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clubmirror AT T H E H E A R T O F T H E C O M M U N I T Y

April 2014

Drinks Report Cask Ale

SPORTS LISTINGS

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SPOTLIGHT ON FRANCE

AS SEEN ON TV

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club mirror

APRIL 2014

AT THE HEART OF THE COMMUNITY

awards, events and calls to action 24 Hail the Ale Beer Festival Don’t miss new brews and old favourites at Club Mirror’s annual Hail the Ale Beer Festival, in association with CAMRA.

clubmirror SOCIAL

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AT T H E H E A R T O F T H E C O M M U N I T Y

April 2014

44 Call for entries It’s the 22nd Club Mirror Awards – and we want you to enter.

building the business 17 Drinks Report – Cask Ale Market analysis and expert advice on styles, storage, service and marketing know-how. Plus: top tips for running a beer festival.

47 24 Hail the Ale Beer Festival

Drinks Report Cask Ale

Join the Club Mirror team and club supporting suppliers at this year’s free-to-clubs beer festival.

31 Insurance buyers guide How to get the right club policy, avoid the pitfalls and decipher the jargon.

SPORTS LISTINGS

LEGAL EAGLE

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SPOTLIGHT ON FRANCE

36 The sports interview Owen Hargreaves, former Bayern Munich, Manchester United and England midfielder, shares his excitement on the climax of the football season.

news, views, club life and legislation 6 Club World Budget analysis, latest on EMROs and SIBA announcements.

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38 Sports listings – Sports4Bars.com New launch, new service – planning ahead. All the main sports listing from all the main channels – all on one site.

40 HQ Building perfect performance, the power nap explained plus the minimum wage changes.

8 News Special A tribute to the late, great Lord Bilston.

10 Brands news Who’s doing what, when and why.

12 Legal Eagle 44 Club Awards Call for entries. Could your club join Club Mirror’s Hall of Fame?

47 Clubs around the world This month – spotlight on clubs in the Île-de-France.

Clubs should only work with legitimate broadcasters or face the consequences, warns Club Mirror’s Legal Eagle Nick Walton.

38 14 Gaming updates Latest on VAT issues and an industry perspective from Dransfields MD Chris Haley.

52 The wedding planner With the average cost of £18,000 per wedding, are club the answer for cost-cutting couples?

54 Club Kitchen Wedding feasts and buffets – menus for all budgets and all skills levels.

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club advice – ask the experts 59 Ask the Experts – membership building How happy members help build the membership base.

60 Product portfolio It’s classified! Club suppliers ready to field your calls.

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clubmirror 3

Creating Hospitality

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I'm delighted to be guest editing this month's issue of Club Mirror in order to mark the launch of a new initiative from the same stable – Sports4Bars.com – a brand-new website which aims to become the online definitive guide to all the live sport available to licensed premises in the UK. As you'll no doubt be aware, the number of channels broadcasting live sport into clubs has grown massively in recent years with the result that finding out when and on what channel the big match is being shown can sometimes be a touch confusing.

That's where Sports4Bars.com comes in, providing a one-stop destination for all the necessary information (what teams, what time, what channel etc) you need to keep your members happy and excited about live sport – whatever team or sport they follow.

As well as providing the essential TV fixtures information, Sports4Bars.com will also be running special features, promotions, competitions and POS offers to help you make the most of sport in your venue – not least the upcoming World Cup in Rio - and top tips on increasing your bottom line.

Clubs are the lifeblood of Britain's sporting culture and Sports4Bars.com will give you all the tools you need to ensure that your members' passion for sport is catered for and that there's no better place for them to watch the big match than in your bar.

So, there's a definite sporting theme to this month's Club Mirror amid the regular features and columns which are required reading for clubland: We talk to Bayern Munich, Manchester United and England midfielder turned TV pundit Owen Hargreaves about what promises to be a dramatic climax to the football season (p.36-37); give a rundown of the essential sporting fixtures in April (p.38-39); and the Legal Eagle column (p.12) looks at the latest developments on the issue of foreign satellites in bars.

Enjoy your issue and do let us know your views on the site, which will be live in April – www.Sports4Bars.com.

Justin O'Regan, Editor

clubmirror Guest Editor Justin O’Regan

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IN THIS ISSUE...

Design David Foster

Variable temperature options

Editorial Nick Sellens Events Leigh-Anne Ogilvie, Jill Slingsby

Caroline Scoular

Sean Ferris

Nick Walton

Nick Sellens

Justin O’Regan

Jill Slingsby

Hamish Maclean

Leigh-Anne Ogilvie

Display Advertising Margaret Doherty

Countertop, wall mounted & front of house models

Circulation Jon Hardy Accounts Michael Jeffries, Pam Attrill Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com;

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club world New service from Heineken Heineken has launched a marketing toolkit designed to allow stockists of Heineken UK draught cider and brands access to a ‘personalised advertising and marketing service’.

Dubbed Our Shout, rewards for stockists include website creation and maintenance, social media management, Wifi, local print and radio advertising and a free tablet computer. Licensees can sign up to the new rewards scheme by stocking one or more brands from Heineken’s range of brands, according to the company. This includes Heineken, Foster’s, Strongbow, Amstel, Kronenbourg 1664, Symonds Reserve and John Smith’s Extra Smooth.

Lawson Mountstevens, Managing Director-On Trade at Heineken said: “We know that every pub and bar that signs up to Our Shout is unique and each will have different expectations and requirements. The personalised marketing service and incentives the scheme offers will be tailored to suit the specific needs of our customers. We’re confident that the reward options will deliver significant tangible benefits to participating outlets, enhancing services and experiences for their existing clientele while increasing their ability to attract new drinkers.”

Lawson Mountstevens, Managing Director-On Trade, Heineken

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Budget proves welcome news for drinks industry The drinks industry toasted George Osborne as he cut the price of beer and froze duties on spirits and cider.

For the second year running the Chancellor took a penny off a pint of beer and froze duties on cider and spirits. He also scrapped the hotly debated above-inflation escalator, which increased alcohol duty by two percentage points above the retail price index.

David Frost, the chief executive of the Scotch Whisky Association, said: “This show of support for distillers from the Coalition Government will be warmly welcomed across the Scotch Whisky industry.” Failure to freeze duty and scrap the escalator would have seen a 40p increase on a bottle of whisky. “This fairer tax treatment in the UK, the third biggest market for Scotch Whisky, also sends the right signal on excise policy to the governments of the 200 countries to which we export. So its effects will be felt around the world,” he said.

The Wine and Spirit Trade Association (WSTA) also welcomed the scrapping of the escalator.

Independent economic research from Ernst and Young has found scrapping the escalator would boost the public finances by £230m and create 6,000 new jobs, according to the association.

George Osborne

Miles Beale, WSTA Chief Executive, said: “The move will help British pubs, bars, and restaurants up and down the country, and will boost jobs and investment in the great British drinks industry and in the hospitality sector more widely. While we would have liked to have seen a complete freeze on wine duty, the WSTA and our Call Time on Duty campaign partners applaud the Chancellor’s decision to scrap the escalator and will be raising a toast to George Osborne.”

Julian Grocock, chief executive of the Society of Independent Brewers (SIBA) said: “SIBA applauds the Chancellor’s decision to

take another penny off the pint, following last year’s historic decision to scrap the unpopular escalator. It is good to see that this government believes in providing long-term support for the British brewing and pubs industry.

“This evidence of an industry buoyed by the duty cut, which we presented to government both centrally and locally, through our members’ lobbying of their MPs, is one reason why we have been given what we asked for in this Budget – the ‘same again, please, George’. We promise to return the Chancellor’s positive response by giving back more of the same from Britain’s local brewers: more investment in breweries, jobs and pubs.”

Gordon Johncox, MD, Aston Manor Cider also applauded the Chancellor’s duty freeze on cider as well as his commitment to supporting investment and export. “Having been on the largest ever UK trade delegation last December, I know first-hand of David Cameron’s wish to increase manufacturing and export opportunities for British businesses,” he said. “With the plans announced today it looks like the Government intends to deliver on that in terms of supporting businesses that want to invest and also export.”

Carlsberg UK and BT Sport strike deal Carlsberg UK and BT Sport have joined forces to provide free trade customers with access to a 50% discount on BT Sport subscriptions.

The discount applies for periods ranging from three to 24 months, scaled according to the number of Carlsberg UK beer and beverage products listed on the bar.

Bruce Cuthbert, Director Commercial Customers, BT Sport, said: “We are delighted to be able to announce this new initiative which builds upon already affordable prices with potential savings of 50% through our partnership with Carlsberg UK. Now even more pubs and clubs will be able to offer their customers the chance to watch the climax to arguably the most exciting Premier League season for years in the run up to this

summer’s World Cup.” James Lousada, Chief Executive Officer, Carlsberg UK, said: “Uniting with an ambitious partner like BT Sport is a perfect fit for Carlsberg UK and our brands and further illustrates our commitment to supporting on-trade customers through range, service and support in a market that is more competitive than ever before.... Together we’re the natural choice for licensees who understand that well-executed live sport offers consumers a unique experience, creates an on-trade occasion, drives footfall and ultimately increases spend.”

Further support is available to on-trade customers through Carlsberg UK’s We Deliver More support service. Through its ‘Premier Sports Club’, customers

James Lousada, Chief Executive Officer, Carlsberg UK, left, and Bruce Cuthbert, Director Commercial Customers, BT Sport

will have access to branded POS, monthly fixtures posters and Barclays Premier League match tickets for consumer promotions.

• t. 0800 400 440 (BT Sport) or 0845 601 3432 (Carlsberg UK) • www.btsport.com.

• www.carlsbergwedelivermore.co.uk

www.clubmirror.com

Councils reject EMROs Blackpool town’s Licensing Committee’s decision to reject an application by the police for an Early Morning Restriction Order (EMRO) was finally and unanimously ratified by the Council on 12 March.

The application had been made by Blackpool Police who said it was a necessary measure to combat drinkrelated disorder in the town centre.

Club and pub licensees fought the application, saying that it would lead to closures as well as sending out wrong messages about Blackpool.

Councillor Tony Williams, leader of the Conservative group on Blackpool Council, welcomed the decision. Talking to the Blackpool Gazette he said: “The council had already stated in their ‘Blackpool Plan’ that they would implement an EMRO so I was surprised and delighted that after hearing both sides of the argument that the whole committee agreed not to go ahead.

“What I will be demanding to know is just how much public money has been wasted on this debate especially from the police’s

resources at a time when they are complaining about being stretched.”

The decision follows hard upon Lambeth Council’s rejection of an EMRO on 7 March after a four day hearing. The measure would have banned the sale of alcohol in four licensed premises between midnight and 6am. It was recognised

that there were problems with late night drinking but the council was not convinced that an EMRO was ‘the right tool for the job’.

Councillor Jack Hopkins, cabinet member for community safety, said: “Councils across the country have tried to use this new power, all coming up short. We have to find a

Entente Cordiale for Masham brewers

Simon Theakston (left) and Robert Theakston (right)

The 2014 Tour de France is bringing together Masham’s T&R Theakston Ltd and Black Sheep Brewery when the market town celebrates its inclusion in the opening stages of Le Grand Depart. The two brewing dynasties will join forces for the first time ever to set up and stock three bars at Le Grand Party on Saturday, 5 July, serving an expected 20,000 Masham residents and visitors.

In a joint statement, T&R Theakston Ltd Executive Director Simon Theakston and Black Sheep Brewery Managing Director Robert Theakston, said: “To coin a phrase from the French, this is very much a case of ‘entente cordiale’, and, in the spirit of co-operation, we will be working together to ensure Masham’s Le Grand Party is the party to end all parties.”

www.clubmirror.com

better way to protect our residents from alcohol-related antisocial behaviour – but it’s starting to look like this legislation isn’t as helpful as it needs to be.”

Other measures are under consideration and the Licensing Committee is to review the position in six months time.

Blackpool welcomes CIU Conference

The 2014 CIU Conference takes place on 5 April in Blackpool.

Alongside discussions on all aspects of club management, registered attendees will be voting on the new draft constitution being proposed by the National Executive.

The 23rd CIU Beer & Trades Exhibition takes place on the preceding evening, Friday, 4 April, at Blackpool Pleasure Beach and on Thursday, 3 April, the launch of the 15th CIU National Quiz takes place at Blackpool’s Stanley Road Club.

• Club Mirror will be in attendence and a full report of all proceedings will appear in our May issue and online at www.clubmirror.com.

Call for entries

The 2014 Club Awards are being held on 20 November at the Palace Hotel, Manchester – and entries are already flooding in.

“The Awards are testament to the dedication and enthusiasm of club officials, committees and members around the UK,” said Awards organiser Leigh-Ann Ogilvie. “They are a showcase for clubs and provide a unique chance to shout about the successes of our sector.”

The importance of clubs and club business is reflected in the stature of the Awards sponsors, all of whom have renewed once again. They are: BII, Booker Wholesale, BT Sport, Carlsberg, CGA, CIU, Dransfields, The Energy Desk, Larrytech, Marstons Beer Company, Poppleston Allen, Villeroy & Boch and Zeo. • For more information and details on how to enter, turn to page 44.

clubmirror 7

news betterspecial business technology

TRIBUTE TO LORD BILSTON In Club Mirror’s March issue we reported back from the latest meeting of the All-Party Parliamentary Group for Non-Profit Making Members’ Clubs. All attendees sent get well wishes to Lord Bilston who was suffering from cancer. Since that time, the Labour life peer has sadly died, aged 71. Here we remember him...

Dennis Turner, later to become Lord Bilston, was born in 1942 in Bradley, West Midlands, to Mary and Thomas Turner, a steelworker.

He was educated in Bilston where he lived all his life, and it was here in 1964 that Dennis moved into the steel industry himself. Just two years later, he was elected to the Wolverhampton Borough Council at the age of 22 where he would spend 20 years as a City Councillor. (He also served as President of the Bilston Community Association from 1987 until his death.)

When the Bilston Steel industry came under threat, Dennis chaired the Joint Trade Union Action Committee which battled for five years to stop the closure of the steelworks. They ultimately closed in the late 1970s with a loss of 2,400 jobs. However, the site’s sports and social club (which traces its roots back to 1910) was saved, run by Dennis and a committee of ex-steelworkers. The club continues to thrive today.

In 1980 Dennis became deputy leader of the council, and in the same year supported the steelworkers’ strike for more Dennis Turner – Lord Bilston: Praise for his tireless work and commitment go hand in hand with tributes to his kindness and keen sense of humour.

pay. He went onto stand for Parliament in 1986, winning the Wolverhampton South East seat in 1987, a seat which he kept until 2005. In later years he successfully campaigned to keep Bilston as part of one Parliamentary constituency, fighting a proposed review of boundaries which would see it carved up into four.

