Club Mirror July 2014

SOCIAL

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ENTERTAINMENT

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SPORTS

AND

FITNESS

clubmirror July 2014

AT T H E H E A R T O F T H E C O M M U N I T Y

FOOD MADE FOR SHARING Football Special

DRINKS REPORT

• HQ • LEGAL EAGLE • ASK THE EXPERTS

club mirror

JULY 2014

AT THE HEART OF THE COMMUNITY

awards, events and calls to action

clubmirror SOCIAL

10 Club Association Lunch invitation Calling all club officials. No such thing as a free lunch?

Read on...

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ENTERTAINMENT

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SPORTS

AND

FITNESS

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AT T H E H E A R T O F T H E C O M M U N I T Y

July 2014

36 Last call for entries Club Awards – last chance to enter (and why you should).

building the business 14 Spotlight on PRS for Music First established to promote and protect the value of copyright, PRS for Music is celebrating its centenary.

16 Drinks Report - Premium Beers and World Lagers

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The role of Premium Beers, cask and World Lagers at the bar. CGA Strategy reports.

FOOD MADE FOR SHARING

19 Football Special - Barclays Premier League

Football Special

How clubs can benefit from the top action kicking off – sponsored by Sky Sports.

21 The unmissable Barclays Premier League Sky Sports Saturday Night Football presenter David Jones on the teams to watch.

33 DRINKS REPORT

• HQ • LEGAL EAGLE • ASK THE EXPERTS

25 Sky Sports Go Further range and business support – the details.

26 Sports – a footfall driver Top sport action to help boost business.

28 Showing Live sport The risks of unauthorised broadcasts explained.

30 Barclays Premier League Fixtures All the fixtures for 2014/2015 season.

33 Raise a glass to cask ale Red letter days provide the perfect excuse for celebrations; bring on the cask!

34 Sports4Bars.com As the summer of sport heats up, plan ahead with Sports4Bars.com – all the action in one listing.

36 Club Awards Final call for entries – use our Express Entry Form and find out if you’ll be joining Club Mirror’s Hall of Fame.

40 Club Awards – A word with our sponsor; BT Sport Why BT Sport is proud to be a sponsor of the 2014 Club Awards.

43 Location report – Norfolk A whirlwind tour of clubs in one of the UK’s flatest counties.

news, views, club life and legislation 6 Club World City of London ratifies Late Night Levy, last chance to enter Club Awards and City of Football finalists announced.

8 Legal Eagle A burning issue? Smoking and electronic cigarettes.

48 HQ

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Sports participation increases, pass cards and boosting your brain power.

club advice – ask the experts 57 Web functionality – the user is king Building a website that functions from a user’s perspective is crucial, advises Larrytech.

58 Advertising practices – getting it right

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Ever get confused about what you can and cannot claim when you’re promoting the club? Read on...

60 What’s new?

Latest launches and industry info.

61 Product portfolio It’s classified! Club suppliers ready to field your calls.

52 Club Kitchen This month – it’s all about sharing.

www.clubmirror.com

clubmirror 3

leader STOP PRESS: Club Awards entry deadline is 15 July.

Turn to page 36.

THE NEW

Standard in

Water Boilers

Forget hay fever and summer colds, World Cup fever was the bug that swept across the nation in recent weeks. And as ailments go it wasn’t a bad one, drawing people to the club bar rather than nursing a headache at home.

Now, the onus on clubs is to keep the ball rolling – and with a fantastic summer of sport well underway that shouldn’t be too difficult. Making sure that your club is the venue of choice for watching from the sidelines is a tougher challenge no doubt.

Getting members onside with the right marketing, the right bar offering and the right atmosphere is crucial. And finding ways to get them in the club early and encourage them to stay later is vital. Food can certainly play a part here, and this month’s Club Kitchen is all about food made for sharing.

On the subject of sharing, one thing’s for sure, sport is as unifying as music (think Britain’s Got Talent’s Susan Boyle or Carphone Warehouse manager Paul Potts singing Nessun Dorma). Making sport as inclusive as possible is something that Sport England is driving hard (see HQ), and something that readers are doing already – whether that’s playing it or watching it.

Finally, back to the World Cup and national pride; to all clubs – and we know there are many – who are paying tribute to D-Day Veterans as well as all those who fought and fell in World War I, we salute you, as we do them.

clubmirror Editor Caroline Scoular

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IN THIS ISSUE...

Design David Foster

Variable temperature options

Editorial Nick Sellens Events Leigh-Anne Ogilvie, Jill Slingsby

Caroline Scoular

Sean Ferris

Nick Walton

Lawrence Hardcastle

Justin O’Regan

Jill Slingsby

Hamish Maclean

Mark Newton

Display Advertising Margaret Doherty

Countertop, wall mounted & front of house models

Circulation Jon Hardy Accounts Michael Jeffries, Pam Attrill Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com;

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COMMERCIAL

sean@clubmirror.com; justin@alchemymedia.co.uk; info@clubmirror.com The views expressed in this journal are not necessarily those of the publisher.

Club Mirror does not verify the claims made by advertisers regarding their products.

www.clubmirror.com

clubmirror 5

club world Sparkling wine proves star at the bar The latest WSTA market report (Q2) shows a +20% increase in like-for-like sales of sparkling wine in the on-trade over the last 12 weeks. This compares to a +3% increase in like-for-like sales of wine and +9% for imported whiskey.

In the short-term, sales of rum grew by +6% and gin by +4%, while sales of vodka, blended scotch and liqueurs all declined. Like-for-like spirits sales fell by -2% over the period.

HEINEKEN plans £126m spend on UK business HEINEKEN is investing £126m in its UK business. This includes a £50m spend at its Manchester Brewery to boost production by around 350m pints per annum, and £58m in the Hereford Cider plant which will enable the company to scale up the export of its ciders to key markets around the world.

There will also be an £18m investment in HEINEKEN’s Star Pubs & Bars estate.

David Forde, UK Managing Director of HEINEKEN, said: “These major investments are a clear demonstration of our longterm commitment to the UK. HEINEKEN is committed to the UK marketplace and investing in the right infrastructure to ensure that we can continue to delight our consumers day-in and day-out with fantastic cider and beer experiences.”

Molson Coors – Scottish appointments Hazel Mitchell has been appointed as Regional Account Manager for Belhaven and MOP accounts. Tom Cullen, currently responsible for the development of new business, will take the lead on the development of Molson Coors’ wholesale network in Scotland. The announcement follows the appointment of Hugo Mills, Director of Sales and Operations for Molson Coors in Scotland, earlier this year.

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Levy gets go ahead in City of London The City of London Corporation has ratified the decision to introduce a Late Night Levy.

The Levy, which was announced on June 12, will be implemented on 1 October, 2014, and will apply to licensed premises selling alcohol from 00:00 until 06:00. There will be no exemp-

tions (including on New Year's Eve).

To avoid paying the Levy, Premises Licence Holders will have three months prior to the implementation date to submit a minor variation application to reduce their alcohol sale hours – i.e. to before midnight - free of charge.

City of Football pulls in £1.6m funding Manchester, Nottingham and Portsmouth have been shortlisted to become England’s first ‘City of Football’.

The search was launched earlier this year by Sport England in a bid to find new ways to get more people playing football regularly. The number of over 16s playing football regularly fell from 2.2m in June 2012 to 1.8m December 2013.

The title will be finally awarded this autumn, with up to £1.6m of National Lottery funding to run a two-year pilot programme. The results will be monitored and evaluated throughout and learnings will be shared widely to help get more people playing football regularly across the country.

The pilot will run alongside over £160m of existing activity from Sport England to develop the grassroots game, including funding new facilities, running community programmes and working with partners such as the FA, Premier League and the Football Foundation.

Phil Smith, Sport England’s Director of Sport, said: “Football is our national game and we want everyone who wants to play to be able to. Yet despite demand for the game, the number of over 16s playing regularly is falling. We

want to support one of these cities to become a test-bed for developing innovative ways to get more people playing the game so that we can share best practice across the nation and unlock the latent demand for football that is at the heart of every community.”

Kelly Simmons, the FA's Director of National Game and Women's Football, said: “Despite the growth in children's football we are facing challenges retaining and growing the number of adult players wanting to play on a weekly basis. The City of Football is an opportunity for everyone involved in football to come together to test new ways of opening up football opportunities for everyone. We look forward to sharing our expertise, as well as discovering new insights, as the pilot progresses."

Club player is UK champion An amateur player from Morecambe has been crowned the 2014 Pub Poker Champion in Las Vegas.

Gareth Tomlinson, 34, qualified for the Vegas trip after playing in the Redtooth Poker league at the Trimpell Sports and Social Club, Morecambe.

“It’s been an amazing experience, one of the best days of my life. I had to battle through the first few rounds and with poker it’s not over until it’s over, as anything can happen,” he said.

“We were playing for more than 12 hours and it was an emotional

roller-coaster ride throughout.

But it’s a dream to win!” he said.

Mr Tomlinson beat off competition from 100 players from across the UK to secure the national title and £5,000 in prize money. “The Trimpell is a good venue for poker and when I returned they had put on a celebration for me, which was fantastic. Interest in the league is getting bigger and bigger with about 20 players taking part each week at the club,” he said.

The Trimpell Sports and Social Club will receive a year’s free subscription to the Redtooth Poker league.

Gareth Tomlinson from the Trimpell Sports and Social Club, Morecambe, has become the 2014 Pub Poker Champion.

www.clubmirror.com

CARLSBERG UK LAUNCHES ‘CRAFTED’ PORTFOLIO

AON PLC joins 2014 Club Awards line up Aon Plc is the latest club-supporting supplier to become a sponsor of the 2014 Club Awards.

The Awards, now in their 22nd year, take place on 20 November at The Palace Hotel, Manchester.

“We’re delighted to welcome Aon Plc as a firsttime sponsor this year,” said managing director Sean Ferris. “They expand the breadth of expertise our clubs can call on and we look forward to working closely together in the future.”

STOP PRESS: ENTRY DEADLINE 15 JULY, 2014 Turn to page 38 for the Club Award Express Entry Form or enter online at www.awards.clubmirror.com

Club Mirror joins CIU at recent APPG In June Club Mirror joined forces with a number of the CIU's National Executive and attended the All Party Parliamentary Group (APPG) for Non-Profit Making Member Clubs at the House of Commons.

A full report will be in the August issue of Club Mirror and

will cover the result of the election of Officers and Executive Committee for the group, an update on HMRC/ Linneweber, George Dawson's report on the CIU Conference, recruitment of MPs for the Group and a licensing update in relation to football screening.

www.clubmirror.com

encourage membership’.

Club Mirror readers whose club has an interior ‘largely still as it was built or any club with an interior which has gone without substantial alteration since 1971’ will be eligible.

“CAMRA already works closely with Club Mirror on the Real Ale Club of the Year,” said the magazine’s

BT BOOST TO SCOTTISH RUGBY The Scottish Rugby Union has secured a four-year partnership with BT. The multi-million pounds deal with the communications and broadcasting company was unveiled at Murrayfield Stadium, home of Scottish Rugby. The stadium will now be known as the BT Murrayfield Stadium. BT also becomes the principal and exclusive sponsor of Scotland’s domestic league and cup competitions from next season, as well as sponsor of the Union’s four new academies.

Donald Macleod, Scottish Rugby Union President, welcomed the announcement. “From Stornoway in the north to Selkirk in the south, this welcome investment comes as a very positive development for the entire game,” he said.

John Petter, Chief Executive, BT Consumer, said: “We’re delighted to be announcing this partnership, furthering the relationship between BT Sport and Scottish Rugby’s pro-clubs, to support and grow the game in Scotland.”

The sponsorship announcement was a momentous day for Scottish Rugby according to the Union’s Chief Executive Mark Dodson. “We are very proud to bring BT back into our family of sponsors on a size and scale that is unprecedented both for Scottish Rugby and, we believe, Scottish sport,” he said.

• www.scottishrugby.org

BOXING BATTLE FROM SKY AND BOXNATION

Alert for historical clubs The Campaign for Real Ale (CAMRA) is inviting clubs with a historic interior to get in touch.

CAMRA already promotes pubs with architectural heritage and is now extending this to clubs. By promoting club heritage, says CAMRA, 'we can increase interest in clubs with the general public and in turn

Carlsberg UK has launched a portfolio of craft and speciality beers under the ‘Crafted’ name to help Free Trade customers expand their beer offer.

The portfolio of 28 beers has been sourced across Carlsberg UK’s third party partners and the Carlsberg Group global portfolio and includes beers from across the craft and speciality beer spectrum – including lagers, bitters, pilsners, pale ales, porters and wheat beers – with draught, bottled and cans on offer.

Brewers range from Backyard Brewery (part of Carlsberg’s Falkenberg brewery in Sweden) and Grimbergen (with origins just outside Brussels) to UK brewers such as Charles Wells, Marston’s and the Meantime Brewing Company.

With UK year-on-year growth for craft beer up 75% (Source: CGA Brand Index MAT to P8 2013) and the average pint of craft beer commanding an additional 75-90p per pint, the company said that ‘there has never been a better time for Free Trade operators to explore and exploit the potential of craft and speciality beers’.

• t. 08457 820820 • www.carlsbergwedelivermore.co.uk

editor Caroline Scoular. “This provides yet another opportunity for our readers to benefit from the relationship. And given that the average age of clubs in the 2013 Club Awards was over 100 years, we know there are plenty of you out there!”

• You can download the form at www.camra.org.uk/historic-clubs

On 26 July, undefeated Tyson Fury takes on rival Dereck Chisora in a rematch which sees both men fighting to win a shot at reigning world champion Wladimir Klitschko. The clash will be screened via Sky’s ongoing partnership with dedicated 24/7 boxing channel BoxNation.

Fury and Chisora fought back in 2011 when Manchester’s Fury took a unanimous points decision over his London rival.

Fury, who boasts 16 knockouts from 22 fights, said: “I don’t think he [Dereck Chisora] can handle what I have to give this time. I think he’s going to get knocked out, it won’t go the distance. The difference will be all on the night, and it will all be unveiled on 26th July 2014. I’m not going to give any game-plans away.”

• t. 08442 411 870 • www.sky.com/business

clubmirror 7

legal eagle

A BURNING ISSUE? SMOKING AND ELECTRONIC CIGARETTES The rise in popularity of electronic cigarettes is causing some consternation when it comes to defining them, taxing them (or not) and indeed ‘smoking’ them. Nick Walton explains.

“

I used to smoke a pipe – I followed in the footsteps of my father and did what he did! I seldom see pipe smokers these days and miss the aroma which was quite different from either cigarettes or cigars.

The smell of the burning tobacco had a serious negative effect on me when I had flu, so I put the pipe away and have never smoked since. However, I was reminded of my pipe smoking times recently when I sat close to someone smoking an electronic cigarette. I was on a train and as smoking was prohibited, I was surprised to encounter the smell as public transport is all ‘no smoking’ these days.

It set me thinking about the legal side of electronic cigarettes and whether they will ever be acceptable substitutes for the real thing. Firstly I have to wonder why (given their proliferation) the current Government has not confirmed them as another tax and revenue stream. The number of users is quite staggering. Estimates put the figure at 2.1million, a growth of 300% in the last two years. Some use them as a replacement for real cigarettes (about 60%) and use the electronic version apparently when the real thing can’t be accessed for legislative reasons – as with my experience on the train. The other 40% are apparently ex-smokers who consciously decided to quit the tobacco version for a liquid form of the nicotine, which is the hook that keeps smokers smoking.

Various reasons are given for a preference and a straw poll in the office of the seven people using them (all on a refillable vapour type) identified price, an approximate cost of 15%-20% compared with tobacco cigarettes has got to be a significant benefit, but that was not the first reason for the change.

All preferred the taste whilst providing the necessary response to the craving and highlighted a removal of the smell associated with cigarettes, which is a major benefit.

I was interested to know where the operators of licensed premises stand and how they approach the issue of electronic cigarettes in licensed premises generally.

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Wetherspoons have confirmed that (in 2013), due to the similarity of the vapour produced by electronic cigarettes to the real thing they create confusion between the two.

Patrons who wish to use the electronic version are asked to use the smoking areas external to the premises. Mitchells and Butlers who have brands such as Toby Carvery and Harvester also request that the electronic cigarette users use their smoking shelter rather than indoors. Equally, there are other licensed premises that encourage their use as a means of stopping people having to leave the premises and hence can reduce the potential for public nuisance externally (in particular where there is no smoking shelter facility hidden away).

