 26 3pm Amazon Prime

Thursday, December 26 5.30pm Amazon Prime

Premier League: Aston Villa v Norwich City

Premier League: Manchester United v Newcastle United

Monday, December 2 7.45pm Sky Sports Football

Action from Villa Park as Norwich look for some badly needed league points.

Manchester United will be out for revenge after their recent defeat to the Magpies.

Thursday, December 26 3pm Amazon Prime

Thursday, December 26 8pm Amazon Prime

Premier League: Chelsea v Southampton

Premier League: Leicester City v Liverpool

Chelsea beat the Saints 4-1 back in October and will be the favourites for this clash.

This should be a cracking match featuring as it does two highly entertaining, attacking sides.

Thursday, December 26 12.30pm Amazon Prime

Thursday, December 26 3pm Amazon Prime

Thursday, December 27 7.45pm Amazon Prime

Premier League: Tottenham Hotspur v Brighton & Hove Albion

Premier League: Crystal Palace v West Ham

Premier League: Wolves v Manchester City

Can Spurs regroup after some midseason tribulations? Their fans will be hoping so.

Palace achieved a rare away win against West Ham earlier in the season, beating their opponents 2-1.

City will be out for revenge after suffering a 2-0 defeat to Wolves.

Thursday, December 5 8.15pm Amazon Prime

Premier League: Arsenal v Brighton & Hove Albion At times, Arsenal have looked a real force in the Premier League but their main downfall has been their inconsistency and they will need to iron out this deficiency if they are to finish in the top four.

Championship Football: Preston North End v West Bromwich Albion Friday, December 20 7.45pm BT Sport

Premiership Rugby: Gloucester v Worcester Warriors Thursday, December 26 3pm Amazon Prime

Premier League: Sheffield United v Watford

www.Sports4Bars.com

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB MIRROR 45

LIVE SPORTING FIXTURES FROM

The best of Wednesday, January 1, 12.30pm – BT Sport

Premier League: Brighton & Hove Albion v Chelsea This game kicks off a massive day of Premier League action on BT Sport with nine games showing live. The Seagulls have yet to record a win over Chelsea in the Premier League.

Sunday, January 19, 4.30pm – Sky Sports PL

Premier League: Liverpool v Manchester United A huge game, historically speaking, but given United’s fall from grace in the past few years, their players will have to turn in a momentous performance to get a positive result here.

The New Year gets off to an exciting start with plenty of live sport, including some top Premier League and Football League fixtures.

Wednesday, January 1 12.30pm BT Sport

Wednesday, January 1 3pm BT Sport 1

Premier League: Brighton & Hove Albion v Chelsea

Premier League: Watford v Wolves

History is against the Seagulls who have lost nine out of nine Premier League games against the Blues, including a 2-0 defeat back in September.

Back in October Watford gained the unenviable distinction of becoming the first FA Cup finalist since 1929 not to win any of their first ten league games of the next season.

Wednesday, January 1 12.30pm BT Sport

Wednesday, January 1 5.30pm BT Sport 1

Premier League: Burnley v Aston Villa

Premier League: Manchester City v Everton

Burnley had a bright first half of the season with some impressive performances which helped them to move up into the upper echelons of the Premier League. They will see this game as eminently winnable, particularly on home turf.

The earlier Premier League leg between these two sides ended in a 3-1 victory for City. The Sky Blues had to work hard for their victory however and will not be taking the Toffees lightly this time around.

Wednesday, January 1 3pm BT Sport

Premier League: Southampton v Tottenham The alarm were ringing for Spurs in the early part of the season but the Londoners seem to have consolidated and brought some more positive aspects to their play.

Wednesday, January 1 3pm BT Sport 1

Tuesday, January 21, 8.15pm – BT Sport 1

Premier League: Chelsea v Arsenal There is little between these sides in term of League table position but Chelsea have garnered most of the attention this season due to some highly promising performances under manager Frank Lampard. With the likes of Jorginho, Marcos Alonso and Willian all in excellent form this augurs well for the West Londoners.

Premier League: Newcastle United v Leicester City Having gained 20 league points from 10 games, Leicester City have exceeded all expectations this season and if they can keep up their tremendous form the Foxes will be on their way to a top-four finish in the Premier League.

Wednesday, January 1 5.30pm BT Sport 1

Premier League: West Ham v Bournemouth This should be a fairly evenly matched affair given the 2-2 result last time around and the teams’ similar position in the League table.

Wednesday, January 1 5.30pm BT Sport 1

Premier League: Norwich City v Crystal Palace The Canaries have only one mission this season: to survive in the top flight after finding themselves in the relegation zone at the near halfway spot of the season. Palace, in contrast, have been one of the surprise packages of the season with some excellent performances propelling them to the top six.

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 46 CLUB MIRROR

January’s live sport ALSO COMING UP...