He served as an Opposition Whip from 1992 until 1997, the year in which he founded and chaired the All-Party Parliamentary Group for Further Education, as well as being Chairman of the House of Commons Catering Committee (1997 until 2005).

It was in 2005 that he first joined the Lords. He served on several Commons committees, including Education, Science and the Arts , Finance and Services and Education.

He leaves behind his devoted wife Pat, 67, children Brendon and Jenny and granddaughter, Bella.

TRIBUTES In the Commons [Dennis] applied a down-to-earth touch: as Chairman of the Catering Committee he introduced chips to the menu; he often reminded MPs that he had once been a market trader and had run a social club. He introduced a private member’s bill to legislate for the correct amount of froth to be at the top of a pint of beer. He also once chaired a committee to choose the best curry cook in England and a restaurant in Bilston won the award. When he visited the restaurant, though, he chose fish and chips, revealing he was not fond of curry. He liked a bet and once kept a greyhound called Division Belle.

The Guardian ___________________________________________ Very sad to hear about the passing of Dennis Turner. He dedicated his life to public service and the people of Wolverhampton & Bilston.

Ed Miliband, Leader of the Opposition ___________________________________________ Dennis was a truly committed individual who stood up for the rights of others and who strove to make a difference. I know that he did. We will miss him.

George Dawson, CIU President ___________________________________________ So sad to hear of the death of Dennis Turner. My thoughts with the family of this kind, sharp-witted, decent Labour man.

Harriet Harman, Labour Deputy Leader ___________________________________________ So sad to hear of Dennis Turner’s passing. A true working class fighter for social justice and a passionate Black Country advocate.

John Prescott, Former Deputy Prime Minister ___________________________________________ Our community has lost a true champion.

Wolverhampton CID ___________________________________________ A champion for his community and a true servant to his party and the Public.

Councillor Paul Watling

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BRANDS NEWS Who’s doing what and why – from launches to on-trade promotions 1. NEW WORLD FOR MARSTON’S A new blonde version of Marston’s Pedigree joins the Marston’s portfolio. New World Pale Ale is a 3.8% golden beer designed to appeal to new entrants to the beer category. It uses lightly kilned pale malt and Galaxy and Topaz hops from Australia.

The launch comes alongside the brewer’s ‘Live a life of Pedigree’ campaign, encouraging drinkers to be true to themselves, and to grow up but never change. (See Club Mirror, March issue; page 12.)

• t. 0800 587 0773 2. NEW WORLD CIDER New Zealand packaged cider brand, Old Mout, has been brought to the UK as part of Heineken’s plans to grow the value of the World Cider segment. Established in 1947, Old Mout is New Zealand’s leading packaged cider brand, according to the company, and has a ‘playful sense of humour which is expected to appeal to the young adult drinker.

“You can tell that it’s a brand that doesn’t take itself too seriously and its Kiwi humour is typified by 10

clubmirror

the advertising promise of ‘tasty ways to make fruit more useful’,” said Lawson Mountstevens, Managing Director-On Trade at Heineken.

The three flavours are: Summer berries – a fruity little number, Passionfruit and apple – old romantic, and Kiwi and lime – what do you expect?

• t. 0844 5660109 • www.heineken.co.uk 3. NEW CIDER FROM MERRYDOWN Heritage cider brand Merrydown has launched a new 4% ABV blackcurrant cider in 500ml bottle as part of its planned hedgerow ciders range.

Described as ‘a light and juicy blackcurrant cider with a fruity nose’, the 500ml bottles of the 4% ABV Merrydown Blackcurrant Cider have an RRP of around £4.20.

• t. 01452 378500 • www.shs-drinks.co.uk 4. HEINEKEN LAUNCHES LOW ABV VARIANTS Heineken has launched Bulmers

Cider Five Fruit Harvest and Bulmers Cider Indian Summer, both at 2.8% ABV. Sold in single 568ml bottles, the new variants have been developed to offer drinkers lower alcohol ciders without compromising on quality and taste.

The ‘Moderation’ segment has the potential to represent a £150m opportunity for the cider sector over the next decade, according to the company.

Heineken has also added a Lime & Ginger Fosters Radler (2% ABV) and a 0% ABV Foster’s Radler to its portfolio.

• t. 0844 5660109 • www.heineken.co.uk 5. MALIBU PRESENTS THE SPIRIT OF SUMMER Malibu plans to take ‘ownership’ of the Piña Colada this summer by collaborating with cocktail consultants Soul Shakers.

The coconut rum brand is launching a host of unique serving receptacles including Piña Colada single serves and real coconut shell cups. It has also created a range of ‘shot-tails’ – including Mango a

Coco and Coconut Hot Shot.

• t. 0800 376 5550 6. MARTINI RETURNS TO F1 RACING Martini and Williams have announced a multi-year agreement, creating Williams Martini Racing.

"The decision to partner with Williams was a natural one for us as it provides an unparalleled opportunity for the Martini brand to connect with consumers through one of their lifestyle passions, Formula One™ racing," said Andy Gibson, Chief Marketing Officer of Bacardi and President of Bacardi Global Brands.

"Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit,” said Sir Frank Williams, Founder and Team Principal, Williams. “It will be

great to see the distinctive stripes of MARTINI Racing™ return to Formula One™ once again in unison with Williams."

Martini’s longstanding relationship with motorsport began in 1968 with the creation of Martini Racing™.

7. GLOBAL CAMPAIGN FOR JIM BEAM Jim Beam’s new global campaign, Make History, launched on 16 March across multiple media channels, kicking off with TV advertising.

The campaign ‘inspires consumers to make their own mark in history in the same way Jim Beam has’, according to the company.

Significant trade support and activation is expected across the year including Make History kits, POS items, posters and glassware, plus training for bartenders.

• t. 01786 430 500 • www.maxxium.co.uk

For further information on any of these brands, visit www.clubmirror.com/brands www.clubmirror.com

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The leading licensing practice in the UK

legal eagle

PYRRHIC VICTIORIES SELDOM WIN WARS Want to fill your club with sports-mad members on a Saturday afternoon to watch Premier League football? Then ensure you have an appropriate subscription with the legitimate broadcasters or face the consequences, warns Club Mirror’s Legal Eagle Nick Walton.

“

Do you remember the euphoria in the press when a pub landlady beat the big guys in Court when she was prosecuted for showing English Premier matches using a Greek satellite decoder?

The decision of the High Court to send the case to the European Court of Justice to determine some very involved points of law made us all believe that there was a potential that the then exclusive rights held by Sky Sports could be challenged.

The European Court held that national laws that prohibit the import and sale of – or use of – a decoder box along with a subscription was in breach of community laws allowing member countries the freedom to provide services within the community.

The European Court went further in its Judgment by stating that the Premier League could not claim copyright over the Premier League matches; they considered that it could not be an author’s own ‘intellectual creation’ and therefore to be ‘works’ for the purposes of EU Copyright Law. You may also remember that the European Court offered Sky Sports a crumb of comfort by stating that further material – for example, the opening sequence and the various graphics – were copyright protected.

This could not therefore be shown without the owner’s permission.

A victory then for Mrs Murphy. Or was it?

There followed various attempts at prosecution of those pubs and clubs using foreign satellite transmissions to provide Premier League matches. The most significant: Media Protection Services (MPS) were engaged by the Football Association Premier League to investigate and prosecute cases for them. By today’s standards they were extremely effective.

They investigated pubs which had shown live Premier League matches contrary to the agreement that the Premier League had with Sky Broadcasting to enable live matches to

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be shown by Sky Broadcasting exclusively.

Mr and Mrs Crawford were at the time Licensees of the Railway Inn and had as a result of investigations by MTS been issued with a summons in respect of the unauthorised screening of Premier League matches via a satellite system.

A fundamental issue arose with the prosecution by MTS. It transpired that the gentleman responsible for attending the Magistrates’ Court to obtain the summons for prosecutions had no ‘rights of audience’ before the Magistrates. The gentleman may have described himself as Prosecutions Director of Media Protection Services Ltd, however it was discovered that he was not a solicitor or a legal executive who could have acted as a private prosecutor and present information to the Magistrates to request a summons be issued. (Solicitors amongst others enjoy ‘rights of audience’ in the Magistrates’ Court. The Prosecutions Director didn’t have the necessary qualification to lay the evidence before the Court).

It therefore followed that any summons issued following the laying of the information by the gentleman before the Court must be dismissed.

There was also a further flaw which arose in respect of MPS. They claimed on their website that they were the prosecutions body for the Premier League Ltd. MPS had in fact been engaged by the Football Association Premier League (FAPL) and MPS’ claims that they represented Premier League Ltd were incorrect. Premier League Ltd is a totally different company with routes in Scotland and who (not surprisingly) had nothing to do with the proceedings.

I have always believed that once in the hole stop digging, as matters only become more complicated. Certainly MPS had (unwittingly I believe) dug the hole and continued to dig. The net result was that the summons issued to Mr and Mrs Crawford (the test case which found its way into the

High Court) for showing Premier League matches using an Albanian transmitter was dismissed.

A victory for Mr and Mrs Crawford. Or – again – was it?

We now have to fast forward to 2014. At the beginning of the New Year, new prosecutions were announced against licensees in South Wales. I do not think South Wales was particularly singled out for special treatment but was identified as a ‘hot spot’ for televised football matches not using the Sky or BT transmitters. The prosecutions were not initiated by Sky Broadcasting or MPS but by the Premier League themselves.

As we are all aware, both Sky Sport and BT Sport are the exclusive platform for showing live Premier matches on a Saturday afternoon.

I remember thinking at the time of the grant of the licences that the financial figures quoted for the exclusivity were significant. (I think I called them telephone numbers they were so large). Protection of the interests of the two broadcasters would be pivotal, therefore, if there was to be any return on their investment.

If enquiries revealed that there were unauthorised transmissions of the Premier League matches, those responsible were given the opportunity to take out a subscription to screen the matches or cease showing them. In this respect a warning had been issued so no licensee could be in any doubt about their position regarding the screening of the matches.

Ignoring the threat of prosecution for using a foreign satellite card amounted to a gross folly on the part of the licensee. The operator of the Rhyddings Hotel in Swansea continued to ignore the requirement to obtain a subscription or cease the televised Premier League matches. Not surprisingly he ended up in the High Court, his defence (claimed the Counsel for the Premier League) had ‘no realistic prospect of success’.

He had claimed amongst other things that European law allowed him to use the services of a European company to provide the same services that were exclusively provided by both Sky and BT on a Saturday afternoon.

As reported in last month’s issue, the defendant was ordered to pay £65,000 in legal costs pending the final assessment of what is owed. The Judgment decided there was an infringement to copyright held by the Premier League. The Judgment went to say that ‘only Sky Sports and BT Sport are authorised to show Premier League football in pubs in the UK and legitimate commercial subscriptions for use in pubs [and clubs] can be obtained from them’.

I believe this effectively closes the door on foreign satellite use to circumvent the legitimate aspirations of the broadcasters to show the matches exclusively.

Pyrrhic victories seldom win wars and at least two of the victories talked about in this article were clearly that.

If you wish to fill your club with people on a Saturday afternoon to watch Premier League football matches, do ensure that an appropriate subscription with one of the legitimate broadcasters is obtained. It is now only a matter of time until enforcement catches the miscreants.

I have also heard in many cases that the detection of the offence is not by the companies employed to investigate the crime but by neighbouring licensees, who have paid legitimately to fund their Saturday afternoon audiences and who get upset when neighbours do not have legitimate subscriptions yet enjoy the same rewards.

”

Further information on this subject can be obtained from Nick Walton on 0115 9538 500 or n.walton@popall.co.uk

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building the business – gaming

GAMING – HMRC DEMANDS VAT REPAYMENTS Bad new comes for clubs as HM Revenue and Customs (HMRC) begins to ask for repayment of claims made under the Rank plc case (also known as Linneweber). Rank has asked for the right to appeal. While we await a decision, clubs should focus on maximising revenues from their club machines. Dransfields’ MD Chris Haley explains.

“

Claims for VAT repayments were made by clubs (no doubt by many of you reading this will have gone through that process) and other organisations following a legal challenge mounted by Rank plc arguing that income from all types of gaming machines should be taxed in the same way.

They based their arguments around machines that were constructed differently to the gaming machines typically found in clubs and pubs.

These machines had a Random Number Generator (which drives the gambling elements in the machine) held externally to the machine and Rank argued that it was, therefore, not part of the machine.

If it was not part of the machine and the results of gambling were therefore not determined BY the machine, then the income was exempt from VAT. The Tribunal agreed with Rank plc but HMRC raised several

Back to basics and top tips There are certain basic things that clubs can do to make machines appealing to players.

• Members’ input – Find out your members’ likes and dislikes on game features before choosing new machines for the club.

• Know your machines – Take some time to get to know how they play so that you can answer any questions your members have.

• Shout about it – Sounds obvious, but make sure you let members know when a new machine is installed.

• Maximum impact – Siting is key. Ask your supplier to help identify the best position for the machine.

• Keep it clean – Make sure the machine is switched on throughout opening times and keep it clean with a quick polish every day. (Do not clean monitors with a wet cloth as this can damage them.)

• Refill machines – A machine needs £1 coins to pay out prizes and to keep the note acceptor in working order. If the hopper level of the machine falls below £100 then the note acceptor switches off and will not accept notes.

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Appeals and in the latest one at the Court of Appeal unfortunately decided in favour of HMRC. What this means is that all those taxpayers that made successful claims for repayment of VAT on their gaming machine income based on the earlier Rank plc victory will now have to repay this money. However, all is not lost yet, as Rank plc has sought leave to appeal to the Supreme Court. If they win there, then HMRC will have to give all the money back again!

What should clubs do?

While we wait to hear whether Rank plc is granted the right to appeal, clubs do not need to take any action until they receive a letter from HMRC requesting repayment of the claim.

If they do not have funds to repay when this letter arrives, then they may make a hardship application requesting an extended period of time over which to repay the funds.

IMPORTANT NOTE This case does not have any bearing on the Category B3A machines.

Any refunds of VAT or licence duty received in respect of these machines is safe, and they remain free from all forms of taxation including Machine Licence Duty.

• Club Mirror will keep you up-to-date with developments as they occur. www.clubmirror.com

”

Making the most of club machines Now more than ever clubs need to maximise the returns from their machines (whilst of course ensuring that they have safeguards in place to assist any person experiencing problems with their gambling).

High jackpot gaming machines have always been a popular feature of club life. Now, with the new higher £400 jackpot that has recently been introduced, players have more variety in the kinds of games that they can play.

Too complicated?

This is a complaint that we have often heard from clubs and over the years. We have tried to influence manufacturers to make them less so. The problem has traditionally been that pubs outnumber clubs, so the design of machines has reflected this. As pub machines became ever more complex, so did club machines.

For this reason, Dransfields introduced the Category B3A lottery machines to clubs, reversing this trend. These games are all simple play ‘win or lose’ and as such appeal to a wider audience of members.

