Club Mirror 2014 - the Club Association Lunch AND a FIFA World CUP Guide. What a year!

SOCIAL

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ENTERTAINMENT

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SPORTS

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FITNESS

clubmirror AT T H E H E A R T O F T H E C O M M U N I T Y

June 2014

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And the 2014 Club Awards host is?

Turn to page 6 to find out

Are you supporting CAMRA’s Mild in May campaign?

FIFA WORLD CUP SPECIAL

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SOFT DRINKS

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LEGAL EAGLE

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ASK THE EXPERTS

club mirror

JUNE 2014

AT THE HEART OF THE COMMUNITY

awards, events and calls to action

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12 Free club trade show From supplier sampling and club advice to prizes and networking. Join CIU President George Dawson and Club Mirror at this free-to-all-clubs event.

18 Club Association Lunch invitation Calling all club officials. No such thing as a free lunch?

Read on...

44 Last call for entries Club Awards – last chance to enter (and why you should).

building the business 28

15 Father’s Day fun Making the most of Father’s Day with help from Marston’s.

18 Club Association Lunch invitation Club Associations are invited to send representatives to the second Club Association Lunch for a free and informal networking event.

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20 Drinks Report – Soft Drinks Soft drinks continue to push bar sales, according to the 2014 Britvic Soft Drinks Report. The low down on brands and volumes.

22 Industry interview Refreshingly different – new launch, new market. That’s Zeo. Dave Smith explains.

25 Football Special – FIFA World Cup Welcome to the FIFA World Cup Special, sponsored by sister site Sports4Bars.com

26 Tournament Schedule Who’s playing where and when.

28 Spotlight on Manaus Welcome to the venue for England’s opening game.

news, views, club life and legislation 6 Club World Ban on below-cost alcohol, Club Association Lunch announced and Club Awards host revealed.

8 News Special Coverage of the 151st CIU Conference.

14 Brands news Who’s doing what, when and why.

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16 Legal Eagle Changes to changes - Club Mirror’s Legal Eagle Nick Walton explains. And it’s not all bad news!

32 Kick off in style Fuelling the footie frenzie with a barbecue bonanza.

34 Club Kitchen special Booker backs clubs with footie food made for sharing.

club advice – ask the experts 49 Ask the Experts – website advice From PCs and laptops to smart phones and tablets – how are your members accessing the club website?

37 Question time Test your members’ off-the-pitch skills with this FIFA World Cup quiz.

38 Sports4Bars.com World Cup-weary? There’s plenty of other sporting action this month. Plan ahead with Sports4Bars.com, all the action in one listing.

50 Ask the Experts – sports facilities

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How to develop sports facilities – at no cost.

52 Product portfolio It’s classified! Club suppliers ready to field your calls.

44 Club Awards Final call for entries. Could your club join Club Mirror’s Hall of Fame?

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clubmirror 3

leader Date for the diary.

Free trade show – join us on 28 June.

THE NEW

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Water Boilers

With the FIFA World Cup kicking off this month, UK football fans will be cheering on the England squad to do their darndest in the heat and humidity of Brazil – and at some rather unwelcome kick off times as far as most of us are concerned. As always though, clubs will be at the heart of the action, encouraging members to join footie-forces at the club screenings, rather than watching from the solitary sofa-sidelines at home. (For fixture details and more information, turn to pages 25-37, where Sports4Bars.com joins Club Mirror in celebrating this unmissable event.)

While the England team will be working the nets in Brazil, we hope that clubs will be equally busy working the nets – or networking – closer to home. Our free-to-clubs trade show and event takes place on 28 June in Halifax. Suppliers will be on the spot to talk about products and field questions, while expert advice will also be on hand. Our friends at Dransfields are kindly providing prizes during the day, and there’ll be product to taste courtesy of Heineken UK. The informative, informal event, will be hosted by CIU President George Dawson and Club Mirror team who look forward to welcoming you and sharing your news. (Turn to pages 12/13 for more details and to register for your free places.)

On the topic of sharing news, we’re delighted to tell you that John Inverdale is to host the 2014 Club Awards on 20 November. For details on the event turn to pages 44-46.

Here’s to a great month!

clubmirror Editor Caroline Scoular

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IN THIS ISSUE...

Design David Foster

Variable temperature options

Editorial Nick Sellens Events Leigh-Anne Ogilvie, Jill Slingsby

Caroline Scoular

Sean Ferris

Nick Walton

Lawrence Hardcastle

Justin O’Regan

Jill Slingsby

Hamish Maclean

Leigh-Anne Ogilvie

Display Advertising Margaret Doherty

Countertop, wall mounted & front of house models

Circulation Jon Hardy Accounts Michael Jeffries, Pam Attrill Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com;

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COMMERCIAL

sean@clubmirror.com; justin@alchemymedia.co.uk; info@clubmirror.com The views expressed in this journal are not necessarily those of the publisher.

Club Mirror does not verify the claims made by advertisers regarding their products.

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clubmirror 5

club world AVA Annual AGM The Automatic Vending Association (AVA) AGM, conference and awards evening takes place on 26 June at the Palace Hotel, Manchester.

