Clubrugby issue 12

ISSUE 12

AT THE HEART OF THE RUGBY COMMUNITY

Enter the Social Media Awards

Audience Takeover! Club Rugby readers enjoy a night out at BT Sport

using this QR code

Battle of the Brands Which brands will boost trade behind your bar?

Summer Tours England, Ireland and Wales head South Awards Could you be our Rugby Club of the Year?

WELCOME

Welcome

Welcome to the latest issue of Club Rugby, the magazine for grassroots rugby clubs, the backbone of the sport.

Contributors

Mike Braidwood

Chris Colverd

Sean Ferris

Karen Foreman

Larry Hardcastle

Jonathan Hardy

David Lucas

Brian O’Driscoll

Leigh Ann Ogilvie

Justin O’Regan

Victoria Romero-Trigo

Jill Slingsby

Well, it has certainly been a exhilarating season for rugby fans with some outstanding rugby being played across the stadiums of Europe at both club and international levels.

The showpiece finals all proved extremely compelling with Leinster achieving an amazing double in the European Champions Cup and PRO 14, a testament to the overall strength of Irish rugby with the national side achieving a Grand Slam in the 2018 Six Nations Championship.

Ireland now travel to Australia for a three-Test series where they will be seeking to emulate the achievement of England two seasons ago by securing a clean sweep over the Wallabies. Given the way their key men have performed throughout this season and the tremendous depth of talent they currently command, few would bet against Ireland securing the series in style.

For their part, England will be facing up to their own challenge in the Southern Hemisphere as they take on South Africa in their summer Test series. It has not been the easiest of seasons for Eddie Jones’s men in white with the team finishing in fifth place in the Six Nations but they will be eager to prove that, despite their struggles, they remain serious contenders for the 2019 World Cup. Club Rugby certainly finished the season off on a high as we held our third audience takeover of BT Sport’s Rugby Tonight show in May. Over 170 of you took part and demonstrated real enthusiasm throughout the live broadcast, providing some authentic rugby atmosphere, so thanks to all of you who made the effort to come along.

As always, this month’s Club Rugby has plenty of features to help grassroots clubs reach their business potential and boost their revenues. We also have plenty of expert advice on a whole range of club-centric topics.

Editor Justin O’Regan Design David Foster Editorial Chris Colverd, Caroline Scoular Events Karen Foreman, Jill Slingsby Display Advertising Margaret Doherty Sales & Marketing Leigh-Ann Ogilvie Circulation Jon Hardy Accounts Andrew Soles Publishing Director Sean Ferris Images courtesy of BT Sport

Club Rugby is published by Alchemy Contract Publishing (ACP) Ltd. Club Rugby is a sister title to ACP’s Club Mirror and Clubhouse Europe.

ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@clubrugby.org.uk www.alchemycontractpublishing.co.uk

The views expressed in this magazine are not necessarily those of the publishers. Club Rugby does not verify the claims made by advertisers regarding their products.

JUSTIN O’REGAN CLUB RUGBY 3

Contents 20

16

12

6 News A round-up of the latest news from the rugby scene, including Saracens Women’s victory in the Tyrells Premier 15s and Wooden Spoon’s quest to stage a game on Everest and break two world records.

8 Social Media Round-Up We trawl around the web to find some of the best rugby memes around.

12 England to South Africa

26

Club Rugby looks ahead to England’s tour of South Africa which takes in three Tests in Johannesburg, Bloemfontein and Cape Town.

26 Leinster stand tall in Europe

16 Confident Ireland head Down Under

Irish province Leinster secured their fourth European Cup as they beat Racing 92 in Bilbao.

The European champions take on the Wallabies in a three-Test series and will be aiming for a clean sweep.

28 Thrilling comeback for Cardiff Blues

20 Our third Rugby Tonight takeover

The European Challenge Cup Final was a thrilling spectacle as Cardiff Blues beat Gloucester.

Over 170 Club Rugby readers became the audience for BT Sport’s Rugby Tonight in the penultimate show of the season.

30 Club Awards 2018

24 Sarries reclaim the English title

36 Free club raceday

Saracens were in fine form at Twickenham at the end of May as they beat Exeter Chiefs in the Aviva Premiership Final.

The Club Awards Gala Dinner returns to Doncaster Racecourse, and to celebrate we’re offering a free day’s racing to all attendees.

Could this be your year? It’s time to shine!

24 Sarries reclaim the English title Saracens were in fine form at Twickenham at the end of May as they beat Exeter Chiefs in the Aviva Premiership Final.

4 CLUB RUGBY

41 2018 Brands Report We present the exclusive annual 2018 Brands Report in association with CGA Strategy.

62 Sporting fixtures Coming to a screen near you. Sports4Bars.com looks at June’s key live sporting fixtures.

64 Hospitality Social Media Awards Is your club using social media to engage with members? Then we want to hear from you.

66 Polar bears and penguins Analysis of effective club management.

68 The art of leadership How to engender a high performance culture.

69 Human resources The role of time-saving preventative systems.

71 Recruitment and training Why it pays to make them stay.

72 Club kitchen – top trends for 2018 Just what should clubs be including in their 2018 menus?

74 Selling soft drinks How to make sure that your sales are the best that they can be.

75 Food, glorious food!

How Menu Engineering can help food-focused clubs to increase their Food and Beverage bottom line.

76 Theft – don’t leave your club exposed When did you last check that your maintenance equipment is still safely where it should be?

42 Battle of the Brands

56 Legal Eagle

77 Employing competent contractors

Clubs are now the third biggest sector in the on trade, representing 20% of all licensed premises.

And brands play a huge part in this.

Latest legal advice from our Legal Eagle.

Inappropriate management of contractors can result in costly accidents, delays to work, criminal prosecutions and claims for damages.

44 Top 10 club spirits brands

58 Energy matters Could your club get better value from energy contracts? Could you reduce energy consumption by 20% and save money? Here’s how.

46 Top club packaged beers, ciders and RTDs

78 Web design – keeping it clean Many website designers create overly busy websites. But is this really what users want?

60 Better Buying 48 Top 10 club draught cask, keg, ale and stouts 50 Top 10 club draught lagers and ciders

Want to cut club spending while increasing efficiencies? Well now you can.

80 It’s Classified!

Club-supporting suppliers to the fore.

72

52 Top club wines and soft drinks 54 Building the Business Is your club using social media to its best effect?

Also: Why low-calorie beers are on the up, and legal advice from our Legal Eagle. Plus: FREE service for clubs.

CLUB RUGBY 5

<

News from the touchline Harpenden RFC to host Pub 7s on August 26

Wooden Spoon aiming for Everest double in 2019

Harpenden RFC in Hertfordshire will host the 53rd National Pub Sevens and 3rd Hen Sevens competitions on Sunday, August 26.

The former competition will feature men’s teams while the Hen Sevens will see women’s teams taking part in a fantastic day of sevens action.

Competition in all categories proved to be extremely fierce in the 2017 event with top invitational side Apache winning the main men’s trophy and Dambusters Ladies winning the Hen Sevens title.

As you’d expect, below the top tier teams there are plenty of casual sides who turn up to play for fun and take part in the ‘Barrell’ and ‘Plate’ competitions.

To enter a team or for more information on the tournament, please visit: www.nationalpubsevens.com

Wooden Spoon’s Everest Rugby Challenge will take place in 2019

Health drink launched

by Jonny Wilkinson England legend Jonny Wilkinson has teamed up with Tastemakers to produce a range of drinks made from kombucha, a fermented or black green tea.

The launch of the No.1 Kombucha brand follows Wilkinson’s growing interest in fermented food and drink to help tackle physical and mental health issues.

Kombucha is renowned as having a number of health benefits, including helping with insomnia, diabetes, gut health and a general improvement in mental and physical wellbeing.

The brand, made from a blend of filtered water, organic green tea, organic cane sugar and what the makers describe as ‘scoby’ – a symbiotic colony of bacteria and yeast, is said to be naturally rich in live cultures and therefore beneficial to health.

Wilkinson said: “Six years ago I started a journey to create a product that would offer a healthier choice for consumers.

“I chose to launch a kombucha drink because it is a living food that can have a positive impact on wellbeing. We spent a considerable amount of time refining the recipe to make it as delicious as possible and an easy choice for consumers wanting to make small, positive steps towards improving their health.”

6 CLUB RUGBY

Rugby charity Wooden Spoon is taking on its toughest challenge yet in April 2019 and will attempt to break two Guinness World Records on Mount Everest.

The charity’s goal is to play the highest game of full contact rugby and the highest game of touch rugby in history, whilst raising £200,000.

The money raised will help fund projects that support children and young people with disabilities and facing disadvantage across the UK and Ireland.

In April 2015, Wooden Spoon took a squad of 11 people - including former England fullback Tim Stimpson - to the North Pole to take part in the Arctic Rugby Challenge.

The team set a Guinness World Record for playing the northernmost game ever of rugby in history. The challenge also raised a whopping £240,000 for children and young people.

The charity is looking for two sevens

team squads which will each be captained by a high profile, former international rugby player. As a minimum they need two squads of 10 players plus two referees and are keen to recruit both men and women.

The party will fly into Kathmandu in Nepal where the challengers will visit and get involved with a local project that positively impacts local children’s lives.

The team will then head out to Lhasa in Tibet. Following a drive from Lhasa to the Everest base camp the challenge teams will then make the challenging trek up to the Tibetan Advanced Base Camp where a game of rugby will be played. It is a 24 day trip.

In order to satisfy World Record guidelines, the games will have to adhere to standard rules governing standard variations of the game – for example, full contact or touch rugby.

Wooden Spoon have applied to Guinness World Records to set the following records:

Highest altitude game of full contact rugby (6,650m) – single gender sevens match.

Highest altitude game of touch rugby at Advanced Base Camp around (6,340m) – mixed gender match.

Challengers will be required to pay the ticket price of £7,150 per head, which will be payable directly to the event partner, Adventure Peaks.

You will then need to raise money to make a minimum donation to Wooden Spoon of £10,000. The charity will provide you with fundraising tools and materials to support you with this.

Challengers must be able to commit to the 24-day expedition, plus an additional weekend of training.

For more information on this once-in-alifetime challenge, email jgillard@woodenspoon.org.uk or call 07718 078657.

World Rugby approves 12 new laws following a year-long trial

Saracens win Tyrells Premier 15s title The inaugural Tyrells Premier 15s title was won by Saracens in April as they defeated Harlequins by 24-20 in the final at the Trailfinders Sports Ground in Ealing.

This victory - watched by over 2,000 spectators - was the culmination of a long season which began back in September and featured the 10 best women’s teams in the country before Harlequins and Saracens emerged as worthy finalists.

Saracens certainly got off to a blistering start in the final with tries from Sam Martinez Gion, skipper Lotte Clapp and Garnet Mackinder seeing the North Londoners taking a 17-8 lead at half-time.

Quins struck back with the first try of the second half, but then Sarries prop Hannah

Sport on TV We have full details of all the live rugby coming in the next month, including the action from the home nations’ summer tours, including England’s three-Test series against South Africa.

We also have comprehensive listings of the key live events in other sports taking place in June/July, not least the FIFA World Cup in Russia.

There is also the small matter of England’s ODI cricket series against Australia.

Botterman crashed over for her team’s fourth try to put them back in command.

Harlequins struck back with another try in the closing minutes, leading to a concerted Saracens defensive effort as they held on impressively against the opposition onslaught.

“It was a a really good spectacle for women’s rugby,” said Saracens coach Rob Cain following the final whistle.

“People would have come away seeing just how physical the game was, just how big the collisions are, how we keep the ball in play and how there is a lot of technical detail around the breakdown and putting the ball into open space. It was a ferocious game, absolutely brutal.”

World Rugby have unanimously approved 12 new rugby laws which will be put into effect immediately.

The 12 laws, which have been trialled around the world over the last year, are: l Uncontested scrums must have eight players (Law 3.15) l Permit kick to touch after time has elapsed (Law 5.7c) l Where multiple penalty infringements the non-offending team can choose the most advantageous (Law 7.2d) i.e. if an offending team conceded another penalty while the other team has advantage, the nonoffending team can choose which penalty they want to utilise. l Penalty try has no conversion (Law 8.1c, 8.3 and 8.7) l Touch, 22m and in goal simplification

l Scrum – no signal from ref (Law 19.22)

l Scrum – alignment of scrum-half (Law 19.15f) l Scrum – compulsory strike (LRG insist that for player welfare purposes this is a compulsory strike by the hooker (Law 19.22) l Scrum – Allow number eight to pick up from second row of scrum (Law 19.36c) l Tackler must get up before playing the ball and then can only play from their side of the tackle gate (Law 14.6) l Change in pre-ruck offside line formation – at least one player on their feet and over the ball which is on the ground (Law 14.11) No kicking out of ruck (Law 15)

World Rugby Chairman Bill Beaumont said: “World Rugby continually reviews the laws to ensure that the game is as enjoyable, simple and safe as possible at all levels.”

CR readers enjoy our third takeover of BT’s Rugby Tonight In April, Club Rugby readers enjoyed our third audience takeover of BT Sport’s midweek magazine programme Rugby Tonight.

Around 170 rugby club members from a number of clubs, including Canterbury RFC, Cheltenham RFC, Dagenham RFC and Westcombe Park RFC assembled at the BT Sport studios in East London alongside the presentation team of Sara Elgan-Easterby, Austin Healey and Ben Kay. It was a great night out as the audience had a few drinks and then watched the programme unfold live in front of them.

For a full flavour of the evening, including our photo gallery, read the article on page 20.

CLUB RUGBY 7

CLUB NEWS

Clubnews

8 CLUB RUGBY

Club Rugby takes a whirlwind tour of clubs around the county in the fastest way possible â&#x20AC;&#x201C; by social media.

Share your news and links with us at info@clubmirror.com. Follow sister title at twitter.com/Sports4Bars and don't forget to enter the Social Media Awards.

See pages 64-65 in this issue.

CLUB RUGBY 9

ENGLAND SUMMER TOUR Having guided Saracens to the Aviva Premiership title, Owen Farrell captains England’s tour of South Africa

A huge challenge Following a disappointing year which saw the 2017 Six Nations champions slump to a fifth-place finish in this year’s tournament and, more recently, concede over 60 points to a scratch Baa-Baas side at Twickenham, England are in dire need of a morale-boosting tour of South Africa.

I

t’s fair to say that England find themselves in something of a crisis 15 months out from the next World Cup. Having enjoyed a period of dominance during the first two years of coach Eddie Jones’ reign, which saw the men in white winning the Six Nations titles in 2016 and 2017 and going 23 consecutive games without a defeat, the team began to under-perform by their own lofty standards.

The seemingly unstoppable upward curve dipped alarmingly in 2018 as England finished fifth in the Six Nations, their worst-ever placing in the six-team championship, with their sole victories coming against Italy (46-15) and Wales (12-6).

Their last outing - admittedly a non-Test match with England fielding a team shorn of their Saracens and Exeter Chiefs contingent – against the Barbarians in May was one of England’s worst

12 CLUB RUGBY

performances since RWC 2015 as the scratch side ran in nine tries to win the Twickenham encounter by 63-45.

It was England’s fourth defeat on the bounce, an unthinkable statistic in the first two seasons of Jones’ tenure but one that has lengthened England’s odds of challenging for the World Cup in 2019.

Now England face a three-Test series against the Springboks and will need to show a massive all-round improvement if they are to secure a series win on South African soil and prove that they remain on course to make an impact in Japan. it is certainly a massive challenge for England when you consider the history between the two sides. Of the 13 South Africa v England Tests played in South Africa, England have won just three games and drawn one and on their most

recent tour of the Republic – in the summer of 2012 – they lost the first two Tests and drew the third.

Admittedly, their last outing against the Springboks, in November 2016, was a 37-21 victory for England but that was played at Twickenham when England were the reigning Grand Slam winners of the Six Nations.

Nevertheless, Jones has targeted a 3-0 series victory for this tour, a feat which would match the achievements of the 2016 summer tour to Australia (3-0 series win for England) and the 2017 tour of Argentina (2-0 series win for England).

Is this a realistic goal for England? Well, in their favour, the ‘fatigue factor’ which seemed to afflict several frontline players during the past 10 months appears to be less of an issue now that it was during the Six Nations campaign.

The recent Aviva Premiership Final at Twickenham demonstrated that many of Jones’ go-to men are on top form with winners Saracens producing a very effective display to beat Exeter and secure the English domestic title.

In the Vunipola brothers, Maro Itoje, George Kruis, Jamie George and current England skipper Owen Farrell, they have a clutch of world-class players who will be ready to meet the physical and mental challenges awaiting them in South Africa.

These are players whom Jones believes can help to write a new chapter in the history of England’s fortunes in South Africa as they take on the Springboks on successive weekends in Johannesburg, Bloemfontein and Cape Town.

Farrell, in particular, is in brilliant form at the moment, his coolness under pressure, unrelenting attitude and leadership qualities making him the obvious candidate to lead England in the continuing absence of long term skipper Dylan Hartley.

No stranger to the England captaincy, having already led his country, Farrell recognises the challenge facing his team.