Do you have a policy regarding these electronic cigarettes on your premises?

Do you believe that a policy is necessary?

I would be interested to know readers and clubs responses to this new phenomenon.

I should say that in researching this article, I looked at the European Union press release database as I have heard that EU lawmakers would be outlawing certain materials used in the electronic cigarettes. To put the record straight, the new legislation does not banish electronic cigarettes, nor is there any plan to ban the product. However, they do wish to try and improve safety and quality requirements into their supplies.

Packaging and labelling will ensure that consumers are better informed and limits will be placed on the content on nicotine and pre-prepared solutions used in the e-cigarettes. The Directive suggests that “specific electronic cigarettes or refill containers or types of electronic cigarettes or refill containers placed on that market could pose an unforeseen risk to human health”.

We need look no further for evidence that this may potentially be an issue when we are being flooded with counterfeit cigarettes in the UK – origin unknown, content unknown and suppliers who are totally ruthless about the distribution of a product which is not only known in its acceptable form to be

injurious to health, but in the form of a counterfeit product, to be totally uncontrolled and potentially lethal.

Common provisions of the EU Directive (required by EU to be followed in all Member States) including ‘the placing on the market and the labelling of certain products which are related to tobacco products namely electronic cigarettes and refill containers and herbal products for smoking’. In other words, there will be total harmonisation across the EU in respect of operation of the cigarette and the packaging and content of the refill.

Notification to the competent authorities of the EU will be required for each e-cigarette and refill container, and will require a raft of information including: the ingredients, the manufacturing process, a declaration from the importer that they are responsible for the quality and safety of the product and Member States may charge fees for the handling of such information. I know this is boring stuff; however the interesting bits for users are as follows: 1. The content of nicotine in the refill solution cannot exceed 20mg per ml. I can advise that current strengths can be purchased up to 36mg per ml and can also include strengths that are far below the 20mg per ml value, which is to be set by the EU. 2. E-cigarette containers cannot exceed a volume of 2ml. This refers to the unit which is charged from the refill container which is ultimately inhaled by the user.

3. The e-cigarette refill containers cannot exceed a 10ml volume. I have throughout the office seen 10ml versions, 50ml versions and there are probably higher volumes than that available.

The UK Government will require the packaging of cigarettes and refill containers to contain a leaflet with significant amounts of information including:

If you have any questions about this article or any of the topics written

by Legal Eagle Nick Walton, please do not hesitate to contact him on 07824 465 531. instructions for use, contra-indications, possible adverse effects, and (which will be more difficult to obtain) addictiveness and toxicity. The product will also have to carry a health warning in respect of the addictive nature of nicotine. The new requirements will come into force on 20 November 2016.

The World Health Organisation calls the ecigarette ‘an electronic nicotine delivery system’ (or ENDS). They are currently preparing a paper which will be presented at a meeting later this year relating to the e-cigarette.

The interest in this area is certainly increasing and as future developments occur, I will keep you informed. The European Directive however will have to be complied with at national level, and you may well be seeing changes in packaging and information available if you use an e-cigarette in the coming months.

”

www.clubmirror.com

building the business - club association lunch

CLUB ASSOCIATION LUNCH 2014 Club associations are invited to come together under one roof for a day of recognition and networking at the 2014 Club Association Lunch.

Club Mirror looks forward to welcoming club associations around the country to a celebration lunch.

The complimentary lunch provides an informal networking opportunity for association officials who will be able to share opinions and advice with their fellow association representatives.

A celebrity speaker will welcome guests, and a tutored food and drink tasting is all part of the mix.

Over 25 associations were involved in the last Club Association Lunch. So join Club Mirror and your peers at this exclusive, informative and fun event.

APPLYING FOR YOUR COMPLIMENTARY TICKETS Club associations are invited to apply for up to four complimentary tickets for association representatives (subject to availability).

Send in your name, association name, number of tickets required and contact details to: e-mail info@clubmirror.com Tel: 01753 272022 Fax: 01753 272021 Post: Club Mirror, ACP, Gainsborough House, 59/60 Thames Street, Windsor, SL3 9JZ

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Date: 20 November, 2014 Time: 12.30pm Venue: Whitworth Suite, Palace Hotel Manchester

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club mirror 11

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spotlight on – PRS for Music

100 YEARS OF MUSIC

PRS for Music was first established in 1914 (then as the Performing Rights Society) to promote and protect the value of copyright.

This year it celebrates its centenary. Club Mirror takes a look at 100 years of the Society. he Performing Rights Society (PRS) was first conceived in 1914 following the passage through Parliament of the 1912 Copyright Act. The Act would mean that musical works were protected for the first time and PRS’s role would be to administer the non-dramatic performing and broadcasting rights of musical works across the UK, Eire and the British Empire. So how did it pan out? One hundred years on and the Society is still going strong, now known as PRS for Music.

T

1914 - 1923 Operatic composer and soprana Liza Lehman becomes the first official member of PRS and in 1923 PRS issues its first licence to the BBC.

1924 - 1933

1964 - 1973

In 1924 Mecolico and the Copyright Protection Society (CPS) merge to form the Mechanical-Copyright Protection Society (MCPS), and in 1925 PRS establishes its first agency in South Africa.

PRS establishes the Members Benevolent Fund in 1934.

Three years later, the BBC’s licence from PRS includes television for the first time, and in 1939 PRS opens a wartime emergency office.

1964 sees Ray Davies, Mick Jagger and Keith Richards join PRS, and two years later – a landmark – sees PRS install its first computer. Over the next four years, key industry figures joining PRS include: David Bowie, Barry, Maurice and Robin Gibb, Tim Rice and Andrew Lloyd Webber, Eric Clapton, Elton John, Phil Collins and Yoko Ono. In 1971 PRS receives The Queen’s Award for Industry for ‘outstanding achievement in exporting goods or services’ and in 1973 The British Phonographic Industry (BPI) forms to represent the interests of UK record companies.

1944 - 1953

1974 - 1983

In 1944 The Composers Guild forms to represent the interests of classical and film score composers and in 1947 PRS receives its Coat of Arms.

PRS sponsors The Ivors for the first time in 1974.

1934 - 1943

1954 - 1963 The Copyright Act is adopted by Parliament in 1956 and in 1960 PRS moves to a new headquarters at Berners Street, London, W1.

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1984 - 1993 In 1984 PRS establishes its first regional office in Edinburgh and in 1989 The Irish Musical Rights Organisation (IMRO) forms as a subsidiary of PRS. Three years later sees Prime Minister Margaret Thatcher visit MCPS offices.

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1994 - 2003 In 1995, IMRO becomes an independent collecting society and a year later, PRS and MCPS begin discussing the possibility of a joint alliance, forming The MCPS-PRS Alliance in 1998.

PRS goes onto launch The Performing Right Society Foundation for New Music in 2000, a charity to help emerging talent enter the music industry. Two years later the MCPS-PRS Alliance develops the joint online licence the first dual licensing system for mechanical and performing rights aimed at encouraging the growth of legitimate online music services. In the same year (2002) they host the 43rd CISAC World Congress in London.

2004 - 2013 MCPS and PRS become the first collecting societies to distribute iTunes royalties to their members in 2004, and in 2007 is one of the first collecting societies outside the US to license YouTube. Come 2009, the Alliance adopts the PRS for Music brand, signing 12 pan-European licensing deals with online and mobile providers including Amazon, Apple

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iTunes, Napster, Nokia and Spotify. In 2010, PRS for Music issues its first licence to a cloud music service, and in the same year Robert Ashcroft becomes Chief Executive. The following year sees PRS for Music provide input into the Hargreaves review of Intellectual Property and Growth and in 2013 Nicholas Noble from band The Gentlemen becomes the society’s 100,000th member. This is also the

year of electronic music initiative, Amplify (designed to help ensure dance music creators receive royalties when their work is played) and moves from Berners Street offices to Kings Cross and Streatham.

2014 PRS for Music celebrates its 100th birthday.

clubmirror 15

building business – drinks report

PREMIUM BEERS AND WORLD LAGERS With Premium Beers now accounting for 3.6% of all beer sales, cask and niche beers growing consumer loyalty and World Lager sales up +47% on last year, there’s plenty to get excited about in beer at the bar. CGA Strategy’s Mark Newton reports.

hile the overall beer category continues to slowly decline in the face of loss of key markets and increased competition from other options – such as cider and spirits – there is no doubt that world beers and niche, premium craft ales are helping to maintain interest in this most traditional of GB drink sectors.

Economic pressures have impacted on the on trade with beer losing volume share in an already declining market.

This is due to a combination of more exposure to habitual, less recession-proof drinking occasions and volume share being more reliant on areas of the market more exposed to closures.

W

World Lager growth Despite top-line declines, there has been solid growth within some areas of the market. World Lager has seen long periods of double digit growth and has overtaken Premium Lager in volume share. With draught becoming more important to the segment, there is significant headroom for further gains across the on trade.

As treat spend and interest in more unusual brands continues to appeal to changing consumer mind-sets the key trends continue to follow an upward trend. Volumes of World lagers are up +47% and benefits from a more discerning modern consumer. Niche beer has boosted packaged ale sales in the on trade with increases of +22% year-on-year.

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Whilst the likes of World Lager and Niche Beer are growing well, Classic Lager and to a lesser extent Keg Ale drive the overall beer category to decline.

World Lager Spotlight Premium Lager has been caught in a pincer movement by

the growth of both premium 4% brands and the trade up opportunity presented by World Lager.

Traditional packaged propositions have been damaged by availability of branded glassware for draught and fridge pressure from outside of the segment through flavour innovations in cider and ales. Draught World Lager has prolifer-

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Cask Ale continues to be pushed hard by retailers as the experience that cannot be replicated at home. Microbrewed brands have really initiated the Cask Ale revival, while more forward thinking regional brewers have been successful with new or limited edition brands, often associated to particularly events or bands.

Overall, there is no doubt that the while the very foundations of the traditional beer and lager markets continue to decline, the on trade beer category will struggle.

However, the areas highlighted above all give hope to the category going forward. As these new, highly marketable trends continue to move away from their original niche/ higher end consumer base, demand will increase across all mainstream sectors including the sport and social club sector, wet-led pubs and circuit bars – all of which has got to be a benefit for suppliers and retailers alike.

NEXT MONTH... GREAT BRITISH BEER FESTIVAL

ated into Premium Lager’s community wet led and club heartland.

World Lager is no longer restricted to Premium outlets and Restaurants, it is growing in mainstream outlets such as sports and social clubs and wet-led Pubs. As a result Premium Lager is becoming increasingly marginalised.

World Lager has seen +11.9% growth on the latest MAT (Moving Annual Target) vs last year, with Premium dropping -5.0%.

Premium Beer Spotlight Niche (or craft) Beer is a small category. However its growth within London is particularly strong, and now accounts for 3.6% of Beer, more than double its share five years ago.

With London being the shop window to the rest of GB, trends will often grow out of the capital and we are already seeing this happen with this category in Manchester, Leeds and Birmingham. Niche Beer may only be around 40% the volume size of Premium Lager, but not so small that it should be outside a long term beer stocking strategy.

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Driving growth within the category are New World niche brands such as those from the USA especially. Some lesser known Old World niche brands from classic locations - such as Belgium - also perform well. However other more established brands are in decline.

Closer to home, recent growth in niche, and a focus on ‘craft’, has led to regional brewers producing a new wave of keg ales, aimed at the younger consumer. Cask Ale has also seen a resurgence, attracting a younger consumer, and less hoppy Golden Ale has seen the benefit of this, bearing similarities with lager and forming an ideal ‘recruiter’ into the ale category.

The Great British Beer Festival (GBBF) returns to London’s Olympia exhibition centre in August.

Some 55,000 people are expected to attend, sampling more than 900 real ales, ciders, perries and foreign beers.

Single tickets for each full day and ‘season tickets’ are available for advance purchase (cheaper rates than paying on the door) and CAMRA members receive additional discounts.

Trade Session tickets for licensees, brewers and other industry representatives are now available.

Visit http://gbbf.org.uk/#sthash.9GTVhuPW.dpuf

Keg Vs Cask Keg Ale is no longer dominated by the mainstream. The category has been refreshed by new, fresh and young innovative brewers. Following on from similar trends in the USA, kegs are beneficial when brands are better suited to being served cold and can also lead to a more stylistic font and position on the bar.

OPENING TIMES 12 August - 12 noon-5pm (Trade Session) 13 August - 12 noon-10:30pm 14 August - 12 noon-10:30pm 15 August - 12 noon-10:30pm 16 August - 11am-7:00pm

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Perfect with a Maine course

football special

FOOTBALL SEASON KICKS OFF

Spotlight on the unmissable

Barclays Premier League Sponsored by

CLUBS & ASSOCIATIONS

SOLICITORS TO THE LICENSED TRADE Nottingham 37 Stoney Street • The Lace Market • Nottingham • NG1 1LS • Tel: 0115 953 8500 London 88 Kingsway • London • WC2B 6AA • Tel: 020 7936 5869 email: info@popall.co.uk

www.popall.co.uk

IMAGES COURTESY OF GETTY

football special

BARCLAYS PREMIER LEAGUE:

IT’S UNMISSABLE!

As the greatest league in the world prepares to kick off for another season, Sky Sports' Saturday Night Football presenter David Jones shares his thoughts on the teams to watch and what makes the Barclays Premier League a must-show for clubs across the land. or many, the deciding moment in the 2013-14 Barclays Premier League came when Liverpool captain Steven Gerrard slipped to let Demba Ba through to score the winning goal in a crucial match against Chelsea. It was an error that arguably lost Liverpool the title, handing control back to challengers Manchester City. Manuel Pellegrini's side went on to defeat Everton, while Liverpool gave away a 3-0 lead following a remarkable comeback by Crystal Palace to secure a draw in their penultimate game. Afterwards, a deflated Brendan Rodgers admitted: “The title is gone."

It was a thrilling and unpredictable run-in for the top three, and capped what proved to be a season full of surprises, with the battle to be league champion going right to the final day. While it may have shocked few people that Manchester City eventually won the league and finished the season with a record 156 goals in all competitions, no one expected Liverpool would be in the mix, and fewer still would have

F

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thought Manchester United would end their campaign outside of the European qualification spots - the first time in 24 years they have finished outside the top six.

It was a season of twists and turns, and it's this ability for the teams in the Barclays Premier League to tear up the

script that makes it such compulsive viewing. As 20 clubs prepare to do it all over again when the 2014-15 season kicks off on August 16, for operators up and down the country, it represents a fantastic opportunity to drive memberships and revenues.

Almost 4 million adults watch football in a pub or bar each month1, with viewers who watch live sport on TV in a pub or bar at least once a week spending an average of £16.60 per visit2. And with the World Cup driving massive demand in the on-trade this summer, there's a great chance for operators to appeal to football fans and reinforce that they are the best place to watch the Barclays Premier League action in the coming months.

After the 2013-14 title was won by just two points, it promises to be another unpredictable season, as David Jones, presenter of Sky Sports' Saturday Night Football show, reveals:

clubmirror 21

football special

“Just like last season, it appears to be a toss up between Manchester City and Chelsea - despite the emergence of Liverpool and the challenge Arsenal managed to sustain through the winter months last term.

“Look through the top leagues in Europe and money talks: City and Chelsea have the resources and I expect both to buy wisely. For Liverpool, so much depends on Luis Suarez. It would be an amazing achievement for them to challenge again while competing in the Champions League. Arsenal could surprise us, but again, much depends on any new faces they can bring in, and they need to steer clear of the injuries which hurt them in the spring when the big games came along."

One of the main talking points ahead of this year's competition centres around how Manchester United will fare after David Moyes' ill-fated tenure at the club came to an abrupt end with just four games to go. Louis van Gaal has been named as the man to replace him and he has promised to “make history" at the club. But can a side that finished so far off the pace realistically challenge for the title?

“Not this season," says Jones. “Twenty-two points would be a huge gap to make up in one campaign. I'm sure they will improve under Louis van Gaal, who's a giant of a coach, and his first priority has to be to bring attacking, exciting football back to Old Trafford. But they are still a team in transition who need to replace almost 22

clubmirror

KEY DATES July 24-August 4: Guinness International Champions Cup

August 9: Sky Bet Football League and Scottish Football season starts

August 12: UEFA Super Cup

August 13: Capital One Cup first round

August 16: Barclays Premier League starts

an entire defence, and add creativity in midfield."

