Club Mirror October 2018

clubmirror 50th Birthday Issue

AT THE HEART OF THE COMMUNITY

50 SOCIAL

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ENTERTAINMENT

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SPORTS

clubmir JANUARY 2005

AT T H E H E A R T O F T

Club Kitchen

Recipes for rugby showdown

Club Mirror Awards And the winners are...

Club Mirror HQ

2005 – resolutions or revolutions?

Game on

Latest and greatest at ATEI

Backing E

SOCIAL

ENTERTAINMENT

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clubmirror J ULY / A UGUST 2 0 0 3

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ALL THINGS LICENSED LEISURE

Knock, knock, knock

The dangers of selling smuggled tobacco goods

Is it in good spirits?

What’s next for the PPS market?

WIN!

Beer+food

Enjoy outdoor eating No Worries style with a Foster’s Outback BBQ set

How brewers are fighting back on a dining table near you

CLUB LAW

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NEWS

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GAMING LATEST

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BRAND NEWS

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SPORTS DIARY

Fifty years on

Celebrating clubs across the UK HQ • B U I L D I NG T H E B U S I N E S S • B R E X I T • T I P P I NG

Rugby live on BT Sport BT Sport is the only place you can watch every televised Gallagher Premiership Rugby game and matches from both the Heineken Champions Cup and Challenge Cup.

Call now 0800 678 1069

Be There

Contents

club mirror AT THE HEART OF THE COMMUNITY

50th BIRTHDAY ISSUE

NEWS, VIEWS, CLUB LIFE AND LEGISLATION

35

06 News Latest news, views and industry insights.

08 Club News Club Mirror takes a whirlwind tour of clubs around the county in the fastest way possible – by social media.

10 At the bar News, brews and who’s doing what for the club bar.

35 Oktoberfest – A right royal occasion Could beer be the solution to those tricky Brexit negotiations? Quite possibly, according to Prince Luitpold of Bavaria.

50 Drinks Report – Craft Beer An examination of the way forward for this fascinating sector.

52 Industry Report – Are you Brexit-ready?

HQ BUILDING THE BUSINESS

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38 HQ Building the Business

Planning and communication in the hospitality sector is now more important than ever.

Government legislation on tipping and how to keep members and staff safe during the festive period.

55 He who scares, wins!

40 HQ Legal Eagle

Break out the pumpkins, dim the club lights and prepare for unearthly adventures; it’s Halloween.

This month Club Mirror’s Legal Eagle examines three mandatory licensing conditions.

56 Club Trade Show

42 Let’s get digital

An important date for the diary – free to CIU members.

Top tips on upping the club’s digital ante from sporting celebrities and BT Sport Google Garage.

ASK THE EXPERTS 59 Preparing for winter Now’s the time to put the right risk management measures in place.

60 When is a redesign necessary?

So you’re thinking about changing your website?

Top advice from the experts at Studio44.

61 Cook Chill Cook-chill systems can add flexibility and profitability to club kitchens - whatever their size.

62 It’s Classified!

44 HQ energy saving Could your club get better value from energy contracts?

AWARDS, EVENTS AND CALLS TO ACTION 12 Club Awards Gala Dinner Join us in Doncaster for the social event of the year.

15 FREE day’s racing Fancy a flutter on November 30th?

Here’s how.

46 HQ cost reviews – free to readers Want to cut club spend while increasing efficiencies? Well now you can, with our FREE cost review.

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48 Sporting fixtures What’s going to grace the club screens next month?

Sports4Bars.com on the latest and greatest fixtures.

CLUB MIRROR BIRTHDAY SPECIAL

Club-supporting suppliers to the fore.

17 That was the year that was

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First appearing in 1968, Club Mirror has published its way through decades of world history. Enjoy our trip down clubland’s memory lane.

32 Congratulations and celebrations Welcome to Kings Heath Cricket & Sports Club in Birmingham, 150 years in the making.

150 CLUB MIRROR 3

New UEFA Champions League back to back games The new format is great for your venue as the new 5.55pm & 8pm kick o times o er an increased trading window.

Call now 0800 678 1069

Be There

LEADER

Contributors

Resolutions and celebrations With just a few weeks to go until we hit New Year’s Resolution time, everyone’s busy reviewing 2018 and planning for 2019.

Chris Colverd

Matt Eley

Sean Ferris

Karen Foreman

David Foster

Larry Hardcastle

Jonathan Hardy

David Lucas

Justin O’Regan

Michelle Perrett

Victoria Romero-Trigo

Jill Slingsby

Here at Club Awards HQ we’ve been gaining excellent insights into what has – or hasn’t – been working well for clubs, thanks to the many of you who’ve shared your tales with us.

As so often, many clubs report that pub closures continue to swell their numbers, as displaced pub-goers seek alternative venues. Great news for membership levels of course, while also demanding that clubs continue to reinvent and re-evaluate themselves.

The platform from which all successful clubs are operating is uniquely geared to their membership, catchment and circumstances. For some this means building business around evergreen stalwarts, for others it’s creating entirely new revenue streams to reflect the ever-shifting fortunes of their local environment.

The common denominators of these successful clubs remain true to the reasons they were founded in the first place –think safe environments, think reasonably priced bars, think sports, think entertainment and above all else, think community.

Clubs remain committed to fulfilling their function as a social hub at the heart of the community, an inclusive and welcoming meeting place for like-minded people.

A truly noteworthy element this year – particularly amongst Club Awards entrants – has been the amount of monies clubs are able to reinvest, with major refurbishments dominating many entries as well as increased entertainment budgets and expanded social media activity proving an extremely cost effective – free! – way to spread the word.

On spreading the word, let’s make 2019 an even bigger year when it comes to standing up to be counted. Between us, and along with our many allies and club associations, we are a force to be reckoned with and an indispensable part of the social fabric of the United Kingdom. Long may it remain so.

I hope you enjoy the issue.

Caroline Scoular Editor, Club Mirror

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby, Karen Foreman Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie Circulation Jon Hardy Accounts Andrew Soles Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products.

CLUB MIRROR 5

CLUB NEWS

Hospitality Day in Parliament Wilder v Fury early bird offer WBC World Champion Deontay Wilder defends his title against lineal champion Tyson Fury, on 1 December, from Staples Center in Los Angeles.

Wilder v Fury is available to clubs on BT Sport Box Office, when BT Sport Box Office will be available to commercial premises via channel 490 on the Sky platform. An early bird offer of £120 (ex VAT) is available for existing BT Sport commercial customers who sign up between 1-16 November.

• t. 0800 678 1068 • www. btsportbusiness.com

Four-year NBA deal A four-year deal with the NBA sees Sky Sports becoming the NBA’s exclusive broadcast partner and official website operator in the UK and Ireland.

Coverage will include more than 170 live games and a number of live weekend games starting from 8.30pm UK time.

•www.business.sky.com

Bidfood launches new Modern India range

The first UKHospitality (UKH) Hospitality Day in Parliament was held on 9 October to discuss the importance of the industry and its priorities with more than 60 Members of Parliament from across the political parties.

Regional sessions were held during which UKH members put forward the four key policy areas which form the basis of the Aim High campaign launched on the day: 1. Reduce business rates via a new digital levy.

to meet its workforce needs without extra costs.

2. Create a level-playing field for property-based and online businesses on regulation.

3. Double the NIC threshold for employers and ensure NLW rates are set independently.

4. Deliver a Brexit that allows the sector

Homeless plight highlighted Lord Smith of Hindhead CBE has highlighted the role that the Hospitality sector can play in helping homeless people get back into work.

Speaking in the House of Lords (12 September, 2018) during a debate on what action Her Majesty’s Government is taking to find multi-agency solutions to homelessness, Lord Smith said: “I must declare an interest in the hospitality sector, as set out in the register, since one of the initiatives that is heavily involved in this area is the Only a Pavement Away campaign, which assists homeless people into hospitality careers.

“The charity is currently running trials with a number of pub and bar operators to coach and guide the homeless and more vulnerable in our society through their transition into the world of work. Full

training, together with a network of support from companies, underpinned by a 12-month post-engagement support package, ensures that each individual has the best chance of success in turning their life around and boosting their self-worth and self-esteem.”

Last month, the government announced a £100m plan to halve rough sleeping in England by 2022 and eradicate it completely by 2027. Figures show there are currently around 4,700 rough sleepers.

Lord Smith is also Chief Executive of The Association of Conservative Clubs, Chairman of Best Bar None and of CORCA (the Committee of Registered Clubs Association).

• See ‘All for Charity’ on opposite page for details of Only a Pavement Away.

Clubs more loyal in purchasing decisions Contemporary Indian cuisine is expected to be one of the top five fastest growing eating-out cuisines according to MCA industry research [Q1 2018]. To meet demand, Bidfood has developed a ‘Modern India’ range, aiming to offer imaginative flavour combinations whilst drawing on recognisable dishes. The classic fish and chip supper, for example, becomes Amritsari MSC battered pollock goujons.

• www.bidfood.co.uk/our-products 6 CLUB MIRROR

Clubs are loyal and more likely to be repeat customers than pubs, according to Tony Holmes, sales director of Bestway Wholesale. They are involved in a lot more repeat ordering in the wholesale sector with not just food and drink but catering packaging being a big draw, he told Club Mirror.

“Packaging, like burger boxes and plastic cups are increasingly ordered and are essential for match days and big events, for example,” said Holmes. “The right packaging makes the consumer experience that little bit better if it’s convenient.”

The top five sellers to the club sector at

Bestway Wholesale are chips, crisps, burgers, hot dogs and nuts.

“When it comes to hot snacks and sports clubs, these still remain a popular choice. In fact, it looks like chips, and burgers will be here to stay,” he said.

According to Elit Rowland, a spokeswoman for JJ Foodservice, traceability and sustainability are now key factors in decision-making while customers are also looking for good value premium options.

“Our own label range accounts for about 30% of sales and is doing well and we have launched more own label lines including a premium burger,” she said.

UKH members also engaged their local MPs in discussions on local and national issues which currently affect them.

Tourism Minister, Michael Ellis MP, addressed participants at the following reception, speaking on the crucial role hospitality plays in the UK economy and recognising hospitality’s potential to further boost the economy during a time of much uncertainty.

Kate Nicholls

Female leader initiative for Hospitality sector UKHospitality (UKH), BT Sport and executive search firm Odgers Berndtson, Elliott’s have launched an industry-wide mentoring initiative to help female managers working in hospitality and leisure to break through into senior executive and board level roles.

The goal is to provide women who want to be considered for senior management roles with outstanding mentoring, advice and motivation from objective mentors to help them achieve it.

An industry study earlier this year, conducted by UKH and industry research group CGA found that 82% agreed there should be more women on leadership teams in the sector and 71% thought a sector-wide initiative would help .

Speaking at the launch held at BT Tower on 10 October, Kate Nicholls, Chief Executive of UKH said: “The vision behind this is to give talented women the empowerment and support they need to achieve leadership roles. We also want to build a network of senior mentors from across the hospitality industry to support the next generation of inclusive leaders.”

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Join us in Doncaster for the 2018 Awards and free raceday

The Club Awards 2018 look forward to welcoming guests at Doncaster Racecourse on 29 November 2018.

This year’s Gala Dinner is open to the entire club community and all attendees will receive a free day of racing on 30 November at Doncaster.

Ticket prices include: • Beer Festival.

• Drinks reception.

• Three-course gala dinner • Entertainment with celebrity hosts.

• After dinner entertainment.

• Complimentary ticket to Doncaster Racecourse the following day.

• Turn to pages 12-15 for more details.

300,000 people now active All for charity Almost 300,000 more people are doing 150 minutes of activity a week according to new figures from Sport England’s Active Lives Adult Survey May 2017/18.

Based on a sample of almost 185,000 respondents to the survey, 297,400 more people in England, aged 16 and above, are meeting the Chief Medical Officer’s guidelines of doing at least 150 minutes of moderate intensity physical activity a week.

As well as this, the report shows 116,400 fewer people are now classed as

inactive and are therefore doing more than 30 minutes of physical activity a week, with a particular change being noticed in older adults aged 55-75 – a key target group in the strategy Towards an Active Nation.

The positive trend in activity applies to men and women equally, but comparatively women are still significantly less likely to be active than men, with 14.2 million active men (16+) and 13.8 million active women (16+).

Christmas Gift nominations Bidfood’s Christmas Gift campaign returns this year to recognise those who sacrifice spending Christmas with families to make the holiday season special for others.

Clubs can nominate individuals who are either working Christmas Day or Boxing Day this year (and/or worked last year) and that go the extra mile to make the festive period special for others.

Four winners will be revealed on Monday, 3 December. They will receive Christmas dinner with all the trimmings from Bidfood in January, as well as a surprise gift.

Bidfood’s Group Sales & Marketing Director, Andy Kemp says: “The sheer volume of heartwarming stories we received last year is testament to the hard work and importance the hospitality sector has on all of us.”

• www.bidfood.co.uk/bidfood-christmas-gift

Suppor ted

by

Only A Pavement Away Only a Pavement Away was founded in April this year by representatives from the hospitality industry. It works with a number of homeless charities - including Crisis - to link homeless people with companies who can offer work to help them rebuild their lives.

It aims to act as a conduit to help people struggling to get into work to overcome hurdles by finding jobs within the hospitality, pub and restaurant industry. The initial focus was on helping the Homeless and those sleeping rough, including those having to “sofa hop”. It now also works with ex-service personnel, ex-offenders and those with learning difficulties.

The Charity’s Greg Mangham, told Sky News: “When they go to the interview the person who is interviewing them knows they’ve been homeless… They also know that the homeless charity and associations have a structure that protects these people.

“If they have a problem then the employer just rings the charity or association and they’ll get a support worker in there.”

Case study: Seven months ago Kevin Watson was homeless in London, spending a month living in his car over Christmas and turning to alcohol after his home life broke down. Now, he has accommodation and a job at a pub in London. Kevin says that this has helped to turn his life around. “[It’s] 100% better than how I was feeling at the time sleeping in the car,” said Kevin. “You wake up, you think ‘what am I going to do today?’ but there’s nothing there. Only a Pavement Away have helped a lot – I was amazed they helped so quickly.”

CONTACT DETAILS For more details on how to post jobs, donate or get involved, contact the charity at: e. enquiries@onlyapavementaway.co.uk or visit https://onlyapavementaway.co.uk

CLUB MIRROR 7

CLUB NEWS

Clubnews

8 CLUB MIRROR

Club Mirror takes a whirlwind tour of clubs around the country in the fastest way possible – by social media.

Follow Club Mirror (twitter.com/clubmirrormag) and our sister titles: Club Football (twitter.com/clubmfootball) Club Rugby (twitter.com/clubmirrorrugby) Club Cricket (twitter.com/clubmcricket) Clubhouse Europe (twitter.com/clubhouseeurope) Sports4Bars.com (twitter.com/Sports4Bars)

CLUB MIRROR 9

AT THE CLUB BAR

So what’s new?

Latest launches and new brews to consider stocking at the bar.

BAYOU RUM UNVEILS REBRAND Bayou Rum has announced the rebrand of its awardwinning portfolio of Louisiana rums, as well as the launch of Bayou Single Barrel Batch 001 and Bayou XO Mardi Gras.

“Our vision for Bayou Rum is to become the leader and benchmark of high-end sipping rums in the fastest growing segment in the industry,” said Stoli Group President and Global CEO Hugues Pietrini.

“We are committed to our Louisiana roots and work from start to finish with our distillery team on creating exceptional rum. With the launch of XO and Single Barrel, dark spirit consumers will finally have a serious offer from the US in the super-premium sipping rum space.”

• www.bayourum.com TETLEY’S LAUNCH NEW BOTTLED ALE FORMATS Joshua Tetley & Son is launching its first range of bottled ales in four years. Including Tetley’s Golden Ale and Tetley’s No.3 Pale Ale, which was launched on cask earlier this year, the 500ml bottles will be available across both on- and off-trade.

