Club Mirror April 2018

clubmirror April 2018

AT THE HEART OF THE COMM UNITY

50 years young It’s party time – join in HQ • WH AT’ S N EW • AS K T H E E X PE R T S • B E T T E R B U Y I NG

Contents

club mirror AT THE HEART OF THE COMMUNITY

APRIL 2018

AWARDS, EVENTS AND CALLS TO ACTION

12

16 Club Awards 2018 Could this be your year? It’s time to shine.

22 CIU Annual Meeting and Trade Show Showcasing April’s 155th CIU Annual Meeting and the 27th Beer & Trades Exhibition.

24 Free club raceday The Club Awards Gala Dinner returns to Doncaster Racecourse, and in celebration of our 50th birthday we’re offering a free day’s racing to all attendees.

26 Rugby Tonight live screening Become part of the audience as we take over the BT Sport Rugby Tonight studio. And...action!

32 Hospitality Social Media Awards Is your club using social media to engage with members? Then we want to hear from you.

38 Charity Golf Day Studio44 and charity ellenor are hosting a charity golf day and they’d love you to join them.

NEWS, VIEWS, CLUB LIFE AND LEGISLATION 06 News Latest news, views and industry insights.

HQ BUILDING THE BUSINESS

ASK THE EXPERTS

10 Club News

36 Sporting fixtures

53 Is your website ready for GDPR?

Club Mirror takes a whirlwind tour of clubs around the county in the fastest way possible – by social media.

Coming to a screen near you. Sister title Sports4Bars.com looks at April’s key live sporting fixtures.

Exploring the impact of the new General Data Protection Regulation laws on clubs with websites.

(Also: See HQ page 40.)

12 Join in the celebrations

40 HQ Building the Business

54 Ready to take the heat?

With Club Mirror’s 50th anniversary celebrations well underway, here’s a quick look at the festivities so far and what’s in store next. Care to join us?

Data Protection Regulation – is your club prepared? Also: club kitchen accounting procedures and a colour health check for refurbishments.

With Summer planning underway and alfresco activities the order of the day, have you considered your insurance requirements?

56 CMAE Conference

14 What’s new?

Latest launches and new brews to consider stocking at the bar.

42 HQ Building the Business – Energy

A review of November’s highly successful CMAE Conference by new President David Roy CCM.

18 Club Awards

Could your club get better value from energy contracts? Could you reduce energy consumption by 20% and save money? Here’s how.

Haven’t entered the Club Awards yet? Then it’s time to get inspired.

44 HQ Building the Business – Legal Eagle

Showcasing just some of the exhibitors at the CIU’s April exhibition.

29 Social investment for community sports

This month: Extended licensing hours, the Motion Picture Licensing Company and changes of Designated Premises Supervisors.

60 It’s classified!

46 HQ Building the Business – Better Buying

54

Sporting Capital aims to bring simple, repayable social investment into the community sports market.

32 Social Media Matters Time to enter the Hospitality Social Media Awards and let the world know how using social media is helping your club business.

58 CIU Beer & Trade Show, Blackpool

Showcasing club-supporting suppliers.

Want to cut club spending while increasing efficiencies? Well now you can.

48 HQ Building the Business – Racing Club Fancy a day at the races? Then take advantage of our discounted raceday tickets.

CLUB MIRROR 3

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LEADER

Contributors

Reasons to be cheerful In this issue you’ll find reasons to be cheerful – Parts 1, 2 and 3 – as we ramp up our 50th anniversary celebrations. So far we’ve raced off to racedays and chortled at comedy nights and now we’re inviting you to join in the next three events on the cards – live filming of Rugby Tonight where you become the audience, a charity Golf Day at Kent’s spectacular Nevill Golf Club and of course a visit to our own base, the Right Royal Wedding town Windsor, and Windsor & Eton Brewery, who are celebrating the Royal Wedding with their very own Harry and Meghan’s Windsor Knot. (We’re also working on a number of celebratory House of Commons receptions with our industry association partners, so watch this space.)

Other reasons to be cheerful? The government has agreed to extend licensing hours over the Royal Wedding weekend (see pages 44-45 in this issue) and there’s a free day’s racing on 30 November for everyone who joins us at the Awards Gala Dinner (see pages 24-25).

Mike Braidwood

Chris Colverd

Sean Ferris

Karen Foreman

David Foster

Larry Hardcastle

Jonathan Hardy

David Lucas

Leigh Ann Ogilvie

Justin O’Regan

Victoria Romero-Trigo

Jill Slingsby

On the topic of Awards, there are two great opportunities to raise the profile of your club in this issue – the 2018 Club Awards and the Hospitality Social Media Awards.

The Club Awards, now in their 27th Year, are simple to enter yet - as all finalists and winners will tell you – are an invaluable (and free) way to turn up the volume on the club. Some clubs shout out their success with banners and posters, others use it to engage suppliers, dignitaries and local press while others use the megaphone of social media to spread the word, with likes and tweets gaining kudos and members.

Social Media in fact comes to the fore in the 2018 Hospitality Social Media Awards (see pages 32-35) providing a great forum for clubs to share their successes and demonstrate how social media – from websites and Facebook to Twitter and Trip Advisor – are helping maintain and grow club business.

Growing business is of course essential for the stability and prosperity of clubs across the country so we’d encourage all clubs to take a look at HQ Building the Business (pages 42-43 and 46-48).

Here you can explore – completely free – how you could be saving money.

Also not to be missed is the CIU’s 27th Annual Beer & Trades Exhibition which takes place on April 13 (1-5pm at Norcalympia in the Norbreck Hotel, Blackpool). All CIU members are invited to attend this free event and meet up with club suppliers. CIU members are also encouraged to attend the Annual Meeting the next day at 10am sharp in Blackpool’s Globe Theatre. (More details on pages 22-23).

So yes, there are many reasons to be cheerful and it’s time to make the most of them. Reasons not to be cheerful? Well, they might include the fact that the Royal Wedding is on the same day as the FA Cup Final. But then again, if you can pull in the extra screens and wing it with the wedding watchers (bunting, cake and fizz should do it) while keeping footie fans full-on, it could be a very profitable day. Enjoy!

Caroline Scoular Editor, Club Mirror

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby, Karen Foreman Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie Circulation Jon Hardy Accounts Andrew Soles Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products.

CLUB MIRROR 5

CLUB NEWS

Celebrating 50 years of publication Club Mirror is marking its 50th year of publication and we want you to join in the celebrations.

We’re busy planning more events for the whole of this year across the country, joined by readers, by club associations and by club-supporting suppliers, embracing and recognising the many different club sectors across the UK. Next events on the agenda include: • A live screening of Rugby Tonight – details on pages 26-28.

• A Charity Golf Day - details on pages 3839.

• A free raceday - details on pages 24-25.

“Clubs are also invited to send in their ‘50th’ celebrations – from celebrating a member’s 50th year at the club to hosting

your 50th music event or 50th beer festival,” said publisher Sean Ferris.

“There’s a host of reasons to celebrate anything with the number 50 against it and we intend to do just that!”

•Contact the magazine with your stories via info@clubmirror.com.

Hospitality Social Media Awards 2018 Get ready for new data regulations

The second Hospitality Social Media Awards (HoSMA) have now launched.

Social media is a game changer for clubs and the on-trade. The Awards were launched to encourage and applaud this, with finalists across all areas of the hospitality industry, from football and golf clubs to tennis clubs, pubs, hotels and restaurants, all coming under one roof to share successes and learnings.

Is your club using social media to engage with members? Is social media making a real difference to club business?

Then we want to hear from you.

•Turn to pages 32-35 for details.

National Best Bar None Award winners announced The winners of the National Best Bar None Awards were announced at a parliamentary reception on February 5 at the House of Lords, hosted by ACC Chief Executive and Best Bar None Chairman, Lord Smith of Hindhead CBE. Plymouth picked up the title for Best Overall Scheme and Torquay was highly commended in the same category. Bolton received the Best New Scheme Awards, Sheffield won the Most Innovative Scheme category and PC Natalie Dolan of Greater Manchester Police received the Outstanding Commitment Award.

6 CLUB MIRROR

Lord Smith of Hindhead CBE said: ”I was delighted to become the Chairman of Best Bar None at a time when it is increasingly important for the industry to maintain selfregulation, demonstrating that licensed premises are well run, responsible businesses that have a positive impact within our towns and cities.

“I have always believed that a society which socialises together is a stronger society. The so called ‘stay at home’ culture is not good for our industry and statistics show that people who drink in company consume less alcohol than those who stay

at home, and they also benefit from social cohesion. We want more people to go out and enjoy our great pubs, clubs, bars and restaurants.”

Lord Smith took the opportunity to highlight the importance of the hospitality industry as a whole to the UK economy.

Best Bar None is funded by the industry including HEINEKEN, Diageo, Pernod Richard, Molson Coors, Asahi, Stonegate Pub Company, JD Wetherspoon, Mitchells & Butler and Ei Group.

•e. mick.mcdonnell@bestbarnone.com •t. 07809 340 417

The General Data Protection Regulation comes into effect on 25 May with the aim of providing additional rights to individuals in connection with their personal data held by third parties.

The new rules concern how and when someone, such as a club, individual, landlord or company, for example, can process personal data on individuals, be they clients, employees or suppliers.

The system is regulated by the Information Commissioners Office (ICO) and failure to comply can result in penalties.

Turn to HQ in this issue (page 40) and make use of the ICO’s starting guide ‘Preparing for General Data Protection Regulation: 12 steps to take now’ available at https://ico.org.uk/media/1624219/preparing -for-the-gdpr-12-steps.pdf.

Alternatively use this QR Code.

Club Awards 2018 – date and venue announced The 27th annual Awards will be held at Doncaster Racecourse for a second year following the successful 2017 event in November.

“The venue received so much praise last year it wasn’t a difficult decision to return here,” said the Club Awards’ Karen Foreman.

“This year will be equally spectacular and we’re very much looking forward to welcoming finalists, clubs and suppliers to the 2018 event.”

The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs.

2 0 1 8 Finalists and winning clubs use their success to raise the club’s profile, gaining press coverage and encouraging new members as well as proving to existing members that they are doing a great job.

“Many clubs tell us that being one of our

Free day’s racing for all Club Awards attendees Attendees at the 2018 Club Awards on November 29, 2018 can enjoy a free day’s racing the following day, courtesy of Club Mirror.

“Whether you’re joining us a finalist or just as a guest at the club networking event of the year, we’d love you to join us on Friday, November 30 for an informal raceday,” said Editor Caroline Scoular. “It’s a great occasion and yet another great way to celebrate Club Mirror’s 50th birthday.”

Express your interest by emailing

info@clubmirror.com with the subject line ‘Raceday November 30’.

All for charity

finalists or winning an Award also stands them in good stead with their suppliers when it comes to negotiations,” said Foreman.

Do you think you could be a finalist? Do you have what it takes to beat the best and

CAMRA Club of the Year announced The CAMRA Club of the Year has been announced following rigorous judging by the CAMRA judging team.

After rigorous judging, Flixton Conservative Club in Manchester has won CAMRA’s Real Ale Club of the Year Award, run in association with Club Mirror.

Nigel Porter at Flixton Conservative Club said: “This is really fantastic news, we are absolutely thrilled.

There are a lot of excellent clubs out there

Suppor ted

by

ellenor children’s hospice care Club Mirror’s resident IT experts Studio44 are hosting a golf day to raise funds for the worthy cause. (See pages 38-39 on how to join in or visit http://charity.studio44.agency/golf) When life saving treatment for a sick child is needed this can often mean leaving the comfort and security of the family home for treatment at hospital. However, as a pioneer in the field of hospice at home care, ellenor enables Kent children - from newborns up to 19 year olds – to receive the very best care and support they need at home, providing vital medical care such as chemotherapy in the comfort of their own homes, as well as respite care, play and music therapy.

The end-of-life and respite care relieves a heavy burden for a family who never have

to pay a penny, as the majority of the £6.7m it needs every year is raised from the local community. ellenor supports parents and siblings as well, offering emotional support throughout a child's illness and, if that child sadly dies, afterwards as well. The team provides families with specialist medical advice and support 24 hours a day, seven days a week.

Its specialist team also helps teenagers and young adults with progressive lifelimiting illnesses to adjust to the different world of adult care and ensure that they

stand out from the rest? Then turn straight to page 16 or use the QR code below.

and their families are linked into all the services they need. ellenor currently supports 150 seriously ill children each year in North and West Kent and the London Borough of Bexley.

However, more than double that number need help and demand for ellenor’s services is increasing every day.

• To find out more about ellenor, visit: www.ellenor.org

doing a great job so to be judged as the best in the country is just an immense privilege and we would like to thank both CAMRA and Club Mirror for this honour.”

The club beat off stiff competition from three other Super Round winners, the Albatross Club in Bexhill-on-Sea, the Real Ale Farm in Bargoed, Wales and Appleton Thorn Village Hall in Warrington.

Club Mirror’s Head of Judges Caroline Scoular said: “The four super regional winners were truly impressive clubs. The range and quality of ales was surpassed only by the quality of their welcome.

Congratulations to them all for making the final four, and very well done to Flixton, a well-deserved winner.”

