Club Mirror August 2016

clubmirror August 2016

AT THE H EART OF THE COMMUNITY

Call to action Licensing Act 2003 review SOCIAL MEDIA AWARDS • HQ • B A RCL AYS PREMIER LEA GUE • CL UB KIT CHEN

Contents

club mirror AT THE HEART OF THE COMMUNITY

AUGUST 2016

AWARDS, EVENTS AND CALLS TO ACTION

27

16 Call for entries Is your club using social media to engage with members? Then join in the fun – we want to hear from you.

36 HQ The House of Lords Licensing Act Committee is calling for evidence and views on the Licensing Act 2003. Make your voice heard.

NEWS, VIEWS, CLUB LIFE AND LEGISLATION 06 News Latest from the sports broadcasters, Sports Management Magazine launches and the Licensing Act 2003 comes under review.

10 What’s new?

Latest launches and new brews to consider stocking at the bar.

12 News special Spotlight on the Association of Conservative Clubs’ AGM.

38 New government sports stategy Sport England has pledged to spend £250 million to combat inactivity as part of a five-year programme.

So what does that mean in practice?

BUILDING THE BUSINESS 18 Communication – is there anybody there?

From Facebook-friendly clubs to instagram afficienados, here’s a whirlwind tour of clubs who are harnessing the power of social media.

24 Sporting fixtures Sports4Bars.com highlights top sporting fixtures coming to your club screens.

42 Drinks report – wine

BUILDING THE BUSINESS – SPORTS SPECIAL 27 Barclays Premier League

52 Why ice makers mean business

With nearly a billion tuning in worldwide, UK clubs will joining in the excitement after what was arguably the most unpredictable season on record last time round.

Top tips on ensuring your ice is nice.

28 Fast facts

54 Best practice social media rules

With 25 years of top football under its belt, the Premier League has seen its fair share of excitement. Read on...

Good quality content, targeted followers and relationship-building are all part and parcel of good social media practice.

30 The fixtures

58 Working the press

Who’s playing what and when?

The art of planning an effective press release programme for the club.

A look at sunshine wines and sure-fire best bets.

It’s all about lighter options and the ubiquitous fizz.

44 Sizzling sausages, it’s BBQ time

ASK THE EXPERTS

53 Blogging and newsletters Why you should embrace online marketing.

42

It's time to turn up the heat and give your members a grilling.

48 Club kitchen Try out these easy to assemble platters just made for sharing.

44

CLUB MIRROR 3

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LEADER

Contributors

It’s all about communications...

This month it’s all about communicating with your members. How are you letting them know what’s on at the club? How are you keeping them in touch with club news? How are you encouraging them to up their visits?

Love it or hate it, mastered it or getting to grips with it, social media is now your best friend when it comes to keeping members up to date – and interested – in the club’s activities. From the next barbecue to the pick of the sports screenings, using digital communications as a virtual megaphone is proving a winner. (See pages 1821 for a whole raft of clubs from across the spectrum who are on the digital ball.)

And it’s not just the big news that works. Updates on fundraising, committee decisions, member discounts, local news – anything goes in the bid to keep up interaction with members, their families and friends when they’re not in the club’s hallowed walls.

For those of you who are already of the faith, then you should enter our Social Media Awards. The name may sound a little grand, but these awards will recognise those of you who are plugging into the benefits of digital communications – whether that’s being facebook-friendly or investing in your website. Remember that phrase ‘in it to win it?’ It still stands. So turn to page 16-17 for details. (Or better still, just email us your club details to info@hsma.biz right now.)

Onwards and upwards then, and in the sporting world you’ll find social media playing a huge part in letting the UK know which football clubs are preparing to do battle on the pitches in the Barclays Premier League. You can ping out the fixtures or maybe tweet some fascinating footie facts, all of which you’ll find on pages 2732. Alternatively, share our Sports4Bars.com site with members and keep them updated that way.

A final message on communications. Do be sure to read HQ this month. The House of Lords Licensing Act Committee, set up to examine the 2003 Licensing Act, is calling for clubs and interested parties to submit their views on its ramifications by 2 September. Make sure your voice is heard. Your comments are asked for on-line ideally, so while you’re there, drop us a line about your club news.

And why not enter the Social Media Awards at the same time?

Enjoy the issue!

Caroline Scoular Editor, Club Mirror

Ashley Cairnes

Chris Colverd

Haley Cox

Sean Ferris

Karen Foreman

David Foster

Larry Hardcastle

Jonathan Hardy

Mark Newton

Justin O’Regan

Nick Sellens

Jill Slingsby

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby, Karen Foreman Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie Circulation Jon Hardy Accounts Andrew Soles, Pam Attrill, Michael Jeffries Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products.

CLUB MIRROR 5

CLUB NEWS

Clubs invited to present evidence A House of Lords Committee set up to look at the Licensing Act 2003 and the liberalisation of opening hours has issued a Call for Evidence.

Clubs and other interested parties are invited to submit their comments with evidence on a variety of topics including regulation of prices in the off-trade, minimum unit pricing and the role of local authorities. Written evidence must be received by 2 September 2016.

The Committee is chaired by Baroness McIntosh of Pickering, a member of the Pickering Conservative Club, the All-Party

Political Group on Food and Drink Manufacturing and the All-Party Parliamentary Beer Group.

Evidence from Think Tanks has already been heard (Tuesday 19 July) and included evidence from Jon Foster, Senior Research and Policy Officer, Institute of Alcohol Studies, and Christopher Snowdon, Head of Lifestyle Economics, Institute of Economic Affairs.

• The session can be heard at http://www.parliamentlive.com/Event/Index /b698ea83-304e-4fc0-ae6d-790921cb04e7

BT Sport and Sky Sports increase their prices ahead of the new football season BT Sport and Sky Sports have announced price rises for clubs and pubs subscribing to their services. BT Sport has upped its subscription cost by 8.9 per cent while Sky Sports has increased its price by 10 per cent.

BT is also offering clubs a two-year deal that will freeze prices until 2018, as well as a ‘content guarantee’ for the key fixtures, including Barclays Premier League,UEFA Champions League,UEFA Europa League and Aviva Premiership Rugby.

In addition, BT has launched two new products for the coming season – a service which enables clubs to offer free Wi-Fi to members and a new music streaming service called BarBeats that offers 70 playlists of 500 music tracks each.

These new services will initially only be available to those customers taking the price freeze and content guarantee offer.

The new Premier League season kicks off on Saturday August 13 with Sky showing four fixtures across the opening weekend, starting with Hull City taking on defending champions Leicester City.

David Rey, Managing Director at Sky

Business, said: “It’s our biggest season ever, including 126 Premier League games; more of the top match picks and the brand new Friday match slot, exclusive to Sky Sports, all in addition to our Saturday, Super Sunday and Monday Night Football games.

“All this is great news for our club customers for the season ahead, helping to attract more customers through the door, staying longer and spending more money throughout the season.”

BT Sport’s Premier League coverage kicks off with Manchester City against Sunderland at 5.30pm on Saturday August 13. The broadcaster will have a total of 42 live Premier League games this season. Bruce Cuthbert, Director Commercial Customers, BT Sport, said: “This season BT Sport has even more Premier League matches than ever before and at a better time for clubs of 5.30pm on a Saturday.

“I am also delighted to announce our two year price freeze and content guarantee offer, an industry first. In these uncertain times being able to guarantee both your costs and that you won’t lose any of the sporting content that matters for two years is a real bonus.“

•Turn to HQ in this issue for details of how you can make your voice heard on behalf of your club and the sector as a whole.

Brakspear raises over £20,000 for Sue Ryder Henley pub operator and brewer Brakspear has raised more than £20,000 for the Sue Ryder charity, thanks to enthusiastic and determined fundraising by its pub and head office teams. It has also launched a beer – called Incredible after the incredible work done by Sue Ryder – and are donating 10p to the charity for every pint sold.

Brakspear chief executive Tom Davies said: “It’s great to pass the £20,000 mark and I’m grateful to the many licensees and their teams who have supported our charity partnership.

“Watching the total amount creep up, and seeing the many different fundraising ideas generated by our tenants, has been a delight and we’re now looking forward to continuing the good work and hitting our target of £50,000.”

Sue Ryder provides hospice and neurological care as well as providing support for patients and their loved ones at difficult time.

Richard Edwards (right), licensee at the Potters Arms, presents a cheque to Benjamin Bar-Lev of Sue Ryder.

Fish and chips – a nation divided Fish and Chips have been a firm British favourite ever since the first shop opened its doors in 1860. Now there are 10,500 of them dotted around the country. But club kitchens beware. How this ubiquitous partnership is enjoyed varies dramatically from region to region, according to recent research from online ordering company hungryhorse.co.uk.

6 CLUB MIRROR

• Scotland – One in three Scots now opt for skate over cod and 68% use Chippy sauce. For 58%, extras include battered sausage.

• Midlands – 82% shun ketchup in favour of curry sauce for their chips.

• North East – 30% order a meaty pie to replace fish and

enjoy adding cheese and gravy to the mix.

• Londoners – Stick to cod and ketchup.

• West Country – 60% opt for Pollock.

• Wales – 32% choose to include helping of Scraps.

The unifying factor? Over 70% of Britons choose mushy peas as an addition to their fish – or pie! – fest.

Call for entries We’re delighted to announce that the Hospitality Social Media Awards will take place on 23 November at the Palace Hotel in Manchester.

The Awards, designed to celebrate the role of social media in helping clubs to thrive, is now open for entries.

From sports clubs and social clubs to political clubs and working men’s clubs, these new awards will recognise those of you who are using social media to engage with your members.

Whether that’s sending out electronic newsletters, tweeting club followers, putting events on facebook or adding bells and whistles to your web site, we want to hear about it.

Not sure if this is for you? For inspiration, see pages 18-21 for examples of clubs who are plugging into the business-building

benefits of Social Media.

How to enter

Just email your club name and contact details – including your web site and/or facebook details - to info@hsma.biz. Alternatively you can enter online online at www.hsma.biz.

• For more details see pages 16 - 21.

Sports Club Management Cheque presentaation magazine launches to local charity ACP, publisher of Club Mirror, Clubhouse Europe, Rugby Club, Sports4Bars.com and Club Journal, are delighted to announce its latest launch, Sports Club Management.

The magazine echoes the aims of Club Mirror – to help clubs be the best they can possibly be – with a greater focus on sportspecific topics for the sports club sector.

Qualifying clubs can received a free electronic version by emailing caroline@clubmirror.com

SPORTSCLUB MANAGEMENT SUMMER SPECIAL 2016

Calling all clubs... Olympics 2016 – on the road to Rio It’s time to shine.

Club Awards – could you be a winner?

Page 42.

Brands Report 2016 – top brands at the bar

Summer sporting fever hits nation’s aunties A survey of 1,010 UK adults by pub chain Sizzling Pubs reveals that aunts and granddaughters are the family members who will follow the most number of sporting events this summer, on average getting out the bunting for 5.2 separate occasions.

Meanwhile, dads and father in laws are the family members who are most keen to cheer on their teams, with almost a third supporting the home nations (30%), ahead of 29% of brothers and 23% of sons.

The big tournaments have been drawing out the UK’s more secretive sports fans with the number of women watching sport this summer set to double, with over half (58%) planning on catching the events, up from

Pictured left to right: Club President Neil Parish MP, Phil Gibbs – Club Treasurer, Ffaye Ashton, T&DCTA Manager, Roger Maynard, Club Entertainments Committee and club member Brian Steele.

the 29% who regularly enjoy catching live sporting action.

Of all the sports, female family members most get behind football (44%) – well ahead of tennis (18%) and rugby (11%).

Tiverton Constitutional Club’s President, Neil Parish MP, joined the club’s Phil Gibbs, Roger Maynard and Brian Steele to present a cheque for £450 to Faye Ashton, Manager of the Tiverton & District Community Transport Association (T&DTA). The T&DTA is a local charity offering transport solutions which aim to increase the independence, mobility and

peace of mind of older and disabled people, helping to combat loneliness and isolation.

The money was raised by the club’s Debbie Cleathero and Brian Steele on Brian’s annual sponsored Cycle Ride.

Special thanks were given to Roger Maynard and Mark Chaplin for their help in the support car.

CLUB MIRROR 7

CLUB NEWS

Investment for nonalcoholic spirit brand Distill Ventures, the Diageo-backed and funded accelerator programme for entrepreneurs, has confirmed its investment in distilled non-alcoholic spirit SEEDLIP. SEEDLIP was created by entrepreneur Ben Branson to solve the dilemma of ‘whatto-drink-when-you’re-not-drinking’.

Creator Ben Branson said: “With SEEDLIP we’re effectively developing a new drinks category, appealing to consumers looking for a refined alternative to alcohol. This really was pioneering work and partnering with

Distill Ventures has helped me understand the industry, shape the product I dreamed of, and launch it in the right way.”

Helen Michels, Global Innovation Director, Futures Team, Diageo, said: “We recognise the opportunity of non-alcoholic drinks and our portfolio already includes Guinness Zero in Indonesia, Guinness Malta in Africa and more recently Orijin Zero in Nigeria. We continue to explore and invest in this area and, in SEEDLIP, we have found a unique product which gives people a complex and refined drinking experience.”

In memorium – Bob McGlone The Executive Committee and members of the Northern Ireland Federation of Clubs have announced with deep regret the passing of Honourable Secretary Robert (Bob) McGlone.

“He was held in high regard throughout the Registered Club sector,” said Chairman John Davidson. “Bob was a founding member of the Federation and played an integral role in establishing the

organisation to the position it holds today.”

Stephen Goulding, CORCA Secretary & CIU Head Office Manager said: “Those who work tirelessly for the benefit of others are very special people indeed. The Northern Ireland Federation of Clubs has lost a respected colleague and on behalf of all CORCA members I extend our sympathies to Robert (Bob)'s family and friends.”

Suppor ted

All for charity Rays of Sunshine Rays of Sunshine grants wishes to children, aged three to 18 years old, living with serious or life-limiting illnesses.

There are 49,000 children and young people living in the UK with a serious or life-limiting illness. This figure is increasing every year.

Rays of Sunshine believes that every child deserves to experience happiness and put their illness on hold – even if it is just for one day. Their vision is to make wishes come true and turn them in to happy memories.

This is achieved by: • Granting children’s individual wishes – however impossible they may seem.

• Granting hospital ward wishes.

• Organising events and outings for large groups of seriously ill children, such as a trip to Legoland and the Rays of Sunshine Concert.

8 CLUB MIRROR

Whether a child wants to be a princess or a fireman for a day, go to Disneyland, visit Santa in Lapland, own an iPad or meet their favourite pop star, Rays of Sunshine works hard to make that wish come true.

Contact details:

Rays of Sunshine No.1 Olympic Way, Wembley, HA9 0NP t. 020 8782 1171 e. fundraising enquiries events@raysofsunshine.org.uk

Editor’s note: In 2013 Dransfields’ MD Chris Haley trekked up Kilimanjaro, Africa’s highest mountain, to help raise funds for the charity.

The £12,000 raised was divided between Rays of Sunshine and another charity.

by

Olympics sevens squad announced The Team GB men's and women’s Olympic sevens squads have been announced.

The Men’s squad, led by Tom Mitchell, includes James Rodwell, who set a new world record earlier this year and Dan Norton, the series’ fourth-highest leading scorer of all time. Mark Bennett (Glasgow Warriors), James Davies (Scarlets), Ollie Lindsay-Hague (Harlequins) and Marcus Watson (Newcastle Falcons) will also be familiar names to rugbyfollowing clubs.

The Men’s tournament begin on 9 August with GB taking on Kenya at 4.00pm our time, followed by Japan at 9.00pm The following day GB plays New Zealand at 4.30pm, playing their quarter-final match on the same day should they qualify from the group. The semi-finals and final will be held on Thursday, 11 August from 6.30pm - 1.00am.

