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clubmirror May 2018


2018 Brands Report W ORLD C U P S P E C I A L • A S S O C I AT I O N N E W S • H Q • LE G AL E A G LE



MAY 2018


25 12


10 Rugby Tonight live screening

25 Club Mirror 2018 Brands Report

Become part of the audience as we take over the BT Sport Rugby Tonight studio on May 16.

We present the exclusive annual Club Mirror 2018 Brands Report in association with CGA Strategy.

14 Club Awards 2018

26 Battle of the Brands

Could this be your year? It’s time to shine.

Clubs are now the third biggest sector in the on trade, representing 20% of all licensed premises. And brands play a huge part in this.

20 Free club raceday The Club Awards Gala Dinner returns to Doncaster Racecourse, and in celebration of our 50th birthday we’re offering a free day’s racing to all attendees.

28 Top 10 club spirits brands 30 Top club packaged beers, ciders and RTDs

58 Hospitality Social Media Awards

32 Top 10 club draught cask, keg, ale and stouts

Is your club using social media to engage with members? Then we want to hear from you.

34 Top 10 club draught lagers and ciders


36 Top club wines

06 News

36 Top club soft drinks

Latest news, views and industry insights.



08 Club News Club Mirror takes a whirlwind tour of clubs around the county in the fastest way possible – by social media.

39 Introduction

62 Sporting fixtures

As 32 football teams prepare to tread Russian turf, Club Mirror offers up a guide on making the most of 2018’s spectacular FIFA World Cup.

Coming to a screen near you. looks at May’s key live sporting fixtures.

10 Join in the celebrations

64 HQ Building the Business

With Club Mirror’s 50th anniversary celebrations well underway there are plenty of reasons to celebrate. Care to join us?

40 Fixtures

12 What’s new?

42 Marketing

Latest launches and new brews to consider stocking at the bar.

Marketing matters – attracting the crowds.

Your ultimate schedule of all the tournament’s matches.

Guidance on employment law. Also: important new laws surrounding Acrylamide in food.

66 Energy Could your club get better value from energy contracts? Could you reduce energy consumption by 20% and save money? Here’s how.

44 Club kitchen 17 Clubs set to celebrate Join us on November 29 in Doncaster for the club event of the Year. And enjoy a free raceday on November 30 to boot.

Give your goal-mad members a grilling this summer with the hottest footie feast in town.


68 Legal Eagle Clarification from the Home Office on extended hours. Plus: club premises certificates, closure notices and cumulative impact assessments.

49 Association news – CORCA

75 Theft – don’t leave your club exposed

70 Better Buying

Minutes from CORCA’s most recent meeting.

When did you last check that your maintenance equipment is still safely where it should be?

Want to cut club spending while increasing efficiencies? Well now you can.

76 Plans to help the on-trade

72 Racing Club

HEINEKEN UK’s plans to boost the on-trade.

Fancy a day at the races? Then take advantage of our discounted raceday tickets.

50 Association news – CMAA CMAA World Conference review.

53 Association news – CAMRA Results of the Campaign for Real Ale’s AGM.

77 Web design – keeping it clean

54 Association news – CIU

Many website designers create overly busy websites. But is this really what users want?

The CIU’s annual Trade Show and Dinner hosted clubs from across the UK.

78 CIU Beer & Trade Show, Blackpool

58 Hospitality Social Media Awards

Showcasing just some of the exhibitors who attended the CIU’s April exhibition.

Is social media making a real difference to club business? Then it's time you were recognised. FIFA

80 It’s Classified!


Club-supporting suppliers to the fore.


Aon Risk Solutions Enterprise | Affinity

Aon Specialist Insurance for Sports and Social Clubs Market-leading cover with 10%* discount for new Aon clients At Aon, we have specialised in arranging insurance for Sports and Social Clubs for over twenty years. Our client managers have an in-depth understanding of the risks that owners and managers of clubs face, and can arrange a policy that caters to a wide range of clubs. Call us today and we will look to save costs on the price of your current insurance provider by 10%.* Why arrange your Sports and Social club insurance through Aon? • We are confident that we can deliver competitive premiums • Dedicated Client Manager to support you

£100 Material Damage Excess

£2,500 for cover in each gaming machine, up to £10,000 in total Total cover £10,000

Property in the open covered up to £5,000

Engineering cover up to £1,000,000, cooling equipment, boilers, air conditioning units

John Mckie 0345 004 0515

• Arrange market leading cover solutions • Get access to exclusive HR and Health & Safety Solutions for Clubs at discounted rates via our partnership with Citation

To arrange a quote contact:

Directors and Officers limit of indemnity £250,000

* New Aon clients only. Must not hold a current policy with Aon. Subject to qualifying criteria; No claims in the last 3 years; Satisfactory postcode check (such as but not limited to high risk flooding areas, theft and malicious damage); Insurance has not been cancelled or declined in the past; Premises are not unoccupied or unfurnished; Business description is a CIU Club, Other Social & Welfare Club, CISWO Club or Sports Club; Buildings are valued at no more than £1,000,000; Stock limit doesn’t exceed £50,000; and do not operate door staff, regular ticketed events or live entertainment more than twice a week. Evidence of competing terms must be obtained from an Insurer that meet Aon’s security rating requirements and cover must be of a comparable basis to the quotation arranged by Aon. This offer can be withdrawn at any time. Terms, conditions and exclusions may apply. Maven Sports and Social Club Insurance arranged by Aon UK Limited and underwritten by Maven Underwriters which is a Managing General Agent operating under a delegated underwriting and claims handling authority on behalf of Aviva Insurance Limited and Allianz Insurance plc. Maven Underwriters is a trading name of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority. Citation Limited is an approved Introducer Appointed Representative of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority. FP.ENT.1784.MH

Monday – Friday 9am - 5pm



Clubs rank as third biggest sector in the on-trade So who’d have guessed it? Clubs are now the third biggest sector in the on trade, representing 20% of all licensed premises. Well actually, that’s not a surprise to most of us in the club business but you can bet it’s an eye-opener to some. And – surprise surprise – well-known brands play an important part in this. So with eyes wide open, we’re delighted to present the Club Mirror 2018 Brands Report in association with CGA Strategy. Have a look at the top ranked brands in our featured six categories. Does this reflect you club bar? Do your supplier representatives appreciate the value of all that you do? Time to raise the bar. The bar will certainly be raised high with the advent of the World Cup, so be sure to make the most of all that your club-supporting suppliers can offer you. Because with every single licensed premise aiming to become the next best thing to sitting on the sideline, clubs need to stand out from the crowd. Sidelines, in fact, are not something clubs put up with as they continue to maintain their role at the hub of their communities. From the youngest members to the oldest matriarchs, clubs remain unique in their ability to bring whole generations together – and long may that remain so. Take a look at just a few of the Associations who are deeply embedded in clubland on pages 49-57. And look out for our June issue, where club associations across the board explain their roles and importance to our very special sector. Now for the good stuff – or even better stuff. You know how good your club is. You know how hard you work to ensure those doors keep swinging wide open, so it’s time to shine. Enter the Club Awards, enter the Social Media Awards. Show the members, the community and the world at large what a grand job you’re doing. And get November 29 in your diary, because I hope to see you at the Gala Dinner in Doncaster!

Caroline Scoular Editor, Club Mirror

P.S. Rugby fans – don’t forget to join us at the BT Sport Rugby Tonight takeover on May 16. It’s a unique and unmissable event. See page 7 for details.

Mike Braidwood

Chris Colverd

Sean Ferris

Karen Foreman

David Foster

Larry Hardcastle

Jonathan Hardy

David Lucas

Leigh Ann Ogilvie

Justin O’Regan

Victoria Romero-Trigo

Jill Slingsby

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby, Karen Foreman Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie Circulation Jon Hardy Accounts Andrew Soles Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email:;;; ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products. CLUB MIRROR 5

CLUB NEWS BT Sport to show Tyson Fury comeback fight BT Sport will exclusively broadcast Tyson Fury’s heavyweight comeback fight on Saturday, 9 June, having signed a new deal with Frank Warren and Queensberry Promotions Ltd. Bruce Cuthbert, Director Commercial Customers, BT Consumer, said: “We know how popular boxing has become in pubs and clubs, and with a fantastic line up of Fight Nights to look forward to at pub and club-friendly times, including the return of Tyson Fury in June, it’s set to be a sizzler.” Frank Warren said: “I’m delighted that BT Sport has extended its partnership with myself and Queensberry Promotions. The first year of our partnership has seen us deliver some outstanding fights and we look forward to some even bigger nights in 2018 and beyond, whilst continuing to do what we do best: developing the next crop of star boxers.” BT Sport also confirmed that later this year it will be launching its own Pay-Per-View events on BT Sport Box Office. Golf proves draw for out-of-home Golf continues to be an important footfall driver for bars with the recent out-of-home viewing figures released for The Masters, the first golf major of the season. An audience of almost a million pub goers watched on Sky Sports as Patrick Reed claimed his first Major over the four days of the tournament - an increase of nearly 40% compared to last year, said the company. Tracy Harrison, Director of Marketing at Sky Business, said: “The variety of sporting content shown on Sky remains unrivalled. We show more pub-packing favourites, helping our customers to position their venues as the home of sports, which in turn attracts custom, increases dwell time and helps make them money.” Sky Sports will be showing The US Open which takes place in June along with The Open Championship (July) and the Ryder Cup (September). Sky Sports will also screen ongoing action from the PGA and European Tour, with live golf showing every week.


Hospitality Social Media Awards 2018 The second Hospitality Social Media Awards (HoSMA) have now launched. Social media is a game changer for clubs and the on-trade. The Awards were launched to encourage and applaud this, with finalists across all areas of the hospitality industry, from football and golf clubs to tennis clubs, pubs, hotels and restaurants, all coming under one roof to share successes and learnings. Is your club using social media to engage with members? Is social media making a real difference to club business? Then we want to hear from you. •Turn to pages 58-61 for details.

Pace Yourself Plus launches New National Alcohol education charity Drinkaware and The Racecourse Association have launched ‘Pace Yourself Plus’, an enhanced version of the successful ‘Pace Yourself’ responsible drinking campaign. Pace Yourself has been running for five years at all 59 Racecourse Association courses in Great Britain. It is designed to help the 6m people who visit racecourses every year to enjoy the experience, by encouraging people to ‘pace themselves’. Messages about alternating every alcoholic beverage with a soft drink or free tap water, eating during the day and tracking their drinking are communicated via various channels at racecourses, including posters, race day programmes, big screen adverts and POS at the free water stations.

Minimum Wage rates Rommel Moseley, Director of Business Development & Partnerships at Drinkaware, said: “The Pace Yourself campaign was introduced as a way of encouraging racegoers to think about and moderate their alcohol consumption over what can be a very long day, and make the most of the event. We’re delighted that the Racecourse Association is continuing to help racecourse customers make informed decisions about their drinking and enhancing the campaign through Pace Yourself Plus.”

New National Minimum Wage and National Living Wage rates came into place on 1 April, 2018. Workers must be at least school leaving age (16) to get the National Minimum Wage. They must be 25 or over to get the National Living Wage. The new hourly rates are as follows: • £7.83 for workers aged 25 and over (the National Living Wage). • £7.38 for 21-24 year olds. • £5.90 for 18-20 year olds. • £4.20 for 16-17 year olds. • £3.70 for apprentices aged under 19 or in the first year of their apprenticeship.

Gordon Ramsay to play for Soccer Aid World XI Gordon Ramsay will play for Usain Bolt’s Soccer Aid World XI in this year’s Soccer Aid for Unicef match on ITV. Usain Bolt will lead out the Soccer Aid World XI team and the celebrity chef and restaurateur becomes the first official signing of the new-look squad, with Sir Mo Farah (four-time Olympic champion) having been

announced earlier as playing for England. Soccer Aid for Unicef was launched and co-founded in 2006 by Unicef UK Ambassador Robbie Williams and Jonathan Wilkes, and has previously featured footballing royalty including Maradona and Ronaldinho. The international friendly match will take place at Old Trafford on Sunday 10 June, just

four days before the FIFA World Cup in Russia begins. Over £24 million has already been raised through Soccer Aid over the last 12 years. The game will be broadcast live on ITV and kick-off is scheduled for 8pm. Tickets are priced between £10 and £50 and are on sale now at or by calling 0161 444 2018. • Visit

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It’s time to shine

If you haven’t entered the Club Awards before, then make sure 2018 is the year that you do. From football clubs to rugby clubs and from social clubs to political clubs, and everything in between, we look forward to your entry, both old friends and new. The Club Awards Gala Dinner celebrates clubs across the UK and provides the perfect opportunity to meet up with fellow clubs to share ideas and issues while having a lot of fun along the way.


This year a self entry form has been introduced which can be completed at the club. This is in addition to the traditional method of entry where judges contact the clubs directly. “A number of entrants told us that they believe they can provide a better account of their club on paper as opposed to a oneon-one interview,” said Head of Judges Caroline Scoular. “We’ve taken that on board and now introduced a self-entry form

alongside our traditional judging mechanics.” • Turn straight to page 14 to enter.

Windsor & Eton Brewery Rugby Tonight Takeover – join us on May 16 gains Royal Warrant Windsor & Eton Brewery has been granted a Royal Warrant of Appointment as Brewer to Her Majesty the Queen. To become a Royal Warrant Holder a business must have supplied goods or services to a Royal Household over a minimum of five years. The award entitles businesses to display a designated Royal Coat of Arms on its products, stationery, premises and vehicles. The brewery celebrated its eighth birthday on St. George’s Day, 23 April.

As the rugby season heads towards what is sure to be an exciting conclusion, how about joining Martin Bayfield, Ugo Monye, Lawrence Dallaglio, Austin Healey, Ben Kay et al in the Rugby Tonight studio in London on Wednesday, May 16? Club Mirror and sister titles Sports4Bars and Club Rugby are once again taking over the audience for Rugby Tonight, BT Sports’ popular weekly rugby magazine programme. The programme goes out live at 8pm

All for charity

Suppor ted

Acquisition of Matthew Clark


The Wooden Spoon The Wooden Spoon supports disadvantaged and disabled children, all inspired by rugby roots – Passion, Integrity, Teamwork and Fun. Wooden Spoon is the children’s charity of rugby. From sensory rooms, specialist playgrounds and sports activity areas to respite, medical and community care, it funds around 70 projects each year that support disadvantaged and disabled children. Since being founded in 1983 it has distributed in excess of £24 million, helping over 1 million young people. When England hit the bottom of the tournament table during the 1983 Five Nations Rugby Championship, five England supporters sought solace in a Dublin bar after witnessing a 25-15 defeat to Ireland at Landsdowne Road.

A few months later, the round at Farnham Golf Club in Surrey raised more than £8,500, with the money used to provide a new minibus for a local special needs school. And so Wooden Spoon was born. There, they were presented – in good humour – with a wooden spoon, wrapped in an Irish scarf and served on a silver platter. On that night, Peter Scott - now Life-President and an MBE - resolved to hold a golf match to see who would have the honour of keeping the tonguein-cheek gift.

with drinks and snacks from 6pm and rehearsals at around 7pm. The team will be on hand to welcome guests from 5pm. It will be a great night of rugby-related banter so don't miss out. Simply email to register your interest: or call us on 01753 272022.