Newcastle United v Chelsea, Saturday, January, 5.30pm, Sky Sports Premier League

Wednesday, January 1 12.45pm Sky Sports Football

Championship: Millwall v Luton Town Wednesday, January 1 3pm Sky Sports Football

League One: Wycombe Wanderers v Ipswich Town Wednesday, January 1 5.15pm Sky Sports Football

Championship: West Bromwich v Leeds United

Wednesday, January 1 8pm BT Sport 1

Sunday, January 12 4.30pm Sky Sports Premier League

Sunday, January 19 2pm Sky Sports Premier League

Premier League: Arsenal v Manchester United

Premier League: Aston Villa v Manchester City

Premier League: Burnley v Leicester City

The earlier fixture at Old Trafford was a fairly sedate tie with the sides playing out a 1-1 stalemate. That match saw a disappointing run-out for Nicholas Pepe but the French player has settled in very well since and could play a major role for the Gunners.

City romped to a 3-0 victory over Villa back in October, despite being reduced to 10 men after Fernandinho was given his marching orders after receiving two yellow cards.

Burnley are likely to struggle to contain Leicester City’s attack during this encounter and suffered a 2-1 defeat against the same opponents back in October.

Championship: Derby County v Barnsley

Sunday, January 19 4.30pm Sky Sports Premier League

Premier League: Manchester United v Burnley

Wednesday, January 1 8pm BT Sport 1

Saturday, January 18 12.30pm BT Sport 1

Premier League: Watford v Tottenham

Premier League: Liverpool v Sheffield United Liverpool have looked a class apart from their rivals this season but could only manage a 1-0 win over Sheffield United at Bramall Lane earlier in the year.

Sunday, January 12 2pm Sky Sports Premier League

Premier League: Bournemouth v Watford Rock bottom at the midway point of the season, Watford look set to say goodbye to the top flight at the end of the season.

Premier League: Liverpool v Manchester United

The earlier fixture between these two side ended 1-1 but it is unlikely that Spurs will play as badly as they did on that occasion against the League’s relegation favourites.

The rivalry between these two sides is legendary but it is the Merseysiders who are currently enjoying all the accolades at the moment and they would expect a victory at Anfield.

Saturday, January 18 5.30pm Sky Sports Premier League

Tuesday, January 21 8.15pm BT Sport 1

Premier League: Newcastle United v Chelsea

Premier League: Chelsea v Arsenal

Chelsea’s young squad are certainly flourishing under the tutelage of Frank Lampard with the former Stamford Bridge favourite providing plenty of inspiration and know-how to his team.

This should be an intriguing battle between North and West London given that the last meeting between these teams was in the Europa League Final in May 2019, a 4-1 victory for the Blues.

Thursday, January 2 7.45pm Sky Sports Football

Saturday, January 21 7.30pm BT Sport 1

Tuesday, January 21 7.30pm BT Sport 1

Premier League: Sheffield United v Manchester City Wednesday, January 22 7.30pm BT Sport 1

Premier League: Leicester City v West Ham

www.Sports4Bars.com

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB MIRROR 47

DISCOUNT AVAILABLE FOR CURRENT BT SPORT CUSTOMERS 20 Premier League games exclusively live this December.

Call BT Sport now on 0800 678 1070 Terms and conditions apply

ASK THE EXPERTS – WEB CONTENT

Content marketing –what NOT to do There always seem to be lists of ‘don’ts’ with content marketing but not great depth as to why, says Studio44’s Doug Rubashow. This article provides a bit more detail on what not to do with your content marketing – and more importantly, why.

L

ast month’s article should have given some idea into how to go about your content marketing, and here we’re going to cover a few key content marketing mistakes not to make.

Content marketing is mostly about building credibility and offering up as much information as you can about the club. Most of the time if a visitor has found their way to your content, they’re already interested. If you then impress them with the quality of your content and your website, there’s a good chance they will make an enquiry.

Don’t plagiarise content All content should ideally be unique. It’s a little bit of an SEO myth that any duplicate content from another site that you post on yours will get your website penalised and harm your ranking, but if you’re copying content from another site firstly you risk lawyers getting involved if you don’t reference properly and secondly you’re unlikely to see your content gain more search engine traction than the original content.

Aside from the technical faux pas of plagiarising content word for word, any content you publish should be using a cohesive voice to add value to your club and if your website is publishing content that isn’t yours from multiple sources it’s going to read like a jumbled mess – not great for user experience.

In addition to the above, who knows more about your club and club business than you? So why would you want to copy content from someone else when you’re best placed to be creating the content yourself?

Don’t write content for the sake of it We have seen it all before on business blogs where you can tell that there has been a necessary quota of words or posts that need to go up, and consequently posts with very little substance or meaning are published which offer very little in terms of value or engagement to the website visitors. This is a trap to steer well clear of – you may enjoy some traffic to these articles, but if you don’t offer anything of value then you will do more harm than good to your brand and the traffic becomes worthless.

Focus on adding valuable and informative content to your audience as opposed to just getting your word count up and your keywords in.

Don’t just write content Although much content that is published will be written text, your content marketing strategy should encompass a range of different types of content, as covered previously, where we discussed the different types of content marketing.

Don’t give up Rome wasn’t built in a day and neither will your content marketing strategy be. Good results from content marketing come from months and months of diligent work publishing regular content as search engines take time to index content and a blog looks like a far better resource if it has six months-worth of content than just a couple of articles. We know this as it was some time before our content market-

ing strategy started reaping the rewards, but we get huge value now in terms of website traffic and enquiries.