Launched in May this year, Tetley’s No.3 Pale Ale (4.2% ABV) has been exclusively brewed in its original heartland of Leeds, and its recipe is inspired by the original Pale Ale brewed over 150 years ago.

Tetley’s Golden Ale (4.0% ABV) is described as a ‘contemporary blonde ale, which blends cutting-edge hop varieties to create a sprightly thirst-quenching citrus beer’.

• www.carlsberguk.co.uk BUFFALO TRACE SUPPORTS FUNDRAISING COOKBOOK A new cookbook raising funds for the Alzheimer’s Society includes a chocolate recipe for Christmas menus – Buffalo Trace Bourbon Truffles.

Author Jenny Arnot has produced the charity cookbook, called ‘Unforgettable Recipes’, with contributions from leading food and drink industry businesses including Buffalo Trace distributor Hi-Spirits, The cookbook features 46 recipes, including cocktails such as Southern Comfort with Lemonade & Fresh Lime, Southern Comfort Black & Cola, and Buffalo Trace and Ginger.

10 CLUB MIRROR

Jenny, who lost her mother to dementia last year, hopes to raise more than £25,000 by asking for donations for a copy of the cookbook. To order a copy email jenny@avansa.co.uk BOHEM BREWERY LAUNCHES CANNED LAGER RANGE London-based Bohem Brewery is launching four of its acclaimed authentic Czech-style lagers in cans, along with a new distribution partnership with beer wholesaler The BottleShop. The beers are: • Amos Czech Pilsner, 4.9% ABV, the brewery’s best-selling, classic Czech Pilsner.

• Sparta Amber Lager, 5.4% ABV, the premium amber lager of the family.

• Druid Black Lager, 5.7% ABV, a Czech take on the German Schwarzbier.

• Vasco Double India Pale Lager, 7.4% ABV, using British, Czech and US hops.

• www.bohembrewery.com HOBGOBLIN’S HALLOWEEN MISCHIEF With the Season of Mischief in full flow this month, Hobgoblin returns for a 13th year of tricks and treats, including flashing pumpclips, Hobgoblin Ruby, Hobgoblin Gold and a travelling Inn where guests can climb onboard to ‘Win at the Inn’. The final stop for the Inn is in Birmingham’s Victoria Square on 27 October. (See page 54 for offer details.)

• www.marstons.co.uk

STELLA ARTOIS JOIE DE BIÈRE Stella Artois has launched ‘Joie de Bière’, a campaign built around Stella Artois’ philosophy – to make time for what you truly enjoy. The new campaign aims to highlight ‘the ridiculous, fast-paced nature of modern society, encouraging Brits to remove modern day distractions and make time for life’s simple pleasures – like the joy of a Chalice of Stella Artois savoured over food, with good company’. This feeling, says the company, is what they call ‘Joie de Bière’.’

New research from the brand says that 39 million British adults (75%) struggle to fit everything they need to do into their day and would therefore need a staggering 38 extra days per year to complete their tasks - leading to the sacrifice of things they really enjoy.

• https://youtu.be/3JowzelQGVI • https://youtu.be/dvHqEQU_aF8 STRONGBOW ‘CARNEVIL’ RETURNS Running from 22 October to 5 November, Strongbow’s CarnEvil campaign returns for a second year with an online asset library and themed POS support kits, including ‘petrifying posters’, staff fancy dress and devilish drip mats.

Jerry Shedden, On-Trade Category & Trade Marketing Director, HEINEKEN, said: “As the second busiest party night of the year, consumers will be planning now for places to socialise with friends and with Strongbow’s CarnEvil activations, licensees can be confident in their offering, tapping into the latest trends and data helping their bar stand out from the crowd.”

• www.strongbow.com/assetlibrary NO1 KOMBUCHA NOW AVAILABLE TO ON-TRADE No1 Kombucha, the brand created by England rugby hero Jonny Wilkinson, has now launched into the on-trade. The unpasteurised, lightly sparkling drink is full of live cultures and is created by fermenting green tea.

The range is available in three variants: Ginger & Turmeric, Passionfruit & Goji and Raspberry, Pomegranate & Hibiscus.

• www.no1kombucha.com

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CLUB AWARDS

Callingallclubs Join us in Doncaster Club Mirror invites you to join fellow clubs and club-supporting sponsors and suppliers at the 2018 Club Awards and Gala Dinner. Plus: continue the celebrations on November 30 with a day at the races – on us.

Date: 29 November, 2018 Venue: Doncaster Racecourse Whether it’s meeting sponsoring suppliers, comparing notes with other clubs or trying out a new beer for the bar, the Club Mirror team invites you to join them for an action-packed evening on Thursday, November 29, followed by a day’s racing on Friday, November 30.

5 - 6pm MINI BEER FESTIVAL It’s cask to the fore as we invite you to sample some splendid real ales.

6 - 7pm DRINKS RECEPTION Join us at the pre-Awards drinks reception courtesy of the Marston’s Beer Company. Photo opportunities to date have included the FA Cup, the Challenge Cup and the Premier League Trophy, all courtesy of BT Sport.

12 CLUB MIRROR

7 - 9.30pm CLUB AWARDS & GALA DINNER The 27th Club Awards and Gala Dinner are being presented by sports personalities and football pundits Ray Stubbs and Mark Lawrenson, who now enter the Club Awards Hall of Fame.

STO Don P PR ’t fo ES r Don free ra get the S r

on N caster cing a e’s Club ovem Racec t Awa ber 3 ourse 0 See rds atte for all p n mor age 15 dees. e de tailsfor .

CLUB MIRROR 13

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CLUB AWARDS

10pm - 12 midnight ENTERTAINMENT ZONE The evening continues after the Awards with festive entertainment and plenty to keep guests occupied!

Complete the Booking Form opposite to secure your places.

14 CLUB MIRROR

JOIN US FOR THE CLUB EVENT OF THE YEAR The Club Awards Gala Dinner is now in its 27th year, well known for providing the perfect informative – and fun – way to network with suppliers and fellow clubs.

Complete the form below, or email us on caroline@clubmirror.com

STOP PRESS...

In our continued commitment to clubs, all clubs, readers, finalists and attendees are invited to take up our FREE cost review service.

TICKET BOOKING FORM 2 0 1 8

29 November, 2018, Doncaster Racecourse

2 0 1 8

• Beer Festival – 5pm

NAME: _________________________________________________________

• Complimentary drinks reception – 6pm

POSITION IN CLUB: _____________________________________________

• Three-course gala dinner – 7pm

CLUB NAME AND ADDRESS: ____________________________________

• Entertainment with celebrity hosts and after dinner entertainment • Complimentary ticket to Doncaster Racecourse the following day for each guest

n I would like _______ (STATE NUMBER) tickets @ £55 + VAT

n I would like ________ (STATE NUMBER) table/s for 10 @ £525 + (Total inc VAT: £66).

VAT (Total inc VAT: £630). This includes 2 complimentary tickets.

n I will/will not take up my free tickets for racing on 30 November.

(One ticket per Awards/Gala Dinner guest.)

n I would like to take up my FREE club cost review.

______________________________________________________________ ______________________________________________________________ CONTACT TELEPHONE NUMBER: _______________________________ EMAIL ADDRESS: _______________________________________________ SEND COMPLETED FORM TO CLUB MIRROR: BOOK ONLINE: www.awards.clubmirror.com or use this QR code

BY EMAIL: info@clubmirror.com

BY POST: Club Awards, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY FAX: 01753 272021 OR CALL: 01753 272022

CLUB MIRROR 15

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CLUB MIRROR – 50 YEARS YOUNG

Thatwasthe yearthatwas First appearing in 1968, Club Mirror has published its way through decades of world history. Here, we take a whirlwind tour through just some of the major milestones in clubland, as well as key events in the UK and across the World in general. Enjoy!

1968

1969

Club Mirror is born. In the same year the new Gaming Act is introduced. Massive sums are being spent on telling the nation that ‘A Double Diamond works wonders’, and that the Watney’s ‘Red Revolution’ has arrived. Meanwhile, the winds of democracy blow throughout Czechoslovakia in the ‘Prague Spring’. Dr Martin Luther King is assassinated in April, and Robert F. Kennedy in June. A Christmas Eve greeting from space comes from Apollo 8 Space Mission, December 24.

Captain Morgan Rum makes its advertising debut in Club Mirror with ‘Had any Yo-Ho-Ho lately?’, and Teacher’s appears with its ‘Teacher’s does wonderful things to water’ campaign. The maiden flight of Concorde takes place, the Boeing 747 jumbo jet takes to the air and the Open University is launched. Richard Nixon becomes president of the United States and man sets foot on the moon. Golda Meir becomes prime minister of Israel and Yasser Arafat president of the new Palestine Liberation Organisation.

1968

1968

1970

1968

Beer enthusiasts form the Campaign for Real Ale (CAMRA), Anwar Sadat is elected president of the United Arab Republic (Egypt) and President Nixon sends combat units into Cambodia. ABC shows The Partridge Family – hello David Cassidy.

Biafran War ends when the Biafran surrenders to Nigeria, Boeing 747 makes its maiden voyage and Muammar Gaddafi takes over rule of Libya.

Microprocessors reach Britain and Clive Sinclair then creates the first pocket calculator.

1969

1970 CLUB MIRROR 17

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CLUB MIRROR – 50 YEARS YOUNG

1971 Smirnoff tells Club Mirror and the world, ‘I thought the Kama Sutra was an Indian Restaurant until I discovered Smirnoff’. The Eagles, Supertramp and Queen form. The British House of Commons ends a 14-year debate and allows the United Kingdom to join the European Common Market. Internment without trial sees Belfast and Derry erupt. Two soldiers and 21 civilians die in three days of street battles.

Flares are in.

1972 Pre-cursor of the current Rising Stars regular, Club Mirror’s Photo Call feature discovers an up-andcoming duo Cannon & Ball. Led Zeppelin’s classic, Stairway to Heaven, hits the airwaves and in the US the Coca-Cola Bottling Company recalls three million cans of Coke because some of the aluminum lids are found to be contaminated.

1973 Squires London Dry Gin claims to be the ‘fastest growing leading brand of gin’, while J&B Rare is launched on the club market. Pink Floyd releases Dark Side of the Moon, The Exorcist hits the screens, Juan Peron, president of Argentina from 1946 to 1955, is again elected to that post and the Watergate scandal hits the headlines. The three-day week in the UK affects most workers while to save fuel, a general speed limit of 50 mph is introduced and television broadcasts end at 10.30pm. Concorde slashes Atlantic flight time.

1974 The Good Beer Guide plans to advise its readers to avoid Watney’s ales ‘like the plague’, but tones this down at the last minute. Paper Lace’s Billy Don’t Be A Hero, David Essex, and John Denver’s Annie’s Song are all in the charts. Patty Hearst, daughter of multimillionaire publisher Randolph Hearst, is abducted.

Weeks later Hearst is seen helping her captors rob a San Francisco bank. Golda Meir resigns as premier of Israel, Valery Giscard d’Estaing is elected president of France, and, faced with impeachment over the Watergate affair, President Nixon resigns.

Muhammad Ali knocks out George Forman and regains his heavyweight title.

1971 18 CLUB MIRROR

1972

1973 1975

1977

Fleetwood Mac’s Mick Fleetwood and John and Christine McVie are joined by new members Stevie Nicks and Lindsey Buckingham. Angola gains its independence from Portugal. Margaret Thatcher is the first woman elected to lead Britain’s Conservative Party and Egypt reopens the Suez Canal after eight years. The first Cricket World Cup is played in England in 1975. The West Indies beats Australia by 17 runs in the Lord’s final.

The new lotteries act allows clubs to run lotteries while London’s Penthouse Club boasts the biggest fruit machine in the land. Fleetwood Mac’s album Rumours is released, ready to stay on the album charts for three and a half years. Leo Sayer, KC and the Sunshine Band and ABBA’s Dancing Queen make the charts. An oil well shoots out of control in the North Sea, creating a slick 45 miles long and 30 miles wide.

1976

1978

Rocky, All The President’s Men, Marathon Man and The Omen hit the big screen. Gymnast Nadia Comaneci of Romania is the darling of the Summer Olympics, while military spending in the world skyrockets to $300 billion a year. Racial violence in black townships outside Johannesburg, South Africa, is the worst in 15 years. The raid on Entebbe; Israeli special forces storm a hijacked airliner in Uganda and rescue all but one of 104 hostages. UK Prime minister Harold Wilson shocks the country by resigning and successor James Callaghan faces a plummeting pound and soaring trade deficit.

Croxley Green Community Association opens its doors having persuaded village residents to part with £1 per brick to build premises. Evita opens. Paul McCartney signs a $20 million recording contract with Columbia Records, Saturday Night Fever hits town and Sid Vicious of the Sex Pistols is arrested in New York, charged with murdering girlfriend Nancy Spungen. The Vatican has a tough time, with three popes in one year, following the untimely deaths of Paul VI followed by John Paul I. The College of Cardinals amazes the world by choosing a nonItalian, Cardinal Karol Wojtola of Poland, who

1974

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1976

becomes John Paul II. The world’s first test tube baby is born in Britain, Liverpool Cathedral is completed after 74 years in the making and the country’s first nudist beach opens at Brighton.

1979 There are 3,025 licensed clubs listed in Scotland, reports Club Mirror. The 1979 general election brings the country’s first woman prime minister, Margaret Thatcher, to power. General Samoza resigns as president of Nicaragua, and the Sandinistas succeed to power, Mother Teresa accepts the Nobel Peace Prize and in December, Soviet forces invade Afghanistan.

1980 Club Mirror launches its free reader legal service, and seven pages of new clubs are listed. A report on the 1980 National Club Show shows Brian Rix and Moira Anderson help to raise £6,000 for Mencap. Police

obtain power to enter clubs without warrant. The first wave of privatisation hits – notably of British Airways – and the IRA revive the hunger strike at the Maze prison. John Lennon is shot to death in New York and Andrei Sakhorov is exiled to Gorky. Gang of Four including Mao’s wife go on trial in Beijing.

Workers seize shipyards in Gdansk. Polish court recognises Solidarity as umbrella union.

1981 Beer sales are down a staggering 21%, attributed to Sir Geoffrey Howe raising duty. Bob Monkhouse is Club Mirror’s Comedian of the Year. Club of the Year for Special Achievement is the Lakeside Country Club, Surrey, cigarettes go up by 4p per pack of 20 and tea is the nation’s favourite drink according to a Water Research Council survey – 37% tea, 13% alcoholic, 12% coffee. Heavy increases in gaming machine duty are imposed by Sir Geoffrey Howe as part of a package to recover revenues lost by the reduction in diesel road fuel duty. Charles and Diana marry and John McEnroe wins his first Wimbledon.

1982 The standard of entries are so high for the Club Mirror Awards that 14 Certificates of Merit are issued that year. The Young Ones shock the old ones on TV, while ET phones home. Culture Club hits the big time, and Ra Ra skirts and leg warmers are all the rage.

Argentina invades the Falklands and Britain recaptures them – 255 British and 1,000 Argentinians die.

Israel returns Sinai to Egypt. A mysterious disease is reported that kills 40% of its victims – AIDS.

1983 100 names are put forward for Club Mirror’s DJ of the Year Awards. The rate burden on clubs grows and the pace of growth is slackening. New sick pay arrangements introduced by the Government cause problems for clubs. Consumption of keg beers grows and sales of bottled beer is on the increase. Margaret Thatcher wins the general election and controversially puts the DeLorean Motor Company into

1979

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CLUB MIRROR – 50 YEARS YOUNG

1984 1988

receivership. The Hitler Diaries are exposed as fraudulent and Korean Air Lines 007 is shot down by a Soviet Missile.

Barbie Dolls surpass in number the American population, and Sylvester Stallone hits the screens with Rambo.

1984

1986

Striptease acts at Jolly’s Night Club, Caergwrle, near Wrexham, are complained about by 105 local petitioners. The Miners’ Strike begins following successful strikes in ‘72 and ‘74. Arthur Scargill becomes a familiar figure as leader of the National Union of Mineworkers. The Grand Hotel in Brighton is blasted by an IRA bomb during the year’s Conservative party conference, taking five lives.