Contact details

Wooden Spoon Sentinel House, Ancells Business Park, Harvest Crescent, Fleet, Hampshire. GU51 2UZ t. 01252 773 720 e.

C&C Group Plc has acquired Matthew Clark, Bibendum and their trading subsidies. Andrea Pozzi, C&C Group COO said: “We are thrilled to have acquired these great businesses, and I would like to assure you that, with the support of C&C Group plc, the teams are working around the clock to not only get our service back on track, but to build a stronger business for the future.” Matthew Clark, Bibendum, Walker & Wodehouse, Catalyst PLB, CDC, Peppermint Events and Elastic said that all contracts will be upheld and outstanding supplier payments made. Scheduled retrospective discount payments will also be honoured. C&C Group Plc C&C Group plc owns, manufactures, markets and distributes branded beer, cider, wine, soft drinks and bottled water. CLUB MIRROR 7




Club Mirror takes a whirlwind tour of clubs around the county in the fastest way possible – by social media.

Share your news and links with us at Follow sister title at and don't forget to enter the Social Media Awards. See pages 58-61 in this issue. CLUB MIRROR 9


Join in the celebrations With Club Mirror’s 50th anniversary celebrations well underway, here’s a quick look at what we're up to. Next up? It’s a Birthday celebration at the House of Commons. Care to join us? By Royal Appointment! Windsor & Eton Brewery has its own reason to celebrate having been awarded the Royal Warrant - a seal of approval if ever there was one. They've also celebrated a birthday recently, so plenty of reasons to party. Fancy joining us? You know the drill. email

Fancy being on telly? Want to form part of the audience as we take over BT Sport's Rugby Tonight studio? May 16 is the date so don't leave it too late. (More details on page 7 of this issue.) email or call in on 01753 272022.

All for Charidee See you at Tee Time? Well actually, it’s breakfast and lunch. Yes, if golf’s your game – whatever your handicap – then how about a grand celebratory four-ball outing on the fairways of Nevill Golf Club in Kent? And you’ll be helping a worthy cause along the (fair)way. More info from - you guessed it - When? Wednesday, 4 July, 2018. Arrival from 12pm; tee off at 1.30pm. Where: The Nevill Golf Club, Benhall Mill Road, Tunbridge Wells, Kent TN2 5JW.


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JOIN IN THE CELEBRATIONS – HERE’S HOW To join in any of these celebrations just email us on with the subject line Birthday Celebrations. And if your club has any reasons to be cheerful related to the figure 50 – 50th member, 50 years of service, 50th beer festival – then drop us a line to the same email address.




So what’s new? Latest launches and new brews to consider stocking at the bar. CIDER COMPANY LAUNCHES NEW VARIANT Dry Cider is made with three apple varieties – Harry Masters Jersey, Dabinet and Michelin – which deliver a traditional West Country cider character. It has a full, fruity flavour with a long, dry finish – owed to the tannins in these apple varieties. Patrick Gardner, General Manager at Cornish Orchards, said: “We’re really excited about this new product. We looked at typical draught cider ranges available at the bar and noticed there was a definite gap in the market for a drier, less sweet option. Dry Cider is perfect for the drinkers who are looking to move away from the sweet ciders that currently dominate the market.” Dry Cider is available in keg and 500ml bottles. • OLD MOUT’S FIRST ALCOHOL-FREE CIDER New Zealand-born cider, Old Mout has released an alcohol-free cider for the first time, in response to the growing demand from consumers for more no and low alcohol beverages. Launching in a Berries & Cherries variant, this cider offers a new option for drinkers to enjoy exotic fruit cider, says the company. Emma Sherwood-Smith, cider director at HEINEKEN said: “Old Mout is a real success story. Drinkers love it and its unique proposition means it’s got huge stand out. Our quirky kiwi will now be adorning an alcohol free version which means for the fifty per cent of us who are looking to moderate our alcohol intake, there is a much-loved, expertly crafted alcohol free cider to enjoy. Old Mout Alcohol Free is available in 500ml bottles. • CARLSBERG 1883 LAUNCHED Carlsberg UK’s rebrew of the world’s first quality lager, Carlsberg 1883, is available exclusively in the on-trade until June. Brewed in Denmark, Carlsberg 1883 is a Danishstyle dark lager, full-bodied and rich in malt and caramel. It is brewed using Carlsberg’s original 134year old yeast, commemorated by the Carlsberg Rebrew project.


Liam Newton, Vice President of Marketing for Carlsberg UK, said: “We’re proud of the role Carlsberg has played in the history of brewing. Carlsberg 1883 celebrates the discovery of the purified yeast strain that was shared with brewers worldwide to secure the consistent qualities of beer, as we know it today. • MALTSMITHS UNVEILS NEW LOOK Maltsmiths has launched a bold new design on its IPA and lager in a bid to further drive sales. Launched to bridge the gap between premium lager and craft, Maltsmiths’ new look is designed to increase stand out and to encourage ‘craft curious’ consumers to trade up. Available nationwide, Maltsmiths American style IPA and Pilsner style Lager is brewed at the Caledonian brewery in Scotland and is being introduced across lens badges, tap handles, glassware and POS. Maltsmiths Lager will also be available in 330ml cans. Sam Fielding, Brand Director at HEINEKEN said: “Maltsmiths is the perfect gateway into craft beer – its beers are created for curious drinkers that love lager, but want an experience and a taste that’s a little bit different. The new branding reflects this positioning, and offers a point of difference – ultimately driving strong sales for licensees as people trade up.” • INTRODUCING RADNOR PLUS ENERGY DRINK RANGE Radnor Hills have been on a mission to create the perfect range of enhanced water products that are full of natural goodness and an ideal on-the-go hydration source, energy booster or new ‘gym buddy’ for members living busy, active lifestyles. Made using natural ingredients, the Radnor Plus Energy range is created using natural Guarana and Ginseng extracts which, says the company, helps to restore and enhance well-being and when blended together create a natural caffeine kick to support energy levels. Available in two flavours, Lemon and Lime and Cranberry and Raspberry, it is naturally sweetened with fruit extract and stevia, containing 30 calories and

70mg of Caffeine. Radnor Plus Protein is designed to support those training on weight loss or calorie controlled diets, with each bottle delivering 20g of whey protein, sweetened with stevia. • SPANISH STOUT TAKES GOLD IN NEW BEER COMPETITION A stout from a brewer in Spain’s Basque country has taken the only Gold medal at the inaugural London Beer Competition, leading a field of 21 medal winners. The London Beer Awards were launched in late 2017 by Beverage Trade Network, assessing entrants for a combination of taste, packaging and value for money. THE MACALLAN 1926 BREAKS WORLD RECORD WITH $US1.2M SALE Two rare bottles of The Macallan 1926 have set the world record for the most expensive whisky bottles ever sold after they changed hands for $US1.2m. The pair are labelled with original artworks by renowned artists Sir Peter Blake and Valerio Adami. The bottles were sold by Le Clos, the DubaiAirport based luxury spirits retailer, to an international businessman for his private collection, each bottle fetching US$600,000. • 2018 INNOVATION CHAMPION COMPETITION ANNOUNCED Funkin’s 2018 Innovation Champion competition has been announced with the winner landing a one year, part-time contract with the fruit purée brand, a prize worth upwards of £6,000. The winner will also receive £500 and a trip to industry event Bar Covent Berlin. To enter, bartenders must create an original Funkin cocktail that they believe will be a top-selling cocktail in 2019. The competition closes on 6 August, 2018 •


Feel the Fury on BT Sport

Tyson Furyâ&#x20AC;&#x2122;s comeback ght on June 9th is only on BT Sport with more top ghters exclusively live from the Autumn.

Search BT Sport Boxing



Be There









Tyson Fury will ght exclusively live on BT Sport on June 9th. Other ghters listed will be available to both BT Sport and Boxnation customers until 01/10/18, after which they will be exclusively live on BT Sport. All ght information is subject to change.


Time to shine 2 0 1 8

Enter the 2018 Club Awards

The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs. Could this be your year? It’s time to find out. Deadline – June 30, 2018.


f you haven’t entered the Club Awards before, then make sure 2018 is the year that you do. From football clubs to rugby clubs and from social clubs to political clubs, and everything in between, we look forward to your entry, both old friends and new. The Club Awards Gala Dinner celebrates clubs across the UK and provides the perfect opportunity to meet up with fellow clubs to share ideas and issues while having a lot of fun along the way.

JOIN THE JOURNEY – WHY ENTER? Clubs use their success to: • Raise the club’s profile. • Gain coverage in the local press and media. • Encourage new members. • Thank existing members for their support. • Show that the club is spending members’ money for their benefit. • Celebrate clubland in all its forms with fellow clubs from across the country.

IT COULD BE YOU So, do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest? Time to find out. HOW TO ENTER There are two ways to enter the 2018 Awards. 1. Fill in the form opposite and one of our judges will give you a call. 2. Request a self-entry form, complete it and return it to us via email or post. Alternatively, just email your preference to and we'll take it from there. Simple as that. We look forward to your entry – good luck! DEADLINE – JUNE 30, 2018


HOW TO ENTER Please tick preferred option

n I would like one of the Club Awards judges to contact me to discuss the club. OR

n Please send me a self-entry form. Which categories would you like to be considered for? (Please tick as many/few boxes as you wish. The judges may also enter you in other categories which they believe you excel in.)

n Bar Manager/Bar Steward of the Year (Q)

n Green Club of the Year (AG)

n Bowls Club of the Year (S)

n Innovative Club of the Year (AI)

n Business Initiative of the Year (R) n CAMRA Club of the Year (T)

n Catering Club of the Year (U)

n Catering Club of the Year – Golf (V) n Charity Club of the Year (W) n Committee of the Year (X)

n Community Club of the Year (Y) n Cricket Club of the Year (Z) n Darts Club of the Year (AA)

n Entertainment Club of the Year (AB) n Family Club of the Year (AC)

n Football Club of the Year (AD)

n Grounds Team of the Year (AH)

n Manager/Secretary of the Year (AJ) n Marketing Club of the Year (AK)

n Membership Club of the Year (AL) n Racing Club of the Year (AM)

n Refurbishment Club of the Year (AN) n Rugby Club of the Year (AO)

n Sports Club of the Year (AP)

n Sports and Social Club of the Year (AQ) n Tennis Club of the Year (AR)

n Traditional Club of the Year (AS)

n Turnaround Club of the Year (AT)

n Golf Club of the Year – under £1m turnover (AE) n Website of the Year (AU) n Golf Club of the Year – over £1m turnover (AF)

n King of Clubs (AW)



Job title:





____________________________________________________________ ____________________________________________________________

Postcode: ____________________________________________________________ Tel:




DEADLINE – JUNE 30, 2018 CONtACt thE CLUb AWARDs tEAm: bY POst: Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX ONLINE: bY EmAIL: Email your details to bY PhONE: Call in your details to 01753 272022 bY FAX: Fax this page to 01753 272021 OR UsE thIs QR CODE



The Club Awards are unique. Now in their 27th year, they are the only Awards for the Club Sector. Come and join us on November 29 at Doncaster Racecourse and enjoy an evening of fun and entertainment with clubs from across the country.


JOIN US FOR THE CLUB EVENT OF THE YEAR The Club Awards Gala Dinner is now in its 27th year, well known for providing the perfect informative – and fun – way to network with suppliers and fellow clubs. Come and join us for a night of celebration and fun. Open to all clubs, this is the must-attend event of the year. Complete the form below, or email us on


29 November, 2018, Doncaster Racecourse

2 0 1 8

• Complimentary drinks reception

NAME: ________________________________________________________

• Three-course gala dinner

POSITION IN CLUB: ___________________________________________

• Entertainment with celebrity host

CLUB NAME AND ADDRESS: ____________________________________

• After dinner entertainment


• Complimentary ticket to Doncaster Racecourse the following day for each guest


Please note: Any clubs which go through to the finals will be offered two FREE tickets and the cost of these tickets will be refunded to the club.

n I would like _______ (STATE NUMBER) tickets @ £55 + VAT

n I would like ________ (STATE NUMBER) table/s for 10 @ £525 + (Total inc VAT: £66).

n I will/will not take up my free tickets for racing on 30 November. VAT (Total inc VAT: £630).

(One ticket per Awards/Gala Dinner guest.)

CONTACT TELEPHONE NUMBER: _____________________________ EMAIL ADDRESS: _______________________________________________ SEND COMPLETED FORM TO CLUB MIRROR: BOOK ONLINE: or use this QR code BY EMAIL: BY POST: Club Awards, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX BY FAX: 01753 272021 OR CALL: 01753 272022




Doncaster Racecourse gets ready for Club Awards

Following the success of last year’s event, the Club Awards return to Doncaster Racecourse on 29 November, 2018. And in celebration of Club Mirror’s 50th birthday, we are once again offering free racing on the following day. Are you ready to join us?


ll Club Awards finalists and Gala Dinner guests are invited to join us for an exciting day’s racing on Friday, November 30. “A spectacular and sociable day’s racing in November will be the perfect way to keep the Club Awards celebrations going,” says Karen Foreman from the events team. “The atmosphere will be electric and we’re delighted to have worked with the racecourse to secure free tickets for all of our Club Awards guests in our year of festivities." • To enter the Awards, turn to page 14.


HOW TO GET TO THE CLUB AWARDS DONCASTER RACECOURSE 29 November, 2018 By road Excellent links to the motorway network – M1(jnc 32), M18 (jncs 3/4), A1M (jnc 36) and the M62. Free Club Awards parking • On Thursday November 29, all parking is free in car parks A and C. • On Friday, November 30 (race day) car park C is free; car park A costs £5 (can be bought on the day or booked in advance from the racecourse reception). Drop-off and collection points Coaches and minibuses - car park C. Cars - car park A. (Drop-off and collection is prohibited on Leger Way.) By rail The Racecourse is two-and-a-half miles from Doncaster Train Station. There is step-free access, ramps from train, wheelchairs available. Examples of rail travel times: Birmingham – 1h 47m (direct); Cardiff Central– 4h 11m (1 change); Leeds – 30m (direct); London (Kings Cross) – 1h 38m (direct); Manchester (direct) – 1h 15m

Doncaster is one of the oldest established centres for horse racing in Britain, with records of regular race meetings going back to the 16th century. In 1776 Colonel Anthony St. Leger founded a race in which five horses ran. Now, 241 years later, that race has become Doncaster’s prestigious four-day St. Leger Festival, the premier sporting occasion of the autumn calendar.

National Rail enquiries: 08457 484950; Travel from the station to the course • Buses – frequent. Approx 18-20 mind to course. • Taxis – station taxi rank. Doncaster Station Taxis will accept pre-bookings/late night bookings. Tel. 01302 368 636. Also many local firms. By air Robin Hood Airport Doncaster Sheffield is less than seven miles from Doncaster Racecourse, within easy reach of Manchester, Leeds Bradford and East Midlands airports.