The point I’m trying to make is that if you’re excited about a content marketing strategy and haven’t got results three or four months in, then don’t give up as you’re likely on the cusp of breaking through and starting to see real results. And once you have a content marketing strategy working for you, website traffic and enquiries should keep growing and growing and growing.

CONTACT DETAILS STUDIO 44 Basepoint, Pine Grove, Crowborough TN6 1DH www.studio44.agency. t. 01892 888 011.

Or use the QR Code above

CLUB MIRROR 51

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ASK THE EXPERTS – INSURANCE

Flash flooding SOS – be prepared With recent news of flash floods hitting Britain, there’s no better time to review your insurance policy and make sure you’re adequately covered for a (very) rainy day. Club Insure explains.

“

Flooding is one of the risks covered in your building and contents insurance. But sometimes it comes at a cost...

F

lash flooding is caused by excessive rainfall. It can happen unexpectedly, and it can leave businesses unprepared. At the beignning of October alone there were 34 flood warnings and 160 alerts in place across the country, with travel widely disrupted.

Whatever the type of flooding, the impact on your clubhouse and club premises can be devastating. But with a comprehensive insurance policy you can have peace of mind that the club won’t be left drowning in financial woes.

Is my club is at risk of flooding?

Flooding should be on your radar if your premises is close to water such as rivers, lakes, reservoirs.

Even if you’re not situated on a known flood plain (check the Environment Agency website for more information), this doesn’t mean you’re immune.

The best way to stay one step ahead of the floods is to sign up for flood alerts at GOV.UK.

52 CLUB MIRROR

How can I protect my premises from flooding?

We’d always recommend discussing flooding protection and putting an action plan in place long before the flood warnings arrive. And in case they do, make sure you’re properly covered.

Flooding is one of the risks covered in your buildings and contents insurance. But sometimes it comes at a cost, including a hefty excess or pricey premiums. There are several ways to bring the price of insurance down, though. Putting flood resistance measures in place will minimise the risk of flooding, for example.

Another innovative measure is FloodFlash, a new type of flood insurance that eliminates doubt around flooding claims and ensures a quick pay out.

A sensor is fitted on the outside of your premises, detecting flooding immediately. There’s no need for damage assessments – you’ll receive the pre-agreed fixed fee set out in your policy.

”

Do I need Flood Excess Insurance?

It’s easy to look at an excess figure and just hope the worst won’t happen. But, if it does, many businesses couldn’t cope financially under the strain.

Introducing Flash Flood Excess Insurance, which pays the excess if your property does flood. It covers you for up to £50,000, and pays out even if your claim doesn’t exceed the excess.

Well worth considering if your flood excess could become unmanageable.

CONTACT DETAILS If you’re not sure you’re properly protected against the risk of flooding, talk to the Club Insure team on 0844 488 9204, or visit clubinsure.co.uk/flashflood

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ASK THE EXPERTS – CLUB KITCHEN

Talking turkey Planning a club Christmas lunch? Here’s a back-to-basics on cooking the perfect turkey roast plus contemporary alternatives to traditional favourites.

Step 3. Chipolata and prune bacon rolls Cut bacon rashers in half. Wrap each sausage and prune with a piece of bacon. Place seam side down in a roasting tray, cover and chill until required.

Step 4. Turkey Preheat oven to 170°C/375°F/Gas Mark 5. Stuff turkey, spooning mixture into neck cavity. Truss the turkey: tie string around leg joints, then around parson’s nose, under the bird and up over the wings. Tie tightly. Place in a large roasting tin. Spread over with butter and season. Loosely cover with foil. Roast, basting occasionally with pan juices. While Turkey cooks move onto steps 5 and 6.

Step 5. Roast potatoes: (55 minutes cooking time) Peel and cut. Boil for 10 minutes in salted water.

Remove and place in a roasting tin containing hot fat, and turnover in fat for a crisp outside. Cook at 220°C/425°F/Gas Mark 7.

A

s the run up to Christmas gathers pace, and turkeys around the country are wishing they’d been born as anything other than the nation’s favourite festive dish, clubs with kitchens are busy preparing for the most important meal of the year – the Christmas Turkey with all the trimmings.

As simple as a Sunday roast, it’s just as easy to get it badly wrong. So here’s a Step by Step Guide to ensure a spectacular meal with perfectly cooked accompaniments.

Classic Roast British with all the Timmings Serves: 12 Preparation time: 30 minutes Cooking time: 4 hours INGREDIENTS Chestnut and cranberry stuffing: • 30m/ l2⁄ tbsp vegetable oil • 1 red onion, chopped • 50g/2oz dried cranberries zest and juice 1 lemon • 175g/6oz fresh white breadcrumbs • 200g/7oz ready cooked and peeled chestnuts, chopped • 60ml4 tbsp each of chopped fresh sage and

fresh parsley • 225g/8oz sausage meat • salt and freshly ground black pepper • 1 (5.4kg/12lb) oven-ready Turkey, giblets removed Chipolata and prune bacon rolls: • 12 rashers rindless smoked streaky bacon • 6 chipolata sausages, twisted in half to make 12 • 12 pitted no-soak prunes • 50g/2oz butter • 30ml/2tbsp plain flour • 900ml/11⁄2 pt turkey stock To serve: roast potatoes, parsnips, mixed vegetables, gravy, cranberry sauce

Step 6. Roast parsnips: (1hr 5 mins cooking time) Peel and cut in slices. Boil for 5 minutes in salted water. Place in roasting tin as above and cook for 1 hour.