New jackpots, new thinking Since the new jackpots have been brought in, manufacturers have begun to produce compendiums of games designed to appeal to all kinds of players. There are simple ‘win or lose’ slot games, card games, roulette-style games as well as the more complicated feature-style games, all available on the one machine. Of course this does not mean that reel machines will completely disappear, it’s just that with digital gaming machines there are more opportunities to improve on games design and offer more choice to players.

Payout problems ‘noted’ The new jackpots have also forced a rethink on payout

Jackpots have been raised to £400

mechanisms. Winning £400 and receiving it all in pound coins is somewhat impractical for the player, which is why we have been introducing banknote payout to machines so that some or all of the prize can be paid out in notes.

Gambling Act 2005 compliance Clubs must ensure that they comply with the Gambling Act 2005 and the Codes of Practice regarding machines.

The gaming machine supplier should always ensure that the machine displays the required notices such as no under 18s to play and the help available if a player is experiencing problems with their gambling.

CONTACT DETAILS Chris Haley, Managing Director Dransfield Novelty Company Limited Dransfield House, Mill Street, Leeds LS9 8BP • t. 0113 244 4555 • e. enquiries@dransfields.com • www.dransfields.com

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WHERE?

STAND OUT FROM THE CROWD The 2014 Club Association Lunch takes place on 20 November at the Palace Hotel, Manchester.

Club officials are invited to join us at the 2014 Club Association Lunch.

For more information on this complimentary lunch and networking event, contact info@clubmirror.com

Palace Hotel, Oxford Road, Manchester M60 7HA

WHEN? 12.30, 20 November, 2014

HOW? Contact info@clubmirror.com to secure your association tickets* *Only 100 tickets are available to this exclusive event. Book early to avoid disappointment.

As the UK’s leading brewer of Premium Cask & Bottled Ale* we are here to help you profit from the best performing category of beer in the On Trade • 19 cask beers permanently available and over 50 seasonal beers throughout the UK from our five regional breweries and seven brand families • A diverse portfolio with appeal for all types of drinkers to deliver a balanced range of ‘tried & trusted’ and ‘discovery’ cask beers for any bar • Unique fastcask innovation delivering cask beer that drops bright immediately – easier to store, handle and always available for sale ™

• In outlet support from over 30 Beer Quality Technicians nationwide • National distribution & logistics support from our 12 regional depots & breweries

All backed up by our dedicated team of Customer Service Advisors and your own personal Business Development Manager

Call us on 0808 178 1351 or visit www.marstons.co.uk

* CGA Strategy & Symphony IRI June 2012

drinks report – cask ale

THE CASK REPORT There are now over 5,500 cask ales brewed and served in the UK according to CAMRA. With all this variety and investment, just how do clubs maximise the interest in this unique on-trade offering?

ask ale continues to grow its share of the total ontrade beer and ale market. Volumes have declined, however, with the year to July 2013 showing a down-turn of 2.3%. For the sake of context, the total beer market saw a drop of 2.9% in the same period, with lager helping to stem the tide thanks to hot weather; it posted an increase of 24.2% in July 2013 versus July 2012.

Nevertheless, despite this dip in volume, cask has grown in value thanks to price increases and in 2012, was up 3% on the previous year, valued at £1.7bn, according to the 2013-2014 Cask Report.

On the face of it, statistics such as ‘47% of all drinkers agree that they drink less now than they did a year ago’ give little room for encouragement. The good news, however, is that only 20% of cask ale drinkers say they are drinking less of it compared to a year ago, and 24% of

C

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them say they are drinking more than they did over the same period. Why? According to the Report the reasons stated for this are that: • They believe there is a better range of cask beers available (36%) • That it tastes better than other drinks (35%) • That is better quality than other drinks (33%) • That cask is more widely available than it used to be (32%).

Distribution has indeed increased, with penetration put at almost 60%. London accounts for the majority of this volume (20%) followed by Central (16%) and Yorkshire and Anglia, both at 13%, testament to the welcome that cask is receiving across the regions.

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drinks report – cask ale

THE CASK ALE DRINKER There are up to eight million cask ale drinkers in the UK. So who is the ‘typical’ ale drinker? And does such a thing actually exist? According to the Cask Report 2013/2014, while most cask drinkers are older males, there is renewed interest from women and younger people.

Demographics • 69% of men have tried cask ale, and 34% of women. Of those who have tried it, 84% say they drink it at some point • Nearly 20% of real ale drinkers tried it for the first time in the last 4 years – cask is clearly recruiting new drinkers • Cask ale appeals to all ages, with 20% of cask drinkers aged under 35 - only fractionally lower than the percentage for beer as a whole (21%) • 58% of all cask drinkers tried it for the first time when they were under 25 years old • Licensees perceive that the audience for cask is widening – attracting more younger people and more women • Cask drinkers are affluent, educated and have money to spend – 68% are social grade ABC1 and 60% earn more than the national average wage

Lifestyle and attitudes • Cask drinkers take an active interest in the world, read widely and like to try new things • They are more than twice as likely as other people to agree that it’s worth paying more for a good pint of beer • They enjoy a broader interest in food and drink • For most people, cask is an occasional drink • 84% of people who have ever tried cask claim to drink it now, but of these 45% say they only drink it rarely • There has been an increase in the number of people who claim to drink it ‘often’ and for whom cask is their favourite drink • Apart from the hardcore real ale fans, for most people the choice to buy a pint of cask relates to specific occasions.

“While most cask drinkers are older males, cask is seeing renewed interest from women and younger people, and is now firmly established as a drink for all ages.“ Cask Report 2013/2014

Great Britain Cask and Beer stockists* Sports and social clubs take the number two position in terms of both cask and beer sales**.

CASK ALE STOCKISTS

BEER STOCKISTS

1.

Wet-led pubs - 21,925

Wet-led pubs - 29,107

2.

Sports & social clubs - 16,495

Sports & social clubs - 27,625

3.

Circuit pubs - 8,503

Circuit pubs - 12,256

4.

Dry-led pubs - 6,204

Hotels - 7,259

5.

Hotels - 3,671

Dry-led pubs - 6,923

6.

Branded food pubs - 1,965

Branded food pubs - 2,010

*CGA - June 2012 **’Other’ as a sub-sector has been excluded

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drinks report – cask ale

BEGINNER’S GUIDE For clubs just starting out, the advice is don’t start with too many pumps - expand once your cask customers are fully committed and keen to try new styles and variants.

What to stock?

Cask’s success is being driven by curiosity on the part of the drinker; 25% of cask drinkers actively seek out new cask beers to try. At the same time, however, 20% of cask drinkers stick to the brands they like, only experimenting occasionally, while 14% only drink cask if their favourite brands is on. Range is therefore all important, and to please a broad audience a mix of new and familiar is a must.

The range is of course just a starting point. How the ales are kept, served and promoted are vital to the success of cask at the bar. The Cask Report 2013/2014 offers the following advice.

• Training – Learn about beer styles and ABVs and then pass it onto your staff. Many bar staff coming to cask ale for the first time are indifferent towards it to begin with, but find they become genuinely passionate about it as they learn more! Find out about external training open to you from a variety of bodies including breweries, the BII, Cask Marque and the Beer Academy.

• Glassware - Correct branded glassware is important; 59% of cask ale drinkers would prefer to see it in a branded glass.

• Cellar temperature – This should be kept between 11 and 13 degrees Celsius.

TOP 10 TIPS Cask Marque offers the following top tips for keeping real ale at its peak: 1.

Beer when delivered must be kept in a cold store or cellar and not left in direct sunlight

2.

Maintain cellar temperature between 11°-13°C

3.

Install temperature controlled equipment from cellar to bar

4.

The cellar must be kept spotlessly clean

5.

Monitor closely stock rotation and selling dates and allow time for the beer to condition before serving

• Accept wastage – Yield from a barrel of cask ale will be lower than that for lager or keg beer. Taking old, tired beers off sale, offering Try Before You Buy samples, and not serving the dregs of a cask may all reduce yield, but all add to your reputation for quality and will improve profitability in the long term.

6.

Clean the beer lines at least every seven days and keep records for health and safety purposes

7.

Train staff on how to serve a pint ensuring good presentation and less wastage

8.

Ensure your glass washer leaves no film on the glasses as this will damage head retention

• Balanced mix – Look for a balanced mix across the range.

Think about variety in terms of familiar and unfamiliar brands, local versus ‘exotic’, far away beers, a mix of style, colour and ABV.

9.

Do not have too many beers on sale as beer when broached must be sold within three days

• Line cleaning – This is essential and ideally water should be pulled through lines every time a barrel is changed. At a minimum, lines should be cleaned thoroughly once a week.

10. At closing time always insert a hard peg unless using an auto cask breather

BEER STYLES Mild Mild is one of the most traditional beer styles. Usually dark brown in colour, due to the use of well-roasted malts or barley it is less hopped than bitters and often has a chocolatety character with nutty and burnt flavours. Mild is one of, if not the, oldest beer styles in the country. Until the 15th century, ale and mead were the major British brews, both made without hops.

Hops were introduced from Holland, France and Germany after this time. This also started the trend on reducing the gravity of ale, as the Hop is also a preservative, and beers had to be brewed very strongly to try to help preserve them. The hop also started the rapid decline of mead, which is only made in a very few places today.

Bitter Bitters developed towards the end of the 19th century as brewers began to produce beers that could be served after only a few days storage in cellars. Bitters grew out of Pale Ale but were usually deep bronze to copper

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in colour due to the use of slightly darker crystal malts. Best is a stronger version of Bitter, but there is considerable crossover. Bitter falls into the 3.4% to 3.9% band, with Best Bitter 4% upwards. With ordinary Bitter, look for a spicy, peppery and grassy hop character, a powerful bitterness, tangy fruit and juicy and nutty malt. With Best and Strong Bitters, malt and fruit character will tend to dominate but hop aroma and bitterness are still crucial to the style, often achieved by ‘late hopping’ in the brewery or adding hops to casks as they leave for delivery.

Golden Ales This new style of pale, well-hopped and quenching beer developed in the 1980s as independent brewers attempted to win younger drinkers from heavilypromoted lager brands. The hallmark will be the biscuity and juicy malt character derived from pale malts, underscored by tart citrus fruit and peppery hops, often with the addition of hints of vanilla and cornflour. Golden ales are pale amber, gold, yellow or

straw coloured and above all, such beers are quenching and served cool.

Pale Ale or IPA India Pale Ale changed the face of brewing early in the 19th century. The new technologies of the Industrial Revolution enabled brewers to use pale malts to fashion beers that were genuinely golden or pale bronze in colour. First brewed in London and Burtonon-Trent for the colonial market, IPAs were strong in alcohol and high in hops: the preservative character of the hops helped keep the beers in good condition during long sea journeys. Beers with less alcohol and hops were developed for the domestic market and were known as Pale Ale. Look for juicy malt, citrus fruit and a big spicy, peppery bitter hop character, with strengths of 4% upwards.

Porter & Stout Porter was a London style that turned the brewing industry upside down early in the 18th century. It was

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Fact o r s t h at bui l d con f i d e n c e. . o Beers available that you know and MARSTON’S SERVICE INITIATIVES TO DRIVE SALES 1. Try before you buy This is the most effective sales tactic used by cask specialist retailers and is the best way to reassure drinkers of making the right purchase decision and encouraging trial with non-cask drinkers.

2. Beer platters and menus 1

⁄3 of pint beer platters (or racks) are an effective way of allowing drinkers to sample a wider range of your beers and can also be used to differentiate your food service with a link to different courses. Beer menus can also be used to communicate your full range of cask and bottled ales.

3. Get customers involved in selecting ales

trust - 49% o Friend’- s47%recommendation/word of mouth o Staff knowledge - 30% o A thseignibarficant- number of handpul l s on 31% o Venuefestriveagulls a-rly 28%runs cask beer o Presence in a guide - 25% o Cask Marque Plaque - 23% o Cask ale communication - 21% Source: Marston’s Drinker Survey, August 2012. Base 577 drinkers

Share the range of guest ales available with your regulars and ask them to vote for the ones they’d like to try.

Introducing a feedback/rating system on guest beers is a good way of identifying those that could work on a more regular rotation. This can be a good source of new content for social media platforms to encourage member interaction and drive footfall.

4. Bespoke glassware Using bespoke/co-branded glassware, or different style of cask glassware (such as dimpled tankards) adds a point of difference and signals your commitment. Smaller glassware sizes are also less intimidating when encouraging more female and ‘occasionalist’ drinkers.

a dark brown beer – 19th-century versions became jet black – that was originally a blend of brown ale, pale ale and ‘stale’ or well-matured ale. It acquired the name Porter as a result of its popularity among London’s street-market workers. At the time, a generic term for the strongest or stoutest beer in a brewery was stout. The strongest versions of Porter were known as Stout Porter, reduced over the years to simply Stout. Such vast quantities of Porter and Stout flooded into Ireland from London and Bristol that a Dublin brewer named Arthur Guinness decided to fashion his own interpretation of the style. The beers were strong – 6% for Porter, 7% or 8% for Stout.

Guinness in Dublin blended some unmalted roasted barley and in so doing produced a style known as Dry Irish Stout. Restrictions on making roasted malts in Britain during World War One led to the demise of Porter and Stout and left the market to the Irish.

Porters are complex in flavour, range from 4% to 6.5% and are typically black or dark brown; the darkness comes from the use of dark malts unlike stouts which use roasted malted barley. Stouts can be dry or sweet and range from 4% to 8% ABV.

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Barley Wine Barley Wine is a style that dates from the 18th and 19th centuries when England was often at war with France and it was the duty of patriots, usually from the upper classes, to drink ale rather than Claret. Many micro-brewers now produce their interpretations of the style. Expect massive sweet malt and ripe fruit of the pear drop, orange and lemon type, with darker fruits, chocolate and coffee if darker malts are used. Hop rates are generous and produce bitterness and peppery, grassy and floral notes.

Old Ale Old Ale recalls the type of beer brewed before the Industrial Revolution, stored for months or even years in unlined wooden vessels known as tuns. The beer would pick up some lactic sourness as a result of wild yeasts, lactobacilli and tannins in the wood. The result was a beer dubbed ‘stale’ by drinkers: it was one of the components of the early, blended Porters. Old Ale can be pale and burst with lush sappy malt, tart fruit and spicy hop notes. Darker versions will have a more profound malt character with powerful hints of roasted grain, dark fruit, polished leather and fresh tobacco.

The hallmark of the style remains a lengthy period of maturation, often in bottle rather than bulk vessels.

Old Ales typically range from 4% to 6.5%.

Scottish Beers Historically Scottish beers tend to be darker, sweeter and less heavily hopped than English and Welsh ales: a cold climate demands warming beers. But many of the new craft breweries produce beers lighter in colour and with generous hop rates. The traditional, classic styles are Light, low in strength and so-called even when dark in colour, also known as 60/-, Heavy or 70/-, Export or 80/- and a strong Wee Heavy, similar to a barley wine, and also labelled 90/-.