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* CGA P10 On Trade 2017


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Brands Report 2018 For the fifth year running Club Mirror and CGA Strategy are publishing the Club Mirror 2018 Club Brands Report, where we exclusively reveal the Top 10 club brands in six categories. The annual report identifies which are the club stalwarts, which are the new favourites and which are earning their place on the club bar.


verall, there are more than 2,500 identifiable clubs across Great Britain representing 20% of all licensed premises. This is the third biggest grouping in the on trade. In terms of drinks volumes the club sector is at 17% of drinks volume sales, making it the third biggest sector, helping to underline its continuing importance in broader terms. The club market continues to see change. Much has been reported on the Pubs, Hotels and Restaurants sectors, but the world of clubs is no different in its transformation. There is much activity and exemplary quality offerings for on trade customers with the quality of clubs rising continually as exemplified at the 2017 Club Awards. The future of the club sector remains bright, there is much ongoing activity to improve the quality, support the market, and extend the offer and appeal of clubs to the most important element of all – the consumer.

Clubs across Great Britain represents 20% of all licensed premises. This is the third biggest grouping in the on trade. In terms of drinks volumes the club sector is responsible for 17% of drinks volume sales, making it the third biggest sector.

Battle of the Brands Top 10 club spirits brands Top club packaged RTDs Top club packaged ciders Top club packaged world lagers

26 28 30 30


Top club packaged standard lagers Top club packaged stout Top club packaged ales Top 10 club cask and kegs

30 30 30 32

Top club draught lagers Top club draught ciders Top club still wine brand Top club soft drinks

34 34 36 36




Battle ofthe brands Clubs are now the third biggest sector in the on trade, representing 20% of all licensed premises and 17% of volume sales. The role that brands play at the club bar is a huge factor in this. Matt Eley reports.


he battle for the leisure pound is well documented. But what’s not so well documented is what a good job clubs are doing in the fight. Nevertheless the challenges are all too apparent to clubs. And they’re clearly rising to this, providing more and more reasons for members to visit their club – an essential now, given statistics from ONS (May 2017) that one in five UK adults state that they no longer drink any alcohol at all. Those that do, are doing so in greater moderation with more emphasis being placed on quality than volume, according to the same source. In many instances the brands that are adapting to this changing market and providing support to their customers are the ones that continue to perform well. At the club bar, however, club stalwarts remain an essential key to success, all supported by innovation and new serves. Beer If you lived your life on social media and never actually entered a club or a wet-led bar you’d be forgiven for thinking that craft beer was all that existed in this country. It continues to dominate beer conversations and news articles and has been largely responsible for reinvigorating the category. However, craft remains the cool kid in the corner and is still comfortably outnumbered by mainstream products. Jerry Shedden, Category and Trade Marketing Director at brand owner Heineken  UK, says: “There’s no doubt that the British beer scene is more exciting than ever before with more choice than ever, but it’s really important to keep perspective on those beers that are loved by millions. “If craft beer was grouped together as one brand, John Smith’s would still be bigger – it’s the number one ale brand in the UK.” And it remains the number one cask or keg beer in the Club Mirror 2018 Brands Report, leading the way from other perennial favourites such as Guinness, Worthington’s and Tetley’s. Customer loyalty is a key factor here, and according to Shedden, when John Smith’s is removed from the bar, total draught sales drop by 20 per cent. Loyalty is a two-way-street and John Smith’s has supported the sector with campaigns such as the Paddy McGuinness-fronted Only Ordinary by Name, which searched for pubs and clubs with amazing stories. Venues are also supplied with quiz and darts kits to help drive trade, along with a customer loyalty scheme to rival anything the coffee shop up the road might be doing. It is the traditional brands that dominate in lager as well, with Carling leading the way from Foster’s,


John Smith’s remains a stalwart at the club bar. Carlsberg and Stella, on draught. One significant mover on the bar is Marston’s Pedigree, which has jumped a couple of positions in this year’s report. It is up in both keg and cask formats with a rebrand giving Marston’s a good opportunity to discuss the beer with customers. Thom Winter, Marston’s category manager for the on-trade, explains that cask can be viewed as the craft beer of clubland. He says: “Cask is down in clubs in terms of volume, -2.4 per cent, however

value is up +3.3 per cent, which is impressive in comparison to the rest of the GB Market. Where craft is considered to be predominantly keg in town centre/city centre bars, the flavour profile and pour of cask suits the drinker more in clubs and is largely considered as their craft beer offer, so the challenge should be seen more as potential, as all drinkers now seek better, more premium products.” Keeping cask in prime condition is essential to its success but so too is providing options for customers.

With an ever expanding portfolio, Pedigree is still top of the Marston’s tree when it comes to clubs.

Premium and super premium spirits are seeing a rise in popularity. Thom adds: “Range is one of the most important aspects of a venue and will help recruit new members. Providing a breadth of beer categories rather than a depth of one specific category is the easiest way to get more value through each tap.” Cider If you compare cider to beer you can swap the term ‘craft’ for ‘flavoured’ and see clear parallels. Yes, fruit variants in both bottle and draft are driving growth in the category but mainstays still provide the bulk of the volume. One significant difference between cider and beer is that there is growth in the on-trade, whereas in beer, the growth in the overall category is underpinned by strength in the off-trade. Strongbow is the dominant performer, with Original the number one brand in clubs. Dark Fruit is at number three – impressive considering it was only launched in the on-trade four years ago. Jerry Shedden explains: “Although flavoured cider continues to drive the draught cider market, apple still continues to lead the charge in terms of volume. Club owners should therefore remember that although consumers want to try new flavours, they don’t want to be challenged every time they go for a drink.” The loyalty to Strongbow is similar to that seen with John Smith’s and Carling. It is trusted as a product and a brand. This is backed up by support such as SmartDispense which sees Heineken provide help around temperature, glassware and the perfect pour. Another good summer will no doubt return more

impressive numbers for cider, which saw 14m extra pints sold in the last 12 months RTDs The balance of power has shifted in RTDS, with VK climbing above the long-time category leader WKD. Jen Draper, head of marketing at Global Brands, puts the success of VK down to providing value and support to customers as well as investing in the future of a category that has been in decline. “We try to be as bespoke as we can and we try to deliver brand messages that can be delivered in different ways in different environments. What we do in the late-night environment doesn’t necessarily translate to a circuit bar or social club,” she says. And it isn’t just VK. Jen says the sector is brimming with innovation. “RTDs had become a bit of a dirty word. What we are trying to do as a company is get people to think differently about RTDs, in terms of both trade and consumers. Cocktails in cans are RTDs. We have a premium G&T in a can with Franklin & Sons and Portobello Road, we have the All Shook Up espresso martini. “We have the Crooked Brew Company which is 100 per cent natural flavours and colourings. It’s not as sweet but it is craft soda within RTDs.” Spirits and Soft Drinks ‘Not as sweet’ is also a key phrase for soft drinks with the sugar tax and consumer demand leading to recipe changes at companies such as Coca-Cola European Partner (CCEP) and Britvic. The former alone has reformulated or introduced 32 lower-sugar drinks since 2005.

It is a sector in growth and one that is of increasing importance to clubs. But once again, while the shift is evident, the number one brand remains a classic. Amy Burgess, Trade Communications Manager at CCEP, says: “For all consumers, choice is key, and licensees should look to stock a variety of options, whilst offering lighter variants of their best-selling drinks where possible. Cola remains the biggest seller, with more than half the share of the market and the Coca-Cola portfolio continues to be Britain’s biggest soft drinks brand in the GB on-trade.” She adds that clubs should also think about different drinks for different occasions. “What a consumer wants to drink on a Saturday night is very different to someone visiting an outlet at 11.30am on a weekday to catch up on emails,” she says. “As such, ensuring a quality experience for soft drinks as well as alcohol is critical so that they don’t miss out in what is an extremely competitive landscape for day-time, out-of-home moments.” Premium serves are another way for owners to increase returns, evidenced by the variety of mixers now available in the market. This has helped the spirits sector, where Diageo dominates with brands such as Smirnoff Red, Gordon’s and Captain Morgan leading the way. “Premium and super premium spirits are seeing a rise in popularity with tipples such as gin, dark rum and vodka the front runners of the trend. This has influenced the mixer market with people looking for premium products to pair with their favourite spirits,” says Amy.





There are few better ways to lift the spirits of bartenders and members alike than to have a robust and diverse range on the back bar. And the club market is no exception to this.


ith the range of spirit-based trends we are seeing in the wider market, not least the Gin Revolution and growing Cocktail Culture, any stockist can seek to capitalise on these by ensuring the right range of spirits. An increasingly competitive market means continuing to appeal to customers and recruiting new ones is becoming more challenging by the day. That means that the range at the bar becomes ever more important. Whether this is done by stocking a premium gin or two, offering a single malt as a trade-up to the staple blended whisky, or maybe getting in that bottle of Sambuca, clubs can feel the benefit of offering a good spirits range.


#1 Smirnoff Red

ABV: 37.5% Diageo GB

#2 Famous Grouse

Still the largest of the spirits categories, the stalwart and versatile spirit of Vodka is a staple component of any back bar. Unsurprisingly, the goliath of Smirnoff Red leads the charge in both vodka and spirits in clubs.

#3 Gordon’s

ABV: 37.5% Diageo GB

With Premiumisation shaping the market, many would have thought Blended Whisky to be a category under threat, The Famous Grouse maintains its position as the number one whisky in clubs, however. This ever popular brand is undoubtedly an expedient addition to the bar.

#4 Bell’s

With Gin the hottest topic in the trade among spirits categories, it is not a shock to see the category leader feature in any key brands list. With additional expressions like Gordon’s Pink Gin and Gordon’s Sloe Gin also gaining traction in the market, it remains by far the leading brand in this exciting and bourgeoning category.

#5 Captain Morgan Spiced Rum

ABV:35% Diageo GB

ABV: 40% Maxxium

#6 Bacardi Carta Blanca

ABV: 40% Bacardi Brown-Forman Brands Any list of leading spirits brands would not be complete without the American icon of Jack Daniel’s. The brand has also released a number of Premium expressions in recent years, including Single Barrel and Gentleman Jack, for those looking for a trade-up from the classic JD and Coke.

ABV: 37.5% Bacardi Brown-Forman Brands The instantly recognisable brand of Bacardi is unmatched in the category of White Rum and a necessity for any stocking list. The classic Cuba Libre serve is not the only way to enjoy Bacardi as it has proven to be a pioneer in the cocktail market in recent years too.

#8 Jägermeister

One of the most recognisable brands in the Cognac category, Courvoisier is a prestigious addition to the back bar that is guaranteed to deliver quality and premium status. Excellent served neat in a warm glass – the proper way – or as a long drink with cola.

#9 Jack Daniel’s

ABV: 40% Diageo GB Although Imported and Malt Whiskies continue to make headlines among dark spirit categories, Blended Whisky is an essential category to stock behind the club bar. Bells remains a prominent brand with a strong core following. Moreover, Bell’s can also be quite versatile in serve, mixing well with soda, ginger ale or cola.

Captain Morgan has been one of the pioneers of Spiced Rum in recent times helping to bring the category into the mainstream – something that has also translated into clubs. Interestingly, Morgan Spiced has evolved beyond its parent brand of Captain Morgan Dark Rum to become the driving force behind the wider brand, along with the PR campaign lead by the Captain himself.

#7 Courvoisier VS ***

ABV: 40% Maxxium UK

ABV: 35% Cellar Trends Any outlet would be missing a trick by not stocking Jägermeister. The ‘Jäger-Bomb’ can help capitalise on the more high-tempo occasions and remains a signature young person’s mixed drink in the on trade.

#10 Baileys The biggest cream liqueur in the on trade is another key addition to the back bar. Although Baileys sees its zenith around Christmas time, it is nonetheless a necessity all year round and is excellent for concluding the food occasion. The core brand remains one of the most popular liqueurs in clubs.




Topclubpackaged beers, ciders and RTDs While cask and keg beers are crucial to the clubland market, packaged drinks also remain hugely important to many sports and social clubs, with the fridge being a key focus to many customers.


hether it’s fruit cider, world lagers or RTDs (Ready to Drinks) the evolution of the packaged drinks market sees many new brands come and go over time – but there is no doubt that tradition, along with a nod towards new trends, is the most important element for the sports and social club market. Indeed there had been only one change in rankings since last year’s report (which is VK overtaking WKD in the Packaged RTD category). The report splits out the key sub categories, from packaged world lager to RTDs, stout and low/ nonalcoholic beers. Where applicable, either a top ranking or a single key brand – depending on overall category size – is included.


#1 VK

The VK brand family has climbed to the top of the RTD tree thanks to its wide range of flavour options making it a popular and competitively priced choice for those seeking a vodka-based RTD.


#2 WKD

Although knocked off its Number 1 spot, this iconic RTD brand continues to innovate and drive interest in the category. The entire range has been re-invented, aiming to bring a sophisticated look to celebrate 20 years of the brand.

#3 Crabbie’s The Crabbie’s brand maintains its sponsorship of a variety of high profile sports across the board, focussing strongly on Rugby. An expanding fruit range has also helped to increase the brand’s bar presence and customer interest.


#1 Kopparberg

#2 Magners The Fruit Cider revolution shows no sign of slowing. Not least in the club market, as the now instantly recognisable Kopparberg range maintains its position as the biggest packaged cider in the club market.

#3 Bulmers

Magners maintains its place as the number two packaged cider brand in clubs. With the winning formula of Magners Original having recently translated to draught, the brand remains an essential listing in cider for the club fridge.

This classic cider brand continues to make inroads with a broad range of flavoured variants and continuing product innovation to keep drinkers engaged.


#1 Corona

#2 Peroni Nastro Azzurro The club market’s favourite world lager, this classic Mexican beer remains as popular as ever. Its light, easy drinking flavour profile and iconic ‘bottle with a twist of lime’ serve help keep it at the forefront of drinker’s minds.

#3 Tiger This popular beer brand from Singapore continues to fly the flag for Asian lagers in the sports and social club market. Marketing campaigns such as ‘Uncage Art’ also continue to help keep its profile high.

Although not a primarily clubfocused brand, the overall on trade popularity of Peroni permeates across all sectors. This year it has been supplemented by a new brand extension in Peroni Ambra.


#1 Budweiser

#2 Beck’s The iconic US lager brand remains the #1 packaged choice in the UK sports and social club sector. Its position is consolidated by regular high profile TV adverts and sports sponsorship campaigns – particularly football.

#3 Desperados This popular tequila flavoured beer continues to succeed in the club market. Despos Dos was also launched in March to provide a more premium, higher ABV, smaller bottle size experience.

For those drinkers who look more towards the traditional Beck’s lager, rather than the highly successful Beck’s Vier draught variant, this traditionally popular bottled, full strength option remains a key brand in clubland.


#1 Coors Light

#2 Carlsberg The ever popular Jean-Claude Van Damme TV campaign, along with other innovative marketing strategies over the last 12 months have helped ensure Coors Light remains high on the list of key bottled lager brands.



#3 Foster’s


#1 NEWCASTLE BROWN The iconic stout continues to reign supreme, thanks to continuing brand innovation, high profile marketing and sports sponsorship campaigns.

Fosters continues to be as popular in packaged format as it is in draught form, helped by heavy involvement in cricket, including the iconic Ashes series.