Keith Spencer, Chairman of CAMRA’s Clubs Working Group said: “The Flixton Conservative Club has transformed itself over the last five years under new stewardship by expanding the real ale offering from just two to six at a time.

The club is reaping the benefits and has become a thriving hub to the local community and a worthy winner of this year’s award.”

CLUB MIRROR 7

CLUB NEWS

NEWS IN BRIEF Classeq and Winterhalter named ‘supplier of the year’ British warewashing manufacturer Classeq has been awarded the Supplier of the Year Award at Nisbets’ sales conference. Together with sister company Winterhalter, Classeq’s customer service, attention to detail and ongoing support to Nisbets sales teams were cited as contributory factors in winning the award.

Adam Lenton, Marketing Manager for Classeq, said: “ Each supplier was scored in the areas of sales growth, product availability, speed of delivery and sales support, so there were many different components involved that together make for great service.

I would like to thank all of our employees for their hard work – it’s a great team!”

•t. 0844 225 9249 •e. sales@classeq.co.uk •www.classeq.co.uk New compact coffee machine

Britvic unveils new website Britvic has announced the launch of its new trade website, www.sensationaldrinks.com, to help foodservice and leisure (FS&L) operators prepare for the arrival of the soft drinks levy on 6 April and provide a host of tools to help them maximise their soft drinks sales.

Initially, the online platform will offer support and advice, including useful tools such as a profit calculator, to help outlets understand the financial impact of the Soft Drinks Industry Levy.

Customers can also order dispense conversion kits that will help them make changes to their range to offset the effects of the levy, by optimising their sugar free offer.

Britvic will be expanding the content featured on the site to include wider information about the category, its brands and the opportunities available to FS&L operators.

Russell Goldman, Director of Leisure, said: “Our primary focus is to ensure that operators have all the information and support that they need to select the right stock for their customers and turn the levy into an opportunity in their outlets.

“Looking ahead, the website will evolve to offer operators essential category information and advice on one easy-to-access platform, enabling them to take full advantage of the incredible sales available through serving sensational soft drinks to their customers.”

Carlsberg UK rolls out new App Carlsberg UK has rolled out MRM’s POS Creator Software to its sales team, enabling sales managers to use its App on their iPads to create drinks menus and point of sale items in real time, during on-site meetings with operators.

By sharing an interactive 3D visual, they can get instant customer approval during the sales visit. All items are printed and delivered to the venue within two working days in order to maximise the sales opportunity for operators.

Tracy McIntosh, head of customer marketing at Carlsberg UK, said: “We give our on-

trade customers as much support as possible to maximise the competitive edge our market-leading brands give them, and we needed an updated solution for providing pubs and bars with POS items.

“Having worked successfully with MRM for six years now, we know they bring both industry knowledge and IT expertise to the table, and so they were our first point of call.

The POS tool they have delivered to support our sales teams has surpassed our expectations in terms of both functionality and ease of use, and the immediate buy-in from our team is very encouraging.”

Self-serve dispensing will challenge brand loyalty La Cimbali has extended its range of superautomatic professional coffee machines with the launch of the S20, designed to deliver up to 200 cups of coffee and milk based beverages a day. Recommended for use where space is at a premium and lower drink volumes are anticipated it has a 7” touch screen display and an integrated Wi-Fi system that allows remote control of all the machine’s settings, analysis of consumption data and preventive maintenance.

• www.cimbaliuk.com 8 CLUB MIRROR

With self-serve alcoholic beverage dispensing technology gathering market momentum, major brands may need to adapt to ensure consumer loyalty, according to data and analytics company GlobalData.

The company’s report, ForeSights: Selfserve Alcoholic Beverage Dispensing Technology states that the new on-premise concept has the potential to disrupt the bar and restaurant industry by enabling consumers to dispense their own alcoholic beverages from taps. The technology, which tracks consumer behaviour and encourages sampling, presents both opportunities and challenges to alcohol manufacturers.

Tom Vierhile, Innovation Insights Director at GlobalData, said: “Self-serve alcoholic beverage technology frees the consumer from having to wait for beverage service in a crowded situation. Once an establishment validates a consumer is of legal drinking age

and is not over-served, it provides the consumer with a radio-frequency identification (RFID) card or bracelet to enable self-service of alcoholic beverages. The RFID system can link to a credit card for payment.”

Three major benefits are cited as reduced waste, improved consumer choice (and sales) and lower labour costs. Selfserve also encourages sampling, according to Vierhile. “The technology encourages sampling while tracking consumer behavior at a granular level. Unlike with bottled products, a consumer does not have to commit to or purchase an entire bottle to try a new beverage,” he said. “Bars and restaurants have been the primary targets for self-serve alcoholic beverage technology, but new installations in supermarkets, hotels and other hospitality venues like cruise ships indicate that the concept may have broader application than first thought.”

Craig Letton, CEO of MRM, said: “We’re delighted to see an increasing number of brand owners and distributors choosing to use our software, both in the UK and internationally. We’ve proven with our clients in the UK that our technology makes sales people more efficient, increases sales and improves customer service.

“This success has led to several international contract wins, and we are currently in the process of rolling out our software across Europe with a number of major drinks brands.

It’s a very exciting time for the business.”

• www.mrmbrand.com

Nelson unveilds new prototypes

Nelson has unveiled prototypes of two new ranges of dishwashers and glasswashers.

The new ranges have a very low carbon footprint and offer sophisticated energy and water saving features, says the company.

•t. 0800 592 833 •www.nelsonwash.co.uk

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CLUB NEWS

Clubnews

10 CLUB MIRROR

Club Mirror takes a whirlwind tour of clubs around the county in the fastest way possible – by social media.

Share your news and links with us at info@clubmirror.com. Follow sister title at twitter.com/Sports4Bars and don't forget to enter the Social Media Awards.

See pages 32-25 in this issue.

CLUB MIRROR 11

CLUB MIRROR 50TH CELEBRATIONS

Join in the celebrations With Club Mirror’s 50th anniversary celebrations well underway, here’s a quick look at the festivities so far and what’s in store next. Care to join us?

I

t’s been a busy start to Club Mirror’s 50th, with race days and a comedy night just part of the celebrations. Next up? A gathering of clubs in Windsor to celebrate the Royal Wedding, a charity Golf Day and the chance to appear live on BT Sport’s Rugby Tonight. Also at planning stage – a number of receptions at the House of Commons no less.

Grand National Trials Day, Haydock Park Haydock Park’s £100,000 G3 Betfred Grand National Trial on 17 February, proved every bit as exciting as we’d hoped, with the extended three and a half-mile handicap chase providing pointers to the £1-million Randox Health Grand National at Aintree on April 14. Yala Enki crossed the line first – good news for those of us who got the starting price of 8/1. (By the way, we didn’t actually meet Michael Owen. We just liked the picture!)

ugh!

You’re having a la n d this we’ll have bee rea u yo e tim the By r ste ice Le in ub Cl to the 99 Comedy 31 (and if you were Square on March we o joined us, we hope one of the clubs wh led edu sch is up e lin all had fun!). The ive at the Apollo, as Nathan Caton (L ll Radio 4’s Can’t Te Mock The Week & la ge An ng), Nathan Caton Nothi Apollo, Mock The the at ive (L es rn Ba rd’s Good News Week, Russell Howa e Week) and Luke Th for Up and Stand Howard’s Good Toulson (Russell da ortle and a beer an News). Chortle, ch burger!

12 CLUB MIRROR

Sky Bet Chase Meeting, Doncaster The Doncaster meeting on 27 January proved a great start to a great year of celebration, a great day out and a great chance to re-visit our host of the 2017 Club Awards. And guess what? We’re all booked in for the 2018 Club Awards Gala Dinner on 29 November with a free – yes that’s FREE – celebratory day of racing the following day. Oh, and of the Sky Bet Chase? Best bet of the day was our 8/1 winner Wakanda – bit of an 8/1 theme going on here! – who hadn’t won a race in two years, beating the 13/8 favourite (pictured) into third place. Not a bad return all things considered!

Reasons to be cheerful – parts 1, 2, 3 Part 1 – Watch out, it’s Windsor How about coming down to join us in Windsor for a right royal celebration? Ok hands up, Club Mirror is still waiting for an invitation (we’re quietly confident) but if we’re not forking out on a wedding gift we thought we’d spend the money on entertaining. Windsor & Eton Brewery has come up with Harry and Meghan’s Windsor Knot which can be yours to-have-andto-hold on a brewery tour. So yes, we can organise a you know what in a brewery – but all while drinking responsibly of course.

Part 3...All for Charidee See you at Tee Time? Well actually, it’s breakfast and lunch. Yes, if golf’s your game – whatever your handicap – then how about a grand celebratory four-ball outing on the fairways of Nevill Golf Club in Kent? And you’ll be helping a worthy cause along the (fair)way. See pages 38-39 for details.

Part 2...Fancy being on telly?

No auditions necessary. Yes you really can be on telly courtesy of Club Mirror and our good friends at BT Sport. We can’t guarantee a place in the rolling credits but we can guarantee an exciting evening of lights, cameras and... action. See pages 26-28 for full details and join us on set.

JOIN IN THE CELEBRATIONS – HERE’S HOW To join in any of these celebrations just email us on infor@clubmirror.com with the subject line Birthday Celebrations.

And if your club has any reasons to be cheerful related to the figure 50 – 50th member, 50 years of service, 50th beer festival – then drop us a line to the same email address.

CLUB MIRROR 13

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AT THE CLUB BAR

So what’s new?

Latest launches and new brews to consider stocking at the bar.

NEW HAND-FINISHED FONT FOR GUINNESS GUINNESS, the UK’s No.1 stout from Diageo, has launched a new, hand-finished, illuminated font, modelled on its iconic harp logo. The font is designed to drive optimum visibility and is streamlined to generate more space and better interaction between customers and licensees, says the company.

The full suite of new GUINNESS assets includes the font, tap badges, tap handles and illuminated bottle openers. GUINNESS will also be providing customers with a full beer quality reset, including dispense equipment service and upgrade, support to drive social media activation and additional branded glassware. Availability is limited, however, and licensees are advised to contact their Diageo representative to register interest.

• www.diageo.com THE MACALLAN LAUNCHES NEW PACK DESIGN The Macallan has unveiled a bold new look across its range of single malt whiskies that will begin rolling out globally from April. Taking inspiration from The Macallan Rare Cask and Rare Cask Black packaging, the new bottle design is broad-shouldered, with a distinctive chevron cut into the bottle as it tapers toward the neck. The outer packaging design has also been updated and the new bottles boast an anti-refill enclosure and anti-counterfeit technology to ensure that consumers are protected at the point of purchase.

• www.themacallan.com LIMITED EDITION WHEAT BEER Cornwall-based Sharp’s Brewery has launched limited edition wheat beer Juniper Rising (4.5% ABV), available across on-trade outlets until 30 April, 2018.

The zesty wheat beer is infused with juniper berries and spicy fruit and citrus botanicals, balanced by subtle undertones of coriander and clove for a smooth, light taste with a quenching zest.

The beer is the second collaboration between Sharp’s Brewery and Tarquin’s Southwestern Distillery, following on from the success of Sharp’s Hopster gin, which was then subsequently added to

14 CLUB MIRROR

Sharps’ permanent portfolio in 2017.

• t. 01208 864885.

• www.sharpsbrewery.co.uk SHARP’S BREWERY LAUCHES OFFSHORE Sharp’s Brewery has announced the launch of new brand, Offshore. This is a fresh identity for the brewery’s award-winning Cornish Pilsner and the keg product, will be changed in the on-trade from April.

Offshore balances tropical fruit with a crisp, clean taste and a brisk, citrus finish, brewed using a pale Pilsner malt for a refreshing flavour and herbal lemon aroma with an ABV of 4.8%.

• t. 01208 862121.

• www.sharpsbrewery.co.uk SMIRNOFF AND SPOTIFY DEBUT NEW TECHNOLOGY SMIRNOFF has announced an extension of its Equalizing Music global campaign through a new partnership with Spotify that promotes equality for women musicians around the world.

According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music industry, the makers of SMIRNOFF have teamed up with Spotify to increase representation of women in music by allowing consumers to impact their own listening habits through an industry-first application programming interface (API), dubbed the Smirnoff Equalizer.

• www.smirnoff.com.

SOUTHERN COMFORT BLACK’S NEW TASTE OF NEW ORLEANS Southern Comfort Black is bringing out a robust new blend to its New Orleans brand using the strapline ‘For those who want their smooth Southern Comfort BOLD’. The launch campaign is designed to engage with younger spirit drinkers’ growing interest in American whiskey.

The 40% ABV premium Southern Comfort expression features a new blend aimed at bringing the New Orleans brand’s whiskey credentials to the

fore, while still featuring creator M.W. Heron’s blend of fruits and spices. Distribution is via HiSpirits and using digital and social media, consumers will be able to access the ‘Blacklist’, an interactive database of all stockists, to find their nearest outlet, and download a range of special offers to encourage trial.

• t. 01932 252 100 • e. info@hi-spirits.com • www.hi-spirits.com SPITFIRE HERITAGE DISTILLERS PARTNERS WITH RAFA Spitfire Heritage Distillers has formed a partnership with the Royal Air Forces Association (RAFA) for the duration of the RAF’s centenary celebrations with limited edition collectable bottles of Spitfire Heritage Gin – described by Harrods as ‘one of Britain’s best artisan gins’ – and Supermarine Vodka. Numbered bottles will also be available to order to commemorate particular RAF Squadrons.