GB Men’s rugby squad: Mark Robertson, Alex Davis, Phil Burgess, Dan Norton, James Rodwell, Tom Mitchell, Dan Bibby, James Davies, Ollie LindsayHague, Sam Cross, Marcus Watson and Mark Bennett.

The women’s squad begins by playing hosts Brazil on 6 August at 4.00pm followed

by Japan at 9.00pm. On Sunday, 7 August they play Canada at 4.30pm. If they qualify, they will play their quarter-final match on Sunday, 7 August with the semi-finals and final to be played on Monday, 8 August from 6.30pm 1.00am.

GB Women’s Rugby squad: Claire Allan, Abbie Brown, Alice Richardson, Emily Scarratt, Danielle Waterman, Katy Mclean, Heather Fisher, Emily Scott, Natasha Hunt, Joanne Watmore, Jasmine Joyce and Amy Wilson-Hardy.

Head Coach Simon Middleton named the women’s squad. “This is a hugely exciting moment for women’s rugby with sevens making its debut at the Olympic Games and we believe we have selected the best possible group of players to achieve success in Rio,” he said. “The strength and depth of the wider training squad has not made the final selection easy. The players have been together since October and have trained so hard and really pushed the standards up of this group.”

Barcardi signs up with AEG Europe BACARDÍ has signed a three-year agreement with AEG Global Partnerships, a division of leading sports and entertainment presenter AEG Europe, to become Official Spirits Partner at The SSE Arena Wembley, Eventim Apollo, The SSE Hydro, the Scottish Exhibition and Conference Centre, Barclaycard presents British Summer Time Hyde Park festival and (from 2017) The O2. The Bacardi portfolio comprises more than 200 brands and labels, many of which will be served across all of AEG’s venue bars and VIP areas.

Eden Mills becomes Official Gin Partner Scottish Rugby has signed a new partnership with Eden Mill, Scotland’s first single site distillery and brewery, which will see the drinks specialist become the governing body’s first ever Official Gin Partner.

The four-year partnership will be officially unveiled to supporters at the professional

clubs’ home games this season and Scotland’s opening Autumn Test match against Australia on Saturday November 12.

S

H P r i

t b c

AT THE BAR

So what’s new?

Latest launches and new brews to consider stocking at the bar.

STRONGBOW LAUNCHES ‘LET’S OWN IT’ CAMPAIGN Strongbow cider has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016. The ‘Let’s Own It’ campaign issues a rallying cry to the nation to get together and roar on Team GB this summer. The campaign will run across a range of media channels including TV, out of home, video on demand, radio, digital and social and runs across all across all Strongbow variants including Original, Dark Fruit and Cloudy Apple.

Cindy Tervoort, marketing director at brand owners HEINEKEN said: “The pride and enthusiasm we experienced as a nation in 2012 was incredibly special, and we anticipate that our campaign will help the nation feel it once again.” https://www.youtube.com/watch?v=nVHFhVK Uz5s&feature=youtu.be MOLSON COORS AND SKY UNVEIL NEW ALE Molson Coors and Sky have announced a limited release Premier League-inspired ale, New Season (4.2% ABV), created to mark the start of the 2016/17 season. Unveiled by Sky Sports football presenter Simon Thomas, the ale is brewed with English malt and hops and is described as a light, blonde ale with a biscuit backdrop, subtle bitterness and spiciness in the flavour. The ale is available through Molson Coors’ guest ale programme. New Season is the second special edition ale to be created by Molson Coors and Sky, following on from Done Deal released in January 2016 to mark the January Transfer Window.

• t. 0845 6001 777 SHARP’S BREWERY LAUNCHES LIMITED BREW Following popular demand, Cornwall-based Sharp’s Brewery has relaunched one of its limited release beers, a blonde ale called Point Break (4.6% ABV).

The beer will be made available across on-trade outlets throughout mainland UK until 31 August

10 CLUB MIRROR

and five pence from every pint sold will be donated to the Blue Flag charity to help protect beaches in Cornwall. The beer was available for two months last year, and raised over £16,000 for the charity.

Smooth and sweet on the palate, Point Break has a refreshing, moreish finish with a fresh and clean aroma with hints of herbal hops and sweet citrus fruit.

• t. 01208 864864.

• www.MolsonCoorsDirect.com THE SAN MIGUEL RICH LIST Beer brand San Miguel has announced a consumer campaign to celebrate life’s enriching experiences, in partnership with The Guardian and The Discovery Channel.

The campaign will see San Miguel undertake a quest to find 20 ‘life-rich’ individuals from across the globe who have unique, compelling, aspirational human stories. The campaign will be brought to life through Facebook, YouTube and video on demand, while a partnership with the Discovery Channel will reach a targeted audience through a variety of idents, editorial and commercial TV spots during peak programming times from July to December 2016, alongside digital and social support.

The Guardian will feature a series of DPS advertorials until the end of the year, including a special rich list supplement.

• https://www.youtube.com/watch?v=KErZJow7D68 • https://www.youtube.com/watch?v=zb0achcZwdg JIM BEAM – STARS AND STRIPES Bourbon Jim Beam is celebrating summer in American style by activating a ‘Bourbon and Burger’ box promotion for the on-trade. Customers who purchase four or more bottles of either Jim Beam Honey, Red Stag by Jim Beam or Jim Beam Apple will receive a Stars and Stripes summer pack to turn their venue into an American-style diner.

Contents include colourful posters, tent cards, burger boxes, bunting and four bottles of both Jim Beam Cherry Bourbon and Jim Beam Original sauces for marinating or complementing burgers.

There are three refreshing signature serves with the promotion, namely Jim Beam Apple Splash, Jim Beam Honey and Ginger Ale and Jim Beam Red Stag and Ginger Ale, ideal for balmy afternoons in the sun. Packs are available direct from field sales as well as via wholesalers including Matthew Clark, Booker, Molson Coors, Tenants, Greene King and Marston’s.

• www.maxxium.co.uk BUFFALO TRACE AT THE EDINBURGH FESTIVAL Visitors to August’s Edinburgh Festival will be able to enjoy a taste of the Old West with an interactive film festival organised by Buffalo Trace Bourbon at The High Noon Theatre & Saloon. Screenings of classic westerns include The Magnificent Seven and The Good, The Bad & The Ugly, cult comedy Blazing Saddles, and acclaimed Quentin Tarantino film The Hateful Eight. Each £15 ticket includes two cocktails, bourbon samples and popcorn during the screening, and the western theme will continue with saloon-style service in the bar afterwards.

Tim Giles, Buffalo Trace UK brand manager, said: “The High Noon festival celebrates the Buffalo Trace Distillery’s roots in the pioneer days of the west in a way that will engage and entertain visitors to the Edinburgh Festival.

• t. 01932 252 100 • e. info@buffalotrace.co.uk • www.buffalotrace.co.uk BUDWEISER AND TIËSTO IGNITE GLOBAL PARTNERSHIP Budweiser has announced a three-year, global partnership with Tomorrowland, one of the largest international electronic music festivals in the world, as part of their collaboration with iconic Dutch DJ and producer Tiësto. It has also joined forces with music publication NME to launch a multi-platform partnership across social media, digital, mobile and print.

• www.budweiser.co.uk/tomorrowland

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NEWS SPECIAL – ACC

The Association of Conservative Clubs AGM On 4 June the Association of Conservatives Club (ACC) held their 2016 AGM at The Carlton Club, London. The following is a condensed report of proceedings at the lively and positive event.

CHAIRMAN’S REPORT Rt Hon Alistair Burt MP The Chairman said it was a pleasure to report on the work of the Association of Conservative Clubs for the past twelve months at his first Annual General Meeting as Chairman.

The Chairman was delighted that a further significant surplus has been added to the net assets of the Association of Conservative Clubs and that the ACC was, for the sixteenth consecutive year, in the strongest financial position since it was established in 1894.

Party support The ACC’s continued support of the Party both locally and nationally was a matter of significant pride to all those involved with the ACC and it was not just in election periods that the ACC had provided support.

12 CLUB MIRROR

Rt Hon Alistair Burt MP

Since the 2010 Election, the ACC had donated £1 million to the Party. This continued support played a significant part in the election success and shows the importance of grass root support for the Party. ACC Clubs, with over 400,000 members in communities across the UK, were a powerful political force. The figure of £1 million did not include the financial assistance given by individual Clubs to their Constituency Associations, nor did it include the estimated value which is contributed by way of office accommodation and meeting rooms. As previously reported, a total of 108 Constituency Associations had their offices located in Conservative Clubs, including the Chairman’s own Constituency Office in the Biggleswade Conservative Club. The Chairman also made reference to the three other excellent Clubs in his Constituency at Potton, Sandy and Stotfold.

Support for clubs The Chairman commented that none of this assistance could be achieved unless Clubs themselves were in a strong and healthy position. He was pleased therefore to hear the reports on all the support provided by the ACC to Clubs throughout the UK, and made reference to the efforts made by the ACC into looking to see what more can be done to assist Clubs. The ACC continued to publicise the support available to Clubs and the Chairman mentioned the first ACC Handbook that would be updated on a regular basis.

Fundraising for charities – £2 million The Chairman was pleased to see the continued commitment made by Clubs to fundraising and making donations to local and national charities and good causes. In every month’s edition of the Conservative Clubs Magazine at least one report of a Club which had undertaken some form of community based fundraising activity was published.

In the last twelve months the ACC had published reports of fundraising efforts made by just thirty three Clubs which totalled £75,000. These totals, from those Clubs which sent in reports for the Magazine, demonstrated how the last estimate on the amount of charitable donations made by ACC Clubs each year, totalled £2 million.

The Chairman stated that ACC Clubs were at their best when they were actively involved in local community projects and were seen as being open and engaged with a wide audience. The Chairman made special mention of the following Clubs whose fundraising efforts had been particularly noteworthy. Over the last ten years Leek Conservative WM’s Club in Staffordshire had raised £100,000 for Macmillan Hospices and the Bitterne Conservative & Unionist Club in Southampton has raised £90,000 for both Macmillan and local charities. Not to be outdone, Leigh-on-Sea Constitutional Club in Essex had raised over £10,000 in the last year alone.

Meetings and club events The Chairman placed on record his grateful thanks to all ACC Officers and Council Members for organising and attending meetings and Club events.

In particular he thanked Harry Drake, former Chairman and Vice Chairman of the Western Area Conservative Clubs who stood down from the Council after completing many years of dedicated service both to the Western Area and Torbay Conservative Clubs Council and Paul Doughton, former Chairman of Wales Conservative Clubs Council who had also stood down from office and therefore ceased to serve on the Council.

Supplier support The Chairman thanked ACC national suppliers and recommended companies; Dransfields and Harris Brothers for their continued sponsorship of Area and Regional events, ACC Insurance Providers, ‘Club Insure’ who’s initial three year arrangements with the ACC continued under a renewed agreement to work alongside long standing partners.

Staff support He also thanked all the ACC staff for their continued loyalty and commitment to the Association of Conservative Clubs and said it was a privilege to have served as Chairman for his first year and that he looked forward to many more to come.

CHIEF EXECUTIVE’S REPORT Lord Smith of Hindhead In introducing the Chief Executive, the Chairman announced that Philip had been appointed as a Party Whip in the House of Lords just five months following his intro- Lord Smith of Hindhead duction and made reference to the many roles he undertakes within the Conservative Party. He continued to be a Party Treasurer and Chairman of the National Conservative Draws Society. He had also been appointed to the Party’s Audit and Finance Board and had been re-elected as Chairman of CORCA, the Committee of Registered Club Associations.

The Chief Executive reported that it was an honour once again to be presenting a report on the work of the ACC and to be attending this AGM as Lord Smith of Hindhead and in a light-hearted comment he made various references to his experiences in the House of Lords since becoming a working Peer.

Supplier notification The Chief Executive reported that the ACC’s previous arrangements with Heineken had been brought to an end but that it was important to point out that this decision had been based solely on the fact that it was no longer in the ACC’s interests to continue with it since the ACC needed to be able to carry out clear and open business with all breweries on behalf of member Clubs. The ACC remained on good terms with Heineken.

ACC advice and interventions The Chief Executive advised the meeting of a recent case involving an ACC Club that had borrowed money from a brewery only to find that in a relatively short time penalties set within the loan agreement for not reaching targets had resulted in a significant increase in the money owed. On further investigation the ACC found that the brewery had offered the Club a loan with barrelage shortfall penalty terms that could never have been reached.

The result was that the loan for some £30,000 had in a period of just three years, and despite regular instalments being paid, increased to a total repayment of £45,000. The reason for this was a minimum barrelage target that was 71 barrels greater than the Club were purchasing at the outset of the loan (71 Brewers Barrels at 36 gallons per Barrel equated to just less than 21,000 pints: 21,000 pints short every year from year one).

Following a renegotiation all the penalties were removed by the brewery and the ACC paid off the capital amount.

The Chief Executive advised the meeting that the outcome of the ACC’s intervention was a good result for the Club but that importantly the situation should never have arisen. The ACC remained committed to removing as much brewery finance from ACC Clubs as possible. Arrangements such as this could never have ever been in the interests of the Club or the brewery.

Decline in beer sales The Chief Executive went on to advise that according to recent research Britons drank more than a 25% less beer now than at the turn of the millennium and where they actually drank had changed.

Off-trade sales (those bought in supermarkets and off-licences and consumed at home) overtook ontrade sales (in clubs, pubs, bars and restaurants) in 2014. In the year 2000, just 14 years previously, ontrade sales of beer were more than double off-trade sales.

Building business with brewers The ACC wanted to work with breweries to think of Clubs and the Club sector in a different way. That there had to be straightforward pricing and invoicing, that training and best practice needed to be shared and that Clubs must be recognised as important trading partners and customers. The more Clubs that remained open the more breweries could continue to sell their product. Importantly, whilst there had been a reduction of beer consumption, the sales of cask ale and cider and wine, some spirits – and gin in particular – had all increased.

Clubs as a force for well-being A vibrant social industry existed in the UK and the Chief Executive stated that he had been vocal in his support of the importance of social activities and that the leisure sector had a big role to play in society. Human contact was a vital component of a healthy lifestyle, and those people, who suffered isolation both young and old, would suffer from health issues. Therefore, a person who eats well, drinks litres of water and runs several miles a day may well be physically fit, but without a social life that same person would not have a truly rounded healthy lifestyle. A study of 6,500 UK men and women aged over 52 found that being isolated from family and friends was linked with a 26% higher death risk over seven years. All Clubs therefore have an important role to play.

Appointment to Lords Licensing Select Committee The Chief Executive was pleased to report that he had been appointed to the Lords Licensing Select Committee and hoped to be making a net contribution to the Committee’s deliberations.

New member and new opening The Chief Executive reported that the East Finchley Constitutional Club had become a new member of the ACC and that he was delighted to have opened

CLUB MIRROR 13

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NEWS SPECIAL – ACC the new Ninian Stuart Conservative Club in Treherbert, South Wales.

Sale and leaseback scheme – £3.8m investment The sale and leaseback scheme had shown how the ACC could successfully unlock the asset of a Club’s property in order to keep a Club open and continuing to fulfil its objects and serve its members with a total of 23 Clubs having completed the arrangement last year (£3.8 million investment) and a further 18 Clubs having completed the scheme this year. With over 80 Clubs signed up, the total number of Clubs should be in excess of 100 by the year end. Over 10% of members clubs where the ACC acts as Landlord has provided a platform for those clubs with the confidence to refurbish, re-pay debts, and recruit new members.

Further resources made available The rental income, together with the interest from the ACC’s loan book, had provided two new income streams that had made the ACC financially self-sufficient. This meant further resources were available to provide support to Clubs with advice on employment issues and contracts. ACC Clubs employed in the region of 3,000 people who were often women for whom part time flexible hours provided an important source of income independence. Advice was also provided on Rules, Licensing, Gaming, Taxation, Entertainment, indeed on everything in connection with running a business in the Leisure Sector.