Light Bitters Light bitters – generally meaning low gravity or low strength – tend to be lighter in colour than stronger bitters. Originally these beers were most prevalent in the West Country where they were colloquially known as Boy’s Bitters.

• Descriptions courtesy of CAMRA.

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drinks report – cask ale

KEEPING IT REAL

Tapping into cask aficionados and untapping the adventurous spirit of first timers provides clubs with a unique platform to impress old members and attract in new ones – all while making money at the same time. Enter the beer festival!

eer festivals are pushing their way into club calendars as the growing interest in cask ale comes to a head.

Like any event, however, careful organisation and planning is necessary; an unthought-out profit generating idea can soon turn into a costly exercise.

B

Items to be considered include: • Date – what month? Are you prepared for all weather conditions?

• How long should the beer festival last?

• Do you need any special licence?

• How large is the event - how many beers? How many people are expected?

• Who is your target market? Are you attracting families etc?

• What equipment do you need for dispense and cooling?

• Do you need to provide any catering and entertainment?

• What are your staff requirements?

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• Set up an action plan with deadlines.

• Budget for sales and costs.

How many beers are you going to put on sale?

The number of beers you plan to put on is crucial given that any unsold beers will be costly. Eight beers mean you have to sell 576 pints. At two pints per person, that means you need to cater for over 200 people over the duration of the festival. Can you accommodate them?

Enlist the support of members in promoting the festival to guests. Inform your local paper and CAMRA branch of the activity. This will encourage local interest - a useful tool if you’re recruiting for new members.

Where possible, sell tickets in advance. If an entry fee isn’t appropriate (or possible, due to club rules) look at a discounted redemption price per pint. Ask members which beers they would like to be included.

Your suppliers will be an important part of your success.

Having your beers stillaged correctly is vital, and most importantly in the summer, serving the beers cool at between 11°C and 13°C (i.e. cellar temperature) is a must.

Invite local brewers to host ‘slots’ where they can present their own beers, explain their provenance and do tutored tastings.

Food available?

On the day, ensure staff are well briefed with the information on all the beers and run a beer competition to involve members. Although you are focusing on beer, ensure there’s plenty of food available; beer creates a good appetite and another opportunity to sell.

After the event, have a review meeting. Did you achieve what you set out to do? Have you made the profit you envisaged? What could you do better next time? Canvas the opinion of your members. You can bet they’ll offer their honest opinions!

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TOP TIPS 1. CHECK LEGAL REQUIREMENTS Contact the local licensing officer and arrange alternative alcohol and music licenses where applicable.

2. DECIDE ON THE DATE Try to tie in with other suitable dates e.g. bank holidays, The Ashes Series, Rugby Six Nations, local carnivals or national holidays. If it’s inside how will this impact on your existing trade? If outside will it rain and get muddy? Think of electrical supplies, lighting, tents, noise, and security, 3. BOOK YOUR EQUIPMENT IN PLENTY OF TIME 4. CHOOSE YOUR BEERS Ask your locals for their favourites and try to get as wide a range as possible. This is your chance to educate people.

5. OFFER FOOD Keep it simple or go wild, either way this adds to profit and fills empty tummies.

6. INVOLVE EVERYONE - NOT JUST ALE FANS Cater for all tastes, soft drinks and snacks for the kids, wine and lager for non-beer lovers.

November 20, 2014

7. ARRANGE A COMPETITION Have a vote on the beer of the festival. It’s fun and gives people a sense of ownership.

8. OFFER FREE TASTER SESSIONS This encourages sales; non-beer drinkers will try before they buy. Have some tasting notes; ask people to add their own.

9. ADVERTISE YOUR EVENT Get hold of the local paper; this is a newsworthy event! Get a taxi firm to sponsor it and offer cheap lifts home. Posters, word of mouth, web site announcements, any way you can think of - get the whole community involved and create a real buzz.

10. ENJOY THE EVENT This is a great chance to increase sales and show off to the neighbourhood. Get it right and you will be the toast of the town. Next year could be bigger and better.

STOP PRESS Club Mirror’s Hail the Ale Beer Festival takes place on November 20. Turn to the next page for details. www.clubmirror.com

CONTACT INFORMATION • CAMRA – www.camra.org.uk t: 01727 867 201 e: camra@camra.org.uk • Cask Marque – www.cask-marque.co.uk t: 01206 752212. e: paul@nunny.fsbusiness.co.uk; annabel@cask-marque.co.uk

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building the business – beer festival

HAIL THE ALE AT THE CLUB AWARDS Club Mirror invites you and your club colleagues to sample traditional ales, award-winning brews and new kids on the block, all stored and served to perfection with the help of CAMRA. And - of course - it’s all free.

Doing anything on November 20? Then keep it free and join us at Club Mirror’s Hail the Ale Beer Festival.

“This is our 6th Beer Festival in Manchester,” says Club Mirror’s Sean Ferris.

“We’re inviting readers to come along and sample this year’s real ales, and to discuss storage and service with

FREE TO CLUBS!

brewers and with the experts from CAMRA.” Last year saw clubs sampling over 20 ales, from old favourites to new brews.

So to find out what’s at this year’s festival, come and join us. Fill in the form overleaf or email us on: info@clubmirror.com.

WHEN: Thursday, November 20, 2-5pm WHERE: Copper Face Jacks, within the Palace Hotel, Oxford Road, Manchester, M60 7HA

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BOX STREAM BREWERY • TUNNEL VISION • 4.2% ABV

• HARVEST PALE • 3.8 % ABV

A hand crafted, well rounded light amber ale. Full of character; clean, with a slight bitterness on the palate.

The Supreme Champion Beer of Britain 2010, a pale ale, well balanced with a pleasant citrus aroma and long lasting crisp and pleasant bitterness, derived from a special blend of American hops.

HOOK NORTON BREWEY

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CASTLE ROCK BREWERY

JW LEES

• LION • 4.0 % ABV

• MANCHESTER PALE ALE • 3.7 % ABV

A perfectly balanced bronze beer, full of fruit flavours and aromas. Complex yet refreshing, Lion has a long bittersweet finish.

A real refreshing alternative, MPA is a golden ale made from all British malt, Liberty and Mount Hood hops.

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building the business – beer festival MARSTON’S BEER COMPANY • CUMBERLAND ALE • 4.0% ABV

• EPA • 3.6% ABV

Made using specially malted Maris Otter barley. Decidedly fruity, with a crisp finish and attractive golden hue.

EPA is a refreshing, lighter blonde ale with subtle citrus flavours and a delicate bitter aftertaste.

MARSTON’S BEER COMPANY

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ROBINSONS

• MARSTON’S PEDIGREE • 4.5% ABV

• DIZZY BLONDE • 3.8% ABV

A dry hop aroma with a full range of complex flavours. The melding of nut, fruit and winey flavours create a smooth, satisfying drink.

Inspired by our colonial friends across the pond, this is a vibrant golden ale with a distinctive wild aromatic invigorating hop.

SHEPHERD NEAME

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MARSTON’S BEER COMPANY

ST AUSTELL BREWERY

• SPITFIRE • 4.2% ABV

• TRIBUTE • 4.2% ABV

Generous aromas of tangy malt, soft raisins and sweet oranges, freshened by the floral grassy notes of three Kent-grown hop varieties.

A bronze coloured English bitter, with a rich aroma of biscuit malt and tart citrus fruit from the Willamette hops.

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TETLEY’S

TETLEY’S • TETLEY’S CASK • 3.7 % ABV

• TETLEY’S GOLD • 4.1 % ABV

This classic amber session bitter has roasted caramel bitter sweetness, balanced with distinctly aromatic smooth hoppy flavours and a lingering dry, bitter finish.

A glorious, gleaming beer with an intriguing blend of cutting-edge hop varieties which combine to give a sprightly quenching citrus character.

THWAITES

TETLEY’S • CHRISTMAS CRACKER • 4.3% ABV

• WAINWRIGHT • 4.1 % ABV

Christmas Cracker’s wintry warmth delivers a complex, rich and satisfying ale for the Festive Season, with a subtle suggestion of vanilla and a delicate hop aroma.

Wainwright is a refreshing golden ale with subtle sweetness and delicate citrus fruity overtones.

REGISTRATION AND BOOKING FORM NAME: ______________________________________________________________

BEER FESTIVAL (FREE TO CLUBS) • I would like to attend the Hail the Ale Beer festival

■

• I will attend on my own ■ CLUB NAME AND ADDRESS: _____________________________________________

____________________________________________________________________

____________________________________________________________________

CONTACT TELEPHONE NUMBER: _________________________________________

EMAIL ADDRESS: ______________________________________________________

www.clubmirror.com

• I would like to bring colleagues

■

Up to 3 _____

Other (please state) ______

3 - 5 _____

SEND COMPLETED FORM TO CLUB MIRROR:

BY FAX: 01753 272021

BY POST: Beer Festival, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY EMAIL: info@clubmirror.com CALL: 01753 272022

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building the business – insurance

BUYER’S GUIDE – INSURE FOR ALL YOU’RE WORTH Identifying the insurance you need and how to buy it cost-effectively can be time consuming.

The following buyers guide is designed to help you avoid potential pitfalls and speed up the process at the same time. boilers to be inspected regularly. (Your insurer will be able to advise on this and possibly arrange for the tests for you.).

he type and amount of insurance cover needed varies from club to club. Some clubs may choose to buy limited insurance and take on more of the risk themselves should disaster strike, while others may veer towards the other end of the spectrum, insuring for all they’re worth.

Whichever path you chose, there are many unifying principals to take into consideration. These include legal and contractual obligations, balance sheet /profit and loss protection and employee benefit /protection of employee assets.

T

Where do you start?

The starting point is to identify what risks the club faces and the extent of these risks to the health of the club. How serious would each risk be? How likely are they to happen?

Some, for example, may be acceptable and manageable risks and not worth covering.

When you’ve assessed your own risks, it’s a case of putting the right control measures in place to minimise these risks. This exercise can affect the insurance payments you’ll pay. If you can show you have in place a proper risk management programme your insurance company may charge you less because they can see that you have taken steps to minimise potential claims. Remember that your insurer is as keen to avoid a claim as you are, so many companies will provide you with advice on risk management. This may include a survey of the premises, for example, or advice on health and safety.

Types of Insurance Policies Legal and Contractual Obligations Certain insurance policies because are required by law, notably Employers’ Liability.

• Employers’ Liability Insurance – This covers the club to meet the cost of compensation claims (and the associated legal fees) from employees who are injured or become ill at work through the fault of the employer. If there has been an injury, then investigate additional actions that should be taken to prevent a recurrence. (You will need to comply with all statutory duties, including reporting of the injury to the appropriate authorities. Do not admit liability, however.)

• Public Liability – Covering members of the public or customers coming onto club premises, this will cover any award of damages, cover related legal fees, costs and expenses.

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Employee Benefit/Protection of Employee Assets • Insurance – Providing injury, illness or death insurance to staff is a benefit and can include Life, Critical Illness, Income Protection, Private Medical, Permanent Health, Personal Accident and Travel.

• Directors’ and Officers’ Liability – Directors and officers may be held responsible for a range of issues, including fraud, negligence and health and safety. This insurance pays the cost of defending lawsuits and any awarded compensation.

Balance Sheet / Profit and Loss Protection This is for covering events which would seriously impact on club business – for example loss of property or plant (e.g.: grounds maintenance machinery).

• Business Premises – Threats to the club premises could include flood, fire, malicious damage and explosions.

• Contents Insurance – Business Premises insurance only covers the actual building/s so you need to assess contents and decide on whether you want to pay the premium for ‘replace as new’ cover, or a smaller premium where the insurer takes wear and tear into account (and pays out less).

• Business Interruption – Business Interruption protects cash flow disruption and insures against loss of profit from, for example, fire damage closing the club.

• Assets Protection – Depending on the size and nature of your club, you may want to consider specialist protection on certain aspects of the club business – for example, for loss of money or stock through staff dishonesty and/or theft, or specialist coverage for machinery and computers.

• If the club has its own vehicles, any vehicle used on the road or other public place must have Third-Party Motor insurance.

It is worth noting here that it is a legal requirement for some types of machinery such as lifting equipment and

Appointing a broker If you decide to use a broker to find your next insurer, be aware that they may keep a percentage of your premium (termed ‘brokerage’). They may also receive an additional commission from the insurers. Ask them about this – it’s your legal right to do so – so that you can be confident the advice is impartial and sound.

Ask them what experience they have in the club/licensed leisure sector, and what references and testimonials they can offer. Also, ask what help they’ll provide if/when you do make a claim and ask them what Professional Indemnity or Errors and Omissions insurance they have in place, so that if their advice is proved wrong, there is the possibility of compensation for the club.

Choice of insurance company Prompt payment of a claim is high on the priority list, so the financial strength of the insurance company is very important. The UK insurance market is regulated by the Financial Services Authority (FSA) and is divided into three types: • Commercial insurance companies – offering a broad range of covers.

• Mutual insurers – usually specific to a specific sector.

• The Lloyd’s market – generally more specialised risks.

Losses and claims Legally, it is up to the club to prove that there is a valid claim under the policy, so as soon as you become aware of an incident (injury, accident, loss or damage to assets etc) report it immediately.

Write down as many details as possible and take photos where possible.

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building the business – insurance The insurer will probably appoint a loss adjuster to negotiate the settlement. The loss adjuster must remain impartial and will advise on what you need to do next – including what work you can go ahead with straight away and who you should contact to make this happen. They will mediate between you and the insurer regarding how much settlement will be made.

If you’re unhappy with the loss adjuster’s conclusions and the insurance company’s offer, then you need to appoint a loss assessor or claim assessor. It may be that the assessor earns their fee by taking a percentage of the successful claim (do check) so you’ll need to balance their costs against what you are claiming. (Sometimes the cost of a loss assessor may be recoverable under the terms of your insurance policy.) For very large claims, you could also get your accountant involved to prove the financial situation that the club finds itself in as a result of the specific incident/disaster.

Insurance contracts The insurance policy should explain the terms and conditions of the contract simply and clearly. It should be issued before the start date and provide evidence of insurance cover and a separate schedule is usually attached to the policy with more detail. The contract will be based on the information provided to the insurer by the club, so you need to be as accurate as possible. Otherwise the insurer may have the right to deny coverage and refuse to pay claims. Needless to say – but we’ll say it anyway! – do read the small print.

If disaster does strike, you will only have cover if the policy specified that particular circumstance.

An ‘All Risks’ policy could cover everything you need, but read the exclusions very carefully and make sure that they’re acceptable.

You will need to: • Complete the proposal form and disclose all ‘material facts’.

• Review the policy wording carefully.

• Check the documents are complete and keep them safe; keep copies off-site so you can access them quickly.