“South Africa is a brilliant tour, a brilliant challenge,” he said. “This tour is one we’re going to enjoy. They are a good team with a new coaching team in place so we probably don’t know what we’re going to get. The key is to be ready for anything.”

Several other players have put their hands up as World Cup contenders in recent months, including the enigma that is Danny Cipriani.

Having signed for Gloucester at the end of the season following a storming campaign with Wasps, the fly-half forced his way into the tour party and many will be hoping that he is allowed the game time to further press his claims as a worthy World Cup squad member.

Danny Cipriani has earned a spot on the tour after a stellar season with Wasps

At the press conference to announce his tour squad, Jones said: “It always comes down to the fact the first thing you’ve got to do is beat history.

“History shows England have never won a series in South Africa. I probably understand the South African rugby psyche as well as any having had experiences there.

“And I know what they are going to be like when they play England. There are certain cultural issues between the two countries that provide great motivation for the South Africans.”

He added: “You have to be able to exploit that and use it in a positive way. How can you use their dislike of the English to create an opportunity for yourself because you know at Ellis Park they will be unbelievably passionate and aggressive for the first 20 minutes.

“That creates opportunities for us. We have to be good enough to understand those opportuni-

ties and execute them.

“First it is about creating an understanding.

They need to understand why English teams haven’t won there in the past and then come up with an approach of how we will be ourselves.

Like in any game of rugby, any physical contact sport, you have to understand the psychology of the opposition. You have to understand where they get their strength from.”

Jones is certainly well-acquainted with the psyche of the South African national side, having acted as coaching adviser during the 2007 World Cup which saw the Springboks beating England in the Final in Paris to win the Webb Ellis Trophy for a second time.

He was also the architect of arguably the lowest point in South African rugby history as the coach of Japan in RWC 2015, pulling off a brilliant tactical coup to inspire the Cherry Blossoms’ 34-32 England last met South Africa at Twickenham in 2016, beating the Springboks by 37-21

CLUB RUGBY13

>

ENGLAND SUMMER TOUR pool victory over the Springboks in Brighton.

The Springboks have had some ups and down since that landmark defeat and are embarking on a new era with Rassie Erasmus taking over as Director of Rugby/coach.

Erasmus takes over role in succession to Allister Coetzee who was sacked back in February and brings with him an excellent coaching record which includes stints with Munster, the Stormers and the Cheetahs, in addition to the experience he garnered during his 36 caps for his country as a backrower.

Erasmus has wasted no time in putting his stamp on the job already with his decision to name Stormers flanker Siya Kolisi as captain for the series against England.

Kolisi thus becomes the first black player to lead the Springboks in a Test match but as far as Erasmus is concerned, it is his qualities as a player and leader rather than his race which got him the job.

“I know Siya is a good leader and I am excited about what he can offer us‚” said Erasmus. “I coached him since he was 18 years old when he arrived at the Stormers from the Eastern Cape and through the academy until he played for the Stormers.

"I know him as a good rugby player. This year he has gone through some tough times with form as captain of the Stormers but he is a great leader.

"I like him because he is humble‚ he is quiet and the way he is playing at the moment he is not flashy. With the breakdown work he is doing in attack‚ the carries and clean-outs‚ he is playing almost like a blindside flanker.”

For his part, Kolisi can’t wait to lead the team out against England and is determined to do justice to the role of Springbok captain, the highest profile sporting job in the country.

“I hope I get to inspire not only black people but every South African because I don’t only represent black people but everyone in the country,” he said.

“Rassie showed us a picture when we assembled at camp, while we were playing for our different franchise on the field. In front of us were all South Africans from all races cheering for us.

“That’s why we also wear the South African flag on our chests every time we run out for the Springboks. It is a representation of all our people.”

But the South African rugby public are notoriously hard to please and will see a first series defeat against England as akin to a national disaster despite the Springboks’ fairly dismal record over the previous two years.

Under Coetzee, they won 11 out of 25 Tests, earning some unwanted records along the way, including: losing at home to Ireland for the first time; losing in Argentina for the first time; losing against Italy for the first time and being smashed by a record 57-0 by New Zealand.

It was clear that drastic change had to come if South Africa are to avoid being humiliated in RWC 2019, where their opening game is against pool rivals and reigning World Champions New Zealand, so Erasmus has been brought on board to effect that turnaround.

To help the South Africa cause, the ban on overseas players appearing for the Springboks has been lifted, giving Erasmus precious access

SOUTH AFRICA V ENGLAND 1ST TEST Saturday, June 9 4.05pm, Sky Sports Main Event 2ND TEST Saturday, June 16 4.05pm, Sky Sports Main Event 3RD TEST Saturday, June 23 4.05pm, Sky Sports Main Event

to a number of big names currently plying their trade on the playing fields of Europe, including scrum-half Faf de Klerk of Sale Sharks, prop Vincent Koch who was one of the key men in Saracens’ Premiership title win and exciting Wasps centre Juan de Jongh.

The presence of these players, all boasting intimate knowledge of the English game, will be a massive boost for South Africa and will see some fascinating match-ups between club colleagues.

Hostilities begin on June 9 at Ellis Park in Johannesburg, continuing in Bloemfontein a week later before concluding at Newlands in Cape Town on June 23.

This hugely anticipated Test series will give both sides a strong idea of where they currently sit in world rugby – and more importantly what they need to do to launch a concerted challenge on the World Cup in 2019.

Stormers flanker Kiya Kolisi has been installed as the new South Africa captain

14 CLUB RUGBY

<

Feel the Fury on BT Sport

Tyson Furyâ&#x20AC;&#x2122;s comeback ght on June 9th is only on BT Sport with more top ghters exclusively live from the Autumn.

Search BT Sport Boxing

DANIEL

DUBOIS

Be There

BILLY JOE

SAUNDERS

CARL

FRAMPTON

JOSH

WARRINGTON

TYSON

FURY

Tyson Fury will ght exclusively live on BT Sport on June 9th. Other ghters listed will be available to both BT Sport and Boxnation customers until 01/10/18, after which they will be exclusively live on BT Sport. All ght information is subject to change.

HOME NATIONS TOURS Grand Slam champions Ireland take on the Wallabies in a three-Test series

Top summer action There is plenty of top-class rugby action to look forward to over the summer as Grand Slam and Six Nations winners Ireland travel to Ireland for a three-Test series, Wales head to Argentina for two Tests, Scotland take on Canada, USA and Argentina and France travel to New Zealand.

T

here’s a massive summer of rugby action in prospect with the home nations and France testing themselves against some of the top sides on the planet.

Ireland travel Down Under to play three Tests against Australia and will be full of confidence given their lofty status as Grand Slam champions of Europe, not to mention the dominance of provincial side Leinster who achieved a memorable double trophy haul in this season’s European Champions Cup and PRO 14 competition.

Many pundits believe that this is the strongest Irish squad ever assembled for a tour, ensuring that hopes are high for a successful series win against the Wallabies.

Certainly, it is hard to see Ireland taking their feet off the accelerator given the calibre of talent which is marbled throughout their squad - even with inspirational skipper Rory Best sidelined for

16 CLUB RUGBY

the summer due to a hamstring injury picked up while playing for Ulster.

In Johnny Sexton they have the Northern Hemisphere’s outstanding player and leading candidate for World Player of the Year when the illustrious gong is handed out in November.

The Leinster fly-half continues to operate at a level which few No.10s can even dream of attaining, his unerring tactical skills putting him at the heart of Ireland’s most notable successes over the past few seasons.

His part in Ireland’s 2018 Grand Slam season has already become the stuff of legend with his injury-time drop goal to win the game against France one of the most sensational feats of icecool executions the game has ever seen.

You can be assured that Sexton’s reputation will precede him in Australia and that the Wallabies will be spending a lot of time in front of the whiteboard in order to nullify his influence on

the series. But being targeted by the opposition is all in a day’s work for the 32 year old who always seems to be one step ahead of everyone else on the field.

Ireland face Australia in Brisbane on June 9, head to Melbourne a week later, then round off the series at Sydney’s Allianz Stadium on June 23 in what is sure to be a compelling series.

Ireland’s last match against the Wallabies was back in November 2016 in Dublin, the home side running out 27-24 winners but they have not beaten Australia on their home turf since 1979.

Having picked a full-strength squad rather than choosing to rest some key players, Ireland coach Joe Schmidt will be targeting a 3-0 series victory, an achievement which would underline Ireland’s already strong credentials as a genuine World Cup contenders come 2019.

“We’re extremely excited by the challenge that this three-Test tour will present,” said Schmidt.

Johnny Sexton is sure to have a huge impact on Irelandâ&#x20AC;&#x2122;s tour of Australia

CLUB RUGBY 17

>

HOME NATIONS TOURS “From talking to the players we get a sense that they are also excited about going on tour and testing themselves against one of the best sides in the world, in their own backyard.”

Wales, meanwhile, head to Argentina to play a two-Test series following the one-off Test against South Africa and will be in no doubt about the challenge facing them from a team which is now accustomed to the white-hot intensity of the annual Rugby Championship.

The home side have also been boosted by the performances of the Jaguares – the Pumas in all but name – in the Super Rugby tournament where the team has made a significant impact this year, recording victories over top New Zealand and South African opponents.

Wales coach Warren Gatland has chosen to rest some of his frontline men for the trip to South America with Alun Wyn Jones, Taulupe Faletau and Liam Williams all having the summer off, meaning there are opportunities for less experienced players to make the step up.

Cory Hill and Ellis Jenkins have been named as co-captains for the tour and will have the chance to demonstrate their leadership credentials.

“This summer is a great opportunity for this squad to build on their experience, get test match game time under their belt and face Rugby Championship opposition,” said Gatland.

"We have picked a squad of 31 to try and give players as much game time as possible. It shows the depth we have built in recent years that we have just one uncapped player in the squad in Tomos Williams, but he has been in a number of squads so knows the environment well.

"We have picked Cory and Ellis as co-captains, they are both leaders and have experience captaining at regional level so this is an opportunity for them to build on that.

"This summer is another step on our 2019

Wales take on Argentina in a two-Test series

RWC path and a great opportunity to build on recent campaigns."

Scotland take on Canada, the USA and then Argentina as coach Gregor Townsend looks to build on their third-place finish in the 2018 Six Nations Championship.

Townsend named six uncapped players in his squad for Scotland's Summer Tour, resting a number of key men.

Finn Russell, Tommy Seymour, Sean Maitland, Jonny Gray and Ryan Wilson are among the established players to be left out of the squad, while those absent through injury include centre Huw Jones, flanker Hamish Watson and prop WP Nel. Townsend said: “There are twin goals for this tour - the first is to build on the work we’ve done so far this season and finish with improved performances.

"We also have the Rugby World Cup in our thoughts, as this will be our last tour before we leave for Japan next year.

“Touring and staying together for four weeks and experiencing different environments will be very informative - seeing how players get on with each other, how much they improve and how they rise to each challenge we face on tour.”

The toughest of the assignments is handed to France as they travel to New Zealand to take on the All Blacks on three successive Saturdays.

While France have named a strong squad for the tour with the likes of scrum-half Morgan Parra, second row Yoann Masestri, wing Maxime Medard and Wesley Fofana all included, it could prove a long tour for Les Bleus.

So, a veritable feast of rugby in prospect during June which should give plenty of clues about the teams’ relative standing at this stage.

SUMMER TOURS COVERAGE

18 CLUB RUGBY

Saturday, June 9 NEW ZEALAND V FRANCE 8.35am, Sky Sports Main Event

Saturday, June 16 AUSTRALIA V IRELAND 11am, Sky Sports Main Event

Saturday, June 9 AUSTRALIA V IRELAND 11am, Sky Sports Main Event

Saturday, June 16 ARGENTINA V WALES 8.40pm, Channel 4

Saturday, June 9 ARGENTINA V WALES 8.40pm, Channel 4

Saturday, June 16 USA V SCOTLAND 2am, BBC

Saturday, June 9 CANADA V SCOTLAND 2am, BBC

Saturday, June 23 NEW ZEALAND V FRANCE 8.35am, Sky Sports Main Event

Saturday, June 16 NEW ZEALAND V FRANCE 8.35am, Sky Sports Main Event

Saturday, June 23 AUSTRALIA V IRELAND 11am, Sky Sports Main Event

<

Changing lives...

Wooden Spoon is a registered charity in England and Wales (Reg No: 326691) and in Scotland (Reg No: SC039247)

We fund life-changing projects across the UK and Ireland, using the power of rugby to support children and young people with disabili es or facing disadvantage.

Find out more at woodenspoon.org.uk @charityspoon

facebook.com/WoodenSpoonCharity

RUGBY TONIGHT – AUDIENCE TAKEOVER

Part of the audience gets ready for the start of the show

Rugby Tonight welcomes our readers Club Rugby held our third ‘audience takeover’ of BT Sport’s popular midweek magazine show, Rugby Tonight in April with a huge turnout of teams from all over the country, including Cheltenham RFC, Dagenham RFC, Dartford RFC, Old Emanuel RFC and Winslow RUFC.

T

here was a suitably ‘end of term’ atmosphere for Club Rugby’s third audience takeover of BT Sport’s Rugby Tonight in April with over 160 of our readers taking part in the penultimate show of the season.

As the readers arrived at the BT Sport studios in Stratford, London, they were invited into the green room to have a few drinks, a bite to eat and enjoy some rugby chat ahead of the live broadcast which was to go on air at its usual time of 8pm.

It was certainly a grand turnout with members of Blackheath RFC, Cheltenham RFC, Dagenham RFC, Dartford RFC, Harlow RFC, the Honorary Artillery Company RFC, Old Emanuel RFC, Sandal RFC, Westcombe Park RFC, Winslow RUFC Uxbridge RFC, as well as a contingent of members of the Wooden Spoon Society, the famous rugby charity.

The main focus of that week’s show was on the Aviva Premiership semi-finals – Saracens v Wasps and Exeter Chiefs v Newcastle Falcons – so there

20 CLUB RUGBY

was plenty to talk about before heading into the studios.

It was certainly a busy night at BT Sport HQ with the UEFA Europa League Final between Atletico Madrid and Marseille also being broadcast on BT Sport with the presentation team based in the nextdoor studio to Rugby Tonight.

With excitement levels rising as broadcast time approached, our audience were given a briefing by the production team and then ushered into the main studio for a rehearsal.

Sara Elgan-Easterby was in the hot seat as the main presenter for the night, ably assisted by Austin Healey and Ben Kay, while the studio guest was former South Africa and Saracens second row Alistair Hargreaves who skippered his team to the Aviva Premiership title in the 2014/15 season.

As always, the show’s tone struck a neat balance between detailed analysis of recent events and upcoming games with humorous rugby banter with the magnificently bewhiskered Hargreaves at one

point engaging in a ‘beard off’ with several members of the audience to see which of them had the most impressive facial hair.

Unsurprisingly, the former Saracens man was declared the winner despite some great challengers in the crowd.

He also offered some fascinating insights into the winning culture which has been created at Saracens and reminisced about leading the club to glory at the tailend of his playing career.

There was further chat on the other side of the studio in the ‘Ruck ‘n’ Maul bar with audience members asked for their opinions on the weekend’s matches.

As is customary, the programme concluded with Austin Healey running a demonstration move in the studio with the help of two teams.

It was another great episode of this must-watch show and we have already agreed further audience takeovers of Rugby Tonight when the domestic season resumes in September.

CLUB RUGBY 21

>

RUGBY TONIGHT â&#x20AC;&#x201C; AUDIENCE TAKEOVER

Austin Healey is watched closely by members of Old Emanuel RFC

Former Saracens skipper Ali Hargreaves discusses the big issues with Austin Healey and Ben Kay

22 CLUB RUGBY

The Harlow RUFC contingent pose for a picture in the Rugby Tonight studios

Former Saracens captain Ali Hargreaves takes a time out with the Club Rugby team

CLUB RUGBY 23

<

AVIVA PREMIERSHIP Saracens produced a masterclass in power rugby at Twickenham on May 26 as they beat Exeter Chiefs 27-10 in the Aviva Premiership Final

24 CLUB RUGBY

CLUB RUGBY 25

<

EUROPEAN CHAMPIONS CUP Leinster won the European Rugby Champions Cup in May with a 15-12 win over Racing 92 in Bilbao

26 CLUB RUGBY

CLUB RUGBY 27

<

EUROPEAN RUGBY CHALLENGE CUP Cardiff Blues beat Gloucester 31-30 in a thrilling European Rugby Challenge Cup Final in Bilbao

28 CLUB RUGBY

CLUB RUGBY 29

<

CLUB AWARDS

Time to shine 2 0 1 8

Enter the 2018 Club Awards

The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs. Could this be your year? It’s time to find out. Deadline – June 30, 2018.

I

f you haven’t entered the Club Awards before, then make sure 2018 is the year that you do.

From football clubs to rugby clubs and from social clubs to political clubs, and everything in between, we look forward to your entry, both old friends and new.

The Club Awards Gala Dinner celebrates clubs across the UK and provides the perfect opportunity to meet up with fellow clubs to share ideas and issues while having a lot of fun along the way.

JOIN THE JOURNEY – WHY ENTER? Clubs use their success to: • Raise the club’s profile.

• Gain coverage in the local press and media.

• Encourage new members.

• Thank existing members for their support.