Going forward The Chief Executive said that he looked forward to the next stage of the ACC’s development that might involve a single account invoicing for a large group of Clubs which recognise the benefit of combined purchasing , or a co-ordinated Regional or County membership recruitment campaign, or a professionally developed marketing image.

lowing a continual trend of falling sales, by some £9,000 from the previous year. Commission income also showed a lower receipt compared with 2014.

Sale and leaseback of properties Importantly, income showed rental income from the sale and leaseback of Club properties. The amount of rent recorded stood at £429,465, almost double that which was recorded for the previous year. As anticipated, this figure would continue to grow and become an important future source of income. Interest on loans to Cubs and deposits also increased to £345,000.

Thanks to the team He concluded his report by thanking all the staff at the ACC and in particular Charles [Littlewood] for his extra support over the last six months.

STATEMENT OF ACCOUNTS Gareth Johnson MP In his opening remarks, The Chairman gave apologies for Gareth Johnson Member of Parliament for Dartford, stood in for Philip Davies MP, ACC Treasurer, who was unable to attend the meeting.

Net assets approach £3.5m The Treasurer had pleasure in reporting that the income and expenditure account for the year ended 31st December 2015 showed an overall increase in net assets for the year of just under £3.5 million.

Donations to the Conservative Party He pointed out that this bottom line figure did not include the donation of just under £40,000 to the Conservative Party, which was made up of donations to CCHQ, targeted Associations and direct

14 CLUB MIRROR

Gareth Johnson MP sponsorship of Party activities. This followed donations of £240,000 in the two years prior to the General Election.

Club loans from ACC Development Funds The Treasurer added that the amount of loans to Clubs from Development Funds ‘A’ and ‘B’ and from ACC accounts during 2015 stood at a total of £6 million.

ACC Club Development Fund ‘A’ showed a surplus for the year of £27,405. The ‘B’ Fund returned a surplus after tax of £37,302.

Inter Affiliation (IA) Tickets Income from the sale of IA Tickets decreased, fol-

Total expenditure Total expenditure showed a decrease of over £320,000 from the comparison with 2014 but was expected and within budget. The net result showed the total net assets of the Association of Conservative Clubs increased by £3,472,307 to £13,511,454, an increase of just over 30%.

Accounts proposed and carried The Treasurer thanked the ACC Book Keeper, Lesley Dipopolo and the ACC’s Accountant and Auditor Katy Dee, of Begbies Chartered Accountants. The Treasurer concluded by saying that it gave him great pleasure to propose that the Accounts as set out be received by the Annual General Meeting. The proposal to receive the Accounts was seconded and carried unanimously.

<

SOCIAL MEDIA AWARDS

The Hospitality Social Media Awards Is your club using social media to engage with members? Then we want to hear from you. Read on...

DID YOU KNOW…?

• The average Internet user’s span of attention is just 8 seconds.

• Office workers check email 30 times per hour - on average • Only 4 out of every hundred page views last longer than 10 minutes • 17% of page views last less than 4 seconds

C

lubs and the hospitality sector are engaging with social media. In fact, 55% of respondents to a survey state that they are using social media to promote their business – which means, of course that 45% are not. More opportunities for those in the know!

Hospitalitty Social Me M dia Backkdrop

That means your messaging has to capture their attention quickly with direct and engaging text.

Survey resp ponses

555% 68% 4 % % 44%

ENTRIES AND ACTIONS 1. Call for entries – just email your club name and brief details of your website and/or facebook/twitter etc to – info@hsma.biz. We’ll do the rest. You can also enter online at www.hsma.biz 2. Closing date – 14 September, 2016.

3. Ceremony – The newly refurbished 5 Star Palace Hotel, Manchester (November 23).

Supported by

16 CLUB MIRROR

of responde o nts used Social Media to promote their businesss

said social networking has forced change n in business conduct

of respondents agreed that social networking saw the emergence of o new competitorrs

So ocial Media is seen s as a means of targeting a an audience

1

Survey: So ocial media in the hospitality and leisure industry

Social media is a huge weapon in club armouries. It’s current, it’s immediate and it resonates with younger members as well as older ones. That’s why we’ve launched the Hospitality Social Media Awards. From web sites to Facebook and everything in between, the Hospitality Social Media Awards (HSMA) will be seeking out those of you who are busy using social media to engage with your members. Event updates, member alerts, social interaction – however you’re using social media and whatever the size of your club we want to hear from you.

NOMINATIONS AND ENTRIES Club Mirror’s sister titles, Club Rugby, Sports Club Management and Clubhouse Europe, will also be encouraging entries from their sectors, while Sports4Bars will be driving entries from the broader Hospitality sector.

If you can say yes to any of this list we want to hear from you. Are you...

1. Proud of your web site?

2. Engaging with customers?

3. Using on-line bookings?

4. Promoting the business?

5. Inspiring conversation?

6. Encouraging interaction?

Just email your club name and brief details of your website and/or facebook/twitter etc to â&#x20AC;&#x201C; info@hsma.biz. Weâ&#x20AC;&#x2122;ll do the rest! You can also enter online at www.hsma.biz < CLUB MIRROR 17

SOCIAL MEDIA IN ACTION

Communication

Isthereanybodythere?

From Facebook-friendly clubs to instagram afficienados, our Social Media Awards judges are out and about identifying clubs who are making the most of social media â&#x20AC;&#x201C; from cutting edge experts to those who are plain just doing it well. And if you havenâ&#x20AC;&#x2122;t entered yet, then turn straight to page 18.

Football focus

Brentford FC The West London side who play in the Championship have a loyal following. On their website you can see that they have a keen presence on Facebook and Twitter with regular team tweets. http://www.brentfordfc.co.uk Barnsley FC This Yorkshire outfit is well involved in the world of Facebook and Twitter, as their website clearly shows. You can also find links to betting sites such as Sky Bet if you fancy a flutter or two. http://www.barnsleyfc.co.uk

18 CLUB MIRROR

Spotlight on Sports and Social Clubs Charlton Athletic As well as Twitter, Facebook and YouTube being prolific, the South Londoners have an app featured on their website where you can access match commentary on your mobile. http://www.cafc.co.uk

Rangers FC The Glasgow giants play in the Scottish Premiership and all of the expected social media are present and correct on their site, as well as a link to the ever-popular Rangers TV. http://rangers.co.uk Beverley and East Riding Golf Club ‘Arguably the oldest golf club in Yorkshire’ (1889) so says their magnificent site where you can see they have a prolific Twitter presence and a regularly updated Facebook page with hundreds of likes. www.beverleygolfclub.co.uk

Tottenham Hotspur Giants of the Premier League Spurs is looking strong for the next campaign. As well as Twitter, Facebook, YouTube and Instagram, this is a merchandise-crazy club which really pushes its online shop well. http://www.tottenhamhotspur.com

Celtic FC Longterm rivals to Rangers in the Scottish Premiership and with an equally impressive website.

The club shop is well promoted, as are links to merchandise stockists, sponsors and Celtic TV. http://www.celticfc.net

Hove Deep Sea Anglers Superb fishing venue with links to Facebook and Twitter but the investment has mostly gone into their website which keeps everyone up to date with their many events, both sporting and social. hovedeepseaanglers.co.uk Wycombe Wanderers With some great links to other sites, such as its many club partners, the League Two side also focuses on its Twitter presence with team tweets. The club shop is easy to locate as well as the newsletter. http://www.wycombewanderers.co.uk

Southampton FC This South Coast side prides itself on its website as much as its team. The site features a host of easy-toaccess social media, along with Saints Player HD, shop and newsletter. http://www.saintsfc.co.uk

Rochdale AFC This League One side is using YouTube and apps effectively to promote the club. Meanwhile, the website highlights their involvement with charities while the ‘Dale Wall’ has news of upcoming events. http://www.rochdaleafc.co.uk

Ipswich Town FC Go to the Suffolk side’s super site and their social media presence is very well laid out at the top, including Facebook, Twitter and YouTube. It also highlights commercial ventures, shop and newsletter. http://www.itfc.co.uk

Arsenal FC You can find easy access to the club shop and social media across numerous platforms. There are even links to its Chinese site. The North Londoners’ website also heavily promotes the ladies and youth teams. http://www.arsenal.com

Accrington Stanley This Lancashire side was notably brought to the nation’s attention in an 80s advert. Now gracing League Two and with a website that emphasises their community atmosphere as well as Twitter presence and eBay store. http://accringtonstanley.co.uk

St Anne’s Cricket Club Judging by the excellent website, there’s a great deal going on at this Lancs club. There’s a whole list of events, catering offering, club history, advertising opportunities and strong Facebook and Twitter presence. www.stannescricketclub.org

The Laurels This West Midlands entertainment venue is for all the family and dogs too (with a canine society). The website details regular social events and links to Facebook as well as photos galleries and newsletter. www.the-laurels.webeden.co.uk

CLUB MIRROR 19

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SOCIAL MEDIA IN ACTION

Right on Rugby Clubs

North Biddick Social Club ‘Probably the best club in the North East’ is quite a claim on the website for this Tyne and Wear venue.

It’s all about the website, featuring user-friendly information on their facilities. www.northbiddickclub.co.uk

Tiverton Constitutional Club This Devon club prides itself on its gaming and its ales, its entertainment and charity work. It has an easy to navigate website offering news of a range of social and charity events plus a link to their Facebook page. www.tivertonconclub.co.uk

Parkstone Yacht Club Bringing sailing to life in the Poole area, Parkstone's website features a live webcam and details a range of top yachting and social events, plus a healthy Facebook following. www.parkstoneyachtclub.com

Shifnal Golf Club One of Shropshire’s finest golf courses, with a website to match, the club has a strong Twitter following and regular tweets, plus links to the club shop as well as members’ and visitors’ areas. www.shifnalgolf.com

Vagabond Mountaineering Club Located in Liverpool, this is an excellent club for thrill-seekers, but catering for ‘every day’ climbers too. A simple but effective website and Facebook is also used to update members of their events. www.vagabondmc.com

20 CLUB MIRROR

Harlequins As prolific on the web as they are on their home ground The Stoop, this world-famous rugby union club links its site to the club shop, various associations and social media including Facebook, Twitter and Instagram. www.quins.co.uk

Leicester Tigers The most successful rugby union club since the introduction of league rugby in 1987, the Tigers really know how to do social media with Twitter, Facebook, Instagram, LinkedIn and YouTube all featuring strongly. www.leicestertigers.com

Bath One of the oldest and most successful rugby sides, formed in 1865 at the heart of the community Bath has a huge followings on Facebook, Instagram, Twitter and YouTube. http://www.bathrugby.com

London Welsh The Richmond-based RFU Championship side has a fine website and great social media presence, using LinkedIn, YouTube, Facebook and Twitter to their full potential. www.london-welsh.co.uk

Old Halesonians RFC Bold website which contains useful tabs for team news, videos and photos, shopping and fixture list.

Also a big presence on Twitter and many RSS links. www.oldhalesrfc.co.uk

Bedford Blues The RFU Championship team has a decent presence with YouTube, Facebook and Twitter plus a website with lots of links to club associates, its shop and hospitality. www.bedfordrugby.co.uk

Saracens The reigning Aviva Premiership champions have well over 100,000 Facebook likes and a massive following on Twitter and Instagram. www.saracens.com

Newcastle Falcons The Kingston Park side recently returned to the top flight and are using Facebook and Twitter prominently. Fans can also hit their YouTube channel for regular video action from the team. www.newcastlefalcons.co.uk

Doncaster RFC The RFU Championship side has invested a lot of time in social media platforms Facebook, Twitter (with over 7000 followers), YouTube and Instagram as well as links to other sites. www.drfc.co.uk

Leeds Rhinos One of the most famous rugby league sides in the world the Rhinos have loads of great links to affiliated companies on their site along with Facebook and Twitter plus their newsletter and online shop. www.therhinos.co.uk

Cinderford RFC ‘The pride of the forest’, this charming Gloucestershire side also takes a lot of pride in their social media offering. Facebook, Twitter, Instagram, YouTube and Vimeo are all ways fans can connect. www.cinderfordrfc.co.uk

Westerham Cycling Club A real newcomer to the scene, only founded in 2014, this is primarily a road racing club that does a lot to promote its ties with British Cycling. Also has prolific links to Twitter and Facebook pages. www.westerhamcyclingclub.co.uk

Bolton Volleyball Club Very well-managed club in the North East with a fantastic sport and social balance and social media presence. Great obvious links to news and events as well as Facebook and Twitter. www.boltonvc.org.uk London Broncos The Ealing-based rugby league side in the Kingstone Press Championship has a big following on Facebook and an even bigger one on Twitter. Links to these and more are easy to find on their site. www.londonbroncosrl.com

Batley Bulldogs A rugby league club in Yorkshire which with excellent facilities, website presence and, of course, team.

The website has great links to their facilities, lottery and to Facebook and Twitter pages. www.batleybulldogs.co.uk The Boxing Clinic Amateur boxing club in the heart of London that aims to take the intimidation out of the sport. Multifunctional website with links to regularly updated Facebook, Twitter and YouTube sites. www.theboxingclinic.com

Melksham RFC Superb website strongly promoting a great social media presence as well as its various teams. In addition to Facebook and Twitter and club shop, RSS feeds are a strong point to keep fans up to date. www.melkshamrfc.co.uk

Northern Football Club Newcastle-upon-Tyne venue with a smashing site that lays it all out clearly. Links to Facebook page and a strong Twitter following. www.northernfootballclub.co.uk

Birmingham Moseley Rugby Founded in 1873, this is a rugby union club with an easy to navigate website which features the club shop and newsletter buttons as well as links to Facebook, Twitter and the message board. www.moseleyrugby.co.uk

Workington RFC This much-loved Cumbrian rugby club is doing a lot for their brand including ensuring their website is up to scratch as well as joining in with social media such as Twitter and a regularly updated Facebook page. www.pitchero.com/clubs/workington

Ham Polo Club Greater London’s last remaining polo club, one of the oldest in the land. The website is as impressive as the club itself and there’s a huge Facebook presence as well as Twitter and YouTube followings. www.hampoloclub.com

Worcester Swimming Club The club has an excellent presence on Twitter which is updated regularly, as well as Facebook. This club is doing a great deal for the entire family and its website promotes various events and competitions. www.worcestersc.co.uk

CLUB MIRROR 21

LIVE SPORTING FIXTURES FROM

The best of Sunday August 7, 4pm – BT Sport 1 HD

FA Community Shield: Leicester City v Manchester United Last season’s champions Leicester City take on the FA Cup holders Manchester United at Wembley Stadium. There will be some huge talent on display for both teams but many neutrals will be eager to see how United’s highest profile new signing Zlatan Ibrahimovic enjoys playing in the English game. The 34 year old certainly looks physically ready for the gruelling season ahead.

Saturday August 6, 1pm – BBC

The Olympics: Rio 2016 In 2012 Team Great Britain finished third in the overall medals table with a total fo 64 medals including 29 golds. Equalling or surpassing that achievement will take a mighty effort but there are any number of genuine gold contenders out there, not least Mo Farah, Jessica Ennis-Hill and Greg Rutherford in their athletics disciplines. In other disciplines, Laura Trott will be spearheading the GB cycling team’s efforts as they look to improve on their 12-medal haul in 2012.

Sports4Bars.com looks ahead to the key live sporting fixtures coming up in August, not least the start of the new football season.

Friday August 5 7.45pm Sky Sports 1 HD

Sunday August 7 4pm BT Sport 2 HD

Championship Football: Fulham v Newcastle United

FA Community Shield: Leicester City v Manchester United

Newcastle United begin their Championship campaign after their relegation from the top flight last season. It will be a major undertaking to win promotion back to the Premier League.

Wembley Stadium hosts the traditional curtain-raiser to the English football season as Premier League champions Leicester City take on FA Cup winners Manchester United. This is the start of a new era for United with Jose Mourinho now calling the shots from the sidelines and the club’s fans will be hoping for a win here to get the new era off to a successful start. The Foxes will still be on a high after last season’s heroics and will want to prove that they are not just a one-season success.