Step 7.

Remove foil for final 45 minutes, to crisp skin; roast bacon rolls and stuffing balls above the turkey for 20 minutes. Check turkey is cooked – pierce thigh with a skewer – juices should run clear. Transfer turkey to serving plate, cover with foil and rest in a warm place for 20 minutes – this makes carving easier.

Step 8. Make gravy Spoon off excess fat from juices in roasting tin. Place tin on a low heat. Add flour and cook, stirring for 1 minute. Stir in stock and bring to boil. Simmer for 5 minutes, stirring occasionally. Strain into a warm gravy boat.

STEP BY STEP Step 1. Calculate cooking times Weigh turkey, and calculate cooking time: allow 18 minutes per 450g/1lb. Schedule in when to prepare and cook the potatoes and vegetables.

ALTERNATIVE IDEAS While roast turkey remains characteristic of Christmas, there are plenty of recipes which will provide an exciting alternative.

Step 2. Stuffing Heat oil in a pan and fry onions for 4 minutes. Add cranberries, lemon zest and juice; remove from heat.

In a large bowl, mix remaining ingredients with onions. Season.

Pan Fried Salmon Suprême with Mussels in a Saffron Cream Sauce Serves: 2 • 2 x 140 - 170g salmon suprêmes (skin - on) • 75ml olive oil

CLUB MIRROR 53

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ASK THE EXPERTS – CLUB KITCHEN For the rose wine and cranberry gravy: • 1 garlic clove, crushed • 1 bottle rose wine • 1 large sprig fresh thyme • 4tbsp Cranberry Sauce • 2tsp caster sugar • 25g/1oz butter

• • • • • • • • • • •

180g mussels (cleaned with beards removed) 30g butter 1 garlic clove, crushed 1 2⁄ shallot, finely diced 45ml dry white wine Pinch of saffron 2 tbsp parsley, chopped 50ml double cream 200g new potatoes, cooked 1 2⁄ tsp Dijon mustard Seasoning to taste

1. Crush the potatoes, season, add 1 tbsp parsley and Dijon mustard, press into metal rings and allow to set in the refrigerator. Reheat by pan frying in the butter.

2. In a non-stick pan heat 40ml olive oil, place salmon suprême skin side down and allow to cook for approx. for 3-4 minutes. Place in a pre-heated oven at 200°C and finish cooking for approx. 8 - 10 minutes.

3. In a pan heat 30ml of olive oil and sweat garlic and shallot. Add mussels, white wine and cover with a lid and steam for approx. 5-7 minutes. Remove mussels from the stock and add double cream and saffron.

4. Reduce sauce to desired consistency add parsley and season to taste.

5. Place the salmon suprêmes on the crushed potatoes with the mussels around the dish. Spoon the saffron and parsley cream over the mussels and serve.

Cranberry, Tomato and Thyme Crusted Rack of Lamb Preparation time: 30-40 minutes Cooking time: 40 minutes Serves: 6

For the lamb: • 2 garlic cloves • 50g/2oz sun-dried tomatoes • 3tbsp Cranberry Sauce • 2tsp fresh thyme leaves • salt and freshly ground black pepper • 3 racks of lamb (6 cutlets on each) 1. To make the gravy: put the garlic, rose wine and thyme into a large pan, bring to the boil and boil rapidly for 15 minutes until reduced by half. Strain, discard the thyme and return the wine to the pan.

Add the Ocean Spray Original Cranberry Sauce and caster sugar and stir over a low heat until the sugar has dissolved. Set aside.

2. Preheat the oven to 200°C/Fan oven 180°C/Gas mark 6. Put the garlic, sun-dried tomatoes, Ocean Spray Original Cranberry Sauce and thyme into a food processor and whizz together to a smooth paste.

Season well with freshly ground black pepper.

3. Trim the lamb of most of the fat. Spread the cranberry mixture firmly onto the outer side of the lamb to coat evenly. Put crust side up into a roasting tin and roast in the middle of the oven for 20 minutes for medium-rare or 30 minutes for well done, covering the crust of the lamb loosely with foil if the crust starts to burn.

4. Remove the lamb from the oven and transfer to a warm plate and leave to rest in a warm place for 5 minutes. Meanwhile, pour the rose wine mixture into the roasting tin and bring to the boil, scraping up all the pan juices into the gravy. Whisk in the butter until glossy. Season to taste.

5. Cut each rack of lamb into cutlets and serve with the rose wine and cranberry gravy, creamy mashed potatoes and fine green beans.