Michael Barrymore is named Comedian of the Year in the Club Mirror Awards. He holds this accolade two years running. Is it because of this he goes on to host Strike it Lucky the following year, his first TV break? A nuclear accident at Chernobyl endangers the USSR and Europe. Challenger explodes 30 seconds after lift-off, and Panamanian army chief Manual Noriega is accused of drug dealing.

The Clay Lane Club in Doncaster hits the headlines when Oliver Reed is laid across a pool table and shaved after calling members ‘northern working class pigs’. Club vice president Tony Lindley tells Club Mirror ‘it was just a bit of fun!’. White label, Whitbread’s low alcohol bitter, is launched on draught. Edwina Currie resigns after saying that most eggs in Britain are infected by salmonella. In Pakistan Benazir Bhutto is elected prime minister and Salman Rushie publishes The Satanic Verses, to be condemned to death by the Ayatollah Khomeini. An earthquake in Armenia kills at least 25,000 people, spurring an international aid effort.

1985

1987

1989

Sam Fox gets her big break, appearing on the front cover of Club Mirror! Posing on a ladder, she is tipped to climb to the top. The miners go back to their jobs, in most cases doomed to early redundancy. Live Aid concerts in London and Philadelphia raise millions of pounds for famine aid in Africa. Soviet Leader Chernenko dies and Mikhail Gorbachev, 54, takes over. In Columbia a volcano erupts killing 25,000.

A £600,000 cabaret club is planned for the Isle of Sheppey and heavy increases in gaming machine duty are imposed. Margaret Thatcher is elected for a third term.

Oliver North takes the fifth amendment in the Contra Investigation, and 338 of 452 accused are convicted in the famous Mafia trial, Polermo, Italy. Rita Hayworth and Fred Astaire die.

Real ale fans are set for the offensive in a bid to protect cask beer from the gravity threat of nitro keg bitters. A survey shows that seven out of 10 clubs now have cable or satellite TV, the highest proportion ever. Europe is transformed. Mikhail Gorbachev relaxes his grip on Soviet Party rule and nationalist and reformist fervour sweeps through Russia, Poland and Hungary.

1983 20 CLUB MIRROR

1985

1986

1987

1988

In Prague, Havel changes from prisoner to president, while in East Germany, Erich Honecker is deposed. On November 9, the German Democratic Republic announces that all citizens are free to travel; the Berlin Wall tumbles. Bloody battles in Romania and dictator Nicolae Ceaucescu and his wife are tried and executed. In China, students join the clamour for change, but demonstrations in Tiananmen Square are suppressed.

1990

1991 The Gulf War explodes onto our television screens.

Terry Anderson, the last US Hostage in Lebanon is released, Slovenia and Croatia declare Independence from Yugoslavia, Elizabeth Taylor marries her eighth husband, Larry Fortensky, and after 13 seasons soap Dallas ends with JR apparently shooting himself (the original assailant was revealed ten years earlier!).

1992

John Major succeeds Maggie Thatcher and leading anti-apartheid campaigner Nelson Mandela is freed from prison in South Africa after 27 years. Boris Yeltsin is elected President of the Russian Federation and the first Moscow McDonald’s opens. Hot pants and mini skirts are back, tent dresses and pant suits are in.

1995

Club Mirror magazine is now £3.25 and incorporates Club Secretary. Mr S. Ferris is classified ad manager and the Manager of the Month competition is now a regular in the magazine. Black Wednesday’s stock market crisis forces the UK out of the ERM, and Miss

Flowers alleges an affair with presidential candidate Bill Clinton. Andre Agassi wins Wimbledon and Mike Tyson is sentenced to six years for rape.

1993 Labour MP Eric Illsley calls for a complete ban on alcohol for drivers, John Smith’s Bitter sponsors the Great Britain Rugby League Team and Famous Grouse sponsors the Scottish Rugby Union.

Budweiser launches the UK Budweiser Basketball League. Linford Christie takes the 100 metres gold at the World Athletics Championship.

1994 Club Mirror’s market report shows that the number one drinks in clubland are Diamond White for cider, Bell’s for whisky, Bacardi for white spirit, Holsten for bottled beer, Carling Black Label for draught lager, Worthington Best for draught bitter and Guinness for stout. Tetley’s Smooth Keg is launched. Barbara Windsor joins EastEnders, Ab Fab is a must and Britpop and Prozac hit the headlines.

1995 Club Mirror runs a Carling competition to win a video of Carling ads, including ‘Sunrise’ – beating the Germans to the sunloungers. A Sun Readers’ poll shows that ‘I bet he drinks...’ is the second most famous catchphrase in the English language after ‘To be or not to be’. Eleven die in a cult nerve gas attack in a Japanese subway, and Timothy McVeigh and Terry Nichols are arrested for the Oklahoma bombing, O. J. Simpson is acquitted of murder and the US space shuttle docks with Russian space station Mir.

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CLUB MIRROR – 50 YEARS YOUNG

1996 A row rages over alcoholic lemonades and Scottish Courage links up with the Institute of Bar Management in a bid to improve training across the club trade. Clubs around the country watch Euro ‘96 to the tune of Three Lions, courtesy of The Lightning Seeds and football-mad comedians David Baddiel and Frank Skinner. Clinton remains US President, a lone gunman in Scotland stuns the country when he murders 16 children, and ‘Mad Cow Disease’ forces the destruction of over 1 million cows. Princess Diana gets £26 million in her divorce settlement, but loses the title ‘Royal Highness’, and Michael Jackson marries LA nurse Debbie Rowe, six months pregnant.

1997 Operators lobby for deregulation of the casino industry, hoping that it can follow in the profitable footsteps of bingo clubs. Men Behaving Badly are still behaving badly, while Ally McBeal and the Teletubbies find TV stardom. Pol Pot surrenders in Cambodia and the Sojourner vehicle roams Mars sending pictures back to earth. The world mourns the death of Mother Teresa, 87, and of Princess Diana who dies in a car crash in Paris. Dolly the cloned sheep hits the headlines, and Mike Tyson bites off the ear of Evander Holyfield in a title fight.

1998

2001 Boy Slim. Radio 1 refuses to play Cliff Richard’s Millennium Prayer, while the country enjoys the Millennium celebrations. The Phantom Menace, The Sixth Sense, Toy Story 2 and Austin Powers: The Spy Who Shagged Me are top earners for the film world.

Suits you Sir ads for Holsten Pils hit the screen, and as part of its Pure Entertainment campaign it also sponsors a tour of the Manic Street Preachers. Barcrest previews Costa Del Cash, Tessa Jowell (health minister) makes her strongest hint yet that she intends to act to curb smoking in all public places, including clubs. Clinton denies sexual relations with 21-yearold intern Monica Lewinsky, and Exxon and Mobil prepare to merge.

2000

1999

2001

NATO forces led by Britain and the United States begin air attacks on Serbia. BBC TV presenter Jill Dando is shot dead and a nail bomb explodes in a Soho pub. There’s a total eclipse of the sun over Britain and Ali G makes his TV debut. Victoria and David become Mrs and Mr Beckham, Prince Edward and Sophie Rhys-Jones marry, as do Zoe Ball and Fat

Tom O’Connor is a huge hit at the Club Mirror Awards. Ariel Sharon is elected as Israeli prime minister and the world is stunned by the sight of the World Trade Centre’s twin towers crashing down.

For the first time ever, the UK has more people aged over 60 than under 16, while square melons are an interesting contribution to the culinary world from

1996 22 CLUB MIRROR

1997

Des O’Connor hosts the Club Mirror Awards at the Celtic Manor. Ken Livingstone, the independent candidate and maverick MP expelled from Labour, is chosen as London’s first elected mayor and the Conservatives take control of 16 councils, winning 592 seats.

1998

Japan.

2002 Paul Daniels and the lovely Debbie host the Club Mirror Awards at the Wintergardens, Blackpool. The industry awaits the final draft of the guidance notes for licensing reform and the timetable for implementation. A devastating year for Palestinians and Israelis, weapons inspectors return to Baghdad and Zimbabwe’s economy is on the brink of collapse.

Britain and the United States advise their citizens to consider leaving India, because of the threat of war with Pakistan. The World Cup takes place in South Korean capital, Seoul. Robbie Williams signs £80m deal and around 400,000 people from across the UK march through central London to highlight the needs of rural communities.

2003 Club Mirror is published by Alchemy Contract Publishing and publishing director is Sean Ferris (who first worked on the magazine in 1992). Smoking bans, ID cards and deregulation of gaming hit the

1999

2000

headlines again and just the belief that you are drinking alcohol can lead to poor judgement and impaired memory, say psychologists. The Hutton Inquiry shocks the nation, and it’s goodbye to Alistair Campbell and Concorde. The European Union says it will impose diplomatic sanctions against Cuba over its human rights record. Saudi Arabia promises to do “whatever it takes” to uphold security after the Riyadh suicide bombings. Thailand’s interior ministry says the death toll from a crackdown on drugs has reached 993 in 24 days. The invasion of Iraq is followed by unrest and a hunt for Saddam, who is caught in the last month of the year. Bob Monkhouse sadly loses his battle against cancer on 29th December. England win the Rugby World Cup.

and 7UP. Carslberg changes its name from Carlsberg-Tetley to Carlsberg UK and Sebastopol Social Club, Sebastopol Cwmbran, is named Britain’s Best Real Ale Club in the prestigious CAMRA (Campaign for Real Ale) ‘Club of the Year’ competition. Club Mirror reports that credit cards and debit cards are expected to overtake cash as the favoured way to pay for goods. The findings of the Hutton report are published. The CIA admits that there was no evidence of weapons of mass destruction before the invasion of Iraq in 2003 and the Republic of Ireland begins its smoking ban. Tony Blair is hit by a purple flower bomb in the House of Commons.

Saddam Hussein’s trial begins. A tsunami hits Thailand on Boxing Day, dominating the nationals.

2004

2005

In February 2004 Club Mirror HQ is launched, Club Mirror and the RMA join forces to host the UK conference for Club Managers and soft drinks on-trade value sales break the £2 billion barrier for the first time, with major player Britvic Soft Drinks contributing a 20% growth over the last year. Carlsberg-Tetley raises its prices for ales and lagers by an average of 4.9%. CCE withdraws all stocks of its Dasani bottled water following health scares. Elsewhere Britvic signs a new bottling agreement with Pepsi and continues as PepsiCo’s exclusive bottling partner in the UK, manufacturing, distributing and jointly promoting Pepsi

The minimum wage rises to at least £5 per hour and Guinness signs a deal worth £20 million to become sponsor of the rugby premiership, ending seven years of sponsorship from insurance company Zurich.

Keri Farish from Maryport, Cumbria, beats over 20,000 contestants to become the champion of the UK’s largest independent karaoke competition, sponsored by Mediatheme, manufacturer of Entertainer Pro, and Fuller’s Brewery launches cask beer ‘Discovery’. New Health Secretary Patricia Hewitt hints at an all-out smoking ban, according to the national press and Sport England’s Clubmark

scheme, which aimed to raise standards in UK sports clubs records 1,000 fully accredited clubs across 20 different sports. Camilla Parker Bowls and Prince Charles are married. Four bombs hit the London transport system killing hundreds and Hurricane Katrina hits New Orleans, damaging land and killing hundreds.

2006 Club Mirror reports that according to the European Union, clubs with both male and female members must ensure that women enjoy the same status and entitlements as men by 2007 or face prosecution. The introduction of Identity Cards (ID Cards) is bought a step closer and reports from the BBC suggest that the government may rise the legal age for buying tobacco in the UK from 16 to 18 years of age. Liverpool City Council becomes the first local authority in the country to allow under 18s to lie about their age in test purchases of alcohol. Tuesday 14 February 2006 was an historic day for the club industry, when MPs voted in favour of banning smoking in all enclosed public spaces, a decision to change clubland forever.

Elsewhere brewing giant Scottish Courage changed its name to Scottish & Newcastle UK and MP for St Helens South, Shaun Woodward, was appointed Minister for Creative Industries and Tourism, with responsibility for licensing. A new industry scheme following on from Club Mirror’s

2003

2002

2003

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CLUB MIRROR – 50 YEARS YOUNG

2007

declares independence from Serbia to mixed international reaction and Radovan Karadzic, Bosnian Serb president during in the 1990s, is charged with genocide.

2009 Club Mirror goes online and Clare Balding wows an appreciative audience at the Club Awards. Drinks companies are busy, J2O re-launches and Carlsberg UK announces a £7m marketing investment in San Miguel.

Recession hits Britain as the economy shrinks at its fastest rate since the war and the MPs expenses scandal angers the country. Manchester United accepts a world record £80m bid for Cristiano Ronaldo from Real Madrid and Michael Jackson's death shocks the world. Slovakia becomes the 16th Eurozone country, and Barack Obama is inaugurated as the 44th President of the USA.

2010

‘Plan for the Ban’ called ‘Fresh Air, Fresh Thinking’ is given room to breath with help from clean air initiative, AIR. The smoking ban comes into force in Scotland. The 2006 FIFA World Cup begins in Germany and Saddam Hussein is executed in Baghdad.

Minister, leaving his position to Gordon Brown. Mike Reid, host of the 2006 Club Awards, sadly dies unexpectedly from a heart attack.

2007

John Smith's unveils its 2008 No Nonsense Racing programme, Manchester is named the friendliest city in the UK and Tony Jacklin swings to victory at The Open, Royal Lytham. Golf clubs benefit from the media spotlight.

Towards the end of the year fears surround the UK banking system. Lehman Brothers bank files for bankruptcy in the US and in the UK HBOS enters into merger talks with Lloyds to prevent its collapse.

Interest rates are cut to the lowest for 57 years, bank shares continue to fall and US stocks slide to a five year low. UK banks receive a £37bn bailout.

Elsewhere, Kosovo's prime minister Hashim Thaci

Guinness launches, on trial bases only, Guinness Red, a new variant which uses lighter roasted barley and Club Mirror begins its coverage on the looming smoking ban, set to start July 1. The Connaught Bingo Club, Herne Bay, Kent celebrates its 40th Birthday and Britain’s oldest employee, Buster Martin, celebrates his 101st birthday with his own brew. Alan Johnson, a BBC journalist is taken hostage while reporting in Gaza City. The smoking ban hits the UK clubs. Tony Blair resigns as British Prime

2007 24 CLUB MIRROR

2008

Steve Rider hosts the Club Awards and Club Mirror's trade events and Beer Festival prove popular with readers. Amongst the many drinks brands stories are Guinness signing a series of rugby sponsorships, a well-stocked walk-in fridge hiding behind a Heineken poster (London) and the launch of the WKD Good Kebab Guide.

An earthquake in Haiti claims 230,000 lives, ash from an Icelandic volcanic suspends flights across Europe and Tony Blair gives evidence at the Iraq inquiry. Alistair Darling cuts stamp duty for first-time buyers and a Conservative-led coalition government with the Liberal Democrats is formed. Club Mirror holds its first Club Associations Luncheon and Awards.

2011

2007

Club Mirror and readers lobby government to have Private Members Clubs and clubs operating under a Club Premises Certificate exempted from the proposed Early Morning Restriction Orders (EMROs) and the Late Night Levy (LNL). John Inverdale hosts the Club Awards to great acclaim and Club Mirror brews its own beer. Newcastle Brown Ale emphasises its Geordie roots, Diageo launches a consumer drive for Smirnoff Flavours and Bulmers announces limited edition Crisp Blend.

Further afield and drama unfolds across the globe with the killing of Osama bin Laden and Libyan leade r

2008

2009

2012 Muammar Gaddafi. The Arab Spring sees successful protests in Tunisia and Egypt and Japan loses 16,000 people to the tsunami. Apple icon Steve Jobs dies.

2012 Club Mirror continues rallying readers when a consultation on Early Morning Restriction Orders (EMROs) and the Late Night Levy (LNL) is issued by the Home Office. Clubs must act, warns Club Mirror.