• Show that the club is spending members’ money for their benefit.

• Celebrate clubland in all its forms with fellow clubs from across the country.

IT COULD BE YOU So, do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest? Time to find out.

HOW TO ENTER There are two ways to enter the 2018 Awards.

1. Fill in the form opposite and one of our judges will give you a call.

2. Request a self-entry form, complete it and return it to us via email or post.

Alternatively, just email your preference to info@clubmirror.com and we'll take it from there.

Simple as that. We look forward to your entry – good luck!

DEADLINE – JUNE 30, 2018

30 CLUB RUGBY

HOW TO ENTER Please tick preferred option

n I would like one of the Club Awards judges to contact me to discuss the club.

OR

n Please send me a self-entry form.

Which categories would you like to be considered for? (Please tick as many/few boxes as you wish. The judges may also enter you in other categories which they believe you excel in.)

n Bar Manager/Bar Steward of the Year (Q)

n Green Club of the Year (AG)

n Bowls Club of the Year (S)

n Innovative Club of the Year (AI)

n Business Initiative of the Year (R) n CAMRA Club of the Year (T)

n Catering Club of the Year (U)

n Catering Club of the Year – Golf (V) n Charity Club of the Year (W) n Committee of the Year (X)

n Community Club of the Year (Y) n Cricket Club of the Year (Z) n Darts Club of the Year (AA)

n Entertainment Club of the Year (AB) n Family Club of the Year (AC)

n Football Club of the Year (AD)

n Grounds Team of the Year (AH)

n Manager/Secretary of the Year (AJ) n Marketing Club of the Year (AK)

n Membership Club of the Year (AL) n Racing Club of the Year (AM)

n Refurbishment Club of the Year (AN) n Rugby Club of the Year (AO)

n Sports Club of the Year (AP)

n Sports and Social Club of the Year (AQ) n Tennis Club of the Year (AR)

n Traditional Club of the Year (AS)

n Turnaround Club of the Year (AT)

n Golf Club of the Year – under £1m turnover (AE) n Website of the Year (AU) n Golf Club of the Year – over £1m turnover (AF)

n King of Clubs (AW)

Name:

____________________________________________________________

Job title:

____________________________________________________________

Club:

____________________________________________________________

Address:

____________________________________________________________ ____________________________________________________________

Postcode: ____________________________________________________________ Tel:

____________________________________________________________

Email:

____________________________________________________________

DEADLINE – JUNE 30, 2018 CONtACt thE CLUb AWARDs tEAm:

bY POst: Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX ONLINE: www.clubmirror.com/Awards

bY EmAIL: Email your details to info@clubmirror.com

bY PhONE: Call in your details to 01753 272022

bY FAX: Fax this page to 01753 272021 OR UsE thIs QR CODE

CLUB RUGBY 31

<

CLUB AWARDS

The Club Awards are unique. Now in their 27th year, they are the only Awards for the Club Sector. Come and join us on November 29 at Doncaster Racecourse and enjoy an evening of fun and entertainment with clubs from across the country.

32 CLUB RUGBY

JOIN US FOR THE CLUB EVENT OF THE YEAR The Club Awards Gala Dinner is now in its 27th year, well known for providing the perfect informative – and fun – way to network with suppliers and fellow clubs.

Come and join us for a night of celebration and fun. Open to all clubs, this is the must-attend event of the year.

Complete the form below, or email us on caroline@clubmirror.com

TICKET BOOKING FORM 2 0 1 8

29 November, 2018, Doncaster Racecourse

2 0 1 8

• Complimentary drinks reception

NAME: ________________________________________________________

• Three-course gala dinner

POSITION IN CLUB: ___________________________________________

• Entertainment with celebrity host

CLUB NAME AND ADDRESS: ____________________________________

• After dinner entertainment

______________________________________________________________

• Complimentary ticket to Doncaster Racecourse the following day for each guest

______________________________________________________________

Please note: Any clubs which go through to the finals will be offered two FREE tickets and the cost of these tickets will be refunded to the club.

n I would like _______ (STATE NUMBER) tickets @ £55 + VAT

n I would like ________ (STATE NUMBER) table/s for 10 @ £525 + (Total inc VAT: £66).

n I will/will not take up my free tickets for racing on 30 November.

VAT (Total inc VAT: £630).

(One ticket per Awards/Gala Dinner guest.)

CONTACT TELEPHONE NUMBER: _____________________________ EMAIL ADDRESS: _______________________________________________ SEND COMPLETED FORM TO CLUB RUGBY: BOOK ONLINE: www.awards.clubmirror.com or use this QR code

BY EMAIL: info@clubmirror.com

BY POST: Club Awards, Alchemy Contract Publishing, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY FAX: 01753 272021 OR CALL: 01753 272022

CLUB RUGBY 33

<

CLUB AWARDS

Doncaster Racecourse gets ready for Club Awards EE RACEFR T I WORTH CKETS £16.50 All finali s

ts, winne guests w rs and ill be giv en FREE enjoy a tickets to day's ra cing on Novemb the day er 30, after the Club Aw Turn to p ards. age 30 for deta ils on how to e nter.

Following the success of last year’s event, the Club Awards return to Doncaster Racecourse on 29 November, 2018. And in celebration of Club Mirror’s 50th birthday, we are once again offering free racing on the following day. Are you ready to join us?

A

ll Club Awards finalists and Gala Dinner guests are invited to join us for an exciting day’s racing on Friday, November 30.

“A spectacular and sociable day’s racing in November will be the perfect way to keep the Club Awards celebrations going,” says Karen Foreman from the events team. “The atmosphere will be electric and we’re delighted to have worked with the racecourse to secure free tickets for all of our Club Awards guests in our year of festivities."

• To enter the Awards, turn to page 30.

36 CLUB RUGBY

JOIN US FOR THE CLUB EVENT OF THE YEAR The Club Awards Gala Dinner is now in its 27th year, well known for providing the perfect informative – and fun – way to network with suppliers and fellow clubs.

Come and join us for a night of celebration and fun. Open to all clubs, this is the must-attend event of the year.

Complete the form below, or email us on caroline@clubmirror.com

TICKET BOOKING FORM 2 0 1 8

29 November, 2018, Doncaster Racecourse

2 0 1 8

• Complimentary drinks reception

NAME: ________________________________________________________

• Three-course gala dinner

POSITION IN CLUB: ___________________________________________

• Entertainment with celebrity host

CLUB NAME AND ADDRESS: ____________________________________

• After dinner entertainment

______________________________________________________________

• Complimentary ticket to Doncaster Racecourse the following day for each guest

______________________________________________________________

Please note: Any clubs which go through to the finals will be offered two FREE tickets and the cost of these tickets will be refunded to the club.

n I would like _______ (STATE NUMBER) tickets @ £55 + VAT

n I would like ________ (STATE NUMBER) table/s for 10 @ £525 + (Total inc VAT: £66).

n I will/will not take up my free tickets for racing on 30 November.

VAT (Total inc VAT: £630).

(One ticket per Awards/Gala Dinner guest.)

CONTACT TELEPHONE NUMBER: _____________________________ EMAIL ADDRESS: _______________________________________________ SEND COMPLETED FORM TO CLUB RUGBY: BOOK ONLINE: www.awards.clubmirror.com or use this QR code

BY EMAIL: info@clubmirror.com

BY POST: Club Awards, Alchemy Contract Publishing, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY FAX: 01753 272021 OR CALL: 01753 272022

CLUB RUGBY 37

<

The top performer in the top 20 cask ales *

*Based on volume percentage growth, CGA OPMS Data 04 Novâ&#x20AC;&#x2122; 17

Consistent growth in volume

rate of sale and permanency

Sold OVER

14 million pints in the past year

CLUB RUGBY 2018 BRANDS REPORT

Brands Report 2018 For the fifth year running Club Rugby and CGA Strategy are publishing the Club Rugby 2018 Club Brands Report, where we exclusively reveal the Top 10 club brands in six categories. The annual report identifies which are the club stalwarts, which are the new favourites and which are earning their place on the club bar.

O

verall, there are more than 2,500 identifiable clubs across Great Britain representing 20% of all licensed premises. This is the third biggest grouping in the on trade. In terms of drinks volumes the club sector is at 17% of drinks volume sales, making it the third biggest sector, helping to underline its continuing importance in broader terms.

The club market continues to see change. Much has been reported on the Pubs, Hotels and Restaurants sectors, but the world of clubs is no different in its transformation. There is much activity and exemplary quality offerings for on trade customers with the quality of clubs rising continually as exemplified at the 2017 Club Awards.

The future of the club sector remains bright, there is much ongoing activity to improve the quality, support the market, and extend the offer and appeal of clubs to the most important element of all – the consumer.

“

Clubs across Great Britain represents 20% of all licensed premises. This is the third biggest grouping in the on trade. In terms of drinks volumes the club sector is responsible for 17% of drinks volume sales, making it the third biggest sector.

”

Battle of the Brands Top 10 club spirits brands Top club packaged RTDs Top club packaged ciders Top club packaged world lagers

26 28 30 30

30

Top club packaged standard lagers Top club packaged stout Top club packaged ales Top 10 club cask and kegs

30 30 30 32

Top club draught lagers Top club draught ciders Top club still wine brand Top club soft drinks

34 34 36 36

CLUB RUGBY 41

>

CLUB RUGBY 2018 BRANDS REPORT

Battle ofthe brands Clubs are now the third biggest sector in the on trade, representing 20% of all licensed premises and 17% of volume sales. The role that brands play at the club bar is a huge factor in this. Matt Eley reports.

T

he battle for the leisure pound is well documented. But what’s not so well documented is what a good job clubs are doing in the fight.

Nevertheless the challenges are all too apparent to clubs. And they’re clearly rising to this, providing more and more reasons for members to visit their club – an essential now, given statistics from ONS (May 2017) that one in five UK adults state that they no longer drink any alcohol at all.

Those that do, are doing so in greater moderation with more emphasis being placed on quality than volume, according to the same source. In many instances the brands that are adapting to this changing market and providing support to their customers are the ones that continue to perform well. At the club bar, however, club stalwarts remain an essential key to success, all supported by innovation and new serves.

Beer If you lived your life on social media and never actually entered a club or a wet-led bar you’d be forgiven for thinking that craft beer was all that existed in this country. It continues to dominate beer conversations and news articles and has been largely responsible for reinvigorating the category. However, craft remains the cool kid in the corner and is still comfortably outnumbered by mainstream products.

Jerry Shedden, Category and Trade Marketing Director at brand owner Heineken UK, says: “There’s no doubt that the British beer scene is more exciting than ever before with more choice than ever, but it’s really important to keep perspective on those beers that are loved by millions.

“If craft beer was grouped together as one brand, John Smith’s would still be bigger – it’s the number one ale brand in the UK.” And it remains the number one cask or keg beer in the Club Mirror 2018 Brands Report, leading the way from other perennial favourites such as Guinness, Worthington’s and Tetley’s.

Customer loyalty is a key factor here, and according to Shedden, when John Smith’s is removed from the bar, total draught sales drop by 20 per cent.

Loyalty is a two-way-street and John Smith’s has supported the sector with campaigns such as the Paddy McGuinness-fronted Only Ordinary by Name, which searched for pubs and clubs with amazing stories. Venues are also supplied with quiz and darts kits to help drive trade, along with a customer loyalty scheme to rival anything the coffee shop up the road might be doing.

It is the traditional brands that dominate in lager as well, with Carling leading the way from Foster’s,

42 CLUB RUGBY

John Smith’s remains a stalwart at the club bar.

Carlsberg and Stella, on draught.

One significant mover on the bar is Marston’s Pedigree, which has jumped a couple of positions in this year’s report. It is up in both keg and cask formats with a rebrand giving Marston’s a good opportunity to discuss the beer with customers.

Thom Winter, Marston’s category manager for the on-trade, explains that cask can be viewed as the craft beer of clubland. He says: “Cask is down in clubs in terms of volume, -2.4 per cent, however

value is up +3.3 per cent, which is impressive in comparison to the rest of the GB Market. Where craft is considered to be predominantly keg in town centre/city centre bars, the flavour profile and pour of cask suits the drinker more in clubs and is largely considered as their craft beer offer, so the challenge should be seen more as potential, as all drinkers now seek better, more premium products.”

Keeping cask in prime condition is essential to its success but so too is providing options for customers.

With an ever expanding portfolio, Pedigree is still top of the Marston’s tree when it comes to clubs.

Premium and super premium spirits are seeing a rise in popularity.

Thom adds: “Range is one of the most important aspects of a venue and will help recruit new members. Providing a breadth of beer categories rather than a depth of one specific category is the easiest way to get more value through each tap.”

Cider If you compare cider to beer you can swap the term ‘craft’ for ‘flavoured’ and see clear parallels. Yes, fruit variants in both bottle and draft are driving growth in the category but mainstays still provide the bulk of the volume.

One significant difference between cider and beer is that there is growth in the on-trade, whereas in beer, the growth in the overall category is underpinned by strength in the off-trade.

Strongbow is the dominant performer, with Original the number one brand in clubs. Dark Fruit is at number three – impressive considering it was only launched in the on-trade four years ago.

Jerry Shedden explains: “Although flavoured cider continues to drive the draught cider market, apple still continues to lead the charge in terms of volume.

Club owners should therefore remember that although consumers want to try new flavours, they don’t want to be challenged every time they go for a drink.”

The loyalty to Strongbow is similar to that seen with John Smith’s and Carling. It is trusted as a product and a brand. This is backed up by support such as SmartDispense which sees Heineken provide help around temperature, glassware and the perfect pour.

Another good summer will no doubt return more

impressive numbers for cider, which saw 14m extra pints sold in the last 12 months RTDs The balance of power has shifted in RTDS, with VK climbing above the long-time category leader WKD. Jen Draper, head of marketing at Global Brands, puts the success of VK down to providing value and support to customers as well as investing in the future of a category that has been in decline.

“We try to be as bespoke as we can and we try to deliver brand messages that can be delivered in different ways in different environments. What we do in the late-night environment doesn’t necessarily translate to a circuit bar or social club,” she says.

And it isn’t just VK. Jen says the sector is brimming with innovation.

“RTDs had become a bit of a dirty word. What we are trying to do as a company is get people to think differently about RTDs, in terms of both trade and consumers. Cocktails in cans are RTDs. We have a premium G&T in a can with Franklin & Sons and Portobello Road, we have the All Shook Up espresso martini.

“We have the Crooked Brew Company which is 100 per cent natural flavours and colourings. It’s not as sweet but it is craft soda within RTDs.” Spirits and Soft Drinks ‘Not as sweet’ is also a key phrase for soft drinks with the sugar tax and consumer demand leading to recipe changes at companies such as Coca-Cola European Partner (CCEP) and Britvic. The former alone has reformulated or introduced 32 lower-sugar drinks since 2005.

It is a sector in growth and one that is of increasing importance to clubs. But once again, while the shift is evident, the number one brand remains a classic.

Amy Burgess, Trade Communications Manager at CCEP, says: “For all consumers, choice is key, and licensees should look to stock a variety of options, whilst offering lighter variants of their best-selling drinks where possible. Cola remains the biggest seller, with more than half the share of the market and the Coca-Cola portfolio continues to be Britain’s biggest soft drinks brand in the GB on-trade.”

She adds that clubs should also think about different drinks for different occasions. “What a consumer wants to drink on a Saturday night is very different to someone visiting an outlet at 11.30am on a weekday to catch up on emails,” she says. “As such, ensuring a quality experience for soft drinks as well as alcohol is critical so that they don’t miss out in what is an extremely competitive landscape for day-time, out-of-home moments.”

Premium serves are another way for owners to increase returns, evidenced by the variety of mixers now available in the market.

This has helped the spirits sector, where Diageo dominates with brands such as Smirnoff Red, Gordon’s and Captain Morgan leading the way.

“Premium and super premium spirits are seeing a rise in popularity with tipples such as gin, dark rum and vodka the front runners of the trend. This has influenced the mixer market with people looking for premium products to pair with their favourite spirits,” says Amy.

CLUB RUGBY 43

>

CLUB RUGBY 2018 BRANDS REPORT

Top10clubspiritsbrands

There are few better ways to lift the spirits of bartenders and members alike than to have a robust and diverse range on the back bar. And the club market is no exception to this.

W

ith the range of spirit-based trends we are seeing in the wider market, not least the Gin Revolution and growing Cocktail Culture, any stockist can seek to capitalise on these by ensuring the right range of spirits.

An increasingly competitive market means continuing to appeal to customers and recruiting new ones is becoming more challenging by the day. That means that the range at the bar becomes ever more important. Whether this is done by stocking a premium gin or two, offering a single malt as a trade-up to the staple blended whisky, or maybe getting in that bottle of Sambuca, clubs can feel the benefit of offering a good spirits range.

44 CLUB RUGBY

#1 Smirnoff Red

ABV: 37.5% Diageo GB

#2 Famous Grouse

Still the largest of the spirits categories, the stalwart and versatile spirit of Vodka is a staple component of any back bar.

Unsurprisingly, the goliath of Smirnoff Red leads the charge in both vodka and spirits in clubs.

