Cm july15

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clubmirror July 2015

AT THE H EART OF THE COMMUNITY

The great outdoors Your passport to all things alfresco CHAMPIONS LEAGUE SPECIAL

■ PREMIUMISATION

■ SMOKING

■ CLUB NEWS

Contents

club mirror AT THE HEART OF THE COMMUNITY

JULY 2015

AWARDS, EVENTS AND CALLS TO ACTION

14

17 Come and join us...

Put 26 November in your diary for the club event of the year!

18 FREE to clubs trade show Club supporting suppliers at your service.

NEWS, VIEWS, CLUB LIFE AND LEGISLATION 06 News The effect of Scotland’s drink-driving laws, latest news from the sports broadcasters, plus brands news – who’s doing what and why.

08 Legal Eagle It’s not far off 10 years since the smoking ban was implemented. Now, smoking and vaping are back in the headlines.

BUILDING THE BUSINESS 10 Committed to clubs Club Mirror, Club Rugby, Clubhouse Europe , Club Report and Sports4Bars.com. What next?

Our latest launch announced – and it’s all about sport.

14 Is premiumisation the future?

Keg beers and lagers remain a major part of club business. So where does premiumisation come in? CGA Strategy’s Ashley Cairns and Mark Newton report.

34

ASK THE EXPERTS 49 Better barbecues Top advice on making the most of the club barbie.

21 Champions League Special

50 HTTPS: Does your club website need it?

Dubbed one of the Top 10 richest sporting events in the world, the 2015/16 Champions League is already underway with BT Sport now its new home.

Perspectives on appropriate levels of encryption, privacy and web security.

44

30 Sporting fixtures

51 How to protect your outdoor spaces When members move outside to enjoy the sunshine where do you stand with your insurance?

Sports4Bars.com looks ahead to the key live sporting fixtures coming to your screens.

52 It’s classified!

34 The great outdoors Alfresco dining is now achievable 24/7, 365 days a year.

Showcasing club-supporting suppliers.

21

38 Industry interview National Association of Recreational Clubs Association Secretary Malcolm Brown shares the Association’s past, present and future.

40 A word with – BT Sport A ‘what’s new’ catch up with Club Awards sponsor BT Sport.

44 Club Kitchen A Booker bonanza of food made for sharing.

CLUB MIRROR 3

You thought we just sold great beer, didn’t you?

At Molson Coors we have everything you need to ensure you have a successful business.

We don’t just do great beer, we also have a wide range of wines including 250 On-Trade exclusive and 150 Molson Coors exclusives. We also have a fantastic spirits range, whether you need a firm favourite or something a bit more premium, Molson Coors has something to suit you and your customer’s needs. Molson Coors offer a One Stop Shop and with great deals across the ranges plus a national sales force, we can spend more time helping you grow your business.

0845 6000 888 or visit www.MolsonCoorsDirect.com

For more information call

LEADER

Contributors

Premiumisation, sports galore and all things alfresco This month’s Drinks Report surrounds premium lagers and beers with perspectives from Carlsberg UK, Heineken UK and Molson Coors; where do they sit in the drinks spectrum at the bar? And what should your breadth of offering be?

Talking about breadth of offering, we’re taking the opportunity to showcase the other magazines we publish into the club sector (pages 10-11). ‘Committed to clubs’ is our maxim (more on that soon) and we certainly are. So we’re delighted to announce the forthcoming launch of Sports Club magazine, an addition to Club Mirror, Clubhouse Europe, Club Rugby and Sports4Bars.com.

Sport is in fact something of a theme this issue, from the Ashes, The Open and Newmarket (see pages 30-31) to the start of the 2015/16 Champions League (see pages 21-27).

We’re in for plenty of action that’s for sure, all good news for clubs screening top events this summer.

As the summer sun comes out so too do members. Time to smarten up the club’s outside spaces and gear up for barbecues, beer festivals, club open days – you name it there’s an excuse to alfresco-it. Turn to pages 34-36 for top tips on running the best barbie in town. And check out our Ask the Expert section for thrill-with-the-grill guidance on maintaining Health & Safety standards, plus advice on checking that the club’s insurance covers all outdoors activities.

We hope you enjoy the issue.

Caroline Scoular Editor, Club Mirror

Caroline Scoular

Sean Ferris

Nick Walton

Justin O’Regan

Mark Newton

Ashley Cairnes

Jill Slingsby

Hamish MacLean

Lawrence Hardcastle

Leigh Ann Ogilvie

Jonathan Hardy

David Foster

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie, Circulation Jon Hardy Accounts Michael Jeffries, Pam Attrill Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products.

CLUB MIRROR 5

CLUB NEWS

Cask Beer e-learning programme on a roll Cask Beer Uncovered, the e-learning programme designed to build knowledge of cask beer, has had more that 2,000 registrations in the first two months since launch.

Paul Nunny of Cask Matters – an informal partnership of organisations, brewers and retailers – said: “We’re very pleased with this initial response to Cask Beer Uncovered, which puts us firmly on track to meet our goal of putting 100,000 people through the programme within three years.”

Cask Beer Uncovered comprises five short online films which guide the viewer through every aspect of cask beer, with content delivered by brewers, licensees, bar staff and

beer drinkers. Each film lasts around five minutes and is followed by a multiple choice test. Staff who score at least 75% across all five modules can print off personalised certificates.

The programme has been developed by Cask Marque, is free of charge to retailers and staff and is funded by the industry.

• http://caskmarque.cplelearning.co.uk/registration.aspx

Sky Sports – pricefreezeandnewjointinitiative Sky Sports has announced a price freeze for the 2015/16 season. The broadcaster has also joined forces with Molson Coors to launch UpLift Media.

UpLift Media is an initiative to promote live sport, drinks and events in clubs and pubs with the aim of driving footfall. Licensees will also receive between £600 and £1,200 per

year (based on the size of outlet and whether they are a Sky and Molson Coors customer).

The HD screens will be used to promote upcoming live Sky Sports fixtures. To choose what fixtures they want to show, licensees log onto Sky’s ‘My Sky Sports’ website to access their profile.

Suppor ted

All for charity Macmillan Cancer Support In 1911 Douglas Macmillan watched his father suffer with cancer. As a result, he founded the ‘Society for the Prevention and Relief of Cancer’.

Douglas’s vision was that all people with cancer should be provided with advice and information, and that there should be homes for patients at low or no cost, and voluntary nurses to attend to patients in their own homes. Today, says the charity, much of this legacy lives on: “We are still a source of support for people living with cancer today and we are a force for improving cancer care.”

Macmillan milestones 1911 Douglas Macmillan establishes the ‘Society for the Prevention and Relief of Cancer’.

1930 The first paid member of staff is appointed.

1969 In-patient care begins with the first contributions towards building hospices.

1975 The first Macmillan nurses are funded as well as the first Macmillan cancer care unit.

1980 An investment of £2.5 million expands Macmillan nursing teams throughout the UK.

6 CLUB MIRROR

UpLift Media also includes targeted Molson Coors advertising, designed to help sell more of the products stocked.

Licensees can advertise their own offers and events as well as third-party advertising.

Other features include live countdowns to kick off plus breaking sports news.

Heineken announces plans for Rugby World Cup Heineken has unveiled its on-trade plans to support the 2015 Rugby World Cup, following the announcement last October that the brand would be the official beer sponsor of the tournament.

Beginning 100 days before the first game kicks off in September the activity includes new promotions, limited edition packaging and experiential activity that aims to give licensees the tools they need to make the most of the incremental sales.

Channel-specific point-of-sale and limited edition Heineken® 330ml bottles will be available, and Heineken is also producing dedicated ‘Hints and Tips’ to help operators maximise sales opportunities.

Community book exchange opens A book exchange and storage for a village archive has been added to community-run sports facility, The Hindringham Pavilion in North Norfolk.

Hindringham lost its last pub in 1968 and the village remained dry for 40 years until The Pavilion Free House opened in 2011 thanks to a £200,000 fundraising drive in the village, and many hours of hard work from Hindringham Playing Field Committee.

by 1991 The Macmillan Nurse Appeal launches to raise £20 million.

1993 The1,000th Macmillan nurse is appointed.

1994 Nationwide campaign about breast cancer launches.

1996 Six ‘minimum standards’ for a gynaecological cancer campaign.

1998 Macmillan National Institute of Education (MNIE) opens, with 10 lecturers for training specialist cancer care professionals. The Information Line helps more than 11,000 people during its first year of operation.

1999 Macmillan launches ‘a voice for life’ to give people with cancer the chance to have their voices heard.

2000 Funding of 2,000th Macmillan nurse.

2001 The 100th building project is completed.

2003 Social care strategy implemented, focusing on supporting carers and helping people financially.

2004 A Better Deal campaign launches + Macmillan Benefits Helpline offers advice.

2005 Macmillan health professionals reach over 3,500.

2006 Name changes to Macmillan Cancer Support .

2011 Centenary is celebrated.

2012 The University College London Macmillan Cancer Centre opens its doors.

2014 £25m is raised through its famous World’s Biggest Coffee Morning.

• For more information visit http://www.macmillan.org.uk

Drink drive legislation harms Scottish trade The stricter drink drive laws, which were introduced in Scotland in December 2014, are putting severe pressure on rural licensed premises, according to a new report.

Hospitality businesses in Scotland are reporting a drop in alcohol sales of between 10% and 90%, with some hit so hard they are considering staff redundancies to stay afloat or even closure, according to hospitality purchasing company Beacon. And in the 12 weeks following the change in legislation there was a reduction in the volume of liquor sales of over 2.8m litres.

Soft drinks, meanwhile, increased by 11% over

the same period.

Beacon’s research also showed a clear difference between rural and city businesses, with city locations largely unaffected due to public transport and central locations. Some rural businesses have considered hiring their own transport for customers in order to keep their doors open.

In the evenings, those businesses with a strong food offering have seen stability with many diversifying their drink menus to include non-alcoholic beer and wine, as well as mocktails.

BT Sport – new package for clubs BT Sport, dubbed the ‘new home of top European football’, has unveiled a new package for clubs and commercial premises to show up to 223 UEFA Champions League and UEFA Europa League matches live on Tuesday, Wednesday and Thursday nights to entice customers into licenced premises midweek. Gary Lineker, Jake Humphrey and Rio Ferdinand will front the live UEFA Champions League coverage.

BT Sport’s Total Pack will include a channel line-up of BT Sport 1, BT Sport 2, ESPN on BT Sport and BT Sport Europe, the new home of top European football from the UEFA Champions League and UEFA Europa League from August 1.

From July 1, customers signing up to BT Sport Total will be eligible for Screach Lite.

BRANDS NEWS

San Miguel launches new campaign San Miguel’s new advertising campaign will appear in prime slots, alongside shows such as Game of Thrones, Homeland and Champions League football. In cinemas, the advert will feature alongside the new James Bond film, Spectre, due for release in October. The brand is out-performing the World Beer category with 14% year-on-year volume growth, according to Carlsberg UK. • www.carlsberg.co.uk

Carling British Cider campaign Molson Coors has launched a £5.4m media campaign for Carling British Cider. The activity includes TV, outdoor and digital advertising, supported by a 12 week experiential campaign and on-trade support. Carling British Cider (Apple) received its second gold at 2015’s International Brewery Awards and has been named Product of the Year (POY) 2015 following votes from over 10,000 UK households.

• www.molsoncoors.com

Lemon beer from Caledonian Brewery This offers a free entertainment and communication platform that turns existing TVs into a sales and marketing tool to help drive footfall and sales using BT Sport content and customisable venue promotion tools.

An online resource, The Manager’s Office, is also being launched with the aim of helping commercial premises to maximise profits from live sport. Fixture information for BT Sport and Free to Air channels, will be included, and fixtureswill be supported with assets for social media, digital screens and posters, plus giveaways for competitions.

• www.bt.com/europe

Caledonian Brewery has produced its latest seasonal ale, Lipsmacker, billed as a ‘refreshingly different lemon beer’. The guest beer is a 4% ABV pale gold ale and has a tart lemon and lime citrus flavour with a sharp twist and a citric aroma.