Saturday August 6 11am Sky Sports HD

International Cricket: England v Pakistan - 3rd Test England will hope to recover from that shattering 1st Test when they showed themselves unable to cope with Pakistan’s spin men. A fresh approach will be required if they are to level the series.

Saturday August 6 1pm BBC1

The Olympics: Rio 2016

Sunday August 14, 4pm – Sky Sports 1 HD

Barclays Premier League: Arsenal v Liverpool Last term was a thrilling ride for Liverpool fans with the team’s charge to the final of the Europa League earning them plenty of plaudits. They didn’t manage to land that trophy but there is a very real chance of them gaining some silverware this season, although it may be too early to talk of them as potential Barclays Premier League title contenders. This early encounter against last season’s runners-up should give Liverpool an idea of their relative strength this time around. For their part, Arsenal will be hoping to win their first title since 2004.

Sporting action from Brazil. There will be a mammoth 550 hours of television coverage on the BBC, climaxing with the Closing Ceremony on August 21. Can Great Britain improve on their excellent showing at London 2012?

Saturday August 6 5pm Sky Sports 1 HD

Football: International Champions Cup - Liverpool v Barcelona Pre-season action as Liverpool take on European aristocrats Barcelona.

This should prove a very useful workout ahead of the start of the new football season for both sides.

Tuesday August 9 7.45pm BT Sport Europe HD

UEFA Super Cup: Real Madrid v Sevilla An all-Spanish affair in Trondheim as the reigning UEFA Champions League holders Real Madrid take on UEFA Europa League winners Sevilla. Sevilla are the first tie to play in three straight UEFA Super Cups in this rematch of the 2014 encounter which saw Real winning 2-0 in Cardiff.

Thursday August 11 11am Sky Sports HD

International Cricket: England v Pakistan - 4th Test The 4th and final Test of England's series against Pakistan takes place at the Oval. Can England bounce back to form and take the series? Skipper Alastair Cook will be hoping to inspire his men to victory here.

For details on the Barclays Premier League 2016-17 season – from Fast Facts to fixtures – turn to pages 27-32 in this issue.

24 CLUB MIRROR

August’s sport on TV Rio Olympic Games, BBC, from Saturday August 6

ALSO COMING UP...

Friday August 12 12.45pm Sky Sports 1 HD

Championship Football: Brighton & Hove Albion v Nottingham Forest Saturday August 20 12.30pm Sky Sports 1 HD

Barclays Premier League: Stoke City v Manchester City Sunday August 21 12 noon Sky Sports 1 HD

Championship Football: Ipswich Town v Norwich City Saturday August 13 12.30pm Sky Sports 1 HD

Sunday August 14 1.30pm Sky Sports 1 HD

Monday August 15 8pm Sky Sports 1 HD

Sunday August 21 4pm Sky Sports 1 HD

Barclays Premier League: Hull City v Leicester City

Barclays Premier League: Bournemouth v Manchester United

Barclays Premier League: Chelsea v West Ham

Barclays Premier League: West Ham v Bournemouth

Chelsea have added some major talent to their ranks over the close season and the Stamford Bridge faithful will be expecting great things from former Italy manager Antonio Conte.

Wednesday August 24 2pm Sky Sports 2 HD

The reigning champions get their title defence underway against Hull City. The Foxes have lost some key personnel during the summer to Premier League rivals but have the hardcore of the title-winning team still together, including top goalscorer Jamie Vardy who will be eager to make up for his disappointing summer with England at the Euros.

You can be assured that Manchester United manager Jose Mourinho will not be taking the threat posed by Bournemouth lightly having experienced a shock 1-0 defeat at Stamford Bridge last season as Chelsea boss, one of the dismal results which led to his dismissal from the Blues backroom.

Sunday August 14 4pm Sky Sports 1 HD

Saturday August 13 5.30pm BT Sport 1 HD

Barclays Premier League: Manchester City v Sunderland Pep Guardiola gets his first taste of Barclays Premier League football as City host Sunderland at the Etihad Stadium. Sunderland recently lost their manager Sam Allardyce to the England national team but now have David Moyes calling the shots from the sides, a vastly experienced manager.

Barclays Premier League: Arsenal v Liverpool The Premier League is back and the pick of the opening weekend’s fixtures sees the Gunners – runnersup last season – take on Liverpool at The Emirates. There is huge excitement amongst Liverpool fans who are confident that Jurgen Klopp’s second season in charge will bring some silverware to Anfield, although it may be too early for Premier League honours.

Friday August 19 8pm Sky Sports 1 HD

Barclays Premier League: Manchester United v Southampton Friday night football comes to the Barclays Premier League as Old Trafford hosts this fixture between United and Southampton.

Saturday August 20 5.30pm BT Sport 1 HD

International Cricket: England v Pakistan - 1st ODI Saturday August 27 10.30am Sky Sports 2 HD

International Cricket: England v Pakistan - 2nd ODI Saturday August 27 5.30pm BT Sport 1 HD

Barclays Premier League: Hull City v Manchester United

Barclays Premier League: Leicester City v Arsenal The reigning champions take on last season's runners-up in this Saturday teatime clash.

www.Sports4Bars.com

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB MIRROR 25

BARCLAYS PREMIER LEAGUE SPECIAL

Spotlight on Barclays Premier League The new Premier League campaign is upon us with 20 top football clubs battling it out for the coveted prize once again. With nearly a billion tuning in worldwide, UK clubs will surely be wanting in on the excitement – and who’d want to miss out, after what was arguably the most unpredictable season on record, last time?

I

t's the new Barclays Premier League season, now in its 25th year. With Leicester City stunning the world last time, interest in the competition is sure to be at an all-time high this time around.

Manchester City had added some more excitement to the proceedings in recent years, challenging their local rivals United as well as other previous champions Chelsea and Arsenal.

However, Leicester's shock title charge has fully revitalised proceedings and the Foxes will be out to prove they’re no Blackburn as they defend their title.

Former champions Chelsea failed to even qualify for Europe and the two Manchester giants were left clamouring for the last

Champions League spot.

Meanwhile Tottenham’s challenge for the title spluttered to an embarrassing halt.

All of the previous contenders including Liverpool will surely be up there again, but will there be another surprise package this time out?

PREMIER LEAGUE VIEWERS AROUND THE GLOBE Europe – 1,188m Asia & Oceania – 848m Middle East & North Africa – 464m Sub-Saharan Africa – 384m North America & Caribbean – 275m South & Central America – 137m

WINNERS’ WALL • 1992/93 Manchester United • 1993/94 Manchester United • 1994/95 Blackburn Rovers • 1995/96 Manchester United • 1996/97 Manchester United • 1997/98 Arsenal • 1998/99 Manchester United • 1999/00 Manchester United • 2000/01 Manchester United • 2001/02 Arsenal • 2002/03 Manchester United • 2003/04 Arsenal • 2004/05 Chelsea • 2005/06 Chelsea • 2006/07 Manchester United • 2007/08 Manchester United • 2008/09 Manchester United • 2009/10 Chelsea • 2010/11 Manchester United • 2011/12 Manchester City • 2012/13 Manchester United • 2013/14 Manchester City • 2014/15 Chelsea • 2015/16 Leicester City

> CLUB MIRROR 27

BARCLAYS PREMIER LEAGUE SPECIAL

FAST FACTS – 25 YEARS OF THE PREMIER LEAGUE 1992/93 The competition is formed as the Premier League; 22 teams compete in the first season. Sheffield United’s Brian Deane scores the first goal on 15th August in a campaign that Manchester United go on to win. Premier League grounds are 69.6% full and the season’s aggregate attendance is 9.75m. Premier League turnover is £46m.

1993/94 Carling become the first Title Sponsors and the competition is known as the Carling Premiership. Manchester United become only the fourth team in the 20th Century to do the League and FA Cup double.

Andy Cole scores a record 34 goals for Newcastle United.

Leicester City’s hero, Jamie Vardy.

DID YOU KNOW? Facts and figures from the 2015/16 season.

• Champions Leicester City –1st Premier League title; finished 14th the previous season • Relegated Newcastle United; Norwich City; Aston Villa • Top goalscorer Harry Kane (25 goals) • Best goalkeeper Petr Cech (16 clean sheets) • Biggest home win Man City 6-1 Newcastle (3 October 2015)) • Biggest away win Aston Villa 0-6 Liverpool (14 February 2016) • Highest scoring Norwich City 4-5 Liverpool (23 January 2016) • Longest winning run 6 games – Tottenham • Longest unbeaten run 15 games – Chelsea • Longest winless run 19 games – Aston Villa • Longest losing run 11 games – Aston Villa • Highest attendance 75,415 – Manchester United v Swansea City Albion (2 May 2015) • Lowest attendance 10,863 – Bournemouth v Stoke City (13 February 2016) • Total attendance 13,851,698 • Average attendance 36,451

1994/95 Blackburn Rovers, managed by Kenny Dalglish, win the Championship on the final day of the season. Rovers striker Alan Shearer equals Andy Cole’s scoring record with 34. It is the final season with 22 teams – four are relegated and only two come up from the Football League.

2006/07 Manchester United become the third different Club to win the League in four seasons. Fulham’s Moritz Volz scores the 15,000th Premier League goal. The Premier League attendance record is set when 76,098 watch Manchester United v Blackburn Rovers at Old Trafford on 31 March 2007.

2007/08 Premiership is dropped from the competition title and the Barclays Premier League is the new name for the English top flight. The first all-English UEFA Champions League final takes place as Manchester United defeat Chelsea and the Premier League tops the UEFA Club Coefficient for the first time. Manchester United winger Cristiano Ronaldo is top scorer with 31 goals – in just 31 Premier League starts – tying Alan Shearer’s record for a 38-match season.

1996/97 On the opening day of the season Manchester United’s David Beckham scores from the half-way line; he goes on to win the Professional Footballers’ Association Young Player of the Year as United lift their fourth Premier League trophy. Arsenal appoint the little known Arsene Wenger as manager.

2008/09 Manchester United win their 11th Premier League and equal Liverpool’s record of 18 top flight titles. Premier League turnover is £1.005bn, with £136m going to external good causes and solidarity payments.

1997/98 Arsenal win the Premier League by a point from Manchester United, overhauling an 11-point lead in the process. Arsene Wenger becomes the first overseas manager to win the title in England. Arsenal become the fifth 20th Century team to do the League and FA Cup double.

1998/99 The Premier League Academy system is set up. Manchester United secure a unique ‘treble’ of League, FA Cup and UEFA Champions League. England gets three UEFA Champions League places. Premier League turnover rises to £281m.

1999/2000 Manchester United win the Premier League by a record 18 points, setting a new high of 97 goals scored in the process. A new record for total goals scored in a season is also created (1,060). Sunderland’s Kevin Phillips becomes only the third player to score 30 goals or more in one season.

2000/01 Manchester United beat Arsenal into second place for the third season in a row and Sir Alex Ferguson becomes the first manager to win three successive English titles. Ledley King scores the fastest goal in Premier League history (10 seconds). England gets four UEFA Champions League places.

2001/02 Barclaycard becomes the new league title sponsor. Arsenal complete a League and FA Cup double and they score in every Premier League game. Premier League turnover now stands at £570m. All three promoted clubs avoid relegation – Fulham, Blackburn Rovers and Bolton Wanderers.

2003/04 The first biennial pre-season Asia Trophy takes place in Malaysia. Arsenal win the League, going through the entire season undefeated and earn the nickname ‘The Invincibles’. Thierry Henry becomes the fourth player to score 30 goals in a Premier League season and Roman Abramovich takes over as owner of Chelsea.

28 CLUB MIRROR

2005/06 Chelsea retain the Premier League title and equal their own most wins in a season record (29). Alan Shearer retires, having scored a record 260 goals. Arsenal leave Highbury for the Emirates Stadium and their striker Thierry Henry wins the Football Writers’ Association Footballer of the Year award for a record third time.

1995/96 Manchester United again complete a League and Cup double – and Eric Cantona is named Footballer of the Year. United also record the biggest ever Premier League victory, beating Ipswich Town 9-0. Then at Blackburn Rovers, Alan Shearer scores a record 31 goals for a 38-match season.

2002/03 Manchester United go on an 18-match unbeaten run from Boxing Day, overhauling Arsenal’s eight-point lead in the process to win their eighth Premier League title.

Top goalscorer was Harry Kane with 25 goals.

top flight title in 50 years with the most wins (29) and fewest goals conceded (15) in a season. Goalkeeper Petr Cech keeps a record 24 clean sheets.

2004/05 Barclays become the new title sponsor for the League. José Mourinho takes over as manager of Chelsea, who go on to win their first

2009/10 Chelsea reclaim the Premier League title from Manchester United for the first time since 2006. The success caps an excellent first season for Chelsea manager Carlo Ancelotti, with his side scoring 103 goals – a new Premier League record – and winning The FA Cup. 2010/11 Manchester United win their 12th Premier League title and 19th overall. A new record of 1,063 goals scored is set in a 38-fixture season. On Saturday 5th February 2011 a record 41 goals are scored in one day, in only eight matches. Premier League grounds are 92.2% full and the season’s attendance is 13.4m. Premier League turnover stands at £1.202bn, with more than £165m distributed outside of the League in solidarity, good causes and grassroots funding.

2011/12 With one of the final strikes of the season, Sergio Aguero secured Manchester City’s first ever Premier League title in a dramatic 3-2 victory over QPR as Manchester United finished second on goal difference. Chelsea also lifted the UEFA Champions League trophy for the first time, ensuring that England was top of the UEFA League coefficient for the fifth season in a row. Aston Villa midfielder Marc Albrighton scored the 20,000th Premier League goal against Arsenal in December. The 2011/12 season was voted the best one yet in the Premier League 20 Seasons Awards, with the league title, Champions League qualification places and relegation all decided on the final day.

2012/13 Manchester United win their 13th Premier League trophy in the final season of Sir Alex Ferguson’s glorious 26 years in charge at Old Trafford. Long-serving top flight stars Paul Scholes, Michael Owen and Jamie Carragher also call time on their playing careers.

2013/14 Manchester City are crowned Barclays Premier League champions for the second time in three seasons after coming out on top in a thrilling title race that went down to the final weekend. Liverpool, who, like Man City, scored over 100 goals in the league campaign.

2014/15 Chelsea takes it to the top and wins its fourth-ever Premier League title, much to the delight of fans and manager José Mourinho alike.

2015/16 The nation held its breath as Leicester wins the Premier League, just a year after a successful battle against relegation.

Information courtesy of www.premierleague.com

_________________________________________

ARSENAL Winners of two memorable league and cup doubles and known for their attractive passing football under longstanding manager Arsene Wenger, the Gunners won their most recent silverware in the 2014/15 FA Cup, and finished as BPL runners-up last season. __________________________________________

Established 1886

Emirates Stadium Nickname (capacity 60,260) The Gunners

AFC BOURNEMOUTH Founded in 1899, Bournemouth were promoted to League One at the end of the 2009-10 season, to the Championship at the end of the 2012-13 season, and, after winning the Championship title in the 2014-15 season, earned promotion to the Premier League. __________________________________________

Established 1899

Goldsands Stadium (capacity 11,700)

Nickname The Cherries

BURNLEY The Clarets were the winners of the Football League Championship last term and, thus, promoted to the top flight under Sean Dyche. The Turf Moor side first entered the Premier League in 2009, becoming the smallest club playing in the competition. __________________________________________

Established 1882

Turf Moor (capacity 21,401)

Nickname The Clarets

CHELSEA Barclays Premier League winner in 2015 and 2012’s European Champions this is one of the most successful English teams of the modern era. The Blues have won the FA Cup seven times and the League Cup four times. They won their first league and cup double in 2009/10. __________________________________________

Established 1905

Stamford Bridge (capacity 41,798)

Nickname The Blues

CRYSTAL PALACE Crystal Palace originally played in the grounds of London’s Crystal Palace and were nicknamed The Glaziers. Last season saw them cap an impressive campaign by finishing as beaten finalists against the mighty Manchester United in the FA Cup. __________________________________________

Established 1905

Selhurst Park (capacity25,747)

Nickname The Eagles

EVERTON Everton has competed in the top flight for a record 112 seasons, and won the League Championship nine times, winning the FA Cup in 1995. The team come on to the theme tune of 1960’s police series Z Cars. __________________________________________

Established 1878

Goodison Park (capacity39,571)

Nickname The Toffees

HULL CITY The Tigers return to the top tier after finishing fourth in the Championship last season and winning the play-offs.