Each liveried bottle gifts £3.50 to RAFA. Ian Hewitt, Spitfire Heritage Distillers, said: “Wherever possible we want to do something better than best; we want, wherever possible, to do something good too.”

• www.spitfireheritagegin.com SUPERMALT UNVEILS UK’S FIRST REDUCED SUGAR MALT As the first reduced sugar malt drink available in the UK, the new Supermalt Less Sugar contains less than 8g of sugar per 100ml, a reduction of more than 30% compared to the original Supermalt malt drink. The new reduced sugar alternative contains no artificial sweeteners and has reduced the sugar content using a natural process and active ingredients to retain the same taste. Launching in April, the drink is available in packs of 6x330ml bottle. A full range of POS, branding and promotional material is available to complement the launch, while the nationwide publicity and sampling campaign will help to drive sales.

• e. supermalt@royalunibrew.com • www.supermalt.com

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CLUB AWARDS

Time to shine 2 0 1 8

Enter the 2018 Club Awards

The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs. Could this be your year? It’s time to find out.

I

f you haven’t entered the Club Awards before, then make sure 2018 is the year that you do.

From football clubs to rugby clubs and from social clubs to political clubs, and everything in between, we look forward to your entry, both old friends and new.

The Club Awards Gala Dinner celebrates clubs across the UK and provides the perfect opportunity to meet up with fellow clubs to share ideas and issues while having a lot of fun along the way.

JOIN THE JOURNEY – WHY ENTER? Clubs use their success to: • Raise the club’s profile.

• Gain coverage in the local press and media.

• Encourage new members.

• Thank existing members for their support.

• Show that the club is spending members’ money for their benefit.

• Celebrate clubland in all its forms with fellow clubs from across the country.

IT COULD BE YOU So, do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest? Time to find out.

HOW TO ENTER This year following club requests, we have increased the number of ways to enter the Awards.

1. Traditional – fill in the form opposite and request a call from one of our judges.

2. New this year – fill in the form and opposite and request a self-entry form which you can complete at the club and send in to our judges.

3. Alternatively – just email us your club details and state whether you'd prefer a self-entry form or a call from our judges.

Simple as that. We look forward to hearing from you!

16 CLUB MIRROR

HOW TO ENTER Please tick preferred option

n I would like one of the Club Awards judges to contact me to discuss the club.

OR

n I would like to complete a self-entry form on behalf of the club. Please send me a form.

Which categories would you like to be considered for? (Please tick as many/few boxes as you wish).

n Bar Manager/Bar Steward of the Year (Q)

n Green Club of the Year (AG)

n Bowls Club of the Year (S)

n Innovative Club of the Year (AI)

n Business Initiative of the Year (R) n CAMRA Club of the Year (T)

n Catering Club of the Year (U)

n Catering Club of the Year – Golf (V) n Charity Club of the Year (W) n Committee of the Year (X)

n Community Club of the Year (Y) n Cricket Club of the Year (Z) n Darts Club of the Year (AA)

n Entertainment Club of the Year (AB) n Family Club of the Year (AC)

n Football Club of the Year (AD)

n Grounds Team of the Year (AH)

n Manager/Secretary of the Year (AJ) n Marketing Club of the Year (AK)

n Membership Club of the Year (AL) n Racing Club of the Year (AM)

n Refurbishment Club of the Year (AN) n Rugby Club of the Year (AO)

n Sports Club of the Year (AP)

n Sports and Social Club of the Year (AQ) n Tennis Club of the Year (AR)

n Traditional Club of the Year (AS)

n Turnaround Club of the Year (AT)

n Golf Club of the Year – under £1m turnover (AE) n Website of the Year (AU) n Golf Club of the Year – over £1m turnover (AF)

n King of Clubs (AW)

Name:

____________________________________________________________

Job title:

____________________________________________________________

Club:

____________________________________________________________

Address:

____________________________________________________________ ____________________________________________________________

Postcode: ____________________________________________________________ Tel:

____________________________________________________________

Email:

____________________________________________________________

CONTACT THE CLUB AWARDS TEAM:

BY POST: Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX ONLINE: www.clubmirror.com/Awards

BY EMAIL: Email your details to info@clubmirror.com

BY PHONE: Call in your details to 01753 272022

BY FAX: Fax this page to 01753 272021 OR USE THIS QR CODE

CLUB MIRROR 17

CLUB AWARDS

Calling all clubs...

Haven’t entered the Club Awards yet? Then it’s time to get inspired with this whirlwind tour of just some of last year’s winners – from cricket clubs to rugby clubs and from social clubs to community clubs.

KING OF CLUBS PHOENIX ARTIST CLUB The club has broadened its offering and successfully attracted in new members and new business.

These members can now book online as the club now uses the same booking systems employed by restaurants. It has engaged with social. media to great effect and is seeing 2,000 hits daily on Facebook, leading to an increase of membership from 800 to 5,000. The club’s turnover has increased just as dramatically with extra revenues coming in via these new members. It was also voted Time Out Best Bar and Club 2016.

BAR MANAGER OF THE YEAR BOOTHSTOWN RBL (JOINT WINNER) Boothstown RBL, founded in 1940, has a membership of 400 and the club is busy growing that figure in the community. “It’s been going well,” says Steward Kenny Bailey. “Turnover has increased and there’s been a steady increase in membership. We’ve done a few more refurbishments to the club as well; we’re updating it all the time.”

Charity events prove popular as does the annual festival. The club also has snooker, darts and dominoes teams, and is proud of fostering its community spirit.

BUSINESS INITIATIVE OF THE YEAR COOKLEY SPORTS CLUB Cookley has two cricket fields, two football pitches, tennis courts, a multi-use games area, bowling green and screens both BT Sport and Sky Sports.

The club launched a web site alongside Facebook.

As a result, the huge boost in membership requests means the club has expansion plans to increase capacity from 1,500 to 2,000. The club’s annual beer festival is a huge success and attracts around 9,000 people, serving nearly 50 different ales, and all recorded via a drone, viewable on YouTube. The club’s 2017 Party in the Park saw 14 bands and thousands of guests enjoy a great day out.

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BOWLS CLUB OF THE YEAR PENN BOWLING CLUB Penn’s 15 bowling teams had a good year with five players picked for the county team and two juniors picked for the junior county team. With the bowling season running from Easter to September the club works hard to bring in members all year round. Two beer festivals per annum with 43 beers plus ciders, an increased number of guest beers at the bar and large investment in the catering operations have all helped to grow membership by 10%. “As a result of the improved catering, we’re now fully booked for Friday and Saturday nights,” says Roger Baker, Treasurer.

CATERING CLUB OF THE YEAR COBHAM SPORTS AND SOCIAL CLUB (JOINT WINNER) With a mighty membership of 2600, Cobham Sports and Social Club is one of the true jewels of the Dorset scene and one of the relative newcomers to boot, having only been open since 1971 – a mere baby compared to some. Part of the reason for the venue’s ongoing success and steady increase in membership is its modern, forward-thinking approach. This has included the redevelopment of their bowling alley into two alleys with a diner, which is proving hugely popular with children and groups. The members’ lounge is seeing the two food areas combined serving 2000 meals per week on average. There’s also a barbecue in the outside area.

The club has two cricket fields, two football pitches, tennis courts, a multi-use games area and a bowling green as well as a 9-hole golf course, pool and darts.

There's even a mini railway within the large grounds. The two well-stocked bars play host to sports screenings, and when the lights go down, customers can enjoy live music (including regular tribute acts) and quizzes which always go down a storm.

ST JAMES’S CLUB (JOINT WINNER) St James’s main restaurant (30 covers) has retained its Michelin star and 4 AA rosettes since 2009 and

last year Food & Beverage revenues went up by 11%.

But the club, founded in1857, is not about to rest on its laurels.

Food & Beverage Manager Antonio Vigorito has introduced afternoon tea with a difference, partnering with renowned toy store Hamley’s to supply board games for members and their children to provide what he describes as an uplifting experience. He has also introduced a unique water menu with a variety of different waters from the UK, Italy, Denmark, Portugal and Scotland.

There’s also a new coffee menu which includes exotic varieties such as Jamaican Blue Mountain and Kopi Luwak from Thailand, often referred to as the world’s most expensive coffee deriving its name from the Indonesian civic cat.

As well as the main restaurant, described as French-style cuisine using British produce wherever possible, the club boasts a bistro, a bar and lounge menu.

The club also won an award from Spirit Business for its cocktails.

ensures everything is running smoothly. “We were losing money. Now we’re spending money and still having money to invest. I am proud about how well our committee has gone about improving our club,” says Roy Firbank, Trustee.

CRICKET CLUB OF THE YEAR ST ANNE’S CRICKET CLUB

COMMUNITY CLUB OF THE YEAR HAWTHORN SOCIAL CLUB St Anne’s has succeeded in introducing ladies cricket after advertising in the local press where they offered free tuition. “Once we had a few ladies, the word spread. Now we have a team and they played their first match in July last year,” says Secretary Tracy Cotton.

Social members play a big part in the club and raised £10,000 which is being spent on a children’s play area.

The club holds an annual four day beer festival with live music which brings in new members, and club activities are promoted via social media, fortnightly ads in the local press and via the club website and flyers.

Hawthorn’s committee has embarked on a recruitment drive with a particular ambition to draw in younger members and families. Just over three years ago, the club went through tremendous changes and was awarded Club Mirror’s Best Turnaround Club of the Year. Now, in a happily stable position, everything goes through the committee and is voted on democratically at meetings held every two weeks.

A further Finance Committee meets monthly and

ENTERTAINMENT CLUB OF THE YEAR NEW ELTHAM SOCIAL CLUB

< Founded in 1893, New Eltham Social Club remains contemporary, completing a refurbishment programme with a new bar and seating area. It has also built a new front entrance and reception area at a total cost of £80,000 which came out of the club’s funds. During the building work, the club remained open by using the upstairs bar. The club screens sport, has live music on Friday, Saturday and Sunday, runs bingo, quiz nights and has a pigeon club for racing pigeons.

CLUB MIRROR 19

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CLUB AWARDS FAMILY CLUB OF THE YEAR NUNSFIELD SOCIAL CLUB (JOINT WINNER) Nunsfield Social Club has 1,500 members to look after. As a result, Steward Paul Walton employed a full time office member to oversee the membership database. Families are seen as the future of the club and are a major focus. “We've bought two inflatables – a smaller one for younger kids and a larger obstacle style inflatable for the older kids. They get inflated every Friday and then they're up for the entire weekend and it has been great for attracting families,” says Paul. “Allied to that, we've offered free soft drinks to kids when their parents buy drinks, something that doesn't cost us that much but is a real incentive to people with families.”

FAMILY CLUB OF THE YEAR WILLASTON SPORTS & SOCIAL CLUB (JOINT WINNER) “We’re very family orientated,” says Lesley Anderson, Club Stewardess. “We offer everything from senior citizen tea clubs and a kids’ play area to Zumba. We also have two football teams, a lads and dads club and a lads and dads senior team plus two snooker teams, three darts teams and four pool teams – this has helped bring people into the club who have become members.” The club has spent £100,000 on refurbishment and has introduced a new till system with a loyalty card – people collect points on their card and receive a free drink when it’s full.

GREEN CLUB OF THE YEAR DATCHET WATER SAILING CLUB

Datchet Water Sailing Club is proud to be a member of the ‘Sustainable Clubhouse’ initiative.

Gabrielle Boase CMD, General Manager at Datchet Water Sailing Club says: “We are fundamentally a green sport and we operate a green clubhouse at Datchet Water. Spreading the word about environmental impact and sustainability with our younger sailors and newcomers to the sport is helping to keep our waters clean and safe. Engaging with them also creates a long-lasting impact for the club by helping to ensure even more people make sailing part of their future.”

The club has installed a heating system which uses the reservoir as a heat source and a water source heat pump (instead of oil or gas boilers) has reduced the club’s carbon footprint.

The project falls under the Renewable Heat Incentive which means that the club is paid for heat generation for the next 20 years. It also means that after repayments from OFGEN the club now receives more money than it spends on heating, while the excess electricity produced by the solar PV panels is used to power the heat pumps.

The club has installed several eco-friendly measures such as double glazing and new energy-effi-

cient radiators, solar panels for renewable energy, new boilers, roof insulation and a cooling system for the conference room. The insulated roof helps to lower the building’s carbon footprint with an annual reduction of 21,000 kg of carbon dioxide emissions.

MANAGER/SECRETARY OF THE YEAR BOYCE HILL GOLF & COUNTRY CLUB (JOINT WINNER) “The club is currently in a great position with more members bringing more guests, drinking more drinks and eating more food,” says Manager Alexander Woodward.

The club has succeeded in attracting new ladies to the club with its new academy pathway to membership, and continues to bring in new ones at entry level with Family Open Days, Woman’s Golf Days and a thriving junior academy which is up to nearly 70 children.

Boyce Hill GC is involved with six local schools taking the game out to them and is actively working with the Golf Foundation to help promote the game locally.