Traditionally always very visible in the sports and social club market, Carlsberg continues to perform well thanks largely to its continuing high profile sports sponsorships.

A classic brown ale brand from the North East of England, which continues to both dominate in its traditional heartland and garner new fans across the wider club trade.


#1 BECKS BLUE For those drinkers who are looking for a low/ nonalcoholic option when visiting the sports and social sector Becks Blue remains the most popular brand in clubland.




Top10clubdraught cask,keg,aleandstouts Keg and Cask beers’ popularity remains broad with interest in all core styles from bitter to stout, and with craft beers making something of a mark as the overall interest created in the sub category remains strong.


eg and Cask beer very much remains the bedrock of the club sector offer. Indeed, generally speaking, most of the key players are continuing to enhance their overall importance in the marketplace. However, the one thing that can be guaranteed is that the traditional players in the market very much retain their overall dominance and even with some small ranking changes, the classic brands continue to dominate. But while the Top Four in 2017’s report remain at the top in 2018, there has been a noticeable shift in rankings 5-10, with Doom Bar rising from 7th to 5th, Marston’s Pedigree from 10th to 8th and Belhaven Best making an appearance, in at number nine. Greene King IPA: has dropped from 5th to 6th spot, Fuller’s London Pride from 6th to 7th and Molson Coors’ Brew XI from 8th to 10th. The rankings are based on GB MAT volume performance for each brand by aggregated cask and/ or keg variants.


#1 John Smith’s

ABV: 3.8% Heineken UK

#2 Guinness

Still the most popular beer in the sports and social club market, the brand has maintained a loyal following built up over many years, including its long-term sponsorship of Club Mirror’s Club Awards. (Parent company HEINEKEN UK took over this sponsorship in 2017.) Marketing this year has included the ‘Only Ordinary by name’ competition.

#3 Worthington’s

ABV: 3.6% Molson Coors

Diageo continues to expand the repertoire of this iconic stout brand with further Brewers Project product developments and further high profile sports sponsorships supporting the core draught variant.

#4 Tetley’s

The Creamflow format of this classic Midlands bitter, a Club Awards sponsor in former years, is as popular as ever, especially in its sports and social club heartlands.

#5 Sharp’s Doom Bar

ABV: 4.0% Molson Coors

ABV: 4.1% Fuller, Smith & Turner PLC

#6 Greene King IPA

ABV:3.2% Greene King This iconic Scottish ale remains a dominant big seller from the Greene King portfolio north of the border, brewed from 100% Scottish barley malt. Established in 1719, Belhaven is Scotland’s oldest working brewery.

ABV: 3.6% Greene King A great supporter and sponsor of both cricket and rugby, Greene King IPA has seen continuing success over the last 12 months.

#8 Marston’s Pedigree

Fuller’s have run a number of successful promotions during the course of 2017 along with a pump clip rebrand to keep things fresh. They have also produced some ‘craft’ innovations such as London Pride Unfiltered on keg. The brand was a sponsor of Club Mirror’s Clubhouse Awards.

#9 Belhaven Best

ABV: 3.6% Carlsberg UK The north of England, especially Yorkshire, remains the key market for this traditional bitter, which continues to appeal to its core crowd, helped by its continuing sportsorientated promotions. Tetley’s is yet another of the Top 10 to have been a Club Awards sponsor.

This very popular Cornish ale is still performing well across the GB on trade. This year has seen a focus on promoting quality cask, which has continued to pay dividends.

#7 Fuller’s London Pride

ABV: 4.1% Diageo

ABV: 4.5% Marston’s The move towards a more contemporary, modern branding over the last couple of years has seen Marston’s best known brew, Pedigree, continue to perform well across the clubland sector. It is part of Marston’s ever expanding portfolio and a long-term key sponsor of the Club Awards.

#10 Brew XI

ABV: 3.6% Molson Coors This traditional best bitter, part of the Molson Coors portfolio, retains a hard core following in its original Midlands heartland.




Top10clubdraught lagers and ciders Draught Lager and Cider are, along with Cask and Keg ales, a bedrock upon which the clubland drinks offering is built, providing both tradition and innovation at the club bar.


ager continues to follow traditional trends with classic brands such as Carling, Foster’s and Carlsberg still the ‘go to’ draught options for many customers in the sector. With Cider, although fruit styles continue to be

the headline grabbers in the wider category, apple remains the dominant force in draught – both in clubs and the wider UK market. Cider is a category soaked in the same heritage and quintessential Britishness that is at the core of the club industry

“ ”

Having at least one draught cider on the taps should be an essential in any outlet.


itself. Therefore, having at least one draught cider on the taps should be an essential in any outlet. The following total top 10 list contains the key top six lagers and top four ciders in their categories.


#1 Carling

#2 Foster’s Carling’s long-standing association with football continues, as the UK’s top brand becomes the official beer of the Premier League until the end of the 2018/19 season. Carling has also rebranded this year to stay relevant with consumers.

#3 Carlsberg

Having strayed from their traditional comedyrich ad campaigns, Foster’s now celebrates its Australian roots by focussing on cricket. The brand’s sponsorship of the English and Welsh cricket board was carefully timed for the kick off of the 2017 Ashes.

#4 Stella Artois Carlsberg remains one of the highest profile brands in the club sector, always close to major sports events and a prominent sponsor of the England national football team. The brand has also drawn further on its Danish heritage.

#5 Coors Light

As one of the major sponsor of the Wimbledon Tennis Championships, Stella Artois continues to maintain its image as a premium lager brand in the club sector.

#6 Tennent’s Jean-Claude Van Damme is still the figurehead of Coors’ highly successful TV campaign. The brand has also continued to focus additional marketing towards the younger end of the market as lighter beers gain traction with health conscious drinkers.

Whilst seldom seen south of the border, Tennent’s is of huge value to sports and social clubs in Scotland and is aided by consistently humorous and tongue in cheek ad campaigns.


#1 Strongbow Original

#2 Thatchers Gold Despite its namesake Dark Fruit alternative snapping at its heels, the iconic Strongbow Original maintains its place as the leading Draught Cider in both the club and UK markets. The Heineken-owned brand, remains an easy-drinking, recognisable brand to have on the taps.

#3 Strongbow Dark Fruit

The flagship brand of the renowned Somersetbased cider makers retains its place as the second largest draught cider in the club market. Despite another Thatchers brand, Redstreak, being named best cider in the world, Gold nonetheless offers a quality and recognisable go-to addition to the cider fonts on the bar

#4 Stowford Press Strongbow Dark Fruit is very much a key driving force in the Cider category at the moment, continuing to go from strength to strength, and dominating the draught fruit flavoured sector with its distinctive font and popular flavour profile.

This ever popular draught cider from Weston’s mixes tradition and a nod towards more modern tastes in one compelling package while also accentuating its local provenance to great effect.




Topclubwines Wine may not be at the top of the best-selling category list for some sports and social clubs, however it is a ‘must have’ option and ripe for growth.


iniatures are popular options for those clubs where wine consumption is not as regular as it might be for, as an example, cider and beer. This allows for easy stocking options and minimum waste. As a result of the above, many of the biggest wine brand players are more traditional mainstream products that offer alternative serve – such as mini bottles and draft – and the reassur-

ance of a well-known brand name. The huge increase in popularity of Prosecco and sparkling wine in the on trade generally, is also impacting clubs and there have been uplifts in popularity for the style overall, with other alternatives such as Cava continuing to perform fairly well. This is definitely a trend worth watching and is a popular addition to any bar. Of all the brands identified, the Jack Rabbit

brand family is the biggest mainstream brand by volume in the GB on trade. Providing a selection of classic key varietals, from Pinot Grigio to Merlot, Jack Rabbit remains very much a go-to option for many of clubland’s wine drinkers. Other classic brand names such as Stowells, Blossom Hill and Oliver & Greggs also perform well at this level.

Topclubsoft drinks T

he world of soft drinks is dominated by Coca-Cola and Britvic. Cola and lemonades are still by volume the favoured soft drinks – Coke and Diet Coke lead Pepsi, whilst Schweppes head R Whites in the lemonade category. Britvic’s J2O leads the juices sector, with Red Bull well to the fore in the energy sector. Schweppes head Britvic in Mixers, although some of the newer premium type offerings (such as Fever Tree) are showing increasingly strongly as their popularity continues to rise in most key on trade sectors.



The June issue of Club Mirror will feature the Soft Drinks Report. <


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FIFA World Cup 2018 guide As 32 teams prepare to tread Russian turf, Club Mirror offers up a guide to the fixtures and ideas on how to make the most of the ever spectacular FIFA World Cup 2018.


lubs around the country are preparing to join in the excitement as the whistle blows for the start of FIFA World Cup 2018 Of course competition for the World Cup leisure pound will be fierce as clubs and pubs set out to become the venue of choice from which to cheer our lads on to victory – although with odds starting at 14/1 we may need to shout louder than our Brazilian or German counterparts. Like the Olympics, the World Cup attracts more than just hardcore football fans, and presents an excellent opportunity to pull in members across the board. So while tapping into this ready-made audience is something all clubs will be doing year in year out,

40 Tournament schedule Who’s playing, where and when. 42 Top Tips Ideas to make this the most successful tournament to date. 44 Kick off in style Fuelling the footie frenzie with a barbecue bonanza.

when opportunity knocks on the club door it’s worth double checking that everyone’s geared up to fling the door open wide in welcome. Have a good tournament!

What the Bookies say Can Germany make this their fifth win to equal Brazil’s record? Or will Brazil, the most successful team in World Cup history, lift the trophy for a sixth time? The bookies universally agree that the ultimate battle for the trophy lies between Germany and Brazil. But could France, Spain or Argentina rock the boat?















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Saudi Arabia

1000/1 1000/1 1000/1 1000/1 1000/1 1000/1 1000/1 1500/1

Figures courtesy of Correct at time of writing. CLUB MIRROR 39



The FIFA 2018 World Cup fixtures Your ultimate schedule of all the tournament’s matches.





14 June – 16:00

Russia v Saudi Arabia

16 June – 14:00

Argentina v Iceland

15 June – 13:00

Egypt v Uruguay

16 June – 20:00

Croatia v Nigeria

19 June – 19:00

Russia v Egypt

21 June – 19:00

Argentina v Croatia

20 June – 16:00

Uruguay v Saudi Arabia

22 June – 16:00

Nigeria v Iceland

25 June – 15:00

Uruguay v Russia

26 June – 19:00

Iceland v Croatia

25 June – 15:00

Saudi Arabia v Egypt

26 June – 19:00

Nigeria v Argentina





15 June – 16:00

Morocco v Iran

17 June – 13:00

Costa Rica v Serbia

15 June – 19:00

Portugal v Spain

17 June – 19:00

Brazil v Switzerland

20 June – 13:00

Portugal v Morocco

22 June – 13:00

Brazil v Costa Rica

20 June – 19:00

Iran v Spain

22 June – 19:00

Serbia v Switzerland

25 June – 19:00

Spain v Morocco

27 June – 19:00

Serbia v Brazil

25 June – 19:00

Iran v Portugal

27 June – 19:00

Switzerland v Costa Rica





16 June – 11:00

France v Australia

17 June – 16:00

Germany v Mexico

16 June – 17:00

Peru v Denmark

18 June – 13:00

Sweden v South Korea

21 June – 13:00

France v Peru

23 June – 16:00

Germany v Sweden

21 June – 16:00

Denmark v Australia

23 June – 19:00

South Korea v Mexico

26 June – 15:00

Denmark v France

27 June – 15:00

Mexico v Sweden

26 June – 15:00

Australia v Peru

27 June – 15:00

South Korea v Germany

Times may be subject to change 40 CLUB MIRROR



30 June – 15:00 Winner Group C v Runner-up Group D (1) 30 June – 19:00 Winner Group A v Runner-up Group B (2) 01 July – 15:00 Winner Group B v Runner-up Group A (3) 01 July – 19:00 Winner Group D v Runner-up Group C (4) 02 July – 15:00 Winner Group E v Runner-up Group F (5) 02 July – 19:00 Winner Group G v Runner-up Group H (6) 03 July – 15:00 Winner Group F v Runner-up Group E (7) 03 July – 15:00 Winner Group H v Runner-up Group G (8)

GROUP G 18 June – 16:00


Belgium v Panama


06 July – 15:00 Winner (1) v Winner (2) 18 June – 19:00

Tunisia v England

23 June – 13:00

Belgium v Tunisia

24 June – 13:00

England v Panama

(A) 06 July – 19:00 Winner (5) v Winner (6) (B) 07 July – 15:00 Winner (7) v Winner (8)

28 June – 19:00

England v Belgium

28 June – 19:00

Panama v Tunisia

(C) 07 July – 19:00 Winner (3) v Winner (4) (D)





10 July – 19:00 Winner (A) v Winner (B) 19 June – 13:00

Poland v Senegal

19 June – 16:00

Colombia v Japan

24 June – 16:00

Japan v Senegal

24 June – 19:00

Poland v Colombia

(1) 11 July – 19:00

Winner (C) v Winner (D) (2)



14 July – 15:00 Loser (1) v Loser (2) 28 June – 15:00

Senegal v Colombia

28 June – 15:00

Japan v Poland



15 July – 16:00 Winner (1) v Winner (2)




Marketing matters – attracting the crowds The world’s elite footballers are gearing up to begin their battle in earnest next month as the magnificent FIFA World Cup beckons. But the tussle on the pitch will be nothing compared to the struggle off it, as thousands of licensed premises compete for the hearts, minds and wallets of fans country-wide. Marketing matters Clearly communicate the date and start times. Place banners, signs and posters at strategic points around the club, and make use of materials available from suppliers.


Guest players Don’t forget to bring the word-ofmouth tactic into play. Ask members to spread the word, and invite them to draw in guests for the activities.


Hi tech, hi performance The quality of screens should rank highly on any check list. Funds permitting, now could be the time to invest in a new system Or consider screening sports alfresco on allweather screens to recreate an on-the-terraces atmosphere.



ajor sporting events present exciting opportunities for clubs to draw in nonregulars, lapsed members and guests. Sports clubs, quite naturally, have the advantage, as members are already conditioned to their visits having a sporting bent. But the World Cup always presents clubs with a sporting chance to score heavily on the bottom line. Customers are confronted daily with offers and deals at their local pubs and bars, so promotions centred around subsidised drinks prices are not enough. Your proposition must match or better those from the Wetherspoons of this world, so play on the other factors which can provide the competitive edge – a safe, members-and-guests-only environment and a raft of add-ons to enhance the viewing experience. And get in there first! World Cup matches are being shown on terrestrial TV, so clubs are fighting to prize members from the comfort of their sofas, supermarket pint in one hand, home-delivered pizza in the other. Making the most of promotional packs from suppliers can help reduce costs here. The following tips provide a pre-match checklist for an action packed World Cup 2018.


Dressing the bar With the plethora of bunting, banners and POS material available from suppliers surrounding various sporting events, clubs can dress the bar – and bar staff –to reflect the excitement of the matches.


Food glorious food Providing snacks before kick off, at half time and during the last quarter of the game will keep spectators’ stomachs replete. They’re then more likely to stay for the classic postmatch activities – bemoaning the standard of linesmen (we lost) or celebrating the insightful referee (we won).