The last time they were in this league was just a year ago.

Established 1904

KCOM Stadium (capacity 25,450)

Nick name The Tigers

LEICESTER CITY The team shocked the footballing world by winning the Premier League title, to the immense pride of its ecstatic supporters and huge respect worldwide. The club currently plays under Italian wizard Claudio Ranieri. _________________________________________

Established 1884

King Power Stadium Nick name (capacity 32,312) The Foxes

LIVERPOOL Liverpool are one of the most successful English teams of all time, with 18 league titles, seven FA Cups and five European Cups in their bulging trophy cabinet. Anfield Stadium is about as iconic as you can get, however, the club has still never won a Premier League title. _________________________________________

Established 1892

Anfield (capacity 44,742)

Nick name The Reds

MANCHESTER CITY Founded in 1880 as St. Mark's, they became Ardwick Association Football Club in 1887 and Manchester City in 1894. League Cup winners and Premier League Champions in 2013/14, the Sky Blues added another League Cup trophy to the cabinet last season. _________________________________________

Established 1880

Etihad Stadium (capacity 55,097)

Nick name The Citizens

MANCHESTER UNITED Old Trafford, AKA the ‘Theatre of Dreams’ is the largest club ground in Britain. During the 26-year tenure of Sir Alex Ferguson, the Red Devils won 38 trophies, including 13 premier league and two UEFA Champions League titles. Jose Mourinho is their new boss and last season saw them lift the FA Cup for the 12th time. _________________________________________

Established 1878

Old Trafford (capacity 75,653)

Nick name The Red Devils

MIDDLESBROUGH Middlesbrough are welcomed back to the Premier League and are one of its founders, having last plied their trade here in 2009. Up until then, they spent nine consecutive seasons in the top flight. _________________________________________

EEstablished 1876

Riverside Stadium (capacity 34,742)

Nick name The Boro

SOUTHAMPTON Southampton moved to St Mary’s stadium in 2001. The club won the FA cup in 1976 and finished second in the first division in 1983/84. They’d spent 27 years in the top flight before being relegated in 2005, returning to the Premier League for the 2012/13 season. _________________________________________

Established 1885

St Mary’s (capacity 32,505)

Nick name The Saints

STOKE CITY Stoke city are said to be the second oldest professional club in the world after Notts County. They won the 1972 League Cup, after beating Chelsea 2-1 in the final and have successfully made it into the FA Cup semi-finals three times. _________________________________________

Established 1863

Britannia (capacity 27,902)

Nick name The Potters

SUNDERLAND The Black Cats have an illustrious history, having won the First Division title six times (the last occasion was back in 1936) and the FA Cup in 1973. Home is the Stadium of Light in Tyne and Wear, built on the site of the old Wearmouth Colliery. _________________________________________

Established 1879

Stadium of Light (capacity 49,000)

Nick name The Black Cats

SWANSEA CITY Swansea were the first Welsh club to play in the Premier League since its inception in 1992. They finished 11th in their first season (2011/12), 9th in their second season (2012/13) and 12th in their third season (2013/14). _________________________________________

Established 1912

Liberty Stadium (capacity 20,909)

Nick name The Swans

TOTTENHAM HOTSPUR Tottenham Hotspur AKA Spurs, was the first club in the 20th Century to win the League and FA Cup double in 1960/61. They have won the FA cup eight times, the League Cup four times and the UEFA Cup. _________________________________________

Established 1882

White Hart Lane (capacity 36,284)

Nick name Spurs/Lilywhites

WATFORD The club, founded in 1881, first entered the FA Cup in 1886/87. It rose to top tier English football in 1982 and reached the FA Cup Final in 1984. The club has redeveloped its Elton John Stand. _________________________________________

Established 1881

Vicarage Road (capacity 21,500)

Nick name Hornets

WEST BROMWICH ALBION West Bromwich Albion was one of the founding members of the Football League in 1888. The club has been Champions of England once (in 1919/20) and have won the FA cup five times. _________________________________________

Established 1878

The Hawthorns (capacity 26,852)

Nick name The Baggies

WEST HAM West Ham was formed in 1895 as Thames Ironworks FC, hence the hammers on the club crest and nickname ‘The Hammers’. They move into their new home of the Olympic Stadium this season. _________________________________________

Established 1895

Olympic Stadium (capacity 60,010)

Nick name The Hammers

CLUB MIRROR 29

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FIXTURES ARSENAL

BOURNEMOUTH

August Sun 14 Liverpool Sat 20 Leicester Sat 27 Watford September Sat 10 Southampton Sat 17 Hull Sat 24 Chelsea October Sat 1 Burnley Sat 15 Swansea Sat 22 Middlesbrough Sat 29 Sunderland November Sat 5 Tottenham Sat 19 Manchester Utd Sat 26 Bournemouth December Sat 3 West Ham Sat 10 Stoke Wed 14 Everton Sat 17 Manchester City Mon 26 West Brom Sat 31 Crystal Palace January Mon 2 Bournemouth Sat 14 Swansea Sat 21 Burnley Tues 31 Watford February Sat 4 Chelsea Sat 11 Hull Sat 25 Southampton March Sat 4 Liverpool Sat 11 Leicester Sat 18 West Brom April Sat 1 Manchester City Tues 4 West Ham Sat 8 Crystal Palace Sat 15 Middlesbrough Sat 22 Sunderland Sat 29 Tottenham May Sat 6 Manchester Utd Sat 13 Stoke Sun 21 Everton

August Sun 14 Manchester Utd Sun 21 West Ham Sat 27 Crystal Palace September Sat 10 West Brom Sat 17 Manchester City Sat 24 Everton October Sat 1 Watford Sat 15 Hull Sat 22 Tottenham Sat 29 Middlesbrough November Sat 5 Sunderland Sat 19 Stoke Sat 26 Arsenal December Sat 3 Liverpool Sat 10 Burnley Tue 13 Leicester Sat 17 Southampton Mon 26 Chelsea Sat 31 Swansea January Mon 2 Arsenal Sat 14 Hull Sat 21 Watford Tues 31 Crystal Palace February Sat 4 Everton Sat 11 Manchester City Sat 25 West Brom March Sat 4 Manchester Utd Sat 11 West Ham Sat 18 Swansea April Sat 1 Southampton Wed 5 Liverpool Sat 8 Chelsea Sat 15 Tottenham Sat 22 Middlesbrough Sat 29 Sunderland May Sat 6 Stoke Sat 13 Burnley Sun 21 Leicester

H A A H A H A H H A H A H A H A A H H A A H H A H A A H A H H A A H A H A H

30 CLUB MIRROR

H A A H A H A H H A H A A H A H H A A H A H H A H A A H H A A H H H A H H A

CRYSTAL PALACE

CHELSEA August Mon15 West Ham Sat 20 Watford Sat 27 Burnley September Sun 11 Swansea Fri 16 Liverpool Sat 24 Arsenal October Sat 1 Hull Sat 15 Leicester Sat 22 Manchester Utd Sat 29 Southampton November Sat 5 Everton Sat 19 Middlesbrough Sat 26 Tottenham December Sat 3 Manchester City Sat 10 West Brom Tue 13 Sunderland Sat 17 Crystal Palace Mon 26 Bournemouth Sat 31 Stoke January Mon 2 Tottenham Sat 14 Leicester Sat 21 Hull February Wed 1 Liverpool Sat 4 Arsenal Sat 11 Burnley Sat 25 Swansea March Sat 4 West Ham Sat 11 Watford Sat 18 Stoke April Sat 1 Crystal Palace Wed 5 Manchester City Sat 8 Bournemouth Sat 15 Manchester United Sat 22 Southampton Sat 29 Everton May Sat 6 Middlesbrough Sat 13 West Brom Sun 21 Sunderland

BURNLEY

H A H A H A A H H A H A H A H A A H H A A H A H A H A H A H H A A H A H A H

August Sat 13 West Brom Sat 20 Tottenham Sat 27 Bournemouth September Sat 10 Middlesbrough Sun 18 Stoke Sat 24 Sunderland October Sat 1 Everton Sat 15 West Ham Sat 22 Leicester Sat 29 Liverpool November Sat 5 Burnley Sat 19 Manchester City Sat 26 Swansea December Sat 3 Southampton Sat 10 Hull Wed 14 Manchester Utd Sat 17 Chelsea Mon 26 Watford Sat 31 Arsenal January Mon 2 Swansea Sat 14 West Ham Sat 21 Everton Tue 31 Bournemouth February Sat 4 Sunderland Sat 11 Stoke Sat 25 Middlesbrough March Sat 4 West Brom Sat 11 Tottenham Sat 18 Watford April Sat 1 Chelsea Wed 5 Southampton Sat 8 Arsenal Sat 15 Leicester Sat 22 Liverpool Sat 29 Burnley May Sat 6 Manchester City Sat 13 Hull Sun 21 Manchester Utd

August Sat 13 Swansea Sat 20 Liverpool Sat 27 Chelsea September Sat 10 Hull Sat 17 Leicester Sat 24 Watford October Sat 1 Arsenal Sat 15 Southampton Sat 22 Everton Sat 29 Manchester Utd November Sat 5 Crystal Palace Sat 19 West Brom Sat 26 Manchester City December Sat 3 Stoke Sat 10 Bournemouth Tue 13 West Ham Sat 17 Tottenham Mon 26 Middlesbrough Sat 31 Sunderland January Mon 2 Manchester City Sat 14 Southampton Sat 21 Arsenal Tues 31 Leicester February Sat 4 Watford Sat 11 Chelsea Sat 25 Hull March Sat 4 Swansea Sat 11 Liverpool Sat 18 Sunderland April Sat 1 Tottenham Wed 5 Stoke Sat 8 Middlesbrough Sat 15 Everton Sat 22 Manchester United Sat 29 Crystal Palace May Sat 6 West Brom Sat 13 Bournemouth Sun 21 West Ham

H H A A A H H A H A H A H A H A A H H A H A H A H A A A A H H A A H A H A H

EVERTON H A H A H A A H A H A H A H A H H A A H A H A H A H A H H H A H H A H A H A

August Sat 13 Tottenham Sat 20 West Brom Sat 27 Stoke September Mon 12 Sunderland Sat 17 Middlesbrough Sat 24 Bournemouth October Sat 1 Crystal Palace Sat 15 Manchester City Sat 22 Burnley Sat 29 West Ham November Sat 5 Chelsea Sat 19 Swansea Sat 26 Southampton December Sat 3 Manchester Utd Sat 10 Watford Wed 14 Arsenal Sat 17 Liverpool Mon 26 Leicester Sat 31 Hull January Mon 2 Southampton Sat 14 Manchester City Sat 21 Crystal Palace February Wed 1 Stoke Sat 4 Bournemouth Sat 11 Middlesbrough Sat 25 Sunderland March Sat 4 Tottenham Sat 11 West Brom Sat 18 Hull April Sat 1 Liverpool Wed 5 Manchester Utd Sat 8 Leicester Sat 15 Burnley Sat 22 West Ham Sat 29 Chelsea May Sat 6 Swansea Sat 13 Watford Sun 21 Arsenal

Please note: Matches may be subject to change or alteration.

HULL CITY H A H A H A H A A H A H A H A H H A A H H A A H A H A H H A A H H A H A H A

August Sat 13 Leicester Sat 20 Swansea Sat 27 Manchester Utd September Sat 10 Burnley Sat 17 Arsenal Sat 24 Liverpool October Sat 1 Chelsea Sat 15 Bournemouth Sat 22 Stoke Sat 29 Watford November Sat 5 Southampton Sat 19 Sunderland Sat 26 West Brom December Sat 3 Middlesbrough Sat 10 Crystal Palace Wed 14 Tottenham Sat 17 West Ham Mon 26 Manchester City Sat 31 Everton January Mon 2 West Brom Sat 14 Bournemouth Sat 21 Chelsea February Wed 1 Manchester Utd Sat 4 Liverpool Sat 11 Arsenal Sat 25 Burnley March Sat 4 Leicester Sat 11 Swansea Sat 18 Everton April Sat 1 West Ham Wed 5 Middlesbrough Sat 8 Manchester City Sat 15 Stoke Sat 22 Watford Sat 29 Southampton May Sat 6 Sunderland Sat 13 Crystal Palace Sun 21 Tottenham

H A H A H A H A H A H A A A H A A H H A H A A H A H A H A H H A A H A H A H

FOR 2016-2017 LIVERPOOL August Sun 14 Arsenal Sat 20 Burnley Sat 27 Tottenham September Sat 10 Leicester Sat 17 Chelsea Sat 24 Hull October Sat 1 Swansea Sat 15 Manchester Utd Sat 22 West Brom Sat 29 Crystal Palace November Sat 5 Watford Sat 19 Southampton Sat 26 Sunderland December Sat 3 Bournemouth Sat 10 West Ham Wed 14 Middlesbrough Sat 17 Everton Mon 26 Stoke Sat 31 Manchester City January Mon 2 Sunderland Sat 14 Manchester Utd Sat 21 Swansea February Wed 1 Chelsea Sat 4 Hull Sat 11 Tottenham Sat 25 Leicester March Sat 4 Arsenal Sun 12 Burnley Sat 18 Manchester City April Sat 1 Everton Wed 5 Bournemouth Sat 8 Stoke Sun 16 West Brom Sat 22 Crystal Palace Sat 29 Watford May Sat 6 Southampton Sat 13 West Ham Sun 21 Middlesbrough

LEICESTER CITY August Sat 13 Hull Sat 20 Arsenal Sat 27 Swansea September Sat 10 Liverpool Sat 17 Burnley Sat 24 Manchester Utd October Sat 1 Southampton Sat 15 Chelsea Sat 22 Crystal Palace Sat 29 Tottenham November Sat 5 West Brom Sat 19 Watford Sat 26 Middlesbrough December Sat 3 Sunderland Sat 10 Manchester City Wed 14 Bournemouth Sat 17 Stoke Mon 26 Everton Sat 31 West Ham January Mon 2 Middlesbrough Sat 14 Chelsea Sat 21 Southampton Tue 31 Burnley February Sat 4 Manchester Utd Sat 11 Swansea Sat 25 Liverpool March Sat 4 Hull Sat 11 Arsenal Sat 18 West Ham April Sat 1 Stoke Tue 4 Sunderland Sat 8 Everton Sat 15 Crystal Palace Sat 22 Tottenham Sat 29 West Brom May Sat 6 Watford Sat 13 Manchester City Sun 21 Bournemouth

MANCHESTER CITY A A A H A H A H H A H A H A H A A H H A A H H A H A H H A H H A A H A H A H

A H A H A H A H A H A H A A H H A H A A H A H H A A H H A A H A H A H

August Sat 13 Stoke Sat 20 Sunderland Sat 27 West Brom September Sat 10 Crystal Palace Sat 17 Everton Sat 24 Tottenham October Sat 1 West Ham Sat 15 Watford Sat 22 Arsenal Sat 29 Bournemouth November Sat 5 Manchester City Sat 19 Chelsea Sat 26 Leicester December Sat 3 Hull Sun 11 Southampton Wed 14 Liverpool Sat 17 Swansea Mon 26 Burnley Sat 31 Manchester Utd January Mon 2 Leicester Sat 14 Watford Sat 21 West Ham Tue 31 West Brom February Sat 4 Tottenham Sat 11 Everton Sat 25 Crystal Palace March Sat 4 Stoke Sat 11 Sunderland Sat 18 Manchester Utd April Sat 1 Swansea Tue 4 Hull Sat 8 Burnley Sat 15 Arsenal Sat 22 Bournemouth Sat 29 Manchester Cty May Sat 6 Chelsea Sat 13 Southampton Sun 21 Liverpool