The topic of discussion for this year’s AGM is ‘The Future of Cash & Payment Systems’ and a debate will be headed by leading industry guest speakers Adam Lawrence, Chief Executive of the Royal Mint, David Hensley, head of cash services at the Payment Council, Paul Theobald, managing director of M.E.I UK International, Nick Mackie, senior product manager at Visa Europe and Steve Alton, managing director leisure from Vianet plc.

• t. 01494 568960

Craft brewery opens to public Drygate, The UK's first experiential craft brewery, has now opened to the public.

The Glasgow brewery’s purpose built space includes a 24 tap beer hall, an elevated beer garden, multifunctional venue / gallery space, bottle shop, and a restaurant with views through to the brewery.

Drygate can brew one million pints per anum.

As an experiential brewery, Drygate's 'open doors, open minds' policy seeks to immerse everyone – from novices to aficiandos – in craft beer culture, according to the company.

For those who prefer an even more personal approach when it comes to their beer, there’s even the opportunity to become a brewer for the day by crafting your very own batch using the Drygate Studio Kit. The opening of Drygate has created 29 new jobs.

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John Inverdale to host 2014 Club Awards Back by popular demand, TV sports presenter John Inverdale will host this year's prestigious club Awards on 20 November at the Palace Hotel, Manchester.

"I was delighted to host the 19th Club Awards and to meet so many of you there – committed clubs who bear testimony to the professionalism of the club sector," said Mr Inverdale. “I don't think there can be any doubt that all of those clubs,

gathered together under that one roof on that one night, proved yet again that clubs are pivotal to the social fabric of this country. They're at the heart of the community and long may they remain so."

He praised clubs in their efforts to keep members entertained.

“For me, though, it's the engagement with sport that struck a chord," he said, adding that pulling youngsters away from their

electronic social networking and onto the pitch to tackle real people was something he fully supported.

“Whatever level they strive to achieve – even if it's just for fun – being part of a team means lifeskills learned and a healthy lifestyle encouraged," he said.

• For details on how to join in the Awards and Celebration Dinner, turn to pages 44-46.

Join us at our exclusive LAST CALL FOR ENTRIES Club Association Lunch STOP PRESS:

With entries flooding in to the 2014 Club Awards, clubs are advised to ensure that they complete the Express Entry Form by 15 July.

The Club Awards, now in their 22nd year, take place at a Gala Dinner and ceremony on 20 November at Manchester's Palace Hotel, Oxford Street.

• Turn to page 45 to enter.

Sports listings site on track for success New launch Sports4Bars.com has become a roaring success after just three months, providing clubs and UK licensed premises with the definitive online guide to all the live sport available to the on-trade.

Sports4Bars.com is running regular special features, promotions, competitions and POS offers to help clubs make the most of sport in their venue.

The new site provides a one-stop destination for up-to-date and accurate broadcast information so clubs can easily find what live sport is on what channel and when.

“The site makes the information extremely quick and easy to find, and the feedback we are getting from all types of outlets supports this," said Editor Justin O'Regan. “In addition, pubs and clubs are coming back regularly as news and industry insights are updated on a daily basis, providing even more reasons to save Sports4Bars.com as a favourite."

The new site is launched out of the same stable as Club Mirror.

• e. Justin@alchemymedia.co.uk • www.Sports4Bars.com

Club Mirror is pleased to announce the return of the celebration lunch for club associations.

The complimentary lunch provides an informal networking opportunity for association officials who will be able to share opinions and advice with fellow association representatives attending the Manchester event on 20 November.

Over 25 associations were involved in the last Club Association Lunch. Bringing club associations together under one roof is further proof that collec-

tively the club voice is strong – and will continue to be so.

To join Club Mirror and your peers at this exclusive, informative and fun event, send in your name, association name, number of tickets required* and contact details to: • e. info@clubmirror.com • t. 01753 272022 • f. 01753 272021 • Post. Club Mirror, ACP, Gainsborough House, 59/60 Thames Street, Windsor, Berkshire, SL4 1TX *Tickets subject to availability

Welsh Rugby Regions announce new partnership BT Sport has agreed a new sponsorship deal with the four Welsh Regions – the Scarlets, Ospreys, Cardiff Blues and Newport Gwent Dragons.

The new multi-million pound agreement over three years is the largest joint sponsorship in the history of the four Regions and signals an exciting future partnership ahead between the successful

broadcaster and Welsh regional rugby.

Ann Beynon, Director Wales, BT said: “We are delighted to have reached an agreement with the four Regions. Rugby is at the heart of BT Sport – we’re excited to support Regional Rugby and its distinct and dynamic culture, with all it stands for in terms of strength, determination, daring, passion and skill.”

www.clubmirror.com

SKY LAUNCHES ‘MAKING THE MOST OF SPORT’

Free-to-clubs: trade show and networking event Club Mirror has organised a free-to-clubs Summer trade show to be held at Arden Road Social Club, Halifax, West Yorkshire on 28 June.

Held in conjunction with George Dawson, President of the CIU, the event looks forward to welcoming officials and representatives from all types of clubs (including non-CIU affiliated).

Club suppliers, including Aon, BOC, BT Sports, Dransfields and Heineken, will be on-hand to offer

advice, samples and latest product news, while gaming company Dransfields will be offering prizes during the day. CIU President George Dawson said. “We look forward to welcoming clubs to the event. It will be great to meet old friends and new alike."