Former Manchester United man Lee Sharpe agrees, but thinks that in van Gaal, his former side have the right man: “He's a strong character, which you need to be in charge of a Man United team. I think he has been in charge of big clubs before so he's not going to be overawed. He's been successful everywhere he's been, so I think players will want to come and play for him. It's the ideal mix really."

Asked if he believes fans will accept a period of rebuild-

ing before the return of silverware to Old Trafford, Sharpe is positive. “I think the fans will want to see the start of a bigger picture," reveals the former midfielder. “If he starts out and the team is playing exciting, attractive football and looking like they're going to score goals and entertain and win football matches, that's all they'll ask for. It was a little bit unimaginative and uncreative last season. That's not what Man United fans are used to. I think if he can get them creating chances and scoring goals, he'll have everybody on his side."

Midway through the season, Arsenal manager Arsene Wenger was under pressure, but a fourth-place finish and an FA Cup win helped relieve it. But the Gunners will be closely monitored next term. After getting off to a flying start, they fell off the pace as the season progressed. Nevertheless, the 79 points Arsenal finished with was their best return for six seasons, as was their FA Cup victory.

Arsenal legend Ray Parlour believes that if they splash the cash during the transfer window, next season could be an interesting one for the Gunners: “You look at Manchester City and Liverpool and they've got much better forwards," explains the former midfielder. “I think Wenger will target that... I'd certainly keep every single player they've got and then add two or three. That means it could be a little closer next year."

There will also be a lot of attention on Tottenham Hotspur,

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SKY'S COVERAGE - AT A GLANCE Live football can work wonders for your club - and with Sky, there's plenty coming up this season.

Sky offers football at key times right across the week, with live coverage including:

• Gillette Soccer Special – Champions League: Tuesday and Wednesday 7-11pm (kickoff 7.45pm)

• Gillette Soccer Special – Sky Bet

Championship:

Friday 7-11pm (kick-off 8pm)

• Saturday Night Football:

5-7.30pm (kick-

off at 5.30pm)

• Ford Super Sunday Football: 12.30-6.30pm (two matches: kick-offs at 1.30pm and 4pm)

• Ford Monday Night Football: 7-11pm (kick-off at 8pm)

• Soccer Saturday: Jeff Stelling presents the live show that brings you up-to-the-minute news from every game up and down the country Don't forget to take advantage of your multiple viewing cards to ensure you can show other sports alongside the football. This means you can appeal to a broader customer base than ever before and give your venue the reputation as being the best place to watch all the latest live sporting action.

2013-14 BARCLAYS PREMIER LEAGUE SEASON ON SKY • Sky Sports customers enjoyed over 800 live football games • Sky showed 116 live Barclays Premier League games, including 68 matches featuring the top four teams and four triple-header Sundays •

75% of all televised Barclays Premier League games were on Sky

• Sky was the only place to watch the Race For The Title live • Sky Sports was the only place to watch the Manchester derby, Manchester United v Liverpool, the North London derby, the West Midlands derby and the North East derby • Sky Sports also showed the first ever Premier League South Wales derby between Cardiff and Swansea

who saw two managers come and go last year. Spurs start this term with former Southampton man Mauricio Pochettino at the helm, so how does Jones think the Argentine will fare at what has proved a difficult club to manage? “They were sixth last season and they will be hoping to do better under their new manager," he says. “But remember, only Harry Redknapp has brought Champions League football to White Hart Lane.

“It's a difficult job but an obvious next step for an ambi-

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tious and clearly ruthless young manager like Pochettino, who turned the Saints into a brilliant, dynamic, attacking team. It will be interesting to see if all the big personalities in the Spurs dressing room surrender themselves to the cause in the same selfless way the Southampton boys did."

A key talking point ahead of any new season is how the promoted teams will cope in the top flight. The fight to avoid relegation from the Premier League was as fascinating as the battle at the top in 2013-14, with both Sunderland and Crystal Palace pulling off the great escape when both seemed all but down, thanks to some managerial magic and big performances that saw them finish 14th and 11th in the table respectively.

However, Cardiff, Fulham and Norwich weren't so lucky and will be plying their trade in the Championship next season, swapping places with QPR, Burnley and Leicester City.

While staying up will always prove tricky, Jones thinks that those three newcomers may surprise a few, as Palace did last season.

“Naturally they all became favourites for relegation the day they were promoted," says Jones, “but I don't see it like that. Leicester strolled through the Championship and have already recruited well. QPR are mightily relieved to bounce straight back from relegation and now have a shrewd transfer operator at the helm in Redknapp, who's starting with a clean slate. But for Burnley it will surely be tougher. They performed miracles to win automatic promotion but manager Sean Dyche now faces an even bigger challenge keeping his team in the Premier League."

Looking ahead, Jones feels it's all set to be another intriguing season, and while everyone will be watching what's happening on the pitch, they will also be fascinated about what's happening behind the scenes as money changes hands and managers change clubs.

“I'm looking forward to seeing how van Gaal spends his millions at Old Trafford, and how Joes Mourinho recruits at Chelsea," reveals Jones. “Last season, 12 Premier League managers lost their jobs, which is more than in any of the other three leagues, which have been famed for their quickfix mentality in the past. Hopefully that was a one-off but

the fact that both Sunderland and Crystal Palace were saved by a change suggests it might not be."

With so much to play for, whatever the outcome, it will be a season of tense encounters and top-drawer football. But before the season even gets underway, Manchester United, Liverpool and Manchester City are in action against Real Madrid, Inter, Roma, Olympiacos and AC Milan in the preseason Guinness International Champions Cup, which begins on July 24 only on Sky Sports. Between them, the eight teams include five of last season's 23 Ballon d'Or nominees – including the winner, Cristiano Ronaldo - and the clubs have won a total of 150 domestic league titles, 88 domestic cup titles and 27 UEFA Champions League titles between them.

It's a mouth-watering way to warm up for the new Premier League season and establish yourself as a great place to watch the football, so make sure your venue is part of the pre-season action!

To find out more about getting Sky in your venue, and for our best deal, call 08442 414 659.

SOURCES 1. Source: Ipsos MORI OOH Panel an online panel of c.7,000 GB adults who ever watch sport out of home Nov 2013.

2. Source: Sky OOH Viewing Panel Jan Fieldwork dates: 02/01/14- 29/01/14

clubmirror 23

football special

GO FURTHER WITH SKY Sky’s Go Further range provides your business with a suite of free products and services that can help drive footfall, increase the amount of time customers spend in your venue and help drive additional revenue.

1. Sky WiFi – keeping your customers connected Free for you and your customers, with over 9 million registered users and over 21,000 hotspots, Sky’s WiFi network is one the UK’s largest public access WiFi providers and is quick and easy to set up. You'll receive a free POS pack to help promote the WiFi service to your customers.* 2. Additional viewing cards – show more than one sport, at the same time With so much great sport on throughout the week, your customers will be spoilt for choice. With Sky you can get up to 3 free viewing cards, which means you can appeal to different sports fans and show the sport all your customers want to see.

1

2 3 6

3. Sky HD – bringing your customers closer to the action Bring your customers closer to the action with the same stunning high definition they have at home. Enjoy the biggest choice of HD channels in the UK and choose from seven high definition Sky Sports channels plus Sky News HD and British Eurosport HD.

7

4. Sky Sports Preview – monthly fixture magazine Containing free monthly sports listings to help you plan ahead and helpful, easy to implement business advice, you'll find all the latest sports news and insight from Sky Sports talent plus a free monthly fixture poster to market your sport.

5. Sky Sports PreviewLIVE – live up to date fixtures The Sky Sports PreviewLIVE website gives you access 24/7 to live daily sports fixtures to help you plan ahead, practical business tools that are easy to implement and free personalised POS to help you promote your venue.

6. Making the Most of Sport – online training Sky’s online training course gives you and your staff practical and simple ideas that you can put into action quickly. Designed to show you how to market sport well, attract more customers and drive revenue for your business, this free online training tool can be found at previewLIVE.co.uk/training.

7. Sky Sports Pub Finder – Sky markets your venue nationwide As a Sky subscriber your venue is automatically listed on Sky Sports Pub Finder. Accessed direct or via the Sky Sports Soccer Centre app and with over 1 million views a year, this is a great way to get your venue on the map.

4

5 To find out more about getting Sky in your club, and for our best deal, call 08442 414 659

*WiFi availability is subject to your premises’ location. Setup fee applies, please call for details. 12-month term applies.

www.clubmirror.com

clubmirror 25

football special

FOOTBALL... AND MUCH MORE The Barclays Premier League is the biggest driver of footfall to pubs and clubs up and down the country, and Sky has 75 per cent of all live televised Barclays Premier League matches, as well as live pre-season action from the Guinness International Champions Cup. And while there's unrivalled football coverage to enjoy on Sky, there's also plenty of other in-demand content, with over 55,000 hours of sport coming up in 2014-15, all of which can help boost business.

There's international rugby to enjoy, with England, Ireland, Italy and France all in action in the QBE Autumn Internationals, along with The Rugby Championship, which sees Argentina, South Africa, New Zealand and Australia go head-to-head.

Sky has recently added to its rugby union portfolio, securing the rights to two big club tournaments. Starting in the 2014-15 season, Sky will now be showing the European Champions Cup, European Challenge Cup, RaboDirect Pro12 and the French Top 14, building on its current domestic offering of the LV= Cup and Greene King IP Championship. The second most-watched sport out-of-home after football, Sky's high-quality coverage and expert analysis also means that 1.2 million people prefer to watch rugby union on Sky Sports.1 There's blockbuster action in the golf as everyone's favourite tournament – the Ryder Cup – gets underway in September, with the European team looking to maintain their dominance over their American rivals. And there's plenty of golf to enjoy throughout the year with three of the sport's four Majors exclusively live on Sky, plus 32 PGA European Tour events, all four World Championship events and 32 US PGA Tour events.

The sporting action continues with over 50 days of live darts, and Sky subscribers can watch the top names go head-to-head in the World Championship, plus there's 16 weeks of the Premier League, and the World Matchplay, Dublin's Grand Prix and the Grand Slam.

Cricket fans will also be spoilt for choice with every England Test, ODI and T20 match shown live on Sky, as well as the 2015 ICC Cricket World Cup and live Test cricket from Australia, South Africa, India, the West Indies, New Zealand and England's 2014 tour of Sri Lanka. Add over 60 domestic county cricket matches each summer, along with action from the world's top four domestic Twenty20 cricket competitions – the IPL, the ECB's NatWest T20 Blast, Australia's Big Bash League and South Africa's Ram Slam T20 Challenge – and Sky has every angle covered.

And with over 80 Super League games shown live every season, including the Magic Weekend, play-offs and Grand Final, every F1 practice, qualifying and race live, US Open tennis, Gaelic Football and Hurling Championships, horse racing and boxing, there's something to satisfy every sports fan's fancy.

1

NEW NEW STARTS IN JUNE

JULY - AUGUST

GAA - GAELIC FOOTBALL AND HURLING CHAMPIONSHIPS

FOOTBALL: GUINNESS INTERNATIONAL CUP

STARTS IN SEPTEMBER

129 LIVE GAMES

FOOTBALL: UEFA CHAMPIONS LEAGUE

CONTINUES IN SEPTEMBER

FORMULA 1 - EVERY PRACTICE, QUALIFYING AND GRAND PRIX

NEW

NEW APRIL – JUNE 2015

YEAR ROUND

IPL CRICKET

EUROPEAN RUGBY: CHALLENGE CUP AND CHAMPIONS CUP

SUPPORT SHOWS DON’T FORGET THE GREAT RANGE OF MAGAZINE SHOWS YOU CAN SCREEN TO ENTERTAIN CUSTOMERS ALL DAY

Source: Sky OOH Viewing Panel Jan Fieldwork dates: 02/01/14- 29/01/14 Q11.

26

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116

THE NUMBER OF EXCLUSIVELY LIVE BARCLAYS PREMIER LEAGUE GAMES SKY SPORTS ARE SHOWING THIS SEASON

40 LIVE GAMES

100+ GAMES 116 LIVE GAMES

90+ LIVE GAMES

STARTS IN AUGUST

STARTS IN AUGUST

STARTS IN AUGUST

STARTS IN AUGUST

FOOTBALL: BARCLAYS PREMIER LEAGUE

FOOTBALL: SKY BET FOOTBALL LEAGUE

FOOTBALL: LA LIGA AND COPA DEL REY

FOOTBALL: SCOTTISH PREMIERSHIP

80 LIVE GAMES

NEW

NEW

NEW

STARTS IN SEPTEMBER

SEPTEMBER - MAY

NOVEMBER

FEBRUARY - OCTOBER

FOOTBALL: EURO 2016 QUALIFIERS

RABODIRECT PRO12 RUGBY AND TOP 14

INTERNATIONAL RUGBY: QBE INTERNATIONALS

SUPER LEAGUE RUGBY, INCLUDING MAGIC WEEKEND AND FINALS

YEAR ROUND

YEAR ROUND

YEAR ROUND

YEAR ROUND

INTERNATIONAL CRICKET: EVERY ENGLAND TEST

GOLF: INCLUDING THE RYDER CUP AND US OPEN

BOXING

PDC DARTS INCLUDING WORLD CHAMPIONSHIP

EVERY GAME LIVE

> > > > > >

BOOTS N ALL CRICKET WRITERS ON TV FOOTBALL FIRST F1 MIDWEEK REPORT THE F1 SHOW THE FANTASY FOOTBALL CLUB

> > > > > >

FL72 GAMECHANGERS GILETTE SOCCER SATURDAY GOALS ON SUNDAY MONDAY NIGHT FOOTBALL NFL TOTAL ACCESS

> > > > > >

REVISTA DE LA LIGA RINGSIDE RUGBY CLUB SATURDAY NIGHT FOOTBALL SHOT CENTRE SOCCER AM

> > > > > >

SUNDAY SUPPLEMENT SUPER LEAGUE BACK CHAT SUPER LEAGUE EXTRA TIME SUPER RUGBY TRY TIME UCL GOALS UCL WEEKLY

* www.clubmirror.com

*Sky Sports 5 will launch in August 2014

clubmirror 27

football special

SHOWING LIVE SPORT WHAT CLUBS NEED TO KNOW

When it comes to screening live Barclays Premier League football, it’s important to be fully aware of the risks that come with screening unauthorised broadcasts, as the Premier League and Sky look to take more legal action this season. ast season was a significant one when it came to legal action taken against those venues screening Premier League matches via unauthorised systems. Not only have Sky pursued legal action against licensees who screen Sky programmes without a valid commercial agreement, but the Premier League have also won two landmark legal cases in the High Court against venues for infringing their copyright, as Nick Noble, head of communications for the Premier League, revealed. “We have had two strong recent cases in the High Court - the Rhyddings case in Swansea and First National Wine Bar in Liverpool. These have given us much more clarity and were the first since the Murphy/QC Leisure case, which went all the way to Europe. In both these cases the pubs had to pay a minimum of £65,000 to the Premier League.

“Our investigators have visited around 7,000 pubs this season to see if they are using unauthorised systems and by the end of the season we had commenced action against about 180 pubs.”

Looking to offer operators clarity, Noble went on to dismiss the common misconception that the Karen Murphy case offers a defence for licensees using foreign satellite systems: “If Karen Murphy was doing tomorrow what she did previously then we would take action and judging by the two recent cases, it would be a copyright infringement case in the High Court and she’d have a very significant cost bill and an injunction against her pub,” he explained.

Towards the end of last season, the Premier League and Sky worked closely together in an effort to protect legitimate customers. Richard Scudamore, chief executive of the Premier League, spoke to The Publican’s Morning Advertiser, saying: “We know that there are suppliers trying to sell publicans all sorts of unauthorised foreign systems to show our matches in their pubs,” said Scudamore. “And we know that they tell pubs that they are ‘legal’ and that there is ‘nothing to worry about’. This is not true. There is plenty to worry about.”

For Sky, it’s a case of protecting their legitimate customers, as Alison Dolan, deputy MD of Sky Business, explains: “It’s very important that those landlords that subscribe legitimately are not short-changed by those who choose not to.

“We want all licensees to be clear that the only legal way to screen Sky Sports programming in mainland UK is via a valid commercial agreement with Sky Business. Showing Sky Sports via any other source will infringe our copyright.”

The infographic (right) tells operators everything they need to know when it comes to unauthorised broadcasts of Sky.