MANCHESTER UTD H A H A H A A H H A H A A H A H H A A H A H A H A H A H H A A H A H A H H A

SOUTHAMPTON

MIDDLESBROUGH A H H

August Sat 13 Sunderland Sat 20 Stoke Sat 27 West Ham September Sat 10 Manchester Utd Sat 17 Bournemouth Sat 24 Swansea October Sat 1 Tottenham Sat 15 Everton Sat 22 Southampton Sat 29 West Brom November Sat 5 Middlesbrough Sat 19 Crystal Palace Sat 26 Burnley December Sat 3 Chelsea Sat 10 Leicester Tue 13 Watford Sat 17 Arsenal Mon 26 Hull Sat 31 Liverpool January Mon 2 Burnley Sat 14 Everton Sat 21 Tottenham Tues 31 West Ham February Sat 4 Swansea Sat 11 Bournemouth Sat 25 Manchester Utd March Sat 4 Sunderland Sat 11 Stoke Sat 18 Liverpool April Sat 1 Arsenal Wed 5 Chelsea Sat 8 Hull Sat 15 Southampton Sat 22 West Brom Sat 29 Middlesbrough May Sat 6 Crystal Palace Sat 13 Leicester Sun 21 Watford

H A A H A H A H A H A H A H A H H A A H A H H A H A A H H A A H H A H A H A

August Sat 13 Watford Sat 20 Manchester Utd Sat 27 Sunderland September Sat 10 Arsenal Sat 17 Swansea Sun 25 West Ham October Sat 1 Leicester Sat 15 Burnley Sat 22 Manchester City Sat 29 Chelsea November Sat 5 Hull Sat 19 Liverpool Sat 26 Everton December Sat 3 Crystal Palace Sun 11 Middlesbrough Wed 14 Stoke Sat 17 Bournemouth Mon 26 Tottenham Sat 31 West Brom January Mon 2 Everton Sat 14 Burnley Sat 21 Leicester Tue 31 Swansea February Sat 4 West Ham Sat 11 Sunderland Sat 25 Arsenal March Sat 4 Watford Sat 11 Manchester Utd Sat 18 Tottenham April Sat 1 Bournemouth Wed 5 Crystal Palace Sat 8 West Brom Sat 15 Manchester City Sat 22 Chelsea Sat 29 Hull May Sat 6 Liverpool Sat 13 Middlesbrough Sun 21 Stoke

August Sun 14 Bournemouth Sat 20 Southampton Sat 27 Hull September Sat 10 Manchester City Sat 17 Watford Sat 24 Leicester October Sat 1 Stoke Sat 15 Liverpool Sat 22 Chelsea Sat 29 Burnley November Sat 5 Swansea Sat 19 Arsenal Sat 26 West Ham December Sat 3 Everton Sat 10 Totenham Wed 14 Crystal Palace Sat 17 West Brom Mon 26 Sunderland Sat 31 Middlesbrough January Mon 2 West Ham Sat 14 Liverpool Sat 21 Stoke February Wed 1 Hull Sat 4 Leicester Sat 11 Watford Sat 25 Manchester City March Sat 4 Bournemouth Sun 12 Southampton Sat 18 Middlesbrough April Sat 1 West Brom Wed 5 Everton Sat 8 Sunderland Sun 16 Chelsea Sat 22 Burnley Sat 29 Swansea May Sat 6 Arsenal Sat 13 Tottenham Sun 21 Crystal Palace

A H A H A H H A A H A H H A H A A H H A H A H A H A H A A H H A H A H A A H

STOKE CITY H A H A H A A H A H A H H A H A A H H A A H A H A H A H A H H A H A H A A H

August Sat 13 Middlesbrough Sat 20 Manchester City Sat 27 Everton September Sat 10 Tottenham Sat 17 Crystal Palace Sun 25 West Brom October Sat 1 Manchester Utd Sat 15 Sunderland Sat 22 Hull Sat 29 Swansea November Sat 5 West Ham Sat 19 Bournemouth Sat 26 Watford December Sat 3 Burnley Sat 10 Arsenal Wed 14 Southamption Sat 17 Leicester Mon 26 Liverpool Sat 31 Chelsea January Mon 2 Watford Sat 14 Sunderland Sat 21 Manchester Utd February Wed 1 Everton Sat 4 West Brom Sat 11 Crystal Palace Sat 25 Tottenham March Sat 4 Middlesbrough Sat 11 Manchester City Sat 18 Chelsea April Sat 1 Leicester Wed 5 Burnley Sat 8 Liverpool Sat 15 Hull Sat 22 Swansea Sat 29 West Ham May Sat 6 Bournemouth Sat 13 Arsenal Sun 21 Southampton

A H A H A H A H A H A H A H A H H A A H A H H A H A H A H A A H H A H A H A

CLUB MIRROR 31

FIXTURES CONTINUED SWANSEA CITY

SUNDERLAND August Sat 13 Manchester City Sun 21 Middlesbrough Sat 27 Southampton September Mon 12 Everton Sun 18 Tottenham Sat 24 Crystal Palace October Sat 1 West Brom Sat 15 Stoke Sat 22 West Ham Sat 29 Arsenal November Sat 5 Bournemouth Sat 19 Hull Sat 26 Liverpool December Sat 3 Leicester Sat 10 Swansea Tue 13 Chelsea Sat 17 Watford Mon 26 Manchester Utd Sat 31 Burnley January Mon 2 Liverpool Sat 14 Stoke Sat 21 West Brom Tue 31 Tottenham February Sat 4 Crystal Palace Sat 11 Southampton Sat 25 Everton March Sat 4 Manchester City Sat 11 Middlesbrough Sat 18 Burnley April Sat 1 Watford Wed 5 Leicester Sat 8 Manchester Utd Sat 15 West Ham Sat 22 Arsenal Sat 29 Bournemouth May Sat 6 Hull Sat 13 Swansea Sun 21 Chelsea

A H A H A H H A A H A H A H A H H A A H H A H A H A H A H A A H H A H A H A

32 CLUB MIRROR

A H A H A H H A H A H A H A H A A H H A H A H A H A H A A H H A A H A H A H

WEST HAM

WEST BROM August Sat 13 Crystal Palace Sat 20 Everton Sun 28 Middlesbrough September Sat 10 Bournemouth Sun 18 West Ham Mon 26 Stoke October Sat 1 Sunderland Sat 15 Tottenham Sat 22 Liverpool Sat 29 Manchester City November Sat 5 Leicester Sat 19 Burnley Sat 26 Hull December Sat 3 Watford Sat 10 Chelsea Wed 14 Swansea Sat 17 Manchester Utd Mon 26 Arsenal Sat 31 Southampton January Mon 2 Hull Sat 14 Tottenham Sat 21 Sunderland Tue 31 Middlesbrough February Sat 4 Stoke Sat 11 West Ham Sat 25 Bournemouth March Sat 4 Crystal Palace Sat 11 Everton Sat 18 Arsenal April Sat 1 Manchester Utd Wed 5 Watford Sat 8 Southampton Sat 15 Liverpool Sat 22 Manchester City Sat 29 Leicester May Sat 6 Burnley Sat 13 Chelsea Sun 21 Swansea

August Sat 13 Burnley Sat 20 Hull Sat 27 Leicester September Mon 12 Chelsea Sun 18 Southampton Sat 24 Manchester City October Sat 1 Liverpool Sat 15 Arsenal Sat 22 Watford Sat 29 Stoke November Sat 5 Manchester Utd Sat 19 Everton Sat 26 Crystal Palace December Sat 3 Tottenham Sat 10 Sunderland Tue 13 West Brom Sat 17 Middlesbrough Mon 26 West Ham Sat 31 Bournemouth January Mon 2 Crystal Palace Sat 14 Arsenal Sat 21 Liverpool Tue 31 Southampton February Sat 4 Manchester City Sat 11 Leicester Sat 25 Chelsea March Sat 4 Burnley Sat 11 Hull Sat 18 Bournemouth April Sat 1 Middlesbrough Wed 5 Tottenham Sat 8 West Ham Sat 15 Watford Sat 22 Stoke Sat 29 Manchester Utd May Sat 6 Everton Sat 13 Sunderland Sun 21 West Brom

TOTTENHAM

A H H A H A A H A H A H A H A H H A A H A H A H A H H A H A A H H A H A H A

August Mon 15 Chelsea Sun 21 Bournemouth Sun 28 Manchester City September Sat 10 Watford Sun 18 West Brom Sun 25 Southampton October Sat 1 Middlesbrough Sat 15 Crystal Palace Sat 22 Sunderland Sat 29 Everton November Sat 5 Stoke Sat 19 Tottenham Sat 26 Manchester Utd December Sat 3 Asrenal Sat 10 Liverpool Tue 13 Burnley Sat 17 Hull Mon 26 Swansea Sat 31 Leicester January Mon 2 Manchester Utd Sat 14 Crystal Palace Sat 21 Middlesbrough Tue 31 Manchester City February Sat 4 Southampton Sat 11 West Brom Sat 25 Watford March Sat 4 Chelsea Sat 11 Bournemouth Sat 18 Leicester April Sat 1 Hull Tue 4 Arsenal Sat 8 Swansea Sat 15 Sunderland Sat 22 Everton Sat 29 Stoke May Sat 6 Tottenham Sat 13 Liverpool Sun 21 Burnley

A H A H A H H A H A H A A H A H H A A H H A H A H A H A H A A H A H A H H A

August Sat 13 Everton Aug 20 Crystal Palace Sat 27 Liverpool September Sat 10 Stoke Sun 18 Sunderland Sat 24 Middlesbrough October Sat 1 Manchester City Sat 15 West Brom Sat 22 Bournemouth Sat 29 Leicester November Sat 5 Arsenal Sat 19 West Ham Sat 26 Chelsea December Sat 3 Swansea Sun 11 Manchester Utd Wed 14 Hull Sat 17 Burnley Mon 26 Southampton Sat 31 Watford January Mon 2 Chelsea Sat 14 West Brom Sat 21 Manchester City Tue 31 Sunderland February Sat 4 Middlesbrough Sat 11 Liverpool Sat 25 Stoke March Sat 4 Everton Sat 11 Crystal Palace Sat 18 Southampton April Sat 1 Burnley Wed 5 Swansea Sat 8 Watford Sat 15 Bournemouth Sat 22 Leicester Sat 29 Arsenal May Sat 6 West Ham Sat 13 Manchester Utd Sun 21 Hull

WATFORD A H H A H A H A A H A H A H A H H A A H H A A H A H H A H A A H H A H A H A

August Sat 13 Southampton Aug 20 Chelsea Sat 27 Arsenal September Sat 10 West Ham Sun 18 Manchester Utd Mon 26 Burnley October Sat 1 Bournemouth Sat 15 Middlesbrough Sat 22 Swansea Sat 29 Hull November Sat 5 Liverpool Sat 19 Leicester Sat 26 Stoke December Sat 3 West Brom Sat 10 Everton Wed 14 Manchester City Sat 17 Sunderland Mon 26 Crystal Palace Sat 31 Tottenham January Mon 2 Stoke Sat 14 Middlesbrough Sat 21 Bournemouth Tue 31 Arsenal February Sat 4 Burnley Sat 11 Manchester Utd Sat 25 West Ham March Sat 4 Southampton Sat 11 Chelsea Sat 18 Crystal Palace April Sat 1 Sunderland Wed 5 West Brom Sat 8 Tottenham Sat 15 Swansea Sat 22 Hull Sat 29 Liverpool May Sat 6 Leicester Sat 13 Everton Sun 21 Manchester City

A H H A H A H A A H A H H A H A A H H A H A A H A H H A A H H A H A H A A H

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NEWS FROM HQ

HQ club mirror

When the Licensing Act 2003 was introduced it was intended to help balance the range of interests which licensing decisions affect – from clubs, pubs and the alcohol industries to local residents and communities, and from policing to the protection of children from harm. But has it worked?

The House of Lords Licensing Act Committee, set up to examine the Act and the liberalisation of opening hours, is calling for clubs and interested parties to submit their views on the actual ramifications by 2 September. Make sure your voice is heard.

Licensing Act 2003 – public call for evidence T

he Select Committee on the Licensing Act 2003 was set up on 25 May 2016 with the task of conducting post-legislative scrutiny of that Act. The Committee will be looking at the provisions of the Act, in its original form and with its subsequent amendments, at its implementation, and at related developments. The Committee has to report by 31 March 2017.

Response deadline This is a public call for written evidence to be submitted to the Committee. The deadline is 2 September 2016.

The Committee would welcome evidence from anyone with an interest in the operation of the Licensing Act 2003. Information on how to submit evidence is set out on the opposite page.

Please support evidence with factual and statistical evidence where appropriate.

The Licensing Act 2003 The Licensing Act 2003 was intended to provide a means of balancing the broad range of interests engaged by licensing decisions – those of the entertainment and alcohol industries, small and large businesses, local residents and communities, policing, public health, and the protection of children from harm. Decision making under the Act was expected to balance these interests for the public benefit, rather than identify a ‘winning’ or ‘losing’ side.

The Government said: “Our approach is to provide greater freedom and flexibility for the hospitality and leisure industry. This will allow it to offer consumers greater freedom of choice. But these broader freedoms are carefully and necessarily balanced by tougher powers for the police, the courts and the licensing authority to deal in an uncompromising way with anyone trying to exploit these greater freedoms against the interest of the public in general.”

36 CLUB MIRROR

Your views The Committee would welcome general views on whether the Act has achieved these objects. It would in particular welcome views on the following issues. (You need not address all these questions.)

Licensing objectives 1. Are the existing four licensing objectives the right ones for licensing authorities to promote? Should the protection of health and wellbeing be an additional objective?

2.

Should the policies of licensing authorities do more to facilitate the enjoyment by the public of all licensable activities? Should access to and enjoyment of licensable activities by the public, including community activities, be an additional licensing objective? Should there be any other additional objectives?

The balance between rights and responsibilities 3. Has the Live Music Act 2012 done enough to relax the provisions of the Licensing Act 2003 where they imposed unnecessarily strict requirements? Are the introductions of late night levies and Early Morning Restriction Orders effective, and if not, what alternatives are there? Does the Licensing Act now achieve the right balance between the rights of those who wish to sell alcohol and provide entertainment and the rights of those who wish to object?

4.

Do all the responsible authorities (such as Planning, and Health & Safety), who all have other regulatory powers, engage effectively in the licensing regime, and if not, what could be done? Do other stakeholders, including local

communities, engage effectively in the licensing regime, and if not, what could be done?

Licensing and local strategy 5. Licensing is only one part of the strategy that local government has to shape its communities.

The Government states that the Act “is being used effectively in conjunction with other interventions as part of a coherent national and local strategy.” Do you agree?

6.

Should licensing policy and planning policy be integrated more closely to shape local areas and address the proliferation of licensed premises?

How could it be done?

Crime, disorder and public safety 7. Are the subsequent amendments made by policing legislation achieving their objects? Do they give the police the powers they need to prevent crime and disorder and promote the licensing objectives generally? Are police adequately trained to use their powers effectively and appropriately?

8.

Should sales of alcohol airside at international airports continue to be exempt from the application of the Act? Should sales on other forms of transport continue to be exempt?

Licensing procedure 9. The Act was intended to simplify licensing procedure; instead it has become increasingly complex. What could be done to simplify the procedure?

10. What could be done to improve the appeal procedure, including listing and costs? Should appeal decisions be reported to promote consistency? Is there a case for a further appeal to the

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Crown Court? Is there a role for formal mediation in the appeal process?

Sale of alcohol for consumption at home (the off-trade) 11. Given the increase in off-trade sales, including online sales, is there a case for reform of the licensing regime applying to the off-trade? How effectively does the regime control supermarkets and large retailers, under-age sales, and delivery services? Should the law be amended to allow licensing authorities more specific control over off-trade sales of “super-strength” alcohol?