The free show takes place between 12 - 4pm.

• To register your club/club officials for free entry, just email your details to info@clubmirror.com or call us on 01753 272022.

Ban on below-cost alcohol comes into force It is now illegal to sell alcohol below the cost of duty plus VAT. The new legislation, which came into force on 28 May, prevents the sale of alcohol at heavily discounted prices and 'aims to reduce excessive alcohol consumption and its associated impact on alcohol related crime and health harms'.

The Mandatory Code of Practice applies to all licensed premises, including those with club premises certificates, in England and Wales.

The responsibility for ensuring compliance will lie with the premises licence holder, designated premises supervisor or personal licence holder and (in relation to club premises certificates) a member or

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officer of a club who is present and able to prevent a supply of alcohol.

Examples of minimum costs under the new legislation include 40 pence for a 440ml can of 4% ABV lager, £1.15 for a 440ml can of 9% ABV lager and at least £2.46 for a 750ml bottle of 12.5% ABV wine.

Commenting on the new legislation, Kate Nicholls, Strategic Affairs Director of the ALMR (Association of Licensed Multiple Retailers) said: "Figures released by the Government last year showed that between them six out of seven supermarkets sell a staggering 220 million litres of alcohol below cost each year. The new legislation will finally address this - but it will only

tackle the very worst excesses.

"With more than 70% of alcohol now consumed away from the safe, supervised environment of a pub or bar - and the latest research showing two thirds of consumers citing price as the main factor behind that - we need swift, tough and effective action not only to tackle pocket money prices but to impose the same regulation of promotional activity in the off trade as pubs, clubs and bars currently face."

• For guidance and details visit: https://www.gov.uk/government/pu blications/banning-the-sale-ofalcohol-below-the-cost-of-dutyplus-vat

Sky has launched ‘Making the Most of Sport’, a free training course for clubs and pubs, developed in association with CPL Training Group. The interactive course uses value-driving practical advice and support, and aims to help operators attract footfall, maximise customer spend and increase dwell time.

Users receive a video welcome from Jim White, Sky Sports News presenter, who introduces the three course modules - ‘On Your Marks’ (how to plan events), ‘Get Set’ (how to effectively market events) and ‘Go’ (how to execute well on the day).

David Rey, Managing Director for Sky Business, said: “Live sport is a key profit driver for pubs and clubs and licensees who get it right can turn their venue into ‘the’ place to watch live sport to drive some big returns. ‘Making the Most of Sport’ joins our unrivalled range of free products and support tools that drive value for licensees and serves as yet another example of our ongoing pledge to help operators make the most of their Sky Sports subscription.”

• www.previewlive.co.uk/training (Existing users should log in using their PreviewLive credentials.)

BT SPORT SIGNS UP 19,000 COMMERCIAL PREMISES BT Sport has announced that more than 19,000 pubs, clubs, betting shops, hotels and other commercial premises have now signed up to its sports service in the nine months since the channels went on air last August.

According to independent research from Sweeney Pinedo in April 2014 (based on weighted responses from 2,011 telephone interviews), BT Sport has captured 24% of all pubs, including groups and independents.

The company also said that it has increased the commercial market for TV sports packages - based on the number of new customers who have not previously subscribed – by around 26%.

• t. 0800 678 1957 • www.btsportbusiness.com.

COCA-COLA LAUNCHES PARK FITNESS SCHEME Coca-Cola Great Britain is launching a £20m anti-obesity drive as part of an initiative to get one million people more active by 2020 with the creation of Coca-Cola Zero ParkLives. The scheme will see the no-sugar brand launch a series of free organised activities – such as table tennis, tai chi, badminton, pilates, canoeing, rounders, hula-hooping, ‘Buggyfi’ and zumba - across more than 70 parks across Britain in the summer months.

SOCIAL CLUB SYNDICATE SCOOP £100k IN LOTTO A 10-strong syndicate of members of Maerdy Social Club in South Wales is celebrating after winning £104, 798 in the Lotto on 17 May. "I always check results for our 11 regular lines on TV on a Sunday morning," said Malcolm Facey from Rhymney, Gwent, the leader of the syndicate. "I rang everyone on Sunday and they were obviously thrilled!"

He told the Western Mail that all 10 friends would use the money for a weekend celebration, and would later take a trip to Las Vegas, where they had all previously been together.

Many of the syndicate members met while coaching mini rugby at Maerdy Social Club, where they all continue to regularly meet.

clubmirror 7

news special – CIU Conference

151st CIU

Club Mirror and 530 delegates attended the 151st annual meeting of the Club & Institute Union, which took place at the Winter Gardens in Blackpool on Saturday, 5 April, 2014. The following is a condensed report of proceedings, motions and issues tackled at this important event.

The Union was also making Parliamentarians aware of the plight of clubs, and would be stepping up its campaign for a 70% mandatory rate rebate for CIU clubs. In respect of minimum pricing, Mr Dawson felt that while this may not have the result of getting people back into clubs, it would see HMRC gain a significant increase in VAT take from the supermarkets, ‘which may take the heat away from collecting more revenue from us’. Mr Dawson also advised that clubs should keep their status of mutuality in which a supply is made with no liability for Corporation Tax (as opposed to a sale by retail, which does have a liability for Corporation Tax).