L

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FIXTURES FOR ARSENAL August Sat 16 Crystal Palace Sat 23 Everton Sat 30 Leicester September Sat 13 Man City Sat 20 Aston Villa Sat 27 Tottenham October Sat 4 Chelsea Sat 18 Hull Sat 25 Sunderland November Sat 1 Burnley Sat 8 Swansea Sat 22 Man Utd Sat 29 West Brom December Tues 2 Southampton Sat 6 Stoke Sat 13 Newcastle Sat 20 Liverpool Fri 26 QPR Sun 28 West Ham January Thurs 1 Southampton Sat 10 Stoke Sat 17 Man City Sat 31 Aston Villa February Sat 7 Tottenham Tues 10 Leicester Sat 21 Crystal Palace Sat 28 Everton March Tues 3 QPR Sat 14 West Ham Sat 21 Newcastle April Sat 4 Liverpool Sat 11 Burnley Sat 18 Sunderland Sat 25 Chelsea May Sat 2 Hull Sat 9 Swansea Sat 16 Man Utd Sun 24 West Brom

ASTON VILLA H A A H A H A H A H A H A H A H A H A A H A H A H A H A H A H A H H A H A H

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A H H A H A H A A H A H A A H A H A H H A H A H A H A H A H A A H A H H A H

CRYSTAL PALACE

CHELSEA August Sat 16 Burnley Sat 23 Leicester Sat 30 Everton September Sat 13 Swansea Sat 20 Man City Sat 27 Aston Villa October Sat 4 Arsenal Sat 18 Crystal Palace Sat 25 Man Utd November Sat QPR Sat 8 Liverpool Sat 22 West Brom Sat 29 Sunderland December Weds 3 Tottenham Sat 6 Newcastle Sat 13 Hull Sat 20 Stoke Fri 26 West Ham Sun 28 Southampton January Thurs Tottenham Sat 10 Newcastle Sat 17 Swansea Sat 31 Man City February Sat 7 Aston Villa Weds 11 Everton Sat 21 Burnley Sat 28 Leicester March Tues 3 West Ham Sat 14 Southampton Sat 21 Hull April Sat 4 Stoke Sat 11 QPR Sat 18 Man Utd Sat 25 Arsenal May Sat 2 Crystal Palace Sat 9 Liverpool Sat 16 West Brom Sun 24 Sunderland

August Sat 16 Stoke Sat 23 Newcastle Sat 30 Hull September Sat 13 Liverpool Sat 20 Arsenal Sat 27 Chelsea October Sat 4 Man City Sat 18 Everton Sat 25 QPR November Sat Tottenham Sat 8 West Ham Sat 22 Southampton Sat 29 Burnley December Tues 2 Crystal Palace Sat 6 Leicester Sat 13 West Brom Sat 20 Man Utd Fri 26 Swansea Sun 28 Sunderland January Thurs 1 Crystal Palace Sat 10 Leicester Sat 17 Liverpool Sat 31 Arsenal February Sat 7 Chelsea Tues10 Hull Sat 21 Stoke Sat 28 Newcastle March Tues 3 West Brom Sat 14 Sunderland Sat 21 Swansea April Sat 4 Man Utd Sat 11 Tottenham Sat 18 QPR Sat 25 Man City May Sat 2 Everton Sat 9 West Ham Sat 16 Southampton Sun 24 Burnley

BURNLEY

A H A H A H H A A H A H A H A H A H A A H A H A H H A A H A H A H A H H A H

August Sat 16 Arsenal Sat 23 West Ham Sat 30 Newcastle September Sat 13 Burnley Sat 20 Everton Sat 27 Leicester October Sat 4 Hull Sat 18 Chelsea Sat 25 West Brom November Sat 1 Sunderland Sat 8 Man Utd Sat 22 Liverpool Sat 29 Swansea December Tues 2 Aston Villa Sat 6 Tottenham Sat 13 Stoke Sat 20 Man City Fri 26 Southampton Sun 28 QPR January Thurs 1 Aston Villa Sat 10 Tottenham Sat 17 Burnley Sat 31 Everton February Sat 7 Leicester Tues 10 Newcastle Sat 21 Arsenal Sat 28 West Ham March Tues 3 Southampton Sat 14 QPR Sat 21 Stoke April Sat 4 Man City Sat 11 Sunderland Sat 18 West Brom Sat 25 Hull May Sat 2 Chelsea Sat 9 Man Utd Sat 16 Liverpool Sun 24 Swansea

August Sat 16 Chelsea Sat 23 Swansea Sat 30 Man Utd September Sat 13 Crystal Palace Sat 20 Sunderland Sat 27 West Brom October Sat 4 Leicester Sat 18 West Ham Sat 25 Everton November Sat 1 Arsenal Sat 8 Hull Sat 22 Stoke Sat 29 Aston Villa December Tues 2 Newcastle Sat 6 QPR Sat 13 Southampton Sat 20 Tottenham Fri 26 Liverpool Sun 28 Man City January Thurs 1 Newcastle Sat 10 QPR Sat 17 Crystal Palace Sat 31 Sunderland February Sat 7 West Brom Tues 10 Man Utd Sat 21 Chelsea Sat 28 Swansea March Tues 3 Liverpool Sat 14 Man City Sat 21 Southampton April Sat 4 Tottenham Sat 11 Arsenal Sat 18 Everton Sat 25 Leicester May Sat 2 West Ham Sat 9 Hull Sat 16 Stoke Sun 24 Aston Villa

H A H A H A A H H A H A H H A H A H A A H H A H A A H A H A H H A H A A H A

EVERTON A H A H A H A H A H A H A H A H A H A A H A H A H H A A H A H A H H A H A H

August Sat 16 Leicester Sat 23 Arsenal Sat 30 Chelsea September Sat 13 West Brom Sat 20 Crystal Palace Sat 27 Liverpool October Sat 4 Man Utd Sat 18 Aston Villa Sat 25 Burnley November Sat 1 Swansea Sat 8 Sunderland Sat 22 West Ham Sat 29 Tottenham December Weds 3 Hull Sat 6 Man City Sat 13 QPR Sat 20 Southampton Fri 26 Stoke Sun 28 Newcastle January Thurs 1 Hull Sat 10 Man City Sat 17 West Brom Sat 31 Crystal Palace February Sat 7 Liverpool Weds 11 Chelsea Sat 21 Leicester Sat 28 Arsenal March Weds 4 Stoke Sat 14 Newcastle Sat 21 QPR April Sat 4 Southampton Sat 11 Swansea Sat 18 Burnley Sat 25 Man Utd May Sat 2 Aston Villa Sat 9 Sunderland Sat 16 West Ham Sun 24 Tottenham

HULL CITY A H H A H A A H A H A H A H A H A H A A H H A H A H A A H A H A H H A H A H

August Sat 16 QPR Sat 23 Stoke Sat 30 Aston Villa September Sat 13 West Ham Sat 20 Newcastle Sat 27 Man City October Sat 4 Crystal Palace Sat 18 Arsenal Sat 25 Liverpool November Sat 1 Southampton Sat 8 Burnley Sat 22 Tottenham Sat 29 Man Utd December Weds 3 Everton Sat 6 West Brom Sat 13 Chelsea Sat 20 Swansea Fri 26 Sunderland Sun 28 Leicester January Thurs 1 Everton Sat 10 West Brom Sat 17 West Ham Sat 31 Newcastle February Sat 7 Man City Tues 10 Aston Villa Sat 21 QPR Sat 28 Stoke March Tues 3 Sunderland Sat 14 Leicester Sat 21 Chelsea April Sat 4 Swansea Sat 11 Southampton Sat 18 Liverpool Sat 25 Crystal Palace May Sat 2 Arsenal Sat 9 Burnley Sat 16 Tottenham Sun 24 Man Utd

A H A H A H H A A H A H A A H A H A H H A A H A H H A H A H A A H A H H A H

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2014-2015 LIVERPOOL August Sat 16 Southampton Sat 23 Man City Sat 30 Tottenham September Sat 13 Aston Villa Sat 20 West Ham Sat 27 Everton October Sat 4 West Brom Sat 18 QPR Sat 25 Hull November Sat 1 Newcastle Sat 8 Chelsea Sat 22 Crystal Palace Sat 29 Stoke December Tues 2 Leicester Sat 6 Sunderland Sat 13 Man Utd Sat 20 Arsenal Fri 26 Burnley Sun 28 Swansea January Thurs 1 Leicester Sat 10 Sunderland Sat 17 Aston Villa Sat 31 West Ham February Sat 7 Everton Tues 10 Tottenham Sat 21 Southampton Sat 28 Man City March Tues 3 Burnley Sat 14 Swansea Sat 21 Man Utd April Sat 4 Arsenal Sat 11 Newcastle Sat 18 Hull Sat 25 West Brom May Sat 2 QPR Sat 9 Chelsea Sat 16 Crystal Palace Sun 24 Stoke

LEICESTER CITY August Sat 16 Everton Sat 23 Chelsea Sat 30 Arsenal September Sat 13 Stoke Sat 20 Man Utd Sat 27 Crystal Palace October Sat 4 Burnley Sat 18 Newcastle Sat 25 Swansea November Sat 1 West Brom Sat 8 Southampton Sat 22 Sunderland Sat 29 QPR December Tues 2 Liverpool Sat 6 Aston Villa Sat 13 Man City Sat 20 West Ham Fri 26 Tottenham Sun 28 Hull January Thurs 1 Liverpool Sat 10 Aston Villa Sat 17 Stoke Sat 31 Man Utd February Sat 7 Crystal Palace Tues 10 Arsenal Sat 21 Everton Sat 28 Chelsea March Weds 4 Man City Sat 14 Hull Sat 21 Tottenham April Sat 4 West Ham Sat 11 West Brom Sat 18 Swansea Sat 25 Burnley May Sat 2 Newcastle Sat 9 Southampton Sat 16 Sunderland Sun 24 QPR

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MANCHESTER CITY H A A H A H H A H A H A H A H A H A H H A A H A H A H H A H A H A A H A H A

A H A H A A H A H A H A H A H A A H H A H A A H A H A H A H A H H A H

August Sat 16 Man City Sat 23 Aston Villa Sat 30 Crystal Palace September Sat 13 Southampton Sat 20 Hull Sat 27 Stoke October Sat 4 Swansea Sat 18 Leicester Sat 25 Tottenham November Sat 1 Liverpool Sat 8 West Brom Sat 22 QPR Sat 29 West Ham December Tues 2 Burnley Sat 6 Chelsea Sat 13 Arsenal Sat 20 Sunderland Friday 26 Man Utd Sun 28 Everton January Thurs 1 Burnley Sat 10 Chelsea Sat 17 Southampton Sat 31 Hull February Sat 7 Stoke Tues 10 Crystal Palace Sat 21 Man City Sat 28 Aston Villa March Weds 4 Man Utd Sat 14 Everton Sat 21 Arsenal April Sat 4 Sunderland Sat 11 Liverpool Sat 18 Tottenham Sat 25 Swansea May Sat 2 Leicester Sat 9 West Brom Sat 16 QPR Sun 24 West Ham

A H H A H A A H A H A H A A H A H A H H A H A H A H A H A H A A H H A H A H

QPR

NEWCASTLE UTD H A H

August Sat 16 Newcastle Sat 23 Liverpool Sat 30 Stoke September Sat 13 Arsenal Sat 20 Chelsea Sat 27 Hull October Sat 4 Aston Villa Sat 18 Tottenham Sat 25 West Ham November Sat 1 Man Utd Sat 8 QPR Sat 22 Swansea Sat 29 Southampton December Weds 3 Sunderland Sat 6 Everton Sat 13 Leicester Sat 20 Crystal Palace Fri 26 West Brom Sun 28 Burnley January Thurs 1 Sunderland Sat 10 Everton Sat 17 Arsenal Sat 31 Chelsea February Sat 7 Hull Weds 11 Stoke Sat 21 Newcastle Sat 28 Liverpool March Weds 4 Leicester Sat 14 Burnley Sat 21 West Brom April Sat 4 Crystal Palace Sat 11 Man Utd Sat 18 West Ham Sat 25 Aston Villa May Sat 2 Tottenham Sat 9 QPR Sat 16 Swansea Sun 24 Southampton

MANCHESTER UTD

H A H A H A A H A H A H A A H A H A H H A H A H A A H H A H A A H H A H A H

August Sat 16 Hull Sat 23 Tottenham Sat 30 Sunderland September Sat 13 Man Utd Sat 20 Stoke Sat 27 Southampton October Sat 4 West Ham Sat 18 Liverpool Sat 25 Aston Villa November Sat 1 Chelsea Sat 8 Man City Sat 22 Newcastle Sat 29 Leicester December Tues 2 Swansea Sat 6 Burnley Sat 13 Everton Sat 20 West Brom Fri 26 Arsenal Sun 28 Crystal Palace January Thurs 1 Swansea Sat 10 Burnley Sat 17 Man Utd Sat 31 Stoke February Sat 7 Southampton Weds11 Sunderland Sat 21 Hull Sat 28 Tottenham March Tues 3 Arsenal Sat 14 Crystal Palace Sat 21 Everton April Sat 4 West Brom Sat 11 Chelsea Sat 18 Aston Villa Sat 25 West Ham May Sat 2 Liverpool Sat 9 Man City Sat 16 Newcastle Sun 24 Leicester

August Sat 16 Swansea Sat 23 Sunderland Sat 30 Burnley September Sat 13 QPR Sat 20 Leicester Sat 27 West Ham October Sat 4 Everton Sat 18 West Brom Sat 25 Chelsea November Sat 1 Man City Sat 8 Crystal Palace Sat 22 Arsenal Sat 29 Hull December Tues 2 Stoke Sat 6 Southampton Sat 13 Liverpool Sat 20 Aston Villa Fri 26 Newcastle Sun 28 Tottenham January Thurs 1 Stoke Sat 10 Southampton H Sat 17 QPR Sat 31 Leicester February Sat 7 West Ham Tues 10 Burnley Sat 21 Swansea Sat 28 Sunderland March Weds 4 Newcastle Sat 14 Tottenham Sat 21 Liverpool April Sat 4 Aston Villa Sat 11 Man City Sat 18 Chelsea Sat 25 Everton May Sat 2 West Brom Sat 9 Crystal Palace Sat 16 Arsenal Sun 24 Hull

H A A H A H H A H A H A H H A H A H A A A H A H A H A H A H H A A H A H A

SOUTHAMPTON H A H A H A A H H A H A H A H A H A H H A H A H A A H H A H A H A H A A H A

August Sat 16 Liverpool Sat 23 West Brom Sat 30 West Ham September Sat 13 Newcastle Sat 20 Swansea Sat 27 QPR October Sat 4 Tottenham Sat 18 Sunderland Sat 25 Stoke November Sat 1 Hull Sat 8 Leicester Sat 22 Aston Villa Sat 29 Man City December Tues 2 Arsenal Sat 6 Man Utd Sat 13 Burnley Sat 20 Everton Fri 26 Crystal Palace Sun 28 Chelsea January Thurs 1 Arsenal Sat 10 Man Utd Sat 17 Newcastle Sat 31 Swansea February Sat 7 QPR Tues 10 West Ham Sat 21 Liverpool Sat 28 West Brom March Tues 3 Crystal Palace Sat 14 Chelsea Sat 21 Burnley April Sat 4 Everton Sat 11 Hull Sat 18 Stoke Sat 25 Tottenham May Sat 2 Southampton Sat 9 Leicester Sat 16 Aston Villa Sun 24 Man City

A H A H A H A H H A H A H A H A H A H H A A H A H H A H A H A H A H A A H A

clubmirror 31

FIXTURES FOR 2014-2015 STOKE CITY August Sat 16 Aston Villa Sat 23 Hull Sat 30 Man City September Sat 13 Leicester Sat 20 QPR Sat 27 Newcastle October Sat 4 Sunderland Sat 18 Swansea Sat 25 Southampton November Sat 1 West Ham Sat 8 Tottenham Sat 22 Burnley Sat 29 Liverpool December Tues 2 Man Utd Sat 6 Arsenal Sat 13 Crystal Palace Sat 20 Chelsea Fri 26 Everton Sun 28 West Brom January Thursday 1 Man Utd Sat 10 Arsenal Sat 17 Leicester Sat 31 QPR February Sat 7 Newcastle Weds 11 Man City Sat 21 Aston Villa Sat 28 Hull March Weds 4 Everton Sat 14 West Brom Sat 21 Crystal Palace April Sat 4 Chelsea Sat 11 West Ham Sat 18 Southampton Sat 25 Sunderland May Sat 2 Swansea Sat 9 Tottenham Sat 16 Burnley Sun 24 Liverpool