“An extension to the clubhouse is being built, we are refurbishing the restaurant, bar and lounge and have made considerable investment in the golf course following the wish list of members, identified via a members survey,” says Alexander. “At the moment we enjoy over a 98% approval rating amongst the membership and the club is a wonderful place to be.”

MARKETING CLUB OF THE YEAR NORTHERN FOOTBALL CLUB General Manager David Giles has had a challenging time thanks to government regulations which saw the club’s trading side and sporting side split into two separate entities. But the club is thriving under his tenure, with functions now so popular that the club is passing on customers to the local cricket club. “The bars are very busy and we’ve been doing different themed food nights which are all extremely popular,” says David. The club had a successful year on the pitches and the squash courts and nonplaying members can enjoy their sport via BT Sport and Sky Sports. “We’re expanding all the time,” says David.

20 CLUB MIRROR

MEMBERSHIP CLUB OF THE YEAR ST. GEORGES SPORTS & SOCIAL CLUB

A Shropshire sensation, Telford’s St. Georges Sports & Social Club is about as welcoming and friendly as they come. The club’s been in operation since 1954 and a change of stewardship has seen new policies implemented. One of these has been a drive to ensure that, as well as occasional guests popping in for a pint, they also retain their healthy membership for those wishing to use its facilities on a more regular basis. The club has cricket, football, bowling, hockey and darts teams as well as dominoes, and provides social activities in equal measure, with a function room regularly hired out and a members’ lounge serving food. For those preferring to watch sport than play it, both BT Sport and Sky Sports are on hand. Real ale is popular at the bar which has an impressive eight hand-pulls, and the club’s beer festival draws in the crowds.

SPORTS CLUB OF THE YEAR ROEHAMPTON CLUB Roehampton has a golf course, 28 tennis courts, squash courts, a gym, swimming pool and four croquet lawns.

A £3.5m development has seen the outdoor heated swimming pool replaced to become more familyfriendly and open for 11 months of the year rather than six, and the gym and health club is being redeveloped, going from one to three studios and increasing in size to 150 square metres.

“It was very challenging keeping the club open during the building work,” says General Manager and former CMAE President Marc Newey CCM CMD. “We built a temporary gym in the piazza and a temporary studio in the gardens.”

Families are attracted to the club’s tuition programme, says Newey: “When people join the club, they don’t just want to participate in a sport, they want to get better at it so we offer this extensive tuition programme for adults and kids. Our biggest sports are by far tennis and golf, although we offer squash and croquet.”

In April last year the club opened 10 grass tennis courts and the club is proud that Wimbledon tennis stars have been known to use the club to practise on, including by the Williams sisters. The 28 courts boast a variety of surfaces for year round play, and the club has many squash, golf and swimming pros.

It is also an international venue for croquet.

SPORTS & SOCIAL CLUB OF THE YEAR KINGS HEATH CRICKET & SPORTS CLUB (NORTH WINNER) Kings Heath’s does an exceptional job when it comes to catering for its 700 members. A team of chefs prepare food fresh every day, from a full menu to bar snacks. There are monthly themed events for

the Diners Club while Wednesday curry nights are well attended. The club became the 2016 Birmingham CAMRA Club of the Year and holds four beer festivals a year.

TENNIS CLUB OF THE YEAR WOLVERHAMPTON LAWN TENNIS & SQUASH CLUB Wolverhampton Lawn Tennis & Squash Club has an inclusive approach to building the club, for example, holding a club visioning event with 50 people and tackling the relationship between paid staff and volunteer committee members by devising a communication plan. Innovatively, committee members are engaged for two years and then source their own successor. The club has gone out into the community and runs successful coaching programmes, helping people to become more active. The club also managed to get an interest-free grant from the LTA and has reduced its electricity bill through solar panels.

TRADITIONAL CLUB OF THE YEAR BARNARD CASTLE WMC (JOINT WINNER)

“We’re really proud of what the club continues to achieve,” says Terry McKie, Chairman. “We’ve had the upstairs Function Room completely transformed. We've ripped out the main bar and put in a new one plus we have brand-new furniture throughout – tables and chairs – to give it a new look.

“We’ve had a lift installed to ensure that disabled members have full access to the club's facilities. We spent over £150,000 on the whole project but we are looking at it as a necessary investment in the club which will stand us in good stead for the future. It's already had a galvanising effect on membership as we've had new people hearing about the improvements and consequently wanting to join.

“We have also put in a big screen for showing live sport, a new stage, black-out blinds and a brand-new kitchen area.”

CLUB MIRROR 21

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CIU’S 27TH BEER & TRADES EXHIBITION

YOUR HOSTS

George Dawson CMD President

John Tobin Vice-President

Kenneth D Green CMD General Secetary

John Batchelor NEC Member

Sean Belton CMD NEC Member

Geoff Blakeley CMD NEC Member

Carol Goddard NEC Member

David Gravel NEC Member

Les Hepworth CMD NEC Member

Sid Hicks NEC Member

Chris O’Neill CMD NEC Member

Ken Roberts CMD NEC Member

Bob Russell CMD NEC Member

George Smith NEC Member

Geoff Whewell NEC Member

Stephen Goulding Office Manager

22 CLUB MIRROR

27TH BEER & TRADES EXHIBITION When? 13 April, 2018 Timings? 1-5pm Where? Norbreck Hotel, Blackpool, FY2 9AA JOIN US • Find out what CIU's National accounts and club suppliers are up to and what impact they could have on your club • Seek legal advice • See what's new in entertainment • Learn about sporting opportunities • Share your latest news and events with the Club Journal team • Network with other clubs WHO EXHIBITED IN 2018?

Ace Furniture Adgen TV Aon BOC BT Sport CAMRA Club Control Club Journal Dransfields Efficient Energy Global Brands Heineken UK Mr Scratchings Payment Sense Pub Stuff Rijo42 WHY YOU SHOULD JOIN US “This – pictured on these pages – was our third trade Show at this splendid venue and was a huge success. We have aimed to provide an even more diverse and interesting line up for 2018 with new guests and a few surprises! Please take the opportunity to visit the Trade Show in 2018 to keep right up to date on developments in clubland.”

Stephen Goulding, CIU Head Office Manager SEE YOU THERE? Suppliers – call 01753 272022 or email info@clubjournal.co.uk Clubs – by now you will have received your information packs from CIU HQ. Any questions in the meantime, call 020 7226 0221 or email info@wmciu.org.uk

For sponsorship and exhibition opportunities please call Sean Ferris on 01753 272022.

CLUB MIRROR 23

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CLUB AWARDS

Doncaster Racecourse gets ready for Club Awards

Following the success of last year’s event, the Club Awards return to Doncaster Racecourse on 29 November, 2018. And in celebration of Club Mirror’s 50th birthday, we are once again offering free racing on the following day. Are you ready to join us?

A

ll Club Awards finalists and Gala Dinner guests are invited to join us for an exciting day’s racing on Friday, November 30.

“A spectacular and sociable day’s racing in December will be the perfect way to keep the Club Awards celebrations going,” says Karen Foreman from the events team. “The atmosphere will be electric and we’re delighted to have worked with the racecourse to secure free tickets for all of our Club Awards guests in our year of festivities."

• To enter the Awards, turn to page 16.

24 CLUB MIRROR

HOW TO GET TO THE CLUB AWARDS DONCASTER RACECOURSE 29 November, 2018 By road Excellent links to the motorway network – M1(jnc 32), M18 (jncs 3/4), A1M (jnc 36) and the M62.

Free Club Awards parking • On Thursday November 29, all parking is free in car parks A and C. • On Friday, November 30 (race day) car park C is free; car park A costs £5 (can be bought on the day or booked in advance from the racecourse reception).

Drop-off and collection points Coaches and minibuses - car park C. Cars - car park A. (Drop-off and collection is prohibited on Leger Way.) By rail The Racecourse is two-and-a-half miles from Doncaster Train Station. There is step-free access, ramps from train, wheelchairs available.

Examples of rail travel times: Birmingham – 1h 47m (direct); Cardiff Central– 4h 11m (1 change); Leeds – 30m (direct); London (Kings Cross) – 1h 38m (direct); Manchester (direct) – 1h 15m

Doncaster is one of the oldest established centres for horse racing in Britain, with records of regular race meetings going back to the 16th century. In 1776 Colonel Anthony St. Leger founded a race in which five horses ran. Now, 241 years later, that race has become Doncaster’s prestigious four-day St. Leger Festival, the premier sporting occasion of the autumn calendar.

National Rail enquiries: 08457 484950; www.nationalrail.co.uk Travel from the station to the course • Buses – frequent. Approx 18-20 mind to course.

• Taxis – station taxi rank. Doncaster Station Taxis will accept pre-bookings/late night bookings. Tel. 01302 368 636. Also many local firms.

By air Robin Hood Airport Doncaster Sheffield is less than seven miles from Doncaster Racecourse, within easy reach of Manchester, Leeds Bradford and East Midlands airports.

FREE KETS TIC 6.50 RACETH £1 WOR rs and

e sts, winn to All finali E tickets E R F n e 30, ill be giv vember o guests w N n o cing day's ra Awards. b enjoy a lu C e h after t s on the day or detail f 6 1 e g a Turn to p nter. how to e CLUB MIRROR 25

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RUGBY TONIGHT

Join us for a live screening of Rugby Tonight – May 16 As part of our 50th Birthday celebrations, Club Mirror is delighted to offer readers the opportunity to become the audience for BT Sport’s popular midweek magazine show, Rugby Tonight. Interested?

Read on.

R

ugby Tonight is essential weekly viewing for rugby fans across the UK, providing an unmissable mix of match highlights, technical analysis and rugby debate by some of the biggest names in the game. Now, readers are invited to join in the fun, heading down to BT Sport’s state-of-the-art studios in London’s Olympic Park to become the audience for the duration of the show on May 16.

With the programme going on air at 8pm, guests will arrive at the studios from around 5.30pm before moving onto the drinks reception inside the studio where you can enjoy some food and a few bevies before the big event.

An official photographer will be on hand to take some team snaps, while the Rugby Tonight crew will also film some ‘mini interviews’ for those of you who aren’t camera shy. These will be used in the programme when it goes out live.

How it works The Floor Manager guides everyone through the nuances of live television before running through

26 CLUB MIRROR

Ireland and Lions legend Brian O’Driscoll goes through the pre-broadcast rehearsal at the BT Sport studios

the various sections of the show and where the audience should position themselves for each of them.

At this point the programme’s presenters – in January it was Martin Bayfield, Ben Kay and Brian O’Driscoll – will take to the studio floor for a final review of the script before the theme music

strikes programme goes live on air.

Readersupareand giventhe a briefing by presenter Martin Bayfield and Floor Manager Daniel Steggall

Join the audience for Rugby Tonight!

If you and/or you club are interested in forming part of the live studio audience for Rugby Tonight on May 16, just email us at info@clubmirror.com with your details and we’ll do the rest.

When?

Wednesday, May 16, 2018.

Times?

Arrival from 5.30pm for drinks reception.

Where?

Queen Elizabeth Olympic Park, Off Waterden Road, Stratford, London, E20 3BS Directions?

Train, Underground and DLR – Hackney Wick (walking distance), Stratford Underground and Stratford International stations. A free ‘Here East’ shuttle bus runs directly to BT Sport from Stratford Underground and Stratford International stations between 7:00am – 10:30pm. The journey takes 10 – 12 minutes.

More details can be found at www.timeline.tv/contact/directions-timeline-btsport.

The demonstration teams enjoy a masterclass in decoy play from Brian O’Driscoll

Deadline for registering?

Wednesday, May 2, 2018.

CLUB MIRROR 27

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RUGBY TONIGHT

Going live! Rugby Tonight begins transmission as Martin Bayfield addresses the camera

Join the audience for Rugby Tonight!

The entire audience poses for a picture alongside Martin Bayfield

28 CLUB MIRROR

If members of your club would be interested in forming part of the live studio audience for Rugby Tonight, then email us at info@clubrugby.org.uk

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CLUB FUNDING

Social investment for community sports In January 2018, advisor Sporting Assets launched Sporting Capital. MD Pete Maguire explains how the £3m fund aims to bring simple, repayable social investment into the community sports market.

M

ention social investment to many sports sector bodies and the first thought is of social impact bonds. These have been discussed at length in sport, but have yet to become mainstream.

By offering something we can all understand – simple unsecured repayable loans of between £50,000 and £150,000 – the Sporting Capital fund is trying to change the perception of social investment in sport.

The fund is looking to support around 30 organisations by June 2020 to develop sustainable community sports businesses through support and investment.

In doing this, we hope to open the eyes of the social investment sector to the validity of sport as a sector to invest into. Likewise, we aim to show the value of social investment to the sports sector, which is lagging behind many other comparable sectors.

Sport has been underserved by the social investment market. We believe it is accessing less than £5m in a market that, according to the sectors wholesale funder, Big Society Capital, stands at around £3bn.

Partly this is the fault of the social investment market itself, which has been slow to understand the impact sport and physical activity can have beyond mere participation.

The sports sector itself has also been slow to recognise the value of, and engage with, social investment.

We are starting to see changes, however.