Chris Hollins hosts the Club Awards to great acclaim, and other crowd pullers at the same venue on the same day include the John Smith's Grand National Trophy, Club Mirror’s Ask the Experts Live and Club Mirror’s Annual Beer Festival. Clubs, suppliers and brands alike get excited about the Olympics, UEFA EURO 2012 and a spectacular summer of sport.

Elsewhere, and Vladimir Putin becomes president of Russia (for a third term), Francois Hollande defeats Nicholas Sarkozy to become president of France and Libyans go to the polls for the first time since the ousting of Colonel Gaddafi.

2010

2013

2013 The end of the escalator tax for beer is announced, Carlsberg rolls out its first cider (Somersby), Club Mirror launches regional trade shows and George Dawson and John Tobin are returned as CIU President and Vice-President respectively for another two-year term. Hazel Irvine proves toast of the town at the Club Awards and the Tetley's Challenge Cup makes its first Club Awards appearance.

Credit rating agency Moody's cuts the UK's AAA rating to AA1, warning of sluggish economic growth, and Canadian Mark Carney takes over as Governor of the Bank of England. The 'Bedroom tax' causes uproar, UKIP gains 139 seats and former Prime Minister Baroness Thatcher dies (87).

Also unforgettable – the horsemeat scandal, the phone hacking trial begins, the skeleton of King Richard III is discovered, Sir Alex Ferguson retires and Andy Murray wins Wimbledon.

Pope Benedict XVI resigns (the first pope to do so since 1415). North Korea plans to expand its nuclear

2011

arsenal despite UN warnings and Syria hits the headlines yet again. Leaked details of the NSA surveillance programme are published and Nelson Mandela, South Africa's ex-president, dies, aged 95.

2012

2013 CLUB MIRROR 25

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CLUB MIRROR – 50 YEARS YOUNG the UN Security Council call for an immediate and indefinite humanitarian ceasefire between Israel and Hamas. The US agree to resupply arms to Israel and provides $US225 million in additional funding for Israel's Iron Dome defence.

Russia formally annexes Crimea. NATO suspends cooperation with Russia and The Council of Europe suspends Russia's right to vote. Russian President Putin signs agreements with China in relation to trade and infrastructure.

Closer to home, and Stephen Hawking claims that Artificial Intelligence could be a “threat to mankind” and spell the end of the human race. The Church of England votes in favour of allowing women to become bishops and Scotland votes ‘NO’ in a referendum deciding whether or not to stay with the United Kingdom.

And on a lighter note: The Guardian newspaper calls 2014 ‘The year the people stood up’, Beji Caid Essebsi is sworn in as Tunisia’s first ever freely elected President, and in Copenhagen chaos erupts after the Swedish Public Employment Service mistakenly invites 61,000 people to a job interview in Stockholm.

2014

2015

2014 The drinks industry toasts George Osborne as he cuts the price of beer and freezes duties on spirits and cider. A ban on below-cost alcohol comes into force and the popularity of electronic cigarettes is causing consternation in terms of defining them. The City of London Corporation ratifies the decision to introduce a Late Night Levy and pub closures hit 31 per week. Germany beats Argentina 1-0 in extra time to win football’s 20th FIFA World Cup in Rio de Janeiro. At the 143rd British Golf Open Rory McIlroy

2014 26 CLUB MIRROR

shoots a 271 at Royal Liverpool Golf Club and Europe wins the 40th Ryder Cup. On the world stage, Human Rights Activist Malala Yousafzai and Kailash Satyarthi win the 2014 Nobel Peace Prize and UN Secretary-General Ban Ki-Moon calls for global action on climate change after warnings from scientists. The World Health Organisation estimates 1,900 people have died from the Ebola virus out of 3,500 infected in Guinea, Liberia, Nigeria, Senegal, and Sierra Leone.

Early in the year the Syrian civil war death toll reaches 130,000, with 4 million displaced. The military stage a coup in Thailand (its 11th since 1932) and

2014

Club Mirror publisher ACP launches Sports4Bars.com, its first pan-hospitality electronic magazine. Club Rugby magazine also joins the portfolio, dedicated to all rugby clubs and officials around the country, and ACP Club Awards’ rugby club finalists appear on BT Sport’s Rugby Tonight programme, explaining their road to success. ACP is also proud to be appointed publisher of the CIU’s illustrious magazine Club Journal and becomes organiser of the Union’s annual Beer & Trade show in Blackpool.

On the entertainment front, Star Wars: The Force Awakens earns a record $US 517m in global ticket sales, second only to Jurassic World’s opening weekend. Adele’s third album sells 5m copies in the US as soon as it goes on sale. Still in the US and 40% of Republicans support Donald Trump to be the party’s next nominee for presidency, according to polls.

Experts, however, continue to dismiss Trump’s chances.

2014

2014

2016

2017

2017 Europe is shocked when masked gunmen kill 12 people in the Paris office of satirical weekly magazine, Charlie Hebdo. Boris Nemtsov, vocal critic of Vladimir Putin, is assassinated in Moscow and Germanwings Flight 9525 crashes in the French Alps killing 150 people when co-pilot, German Andreas Lubitz, deliberately crashed the plane.

2016 ACP continues to launch, with Sports Club Management and the launch of the first ever panhospitality Social Media Awards, designed to recog-

2016

2015

nise those who are busy using social media to engage with customers and members – from clubs and pubs to hotels and restaurants, and from sports resorts to casual dining outlets (see pages 30-31 in this issue).

ACP attends the House of Commons All-Party Parliamentary Group for Non-Profit Making Members’ Clubs as guests of the CIU. This Group aims to support clubs and make their collective voice heard in the corridors of power.

The UK’s Brexit vote takes many by surprise and sees Prime Minister David Cameron resign. Theresa May takes his place. Jeremy Corbyn retains his leadership of the Labour Party, despite a leadership challenge.

Legends Prince and David Bowie die and Guns ‘n Roses Axel Rose performs with ACDC after singer Brian Johnson withdraws because of hearing problems.

Andy Murray wins Wimbledon, the Rio Olympics see the UK shine with 67 medals, and Laura Trott and Jason Kenny marry. Euro 2016 see disappointment for England, Leicester wins the 2015/16 Barclays Premiership and Arnold Palmer dies – R.I.P. The nation enjoys celebrating the Queen’s 90th birthday and Rupert Murdoch marries Jerry Hall.

Apple receives an £11bn tax demand from the European Commission, the US and Russia clash over air strikes on Syria, North Korea undertakes more nuclear tests, the US Presidential elections are still underway and the immigration crisis and ISIS continue to dominate world news.

2016

2016

An interesting year with the repercussions of the Brexit vote still being much debated, 2015’s predictions that Donald Trump would never make it into the Whitehouse prove unfounded and global unrest notches up a gear as North Korea makes its nuclear stance felt.

Bruce Forsyth and Paul Daniels, both one-time presenters of the Club Awards, leave the stage as do Hugh Hefner, Glen Campbell, Fats Domino and Tom Petty.

Roger Federer wins Wimbledon, England wins the Women’s World Cup Cricket and Lewis Hamilton wins his fourth world title.

Latest launches from ACP see Club Football and Club Cricket join the Club Mirror stable. Launched to great acclaim the electronic titles are rammed with facts, stats, previews and predictions as well as top advice on making clubs the best that they can possibly be – from membership management and groundsmanship to better business and staff management.

Club Mirror’s HQ Building the Business is welcomed when it launches. The free advisory service sees clubs making savings on everything from utilities to equipment with no contracts and no obligations involved. A Racing Club is also launched with discounts negotiated for readers’ clubs and their members.

The Club Awards grow out of their Manchester venue and move to Doncaster Racecourse to cope

2017

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2018

2018

with ever increasing numbers. The Awards and Gala Dinner continue to include a Beer Festival and Drinks Reception and welcome club stalwart John Inverdale as its host. All attendees are invited to a free day’s racing on 1 December the day after the Awards. (See pages 15-17 for details.)

Sister title Club Rugby continues to go from strength to strength and works with Club Mirror and BT Sport to invite clubs to join in a live broadcasting of Rugby Tonight.

ACP continues to attend the House of Commons All-Party Parliamentary Group for Non-Profit Making Members’ Clubs and reports on CORCA meetings during the year.

Club Mirror’s 50th Birthday is announced. Being celebrated in 2018, ACP plans a serious of events throughout the year, taking the party out to clubs and promoting clubland with a PR campaign.

2018 – the story so far North Korea’s ceremonial head heads to South Korea, South Africa’s ANC ‘decides Zuma must go’, the Salisbury nerve agent attack sees world leaders condemn Russia, President Trump continues to hit the headlines, including a landmark visit to North Korea and the sacking of the US Secretary of State.

Physicist and cosmologist Stephen Hawking dies, as does author Philip Roth, 1966 World Cup footballer Ray Wilson and, from the world of music, Joe Jackson, Aretha Franklin and Charles Aznavour. In sport, Novak Djokovic wins Wimbledon, England reaches the World Cup semis, Manchester City wins the 2017/2018 Premiership title and Saracens RFC win the Premiership Rugby play-off to take the crown.

Meanwhile, closer to home, Club Mirror cele-

brates 50 years of serving the club sector with yearround activities – from comedy nights to brewery tours, and from racedays to BT Sport’s Rugby Tonight – culminating at the celebration of clubs and clubland at the 2018 Club Awards and Gala Dinner.

Further celebration comes in the form of a brand new up-to-the-minute website providing practical advice, industry insights and fun facts, all designed to boost the club sector still further. Watch out for streaming, video clips and top tips.

Still on Social Media and Club Mirror, Club Cricket, Club Football, Club Rugby and Sports4Bars.com practice what they preach, steaming ahead with tweeting and sharing industry information as well as re-tweeting readers’ club news.

Also, watch out for a new website and twitter account for hsma.biz – our Hospitality Social Media Awards. Meanwhile, all of our electronic titles continue to hit the spot, reporting on everything from legislation and licensing, to sports events and business-building concepts.

On the topic of Awards, in addition to the Club Awards (27-years strong), watch out for new big launches in 2019 – the Golf Awards and Rugby Awards. Big news and hot topics. Interest in the 2018 Hospitality Social Media Awards is escalating rapidly and expect to see a lot of interest from cluedup suppliers plugging into this unique pan-sector event.

The team continues to work with and across

club associations and prints its annual Associations A-Z, providing information, interviews and insights into those helping clubs to maintain and build their business.

On the business building theme, HQ Building the Business speeds ahead with savings on all aspects of club business. The what’s-not-to-love no-contract, no-cost service continues to appeal to savvy clubs keen to improve their bottom line and increase efficiencies with free expert advice.

The Racing Club sees record numbers of clubs heading out to the tracks for a great day out – not least to Doncaster Racecourse where Club Awards finalists and guests are welcomed to the first day of Winter racing.

Out and about in the industry sees the team roaming the country on location reports –Wales, Northern Ireland, the South-West, Tyne-and-wear and Yorkshire to name but a few – while the Club Awards judges have their work cut out with a record number of entries to the 2018 Awards.

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ALL THINGS LICENSED LEISURE

Clubhouse Europe Buying Group Beer+food – page 22 Knock, knock, knock

MDPs 2018 – full programme announced Time to shine – enter the 2018 Club Awards

The dangers of selling smuggled tobacco goods

Is it in good spirits?

What’s next for the PPS market?

WIN!

Enjoy outdoor eating No Worries style with a Foster’s Outback BBQ set

How brewers are fighting back on a dining table near you

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Welcome to the finnish line – golfing life in Finland Recruitment – hire for passion, train for skills

Fifty years on

Enter the Social Media Awards

Audience Takeover! Club Rugby readers enjoy a night out at BT Sport

using this QR code

Battle of the Brands Which brands will boost trade behind your bar?

Summer Tours England, Ireland and Wales head South Awards Could you be our Rugby Club of the Year?

Celebrating clubs across the UK HQ • BUIL DING THE BUSINESS • BREXIT • TIPPING

Could you be our Sports Club of the Year?

Diversification – a whole new ball game

See inside for details.

HQ Building the Business – free cost reviews

Health and safety – latest legislation Groundsmanship – dealing with drought

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2 0 1 8

Thanks to all our 2018 Club Awards Sponsors

Sponsors, we salute you!

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AT T HE HEA R T O F T HE C O MMU N I T Y

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AT T H E H E A R T O

Club Kitchen

Recipes for rugby showdown

Club Mirror Awards And the winners are...

Club Mirror HQ

2005 – resolutions or revolutions?

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ALL THINGS LICENSED LEISURE

CLUB REPORT Sound business advice for club professionals

2018

Knock, knock, knock

The dangers of selling smuggled tobacco goods

SPORTSCLUB MANAGEMENT ISSUE 2

Is it in good spirits?

What’s next for the PPS market?

WIN!

Beer+food

Enjoy outdoor eating No Worries style with a Foster’s Outback BBQ set

How brewers are fighting back on a dining table near you

Premier League 2018/19 Preview of all the action Could you be our Football Club of the Year 2018/19?

Use this QR code to enter.

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Fifty years on

Celebrating clubs across the UK

House of Commons party – join us Top revenue generating ideas for football clubs Hospitality Social Media awards – enter now

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Audience Takeover! Club Rugby readers enjoy a night out at BT Sport

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Battle of the Brands Which brands will boost trade behind your bar?

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CLUB LAW

Clubhouse Europe Buying Group – page 22

HQ • BUILDING THE BUSINESS • BREXIT • TIPPING

MDPs 2018 – full programme announced Time to shine – enter the 2018 Club Awards Welcome to the finnish line – golfing life in Finland Recruitment – hire for passion, train for skills

Could you be our Sports Club of the Year?

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Positive perspectives for 2018 Club Mirror’s annual guide with expert advice for the year ahead

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CLUB MIRROR 29

CLUB PROFILE

The King’s Heath Cricket Club team sporting club blazers circa 1926.

1940s: The club's team prepares to take to the pitch.

Congratulations and celebrations – 150 years in the making Here at Club Mirror we’ve been busy celebrating our 50th anniversary. And at three times our age, Kings Heath Cricket & Sports Club in Birmingham has also been in party mood, marking its 150th anniversary with a series of special events.

I

t was an eventful year in 1868. The first Trades Union Congress took place in Manchester; the world’s first set of traffic lights was installed in Westminster and illustrious Antarctic explorer Robert Scott was born.

Meanwhile, in a village some five miles south of Birmingham, a group of sportsmen came together to form a club which endures to this day: Kings Heath Cricket Club. The club’s official history notes the particulars of that first get-together: “In June 15 of 1868, a meeting was held and it was decided to form a cricket club among the young men living in or near the village. The rules forbade all improper language as well as irregular conduct and are framed with the intention of keeping the club orderly and, as far as possible, self-supporting.”

Now, 150 years later, Kings Heath Cricket & Sports Club (it became an all-sports club in 1927), is proudly marking the anniversary of its formation with a series of special celebratory events.

“It really is a special milestone for the club” says

32 CLUB MIRROR

Club Manager Peter Hunt who has worked at the club for the past 30 years. ”The key event was the Cricket Festival Week in July which saw events held every evening for a whole week, kicking off on the Sunday with a Family Fun Day and then the various age group teams playing matches on Monday, Tuesday and Thursday as well as a senior Twenty20 game on Wednesday night.

“On the Friday, we had an ‘All Stars Cricket’ night which is something we do in conjunction with the ECB which aims to give five to eight year olds an introduction to the game and that saw a fantastic turnout.

“It culminated the following weekend with a match and then the wine and cider festival on the Saturday where we launched our own special range of wines which bear the club logo on the label. Our plans for the day actually had to change to fit in with England’s World Cup quarter-final which took place that afternoon.

“The two captains agreed to start their match ear-

lier and then had a longer break for tea to watch England and then resumed the game following the final whistle. After their game was finished the players joined in with the wine and cider festival and we had a great night.”

The final event of Festival Weekend was a KHCC XI v Chairman’s XI on the Sunday, followed by a barbecue.