H A A H A H A H A H A H A A H A H A H H A A H A H A H H A H A A H H A H A H

WEST BROM August Sat 16 Sunderland Sat 23 Southampton Sat 30 Swansea September Sat 13 Everton Sat 20 Tottenham Sat 27 Burnley October Sat 4 Liverpool Sat 18 Man Utd Sat 25 Crystal Palace November Sat 1 Leicester Sat 8 Newcastle Sat 22 Chelsea Sat 29 Arsenal December Tues West Ham Sat 6 Hull Sat 13 Aston Villa Sat 20 QPR Fri 26 Man City Sun 28 Stoke January Thurs 1 West Ham Sat 10 Hull Sat 17 Everton Sat 31 Tottenham February Sat 7 Burnley Tues 10 Swansea Sat 21 Sunderland Sat 28 Southampton March Tues 3 Aston Villa Sat 14 Stoke Sat 21 Man City April Sat 4 QPR Sat 11 Leicester Sat 18 Crystal Palace Sat 25 Liverpool May Sat 2 Man Utd Sat 9 Newcastle Sat 16 Chelsea Sun 24 Arsenal

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August Sat 16 West Brom Sat 23 Man Utd Sat 30 QPR September Sat 13 Tottenham Sat 20 Burnley Sat 27 Swansea October Sat 4 Stoke Sat 18 Southampton Sat 25 Arsenal November Sat 1 Crystal Palace Sat 8 Everton Sat 22 Leicester Sat 29 Chelsea December Weds 3 Man City Sat 6 Liverpool Sat 13 West Ham Sat 20 Newcastle Fri 26 Hull Sun 28 Aston Villa January Thursday 1 Man City Sat 10 Liverpool Sat 17 Tottenham Sat 31 Burnley February Sat 7 Swansea Weds 11 QPR Sat 21 West Brom Sat 28 Man Utd March Tues 3 Hull Sat 14 Aston Villa Sat 21 West Ham April Sat 4 Newcastle Sat 11 Crystal Palace Sat 18 Arsenal Sat 25 Stoke May Sat 2 Southampton Sat 9 Everton Sat 16 Leicester Sun 24 Chelsea

A H A H A H H A H A H A H H A H A H A A H A H A H H A A H A H H A A H A H A

WEST HAM H A A H A H A H H A H A H H A H A H A A H A H A H A H A H A H H A H A A H A

August Sat 16 Tottenham Sat 23 Crystal Palace Sat 30 Southampton September Sat 13 Hull Sat 20 Liverpool Sat 27 Man Utd October Sat 4 QPR Sat 18 Burnley Sat 25 Man City November Sat 1 Stoke Sat 8 Aston Villa Sat 22 Everton Sat 29 Newcastle December Tues 2 West Brom Sat 6 Swansea Sat 13 Sunderland Sat 20 Leicester Fri 26 Chelsea Sun 28 Arsenal January Thurs 1 West Brom Sat 10 Swansea Sat 17 Hull Sat 31 Liverpool February Sat 7 Man Utd Tues 10 Southampton Sat 21 Tottenham Sat 28 Crystal Palace March Tues 3 Chelsea Sat 14 Arsenal Sat 21 Sunderland April Sat 4 Leicester Sat 11 Stoke Sat 18 Man City Sat 25 QPR May Sat 2 Burnley Sat 9 Aston Villa Sat 16 Everton Sun 24 Newcastle

TOTTENHAM

SWANSEA

SUNDERLAND

H A H A H A H A H A H A H A H A H A H H A H A H A A H H A H A H A A

August Sat 16 Man Utd Sat 23 Burnley Sat 30 West Brom September Sat 13 Chelsea Sat 20 Southampton Sat 27 Sunderland October Sat 4 Newcastle Sat 18 Stoke Sat 25 Leicester November Sat 1 Everton Sat 8 Arsenal Sat 22 Man City Sat 29 Crystal Palace December Tues 2 QPR Sat 6 West Ham Sat 13 Tottenham Sat 20 Hull Fri 26 Aston Villa Sun 28 Liverpool January Thursday 1 QPR Sat 10 West Ham Sat 17 Chelsea Sat 31 Southampton February Sat 7 Sunderland Tues 10 West Brom Sat 21 Man Utd Sat 28 Burnley March Weds 4 Tottenham Sat 14 Liverpool Sat 21 Aston Villa April Sat 4 Hull Sat 11 Everton Sat 18 Leicester Sat 25 Newcastle May Sat 2 Stoke Sat 9 Arsenal Sat 16 Man City Sun 24 Crystal Palace

A H H A H A H A H A H A H H A H A H A A H H A H A H A A H A H H A A H A H A

August Sat 16 West Ham Sat 23 QPR Sat 30 Liverpool September Sat 13 Sunderland Sat 20 West Brom Sat 27 Arsenal October Sat 4 Southampton Sat 18 Man City Sat 25 Newcastle November Sat 1 Aston Villa Sat 8 Stoke Sat 22 Hull Sat 29 Everton December Weds 3 Chelsea Sat 6 Crystal Palace Sat 13 Swansea Sat 20 Burnley Fri 26 Leicester Sun 28 Man Utd January Thurs 1 Chelsea Sat 10 Crystal Palace Sat 17 Sunderland Sat 31 West Brom February Sat 7 Arsenal Tues 10 Liverpool Sat 21 West Ham Sat 28 QPR March Weds 4 Swansea Sat 14 Man Utd Sat 21 Leicester April Sat 4 Burnley Sat 11 Aston Villa Sat 18 Newcastle Sat 25 Southampton May Sat 2 Man City Sat 9 Stoke Sat 16 Hull Sun 24 Everton

A H H A H A H A H A H A H A H A H A H H A H A H A H A H A H A H A A H A H A

For details of which matches are being shown on which channels and by which broadcaster, visit Sports4Bars.com

H A H A

www.clubmirror.com

building the business – cask ale

RAISE A GLASS TO CASK ALE Red letter days seem to come thick and fast providing the perfect excuse for celebrations with family members and friends (not least of all the World Cup of course). All these occasions present perfect opportunities for clubs to strike a chord in different ways with its customers and the right cask selection behind the bar is all important.

THE PULLING POWER OF CASK

rom Mother’s Day to Father’s Day and Halloween to Christmas, it’s fair to say that the UK population likes a good time together. And reasons to celebrate (or commiserate) don’t get much bigger than this year’s World Cup. FIFA’s showcase event, which only takes place every four years, sees Roy Hodgson leading his England team into battle in the depths of the Amazon. It remains to be seen whether they will or won’t even get out of the group in Brazil, but one thing is clear; there’ll be a massive interest.

A number of football-inspired ales will be available to help join in the fun, including Marston’s Fever Pitch, Banks’s Lion’s Roar and Wychwood’s Full Brazilian will all be available for the football-infused month.

F

It’s not all about sunshine When we talk about ‘ale’ we’re actually referring to a whole variety of styles. Drinkers have heard of quite a few, and when people encounter a style, most of them give it a try.

Different styles work best in different parts of the country, for different drinkers, and at different times of year.

Seasonality is an important driver - people tend to drink darker in winter and lighter in summer*.

When it comes to cask ale there are still an abundance of occasions that sit outside the summer months. Take Halloween for example, which as an event grows year-onyear. In 2013 over 4.6 million pints of Hobgoblin were sold in October, reaffirming its status as the Unofficial Beer of Halloween.

Marston’s Cask Ale Report from 2013 highlights how new drinkers continue to be recruited to the market.

Despite the general trend toward consumers drinking less beer, cask ale has successfully recruited over one million new drinkers in the last three years (according to TGI figures). Within the report a survey of over 1,100 pub drinkers shows that cask consumption has risen from 28% to 35% (comparable with cider at 36%).

But, what does this all mean? Well, cask ale drinkers are divided into two broad categories - the younger and more infrequent ‘occasionalist’ drinker who include cask in their repertoire for the right occasion and the older more frequent ‘loyalist’ drinker who enjoy cask ale as their main drink of choice.

“Cask continues to recruit new drinkers because of its flavour, craft credentials and brewer provenance.

Our portfolio of permanent and guest ales ensures that whatever the occasion there’s an ale that will appeal to the experimentation nature of the cask drinker,” says Marston’s James Coyle.

Figures from The Cask Report 2013-14 show that apart from the hardcore real ale fans, for most people the choice to buy a pint of cask relates to specific occasions • 42% drink cask ‘in certain types of venues’ • 31% drink it mainly at beer festivals (this rises to 38% for women) • 23% drink it with a friend who knows something about cask. This is key, showing that cask drinkers encourage their friends to try it.

Gearing up for summer And it isn’t just the footy. Marston’s Pedigree, which continues its sponsorship of the England Cricket team, is the perfect addition to any club with a cricket focus. With Sri Lanka and India on tour this summer there’s set to be more than a few fans wanting to take in the matches at social clubs. Look out also for the new light golden beer from the Marston’s stable called New World Pale Ale - an exotic beer brewed with Pedigree’s heritage but which has its own sharp new personality from the fresh, fascinating and funky hop flavours of Australia.

James Coyle, sales director at Marston’s, says: “When you think of occasions for visiting a social club then sport is an obvious draw. The summer is set to be fantastic for football and cricket fans.” * The Cask Report 2013-14

www.clubmirror.com

clubmirror 33

Live sporting fixtures from

TCH

ONE TO WA

THE BEST OF Sports4Bar.com looks ahead to the thrilling live sporting action taking place in July, including the latter stages of the World Cup, Wimbledon and the British Grand Prix at Silverstone.

Sunday July 6, 2pm – BBC1

Tennis: Wimbledon, Men’s Singles Final After his historic title-winning feats last year, Andy Murray will be hoping that a wave of home support will sweep him to the 2014 Final. There are some major obstacles standing in his way of course, not least the trio of Federer, Djokovic and Nadal.

NDS

RECOMME

Sunday July 13, 8pm – BBC1/ITV1

International Football: World Cup, The Final Which two teams will be left to compete for the world’s most famous trophy, the World Cup, at the Maracanã? Neutrals will be hoping that host nation Brazil can make it all the way through to the showpiece event and make it a real spectacular finale.

TCH ONE TO WA

Sunday July 27, 9pm – Sky Sports 1 HD

Football: International Champions Cup, Manchester City v AC Milan Top pre-season action featuring two of Europe’s most illustrious sides as they take part in this prestigious tournament staged in the USA. This will be a chance for the managers to test out their best combinations ahead of the start of the season.

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Friday July 4, 8pm Sky Sports 1 HD

Saturday July 5, 2pm BBC

Rugby League: Wakefield Wildcats v Leeds Rhinos

Tennis: Wimbledon, Ladies’ Singles Final

Rugby League action as high-flying Leeds Rhinos travel to Wakfield. This is a massive challenge for the home side given their struggles through much of the season so far as they hover near the bottom of the table.

Action from Centre Court. In the 2013 final Marion Bartoli beat Sabine Lisicki in straight sets to claim her first Wimbledon title and become the first French major champion since Amélie Mauresmo in 2006.

Friday July 4, 5pm & 9pm BBC/ITV

Saturday July 5, 5pm & 9pm BBC/ITV

International Football: World Cup 2014, Quarter-Finals 1 & 2

International Football: World Cup 2014, Quarter-Finals 3 & 4

Unmissable action from the World Cup. The likes of England and Spain may have fallen by the wayside earlier in the tournament but the knockout stages are sure to throw up many surprises and moments of drama.

The last two places in the semi-finals are up for grabs, First up, at 5pm, the game comes from the Estadio Nacional in Brasilia. Then, at 9pm, the final last eight clash will be staged at Salvador’s Arena Fonte Nova.

www.clubmirror.com

JULY’S LIVE SPORT ALSO COMING UP...

Sunday July 6, 1pm Sky Sports F1 HD

F1: British Grand Prix

Wednesday July 2, 6.30pm Sky Sports 2 HD

Silverstone hosts the British leg of the Formula 1 season as the Mercedes pair of Nico Rosberg and Lewis Hamilton look to accumulate further points. Hamilton will be hoping that there will be no repeat of last year when he clinched pole position in qualifying but missed out on victory.

NatWest T20 Cricket: Surrey v Kent Friday July 4, 5.30pm Sky Sports 2 HD

NatWest T20 Cricket: Gloucestershire v Sussex

Tuesday July 8, 9pm BBC/ITV

Friday July 11, 8pm Sky Sports 1 HD

International Football: World Cup 2014, Semi-Final 1 Two teams have a chance to put themselves into the final with this match at Estadio Mineirao in Belo Horizonte.

Four years ago it was the Netherlands and Uruguay contesting the first semifinal, the men in orange winning 3-2 in Cape Town.

Wednesday July 9, 9pm BBC/ITV

International Football: World Cup 2014, Semi-Final 2 The second semi-final at Arena Corinthians in Sao Paolo. Last time out, the second semi-final featured Spain and Germany, the Spanish winning 1-0 on their way to the title. Of course, Spain will not be featuring this time around after their early exit.

Rugby League: Castleford Tigers v Huddersfield Giants Wednesday July 9, 11am Sky Sports 2 HD

Cricket: England v India, 2nd Test

Day one of the 1st Test at Trent Bridge.

India last toured England in 2011 and endured a dismal set of results, losing the series 4-0 to a home side at their peak with a No 1 spot in the world rankings. It is likely to be far tougher for England this year.

Saturday July 19, 3pm BT Sport

Football: Preston North End v Liverpool

Sunday July 13, 8pm BBC/ITV

Saturday July 19, 9pm BT Sport

International Football: World Cup 2014, The Final

Football: Seattle Sounders v Tottenham Hotspur

The Maracanã in Rio de Janeiro hosts one of the most-anticipated events of the year as 32 teams are whittled down to the final two. Four years ago, in an intense and fractious game, Spain defeated the Netherlands 1-0 with an extra time goal from .Andrés Iniesta.

Tuesday July 22, 8.30am BT Sport

Football: Sydney FC v Newcastle United Wednesday July 23, 7.30pm BT Sport

Wednesday July 16, 6pm BT Sport

Saturday July 19, 7pm Sky Sports 1 HD

Football: Brondby v Liverpool

Darts: World Matchplay

A pre-season friendly as Liverpool build towards their Barclays Premier League campaign with a tie against Danish Superliga side Brondby. This should prove a very useful exercise for Reds manager Brendan Rodgers.

The Empress Ballroom in Blackpool stages an eight-day darts spectacular.

Phil ‘The Power’ Taylor has won this title an astonishing 14 times and is likely to be in the running once again in 2014.

Thursday July 17, 11am BBC

www.clubmirror.com

Thursday July 17, 10.30am Sky Sports 2 HD

Cricket: England v India, 1st Test

Tuesday July 29, 2pm Channel 4

Golf: The Open - Day One

Horseracing: Glorious Goodwood

The world’s top golfers head to the Royal Liverpool club to battle it out in the third Major of the year. At Muirfield last year, Phil Mickelson shot a final round 66 (-5) to win his fifth major title, three strokes ahead of runner-up Henrik Stenson.

Day one of the five-day flat meeting at the West Sussex racecourse. The feature race is the Bet365 Lennox Stakes with Aljamaaheer touted as a potential winner following a good run of form in recent months.

Football: AS Roma v Liverpool Saturday July 26, 7pm BT Sport

Rugby Union: Premiership Rugby 7s Series Wednesday July 30, 11.30pm Sky Sports 1 HD

International Football: International Champions Cup, Manchester City v Liverpool

www.Sports4Bars.com clubmirror 35

club awards 2014

YOUR INDUSTRY

NEEDS YOU Could you be joining Club Mirror's 2014 Hall of Fame? Enter now.

STOP PRESS...

Back by popular demand - TV sports presenter John Inverdale will host the 2014 Club Awards

The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs.

If you agreed with three or more of these statements then you could be a finalist and the Club Mirror team wants to hear from you.

IT COULD BE YOU Do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest?

WHY ENTER? Clubs who make it through to the finals use their success to:

Does your club have/do THREE OR MORE of the following?

• A turnover of £100,000 or more?

• Provide regular entertainment?

• Provide a good range of beers and spirits?

• Have a popular food menu?

• Have a thriving junior section?

• Encourage new members?

• Keep up-to-date with the latest drinks on the market?

• Have a sports team(s)?