Greater impact measurement within the sports sector, and more honest reporting of successful impact, and failures, will help, as will the sharing of examples of sports organisations successfully accessing and benefiting from social investment.

Both of these ideas were discussed at at January’s Fit for the Future Convention hosted by the Sport and Recreation Alliance. Street League talked honestly about reporting both their success and failures in their impact report and we explained how we are supporting the LTA nationally and locally to understand and engage with social investment.

The recent Sporting Future update also touched on alternative investment in sport.

So, with a new, easy to understand fund focused on community sport, a sector starting to engage, and support from Government, maybe 2018 will be the year sport embraces social investment.

We will provide updates on the progress of the Sporting Capital fund throughout 2018.

Sporting Assets is already supporting the LTA nationally and locally to understand and engage with social investment.

CONTACT DETAILS Sporting Capital has been formed through a pioneering partnership between Sporting Assets, the sport for social impact advisor and the Access Foundation and is funded through the Big Lottery Fund and Big Society Capital.

N201A Vox Studios, 1-45 Durham Street, London SE11 5JH t.0203 637 2924 e. enquiries@sportingassets.co.uk www.sportingassets.co.uk/

CLUB MIRROR 29

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HOSPITALITY SOCIAL MEDIA AWARDS

Call for entries The second Hospitality Social Media Awards (HoSMA) is now launched. Is your club using social media to engage with members? Is social media making a real difference to club business? Then we want to hear from you.

S

ocial media is one of the biggest tools for clubs and the on-trade in all its guises and wherever the club or outlet happens to be. It allows outlets to reach out to members and consumers via an up-to-the minute – and extremely cost-effective – means of communication.

Most importantly it’s proving one of the most effective weapons in drawing people out of their homes and into the hospitality arena.

The Awards were launched to encourage and applaud this, with finalists across all areas of the hospitality industry, from football and golf clubs to tennis clubs, pubs, hotels and restaurants coming under one roof to share successes and learnings.

“Every finalist and every winner of our first ever Social Media Awards remain impressive ambassadors for the use of social media,” said ACP MD Sean Ferris.

“But there are many, many outlets that need more help. And we’re hoping that these continuing success stories will become part of that inspiring process.”

Sports presenter John Inverdale hosts the inaugural Awards.

32 CLUBHOUSE EUROPE

Congratulations to the first ever Hospitality Social Media Awards winners.

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4

5 2

LOOKING FOR INSPIRATION? These clubs proved their worth in the inaugural Hospitality Social Media Awards:

1. GOLF CLUBS OF THE YEAR Farleigh Golf Club Golf at Goodwood 2. FOOTBALL CLUB OF THE YEAR Stafford Rangers FC

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3. COMMUNITY CLUBS OF THE YEAR Kings Heath Cricket & Sports Club Phoenix Artist Club 4. RUGBY CLUB OF THE YEAR Bedford Blues Rugby Club 5. COMMUNITY FOOTBALL CLUB Cardiff City FC

To enter the 2018 Awards, turn the page.

CLUBHOUSE EUROPE 33

ENTRY FORM Open for 2017 Entries The Hospitality Social Media Awards (HoSMA) look forward to your entry and/or nomination. From the smallest club to the biggest chain, we want to hear from you. Just tick which categories you’re interested in, fill in a couple of details and we’ll do the rest.

INTRODUCTION From websites to Facebook, and everything in between, the Hospitality Social Media Awards will be seeking out those of you who are busy using social media to engage with your customers.

NOMINATIONS We’re delighted to announce that these awards are panindustry, covering the broad Hospitality Sector, giving every golf club, sports resort, club, sports resort, pub,pub, hotel, restaurant and everything in-between - the chance to enter and/or nominate other outlets.

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e.info@hsma.biz t. 01753 272022

34 CLUB MIRROR

Open for 2017 Entries

Hospitality

HOW TO ENTER Just send us your details as below, and weâ&#x20AC;&#x2122;ll get in touch. It really is that simple! info@hsma.biz will get your entry for 2018 2017 underway.

Good luck!

Deadline: June 30, 2018 Deadline: March 31, 2017 Name: Position: Business Name: Address:

Telephone: Email: Website: Social Media Accounts: Twitter: Facebook: Instagram: Others:

We look forward to hearing from you! www.hsma.biz | info@hsma.biz e.info@hsma.biz t. 01753 272022272022 43 sean@alchemymedia.co.uk | 01753

CLUB MIRROR 35

LIVE SPORTING FIXTURES FROM

The best of Wednesday, April 14, 1pm – ITV

Sports4Bars.com looks ahead to the sporting highlights over the month, including the semifinals of the UEFA Champions League.

Horse Racing: The Grand National The 171st running of the Grand National takes place at Aintree at around 5.15pm. Last year saw 14/1 shot One For Arthur, ridden by Derek Fox and trained by Lucinda Russell. Many punters have already put their money on the Nigel Twiston-Davies trained horse Blaklion.

Sunday April 8 2.15pm Sky Sports PL HD

Saturday April 14 5.30pm BT Sport 1 HD

Premier League: Arsenal v Southampton

Premier League: Liverpool v Bournemouth

The Saints are in desperate need of points at this late stage of the season and their fans will be hoping that manager Mark Hughes can deliver a victory at the Emirates.

This is a tricky encounter for Liverpool against a Bournemouth side who have performed with great credit for much of the season.

Thursday April 12 8.05pm BT Sport HD

UEFA Europa League - QuarterFinal, 2nd Leg - CSKA Moscow v Arsenal

Tuesday, April 24, 7.45pm – BT Sport HD

UEFA Champions League: SemiFinal, 2nd Leg The Champions League reaches a crucial stage and there are high hopes that an English team will go all the way to the final. Manchester City have been exceptional on the European stage during their campaign so far.

Having knocked out AC Milan in the last round, a massive game in Moscow for the Gunners as they seek a place in the semi-final of the Europa League.

Saturday April 14 3pm BT Sport HD

Leicester Tigers v Northampton Saints An Aviva Premiership East Midlands derby as Tigers host the Saints at Welford Road. Leicester look to be in good shape as the end of the season approaches.

Saturday April 14 1pm ITV

Horse Racing: The Grand National Meeting - Day 3

Sunday, April 29, 4.30pm – Sky Sports PL HD

Premier League: Manchester United v Arsenal This Premier League season has been a crushing disappointment for Gunners fans with little chance of their team finishing in a top four position. When they faced United back in January, they were comprehensively outplayed at the Emirates with Antonio Valencia, Jesse Lingard and Paul Pogba setting up a 3-1 United victory.

This will be one of the mostwatched sporting events of the year. as this prestigious meeting reaches its conclusion. The main event, the 2018 Grand National, will take place at 5.15pm as over 40 horses gallop along the thrilling four-mile course.

Saturday April 14 7.45pm Sky Sports PL HD

Premier League: Tottenham Hotspur v Manchester City This should be an exciting game given the tremendous attacking talents on display for both sides combined with the superb playing surface of Wembley.

Sunday April 15 4pm Sky Sports PL HD

Premier League: Manchester United v West Bromwich Albion The Baggies are set for a return to the Championship for the first time since 2009 after a dismal season in the top flight but can they rouse themselves for this clash at Old Trafford?

Monday April 16 8pm Sky Sports PL HD

Premier League: West Ham United v Stoke City Both sides have struggled mightily this season with the result that they are both languishing near the bottom of the table. The late season appointment of Paul Lambert as manager has helped bolster the Stoke defence and they will be viewing this trip to London as a ‘must-win’ game.

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 36 CLUB MIRROR

Aprilâ&#x20AC;&#x2122;s live sport Premier League: Liverpool v Bournemouth, Saturday, April 14, 5.30pm, BT Sport 1 HD.

ALSO COMING UP...

Friday April 13 1pm ITV

Horse Racing: The Grand National Meeting - Day 2 Friday April 13 7.45pm BT Sport HD

Aviva Premiership Rugby: Newcastle Falcons v Sale Sharks Friday April 13 7.45pm Sky Sports Arena HD

Super League: Leeds Rhinos v Wigan Warriors Saturday April 21 1pm ITV

Monday April 23 8pm Sky Sports PL HD

Thursday April 26 7.45pm BT Sport HD

Horse Racing: Ayr & Newbury

Premier League: Arsenal v West Ham United

UEFA Europa League - Semi-Final, 1st Leg

North London takes on East London at the Emirates and Arsenal will be favourites to take the honours here after a torrid season for the Hammers.

A big European clash and Arsenal fans will be hoping that their team can go all the way in the second-tier European competition and rescue their season?

Saturday April 21 5.30pm BT Sport 1 HD

Tuesday April 24 7.45pm BT Sport HD

Friday April 27 7.45pm BT Sport HD

Premier League: Bournemouth v Manchester United

UEFA Champions League - SemiFinal, 1st Leg

The earlier fixture between these sides saw United win by 1-0 at Old Trafford, Romelu Lukaku slotting the winner midway through the first half.

Action from the 1st leg of the semifinals of the Champions League.

Will a Premier League side make it through to the Final?

Aviva Premiership Rugby: Leicester Tigers v Newcastle Falcons

Racing action from Ayr and Newbury. At the latter venue itâ&#x20AC;&#x2122;s the Dubai Duty Free Spring Trials. The feature race of the day is the Greenham Stakes, a key trial for the 2,000 Guineas.

Wednesday April 25 7.45pm BT Sport HD

Sunday April 22 2.15pm Sky Sports PL HD

Premier League: West Bromwich Albion v Liverpool Liverpool will be looking for a comprehensive win against the Premier League stragglers.

UEFA Champions League - SemiFinal, 1st Leg Action from the 1st leg of the semifinals of the Champions League.

Which two teams will make it through to the final in Kiev?

The Falcons have been one of the revelations of the season with their entertaining brand of rugby bringing them plenty of success.

Sunday April 15 1.30pm Sky Sports PL HD

Premier League: Newcastle United v Arsenal Thursday April 19 7pm Sky Sports Action HD

Premier League Darts Thursday April 19 7.45pm Sky Sports Arena HD

Super League: Hull FC v Leeds Rhinos Friday April 20 8pm Sky Sports PL HD

Premier League: Brighton & Hove Albion v Tottenham Hotspur

Sunday April 29 4.30pm Sky Sports PL HD

Premier League: Manchester United v Arsenal Old Trafford is the stage for this late season Premier League clash between United and Arsenal.

www.Sports4Bars.com

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB MIRROR 37

SPORTS SPECIAL – CHARITY GOLF DAY

Callingallreaders...

Charity Golf Day Studio44 and charity ellenor are hosting a charity golf day on Wednesday, July 4 at Kent’s Nevill Golf Club and they’d love you to join them. And we’ll be there as part of Club Mirror’s 50th birthday celebrations.

Studio44’s Doug Rubashow, right, hopes to welcome you to the charity golf day.

S

tudio44, born out of Larrytech, are key supporters of Club Mirror readers and they’d love you to join them in a fundraiser day for children’s hospice charity ellenor.

“We wanted to support a local charity that does fantastic work, and the support ellenor offer to seriously ill children and their families makes an enormous difference,” says Studio44’s Doug Rubashow.

“We’re planning an entertaining day on a great golf course with an enjoyable Texas Scramble format and some excellent prizes so come along to have some fun and raise money for an excellent cause!”

The cost of the day is £300 per team of four which includes 18 holes of glorious golf, coffee and bacon rolls on arrival, a two course meal and prizes.

“As an example of how far these fees can go, a team of four entering the Studio44 Golf Day would provide three sessions of chemotherapy in the home for one of ellenor’s young patients,” says Doug.

The parkland course just outside Tunbridge Wells is renowned for being a good test of golf that’s always in fantastic condition.

The club, founded in 1914, is friendly and relaxed

38 CLUB MIRROR

and regarded as something of a hidden gem.

“We’re taking a four ball over to Kent to take part and will be welcoming all readers who can come along and take part,” says Club Mirror publisher Sean Ferris. “It’s a great cause and we’re delighted to be part of this fundraising event.”

All profits go straight to the charity. ellenor is

Kent’s only charity offering hospice-at-home care to children – from newborns up to 19 year olds – allowing them to receive vital medical care such as chemotherapy, in the comfort of their own homes.

The charity also supports parents and siblings, offering emotional support, specialist medical advice and support 24 hours a day, seven days a week.

When:

Wednesday, 4 July, 2018.

Timings: Arrival from 12pm; tee off at 1.30pm.

Where: The Nevill Golf Club, Benhall Mill Road, Tunbridge Wells, Kent TN2 5JW. Cost: ÂŁ300 per four ball. Includes 18 holes of golf, coffee/bacon rolls on arrival, a two course meal and prizes.

More information?

Visit: http://charity.studio44.agency/golf Alternatively email doug.rubashow@studio44.agency or call the team on 01892 888 011.

CLUB MIRROR 39

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HQ BUILDING THE BUSINESS

HQ BUILDING THE BUSINESS

Following over four years of negotiation, the European Union’s General Data Protection Regulation finally comes into effect in May. Is your club prepared? Also: a back-to-basics look at the club kitchen and restaurant accounting procedures. Could cloud accounting software help? Plus: latest advice from our Legal Eagle and a quick colour health check for your next refurbishment. Finally don’t forget to make use of our FREE HQ Building the Business service. Completely free to clubs the service involves no contracts and no costs, just better buying and better club business.