•www.heineken.co.uk

WKD summer cocktail initiative RTD brand WKD is aiming to help licensees tap into the growing cocktail trend with the launch of two new cocktail vessels and a series of easy-to-make cocktail recipes using WKD Blue, Red and Iron Brew as the base ingredient.

•www.shs-sales.co.uk

Hpnotiq Summer campaign Hi-Spirits has launched a summer campaign to support US liqueur brand Hpnotiq in the on-trade, including new signature serves. The 17% ABV aqua blue liqueur is a blend of premium French vodka, exotic fruit juices, and a touch of cognac.

• www.hi-spirits.com

Paris here we come!

Twenty volunteers from Charles Wells have cycled from the company’s d’Parys pub in Bedford to its Paris pub, The Bombardier, to raise funds for Macmillan Cancer Care and Sue Ryder’s St John’s Hospice in Moggerhanger, Bedford.

Peter Wells, MD of Charles Wells UK pubs, was one of the team. “Everyone put their heart and soul into the most ambitious fundraising event we’ve ever staged and we kept each

Damme cold coasters other going through great teamwork, good humour and perseverance,” he said.

The team smashed its original target of £20,000. To add to their fund-raising efforts, visit the Charles Wells 2015 Cycle Challenge page on www.virginmoneygiving.com.

Molson Coors has launched a £6.2m Coors Light ‘Frozen Pint’ campaign which sees 450,000 ‘Stay-Cold’ coasters given away to consumers. In three different colours, once frozen the Stay Cold Coaster helps Coors Light stay ‘Damme Cold’, from the first sip to the last.

• www.molsoncoors.com CLUB MIRROR 7

LEGAL EAGLE

Frontal assault on

smokers

It seems like a very long time since we said goodbye to smoking in the UK’s clubs – eight or nine years depending on your location. But smoking – and now vaping – is back in the news. Nick Walton examines current legislations and latest proposals.

S

mokers were ordered politely either to decline or go outside, often to an area designed to accommodate those who smoke, but also meet the requirements of the smoking shelter, which could only be 50% enclosed. (And of great concern was the fact that for many clubs, as a sheltered site was not on the premises plan, the consumption of alcohol in the area could not take place.)

Now, passive smoking is seen increasingly as the new danger. Where smokers had once been able to light up and enjoy a smoke as long as the area was not enclosed, increasingly, there is debate about “smoke-free areas”.

Bristol has taken the lead in confirming that two Squares, the Millennium Square and the Anchor Square, have been designated as smoke-free zones.

There currently is no intention to enforce the ban in the areas, however; it has been stated that the scheme will be self-policing, and that signage in the area is designed to be polite but persuasive, to ensure the ban is effective.

As individual councils become more concerned about the areas for which they have responsibility, and the pollution created by the combustion engine, so too will they look at tobacco smoke as a source of pollution.

Momentum is building to add smoking bans in parks and green spaces in London. A recent report entitled The London Health Commission invites the Mayor of London to use his bylaw powers to make Trafalgar Square and Parliament Square smoke-free: “A smoke-free London would be better for us all: a better example for children; fewer opportunities for smokers to smoke; less litter; greener and more pleasant places for us to come together for better health.” Should the recommendations be actioned, they could be followed by Boroughs engaging to make bylaws which would outlaw smoking in the many parks and green spaces.

Further research tends to suggest that exposure to second hand smoking increases the risk of respiratory infections and middle-ear infections in the young.

The numbers of children being seen with chest

8 CLUB MIRROR

infections in hospitals is estimated to have dropped by some 14% in the period from the introduction of the ban in 2007 to date.

You may remember in an earlier article, prior to the general election, I wrote about the potential changes being suggested by the parties vying for your vote. One of the gentlemen proposed that smoking should once again be allowed in designated smoking areas in pubs and clubs. Opponents of any change other than to consolidate the current Regulations countered by saying that smokers are accommodated in their own area now, although probably not to the comfort levels enjoyed by those who do not smoke. Interestingly, in a majority of those surveyed in a recent poll (57% of 2,000 people) there appears to be a belief that anti-smoking regulations have now gone far enough and they would support the suggested amendment to enable designated smoking rooms in licensed areas.

Two other issues have arisen which potentially will have an effect on any consideration by the law-makers other than to consolidate the current position.

New regulations come into force on 1 October 2015 banning smoking in private cars where children are present. The regulation confirms that “children” applies to anyone under the age of 18 years of age, and requires private cars to be smoke-free when children are present. The legislation takes effect in England and Wales (and the Scottish Parliament is also considering a similar regulation).

The effect of the regulation is to further confirm the Government’s stance with respect to smoking and the harmful effects of passive smoking.

Many independently operated pubs and clubs have embraced the e-cigarette as a means of maintaining trade. Legislation has hitherto been absent in respect of the use of the e-cigarettes within premises and enclosed spaces (although you may remember that I did write late in 2014 about European Regulations dictating what does and what does not go into the materials that are put into e-cigarettes).

The Welsh Assembly have introduced the Public Health Wales Bill, which will be debated by the

Welsh Assembly this summer. One of the proposed sections of the Bill would ban the use of e-cigarettes in public buildings, and make provision for enforcement by local authority officers who will have the power to issue fixed penalty notices to those who refuse to observe the ban.

You may also remember that the Health Act 2006 made it an offence for persons who control or are concerned in the management of premises who do not stop a person smoking in a smoke-free area.

The detail of the Welsh Bill is yet to be published.

However, it would be surprising if there was not also some sanction for the operator contained within the new regulations. Consolidation of the Regulations dealing with smoking is extremely popular in England and in Wales, Scottish perspectives are similar and let’s not forget the persuasive arguments from the National Health Service that if this area is controlled by legislation, funding will be freed up for other medical issues.

While sensible discussion takes place about amendments to the current law, new legislation appears on the Statutory book. Any proposals to amend legislation to move back to a position pre2007 are highly unlikely, so it would appear that those who smoke will be further penalised, and not even e-cigarette-users will be exempt.

Packaging changes, the removal of cigarettes from view even in small premises, and further suggestions in respect of plain packaging are all adding up to a significant lobby against a practice which has been around since 5,000BC and popularised by its introduction into England by Sir Walter Raleigh. A love/hate relationship with tobacco has existed ever since. However, a practice which is no longer socially acceptable and is currently the subject of significant attention may well be a pleasure enjoyed best in private as smoking in public is progressively banned.

If you have any questions about this article or any of the topics written by Legal Eagle Nick Walton, please do not hesitate to contact him on 07824 465 531.

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Committed to clubs Our commitment as owners and publishers of club magazines – including Club Mirror, Club Rugby, Clubhouse Europe and Club Report – is to help all types of clubs to build their business still further, through the provision of timely targeted information, help and advice. And now we’re launching again – into the sports club sector.

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port is a unifying bond and at the heart of clubs throughout the UK – whether playing it or screening it. Club Mirror’s readership includes clubs from all walks of sporting life – from rugby clubs and football clubs to tennis clubs and bowls clubs. In recognition of the pivotal role sports play, we launched Sports4Bars.com last year, as well as electronic magazine Club Rugby.

Sports4Bars.com We launched Sports4Bars.com as the definitive online guide to all the live sport available to licensed premises in the UK. This was in recognition that the number of channels broadcasting live sport has grown, and finding out when and on what channel the big match is on could sometimes be challenging.

That’s where Sports4Bars.com now comes in, providing a one-stop destination for the up-to-date and accurate broadcast information you need to keep your members happy and excited about live action – whatever team or sport they follow.

Club Rugby With the Rugby World Cup coming to town this

10 CLUB MIRROR

year, it was the perfect timing to launch a magazine that we were all keen to read ourselves – Club Rugby!

As an electronic magazine, we go to the inbox of every rugby club in England.

Clubhouse Europe Clubhouse Europe continues to work with partners across Europe, predominantly in the golf and sports resorts sector. With tennis clubs firmly in our sights, we are working ever more closely with the Club Managers Association of Europe to expand the membership-base still further. Watch this space.

The new launch The next step has been a logical one, and the result of many calls, emails and letters from readers; Sports Club magazine.

Sports Club magazine Like Club Rugby and Sports4Bars.com, Sports Club magazine will be launched online with content specifically related to – you guessed it! – sports clubs. In conjunction with a number of club-supporting suppliers, the magazine will be sent straight

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to the inbox of our sports club readers.

Timed to coincide with the busy summer of sport, the free magazine is designed to help committees and officials run ever more efficient and profitable sports clubs.

Sports clubs – events and activities Building on this sports platform, we will be announcing club-specific events and an interactive programme of meetings and networking opportunities, all aiming to pull the sports club industry still closer together. So watch out for our latest updates in forthcoming issues of Club Mirror and on Club Mirror’s website – clubmirror.com And there’s more – Club Awards Now in their 24th year, the Club Awards continue to highlight the breadth of clubland – from sports clubs and social clubs, to working men’s clubs and political clubs. The annual event is a unique showcase for clubland. Last year’s entries provided further proof, if proof were needed, that the club sector is pulling members through its busy doors through innovation, entertainment and determination.

“

Our commitment as owners and publishers of club magazines – including Club Mirror, Club Rugby, Clubhouse Europe and Club Report – is to help all types of clubs to build their business still further, through the provision of timely targeted information, help and advice. And now we’re launching again – into the sports club sector.

”

The 2014 Awards caused quite a stir, with sports presenter John Inverdale hosting the event which included appearances of – and photo-opportunities with – the FA Cup and Aviva Premiership Cup no less. We even had video messaging from rugby superstar Ben Kay, direct from BT Sport’s studios.

For those of you unfamiliar with the Awards, the sports categories play a major part in the celebrations, and include categories for football, rugby, bowls, tennis and golf.

In summary...

Our titles, Awards and events are already geared up to providing all of the support that we possibly can to help our thriving industry continue to grow. We hope you enjoy them all, and look forward to introducing you sports clubs out there to Sports Club magazine very soon!

< CLUB MIRROR 11

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DRINKS REPORT – PREMIUM BEERS AND LAGERS

Is premiumisation the future?

While cask ale and the developing craft beer market have made significant inroads within the on-trade market over the last few years, keg beers and lagers remain a major part of the trade, especially in the sports and social club sector and wet led pubs, say CGA Strategy’s Ashley Cairns and Mark Newton. So where does premiumisation come in?

F

or many clubs value-priced mainstream standard beer brands continue to dominate the bar. But the trend towards premium offers, whether 4%, packaged or world brands, remain imperative as a ‘trade up’ option for many drinkers.

If a direct comparison is made between those well-known standard brand offers and the premium beer market (as a category) it can be seen that in GB MAT total volume terms both premium ale and lager are out-performing their standard equivalents.

The key driver for premium lager remains the ‘world’ lager sub category. Across the MAT the volume growth shown by these collective brands is +5.9% year-on-year, with value increasing at an even

14 CLUB MIRROR

higher level of +9.2%. There is no doubt that the addition of a world beer font on the bar, or bottles in the fridge, can offer outlets and drinkers the oppor-

tunity to move up to a different offer, when opportunity or budget allow. Many world brands come under the concept of ‘sunshine’ brands and are often associated by drinkers with foreign holidays or other more exotic locations.

When looking at the analysis of the bar itself, it is interesting to note where the primary increases in taps are occurring from a sub-category basis within premium beer. The key areas of growth are actually outside the key traditional premium lager brands.

World lager sees a +7.9% increase in the number of fonts year-on-year, while Premium 4% beers show a +2.0% increase.

In addition to this, the affect on average prices can

“

Scott Parker

Category Marketing Manager - Wines, Spirits and Soft Drinks, Carlsberg UK

Premium bottled beers are the driving force in the bottled beer category. Stocking these types of beers, over more traditional mainstream beers, allows outlets to premiumise the choice for their consumers.

We’re also seeing premium world beers increase their presence in the bottled beer market, with Cobra and Peroni amongst the most popular.

But although premiumisation is important, beyond it, consumers will always be happy to turn to their familiar favourite beers, which is still the biggest segment of the bottled beer category, and a key revenue driver for clubs.