• Play an important role at the heart of the community?

• • • • •

Raise the club’s profile Gain coverage in the local press and media Encourage new members Thank members for their support Demonstrate that the club is spending members’ money wisely

Finalists will enjoy: • Two free tickets to the Gala Dinner and Awards ceremony (20 November, Manchester) • Three-course Gala Dinner • Entertainment from a celebrity host • Dancing • Certificate for all finalists • Award for category winners • Inclusion in the Club Mirror Hall of Fame • Coverage in Club Mirror Magazine

So what are you waiting for?

Fill in the form opposite, email us, fax us or enter online at www.clubmirror.com We look forward to your entry!

DEADLINE: JULY 15, 2014 – Tel: 01753 272022; To enter online visit www.clubmirror.com 36

clubmirror

www.clubmirror.com

IS THIS YOU? Are you proud of your teamwork?

Are you proud of

EXPRESS ENTRY FORM

THE CLUB AWARDS THREE QUESTIONS AND YOU COULD BE ON YOUR WAY TO THE CLUB AWARDS 2014 20 November, Palace Hotel, Manchester 1. Number of members: ____________________________________________

your bar team?

2. Year founded: __________________________________________________

3. Club Turnover (if known / approximate) _____________________________ Are you proud of your catering?

Are you proud of your club?

Are you proud of your entertainment?

Are you proud of your management?

Then you should enter the Awards

WHICH CATEGORIES WOULD YOU LIKE TO BE CONSIDERED FOR? (Please tick as many/few boxes as you wish).

■ Bar Manager/Bar Steward of the Year ■ Best Business Initiative of the Year ■ Best Turnaround Club of the Year ■ Bowls Club of the Year ■ CAMRA Real Ale Club of the Year* ■ Catering Club of the Year ■ Charity Club of the Year ■ Committee of the Year ■ Community Club of the Year ■ Cricket Club of the Year ■ Darts Club of the Year ■ Entertainment Club of the Year ■ Football Club of the Year ■ Golf Club of the Year ■ Green Club of the Year

■ Grounds Team of the Year ■ Manager/Secretary of the Year ■ Marketing Club of the Year ■ Membership Club of the Year ■ Most Innovative Club of the Year ■ Refurbishment Club of the Year ■ Rugby Club of the Year ■ Sports and Fitness Club of the Year ■ Sports and Fitness Chain of the Year ■ Student Union of the Year ■ Tennis Club of the Year ■ Traditional Club of the Year ■ Website of the Year ■ King of Clubs

*Different deadlines apply

Fax: 01753 272021; Email: info@clubmirror.com To enter online visit www.clubmirror.com www.clubmirror.com

clubmirror 37

club awards 2014 EXPRESS ENTRY FORM

THE CLUB AWARDS Just fill in your club details on this page and let us know which categories you’d like to be considered for (turn to previous page).

We’ll then give you a call – simple as that!

Your Name: _____________________________________ Job title/role: ____________________________________ Club Name: _____________________________________ Address: ________________________________________ _______________________________________________ _________________________ Post code: _____________ Contact tel nos: Daytime: _______________________________________ Evening: ________________________________________ Mobile: _________________________________________ Best times to call you: _____________________________ Email address: ___________________________________ DEADLINE: 15 JULY, 2014 SEND IN YOUR ENTRY NOW. HERE’S HOW:

BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE: Call in your details to 01753 272022

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clubmirror

BY FAX:

Fax this page to 01753 272021

ONLINE:

www.clubmirror.com www.clubmirror.com

ssk

entertainment S U R R E Y

•

S U S S E X

•

K E N T

See us at the rds Club Awa on ber 20 Novem 2014

• disco • quiz nights • master of ceremonies • weddings • birthday parties • award evenings • pa hire

“I W WILL ILL SA SAVE AVE

FORTUNE A FO R UNE.......

RT

buying y g 50 cases ca a week will sa ve up to £2,300 £22,,300 save a year switching swi to Booker Booker.r.”* Phillip St Staniford, aniford, Hullabaloo, Hullabaloo, Northampton.

Northam

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£1.39 £ 1.39

per ba bagg when you y buy a case of 6 SSK Entertainment is based in Surrey. We can provide all the ingredients you’ll need for your party, wedding, quiz night or any event at budgets to suit everyone. We operate anywhere in the Surrey, Sussex and Kent area.

TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON 07710 855295 or visit www.sskdisco.co.uk

Proud Pr oud tto o sa save ve yyou ou mone money! y y! *Estimated *Estima ted saving saving based on Booker promtion price p as aatt 23rd May May 2014 of £1.39 per bag bag when buyin buyyin a case of 6. Prices held to 9th September September 2014 after which prices may may vary. vary.

Club Awards – a word with our sponsor, BT Sport

THE LIFE AND TIMES OF

BT SPORT Director of Commercial Customers Bruce Cuthbert explains why BT Sport is proud to be a sponsor of the 2014 Club Awards.

BT Sport went live on 1 August, 2013. Since then, it has signed up 19,000 commercial customers including on-trade premises, clubs and pubs.

“To sign up 19,000 customers is a fantastic achievement and underlines the appeal and the affordability of BT Sport,” says Bruce Bruce Cuthbert Cuthbert, Director of Commercial Customers, adding that the company has achieved a 24% share of pubs in its first year and grown the market by 26%.

Clubs have also been quick to pick up on the value of BT Sport according to Bruce, and that’s just one of the reasons BT Sport is delighted to be a sponsor of the 2014 Club Awards.

“Right from the outset we wanted to deliver something

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new and different and give more clubs the chance to show premium sport action to their members,” says Bruce. “Sport in all its forms is a huge draw for members and the more opportunities there are to screen it the better it is for them and of course the club.

“Our research has shown that nearly half of all clubs and pubs are showing free-to-air sport currently and that many would love to show more. For us, not only did we need to have the right sports line up, but we had to make it available at prices which clubs can afford.

“Many of these clubs are adding BT Sport to their current premium sports subscription,” says Bruce. “For others though, it’s the first time that regular Premier League football is being put on in clubs and according to their budget.

“Clubs have been particularly gratifying to work with, and that’s part of the reason we are delighted to be a sponsor of

the Club Awards for the second year running,” he says. “We very much look forward to meeting clubs and Awards finalists on 20 November. Very good luck with your entries!”

www.clubmirror.com

THE SPORTING LINE UP INCLUDES: • • • • • • • • • •

38 exclusively live Barclays English Premier League Live FA Cup action UEFA Europa League matches Top tier live football from Germany, Italy, France and Scotland A further 10 Rangers matches FA Women’s Super League 30 exclusively live football Conference matches from the Skrill Premier WTA women’s tennis UFC Moto GP

CONTACT DETAILS BT Sport is available to all clubs with prices starting at £60 per month.

• t. 0800 678 1957 • www.btsportbusiness.com.

THE BT SPORT LINE-UP Among the hosts, presenters and pundits are: Jake Humphrey, Clare Balding, Craig Doyle, Michael Owen, Steve McManaman, David James, Owen Hargreaves, Matt Dawson, Lynsey Hipgrave, Gary McAllister, Martin Bayfield, Anne Keothavong, Kim Little, Scott Redding, Neil Hodgson, Darrell Currie, Darren Fletcher, Sam Smith, Rosi Sexton, John Hathaway, Christian Howes, Des Kelly, Tom Watt, Caroline DeMoraes, Ian Darke, Ray Stubbs, Austin Healey, Ben Kay, Sarra Elgan, Eniola Aluko and Helen Skelton.

www.clubmirror.com

clubmirror 41

building the business – location report

SPOTLIGHT ON

NORFOLK

Norfolk is renowned for its vast stretches of water, flat terrain and - of course - certain poultry. But there’s a lot more to this ancient county than getting wet and gobbling turkey nuggets, as clubs in the region clearly show.

NORFOLK – FAST FACTS Population: At 859,400 it is the 10th lowest density county in the country with 40% of its population living in Norwich, Great Yarmouth, King’s Lynn and Thetford.

Area: 5,371km (2,074 sq miles) Food: Cromer crab, Colman’s mustard, sugar beet, Norfolk turkey Interesting info: The first international title boxing fight, the Champion of England, reportedly took place in Harleston, near Diss, in 1751. Sir William Cubitt invented and patented self-regulating windmill sails at Horning in 1807, allowing them to operate automatically. Britain’s first holiday camp (1906) was at Caister-on-Sea in Norfolk. Great Yarmouth became the first British town bombed in WWI by Zeppelins whose actual target was Hull Famous sons: Horatio Nelson, James Dyson, Robert Walpole and Bernard Matthews all hail from Norfolk.

www.clubmirror.com

DISS RUGBY CLUB Diss Diss Rugby Club was founded in 1958 by a band of enthusiasts. Their first ever recorded match was against Norwich City College, who not only lent them shirts but also a player to make up the numbers. Ten years on and the club was offered a lease on its present ground which it subsequently bought (as well as leasing more land for a third pitch). This is where it built the present clubhouse in the ‘80s (and raised £30,000 in 2008 to renovate it).

There are now over 400 playing members, with several

Juniors having played for England. The club has built a reputation for hospitality (and teas). On the social side, events include Annual Dinners, lunches, clay pigeon shoots and cocktail evenings, while the rugby focus is evident in the busy fixtures list, training camps and rugby tours.

Annual memberships vary and include Social Membership at £50.00, Family Membership £150.00 and Full Playing Membership £100.00.

clubmirror 43

building the business – location report

THE NORFOLK CLUB Norwich The Norfolk Club can trace its roots back to 1770 when a ‘Select Number of intimate friends in the County of Norfolk (not exceeding fourteen)’ agreed to dine together regularly.

This society became The Norfolk Club in 1864 which moved into its current premises in late 1887.

Moving with the times, a telephone was installed in 1893, an incandescent gas light put in the Billiard Room in 1895 and in 1896 electric light was provided in the basement. In 1926 the club bought a wireless set and in 1930, minutes record that a ‘Hoover’ was demonstrated in the Morning Room (and subsequently purchased).

A racquets court was also built (later to be replaced by the present squash court) while a bowling green and garden have since been replaced by the car park.

The membership base of nearly 600 includes over 70 ladies - ladies being allowed full membership since 1993; there have been four lady presidents since that time – and three members of the Royal Family. Royalty are, in fact, no strangers to the club. In 1883 the Prince of Wales became an Honorary Member and visited the club in 1896 with The Duke and Duchess of York. In 1932 HM Queen Mary visited the club as did The Duke of Edinburgh in 2008.

Food features highly at the club, with the Dining Room open for breakfast and lunch from Monday to Saturday, and in the evenings for functions. The extensive menu features local seasonal produce. Morning pastries, snacks and afternoon teas are also available at the club bar which is staffed by a duty steward throughout club opening hours. Coffee is also served in the club’s Library, a room which is used for functions (it will comfortably hold 70). The club also has six bedrooms (two en-suite).

A snapshot of monthly activities (June) includes a Royal Ascot Ladies Day Lunch, city walks and the President’s Summer Party .

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BURY ST EDMUNDS FARMERS CLUB Bury St Edmunds The Bury St Edmunds Farmers Club is a relatively young 74 years old. It’s clubhouse, however, dates back several centuries with medieval origins. The atmospheric building has a bar and lounge with snooker tables, as well as numerous private rooms and private function facilities, from the Committee Room (seating 12) to the Conference Room (up to 60 people theatre style).

The club majors on food with starters such as lightly Curried Pumpkin Soup (£4.99) and Mussels, White Wine & Garlic Cream (£5.99) plus main courses including Steak & Kidney Stew with Mash Potato, Savoy Cabbage and Fillet of Red Mullet with Fennel Crushed potato, Tarragon & Leek Veloute (£9.99 for all mains; £7.99 for smaller portions). The restaurant serves lunches and dinners Monday through Friday, with lunch only on Saturdays.

Thursday nights sees a 25% discount on food and drinks (from 6.30pm) in the bar and lower lounge, where the menu includes traditional favourites as well as lighter dishes.

Fridays are busy with an Open Mic night as well as Surf &

Turf night (steaks/fish steaks and half bottle of wine from £20). For early birds (5-7pm) selected wines and beers are available at £2 per glass.

Members are kept busy across the year with an assortment of activities, including a Masters of Wine Call My Bluff challenge, a Wimbledon Speaker’s Lunch (with Peter Mornard), Jazz on the Lawn, a Club Food & Beer Festival and a clayshoot (‘ Breakfast, Guns then Supper’).

Membership is from £75 for country members (i.e. those living over 20 miles from the club) to £250 for an individual, £375 for dual membership, £400 for family membership and £400 for company membership.

Reciprocal arrangements have been made with the Lansdowne Club and City University Club in London, as well as locally with the Ipswich and Suffolk Club, the Norfolk Club and the Strangers Club in Norwich among others. Numerous additional member benefits include discounts with local car dealerships and spas, discounted theatre tickets and free tours of the St Gaiten Racing Stables in Newmarket.

THE IPSWICH AND SUFFOLK CLUB Ipswich The Ipswich and Suffolk Club was established in 1885 and is housed in a former monastery dating back to the 1500s.

The club has a bridge section which meets every Tuesday morning before lunch in the club restaurant and a snooker section which plays informally on a daily basis and throughout the year in club and inter-club competition.

There is also an active golf section.

Examples of other social events include river cruise lunches, a Champagne and strawberries wine tasting, speakers lunches, evening concerts with dinner and a Book Group which meets once a month.

The club is proud of its catering team, led by French Chef Denis Groualle, and members can choose between a tradi-

tional silver service restaurant or the more relaxed bistro style dining in the Pine Room restaurant.

There are currently around 500 members. Membership fees range from £250.62 (Junior) to £508.34 (Basic Joint Membership).

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DEREHAM TOWN FOOTBALL CLUB Dereham

ROYAL NORFOLK & SUFFOLK YACHT CLUB Lowestoft

Founded in 1884, the club moved into its current Aldiss Park site in 1996. Its first full season at Aldiss Park (1997/98) saw the club – AKA ‘The Magpies’ – gain Eastern Counties League status, winning a first Anglian Combination Premier Division title. The club’s first promotion since then came last year, when the Magpies won the Thurlow Nunn Eastern Counties League Premier Division title. With the necessary ground improvements in place, promotion to the Ryman League was secured.

The ground has covered seating for 150 and standing for 125 with free parking for 300 cars.

The club has one of the largest fully accessible and licensed bar facilities in non league football, and boasts a wide range of locally-sourced hot and cold food on match

days. The club function room is proving a good source of income and – for example – was booked out every day in December last year.

Season tickets costs: First Team £80 – £160; Reserve Team £30 - £60; Both Teams £100 - £200.

ACLE INDOOR BOWLS Acle Acle Indoor Bowls was founded in 1993, an important addition to the Acle Recreation Centre. Members and guests can enjoy hot drinks and a full bar service in the Bowls Lounge or in the Recreation Centre Bar. Meals and snacks are also valuable revenue streams.

Beginners are encouraged to join with free hire of equipment and shoes, as well as free coaching. Members can join in a broad selection of internal leagues run throughout club opening hours (day and evening) as well as ‘roll up’sessions, open to all-comers. Club, county and national competitions are also part of the club’s fabric.

A club steward is always on hand in the bowls lounge to help members and guests get the best out of their visit.

Annual Membership is £35 for adults (includes social club membership) and £10 for Juniors (who must be under 25 and in full time education).

Denis Goodley, Director of Development for the English Indoor Bowls Association (EIBA), is an integral part of life

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at Acle. He is also Chair of the EIBA Schools Group which launched a nationwide Skills Award Scheme for U18s last season.

“Our coaches concentrate on the skills required for success in the School of Excellence before Christmas and then move on to the EIBA Skills in the New Year which allows a structure to the Friday junior sessions,” he said.

The club has produced over 10 Junior Internationals, with 16 year-old Danny Seabourne winning British Isles U18s singles last year.

Founded in 1859, the Royal Norfolk & Suffolk Yacht Club is housed in a Grade 2 listed building with its own marina.

Crews of visiting yachts berthed there can become temporary members with 24-hour access to club facilities (toilets, showers and laundry etc). The club also has bedrooms.

An extensive menu is available from breakfast onwards, along with a ‘Catch of the Day’ special, served daily between 6pm-7pm – a 28 Day Aged 8oz Rump Steak with Field Mushroom & Chips (£12.95) or Fresh Beer Battered Fish and Handcut Chips with Mushy Peas (£9.95), both served with a drink.