New legislation on data protection What are the regulations for?

The new law comes following the ever increasing digital era of the internet, mobile devices, online banking and social media, replacing the 1995 EU Data Protection Directive. This new legislation is intended to better protect your club members against data breaches caused by service providers.

Businesses will benefit through the harmonisation of European data protection regulations therefore making it easier to comply.

What is the impact on your club?

You may have seen last year, TalkTalk received a £400,000 fine for their customers’ personal data being leaked. Those not conforming to the new requirements can expect fines amounting to as much as 4% of their previous year’s global revenue (or €20 million, depending on which is greater).

Come 2018, your club must keep track of sensitive personal data and have proven audit trails of the processing of such information. Should a breach occur, notification to the data protection authorities must be provided within 72 hours; in the UK that's to the Information Commissioner’s Office.

For those handling considerable amounts of sensitive customer information, a special data protection officer must be appointed. Arming these individuals with the tools for data governance will be key.

Clubs face significant risk not only financially with potential fines but also the impact in reputation in the event of a data breach. With these new regulations, members are likely to challenge clubs on their data protection governance before making a decision.

There is no doubt that this new law will affect almost every club in some way and therefore it will be essential to preserve members’ expectations and trust to remain successful. Any club not protecting their members’ data sufficiently will be at severe risk of losing custom to competitors.

Recommendations include the following: Secure Print • Avoid sensitive documents sitting uncollected at the printer.

• Encrypt print jobs from the user PC to device.

40 CLUB MIRROR

• Anonymise print file names.

• Monitor content of documents being printed, copied or scanned to prevent duplication of documents of the highest sensitivity.

Document Management • Automate the storage, management and tracking of all documents.

• Distribute to the relevant department automatically from the scanner.

• Apply rules based print and scan to prevent sensitive data from being copied.

• Create user identity profiles.

Access Rights • Prevent sensitive data from getting into the wrong hands.

• Manage user permissions for use of specific documents within your business.

• Apply protocol settings to print and scanning devices.

• Create user identity directories that include guest permissions.

CONTACT DETAILS Version Control • View what changes have been made to a document, when and by whom.

• Record all changes to a file or set of files and ensure your staff are using the most up-to-date data.

For further information contact Elliott Shepherd at DMC. e. elliott.shepherd@dmcplc.co.uk t. 020 8253 4652

Restaurant accounting – back to basics R

unning a club restaurant can be a hugely rewarding experience, but it isn’t always easy. To succeed, it’s essential you have a firm grip on your finances. With a constant stream of transactions to process and razor-thin margins, you have to keep on top of your cash flow. Here are five top back-to-basics tips from Gary Turner, MD and co-founder of Xero

of businesses in which all the inventory is consumed on the premises! Managing stocks of food and drink can be a challenge. It’s expensive to hold too much stock, especially if it’s perishable meaning that regular deliveries are needed to keep the club kitchens supplied. Using software that can track inventory and stock easily will help you to avoid any nasty surprises.

1. Get a back-end system that’s flexible Club restaurants do the majority of their business outside conventional working hours. Lunchtimes, evenings, weekends and holidays are busy periods and this has an effect on payroll. You’ll need an industry solution that can handle open shifts and replacements, employee tips and a high turnover of staff.

5. Account for all receipts While you will have regular suppliers who bill you in the usual way, sometimes you can still run short of ingredients. For example, those 10 members who all order the same fish dish at the same time could exhaust the club’s supplies of fish for the night. Just be sure that when you send someone out for a speedy local shop to fill the gap that you make a record of everything you buy, and process every receipt, so you’re not out of pocket when it’s time to offset your expenses against tax.

In summary, keeping your head above water in all areas of the restaurant industry is tough. By using cloud accounting software, you’ll have a far greater understanding of how your latest numbers are impacting the bottom line. Used wisely, it will help you manage and grow your club’s restaurant business.

2. Keep your pricing competitive Menu pricing is a balancing act. You need to account for the cost of ingredients and overheads whilst maintaining your competitive edge.

Good accounting software can help create reports to estimate meal prices on a weekly or even daily basis. Armed with the numbers, you can check out the competition and make informed pricing decisions.

3. Get a POS system that ties in with the accounting software The majority of restaurants receive money from

customers in two different ways; cash or credit/debit cards. A good POS (Point of Sale) system will handle these different payments and connect to your accounting software. That will help you update your cash flow predictions daily.

It’s not always practical to create an invoice for every meal in your accounting software. Instead, create daily sales invoices, then receive the money into a cash control bank account, or use the receive money option in your accounting software to record all the day’s takings in one go. Xero, for example, can easily be integrated with third-party apps for point of sale, inventory, CRM and more. It also allows users to create recurring invoices for regular suppliers.

4. Manage stock well to avoid waste Club bars and restaurants are some of the few types

CONTACT DETAILS Gary Turner Xero UK, Bank House, 171 Midsummer Boulevard, Milton Keynes, MK9 1EB

Club refurbishment A

fter a major refurbishment, most clubs report an increase in sales, which is why club décor is always high on the agenda.

But where do you start?

When it comes to choosing a new colour scheme, it’s a brave committee which deviates from the neutral norm. But before you head out to buy a tub of magnolia, have a look at what the experts say.

There are apparently 11 basic colours which have psychological properties – positive and negative – which could affect the mood and ambience created in a club.

RED Stimulating, lively and friendly, with warmth and energy, red is also a demanding and sometimes aggressive colour, so needs to be sparingly and in the right areas.

BLUE Soothing, serene and calming, blue is an ‘intellectual’ colour that can also be perceived as cold and ‘unemotional’.

YELLOW An emotional colour, in the right tones, yellow can convey optimism, confidence, friendliness and creativity.

GREEN Green is a refreshing, balanced, ‘environmental’ colour which conveys equilibrium and peace. It’s a tough colour to use, though, and can lead to a ‘bland’ result.

VIOLET With historical associations with royalty, violet (or purple) reflects luxury and quality, as well as spiritual awareness, authenticity and truth, when used in the right quantities ORANGE Orange creates an aura of physical comfort, warmth and security, as well as passion and fun.

Too much orange is over-powering, however.

PINK Pink is nurturing and physically soothing.

Tranquility, warmth, femininity and sexuality are also associated with the colour.

GREY Grey needs to be used carefully if a depressing effect is to be avoided.

BLACK Used in the right quantities black reflects sophistication, glamour, security and emotional safety. Overstep the mark and it becomes oppressive and cold.

WHITE Linked in the mind with purity, cleanness and simplicity, white can reflect sophistication, and coldness in equal measures. It lends a heightened perception of space.

BROWN A warm and earthy colour which needs to be used in the right shades and blends to avoid a feeling of heaviness.

So – magnolia it is then. Happy painting!

CLUB MIRROR 41

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HQ BUILDING THE BUSINESS

Legal eagle HQ BUILDING THE BUSINESS

Extended Hours for Royal Wedding The Home Secretary is authorised to make an order relaxing licensing hours for licensed premises in relation to a ‘celebration period’ to mark an occasion of exceptional international, national or local significance. The Royal Wedding on Saturday, 19 May is one such event, coinciding with the FA Cup Final, which also takes place on the same day.

The Government had announced that it would undertake a consultation on an Order that allows the extension of licensing hours in England and Wales during the weekend of the Royal Wedding. This consultation exercise was conducted over a four-week Extended licensing hours have been announced for the Royal Wedding, weekend which coincides with the FA Cup final. Above right: Arsenal celebrates victory in 2017.

44 CLUB MIRROR

With the Royal Wedding and the FA Cup Final taking place on Saturday, 19 May, the Government’s extended opening hours on that weekend will be welcomed by clubs. Also: The Motion Picture Licensing Company and a Designated Premises Supervisor.

period and responses were received from a range of stakeholders which included community groups, police, licensing authorities, the licensed trade and trade associations.

Representatives from the licensed trade were supportive of the proposed order and felt that extending licensing hours during the Royal Wedding would have an extremely positive effect for the trade.

Following consideration of the consultation responses the Government has published a Draft Order that will allow the extension of licensing hours in England and Wales during the weekend of the Royal Wedding.

The Order will apply to premises that are authorised for the sale or supply of alcohol for consumption on the premises under a premises licence or a club premises certificate and will include the provision of late night refreshment.

The Order will not apply to late night refreshment premises that are not licensed to sell alcohol for consumption on the premises.

The extended hours that will be allowed are as follows: • Friday 18 May from 23:00 to 01:00 hours (the following morning)

â&#x20AC;˘ Saturday 19 May from 23:00 to 01:00 hours (the following morning).

The extended hours will not apply to off sales or the provision of regulated entertainment activities.

A temporary event notices may be given for those premises that do not benefit from the extended timings or wish to operate beyond 01:00 hours.

Motion Picture Licensing Company We are all familiar with the Performing Rights Society (PRS) and Phonographic Performance Limited (PPL), who manage music rights.

The Motion Picture Licensing Company (MPLC) manages the rights relating to films and television programmes. The company represents film studios and television producers, including 20th Century Fox, BBC Worldwide, Discovery Channel, Granada Media, DreamWorks, Lionsgate, Miramax, Paramount, MGM and Universal Studios.

MPLC has contacted licensees suggesting that venues will need a licence if they have a television screen. That is not necessarily the case as there are exceptions.

Generally speaking, a licence will be required if a

venue shows by any means (in a public or staff area) a television programme or film produced by an organisation represented by MPLC. It does not matter if a film or television programme shown by a venue is a live broadcast or recorded and whether or not the sound is on.

However, if a venue only shows sports, rolling news or music channels (terrestrial or subscription services) a licence is not required.

A licence will not be required in private accommodation, such as a managerâ&#x20AC;&#x2122;s flat.

If a venue requires an MPLC licence, the fee is calculated by reference to the relevant tariff.

Company change of Designated Premises Supervisor Any venue that is authorised to sell alcohol under a premises licence requires a Designated Premises Supervisor (DPS) to be named in the licence.

Without a current DPS, the venue has no authority to sell alcohol.

It is for that reason that there is a specific process by which a premises licence can be varied to change the DPS and the application may be expedited if necessary.

CONTACT DETAILS Fraser Brown Solicitors 84 Friar Lane, Nottingham NG1 6ED e. dlucas@fraserbrown.com t. 0115 959 7139 mob. 07973 899398 Previously, the procedure required the existing DPS to be given a copy of the full variation application. This caused some concern that too much information was being provided to the existing DPS. For that reason the procedure has been amended.

As of 23 March this year, an applicant who wishes to change the DPS is only required to notify the existing DPS in writing that the application has been made. There is no longer a requirement for the existing DPS to be given a copy of the full application.

Consequently, an amended application form has been in use since 23 March.

CLUB MIRROR 45

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HQ BUILDING THE BUSINESS

HQ BUILDING THE BUSINESS

Want to cut club spend while increasing efficiencies? Well now you can. Introducing HQ Building the Business. Completely free to clubs this new service involves no contracts and no costs, just better buying and better club business.

Welcome to HQ Building the Business F

rom utilities and energy savings to procurement and financial services, HQ Building the Business works with your club as a surrogate head office, helping you to boost club business. And by working with carefully selected club-supporting partners and suppliers, HQ Building the Business will save you valuable time and resources in the quest to save your club money, freeing up you and your committee to run an even more efficient club.

You’re just three steps away from saving money.

Step 1 Free no-obligation audit – just call us or email us.

Step 2 Following our audit and discussions, if we believe we can help your club we will source the best deals available.

Frequently Asked Questions Q. What do I get when I become a member?

A: You get a free and confidential audit of your club in those areas where you would like to find savings and efficiencies. This could be anything from utilities to phone bills and from food to club equipment.

Q. What are the costs?

A. There are no costs. HQ is free to join.

Q. If I become a member, what are my obligations?

A. There are no obligations for you or your club and no contracts. All we ask is that when we work with you, you are open about your current supplier situation.

suppliers we need to prove the value of a club to their business, but if we can help we will.

Q. What are your club credentials?

A. We’ve been working in the club sector for over 30 years in various roles. The launch of HQ Building the Business is the culmination of many years working with clubs and suppliers, from brewers and telecoms suppliers, to energy and water companies.

Q. Do I need a face to face meeting?

A. Not necessarily. A lot of the ground work can be done over the phone/email.

Q. How do I become a member?

A. Just email enquiries@hqbusiness.com, call 01753 272022 or use the form on the opposite page.

Q. Does the club need to have a minimum turnover?

A. Our services are most suited to clubs with a minimum turnover of £100,000. This is because to secure the HQ Building the Business deals with

Step 3 Your club starts saving money.

This is what we call a win win! So get in touch now and help us help you to make 2018 an even better year for your club and your members.

You can call on 01753 272022; or email enquiries@hqbuildingthebusiness.com.

Alternatively use the form opposite.

Ryan Bezuidenhout, General Manager of Aviva Premiership Rugby contender, Worcester Warriors “My role is very much to ensure that the support mechanisms of an efficient stadium and business are in place. I’ve worked with David and his team to assist in delivering savings across the business at Worcester Warriors and I am delighted to recommend the team on a professional as well as personal level.