#3 Gordon’s

ABV: 37.5% Diageo GB

With Premiumisation shaping the market, many would have thought Blended Whisky to be a category under threat, The Famous Grouse maintains its position as the number one whisky in clubs, however. This ever popular brand is undoubtedly an expedient addition to the bar.

#4 Bell’s

With Gin the hottest topic in the trade among spirits categories, it is not a shock to see the category leader feature in any key brands list. With additional expressions like Gordon’s Pink Gin and Gordon’s Sloe Gin also gaining traction in the market, it remains by far the leading brand in this exciting and bourgeoning category.

#5 Captain Morgan Spiced Rum

ABV:35% Diageo GB

ABV: 40% Maxxium

#6 Bacardi Carta Blanca

ABV: 40% Bacardi Brown-Forman Brands Any list of leading spirits brands would not be complete without the American icon of Jack Daniel’s. The brand has also released a number of Premium expressions in recent years, including Single Barrel and Gentleman Jack, for those looking for a trade-up from the classic JD and Coke.

ABV: 37.5% Bacardi Brown-Forman Brands The instantly recognisable brand of Bacardi is unmatched in the category of White Rum and a necessity for any stocking list. The classic Cuba Libre serve is not the only way to enjoy Bacardi as it has proven to be a pioneer in the cocktail market in recent years too.

#8 Jägermeister

One of the most recognisable brands in the Cognac category, Courvoisier is a prestigious addition to the back bar that is guaranteed to deliver quality and premium status. Excellent served neat in a warm glass – the proper way – or as a long drink with cola.

#9 Jack Daniel’s

ABV: 40% Diageo GB Although Imported and Malt Whiskies continue to make headlines among dark spirit categories, Blended Whisky is an essential category to stock behind the club bar. Bells remains a prominent brand with a strong core following. Moreover, Bell’s can also be quite versatile in serve, mixing well with soda, ginger ale or cola.

Captain Morgan has been one of the pioneers of Spiced Rum in recent times helping to bring the category into the mainstream – something that has also translated into clubs. Interestingly, Morgan Spiced has evolved beyond its parent brand of Captain Morgan Dark Rum to become the driving force behind the wider brand, along with the PR campaign lead by the Captain himself.

#7 Courvoisier VS ***

ABV: 40% Maxxium UK

ABV: 35% Cellar Trends Any outlet would be missing a trick by not stocking Jägermeister. The ‘Jäger-Bomb’ can help capitalise on the more high-tempo occasions and remains a signature young person’s mixed drink in the on trade.

#10 Baileys The biggest cream liqueur in the on trade is another key addition to the back bar.

Although Baileys sees its zenith around Christmas time, it is nonetheless a necessity all year round and is excellent for concluding the food occasion. The core brand remains one of the most popular liqueurs in clubs.

CLUB RUGBY 45

>

CLUB RUGBY 2018 BRANDS REPORT

Topclubpackaged beers, ciders and RTDs While cask and keg beers are crucial to the clubland market, packaged drinks also remain hugely important to many sports and social clubs, with the fridge being a key focus to many customers.

W

hether it’s fruit cider, world lagers or RTDs (Ready to Drinks) the evolution of the packaged drinks market sees many new brands come and go over time – but there is no doubt that tradition, along with a nod towards new trends, is the most important element for the sports and social club market. Indeed there had been only one change in rankings since last year’s report (which is VK overtaking WKD in the Packaged RTD category).

The report splits out the key sub categories, from packaged world lager to RTDs, stout and low/ nonalcoholic beers. Where applicable, either a top ranking or a single key brand – depending on overall category size – is included.

PACKAGED READY TO DRINK (ALCOPOPS/SPIRIT MIXERS)

#1 VK

The VK brand family has climbed to the top of the RTD tree thanks to its wide range of flavour options making it a popular and competitively priced choice for those seeking a vodka-based RTD.

46 CLUB RUGBY

#2 WKD

Although knocked off its Number 1 spot, this iconic RTD brand continues to innovate and drive interest in the category. The entire range has been re-invented, aiming to bring a sophisticated look to celebrate 20 years of the brand.

#3 Crabbie’s The Crabbie’s brand maintains its sponsorship of a variety of high profile sports across the board, focussing strongly on Rugby. An expanding fruit range has also helped to increase the brand’s bar presence and customer interest.

PACKAGED CIDER

#1 Kopparberg

#2 Magners The Fruit Cider revolution shows no sign of slowing. Not least in the club market, as the now instantly recognisable Kopparberg range maintains its position as the biggest packaged cider in the club market.

#3 Bulmers

Magners maintains its place as the number two packaged cider brand in clubs. With the winning formula of Magners Original having recently translated to draught, the brand remains an essential listing in cider for the club fridge.

This classic cider brand continues to make inroads with a broad range of flavoured variants and continuing product innovation to keep drinkers engaged.

PACKAGED WORLD LAGER

#1 Corona

#2 Peroni Nastro Azzurro The club market’s favourite world lager, this classic Mexican beer remains as popular as ever. Its light, easy drinking flavour profile and iconic ‘bottle with a twist of lime’ serve help keep it at the forefront of drinker’s minds.

#3 Tiger This popular beer brand from Singapore continues to fly the flag for Asian lagers in the sports and social club market. Marketing campaigns such as ‘Uncage Art’ also continue to help keep its profile high.

Although not a primarily clubfocused brand, the overall on trade popularity of Peroni permeates across all sectors.

This year it has been supplemented by a new brand extension in Peroni Ambra.

PACKAGED PREMIUM LAGER

#1 Budweiser

#2 Beck’s The iconic US lager brand remains the #1 packaged choice in the UK sports and social club sector. Its position is consolidated by regular high profile TV adverts and sports sponsorship campaigns – particularly football.

#3 Desperados This popular tequila flavoured beer continues to succeed in the club market.

Despos Dos was also launched in March to provide a more premium, higher ABV, smaller bottle size experience.

For those drinkers who look more towards the traditional Beck’s lager, rather than the highly successful Beck’s Vier draught variant, this traditionally popular bottled, full strength option remains a key brand in clubland.

PACKAGED STANDARD LAGER

#1 Coors Light

#2 Carlsberg The ever popular Jean-Claude Van Damme TV campaign, along with other innovative marketing strategies over the last 12 months have helped ensure Coors Light remains high on the list of key bottled lager brands.

PACKAGED STOUT

#1 GUINNESS

#3 Foster’s

PACKAGED ALES

#1 NEWCASTLE BROWN The iconic stout continues to reign supreme, thanks to continuing brand innovation, high profile marketing and sports sponsorship campaigns.

Fosters continues to be as popular in packaged format as it is in draught form, helped by heavy involvement in cricket, including the iconic Ashes series.

Traditionally always very visible in the sports and social club market, Carlsberg continues to perform well thanks largely to its continuing high profile sports sponsorships.

A classic brown ale brand from the North East of England, which continues to both dominate in its traditional heartland and garner new fans across the wider club trade.

PACKAGED LOW/NO ALCOHOL BEERS

#1 BECKS BLUE For those drinkers who are looking for a low/ nonalcoholic option when visiting the sports and social sector Becks Blue remains the most popular brand in clubland.

CLUB RUGBY 47

>

CLUB RUGBY 2018 BRANDS REPORT

Top10clubdraught cask,keg,aleandstouts Keg and Cask beers’ popularity remains broad with interest in all core styles from bitter to stout, and with craft beers making something of a mark as the overall interest created in the sub category remains strong.

K

eg and Cask beer very much remains the bedrock of the club sector offer. Indeed, generally speaking, most of the key players are continuing to enhance their overall importance in the marketplace.

However, the one thing that can be guaranteed is that the traditional players in the market very much retain their overall dominance and even with some small ranking changes, the classic brands continue to dominate. But while the Top Four in 2017’s report remain at the top in 2018, there has been a noticeable shift in rankings 5-10, with Doom Bar rising from 7th to 5th, Marston’s Pedigree from 10th to 8th and Belhaven Best making an appearance, in at number nine.

Greene King IPA: has dropped from 5th to 6th spot, Fuller’s London Pride from 6th to 7th and Molson Coors’ Brew XI from 8th to 10th.

The rankings are based on GB MAT volume performance for each brand by aggregated cask and/ or keg variants.

48 CLUB RUGBY

#1 John Smith’s

ABV: 3.8% Heineken UK

#2 Guinness

Still the most popular beer in the sports and social club market, the brand has maintained a loyal following built up over many years, including its long-term sponsorship of Club Mirror’s Club Awards.

(Parent company HEINEKEN UK took over this sponsorship in 2017.) Marketing this year has included the ‘Only Ordinary by name’ competition.

#3 Worthington’s

ABV: 3.6% Molson Coors

Diageo continues to expand the repertoire of this iconic stout brand with further Brewers Project product developments and further high profile sports sponsorships supporting the core draught variant.

#4 Tetley’s

The Creamflow format of this classic Midlands bitter, a Club Awards sponsor in former years, is as popular as ever, especially in its sports and social club heartlands.

#5 Sharp’s Doom Bar

ABV: 4.0% Molson Coors

ABV: 4.1% Fuller, Smith & Turner PLC

#6 Greene King IPA

ABV:3.2% Greene King This iconic Scottish ale remains a dominant big seller from the Greene King portfolio north of the border, brewed from 100% Scottish barley malt. Established in 1719, Belhaven is Scotland’s oldest working brewery.

ABV: 3.6% Greene King A great supporter and sponsor of both cricket and rugby, Greene King IPA has seen continuing success over the last 12 months.

#8 Marston’s Pedigree

Fuller’s have run a number of successful promotions during the course of 2017 along with a pump clip rebrand to keep things fresh. They have also produced some ‘craft’ innovations such as London Pride Unfiltered on keg. The brand was a sponsor of Club Mirror’s Clubhouse Awards.

#9 Belhaven Best

ABV: 3.6% Carlsberg UK The north of England, especially Yorkshire, remains the key market for this traditional bitter, which continues to appeal to its core crowd, helped by its continuing sportsorientated promotions. Tetley’s is yet another of the Top 10 to have been a Club Awards sponsor.

This very popular Cornish ale is still performing well across the GB on trade.

This year has seen a focus on promoting quality cask, which has continued to pay dividends.

#7 Fuller’s London Pride

ABV: 4.1% Diageo

ABV: 4.5% Marston’s The move towards a more contemporary, modern branding over the last couple of years has seen Marston’s best known brew, Pedigree, continue to perform well across the clubland sector. It is part of Marston’s ever expanding portfolio and a long-term key sponsor of the Club Awards.

#10 Brew XI

ABV: 3.6% Molson Coors This traditional best bitter, part of the Molson Coors portfolio, retains a hard core following in its original Midlands heartland.

CLUB RUGBY 49

>

CLUB RUGBY 2018 BRANDS REPORT

Top10clubdraught lagers and ciders Draught Lager and Cider are, along with Cask and Keg ales, a bedrock upon which the clubland drinks offering is built, providing both tradition and innovation at the club bar.

L

ager continues to follow traditional trends with classic brands such as Carling, Foster’s and Carlsberg still the ‘go to’ draught options for many customers in the sector.

With Cider, although fruit styles continue to be

the headline grabbers in the wider category, apple remains the dominant force in draught – both in clubs and the wider UK market. Cider is a category soaked in the same heritage and quintessential Britishness that is at the core of the club industry

“ ”

Having at least one draught cider on the taps should be an essential in any outlet.

50 CLUB RUGBY

itself. Therefore, having at least one draught cider on the taps should be an essential in any outlet.

The following total top 10 list contains the key top six lagers and top four ciders in their categories.

DRAUGHT LAGER

#1 Carling

#2 Foster’s Carling’s long-standing association with football continues, as the UK’s top brand becomes the official beer of the Premier League until the end of the 2018/19 season.

Carling has also rebranded this year to stay relevant with consumers.

#3 Carlsberg

Having strayed from their traditional comedyrich ad campaigns, Foster’s now celebrates its Australian roots by focussing on cricket. The brand’s sponsorship of the English and Welsh cricket board was carefully timed for the kick off of the 2017 Ashes.

#4 Stella Artois Carlsberg remains one of the highest profile brands in the club sector, always close to major sports events and a prominent sponsor of the England national football team. The brand has also drawn further on its Danish heritage.

#5 Coors Light

As one of the major sponsor of the Wimbledon Tennis Championships, Stella Artois continues to maintain its image as a premium lager brand in the club sector.

#6 Tennent’s Jean-Claude Van Damme is still the figurehead of Coors’ highly successful TV campaign. The brand has also continued to focus additional marketing towards the younger end of the market as lighter beers gain traction with health conscious drinkers.

Whilst seldom seen south of the border, Tennent’s is of huge value to sports and social clubs in Scotland and is aided by consistently humorous and tongue in cheek ad campaigns.

DRAUGHT CIDER

#1 Strongbow Original

#2 Thatchers Gold Despite its namesake Dark Fruit alternative snapping at its heels, the iconic Strongbow Original maintains its place as the leading Draught Cider in both the club and UK markets. The Heineken-owned brand, remains an easy-drinking, recognisable brand to have on the taps.

#3 Strongbow Dark Fruit

The flagship brand of the renowned Somersetbased cider makers retains its place as the second largest draught cider in the club market. Despite another Thatchers brand, Redstreak, being named best cider in the world, Gold nonetheless offers a quality and recognisable go-to addition to the cider fonts on the bar

#4 Stowford Press Strongbow Dark Fruit is very much a key driving force in the Cider category at the moment, continuing to go from strength to strength, and dominating the draught fruit flavoured sector with its distinctive font and popular flavour profile.

This ever popular draught cider from Weston’s mixes tradition and a nod towards more modern tastes in one compelling package while also accentuating its local provenance to great effect.

CLUB RUGBY 51

>

CLUB RUGBY 2018 BRANDS REPORT

Topclubwines Wine may not be at the top of the best-selling category list for some sports and social clubs, however it is a ‘must have’ option and ripe for growth.

M

iniatures are popular options for those clubs where wine consumption is not as regular as it might be for, as an example, cider and beer. This allows for easy stocking options and minimum waste.

As a result of the above, many of the biggest wine brand players are more traditional mainstream products that offer alternative serve – such as mini bottles and draft – and the reassur-

ance of a well-known brand name.

The huge increase in popularity of Prosecco and sparkling wine in the on trade generally, is also impacting clubs and there have been uplifts in popularity for the style overall, with other alternatives such as Cava continuing to perform fairly well. This is definitely a trend worth watching and is a popular addition to any bar.

Of all the brands identified, the Jack Rabbit

brand family is the biggest mainstream brand by volume in the GB on trade. Providing a selection of classic key varietals, from Pinot Grigio to Merlot, Jack Rabbit remains very much a go-to option for many of clubland’s wine drinkers.

Other classic brand names such as Stowells, Blossom Hill and Oliver & Greggs also perform well at this level.

Topclubsoft drinks T

he world of soft drinks is dominated by Coca-Cola and Britvic. Cola and lemonades are still by volume the favoured soft drinks – Coke and Diet Coke lead Pepsi, whilst Schweppes head R Whites in the lemonade category.

Britvic’s J2O leads the juices sector, with Red Bull well to the fore in the energy sector.

Schweppes head Britvic in Mixers, although some of the newer premium type offerings (such as Fever Tree) are showing increasingly strongly as their popularity continues to rise in most key on trade sectors.

52 CLUB RUGBY

STOP PRESS – NEXT ISSUE

The July issue of sister magazine (www.clubmirror.com) will feature the Soft Drinks Report.

<

VALUE & VOLUME *

* CGA P10 On Trade 2017

5 MOUTH WATERING, FRUITY FLAVOURS OF GLITTER AND SOUR SCHNAPPS PERFECT FOR SINGLE SERVES OR PART OF A COCKTAIL

Search HoochLemonBrew

CorkysSchnapps / www.corkys.co.uk

HQ BUILDING THE BUSINESS

HQ BUILDING THE BUSINESS

This month: With the announcement that J D Wetherspoon has shut down its Facebook, Twitter and Instagram pages for head office and its 904 pubs, how can clubs be sure that they’re using social media to its best effect? Also: Why low-calorie beers are on the up, and legal advice from our Legal Eagle. Plus: Just how good are your negotiation skills? Time to brush them up. Alternatively, why not let HQ Building the Business do all the work for you in our free service for clubs. Read on...

The art of negotiation F

rom discussing terms of an employee’s contract to securing the best deals from suppliers, the ability to seal the deal and – ideally – keep everyone happy is essential. So just how do you get what you bargained for?

Managers and stewards with good negotiating skills are more likely to get good results and have employees who understand what’s expected of them. Negotiation means developing an ability to resolve disputes and conflicts. It also requires a willingness to work with other people to reach solutions that everyone can live with. In situations where a whole team/committee is negotiating, each individual should have their own role.

Knowing who’s doing what and when, is fundamental to the overall negotiation process.

Here are 10 steps to becoming a skilled negotiator: 1. START WITH THE END IN MIND Realise what you want the outcome to be and know how far you can – and are willing to – go.

2. SHOW RESPECT Listen and learn about the other person’s point of view. Think about whether you can both attain the outcomes you desire and be prepared to meet in the middle.