“To this end, I know a lot of clubs do have a club premises licence alongside the Club Premises Certificate - CPC - for those occasions when they rent the room out, which is a very valuable source of income to clubs, as we all know,” said Mr Dawson. “But you must make sure you hold on to your CPC so that any untoward tax revenue inspections can be fought off with most of your trade being done as mutual trade and not a sale by retail.”

CIU President George Dawson: “The Union is stepping up its campaign for a mandatory 70% rate rebate for its clubs.”

he 2014 Conference opened with delegates and the National Executive standing in remembrance of club members who had died in the past year. President George Dawson then asked delegates to agree the Minutes of the 2013 Council Meeting. This was followed by a civic reception from the Mayor of Blackpool Councillor Eddie Collett.

Ken Roberts, South Wales Branch Secretary and Chairman of the Standing Orders Committee, then introduced members of the Committee to delegates – ViceChairman Geoff Whewell (West Midland Branch), National Executive members Sid Hicks (Northumberland) and Bob Russell (Wessex), Committee Members John Heggs (Leicestershire), Peter Askin (Leeds Branch), Peter Robinson (Manchester Branch) and Malcolm Williams (North Staffs Branch). Head Office Manager Stephen Goulding, Head of Rules Maureen Ross and Union Accountant Steve Connell were also introduced.

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PRESIDENT’S ADDRESS George Dawson, President Addressing Conference, the President said that while it had been another difficult year for CIU clubs, the picture seemed to be getting better. The refund of VAT in the Linneweber case was, however, a major concern [See Club Mirror April issue, page 14 for details].

“Bills are now being sent out with interest by HMRC for the money back,” he said. “The Union has written to the Minister concerned to introduce a stay of execution.”

Mr Dawson advised that it is now even more imperative that clubs find other ways of discovering untapped income.

“There are possibilities to reclaim VAT on door charges and VAT wrongly collected on free drinks and discounted drinks for those who were informed by the Revenue that this money was due,” he said. “There may also be scope for a proportion of subs’ revenue not liable to VAT but this is something the Union will have to pursue.”

THE CONSTITUTION On the constitution, Mr Dawson said that the Executive had spent a considerable amount of time revising the constitution and updating it after 150 years ‘so it is in line with current legislation and the separation of management and policymaking with employees’. “This is a fundamental change but quite necessary as we are a democracy and the policymakers are elected every two years – the staff aren’t,” he said.

Due to the scale of change, the Executive had involved the Financial Conduct Authority (FCA) to advise on what could and could not be done. The revised constitution went out to all Branches for their input. Despite the fact that only four of the 28 Branches replied with objections (with less than 100 objections from clubs) the National Executive Committee (NEC) decided ‘that it was only right to put it before Conference to vote on’.

ON CHANGE “We can all look at the past and see how rosy it all was and lament the passing of those days but things move on. The unending march of red tape continues and we have just had the first year of a new PAYE system, Real Time Information, which on the face of it seems to be going along OK. I do hope that this continues,” said Mr Dawson, adding that, “Times are changing and unfortunately we have to change too.”

He asked clubs to use the Union for assistance as soon as they had identified a problem, and to act on the advice quickly.

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CONFERENCE KEYNOTE SPEAKER

David Crausby, Labour MP for Bolton North East Mr Crausby began by paying tribute to Dennis Turner (Lord Bilston) who had recently passed away [For Lord Bilston’s obituary see Club Mirror April, Page 8]: “He worked tirelessly for the clubs movement; he will be sadly missed, especially by the people of Wolverhampton, but also by club members throughout the land and I am honoured to stand in today as his replacement.”

Mr Crausby, whose father had held the roles of both club secretary and club steward, was brought up collecting glasses and working behind the bar in his spare time: “So I have a long term association of sympathy and support for the clubs movement,” he said.

“I followed Ian McCartney as the political secretary of the National Union of Labour and Socialist Clubs soon after my election to Parliament in 1997. In more recent years I was pulled into the All-Party Parliamentary Clubs Group by Dennis Turner. The All-Party Group enjoys cross-party consensus in supporting the essential community work that working men’s clubs do.

“We try to keep a careful eye on the effects of legislation and we are very well served by George Dawson, your President, members of your Executive and your full-time staff when it comes to keeping us informed.”

The MP emphasised the unique nature of clubs, saying that ‘clubs deliver something special to the community and they have effectively been delivering the Big Society out there in our country long before David Cameron had heard of it’.

He also believed that late night levies and early morning restriction orders must not be used as blunt instruments and money-raising schemes.

“The very best way in my view to get a grip on the evils of alcohol-related misbehaviour is simply to encourage and promote non-profit making private members’ clubs who have for generations been effectively dealing with their own problems of disorder within the democratic and disciplinary structures of their clubs,” he said.

ANNUAL REPORT – PROPOSITION AND ACCEPTANCE West Midland Branch President Des Flood proposed acceptance of the Annual Report, which was formally seconded by North Staffordshire Branch Secretary Dan Capewell (Pitts Hill Victory Club).