Pricing 12. Should alcohol pricing and taxation be used as a form of control, and if so, how? Should the Government introduce minimum unit pricing in England? Does the evidence that MUP would be effective need to be “conclusive” before MUP could be introduced, or can the effect of MUP be gauged only after its introduction?1 Fees and costs associated with the Licensing Act 2003 13. Do licence fees need to be set at national level?

Should London, and the other major cities to

which the Government proposes to devolve greater powers, have the power to set their own licence fees?

International comparisons 14. Is there a correlation between the strictness of the regulatory regime in other countries and the level of alcohol abuse? Are there aspects of the licensing laws of other countries, and other UK jurisdictions, that might usefully be considered for England and Wales?

Call to action Please bring this public call for evidence to the attention of any other clubs, associations and individuals who may not have received a copy of Club Mirror or received this through any other forms of communication.

You can follow the progress of the inquiry at: www.parliament.uk/licensing-actcommittee

ER

How to submit evidence Written evidence should be submitted online using the written submission form available at http://www.parliament.uk/licensing-actcommittee-written-submission-form If you do not have access to a computer you may submit a paper copy to: Clerk to the Select Committee on the Licensing Act 2003, Committee Office, House of Lords, London SW1A 0PW Fax: 020 7219 4931 The deadline for written evidence is 2 September 2016.

Short, concise submissions, of no more than six pages, are preferred. A longer submission should include a one-page summary. Paragraphs should be numbered. Submissions should be dated, with a note of the author’s name, and of whether the author is acting on an individual or corporate basis. All submissions made through the written submission form will be acknowledged automatically by email.

For a full list of submission advice visit: http://www.parliament.uk/documents/lordscommittees/Licensing-Act-2003

1 The sub judice rule means that witnesses should not comment on the latest stages of Scotch Whisky Association and others v The Lord Advocate and the Advocate General for Scotland, currently before the Inner House of the Court of Session. Comment on earlier stages of the proceedings, up to and including the judgment of the Court of Justice of the European Union, is permissible.

CLUB MIRROR 37

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NEWS SPECIAL – UK SPORTS STRATEGY

It’s full speed ahead Newstrategy will tackle for Sport England Jennie Price, Chief Executive, Sport England, explains both the thinking behind Sport England’s new strategy, Towards an Active Nation and how it will be implemented.

Our vision is that everyone, regardless of their age, background or level of ability, feels able to engage in sport and physical activity. Some will be young, fit and talented, but most will not. We want everyone to feel welcome, to find something in sport and activity that meets their needs and for the sector to value them as customers.

This strategy is built on firm foundations. We have taken our lead from the Government’s widely welcomed Sporting Future: a new Strategy for an Active Nation. We have consulted with over one thousand stakeholders. We have looked at best practice in other sectors – including private equity, consumer goods and the charity sector, and internationally. We have built on our own experience, but we will be adopting some completely new approaches, including a new set of investment principles, seven new investment programmes (replacing the 30 odd we have now) and adopting a new measurement system.

For the first time Sporting Future has put not just what we invest but why we invest at the heart of our work. We seek to increase the number of people who engage in sport and activity, not for its own sake but for the wider benefits it can bring, in terms of physical and mental wellbeing and individual, community and economic development. It

asks us to invest where the impact on these wider outcomes will be greatest.

This means changing the balance of our investment to encourage inactive people to become active. So 25 per cent of our resources over the next four years, over £250 million, will be focused on this group – the largest investment in tackling inactivity ever made in England. We will continue to invest in people who play sport and are active now, including talented athletes.

Our aim here is to ensure they are treated as valued customers by the sport system, and that those who support them do so efficiently and at lower cost to the public purse. We recognise this is a transition that will take time, and we will offer both practical and financial help.

I am looking forward to putting this strategy into practice, as is the whole team at Sport England. We hope you will join us.

Sport England’s seven investment programmes 2016-2021 • Tackling inactivity – to help the 28 per cent of people in England who don’t do any sport or physical activity • Children and young people – to work with children from the age of 5 to increase children’s basic competence and enjoyment • Volunteering – focusing on the motivations and needs of the volunteers so that volunteering in sport attracts more people from a wider range of backgrounds • Taking sport and activity into the mass market – focusing on the sports and activities that have mass appeal and can get large numbers of people active • Supporting sport’s core markets (including talented athletes) – supporting those who already have a strong affinity for sport in a more efficient and sustainable way • Local delivery – exploring new ways of working locally by investing in up to 10 specific areas to pilot new, more joined up approaches to getting people active • Creating welcoming sports facilities – with a new Community Asset Fund, and continuing its successful Strategic Facilities Fund, prioritising multi-sport facilities and, wherever possible, co-locating them with other local services.

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inactivity

Sport England has pledged to spend £250 million to combat inactivity as part of a five-year programme. So what does that mean in practice?

More than one in four people in England do less than 30 minutes of physical activity a week. But research shows that those who do the least activity stand to benefit the most, even if it’s just small changes like gentle jogging, swimming or playing rounders in the park.

As well as continuing to support people who already play sport, there will be a much greater emphasis on groups who are typically much less active such as women, disabled people and those from lower-socio-economic backgrounds.

Parliamentary Under-Secretary of State for Culture, Media and Sport David Evennett said: “We want to use the unique power of sport to benefit more people’s lives. Sport can bring communities together, improve physical and mental wellbeing and make a significant contribution to the economy.

“Sport England has a crucial role to play in helping us become a healthier, happier nation. As well as getting inactive people involved we want to give

Physical and mental wellbeing Sport England has been trialling approaches to tackling inactivity through its Get Healthy, Get Active programme since 2013. So far 33 pilots have been delivered with over 36,000 inactive people taking part. Latest research indicates that over half of those who started attending sessions were still active three months later.

Funding simplified The approach to funding has been rationalised, with the number of investment programmes reduced from more than 30 down to seven. More straightforward, application forms are also on the cards, aiming to help smaller organisations access funding.

children a great experience of sport at an early age, encouraging them to participate through life and enjoy all the positives sport brings.”

Key features of the new strategy include: • Dedicated funding to get children and young people active from the age of five, including a new fund for family based activities and offering training to at least two teachers in every secondary school in England to help them better meet the needs of all children, irrespective of their level of sporting ability.

• Working with the sport sector to put customers at the heart of everything they do, and using the principles of behaviour change to inform their work.

• Piloting new ways of working locally by investing in up to 10 places in England – a mix of urban and rural areas.

• Investing up to £30m in a new volunteering strategy, enabling more people to get the benefits of volunteering and attracting a new, more diverse range of volunteers.

• Helping sport keep pace with the digital expectations of customers – making it as easy to book a badminton court as a hotel room.

• Working closely with governing bodies of sport and others who support people who already play regularly, to help them become more efficient, sustainable and diversify their sources of funding.

Consultation results Sport England received over 1000 responses to its consultation, including feedback from national governing bodies of sport, local authorities, charities and voluntary organisations. Overwhelmingly, respondents welcomed the direction set by Sporting Future and encouraged Sport England to make bold choices in setting its new strategy.

“This feels to me like a watershed moment, this long awaited directional change in strategy,” said Nick Pearson, chief executive of parkrun Global. “At parkrun, we particularly welcome the extra investment into volunteering, into tackling inactivity and focussing on the next generation through extending • For more information and latest details visit www.sportengland.org

CLUB MIRROR 39

DRINKS REPORT – WINE

Sunshine wines and sure-fire best bets When summer hits the GB on-trade we often begin to see some of the classic ‘seasonality’ which marks out the wine category so uniquely, says CGA Strategy’s Mark Newton. Gone (to a degree) are the heavy, big red wines such as Malbec and Shiraz which are such a mark of the autumn and winter months particularly. It’s all about lighter options and the ubiquitous fizz.

T

he sunshine months are all about lighter styles and options – whether chilled rosé and white or a lighter fizz, such as the much vaunted Prosecco.

For the retailer, food becomes a less important driver for wine sales in the summer so clubs can look towards other ways of promoting the category and increasing appeal to drinkers. Much of this can revolve around alternative serves and the potential for offering wine-mixed drinks – whether classics like sangria or spritzers, to more contemporary cocktails which are beginning to gain traction in the mainstream.

Summer also provides a number of national sporting opportunities which are particularly conducive to the category – the king of these would undoubtedly be last month’s Wimbledon. The classic images of strawberries and fizz can be relatively easily and simply replicated in any suitable retail

42 CLUB MIRROR

scenario – especially with the availability of value for money sparklers, whether Prosecco or from one of the big brand New World producers.

Movers and Shakers Certainly, as we saw during our last wine category reviews, sparkling wine remains one of the big drivers in the market place.

What else can attract the confirmed wine drinkers during the warm season? Although yet to make significant inroads, ‘fruit fusion’ – or fruit flavoured, lower ABV – wines certainly offer an opportunity for the retailer wanting to offer something a little different beyond the usual classic White Zinfandel rosé in a pitcher with ice.

The move away from the sweeter style of New World rosé wines (primarily Californian and Australian) has opened up some opportunities for

those outlets that want to experiment with their normal wine offers. The general revival of interest in wines from the Old World (Europe) has provided a platform for drinkers who maybe prefer a drier style of rosé wine. Many of the options from classic wine regions such as Provence in France and Rioja in Spain lend themselves to being served nicely chilled and can offer a perfect antidote to a hot August afternoon.

As mentioned earlier, traditional thinking suggests that red wine is more popular during the cooler months of the year but, even here, there are ways in which it is possible to appeal to the confirmed red wine drinker during summer – which might otherwise move to other types of drink such as ale or cider. While those heavier styles might not appeal when the thermometer rises above 20°C, it is worth noting that there are many easily available, and

Who’s drinking what?

Research undertaken by Crown Cellars interviewed over 500 licensees and over 1000 consumers to get their views on the UK’s wine offering in licensed premises. A major finding has been the very different attitudes towards wine between two groups of customers – the Millennials and those over 30.

W

ine is currently worth £4.2bn as a category and is growing in value at +4.6% Year on Year. But who's drinking what and why?

Millennials Millennials will default to navigate by price. If you don’t give them a clear navigation tool they will ultimately buy the second cheapest wine – even if they don’t want to. Using the right tone and language that engages this audience and using inspiring, clear descriptors which they can relate to can alter this – twice as many Millennials than Over 30s think that a description such as ‘light, fresh, full-bodied’ and ‘good with’, is the most important factor when influencing their choice of wine. Millennials need to be told what the wine is like and how to drink it more overtly than Over 30s.

Chardonnay and Sauvignon Blanc are popular choices for Millennials. These are well-known

“”

grapes that they feel comfortable with and are vital for recruitment into wine. They are not bound by some of the preconceptions that post 30s have. For example, twice as many Millennials drink German wine as Over 30s. For them this is something new and exciting.

Non-millennials Staff need to respect this knowledge and aim to build on it. Over 30s like to see food and wine matching or taste profile recommendations, for example, ‘If you like Sauvignon Blanc, then try our Picpoul as the taste profiles are quite similar’. Over 30s may be less experimental but still want choice within the variety they like.

Consider a tiered approach to stocking popular grape varieties. For example, consider listing an entry level Pinot Grigio, Pinot Noir and Merlot, followed by a mid-priced and top-end varietal – remember to allow trade up.

FAST FACTS FROM CROWN CELLARS • Wine is currently worth £4.2bn as a category and is growing in value at +4.6% Year on Year representing 18% value share of the ontrade (across beer,wine and spirits).

• There are more on-trade wine occasions weekly than spirits occasions and this is growing.

• Premiumisation is posting all the growth.

• The rising female influence in the on-trade is driving overall growth in weekly visits, with more women visiting the on-trade than five years ago. The female demographic (64%) is most important to wine.

• Weekends are most important and now spend-per-occasion is rising; allow people to treat themselves.

• Merlot is the largest red varietal followed by Shiraz and then Merlot.

• Chardonnay is the number one white, followed by Pinot Grigio and Sauvignon Blanc.

• France remains top of the league in terms of most popular with the on-trade (£1.4bn).

• Wines from Spain & Italy are experiencing growth.

• Australia, USA & Chile which are still in decline.

• Sparkling wine continues to stand out, growing at 58%.

For more information on Crown Cellars visit www.crowncellarswines.co.uk

The trick for Millennials is to grab their attention and for the Over 30s it’s about inspiring trade-up. importantly affordable, red varieties which can offer a lighter, easier drinking option. Beaujolais, cool climate Pinot Noir (from areas such as New Zealand) and classic Northern Italian wines, such as Valpolicella and Sangiovese, are all red wines with a much greater summer appeal (they can even be very lightly chilled!) and are worth offering to customers – particularly if they are looking for a match for food.

Overall, it is clear that wine remains a category which varies with the seasons. The key to taking best advantage of those still wanting to drink it during the warmer months is to offer the following: plenty of variety, new category options, wine cocktails, and different serves which benefit the situation best. A large amount of additional stock is not always necessarily required, just a careful readjustment of the standard offer which is readily available throughout the year.

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BUILDING THE BUSINESS – BARBEQUES

Sizzling sausages – it’s a barbecue bonanza!

Yep, it’s barbie time and it's time to turn up the heat. Give your members a grilling this summer with the hottest barbecue in town.

44 CLUB MIRROR

KEEPING IT SAFE

THE DOs AND DON’Ts The dos • Do wash your hands thoroughly before and after preparing food, particularly after touching raw meat/poultry/fish.

• Do ensure that frozen meat is completely defrosted before barbecuing so it cooks evenly.

• Do cook all food thoroughly. Cut open burgers, sausages and chicken to check that they have been cooked through.

• Do save cooking time by part-cooking poultry in the kitchen, keep it chilled, and then finish it off on the barbecue.

• Do ensure that the grill is lit immediately when using gas. If the grill fails to light initially, turn off the gas and leave for a few minutes before retrying.

• Do have a fire blanket/ water spray handy for charcoal barbecues.

• Do store gas canisters safely and according to manufacturers’ instructions.

• Do ensure the charcoal is cold and/or the gas securely turned off or is disconnected before leaving.

AVERAGE COOKING TIMES These timings are for guidance only. They will change according to the type and heat of your equipment.

• Burgers – 5 minutes each side • Sausages – 5 minutes each side • Steak – 5-6 minutes each side • Kebabs – average 6-8 minutes (depending on content) • Pork Chops – 8 minutes each side (marinated in satay) • Gammon – 8 minutes each side (lightly brushed with clear honey and sprinkled with brown sugar) • Fish Steaks – 5-6 minutes each side (brushed with butter)

F

orget weather forecasts and ignore severe weather warnings; nothing will stop the club's best barbecue aficionados pinging out the burgers and ribs whatever the weather. Be prepared is the order of the day.

Sizzling success From hot dogs and burger to ribs and steaks, keeping the barbecue menu short will help club cooks focus on producing fewer things better. It will also minimise wastage. Time and inclination permitting, of course, you can add any amount of interesting accompaniments, such as colourful salads, curly fries and roast potatoes, all of which can be prepared in a conventional kitchen.

Aim for high quality cuts of meat where possible – perhaps locally sourced. And remember to plan the menu around your equipment, as well as your footie foodies.

Keeping it safe Thoroughly cooked, safe food means that the temperature must be spot on. Light charcoal barbecues well in advance, and wait until the charcoal is glowing red with a grey, ‘powdery’ surface. For another

check on the cooking temperature, hold your hand about six inches from its surface. If you can keep it there for over five or six minutes the barbecue isn’t ready for grilling, while at four/five minutes it’s reasonably hot, three minutes reasonably hot and two minutes the temperature is very hot.

Flaming good show If you want to add a little drama to the event, you can increase the smoke level by throwing wet wood chips on charcoal barbecues. Grill-lines add a professional touch. Place meat across the grill bars at the highest heat possible, and then turn it (same side) at right-angles – lengthwise to the grill bars – for the ‘cross hatch’ effect. Repeat on the other side.