We also held a Golf Day and Quiz Night.”

During the past few months Peter has spent a significant amount of time sifting through the club archive to pick out some key pieces of memorabilia that has accumulated during the century and a half that the club has existed and putting them on display for current members.

“We have a storeroom at the top of the club which is packed with artefacts from over the years, including photographs, scorebooks and the like. Included in that are team portraits of every single 1st IX since 1868,” says Peter.

There’s also a book which was published in 1947 which is a history of the club from 1868 to 1947 and

150 Ladies were invited and pampered on ladies day once a year.

C.C. Illingworth who captained the club in 1913 was killed in the Somme in 1916. His portrait has hung in the club since 2014 commemorating the 100 years of the 1st World War.

The men's dinner, circa the late 1950s.

Sporting spectators enjoy 2018's extraordinary summer (left). The club's junior section provides coaching and matches for over 230 boys and girls all year round. which gives the background to the founding of the club.

“It’s fascinating to see the evolution of the club from those days to becoming a multi-sports club,” he says.

You would imagine that those far-off founding fathers would approve of how the club – now occupying a seven-acre site – has developed over the years with cricket now joined by squash, tennis, bowls, hockey, snooker, darts and football, not to mention a thriving social scene for the club’s 700plus members.

The Kings Heath Cricket section remains one of Birmingham’s most renowned clubs with four senior sides playing each weekend, women’s softball cricket on a Friday evening and a thriving junior section which provides coaching and matches for over 230 girls and boys all year round.

The club’s outstanding sports facilities across the board are complemented by the club’s excellent (and award-winning) bar and catering operation with the social dimension bringing all the various sections together on a regular basis for excellent drinks and food.

“Every Thursday we hold a Club Night which is always very well attended,” says Peter. “We do a club draw where you have to be present to win it – if you’ve gone home before the draw we do a redraw or roll the prize over. We also do Play Your Cards Right and a raffle.

“We’ve also started doing ‘Find The Joker’ where

you have a pack of cards which are each put in a numbered envelope. It’s £1 a go and you have a go to find the one Joker. We also did a similar thing during the World Cup with envelopes containing all the flags of the competing World Cup nations with the winner picking out the England flag.

“We also had ‘spot’ prizes for other nations. For example, Spain was a bottle of Rioja and Brazil was a shaving kit so you could give yourself a ‘Brazilian’!

The England flag proved elusive and when it was eventually won the prize was £225.

“The World Cup was a real success story for us with great attendance for the England games, particularly in the knockout games. We took over £3,000 just on the semi-final night alone and we were rammed for the other games too.”

The club has won many awards over the years – including at the Club Awards – and is included in CAMRA’s Good Beer Guide thanks to its cask ale offer which sees two regular beers and three guest ales always available.

“We have a very good relationship with our main cask ale supplier, Wye Valley Brewery,” says Peter.

“Our staff go to the brewery for a day’s training so that they can understand the product and how to keep it really well. It means the club’s cask ale offering is second to none and we allow visiting CAMRA members to come in 10 times a year on production of their card.”

The club commissioned own-label wine to celebrate its 150th.

In recent years, the club has made a major effort to encourage people to use the club’s facilities during the day and take advantage of the excellent food on offer.

“We’ve also continued to boost our daytime trade by encouraging more people to use the lounge which has been refurbished to make it a more flexible space,” explains Peter. “The space was very inflexible before because we had boothtype furniture so if you had a table of several people it was hard to accommodate them. After the refurbishment, it’s brilliant as you can move things around to accommodate different-sized parties.”

Coupled with that, the club has invested in a new coffee machine. “We now have a bean-to-cup machine that produces a range of excellent coffees.

It’s very important to us given the continuing rise in the ‘coffee culture’ in the UK at the moment,” he says.

A new lounge also means that the club can continue to build on bringing people into the club during the day, particularly young mothers. “We have a range of classes and community groups which means that mums can come into the club to meet their friends and they can all bring their babies and children with them and have a drink and something to eat,” says Peter. “We also do very well with private functions and our two function rooms are booked up for many months in advance which is another valuable income stream for the club.”

The quest to keep on improving the club continues with a new state-of-the-art till system set to be installed in the near future, something that will make the club’s bar operation even more efficient.

It’s clear that when the original members expressed their hope in 1868 that the new club would “afford amusement to the youth of the village, pleasant occupation for their leisure hours and healthy recreation”, they couldn’t possibly have envisage just how the current custodians of Kings Heath Cricket & Sports Club would have surpassed that initial mission statement in so many aspects.

CLUB MIRROR 33

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Knock, knock, knock

The dangers smuggled of selling tobacco goods

Is it in good spirits?

What’s next PPS market? for the

Beer+food How brewers

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Enjoy outdoor eating No Worries style with a Foster’s Outback BBQ set

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OKTOBERFEST

A right royal occasion Beer could be the solution to those tricky Brexit negotiations, according to a man who knows a little bit about both beer and power. Matt Eley reports.

Prince Luitpold of Bavaria,(fourth from right) at Windsor Racecourse’s Oktoberfest where Kaltenberg lager was very much in evidence.

P

rince Luitpold of Bavaria was recently in the UK to attend an Oktoberfest-themed race day at Royal Windsor Racecourse, sponsored by his very own Kaltenberg lager.

The brew is distributed in the UK by Marston’s Beer Company (a racecourse partner and longterm Club Awards sponsor) and, according to the Prince, could have a role to play in Brussels.

He said: “I think sometimes it would be good to get them round a big beer table, give them one litre of beer each first and then let them talk and make it a little more relaxed. That way they could solve problems rather than make problems.

“Have a little beer, get down to earth and have a reasonable solution rather than think ‘how can I make a solution that bugs my enemy party most’.”

Prince Luitpold is from the House of Wittelsbach, that ruled in Germany from 1180 to 1918. The family has been involved in brewing for 750 years and introduced Reinheitsgebot, the German Beer Purity Law, which means beer can only be made from three ingredients – water, hops

and malted barley.

He added that he does not consider brews that are infused with other ingredients, such as ginger or chocolate, to be beers at all.

“You can ferment many things to a drinkable liquid and I don’t have a problem with having brews of all kinds of things but I have a slight problem calling it beer. If you have a wine you don’t necessarily want a mixture of fruit, wine and tea and call it wine. The same with beer. It is a different product at the end of the day. They are brews and they are craft brewers not craft beer brewers.”

However, he believes that the growth of the craft beer movement has had a positive impact in areas that have, until recently, not had their own local breweries.

“I think it is a very good idea where the beer market has stalled and has been dominated by one or two leading companies,” he said, adding that the array of brewers producing different styles ultimately helps to lead drinkers to products such as Kaltenberg. “If you have more awareness and vari-

ety, there’s more people who want to have the real stuff. Rather than having a Bavarian-style, dark weissbier, brewed in Oregon, they would like to go for a true Bavarian dark beer. It’s a gateway and it’s opening the opportunity.

“If I want to criticise one thing about many craft brewers, it is they want to make a beer that is different and a large number are rather undrinkable so you wouldn’t want another one and that, I think, is wrong. You can do things that are experimental but I think at the end of the day you should produce something that should be enjoyed!”

The Oktoberfest celebrated German heritage and included a tented Biergarten with traditional Bavarian Biers, Bratwursts, Bavarian dishes and German folk music.

• Kaltenberg will be appearing at the 2018 Club Awards, courtesy of Marston’s.

For more thoughts on Brexit visit pages 50-51 in this issue. For October’s Industry Report on beer visit pages 48-49

CLUB MIRROR 35

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HQ BUILDING THE BUSINESS

HQ BUILDING THE BUSINESS

The issue of tips has been a controversial one for many years. As far back as 2003 food venues were being investigated in regard to their handling of staff tips and service charges. Now, following a Call for Evidence in 2016, the Government has announced plans to implement relevant legislation at the ‘earliest opportunity’.

Also: with Christmas just a sleigh-bell away, Drinkaware offers insights on how to keep members safe and how to train staff on dealing with the over-enthusiastic festive drinker.

Minimising ‘alcohol harms’ over the festive period

A

lcohol education charity Drinkaware is urging clubs and operators to create an environment where customers can have a great time, while minimising the risk of alcohol related harms during the festive period.

Drinkaware Director of Business Development & Partnerships Rommel Moseley said: “Raising a glass of seasonal ale or festive fizz is part of the Christmas and New Year celebrations for many people and most of them will enjoy alcohol responsibly.

“However, the sheer number of people coming into clubs, pubs and bars over the festive season inevitably means a heightened risk of alcohol harms.

Responsible operators will tackle this by both helping their customers to drink in moderation, and being alert and ready to support those who may be vulnerable after drinking too much.

“It’s also important to look after designated drivers and make sure they enjoy their visit as much as the rest of their group. With the huge choice of interesting soft drinks and great tasting no-alcohol beers now available, catering for drivers, and others who choose not to drink, has never been easier.”

Drinkaware can support operators with a range of tools, including its Drinkaware Crew training, an elearning programme for staff, and downloadable posters.

“Our e-learning programme helps staff to recognise and support customers who may be vulnerable after drinking too much, and it supports other schemes around customer safety, such as Ask Angela. Operators should ensure staff are trained on any new initiatives ahead of the busy festive season.”

Drinkaware tips for reducing festive alcohol harms • Stock a good selection of soft drinks for those who choose not to drink alcohol, including designated drivers. If members have a choice of soft drinks, they are more likely to substitute them for an alcoholic drink at intervals during the evening, which will help to limit their overall alcohol consumption.

• Include no or low alcohol options on your drinks list. Drinks that are low in alcohol don’t have to be low on taste and many brewers have focused on the lower alcohol sector lately, producing flavour-

38 CLUB MIRROR

Food slows the absorption of alcohol, so members are less likely to become vulnerable as a result of drinking too much, too quickly. ful beers with lower ABVs. • Review your wine offer. Choosing house wines that sit at the lower end of the ABV scale will help members to reduce their alcohol intake. Similarly, offer wine in a 125ml serve and make customers aware this size is available.

• Serve food for the same hours as you serve drink, or as close as possible. Food slows the absorption of alcohol, so members are less likely to become vulnerable as a result of drinking too much, too quickly.

• Make it very clear that you will not serve alcohol to customers who are drunk, or who are attempting to buy for a drunken friend, both of which are against the law. Drinkaware and the British Beer & Pub Association have produced a ‘Can’t Get Served’ poster to communicate this to customers, downloadable free from the Drinkaware website.

Training for staff Drinkaware’s Alcohol Vulnerability Awareness e-

learning course gives customer-facing staff the skills and knowledge to identify alcohol-related vulnerability and support customers at risk from harm.

The course helps staff to understand what vulnerability means, how to spot customers who are vulnerable to harm after drinking, and gives practical advice on how to support them. It includes scenarios with different types of vulnerable customers, including victims of drunken sexual harassment, to illustrate the appropriate responses to each, and asks questions after each of the three modules. Staff have to score 70% to pass the course.

The Alcohol Vulnerability Awareness course was created following the success of Drinkaware Crew training which has now been delivered in 21 areas across the country. While Drinkaware Crew is recommended for larger, 500+ capacity venues, the elearning programme can be used to train staff in smaller outlets.

• www.drinkaware.co.uk

Stafftipping–legislation Staff tipping hit the headlines earlier this month as the Government unveiled plans to implement legislation on the issue at the ‘earliest opportunity’, reports Michelle Perrett.

T

he Department for Business Enterprise and Industrial Strategy (BEIS) unveiled its intention to ensure that tips left for workers go to them in full without deductions. While BEIS did admit that most employers do act in good faith it said there was evidence pointing towards poor tipping practices ‘including excessive deductions’.

It said the legislation would give consumers the reassurance that the money they leave to reward good service was going to the staff as intended.

The whole issue of tips has been a controversial one for operators for many years. It was as far back as 2003 when the Inland Revenue, as it was called, set up Project Gourmet to investigate food venues for their procedures of dealing with staff tips and service charges.

This latest focus on tips goes back to 2015 when media reports accused a number of restaurant chains of holding back some or all of the tips for staff.

The Government called for evidence with a consultation launched in May 2016. In the consultation document the minister in charge at the time Sajid Javid said: “Like many of us I was surprised to learn of claims that some employers, including some of our most well-known high street chains, were acting unfairly when it came to discretionary payments for service.”

He highlighted the media reports, which pointed to practices such as employers charging an administration fee for handling discretionary payments or even keeping the payments.

The consultation asked for evidence of employers charging an administration fee for handling service charges; employers keeping the whole of a service charge, and employers charging workers a fee based on table sales. It also requested evidence regarding the current levels of transparency afforded to both consumers and workers.

It was here that the trail went cold as the hospitality industry waited two years for the results of the consultation.

There was some heavy criticism for the Government’s lack of action on the issue. In July this year ministers were accused of breaking their promises to low-paid workers after a freedom of information request made by The Independent Newspaper found little action had been taken by the Government.

But the surprising announcement from BEIS earlier this month saw some raise concern about the legislation being an unnecessary burden on the sector.

Trade association UKHospitality, which represents 700 companies, claimed it was another burden

The Department for Business Enterprise and Industrial Strategy intends that tips left for workers should go to them in full without deductions. and said there was no evidence that further legislation was necessary.

“The hospitality sector took immediate voluntary action to improve transparency and address concerns around the treatment of tips when the issue was first raised,” said UKHospitality chief executive Kate Nicholls.

“UKHospitality and Unite have developed an industry Code of Practice which deals with the fair distribution of tips among all staff, not just waiters.

As a result, best practice has been widely promoted across the sector.”

She said that some smaller businesses might retain a small proportion of tips to cover the costs of credit card charges and processing payments. But this was a small amount and the practice had been approved by Unite.

This view was supported by Casual Dining Group, owners of brands including Café Rouge and Bella Italia, who also came out against the move calling the comments from the Government ‘inaccurate’ and ‘ill-informed’.

“Our staff keep 100% of cash tips, and 97.5% of credit card tips, after a 2.5% administration charge to cover credit card and banking administration charges,” a spokesman said.

“Our staff are at the heart of our business, and are well paid. Our policy on tips is in line with government sponsored guidance issued in 2009 and which was approved by Unite and HM Revenue and Customs (HMRC).”

While clubs were not caught up in the media frenzy at the time any regulation could have a potential impact on operations.

However, the Golf Club Managers’ Association

(GCMA) said it backed the Government move.

“The GCMA is in favour of the proposed regulation as it only serves to formalise what we believe every golf club should be doing,” said Jim Cunning, golf management adviser and researcher at the GCMA. “The GCMA will not condone any club who does not pass the full value of tips received to their staff.

We are not aware of any clubs, that are members of the GCMA, who do not pass on all tips to their staff and are therefore confident that any new regulation will have no effect on future operations.”

Unite, the union which has campaigned for staff to keep 100% of tips says ‘the devil will be in the detail’.

“This step in tackling tipping abuses has been a long time coming and is in no small part down to the determined campaigning of Unite and its members,” Unite regional officer Dave Turnbull said.

“Unite will be seeking assurances from ministers that the legislation the Government introduces truly delivers fair tips for some of the lowest paid workers in the UK and that it is done so in a timely manner.”

HMRC advice: • There is a voluntary code of practice on tips that was published by the Government in 2009.

• From 1 October 2009, service charges, tips, gratuities and cover charges were no longer used to make up national minimum wage pay.

• If an employee receives cash tips directly from a customer, they should pay tax on them but not National Insurance.

• If the employee does not fill out a tax return then HMRC will estimate tips based on information from the employee or employer.

• If an employer pays tips to the employee directly they are responsible for making sure income tax is paid through PAYE. • If tips are pooled together and shared out this is called a ‘tronc’. The person who looks after it is called the ‘troncmaster’ and they are responsible for making sure income tax is paid.

• If the employer decides how the tips are shared out, National Insurance is due as well as tax.

• If a service charge is voluntary the employee must pay tax and National Insurance in the same way as for tips.