It will always be important for outlets to energise these familiar favourites, and make them more appealing.

also influence the level of opportunity from a retail perspective. Cost-wise the rise of 4% premium beers (the GB total average price is £3.30) has provided an important pricing ‘bridge’ between standard (£2.96) and more traditional premium brands (£3.52). Beyond this, ‘world’ (£4.01) and ‘speciality’ beers (such as artisan Belgian fruit and wheat beers – averaging £4.53) provide an even higher base for the pricing ladder. Again more choice can, in the right circumstances and outlet, provide higher sales and margin.

Ultimately the growth in the craft beer category, as outlined in a previous Club Mirror article, has helped to redefine overall focus in the beer sector.

What is Craft Beer? Well there are many varied views! But what it is, is beer – whether served from cask, keg or tank, in cans or bottles from a fridge. It may be a small sector today but it is growing and can often also carry a significant price premium.

The innovations and general increased interest are all positive factors for the market and there can be little doubt that this is creating a shift in selling, stocking and drinking habits. The key is to ensure that outlets maintain both their key mainstream beer brands while, at the same time, taking the opportunity to provide their regular beer-drinking customer with the chance to experiment and try different products and tastes.

There will always be a place for those more traditional, standard beer brands upon which many sports and social club businesses are built, but the level of opportunity to increase margin and consumer enthusiasm is probably has high as it has ever been in recent times.

“

Kevin Paterson

Trading Manager for Beer and Cider, Molson Coors

” “

Demand for premium drinks is increasing and is predicted to keep increasing in the next five years – 70% of people say they would pay more for a better drink. Outlets that get this right can of course increase their spend per head and grow their overall margins and profit. The key is to get your overall range right, offering an assortment of mainstream and premium brands. (Even looking five years ahead, mainstream is predicted to still be over 50% of the lager market. And although some categories are in decline certain brands – Carlsberg being a case in point – are growing.)

Clubs can benefit from the interest in premium brands firstly by making sure their current range is well presented and served.

Beyond that, offering a premium trade-up that is not too far above their current range could be a benefit. Clubs should also look at brands that are in growth.

The right offering will help to drive volume and value as well as attract new people to the club.

Whilst the number of on-trade occasions is in decline, spend on those occasions is in growth (+2% versus last year). It’s therefore important for clubs to make the most of each occasion and to drive spend.

Andrew Turner On Trade Category & Trade Marketing Director, HEINEKEN UK

”

Craft beer is really gaining traction with over 20% of outlets now stocking Craft products. However, outlets should be aware that whilst Craft in many cases offers great value, it is not for everyone and certainly not for every occasion. The vast majority of consumers want to choose from more mainstream brands. The average Craft Beer-stocking on-trade outlet sells around 33 litres of Craft per week within an overall beer volume of 340 litres [Source: CGA Strategy, Volume and Distribution 2014].

Like many segments within the alcohol category, beer (and cider) has been shaped by the fact that consumers have become more discerning. Growth of the category can largely be attributed to a range of new product development shaped from growing consumer trends and helping to drive interest in a segment which has not traditionally been associated with innovation. Consumer demand for our products is growing, particularly our premium packaged lager portfolio. Kronenbourg 1664, for example, is the World’s No.1 French Beer and the third largest premium lager brand in the UK [Source: Nielsen Total Coverage GB 20.12.14 Volume MAT].

”

< CLUB MIRROR 15

Making the right choice Molson Coors, one of the UK’s biggest brewers, recently announced the official re-launch of its wholesale business which is built around three distinct pillars – Service. Choice. Trust.

Following six months of customer research to understand what its customers want from a traditional ‘wholesale’ offering, Molson Coors found that a high priority was customer service. Over 60% cited it as a real point of difference, with 61% also saying product range, or ‘choice’, was an important factor.

Range The Molson Coors range includes over 2,000 beers, wines, ciders, spirits and soft drinks and is delivered to trade by one of the biggest sales teams in the industry. In addition to selling Carling*, the leading lager in the On-Trade, Molson Coors has also worked closely with key drinks brands to deliver a range that meets the diverse needs of our customers.

We offer: Q 700 wines with over 250 exclusive to Molson Coors and over 350 exclusive to the On-Trade Q 8 seasonal guest ales per month from regional and national brewers Q Over 500 spirits across 16 sub-categories that range from house to super premium To ensure our customers can give their consumers the right serve, our range includes packaged (cans, NRBs, PETs), BIB and draught.

Promotional support To support our customers’ promotional activity, Molson Coors has a long running and exclusive partnership with Sky. The joint offering gives our customers up to 33% off their Sky TV subscription which means that they can access sports coverage, helping to drive footfall in clubs and attract new drinkers.

Molson Coors also produces a monthly deals brochure, Hotlines, which is sent out to over 12,000 customers. This contains seasonal deals, new and exclusive products, wine country of origin profiles and strong price points across all of our drinks categories. As well as monthly offers, exclusive ‘flash deals’ are available online and through Molson Coors’ national contact centre each week.

To support our range in outlets, we also provide a free menu printing service, enabling our customers to print drinks menus for free. With menus often the first contact customers have with wine offerings, it’s vital that it works hard to sell your products. Menu Master – our fast and free** wine menu service – is exclusive to Molson Coors customers and means that your individual list will be displayed on your tables or bar, helping to drive sales.

“Molson Coors has added value to our business and cash to our bottom line.”

Thorley Taverns

*Source: CGA On-Trade draught sales to 06/09/14. **Subject to a minimum order value.

ORDER NOW

0845 6000 888 Email: CustomerExperienceTeam@MolsonCoorsDirect.com Order online: www.MolsonCoorsDirect.com Free Trade:

CLUB AWARDS 2015

Callingallclubs Join us in Manchester Busy clubs and officials are hard pressed to take time out unless there’s a very good reason to do so. This is why Club Mirror is cramming three events into one action-packed day on 26 November.

Whether it’s sourcing new suppliers, seeking expert advice on legislation, comparing notes with other clubs or trying out a new beer for the bar, the Club Mirror team invites you to join them for an actionpacked day (and evening!).

2-5pm HAIL THE ALE BEER FESTIVAL Club Mirror’s seventh Hail the Ale Beer Festival, in association with CAMRA, will present ales from brewers of all sizes. Free to clubs and free to sample, clubs can test out ales and seek advice from the experts on how to keep and serve the perfect pint.

Also: top tips on how and why well-kept real ales can create a point of difference.

> CLUB MIRROR 17

CLUB AWARDS 2015

2-5pm ASK THE EXPERTS – LIVE! This free-to-clubs event brings clubs and club-supporting suppliers together in an informal and informative atmosphere, aiming to forge new partnerships and cement old ones.

“Business-building is what it’s all about,” says publisher Sean Ferris. “We’re encouraging readers to come along and network with companies they already work with as well as meeting those not yet on their radar.”

Ask the Experts – Live! will host experts in a number of key club areas including cellar management, energy saving, gaming machines, web design and hitech screens, as well as advice on latest legislation and better buying.

6.30-7.30pm DRINKS RECEPTION Join us at the pre-Awards drinks reception. Photo opportunities to date have included the FA Cup (2014) and the Challenge Cup (2013). Try lagers, bitters and wine from our sponsors.

18 CLUB MIRROR

7.30-10pm CLUB AWARDS The 24th Club Awards and Gala Dinner will be presented by guest host and TV sports presenter John Inverdale (below), who joins the Club Awards Hosts Hall of Fame. Previous hosts include Chris Hollins, Steve Ryder, Hazel Irvine and Clare Balding.

10pm-1am ENTERTAINMENT ZONE The evening continues after the Awards with entertainment, tastings courtesy of Carlsberg UK and real ales at ÂŁ1 a pint.

< CLUB MIRROR 19

CLUB AWARDS 2015

Booking and registration form • GALA DINNER • HAIL THE ALE • ASK THE EXPERTS – LIVE! Join us and clubs from around the country at the club event of the year.

REGISTRATION AND BOOKING FORM Name: _______________________________

CLUB AWARDS AND GALA DINNER Early Bird Rate available for bookings taken by July 31

Club Name and Address: _____________________

__________________________________

Please reserve me (STATE NUMBER) ________ tickets for the Gala Dinner at the Early Bird Rate of £58.80 per person (including VAT of £9.80).

Please reserve me (STATE NUMBER) ________ table/s for 10 at the Gala Dinner at the Early Bird Rate of £451.20 (including VAT of £75.20).

Contact Telephone Number: __________________

Email: _______________________________

ASK THE EXPERTS – LIVE! (FREE TO CLUBS) • I would like to attend Ask The Experts – Live!

• I will attend on my own

■

• I would like to bring colleagues Up to 3 ________

HAIL THE ALE BEER FESTIVAL (FREE TO CLUBS) • I would like to attend the Hail the Ale Beer festival • I will attend on my own

■

• I would like to bring colleagues Up to 3 ________

20 CLUB MIRROR

■

■

3 - 5 ________

Other (please state) ________

■

■

3 - 5 ________

Other (please state) ________

SEND COMPLETED FORM TO CLUB MIRROR:

BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE:

Call in your details to 01753 272022

BY FAX:

Fax this page to 01753 272021

CHAMPIONS LEAGUE SPECIAL

Welcome to the

Champions League Dubbed one of the Top 10 richest sporting events in the world, the 2015/16 Champions League is already underway with BT Sport now dubbed its new broadcasting home. And with up to 223 UEFA Champions League and UEFA Europa League matches live on Tuesday, Wednesday and Thursday nights there’s plenty for clubs to cheer about.

CHAMPION LEAGUE 2015/16 QUALIFIERS There are 32 sides contesting the group stage this autumn; 22 of these are already known.

They are...

Belgium – KAA Gent England – Arsenal FC, Chelsea FC, Manchester City FC, France – Olympique Lyonnais, Paris Saint-Germain Germany – FC Bayern München, VfL Borussia Mönchengladbach, VfL Wolfsburg, Greece – Olympiacos FC FC Barcelona – current Champions League winners.

Italy – AS Roma, Juventus

Netherlands – PSV Eindhoven

Portugal – FC Porto, SL Benfica

Russia – FC Zenit

Spain – Club Atlético de Madrid, FC Barcelona, Real Madrid CF, UEFA Europa League winners – Sevilla FC Turkey – Galatasaray A

Ukraine – FC Dynamo Kyiv

Revenue driver On June 6 FC Barcelona lifted the much-cherished 2014/15 Champions League trophy. And with barely time to wash their kit, the 2015/16 season is already underway, with 22 of the 32 participating clubs already announced and the games getting underway as we go to press to make up the final 10 sides.

But it’s not just the fans who can afford to get excited about the next tournament. Screening matches involving Premier League football clubs are amongst the most important for increasing trade, according to research amongst commercial premises showing sport [Source: Evalueserve/ Amethist May 2015; commissioned by BT Sport].

BT Sport, now dubbed the ‘new home of top European football’, is promising more than double the number of games involving Premier League clubs and 49 more mid-week match nights. Gary Lineker, Jake Humphrey and Rio Ferdinand have been announced as the presenting line up (Editor’s note: Club Mirror and sister titles Club Rugby and Sports4Bars.com attended the launch; see page 44-45).

“Next season will mark a big change for commercial customers who want to maximise their takings by showing the really big UEFA Champions League and UEFA Europa League clashes midweek,” said Bruce Cuthbert, director commercial customers at BT Sport.

Where it all began The UEFA Champions League was officially inaugurated in the 1992/93. It’s beginnings, however, go back to 1955 when the European Champion Clubs’

CLUB MIRROR 21

>

CHAMPIONS LEAGUE SPECIAL

BT Sport’s UEFA Champions League and UEFA Europa League coverage announcements were made at BT Sport's studios. Pictured (l to r): Steven Gerrard, Rio Ferdinand, Gary Lineker and Glenn Hoddle.

Cup was officially launched soon after UEFA’s first Congress, UEFA having been founded in June 1954.

It is Gabriel Hanot, Editor of French sports daily L’Equipe, however, who is credited with first championing the cause for a Europe-wide club competition. Together with colleague Jacques Ferran he created a blueprint for a challenge tournament to be played on Wednesdays under floodlights. L’Equipe’s vision was that participating teams would be those which had the most ‘fan appeal’ rather than champions of their country.