All bar none Suppliers have been working hard to maximise the consumer spend during this iconic tournament; enlist their support. Obvious advice, but category management is key. Move best sellers to the front of the fridge, and consider offering ‘all-in’ deals, such as jugs of beer, buy one get one free, free hot dog with every four pints and so on. Tactical top ups during the last 10 minutes of the game will help to keep members in the club longer. And don’t forget the soft drinks for


members who are driving, need to return to work in peak fitness, or who simply prefer them. Speedy service No one wants to miss the action while they queue at a busy bar for the next round. Table service can help here if you have the staff to spare. Or take a tip from theatre land and invite members to preorder before the action starts. Look at spill-free trays, four pint jugs and bottle-seller bags to speed up service.


The team Staff on the ball? Bring them on side and brief them thoroughly. What’s being screened and when? Who’s going through to the next round? How about providing footballrelated questions to ask members as they buy a round. Get it right and members get a free packet of crisps (or similar).


Competitions Quizzes will separate the men from the boys, and – if you want to go there – check out who really understands the off-side rule.


Post match magic Don’t let the final whistle herald the end of the event. Having worked to build the atmosphere, keep it going once the screen is turned off. Run a question and answer session on the game just witnessed, vote on whether England’s winning goal (here’s hoping) really did cross the line, or maybe host a football-themed barbecue, opening up the event to families and youngsters who want to join in the atmosphere.


And finally... HAVE FUN! It may seem an obvious point, but screening such a huge event can be a stressful and daunting task. Just remind yourself and your team that having fun is an important part of the tournament. And when we prove victorious – aim high! – you’re entitled to celebrate too.



Sizzling sausages – it’s a flaming footie feast As action on the pitch heats up, it’s time to turn up the heat back home. Yep, it’s barbie time. Give your goal-mad members a grilling this summer with the hottest barbecue in town.


hatever the weather in Russia, the UK will be crossing fingers for a warm enough spell in which to serve up a barbie football feast, providing an easy-to-serve and easy-to-eat solution to keep hungry fans at the club. Sizzling success From hot dogs and burger to ribs and steaks, keeping the barbecue menu short will help club cooks focus on producing fewer things better. It will also minimise wastage. Time and inclination permitting, of course, you can add any amount of interesting accompaniments, such as colourful salads, curly fries


and roast potatoes, all of which can be prepared in a conventional kitchen. Aim for high quality cuts of meat where possible – perhaps locally sourced. And remember to plan the menu around your equipment, as well as your footie foodies. Keeping it safe Thoroughly cooked, safe food means that the temperature must be spot on. Light charcoal barbecues well in advance, and wait until the charcoal is glowing red with a grey, ‘powdery’ surface. For another check on the cooking temperature, hold your hand

about six inches from its surface. If you can keep it there for over five or six minutes the barbecue isn’t ready for grilling, while at four/five minutes it’s reasonably hot, three minutes reasonably hot and two minutes the temperature is very hot. Flaming good show If you want to add a little drama to the event, you can increase the smoke level by throwing wet wood chips on charcoal barbecues. Grill-lines add a professional touch. Place meat across the grill bars at the highest heat possible, and then turn it (same side) at rightangles – lengthwise to the grill bars – for the ‘cross


hatch’ effect. Repeat on the other side. Return to normal cooking heat once the effect has been achieved. Maximum flavour Marinating meats pre cooking will infuse flavour throughout the food while also helping to retain moisture when cooking, protecting the food from intense heat without slowing the cooking process. Food can be marinated overnight, or for a more immediate solution, place the marinade and meat, fish or poultry together in a plastic bag before sealing. Massage in the marinade for a few minutes and place in the coldest part of the fridge for around 30 minutes.

Meaty matters Cuts of meat: good cuts for barbecues include rib steaks, T-bone steaks, pork cutlets and entrecote, lamb chops and noisettes of lamb. If you plan to use marinades, it’s worth noting that white meat absorbs marinades quickly and cooks rapidly. For lamb, consider marinating a whole rack of lamb, and then cook it before slicing into cutlets. Fish is another great ally of the barbecue. You can create colourful kebabs, alternating chunks of meaty, firm-fleshed fish such as salmon or monkfish. Equally, you can cook them whole, in fillets or in large chunks.

The dos • Do wash your hands thoroughly before and after preparing food, particularly after touching raw meat/poultry/fish. • Do ensure that frozen meat is completely defrosted before barbecuing so it cooks evenly. • Do cook all food thoroughly. Cut open burgers, sausages and chicken to check that they have been cooked through. • Do save cooking time by part-cooking poultry in the kitchen, keep it chilled, and then finish it off on the barbecue. • Do ensure that the grill is lit immediately when using gas. If the grill fails to light initially, turn off gas and leave for a few minutes before retrying. • Do have a fire blanket/ water spray handy for charcoal barbecues. • Do store gas canisters safely and according to manufacturers’ instructions. • Do ensure the charcoal is cold and/or the gas securely turned off or disconnected before leaving. And the don’ts • Do not keep left over barbecued food for more than an hour in hot weather. • Do not let children and animals anywhere near the barbecue. • Do not use anything other than proper barbecue lighter fuel to light a charcoal barbecue. Never use petrol or other inflammable liquids; the flame can travel up the liquid and set fire to you. • Do not allow raw and cooked meats/poultry/ fish to come into contact (as with normal good kitchen practise). Keep vegetables and salads separate from the meats/poultry/fish. • Do not position the barbecue near fences, hedges etc or on uneven ground. • Do not part-cook food on the barbecue and finish off later.

AVERAGE COOKING TIMES These timings are for guidance only. They will change according to the type and heat of your equipment. • Burgers – 5 minutes each side • Sausages – 5 minutes each side • Steak – 5-6 minutes each side • Kebabs – average 6-8 minutes (depending on content) • Pork Chops – 8 minutes each side (marinated in satay) • Gammon – 8 minutes each side (lightly brushed with clear honey and sprinkled with brown sugar) • Fish Steaks – 5-6 minutes each side (brushed with butter) off later.




Meeting of the Committee of Registered Clubs Association (CORCA) – minutes The most recent meeting of CORCA was held on Tuesday 27 March, 2018, at the CIU’s head office. The meeting spanned many salient club topics and the minutes are reported here. 1. Welcome Chairman Lord Smith welcomed those present and thanked the CIU for hosting the meeting.

6. Irish Clubs network (UK based; funded by ROI) CIU’s Parliamentary Liaisor, Gerry Sutcliffe, had been approached by a UK-based clubs group representing Irish clubs funded in the Republic of Ireland. They had expressed an interest in joining CORCA. The meeting agreed that the CIU/Gerry Sutcliffe will gather more information.

2. Minutes of the meeting held on 24 October, 2017 The minutes were agreed as a true and accurate record. 3. Fixed Odds Betting Terminals (FOBTs) The tri-annual review was overdue and still awaited. It was agreed that the current stake should be reduced. The Gambling Commission’s recommendation was currently being considered by the Government. 4. Response to Consultation on Changes to Gaming Machines & Social Responsibility Measures The Department for Digital, Cultural Media and Sports (DCMS) undertook a consultation on proposed changes to gaming machines and social responsibility measures. The CIU responded – ideally this would have been on behalf of CORCA but the Group had not had the opportunity to discuss before the DCMS deadline. The response supported a reduction in the machines stake of £100 on B2 FOBTs and agreed that the status quo should be maintained on category B3A and B4 machines in the absence of data for assessment. The CIU also called for the bingo duty ‘trigger’ to be increased from £2,000 per week in stakes/prizes to £4,000. 5. GambleAware/BACTA John White, BACTA [Editor’s note: BACTA represents the British Amusement Industry] and Chris Haley, Dransfields attended for this item. John White expressed the desire to rekindle a productive working liaison with the CORCA Group. He had identified areas including cashless payments and tax where BACTA and CORCA can talk with independent charity GambleAware. Chris Haley said that Dransfields are working with the BACTA compliance team to draw up a tool-kit for customers to help them ensure social responsibility. Although data provided showed that problem gamblers remain static at 1% of the populations, the new Chair at GambleAware, Karle Lampard, is looking at the industry being more proactive in protecting the player.

7. Tax Digital Scheme It is thought that the launch date will now be in 2020. Amateur sports/social clubs will most likely be exempt but CORCA clubs will need to make a case for exclusion of all not-for-profit clubs from the scheme. CIU President, George Dawson CCM, undertook to locate an earlier response to the Government from the CIU on this with a view to re-sending it to the appropriate Government Minister under Lord Smith/CORCA signatures.

CORCA Chairman Lord Smith of Hindhead, CBE, welcomed those present and thanked the CIU for hosting the meeting.

PRESENT: Lord Smith CBE (ACC) (CORCA Chairman) S Goulding (CIU) (CORCA Secretary) G Dawson CMD (President CIU) J Tobin (Vice President CIU) K D Green CMD (General Secretary CIU) C Littlewood (ACC) E Charnley (ABC) B Bates (NUL&SC) J Davidson (NIFed) H Beckinsale (NIFed) D Lamour (NIFed) G Blakeley (CIU) A Walton (CIU) C Haley (Dransfields) (Agenda Item 5 only) J White (BACTA) (Agenda Item 5 only)

8. Any other business • Rates The NI Federation of Clubs had successfully secured a rates reduction of 70% off gaming faculties (i.e. snooker tables) and dance floors. The Federation is now seeking advice as to whether the area surrounding the dance floor in a club can also qualify for rates relief. • PRS/PPL Northern Ireland clubs operate under the AMS tariff and CORCA clubs the JMC tariff. It was agreed that clarification is needed on the legal status and remit of this newly amalgamated group. • Sugar Tax It was noted that this will impact on retail/wet trades outlets, including CORCA clubs. 9. Date/time of next meeting To be held on October 2018 (date to be confirmed) at the Carlton Club, London.

APOLOGIES: J Rooney (RNA) P Varney (ALC) J Aitken (ALC) M Henson (RAFA) P Lund (RBL)




CMAA World Conference review Cristian Fiora CMDip from the TeeTime Golf Academy at Italy’s Golf Club Villa Paradiso was a NewBee at this year’s CMAA World Conference. A member of the Club Managers Association of Europe (CMAE), he shares his shares his experience and offers advice on how to get the best out of the next one.


’ve come back from San Francisco, CA having just attended my first CMAA (Club Managers Association of America) World Conference as a NewBee. Yes, this is the nickname first timers receive at registration. But believe me, it’s nothing to be ashamed of: it’s extremely useful to receive help and support from others during the week as a freshman. My first impression was the huge scale of the five day conference. The second impression? Move! There’s a lot of work to do! Tons of questions came into mind during my return flight home: how can I manage all the information gained in only five days? Was it helpful? How can I use the information to put it into action at my club? How can I connect the ‘American way’ with my reality? I really need some time to reflect. Let me start at the beginning. The venue is vast. It easily hosts the thousands of attending Club Managers – over 2,200 of us – as well as all of the associated events, from workshops to the exhibition.

Cristian Fiora CMDip, pictured right – a NewBee at the 2018 CMAA.


But just how do you get the most out of the Conference? Here are some highlights and tips for the week. Step 1 – before you leave home • Registration – If you attended a Management Development Programme (MDP) in the last two years you will get free registration. It’s a great deal. Registration is quick and a confirmation email will be sent to your account in a couple of minutes. When you receive your confirmation you’re in and the adventures begin. • Hotel accommodation – Activities start every day at 8am so booking accommodation close to the conference centre means you will use your time wisely. It also allows you to enjoy a beautiful walk to the venue before hours and hours spent seated! • Check the Event App – The CMAA will send you

Club Managers Association of Europe delegates at the CMAA World Conference. the code to download the Event App when you register. Simply brilliant. You can then manage all the activities as sessions, educational credits, handouts, surveys and descriptions with your device. You’ll also receive notifications and feeds about the week. I do suggest that you take some time before you leave to familiarise yourself with how the app works; it will help save you time once you’re there. Step 2 – during the conference • First-Time Conference Attendee Orientation – The CMAA encourages all NewBees to join this session (it takes 30 minutes). It will provide you with all you need to know about the event and will help you to start the week on the right foot. • Choosing your sessions – Choose the education sessions to match your expectations and have a learning strategy for the week. It may sound obvious but listen carefully, read carefully, take notes and stay focused. This is an extraordinary opportunity to do a lot of networking and to listen to big players in our Industry: don’t waste your time. It’s easy and understandable to loose concentration during the day so drink lots of water and be sure to get a good, long night’s sleep. Your brain will thank you during the day. • Reception – Attending the CMAE reception on the second day presented an interesting way of learning. (Many thanks go to Kevin Fish, CCM for the suggestion.) 13⁄ of your time try to bring with you something new, use another 13⁄ to listen and learn something you are weak at, and on the rest of the 13⁄ follow your strengths and push yourself on your inner interests. • General Business Session and networking – The General Business Sessions are the major events of

My first impression was the huge scale of the five day conference. The second impression? Move! There’s a lot of work to do!

the week, performed by top presenters. They are hosted in the vast general hall, so make sure to get there at least five minutes before the start and choose a seat near the front so you have a clear visual of the show. • The networking activities – The networking activities are so precious if you want to interact with people from all over the world and open yourself up to different points of view and ways of thinking. On those occasions you are not simply listening to an educator, you are part of the learning process. Priceless. • Dress code and business cards – In all education sessions the dress code is ‘business casual’, but you will find a lot of delegates wearing ties. It isn’t obligatory, but if you like to introduce yourself in the ‘proper way’ as I do, the clothes you wear can make a difference to first impressions. You will receive a lot of

business cards and you will give yours as well, so be prepared. Bring lots of business cards and always have a few in your pockets. Remember to give the card with two hands when you give them to Asian delegates. It is a form of respect that will be appreciated. Step 3 – back at home • Review your notes as soon as you can – I personally started to write something on my way back before memories fade. I want to remember all my impressions, feelings, perceptions. Sometimes my feedback and memories could change over time so don’t leave it that long. Be prepared with a pocket notebook to write down your impressions and notes as they happen. Even a few words will trigger that memory and bring it back to life. • Check your Credits – Once home it’s time to check your personal CMAE account and redeem your credits. Be sure your template is ready to record all the activities and get connected with your Association to confirm the attended education sessions. Finally, I’d encourage all attendees to write a personal report. I’ve found it a perfect exercise to write a personal report of what I’ve seen, what I’ve done and about the people I’ve met. (It’s also a great way for me to improve my English every day.) For me it is all about practising to improve myself and take a step forward every day. I hope to see you at the next Conference, and if you’re a NewBee I’ll look out for you! Club Mirror’s sister title Clubhouse Europe is the official magazine of the CMAE.