Christmas Pie with a Sage Suet Crust Serves: 4 (Recipe: Brakes) Christmas Pie Filling • 300g turkey thigh meat, diced • 300g gammon, diced • 1500ml chicken stock • 1 stick of celery, chopped • 1 bay leaf • 1 bouquet garni • 100g onion, diced • 100g carrots, diced • 600g cranberries • 50g butter • 50g flour Simmer turkey and gammon in chicken stock with

54 CLUB MIRROR

celery, bay leaf and bouquet garni for approximately one hour. Drain and reserve cooking liquor. In a pan melt butter, add onion and carrot and soften. Add flour to make a roux then gradually add stock to make a creamy sauce. Allow to cool before adding cooked meat and cranberries. Season to taste.

Suet Crust • 250g plain flour • 1 tsp baking powder • 5g salt • 50g butter • 75g suet • 100-125ml water • 10g sage leaves, chopped • 1 medium free range egg, beaten and seasoned Sieve flour into a bowl with baking powder, add salt then rub the butter into the flour until it resembles fine breadcrumbs, add suet and sage leaves and stir well. Add enough cold water to make a soft pliable dough. Wrap in cling film and allow it to rest for 20 minutes in a refrigerator.

To make the pie - Place the filling in deep pie dish or four individual dishes, roll out pastry to a thickness of about 1cm, then place on to pie dish, tidy edges and brush with egg. Place in a pre-heated oven a 180°C for approx. 20-25 minutes, until golden brown.

Black Pearl Scallops with warm Fennel and Potato Salad and a Clementine, Basil Dressing Serves: 2 (Recipe: M&J Seafood) • 8 x Black Pearl scallops (muscle removed) • 100ml olive oil • 4 baby fennel bulbs, finely shaved • 4 new potatoes, peeled, cooked and sliced

2. Add cranberries and cook until they are very soft about 10 minutes.

3. Allow to cool then press through a sieve to make a puree. Stir in the vodka 4. Heat the pudding as directed on the label, turn onto a plate then scoop into a small teacup and invert onto individual plates. Serve the cranberry coulis poured around either at room temperature or warmed in the microwave. If making the coulis in advance it will thicken when cold. Warm and add whisk in a little more cranberry juice to give a pouring consistency.

Poached Paupiettes of Turkey with a Turkey Jus Serves: 4 • 4 turkey escalopes • 4 pork and apple sausages with skin removed (any flavoured sausage will work just as well) • 4 slices black forest ham (or parma ham) • 200ml chicken stock • 2 carrots, roughly chopped • 1 celery stick, roughly chopped • 1 onion, roughly chopped • 1 sprig of parsley • 1 bay leaf • 50g butter, softened • 50g flour, sieved 1. Lay a large piece of cling film on a large chopping board or work surface. First place on the ham, then the turkey escalope, season then place the sausage meat on top. Roll the whole parcel up in cling film to form a sausage shape, secure ends with a knot and repeat process for remaining turkey escalopes.

2. Place all vegetables in a shallow pan with stock and parsley, bring to the boil turning down to a simmer and poach parcels in the stock for approx. 15-20 minutes. Remove from the pan and allow to cool slightly, remove from cling film and place in hot pan to brown on all sides.

3. Mix softened butter with flour to make Beurre manié. To make the jus, strain cooking liquor into another pan and reduce by half. Thicken with the Beurre manié and season.

4. To serve, slice the paupiettes and pour over the jus.

Christmas Pudding with Cranberry & Vodka Serves: 4-6 • 454g Christmas pudding of your choice • 300ml cranberry juice • 125g caster sugar • 1 cinnamon stick • 200ml water • 350g fresh or frozen cranberries • 3 tbsp vodka To make the coulis: 1. Put the juice, sugar, cinnamon stick and water into a large saucepan and heat, stirring until the sugar dissolves.

Variation: if preferred, use individual puddings with this sauce.

very cold, at least 1 hour.

4. Add the sugar and whisk again until firm peaks form 5. This can be made in advance and refrigerated up to three hours.

6. Serve with warmed Christmas pudding.

VEGGIE OPTION Butternut Squash Risotto Serves: 4 For the risotto: • 100g butter • 200g Riso Gallo Carnaroli Risotto Rice • ½ pack fresh flat leaf parsley, finely chopped • 50g Parmigiano-Reggiano, grated, plus extra shavings to serve For the stock: • 2 litre vegetable stock • 4 cloves garlic • Pinch of saffron strands • 4tbsp white wine • 2tsp tomato purée • 1 small butternut squash peeled for the risotto 1. Stock: place the vegetable stock in a large pan with the garlic, saffron, white wine and tomato purée.

Bring it to the boil. Simmer for 5-10 minutes.

Brandy butter Brandy butter is simple to make from scratch ( this mixture will keep for at least two weeks in a fridge), or you can buy it ready made.

• 4oz butter • 12oz sifted icing sugar • 1 raw egg yolk • 2fl.oz brandy • Grated rind of one orange 1. Cream butter with grated rind. Add half the sugar and beat together until light and fluffy.

2. Add egg yolk, remaining sugar and brandy, beating again.

Orange and Spiced Crème Fraiche A refreshing alternative sauce to serve with Christmas Pudding.