Energy has been one of the biggest projects, and this procurement is delivering significant short and long term savings. There are plenty of people out there who claim they can do this; this team can.

A large part of my role is about getting things done efficiently and effectively, hence why I value the straight talking, efficient and short sharp presentation of results. No fuss, no salesmanship, just a host of opportunities followed up by appropriate and helpful assistance to deliver the chosen projects; make the most of them.”

• www.warriors.co.uk

46 CLUB MIRROR

MEMBERSHIP FORM Yes I am interested in joining the no-cost, no-contract, no obligation HQ Building the Business club.

Your name: _____________________________________

HQ BUILDING THE BUSINESS

Role in club: _____________________________________ Club name and address: _____________________________ _____________________________________________ _____________________________________________ Tel no: ________________________________________ Email: _________________________________________ Number of members: ______________________________ Turnover*:______________________________________

n All n Other (please list): _____________________________

Particular areas you are interested in?

_____________________________________________

*Turnover - this information is entirely confidential and is not shared with any other companies/agencies etc. It is HQ Building the Businessâ&#x20AC;&#x2122;s measure as to how we can help you save money.

CLUB MIRROR 47

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HQ BUILDING THE BUSINESS – RACING CLUB

RacingClub HQ fixtures BUILDING THE BUSINESS

Club Mirror readers and their members can take advantage of discounted raceday tickets with our new Racing Club. To enjoy a our specially negotiated rates simply select your dates and send in the booking form.

F

rom flat racing to jumps, racedays are a great day out for members. Now you can make them even more enjoyable thanks to our specially negotiated club-only prices.

HOW TO BOOK 1. Choose your raceday as listed on these pages.

2. Write a cheque for the correct amount made out to the racecourse.

3. Send the booking form and cheque made payable to the relevant racecourse to: Club Mirror Racing Club, ACP, 59/60 Thames Street, Windsor, Berkshire, SL4 1TX. 4. Deadline – please send the booking form and cheque at least four weeks in advance of the raceday.

Tickets will be sent out once the cheques have been processed by the racecourse.

DONCASTER RACECOURSE – FREE TICKETS Attendees at the 2018 Club Awards and Gala Dinner on 29 November, being held at Doncaster Racecourse, will receive complimentary tickets to the following day’s racing.

See page 16 for how to enter.

48 CLUB MIRROR

• Sat, 5 May: (Grandstand Enclosure) Evening Flat Racing – £9 • Sat, 2 June: (Grandstand Enclosure) Derby Day – £9 • Sun, 17 June: (Grandstand Enclosure) Family Fun Day – £9 • Fri, 29 June: (Grandstand Enclosure) Afternoon Flat Racing – £9 • Sat, 30 June: (Grandstand Enclosure) Construction Index – £9 CHEPSTOW Chepstow offers over 30 fixtures each year. The picturesque course combines both flat and jump racing with highlights including October’s Jumps Festival and December’s Welsh Grand National. The lefthanded undulating course is a circuit of just under two miles (3,200 m) with a finishing straight of five furlongs (3,300 ft; 1,000 m), five fences on the chase course and 11 fences on a complete circuit.

• Fri, 27 April: Spring Evening Racing – £15 • Fri, 4 May: Afternoon Flat Racing – £15 • Tues, 15 May: Spring Evening Racing – £15 Did you know?

At a two-day meeting in 1933 Gordon Richards rode into the record books by partnering the winners of 11 consecutive Chepstow races.

THIRSK Thirsk Racecourse stages 14 race meetings from April to September, making the most of the Flat racing season in scenic Yorkshire. It plays host to a recognised classic trial as well as the Thirsk Hunt Cup a valuable handicap held around the end of April that is one of the best cavalry charges of the season.

Did you know?

Doncaster is one of the oldest established centres for horse racing in Britain, with records of regular race meetings going back to the 16th century. In 1600 the corporation tried to put an end to the races because of the number of ruffians they attracted, but by 1614 it acknowledged failure and instead marked out a racecourse.

HAYDOCK PARK Situated equidistant between Liverpool and Manchester, Haydock Park is one of the finest viewing courses in Britain. Racing under both codes is of a very high standard and is well regarded by trainers looking to educate their younger horses.

• Sat, 28 April: (Grandstand & Paddock) Flat Racing – £12.50 • Sat, 12 May: (Grandstand & Paddock) Flat & Jump Racing – £12.50 • Fri, 25 May: (County) Flat Racing – £10 • Sat, 26 May: (Grandstand & Paddock) Flat Racing – £12.50 • Thurs, 7 June: (County) 188BET Raceday – £10 • Wed, 13 June: (County) Afternoon Racing – £10

Did you know?

In 1948 a 12 year-old boy rode his first winner at Haydock Park. That same jockey rode his final winner here too, 46 years later. His name? Lester Piggott.

WETHERBY Last year nearly 2,000 club men and women attended Wetherby Races at an event run and organised by the Club & Institute Union (CIU). The Union has its own race alongside Club Awards sponsors Dransfields – the Dransfields CIU Charity Raceday Handicap Hurdle.

• 2018 dates to be announced.

Did you know?

The Romans began the Wetherby story racing Arab horses at a place called Netherby, a few miles upstream from the existing course.

Club Mirror Racing Club Booking Form Number of tickets required (minimum 6) __________

Price per ticket £______

Racecourse: ___________________________________________________________________ Date of meeting: _______________________________________________________________ Cheque enclosed ( and made payable to the racecourse) for £________ • Tues, 8 May: Afternoon Racing – £14 • Tues, 12 June: (Paddock) Afternoon Racing – £14 • Tues, 19 June: (Paddock) Afternoon Racing – £14 • Wed, 4 July: (Paddock) Afternoon Racing – £14 • Tues, 17 July: (Paddock) Evening Racing – £14 Did you know?

Racing in the Thirsk area has been recorded as far back as 1612 when King James I organised horse races on his land in the Hambleton Hills.

Contact and club name: __________________________________________________________ Club address: __________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ _________________________________________________ Postcode: ___________________ Daytime telephone number: _______________________________________________________

DONCASTER Doncaster Racecourse, venue for this year’s Club Awards, hosts two of Great Britain's 31 Group 1 flat races, the St Leger Stakes – the world’s oldest classic horse race – and the Racing Post Trophy. The course has the distinction of both starting and ending the flat season on turf.

Email address: _________________________________________________________________ Please send this booking form plus cheque (made payable to the relevant racecourse) no later than four weeks before the meeting date to: Club Mirror Racing Club, ACP, 59-60 Thames Street, Windsor SL4 1TX

CLUB MIRROR 49

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ASK THE EXPERTS – GDPR

Are you ready for GDPR? General Data Protection Regulation (GDPR) law comes into play on May 25, 2018. So just what impact will this have for clubs with websites? Studio 44’s Doug Rubashaw explains the web perspective.

J

ust to caveat, we’re not lawyers, nor are we GDPR experts. If your business holds sensitive, personal information, we would strongly recommend speaking to an expert to ensure everything you’re doing is compliant – let us know if this is the case and we would be delighted to put you in touch with someone who can help.

As we see it, from a website perspective, there are three areas you need to be aware of. These are where your website is hosted, how your data is collected and how you ensure all those on your database want to hear from you.

To cover each of these in turn: Where your website is hosted The ‘data processor’ who hosts your website will hopefully have taken steps to ensure their service is GDPR compliant. As a result, the onus is on you as the website owner to check with your hosting provider that they have this covered.

It’s also worth noting here that you should ensure your website host uses an SSL certificate for encryption. This protects the data being collected via contact forms and any other personal data being stored on your hosting account.

How you collect data Collecting data on your website to be GDPR compliant is all about ensuring you have the right consent from whoever you are receiving the information from. You need to explicitly tell the user what you’re signing them up for, and ensure they’re opting in, as opposed to the traditional confusing tick box you see on pre-GDPR consent forms!

Every website is different, and businesses collect data on their website for a myriad of reasons but if you have a website that collects personal data, it’s worth speaking to a GDPR consultant to ensure your means of collecting data via your website is correct.

As a generic sample, wording like this could work…

“We’d love you to join our community so we can send you news and exclusive promotions from us and carefully selected partner organisations. We always treat your details with the utmost care and will never sell them to other companies for marketing purposes. And you’re free to unsubscribe at any time!” You could then have a tickbox which says “Yes please, I’d love to hear about offers and services.”

It may be worth speaking to a GDPR expert to tailor the wording for your exact situation and audience, but hopefully that at least gives you an idea about wording you could use!

Your current database Ensuring all those in your current database want to

hear from you is hugely important. This essentially means getting all those on your current database to opt in to receiving communications from you. In a way, it’s a positive. You can cleanse your data, and those who you’re emailing actually want to hear from you!

So how do you go about this? Well this one is quite straightforward if, like us you use a good email marketing platform (we use Campaign Monitor – https://www.campaignmonitor.com).

Campaign Monitor actually give a great breakdown on GDPR and how they’re preparing for it which is well worth a read (https://www.campaignmonitor.com/trust/gdpr-compliance).

When re-gaining consent, we think you want to keep things simple and transparent. Send out an email to your current database explaining the situation with GDPR, and that you’re obliged to give current subscribers advanced warning about continuing to receive communications about special offers, events or whatever you’re promoting. Use this as an opportunity to sell them on the benefits of re-subscribing with you, and then provide them with a link

to sign-up/re-subscribe. Simple!

Subscribers will be getting used to this as they get more and more re-subscribe requests to their inbox, so they will sign-up if they want to hear from you. We would also recommend doing this periodically down the line to ensure your data is as clean as it possibly can be, and that your subscriber list really do want to hear from you.

So there you have it, hopefully a practical guide to how GDPR will impact your web presence. If there’s anything specific you want to discuss then we would love to hear from you.

• Editor’s note – further advice is available in our HQ section, page 40.

CONTACT DETAILS Studio44 44 Newton Road, Tunbridge Wells, Kent TN1 1RU t. 01892 888 011 www.studio44.agency

CLUB MIRROR 53

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ASK THE EXPERTS – INSURANCE

Are you ready to take the heat?

With the clocks going forward and Summer planning underway, have you considered your insurance requirements as the temperature heats up? Victoria Romero-Trigo of Club Insure offers the following advice.

A

s we plan ahead for warmer temperatures it’s time to build in your outdoor events to entice members into your club – from barbeques to music festivals.

Here are a few considerations to ensure that you are adequately covered and that your licensee is aware of the latest legislation. Does your insurance cover such an event? Are you aware of your insurance responsibilities?

Legislation All entertainment events are classed as work, as are most activities. As such, they are subject to the Health and Safety at Work Act and the various other regulations passed under it. Also it is almost certain that any volunteers working at the event will be classed as employees for the purposes of Employers Liability and Health and Safety legislation.

An event organiser has a duty to ensure that any premises, open spaces, means of access and egress, and any plant, equipment and substances are safe and without risk to the health of any employees, volunteers or visitors.

As you want to hold a safe event, make sure you carry out a risk assessment and act upon its findings to eliminate and mitigate risk to your employees and volunteers and the members of the public who attend.

Make sure that you know whether you need a Temporary Event Notice from the local licensing authority.

Insurance If you are planning any event which includes activities of a hazardous nature, then you must contact your insurer as soon as possible because liability

54 CLUB MIRROR

insurance may not be in place unless specifically agreed with your insurer.

Hazardous events might include (but not be limited to): archery, assault courses, bouncy castles bungee jumping, clay pigeon shooting, firework displays and bonfires.

If outside contractors are employed to provide attractions, the event organiser should check that each attraction provider holds adequate public liability insurance with an indemnity.

If you allow people who are not employed by you to run stalls, displays, rides, sideshows etc., you should ensure that they have their own public liability insurance to cover both property damage and accident or injury to members of the public. Despite the Unfair Contract Terms Act, some conditions observed recently have endeavoured to place onerous responsibilities upon the event organiser which should have been catered for by the suppliers’ own liability insurance.

Planning the Venue Organisers need to consider the suitability of the venue. Whilst the owners of any buildings and land that are used have a responsibility to ensure that their property is safe, it is the organisers who have a primary responsibility.

Points to consider: • Has the local Fire Prevention Officer been contacted to ensure that the proposed use is acceptable and that there is no breach of any fire regulations?

• Are buildings large enough with sufficient entrances and exits for the numbers anticipated?

• Are fire exits clearly marked?

• Are sufficient fire extinguishers provided?

• Do exhibitors or stallholders need to bring in equipment?

• Are doorways wide enough to accommodate such equipment?

• Are there awkward steps or corridors to negotiate?

• Are there sufficient numbers of people to help unload?

• Will vehicles need to be brought close to entrances and what are the traffic implications?

Warning Whilst inebriated customers are par for the course in the late night and leisure and hospitality industry all year round, the summer sun can be bring out the worst in many. It is important therefore that all licensees and bar staff are aware that under the Legal Aid, Sentencing and Punishment of Offenders Act 2012 fines are up to £1000 for selling alcohol to somebody who is drunk, or being drunk and disorderly in public.

CONTACT DETAILS Club Insure covers all aspects of club insurance from start to finish, with Account Handlers and Claims Managers under one roof.