The new competition was authorised by worldbody FIFA at an Executive Committee meeting in London on 8 May, 1955. It was stipulated, however, that the competition should be organised by UEFA and that the national associations concerned would need to give their consent to their clubs taking part.

22 CLUB MIRROR

The big hitters Real Madrid CF holds the highest number of consecutive victories – five in total – while AFC Ajax

Real Madrid – leading the field with five consecutive wins.

and FC Bayern Munich have both managed winning hat-tricks. Ajax waited 22 years to add a fourth title in the early 1970s and it took Bayern a further 26 years before it lifted the trophy again at a nail-biting penalty shoot-out in 2001. Of English teams, Liverpool FC stands out with four victories between 1977 and 1984. They were also the victors in 2005’s dramatic final when they battled back from 3-0 down to pip AC Milan on penalties.

Real Madrid, AC Milan and FC Barcelona have been the most successful sides in the UEFA Champions League era, the Spanish pair lifting the trophy four times apiece and the Rossoneri three. Real Madrid’s 10 triumphs make it the most successful club overall, followed by seven for AC Milan, five for FC Barcelona, Bayern Munich and Liverpool and four for Ajax.

DID YOU KNOW? Top facts and figures for your next Quiz Night!

STATISTICS - 2014/15 Goals scored . . . . . . . . . . . . . . . . . . . . . . . . . 361 Total attempts . . . . . . . . . . . . . . . . . . . . . . 3,209 On target . . . . . . . . . . . . . . . . . . . . . . . . . 1,170 Off target . . . . . . . . . . . . . . . . . . . . . . . . 1,237 Blocked . . . . . . . . . . . . . . . . . . . . . . . . . . . . 803 Against woodwork . . . . . . . . . . . . . . . . . . . . 72 Corners. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,191 Offsides. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 601 Yellow cards . . . . . . . . . . . . . . . . . . . . . . . . . 518 Red Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Fouls committed . . . . . . . . . . . . . . . . . . . . 3,253 Fouls suffered . . . . . . . . . . . . . . . . . . . . . . 3,089 Passes. . . . . . . . . . . . . . . . . . . . . . . . . . . 11,4452

MILAN TO HOST FINAL Milan’s Stadio Giuseppe Meazza is to host the 2016 UEFA Champions League final. As you’d expect in Italy’s fashion-capital, San Siro as it is known, is as stylish as it is impressive. The arena, first opened in 1926, is home to both AC Milan and FC Internazionale Milano, and has a capacity of nearly 80,000 seats for UEFA competitions.

CHAMPIONS LEAGUE DIARY DATES Stage

Dates 2015

CHAMPIONS LEAGUE FACTS, STATS AND DID-YOU-KNOW-THAT’S...

First qualifying round, first leg 30 June – 1 July Nations with the most wins 360 – Spain 321 – England 261 – Italy 237 – Germany 168 – France Nations with the most goals 1,241 – Spain 1,070 – England 845 – Italy 835 – Germany 585 – France Most games played 212 – Real Madrid CF 206 – FC Barcelona 200 – Manchester Utd 199 – FC Bayern München 165 – AC Milan Most wins 124 – Real Madrid CF 119 – FC Barcelona 107 – Manchester Utd 106 – FC Bayern München 76 – Arsenal Most draws 52 – Manchester Utd 50 – FC Barcelona 49 – AC Milan 46 – FC Bayern München 41 – Chelsea

41 – Juventus 41 – Real Madrid CF Most goalless draws 21 – AC Milan 20 – Manchester Utd 15 – Arsenal 15 – Chelsea 15 – FC Porto Most defeats 51 – FC Porto 49 – Olympiacos FC 48 – FC Dynamo Kyiv 48 – Galatasaray A 47 – FC Bayern München 47 – Real Madrid CF Most goals scored 439 – Real Madrid CF 411 – FC Barcelona 358 – FC Bayern München 343 – Manchester Utd 248 – Arsenal Most goals conceded 231 – Real Madrid CF 208 – FC Bayern München 205 – FC Barcelona 187 – Manchester Utd 174 – Arsenal Nations with the most games 713 – Spain

667 – England 587 – Italy 534 – Germany 417 – France All-time Top 10 coach appearances Sir Alex Ferguson (Manchester Utd) – 190 Arsène Wenger (AS Monaco FC [7], Arsenal [155]) – 162 Carlo Ancelotti (Juventus [10], Chelsea [18], AC Milan [73], Real Madrid CF [25], Parma FC [6], Paris Saint-Germain [10]) – 142 José Mourinho (Real Madrid CF [32], Chelsea [51], FC Porto [17], FC Internazionale Milano [21]) – 121 Mircea Lucescu (FC Shakhtar Donetsk [62], FC Internazionale Milano [3], Galatasaray A [26], Beşiktaş JK [6]) – 97 Ottmar Hitzfeld (Borussia Dortmund [19], FC Bayern München [76]) – 95 Louis van Gaal (AFC Ajax [32], FC Barcelona [36], FC Bayern München [21]) – 89 Rafael Benítez (FC Internazionale Milano [6], Liverpool [62], Chelsea [1], SSC Napoli [6], Valencia CF [14]) – 89 Marcello Lippi (Juventus) 76 Josep Guardiola (FC Bayern

München [24], FC Barcelona [49]) – 73 Most partcipations 19 - Manchester Utd; FC Barcelona; Real Madrid CF; FC Porto 18 – FC Bayern München

First qualifying round, second leg

7– 8 July

Second qualifying round, first leg

14 –15 July

Second qualifying round, second leg21 – 22 July Third qualifying round, first leg

Third qualifying round, second leg 4 – 5 August Play-off round, first leg

Top five goals attempts on target 30 – Cristiano Ronaldo Real Madrid 24 – Lionel Messi Barcelona 19 – Luis Suárez Barcelona 19 – Carlos Tévez Juventus 18 – Neymar Barcelona When the goals were scored Time Total Total 361 Minute 1-15 44 Minute 16-30 57 Minute 31-45 60 Additional time (1st half) 1 Minute 46-60 52 Minute 61-75 52 Minute 76-90 74 Additional time (2nd half) 19 Extra time (1st half) 1

28 – 29 July

18 –19 August

Play-off round, second leg

25 – 26 August

Group stage, matchday one 15 –16 September Group stage, matchday two 29 –30 September Group stage, matchday three 20 – 21 October Group stage, matchday four

3 – 4 November

Group stage, matchday five 24 – 25 November Group stage, matchday six

8 – 9 December 2016

Round of 16, first leg

16 –17 February and 23 – 24 February

Round of 16, second leg

Quarter-finals, first leg

8 –-9 March and 15 –16 March 5 –6 April

Quarter-finals, second leg

12 –13 April

Semi-finals, first leg

26 –27 April

Semi-finals, second leg

3 –4 May

Final (San Siro, Milan)

28 May

< CLUB MIRROR 23

CHAMPIONS LEAGUE SPECIAL

BT Sport line up Gary Lineker, Jake Humphrey and Rio Ferdinand are fronting the live UEFA Champions League coverage, joining the established BT Sport team which includes Paul Scholes, Michael Owen, Steve McManaman and Owen Hargreaves. Steven Gerrard, Harry Redknapp, Glenn Hoddle and Howard Webb have also been recruited, and a new ‘Goals’ show, presented by James Richardson has been announced for Champions League nights.

PRESENTATION TEAM

Gary Lineker

Jake Humphrey

Rio Ferdinand

James Richardson

Lynsey Hipgrave

Darrell Currie

24 CLUB MIRROR

BT SPORT TEAM

Michael Owen

Glen Hoddle

Paul Scholes

Harry Redknapp

Steven Gerrard

Steve McManaman

Ian Wright

Robbie Savage

Garry McAllister

Owen Hargreaves

David James < CLUB MIRROR 25

CHAMPIONS LEAGUE SPECIAL The world’s highest earning football clubs are all winners of the Champions League. Real Madrid – winner of the 2013/14 season (pictured) – is top of the league, earning €3.13bn.

Champions League

So what’s it worth?

With BT Sport paying £900m for the Champions League rights, just what is its value to the key players involved? And how significant is it as a revenue-driver for sports-mad clubs? Coventry University Business School’s Professor Simon Chadwick gets out the calculator.

T

he stakes in the world of Football are notoriously high. The UEFA Champion League is no different – just ask current champions Barcelona. Even before the final, Barca had already earned €38m in prize money alone. Taking it to the top, and their win in Berlin added another €15m.

But the financial rewards don’t end there. Post the Champions League campaign, UEFA makes ‘market pool’ payments to clubs, based on the value of the TV market in the country a team is from. Last year saw winner Real Madrid receive over €19m in additional market pool payments, while in 2012 Chelsea took close to €30m . So while it’s difficult to place an accurate figure on market pool payments - figures won’t be released until August – it’s likely that Barca can add a further €20m to its prize money.

26 CLUB MIRROR

Ticket sales On top of Barca’s prize money, let’s not forget that it will have played six home games and drawn additional gate revenues from ticket sales. So if, for example, they charged an average ticket price of €70 for a Champions League ticket, and sold 75,000 for six games, that’s an additional €31.5m.

Merchandise and sponsorships Champions League success can also lead to more corporate hospitality packages, increased merchandise sales, the ability to charge premium rates for sponsorship and growth in the global fan base.

In terms of say, shirt sales, it is difficult to specifically attribute a sales increase to victory in one game.

But the following list gives an indication of the possi-

ble impact that a Champions League final victory can bring. Among recent winners, it is estimated that clubs sell the following number of shirts worldwide on average per annum: • Real Madrid – 1.9m • Manchester United – 1.49m • Barcelona – 1.19m • Bayern Munich – 0.94m • Chelsea – 0.88m • Inter Milan – 0.3m Assuming a modest price per shirt of €50 for a club like Real Madrid, this brings in additional annual revenues upwards of €70m. Not all of these shirts will have been sold in direct response to these clubs winning the Champions League of course, but the

CHAMPIONS LEAGUE AND BT SPORT

Heat maps reveal the extent of social media activity around the tournament.

magnitude of sales demonstrates its high-stakes nature.(Nike executives in particular would have been anticipating this year’s contest with glee, as both finalists sported their branding.)

Social media The Champions League final is also a social media sensation. The heat map of social media activity around the globe during the 2014 final (see top of next column) shows just how popular it is.

The further a club gets in the Champions League the more they can build their social media presence.

All the clubs have Twitter, Instagram and YouTube followings. The big challenge of course is to monetise this. But social media is a vital tool for any brand when it comes to boosting their visibility and engaging with fans (and, ultimately, customers).

This is hardly surprising though – the Champions League has a seductive social media appeal. Figures from UEFA emphasise the power and the pull of toplevel European football. There were 8.4m tweets about the 2014 final during the evening of the game,

peaking at just under 210,000 when Gareth Bale scored in extra-time; on Facebook there were more than 67m interactions around the final. Altogether, the final was watched by more than 165m people across 200 countries.

Whatever the precise details of a football club’s commercial gains, it is indisputable that winning the Champions League brings with it major rewards.

Deloitte in its Football Money League says: “To gain entry to the top 20 [football club earners], substantial broadcast revenue continues to be critical, especially that generated from participation in the UEFA Champions League.” And Forbes, in its 2014 ranking of the world’s most valuable sports teams, also acknowledges the Champions League effect.

The world’s highest earning football clubs are all winners of the Champions League. Real Madrid is top of the league, earning €3.13bn, followed by Barcelona (€2.92bn), Manchester United (€2.56bn) and Bayern Munich (€1.69bn).

Wider gains At last year’s final in Lisbon, the IPAM Marketing School identified the net economic impact for the city as €45m. More specifically, 54% of the impact generated is believed to have come from overnight stays in Lisbon; restaurants generated nearly 22% with general tourism accounting for 7% of revenues. An earlier study of the 2011 Champions League final in London estimated that the windfall for the city would be around €52m.

So where does the ripple effect of Champions League revenues actually end? It is difficult to say; let us not forget too that for UEFA itself the tournament is a cash cow, generating somewhere in the region of €1.5 billion a season for European football’s governing body.