Mr Flood said that he believed a particular challenge to clubs and to the National Executive was to ‘encourage the lifeblood of the future of our clubs, and that’s young people’.

“We need to look at sport and education as areas where we can encourage younger members and we also need to provide a safer environment than pubs,” he said. “We need to champion this idea with our local councillors and MPs.” The Equalities Act had seen more women taking places on

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Committees and it was ‘very pleasing to have Geoff Whewell, our Branch Secretary, who is also a member of the National Executive, tell us of the sterling work that Stephen Goulding and his team are doing in reorganising the office, so congratulations to Stephen’.

Mr Flood raised the topic of Union interest free loans to clubs, and echoed concerns surrounding the HMRC’s decision to reclaim the tax on gaming machines.

ANNUAL FINANCIAL STATEMENT Union Accountant Steve Connell presented the financial statement for 2013. The statement was accepted by former Wakefield Branch Secretary Gordon Winn and the motion formally seconded by David Woodburn (Secretary of Acregate Lane in Preston and President of the Manchester Branch).

“Under the circumstances it is pleasing to see two years in a row where our financial results have been better than expected.

From a purely accounting point of view, the Union continues to show a very healthy balance sheet which shows total net assets of £6,421,631 compared to £6,070,974 in 2012, an increase of nearly 6 per cent. This healthy balance sheet certainly bodes well for the immediate future if not the long-term future. It will take a lot of work and care to maintain this healthy position,” said Mr Connell.

“It may surprise you to know that nearly 40 per cent of the Union’s financial activities are controlled by our 27 Branches and their elected executives, many of whom are here today.

Last year I confirmed that your National Executive would be examining all the various levels of funding that our Branches receive from central funds and this was completed this time last year. It was agreed that the fairest way to inject extra funding at Branch level was to increase the allocation of central annual fee income from 25 per cent to 50 per cent. This collectively increased the allocation by over £110,000.”

It was reported that the Scottish Branch had to take the decision to close its operations at the beginning of the financial year; a number of the Scottish clubs had transferred to CIU Cumbria or Northumberland Branches.

Total expenditure

Union Accountant Steve Connell

“Our Northumberland Branch took the necessary decision to sell its Branch office and move into club premises. This naturally has reduced their operating expenditure considerably and I understand this has been highly successful,” said Mr Connell, adding that he would expect to see further such actions in the future, with the possible merger of smaller Branches into more financially viable units.

In terms of driving a healthy future for the Union, Mr Connell said: “Your National Executive are going to be extremely busy in examining ways to increase our current income streams and also to tap into new potentials, especially from our joint agreements with outside companies.

Sponsorship must be maximised where possible. I know that these areas are already being closely examined for their potential.”

The Union, said Mr Connell, would endeavour to ‘protect and develop those that we provide to enable us to continue to help our clubs survive both at national and Branch level’.

“In this respect, your National Executive continues to look at ways to improve the educational facilities we offer, especially to club management committees but also to any members interested in the successful management of their club,” he said.

“Whenever I get the opportunity to speak, I always emphasise the importance of the work undertaken at Branch level. I cannot stress enough the importance that this close contact with your clubs has to their survival.

“There is only so much that can be achieved through the central Head Office in getting the average club member to support their Union. Every effort must be made to protect the

£2,603,630 (reduced by £230,454)

Pass Card income

£840,483.

Annual fee income

£593,573.

Associate Card income

£64,540.

Operating losses

£490,792 (compared to losses of £343,604 in 2012).

Net finance income

Net finance income (interest received from CIU investments) had increased to £228,779, up by 11 per cent.

Sales of investment

Sales of investments recorded gains this year of £115,927 together with gains of £225,323 in 2013.

After tax profit

£111,782 (compared to £155,073 in 2013) was reported.

Pension scheme

The revision of the pension scheme actuarial results saw a gain of £242,000.

Total recognised gains

£353,782 (compared to losses in 2012 of £155,927).

clubmirror 9

news special – CIU Conference support that we currently receive but, of equal importance, to attract fresh support.”

MOTION FOR UNION NAME CHANGE Vice-President John Tobin proposed the first motion which was to remove the words ‘Working Men’s Club’, and for the Union just to be known as the CIU. The Union was widely referred to as just the CIU across the UK. In addition it had adopted a motion some years ago to give ladies full membership and the Union now included clubs with female club Presidents and Secretaries. “And with the equality law I see no reason why we can’t just call ourselves the CIU,” he said, adding that in the past using the words ‘Working Men’s Club’ had worked against some clubs and the Union when applying for grants. By setting aside ‘Working Men’s’ from the title, he hoped that local councils and their licensing departments would recognise that there was now equality at the Union. “So I would move that we tidy this particular rule up and propose that in the future we call ourselves the CIU,” he said.

Opposing the Motion, Brenda McMahon (Brafield on the Green WMC, South East Midlands Branch) said: “The name of the organisation links us to our roots and reminds us of our history.

If we change the name of our movement we risk losing our daily contact with those roots and history. That would be a monumental travesty.

“When our children and grandchildren ask us where our name came from, we can tell how we started as a teetotal movement run by the aristocracy for working men and their families, which then moved on to be an organisation run by working men themselves, through to the all-embracing movement we are today.”