3. SELF-BELIEF If you believe you can achieve what you want, you are more likely to be successful. Presenting in a relaxed, confident way will help you to reach your goal. Speak clearly and concisely. Avoid appearing desperate, stressed, irritated or angry at all costs.

pared to adapt if it means you both achieve your desired outcomes. Collaboration doesn’t mean giving up or giving in.

4. DEVELOP RAPPORT People like people who are like themselves. Take some time to warm up your negotiating partner and find areas of common ground. Remember your goal is to create and preserve a relationship.

9. CLOSING SKILLS At the end of the meeting, be clear about what you have asked and what you have agreed upon. Confirm in writing afterwards if appropriate.

5. USE INFLUENCING SKILLS Learn as much as you can about your negotiating partner so that you will be better equipped to influence him. Listen to the language he uses and then use it too. Find out what is important to him– does he focus on what he wants or what he doesn’t want?

Does he seek approval from someone else?

6. USE SALES SKILLS Ask questions and present the benefits of your argument. Find out if he/she agrees and then handle any objections. Remember to think about the benefits for both parties.

7. BE FLEXIBLE Explore all possible solutions and outcomes. Be pre-

8. BE FOCUSED, FIRM AND DETERMINED Restate your case with confidence.

10. DO IT If you have agreed to do something, make sure you have a plan for carrying it out and make sure it happens. Being reliable and trustworthy will make things easier when you next come to negotiate with the person.

NEGOTIATION IS MOST SUCCESSFUL WHEN BOTH PARTIES: • Recognise the value of a relationship and want to continue it.

• Participate actively in the process.

• Show consideration and acceptance of each other’s perspectives, values, beliefs and goals.

• Separate personality from the issue involved.

• Work together to develop a solution everyone can accept.

Low-caloriebeerafocus T

he move towards healthier lifestyles is seeing beer manufacturers coming up with lowcalorie options, according to data and analytics company GlobalData.

In 2017 Bud Light re-entered the UK market, 16 years after the US brand’s previous launch. As well as having 27 calories per 100ml, Bud Light has a lower ABV than standard Budweiser (3.5%). Back in 2016, UK-based Skinny Brands unveiled Skinny Lager, a low-calorie beer made using a special brew-

54 CLUB RUGBY

ing process that removes residual sugars from the drink. At a low alcohol 4% ABV, it also has a low carbohydrate content of just 2.97g per 330ml.

Aleksandrina Yotova, Consumer Analyst at GlobalData, says: “Some consumers perceive low alcohol beer as lacking taste and quality. This attitude leads to innovation in the sector, in terms of reducing calories without lowering alcohol content.”

According to Yotova: “This highlights millennials

as the consumer groups on the lookout for certified vegan products. The same age group is also more likely to opt for gluten-free products. In the UK, 8% of consumers aged between 18 and 34 associate ‘gluten-free’ with ‘healthy’, according to our 2017 Q4 survey. This compares to a lower ratio of 5% when looking across all age groups in the UK. Lowcalorie, vegan and gluten-free, rather than low alcohol content, are therefore set to be the winning attributes for beer targeting young adults.”

Five secrets behind social media success Social Media is a valuable weapon in the club armoury, and there are a multitude of case studies which prove its value, building brick by brick as perennial favourite LEGO proves. Lars Silberbauer, Global Senior Director of the LEGO Group, explains.

O

ver the past six years, the LEGO Group’s social media and YouTube presence has grown from being nearly non-existent, to a fun and engaging experience present on all relevant social platforms, connecting with millions of consumers every day. Here are five key things I’ve learned from the journey that we’ve been on as a team and as a company.

1. Deliver an Experience every day, sell a product once month Connecting with fans on social platforms isn’t about the ‘hard sell’. It’s very important to understand that even though we often refer to them as ‘channels’, they are still platforms for engagement and creation.

Any company that fails to understand this, will struggle to leverage the full potential of digital media.

Ensuring you’re aligned with digital consumer behaviour, means focusing on creating a relevant and meaningful experience. The success criteria for us has been to ensure that consumers repeatedly have a positive experience with our brand – and not just to sell products. Any attempt to push a ‘hard sell’ will create brand detractors, and the long-term trade-offs will be far bigger than the short-term gains.

2. Don’t craft a message, build a stage In traditional marketing and communication, the focus is on creating and delivering ‘One Message’. In my experience this doesn’t work for social platforms. Most people don’t really care about a branded message unless it is extremely relevant to them.

As it is so easy to skip to the next piece of content, whether branded or user generated, or to an engaging and relevant conversation, it is critical to acknowledge that all social platforms must have the experience centred on its users. Long gone are the days where branded websites and portals were the only entry point to the digital sphere and engagement. Nowadays the picture is more diverse and fragmented, and users are increasingly taking over – making themselves the centre-point in their own digital universe. This means consumer engagement is more about providing a stage or a prop that users, influencers and creators can use to create their own

communication, and add positively to their own identity.

3. Focus on doing the Right things, instead of the Usual things The Marketing and Communication industry was originally built on Radio and TV advertising. It’s still (mostly) structured in a way that separates Creative, Media and Business Strategy. A lot of processes, disciplines and even the way that our marketing vocabulary has been developed is based on legacy perceptions of user behaviour.

Our experience is that it’s always critical to question yourself. You need to ask questions like; ‘are you doing the usual things’, such as following existing ways of working, processes and ways of thinking, just because they have been institutionalised. Or; ‘are you doing the right things’, meaning that you are working in a way that’s aligned with how consumers use digital media and the way that the platform development is going. Naturally, being mindful that it is aligned with company values.

We are all creatures of habit and the moment we get lazy, is the moment when we stop being relevant and up to speed.

4. Embrace diversity Becoming successful on digital platforms globally means embracing diversity. No one can understand

all the existing cultural nuances, cues, language, history and trends. And it’s not just a matter of gender diversity in teams. If your entire team has the same background, grew up in the same place, graduated from the same business school, then you will still run the risk of being blindsided by the lack of cultural and professional diversity. In the LEGO Group we actively embrace diversity and believe it is one of the keys to our future success.

5. Don’t just invest your money, invest yourself A final learning is that success on digital platforms doesn’t just come with a financial investment and commitment. You cannot buy authenticity and you cannot buy the ability to create meaningful relationships between brands and consumers. Across the entire LEGO Group, as well as in the social media team, it requires people that are hugely committed to the brand, and lots of team-work to fulfil the expectations from kids, families and fans of the LEGO brand.

To round up, it’s been a journey that has taken a lot of personal commitment and investment from the whole team. Every time we experience success in inspiring more people to bring their imagination to life through LEGO bricks, we know the challenging work is worthwhile.

• Lars can be contacted via larssilberbauer.com

CLUB RUGBY 55

<

HQ BUILDING THE BUSINESS

Legal eagle HQ BUILDING THE BUSINESS

The TEN’s trap Venues which operate with the benefit of a premises licence are allowed to provide facilities for gambling consisting of gaming machines and equal chance gaming (such as bingo and poker) provided that they comply with certain conditions.

The venue (which is not a vehicle) must have a premises licence which authorises the sale of alcohol for consumption on the premises and alcohol must be capable of being served direct to customers over a bar without a restriction which limits the sale of alcohol to persons having food.

In addition, facilities for gambling can only be provided at times when alcohol may be sold or supplied under the authority of the premises licence.

If a venue is operating under the authority of a Temporary Event Notice, rather than the premises licence, there is no authority to provide any facilities A non-commercial race night is an event where participants stake money on the outcome of live, recorded or virtual races.

56 CLUB RUGBY

Club Rugby’s Legal Eagle offers advice on how clubs can avoid the TEN’s trap when it comes to gaming. Plus: How confident are you that you understand the legalities surrounding race nights? Finally, a brief update on the joint venture between PRS and PPL.

for gambling. During such times, any gaming machine should therefore be switched off or otherwise made unavailable for use in order to avoid committing an offence.

A day at the races Race nights are a popular way of raising money for good causes but in order to be lawful they must be provided in accordance with certain rules.

A non-commercial race night is an event where participants stake money on the outcome of live, recorded or virtual races.

Apart from reasonable costs, the money raised from the event: • Must not be used for private gain • Must all be given to a good cause (this will include

any entrance fees, sponsorship, the difference between stakes placed and pay-outs made).

Reasonable costs can include any costs reasonably incurred, for example in relation to providing any prizes or for betting slips.

If third parties are selling goods or services at the event (for example, the sale of refreshments) this does not count towards the money raised from the event and can be retained by the third party.

The selection of a horse by someone taking part in the race night is totally dependent on chance, and no odds or form are available to assist selection.

Such events often involve the use of archive films of horseracing without revealing the details of each race.

There are three main types of race night which can be provided for charitable purposes without the

PRS and PPL have formed one company, TheMusicLicence, which will issue a single joint music licence.

need for a licensed betting operator to be involved.

1. Incidental lottery The lottery is provided as an incidental activity during an event. The lottery cannot be the main attraction at the event.

It is essential that the lottery is promoted for a charity or other good cause and not for private gain.

There is no limit on the amount that people may be charged to take part in an incidental lottery, but no more than £500 can be deducted from the proceeds of the lottery to pay for prizes. There is no such restriction on the maximum value of donated prizes.

Prizes may be cash or non-monetary.

The expense of organising the lottery may be deducted from the proceeds subject to a limit of £100.

Tickets for the lottery must only be sold at the event and while it is taking place but the results can be announced during or after the event.

There can be no rollover of prizes from one event to another.

An example of a race night which operates as an incidental lottery occurs when a horse is picked at random for each paying customer who is then awarded a prize if the horse wins the race.

2. Non-commercial prize gaming People taking part must be told which good cause will benefit from the proceeds of the event.

The prizes must be advertised in advance and must not depend on the number of people playing or the amount paid for or raised by the event.

In this case, the winners will come from those who have paid to take part or been allocated or selected a horse and will be determined by the outcome of the race.

Each winner will then be awarded the prize that had been advertised before the event.

3. Non-commercial equal chance gaming Gaming is equal chance if the opportunity of winning is the same for everyone taking part and they are not playing against a third party known as the “house” or “bank”.

People taking part must be told which good cause will benefit from the proceeds of the event.

Anyone taking part in this type of gaming must not be charged more than £8 per day (this includes entrance or participation fees, betting stakes and any other payments in relation to the gaming).

In respect of a single event the total amount or value of prizes for all the races must not exceed £600.

Where all of the people taking part have previously been involved in a series of events, the total amount or value of prizes at the final event is increased to £900.

At this type of event, each person taking part will pay for a randomly selected horse in each race and the person with the winning horse will receive a prize determined by reference to the total amount of the stakes placed on the race.

PPL and PRS joint venture Earlier this year, PPL and PRS for Music combined to create one single company PPL PRS Ltd to administer the licensing of music used in public.

PPL represents record companies and performers and PRS for Music represents songwriters, composers and music publishers (for both recorded music and live performance).

Previously the two companies collected royalties on behalf of their members for the use of copyrightprotected music by businesses and other organisations in venues which include clubs, pubs, restaurants, hairdressers, hotels and fitness centres. This required the businesses and other organisations to obtain two separate licences.

The two organisations combined to form one

company which will issue a single joint music licence. TheMusicLicence allows businesses or other organisations to play music for customers or employees through the radio, television or other devices and live performances.

There will now only be one invoice but the fees will continue to be levied according to tariffs set by the two organisations.

CONTACT DETAILS Fraser Brown Solicitors 84 Friar Lane, Nottingham NG1 6ED e. dlucas@fraserbrown.com t. 0115 959 7139 mob. 07973 899398

CLUB RUGBY 57

<

A Full Utility Management Pla

For all HQ Building the Business custom Utilitywise is proud to be selected as the preferred

As a partnership, we underst

energy partner for HQ Building the Business Ltd.

of managing your utility cons

efficiently, with 46% of smal Utilitywise and HQ Building the Business Ltd are

energy prices will go up in th

working together to help customers get better value

committing resources to help

from their energy contracts, reduce their energy

information they need to ma

consumption by 20% and save money.

the energy market.

Call our team today and quote â&#x20AC;&#x153;HQâ&#x20AC;? on 0191 425 7253 or email at hq@utilitywise.co

In partnership with

Benefit from five free services: Easy switching Utilitywise will handle the whole switching process on your behalf

an

mers

The best deal for your business Utilitywise offer Fixed, FixedFlex, Flexible & Green Energy options

Free energy health check & bill checking service Say goodbye to estimated bills

sumption and spend

Great customer service every time

l businesses believing that

A dedicated UK account manager will

tand the importance

he next year. Utilitywise is

p business people get the

ake sense of their bills, and

om

personally handle all of your accounts

Access to control & monitoring technology Take control of your utilities & identify potential savings

HQ BUILDING THE BUSINESS

HQ BUILDING THE BUSINESS

Want to cut club spend while increasing efficiencies? Well now you can. Introducing HQ Building the Business. Completely free to clubs this new service involves no contracts and no costs, just better buying and better club business.

Welcome to HQ Building the Business F

rom utilities and energy savings to procurement and financial services, HQ Building the Business works with your club as a surrogate head office, helping you to boost club business. And by working with carefully selected club-supporting partners and suppliers, HQ Building the Business will save you valuable time and resources in the quest to save your club money, freeing up you and your committee to run an even more efficient club.

You’re just three steps away from saving money.

Step 1 Free no-obligation audit – just call us or email us.

Step 2 Following our audit and discussions, if we believe we can help your club we will source the best deals available.

Frequently Asked Questions Q. How does it work?

A: It starts with a free and confidential audit of your club in those areas where you would like to find savings and efficiencies. This could be anything from utilities to phone bills and from food to club equipment.

Q. What are the costs?

A. There are no costs. HQ is free to join.

Q. What are my obligations?

A. There are no obligations for you or your club and no contracts. All we ask is that when we work with you, you are open about your current supplier situation.

suppliers we need to prove the value of a club to their business, but if we can help we will.

Q. What are your club credentials?

A. We’ve been working in the club sector for over 30 years in various roles. The launch of HQ Building the Business is the culmination of many years working with clubs and suppliers, from brewers and telecoms suppliers, to energy and water companies.

Q. Do I need a face to face meeting?

A. Not necessarily. A lot of the ground work can be done over the phone/email.

Q. What should I do if I want to get in touch?

A. Just email enquiries@hqbusiness.com or call 01753 272022.

Q. Does the club need to have a minimum turnover?

A. Our services are most suited to clubs with a minimum turnover of £100,000. This is because to secure the HQ Building the Business deals with

Step 3 Your club starts saving money.

This is what we call a win win! So get in touch now and help us help you to make 2018 an even better year for your club and your members.

You can call on 01753 272022 or email enquiries@hqbuildingthebusiness.com.

General Manager of Aviva Premiership Rugby contender, Worcester Warriors “My role is very much to ensure that the support mechanisms of an efficient stadium and business are in place. I’ve worked with David and his team to assist in delivering savings across the business at Worcester Warriors and I am delighted to recommend the team on a professional as well as personal level.

Energy has been one of the biggest projects, and this procurement is delivering significant short and long term savings. There are plenty of people out there who claim they can do this; this team can.

A large part of my role is about getting things done efficiently and effectively, hence why I value the straight talking, efficient and short sharp presentation of results. No fuss, no salesmanship, just a host of opportunities followed up by appropriate and helpful assistance to deliver the chosen projects; make the most of them.”

• www.warriors.co.uk

60 CLUB RUGBY

<

Dual Purpose Screens Perfect For The World Cup • Show the big game • Promote your products & increase sales • Inform members of events • Cover costs selling advertising space • Philips screens from 40” to 96” • Multiple packages available

Packages from £14 pw Contact us today for more information Call: 0333 577 1914 Email: enquire@adgentv.com Visit: www.adgentv.com Scan the QR Code to find out more

LIVE SPORTING FIXTURES FROM

The best of Wednesday, June 13, 10am – Sky Sports Cricket HD

International Cricket: England v Australia - 1st ODI After being humbled in the Ashes Test series Down Under earlier this year, England get another chance to have a crack at the Aussies, this time in a one-day international series on home soil.

Monday, June 18, 7pm – BBC

World Cup 2018: Tunisia v England England get their World Cup 2018 campaign underway with their Group G clash against Tunisia. England’s opponents have a single victory to their name in the World Cup finals, having recorded an unlikely 3-0 win over Mexico during the 1978 tournament.

Sports4Bars.com looks ahead to the sporting highlights of June as the 2018 World Cup kicks off in Russia.

Saturday June 9 5pm Sky Sports HD

Thursday June 14 4pm Sky Sports

International Rugby Union: South Africa v England - 1st Test

Golf: US Open

With several front-rank players absent from the squad, this will be an opportunity for some up-andcoming players to perform and put themselves on the radar for the next World Cup.

The Shinnecock Hills Club in New York hosts the 119th edition of the US Open. Last year saw Brooks Koepka win the event by four strokes as he beat Brian Harman and Hideki Matsuyama in the final round.

Sunday June 10 7.10pm Sky Sports F1 HD

Friday June 15 7pm BBC

F1: Canadian Grand Prix

World Cup: Portugal v Spain

Last year’s race was won by Lewis Hamilton of Mercedes with teammate Valtteri Bottas finishing second and Daniel Ricciardo of Red Bull Racing taking the third spot on the podium.