But one thing is for sure; the Champions League will continue to be a thriving tournament at the heart of a growing micro-economy that looks set to continue prospering for years to come.

BT Sport Europe has been launched as the new home of top European football. But what does that mean to clubs? Club Mirror finds out...

Number of matches?

Up to 223 UEFA Champions League and UEFA Europa League matches.

When?

Tuesday, Wednesday and Thursday nights.

Benefits to clubs?

Research shows that for commercial premises screening sport, matches involving Premier League football clubs are amongst the most important for increasing trade1.

Who’s fronting the Champions League coverage?

Gary Lineker, Jake Humphrey and Rio Ferdinand will front the live UEFA Champions League coverage. They will join the BT Sport team which includes Paul Scholes, Michael Owen, Steve McManaman and Owen Hargreaves as well as new signings; Steven Gerrard, Harry Redknapp, Glenn Hoddle and Howard Webb.

How can clubs join in?

Through BT Sport Total Pack – a channel line-up of BT Sport 1, BT Sport 2, ESPN on BT Sport and BT Sport Europe, the new home of top European football from the UEFA Champions League and UEFA Europa League from August 1. Existing Independent customers will benefit from a loyalty discount of up to 15% and BT will cut the price for customers who only want to show exclusively live Barclays Premier League football, the SPFL and Aviva Premiership Rugby on BT Sport 1. (Customers will see a price reduction of 7% to reflect the change in content.)

Maximising the Champions League BT Sport’s new online resource, The Manager’s Office, aims to help commercial premises to maximise profits from live sport. BT Sport Total customers will also be eligible for Screach Lite, a free service which turns existing TVs into a sales and marketing tool to help drive footfall and sales.

Barca – earned €38m in prize money even before their final victory.

1 Based on research conducted by Evalueserve/Amethist May 2015.

< CLUB MIRROR 27

LIVE SPORTING FIXTURES FROM

H

ATC ONE TO W

Wednesday July 8, 10am – Sky Sports Ashes HD

The 2015 Ashes: England v Australia - 1st Test Cardiff’s SWALEC Stadium is the venue for the start of the muchanticipated 2015 Ashes Series between England and Australia. The home side have endured some lean times during the past couple of years but will be aiming to gain revenge for the whitewash they suffered at the hands of Australia in the last Ashes.

NDS

RECOMME

The best of Sports4Bars.com looks ahead to the key live sporting fixtures coming to your screens this month, including the start of the Investec Ashes Series between England and Australia Sunday July 5 1pm Sky Sports F1 HD

Formula 1: British Grand Prix Silverstone hosts the British leg of the Formula 1 season and home favourite Lewis Hamilton can expect some rousing support as he moves closer to winning the Drivers’ Championship.

Wednesday July 8 10am Sky Sports Ashes HD

The Ashes: England v Australia 1st Test

Friday July 17, 8.35am – Sky Sports 1 HD

International Rugby Union: New Zealand v Argentina The Southern Hemisphere’s Rugby Championship kicks off with the title holders New Zealand taking on Argentina in Christchurch. This year’s competition will be eagerly watched by rugby fans all over the globe hoping to gain some clues ahead of the Rugby World Cup, which kicks off in the UK in September. At this stage few would be willing to bet against the reigning World Champion All Blacks given the talent and experience present in coach Steve Hansen’s squad.

Action from the 1st Ashes Test at Cardiff’s SWALEC Stadium as Alastair Cook’s side attempt to gain revenge for the 5-0 whitewash they experienced in the 2013/14 Ashes Series Down Under.

Thursday July 9 8pm Sky Sports

Super League: Wigan Warriors v Leeds Rhinos The rivalry between Wigan and Leeds is legendary and none of the Hungarian Grand Prix: Sky Sports F1 HD, Sunday, July 26

ATCH

ONE TO W

Starts Saturday July 25, 2pm – BT Sport 1 HD

Pre-season Football: Emirates Cup For those who can’t wait until the British domestic season kicks off in August, this pre-season tournament should whet the appetite of most football fans. Olympique Lyonnais, Villarreal and VFL Wolfsburg will join Arsenal at the Emirates Stadium for the eighth staging of the tournament.

There is normally plenty of attacking play on display with teams awarded three points for a win and one point for a draw plus a point for each goal scored. In addition, shots on target will be taken into account and will be used to decide the tournament winners if teams are level on points and goals.

30 CLUB MIRROR

players will be holding back during this clash. Both teams – along with St Helens – are currently riding high in the table and will not want to cede advantage here.

Friday July 10 7pm Sky Sports 2 HD

T20 Cricket: Kent Spitfires v Somerset Fast and furious action from some of the County game’s top Twenty20 specialists. Kent batsman Darren Stevens has been in impressive form this season and will be targeted by the Somerset attack.

Saturday July 11 12.30pm Channel 4

Horse Racing: Newmarket, York and Ascot Top flat racing from some of the country’s top racecourses. At York it’s the John Smith’s Cup Meeting while at Newmarket the feature race is the prestigious Darley July Cup featuring some of the world’s top sprinters.

July’s Live Sport on TV The Ashes: Sky Sports Ashes HD, Wednesday, July 8

ALSO COMING UP...

Tuesday July 14 6.30pm Sky Sport 2 HD

T20 Cricket: Yorkshire Vikings v Worcestershire Rapids Wednesday July 15 6.30pm Sky Sport 2 HD

T20 Cricket: Lancashire Lightning v Notts Outlaws Saturday July 18 9.55am Sky Sport 4 HD

Pre-season Football: International Champions Cup Real Madrid v Roma Thursday July 16 9am BBC2

Saturday July 18 1pm Sky Sports 1 HD

Saturday July 25 2pm BT Sport 1 HD

Golf: The Open

Darts: World Matchplay – Day 1

Pre-season Football: Emirates Cup - Wolfsburg v Villarreal

The world’s top 32 players compete for the prestigious title at Blackpool’s Winter Gardens. This event is reigning champion Phil Taylor’s favourite event – and no wonder given he has won the competition on 15 occasions.

Action from the Emirates Cup taking place at Arsenal’s home stadium. Both teams should be well known to fans of European soccer with Wolfsburg finishing second in the 2014/15 Bundesliga season and Villarreal finishing sixth in La Liga table.

Thursday July 16 10am Sky Sports Ashes HD

Saturday July 18 7pm Sky Sports 1 HD

Saturday July 25 4.20pm BT Sport 1 HD

The Ashes: England v Australia 2nd Test

Fight Night Live: Scott Quigg v Kiko Martinez

Pre-season Football: Emirates Cup - Arsenal v Lyon

The action moves to Lord’s for the 2nd Test of the Ashes. Two years ago, England recorded a fairly comfortable victory over their opponents at this ground, beating Australia by 347 runs.

Quigg defends his WBA world super bantamweight title against Kiko Martinez at the Manchester Arena.

Quigg will be the favourite to earn a victory here as he comes into the bout unbeaten for 30 fights.

Arsenal face a tough pre-season workout against French side Lyon.

The team finished second in the 2014/15 season of Ligue 1 and have won the French domestic title seven times since 2001.

Friday July 17 8.35am Sky Sports 1 HD

Thursday July 23 8pm Sky Sports

Sunday July 26 12noon Sky Sports F1 HD

International Rugby Union: New Zealand v Argentina

Super League: Hull FC v Wigan Warriors

Formula 1: Hungarian Grand Prix

A tough Rugby Championship opener for Argentina as they take on the All Blacks in Christchurch. The Pumas will be aiming to dominate their opponents in the set-piece in order to have a chance of victory.

Another big Super League tie. Hull FC have been struggling this season but were only edged out 12-13 by the Warriors in the earlier fixture between the two sides back in March.

Last year’s event was hit by heavy rain and was won by Red Bull’s Daniel Ricciardo with Fernando Alonso finished second for Ferrari and Lewis Hamilton gaining third spot for Mercedes.

The Old Course at St Andrews hosts the 144th Open Championship.

Northern Ireland’s Rory McIlroy is the title holder, having finished two strokes ahead of runners-up Rickie Fowler and Sergio Garcia at Royal Liverpool last year. McIlroy became one of only three golfers to win three major titles by the age of 25.

Saturday July 18 6.30pm Sky Sport 2 HD

T20 Cricket: Lancashire Lightning v Notts Outlaws Tuesday July 21 10.45am Sky Sport 1HD

Pre-season Football: International Champions Cup Manchester City v Roma Saturday July 25 1.30pm Channel 4

Racing: King George VI & Queen Elizabeth Stakes, Ascot Sunday July 26 2pm BT Sport 1 HD

Pre-season Football: Emirates Cup - Lyon v Villarreal Sunday July 26 4.20pm BT Sport 1 HD

Pre-season Football: Emirates Cup - Arsenal v Wolfsburg

www.Sports4Bars.com

CLUB MIRROR 31

CLUB AWARDS 2015

Spotlight on...

John Inverdale It is John Inverdales’s professionalism and personality that make him one of the best awards hosts in the business.

And that’s why we are delighted that he wants once again to host the Club Awards in 2015. ohn Inverdale is the latest in Club Mirror’s series of high-profile sports presenters to host the Club Awards whose Hall of Fame includes Clare Balding, Hazel Irvine, Steve Rider and Chris Hollins. John is well known for his breadth of sports coverage, from the Ryder Cup and FA Cup Finals, to the Grand National, London Olympics and – this year’s big event – the Rugby World Cup.

J

In the beginning...

John Inverdale began his career as a reporter on the Lincolnshire Echo before moving to BBC Radio Lincolnshire in 1992. His first job with network

32 CLUB MIRROR

radio was in 1996 as a sports reporter for BBC Radio 2 and a news reporter for Radio 4 on ‘Today’.

Radio times In the late ’90s John became presenter of ‘Sport on 2’ which he hosted for six years until the advent of Radio 5 Live when he moved to a daily news programme. During his radio career, John has presented Olympic Games, football and rugby

World Cups, Wimbledon Championships, Open Championships, plus numerous other major sporting events both at home and abroad including the Ryder Cup, World Athletics Championships, Grand Nationals and Cheltenham Festivals, Champions League and FA Cup Finals.

He has been named Broadcaster of the Year at the Sony Awards, as well as being voted Radio Personality of the Year by the Variety Club.

John's sports knowledge is all-encompassing – from rugby pitches to racecourses. And who can forget his emotional interview with distraught rowers Mark Hunter and Zac Purchase after they failed to realise their Olympic dream? Rugby is a particular passion, and the 2014 Club Awards saw John welcome BT Sports' guest Harlequin's Ugo Moyne and the Aviva Premiership Cup on stage.

Televised sports John’s television career began with BSkyB in 1990 as presenter of rugby and football, and on the BBC, he fronted ‘Rugby Special’ from 1994 until 1997.

He hosted his own BBC1 sports chat show ‘Onside’ for seven series, and became a regular presenter on Grandstand amongst many other sports programmes. He was part of the multiaward winning team that covered the Sydney Olympics in 2000 and of course the 2012 Olympics in the UK. He has also hosted ‘The World’s Strongest Man’ on numerous occasions, which regularly attracts audiences in excess of 10 million, and fronted a three-part investigation into the history of gambling for BBC1.

This year While John continues to present some of the world’s largest sporting events there can be little doubt that the highlight of his year – apart from hosting the Club Awards of course! – will be as lead presenter for ITV’s coverage of the 2015 Rugby World Cup.

< CLUB MIRROR 33

BUILDING THE BUSINESS – AL FRESCO DINING

Thegreatoutdoors With umbrella systems, outdoor lighting and heating now readily available, al fresco dining is achievable 24/7, 365 days a year. Top tips and recipes for thrill-with-the-grill action – whatever the weather!

I

n the summer months the UK’s obsession with al fresco dining comes to the fore, and all eyes turn inevitably to the ubiquitous barbecue. But the challenge for clubs is to ensure that members and guests join the festivities at the club, rather than lighting the barbie at home. And with over 10 million people hosting barbecues last year, the home represents serious competition. So how do you ensure that the club barbecue is the one they all talk about?