An active programme of social events includes a Bridge Club for all levels (£3including tea/coffee and cake), a Book Club, guided walks and various food nights including an Indian Banquet and a Hog Roast (both with two courses and live music; £16). A popular Louisiana Fish Night with jazz (£18) and the Summer Ball (fine dining and dancing; £47.50) are also popular calendar events.

The club is an accredited RYA Training Centre and is well versed in organising regattas and championship events.

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Stop Press: Manchester Trade Show 20 November.

More details in August issue

For more information visit www.clubmirror.com

CLUB TRADE SHOW When? 28 June, 2014 Timings? 12-4pm Where? Arden Road Social Club, Halifax, HX1 3AG

JOIN US • Find out what club suppliers are up to and what impact they could have on your club • Share your latest news and events • Network with other clubs

WHO’S EXHIBITING? Aon BOC BT Sport Dransfields Heineken Smart Energy Projects

WHY YOU SHOULD JOIN US BT Sports, Dransfields and Heineken UK are amongst suppliers who will be on-hand to offer advice, samples and latest product news.

Gaming specialist Dransfields will be offering up prizes during the day and BT Sports is providing attending clubs with the opportunity to win VIP tickets.

REGISTER FOR FREE For more details and to register your club/club officials for your free entry, email: info@clubmirror.com or call us on 01753 272022.

SEE YOU THERE! e. info@clubmirror.com t.01752 272022 f.01753 272021

HQ

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Good news for sports clubs. In the last six months alone 180,000 more people took part in regular sport according to the 2014 Active People Survey. The largest growth was amongst 16-25 year olds, which is encouraging news for clubs keen to build their junior section and secure members for the future. Still on the topic of young adults, we’ve now seen the launch of a new design for over-18 Pass Cards, so it’s worth acquainting your club officials with these particularly for when you welcome younger guests through the club doors. For not-quite-so-young adults, enjoy this month’s top tips on how to keep your brain power up to scratch.

SPORTS CLUBS – BUSIER THAN EVER BEFORE The Active People Survey shows that the number of over 16s playing sport once a week has risen to over 15.6 million.

The Active People Survey was first launched in 2005 to continuously measure the number of people taking part in sport in England.

The latest figures (released in June) show that in the last six months 180,000 more people are now regularly taking part in sport - 1.7 million more than in 2005 when London won the bid to host the Olympic and Paralympic Games.

The largest growth in participation has come from young people (16-25 year olds), with a record 3.9 million now playing sport regularly.

Sport England’s Chief Executive Jennie Price said: “These figures are really encouraging, with more people than ever before now playing sport regularly. It’s good to see growth in the number of young people playing sport, especially girls, but there is much more to do, including closing the unacceptable gap in participation between young men and young women. This will be an important focus for Sport England over the next 12 months.”

Sports clubs were seen to play a crucial role in increasing active participation.

Andy Reed, Chair of the Sport and Recreation Alliance, was encouraged by the increase in participation but feels that it is just one way to measure the effectiveness of national governing bodies (NGBs).

“Focusing on one measure every six months to measure the success of grassroots sport is useful but it doesn’t get to the heart of what NGBs should be doing – making a direct impact on improving people’s health, wellbeing and happiness through long-term activity over a sustained period of time,” he said, adding that NGBs and sports clubs have a ‘unique and valuable role beyond participation numbers alone’. This was something which needed to be conveyed to government and all political parties in the run-up to the 2015 general election.

“The overarching case for investment into sport and physical activity is generally understood and supported, at least in principle, by all of the main political parties.

SPORTS CLUBS • Club membership is most common in rugby union, and hockey. Over half of those who take part in these sports belong to clubs.

• Relatively few people are club members in sports such as athletics (4.7%), swimming (3.1%) and cycling (2.1%).

• Club membership has remained fairly static in most sports since 2007/8.

• Tuition – More than half of all those taking part in rugby union and hockey have had tuition in their sport. Since 2007/8, tuition rates have fallen in basketball, canoeing and kayaking, cricket, and snowsports. Tuition in swimming has increased.

• Competition – More than half of those who take part in hockey and rugby union are involved in competition, as are just under half who play netball.

Swimmers and cyclists are least likely to compete, but the number of competitive cyclists is growing.

• For more details visit http://www.sportandrecreation.org.uk/news/12-062014/active-people-survey-results-show-morepeople-playing-sport-ever#sthash.IkbRfWhn.dpuf

But the specific role of NGBs is sometimes less well understood. We’d like to see the debate start to shift away from focusing purely on participation.”

Swimming, athletics, cycling, and football are amongst the most popular sports in 2013/14: • Over 2.9 million people were swimming once a week in 2013/14, making it the top sport by a significant margin.

• The number of people taking part in athletics weekly has risen from 1.4 million in 2005-06 to over 2.1 million today.

• The number of weekly cyclists is also over 2.1 million.

• Football is part of the weekly routine for over 1.9 million people.

Other sports becoming more popular – though from a lower base – include boxing and table tennis.

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BEEF UP YOUR BRAIN POWER HQ is always keen to promote the well-being of clubs, and that includes those who run them. So here are six habits to share with your committees which can lead to better overall brain health!

Healthy body, healthy brain Diabetes, heart disease-even poor gum health- have all been shown to increase a person’s risk for developing Alzheimer’s disease, the most common form of dementia.

Conversely, individuals who exercise on a regular basis, consume diets that are rich in fruit, vegetables, lean protein and healthy fats, and engage in proper mouth hygiene practices often experience a lower risk for developing Alzheimer’s in their later years.

Sound sleep A recent study from the University of California, San Francisco, found that older men who didn’t get enough high-quality sleep (i.e. woke up multiple times during the night, couldn’t fall back asleep, etc) experienced cognitive issues equivalent to the effect of an additional five years of brain aging. Fitful sleepers had greater trouble planning, making decisions and were more likely to encounter issues with abstract thinking.

Build a buffer against dementia ‘Cognitive reserve’ describes the mechanism by which a person’s mind helps compensate for damage to their brain. The term has recently become a buzzword among health care professionals because research indicates that people who have larger amounts of cognitive reserve are less likely to exhibit the classic signs of Alzheimer’s and other forms of dementia (short term memory loss, difficulty multitasking, etc) even if their brain scans show mental damage. This is because cognitive reserve effectively makes the mind stronger and more nimble, enabling it to come up with ways to compensate for disease-related loss of functioning.

Stress management Studies have shown that individuals who experience high levels of stress in middle age have a greater risk of developing dementia, even decades later. Cortisol and other hormones released during the stress response can contribute to brain inflammation and can damage the hippocampus-the part of the brain responsible for memory formation.

Maintaining strong social connections with friends and family throughout life is widely-regarded as an ideal buffer against a host of ailments-both physical and mental.

New experiences Building a cognitive reserve buffer includes seeking out novel activities and experiences in your everyday life.

Even simple tasks-using your non-dominant hand while eating, taking an alternate route to work-can strengthen your cognitive reserve.

• June 2014 was the first-ever Alzheimer’s and Brain Awareness Month. As yet, nothing can prevent or cure Alzheimer’s, but www.care2.com recommends the above tips as leading towards better overall brain health.

PASS PROOF OF AGE SCHEME LAUNCH Home Office Crime Prevention Minister Norman Baker has launched the new PASS 18+ card design.

Norman Baker was joined by Chief Constable Adrian Lee, the licensing lead for the Association of Chief Police Officers (ACPO) and Bill Butler, Chief Executive of the Security Industry Authority (SIA) to launch the new PASS 18+ card.

Introducing the changes, Robert Humphreys, Chair of PASS said all PASS cards issued to people over the age of 18 in England and Wales will be of a standard design (as pictured) to ease recognition. “This is the most fundamental change to the PASS Proof of Age Scheme since its launch in 2001. During this time over five million cards have been issued and the PASS hologram is widely recognised and accepted in both the on and off trade.” _ Norman Baker, a Lib Dem MP and Minister of State at the Home Office, said: “Alcohol-fuelled harm costs society around £21billion a year and the coalition government is determined to significantly reduce this. The launch of the new Proof of Age Standards Scheme (PASS) 18+ Design Standard is a major step forward in the prevention of alcohol abuse and associated antisocial behaviour by underage drinkers.”

“The new PASS cards will also lead to fewer people losing their passport on a night out, which in turn will reduce offences such as identity theft and fraud.”

“I encourage the security industry and all owners of

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(Left to right) Bill Butler (Chief Executive of the Security Industry Authority), Norman Baker MP (Minister of State at the Home Office), Robert Humphreys (Chair of the PASS Board) and Adrian Lee (Chief Constable of Northampton and Association of Chief Police Officers ACPO – lead on licensing) with the new PASS 18+ proof of age card.

licensed premises to get behind PASS and ensure the cards are accepted by their staff.”

Adrian Lee said: “Enforcing the law on underage sale is a major policing priority. When I joined the PASS Board last year, I issued a challenge that PASS should adopt a single design for all cards issued to those aged 18 and over in England and Wales.

One objective was to make it easier for Door Staff to identify cards outside venues when it is not only busy - but often dark. I have been enormously impressed with the speed that the industry has responded

to National this challenge Minimum and convinced Wage increases that this will be a major stepThe forward national in preventing minimum under wage age willsales. increase by 19p an hour “Lost to £6.50 passports from cause October a major thisproblem year. The not3% only increase for the is owner the first but for time theinpolice six years should that they thefall riseinto willthebehands higher of than criminals. inflation.

It makes no sense for young people to take these valuable The announcement documents intowas townmade for a night

by Business out. I would Secretary like to Vince see PASS Cable become on March the preferred 6, who said proof that of 1age million for the people night would time economy.” see their annual pay increase by as much as £355 BillinButler, the firstChief ‘real-terms’ Executive cashof risethe since SIA 2008. said: “SIA licensed The rates doorwill supervisors be as follows: have a difficult job to do, often in a challenging * For 18 toenvironment.

20-year-oldsThe - up PASS by 10p prooftoof£5.13 age card an hour has helped door staff carry out their duties in a responsible and effective * For 16 way, andand 17 the - upnew by 7p cardtodesign £3.79 is a massive step forward * For in apprentices making PASS - upcards by 5peasy to afor minimum door staffofto£2.73 recognise and accept.”

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club better awards business 2014technology

THE CLUB AWARDS

CALL FOR ENTRIES The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs.

Becoming a finalist – or winner – will provide clubs with recognition for the great work that they do, day in and day out.

“Clubs will be able to reap the benefits of their success, capturing the imagination of the media, members and potential members,” says Club Mirror’s Sean Ferris. “The Awards provide a fantastic platform for rewarding and promoting individual clubs and the club sector as a whole.”

DEADLINE 15 July, 2014

How to enter Turn to page 45 for the Club Awards Express Entry Form.

Finalists enjoy: • Two free tickets to the Gala Dinner and Awards ceremony (20 November, Manchester) • Three-course Gala Dinner • Entertainment from a celebrity host John Inverdale • Dancing • Certificate for all finalists • Award for category winners • Inclusion in the Club Mirror Hall of Fame • Coverage in Club Mirror Magazine

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Back by popular demand – John Inverdale will host the 2014 Club Awards.

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AS SEEN ON TV

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If you want to become part of this progressive movement in soft drinks then we invite you to join our current partners and us on the journey. Call Mark Young, Sales Director on 07802 210635 or mark@freedrinks.org. Alternatively if you are shy and want us to call you then head to www.freedrinks.org and click on ‘contact’. Please leave your details and we will be in touch by return. ©2014. Freedrinks I ZEO is a trademark of Freedrinks Ltd. All Rights Reserved. Drinkzeo.com is a trading name of Freedrinks Ltd.

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sharing platters

MADE FOR SHARING With the summer of sport well underway, keeping members glued to their seats pre and post match is the cunning plan for many a club. Enter sandwiches, snacks and sharing platters, valuable allies in the battle for members’ hard-earned leisure pound.

BLACK OLIVE & HERB FOCACCIA White Bread & Roll Mix, Extra Virgin Olive Oil, Spanish Pitted Black Olives, Red Onions, Thyme and Garlic Purée.

Cost per serving - £0.65 Instructions: Using the mix, make up as per on-pack instructions, then place the dough on a floured work surface and mould to fit an 8” round sandwich tin. Prove (as per pack instructions) then drizzle with half the olive oil.

Add the olives, onions, thyme and garlic. Push fingers into the dough to the bottom of the pan (this pushes in the ingredients and also adds to the appearance) and drizzle with the remaining half of the oil. Rest for 10minutes. Bake at 220°C for 10-12 minutes.

SICILIANA PIZZA Pizza Base Mix, Spiced Neapolitan Pizza Sauce, Grated Cheddar and Mozzarella Mix, Chorizo Cubes, Prosciutto Crudo, Sun Dried Tomatoes, Rocket Salad, Il Formaggiaro and Extra Virgin Olive Oil. Cost per serving- £2.10

SHARING PLATTER Breaded Garlic Mushrooms, Garlic Bread Slices, Battered Onion Rings, Baked Potato Dippers, Golden Crumb Stuffed Jalapeno Peppers, Barbecue Sauce, Soured Cream and Crispy Salad.

Cost per serving - £3.25 CHICKEN SHARER Peri Peri Kebabs, Half Corn-Fed Peri Peri Chicken, Chicken Wings of Fire, Steak Cut Chips, Battered Onion Rings, Barbecue Sauce, Soured Cream and Crispy Salad.

Cost per serving - £6.25

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HONEY BAKED GOATS CHEESE Bougon French Goats Log, Rocket Salad, Braeburn Apples, Lime Juice, Clear Honey, Fresh Red Grapes and Thyme.

Cost per serving- ÂŁ0.73 Instructions (per portion): Toss half a thinly sliced apple, quartered grapes (10g) and salad in the lime juice (5ml).

Place 50g slice of goats cheese on a paper-lined tray, drizzle with half the honey (5ml) and toast under grill until browned. Warm the other half of the honey (5ml) in a pan.

Place salad in a bowl, top with the warm goats cheese sprinkle with thyme and drizzle with the warm honey.

NACHOS TO SHARE Tortilla Chips, Grated Cheddar & Mozzarella Mix, Soured Cream and Salsa, Guacamole Dip and Jalapeno Pepper Slices (in Brine).

Cost per serving - ÂŁ1.81

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sharing platters CHICKEN & BACON RANCH MELT Baked Half Baguettes, Iceberg Lettuce, Salad Tomatoes, Cucumber, Mixed Peppers, Red Onions, Sliced Roast Chicken Breast, Unsmoked Back Bacon, Monterey Jack Grated Cheese, Ranch Dressing with Parmesan Cheese, Crisp Salad, Ready Salted Crisps and Buffet Skewers.

Cost per serving - £2.16 CLASSIC MELT Ingredients as per Chicken & Bacon Ranch Melt, but substituting Turkey Breast for the Chicken.

Cost per serving - £2.08 VINE TOMATO & BASIL BRUSCHETTA Vine Tomatoes, Red Onions, Garlic Bread Slices, Fresh Basil, Rocket Salad, Authentic Balsamic Syrup and Gran Duca Parmigiano Reggiano.

Cost per serving - £0.71 CHICKEN TIKKA BALTI & ONION BHAJI NAAN Plain Naan, Cooked Large Diced Chicken Breast, Balti Sauce, Onion Bhajis, Iceberg Lettuce, Original Raita Yogurt, Mango Chutney, Mini Poppadoms and Crispy Salad.

Cost per serving - £1.57 Instructions (per portion): Wash, shred and toss the lettuce in the raita. Warm and then slice the bhajis; mix with the balti sauce and chicken. Cut the naan in half (widthways) and warm for 10 secs in a microwave before filling with the lettuce, chicken and bhaji mix. Serve with salad garnish, pot of mango chutney and a handful of mini poppadoms.

FISH FINGER SANDWICH Cod Fish Fingers, Kingsmill White Farmhouse Bread, Salted Butter, Tomato Ketchup, Tartare Sauce and Crispy Salad.

Cost per serving - £0.87

FOR MORE INFORMATION For more information and menu ideas contact Booker.

• t. 0845 60 12 999 • www.booker.co.uk

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ask the experts - web functionality

WEB FUNCTIONALITY – THE USER IS KING Building a website that functions optimally from a user’s perspective is perhaps the most important aspect of your website to get right, explains Lawrence Hardcastle from Larrytech. ot only will a website that performs well from a user’s perspective be easier to navigate and to find relevant information, it will also improve the performance of your website in search engines.