This tie in Sochi will effectively decide which of these European superpowers will win Group B. Following a sensational season for Real Madrid, expect Cristiano Ronaldo to have a major impact.

Wednesday June 13 10am Sky Sports Cricket HD

Saturday June 16 10am Sky Sports Cricket HD

International Cricket: England v Australia - 1st ODI

International Cricket: England v Australia - 2nd ODI

Australian cricket has been in turmoil during the past six months following the revelations of balltampering by the team and they will be eager to put that behind them and concentrate on this five-match ODI series which gets underway at the Kia Oval.

England play the second one-day international against Australia. The venue for this clash is Sophia Gardens in Cardiff.

Saturday June 16 11am BBC

World Cup: France v Australia

Sunday, June 24, 3.10pm – Sky Sports F1 HD

F1: French Grand Prix This is the first French Grand Prix for a decade as the drivers take to Le Castellet circuit on the outskirts of Marseille. This track staged its first F1 race back in 1971 – the event won by Jackie Stewart – but prior to this event has been modified significantly to ensure a stern challenge for the drivers and provide a spectacle for the fans.

Thursday June 14 4pm ITV

World Cup: Russia v Saudi Arabia Russia hosts the FIFA World Cup for the first time in history and the host nation get their campaign underway with a Pool A tie against Saudi Arabia at the Luzhniki Stadium in Moscow.

France have been tipped by many pundits to be genuine contenders for the World Cup having finished as runners-up in the European Championship two year ago.

Certainly, in skipper Hugo Lloris, they have an inspirational leader and highly talented goalkeeper. The Spurs man has been in great form during the Premier League season.

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 62 CLUB RUGBY

June’s live sport ALSO COMING UP...

The 2018 FIFA World Cup, starts Thursday, June 14, 4pm, ITV

Friday June 15 1pm BBC

World Cup: Egypt v Uruguay Sunday June 17 4pm BBC

World Cup: Germany v Mexico Tuesday June 19 10am Sky Sports Cricket HD

International Cricket: England v Australia - 3rd ODI Tuesday June 19 7pm BBC Monday June 18 7pm BBC

Sunday June 24 1pm BBC

Thursday June 28 7pm ITV

World Cup: Tunisia v England

World Cup: England v Panama

World Cup: England v Belgium

England had a near-flawless qualifying campaign but now must translate that form into an effective World Cup campaign, something which they have failed to do since 1990. Tunisia have beaten Costa Rica, Iran, Guinea and the Democratic Republic of Congo during the past 18 months and will not be taken lightly by Gareth Southgate’s men.

This is Panama’s first outing in the World Cup Finals with the team clinching qualification following a creditable 2-1 win over Costa Rica in October 2017. They also managed a 1-1 draw in a friendly against Wales last year so should not be underestimated.

England face their crunch game in Group G as they take on Belgium in Kaliningrad. Both sides will know each other well with a number of Belgian internationals currently plying their trade in the Premier League, not least Manchester City’s Kevin de Bruyne, one of the most effective midfielders in the English game.

Tuesday June 19 2pm ITV

F1: French Grand Prix

Sunday June 24 3.10pm Sky Sports F1 HD Formula 1 makes a return to France following a decade-long absence.

Horse Racing: Royal Ascot - Day 1 The spectators will be dressed to the nines as this great annual sporting occasion gets underway.

There are three Group 1 races taking place on the opening day: the Queen Anne Stakes over one mile; the King’s Stand Stakes over five furlongs and the St James’s Palace Stakes run over the venue’s ‘Old Mile’ course.

Wednesday June 27 5pm Sky Sports Cricket HD

International Twenty20 Cricket: England v Australia This should be a thumping contest under the floodlights at Edgbaston.

England have a 100 per cent record in the Twenty20 format of the game at this venue.

Saturday June 30 3pm BBC/ITV

World Cup: Russia v Egypt Wednesday June 20 1pm BBC

World Cup: Portugal v Morocco Wednesday June 20 2pm ITV

Horse Racing: Royal Ascot Day 2 Thursday June 21 10am Sky Sports Cricket HD

International Cricket: England v Australia - 4th ODI

World Cup: Round of 16 The knockout stages get underway in Sochi with the winners of Group A taking on the runners-up of Group B.

Sunday June 24 10am Sky Sports Cricket HD

International Cricket: England v Australia - 5th ODI

Saturday June 30 7pm BBC/ITV

World Cup: Round of 16 The winners of Group C face the runners-up of Group D.

www.Sports4Bars.com

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB RUGBY 63

HOSPITALITY SOCIAL MEDIA AWARDS

Call for entries The second Hospitality Social Media Awards (HoSMA) is now launched. Is your club using social media to engage with members? Is social media making a real difference to club business? Then we want to hear from you.

S

ocial media is one of the biggest tools for clubs and the on-trade in all its guises and wherever the club or outlet happens to be. It allows outlets to reach out to members and consumers via an up-to-the minute – and extremely cost-effective – means of communication.

Most importantly it’s proving one of the most effective weapons in drawing people out of their homes and into the hospitality arena.

The Awards were launched to encourage and applaud this, with finalists across all areas of the hospitality industry, from football and golf clubs to tennis clubs, pubs, hotels and restaurants coming under one roof to share successes and learnings.

“Every finalist and every winner of our first ever Social Media Awards remain impressive ambassadors for the use of social media,” said ACP MD Sean Ferris.

“But there are many, many outlets that need more help. And we’re hoping that these continuing success stories will become part of that inspiring process.”

Sports presenter John Inverdale hosts the inaugural Awards.

64 CLUB RUGBY

Congratulations to the first ever Hospitality Social Media Awards winners.

1

4

5 2

LOOKING FOR INSPIRATION? These clubs proved their worth in the inaugural Hospitality Social Media Awards:

1. GOLF CLUBS OF THE YEAR Farleigh Golf Club Golf at Goodwood 2. FOOTBALL CLUB OF THE YEAR Stafford Rangers FC

3

3. COMMUNITY CLUBS OF THE YEAR Kings Heath Cricket & Sports Club Phoenix Artist Club 4. RUGBY CLUB OF THE YEAR Bedford Blues Rugby Club 5. COMMUNITY FOOTBALL CLUB Cardiff City FC

To enter just email your contact details to info@clubmirror.com CLUB RUGBY 65

CLUB MANAGEMENT – PERFORMANCE MANAGEMENT PROCESS

Examining habits of highly effective club managers What separates a reasonably competent club manager from an inspiring one? And how do inspiring club managers organise their day, week, month and year? Tory Brettell examines the traits of a successful manager and confident leader.

M

anagement processes need to be broken down into four key headlines for the Manager to concentrate on, and above all ensure that their team understands the demands and targets of the club on a timely basis. These are: PEOPLE • PROCESS • PRODUCT • PROFIT

Ensuring that the team understands these four Ps is an important part of the delivery plan and everyone in the team must embrace them.

PEOPLE We need PEOPLE to work and operate our clubs and these people must be ‘Our type of people’.

We also need PEOPLE to use (and pay for) our facilities. We need them to enjoy the activities, ambience of the club and the social aspect. Each and every member has their own needs and their own objectives for joining the club and we have to ensure their expectations are met and if possible exceeded.

PROCESS All companies have systems and PROCESSES to ensure that all employees know how to conduct their business and standards of operation. This brings confidence to the members as they know what to expect.

Member expectations are understandably high and we must deliver consistent standards at all times.

This will encourage and endorse a repeat member and attrition would become low.

To have a reputation and be known is a PROCESS that PEOPLE can relate to. This will bring new members into the business.

PRODUCT To deliver a PRODUCT to members means that it has to be operationally friendly, safe, consistent on standards, organised, hygienic and be equipped with a Health and Fitness activity/function that is going to help members achieve their personal goals.

PRODUCT can have a USP (Unique Selling Point) and this can be an attractive advantage over the competitor. If you haven’t got one, get one step ahead and think of one!

The PRODUCT must be maintained and kept up to date and investment must be ongoing and calculated.

66 CLUB RUGBY

PROFIT To make a business work, obvious as it may sound, the club has to make money – PROFIT. The costs for operating and staffing the club have to be correctly aligned and the PRICE of a membership within your market place must be right.

Secondary revenue must be encouraged and percentages of costs to revenue be evaluated on a daily basis.

To have a successful business PROFIT is what the owners and shareholders will be looking for. It is the staff who will deliver the standards, build upon relationships with the members and maintain them Organisational Business Writing Complaint Handling Time Management Identifying priorities Organisation Delegation Upselling products & events Prepared Administration Recording Interviewing and selection Structuring and planning Questioning techniques Planning and evaluating Measuring objectives Monitoring

within the business.

Summary of the four Ps So if the above is delivered to the owners, shareholders and members, operational excellence looks safe and comfortable. The qualities and attributes of a club manager need to be all there to produce the four Ps! Performance Management Process (PMP) For a Manager to be an inspiring, confident, dedicated and enthusiastic leader he or she must posses a number of qualities. These are: • Communicate effectively with members and staff.

Emotional Motivational Understanding different personalities Supervision Leadership Vision Translating Vision and Mission into reality Empowerment of staff Awareness of body language Bring solutions not problems Build rapport with all levels of the organisation Manage upwards not downwards Manage stress Ability to gain respect; commitment from team

Legal and Systems

Staff Issues

Club Issues

Standard Operating Procedure

Staff induction; training and Company training plans

Competition; demographics and local markets

Health and Safety legislation and Club procedures; licences and insurances

Reward and recognition of staff and performance review process

Trends

Employment law; policies and personnel procedures

Principles of coaching, delegation and supervision

Objective setting

Interviewing and selection; Effective meetings; agenda, legislation and equal opportunities recording

Attrition reports and statistics

Financial information; reporting and accounts

Purchasing; receipt and payment procedures

Membership; selling; tracking; retention and price

Company structure and organisation

Problem solving

Marketing; tools; trends; campaigns; media; promotions and events

Administration and tracking

Time management selling and up selling

Secondary revenue; cross

Stress management techniques

Programming

Performance Management Process (PMP)

Product knowledge Customer demands Vision and Mission IT systems Business objectives

• • • • • • • • • • • • •

Plan, produce and review operations.

Manage exceptional customer service.

Recruit staff.

Retain staff.

Manage staff.

Manage time.

Provide prompt and accurate management information to owners/head office.

Manage programming and retention.

Implement marketing strategies.

Manage the sale process.

Produce/implement strategic plan.

Implement and monitor company procedures.

Train and develop staff.

These are known as the ‘Core to an Effective Manager’ and each of the above are accessed by Attitude, Skills and Knowledge to deliver to the team, members and colleagues.

ATTITUDE To have the right ATTITUDE in delivering the core activity is essential to success and to all of the Performance Management Process (PMP). Relevant words would include manner, opinion, posture, mood, disposition, demeanour, approach, frame of mind and behaviour.

SKILLS It is all well and good for the Club Manager has the correct ATTITUDE but they need to have the SKILL to implement the activity. SKILL is described as ability, accomplishment, adroitness, aptitude, artistry, capability, cleverness, competence, craft, cunning, dexterity, expertise, facility, flair, gift, knack, mastery, professionalism, technique, versatility, workmanship, prowess talent and proficiency. Have you – or your manager – got these SKILL attributes?

When adapting the SKILL level of a Club Manager and viewing the PMP the following set of SKILLS must be split into two categories, Organisational and

Emotional, as the chart above highlights.

KNOWLEDGE It is great to be able to have a manager who ticks all (or quite a few) of the boxes in ATTITUDE and having the SKILL to deliver, but to have the KNOWLEDGE of the environment and of general management are the final ingredients in this cooking feast.

KNOWLEDGE is explained as the data, facts, information, awareness, consciousness, experience, expertise, familiarity, grasp, insight and know how.

To relate this KNOWLEDGE to the Health and Fitness sector, the chart below show a list of procedures, but above all it is KNOWLEDGE that must be obtained and learned.

How do effective managers organise their time?

Time management and prioritising the day plus planning ahead are key skills that the highly effective manager will have imprinted into their persona. To be a success you need to be on time with deadlines, be able to forecast ahead and deliver what you say you are going to do within the boundaries agreed with your superiors/line managers. But even more than this, you need to be a good time manager for your own sake.

There is nothing worse than recognising too late that you had a meeting five minutes ago or that a report should have been on your boss’s table two hours ago.

I’m sure everyone reading this will have examples where something hasn’t been executed within the deadline!

I always recommend that managers produce and prioritise a list of tasks at the end of their day. The next day the day’s activities are reviewed (short term), appointment schedules checked and other activities planned for that week, month and year examined.

Things will always change and the unintended things – like a break down on the pool plant – may occur and your plan of action points is shifted to the adverse. Therefore, plan in ‘windows’ of unforeseen

circumstances. Don’t give yourself too much to achieve on a daily and weekly basis.

Finally remember to make objectives realistic to achieve and constantly review short term and long term activity.

Creating an enthused, focused team For the manager to gain respect from their team they need to be honest, show the fun element of their personality and involve the team wherever possible in building the club into a place people want to work and people want to go to.

Make the place a fun place to be. Be positive; empower the team and involve them in decision making. Encourage them to take ownership.

Communicate to them verbally on a day-to-day basis (all of them). Hold weekly meetings, use memos and handover dairies.

Establish social events for departments and – when possible and budgets permitting – have team outings to related or unrelated sports activities.

Maybe a dinner, bowling, horse racing or a visit to a key event – the list is endless. Some may be at the cost of the club, others may be subsidised and some will be paid for by the employee.

Keep the motivation high using positive body language and speech. Communicate in an enthusiastic manner and the team will work with you and for you.

Challenge Now, time to review all the elements under each of the main headers, ATTITUDE, SKILLS and KNOWLEDGE and access where you or your managers are in the scope of this Performance Management Process.

Ask yourself: 1. Does my performance review (appraisal) cover these aspects of my job role?

2. What areas am I good at and which areas do I need to develop?

3. Am I a strong manager and what areas do I need to improve in?

4. What are my communication timekeeping and motivational skills like?

5. Do I embrace my PEOPLE, use their skills and are they our type of PEOPLE? 6. Do I deliver all the company PROCESSES to the standards expected?

7. Is the PRODUCT clean, safe and operationally friendly?

8. Am I producing the correct financial (PROFIT) results in line with the business plan?

9. What have I learnt from this article?

10. Can I change to become an even more effective manager?

Here’s a great and management-effective 2018!

CONTACT DETAILS Tory Brettell, Managing Director, Traffic Health & Fitness, 4 Woodston Oast House, Lindridge, Tenbury Wells, Worcs WR15 8JG t. 07776 255643e. tory@traffichealthandfitness.com

CLUB RUGBY 67

<

CLUB MANAGEMENT – LEADERSHIP

Polar bears and penguins What catapults organisations to be ahead of the competition? Susan Stevenson, presenter, consultant and co-author of Polar Bears and Penguins examines the guiding principles for a high performance culture.

L

ots of factors affect the condition of your club/organisation, some within your control, like the culture, and some out of your control like shifts in the market.

The common denominator playing a key role in performance is the culture, defined as ‘the ways things get done, that have been developed over time’.

So, understanding the impact culture has on creating and sustaining high performance, how can leaders make this happen? First of all, it is more important to know who you are as a club than where you are going, for where you are going will change as the world around you changes. Leaders change, markets change, new technologies emerge, but core ideology in a high performing company endures as a source of guidance, inspiration and sustainability.

A recent study done by the Gallup organisation in 160 countries, however, identified that only 37% of employees know what their organisation stands for.

What percentage of your employees would know what your club stands for?

Further research identified that 70% of the variance between lousy, good and great cultures, is the knowledge, skill and talent of its leaders. Not the employees, but the team leader. The conclusion is that organisations should change from having command and controlling managers to high performance coaches who engage and enroll.

High performance coaches/team leaders share the organisation’s purpose. They develop fully transparent and authentic relationships, establish clear expectations and provide ongoing feedback aligned to the purpose, values and expectations. They also hold colleagues accountable and give recognition and fair reward.

Some leaders try to assert their authority in a topdown fashion, forcing their employees to follow along or face punitive actions. Others go to the opposite extreme, trying to befriend their employees rather than providing the leadership and vision they need.

As a leader, you must strike a delicate balance between these two extremes. The following four Guiding Principles will help you strike that balance, while ensuring the ship stays steady in all weather conditions.

1. Be committed To engage and enroll a group of people, you must be fully committed to them, the purpose of your club and to the goals you want to achieve. Are they confident that you care and that you are not going to be gone tomorrow and the focus gone too? Can they trust your commitment to them and what you are asking them to do?

68 CLUB RUGBY

ter how ugly it is! – with the positive intention of making the culture fully transparent and the very best it can be. This includes letting go of the behaviours and processes that no longer serve your club’s goals.

3. Engage in deep dialogue Deep dialogue requires focus and vulnerability.

You cannot ask powerful questions without opening yourself up to honest answers. This requires that you, as a leader, be absolutely secure in who you are and in your own commitment to what is best for the club.

Deep dialogue can be uncomfortable for some people, but in high performing cultures, people are actually comfortable with being uncomfortable once in a while. This is realistic when you as a leader are demonstrating commitment and cultivating similar commitment within your employees.