Making some noise Letting members know that you’ll be twirling the tongs – whatever the weather – is a good starting point.

Umbrella systems have reached such a level of sophistication now that not only can they protect against both rain and sun in equal measures, optimistic, a beating sun – but they can include heating, lighting, fibre optics, speakers and graphics to ensure that every activity, from barbecues to weddings, can be held outdoors in comfort.

Look for umbrellas which are resistant to dirt, and if the club is in an area used to severe weather warnings, make sure you look for the most durable options!

Patio heaters too have proved a boon for outdoor diners, and are now available as free standing, table top, or even wall mounted.

As a rule of thumb, a full size free standing patio heater (just under 8 foot) will cast enough heat to warm an area six metres in diameter. Put into practical terms, that’s around four to five tables. Where

space is at a premium, table top heaters might be the answer.

Terrace screens are another consideration – particularly for clubs whose sun trap is also a wind tunnel. Screens can be tailor-made and installed, with an option of colours and designs. The club logo can also be included.

Outdoor dining – the barbecue Ensuring that food is cooked through without being burnt is a perennial challenge for barbecue officiandos – particularly when burgers (which are still the

nation’s perennial Barbie favourite).

Cook too quickly (burnt outside; raw inside) and you’re leaving out a welcome mat for bacteria and pathogens. Cook too long (burnt outside; burnt inside) and you kill off the pathogens as well as any taste the now charcoal brick may ever have had. The quality of the meat you use (and of course each burger’s thickness) will also affect cooking times, so practise ahead of the event if you possibly can.

Marinading meats before cooking, as well as basting, will also help to retain the moisture without slowing the cooking process.

Kebab corner

34 CLUB MIRROR

PESTO MARINATED COD KEBABS WITH PANCETTA AND MUSHROOM Wafer-thin slices of pancetta wrapped around pesto marinated cod, create ‘skewable’ parcels which also help to protect the fish from drying out during cooking. Makes 10 large or 20 small kebabs.

Pesto Blend the pesto ingredients together in a food processor.

Ingredients 2.5kg cod loin 3kg medium closed cup field mushrooms 1kg wafer thin slices of smoked pancetta For the pesto 250g freshly grated parmesan 250g pine nuts 750g basil leaves 10 cloves garlic (crushed) 450ml olive oil

2. Wipe mushrooms clean, remove stalks and fry mushrooms in a little olive oil/butter until al dente.

Set aside to cool.

1. Cut the cod into square chunks (approx. 3cm x 3cm). Mix and coat with the pesto.

3. Skewer the mushrooms and fish alternately, and wrap pancetta around each piece of cod.

4. Oil lightly before placing on the barbecue. Turn regularly. Kebabs are ready when the fish has just turned opaque in the middle.

Serving suggestions: serve on a bed of linguini tossed in olive oil with toasted pine nuts and a chiffonade of basil.

STICKY TURKEY KEBABS Deliciously different and quick to cook. Serves 8.

Ingredients 1kg/2lb 4oz diced turkey thighs 4tbsp tomato ketchup 2tbsp American or Dijon mustard 4tsp black treacle 2tbsp white wine vinegar 4tbsp sunflower oil 4 green peppers, deseeded and cut into chunks 2 red onions, peeled, cut into chunks and layers separated 1. Mix together the ketchup, mustard, treacle, vinegar and oil until smooth.

2. Thread turkey meat on to 8 skewers, alternating with the chunks of pepper and onion. Lay kebabs side by side in shallow dish and spoon/brush the marinade over meat, turning the kebabs to cover both sides of the turkey.

3. Cover dish with cling film. Leave in cool place for 3-4 hours or until ready to cook.

4. Barbecue kebabs for 6-8 minutes â&#x20AC;&#x201C; or until the turkey is cooked and the vegetables scorched at the edges â&#x20AC;&#x201C; brushing any remaining marinade over turkey as it cooks.

MEDITERRANEAN VEGETABLE KEBABS Simple to make and serve, a tasty addition as a side dish or a vegetarian option. Makes 6 kebabs.

Ingredients 2 red, yellow and green pepper, deseeded and cut into large chunks 1 red onion, cut into large chunks Olive oil for basting 1. Thread peppers and onions alternately on to a wooden skewer.

1. Heat oil in large frying pan and fry the onion for a few minutes until softened. Transfer to a bowl, add herbs and stir well.

2. Add mince, sun dried tomatoes, breadcrumbs and seasoning. Mix well to form a soft mixture. Divide into six patties; chill until required.

2. Brush with olive oil and place on barbecue.

Burger bar TANGY BURGERS IN CIABATTA Serves 6.

Ingredients 1 tbsp oil 1 onion, finely chopped 2 tbsp chopped fresh parsley 1 tbsp chopped fresh thyme 450g/1lb mince 6 sun dried tomatoes, drained and finely chopped 75g/3oz fresh white bread crumbs 6 ciabatta bread rolls Mixed salad leaves and tomato wedges to serve Sea salt and black pepper

3. Cook over barbecue (25 minutes) turning occasionally

4. Split ciabatta rolls and toast lightly. Fill rolls with salad and burger. Serve immediately.

SAUSAGE AND MASH BURGERS A new service style for a favourite food combination.

Makes 10 large burgers.

Ingredients for sausage burgers 1kg minced pork 2 large onions (finely chopped) 10 cloves of garlic (crushed) 50g chopped parsley 30g chopped sage 5 small eggs 150g breadcrumbs salt and pepper plain flour for dusting Ingredients for mash 1kg potatoes (Desiree or Maris Piper are recommended) 200g butter 1. Peel and cut potatotes into large chunks. Cover with cold, salted water, bring to the boil and simmer until soft. Drain. Put through a potato ricer or mouli

CLUB MIRROR 35

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BUILDING THE BUSINESS – AL FRESCO DINING legume, or, if not available, use a masher. Add butter gradually and mix in until fully combined.

Season to taste. Chill in fridge.

2. Mix all the burger ingredients together in a bowl.

Chill in fridge.

3. When mash is cold and firm, assemble the burgers. Take enough mix for half a burger and shape into a pattie. Make a well as wide as possible without breaking the sides.

4. Take a spoonful of mash and place in the well.

Take another quarter of the mix and place over the top of the first one and shape into the finished pattie, giving thick but flat burger shape. Make sure the two halves are well sealed together. Dust both sides very lightly with plain flour and refrigerate until needed. To serve, brush with oil, fry or char-grill until golden brown and finish in the oven – they will not need as much cooking time as a regular burger of this size due to the potato just having to heat through (the meat therefore stays moist).

Accompaniments

GREEN COUS COUS SALAD A versatile salad, serve hot or cold, and add ingredients to suit. Serves 10 (as a side dish).

Ingredients 600g cous cous 3 green pepper (1/2cm dice) 3 onion (finely chopped) 6 cloves garlic (crushed) 3 dsp green chillies (finely chopped) Zest of 6 limes (chopped) 3 tbsp chopped coriander 3 tbsp chopped chives 600g frozen peas 6 dsp pumpkin seeds 450ml beer (Leffe Blond) 450ml water 1. Pour the beer and water into a pan and bring to the boil.

2. In the mean time, sweat the onions, pepper, chilli and garlic in olive oil until soft but without colour.

36 CLUB MIRROR

PERFECT PRESENTATION For professional-looking cross-hatch’ grill-lines sear food on the highest heat section at right angles to the grill bars. Then remove the food and lightly wipe with oil before turning it over and repeating the process. Once both sides are seared at this angle, turn the food lengthwise to the grill bars and repeat the process, before returning to the normal cooking heat.

BARBECUE BANGERS AND HOT HOT DOGS 10 things to do with sausages and hot dogs!

• Wrap in bacon before cooking (hold bacon in place with a cocktail stick) • Serve with grilled/fried onions and salsa in a wrap • Chop into chunks and toss into rice salad • Create mini kebabs, alternating the meat with colourful peppers • Serve in pitta bread filled with creamy mashed potatoes • Slice down the middle of the sausage/hot dog and fill with cheese • Chop up hot dog and toss in rice salad with green and red peppers • Pierce skin of sausage/hot dog and pour over a marinade of mustard, Worcestershire sauce and ketchup • Chop small baguettes in half, hollow out centre and insert ketchup followed by sausage/hot dog • Chop sausage/hotdog and serve in a bap with gerkins and mustard

Add the cous cous and cook for a couple of minutes mixing well with the vegetables.

3. Pour the boiling Leffe and water over the cous cous. Immediately remove from the heat and cover with cling film or tight fitting lid. Leave to stand for 10 minutes.

4. Cook the peas in boiling salted water, drain and refresh under cold water.

5. When the cous cous has been standing for 10 minutes, tip into a large flat tray to cool down quickly and evenly. Add the chives, coriander, drained peas and seeds. Season with salt and pepper to taste and drizzle over a couple of tablespoons of olive oil. Cover and refrigerate.

ROSEMARY AND CUMIN FLAT BREAD Simple to make, this flat bread requires no proofing to activate yeast. Experiment with flavours (try lemon zest with a squeeze of juice). Makes approximately six pitta sized pieces.

Ingredients 150g plain flour 100ml water 1tsp cumin powder half tsp baking powder 3 sprigs fresh rosemary (stalks removed, leaves finely chopped) pinch of salt 1. Place all ingredients except the water in a food processor and switch on. Add the water a little at a time until the dough starts forming a ball, coming away from the sides of the bowl. Remove and form into a ball (the dough should be slightly tacky leaving only a trace of dough as you pass it from hand to hand).

2. Lightly dust a work surface with flour, break off a piece of dough a little bigger than a golf ball and roll out as thinly as possible (it will naturally form a pitta shaped piece). Dust off excess flour.

3. Place on the barbecue. Turn when one side becomes coloured and bar-marked.

<

INDUSTRY INTERVIEW – NATIONAL ASSOCIATION OF RECREATIONAL CLUBS

Onthe right track When British Railway was privatised in the ‘90s, it sold its clubs to members. And out of the ashes, arose the National Association of Recreational Clubs. Association Secretary Malcolm Brown shares its story – the past, present and future – with Club Mirror.

out all the clubs and negotiates the supply agreements. I am also the current Secretary and the national negotiator of the National Association of Recreational Clubs.

T

he National Association of Recreational Clubs (NARC) was born out of the British Rail Staff Association (BRSA). All railway companies – as did most large firms – provided social and learning facilities for their employees.

(In fact my offices are based in the Eastleigh Railway Institute which was formed in 1891.) In 1952, following nationalisation of the railways, the BRSA was formed. They had around 250 sports and social clubs throughout Scotland, England and Wales. The management of the association was a British Rail managerial position with individual clubs run by the employees though committees.

The next level was Area Councils and then a final level, a Regional Council – these were all based on each of the main railway regions, Southern, Western, London Midland and Scotland.

When British Railways was privatised in 1990 they sold off their clubs as a discount to the membership. BRSA ceased and NARC was formed (after a few identity changes) to be run by the members and to offer the same support, sports and services as the BRSA had.

Each region is run individually with their own financial structure and their own employed General Secretary to look after their region and their regional clubs. (I’m the General Secretary for the Southern Region.) The National Association comprises four General Secretaries plus delegates from each region.

The Association offers support and advice through-

38 CLUB MIRROR

Association ambitions?

Our ambitions are to continue to support our current clubs and look to expand and increase our membership by encouraging more clubs to join us.

We currently have 98 clubs. Whilst predominately transport-based, we do look to have selective clubs amongst our membership such as bowls clubs, village social clubs - in fact any club not aligned to any other association would be suitable as one of our members. In the current climate it is difficult to imagine any club operating and running on its own without help and support along with discounted suppliers and services.

Biggest challenges?

As with all small and voluntary-run social clubs legislation is the greatest threat and difficulty. It doesn’t help when officers are faced with immense legal requirements such as online payroll, auto enrolment and employment costs such as Statutory Sick Pay. And let’s not forget the new Licensing Act and the smoking ban. Whenever there are large legislation issues we obtain specialist advice and run seminars for our clubs and officers.

The Association is needed more than ever to advise and explain to our clubs their responsibilities.

Biggest successes?