The top performer in the top 20 cask ales *

*Based on volume percentage growth, CGA OPMS Data 04 Novâ&#x20AC;&#x2122; 17

Consistent growth in volume

rate of sale and permanency


14 million pints in the past year


CAMRA’s angle post AGM The Campaign for Real Ale’s (CAMRA’s) AGM, held in Coventry on 21 April saw members voting on the future positioning of the 47-year-old organisation.


lmost 18,000 members voted to remove the organisation’s current ‘objects’ in the Articles of Association – the statement of what the Campaign exists to achieve – and to .approve new objectives designed to make the organisation more inclusive, relevant and welcoming: 1. To secure the long term future of real ale, real cider and real perry by increasing their quality, availability and popularity. 2. To promote and protect pubs and clubs as social centres as part of the UK’s cultural heritage. 3. To increase recognition of the benefits of responsible, moderate social drinking. 4. To play a leading role in the provision of information, education and training to all those with an interest in beer, cider and perry of any type. 5. To ensure, where possible, that producers and retailers of beer, cider and perry act in the best interests of the customer. However, despite 72% of members agreeing to the measure, the 75% percent threshold was not met to approve the recommendation to add one additional object to CAMRA’s Articles of Association, which was to ‘act as the voice and represent the interests of all pub goers and beer, cider and perry drinkers’. The changes will see CAMRA put increased focus on educating members (and non-members) about different types of beer. It also sees campaigning for real cider and perry added to the objects for the first time, as well as recognising pub and club protection as a key object for the organisation. CAMRA’s outgoing National Chairman, Colin Valentine said: “We need to do all we can to reassure all members that our core campaigning objectives remain focussed on real ale, cider and perry as ever. Those who called for more far reaching changes, which has not been supported in the vote, and those who disagreed with any change, can be confident that their contribution to the Campaign remains as valued as ever – and that all members can continue to work together to achieve common objectives.”

THE MOTIONS SR1. To approve the deletion of Article 2 in CAMRA?s Articles of Association, other than the following wording: “2. The objects for which CAMRA is established are:” – 84.1% in favour SR2. To approve the insertion of the following Article 2(a) in CAMRA?s Articles of Association: “2(a) to secure the long term future of real ale, real cider and real perry by increasing their quality, availability and popularity;” – 88.8% in favour

SR3. To approve the insertion of the following Article 2(b) in CAMRA?s Articles of Association: “2(b) to promote and protect pubs and clubs as social centres and part of the UK?s cultural heritage;” – 92.1% in favour SR4. To approve the insertion of the following Article 2(c) in CAMRA?s Articles of Association: “2(c) to increase recognition of the benefits of responsible, moderate social drinking;” – 89.3% in favour SR5. To approve the insertion of the following Article 2(d) in CAMRA?s Articles of Association: “2(d) to play a leading role in the provision of information, education and training to all those with an interest in beer, cider and perry of any type;” – 78.2% in favour SR6. To approve the insertion of the following Article 2(e) in CAMRA?s Articles of Association: “2(e) to act as the voice and represent the interests of all pub- goers and beer, cider and perry drinkers;” – 72.6% in favour SR7. To approve the insertion of the following Article 2(f) in CAMRA?s Articles of Association: “2(f) to ensure where possible that producers and retailers of beer, cider and perry act in the best interests of the consumer.” – 88.4% in favour SR8. To approve the deletion of Article 3 in CAMRA?s Articles of Association, and to replace it with the following: “3(a) CAMRA is formed as an independent, volunteer led, non-party political body to pursue its objectives. 3(b) CAMRA will operate in a transparent, inclusive, enthusiastic and welcoming manner, at all levels.” – 92.4% in favour SR9. To approve the deletion of Article 4 in CAMRA?s Articles of Association, and to replace it with the following: “4. In furtherance of the above objects but not otherwise CAMRA shall have power: (a) to purchase, acquire, sell, exchange and otherwise deal in any way, whatsoever with freehold, leasehold or other property, chattels and effects; (b) to borrow or raise or secure the payment of money in such manner and on such terms as may seem expedient; (c) to co-operate with and assist in any way, including the investment of monies, by way of purchase of shares or the making of loans, whether secured or unsecured, or in any other manner whatsoever, any other organisation or corpora-

tion or company which is sympathetic to the objects of CAMRA; (d) to participate in bank direct debiting schemes as an originator for the purpose of collecting membership subscriptions and any other amounts due to CAMRA; in furtherance of this, CAMRA may enter into any indemnity required by the banks upon whom direct debits are to be originated, and any such indemnity may be executed on behalf of CAMRA by its authorised company account signatories; (e) to undertake, encourage and provide finance for research or experimental work connected with the said objects or any of them; (f) to manufacture, sell, treat and deal in all kinds of services, commodities, substances, materials, articles and things; (g) to maintain the necessary governance, structure, capabilities and financial resources to deliver its objects; (h) to establish and support branches, acting individually or jointly in voluntary association, whose objects are the same as the objects of CAMRA and to supply or aid in the establishment and support of clubs or associations whose objects are sympathetic to the objects of CAMRA; (i) to carry out all or any of the foregoing objects as principals or agents or in partnership, co-operation or conjunction with any person, firm, organisation, company or corporation and in any part of the world; (j) to develop products and services which promote the Campaign as widely as possible, grow and diversify the membership and activist base and generate campaigning funds(k) to form partnerships and alliances with those organisations whose aims and objectives align with its own on individual issues; (l) to do all such other things as may be incidental or conducive to the attainment of the said objects or any of them.” – 87.5% in favour SR10. To approve the addition of the following at the end of Article 25 in CAMRA?s Articles of Association: “…, and such written notice of intent has been signed by not less than 50 Members.” – 89.1% in favour

CONTACT DETAILS t. 01727 867201




CIU Conference 2018 27thBeer&TradesExhibition The CIU’s Annual Conference kicked off in Blackpool with an Executive Dinner on Thursday April 12, followed by the 27th Annual CIU Beer & Trades Exhibition the next day at the Norbreck Castle Hotel. Members attending the Exhibition enjoyed meeting club-supporting suppliers, demonstrations and competitions, all followed by the AGM the following day. A full report of the AGM will appear in the next issue of Club Mirror.

54 CLUB MIrrOr

CLUB MIrrOr 55



56 CLUB MIrrOr

CONTACT Club & Institute Union 253/254 Upper Street, London N1 1RY Tel: 020 7226 0221 Fax: 020 7354 1847 Email:

CLUB MIrrOr 57



Call for entries The second Hospitality Social Media Awards (HoSMA) is now launched. Is your club using social media to engage with members? Is social media making a real difference to club business? Then we want to hear from you.


ocial media is one of the biggest tools for clubs and the on-trade in all its guises and wherever the club or outlet happens to be. It allows outlets to reach out to members and consumers via an up-to-the minute – and extremely cost-effective – means of communication. Most importantly it’s proving one of the most effective weapons in drawing people out of their homes and into the hospitality arena. The Awards were launched to encourage and applaud this, with finalists across all areas of the hospitality industry, from football and golf clubs to tennis clubs, pubs, hotels and restaurants coming under one roof to share successes and learnings. “Every finalist and every winner of our first ever Social Media Awards remain impressive ambassadors for the use of social media,” said ACP MD Sean Ferris. “But there are many, many outlets that need more help. And we’re hoping that these continuing success stories will become part of that inspiring process.” Sports presenter John Inverdale hosts the inaugural Awards.


Congratulations to the first ever Hospitality Social Media Awards winners.



5 2

LOOKING FOR INSPIRATION? These clubs proved their worth in the inaugural Hospitality Social Media Awards:

1. GOLF CLUBS OF THE YEAR Farleigh Golf Club Golf at Goodwood 2. FOOTBALL CLUB OF THE YEAR Stafford Rangers FC


3. COMMUNITY CLUBS OF THE YEAR Kings Heath Cricket & Sports Club Phoenix Artist Club 4. RUGBY CLUB OF THE YEAR Bedford Blues Rugby Club 5. COMMUNITY FOOTBALL CLUB Cardiff City FC

To enter the 2018 Awards, turn the page. CLUB MIRROR 59

ENTRY FORM Open for 2017 Entries The Hospitality Social Media Awards (HoSMA) look forward to your entry and/or nomination. From the smallest club to the biggest chain, we want to hear from you. Just tick which categories you’re interested in, fill in a couple of details and we’ll do the rest.

INTRODUCTION From websites to Facebook, and everything in between, the Hospitality Social Media Awards will be seeking out those of you who are busy using social media to engage with your customers.

NOMINATIONS We’re delighted to announce that these awards are panindustry, covering the broad Hospitality Sector, giving every golf club, sports resort, club, sports resort, pub,pub, hotel, restaurant and everything in-between - the chance to enter and/or nominate other outlets. 42 t. 01753 272022


Open for 2017 Entries


HOW TO ENTER Just send us your details as below, and weâ&#x20AC;&#x2122;ll get in touch. It really is that simple! will get your entry for 2018 2017 underway. Good luck! Deadline: June 30, 2018 Deadline: March 31, 2017 Name: Position: Business Name: Address:

Telephone: Email: Website: Social Media Accounts: Twitter: Facebook: Instagram: Others:

We look forward to hearing from you! | t. 01753 272022272022 43 | 01753



The best of looks ahead to the sporting highlights this month, including the UEFA Champions League Final on May 26. Sunday, May 13, 2.10pm – Sky Sports F1 HD

FI: Spanish Grand Prix The Circuit de Barcelona-Catalunya Montmelo is the venue for the 2018 Spanish Grand Prix. Lewis Hamilton won here last year, comfortably seeing of the challenge of Ferrari’s Sebastian Vettel and Red Bull’s Daniel Ricciardo to gain six points.

Sunday May 6 1.30pm Sky Sports PL HD

Saturday May 12 3pm BT Sport 1 HD

Premier League: Manchester City v Huddersfield Town

European Rugby Champions Cup Final: Leinster v Racing 92

Huddersfield Town will be looking for a strong finish in the Premier League this season and would love to shock the newly crowned Premier League champions at the Etihad.

Bilbao is the venue for this mighty European rugby clash between Leinster of Ireland and French club Racing 92. The Irish province will be favourites for the title after a near flawless run through this competition.

Sunday May 6 4.30pm Sky Sports PL HD

Premier League: Chelsea v Liverpool

Saturday, May 19, 7pm – BT Sport HD

Boxing: Lee Selby v Josh Warrington Welshman Lee Selby makes the fifth defence of his IBF World Featherweight Championship title against mandatory challenger – and Leeds native – Josh Warrington at Elland Road.

The earlier fixture between these sides resulted in a 1-1 draw at Anfield but Liverpool have since hit a rich vein of form and will have no fear at Stamford Bridge against a stuttering Chelsea side. Thursday May 10 7.45pm Sky Sports PL HD

Premier League: West Ham United v Manchester United Hammers fans will be glad when the curtain comes down on a disappointing season for their team and they can consolidate their resources for the 2018/2019 campaign. Saturday May 12 1pm ITV4

Sunday, May 26, 7.45pm – BT Sport HD

UEFA Champions League: The Final Kiev hosts the Champions League Final, one of the sporting highlights of the year. Real Madrid romped to the title in last year’s final in Cardiff, putting on a real masterclass to beat Juventus by 4-1. It was Cristiano Ronald0 who was once again the star of the show, scoring a goal in each half to set up a famous victory for the star-studded team.

Horse Racing: Ascot, Lingfield Park and Haydock Park The feature race at Ascot is the Victoria Cup, a seven-furlong handicap which is one of the most prestigious and lucrative races held at Ascot outside of the Royal Meeting.

Sunday May 13 2.10pm Sky Sports F1 HD

F1: Spanish Grand Prix Reigning champion Lewis Hamilton had a pretty slow start to the season with the Mercedes driver put in the shade by the exploits of Team Ferrari. Given his competitive nature, however, it would be foolhardy to write off the Englishman’s chances just yet. Wednesday May 16 7.45pm BT Sport HD

UEFA Europa League - Final Action from the Parc Olympique Lyonnais in France as the secondtier European club football competition reaches its climax. Manchester United were the winners of this title in 2017, beating Ajax 2-0. Thursday May 17 1pm ITV4

Horse Racing: York - Dante Festival Day two of the three-day Dante Festival at York and the feature race is the Betfred Dante Stakes at 3.30pm.

For latest news and timings on sporting events coming to the club screen, visit 62 CLUB MIRROR

May’s live sport ALSO COMING UP... Sunday May 27 2.10pm Sky Sports F1 HD

F1: Monaco Grand Prix Sunday May 27 1pm Sky Sports Arena HD

Rugby League: Toulouse v London Broncos Sunday May 27 3.15pm Sky Sports Arena HD

Rugby League: Rochdale Hornets v Swinton FA Cup Final – Chelsea v Manchester United, Saturday, May 19, 5pm, BT Sport/BBC1 Saturday May 19 3pm Sky Sports Arena HD

Saturday May 19 7pm BT Sport

Saturday May 26 3pm BT Sport HD

Super League: Magic Weekend Widnes Vikings v St Helens

Boxing: World Featherweight Championship - Lee Selby v Josh Warrington

Aviva Premiership: The Final

Footballing cathedral St James’ Park in Newcastle-upon-Tyne will host an oval ball extravaganza as seven stages rugby league ties are staged on the hallowed turf. This tie will be followed by Wigan Warriors v Warrington Wolves and Castleford Tigers v Leeds Rhinos. Saturday May 19 5pm BT Sport HD/BBC

FA Cup Final: Chelsea v Manchester United The showpiece final of football’s oldest club knockout competition is staged at Wembley Stadium. Chelsea have lifted the FA Cup on seven previous occasions while Manchester United have won this competition an incredible 12 times in their history. Which of these illustrious teams will add to their overflowing trophy collections this time around?

Elland Road will see Lee Selby (26-1, 9 KOs) make the fifth defence of the IBF featherweight title that he has held since 2015. The Welshman faces local Leeds fighter Josh Warrington (26-0, 6 KOs) at the illustrious football ground. The victor here will likely face former two-weight world champion Carl Frampton later in the year. Thursday May 24 10am Sky Sports Cricket HD

Test Cricket: England v Pakistan, 1st Test - Day 1 England begin their first Test series of the summer at Lord’s as they take on Pakistan over two Tests. The tourists were highly competitive during their last tour on English soil, back in 2016, drawing the fourTest series 2-2 and winning the 1st Test at Lord’s.

It has been a gruelling season in English rugby’s top flight but the prize is in sight for the last two teams standing. Last year’s Final was an absorbing contest between Exeter Chiefs and Wasps. The match went all the way to extra time before Chiefs fly-half Gareth Steenson slotted a penalty kick to make it 23-20 to the Devon side. Saturday May 26 7.45pm BT Sport HD

UEFA Champions League: The Final One of the biggest sporting events of the year as the UEFA Champions League reaches its grand finale. The venue for this season’s Final is the 70,000-capacity NSC Olimpiyskiy Stadium in Kiev. Last year saw Spain’s Real Madrid defeat Italy’s Juventus by 4-1, thus becoming the first ever team to successfully defend a Champions League title.

Sunday May 27 5.30pm Sky Sports Arena HD

Rugby League: Batley Bulldogs v Dewsbury Rams Monday May 28 10am Sky Sports Cricket HD

Test Cricket: England v Pakistan, 1st Test - Day 5 Monday May 28 2.10pm ITV4

Tennis: French Open - Day 1 Tuesday May 29 2.10pm ITV4

Tennis: French Open - Day 2 Wednesday May 30 2.10pm ITV4

Tennis: French Open - Day 3

For latest news and timings on sporting events coming to the club screen, visit CLUB MIRROR 63



The BBPA and UKHospitality have teamed up with the Advisory, Conciliation and Arbitration Service (Acas) to provide all those in the Hospitality sector with guidance on employment, from recruiting onwards. Also: important new laws now in place surrounding Acrylamide in food. A guide to what it is and what you should do. Plus: latest advice from our Legal Eagle, and the HQ Building the Business service. Completely free to clubs the service involves no contracts and no costs, just better buying and better club business.