• Pay on time (this may be part of their terms and conditions and could invalidate any claim).

• Notify the insurer of any changes to the material facts (e.g.: you’ve built an extension, increased the payroll etc).

• Continue to monitor the changing insurance needs of the club.

FOR MORE INFORMATION • Association of Insurance and Risk Managers (AIRMIC) www.airmic.com • Association of British Insurers (ABI) www.abi.org.uk • British Insurance Brokers Association (BIBA) www.biba.org.uk • Financial Services Authority (FSA) www.fsa.gov.uk • Institute of Risk Management (IRM) www.theirm.org

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JARGON BUSTER

Like every industry, the insurance fraternity has its own language when it comes to contracts and policies. This Jargon buster should help explain some of the most common phrases.

VIS MAJOR (ACT OF GOD) Nugent v Smith (1876) “Natural causes directly and exclusively without human intervention and that could not have been prevented by any amount of foresight and pains and care reasonably to have been expected”.

ADDENDUM A document setting out agreed alterations to an insurance contract. (See also endorsement).

ADDITIONAL PREMIUM A further premium payable by the insured as a result of policy amendment, that may have increased the risk or changed the policy conditions or sum insured.

ADJUSTER One who investigates and assesses claims on behalf of insurers (claims adjuster or loss adjuster).

ADVANCE PROFITS INSURANCE Business interruption insurance of the expected profits of a new enterprise or an extension to an existing business.

AGGREGATE LIMIT OF INDEMNITY The maximum amount an insurer will pay under a policy in respect of all accumulated claims arising within a specified period of insurance.

profit organisations to protect against losses through unforeseen circumstances in return for the payment of a premium.

CANCELLATION Termination of a policy before it is due to expire. There may be a cancellation clause in a policy setting out the condition under which the policy may be cancelled by notice. The period of notice could be anything from 48 hours to 3 months. In most cases this will result in a return premium being paid by the insurer to the insured.

CLAIMS Injury or loss to the insured arising so as to cause liability to the insurer under a policy it has issued.

COMMERCIAL COMBINED INSURANCE A number of different commercial insurances put together as a single package.

COMMERCIAL INSURANCE Insurance for business firms, governmental units or nonprofit organisations to protect against losses through unforeseen circumstances in return for the payment of a premium.

COMMON LAW The common law consists of the ancient customs and usages of the land, which have been recognised by the courts and given the force of law. It is in itself a complex system of law, both civil and criminal, although it is greatly modified and extended by statute law and equity. It is unwritten, and has come down in the recorded judgements of judges who for hundreds of years have interpreted it.

COMMUNITY COMPANY An insurance company whose head office is in a member State of the European Economic Community.

CONCEALMENT Deliberate suppression by a proposer for insurance of a material fact relating to the risk, usually making the contract null and void.

ALL RISKS Term used to describe insurance against loss of or damage to property arising from any fortuitous cause except those that are specifically excluded.

CONSEQUENTIAL LOSS Insurance of loss following direct damage e.g. loss of profits; loss of use insurance.

ASSURANCE A term interchangeable with insurance but generally used in connection with life cover as assurance implies the certainty of an event and insurance the probability.

COVER NOTE A document issued to the insured confirming details of the insurance cover placed. Some cover notes are a legal requirement, e.g. motor.

AVERAGE A clause in insurance policies whereby, in the event of under-insurance, the claim paid out by the insurer is restricted to the same proportion of the loss as the sum insured under the policy bears to the total value of the insured item.

DEDUCTIBLE The specified amount a loss must exceed before a claim is payable. Only the amount which is in excess of the deductible is recoverable.

BUSINESS INSURANCE Insurance for business firms, governmental units or non-

DEFERRED PREMIUM The part of a premium which, following agreement with underwriters, is payable by installments, usually quarterly or half yearly.

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EMPLOYERS LIABILITY INSURANCE Insurance by employers in respect of their liability to employees for injury or disease arising out of and in the course of their employment. With some exemptions this insurance is compulsory in Great Britain, and can only be provided by an authorised insurer.

must have an interest in the insured item that is recognised at law whereby he benefits from its safety, well being or freedom from liability and would be prejudiced by its damage or the existence of liability. This is called the insurable interest and must exist at the time the policy is taken out and at the time of the loss.

ENDORSEMENT Documentary evidence of a change in the wording of or cover offered by an existing policy or qualification of wording if the policy is written on restricted terms. (See also Addendum).

INSURABLE VALUE The value of the insurable interest which the insured has in the insured occurrence or event. It is the amount to be paid out by the insurer (assuming full insurance) in the event of total loss or destruction of the item insured.

EXCESS The first portion of a loss or claim which is borne by the insured. An excess can be either voluntary to obtain premium benefit or imposed for underwriting reasons.

INSURANCE BROKER/INTERMEDIARY An insurance intermediary who advises his clients and arranges their insurances. Although he acts as the agent of his client, he is normally remunerated by a commission (brokerage) from the insurer. An insurance broker is a fulltime specialist with professional skills in handling insurance business. Since January 2005 intermediaries and brokers must be registered with, and regulated by the Financial Conduct Authority.

EXCLUSION A provision in a policy that excludes the insurer’s liability in certain circumstances or for specified types of loss.

EX-GRATIA PAYMENT A payment made by an insurer to a policyholder where there is no legal liability so to pay.

FIRST LOSS INSURANCE Insurance where the sum insured is accepted to be less than the value of the property but the insurer undertakes to pay claims up to the sum insured, without application of average.

GROSS PREMIUM A term normally applied to gross written premiums before deduction of brokerage and discounts.

HAZARD A physical or moral feature that introduces or increases the risk.

INCEPTION DATE The date from which, under the terms of a policy, an insurer is deemed to be at risk.

INCREASE IN COST OF WORKING Under a business interruption policy some cover is provided for additional expenditure incurred by the insured solely for the purpose of reducing the shortage in production following an insured event.

FINANCIAL OMBUDSMAN SERVICE A bureau established by major insurance companies to oversee the interests of policyholders whose complaints remain unsolved through normal company channels of communication. The service is available to all those holding personal cover with the insurers who have joined the scheme. The decision of the Ombudsman is binding on the insurer, although the insured may appeal to the court if he so wishes.

INSURANCE PREMIUM TAX The Finance Act 1994 introduced this new tax on most general insurance risks located in the UK. INSURED The person whose property is insured or in whose favour the policy is issued.

INSURER An insurance company or Lloyd’s underwriter who, in return for a consideration (a premium) agrees to make good in a manner laid down in the policy any loss or damage suffered by the person paying the premium as a result of some accident or occurrence.

LAPSE The non-renewal of a policy for any reason.

INDEMNITY A principle whereby the insurer seeks to place the insured in the same position after a loss as he occupied immediately before the loss (as far as possible).

LATENT DISEASE An illness which lies dormant for some years before manifesting itself.

INDEMNITY PERIOD Under a business interruption insurance the period during which cover is proved for disruption to the business following the occurrence of an insured peril.

LIMIT The insurer’s maximum liability under an insurance, which may be expressed ‘per accident’, ‘per event’, ‘per occurrence’, ‘per annum’, etc.

INSURABLE INTEREST For a contract of insurance to be valid the policyholder

LLOYD’S (OF LONDON) A Society, incorporated under Act of Parliament of 1871

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and known as the Corporation of Lloyd’s, which provides the premises a wide variety of services, administrative staff and other facilities to enable the Lloyds market to carry on insurance business efficiently.

LLOYD’S BROKER A broker approved by the Council of Lloyd’s and thereby entitled to enter the underwriting room at Lloyd’s and place business direct with underwriters. Lloyd’s brokers must meet the Council of Lloyd’s stringent requirements as to integrity and financial stability. They have to file annually with the Council of Lloyd’s a special accountant’s report concerning their financial position.

LOSS Another term for a claim.

LOSS ADJUSTER Independent qualified loss adjusters are used by Insurers for their experience and expertise necessary to carry out detailed and in some instances prolonged investigations of complex and large losses. Although the adjuster’s fees are invariably paid by the insurers he is an impartial professional person and makes his judgement on the amount to be paid in settlement solely on the basis of established market practice. It is his task to negotiate a settlement which is within the terms of the policy and equitable to both insured and insurer. Should he himself not be an expert in a particular discipline which is necessary or desirable to pursue his negotiations, he will consult or employ such an expert.

LOSS ASSESSOR: 1. In motor insurance, an engineer.

2. In other classes a person who, in return for a fee (usually a percentage of the amount claimed), acts for the claimant in negotiating the claim.

MATERIAL DAMAGE WARRANTY A warranty in a business interruption insurance policy stipulating that for the interruption insurance to become effective there must be a policy in force in respect of the material damage and a claim paid or admitted thereunder for such damage caused by an insured peril.

MATERIAL FACT Any fact which would influence the insurer in accepting or declining a risk or in fixing the premium or terms and conditions of the contract is material and must be disclosed by a proposer, or by the insurer to the insured.

NAME Another term for an underwriting member of Lloyd’s.

NEGLIGENCE Perhaps the most common form of tort. In Blyth v Birmingham Waterworks Co. (1856) it was defined as ‘the omission to do something which a reasonable man guided by those considerations which ordinarily regulate the conduct of human affairs would do, or doing something which a prudent and reasonable man would not do’. Gives rise to civil liability.

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building the business – insurance NET PREMIUMS Term variously used to mean gross premiums net of reinsurance premiums payable, or commission, brokerage, taxes, or any combination of these.

conditions. For Private Medical Insurance, you will not normally be covered for these conditions, but for Travel Insurance, the Insurer may be able to offer cover, sometimes for a higher premium.

NEW FOR OLD Where insurers agree to pay the cost of property lost or destroyed without deduction for depreciation.

PRODUCTS LIABILITY INSURANCE These policies cover the insured’s legal liability for bodily injury to persons, or loss of or damage to property caused by defects in goods (including containers) sold, supplied, erected, installed, repaired, treated, manufactured, and/or tested by the insured.

NO CLAIMS BONUS (OR DISCOUNT) A rebate of premium given to an insured person by an insurer where no claims have been made by that insured.

Very common in motor insurance.

NON-DISCLOSURE The failure by the insured or his broker to disclose a material fact or circumstance to the underwriter before acceptance of the risk.

PASSENGER LIABILITY The liability of a carrier to passengers.

PERIL A contingency, of fortuitous happening, which may be covered or excluded by a policy of insurance.

PERIOD OF RISK The period during which the insurer can incur liability under the terms of the policy.

PERMANENT HEALTH INSURANCE Term used to describe contracts of insurance providing continuing benefits in the event of prolonged illness of disability.

PERSONAL ACCIDENT AND SICKNESS INSURANCE Insurance for fixed benefits in the event of death or loss of limbs or sight by accident and/or disablement by accident or sickness. Accident and sickness may be insured together or separately.

POLICY A document detailing the terms and conditions applicable to an insurance contract and constituting legal evidence of the agreement to insure. It is issued by an insurer or his representative for the first period of risk.

On renewal a new policy may well not be issued although the same conditions would apply, and the current wording would be evidence by the renewal receipt.

POLICY HOLDER The person in whose name the policy is issued. ( See also insured and assured).

PROFESSIONAL INDEMNITY INSURANCE This policy protects a professional man against his legal liability towards third parties for injury, loss, or damage, arising from his own professional negligence or that of his employees.

PROPOSAL FORM A form sent by an insurer to a person requiring insurance so as to obtain sufficient information to allow the insurer to decide whether or not to accept a risk and what conditions to apply if it is accepted.

QUOTE A statement by an insurer of the premium he will require for a particular insurance.

REINSTATEMENT Making good. Where insured property is damaged, it is usual for settlement to be effected through the payment of a sum of money, but a policy may give either the insured or insurer the option to restore or rebuild instead.

RENEWAL The process of continuing an insurance from one period of risk to a succeeding one.

RISK The peril insured against or an individual exposure.

RISK MANAGEMENT The identification, measurement and economic control of risks that threaten the assets and earnings of a business or other enterprise.

SALVAGE A recovery of all or part of the value of an insured item on which a claim has been paid.

The insurer will normally dispose of the item and apply the proceeds to reduce the cost of the claim.

PREMIUM The consideration paid for a contract of insurance.

SCHEDULE The part of a policy containing information peculiar to that particular risk. The greater part of a policy is likely to be identical for all risks within a class of business covered by the same insurer.

PRE-EXISTING MEDICAL CONDITIONS You should tell your broker or insurer about any illness you are currently suffering from, or have already had, even in the past. These are known as pre existing medical

STATEMENT OF FACT An alternative to a completed proposal form. A statement provided by the insurer clarifying the basis on which insurance is accepted and what conditions apply.

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STATUTE LAW Presently the most important source of law is statute law, otherwise known as Acts of Parliament; which may create entirely new law, over-rule, modify, or extend existing principles of common law and equity, and repeal or modify existing Statute law.

SUBJECT TO SURVEY Phrase used by an insurer to signify provisional acceptance of an insurance pending inspection by a surveyor whose report is necessary to determine the rate and conditions applicable.

SUM INSURED The maximum amount payable in the event of a claim under contract of insurance.

THIRD PARTY A person claiming against an insured. In insurance terminology the first party is the insurer and the second party is the insured.

THIRD PARTY LIABILITY Liability of the insured to persons who are not parties to the contract of insurance and are not employees of the insured.

UNDERLYING INSURANCE The primary insurance as distinct from excess insurance.

UNDERWRITER A person who accepts business on behalf of an insurer.

(See also Lloyd’s underwriter).

UTMOST GOOD FAITH Insurance contracts are contracts of utmost good faith (uberrima fides), which means that both parties to the contract have a duty to disclose, clearly and accurately, all material facts relating to the proposed insurance. Any breach of this duty by the proposer may entitle the insurer to repudiate liability.

WARRANTY A very strict condition in a policy imposed by an insurer.

A breach entitles the insurer to deny liability.

WEAR AND TEAR This is the amount deducted from claims payments to allow for any depreciation in the property insured which is caused by its usage.

WITHOUT PREJUDICE 1. Term used in discussion and correspondence. Where there is a dispute or negotiations for a settlement and terms are offered ‘without prejudice’ an offer so made or a letter so marked and subsequent correspondence cannot be admitted in evidence without the consent of both parties concerned.

2. Term also used by an underwriter when paying a claim which he feels may not attach to the policy.

This payment must not be treated as a precedent for future similar claims.

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the sports interview – owen hargreaves Barclays Premier League trophy: Owen Hargreaves looks forward to a thrilling end to the season.

EVERYTHING TO PLAY FOR Former Bayern Munich, Manchester United and England midfielder Owen Hargreaves – now a sports pundit – talks to Justin O’Regan about what is set to be a thrilling climax to the football season. s the climax of the football season approaches, football fans everywhere will be eagerly anticipating some epic televised clashes – not least in the Barclays Premier League – with some key showdowns taking place.