Getting exclusive supply agreements with many services, not only with breweries but with insurance, staff training, employment, Amusement machines, plus utilities, credit card machines, broadband and Wi-Fi

and many more. We’re offering our clubs services they did not think they needed or could afford.

Most important call to action for clubs?

Increase membership (easier said than done) by canvassing the local area and companies; also by publicising your activities and facitlies. Next would be to encourage newer and younger committees, to try and ease out those who have held office for too long and who have failed to keep pace with changes.

Other areas of concern?

The decision in April 2014 to stop reimbursing employers (yes clubs are employers) Statutory Sick Pay. Clubs now, by law, have to pay £88.24 per week for 28 weeks for anyone off sick without getting any of it back from the government (HRMC). That was kept very quiet How did you first become a club man?

Following an apprenticeship with British Rail I became involved as a committee person, and then in 1977 as Chairman of the local BRSA railway club, the Eastleigh Railway Institute. Finding that the Secretary is the ‘boss’ and not the Chairman I became Secretary of the Club in 1986, a position I hold to this day. As an officer I progressed to Area Office and then Regional Office and in 1994 I was appointed the 7th General Secretary of NARC. (I am currently the longest serving General Secretary the Southern Region has had.) As General Secretary I became a member of the National Council of which I am currently the Secretary and negotiator.

So what would you say to the doom mongers out there?

Get your head out of the sand!

UP CLOSE AND PERSONAL Brought up where?

Eastleigh, Hampshire, a good old Railway Town.

First job?

Apprentice Cabinet Maker with British Rail.

Most challenging and/or enjoyable job to date?

Being a General Secretary; advising clubs and then seeing them go from debt-ridden and with immediate closure imminent, to successful with money in the bank (and then getting thanked – occasionally!).

Other work experiences?

I have been a Justice of the Peace and a Magistrate since 1985 and was Chairman of the Licensing Panel.

What book are you reading?

I only read on holiday – it would be Jeffrey Deaver or other crime stories – or to increase my knowledge, like how to fish, build a computer or install central heating.

All-time favourite films?

2001: Space Odyssey and the ‘Dollar’ films.

Most buoyant/positive signs you’ve seen in the club sector recently?

The recession reducing and more money around with increased takings.

If David Cameron offered you three wishes what would they be?

Brightest expectations for the next 12 months?

Finding clubs that can compete with the likes of Wetherspoon’s.

1. Put licensing back with the experts, the local Magistrates.

What clubs do you belong to/are you active in?

Apart from my own club in Eastleigh I’m a member of a couple of other smaller clubs in Hampshire.

[Malcolm is modest, but admits to being Chairman, Secretary or Treasurer of these clubs.]

Biggest influence in your club working life?

Learning from experienced officers of the ’50s and ’60s when club life was busy and active; when you had to queue to get into the weekend dance at the club and when there was a membership waiting list.

It was when clubs were managed properly and by the proper debating and committee rules. I learnt my

2. Review smoking options by allowing a smoking room if required.

3. Consider voluntary organisations when thinking of helping small business and bring in legislation, HRMC rules and payments.

First record ever bought?

Can’t remember. It would have been the Seekers, or Joan Bias or Pete Seeger or the Moody Blues or Rick Wakeman. But it was probably Telstar by the Tornadoes.

Last event/s you attended?

Les Miserables – both stage and film shows.

Favourite tipple for relaxing after a hard day?

A good Shiraz – or any decent wine – or a decent Port.

‘skills’ from social events, calling bingo and running raffles through to managing committees.

Hobbies?

Walking or outdoor pursuits.

Best club experience?

Seeing takings in four figures.

Best day at the club?

Monday, the start of the week (and learning about the weekend gossip or complaints!).

Worst club experience?

Seeing takings in double figures!

< CLUB MIRROR 39

CLUB AWARDS – A WORD WITH BT SPORT

BT Sport marches on It’s almost two years since BT Sport launched with all guns blazing. Now – in case you hadn’t heard it is proud to be broadcasting ‘home of European football’. Club Mirror caught up with BT Sport’s Bruce Cuthbert on the day of the official launch. Sean Ferris reports.

B

ruce Cuthbert, Director, Commercial Customers, sits with us at The Cow, a short bus ride from the BT Sport studio where we’ve just witnessed the unveiling of BT Sport’s plans for the UEFA Champions League and UEFA Europa League. Still buzzed-up from the celebrity-packed launch, with Gary Linekar headlining as a new asset, he nevertheless is keen to reflect on the exciting journey that has led us all to this point.

40 CLUB MIRROR

There is an overriding feeling that the last two years have been a success. Now the company is moving into the next stage. And it’s ready for business.

“BT Sport signed up more than 19,000 clubs, pubs, betting shops, hotels and other commercial premises in the first nine months,” says Bruce. “So we knew we were getting something right. Importantly within this figure many, especially clubs, have been using the ‘pay for’ service for the first time.”

This, he says, is a fantastic achievement: “And it underlines the appeal and the affordability of BT Sport.”

He is also proud to have achieved a 24 per cent share of pubs in BT Sport’s first year. “At launch we said we wanted to bring premium live sport to a wider audience,” says Bruce. “And that’s including those that were unable to afford Sky’s high prices, and that’s exactly what we’ve done.”

So while many clubs are adding BT Sport to their current sports subscription, Bruce tells us that many clubs are now able to show sport in their club for the very first time: “We know there are many clubs who simply cannot afford subscription prices of other sports providers, so for some of these clubs it’s the first time that regular Premier League football has been available to them within their budget.

“There is no doubt about it – sport is a subject which almost everyone is passionate about, whether it’s on the pitch or off it. Here at BT Sport we really are passionate about it and the scale of our ambition and the plans which BT has for BT Sport is nothing short of breath taking,” says Bruce.

And BT Sport isn’t stopping there.

“Next season will mark a big change for clubs who want to maximise their takings by showing the really big UEFA Champions League and UEFA Europa League clashes midweek – especially as none of those games will be on ITV or Sky Sports.

“We will now offer more than double the number of games involving Premier League clubs. Up to 223 UEFA Champions League and UEFA Europa League matches. That means 49 more mid-week match nights on BT Sport,” says Bruce. “We have been suc-

cessful in broadening the numbers of commercial premises that show premium sports and we want to show that top flight football need not come at a top price.”

Gary Lineker, Jake Humphrey and Rio Ferdinand will front the live UEFA Champions League coverage.

They will join the BT Sport team which includes Paul Scholes, Michael Owen, Steve McManaman and Owen Hargreaves as well as new signings Steven Gerrard, Harry Redknapp, Glenn Hoddle and Howard Webb.

“We have invested a lot of money into the rights but we are also investing into the businesses that can show them,” says Bruce. “Since the outset clubs have been an important sector for us, hence our involvement in the sector at many levels – sponsorship of all the sports categories at Club Mirror’s Club Awards, competitions, agreeing rates for CORCA, working

with sports clubs – our commitment is genuine and sincere.”

From July 1 customers signing up to BT Sport Total will be eligible for an exclusive free service from Screach: Screach Lite. “This offers a dynamic entertainment and communication platform that turns clubs’ existing TVs into a sales and marketing tool to help drive footfall and sales using BT Sport content and customisable venue promotion tools,” explains Bruce.

“We’re also launching an online resource called The Manager’s Office. This aims to help clubs maximise profits from live sport and will be home to the latest live fixture information for BT Sport and all Free to Air channels, covering all sports,” he says.

“Events will be supported with assets for social media, digital screens and posters. Club managers will also enjoy access to news and industry chat via the new @BTSportBars Twitter account, plus a whole host of giveaways for competitions.”

BT Sport’s Bar Finder on btsport.com is also being re-launched to help to direct customers to their nearest establishment showing BT Sport, explains Bruce.

“There’s a lot more still to come, so watch this space – or screen!” he says.

< CLUB MIRROR 41

CLUBS & ASSOCIATIONS

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REFRIGERATION

Cool advice on buying and maintaining fridges No-nonsense advice on operating your fridge with maximum energy efficiency, plus what to look out for in new equipment.

More energy efficiency from the fridges you already have Location, location, location. One of the commonest forms of ‘fridge abuse’ is, quite simply, putting it in the wrong place, so that there is inadequate ventilation. This means it has to work much harder to maintain temperature. Make sure your fridge has plenty of ventilation and make sure staff don’t block it (for example, by storing trays beside the cabinet’s ventilation panels).

Make the kitchen cooler Making better use of the kitchen’s ventilation could drop the ambient temperature by a degree or two, which means the fridges will need less energy (plus, your staff will be more comfortable). Equally, putting your fridge in a cooler part of the kitchen, away from the hot cooking equipment, will mean it doesn’t have to work so hard.

Overloading Another common abuse is to overload fridges. This affects the internal airflow, reducing the cabinet’s or coldroom’s ability to chill effectively. Again, the system will constantly work to try to rectify the problem and energy will be wasted.

Internal layout Make sure your shelves are properly spaced out and, if you’re storing big boxes, make sure they don’t block the airflow.

Shut that door Obvious but, almost unbelievably, another common abuse. Always shut the fridge, freezer or coldroom door and NEVER prop them open! If you’re constantly going in and out of a coldroom, fit a plastic strip curtain to keep the cold in.

Turn off the burners A common practise in kitchens is to leave gas burners on. This raises the kitchen temperature and causes fridges to work much harder than necessary. So turn burners off when they’re not in use.

Choosing energy-efficient refrigeration Enhanced Capital Allowance (ECA) tax scheme for businesses: it saves energy and saves you money. If you can, choose a fridge that’s ECA accredited.

This government sponsored scheme means the fridges are recognised as energy efficient. Plus you may be able to claim 100% tax allowance in the first year when purchasing the cabinets.

Save energy with drawer and half door cabinets Fridges using drawers and half-doors (as opposed to full doors) are increasingly popular because they hold temperature better, since you only access the part of the fridge you need. They won’t suit everyone, but are simple and effective energy savers.

With insulation, go thick The thicker the insulation, the less cold the fridge

loses and the less impact the warm kitchen has. So the less energy you use to maintain temperature.

Consider remote refrigeration systems This is where several cabinets and coldrooms are powered from one refrigeration system, usually sited outside, often on the roof. Systems like Williams unique Glycol are not only more energy efficient, they also chill more quickly and remove the heat and sound produced by stand-alone fridges from the kitchen.

Further information Manufacturers are continuing the battle to make their products ever more energy efficient, so keep an eye out for their latest products.

CLUB MIRROR 43

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CLUB KITCHEN

Made for sharing With some first class sporting fixtures underway, it’s time to make sure that your members are glued to the club screens. The bar will be covered, but what about food? Try this Booker bonanza of sharing ideas, to keep members where they should be – in the club.

Sharing Platter SHARING PLATTER CL Breaded Garlic Mushrooms (M082279) CL Garlic Bread Slices (M147703) CL Battered Onion Rings (M163538) Bannisters Farm Baked Potato Dippers (M207791) Golden Crumb Stuffed Jalapeno Peppers (M122579) Knorr Barbeque Sauce (M142374) Compsey Creamery Set Soured Cream (M071215) Florette Crispy Salad (M629340)

Cost per serving – £3.35

CHARCUTERIE PLATTER TO SHARE Campofrio Selection Pepperoni (M134233) Campofrio Selection Chorizo (M165196) Campofrio Sliced Peppered Salami (M150705) CL Honey Roast Ham Joint (M139924) Campofrio Selection Prosciutto di Parma (M165215) Gressingham Foods Gressingham Duck Breast Fillets (M052932) CLP Caramelised Red Onion Chutney (M138538) CLP Apple & Real Ale Chutney (M138535) CL Petit Pain (M176689) Flora Original Portions (M378410) Delizia Sun Dried Tomatoes (M117008)

44 CLUB MIRROR Honey Baked Goats Cheese

CLUB KITCHEN CODES CL - Chef’s Larder FF - Farm Fresh CE - Chef’s Essentials CLP – Chef's Larder Premium

CLP Pitted Kalamata Olives (M165953) Florette Crispy Salad (M629340)

Cost per serving – £3.07

Charcuterie Platter BAKED CAMEMBERT TO SHARE Le Rustique Camembert (M135065) FF Garlic (M107117) CL Rosemary (M129594) CL Clear Honey (M135825) CL Extra Virgin Olive Oil (M073018) French Mill Mixed Petit Pain (M081886)

Baked Camembert

Cost per serving – £2.49 INSTRUCTIONS • Remove cheese from its wooden box – discard cloth wrapping and replace cheese back in its box.