CLUB MIRROR 39

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HQ BUILDING THE BUSINESS

Legal Eagle HQ BUILDING THE BUSINESS

S

ince 2014 there have been five mandatory licensing conditions. Three of the conditions apply to all premises licences and club premises certificates which authorise the supply of alcohol for consumption on the premises. The additional conditions apply to those licences and certificates which authorise the supply of alcohol for consumption both on and off the premises.

The “responsible person” must ensure compliance with the mandatory conditions. A “responsible person” is defined as: • In relation to licensed premises: – The holder of the premises licence.

– The designated premises supervisor.

– Any person aged 18 or over who has been authorised by the holder or supervisor to approve the sale or supply of alcohol by a person aged under 18.

• If a club premises certificate is in force – any member or officer of the club present on the premises in a capacity which enables them to prevent the supply of alcohol.

It is not necessary for the mandatory conditions to be physically included in a premises licence or club premises certificate; they are treated as applying to every relevant licence or certificate since the conditions came into force in 2014.

The three conditions which apply to premises licences and club premises certificates which authorise the supply of alcohol for consumption on the premises are summarised below.

Irresponsible promotions The responsible person must ensure that staff do not carry out, arrange or participate in any irresponsible promotion, where the promotion is carried on for the purpose of encouraging the sale of alcohol on the premises. An irresponsible promotion is one of the following activities: • Drinking games – any game or activity that requires or encourages individuals to drink a quantity of alcohol within a time limit, or to drink as much as possible within a time limit or otherwise, is prohibited. This does not include any “drinking up time”.

• Large quantities of free alcohol or at a fixed or dis-

40 CLUB MIRROR

This month Club Mirror’s Legal Eagle examines three mandatory licensing conditions which impact on all premises licences and club premises certificates which authorise on-premises alcohol consumption. counted price – the provision of unlimited or unspecified quantities of alcohol for free or at a fixed or discounted price is prohibited if there is a significant risk that such provision would undermine one of the licensing objectives.

• Prizes and rewards – the sale, supply or provision of free or discounted alcohol or any other item as a prize to encourage or reward the purchase and consumption of alcohol over a period of 24 hours or less, is prohibited if there is a significant risk that such provision would undermine one of the licensing objectives.

Any game or activity that encourages individuals to drink as much as possible within a time limit is strictly prohibited.

• Promotional material – the sale or supply of alcohol in association with promotional material (such as posters and flyers) on, or in the vicinity of, the premises is prohibited if it can be reasonably considered to condone, encourage or glamorise anti-social behaviour or refer to the effects of drunkenness in any favourable manner.

• “Dentist’s chair” or similar activities – activities that involve alcohol being poured directly into the mouth of the customer by members of staff are prohibited unless they relate to a person who is not able to drink without assistance because of a disability.

Drinking water Free potable (drinking) water must be provided to customers on request where it is reasonably available.

Small measures If the following drinks are sold or supplied for consumption on the premises they must be available in the following measures: • Beer or cider – half pint.

• Gin, rum, vodka or whisky – 25 ml or 35 ml.

• Still wine in a glass – 125 ml.

In addition, customers must be made aware of the availability of small measures by including details of them on menus, price lists or other printed material which is available to customers on the premises.

If a customer orders one of the drinks mentioned above, but does not specify the measure, they must be made aware that the small measure is available.

This condition does not apply to drinks that have been made up in advance ready for sale or supply in a securely closed container.

The remaining two conditions apply to premises with a licence or certificate that authorises the sale or supply of alcohol for consumption on or off the premises.

Customers must be made aware of the availability of small measures.

Age verification An age verification policy must apply to the premises in relation to the sale or supply of alcohol.

The policy must require, as a minimum, that individuals who appear to be under the age of 18 years of age must not be served alcohol unless they are able to produce appropriate identification on request.

Identification which is accepted as proof of age must bear the holder’s photograph, date of birth, and either a holographic mark or ultraviolet feature.

Examples of acceptable identification include passports, photo card driving licences, military identification or proof of age cards which carry the PASS (Proof of Age Standards Scheme) hologram.

Best practice schemes such as “Challenge 21” or “Challenge 25” can form part of an acceptable age verification policy.

All relevant staff must be made aware of the existence and content of the age verification policy which applies at the premises.

The supply of alcohol at the premises must be carried on in accordance with the age verification policy.

Sale of alcohol below permitted price Alcohol must not be sold or supplied for consumption on or off the premises for a price less than the permitted price.

The “permitted price” is calculated by reference to the amount of duty plus VAT. Detailed guidance on how to make the calculation and the calculator to determine permitted prices for each product are available on the Gov.UK website: https://www.gov.uk/government/publications/banning-the-sale-of-alcohol-below-the-cost-of-dutyplus-vat-march-2015 As their name suggests, the conditions are mandatory and it is essential to ensure compliance

with them. Failure to comply with any condition attached to a licence or certificate is a criminal offence, which on conviction is punishable by an unlimited fine or up to six months’ imprisonment. In addition, or as an alternative, breach of a condition may lead to the premises licence or club premises certificate being the subject of a review application.

CONTACT DETAILS Fraser Brown Solicitors 84 Friar Lane, Nottingham NG1 6ED e. dlucas@fraserbrown.com t. 0115 959 7139 mob. 07973 899398

CLUB MIRROR 41

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HQ BUILDING THE BUSINESS

Let’s get digital Do you know your hashtags from your hash browns? Or your key words from your key customers? If the above sounds like gibberish to you then a trip to one of BT Sport’s Digital Garage events with Google could have been in order.

I

n case you missed it, BT Sport teamed-up with Internet giant Google this year to help club owners get to grips with how digital can bring in new business and keep you connected to current customers.

Those who attended the events at major sporting venues up and down the country got tips on everything from search engine optimisation to building a website and making the most of social media channels such as Facebook, Twitter and Instagram. They were also given help on how to promote sporting fixtures using BT Sport’s free digital assets and point of sale materials (available from www.btsportbusiness.com).

On top of that, each event was attended by a sports star who discussed their experiences both on the field and in dealing with the opportunities and challenges that have arisen with the advent of social media.

Ireland and British & Irish Lions legend Brian O’Driscoll joined the session at the Kingspan Stadium in Belfast. With nearly one million followers on Twitter and 275,000 on Instagram, it’s fair to say he knows a thing or two about online engagement.

And he had one very important tip for club users who contemplate posting late at night.

“I find that social media is worth turning off after five drinks. I have looked back from the night before sometimes and thought ‘someone’s hijacked my Twitter account here!’ It can be dangerous to drink and tweet and I have probably done it a couple of

Ugo Monye

42 CLUB MIRROR

Brian O’Driscoll in Belfast with attending licensees. times where I have regretted it. Ultimately that screenshot will come back to haunt you.

“Social media is a really weird one because you see a lot of narcissism and ego but it’s a necessary evil at times to promote yourself and the best of your business,” he said.

He added that he generally keeps the tone light on social and finds that behind the scenes coverage when he is broadcasting often gets a great response.

“You post some of that stuff behind the scenes and sometimes that can be gold. We are in a very advantageous position and that is what people are looking for these days; something a bit different and a bit quirky.”

Google’s experts say that this too can work for venue operators, as customers like to see Facebook Live or Instagram Story clips of things such as a perfect serve, changing a barrel or simply staff having fun.

It can help them feel in touch and closer to the venue when they are not there and potentially more likely to visit again soon.

Speaking at Old Trafford, footballer-turned-pundit Robbie Savage echoed the point that it is never a wise idea to “drink and tweet”. He also said that persistence plays an important part in making a mark on social media.

“If you tweet about a game and nobody turns up

you have just got to be relentless. I am, to the point where I bore myself! But I am giving myself the best opportunity to be successful on social media,” said Robbie.

The Saturday Morning Savage host, who has 1.7m Twitter followers, said clubs can connect with customers in the same way he does with viewers.

“It is great to engage fans who are going to interact with your show in a positive way. Instagram Stories is huge to let people know when, where and what shows you are involved in.

“It’s the same for pubs and clubs, promoting where you are, what times games are on, having little competitions and discounts. Even if you have only got 10 people in, put them in a corner to take a photo and make the place look busy. Nobody wants to go somewhere with nobody in it.”

However, he said you also have to learn to “take the rough with the smooth” when it comes to social media.

“When I tweeted I was coming out here the first reaction I got from someone was ‘If I was trapped on a desert island with Robbie Savage and a packet of Hobnobs I’d eat him and talk to the Hobnobs’!”

Ugo Monye, the former Harlequins and England wing, said he has a very simple way of dealing with abuse on social media. This can be a problem for both

Five top tips from BT Sport Digital Garage Couldn’t make it to a Digital Garage event? Fear not because Club Mirror could, and here are a few online offerings that we picked up to help you make more of your digital marketing.

1. Key words What words are most associated with your business? If it’s things such as ‘live sport’ or ‘great beer’ then they need to appear on your website and social media channels to help you appear higher in relevant searches.

2. Mobile friendly Most people are likely to search for you on a smartphone so how does your website look in that format? It should be ‘responsive’ which means it will fit to whatever screen is being used.

Old Trafford

3. Reviews are good news Well, they can be a pain too but the more reviews you have the more visible you will be on searches. The way you respond to reviews is important here.

4. Google My Business Claim your business on Google here www.google.com/business. Update your listing and ensure that information online about you is correct and controlled by you.

Robbie Savage those in the public eye and for businesses who face scrutiny, sometimes unfairly, from customers.

“If it is a genuine difference of opinion I’ll engage because the world is about opinions,” said Ugo. “I’m paid to give mine. It isn’t always the right one and I like hearing the other side to the story. But when it is just abuse, just block and get rid.

“The moment you think [about posting] and are not sure, is when you don’t do it,” he said.

The BT Sport pundit added that it’s important to use social throughout the week rather than just immediately ahead of an event. This applies equally to clubs showing live sport or hosting events as it does to broadcasters.

Ugo said: “The great thing about social media for most people is it enables you to engage with a bigger audience. I would feel a little bit cheated as a customer if you just say ‘hey tune in at 2.30pm’. You want a conversation throughout the week.

“You should let people know what you are doing. I think short videos are great. For me that might be while I am out and about interviewing people at training grounds. It’s about letting people into your life and sharing that experience as you build up to the main event, which for me is often Saturday afternoon.”

Scores of club operators benefited from the ses-

sions, which were also held in London, Cardiff, Edinburgh, Bristol, Newcastle and Liverpool.

Peter Casey, secretary of The Royal Air Force Association club in Birkenhead, attended the opening event at Liverpool’s Anfield stadium.

He said: “We wanted to learn how to get on Google and get our site noticed so we can attract more mem-

5. When to post?

Plan your social activity as part of day and use analytics – available from the likes of Google and Twitter – to see when your customers are likely to be online and when they engage.

bers and raise our profile within the community.

“People don’t communicate much these days except by social media. Obviously, this is the future and as we move more and more with technology the future is in these social media sites.”

CLUB MIRROR 43

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rom utilities and energy savings to procurement and financial services, HQ Building the Business works with your club as a surrogate head office, helping you to boost club business. And by working with carefully selected club-supporting partners and suppliers, HQ Building the Business will save you valuable time and resources in the quest to save your club money, freeing up you and your committee to run an even more efficient club.

You’re just three steps away from saving money.

Step 1 Free no-obligation audit – just call us or email us.

Step 2 Following our audit and discussions, if we believe we can help your club we will source the best deals available.

Frequently Asked Questions Q. How does it work?

A: It starts with a free and confidential audit of your club in those areas where you would like to find savings and efficiencies. This could be anything from utilities to phone bills and from food to club equipment.

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suppliers we need to prove the value of a club to their business, but if we can help we will.

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A. We’ve been working in the club sector for over 30 years in various roles. The launch of HQ Building the Business is the culmination of many years working with clubs and suppliers, from brewers and telecoms suppliers, to energy and water companies.

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General Manager of Gallagher Premiership Rugby contender, Worcester Warriors “My role is very much to ensure that the support mechanisms of an efficient stadium and business are in place. I’ve worked with David and his team to assist in delivering savings across the business at Worcester Warriors and I am delighted to recommend the team on a professional as well as personal level.

Energy has been one of the biggest projects, and this procurement is delivering significant short and long term savings. There are plenty of people out there who claim they can do this; this team can.

A large part of my role is about getting things done efficiently and effectively, hence why I value the straight talking, efficient and short sharp presentation of results. No fuss, no salesmanship, just a host of opportunities followed up by appropriate and helpful assistance to deliver the chosen projects; make the most of them.”

• www.warriors.co.uk

46 CLUB MIRROR

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LIVE SPORTING FIXTURES FROM

The best of Wednesday, November 7, 8pm – BT Sport

UEFA Champions League: Juventus v Manchester United Action from Turin as United go on the road for this Champions League tie against Juventus. The visitors will have to significantly improve their form if they are to have any chance of progressing from the group stages.

Saturday, November 10, 3pm – Sky Sports Main Event

International Rugby: England v New Zealand Rugby Union action as England welcome the world champion All Blacks to Twickenham for this autumn international clash. The last encounter between these sides, in 2014, saw New Zealand win 24-21.

Sports4Bars.com looks ahead to the sporting highlights over the next month, including the England v New Zealand rugby union Test Match.

Wednesday, November 7 8pm BT Sport

Sunday, November 11 12 noon BT Sport 1

UEFA Champions League: Manchester City v Shakhtar Donetsk

Premier League: Liverpool v Fulham

City will be incredibly wary of these opponents for this clash, having suffered a shock 2-1 away defeat by Shakhtar Donetsk in the group stages of last year’s competition.

Liverpool have been in impressive form during the early part of the season and will be aiming to maintain their high-tempo attacking game-plan against one of the league stragglers.

Wednesday, November 7 8pm BT Sport

Sunday, November 11 2.15pm Sky Sports Premier League

UEFA Champions League: Juventus v Manchester United

Premier League: Chelsea v Everton

An enormous game for both sides as the reigning Serie A champions travel to Old Trafford to take on a troubled United side. The presence of United old boy Ronaldo will add further excitement to the occasion.

The Maurizio Sarri era at Stamford Bridge has been pretty successful so far this season with the Italian manager bringing a no-nonsense approach which has propelled the Blues to the upper reaches of the table and put them in a good position to challenge for the title

Saturday, November 10 3pm Sky Sports Main Event

International Rugby Union: England v New Zealand Injury-hit England will have to be at their very best to counter the dazzling attacking skills of New Zealand and the men in white’s defence is sure to be tested to the maximum.

Saturday, November 10 5.30pm BT Sport 1

Sunday, November 18, 1pm – Sky Sports Football

UEFA Nations League: England v Croatia England conclude their UEFA Nations League campaign with this clash against Croatia at Wembley Stadium. The Croatian leg of this fixture was played back in October, in an empty stadium, and saw the game finish nil-nil. Fans of attacking football will be hoping that there are more goals on offer this time around.

Premier League: Crystal Palace v Tottenham Hotspur After a sluggish start to the season, Spurs have looked increasingly effective and will be aiming for full league points against Palace who have struggled to make an impact thus far.

Sunday, November 11 4.30pm Sky Sports Premier League

Premier League: Manchester City v Manchester United One of the great derbys in world sport, the clash between the red and blue sides of Manchester is almost guaranteed to be a passionate and exciting encounter.

Sunday, November 11 5.10pm Sky Sports F1

Formula 1: Brazilian Grand Prix Lewis Hamilton will want to forget his race last year which saw the Mercedes man crash out of qualifying and then subsequently finish in fourth place.

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 48 CLUB MIRROR

November’s live sport ALSO COMING UP...

Tottenham Hotspur v Chelsea, Saturday, November 24, 5.30pm, BT Sport

Thursday, November 8 5.55pm BT Sport

UEFA Europa League: BATE Borisov v Chelsea Friday, November 9 7.45pm Sky Sports Main Event

Championship Football: Sheffield United v Sheffield Wednesday Saturday, November 10 12.30pm Sky Sports Premier League

Premier League: Cardiff City v Brighton & Hove Albion Sunday, November 11 7pm Sky Sports Main Event

Friday, November 16 7.45pm Sky Sports Main Event

Saturday, November 24 3pm Sky Sports Main Event

Darts: World Grand Slam

UEFA Nations League Football: Wales v Denmark

International Rugby Union: England v Australia

Wales have come through strongly during their UEFA Nations League campaign, topping a group featuring Denmark and the Republic of Ireland.