• 150ml whipping cream • 1tbsp coarsely grated orange zest • 3 cloves • 200ml pot crème fraiche • 2tbsp icing sugar

2. Cut the squash into 1cm dice, then add to the stock.

Continue to simmer the stock for about 10 minutes until the squash is just tender. Using a slotted spoon, transfer the squash to a plate and set aside. Then remove and discard the garlic cloves.

3. To make the risotto, melt half the butter in a heavybased pan, add the rice and stir it well with a wooden spoon on a low heat for 1 minute. Gradually ladle in the hot stock a little at a time, stirring constantly and ensuring that each addition has been fully absorbed by the rice before adding another ladleful.

4. When the rice is just tender, about 15-20 minutes, stir in the cooked squash. Keep adding the remaining stock for about 5 minutes, or until the rice is creamy and the stock is absorbed. Stir in the chopped parsley, Parmigiano-Reggiano and the rest of the butter.

Season and serve topped with cheese shavings.

1. Put the cream into a small saucepan, add the orange zest and cloves and place over a moderate heat and bring to simmer.

2. Remove from the heat and pour into a bowl and chill quickly by placing the bowl in another bowl containing ice-cubes. Remove the cloves.

3. Whisk in the creme fraiche then refrigerate until

CLUB MIRROR 55

<

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Email salessupport@adviserplus.com Call 0844 327 2293 Visit sme.adviserplus.com

JOBS NOTICEBOARD

Jobs and careers Looking for your next career move? Or looking for a new club steward perhaps? Then Club Mirror’s Jobs Noticeboard is for you. Here we feature job vacancies and opportunities in the club, leisure and hospitality sector. Need more details on how to advertise? Get in touch via info@clubmirror.com

JOTBHE OF

SOCIAL CLUB SECRETARY

Christchurch Conservative Club, MONTH Christchurch, Dorset £12,000 - £12,480 • Part-time

A vacancy has arisen for a Club Secretary. The ideal candidate will have had previous experience of a Club Secretarial role or experience of managing a similar business with licensing and contract knowledge. You would be expected to work 20 hours per week which you will need to apply flexibly according to the demands of the role.

Key responsibilities include: • Subscriptions and memberships • Minutes of the Committee meetings - attendance at least fortnightly in the evening • Receiving monies and ensuring the treasurer is notified • Keeping documents and papers for the purposes of running the club’s business • Ensuring that the accounts are prepared and submitted to the auditor for inspection • Summon and attend all meetings • Ensure the club is licensed under the provisions of the licensing act • Ensure that the Club Premises Certificate is kept at the Club premises for the purposes of Section 94 (2)

• • • •

of the Licensing Act 2003. Ensuring that this is displayed in the Club • Responsible for the insurance of the Club • Compliance and understanding of the duties of HMRC • To produce the Annual Return required by statute and required under the Provident Societies Act 1965 • To ensure that all contracts are kept up to date and the business of the Club is a going concern.

• To prepare forecasts for the Committee referencing cash and staff hours as may be required for inspection at relevant meetings • To ensure that the IT required to manage the Club’s business is in good working order and to take the necessary action when required to maintain this To instigate and collect quotes as required for the running of the business Negotiation of key contracts To manage (in conjunction with the officers of the Committee) the Bar Manager Maintain the Club’s training system and ensure that the Bar Manager is up to date with staff training for H&S issues

www.indeed.co.uk

CLUB MIRROR 57

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JOBS NOTICEBOARD

SOCIAL CLUB SECRETARY Harborne Village Social Club, Birmingham £10,000 - £15,500 Part-time

Harborne Village Social Club are looking to recruit a Club Secretary to assist in the running of our social club.

The employee will be responsible for company secretariat duties, for example, including: • To ensure the Club is correctly operating as a CIU Members Club and all other aspects of current Licensing Act are correctly adhered to.

• To liaise with the all suppliers.

• Make necessary arrangements for committee and AGM meetings, to Chair the meetings and correctly record the findings / decisions and report back to Steward.

• Being responsible for all aspects of club finances.

• Ensure that records are maintained in relation to club membership, collect data, funds and account for cash received. Also conduct new member’s orientation.

• Compile and submit data for financial meetings.

• Provide support to the members, Committee and Steward and any other assigned personnel.

Desired knowledge, skill and experience: • Knowledge of accounting principles for a CIU Club.

• Advanced Knowledge or MS Word and Excel is essential.

• Experience in the hospitality trade is an advantage.

• Ensuring all relevant insurances are reviewed annually and implemented accordingly along with Betting and Gaming Duties Act and all dues are paid.

• Knowledge and implementation of current Fire, & Health & Safety and HR regulations and legislations.

• Microsoft Word and Excel: 4 years (Preferred).

• Bookeeping: 4 years (Preferred).

• Hospitality: 5 years (Preferred).

www.indeed.com

Bar Manager

Private Members Club Secretary Kings Head Private Members Club, Shoreditch We are currently looking for a new experienced secretary for The Kings Head Private Members Club.

As the private members Club Secretary, you will be responsible for: • Taking enquiries from potential new members in a timely manner.

• Answering all emails and calls in a professional manner.

• Welcoming new members and issuing members cards.

• Explaining the benefits and privileges of being a member to all customers.

• Drafting welcome emails for new members • Maintaining an up to date database of members • Assist potential clients with venue viewings confidently.