England’s top flight is poised for a dramatic run-in as the key challengers battle it out for the Barclays Premier League trophy and attempt to catch up with pace-setters Chelsea who have stuck resolutely to their task throughout the season under the tight control of manager Jose Mourinho.

The ‘Special One’ will be urging his players not to relinquish their grip on the top of the table in the face of any spirited late season charges from the likes of Liverpool, Arsenal and Manchester City.

Manchester City’s critical game against Southampton is one of three Barclays Premier League matches to be shown on BT Sport in April. City will be hoping for three points

A

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from this encounter but Southampton, under Mauricio Pochettino, have proved to be tricky opposition this season.

But, of course, the title race is just one part of the jigsaw and there are plenty of intriguing subplots further down the table as team vie for a place in next season’s UEFA Champions League.

Everton are one such side and will also face the Saints in April. Roberto Martinez’s Toffees have had a strong season and will be seeking three vital points in the hope of a topfour finish.

Spurs are one of the teams battling with Everton for that coveted fourth place and the chance to qualify for the UEFA Champions League; in April they take on Fulham at White Hart Lane in a London derby. That match will be of huge importance to Fulham who have been languishing at the bottom of the table and are in danger of being relegated from the Barclays Premier League for the first time since 2001.

It all adds up to a thrilling conclusion to the season according to Hargreaves.

“Virtually all the teams have something to play for,” he says. “Of course, there’s the title race for the very top sides and then you’ve got the next tier of teams focusing on qualification for the UEFA Champions League and the Europa League... then you’ve got the teams in the bottom half of the table battling to avoid relegation. It makes for a very exciting end to the season as nothing can be taken for granted. The table can change over a couple of rounds - just ask Spurs who built up some real momentum and then went to Norwich and lost.

“Look at a team like Norwich - they’ve performed well for much of the season but their last four fixtures are against Liverpool, Man United, Chelsea and Arsenal so that’s going to be an unbelievably tough run-in for them and it’ll be fascinating to see how they respond to that challenging situation and what it means for their final position in the table.

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OWEN HARGREAVES FACTFILE Age:

33

Position:

Midfielder

International career:

42 caps for England

Clubs:

Calgary Foothills Bayern Munich Manchester United Manchester City

Title wins during career:

Two UEFA Champions Leagues (2000-01, 2007-08) Four Barclays Premier Leagues (2007-08, 2008-09, 2010-11, 2011-12) Four Bundesligas (2000-01, 2002-03, 2004-05, 2005-06)

Bundesliga and has been mightily impressed by the technical skills of the German powerhouse.

“We thought we were a good team in my time there but I don’t think we’d like to play the current side!” he laughs.

“Technically they’re just so dominant. We used to play on the counter-attack against some of the best teams in Europe and were difficult to beat but this season Bayern are just dominating possession through technical excellence and scoring great goals in both the Bundesliga and the UEFA Champions League. They’re the best side in Europe.”

So, how is Hargreaves enjoying his debut season as a pundit for BT Sport? ‘I’ve really enjoyed being part of the team alongside some fantastic broadcasters and experts,” he says. “To get the chance to be pitchside of some of the finest sporting arenas in the world, watch the top skills on display and help communicate the excitement of the Barclays Premier League to viewers is a real privilege.”

STOP PRESS...

“As for the title race, I think Mourinho has done a remarkable job with Chelsea this season without a top striker and they’ve really stuck to their game plan with the result that they go into the run-in in pole position for the title along with Manchester City.

“Liverpool have also done very well to get to where they are but they conceded a ton of goals on the way. But I think it will be a remarkable season for Brendan Rodgers if Liverpool finish in the top four.”

And what does he make of the well-documented struggles of his old team Man United this season under manager David Moyes after the retirement of Sir Alex Ferguson?

“I don’t think anyone would have anticipated that United would struggle to this degree,” he says. “But it’s really down to a combination of factors – there’s always going to be a transition period with a new man coming in, and you can add to that the fact that they’ve had injury problems and didn’t have a great summer in terms of new signings.

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“They just need to find the balance of the side whereas in previous seasons their best side virtually picked itself.

Look at centre-back where they haven’t got that firstchoice pairing like they did in the past with Pallister and Bruce and more recently with Ferdinand and Vidic – it’s important they get that going. They still have arguably one of the best front-fours in the country and if they could get the centre-back axis going they would be back competing for the League.”

Of course, the on-screen action is not limited to the Barclays Premier League over the next two months and BT Sport will also be showing one of the FA Cup semi-finals live in April as well as the exciting closing stages of the Bundesliga, Serie A and the French Ligue 1 competitions.

As an esteemed old boy of Bayern Munich – winning the UEFA Champions League with them in the 2000/01 season – Hargreaves keeps a close eye on his former team’s fortunes in both the UEFA Champions League and the

Look out for our new launch, Sports4Bars.com, providing you with comprehensive listings of sporting events being shown on15 sporting channels – from BT Sport and Sky Sports to terrestrial channels, all on one website. Plus news, views and pundit comments. Make sure you and your members don’t miss out. Get online and visit www.Sports4Bars.com

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Live sporting fixtures from

THE BEST OF Get ready for a big month of sport in your bar with some epic fixtures on the way. To help you make the most out of the live action coming your way, Sports4Bars.com rounds up the pick of the fixtures in April.

TCH

ONE TO WA

Saturday April 5, 4.15pm – Channel 4

Tuesday/Wednesday April 1-2, 7.45pm Sky Sports/ITV

The Crabbies Grand National There’s a new title sponsor for the world’s most famous steeplechase but the excitement and drama of this perennial sporting endeavour will remain at the same high level as the jockeys and horses aim for a place in the sporting pantheon, following in the hoofprints of last year’s winner Auroras Encore.

UEFA Champions League Quarter-Finals, 1st Leg The last eight of the European competition: Barcelona v Atletico Madrid; Real Madrid v Borussia Dortmund; Paris Saint-Gemain v Chelsea; and Manchester United v Bayern Munich.

Thursday/Friday April 3-4, 7.45pm BT Sport/ESPN/ITV

ONE TO

UEFA Europa League Quarter-Finals

WATCH

Saturday April 12/Sunday April 13 – BT Sport/ITV

FA Cup - Semi-Finals The magic of this fabled knockout competition has been much in evidence this season with no shortage of giant-killing acts taking place in earlier rounds, not least Manchester City’s exit at the hands of Championship side Wigan in March.

There has been no shortage of breathtaking action in the Europa League thus far and the quarter-final stages are likely to see another incremental leap in the standard of play as the teams aim to emulate the feats of last year’s winners Chelsea.

Saturday April 5, 12.45pm BT Sport

Barclays Premier League: Manchester City v Southampton As the title race comes into sharp focus for key contenders Manchester City they will be determined not to cede any advantage to their rivals. But Southampton are fighting for their topflight status and could be awkward opponents at this stage of the season.

RECOMMENDS Sunday April 27, 2.05pm – Sky Sports 1

Barclays Premier League: Liverpool v Chelsea A fixture that will genuinely have diehard fans and neutrals alike enthralled as two of the season’s pacesetters meet at Anfield. Coming at this point in the season, this is an absolutely unmissable Barclays Premier League tie.

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Saturday April 5, 4.15pm Channel 4

The Crabbies Grand National There’s a new title sponsor for the world’s most famous steeplechase but the excitement and drama of this perennial sporting endeavour will remain at the same high level as the jockeys and horses aim for a place in the sporting pantheon, following in the hoofprints of last year’s winner Auroras Encore.

Thursday April 10 - Sunday April 13, BBC/Sky Sports

Golf: The Masters The peerless fairways of the Augusta National Club will be the backdrop for the 78th edition of The Masters, the first of the four annual Majors. Australia’s Adam Scott held off the challenge of Spain’s Angel Cabrera in a nervewracking play-off to win last year.

Saturday April 12, 5pm BT Sport/ITV

FA Cup Semi-Final: Wigan Athletic v Arsenal After their heroic victory over Man City in the last round of the competition, defending champions Wigan will be aiming for a spot in the final as they take on Arsenal who beat Everton to reach this stage.

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APRIL’S LIVE SPORT ALSO COMING UP...

Saturday April 5, 12.45pm Sky Sports

Dundee United v Celtic

Sunday April 6, 6pm BBC

The Boat Race Monday April 7, 7.45pm BT Sport

SPFL: Hibernian v Aberdeen Tuesday/Wednesday April 8/9, 7.45pm Sky Sports/ITV

UEFA Champions League Quarter-Finals, 2nd Leg Sunday April 13, 4pm BT Sport/ITV

Friday April 18, 7.45pm BT Sport

FA Cup Semi-Final: Hull City v Sheffield United

Aviva Premiership Rugby: Harlequins v Leicester Tigers

The second semi-final from Wembley.

The Blades beat Championship Charlton 2-0 in their quarter final, while Hull overcame Sunderland 3-0 to reach their first semi-final in 80 years.

Top rugby action from The Twickenham Stoop as Leicester Tigers travel to Harlequins for a game that is crucial to both side’s chances of making the semi-final stages. Both teams will boast a plethora of international rugby stars in their ranks, making this a real floodlit treat.

Sunday April 13, 1.30pm Sky Sports 1

Barclays Premier League: Liverpool v Manchester City

Saturday April 26/Sunday April 27 Sky Sports

Having dispatched Man United earlier in the season by 3-0, on-form Liverpool will be ready to mete out the same treatment to another of their North-West rivals. Expect the Anfield faithful to roar on their heroes mightily for the full duration.

Heineken Cup - Semi-Finals

Sunday April 13, 2pm BT Sport

Aviva Premiership Rugby: Saracens v Northampton Saints Allianz Park stages this top-of-the-table clash which is likely to feature some outstanding tries given the talent on display, not least Saints and Wales wing George North, one of the finest attacking talents in world rugby.

www.clubmirror.com

Renowned as being of near-international standard, rugby’s Heineken Cup reaches

the last-four stage and will play out in front of capacity crowds as the remaining teams look to reach the 2014 Final to be staged at Cardiff’s Millennium Stadium on May 24.

Saturday April 12, 3.15pm BT Sport

Sunday April 27, 2.05pm Sky Sports 1

Friday April 18, 12.15pm Sky Sports

Barclays Premier League: Liverpool v Chelsea

Super League: St Helens v Wigan Warriors

A fixture that will genuinely have diehard fans and neutrals alike enthralled as two of the season’s pacesetters meet at Anfield. Coming at this point in the season, this is an absolutely unmissable Barclays Premier League tie.

Aviva Premiership Rugby: Northampton Saints v Leicester Tigers

Saturday April 19, 12.45pm BT Sport

Barclays Premier League: Spurs v Fulham Monday April 21, 8pm Sky Sports 1

Barclays Premier League: Everton v Manchester United Monday April 28, 8pm Sky Sports 1

Barclays Premier League: Arsenal v Newcastle

Launching this month

www.Sports4Bars.com clubmirror 39

HQ

club mirror

HQ examines how to keep the club in peak performance with the help of business coach Bill Sanderson and management guru Tom Peters as they challenge ingrained attitudes and encourage new thinking. On the subject of performance, if you’re finding there aren’t enough hours in the day to keep on top of things, maybe it’s time to discover the benefits of the Power Nap. Take a look at our tongue in cheek beginners guide. This could also help those of you having sleepless nights over payroll following the 3% increase in the minimum wage (details of which you’ll find on these pages).

KEEPING IN PEAK PERFORMANCE Business Performance Coach Bill Sanderson examines why insightful business advice stands the test of time – and why some club traditions shouldn’t!

In all types of clubs and sports resorts, there are people whose standards and expertise are so revered that they stand the test of time. They remain relevant to everyone involved in their arena many years, even decades, after they first came to our notice.

It’s the same in the business world. One such example is Tom Peters. A recent trip down memory lane proved that time does not diminish the value they have in helping us master our profession, so here is a brief reminder of some basics from his book A Passion for Excellence which will transform your performance.

[Editor’s note: the words in italics are Bill’s interpretation of how the points Peters makes can be applied to clubs.]

The Four Principles of Excellence 1. Excellent financial results cannot be equated with excellence: results may not last, and may not spring from superior management.

For example you may be having a great season with membership at an all time high. But if it is because a nearby club/competitor has closed down, then the results you are measuring cannot be put down solely to the execution of your strategy.

Analysis of performance must always take account of internal action (or the lack of it) against external – and therefore unpredictable – elements.

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2. Your observations should relate to your needs and circumstances: avoid following courses of action that add no value to your business.

This is especially relevant in a highly traditional business – such as a political club – where the love for and adherence to tradition may sometimes seep into the running of the business. In this example, it is essential to keep the business of politics distinct from running the club’s business.

When asked why you are doing what you are doing, the response that ‘we have always done it this way’ can be the kiss of death to any business.

your club. Beware of their motives and seek independent, credible feedback to judge what is happening.

3. Shun lip-service. Methods or approaches that suit you and your business should be sought out, adopted, and adapted.

There will be many who, for their own purposes, try to flatter or reinforce some of the ways you go about running

4. Any remedy is only good for as long as it works: do not become slavishly committed to a modus operandi for ever.

In our world the tinkering we all do with – using a golf example – our putting stroke and indeed the putters of

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many shapes and sizes we use to become better, is clear evidence of the way we will innovate and seek change when results are not as we want them to be.

Do the same within the management of the club. If it is not working look to change it – even if it does fall into the category of ‘custom and practice’; even if it is what all the other clubs are doing.

• www.businesscoaching.co.uk

www.clubmirror.com

THE BUSINESS BENEFITS OF KNOWING YOUR NAPPING Given the long hours that many club officials put in, maybe now is the time to consider the art of napping! Turns out that there’s a fair amount of science behind it, and timing naps properly can help you pay back your ‘sleep debt’.

10 - 15 MINUTES AKA the power nap – ideal for a boost in alertness and energy, say the experts, and easier to hit the ground running when you wake up.

30 MINUTES Some studies show sleeping this long can cause ‘sleep inertia’, a groggy feeling that can last up to 30 minutes. The benefits of the nap will then become apparent post this.

60 MINUTES This nap is the best for improvement in remembering facts, faces and names. It includes slowwave sleep (the deepest type). The downside: some grogginess upon waking.

90 MINUTES This is a full cycle of sleep, meaning the lighter and deeper stages, including REM (rapid eye movement) sleep, typically likened to the dreaming stage. This leads to improved emotional and procedural memory (e.g.: riding a bike, playing the piano) and creativity. A nap of this length typically avoids sleep inertia making it easier to wake up.

Hard work never killed anyone, but Dan was taking no chances

• www.care2.com

NATIONAL MINIMUM WAGE INCREASES The national minimum wage will increase by 19p an hour to £6.50 from October this year. The 3% increase is the first time in six years that the rise will be higher than inflation.