England have not lost to Australia since 2015 but will know that the Wallabies have some exceptional players at their disposal and are well capable of pulling off a victory at HQ.

Can anyone stop Michael Van Gerwen from clinching the title he won in such emphatic style in 2017, beating Peter Wright 16-12 in the final? It looks unlikely give the Dutchman’s dominance in recent months but the likes of Wright, Rob Cross and Gary Anderson are all desperate to match the incredible consistency of ‘Mighty Mike’.

Sunday, November 18 1pm Sky Sports Football

UEFA Nations League Football: England v Croatia

Thursday, November 15 8pm Sky Sports Football

International Football: England v USA A friendly outing for England as they take on the USA at Wembley Stadium. The Three Lions will do well to keep a close watch on footballing prodigy Josh Sargent given the 18-year-old Werder Bremen player’s form in recent international outings. He managed a goal in the recent 1-1 friendly draw with Peru.

The Croatian leg of this fixture was played in a closed stadium and the lack of atmosphere contributed to a non-occasion which resulted in a nil-nil draw.

Saturday, November 24 5.30pm BT Sport 1

Premier League: Tottenham Hotspur v Chelsea A teatime London Premier League derby which should provide some great action given the calibre of players in both squads.

Tuesday, November 20 7.45pm Sky Sports Football

Sunday, November 25 1pm Sky Sports F1

International Football: Albania v Wales

Formula 1: Abu Dhabi Grand Prix

Wales travel to Albania for a friendly encounter against the Eagles.

High-octane action from the Yas Marina circuit. Valtteri Bottas of Mercedes won here in 2017.

Saturday, November 10 1pm ITV4

Horse Racing: Wincanton, Doncaster & Aintree Sunday, November 25 4pm Sky Sports Premier League

Premier League: Wolves v Huddersfield Town Monday, November 26 8pm Sky Sports Premier League

Premier League: Burnley v Newcastle United Sunday, November 25 1.30pm Sky Sports Premier League

Premier League: AFC Bournemouth v Arsenal

www.Sports4Bars.com

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB MIRROR 49

DRINKS REPORT – CRAFT BEER Craft beer is one of fastest growing drinks categories in the total GB on trade, and this trend looks set fair to continue for the foreseeable future.

The way forward with Craft Beer is a simple drink with complexity. That statement is so much truer today than it has ever been in the history of the modern beer industry, say CGA’s Ashley Cairns and Mark Newton.

T

he complexity of beers now available comes from revolutionary thinkers and doers along with those real drivers of beer variety, the younger drinkers who have helped create and shape the demand.

The main category standard bearer for this trend is ‘Craft Beer’ – a style, descriptor and phrase which

50 CLUB MIRROR

has now become almost ubiquitous in the UK on trade over the last few years. However, more recently, there have been some early signs of a backlash and fragmentation of the “Craft Beer” movement in the UK. This is evidenced by a concern based on provenance of a craft beer.

The biggest UK story in the world of craft involves

popular London-based independent craft brewer Beavertown and Heineken.

This is really a non-story for many traditional beer drinkers; the core of the argument should just be around the beer itself and always be to the fore.

• What does it taste like?

• Will customers try it?

create demand. One thing craft beer is very good at is garnering column inches.

One only needs to look at the runaway success of companies like Brewdog to understand this phenomenon – and they, possibly more than any other craft brewer, have learnt how to harness the power of the media, whether traditional print, trade or social (via the Internet).

Many younger consumers also appear to particularly appreciate the eye-catching branding used by many craft brewers – especially for their packaged products. Along with the sheer diversity of choice across the market from modern riffs on more traditional styles like IPA to a plethora of weird and wonderful sours and fruit based lactose beers.

Draught versus Packaged While for many smaller clubs packaged craft beers may be considered a more practical option, it is interesting to note that much of the current continuing growth in the sector is now coming through keg. CGA OPM total GB volumetric data (MAT at June 2018) shows that while total craft beer is up over +8% overall, it is keg (up +24.5%) which is the key driver overall.

However, when we break down craft into ale and lager, packaged craft ales still offer both volume (+1.9%) and value (+3.8%) growth.

North/South divide?

Most regions across the country continue to experience positive annual MAT volume growth for the broad craft beer category. However, there does appear to be something of a geographical divide with southern regions (apart from East Anglia) showing significantly greater growth than the North of England and Scotland.

The top performing regions are Southwest England up +26.4% (including Cornwall, Devon, Somerset and Avon – Bristol) and Southern up almost +15% (including Southampton and Brighton).

In Northern England it’s a slightly different story, with regions like Lancashire and Yorkshire seeing much lower growth at +2.6% and +1.6% respectively, while the North East is actually showing a volume decline of over -9%.

Cost, along with contrasting styles of establishment (from a regional perspective) are likely contributing factors to this trend.

• Will they like it (or get to like it – sometimes it may take a while)?

• Will it sell enough to can make a turn and be a good option for the overall business?

It is these aspects upon which the committees, individuals and companies in clubland will look to first when basing their decision to stock a new product.

Nevertheless, there are other factors which shape demand and it is undoubtedly worth exploring a few of these in a little more detail.

Talk about the fashion Although, the more mundane rationales for stocking craft beer are probably the most important, it would probably be remiss to ignore some of the other powerful influences which continue to help

Trading on up As suggested in the trends outlined above, price is another important aspect of demand and the world of craft beer spans the breadth of beer pricing. There are more beers in the upper reaches of price but there are enough on the lower range, albeit more likely to be cask beers. The opportunity to create a coherent upward pricing ladder structure and ‘trade up’ potential for drinkers is particularly high in this sector of the category.

Looking at total GB average on trade prices for draught and package craft beer it is obvious that it provides another sensible ‘step up’ on the ladder against equivalent pricing for standard and premium lagers and ales.

Draught craft beer averages out at around £4.11 a

“

While some beer drinkers are absolutely loyal to a brand there are many who like to experiment, to try something new.

”

pint. This compares with £3.34 for Standard Lager (examples would include Carlsberg and Carling) and £3.76 for Premium Lager (such as Stella and Kronenbourg) – a price differential of between 35p and 77p. Packaged craft beer comes in at £3.92, compared to premium world lagers at £3.56 and packaged ales at £3.55 a bottle, giving a similar level of comparative uplift.

So in summary…

Craft beer is one of fastest growing drinks categories in the total GB on trade – and this trend looks set fair to continue for the foreseeable future.

Many of the brewers who have been instrumental in developing the category are among the most dynamic and marketable in the industry and are helping to focus a genuine interest and curiosity across a wide range of drinkers – especially the young (35 and under market).

The opportunity to provide trade-ups and increase potential margins should never be under estimated, whilst bearing in mind that craft (whether draught or packaged) is not for every club outlet. There are very modest chain pubs, however, that offer a wide range of craft beers day in, day out. They do this because it makes sense for them financially and it makes sense for their customers – it can make sense for clubs too.

While growth appears to be particularly focused in the generally more affluent South, this in no way precludes the potential opportunity that stocking craft beer can have for the right type of venue, regardless of geography.

If club customers are venturing into other ontrade outlets where craft is more likely to be available, then it is probably wise to assess whether those members would like something like a craft beer range in their club. It becomes a talking point and, at the end of the day, while some beer drinkers are resolved and absolutely loyal to a brand there are many who like to experiment, to try something new.

CONTACT DETAILS CGA, Strawberry Studios, Watson Square Stockport, Greater Manchester SK1 3AZ t. 0161 476 8335 e. ashley.cairns@cga.co.uk e. mark.newton@cga.co.uk www.cga.co.uk Source Data: CGA OPMS 2018

CLUB MIRROR 51

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INDUSTRY REPORT

Are you Brexit-ready?

Brexit is the largest constitutional change in the UK for some considerable time, according to the fourth UKHospitality & CGA Future Shock Report. For the Hospitality sector that means that planning and communication is more important than ever.

B

rexit has contributed to an uncertain political environment, and just several months out from the scheduled departure date much of the important details regarding our departure remain undecided.

Regardless of the politics, Brexit represents a set of circumstances that have already impacted business and will continue to do so for an indeterminate period. The two most significant impacts upon the hospitality and foodservice sectors are likely to be availability of EU labour, and cost/availability/quality of the food and drink that we resell.

The decision to leave the EU has already triggered significant changes in these areas, with an over 50% decline in labour migration from the EU, and exchange rate weakness being the primary driver of almost 10% food and drink inflation (at its peak in 2017).

Brexit is one of a number of risks and challenges facing our sector in 2018 and beyond. Like all uncertainties it’s good practice to evaluate, monitor, and react to events as they unfold. This requires a strong methodology, the necessary discipline to follow through with action, and great communication from those responsible for procurement and supply chain.

Seven things to do before Brexit 1. Review your supply chain completely Understand what you spend, what products you buy, where they come from, and who your suppliers are.

Build even stronger relationships with them and understand the challenges that Brexit may bring for them, so that you can plan to be agile in the event of these challenges materialising.

2. Assess potential impacts Recognise the impacts that Brexit may have on each area of your business.

QUALITY IMPACTS • Shelf life • Food standards • Food safety • Traceability • Accreditations • Audit requirements • Provenance • CSR 3. Examine supplier agreements Look carefully at the length of your contracts and the consequences of break clauses. If appropriate, review currency hedging and multi-sourcing. Examine future commercial strategy in the light of possible Brexit scenarios.

COMMERCIAL IMPACTS • Exchange rates • Tariffs • Quotas • Labour costs

4. Create a risk log Understand and prioritise based upon the likelihood and impact of risks, deciding how you will mitigate the impacts if the risk materialises. Research Brexit based issues such as potential impacts upon availability/cost/quality. Ask suppliers for their risk logs.

Read, listen and learn. Stay in touch with developments and update plans accordingly.

SERVICE IMPACTS • Product availability • Lead times • Port clearance • Labour availability • Political disruption

5. Calculate key exposures and create plan of action Understand your key exposures and calculate nature of and levels of potential impact within your supply chain. Decide which exposures require action now, and which should be monitored ongoing.

52 CLUB MIRROR

6. Communicate Brexit impacts will not just impact supply chain.

Build cross-functional teams to monitor the situation and include risk management colleagues, compliance, financial, legal, operational, sales and marketing teams.

7. Collaborate Develop a list of credible sources and arm yourself with data and timely, regular information. Keep stakeholders regularly informed, remaining clear and transparent about the implications.

Seven Brexit ‘look-outs’ Look-out 1 – Trade deals The UK’s food requirements are fulfilled by a combination of products that are grown and produced domestically, as well as products that are imported from other countries – most typically we import food and drink products when the UK’s conditions are not suitable for production, or there is a shortfall in supply or where a trading country has a significant capacity, technological or commercial advantage.

According to the most recently available data from DEFRA, 49% of the food consumed in the UK is of UK origin, with a further 30% being imported from the EU and 21% coming from the rest of the world.

The UK is currently a part of the EU Customs Union which is a form of trade agreement where member countries agree to eliminate tari s on each other’s goods and agree to impose common external

Brussels, Belgium: the site of much heated debate surrounding Brexit.

Brussels, Belgium: the site of much heated debate surrounding Brexit.

tariffs on goods from countries outside the customs union.

Changes to trade deals can increase or reduce tariffs on goods, and create additional costs associated with the importation process. They can also impact exchange rates.

It does this through a combination of taxes, subsidies and quotas. When the UK leaves the EU, CAP will no longer necessarily apply and so future conditions for UK farmers are uncertain.

Today, 55% of current UK farm incomes are derived from CAP payments, and their removal would be highly disruptive to both the UK farming industry and to food prices. DEFRA has made some initial statements that will transform CAP into incentives for environmental standards and stewardship, but the detail of this has not yet been made clear.

Look-out 2 – Freedom of movement of people Most of the UK’s agribusiness and foodservice sectors are currently heavily reliant on the e orts of EU Nationals.

41% of roles in food manufacturing and 28% of roles in food service are currently fulfilled by foreignborn workers (EU Nationals make up around 50% of all foreign-born workers). The uncertainty around future conditions for these employees post-Brexit has led to lower net migration into the UK (a fall of over 50%) with businesses struggling to replace these typically low-skilled workers. The situation has not been helped by a rise in perceived xenophobic behaviour and the devaluation of Sterling which has made the UK a financially less attractive country to work in for migrant labour. Steep rises in the cost of soft fruit this year are an example of the impact of this situation.

Look-out 4 – Food standards Much of the legislation governing food safety in the UK is derived from EU law. New Trade deals with countries with lower food standards may incentivise the government to reduce food standard, but it is likely to be both unpopular domestically and would also reduce our ability to export UK products to other EU countries. On the other hand, DEFRA has been suggesting that we will make further improvements to standards in the UK, with our dairy, meat and produce industries using quality as a point of difference in the domestic and global market.

Look-out 3 – CAP and agribusiness impacts The Common Agricultural Policy is the agricultural policy of the European Union, which exists to ensure a fair standard of living for the agricultural community, keep markets stable, ensure availability and provide food at reasonable prices.

Look-out 5 – UK political environment Both the major political parties in the UK are split with ‘Remainers’ and ‘Leavers’ in both camps, which suggests that even if there was to be a change of government in the next few years, it is unlikely (although not impossible) that a significant change in direction

to Brexit negotiations would occur. There is a risk that should the government fall later in 2018 the EU would have no-one to negotiate with, and as yet, undetermined outcomes. Political instability is a major influence on the above Scenario outcome.

Look-out 6 – UK economy The consensus amongst economists is that the UK economy is under-performing the rest of the EU currently. Consumer demand remains weak, and the period between now and the end of 2019 is likely to generate more instability, which in turn may impact consumer con dence. A further slowing of the economy will dampen rises in food and drink costs.

Look-out 7 – exchange rate movement Given the degree to which the UK imports food from Europe (and further afield where commodities are generally traded in US dollars), a drop in the value of Sterling results in these imports effectively costing us more – a fact seen in 2017 in food in ation in our sector. Scenario 1 above would be likely to strengthen Sterling against the Euro, but Scenario 2 would impact exchange rates negatively, such that the cost of imported goods would be likely to rise further.

MORE INFORMATION The UKHospitality & CGA Future Shock Report is available from www.ukhospitality.org.uk t. 01908 222 678

CLUB MIRROR 53

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HALLOWEEN

He who scares, wins!

Break out the pumpkins, dim the club lights and prepare for unearthly adventures; it’s Halloween.

H

allows (holy) Eve was originally deemed the eve of the New Year, when souls of the dead returned to their homes to feast.

For clubs, however, the thought of ghostly nonmembers turning up uninvited goes against the grain – and probably contravenes some regulation or other. Nevertheless, if you do have an unworldly dear departed who can turn up the fright-night volume then make the most of it. Shake up your members with spooky tales and keep them at the bar topping up with Dutch courage.

Here’s a few clubland tales to get the goose bumps going: The Compound Hull The new nightime venue opened this year in the notoriously-haunted Annison Building in Witham.

Once an embalming room and mortuary, the club has been investigated by the TV show Most Haunted for its apparent paranormal activity, and is said to be the last place where one Mary Jane Langley was seen alive before her throat was slit in 1891.

Caesar’s Club, London Perhaps one of the most famous ‘club haunters’ is Ruth Ellis, the last woman to be hung in Britain.

She worked at Caesars in 1948 and, although the club closed back in 2010, she never left.

Hellfire Club The Hellfire Caves, home of the renowned Hellfire Club in West Wycombe, have seen missiles being thrown at TV presenters, as well as the sound of disembodied voices. It’s all on record.

Could your club be harbouring a ghost?