Susan Stevenson You must exercise your choices in the best interest of the club and those who work there, whatever that involves. When your employees see how truly committed you are AND that all employees can perform and contribute to their full potential, almost all will respond in kind.

2. Be fully present with ‘what is’ Leaders must be fully present with what is going on at the moment. Do you get into the midst of the employees, pay attention, observe and be genuinely curious? Do you ask questions without expectations of the response; give employees your full attention when you are interacting with them; acknowledge their responses without judgment or defending; and genuinely care about understanding them?

High performing cultures create an openness to addressing the good, the bad and the ugly – no mat-

4. Look for answers within As their leader, you have to be willing to let employees know that you don’t know all of the answers and are open to feedback, suggestions and ideas. High performing cultures always look for the answers to their challenges from within the organisation first.

Employees are consulted on answers to everyday problems, while embracing the differences of opinions.

High performing leaders are not constantly searching for the mythological ‘perfect employee’ who will be able to perform well despite a dysfunctional organisational culture. You must be devoted to transforming the culture so that you get the most out of everyone you already have. None of this is to say that a high performing organisation will never have to fire anyone. However, when you do, it is because the individual has failed the organisation, not the other way around.

If you are motivated to make your club everything it can be – to build something that will retain loyal employees, exceed customer expectations and weather any storm that comes around – these guiding principles are irreplaceable. They take time and effort to incorporate into your leadership style, but they will deliver dividends that will be more than worth the investment.

CONTACT DETAILS Susan Stevenson is Co-Author of Polar Bears and Penguins – Transforming Organisations into High Performing Cultures • Visit www.pbpbooks.com/assessments.

<

CLUB MANAGEMENT – HUMAN RESOURCES

Spotlight on HR Do you sometimes feel that all you do is deal with staff issues? Well, there’s good news for readers with a staffing responsibility. Putting in preventative systems can help you to achieve streamlined team management, freeing you up to make more effective use of your time, says Michael Braidwood CCM.

H

umans are individuals with their own aspirations, ideas and motivations. And while it’s important to encourage that zest for the business, it’s equally important to know how to manage it to the best effect – for the club, the management, the team and (as always) the members.

So how can you ensure a smooth running operation? The following pointers will help.

ply listing all the things you need your team members to do, then add in the standard stuff that you expect them to do (code of conduct, for example).

When recruiting to fill these positions the job descriptions will help you identify the skills sets you are looking for and these can then be listed at the end of the description as requirements. Once you’ve developed the job description write a brief introduction / overview.

Job descriptions A job description can be as detailed or as simple as you choose to make it, but it really forms the back bone of the positions you manage and by having them in place it leaves nothing to doubt. They are easy to create and templates can be found online.

They should, however, be tailor made and reviewed and updated every year. Start off by sim-

Recruitment search process This is generally the area where most of us fall down. If you cut corners in your recruitment search process then you often make the wrong hire and that is when most of your staff problems begin.

Be sure to give enough time to the process – however time-critical the appointment may seem. This will ensure that you don’t end up recruiting the

most available person as opposed to the most suitable person.

There are a few simple steps to follow...

• Understand the position you are trying to fill, create a job description and a job requirements list. From this point you can start to build up an ideal candidate profile of the type of person you are looking for.

• Once you have your candidate profile you then need to think carefully as to where you might find such a person. There are options for seeking candidates and almost all of them come at a cost, however the investment might be worth it.

• Run an advert in a trade publication to ensure you’re being read by those already in the club business.

CLUB RUGBY 69

>

CLUB MANAGEMENT – HUMAN RESOURCES • Depending on your location and the level of entrant required, local press is an option (your readers will be in the area and will probably have a knowledge of your club already).

• Engage a recruitment agency – particularly when recruiting a senior position.

• Engage a specialist industry company or consultant – this can lead to a targeted/head-hunting thanks to their specific industry knowledge and network.

• Consult specialist and or local colleges.

• Use your own network to find suitable candidates.

• And of course make use of the CMAE. • Whichever one you choose make sure your chosen option throws up a good choice of suitable candidates.

• Have a method of screening applications. If you sense you’re going to get a lot of applicants you could create your own application form. In this way the candidate fills out in advance some answers to the key criteria you are looking for.

This will save you going through their CV in great detail trying to find the salient information you’re looking for.

• Prepare for the interview and have pre-prepared questions. Remember the interview is for you to hear about the candidate’s experience and what they are going to do for you, rather than you telling them about yourself and your facility.

• At the end of the interview, always ask them if they have any questions; this is a good indicator of how well they’ve prepared for the interview and how genuinely interested they are in working for you. You can often measure the intent of the candidate by the types of questions they ask.

Avoid recruiting ones who ask about how much time off they get!

Once you’ve made your decision, always seek references on your preferred candidate and follow up on their qualifications. Some interviewees are excellent at blagging it – both with their CV and at interviews.

Employee induction The employee induction is a great tool to really inform your new recruit about the business and what is expected of them. The more detail you can put in the better.

It should be at a minimum one day and should include the following: • Vision, Mission, values of your organisation.

• A history of your organisation.

• An organisation structure (who’s who).

• The purpose of the business.

• The purpose of the various positions within the organisation.

• Employee code of conduct or rules and regulations of the work place.

• A comprehensive tour of the facility.

• Some rudimentary training – H&S, Customer care, service standards and sales.

• FAQ – “what do I do if .......”

• Quiz.

70 CLUB RUGBY

Standard operating procedures For staff to operate in an appropriate and consistent manner you need to have a core of standard operating procedures. The more the better, but at least start with the basic ones that your feel are important. Present them in a way that is simple to follow and which can be signed off as understood by your new recruit. This means that you always have a follow up with them if things don’t go to plan! Start with a few and then add more as time permits, soon you will have an operating manual for your business.

Code of conduct By having a code of conduct in place, nothing is left to chance. Things which might seem obvious to you may not be to a new recruit which is why you need to S P E L L it out! This code of conduct needs to be included in your induction, but should also be refreshed in team meetings/internal training and also posted on employee notice boards. It should also be updated regularly with examples of contraventions – again a tool for clarification.

Processes Make sure you have simple processes in place for the everyday things that can crop up. Some of these things will form standard operating procedures where as others such as holiday forms, sick leave forms, expenses claims and so on, all need a process. If you don’t have a process then staff will have to make them up for themselves and assume they are doing the right thing. Leave nothing to chance.

Appraisals Appraisals are key to ongoing good employee performance and communication. Have the following in place: • A three-month review for all new recruits. This is the time when you can let them go without any recourse if they are not to your satisfaction.

• Mid-season review – this could be a simple (but formal) discussion to chart progress on the year’s objectives.

• Annual appraisal – this needs to be prepared for by both parties and gives you a great opportunity to review the previous year and set targets for the year ahead.

Employee feedback system If you are to be viewed as a progressive employer and an employer of choice it’s a good idea to seek feedback from your staff. You’ll be surprised with the ideas and insights they’ll come forward with.

The interview can be created online (Survey Monkey) and can be filled out anonymously. Focus on questions about how they feel they could improve as an employee and you as an employer.

The answers should have the fields of strongly agree, agree, neither, disagree, strongly disagree for example: Question – I feel I am fairly paid for the work I do.

Question – I feel management keep me informed of what is going on at the club.

Question – I am provided with the adequate tools / equipment to do my job effectively.

And so on. Also allow for a comment box.

Training and development budget This is usually the first budget line to be cut; and that’s if you’re lucky enough to have an organisation who has a training and development budget in the first place! Do recommend to your Board or committee that they set a policy of a set percentage of either turnover or payroll should be allocated to training and development. (A good argument for your case could be that in some countries the government actually collects a percentage of your payroll to go into a government training fund; it’s a tried and tested means.) If for example your business turns over £500,000 1 per cent of this gives £5K to work with. Once secured, develop a plan to use this fund to further enhance your organisation.

Also check out from your local government what grants are available.

Other ideas to make your money go further or to ensure that it is well invested: • You could ask staff to contribute 50 per cent of the training costs. It shows how committed they are and the investment not only benefits the club but it makes them more desirable employees.

• Have a “brain drain” policy in place where if an employee who has benefitted from training and development leaves within one year of the training taking place, they reimburse to the club a percentage of the training costs.

• Work with suppliers to see if they can support some training through sponsorship / scholarships or actually deliver some training for you.

Once you get your training and development fund up and running I am sure you will develop many good ideas and initiatives to develop your staff into better employees who in turn will help grow your business. The old adage “take care of your people and your people will take care of your business” never rings truer.

MWR MWR – Moral, Welfare and Recreation – is a term I picked up from the United States Military who have a whole department dedicated to MWR for their troops. It is a great concept and one that all businesses should advocate. MWR can come in many formats and again will need some budget, however most employees are happy to contribute to positive activity. Some ideas for MWR can be: • Staff golf day or staff golf outing (you can reciprocate with another club).

• Staff golf lessons.

• Discounted gym / sports club membership (you can reciprocate with a local gym/sport club); this also ensures your staff are taking care of themselves.

• Staff BBQ – invite suppliers to contribute.

Michael Braidwood CCM is former Director of Education for the Club Managers Association of Europe, is General Manager at Qatar International Golf Club. He is contactable at mbraidwood@qigolfclub.com

<

CLUB MANAGEMENT – TRAINING

Gaining with training – why it pays to make them stay So you’ve recruited them… now you have to keep them. Timely advice on the value of training.

M

uch time, effort and probably money, is spent on recruiting employees. A smooth professional introduction to the club and their role within it, will ensure that money has been well spent. You don’t want to start all over again because the newcomer promptly leaves after getting an appalling reception into the club business.

What to cover There are a whole host of subjects which need to be covered to effect the smooth induction of an individual into any organisation. Some will have to be carried out immediately on commencement, especially if there is a high security or health and safety risk; others are more suitably dealt with at a later stage.

A properly planned and executed induction programme will ensure a more relaxed and confident employee, comfortable with their new colleagues and their own role within the club. The level of planning needed will of course vary according to the size of the club, but you will certainly need the relevant paperwork in place – national insurance number, P45 (or P46), driving licence where appropriate, bank details, emergency contact, permits to work (if applicable) and so on.

An employee handbook should be issued with their statement of main terms and conditions of employment including supporting policies and rules.

Planning programmes Although planning the programme (the common skills part) subject, sequence, venue, timing and trainers, is time consuming on the first occasion, it can be used time and time again in the future when little time will be required to update it. Try and mix up ‘listening’ and ‘doing’ sessions, so that people do not spend long periods being talked at or have unfamiliar muscular activity becoming painful and tiring. Clearly, any activity involving risk should be preceded by appropriate health and safety training.

Steps to success Assuming general physical and mental ability (tested if necessary during the recruitment process), consistent with the requirements of the job, certain basics will improve the ease, proficiency and success of training. First identify the skills required.

Break each one down into suitably sized steps.

Practice each step until proficient at that step before moving on to the next. Once proficient at each step

“

Try and mix up ‘listening’ and ‘doing’ sessions, so that people do not spend long periods being talked at.

”

combine them and, hey presto, learning done.

It is the trainer’s responsibility to ensure the learner has learned, therefore always test that you have been understood. Quizzes and tests are all ways of checking the learner has understood the training.

Trainees should be provided with their training programme, an understanding of why they are being taught those subjects and the value to them as an individual to learn them.

Clearly someone brand new to the club has to undergo intensive induction and training regarding every aspect of the business; its layout, rules, people, policies etc. As already noted, some of the subjects have to be dealt with immediately on commencement (for example, toilet facilities and critical Health and Safety issues) while others are dealt with at later stages during the programme.

Route to promotion Changes to an individual’s role, especially where it is to be expanded to include extra responsibilities, or where promotion to a more senior grade is involved poses their own particular problems. Again proper

planning for the induction and training to be able to carry out the new duties, duly prioritised and recorded as appropriate, is essential.

It is, however, also essential to consider the selection of the individual who is to have his/her role expanded or who is to be promoted. The fact that someone is a good (or even your best) barman does not mean that he/she would make a good supervisor or manager. Care must be taken in the selection of an individual for promotion to, for example, bar supervisor. Length of service, or the feeling that it is ‘their turn’ is not a reason to promote someone, because what happens to them if it goes wrong?

What do you do with the individual? Sack them?

Not only have you then lost your supervisor but you have lost a good employee who was so highly valued to you that you promoted them in the first place!

There are also the costs of having to go through the process again, the morale damage to the rest of the work force and knock-on costs because the team is currently leaderless until the appointment and bedding-in of the new supervisor.

Properly planned and executed training for new starters and ongoing changes/promotions, will lead to a higher quality and quantity performance, hence lower costs, less waste, reduced rates of labour turnover, improved recruiting, greater willingness to retrain, and a higher morale amongst the workforce. Enough said?

General statistics show that 50 per cent of all leavers leave within the first three months and a further 25 per cent leave within the second three months. And this is mainly due to poor induction and training. There is a cost associated with each one of these leavers.

So look after your staff and your bottom line at the same time; it really does pay to make them stay.

CLUB RUGBY 71

<

FOOD AND BEVERAGE – TRENDS

Keeping on top of trends Just what should clubs be adding to their 2018 menus? Lucy Pedrick, Insights Manager at Bidfood, discusses the top foodie trends tipped to dominate menus this year.

I

t comes as no surprise that we’ve already seen an array of world cuisines popping up on menus this year. There’s a growing interest in international travel and enthusiasm for tasting novel food continues to capture the nation. And, while sports fans still love traditional fare, it’s safe to say there’s a new wave of global flavours tempting them to try something new. In fact, 39% of diners now choose to eat Thai cuisine regularly and a further 20% opt for Japanese dishes.

To meet consumers’ ever evolving demand for new and exciting cuisines, sporting venues need to continue to monitor food trends closely. To help with this, Bidfood has been working with research partners and gathering consumer views, as well as insight from its customers, to forecast the key trends that will shape menus over the next 12 months.

We’ve identified nine themes set to capture the nation’s interest this year.

72 CLUB RUGBY

Moreish MENA The desire to try new and authentic global foods is reflected in the growing interest for cuisine from the Middle East and North Africa (MENA). In line with this movement, operators are offering a mix of traditional Middle Eastern ingredients and spices, cleverly fused with well-known Western dishes. To tap into this movement and give menus an added flair, try incorporating the likes of beetroot hummus and baked harissa tortilla triangles for a quick and easy bar snack option.

Modern Europe Think shoreline fish, quality meat and local produce which reflects dietary choices from Scandinavia and the Balkans right through to the East and West of the Mediterranean. Bringing cooking back to its very basics by creating simplistic and fresh dishes is a great way to meet this trend. Why not try a simple

recipe idea of pork and potato dumplings finished with fresh dill or chives as a hearty special to accompany the big game.

Asian appetite No stranger to menus and certainly adored by many, Asian cuisine continues to feature highly. The Asian taste experience has had a real boost, as consumers look for deeper, bolder and richer flavours from across the continent, including sesame oil, miso paste and lemongrass. As well as classic dishes, such as dim sum and spicy noodle soup, new and innovative street food concepts such as Korean fried chicken and kimchi hot dogs are sure to grab the attention of adventurous sports fans.

And there’s still an appetite for...

• Better Me – as consumers become increasingly health conscious they are increasingly looking for

food choices that are nutritious, low in sugar, wellbalanced and support a busy lifestyle and exercise regime. In fact, 62% of UK adults are concerned

about sugar in food and non-alcoholic drink products and a further 542,000 Brits now follow a vegan diet.

• Grab & Go – as lifestyles become faster-paced, there is a larger demand for immediacy and portability across foodservice.

• Street Eats – kerbside dining remains exciting to consumers that like to eat their way around the world in a less traditional manner.

• Day-part Dilemma – all-day dining hits the spot for weekend sport enthusiasts looking to eat what they want, when they want.

• Great Britain – there’s still love for home comforts but with a modern-twist, whilst new ingredients and tapping into regional tastes are increasingly coming to the forefront.

• Americas Discovered – diners are seeking out everything from grilled, fried and stewed meats and fish, to vegetable and chilli-infused salsas – the taste for South American and Caribbean cuisine is continuing to influence kitchens.

To meet evolving consumer demands and ensure clubs are future fit, now is the time to give menus a little refresh. Incorporating upcoming trends is key for operators looking to make a lasting impression, encourage repeat custom and will ultimately prove they’re not just a one trick pony.

CONTACT DETAILS For more ideas and to view Bidfood’s Food and Drinks Trends 2018 visit: www.bidfood.co.uk/2018-trends t. www.bidfood.co.uk , Instagram: @BidfoodUK Twitter: @BidfoodUK

CLUB RUGBY 73

<

FOOD AND BEVERAGE â&#x20AC;&#x201C; SOFT DRINKS SALES

Selling soft drinks Soft drinks are stalwarts at the club bar. But just how do you make sure that your sales are the best that they can be?

C

ategory management â&#x20AC;&#x201C; a fundamental aspect of retailing â&#x20AC;&#x201C; is one of the main strategies used by the grocery super giants to generate more sales and higher profits.

The same process can be used for food and drink

retailing and simply put, means customising your offering to reach the right consumers at the right time with the right product choices, and at the right value.