The announcement was made by Business Secretary Vince Cable on March 6, who said that one million people would see their annual pay increase by as much as £355 in the first ‘real-terms’ cash rise since 2008.

National Minimum Wage increases The Therates national will be minimum as follows: wage will increase by 19p an hour • Forto18£6.50 to 20-year-olds from October – upthis by 10p year.to The £5.13 3% anincrease hour. is• the Forfirst 16 and time17-year-olds in six years–that up by the7prise to will £3.79. be higher than • Forinflation. apprentices – up by 5p to a minimum of £2.73.

The announcement was made by Business Secretary Vince Professor CableSironGeorge MarchBain, 6, who founding said thatchair 1 million of thepeople Low would Pay Commission, see their annual argued paythat increase there byshould as much be aas £355 ‘special in the case first for‘real-terms’ London tocash have riseasince higher 2008. national minimum.

The rates will The beliving as follows: wage is £8.80 per hour in London, * For 18 andto£7.65 20-year-olds in the rest- of upthe bycountry.

10p to £5.13 an hourHis report also recommends that the Low Pay Commission * For 16 and give 17 longer-term - up by 7p to forecasts £3.79 for the benchmark, * Fortoapprentices help employers - up by plan 5pfor to athe minimum future. of £2.73 Professor In January Sir this George year, Bain, Chancellor foundingGeorge chair ofOsborne the Low Pay saidCommission, he backed the argued ideathat of there the national should beminimum a ‘special wage reaching £7 an hour by October 2015.

www.clubmirror.com

clubmirror 41

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club awards 2014

YOUR INDUSTRY

NEEDS YOU

The Club Awards are back.

And we want you to enter.

The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs.

If you agreed with three or more of these statements then you could be a finalist and the Club Mirror team wants to hear from you.

IT COULD BE YOU Do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest?

WHY ENTER? Clubs who make it through to the finals use their success to:

Does your club have/do THREE OR MORE of the following?

• A turnover of £100,000 or more?

• Provide regular entertainment?

• Provide a good range of beers and spirits?

• Have a popular food menu?

• Have a thriving junior section?

• Encourage new members?

• Keep up-to-date with the latest drinks on the market?

• Have a sports team(s)?

• Play an important role at the heart of the community?

• • • • •

Raise the club’s profile Gain coverage in the local press and media Encourage new members Thank members for their support Demonstrate that the club is spending members’ money wisely

Finalists will enjoy: • Two free tickets to the Gala Dinner and Awards ceremony (20 November, Manchester) • Three-course Gala Dinner • Entertainment from a celebrity host • Dancing • Certificate for all finalists • Award for category winners • Inclusion in the Club Mirror Hall of Fame • Coverage in Club Mirror Magazine

So what are you waiting for?

Fill in the form opposite, email us, fax us or enter online at www.clubmirror.com We look forward to your entry!

DEADLINE: JUNE 16, 2014 – Tel: 01753 272022; To enter online visit www.clubmirror.com 44

clubmirror

www.clubmirror.com

IS THIS YOU? Are you proud of your teamwork?

Are you proud of

EXPRESS ENTRY FORM

THE CLUB AWARDS THREE QUESTIONS AND YOU COULD BE ON YOUR WAY TO THE CLUB AWARDS 2013 20 November, Palace Hotel, Manchester 1. Number of members: ____________________________________________

your bar team?

2. Year founded: __________________________________________________

3. Club Turnover (if known / approximate) _____________________________ Are you proud of your catering?

Are you proud of your club?

Are you proud of your entertainment?

Are you proud of your management?

Then you should enter the Awards

WHICH CATEGORIES WOULD YOU LIKE TO BE CONSIDERED FOR? (Please tick as many/few boxes as you wish).

■ Bar Manager/Bar Steward of the Year ■ Best Business Initiative of the Year ■ Best Turnaround Club of the Year ■ Bowls Club of the Year ■ CAMRA Real Ale Club of the Year* ■ Catering Club of the Year ■ Charity Club of the Year ■ Committee of the Year ■ Community Club of the Year ■ Cricket Club of the Year ■ Darts Club of the Year ■ Entertainment Club of the Year ■ Football Club of the Year ■ Golf Club of the Year ■ Green Club of the Year

■ Grounds Team of the Year ■ Manager/Secretary of the Year ■ Marketing Club of the Year ■ Membership Club of the Year ■ Most Innovative Club of the Year ■ Refurbishment Club of the Year ■ Rugby Club of the Year ■ Sports and Fitness Club of the Year ■ Sports and Fitness Chain of the Year ■ Student Union of the Year ■ Tennis Club of the Year ■ Traditional Club of the Year ■ Website of the Year ■ King of Clubs

*Different deadlines apply

Fax: 01753 272021; Email: info@clubmirror.com To enter online visit www.clubmirror.com www.clubmirror.com

clubmirror 45

club awards 2014 EXPRESS ENTRY FORM

THE CLUB AWARDS Just fill in your club details on this page and let us know which categories you’d like to be considered for (turn to previous page).

We’ll then give you a call – simple as that!

Your Name: _____________________________________ Job title/role: ____________________________________ Club Name: _____________________________________ Address: ________________________________________ _______________________________________________ _________________________ Post code: _____________ Contact tel nos: Daytime: _______________________________________ Evening: ________________________________________ Mobile: _________________________________________ Best times to call you: _____________________________ Email address: ___________________________________ DEADLINE: 16 JUNE, 2014 SEND IN YOUR ENTRY NOW. HERE’S HOW:

BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE: Call in your details to 01753 272022

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BY FAX:

Fax this page to 01753 272021

ONLINE:

www.clubmirror.com www.clubmirror.com

building the business – clubs around the world

SPOTLIGHT ON

ÎLE-DE-FRANCE The Île-de-France, originally called the Région Parisienne, is a huge administrative region of France with Paris at its heart. With12 million people to entertain, it’s not surprising that sports clubs of all shapes and sized are burgeoning in this dynamic, wealthy area. ÎLE-DE-FRANCE – FAST FACTS Geography: Created as the Région Parisienne – District of the Paris Region – in 1961, it was renamed Île-de-France in 1976 when its administrative status was aligned with the other French administrative regions created in 1972. It is still popularly referred to as the Région Parisienne.

Economy: Île-de-France is the world's fourth-largest and Europe's wealthiest and largest regional economy. If it were a country, it would rank as the 18th largest economy in the world.

Population: 12 million. This is the most populated of the 27 administrative regions of France.

Food: Regional specialities include Champignons de Paris, Moutarde de Meaux, Brie and crystallised rose petals.

Drink: Grand Marnier, Noyau de Poissy and local cider Cidre briar.

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THE RACING CLUB OF PARIS Paris Founded in 1882, the club came to life through the efforts of keen runners, students from the Lycée Condorcet. Now the club includes golf, hockey, tennis, water polo, shooting, skiing, judo and athletics. Since its inception it has seen members win 93 Olympic medals, 53 world championship titles, 30 European Cups, 115 European Champion title and 1,000 French league titles.

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building the business – clubs around the world LE STADE FRANCAIS Paris Founded in 1880 by students of Paris’ Lycée Saint-Louis, Le Stade Francais is one of the largest multi-sport clubs in Europe. Its claims to fame include organising the first international rugby match (1892), launching the first World Championships tennis on clay (1912) and the instigation of an international athletics meeting (1968).

This massive club now covers four sites in the region – La Faisanderie (in the heart of Paris), Courson Golf Course, Haras Lupin, and Geo André.

The club’s purpose and vision is to educate young people through sport, encouraging the values of ‘sharing, solidarity and respect’. It has more than 4,300 youth members and 21 sports sections across its sites. Six of these sections have been recognised by their respective federations for the quality of their training.

Membership costs vary between €690 (Geo-André) and €1,170 (Haras Lupin).

La Faisanderie

La Faisanderie The Paris site has a major focus on tennis (36 courts) and is very family-focussed, with dedicated children’s areas and youth training. It also boasts a club bar and restaurant with a panoramic view and offers a daily menu from €23.20.

Facilities include: • 36 tennis courts (19 clay courts, 3 artificial turf, 14 hard) • Heated outdoor pool (April to October) • Gym and cardio • Dedicated children’s area • Football / rugby pitches • Petanque • Male and female saunas • Lawn with sun loungers • Clubhouse with terrace, bar and restaurant • Pool/pool bar

Courson

Courson

Geo André Multi sports complex Geo-André is the club’s headquarters five minutes from Porte de Saint-Cloud. It caters for 12 sports including athletics, badminton, basketball, dance, fencing, squash, tennis and volleyball. Badminton, squash and tennis are available to non-members, and a restaurant offers a daily menu from €14. Facilities include: • Sports hall of 1,500m2 • 300m2 dojo (judo and ju-jitsu) • 6 squash courts • 5 indoor tennis courts • 16 badminton courts • Ballroom • Gym • Athletics track (180 meters – 4 lanes – 1 jumper height – 1 jumper pole) • Male and female saunas

Geo André

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Geo André Geo André

Haras Lupin Fifteen minutes from Paris is the 26 hectare Haras Lupin where four sports are enjoyed: football, golf, hockey and rugby. Golf is accessible to non-members. Facilities include: • 9-hole golf course • Driving range with 60 bays • 2 football fields • 2 rugby fields • Hockey pitch

Courson This site, 30 minutes from Paris, covers 100 hectares. The 36-hole golf course (divided into four 9-hole courses) was designed by Robert Von Hagge and attracts International as well as national competitions. Facilities include: • Par 72, 4,555m – 6,557m2 • Driving range – 60 stations • Training area – approaches and bunkers • Putting green • Changing rooms and sauna • Caddy Master • Rental of electric carts

Haras Lupin

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Yacht Club L’Île de France

La Vaucouleurs Golf Club

• Gold Card Club which entitles members to 50% discount on 144 golf courses in France • Reciprocal agreements with The Priory Villarceaux Fourqueux, Isabella, Villacoublay, Dolce Chantilly and Ableiges • Free weekend group lessons • Green fees at reduced rates for guests • Access to child care offered • Referral offer: 5% of the contribution credited to the member’s account • 10% discount all year to shop • Discounts on meeting room rates

YACHT CLUB L’ÎLE DE FRANCE

TENNIS CLUB DE PARIS

Les Mureaux The club was first established at Chatou in 1902 as the Club Nautique de Chatou. Post World War 1 it relocated to the Seine at Les Mureaux. This operation was financed by Armand Esders, who bought four acres of land and built a two-storey clubhouse, boat shed and log cabins for competitors.

Porte de St Cloud The Tennis Club de Paris was founded in 1895. It is proud of its historical routes, but equally proud to have extensively modernised the club to keep a fresh and modern approach.

While the club’s focus is tennis, it has a strong social focus, bridging the gap between professional and recreational tennis. Its 2,000 members come from all backgrounds and all levels, socialising at the clubhouse with likeminded people of all generations.

Membership fees vary from €395 – €1,520 and facilities include: • 18 tennis courts (indoor and outdoor clay courts, indoor and outdoor green set), 14 covered from October to March • Balls and towels • Modern and spacious clubhouse, • Bar / restaurant, • Locker rooms with sauna • Swimming pool • Cardio / weight training and fitness • Proshop • TV lounge • Playground for children • A sports field, 2 tennis courts and a mini-training wall • Parking for members.

In 1939 the Club changed its name to Yacht Club l’Île de France (YCIF). It suffered heavily in World War 2, however, when first the Germans and then the Americans bombed the club, mistaking the boat yards for aircraft hangers!

Today, the club is in fine shape with a packed events calendar, regattas and convivial hospitality in the clubhouse.

Juniors play an important part in club life, and a restaurant with terrace is open seven days each week.

Green fees range between € 27.50 – € 85 and annual membership from €400 – €2,550.

Membership includes: • Access to two 18-hole courses • Priority reservations

LA VAUCOULEURS GOLF CLUB Civry Forest La Vaucouleurs Golf Club has three courses: The Valleys, an 18 hole link-style course, the demanding 18 hole River course and the compact 360 9-hole par 27 course.

www.clubmirror.com

clubmirror 49

building the business – clubs around the world British Rugby Club of Paris

Social events are part of the club’s fabric and includes, for example, Sunday night quizzes, pre-season welcome BBQs, curry nights and a Christmas Ball.

Membership fees start at €200 euros for playing members or €45 for social members.

PARIS INTERNATIONAL GOLF CLUB Golf de Fontainebleau

GOLF DE FONTAINEBLEAU Fontainebleau Fontainebleau golf course is one of the oldest in France and is located in Fontainebleau forest.

The 18 hole course has narrow tree-lined fairways, over 100 bunkers and dense outcrops of broom, lilacs and ferns, making for an attractive as well as challenging course. Its clubhouse has a popular bar and restaurant.

In 2001 it was ranked number 1 in France by Golf European Magazine readers, and is classed 17th in the Golf World Top 50 Continental golf courses. It continues to achieve high rankings from visitors on sites such as TripAdvisor.

Golf de Fontainebleau

BRITISH RUGBY CLUB OF PARIS Paris The British Rugby Club of Paris was formed in 1923 by English Ex-pats living and working in Paris. It joined the Corporate League in the Île de France section of the Federation Francaise de Rugby after World War 2, winning top honours a number of times.

The club’s 1st XV competes with other teams in Paris and the suburbs and regularly hosts touring sides – particularly during International match weekends.

Baillet-en-France The Jack Nicklaus-designed 18 hole course opened on 13 October, 1991, to high acclaim. Wide fairways, water hazards and strategically placed bunkers are signature features, while the impressive clubhouse covers 5,500m2, incorporating a terrace and Le Belvédère restaurant overlooking the 18th.

Facilities include: • Driving range • Rental carts and clubs available • GPS • Pro Shop • Golf school restaurant • Clubhouse • Changing room • Spa • Pool • Tennis

Paris International Golf Club

Paris International Golf Club

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www.clubmirror.com

The Union Rooms c1952

Grow up. Donâ&#x20AC;&#x2122;t Change. www.marstonspedigree.co.uk

Order today. Call 0800 587 0773 to stock.

Get involved. Go to: livealifegallery.co.uk

The Union Rooms 2014

building the business – weddings

THE WEDDING PLANNER Weddings are good news for the happy couple. They’re also good news for the club coffers.

he average cost of a UK wedding has soared to over £18,000 according to a survey by online wedding ring provider Bay Rings. The survey of over 1,000 couples found that over 20% of couples are taking out loans and credit cards to fund the day, and one in nine newlyweds admit to almost breaking up over their strained wedding finances. As a result, says the survey, modern couples planning to get hitched are becoming more thrifty than ever before from home-produced invitations and wedding favours, to baking their own cakes. And, of course, finding more costfriendly venues for the reception - and indeed the wedding itself. All of this is good news for those clubs willing and able to step into the brink.

Since the 1994 Marriage Act declared that licensed venues could hold weddings, the opportunity to provide all aspects of the event – from hen and stag do’s to the reception and the wedding itself – has proved an attractive prospect for club revenue streams.