A name change to CIU meant nothing, she said. Mr Tobin responded by saying that he respected Brenda McMahon and didn’t disagree with a lot that she had said: “But the CIU is not being degraded. It has always been the Club & Institute Union, and when we go round the country, that’s what we’re really known as; when we talk among ourselves, it’s CIU. “I think we all agree with the equality that we have got now and, as I said before, the name can cause complications with some legislation. I respect what the lady said but I must disagree.”

The motion failed to receive the necessary two-third majority (271 in favour; 212 against). The motion was lost.

MOTION TO REMOVE THE ROLE OF GENERAL SECRETARY The Vice-President proposed the motion, explaining that over the years the National Executive had consisted of 29 members plus the President and Vice-president and the General Secretary. “You can see that this has drastically reduced with big savings for the Union. There is a total now of 15 of us, the two Union officers plus 13 Executive members across the UK,” he said.

“Over the last 20 months we have not had a General Secretary, we have had an Office Manager and we have found at Executive level that it has worked extremely well.”

He believed that an organisation such as the Union, which involved a lot of administration, needed a person who had the knowledge to administer the office and was interviewed for that role, rather than someone being voted in.

“We believe that the gentleman we have at the moment, Mr Stephen Golding, is the man for the future. He’s got many ideas; he’s done a lot of alterations in the office already. The staff are a lot happier, the Executive seem to be working better and we feel that in this day and age we should go forward with this 10

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position with an Office Manager to run our affairs in London,” he said.

Brenda McMahon opposed the Vice-President’s motion.

“From our viewpoint and limited knowledge, the role of General Secretary has been well beyond what is laid down in the Rules,” she said, stating that she believed the role to be as a communicator, ambassador, educator and someone providing a balance.

“As Editor the General Secretary has historically been the main drive of the Club Journal. Today there is no input on the things that matter to our clubs, “she said.

Of the 1,800 clubs aware of the motion, only 100 had responded. A show of hands defeated the motion.

MOTION TO REMOVE CIU CONVALESCENCE HOMES FROM THE RULES The Vice-President put forward a motion that, following the sale of the last convalescent home at Saltburn, reference to convalescence and to convalescent homes needed to be removed from the rules.

Hayes WMC (Middlesex) had bought the Saltburn home for £330,000 (valued at £200k) and would be offering Union members dinner, bed and breakfast for £35.

The motion was passed by a show of hands.

MOTION REGARDING NEW CONSTITUTION Proposing this motion, the Vice-President said: “‘If there are big losses in certain parts of the country it may be beneficial to merge Branches to make them more financially stable.”

There had already been an acceptance of this Rule change, he pointed out.

“We do need a new constitution printed and after today we will be looking into that to bring it up to date but it’s not costeffective to keep changing our Rule book every year. We will be doing a new printout after all these Motions have been passed today.”

The President added that a couple of Motions had been passed in 2009 and 2010 but had not been incorporated because there had not been a reprint of the Rulebook. It had been decided to bring them forward today in the interests of transparency.

The Motion was passed MOTION REGARDING SUBSCRIPTIONS The Vice-President proposed that a Rule needed to be inserted which stated subscriptions should be a minimum of 50p up to a maximum of £10. “It doesn’t give the Executive the authority to do that but if there needs to be an increase...then we can decide to increase it from 50p up to a maximum of £10 - and that will probably go on for quite a few years. Until we get to the £10, we wouldn’t need to change that Rule again,” he said.

The Motion was approved by a show of hands.

ing up’ proposal. Branches had previously had one, two or three National Executive members but now that no Branch had over 200 clubs, the maximum would be two members.

The Executive had now been reduced from 29 members to 15.

This had previously been passed in 2011 and was agreed on a show of hands.

MOTION ON EXPENSES Motion 8 concerned National Executive expenses, which for 20 years had stood at £20 for a day and £40 for a night.

“Now, anyone who’s been to London over recent years will realise that £40 for a night is absolutely ridiculous. You’re looking at a minimum of £75 to £80,” said the Vice-President.

He hoped that delegates appreciated the hard work that the National Executive undertook for CIU clubs and that they would therefore approve an increase from £20 to £30 per day and from £40 to £60 per night to cover expenses for London meetings.

The President called for a card vote. “Let’s get a proper count; we don’t want the taxman coming back to us,” he said.

The Motion was passed by 318 votes to 79.

MOTION REGARDING THE RETURNING OFFICER The Vice-President said that as the Union did not have a General Secretary it was necessary to appoint a member of staff at Head Office to be the Returning Officer and that this should be the Office Manager.

Opposing the Motion, Brenda McMahon said: “Can it be right that the people who are standing for election choose their own Returning Officer? This is a role that should be mandated to the General Secretary so that no person standing for election can be criticised for being involved with the administration of their own election.”

In reply the Vice President said: “We do have Scrutineers who are independent and are elected at the Annual Meeting.

They are the ones who do the counting and the checking. The Returning Officer gives the final result.”

The President said that the motion had been passed a few years ago and was part and parcel of the reprint of the Rule Book. It was just to make it possible to appoint a Returning Officer if the General Secretary wasn’t available so it didn’t hold up any elections, and had originally been passed when the Union had a General Secretary.