Employment guidance with Acas T

he British Beer and Pub Association (BBPA) and UKHospitality have published guidance to assist employers in the sector throughout the employment process. The guidance takes employers from the stage of recruiting a new employee to ending the employment relationship, and has been developed in combination with Acas (Advisory, Conciliation and Arbitration Service). Acas provides free and impartial information and advice to employers, employees and workers on all aspects of good workplace relations and employment law in order to promote business growth. “When things go wrong we help to resolve workplace problems Acas can help at every stage of the employment journey,” says Acas, which offers the following advice. 1. Recruitment It is important to draft good job descriptions and person specifications, avoiding discriminatory language. Also think about where you advertise the position. We can help you think about how to prepare, structure and run effective interviews, as well as assess evidence and make fair decisions 2. Taking on a new employee Once somebody starts working for you, you will have to think about their induction. This should cover their terms and conditions, as well as the less formal elements of the culture of the organisation and behaviours expected. This is relevant whether the person is on a permanent contract, an agency worker or on a zero hours contract. It is important to put the main terms and conditions in writing, including: rules on pay, hours of work and holidays. You should check the appropriate rate of pay for your new member of staff, and ensure you are paying people equally and fairly. Also think about extras, like if there are any in-employment obligations or benefits (eg: mileage expenses or cost of uniforms). The Acas website has template contracts, letters of appointment and other documents which you can download. Managing staff performance fairly and effectively


is an important and continuous process. Use appraisals to build trust, engage staff in their work, and improve the performance of the whole organisation. 3. Equal opportunities At all stages of the employment journey, employers should be mindful of the types of discrimination and the areas which are covered by discrimination law. Acas can help you, and your employees, to stay within the law, and give you advice on what to do if discrimination does take place. We have detailed guidance on each ‘Protected Characteristic’, and equality policy templates to help. 4. Managing absence Managing sickness absence fairly and effectively is important to ensure your organisation can manage its workload, and your staff are supported appropriately. We can provide advice on managing unauthorised absence, short term illness and long term sickness – and the implications on pay and holidays. 5. Managing discipline Many small business owners and line managers find dealing effectively with discipline and grievance one of the most challenging elements of their work. The Acas Code of Practice can help. Acas recommends that dealing with a problem quickly and informally can often resolve it before it gets out of hand. We also provide templates and advice on holding formal dis-

ciplinary meetings and dealing with employee grievances. 6. Ending the employment relationship Acas receives a lot of queries about how, and when, to transfer employees from one employer to another. It can be complicated, but the Acas website provides simple explanations of the process and what you have to do, as well as videos and e-learning. In other circumstances where the employment relationship has to end, whether due to dismissal, redundancy or retirement, we have a range of support and advice to help you manage these processes lawfully and fairly. We also provide information and rules relating to notice and notice pay. In addition to our advice and guidance services, Acas also provides a statutory dispute resolution service. If somebody wants to take their employer, or ex-employer, to an Employment Tribunal, they have to come to Acas first. We will try to assist in finding an amicable resolution. This service is voluntary, free and confidential. If an employer is concerned that an Employment Tribunal claim is going to be made against them they can also initiate this process by contacting the Acas Early Conciliation Support Team.

CONTACT DETAILS For more information visit

Acrylamide in food – understanding the law F

rom 11 April 2018, European food safety Legislation requires that all businesses that prepare and serve food to customers must understand the potential risk of acrylamide, take steps to reduce it and be able to prove that they have done so. AAK Foodservice offers the following advice.

Darker cooked colours may mean higher acrylamide levels.

What is Acrylamide? Acrylamide is a naturally occurring chemical substance, formed by a reaction between amino acids and sugars. It occurs typically when foods with a high starch content, such as potatoes, root vegetables and bread are cooked at temperatures over 120°C from the process of frying, roasting or baking. It is widely agreed that acrylamide has the potential to cause cancer and is therefore a risk to human health What does the new legislation say? The new legislation (COMMISSION REGULATION (EU) 2017/2158 of 20 November 2017) requires that food business organisations that manufacture food, or prepare and serve it to customers in a retail or foodservice setting: • Be aware of the potential risk of acrylamide and have a general understanding of how it is formed in their food. • Take steps to reduce the formation of acrylamide in their food, and build these measures into their food safety management procedures. • Where appropriate, undertake representative sampling and analysis to monitor the levels of acrylamide in their food. • Keep records of the mitigation measures undertaken, together with sampling plans and results of any testing. Six safety steps You need to be aware of the risk posed by acrylamide, and how it is formed in the food you produce. Take care to ensure that your team understands this too. Then, to reduce the risk of acrylamide forming in your chips or fried potatoes, follow these six steps: 1. If possible, choose a potato with a lower sugar content – speak to your supplier, or to AHDB Potatoes, contactable at: 2. Do not store your potatoes in the fridge – this will increase their sugar content. Instead, try to keep them at 6°C or higher. 3. Before you fry your chips or potatoes, either:

– Wash or soak in cold water, for between 30 minutes to 2 hours, then rinse in clean water. – Soak in warm water for a few minutes, then rinse in clean water. – Blanch in boiling water. This will help to reduce the sugar content and decrease levels of acrylamide. The exceptions are frozen chips or potatoes, where you must simply follow the cooking instructions. 4. Fry at a maximum temperature of 175°C (or lower if possible) as this can help to minimise the formation of acrylamide. Where appropriate, cook for longer at a lower temperature but always ensure foods are properly cooked. 5. Use the correct frying oil for your frying requirements and use oil management tools to help you manage your oil and change at the appropriate time to maximise oil usage whilst minimising risk. 6. Display a colour guide to help colleagues prepare food safely. Darker cooked colours may mean higher acrylamide levels – aim for a light golden finish. Invest in good oil management practices to help understand when oils should be discarded. Myth busting It has been suggested that certain oils and fats allow food to fry quicker or at a lower temperature. This is simply not the case. There is no such thing as a ‘low temperature frying oil’, instead all oils transfer heat to the food in essentially the same way. Nor does pure frying oil contain acrylamide. Rather, acry-

lamide can form when starchy foods are heated to over 120°C. It is the crumbs and fine particles of food which are left in the frying oil after cooking that may contain and continue to create acrylamide in the hot oil. If the frying oil is not skimmed or filtered out, the crumbs and fine particles of food may stick to the next batch of food, raising acrylamide levels. This can be avoided by following the Prep Guide to Good Oil Management. Other foods affected In terms of the food you fry, you also need to be careful with breaded products and doughnuts. Clearly, you can’t soak these before they are cooked, but aim for a light golden finish and keep the oil clean. Again, explain the risk to your team and use a colour chart as a guide. The legislation also relates to roasted potatoes and root vegetables, as well as toast, toasted sandwiches, bakery products and coffee.

CONTACT DETAILS The Prep Guide to Good Oil Management is available at oil-management/oil-management-guide A Prep Oils app with an easy-to-use trouble shooting guide is available at oil-management-resources



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Confusion over extended hours Order for Royal Wedding The way in which this Order has been drafted has caused a significant amount of confusion concerning the licensable activities that are included within the extended hours. I have looked at the Explanatory Notes to the Order and contacted the Home Office to clarify the position. As a result, I have expanded below on the information that I provided in the last issue of Club Mirror. The Order only applies to premises licences and club premises certificates with opening hours that cease at 23.00 hours or continue into the extended hours on the specified days. The Order will apply to premises that are authorised for the sale or supply of alcohol for consumption on the premises under a premises licence or a club premises certificate. The Order will also allow the provision of regulated entertainment during the extended hours on premises that are licensed for that particular activity. A licence that authorises late night refreshment may provide that activity during the extended hours only if the premises are also licensed, during those hours, for the sale or supply of alcohol for consumption on the premises. The Order will not authorise the provision of late night refreshment at premises that are not also licensed to sell or supply alcohol for consumption on the premises. The extended hours will not apply to the sale or supply of alcohol for consumption off the premises. The extended hours that will be allowed are as follows: • Friday 18 May from 23:00 to 01:00 hours (the following morning) • Saturday 19 May from 23:00 to 01:00 hours (the following morning) An unintended consequence for members’ clubs? One of the benefits of operating under a club premises certificate is the fact that the premises are excluded from some of the regulatory powers contained in the Licensing Act 2003. For example, the power of a magistrates’ court to order the closure of licensed premises in an area due to disorder does not apply to premises operating under a club premises certificate.


With the news that the Government has approved extended opening hours for May 16’s Royal Wedding came confusion. Our Legal Eagle has been in touch with the Home Office for clarification. Also: club premises certificates, closure notices and cumulative impact assessments. which automatically follows a closure order, only relates to premises licences. That situation remains unchanged.

As Prince Harry and Meghan Markle wave goodbye to single life, Club Mirror’s Legal Eagle waves goodbye to confusion over extended licensing hours. The similar power to issue a closure notice in respect of individual premises did not apply to those holding a club premises certificates. That power was contained in section 161 of the Licensing Act. The Anti-Social Behaviour, Crime and Policing Act 2014 repealed section 161 and replaced the old closure notice with a new power that applies to any premises, including those operating under a club premises certificate. There is a provision which would allow the Secretary of State to exempt club premises certificates from the new closure power but it has not been exercised. In practical terms, this means that a club premises certificate no longer carries immunity from the closure notice provisions. It is therefore possible for a police officer of the rank of Inspector (or above) or a local authority officer to issue a closure notice in respect of individual premises in situations involving disorder or nuisance. If a closure notice is issued, the premises may then be the subject of consideration by a magistrates’ court, which has the power to order closure for a maximum period of six months. The redeeming feature, if there is one, is that the review of the premises by the licensing authority,

Statutory guidance The latest version of the statutory guidance issued by the Home Office in accordance with section 182 of the Licensing Act was published in April. The guidance has been corrected to reflect the position concerning closure of individual premises mentioned above. The most significant amendment is a new section on cumulative impact assessments, which have replaced cumulative impact policies. The new provisions in the Licensing Act relating to cumulative impact assessments came into force on 6 April, 2018. Cumulative impact policies provided a way in which licensing authorities could control the number of licensed premises within a specific geographical area, usually located within a town or city centre. The power to introduce a cumulative impact policy was contained in the guidance and was criticised for being too vague and open to abuse. The new power is contained within a statutory code that is more prescriptive. A licensing authority wishing to limit applications for new premises licences or club premises certificates, or the variation of existing ones, must make an evidencebased decision following consultation. Once a cumulative impact assessment has been made, it must be reviewed at least every three years.

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Want to cut club spend while increasing efficiencies? Well now you can. Introducing HQ Building the Business. Completely free to clubs this new service involves no contracts and no costs, just better buying and better club business.

Welcome to HQ Building the Business F

rom utilities and energy savings to procurement and financial services, HQ Building the Business works with your club as a surrogate head office, helping you to boost club business. And by working with carefully selected club-supporting partners and suppliers, HQ Building the Business will save you valuable time and resources in the quest to save your club money, freeing up you and your committee to run an even more efficient club. You’re just three steps away from saving money.

Step 1 Free no-obligation audit – just call us or email us.

Step 2 Following our audit and discussions, if we believe we can help your club we will source the best deals available.

Frequently Asked Questions Q. What do I get when I become a member? A: You get a free and confidential audit of your club in those areas where you would like to find savings and efficiencies. This could be anything from utilities to phone bills and from food to club equipment. Q. What are the costs? A. There are no costs. HQ is free to join. Q. If I become a member, what are my obligations? A. There are no obligations for you or your club and no contracts. All we ask is that when we work with you, you are open about your current supplier situation.

suppliers we need to prove the value of a club to their business, but if we can help we will. Q. What are your club credentials? A. We’ve been working in the club sector for over 30 years in various roles. The launch of HQ Building the Business is the culmination of many years working with clubs and suppliers, from brewers and telecoms suppliers, to energy and water companies. Q. Do I need a face to face meeting? A. Not necessarily. A lot of the ground work can be done over the phone/email. Q. How do I become a member? A. Just email, call 01753 272022 or use the form on the opposite page.

Q. Does the club need to have a minimum turnover? A. Our services are most suited to clubs with a minimum turnover of £100,000. This is because to secure the HQ Building the Business deals with

Step 3 Your club starts saving money. This is what we call a win win! So get in touch now and help us help you to make 2018 an even better year for your club and your members. You can call on 01753 272022; or email Alternatively use the form opposite.

Ryan Bezuidenhout, General Manager of Aviva Premiership Rugby contender, Worcester Warriors “My role is very much to ensure that the support mechanisms of an efficient stadium and business are in place. I’ve worked with David and his team to assist in delivering savings across the business at Worcester Warriors and I am delighted to recommend the team on a professional as well as personal level.  Energy has been one of the biggest projects, and this procurement is delivering significant short and long term savings. There are plenty of people out there who claim they can do this; this team can. A large part of my role is about getting things done efficiently and effectively, hence why I value the straight talking, efficient and short sharp presentation of results. No fuss, no salesmanship, just a host of opportunities followed up by appropriate and helpful assistance to deliver the chosen projects; make the most of them.” •


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Club Mirror readers and their members can take advantage of discounted raceday tickets with our new Racing Club. To enjoy a our specially negotiated rates simply select your dates and send in the booking form.


rom flat racing to jumps, racedays are a great day out for members. Now you can make them even more enjoyable thanks to our specially negotiated club-only prices. HOW TO BOOK 1. Choose your raceday as listed on these pages. 2. Write a cheque for the correct amount made out to the racecourse. 3. Send the booking form and cheque made payable to the relevant racecourse to: Club Mirror Racing Club, ACP, 59/60 Thames Street, Windsor, Berkshire, SL4 1TX. 4. Deadline – please send the booking form and cheque at least four weeks in advance of the raceday. Tickets will be sent out once the cheques have been processed by the racecourse.

CHEPSTOW Chepstow offers over 30 fixtures each year. The picturesque course combines both flat and jump racing with highlights including October’s Jumps Festival and December’s Welsh Grand National. The lefthanded undulating course is a circuit of just under two miles (3,200 m) with a finishing straight of five furlongs (3,300 ft; 1,000 m), five fences on the chase course and 11 fences on a complete circuit.

Did you know? At a two-day meeting in 1933 Gordon Richards rode into the record books by partnering the winners of 11 consecutive Chepstow races.

Did you know? Racing in the Thirsk area has been recorded as far back as 1612 when King James I organised horse races on his land in the Hambleton Hills.

• Fri, 4 May: Afternoon Flat Racing – £15 • Tues, 15 May: Spring Evening Racing – £15

THIRSK Thirsk Racecourse stages 14 race meetings from April to September, making the most of the Flat racing season in scenic Yorkshire. It plays host to a recognised classic trial as well as the Thirsk Hunt Cup a valuable handicap held around the end of April that is one of the best cavalry charges of the season.