There is a need to place greater emphasis on

ensuring products are ranged correctly, so here are five top tips on how to take advantage of changes in the market place and increase sales and revenues from your soft drinks offering.

1. Know your consumers Talk to them and find out what is missing from your offering. If you only offer a limited mixer range which doubles as the soft drink option, consider that nowadays consumers expect a soft drinks offering to comprise juices, flavoured carbonates and a choice of still cordials and squash drinks. Ask staff to report back any regular requests for unavailable drinks and find space to factor in new or alternative products in your range.

2. What is the drinking occasion?

Are they looking for quick thirst refreshment or an indulgent treat? Classifying their purchase need will help you to put different products in stock to increase volume sales, or increase the revenue per drink. Look out for products that have been designed with a particular benefit in mind; eg. an energy blast or juice boost.

3. Volume versus value Work out what is best for club business according to peak and off-peak periods. Most club venues would benefit from peak-time volume capacity. Conventional drinks such as cola, lemonade and tonic can be combined with innovative/niche offerings that present the opportunity to command a premium price.

4. Choice, choice, choice The reason? Through all facets of our daily lives, we now expect to be provided with alternatives.

Consumers demand options and want control of the selection process. Ensure consumers know what is on offer by displaying soft drinks choices on your price list. Use merchandising and pointof-sale materials on or around the bar top to increase visibility and entice consumers.

5. Serve it right The most important factor, regardless of what you serve, is how you serve it. Giving members a warm, flat cola in a dirty, scratched glass will cause most club members to develop a negative impression of your club. So always ensure you start with a sparkling, clean glass, preferably one that has been stored in cool place. Fill up with ice (unless the member declines it) and then dispense the drink with an appropriate garnish. Serve with a smile!

74 CLUB RUGBY

<

FOOD AND BEVERAGE – MENU DESIGN

Food, glorious food!

Michael Braidwood CCM explains how Menu Engineering can help food-focused clubs to increase their Food and Beverage bottom line.

P

ay attention when you go out for dinner. It could make you some extra cash.

Menu engineering – the science When I go out for lunch, dinner or visit a café or golf club I always wonder if any strategy or thought has gone into the menu design? And by menu design I do not mean the fancy cover or page design. I am more interested in whether or not there is a strategy in how the menu content has actually been laid out.

In most cases I come to the quick conclusion that there has not been, and that the menus have either been designed by an agency or laid out in-house in a traditional style.

However there should be a great deal of strategy and effort put into your menus as they need to be a selling machine for you. Any café, restaurant, club or bar who does not apply the principles of menu engineering is missing a massive trick and throwing additional profits down the drain.

Menu engineering is not a new concept; it’s been around since the early 1980s where a detailed study was carried out in the USA of customer demands, menu mix analysis and contribution margin and menu layout ‘hot spots’. By gathering this data it allowed restaurant managers to layout their menus in the most effective manner in which to lure their clients to the most cash profitable items on the menu.

The concept moves you away from thinking about gross margin and gets you thinking about contribution margin, in effect cash. How much cash do you actually make from each product sale? (As our F&B guru Steven Brown always says you can’t bank a percentage!)

Looking at the chart below you will see the chicken sandwich showing a healthy 62% gross margin. At first glance you would think this would be the most desirable item to up-sell wouldn’t you?

But in fact when you calculate the contribution margin you will see the salmon sandwich offers you the best cash return (see right).

Menu item

Item food cost

Chicken €1.5 sandwich Gourmet burger Salmon

Menu selling price

Food cost %

Gross margin %

€4.00 38%

62%

€2.00 €5.00 40%

60%

€2.50 €6.00 42%

58%

Menu item

Item food cost

Chicken €1.5 sandwich Gourmet burger Salmon

Menu selling price

Food cost %

Contribution margin

€4.00 38%

€2.50

€2.00 €5.00 40%

€3.00

€2.50 €6.00 42%

€3.50

With this knowledge in hand you can train your staff to recommend the best cash contributing items on your menu and design your menu so that the greatest cash contributors are in the menu ‘hot’ spots.

The diagram below shows you how people read menus, centre right is always first. So this is where your highest contributing items should be placed.

To make it even better place the items in a highlighted box, this draws further attention.

Theory in practice At a recent visit to Pizza Express I found that looking at the menu you are immediately drawn to the big red

panel in the middle of the menu – the Romana pizza.

When asked if there was a strategy behind this, the manager explained that the Romana pizza contributes at least £1 more than any other pizza on offer.

The eye catching red block draws customers to that section and staff also recommend or upsell to that pizza. Considering they sell 3,000 Romanas a week that’s £3K straight to the bottom line!

There is a whole lot more to the science of menu engineering, but the opening basics can make a big difference to your bottom line. It’s certainly worth the effort.

What are the benefits of menu engineering?

Apart from the obvious one that it will make you more cash profit, getting your team involved with this is very motivational; people like to do well at things. Get your chef involved with the food costings and fully understanding that profit is important! Get the communication going between the kitchen and waiting staff to promote and up sell the best contributing items. Also experiment with the menu layout and monitor the results to see which strategies work best.

To learn more about menu engineering and raising the over all standard of your food and beverage offering attend CMAEs Food and Beverage management development programmes. More details are available from the Club Managers Association of Europe (www.cmaeurope.org).

Michael Braidwood CCM is former Director of Education for the Club Managers Association of Europe, is General Manager at Qatar International Golf Club. He is contactable at mbraidwood@qigolfclub.com

CLUB RUGBY 75

<

ASK THE EXPERTS – SECURITY

Theft – don’t leave your club exposed With summer underway, many clubs will be getting their green keeping and maintenance equipment out of storage to prepare the grounds for the summer ahead. But when did you last check that they were still safely where they were supposed to be? Club Insure offers the following advice on security.

C

lub Insure took several reports of thefts from outbuildings last year so we would like to take an opportunity to remind all clubs to check their policy wording to ensure that the Physical Security Standards are being adhered to.

The photo on this page shows a typical wooden double door that we might come across on an outbuilding. As with all other parts of the premises an outbuilding should be fitted with a suitable alarm but in addition to this there will be other Physical Security Standards that are required. A sample wording is shown below.

Physical Security Standard – sample wording This is applicable to any cover granted in respect of Damage by Theft. It is a condition precedent to the Company’s liability for Damage that the Policyholder shall have implemented the following security measures within eight weeks of commencement of Theft cover. Failure to do so may result in a claim under Theft cover not being paid or in payment being reduced.

Doors In respect of all external doors (including wicket gates) and internal doors leading to other premises or part of premises not occupied by the Policyholder.

Timber and Steel Doors To be secured by at least one of the following: i. A mortise deadlock conforming to BS3621 together with a compatible boxed striking plate. ii. A close shackle padlock with minimum shackle thickness of 10mm together with the manufacturer’s corresponding locking bar or (for doors other than final exit). iii. Two key operated security bolts for doors one fitted approximately 300mm from the top of the door and the other approximately 300mm from the bottom.

Aluminium and UPVC Doors To be secured by a cylinder operated mortise dead-

76 CLUB RUGBY

Windows Each ground floor and basement opening window or skylight and other window or skylight accessible from decks, roofs, balconies, canopies, fire escapes or downpipes to be secured by a key operated lock fitted independently of the existing fastener unless the lock forms part of the original fastener design.

This requirement does not apply to any window or skylight which is either: i. Protected by solid steel bars grilles lockable gates expanded metal or weld mesh, or ii. Officially designated as a fire exit by the fire authority. lock or deadlocking multi-point locking system.

Roller Shutter Doors To be secured by either: i. Two cylinder operated shutter locks with one lock fitted at each end of the shutter, or ii. A close shackle padlock with minimum shackle thickness of 10mm together with the manufacturer’s corresponding locking bar.

Horizontal sliding or folding doors To be secured by either: i. A hook bolt mortice deadlock, or ii. A close shackle padlock with minimum shackle thickness of 10mm together with the manufacturer’s corresponding locking bar.

Double leaf doors The final closing leaf to be secured by the appropriate locks as detailed above, the first closing leaf to be secured by flush bolts or key operated security bolts top and bottom throwing into the framework and sill.

Outward opening doors (This is applicable to timber and steel doors only.)

In addition to the appropriate locks and bolts detailed above, each outward opening door to be fitted with hinge bolts top and bottom.

The above requirements do not apply to any door officially designated as a fire exit by the fire authority.

Going back to the photo, this illustrates outward opening, timber, double leaf doors so there are three different parts of the wording that need to be considered to ensure full compliance.

It is important to keep a comprehensive list of all your assets and update this regularly as this will help you ensure that your Sums Insured are adequate. Please take photos of your equipment where possible so that if you are unfortunate enough to suffer an incident you can easily evidence your loss, particularly if you no longer have the original purchase receipts.

It is vital that you check your own individual policy as each wording is different and if you are unsure whether you have the correct cover in place contact your insurer.

CONTACT DETAILS Club Insure covers all aspects of club insurance from start to finish, with Account Handlers and Claims Managers under one roof.

Victoria Romero-Trigo, Director Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA e. Victoria.romero-trigo@club-insure.co.uk t. 0844 488 9204 www.club-insure.co.uk

<

ASK THE EXPERTS – CONTRACTORS

Employing competent contractors Inappropriate management of contractors can result in costly accidents, delays to work, criminal prosecutions and claims for damages. Club Insure offers the following advice.

T

o avoid the disasters which can occur when using poor standard contractors, it is important that you assess the competency of any contractors you intend to employ. The following list – while not definitive – will help act as a guide to assist you in selection of a competent contractor.

What is the job?

Identify the work required of the contractor and determine its level of risk. For example, work carried out at height will have an increased risk.

Anticipating these risks will help you decide whether a contractor is competent to do the job.

should set out the contractor’s arrangements for health and safety.

Accident reporting and enforcement action Consider the contractor’s recent safety performance. Ask for recent accident statistics and their arrangements for reporting accidents. A low accident rate may sound good but this may be due to under-reporting. Consider prosecutions or receipt of enforcement notices. Consult the HSE ‘Register of Prosecutions and Notices’ website.

Experience Identify the skills and experience of the contractor.

Ask for references from similar, recent work to help you assess their performance.

Qualifications and skills Contractors’ employees should possess necessary skills and qualifications for the work. Ask to see evidence of relevant training records and qualifications and ensure that these relate to those who will actually be undertaking the work.

Evidence Obtain evidence that the contractor holds a current Public Liability (PL) Policy and that the policy limit is equivalent or higher than your own PL policy limit. This is likely to be a requirement of your own Insurance policy and failure to do so may mean that you do not have any cover in the event of a claim.

Sub-contractor procedures Check whether the contractor intends to sub-contract any of the work and if so, what procedures they have in place to ensure their own contractors are competent.

Health and safety Request the contractor’s health and safety policy, signed by a responsible senior person. The policy

“

Ensure contractors’ employees have the necessary information, instruction and training. Ask for training records and certificates.

Management and supervision Consider what health and safety implications the work could have for your own operations, your employees and others, such as the general public.

Consider whether you have a better understanding of the health and safety implications of the proposed work than the contractor. This may clarify your own level of management and supervisory responsibilities.

Safe systems of work Request safety method statements and risk assessments to ensure the work will be carried out safely.

The contractor should monitor their own health and safety performance. You should carry out periodic checks to ensure that this is being undertaken.

Health and safety training Ensure contractors’ employees have the necessary information, instruction and training. Ask for training records, certificates, etc. For example, if the task involves working at height, ask to see evidence of suitable training.

Co-operation and co-ordination Establish clear lines of communication to promote co-operation with others and the co-ordination of work. Arrange regular meetings and provide relevant information that can contribute to a safe system of work. Close communication is important if sub-contractors are employed, or if there are changes to the project.

Independent contractor accreditation membership Find out if the contractor is accredited to a health and safety accreditation scheme such as CHAS or Safe Contractor. This can signal that they have met acceptable standards in health and safety.

However, as this may be just an early indication of competence you should still check that this is relevant for the proposed work.

Advice and professional body membership Determine if there is access to competent health and safety advice. Such advice should preferably be internal; however it is not unusual for smaller contractors to employ external health and safety advisers. Consider looking for membership of relevant industry associations. These are a good way to keep up to date with health and safety legislation as well as industry best practice.

CONTACT DETAILS Club Insure covers all aspects of club insurance.

Contact Victoria Romero-Trigo, Director at e. Victoria.romero-trigo@club-insure.co.uk t. 0844 488 9204 Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA www.club-insure.co.uk HSE advice on selection of competent contractors: http://www.hse.gov.uk/ pUbns/priced/hsg159.pdf

CLUB RUGBY 77

<

ASK THE EXPERTS – WEB DESIGN

Keeping it clean – theuseofwhitespace The common misconception amongst many website designers, is creating overly busy and complex websites. Pages filled with content with as little white space as possible is the particular common theme. Is this really what users want?

C

urrent trends in website design would suggest that negative space is essential for user experience. Firstly, enough negative space within the design allows the user to easily absorb the content presented on the screen.

Secondly, if used correctly it can offer an aesthetically pleasing visual impact.

So negative space, what is it? It’s often referred to as ‘white space’ and describes the extent of blank space between different elements on a web page.

This white space has been deliberately constructed to not display content. (The space doesn’t specifically have to be in a white colour it can be in any colour, of course.)

White space and readability of content In order to take users on a journey, the copy needs to be easy to read. For a web designer, making the web page look less cluttered, yet at the same time exciting is crucial.

Sharp content hierarchy We tend to find a significant problem amongst UX (user experience) is messy websites with calls to action bombarding users in every direction. If a user doesn’t have a clear pathway to browse around a website, how can you ever direct a user successfully around your website? By introducing negative space, you can clearly differentiate between different elements and establish calls to action that stands out.

This approach means that all elements on the web page have a hierarchy, established by their importance which is essential for the user.

Balancing act Ensuring a fine balance amongst all the elements of a web page is pivotal for web designers. A website is designed in a unique way that ensures every element on the page gets its due space accordingly.

The key to a great website is guiding users towards the parts that will result in a conversion or some sort of action. Therefore, keeping a design simple and well balanced to avoid confusion is the key to good website design.

78 CLUB RUGBY

“

Ensuring a fine balance amongst all the elements of a web page is pivotal for web designers.

CONTACT DETAILS Studio44 44 Newton Road, Tunbridge Wells, Kent TN1 1RU t. 01892 888 011 www.studio44.agency

<

CLASSIFIED

CLUB SERVICES ENTERTAINMENT

REFURBISHMENT

BEHIND THE BAR

The curtain specialist for clubs, schools & theatres

Stage Curtains

Large Window Curtains

Room Dividers

Cleaning & Re-flameproofing

Blackout Drapes

Track Repairs & Servicing

For more information, contact us today and quote CLUB to arrange a free site visit to discuss your requirements.

Tel: 01354 677796 â&#x20AC;¢ Email: sales@cameocurtains.co.uk

Visit our website: www.cameocurtains.co.uk

80 CLUB RUGBY

CLASSIFIED

TO ADVERTISE PLEASE CALL

07789 870709

REFURBISHMENT

BEST VALUE FURNITURE

STOOLS AND BAR CHAIRS

See more of our extensive range at pubstuff.co.uk

Ohio Bar Chair from Traditional High Bar Stool from

£59.99

Cube from

£39.99

£39.99

Quality Solid Wood Furniture Extensive range of fabric options Fast Turnaround 1000’s of products always in stock Helpful and friendly sales team

TABLES

See more of our extensive range at pubstuff.co.uk

Milan from

Classic from

Farmhouse from

£105.99

£64.89

£109.99

DINING CHAIRS Luigi from

Rimini from

Lisbon from

£59.99

£59.99

£99.99

See more of our extensive range at pubstuff.co.uk

REAL LEATHER SOFT SEATING C Ch Chester Cheste Chest Ches Che hester

Spitfire

Fleming

£ 99.00

£259.00

£399.00

pubstuff.co.uk

All prices exclude VAT and delivery. All prices shown are for chairs in Pub Stuff Standard Fabrics (Nevada Truffle and Nevada Caramel).

Other fabrics are available but may incur a supplement. All prices shown are subject to change without notice.

Quality | Trusted | Experienced sales@pubstuff.co.uk pubstuff.co.uk 01295 758536

BEHIND THE BAR

VALUE & VOLUME *

* CGA P10 On Trade 2017

5 MOUTH WATERING, FRUITY FLAVOURS OF GLITTER AND SOUR SCHNAPPS PERFECT FOR SINGLE SERVES OR PART OF A COCKTAIL

Search HoochLemonBrew

CorkysSchnapps / www.corkys.co.uk

CLUB RUGBY 81

CLASSIFIED

CLUB SERVICES REFURBISHMENT

82 CLUB RUGBY

TO ADVERTISE PLEASE CALL

07789 870709

REFRESHING

LQ RXU DSSURDFK

UNDERSTANDING YOU, FIRST...

Authorised and regulated by the Solicitors Regulation Authority

*

Changing lives...

Wooden Spoon is a registered charity in England and Wales (Reg No: 326691) and in Scotland (Reg No: SC039247)

We fund life-changing projects across the UK and Ireland, using the power of rugby to support children and young people with disabili es or facing disadvantage.

Find out more at woodenspoon.org.uk @charityspoon

facebook.com/WoodenSpoonCharity