The Motion was passed on a show of hands.

MOTION REGARDING DATE CHANGE Proposing Motion 10 to change the date of the Provisional Agenda from February 1 to February 15, the Vice-President said that over the years the agenda had never gone out on February 1 and that the National Executive just wanted to allow more time to get it out.

The motion was carried on a show of hands.

MOTION REGARDING ASSOCIATE CARDS The Vice-President said that this Motion was very similar to the previous Motion.

“What we are proposing is that we put it into our Rules that we have a minimum of £3 and a maximum of £10 based on the same system as the Pass Card,” he said.

David Coles (Secretary of Wickersley WM Social in South Yorkshire) opposed the motion which was lost on a show of hands.

COMMENT ON MOTIONS The Vice President said: “Obviously there are a few Motions that haven’t been passed so we need to sit down and have a rethink; there are massive changes to be looked at. I can assure you, however, that although I speak for the National Executive I respect the views of all those who have come up and spoken against the Motions. I wouldn’t argue with anything you’ve said and I can assure you that all the points you’ve made will be taken on board by the National Executive.”

MOTION ON NATIONAL EXECUTIVE NUMBERS The Vice-President explained that Motion 7 was another ‘tidy-

ANNUAL CONFERENCE 2015 The next meeting will be on 11 April 2015.

www.clubmirror.com

Smart Savings from The Energy Desk

The Energy Desk is a leading independent cconsultancy onsultanc on a cy for fo orr energy e e g procurement. pr procur o u ement. em n Using U ng our ur FREE R E Health Health t Check, Check, h c ,w we ll benchmark b benchma n hmarrk k we’ll yyour our energy our e e g costs cos o ts with w h all a major a or providers p ovider pr e s tto oo offfer er you you o specialist specialist ser e vic v es; e from from om essential e essenti e t al offer services; rresources e o rces esour e ffo o orr implementing implementin mp me t ng n b bespok oke e fficienc fi e cy cy,, for bespoke efficiency, thr h oug o gh gh to to ccarbon arbon b rreduction educ d ction ion ffor or enhancing or e hancing enh a ci g through g gr een e credentials. crredenti d n als. as green Iff you’re you’ ou’re looking o o k n for ffo or o efficient effici fi ient e energy, e energy e g , ccall a 08 all 84 838 845 83 9830 83 8 0o or vis vvisit issit s uss a 0845 att www ww www. .theenergydesk.c theenergydesk h e e g d s .co.u uk uk www.theenergydesk.co.uk

For more information visit www.clubmirror.com

CLUB TRADE SHOW When? 28 June, 2014 Timings? 12-4pm Where? Arden Road Social Club, Halifax, HX1 3AG

JOIN US • Find out what club suppliers are up to and what impact they could have on your club • Share your latest news and events • Network with other clubs

WHO’S EXHIBITING? Aon BOC BT Sport Dransfields Heineken Smart Energy Projects

WHY YOU SHOULD JOIN US BT Sports, Dransfields and Heineken UK are amongst suppliers who will be on-hand to offer advice, samples and latest product news.

Gaming specialist Dransfields will be offering up prizes during the day and BT Sports is providing attending clubs with the opportunity to win VIP tickets.

REGISTER FOR FREE For more details and to register your club/club officials for your free entry, email: info@clubmirror.com or call us on 01753 272022.

SEE YOU THERE! e. info@clubmirror.com t.01752 272022 f.01753 272021

brands news 5

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BRANDS NEWS Who’s doing what and why – from launches to on-trade promotions 1. NEW FOOTBALL BEER FROM SHEPHERD NEAME Shepherd Neame has unveiled a new football-themed beer for the World Cup. Named after the football formation, 4-4-2 ale will be available from June 9 to July 13.

Helping launch the brew, Sports Minister Helen Grant, said: “With ingredients sourced from Kent, as part of the brewing process, I’m sure it will be enjoyed responsibly by many fans and let’s hope it brings Roy Hodgson and the England team some good luck in Brazil.”

• t. 01795 532206 2. CARLSBERG UNVEILS FAN SQUAD TV Carlsberg has unveiled its Fan Squad World Cup TV advert starring ambassadors Paddy McGuinness, Ian Wright and Jeff Stelling who transform fans’ experience of watching England in a bar.

Paddy is the bar ‘landlord’ delivering a conveyor belt of ice-cold Carlsberg for fans. Jeff is a ‘Godfather-esque character’ who 14

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pushes the ‘magic’ Carlsberg beer mat to swap the tired venue’s TV for a state-of-the-art super screen and ensures even the smallest of fans get the optimum view of the match with a rising hydraulic floor. Ian Wright’s role includes a direct audio line to the referee in charge of England’s crucial match where he speaks to the ref and tells him to award England a penalty.

• t. 0800 027 4144 • www.carlsbergwedelivermore.co.uk 3. THWAITES SHOOTS FROM THE HOP American IPA, 13 Guns, from Northern brewer Thwaites, is now available in new 330ml cans. The 5.5% six-hopped beer is already available in cask, Petainer keg and bottles.