• Tues, 12 June: (Paddock) Afternoon Racing – £14 • Tues, 19 June: (Paddock) Afternoon Racing – £14 • Wed, 4 July: (Paddock) Afternoon Racing – £14 • Tues, 17 July: (Paddock) Evening Racing – £14

DONCASTER Doncaster Racecourse, venue for this year’s Club Awards, hosts two of Great Britain's 31 Group 1 flat races, the St Leger Stakes – the world’s oldest classic horse race – and the Racing Post Trophy. The course has the distinction of both starting and ending the flat season on turf. • Sat, 2 June: (Grandstand Enclosure) Derby Day – £9 • Sun, 17 June: (Grandstand Enclosure) Family Fun Day – £9 • Fri, 29 June: (Grandstand Enclosure) Afternoon Flat Racing – £9 • Sat, 30 June: (Grandstand Enclosure) Construction Index – £9

DONCASTER RACECOURSE – FREE TICKETS Attendees at the 2018 Club Awards and Gala Dinner on 29 November, being held at Doncaster Racecourse, will receive complimentary tickets to the following day’s racing. See page 14 for how to enter or page 17 for how to book your tickets. Did you know? Doncaster is one of the oldest established centres for horse racing in Britain, with records of regular race meetings going back to the 16th century. In 1600 the corporation tried to put an end to the races because of the number of ruffians they attracted, but by 1614 it acknowledged failure and instead marked out a racecourse. HAYDOCK PARK Situated equidistant between Liverpool and Manchester, Haydock Park is one of the finest viewing courses in Britain. Racing under both codes is of a very high standard and is well regarded by trainers looking to educate their younger horses.

the Club & Institute Union (CIU). The Union has its own race alongside Club Awards sponsors Dransfields – the Dransfields CIU Charity Raceday Handicap Hurdle. • 2018 date to be announced. Did you know? The Romans began the Wetherby story racing Arab horses at a place called Netherby, a few miles upstream from the existing course.

Club Mirror Racing Club Booking Form Number of tickets required (minimum 6) __________

Price per ticket £______

Racecourse: ___________________________________________________________________ Date of meeting: _______________________________________________________________ Cheque enclosed ( and made payable to the racecourse) for £________ Contact and club name: __________________________________________________________ Club address: __________________________________________________________________ • Fri, 25 May: (County) Flat Racing – £10 • Sat, 26 May: (Grandstand & Paddock) Flat Racing – £12.50 • Thurs, 7 June: (County) 188BET Raceday – £10 • Wed, 13 June: (County) Afternoon Racing – £10


Did you know? In 1948 a 12 year-old boy rode his first winner at Haydock Park. That same jockey rode his final winner here too, 46 years later. His name? Lester Piggott.

Daytime telephone number: _______________________________________________________

WETHERBY Last year nearly 2,000 club men and women attended Wetherby Races at an event run and organised by

____________________________________________________________________________ _________________________________________________ Postcode: ___________________

Email address: _________________________________________________________________ Please send this booking form plus cheque (made payable to the relevant racecourse) no later than three weeks before the meeting date to: Club Mirror Racing Club, ACP, 59-60 Thames Street, Windsor SL4 1TX





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Theft – don’t leave your club exposed With May underway, many clubs will be getting their green keeping and maintenance equipment out of storage to prepare the grounds for the summer ahead. But when did you last check that they were still safely where they were supposed to be? Club Insure offers the following advice on security.


lub Insure took several reports of thefts from outbuildings last year so we would like to take an opportunity to remind all clubs to check their policy wording to ensure that the Physical Security Standards are being adhered to. The photo on this page shows a typical wooden double door that we might come across on an outbuilding. As with all other parts of the premises an outbuilding should be fitted with a suitable alarm but in addition to this there will be other Physical Security Standards that are required. A sample wording is shown below. Physical Security Standard – sample wording This is applicable to any cover granted in respect of Damage by Theft. It is a condition precedent to the Company’s liability for Damage that the Policyholder shall have implemented the following security measures within eight weeks of commencement of Theft cover. Failure to do so may result in a claim under Theft cover not being paid or in payment being reduced. Doors In respect of all external doors (including wicket gates) and internal doors leading to other premises or part of premises not occupied by the Policyholder.

Timber and Steel Doors To be secured by at least one of the following: i. A mortise deadlock conforming to BS3621 together with a compatible boxed striking plate. ii. A close shackle padlock with minimum shackle thickness of 10mm together with the manufacturer’s corresponding locking bar or (for doors other than final exit). iii. Two key operated security bolts for doors one fitted approximately 300mm from the top of the door and the other approximately 300mm from the bottom. Aluminium and UPVC Doors To be secured by a cylinder operated mortise dead-

Windows Each ground floor and basement opening window or skylight and other window or skylight accessible from decks, roofs, balconies, canopies, fire escapes or downpipes to be secured by a key operated lock fitted independently of the existing fastener unless the lock forms part of the original fastener design. This requirement does not apply to any window or skylight which is either: i. Protected by solid steel bars grilles lockable gates expanded metal or weld mesh, or ii. Officially designated as a fire exit by the fire authority. lock or deadlocking multi-point locking system. Roller Shutter Doors To be secured by either: i. Two cylinder operated shutter locks with one lock fitted at each end of the shutter, or ii. A close shackle padlock with minimum shackle thickness of 10mm together with the manufacturer’s corresponding locking bar. Horizontal sliding or folding doors To be secured by either: i. A hook bolt mortice deadlock, or ii. A close shackle padlock with minimum shackle thickness of 10mm together with the manufacturer’s corresponding locking bar. Double leaf doors The final closing leaf to be secured by the appropriate locks as detailed above, the first closing leaf to be secured by flush bolts or key operated security bolts top and bottom throwing into the framework and sill. Outward opening doors (This is applicable to timber and steel doors only.) In addition to the appropriate locks and bolts detailed above, each outward opening door to be fitted with hinge bolts top and bottom. The above requirements do not apply to any door officially designated as a fire exit by the fire authority.

Going back to the photo, this illustrates outward opening, timber, double leaf doors so there are three different parts of the wording that need to be considered to ensure full compliance. It is important to keep a comprehensive list of all your assets and update this regularly as this will help you ensure that your Sums Insured are adequate. Please take photos of your equipment where possible so that if you are unfortunate enough to suffer an incident you can easily evidence your loss, particularly if you no longer have the original purchase receipts. It is vital that you check your own individual policy as each wording is different and if you are unsure whether you have the correct cover in place contact your insurer.

CONTACT DETAILS Club Insure covers all aspects of club insurance from start to finish, with Account Handlers and Claims Managers under one roof. Victoria Romero-Trigo, Director Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA e. t. 0844 488 9204




HEINEKEN announces plans to help the on-trade HEINEKEN UK’s latest category initiative, The Greenpaper, aims to boost the on-trade by over £1bn over the next three years. Here the company explains how it hopes to help licensees grow their cider and beer sales.


he Greenpaper is the biggest piece of category research ever undertaken by HEINEKEN and represents over 100 pieces of qualitative and quantitative research. Jerry Shedden, Category and Trade Marketing Director at HEINEKEN, said: “It will mean more people through your doors, spending more money, more often. Months of research have been condensed into an easy to understand category strategy that will grow our customers’ businesses. The six growth drivers are the starting point for all HEINEKEN on-trade activations, so with the power of the best portfolio of ciders and beers, and our industry-leading expertise, we will be helping to bring the on-trade back into growth.” The six growth drivers are summarised as follows.

1. Let’s get together – incremental value £249m What? Licensees should be captalising on existing events and creating new occasions throughout the year to drive footfall and maximise sales. Why? There is more competition for consumers’ hard earned cash, so the number of visits to the on-trade has fallen by 10% over the past five years1. How? Create occasions that give people a reason to visit rather than stay at home (e.g.: generating a fantastic atmosphere around a football match, hosting a quiz etc). 2. Maximise the core – incremental value £225m What? Drinkers will stay longer, spend more and visit more regularly if licensees give them everything they expect from their favourite bar topped off with a great atmosphere. Why? Consumers are leading more flexible lifestyles with remote working and part-time hours. By maximising the occasions for which a bar can be used throughout the day, licensees can also maximise revenues. The ambience is the second most important reason for consumers choosing an outlet, so this cannot be overlooked. Consumers will order a second pint of cider or beer based on the quality of the first so maintaining and pouring consistent quality drinks is also key.


How? Enhancing kerb appeal can remove potential barriers. Providing free WiFi or different food offerings throughout the day can widen trading hours and bring in new consumers for new occasions. Communicating these offerings through outdoor signage or advertising this online are the simplest ways to maximise footfall. Maintaining and pouring consistent, quality cider and beer will also drive repeat custom. 3. Great with food – incremental value £189m What? Food is a great way to entice consumers into the on-trade, so licensees should maximise their consumer spend by pairing food with their range of ciders and beers. Why? Food is present at a third of all drinking occasions and this is growing. By using drinks and food together, this can deliver more value to the consumer whilst driving both footfall and repeat business2. How? A simple burger and a pint style promotion will increase footfall, or presenting a more formal food and drink matched menu will increase spend in higher end outlets. 4. Live better – incremental value £174m What? People are trying to lead healthier and more sustainable lifestyles, Why? Half of people want to make healthier lifestyle choices – whether that be abstaining from alcohol of which over 1m more people have chosen to do in the last four years, or actively choosing sustainably sourced products or preferring organic produce3. How? By having a range of healthier options such as no and low alcohol alternatives, or having natural and sustainably produced ciders and beers. 5. My generation – incremental value £108m What? The 18-24 year old generation of beer and cider drinkers have a lot more choice than previous generations and are yet to find their favourite drink, bar or licensed outlet, so

licensees should shout about why their outlet is relevant. Why? On-trade visits by 18-24 year olds is falling year-on-year, with the number of times per week they go out for a drink falling by 20%, over the last decade4. How? By having the right range of products – a balance between well-known brands available at reasonable prices as well as more unique choices – you can reconnect with 18-24 year old consumers and ensure that there is something for everyone. Speaking the right language in terms of marketing and utilising digital, whilst being flexible to consumer needs, will also drive future footfall. 6. We’re worth it – incremental value £72m What? One of the easiest ways to increase how much consumers spend is by encouraging them to try a more premium beer or cider at the bar. Why? The average price of a pint of beer in the on-trade has risen by 42p over the last four years. Although the number of occasions in the ontrade has declined, consumers are treating themselves when they do go out and are choosing more premium drinks5. It is still key to have a mainstream beer and cider offering as two in every five pints of draught beer is Foster’s, John Smith’s, Guinness, Carling or Carlsberg. However, licensees should try and premiumise at every opportunity. This can be done by offering a range of mainstream and premium drinks at the right price points. How? Use every tool at an outlet’s disposal, to drive consideration of more premium choices – standalone founts, point of sale and back bar displays as well as giving the best spots in the fridge and on the bar to the more premium options. Similarly, writing tasting notes for your craft range can drive interest and create plenty of trade up opportunities. These quick and easy everyday changes make up part of The Greenpaper and will support customers in generating an uplift in sales as well as strengthening the on-trade cider and beer category as a whole. Sources: 1-4 - Kantar Alcovision December 2017; 5 - Source: CGA Strategy 52 w/e 21st January 2018



Keeping it clean – theuseofwhitespace The common misconception amongst many website designers, is creating overly busy and complex websites. Pages filled with content with as little white space as possible is the particular common theme. Is this really what users want?


urrent trends in website design would suggest that negative space is essential for user experience. Firstly, enough negative space within the design allows the user to easily absorb the content presented on the screen. Secondly, if used correctly it can offer an aesthetically pleasing visual impact. So negative space, what is it? It’s often referred to as ‘white space’ and describes the extent of blank space between different elements on a web page. This white space has been deliberately constructed to not display content. (The space doesn’t specifically have to be in a white colour it can be in any colour, of course.)   White space and readability of content In order to take users on a journey, the copy needs to be easy to read. For a web designer, making the web page look less cluttered, yet at the same time exciting is crucial. Sharp content hierarchy We tend to find a significant problem amongst UX (user experience) is messy websites with calls to action bombarding users in every direction. If a user doesn’t have a clear pathway to browse around a website, how can you ever direct a user successfully around your website? By introducing negative space, you can clearly differentiate between different elements and establish calls to action that stands out. This approach means that all elements on the web page have a hierarchy, established by their importance which is essential for the user. Balancing act Ensuring a fine balance amongst all the elements of a web page is pivotal for web designers. A website is designed in a unique way that ensures every element on the page gets its due space accordingly. The key to a great website is guiding users towards the parts that will result in a conversion or some sort of action. Therefore, keeping a design simple and well balanced to avoid confusion is the key to good website design.

Ensuring a fine balance amongst all the elements of a web page is pivotal for web designers.

CONTACT DETAILS Studio44 44 Newton Road, Tunbridge Wells, Kent TN1 1RU t. 01892 888 011




Aon Risk Solutions Enterprise | Affinity


Aon Specialist Insurance for Sports and Social Clubs


Market-leading cover with 10%* discount for new Aon clients





At Aon, we have specialised in arranging insurance for Sports and Social Clubs for over twenty years. Our client managers have an in-depth understanding of the risks that owners and managers of clubs face, and can arrange a policy that caters to a wide range of clubs.

To arrange a quote contact:

Call us today and we will look to save costs on the price of your current insurance provider by 10%.*


John Mckie 0345 004 0515

Why arrange your Sports and Social club insurance through Aon?


• We are confident that we can deliver competitive premiums

• Arrange market leading cover solutions

Monday – Friday 9am - 5pm

• Dedicated Client Manager to support you • Get access to exclusive HR and Health & Safety Solutions for Clubs at discounted rates via our partnership with Citation







£100 Material Damage Excess

£2,500 for cover in each gaming machine, up to £10,000 in total Total cover £10,000

Property in the open covered up to £5,000

Engineering cover up to £1,000,000, cooling equipment, boilers, air conditioning units

Directors and Officers limit of indemnity £250,000

* New Aon clients only. Must not hold a current policy with Aon. Subject to qualifying criteria; No claims in the last 3 years; Satisfactory postcode check (such as but not limited to high risk flooding areas, theft and malicious damage); Insurance has not been cancelled or declined in the past; Premises are not unoccupied or unfurnished; Business description is a CIU Club, Other Social & Welfare Club, CISWO Club or Sports Club; Buildings are valued at no more than £1,000,000; Stock limit doesn’t exceed £50,000; and do not operate door staff, regular ticketed events or live entertainment more than twice a week. Evidence of competing terms must be obtained from an Insurer that meet Aon’s security rating requirements and cover must be of a comparable basis to the quotation arranged by Aon. This offer can be withdrawn at any time. Terms, conditions and exclusions may apply. Maven Sports and Social Club Insurance arranged by Aon UK Limited and underwritten by Maven Underwriters which is a Managing General Agent operating under a delegated underwriting and claims handling authority on behalf of Aviva Insurance Limited and Allianz Insurance plc. Maven Underwriters is a trading name of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority. Citation Limited is an approved Introducer Appointed Representative of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority. FP.ENT.1784.MH


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Club Mirror May 2018  
Club Mirror May 2018