Required Skills: Confident and effective communicator; Great organisational / IT skills; Previous admin/secretary work experience; Excellent command of English (written and verbal), excellent customer service and sales/negotiating skills.

Previous experience in reservations/sales is preferred as-well as the ability to use platforms such as designmynight effectively. This role is ideal for individuals who have previously worked in admin, sales/ customer service.

www.indeed.com

CLUB MANAGER

Aylsham Ex-Sevicemens Social Club, Aylsham

Durrington Working Mens Club, Worthing

£20k 40 Hrs plus (Bank Holiday working and cover for sickness etc) This is a position in Busy Social Club. Candidate must have had at least 5 years experience in similar establishment.

Responsibilities include: • Cash handling and controlling safes.

• Managing team members and their day to day duties/ training new team members.

• Managing and controlling stock and deliveries and general cellar maintenance.

• Log staff hours and rota control.

• Opening and closing of the Club including cashing up and checking of floats etc.

• Stock Control.

• Ensuring cleanliness and health and hygiene awareness at all times.

Apply in first instance by C.V. to Club Secretary, Durrington Working Mens Club, Cotswold Road, Worthing, West Sussex BN13 2LA

58 CLUB MIRROR

Salary on application. Bonus scheme available.

The post-holder is accountable to the Secretary, Chairman & Club Committee as a body, and ultimately to the Club membership.

Principal Aim: To provide a high level of service and overall customer satisfaction to Club members and guests, whilst managing the Club efficiently and effectively in a cost-conscious manor, and to promote a friendly atmosphere within the Club, including amongst Club staff.

Duties and Responsibilities include: • Bar & Cellar Service (including cask ales) and working behind the Club bar.

• Providing high quality and friendly service.

• Balance tills/takings (including from the Club machines).

• Ensuring compliance with all relevant licencing legislation and with the rules and bye-laws of the Club.

• Stock control/ rotation/minimise product wastage etc.

• Staffing, recruitment, training, development and staff discipline.

The post-holder will carry out minor routine maintenance such as changing lightbulbs etc, and will play an active role in promoting and advertising the day-to-day sports and social aspects of the Club, and to work in partnership with the Committee with the aim of constantly improving the quality of everything that the Club has to offer.

www.indeed.com

For details on how to advertise your club vacancies email info@clubmirror.com

CLUB MANAGER

Merthyr Tydfil Golf Club Merthyr Tydfil

Merthyr Tydfil Golf Club consists of a Bar, 80 seater Dining Room and a fully equipped kitchen.

We are seeking a dynamic person(s) to look after total management of the bar, catering and cleaning of the clubhouse.

Persons applying must have a proven history in the field of catering and will require all appropriate certifications. secretary@mtgc.co.uk

Club House Manager Golf Club, Winchester

£20,000 - £24,000; 40 hours per week (straight shifts)

The Club House Manager will have the overall responsibility for food & beverage business and clubhouse operations at this golf club, set in a stunning picturesque location near to Winchester and Southampton.You will report to the General Manager and be part of the senior management team.

The course is popular with members and golf societies. It has a popular established Wedding and Function trade and the clubhouse is popular for its food and drink offering.

To be successful you will need to be a Hands-on operator with the experience of working at either supervisor or management level in hospitality and believe in high quality service with the 5-star fuss.

You will also need to be experienced in the day to day operations and be immaculately dressed, with strong interpersonal & guest relation skills.

The club is open mainly daytimes except when an event is on.

You will enjoy free golf (and at other clubs), free parking, discounts at other clubs and ongoing training. Pension. Holiday increases with length of service.

https://findajob.dwp.gov.uk/details/3219477

Country Club General Manager Brean Leisure Park, Brean Sands Fantastic opportunity to work as our Country Club General Manager at our

£4m development, Brean Country Club at Brean Leisure Park that opened December 2018. Somerset’s brand new wedding and events venue offers a premium facility, service and stunning views towards Brent Knoll and the Mendips. The facility also acts as the club house for our Brean Golf Club Members and visitors.

You will manage all FoH and BoH operations and will be responsible for the daily presentation and management of the Country Club, leading a team to deliver exceptional service. Building a rapport with our golf club members and working closely with our Head Chef and FOH team leaders to deliver weddings & events to the highest possible standard and service. You will drive the business forward and encourage business growth.

This is a hands on role and you be expected to be front of house and representing the business on a daily basis. Applicants must be sales driven to convert all enquiries to bookings.

Benefits include: Competitive salary; free swimming/ entry into Brean Play; online perks; free leisure membership at our gym and golf club; free car parking.

www.breanjobs.com

Bar/Front of House Manager Pine Ridge Golf Club, Camberley We are looking for a Bar Manager to join our team at the very unique Pine Ridge Golf Club, the site of our Head Office for Crown Golf, and recognised as one of the, premiere pay and play golf courses in the UK. Main Job Duties and Responsibilities include: •set objectives and targets for beverage unit/bar •determine staff needs and recruit staff.

•assess development needs and train staff.

•set and monitor quality and service standards for staff.

•communicate company policy, standards and procedures to staff.

•direct and manage staff members to meet standards and objectives.