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For a user Having a website that looks great is one thing but having a website that also functions well web wise is equally important from a user’s perspective.

One key area of usability in the modern web world is not using flash technology to develop your website as it’s expensive and not compatible with iPhones or iPads. Now you can attain similar effects using something like JavaScript technology which is cheaper to develop and more compatible cross-platform.

The user’s experience on a website is all about setting and attaining the goals you want the user to achieve. For example, do you want the visitor to come on and buy tickets to an event? Book a sports facility? Get in touch?

Once you know what your goals for the site are, you then want to map out the journey the user is going to take from the moment they land on your website to give them the best possible chance of achieving your goal. Whether this is a newsletter sign-up that pops up when the user lands on your site, or something more subtle like having a ‘ book online’ button visible on the site but not the first thing the user sees, by focussing on what the goals of your website are you can then think about the most effective way for a user to achieve your goal.

We have spoken about it before, but another key from a user’s perspective is how your website performs on mobile devices. It is imperative that your website offers a compelling experience on mobile as well as traditional desktops/laptops; if not, a user is much more likely to leave your site as the clarity of information and navigation on a mobile is greatly reduced if the site is not optimised for mobile viewing.

For search engines Are search engines going to prefer to show a site that’s tricky to navigate, is fiddly to use on mobile devices and increases the likelihood that a user will head straight off the site and try to find the information elsewhere? Or are they more likely to index a site that’s a breeze for users to find their way around no matter what device they’re using- and looks great, encouraging the user to visit more pages and stay on the site longer? The answer of course is the latter. And a better looking, easier to navigate site will decrease bounce rates, increase the amount of time spent on your site and likely earn you more links, all of which will be of benefit to your website’s SEO.

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Here are a few user experience tips that will help your SEO (search engine optimisation): • Including share links for content If you have a blog or regularly write news articles, it’s well worth including share icons for others to easily share content across various Social Media platforms. This makes your content easier to share which is great if you’re looking to grow your readership; it will help get more visits to your site and, if your content is great, you will get more and more regular readers, more and more shares and ultimately more and more links to your website, all of which will be great for your SEO. • Internal linking Internal linking is great for UX as it simplifies the navigation for your users. Think about when you were reading an article on BBC Sport or Sports4Bars.com ; when they mention a previous event it’s much easier to link directly to a page about that event than for you to have to go and find the article yourself. Internal linking is great if you’re blogging regularly as you can link to previous articles using long-tail keyword research helping your rankings for those specific terms. Just remember, make sure your internal link building strategy doesn’t look keyword stuffed and ‘spammy’...

• Think about your users as opposed to search engines Ultimately keyword stuffing, a haphazard internal linking strategy that takes the user off in all sorts of directions and other existing SEO techniques will not work as well long-

term as building the website solely for the user. The better the quality of your website, the better it looks. The better the information, the easier it is for user’s. All of this will result in a series of positive signals being sent to search engines saying that your site is great. As long as you have the relevant site architecture in place so that search engines know what your site is about, and you’re sending all these positive signals to search engines, your site will rank well long-term and you will never suffer a Google penalty.

Final thoughts Focussing on a good experience for your user is often undervalued, as clubs want a site that ‘looks great’ or does something whizzy. But in reality, the user’s experience is the most important element of your website. Thinking about the usability of your website will help you reach the goals you set for your site as well as helping you climb the search engine rankings.

CONTACT DETAILS If your website is looking a bit tired and outdated and you’re after a brand spanking new site or, if you want to add more features or just want to discuss how your current site could be updated, please get in touch with Larrytech by email to sales@larrytech.com or call the team on 01892 888011.

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ask the experts – advertising practices

ADVERTISING PRACTICES – GETTING IT RIGHT Ever get confused about what you can and cannot claim when you’re promoting the club? Here’s some timely advice from Committee of Advertising Practice (CAP). estimonials in advertisements can be an effective way to engage audiences who place value in hearing about real life experiences of a product or service. Reviews might be from the average consumer or from celebrities acting as brand ambassadors. Glowing reviews about your ser-

T

vices should indeed be celebrated. However, those testimonials must be genuine and you must hold contact details from the individuals providing them In short, any alteration to a quotation which doesn’t fairly reflect the reviewers experience will breach the Cap Code.

The ASA (Advertising Standards Authority) is likely to accept copies of e-mails as well as the addresses and the order history of consumers (how often they use your club, for example) as suitable evidence to demonstrate that testimonials are genuine. The evidence should be kept for as long as the ad appears.

Marketing communications must be obviously identifiable as such Genuine user generated content on websites does not fall within the Code’s remit. However, if you edit that content so that your club or product appears more favourable, or you delete those reviews which may reflect badly on you, that material will in all likelihood be considered a marketing communication, and it should be labelled as such.

Moreover, if you adopt and incorporate user generated content into another marketing communication, that content will also be classed as marketing material.

Articles presented in the style of news articles, must make clear that they’re advertisement features and for tweets, an identifier such as “#ad [spon]” should be included in the tweet if it isn’t made explicitly clear that it is an ad.

Substantiation and Permission You shouldn’t rely on testimonials alone to support your claims, whether they’re direct, implied, or visual. For example, a company called Rodial Ltd promoted a body moisturiser on its website with a testimonial which stated “... these products really work and if you compare with the price of plastic surgery you’ll see that they are not expensive at all ...”.

Regardless of the fact that this was a genuine opinion, evidence wasn’t held to prove it. The complaint was upheld because it described the product as an alternative to surgery, and implied that it could be as effective.

In addition, ads mustn’t feature testimonials without permission.

Celebrities and Health professionals It might be fine to use celebrities that are compatible with your brand. But don’t forget that a testimonial requires that the celebrity has actually been to the club!

CONTACT DETAILS Committee of Advertising Practice Ltd Mid City Place, 71 High Holborn, London WC1V 6QT t. 020 7492 2100 www. cap.org.uk

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building the business – products SUPPLIER NEWS Nestlé Professional® commits to 2017 Salt Reduction Pledge

GDPA bottle cooler

Wine dispenser

WHAT’S NEW? The very latest new products and services for the licensed club trade.

COST SAVINGS FROM LEC COMMERCIAL Lec Commercial has re-launched its entire bottle cooler range with internal LED lighting.

LED lighting delivers significantly lower running costs and a brighter, clearer and longer lasting light, according to the company, and by changing the lighting system the new appliances are up to 15% more energy efficient than the previous Lec models alone.

Clubs can choose between single, double or triple door LED appliances finished in a black or silver finish. Undercounter height is standard 900mm and double door models are available with a choice of hinged doors or sliding doors.

Lec Commercial also offers super-efficient single and double door bottle coolers in its EfficienC range. Approved under the governments ETL scheme, businesses are able to claim 100% first year capital allowances on the purchase of these units. These models also feature the new LED lighting and are available in a choice of polished black or stainless steel.

• t. 0844 815 3742 • www.gdpacatering.com CLASSIC CUISINE SEAFOOD SPECIALITIES Frozen food ready-meal manufacturer Classic Cuisine’s latest selection of meals focuses on tasty and luxurious seafood dishes.

The range includes a fresh crab tart with fire roasted peppers encased in a crisp polenta pastry and a smoked salmon roulade (smoked salmon and cream cheese wrapped in a light, zesty spinach and lemon sponge). Also in the range is a smoked salmon and asparagus quiche – flaked smoked salmon, asparagus and spinach combined in a creamy quiche mix and encased in a light and crumbly granary and dill pastry.

The company produces over 7m ready meals per year.

• t. 01604 644 884 • www.classiccuisine.co.uk

Classic Cuisine

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FINE WINES BY THE GLASS WineEmotion UK has launched a fine wine dispenser, the five-bottle Cinque. A compact unit, the Cinque allows clubs to offer a range of fine wines by the glass while keeping open bottles of wine in perfect condition for up to 30 days.

“Increasingly discerning consumers want to enjoy fine wines, and are happy to pay the premium, but don’t necessarily want to buy a whole bottle,” said Dan Lovell, managing director of WineEmotion UK. “Likewise, operators don’t want to open a bottle of fine wine and only sell one glass from it. The Cinque provides the solution, in a stylish cabinet that will promote sales.”

Keeping the wine in the best possible condition over an extended period is achieved by the Isol Plus dispense system, which isolates each bottle and uses a safe, inert gas to prevent oxidisation. The Cinque is available in either an ambient or a refrigerated version, which features a sophisticated controller that maintains the preferred temperature, with a range from 7 to 18°C. The Cinque dispenses a choice of three different measures, and offers a variety of technologies to protect and enhance management of the fine wine service – including self-service chip cards and software to monitor and manage the system. Optional extras include biometric fingerprint identification and currently under development is the WineEmotion App, to further enhance the consumer’s wine tasting experience.

List prices for the Cinque wine dispenser start from £3750+VAT. • t. +44 (0)1635 282230.

• www.wineemotionuk.com WIN A PAIR OF MASTERCHEF RESTAURANT & BAR TICKETS WITH NESCAFE® MILANO Coffee sponsor of the MasterChef Restaurant & Bar, Nescafé® Milano, is launching a competition to give four lucky hospitality professionals the chance of winning sought-after tickets – to the first pop-up of its kind in London’s Blue Fin Building (just behind the Tate Modern, Southwark). The MasterChef Restaurant & Bar will showcase the talents of some of the best-loved champions and finalists from the past decade.

Just register your details on the competition page at http://www.nescafe-milano.co.uk/ for your chance to win a pair of tickets. Three runners-up will receive a Nescafé® Alegria 510 coffee machine.

Nestlé Professional® UK&I has signed up to the F9 Salt Reduction 2017 pledge, the latest Government Responsibility Deal initiative to help consumers further reduce their salt intake.

The initiative sets salt reduction targets across 76 food categories. Companies signing the pledge aim to support and enable consumers in reducing salt intake to a maximum of 6g a day for adults (as recommended by the Scientific Advisory Commission on Nutrition).

Nestlé Professional® UK&I aims to meet the targets within three years of signing the pledge and recognises its importance as a key step towards bringing the salt content of food in the out of home sector in line with the wider food industry.

Neil Stephens, Managing Director of Nestlé Professional® UK&I said: “The health of the nation remains a key issue and is one that the Government recognises must be tackled strategically and holistically across the entire food industry. Salt reduction initiatives are a major part of this.

"Nestlé Professional® is committed to supporting its customers through product innovations that meet Government expectations. As part of our commitment to adding value to customer businesses’ Nestlé Professional® also offer online nutrition training to drive awareness of the issues and solutions across the industry.”

• www.nestleprofessional.co.uk

Marston’s customer service wins excellence award The Customer Support Teams at Marston’s Beer Company have been given a prestigious Customer Service Excellence award by an assessment body.

“It’s a formal qualification that involved a huge amount of preparation and planning followed by two days of rigorous scrutiny of where we are, what we can do to improve, how to be better and what we can do to measure our progress,” said Rod Grainger, Head of Customer Support at Marston’s Beer Company.

“The customer service teams provide outstanding levels of service,” said Paul Latham, the award’s assessor. “There were no partial compliances and three parts were deemed to be worthy of Compliance Plus ratings, which is rare but thoroughly deserved.”

Rod Grainger (Head of Customer Support, Marston’s Beer Company) with members of the Marston’s Burton call centre Karen North, Wendy Browne, Anne Illsley, Anna Thompson, Linda Chilton, Geraldine Martin – and Andrew Andrea (Chief Financial Officer at Marston’s PLC).

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AT T H E H E A R T O F T H E C O M M U N I T Y

club services

TO ADVERTISE PLEASE CALL

07789 870709

REFURBISHMENT

CELLAR EQUIPMENT

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AT T H E H E A R T O F T H E C O M M U N I T Y REFURBISHMENT

07789 870709

GLASSWASHERS

CF/24 Leather £114.90 Leather RF/1U £45.90

TO ADVERTISE PLEASE CALL

TC/2B From £39.90 Wood Seat

WT/13 £59.90

TC/1B From £34.90 Wood Seat

OF/7A £39.90

OF/3G £24.90

PO/7 £84.90

Ridge bases From £37.00

RF/16 From £45.90

CI/15D From £64.90

WT/1W From £79.90

From £23.30

From £13.50

From £12.40

150C

151C

From £23.30

152C

153C

154C

Now available in 15 fabrics

CATERING

ENTERTAINMENT In line with the impending launch of their exciting new B3A terminals and content, Lottery King are looking to recruit an experienced business development manager.

Based in the North West, this exciting role presents the following benefits:

Gas Barbecues and Accessories for the Professional Caterer

Manufactured in the UK

Tele: 015 242 62900 info@cindersbarbecues.co.uk

• Immediate start available for the right candidate • Competitive basic salary, plus commission • Company car / car allowance

Caterer TG160 Predominantly field based, this role will involve the sales of machines on a rental or shared income basis to licensed members clubs.

The successful candidate will bring their experience and contacts and benefit from the ability to offer a full solution to the club market, to complement the B3A offering.

Weather proof covers

You will also have a knowledge of the licensing requirements surrounding gaming in the club sector.

If you have a desire to bring a great new product to the forefront of the market and feel you have the sales skills and contacts to grow the business, then please get in touch using the methods below.

In the first instance, please send your CV and / or covering letter to Adam Pickles, Lottery King, 134 Brookfield Place, Walton Summit, Preston, PR5 8BF or email adam.pickles@sceptreleisure.co.uk

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Universal Griddle Pan Support (pans not included)

See our cooking demonstrations at www.cindersbarbecues.co.uk

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club services

AT T H E H E A R T O F T H E C O M M U N I T Y

07789 870709

REFURBISHMENT

ENTERTAINMENT

ssk entertainment S U R R E Y

•

S U S S E X

•

K E N T

TO ADVERTISE PLEASE CALL

• disco • quiz nights • master of ceremonies • weddings • birthday parties • award evenings • pa hire SSK Entertainment is based in Caterham, Surrey. We can provide all the ingredients you’ll need for your party, wedding, quiz night or any event at budgets to suit everyone. We operate anywhere in the Surrey, Sussex and Kent area.

TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON 07710 855295 or visit www.sskdisco.co.uk

TECHNOLOGY

www.clubmirror.com

GAMING

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club services

AT T H E H E A R T O F T H E C O M M U N I T Y

TO ADVERTISE PLEASE CALL

07789 870709

ENTERTAINMENT

ssk entertainment S U R R E Y

•

S U S S E X

•

K E N T

• disco • quiz nights • master of ceremonies • weddings • birthday parties • award evenings • pa hire

SSK Entertainment is based in Caterham, Surrey. We can provide all the ingredients you’ll need for your party, wedding, quiz night or any event at budgets to suit everyone. We operate anywhere in the Surrey, Sussex and Kent area.

TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON 07710 855295 • email: sskdisco@gmail.com • www.sskdisco.co.uk REFURBISHMENT

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club services CATERING

BACK BAR

07789 870709

AT T H E H E A R T O F T H E C O M M U N I T Y

Manufactured in the UK

Gas Barbecues and Accessories for the Professional Caterer Tele: 015 242 62900 info@cindersbarbecues.co.uk

Caterer TG160

TO ADVERTISE PLEASE CALL

Weather proof covers

Universal Griddle Pan Support (pans not included)

See our cooking demonstrations at www.cindersbarbecues.co.uk

EQUIPMENT

www.carouselgolfing.com info@carouselgolfing.com

www.clubmirror.com

clubmirror

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club services

AT T H E H E A R T O F T H E C O M M U N I T Y

07789 870709

REFURBISHMENT

CF/24 Leather £114.90

TO ADVERTISE PLEASE CALL

Leather RF/1U £45.90

TC/2B From £39.90 Wood Seat

WT/13 £59.90

TC/1B From £34.90 Wood Seat

PO/7 £84.90

Ridge bases From £37.00

OF/7A £39.90

OF/3G £24.90

RF/16 From £45.90

CI/15D From £64.90

WT/1W From £79.90

From £23.30

From £13.50

From £12.40

150C

151C

From £23.30

152C

153C

154C

Now available in 15 fabrics 66

clubmirror

www.clubmirror.com

Creating Hospitality

AFFINITY

[ Your guests will love it too ]

Villeroy & Boch Hotel & Restaurant Tel.: 020 8875 6011 E-mail: hotel@villeroy-boch.co.uk

www.1748club.co.uk/tabletalk

Attention! New Series Affinity – 70 attractive porcelain pieces that will win you over with their design and functionality.

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