Victoria Romero-Trigo, Director Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA e. Victoria.romero-trigo@club-insure.co.uk t. 0844 488 9204 www.club-insure.co.uk

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CMAE CONFERENCE

CMAE Conference hailed a success The Oxford English Dictionary defines the word ‘Conference’ as ‘a formal meeting of people with a shared interest, typically one that takes place over several days’ – and this could not be any more accurate for the CMAE event in Marbella in November. CMAE President David Roy CCM reports.

I

t should come as no surprise that people who are drawn to work in the hospitality industry are in themselves, easy company and willing conversationalists. However, it was quickly very obvious that in addition to this character trait, the CMAE members are focussed professionals, determined to use every opportunity to improve themselves and their clubs.

The Conference was constructed to mix up networking, social activities, workshops and formal presentations, spread over three days.

Sunday 26 November saw the Conference open with workshops hosted by Rob Hill, Global Golf Advisors, Bill Sanderson, the Professional Business Coach, Marc Newey CCM CCE, Roehampton Club CEO and Javier Revireigo, Valderrama CEO. These sessions proved very popular as they were aimed specifically at engaging delegates on arrival, generating a more friendly environment than a lecture theatre ever could.

As a consequence, the ensuing drinks reception (sponsored by Tolchards) turned into the perfect opportunity for old friends to catch up and new acquaintances to be made.

Monday 27 November saw a packed room eagerly listening to the first presentation on governance given by CMAE regular Kevin Fish CCM. Consistently evaluated by delegates as one of our most popular presenters, Kevin did not disappoint and got the day off to a cracking start.

56 CLUB MIRROR

Next up was Rob Hill, Global Golf Advisors, who provided an in-depth summation of their survey on club industry trends. The key findings of the survey included the fact that clubs that innovate and strive to include millennials are more likely to be successful than those who stick rigidly to the more traditional club model. [Editor's note: see pages 34-35 for more details.]

Trevor Coughlan, Marketing Director of Jonas, then delivered an inspiring and impressive insight

into the world of technology, starkly illustrating the rapid advance of artificial intelligence into our everyday world and demonstrating how some clubs are at the cutting edge, utilising IBM’s powerful ‘Watson’ system. With many other more accessible tech opportunities at the fingertips of the modern club manager, Trevor quantified how such innovation drives revenues and assists in attracting and retaining the next generation of club members.

Susan Stevenson, newly published author of Penguins and Polar Bears, firmly challenged the delegates to do more to manage the performance of their employees, using simple techniques to create a culture of excellence. The worryingly time-consuming

A perspective from the Director of Education The 9th European Conference on Club Management welcomed delegates from no less than 22 countries over its three days. It was a fantastic feeling to meet so many people from so many countries who all share the same passion for education and networking.

I was delighted to be involved just a month into my new role as Director of Education. My main contribution for this Conference was the opening Welcome and closing Farewell, as well as making sure all the presentations were in place - a task I’m very familiar with having handled 14 conferences in Sweden over the last seven years.

The presentations had their learning outcomes from the globally recognised 10 core competencies (everyone involved in our MDP Programme will be familiar with learning outcomes). It’s always our aim to source presenters who can talk about tools and facts that managers can turn into action and we evaluate all sessions to be sure we put the right speakers in front of our Tribe. As a result, the Conference presentations threw up a lot of action points which could be taken away and used immediately back in the workplace.

The remaining job to be done at the moment is to decide on the European Conference for 2018.

Everything points to a new Conference around the same time of year and in the same region. Spain’s Marbella was a beautiful venue for the Conference’s comeback, having rested for a couple of years, and delegates were able to enjoy all it had to offer before, alongside and after the Conference.

I would be extremely happy to see even more CMAE members now gathering annually for great networking days and superb presentations.

There are so many things in the Club World yet to be explored – together!

Torbjörn Johansson, CMAE Director of Education attention to record keeping, realistic targets and goal setting and performance reviews was placed in context and it was unambiguously explained how vital these tasks are for the club manager to act as a leader.

The ever popular Darshan Singh admitted to the difficulty that every presenter faces in rousing an audience immediately after lunch. Delegates were asked to stand, stretch and balance on one leg to get the blood pumping and before they knew what was happening, the entire room was dancing to an infectious bhangra beat. With such an audacious start to his presentation, Darshan was guaranteed to hold the attention of those already willing to hear his lessons on building high performing teams.

For anyone lucky enough to have heard Bill McFarlan lecture on the art of communication, it is blindingly obvious that he has enjoyed a highly successful career as a professional TV and radio broadcaster. His impeccable delivery and pithy style ensure that delegates remain rapt and eager to learn more from his extensive experience. The summation of a first class day of learning could easily be captured with the ancient Chinese proverb delivered in Bill’s distinctive Scottish brogue: “Be careful of your thoughts, for your thoughts become your words. Be careful of your words, for your words become your actions. Be careful of your actions, for your actions become your habits. Be careful of your habits, for your habits become your character. Be careful of your character, for your character becomes your destiny.”

Wonderful words from the past that remain pertinent and deserve to be adhered to today.

After a very brief break, the day’s proceedings continued with the CMAE AGM, which enjoyed its largest attendance to date. Before stepping down from his role as President, Marc Newey reviewed the previous year’s activity, highlighting the success of the education programme and recruitment of Torbjorn Johansson as the new Director of Education. With the new Board members and office bearers duly elected, the AGM concluded with an impassioned address from past President John Hunt, who reflected that the

CMAE's new President David Roy CCM presents Real Club Valderrama’s Silvia Serrano with her CCM certificate.

Outgoing CMAE President Marc Newey CCM CCE (right) receives his CCE certificate from David Roy. Conference and AGM represented the realisation of the dreams of the CMAE founding members.

The gala dinner was graced with the presence of the legendary Spanish golfer, Manuel Pinero, who told the story of his luminous career through an interview with Javier Revireigo. In these days of wunderkind golfers it is remarkable that Manuel and Seve Ballesteros retain the record for being the youngest winners of the World Cup of Golf, claiming the title for Spain in 1976 by beating Lanny Watkins and Jerry Pate in Palm Springs.

The dinner also afforded the opportunity for the

association to recognise the grateful thanks of the members to Michael Braidwood for his hard work and dedication to the role of Director of Education. It is a mark of the high esteem in which he is held that he was afforded a heartfelt and well deserved standing ovation when receiving his parting gifts.

Tuesday 28 November started with an enlivened panel Q&A conversation from Syngenta with Marylou Watkins, Jennifer Allmark, Rod Burke and Alaistar Spink facilitated by Gary Firkins on female participation.

GEO’s Jonathan Smith guided the delegates through the landscape of environmental responsibility before Lodewijk Klootwijk of the EOGOA enlightened the audience into the relationship between the chemicals generated by the central nervous system and our resultant need to belong to a ‘tribe’.

Formal lectures were completed by Le Golf National CEO, Paul Armitage, who provided a unique insight into the dramatic transformation of the Ryder Cup venue and the challenges he has faced in doing so.

The final event of the Conference gave the delegates the opportunity to test their golf skills at Valderrama, one of the world’s accredited greatest golf courses. The pristine turf and immaculate landscaping provided a memorable and lasting impression and was the epitome of the excellence that the CMAE members strive for daily at their own clubs.

All in all a highly memorable interactive three days which I’m sure has put the CMAE European Conference firmly back on the Club Manager’s busy calendar. We’ll be sending out details of the 2018 event shortly, so watch this space!

STOP PRESS Date announced for 2018 Conference November 18 in Marbella. More details to be announced soon.

CLUB MIRROR 57

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THE 27TH CIU BEER & TRADES EXHIBITION

Aon Risk Solutions Enterprise | Affinity

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At Aon, we have specialised in arranging insurance for Sports and Social Clubs for over twenty years. Our client managers have an in-depth understanding of the risks that owners and managers of clubs face, and can arrange a policy that caters to a wide range of clubs.

To arrange a quote contact:

Call us today and we will look to save costs on the price of your current insurance provider by 10%.*

TOTAL

John Mckie 0345 004 0515

Why arrange your Sports and Social club insurance through Aon?

SUPPORT

• We are confident that we can deliver competitive premiums

john.mckie@aon.co.uk

• Arrange market leading cover solutions

Monday – Friday 9am - 5pm

• Dedicated Client Manager to support you • Get access to exclusive HR and Health & Safety Solutions for Clubs at discounted rates via our partnership with Citation

A GAM ME CHANGER FOR OUR O CUSTOMERS “ WOULD RECOMMEN ND TO ANYON NE.” KEVIN, BELMONT CLLUB

“THE SMARTD DISPENSE SYSTEM HAS L LED TO GREAT CUSTOMER O FEEDBACK ON N QUALITY OF B BEER.”

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£100 Material Damage Excess

£2,500 for cover in each gaming machine, up to £10,000 in total Total cover £10,000

Property in the open covered up to £5,000

Engineering cover up to £1,000,000, cooling equipment, boilers, air conditioning units

Directors and Officers limit of indemnity £250,000

* New Aon clients only. Must not hold a current policy with Aon. Subject to qualifying criteria; No claims in the last 3 years; Satisfactory postcode check (such as but not limited to high risk flooding areas, theft and malicious damage); Insurance has not been cancelled or declined in the past; Premises are not unoccupied or unfurnished; Business description is a CIU Club, Other Social & Welfare Club, CISWO Club or Sports Club; Buildings are valued at no more than £1,000,000; Stock limit doesn’t exceed £50,000; and do not operate door staff, regular ticketed events or live entertainment more than twice a week. Evidence of competing terms must be obtained from an Insurer that meet Aon’s security rating requirements and cover must be of a comparable basis to the quotation arranged by Aon. This offer can be withdrawn at any time. Terms, conditions and exclusions may apply.

Maven Sports and Social Club Insurance arranged by Aon UK Limited and underwritten by Maven Underwriters which is a Managing General Agent operating under a delegated underwriting and claims handling authority on behalf of Aviva Insurance Limited and Allianz Insurance plc.

Maven Underwriters is a trading name of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority. Citation Limited is an approved Introducer Appointed Representative of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority.

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58 CLUB MIRROR

THE 27TH CIU BEER & TRADES EXHIBITION

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Other fabrics are available but may incur a supplement. All prices shown are subject to change without notice.

Quality | Trusted | Experienced sales@pubstuff.co.uk pubstuff.co.uk 01295 758536

CLUB MIRROR 59

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CLUB MIRROR 61

CLASSIFIED

CLUB SERVICES ENTERTAINMENT

INSURANCE

BEHIND THE BAR Aon Risk Solutions Enterprise | Affinity

Aon Specialist Insurance for Sports and Social Clubs Market-leading cover with 10%* discount for new Aon clients At Aon, we have specialised in arranging insurance for Sports and Social Clubs for over twenty years. Our client managers have an in-depth understanding of the risks that owners and managers of clubs face, and can arrange a policy that caters to a wide range of clubs.

Call us today and we will look to save costs on the price of your current insurance provider by 10%.* Why arrange your Sports and Social club insurance through Aon? • We are confident that we can deliver competitive premiums • Dedicated Client Manager to support you

£100 Material Damage Excess

£2,500 for cover in each gaming machine, up to £10,000 in total Total cover £10,000

Property in the open covered up to £5,000

Engineering cover up to £1,000,000, cooling equipment, boilers, air conditioning units

Directors and Officers limit of indemnity £250,000

* New Aon clients only. Must not hold a current policy with Aon. Subject to qualifying criteria; No claims in the last 3 years; Satisfactory postcode check (such as but not limited to high risk flooding areas, theft and malicious damage); Insurance has not been cancelled or declined in the past; Premises are not unoccupied or unfurnished; Business description is a CIU Club, Other Social & Welfare Club, CISWO Club or Sports Club; Buildings are valued at no more than £1,000,000; Stock limit doesn’t exceed £50,000; and do not operate door staff, regular ticketed events or live entertainment more than twice a week. Evidence of competing terms must be obtained from an Insurer that meet Aon’s security rating requirements and cover must be of a comparable basis to the quotation arranged by Aon. This offer can be withdrawn at any time. Terms, conditions and exclusions may apply.

Maven Sports and Social Club Insurance arranged by Aon UK Limited and underwritten by Maven Underwriters which is a Managing General Agent operating under a delegated underwriting and claims handling authority on behalf of Aviva Insurance Limited and Allianz Insurance plc.

Maven Underwriters is a trading name of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority. Citation Limited is an approved Introducer Appointed Representative of Aon UK Limited which is authorised and regulated by the Financial Conduct Authority.

FP.ENT.1784.MH

62 CLUB MIRROR

John Mckie 0345 004 0515 john.mckie@aon.co.uk

• Arrange market leading cover solutions • Get access to exclusive HR and Health & Safety Solutions for Clubs at discounted rates via our partnership with Citation

To arrange a quote contact:

Monday – Friday 9am - 5pm

CLASSIFIED

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07789 870709

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CLUB MIRROR 63

CLASSIFIED

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64 CLUB MIRROR

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PY TO QUALITY Q

ENERGY EFFICIENT

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TOTAL

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A WASTE

ME CHANGER A GAM CUSTOMERS O FOR OUR “ WOULD ND RECOMMEN NE.” TO ANYON KEVIN, LUB BELMONT CL

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CLUB MIRROR 65

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66 CLUB MIRROR

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*