•ensure staff operate within company policies.

•oversee the preparation and presentation of beverages to meet set standards.

•resolve customer complaints promptly.

•monitor cleanliness and hygiene of bar area •oversee accurate cash-up procedures and ensure. necessary paperwork is complete.

•ensure adherence to cash management procedures.

•ensure adherence to stock control procedures.

•monitor and order supplies.

•confirm that procurement of supplies is on the best possible terms.

Skills and experience •experience in the management of a bar or beverage service operation.

•complete working knowledge of alcoholic and non-alcoholic beverages.

Key Competencies •judgement making.

•decision-making.

•problem-solving.

•team member.

Benefits •Free use of the Golf Course.

•Free use of the driving range.

•Free Parking.

•Holiday entitlement increases with length of service.

•Subsidised food whilst on duty.

For the opportunity to join the Crown Golf Family and start a new and exciting challenge – apply now!

Unfortunately, due to the high number of applications received, we are only able to contact short listed candidates. All applicants must have the right to work in the UK. Experience: Bar Management: 1 year (Required) • Education: GCSE or equivalent (Required)

www.indeed.com CLUB MIRROR 59

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JOBS NOTICEBOARD

For details on how to advertise your club vacancies email info@clubmirror.com

General Manager

Club Manager

David Lloyd, Chelsea Harbour

Snap Fitness, Herne Bay

Competitive salary + Benefits + Bonus 40 hours per week

We have a fabulous and unique opportunity to lead the iconic Harbour Club, Chelsea. Our Club Managers are people-focused and are responsible for recruiting, coaching and developing their team. As a leader it is up to you to engage your management team and help them be the best they can be to deliver things in the David Lloyd Leisure way.

You will have a natural aptitude for business and will be passionate about our Brand standards and implementing our ways of working. Our clubs revolve around our members and you'll spend every second finding ways to do things better, for them.

We are thrilled to be ranked in the Sunday Times 25 Best Big Companies To Work For!

You will have access to a wide range of benefits including FREE Club memberships for you and your partner. This benefit means you can enjoy all that our Clubs in the UK and Europe have to offer in the company of your nearest and dearest. https://careers.davidlloyd.co.uk

Health Club Manager Hilton, Northampton

Looking to join a culture of excellence as a Health Club Manager and be part of the most recognised name in the hospitality industry?

“We are Hilton! We are Hospitality!”

This is not just a job – we offer you a journey of self-discovery, growth and an exceptional career.

Why join the Hilton family as a Health Club Manager?

• Personal Development programmes.

• Worldwide travel perks - up to 30 nights at discounted rates and 50% F&B discounts.

• Industry leading benefits including contributory pension scheme, discounted dental and health cover, and high street discounts.

• 28 days holidays including bank holidays (increasing yearly).

• Complimentary meals on duty and uniforms provided.

As a Leisure Club Manager, you are responsible for managing operations of the club to deliver an excellent Guest and Member experience. A Leisure Club Manager will also be required to achieve the club's annual budget and drive the team to meet and exceed revenue targets.

It would be advantageous in this position for you to demonstrate a Degree in relevant area and a passion for customer service and leisure sector.

www.indeed.co.uk

60 CLUB MIRROR

£22-25k+ (Depending on experience) + Highly Competitive Bonus

SNAP Fitness 24/7 is coming to Herne Bay, Kent! This is an exciting opportunity to join a high quality, exciting and innovative brand with a large UK roll-out plan in place.

We provide state-of-the-art facilities, including a boutique style functional & personal training area and Olympic lifting platform.Take a peek at one of our most recent openings in 2019: https://www.youtube.com/watch?v=W_F1-PS7tB0

The Role. We are looking for a highly motivated, passionate and creative Club Manager with superb organisational skills You must be a professional individual with a genuine interest in health and fitness.

Key Responsibilities include:

• Member Retention & Customer Service • Club Daily Operations

• Management, Training and Development • Sales & Marketing • Health & Safety Experience:

• Management: 2 years (Preferred) • Sales: 2 years (Preferred)

Flexible Working Options Available:

www.indeed.co.uk

Club Support Manager David Lloyd, Chigwell £21,000 – 40 hours per week

You will need to be able to operate in a fast paced environment whilst being pro-active. Day-to-day tasks will include: being responsible for the cleanliness of the pool, managing the lifeguards and keeping the Spa clean. You'll also be the go-to expert for Disability Awareness, as well as basic Health and Safety and all policies associated with Child Safety.

You will also be in charge of monitoring the Club’s Fire Safety routines and keeping everyone aware of the club's Emergency Response procedure. You'll also control the Club’s cleaning and lifeguard rotas and monitor its energy consumption.

You will have access to a wide range of benefits including FREE Club memberships for you and your partner. On a day to day basis you will find yourself working in a state-of-the-art environment surrounded by friendly and passionate colleagues. But most of all, working for us is about having fun. We aim to provide a happy, inviting and safe culture where our ‘We Play’ value is brought to life each and every day.

https://careers.davidlloyd.co.uk

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62 CLUB MIRROR

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CLUB MIRROR 63

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64 CLUB MIRROR

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CLUB MIRROR 65

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