T

FEES, FORMS AND APPLICATIONS License fees vary across the country, as you’d expect, and there are numerous regional variations. Rules laid down by

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the Registrar General, however, form the backbone of regulations across England, Wales and Scotland. (For variants to Scottish guidelines, visit http://www.groscotland. gov.uk/files1/registration/approval-of-placesguidance. pdf).

The application is, of course, only part of the process. Is your club geared up to leading the bride and groom effortlessly up the aisle, or is it more a question of up the garden path? Can you have your wedding-cake and eat it (if there’s any leftover).

THE WEDDING LIST The following list poses questions that prospective clients will be asking when they visit their venues of choice.

Obvious as the questions may seem, your visitors will be reassured when you have the answers at your finger tips, or presented in a Wedding Pack.

FOOD AND DRINK • What is the maximum amount of guests allowed?

• Do they need to bring in their own caterer?

• Can they bring in their own wine/champagne? If so, is there a corkage charge?

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• What time can the club stay open until?

• How many staff would be needed on the day?

• Is there a single point of contact at the club who will take responsibility for the event?

VENUE DETAILS • Will they have exclusive use of the venue?

• Is there a safe place for storing presents?

• Is there a room the bride can use to get changed?

• Confirmation of public liability insurance.

• Is there the opportunity to see how the venue looks dressed up for another wedding first?

• Are candles allowed?

• Is there a reasonable rain-proof smoking area outside?

TOP PICKS FOR THE FIRST DANCE The current top 40 top picks for wedding songs according to UKweddingbelles.com are...

A Groovy Kind Of Love - Phil Collins Amazed - Lonestar A Moment Like This - Leona Lewis Angels - Robbie Williams Can’t Take My Eyes Off You - Andy Williams

It Had To Be You - Harry Connick Jr

Can You Feel The Love Tonight - Elton John

I Will Always Love You - Whitney Houston

Close To You - Carpenters

Let There Be Love - Frank Sinatra

Come What May - Nicola Kidman & Ewan McGregor

Love and Marriage - Frank Sinatra

Crazy For You - Madonna

Love Is All Around - Wet Wet Wet

Dream A Little Dream of Me - The Beautiful South

More Than Words - Extreme

Endless Love - Diana Ross and Lionel Ritchie

My Girl - The Temptations

Eternal Flame - The Bangles

She - Elvis Costello

Evergreen - Will Young

She’s The One - Robbie Williams

Everything I Do - Bryan Adams

Show Me Heaven - Maria McKee

ACCOMMODATION • Can you organise any special rates with local hotels?

Fly Me To The Moon - Frank Sinatra

Take My Breath Away - Berlin

From This Moment On - Shania Twain

The Scientist - Coldplay

GENERAL • Are the parking facilities adequate?

• Can people leave cars overnight?

• Can children be catered for?

Get Here - Oleta Adams

The Way You Look Tonight - Frank Sinatra

Have I Told You Lately? - Rod Stewart

Three Times A Lady - Commodores

Hero - Enrique Iglesias

Truly Madly Deeply - Savage Garden

How Deep Is Your Love - Take That

Unforgettable - Nat King Cole

How Sweet It Is (To Be Loved By You) - James Taylor

Up Where We Belong - Joe Cocker and Jennifer Warnes

I Don’t Want To Miss A Thing - Aerosmith

We’ve Only Just Begun - Carpenters

OTHER SERVICES • Can you recommend/book a cake specialist?

• Can you recommend/book a photographer?

• Can you recommend/book a car hire service?

• Can you recommend/book flowers?

• Can you recommend/ book a registrar (if needed/ appropriate)?

• Can you recommend/book entertainment/band etc for the afternoon/evening festivities?

• Can you recommend/book a toastmaster/Master of Ceremonies if required?

FINANCE AND WHAT’S INCLUDED • Is VAT included in prices quoted?

• Are staff included in the costs?

• What is the policy on postponement/cancellation?

www.clubmirror.com

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weddings

AFFORDABLE FEASTS With not-so-happy couples trying to slash the cost of their weddings, could now be the time to throw open the Club Kitchen doors? Enjoy these ideas for menus ranging from £2.55 per head (soup and a roll, classic fish and chips and apple pie with ready-to-pour custard) to £5.66 for evergreen favourites prawn cocktail, homemade lasagne al forno and a luxurious chocolate truffon with raspberry coulis. (All items from Booker’s All About Food.)

STARTERS SOUP AND ROLL Based on Knorr Classic Soup Mix (nine varieties); e.g.

Broccoli & Stilton, Cream of Asparagus and Cream of Tomato. Served with Petit Pain and butter portion.

Pack of 25 portions (£2.19;18p per portion) Cost per serving (including roll and butter) – 45p FISH CAKES Served with salad, garlic mayonnaise and lemon wedge.

Pack of 24 x 113g (£6.99; 29p per portion –1 fish cake) Cost per serving (including salad etc) – 67p BATTERED CHICKEN BITES WITH CARAMELISED RED ONION CHUTNEY Chicken bites served on a bed of lettuce with a small ramekin of caramelised red onion chutney.

Pack of 2kg Chicken bites (£13.49; 68p per 100g portion) Salad and chutney –10p per portion Cost per serving – 78p

BREADED GARLIC MUSHROOMS Served with salad, barbecue sauce and soured cream.

Pack of 900g (£3.75; 42p per 100g portion) Cost per serving (including salad etc) – 83p

PRAWN COCKTAIL North Atlantic prawns served with salad, seafood sauce and lemon wedge.

Pack of 2kg (£16.49; 82p per 100g) Cost per serving (including salad etc) – £1.35 54

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MAINS CLASSIC FISH AND CHIPS Battered cod fillet served with steak cut chips, mushy peas, lemon wedges and tartare sauce.

Pack of fillets (£9.49 - circa 15 fillets per pack; 63p per 1 fillet portion) Cost per serving (including chips etc) – £1.15 CHILLI & RICE Microwavable version of the classic dish (3 minutes for the chilli; 3 minutes for the rice).

Pack of 6 x 400g classic chilli con carne (£8.99; 75p per 200g portion) Pack of 12 portions long grain rice (£4.85; 40p per portion) Cost per serving – £1.15

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weddings MUSTARD GLAZED SALMON ON PUY LENTILS Pacific salmon fillets topped with wholegrain mustard, served on a bed of puy lentils with coriander shredded over the top. (For full recipe see Booker’s All About Food; Volume 3 page 66.)

Pack of 10 fillets (£17.95; £1.80 per 1 fillet portion) Pack of 2kg KTC type lentils (£4.45; 33p per 150g portion) Other ingredients/condiments (6p per portion) Cost per serving – £2.19 CHICKEN CHASSEUR Chicken drumsticks cooked in chasseur sauce and white cooking wine, served with sliced mushrooms, peas and baked potato dippers. (For full recipe see Booker’s All About Food; Volume 3 page 35.)

Pack of 1.3kg drumsticks (£2.99; 99p per portion of 2 drumsticks) Potato dippers/ other ingredients (£1.94) Cost per serving – £2.93 LASAGNE AL FORNO WITH ROCKET SALAD Classic dish with layers of ragu, lasagne sheets and topped with béchamel sauce, served with rocket salad. (For full recipe see Booker’s All About Food; Volume 3 page 37.

Serves 6.)

All ingredients £18.90 (6 servings) Cost per serving – £3.15

DESSERTS WARM APPLE PIE Apple pie (£11.39, 14 portions; 81p per slice) Ready to use custard (£1.39; 14p per 100g portion) Cost per serving – 95p AMARETTO TORTE WITH MANGO COULIS Torte (£11.99; 14 portions; 86p per slice) Mango fruit coulis (£3.79; 16p per 20ml portion) Cost per serving – £1.02 STICKY TOFFEE PUDDING WITH CUSTARD Pack of 12 (£10.69; 89 p per pudding) Ready to use custard (£1.39; 14p per 100g portion) Cost per serving – £1.03

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NEW YORK STYLE BAKED CHEESECAKE New York Style Baked Cheesecake (£10.69, 12 portions; 89p per slice) Raspberry coulis (£3.79; 16p per portion) Cost per serving – £1.05 CHOCOLATE TRUFFON WITH RASPBERRY COULIS Pack of 8 (£7.99; £1 per portion) Raspberry coulis (£3.79; 16p per portion) Cost per serving – £1.16

FOR MORE INFORMATION For more information and menu ideas contact Booker.

• t. 0845 60 12 999 • www.booker.co.uk

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ask the experts - membership building

THE MOST SUCCESSFUL MARKETING MOVE EVER “Why try to promote cold to new prospects with all the challenges that involves, when you can have HOT prospects coming enthusiastically to you?” asks Vince Golder, Goldnet Referral Marketing. n average, 80% of companies get 70% of their business through referrals from customers and contacts, according to Vince Golder.

“The real influence of word of mouth is when a current member refers a first-timer to your club. Not only do you have a new member, but you’ve also won another new referral source,” he says.

This is why referral marketing is so powerful. It builds upon itself with each new member turning around and making more referrals, creating new members and then more “referral introducers” and so on.

Putting time and effort into making your existing members want to mention you in the same breath as their favourite local or football team means that you can minimise the spend on marketing and advertising.

O

Top tips on referral marketing Research has shown that a happy customer will pass on their good experiences to up to 12 people and that those 12 will tell 12 more – and so on. The same research unfortunately shows that people are more likely to talk about the club when they’re unhappy with it, than when they’re happy with it.

So if you want to build your referrals, you must actively cultivate your referral sources. Here are 10 points to help you get started: 1. Keep in regular touch with your members. If you have their email address (and their opted-in permission) send them regular news, special offers and updates. Don’t send them too much information, rather keep a fine balance of information that will interest them and importantly keeps them thinking about you and the club.

2. Try “referral vouchers” which regular members can put their name or reference number on and hand out to people they know. Referral vouchers can offer a special incentive for an event, or a meal, and if used by a new member, then the referrer gets a special deal as well. You must look to the long term using incentives and consider it a small investment to gain a potential long-term club stalwart.

3. Display a “Customer Charter” Notice that states a brief mission statement of what the club offers, any referral programme you operate and your complaints procedure etc.

This professionally shows you care about your members and that you have an official process to meet their highest satisfaction.

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4. Consider operating a simple member loyalty scheme which awards points for the number of visits to the club.

5. Consider linking up with other businesses in the area – such as restaurants – using their special offers to reward your members for referrals, loyalty etc. Provide your joint venture partners with special offers too which they distribute to their customers.

6. Ask your members for testimonials and use them on all marketing media 7. Ensure you are recording all referral information and doing something with it – e.g. update and thank the person who made the referral in the first place.

8. Network; always be on the look out for the opportunities to build good relationships.

ships with the movers and shakers in your community.

10. Instead of treating people the way you’d like to be treated, put yourself in their shoes instead. It’s important to be able to relate to them because the referral business is an emotional process. It’s important to remember what they want and need.

Finally, remember, when you fully focus on your members, your members will fully focus on you. That means referrals, satisfaction and above all else, loyalty.

FOR MORE INFORMATION Vince Golder, Managing Director • t. 07799 348642 • Skype. vincegolder • e. vince@goldnetreferral marketing.co.uk • www.goldnetreferral marketing.co.uk

9. Find out who the influencers are and cultivate relation-

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REFURBISHMENT

CELLAR EQUIPMENT

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GLASSWASHERS

CF/24 Leather £114.90 Leather RF/1U £45.90

TO ADVERTISE PLEASE CALL

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WT/13 £59.90

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OF/7A £39.90

OF/3G £24.90

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Ridge bases From £37.00

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CATERING

ENTERTAINMENT In line with the impending launch of their exciting new B3A terminals and content, Lottery King are looking to recruit an experienced business development manager.

Based in the North West, this exciting role presents the following benefits:

Gas Barbecues and Accessories for the Professional Caterer

Manufactured in the UK

Tele: 015 242 62900 info@cindersbarbecues.co.uk

• Immediate start available for the right candidate • Competitive basic salary, plus commission • Company car / car allowance

Caterer TG160 Predominantly field based, this role will involve the sales of machines on a rental or shared income basis to licensed members clubs.

The successful candidate will bring their experience and contacts and benefit from the ability to offer a full solution to the club market, to complement the B3A offering.

Weather proof covers

You will also have a knowledge of the licensing requirements surrounding gaming in the club sector.

If you have a desire to bring a great new product to the forefront of the market and feel you have the sales skills and contacts to grow the business, then please get in touch using the methods below.

In the first instance, please send your CV and / or covering letter to Adam Pickles, Lottery King, 134 Brookfield Place, Walton Summit, Preston, PR5 8BF or email adam.pickles@sceptreleisure.co.uk

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Universal Griddle Pan Support (pans not included)

See our cooking demonstrations at www.cindersbarbecues.co.uk

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ssk entertainment S U R R E Y

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• disco • quiz nights • master of ceremonies • weddings • birthday parties • award evenings • pa hire SSK Entertainment is based in Caterham, Surrey. We can provide all the ingredients you’ll need for your party, wedding, quiz night or any event at budgets to suit everyone. We operate anywhere in the Surrey, Sussex and Kent area.

TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON 07710 855295 or visit www.sskdisco.co.uk

TECHNOLOGY

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GAMING

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ssk entertainment S U R R E Y

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S U S S E X

•

K E N T

• disco • quiz nights • master of ceremonies • weddings • birthday parties • award evenings • pa hire

SSK Entertainment is based in Caterham, Surrey. We can provide all the ingredients you’ll need for your party, wedding, quiz night or any event at budgets to suit everyone. We operate anywhere in the Surrey, Sussex and Kent area.

TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON 07710 855295 • email: sskdisco@gmail.com • www.sskdisco.co.uk REFURBISHMENT

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BACK BAR

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AT T H E H E A R T O F T H E C O M M U N I T Y

Manufactured in the UK

Gas Barbecues and Accessories for the Professional Caterer Tele: 015 242 62900 info@cindersbarbecues.co.uk

Caterer TG160

TO ADVERTISE PLEASE CALL

Weather proof covers

Universal Griddle Pan Support (pans not included)

See our cooking demonstrations at www.cindersbarbecues.co.uk

EQUIPMENT

www.carouselgolfing.com info@carouselgolfing.com

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REFURBISHMENT

CF/24 Leather £114.90

TO ADVERTISE PLEASE CALL

Leather RF/1U £45.90

TC/2B From £35.90 Wood Seat

WT/13 £59.90

TC/1B From £32.90 Wood Seat

PO/7 £84.90

Ridge bases From £37.00

OF/7A £39.90

OF/3G £24.90

RF/16 From £45.90

CI/15D From £63.90

WT/1W From £74.90

From £23.30

From £13.50

From £12.40

150C

151C

From £23.30

152C

153C

154C

Now available in 15 fabrics 66

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