Return to normal cooking heat once the effect has been achieved.

Maximum flavour Marinating meats pre cooking will infuse flavour throughout the food while also helping to retain moisture when cooking, protecting the food from intense heat without slowing the cooking process. Food can be marinated overnight, or for a more immediate solution, place the marinade and meat, fish or poultry

And the don’ts • Do not keep left over barbecued food for more than an hour in hot weather.

• Do not let children and animals anywhere near the barbecue.

• Do not use anything other than proper barbecue lighter fuel to light a charcoal barbecue. Never use petrol or other inflammable liquids; the flame can travel up the liquid and set fire to you.

• Do not allow raw and cooked meats/poultry/fish to come into contact (as with normal good kitchen practise). Keep vegetables and salads separate from the meats/poultry/fish.

• Do not position the barbecue near fences, hedges etc or on uneven ground.

• Do not part-cook food on the barbecue and finish off later.

together in a plastic bag before sealing. Massage in the marinade for a few minutes and place in the coldest part of the fridge for around 30 minutes.

Meaty matters Cuts of meat: good cuts for barbecues include rib steaks, T-bone steaks, pork cutlets and entrecote, lamb chops and noisettes of lamb. If you plan to use marinades, it’s worth noting that white meat absorbs marinades quickly and cooks rapidly. For lamb, consider marinating a whole rack of lamb, and then cook it before slicing into cutlets.

Fish is another great ally of the barbecue. You can create colourful kebabs, alternating chunks of meaty, firm-fleshed fish such as salmon or monkfish. Equally, you can cook them whole, in fillets or in large chunks.

CLUB MIRROR 45

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CLUB KITCHEN

Platters to share These easy to assemble platters from Booker are just made for sharing. And with the summer of sport still upon us, they’re a great way to keep members in their seats. Enjoy.

SEAFOOD PLATTER TO SHARE CL North Atlantic Prawns (M181785) Ocean Pearl Whole Raw King Prawns (M142631) Craigellachie Smoked Atlantic Salmon (M002462) CL Premium Luxury Salmon and Dill Pâté (M153119) Crayfish Tails In Brine (M184925) Ocean Pearl Sardines (M087208) Florette Crispy Salad (M629340) Colman’s Prawn Cocktail Sauce (M134654) Levi Roots Reggae Reggae Original Caribbean BBQ Sauce and Marinade (M097633) CL French Dressing (M129892) FF Lemons (M097149)

Seafood Platter

Instructions • Prepare and cook all the fish as per the on pack instructions.

• Serve on a wooden board with the dips, salad and lemon.

Cost per serving – £6.22

Baked Camembert BAKED CAMEMBERT TO SHARE Le Rustique Camembert (M135065) FF Garlic (M107117) FF Rosemary (M163206) CL Pure Clear Honey (M135825) CL Extra Virgin Olive Oil (M073018) CL 100 Petit Pain (M176689) Instructions • Remove cheese from its box. Discard cloth wrapping and replace back in its wooden box.

• Pierce the top of the cheese in several places with a sharp knife and insert pieces of garlic into slits.

• Sprinkle rosemary on top and drizzle with garlic oil, the honey and season with salt & pepper.

• Bake for 10-15 mins at 200°C, until the cheese is melted in the middle.

• Serve with fresh crusty bread for dipping.

Cost per serving – £3.04

48 CLUB MIRROR Honey Baked Goats Cheese

GRILLED HALLOUMI AND VEGETABLE PLATTER TO SHARE Delizia Carciofi Alla Griglia (M117006) Delizia Sun Dried Tomatoes (M117008) Delizia Peperoni Alla Griglia (M117012) CL Premium Pitted Kalamata Olives (M165953) CL Houmous (M193807) Vrysaki Halloumi 2(M144029) CL Part Baked Half Baguettes (M612531) Florette Crispy Salad (M629340)

CLUB KITCHEN CODES CL - Chef’s Larder FF – Farm Fresh

Grilled Halloumi and Vegetable Platter

> CLUB MIRROR 49

CLUB KITCHEN Chicken Platter

Instructions • Grill the halloumi or pan fry for 2 to 3 mins on each side until browned • Cook the bread rolls as per the on pack instructions • Arrange the bread, vegetables and olives on the platter with the halloumi • Garnish with the salad and serve

Cost per serving – £3.09 CHICKEN SHARING PLATTER Universal 15 Chicken Kebabs with Peppers and Onions (M078350) CL Chicken Wings of Fire (M121858) CL Barbecue Chicken Wings (M121818) Universal Roasted Diced Chicken Tikka (M130677) CL Spicy Chicken Bites (M194546) CL Small Crispy Chicken Fillets (M129988) CL Premium Smokey Bourbon BBQ Sauce (M144366) The Imokilly Cheese Company Soured Cream Set (M187627) Florette Crispy Salad (M629340) CL French Dressing (M129892) Instructions • Prepare and cook the chicken items as per the on pack instructions.

• Arrange on a board with the dips.

• Toss the salad in the dressing and garnish.

Cost per serving – £4.65 FOR MORE INFORMATION For more information and menu ideas contact Booker.

• t. 0845 60 12 999 • www.booker.co.uk

SHARING PLATTER TOP TIPS

• Good sharing platters contain a mixture of textures, colours and flavours.

• Slate and wood are a great way to highlight the dishes that you are serving.

• Get a good balance of hot and cold items and also fish and meats.

• Don’t forget the vegetarians - roasted vegetables and grilled halloumi make a great platter.

• As sharers can be complex to prepare, take preorders from bigger parties if possible.

• Sharers can be a great way to pair dishes from different countries that you may not traditionally see together.

• Also try a country themed sharer, or even a regional board themed to your local area - for example UK board with black pudding, haggis, cheddar cheese, piccalilli etc.

• Other themes could be Mothers Day, Easter, Valentines, or Christmas. The sky is the limit.

Slate and wood are a great way to highlight the dishes you’re serving.

• Pair drinks with the boards, either a local ale, or a recommended cocktail to trade customers up.

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50 CLUB MIRROR

ASK THE EXPERTS – ICE HYGIENE

Why ice makers mean business Ice can potentially become a source of food poisoning if it’s poorly made, stored or handled. Although not always recognised as such, ice is actually a food which means that, as well as functionality, hygiene is crucially important. Andy Norton from Hoshizaki, manufacturer of commercial ice making equipment, offers the following advice.

Bad practice The most common form of ice contamination occurs after the ice has been manufactured. Dirty, unsanitised ice scoops filling a rarely cleaned ice bucket placed on top of a bar top for customers to help themselves leaves much to be desired. Few of us would eat any food that had been through such handling process, yet the deceptively cool, clean appearance of ice diverts our attention from the micro-organisms it can so easily harbour.

Another dangerous practice which is not uncommon amongst people who are scrupulous in every other area of good hygiene, is to use the ice bin as a secondary ‘fridge’ storing bottles and even food – and here it is only education that will improve matters.

These areas can, of course, be rectified by following proper procedures, but contamination can also occur within the ice maker itself and this can be caused by poor hygienic maintenance and lack of servicing.

Machine design The only potential sources of danger at the ice manufacturing stage are air and water and it is therefore imperative to protect as far a possible against the harmful effects of both.

The siting of an ice maker is important. Too often they are slotted into any available space – typically damp cellars or other unventilated areas which are where the environment is at its poorest and aero bacteria are most profound. If this is the only option it is important to ensure that the ice maker has a tightly fitting door, rendering it airtight.

Without good insulation free bacterial growth can develop in ice storage bins. This manifests itself as a slimy deposit, which, unfortunately, is usually incorporated into the ice bin contents because of the abrasive action of the cubes as ice is collected.

Water is already pre-treated with chlorine to reduce bacteria levels, but water that is held in an ice machine for any time can become dangerous.

Although no machines re-use melted ice any more, old water may become trapped in certain machines,

52 CLUB MIRROR

providing the right conditions for bacterial growth to appear.

So what can conscientious bartenders do?

Thorough day to day housekeeping and regular maintenance, in combination with a high quality machine, are the most important factors. Reputable manufacturers will have ensured that their machines are as refined as possible and that their dealers and distributors are well informed in the installation, care and servicing requirements necessary to maintaining the highest quality.

Guidelines include...

1. Select a machine with a tight fitting door compete with a gasket or seal.

2. Look for an ergonomically designed ice bin with radiused or rounded corners and with all areas visible and accessible.

4. Look for a machine offering a rinse and flush cycle between each ice cycle, thus helping to eliminate water residues.

5. Demand a substantial warranty. If a manufacturer is confident in a machine’s quality, this will be provided automatically.

Maintenance 1. Ensure all staff are aware of the dangers of contamination and understand how to prevent it.

2. Empty the ice bin completely at least once every week to clean and sanitise with a cleaning fluid and rinse thoroughly.

3. Ensure all objects in touch with the ice – such as scoops, tongs and buckets – are also treated.

4. Move ice storage vessels away from customer reach.

5. Keep regular checks to make sure the machine is in good condition – especially the door, as broken or loose fitting doors are one of the most common faults to occur on ice makers.

CONTACT DETAILS Andy Norton, Hoshizaki UK, 2 The Technology Centre, London Road, Swanley BR8 7AG t. 0845 456 0585 e. uksales@hoshizaki.co.uk www.hoshizaki-europe.com

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ASK THE EXPERTS – DIGITAL COMMUNICATIONS

Blogging and newsletters Online marketing is constantly changing. To be a good club marketer you need to keep up with these changes. And more to the point you should embrace online marketing, explains Larrytech, because it’s highly effective. Here’s why.

R

ight now, armed with nothing more than an Internet connection, a social media page or a blog, you can generate leads for your club for next to nothing. The important question is where do you begin?

Well, you can get yourself a free blog right now, from Wordpress.com or Blogger.com and be blogging within minutes (each platform has its ups and downs – more information is available on our website). Through a blog you can develop a massive community showcasing your talents to your prospective members and customers.

The beauty of a blog is it helps provide you with the needs of your marketplace and puts you at a personal level with thousands to millions of prospects.

Through your blog you need to utilise as much valuable information as possible into everything you write to engage and entice your prospective contacts.

Ensure you are building a community through connecting with your target group. You need to

make sure you are being proactive, join in conversations and ask questions.

Ultimately, like anything, you get out what you put in. Any business, in any industry can benefit from a Newsletter or a blog.

When starting your newsletter you’ll have very few readers. Attracting more comes down to doing the right things, in the right way. Content most importantly is the finest way to generate a massive readership. You need to ensure you are writing for your readers, specifically for your target market.

Always ask your readers to forward the newsletters - but don’t sound like you’re begging! Do it in a way which makes it clear that you’re not desperate; you just want to attract and benefit as many subscribers as possible. An example could be: “If you found this newsletter helpful, please forward it to anyone you think it would benefit or who may find it interesting.”

With regards to frequency of newsletters, this all boils down to you being realistic. How much time

have you got to write decent content that will attract, rather than deter subscribers? The worst case scenario is readers unsubscribing – after all that hard work! – because you’re inundating them with regular and irrelevant newsletters. Less really can be more in this respect.

So – to coin a phrase – if you have found this article useful, please share it with anyone you think it would benefit or who may find it interesting!

CONTACT DETAILS Any questions? Just get in touch with the team.

Larrytech Ltd, Calverley House, 55 Calverley Road, Tunbridge Wells, TN1 2TU • t. 01892 888 011 • www.larrytech.com

< CLUB MIRROR 53

ASK THE EXPERTS – MARKETING

Three ‘best practice’ social media rules Good quality and useful content, targeted followers and relationship-building are all part and parcel of good social media practice. As Nick Bryant from Social Media First explains, social media is called ‘social’ for a reason!

S

ocial media is one of the most powerful marketing tools available to businesses today. And the best part about it? Most of the platforms are free to use, meaning you can spread the word about your business without paying a penny.

There’s just one problem. If you don’t know how to make the most of these online resources, you could be wasting precious time and effort: over promoting your products can drive followers away, and avoiding questions and/or complaints from customers can ruin your brand’s reputation.

So what can you do? Here are three tips to help you make the most of social media: 1. The 80/20 rule With social media, your focus should be on creating and sharing quality content. But not all of the content you share should be yours. Too often, companies only post things about their business, which can be offputting to customers.

To avoid overselling your business, you should follow a strategy called the 80/20 rule, which dictates that 80% of your content should be non-promotional, such as info graphics, videos, pictures and articles that relate to your business/industry, but are not overtly sales. The other 20% of the time, you can toot your own horn and promote things specifically about your business.

54 CLUB MIRROR

2. Location To get the most out of social media, you need to focus on building a list of targeted followers. If you focus on quality rather than the quantity of your followers, you’ll grow a more relevant audience.

Targeting by location is a good start. To find targeted users on Twitter, you can use the Advanced Search feature to filter out posts based on location, and on Facebook, you can also post ads filtered by location.

3. Focus on relationships In addition to following the 80/20 rule, businesses should be careful to focus on the “social” aspect and build relationships with users.

With the shotgun approach of traditional marketing, you want as many people to see your newspaper ad or billboard as possible, but social media is a much more personalised and participatory marketing channel. It gives you the ability to engage directly with customers. Bear this in mind, and you’ll be inundated with fans!

“

Too often, companies only post things about their business, which can be off-putting to customers.

”

CONTACT DETAILS

Social Media First aims to help grow business with attention grabbing social media campaigns.

• t. 01892 670830 • e. info@socialmediafirst.info

<

RUGBY

LIVE HERE

ASK THE EXPERTS – PRESS RELEASES

Thevalueof press releases Michael Braidwood CCM, Director of Education for the CMAE (Club Managers Association of Europe) shares his thoughts on planning an effective press release programme for the club.

T

he number one benefit of having a press release plan in place is that your club is constantly in the news (more or less for free).

This instantly helps raise the profile of the club and also creates the impression that the club is busy with activity. This will be attractive to new members.

The other key factor is the good will it creates from the people the press release is about; members, suppliers, sponsors, charities, as they too are benefitting from the free exposure.

If you do need to justify your PR efforts to your Board then you can keep a press clipping file and do the calculation of the equivalent media value you have achieved/Advertising Value Equivalent (AVE).

This is the column inches your press release got multiplied by that publication’s advertising rate for the same space. Some PR companies will multiply this figure by – for example – 1.5, arguing that the value of third party editorial is greater than a paid

58 CLUB MIRROR

for ad. These measurements may not be an exact science, but nevertheless they are a measurement!

90 day press release plan One way to get free coverage for your club is to create a 90 day rolling press release plan. I have done this consistently for years for the organisations that I have worked for.

First of all I create a simple spread sheet or table and create monthly headings. I then review our activity calendar to see what is coming up and then schedule into my plan the press releases I am going to write. If, for example, you are a sports club manager you can focus your press releases around your key events, then add in other key activities or happenings at your club. You will be surprised what is news worthy!

Include things like forth coming events, event results, new staff appointments, training activities

(members and guest like to read that you are investing in people!), new innovations, new purchases charity initiatives – even wild life or the bird count on the club grounds!

Once you have your plan then put in place your press release template which should have a heading, place for the key content and ‘boiler plate’ (this is the post amble about your club and a contact person in case editors want more information).

The next stage is to create a database of your local, regional and international media contacts so you have great distribution and then start feeding them releases (and invite them to the club to see you in action). Also – of course – don’t forget to post your press release on social media too.

For more details about the Club Managers Association of Europe, visit www.clubhouseeurope.com

<

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Insurance for CIU clubs …don’t just take our word for it.

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The cherry on the cake was we saved money

’

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Aon can arrange insurance for social clubs, with cover for your legal liabilities such as public and employer’s liability included as standard.

You will be able to build your club insurance to fit your requirements, by adding further options on, such as property or business interruption.

The price will be based on your club’s own circumstances and requirements, so give us a call to arrange a face to face visit.

‘

’

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Club insurance arranged through Aon - contact us to get a quote

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