• Pierce the top of the cheese in several places with a sharp knife and insert pieces of garlic into slits.

• Sprinkle rosemary on top and drizzle with garlic oil, the honey and season with salt and pepper.

• Bake for 10-15 mins at 200°C, until the cheese is melted in the middle.

• Serve with fresh crusty bread for dipping.

> CLUB MIRROR 45

CLUB KITCHEN

Oriental Combo for 2 ORIENTAL COMBO FOR 2 Oriental Platter (M135789) Blue Dragon Soy Sauce (M084563) CL Sweet Chilli Dipping Sauce (M068666) Florette Crispy Salad (M629340)

Deep South Brown Sugar Onion Rings

Cost per serving – £2.62 DEEP SOUTH BROWN SUGAR ONION RINGS CL Battered Onion Rings (M163538) Schwartz Grill Mates Deep South Brown Sugar Seasoning (M144977) Florette Crispy Salad (M629340) CL Garlic Mayonnaise (M097304) Knorr Barbeque Sauce (M142374) CL Salsa (M129906)

Cost per serving – £1.17

CLUB KITCHEN CODES CL - Chef’s Larder

GARLIC TEAR & SHARE Chef’s Larder White Bread & Roll Mix (M081926) Meadowland Professional (M174108) CL Garlic Puree (M083887) CL Thyme (M129596)

Cost per serving – £0.47 46 CLUB MIRROR

FOR MORE INFORMATION

Garlic Tear & Share

For more information and menu ideas contact Booker.

• t. 0845 60 12 999 • www.booker.co.uk

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Creating Hospitality

AFFINITY

[ Your guests will love it too ]

Villeroy & Boch Hotel & Restaurant Tel.: 020 8875 6011 E-mail: hotel@villeroy-boch.co.uk

www.1748club.co.uk/tabletalk

Attention! New Series Affinity â&#x20AC;&#x201C; 70 attractive porcelain pieces that will win you over with their design and functionality.

ASK THE EXPERTS – COMMERCIAL BARBECUES

The thrill of the grill Clubs can be cooking for a few dozen members at a low-key club barbie or a few hundred guests on a club open day – or maybe a beer festival. Whatever the occasion, one thing is for sure; all of your guests will expect good food, says Karen Swift from Cinders Barbecue.

A

barbecue event is the perfect mixer and the easy way to feed any numbers in an informal or more structured way. And for smaller clubs a barbecue can be a great leveller – it breaks down formality. When else is it OK to speak to someone with a glass in one hand and maybe a bit of ketchup or mustard on your chin? Nobody really minds at a barbecue!

Whatever the size of the party, it is important to invest in commercial cooking equipment that won’t let you down. Reliable equipment with a good commercial warranty offers peace of mind.

Choose a barbecue that is designed for a fast throughput as once the aromas start wafting around the queues will form quickly.

Always remember that food safety and hygiene

standards don’t go away because you’re outdoors, so always follow the manufacturer’s instructions for set-up and cleaning to ensure you get the best from your equipment.

Whether catering to members or to the wider public, safety considerations must come first.

Does the type of equipment need to carry a CE Mark to indicate it has been tested to a specific standard? For example Gas Barbecues must have been approved to BS EN 498:2012 and undergo strict production surveillance before the mandatory CE mark is applied. A direct question to your supplier and documentation in your files should cover you for due diligence and keep your insurers happy.

Profitability is important and an investment in

commercial equipment can help you bring cash into the club by offering summer events in your local community. You can suggest a barbecue option to provide relaxed family events like birthdays, retirements, school reunions and summer parties. When you own your equipment it can be brought out at other times of year too – think Halloween, Bonfire Night or Carol Singing around your outdoor tree.

If your club owns a commercial barbecue it can be lent out with confidence to other local businesses or used to support your own Charity fundraising. It offers an opportunity to cement your local relationships and enhance the club’s reputation.

In short, by invest in a commercial barbecue you will reap the rewards for many years to come.

CLUB MIRROR 49

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ASK THE EXPERTS – WEB SECURITY

HTTPS: Does your club website need it?

Encryption, privacy, web security. Even if the importance of these issues evade the average Internet user, there is no denying it is a popular theme in the media, as well as being high on the government agenda for the next five years. So what does this mean to clubs? Larry Hardcastle explains.

T

he idea of some unknown third party intercepting communications between a user and the websites they interact with stirs up strong emotions. Much the same as you would want the contents of a private conversation between you and your better half kept just that – private – it is generally accepted that the interaction with a website should have similar standards.

An insecure website served only over HTTP protocol can foster a sense of distrust and unease amongst those visiting it. This is something that all Internet users will be more conscious about avoiding in the future since there is a big industry push towards having all websites ‘secure’.

For a website to be secure, it needs to have a security certificate installed, often referred to as the ‘SSL certificate’. This allows for data to be ‘scrambled’, with the key to ‘unscramble’ this data being only accessible to the user and the website. So this means that any third party trying to intercept data sent back and forth between a user and a website will only ever see it in its ‘scrambled’ form.

But what has this got to do with your club website? Well, whether you should consider implementing it ultimately boils down to how your club leverages its existing web presence, so we’ll look at a number of cases.

NO: YOUR CLUB WEBSITE DOES NOT NEED HTTPS Assuming your website only acts as a simple point of reference – containing contact details, details of upcoming events and any other marketing materials – there will not be a pressing need to set up HTTPS as a matter of urgency. This is because a visitor will not be submitting any confidential information; they will just be reading the information you have presented.

It is worth mentioning that this advice may not be valid in the near future, considering the pace of adoption in the wider Internet industry – a recent example being Wikipedia’s announcement that anyone who reads their articles will have encryption enabled by default. This suggests that setting up HTTPS on a simple site could well become a necessary requirement rather than an optional consideration.

50 CLUB MIRROR

YES: YOUR CLUB WEBSITE NEEDS HTTPS If your club website happens to provide anything more than a point of reference, perhaps basic functionality that lets somebody fill out and submit a simple form, then enabling encryption ought to be a serious consideration.

If you don’t currently have HTTPS enabled on a club website that offers more in-depth features and functionality such as a booking system, then you should be aware that your members’ login details will be vulnerable to interception. Implementing encryption may therefore instil a greater sense of trust on behalf of members using the website on a regular basis.

Any effort or small cost expended on setting up HTTPS may also boost your club’s search engine presence. This point is aligned with Google’s announcement in August 2014, where they said that a website served over a HTTPS connection will rank higher than one served insecurely through HTTP, all things held equal.

A valid SSL certificate also has the added benefit of letting a user know they are talking to the right website, and have some assurance that they are dealing with a legitimate business. This is opposed to a website masquerading as a club, perhaps hiding some

DEFINITIONS 1. HTTP is used to send and receive webpages and files on the Internet.

2. HTTPS is just a secure version of HTTP, encrypting information in transit to stop hackers from stealing it. more sinister intentions.

All things considered, we highly recommend getting your club website secured. The real question should be a matter of when; do you implement it now and start receiving the outlined benefits, or implement as a reaction to a member’s data being compromised – a realistic worst case scenario?

CONTACT DETAILS If your website is looking a bit tired and outdated and you’re after a brand spanking new site or, if you want to add more features or just want to discuss how your current site could be updated, please get in touch with Larrytech by email to sales@larrytech.com or call the team on 01892 888011.

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ASK THE EXPERTS – OUTDOORS INSURANCE

How to protect your

outdoor spaces As our thoughts turn to warmer days and lighter evenings it could be that you are planning to make the most of any outside space. But when members and guests move outside, where do you stand with your insurance? What sorts of things might your insurance cover and what do you need to do to protect yourself? AON’s Andy Kitchener explains.

There are a number of common issues which tend to be raised at this time of year.

Property kept in the open including garden furniture & ornaments Find out what property is covered if it is left outside but still within the boundaries of the premises, and to what value.

Slips and trips on outside paving stones, paths etc A clear statement of health & safety policy and risk assessment as well as an accident reporting and investigation system should help to reduce Public

Liability claims and help defend against them.

Bouncy Castles Often Bouncy Castles are not covered as standard in your insurance policy. Any hired in bouncy castles should come with their own Public Liability Insurance. Be sure to confirm this with the supplier and check your policy wording for any terms and conditions that apply.

Children/Young Adults Young children provide a different set of potential risks and there may be more than usual around your business at this time of year. Always ensure

• Please note that this is not designed as a definitive list and that risk assessments should be carried out in all instances. Please take all reasonable steps to limit the exposure to risks for your business, staff and the general public. Whilst care has been taken in the production of this article and the information contained within it has been obtained from sources that Aon UK Limited believes to be reliable, Aon UK Limited does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of the document or any part of it and can accept no liability for any loss incurred in any way whatsoever by any person who may rely on it. In any case any recipient shall be entirely responsible for the use to which it puts this document.

that all private areas are kept locked and that all cleaning chemicals and products are kept out of reach. Proper risk assessments should be carried out when considering the potential dangers to children and young people.

Outside Catering Check what stock or contents are covered by your policy when you are providing outside catering.

Also find out if any restrictions apply.

CONTACT DETAILS For further information call Andy Kitchener on 0845 844 5000.

Aon UK Limited Registered Office: 8 Devonshire Square, London EC2M 4PL. Registered No. 210725.

VAT Registration No. 480 8401 48.

Aon UK Limited is authorised and regulated by the Financial Conduct Authority. FCA registration No. 310451. TD7033

< CLUB MIRROR 51

CLASSIFIED

CLUB SERVICES EQUIPMENT

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52 CLUB MIRROR

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Require a Steward/ess with spouse to assist Previous experience essential ÂŁ1,000 bond required from successful candidate Wage negotiable depending on experience Accommodation included References to be requested prior to job offer Starting date 21/08/15 Applications to include a covering letter and current CV to the above postal address, or can be emailed to consettworkmensclub@gmail.com Closing date for applications is 25th May 2015 CLUB MRROR 53

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CLUB SERVICES REFURBISHMENT

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TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON 07710 855295 or visit www.sskdisco.co.uk

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CLUB MIRROR 55

CLASSIFIED

CLUB SERVICES ENTERTAINMENT

ssk entertainment S U R R E Y

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S U S S E X

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56 CLUB MIRROR

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CLUB MIRROR 57

CLASSIFIED

CLUB SERVICES

TO ADVERTISE PLEASE CALL

07789 870709

REFURBISHMENT

CF/24 Leather £114.90 Leather RF/1U £45.90

TC/2B From £38.90 Wood Seat

WT/13 £59.90

TC/1B From £34.90 Wood Seat

PO/7 £84.90

Ridge bases From £37.00

OF/7A £39.90

OF/3G £24.90

RF/16 From £45.90

CI/15D From £64.90

WT/1W From £79.90

From £23.30

From £13.50

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From £23.30

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58 CLUB MIRROR

154C

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Are you ready for the future of pub quizzes? www.redtooth.co.uk Tel: 01246 813713

SPORTSWEAR FOR GUARANTEED SATISFACTION

Squadkit is dedicated to providing top quality sportswear for the next generation of athletes.

We use the latest breathable and sublimated styles to provide high performance garments uniquely designed to help your school stand—out and your teams perform.

However our focus on satisfaction doesn’t stop with the garments. We’ve partnered with Schoolblazer – the leading uniform supplier to independent schools to ensure that

our garments are delivered to your parents every time.

With intelligent sizing, high levels of availability and free name-taping, we take the hassle out of sportswear buying.

Q Breathable fabrics Q High performance garments Q Bespoke designs Q Team and staff-wear

Squadkit - Performance delivered.

Squadkit from Schoolblazer, UK leader in stylish schoolwear and sportswear Call 01832 280011 info@schoolblazer.com www.schoolblazer.com