1. Have you noticed unexplained cold spots/temperature drop?

2. Glasses or other objects being moved across bars/ shelves?

3. Toilets being mysteriously flushed?

4. The smell of perfume, flowers or tobacco without an obvious cause?

5. The sense of being watched?

TOP 5 PUMPKIN CARVING TIPS Tip 1: Cut an access hole in the bottom of your pumpkin so you can scoop out the insides using an ice cream scoop or similar. (You can reattach the base once you have gutted the pumpkin.)

Tip 2: Use a plastic scouring pad to clean and smooth the inside of the pumpkin.

Tip 3: Trace or draw the outline of your design onto the pumpkin.

Tip 4: Use a fine serrated knife or small carving blade to make detailed cuts.

Tip 5: Wrap your finished carving in plastic wrap and refrigerate until needed.

CLUB MIRROR 55

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THE 28TH CIU BEER & TRADES EXHIBITION

YOUR HOSTS George Dawson CMD President

John Tobin Vice-President

Kenneth D Green CMD General Secetary

John Batchelor NEC Member

Sean Belton CMD NEC Member

Geoff Blakeley CMD NEC Member

Carol Goddard NEC Member

David Gravel NEC Member

Les Hepworth CMD NEC Member

Chris Oâ&#x20AC;&#x2122;Neill NEC Member

Ken Roberts CMD NEC Member

Bob Russell CMD NEC Member

George Smith NEC Member

Bill Stoker NEC Member

Geoff Whewell NEC Member

Stephen Goulding Office Manager

THE 28TH CIU BEER & TRADES EXHIBITION

28TH BEER & TRADES EXHIBITION When?

Where?

12 April, 2019 Norbreck Castle Hotel, Queens Promenade, Blackpool, Lancashire, FY2 9AA

JOIN US • Find out what CIU's National accounts and club suppliers are up to and what impact they could have on your club • Seek legal advice • See what's new in entertainment • Learn about sporting opportunities • Network with other clubs EXHIBITORS Last year we welcomed: Ace Furniture; Adgen TV; Aon; BOC; BT Sport; CAMRA; Club Control; Club Journal; Dransfields; Heineken UK; Payment Sense; Rijo42 WHY YOU SHOULD JOIN US “This year's event will see club-supporting suppliers all ready and waiting to showcase their products and provide expert advice on helping club business,” says Stephen Goulding, Office Manager CIU. CIU MEMBERSHIP Not a member? For more details on joining the CIU, please contact: Stephen Goulding Address:, CIU Office Manager, Club Union House, 253-254 Upper Street, London N1 1RY t. 020 7226 0221 e. SGoulding@wmciu.org SEE YOU THERE? Suppliers – Due to the large venue, there are a few stands left, so call 01753 272022 or email info@clubjournal.co.uk Clubs – CIU HQ will be sending out delegate/club information in March. If you have any questions in the meantime, call 020 7226 0221 or email info@wmciu.org.uk

Ultimate Club Package

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INCREASE CUSTOMER DWELL TIME & REDUCE COSTS

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increase customer dwell time

Paul at Queens Social Club, Thornaby

with on screen games

"Our BeeBox entertainment system has been a great tool for our venue and has been part of our entertainment set up for over 4 years now. It's simple to use and comes with piece of mind as the service and support is excellent."

Reduce entertainment costs by removing the need for quiz masters and karaoke hosts

Full piece of mind service and support team on hand to help with any problems

On Screen Games

karaoke

Horse Racing Night

Choose from a variety of fun games such as quiz, bingo and key to the box that play across all of your TV screens at the click of a button.

Run professional standard karaoke from the BeeBox system with no need for a karaoke host. Tracks updated weekly.

Host a horse racing event by streaming recorded clips to your TV screens with commentary and a full tote calculator.

Don't worry Innstay can either connect the BeeBox System to your existing screens and speakers or provide all ancillary equipment on a rental or lease purchase basis.

Depots in: Newcastle, Leeds, Keswick, Wigan, Nottingham & Birmingham

ASK THE EXPERTS – INSURANCE

Winter is coming – are you prepared?

With autumn on its way out, the days are getting shorter, the nights getting colder and America seems to be sending storms our way every couple of weeks. Are you prepared for the winter ahead, asks Club Insure?

W

hether it’s Storm Callum, Hurricane Michael or just the standard British autumn rainfall, your club is set to come under new pressures from the weather and it’s important to make sure your business is prepared.

Damage to property not only brings with it the potential for loss of earnings, but it may also increase the cost of future policies. But like any good sportsperson will tell you, the best defence is a good offence. The way to prevent storm damage is to put the right risk management measures in place.

Over the coming months, Club Insure will send newsletters to all our clients with advice on preparing their clubs for storms. If you want access to that advice, and the specialist insurance cover that we provide, get in touch today.

But for this article in Club Mirror, we’re providing you with a few specialist tips in advance.

Before the storm First and foremost, it’s important that you have prior knowledge of all storms. You can’t afford to start planning when the storm is already here. You should regularly check the Met Office and Environment Agency websites to find the latest information.

If a storm is coming, there are a number of preventative measures you can take, but you should properly assess the potential size of the storm. Some of these measures will temporarily halt your ability to trade at full capacity and therefore you may have to put continuity plans in place.

Here’s a short list of the actions we’d advise you take prior to the storm hitting: • Unplug electrical items and store them in high and dry places.

• Make full use of any upstairs rooms – remove as many valuable items from the ground floor as possible.

• Secure items that could potentially fall or become damaged in the event of heavy winds or flooding.

• If heavy electrical items can’t be moved to higher floors or less vulnerable rooms, consider raising them on bricks.

• Turn off the mains supplies and close off flow valves • Keep important documents and keys in watertight plastic bags if they can’t be removed from the premises.

These tips should be in addition to any advice from the Met Office, such as the use of sandbags and reinforcing doors.

Finally, you should make an attempt to move any outdoor items, such as seating and ornaments, to a garage or locked room. If you forget this part, and a severe storm hits, we would strongly advise that you don’t go outside to save the items.

After the storm Once the storm has hit, it’s time to assess the damage. Hopefully, your club has been unaffected.

If you have suffered damage, it’s important that you use the proper procedures for recording or your claim could be affected.

The first thing to remember is that if an item is thrown away, you’ve also disposed of all evidence of the damage. You should photograph and properly document any and all storm damage so that you can get the right amount of compensation.

If you can safely get inside your property, mark the height of flood water on the wall with a per-

manent marker, in all the affected rooms.

If your insurance covers you for food or perishable goods, make a note of anything you throw away because it has gone off, or is contaminated.

And finally, it is important that you record any correspondence you have with your broker, insurance or police (if applicable). You should keep proof of who you spoke to, what documents have been sent and received and the date of any interaction.

Storms are powerful but not unmanageable.

Like anything in insurance, you can’t prevent the unpredictable, but you can make it less likely to occur.

CONTACT DETAILS Club Insure covers all aspects of club insurance.

Contact Victoria Romero-Trigo, Director at e. Victoria.romero-trigo@club-insure.co.uk t. 0844 488 9204 Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA www.club-insure.co.uk

CLUB MIRROR 59

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ASK THE EXPERTS – WEB DESIGN

When is a redesign necessary?

So you’re thinking about changing your website? Studio44’s Doug Rubashow investigates the potential reasons you may have for wanting a redesign and asks when a redevelopment of your website may, or may not, be applicable.

A

website redesign is not something that you should undertake just for the sake of it; there has to be a tangible benefit. So what are some of the key reasons for wanting a redesign?

• Responsiveness and performance on mobile The value of a good mobile browsing experience is not to be underestimated. Not only from a user perspective with users becoming more aware of good and bad mobile experiences but also from a search engine perspective with Google cracking down on non-responsive sites. It’s no longer enough to have content readable on a smart phone; you must offer an engaging mobile user experience. So, if your site either could perform better on a mobile, or it’s not responsive at all, then you should certainly consider a redesign.

• Feedback This is a really important one, especially for those who have a high traffic volume website or perhaps an e-commerce website where tweaks in user experience can make an enormous difference when it comes to converting website visitors. Feedback can either be in the form of a focus group, perception based on reviews/comments from users or using analytical tools to see what’s working and what isn’t.

• A new direction for the club This is where a redesign is essential and where messaging and calls to action will also need to be rethought. To try and shoehorn these into an existing website is almost certainly a mistake.

• Stale and out of date Who is your target audience? A young, energetic target audience will embrace a new site but an older, more set in their ways target audience may hate the new layout as the button they always clicked on has

60 CLUB MIRROR

moved so judge this reason on who you’re looking to target.

• Poor performance If your website is performing poorly then you need to find out why. Very small design tweaks on areas that have a clear call to action can often make a big difference to the number of enquiries made through the site. Investigate this before deciding on a full blown redesign.

• Website not aligned with the club’s aims This can either be a result of not getting your existing website aligned with objectives when it was built, or the club business is changing and evolving. For example if you have a downloadable booking form on your website that visitors download and send in, you may want to look at taking this online as your business grows and evolves.

• Keeping up with the competition Another reason we often hear is people wanting to keep up with the competition, either because their largest competitor has released a glamorous new website or because they have a few competitors that are always ahead of them in search engines. Keeping up with your competition is vital, but don’t forget that their new site you’re jealous of may not be ideal for your target audience. Think about your own audience so you build a website that works for your members, as opposed to a website that’s a better version of your competitors new site.

• It just doesn’t have that wow factor Be careful with this one as this can often be very subjective and result in unnecessary change for change’s sake. It’s very easy to look at your own website all the time and fall out of love with it for no real reason.

Unless you’re getting a lot of feedback from external

people actually visiting your website then think carefully about this and possibly ask a group of impartial people for their thoughts.

• Poor search engine performance Poor search engine performance can lead to people thinking they need a redesign. This is the reason most dependent on the quality of your site as it is. If your website is good visually, optimised for mobile devices and generally performs well but just doesn’t get enough traffic, work to optimise with what you have got as often a few tweaks to both the technical and content structure of the site can see big search engine improvements very quickly.

• Out of date content management Nowadays content management on the website is a given. Any content management system (CMS) worth its salt can give you control over what you want to manage on your website so if you don’t have a CMS that offers this, that’s often a good reason to change.

So what to do?

Well, whatever your reasons hopefully the above has given you some kind of insight into the benefits (or potentially otherwise!) of a redesign and if you are looking at overhauling your site make sure you think carefully about why and that you’re doing it for all the right reasons, not just the sake of it!

CONTACT DETAILS Studio44 44 Newton Road, Tunbridge Wells, Kent TN1 1RU t. 01892 888 011 www.studio44.agency

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ASK THE EXPERTS – COOK-CHILL SYSTEMS

Cook-chill, a hot topic Cook-chill systems can add flexibility and profitability to commercial kitchens big and small. Here's a brief explanation of how cook-chill operations work. any caterers worry that cook-chill is complicated, but a safe production system is simple to operate if well managed.

M

blast chilling cycle gently reduces the product temperature to +3°C in the required 90 minutes with no risk of damaging the delicate product.

What do you need?

If your club is already serving hot food, the only additional equipment you will require for a small to medium sized Cook-Chill operation is a suitable Blast Chiller or Chiller Freezer. You will also need a suitable refrigerator or coldroom (0°C/+3°C) for the storage of the finished product.

5. Storage of chilled foods Chilled food should be stored in a dedicated refrigerated storage cabinet at a temperature of between 0°C and +3°C, in order to control the growth of micro-organisms. You should use a refrigerated cabinet or coldroom designed for chilled food storage, and use it solely for your Cook-Chill products.

Chilled food may be kept under the above conditions for up to five days (including production and regeneration days). To ensure that products do not exceed this time span (and are therefore not wasted), a system of stock rotation should be employed.

One method is to use colour-coded labels, a different colour for each day with a ‘use by’ date, production date and product description marked on each label.

The cook-chill process 1. Preparation At the preparation stage, basic Food Hygiene Regulations and HACCP Guidelines apply. Separate surfaces/ areas and separate implements should be used for the preparation of certain products such as raw fish, meat and poultry to prevent cross-contamination and spread of bacteria. Ideally, food preparation should take place in an area separate from the cooking and portioning – as outlined in the HACCP Guidelines. If some raw materials arrive in a frozen condition, they should be thoroughly and safely thawed before use.

In order to make chilling more efficient after cooking, joints or packs of meat should not weigh more than 2.5kg, or measure more than 100mm in thickness. For dense foods such as meat sauce based dishes – lasagne, moussaka, shepherds pie or stews (or even mashed potato) no more than 50mm thickness is recommended, as described in the Department of Health Cook-Chill/Freeze Guidelines.

2. Cooking Whatever the food product you are cooking and by whatever method, it is essential that the core temperature of the food reaches at least 70°C, and is held at this temperature for at least two minutes. This is to ensure that any pathogenic micro-organisms that may be present are destroyed. You should not find it necessary to alter your traditional recipes for a Cook-Chill system.

3. Portioning Once the food is cooked, the chilling process must start as soon as possible, and at most within 30 minutes. This leaves time for hot portioning prior to chilling. However, handling of food should be kept to a minimum. Dishes can be assembled from individual components after chilling. Usually, the ideal containers for chilling food should be no more than 50mm deep. Note: Some containers are made of materials which can insulate the food, thereby

affecting chilling times. Covered containers and vacuum packages can also increase chilling times. If disposable containers are used, it is essential that they have been stored under hygienic conditions.

4. Rapid Chilling or Freezing Whatever the type of Blast Chiller or Chiller Freezer you use, it must be capable of chilling the hot food to between 0°C and +3°C within 90 minutes of placing it in the Blast Chiller and commencing to chill. This is not only to ensure safety, but also preserves the appearance, texture, flavour and nutritional value of food.

Your Blast Chiller or Chiller Freezer should be equipped with a food probe or probes with which you can monitor the temperature of the food. Large joints of meat, for example, may not chill as quickly as first required. In this case, the temperature of the joint must be reduced to +10°C or below within 150 minutes, and then portioned before final chilling to between 0°C and +3°C. Every dish has its ideal cooking method to suit its density or structure, this applies to Blast Chilling too. It is important to have the options of Hard or Soft Blast Chilling available to ensure food is not damaged in the process and the quality is maintained.

• Hard Blast Chill: During the 90 minutes the air temperature in the cabinet drops below freezing point. This is designed for dense, large products, which are difficult to chill and have a higher fat content such as meat based sauces, meat joints, mashed potato and lasagne. The air temperature of the cabinet ensures the product reaches the required +3°C within the 90 minutes without the risk of freezing or damaging the food.

• Soft Blast Chill: During the 90 minute process the air temperature remains above 0°C. This is ideal for delicate and light products such as fish, rice, vegetables, cream, desserts, cakes and fried foods. The soft

6. Distribution If you intend to operate a centralised Cook-Chill system and supply food to one or more other locations, the dishes must be transported to the other site whilst in their chilled state (kept below +5ºC). The use of refrigerated vehicles is recommended, or at the very least, pre-chilled insulated containers for short journeys.

7. Regeneration Cooked and chilled foods that are to be eaten cold or at room temperature should be consumed within 30 minutes of removal from storage. If the food is to be regenerated, this should start no more than 30 minutes after the food is removed from chilled storage.

Regeneration must take place close to the point of consumption. Suitable reheating equipment, recommended in the Department of Health Guidelines, include infra-red units, forced air and steam convection ovens and special chill/regeneration trolleys.

Hot-air ovens may be used, but you must ensure that exposed areas of food do not become dehydrated.

Commercial microwave ovens may be used for the regeneration of individual portions or small numbers of meals, chilled storage.

8. Service Once food has been regenerated to the required temperature, it should be consumed as soon as possible, and preferably within 15 minutes of regenerating. The temperature of the food should not be allowed to fall below +63°C.

CLUB MIRROR 61

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Choose from a variety of fun games such as quiz, bingo and key to the box that play across all of your TV screens at the click of a button.

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Don't worry Innstay can either connect the BeeBox System to your existing screens and speakers or provide all ancillary equipment on a rental or lease purchase basis.

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