Lee Williams, Marketing Manager, said: “The 330ml can is already a popular pack format in countries where craft beer is more established and we see nothing from our experience to stop the 330ml can taking a foothold here too.”

• t. 01254 686868 • www.thwaites.co.uk

4. JÄGERMEISTER SUMMER ACTIVITIES Spirit brand Jägermeister is back on the Summer events circuit with appearances at leading music festivals and a tie up with Tough Mudder, a 10-12 mile (18-20 km) obstacle courses designed to test allaround strength. Targeting the brand’s core 24-35 year old male consumers, it also encourages people to work together to reach the finish line, tying in with the brands ‘It Runs Deep’ tag, celebrating deep friendships and creating long lasting memories.

• t. 0203 1899 500.

5. NEW IPA FROM ST AUSTELL BREWERY St Austell Brewery has added a new permanent draught beer to its range, a chilled American-style IPA brewed in partnership with Cornwall’s Eden Project.

Proper Cool IPA is a 5.5% ABV ale brewed with Maris Otter barley and three American hops, Cascade, Chinook and Willamette. Samples of the hops are to be grown at the Eden Project site.

• t. 0845 603 5434

6. BRITVIC LAUNCHES NEW DRAUGHT DISPENSE SOLUTION Britvic has launched a new carbonated draught drink proposition.

Nigel Paine, Commercial Director Out-of-Home for Britvic, said: “The new proposition will unlock incremental category growth, while simultaneously improving consumer perception through enhanced experiences, which will in turn improve the bottom line for both large and small operators alike.”

• 0845 7581781 • www.britvic.co.uk 7. WATER BRAND FROM COCA-COLA Coca-Cola Great Britain has launched bottled water brand, glacéau smartwater, to be produced and bottled in Northumberland, ‘reflecting Coca-Cola’s “Made in GB” commitment’. The brand becomes the 22nd in Coca-Cola Great Britain’s portfolio and was first launched in the US in 1996.

The British spring water is

vapour distilled before electrolytes are added ‘to give the brand its crisp, clean taste’.

• t. 08457 10 20 30 • http://www.cokecce.co.uk/ 8. STELLA ARTOIS OFFICIAL BEER OF WIMBLEDON Belgian beer brand Stella Artois has signed a five-year supply agreement with the All England Lawn Tennis Club to become the official beer of the Wimbledon Championships until 2018.

• t.0870 1696969 • www.ab-inbev.co.uk 9. JACOB’S CREEK SERVES UP NEW BOTTLES To celebrate its fourth year of partnership with the All England Club as the Official Wine of Wimbledon, Australian wine brand Jacob’s Creek’s is launching two tennis white-inspired limited edition bottles of Classic Chardonnay and Shiraz.

• t. 0207 067 0086

For further information on any of these brands, visit www.clubmirror.com/brands www.clubmirror.com

father’s day – with marston’s pedigree

PEDIGREE BOWLS THE PERFECT PINT OVER THE BAR Traditional, complex and relaxing. Ever wondered why Marston’s Pedigree goes so well with cricket? arston’s has been brewing its particular style of pale ale since 1837 in Burton Upon Trent and Pedigree is the true thoroughbred of beers. Its distinctive flavour is down to its special blend of Burton spring water, Fuggles and Goldings hops and Pedigree’s own unique strain of yeast.

So what does a traditional beer brewed with the best quality ingredients deliver? It’s an eminently drinkable pint that goes hand-in-hand with the timeless quality and easy-going pace of cricket.

Pedigree’s official beer status for the England Cricket Team is a longstanding relationship that given the brand national recognition for its target consumer. Pedigree has been proud to deliver that association through clubs and has encouraged drinkers and cricket fans alike to make the most of all the opportunities – from grass roots through to county and national level.

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Take Dad to the cricket and land a trip to Lord’s

It’s a blonde new world for Pedigree The new blonde-style variant for Pedigree, Marston’s New World Pale Ale is set to appeal to new drinkers in the craft beer category.

At 3.8% abv in cask and keg it is a golden beer brewed using a base of lightly kilned pale malt, with a new world twist of Australian Galaxy and Topaz hops to give the beer its signature character. With Pedigree’s heritage and Aussie personality it is the perfect blend of old world skills and new world tastes to give drinkers the best of both worlds.

The new beer comes with glassware and a point of sale kit and has been described as “a sparkly looking beer where hops are the star of the show” and “It’s sunshine in a glass”.

• For more information go to: www.newworldpaleale.co.uk

www.clubmirror.com

Linking its ‘Official Beer of England Cricket’ status to an annual support for Father’s Day, Marston’s Pedigree is offering a double incentive to increase your Pedigree sales this summer.

In a competition for your customers, Pedigree drinkers will be given the chance to take Dad to the England vs India test match at Lord’s on 18th July.

A thousand participating stockists will receive a free limited edition Pedigree consumer competition kit with posters, pump clip halo and game cards to encourage purchase during May and June around this year’s Father’s Day on 15th June.

Then, the top four stockists who show the highest percentage increase in sales from June through to August (compared to March through to May) will then win an all-expenses paid trip to the iconic Lord’s Ground for themselves and a guest. The trip will include a behind the scenes tour, a visit to the legendary Long Room and overnight accommodation and travel expenses.

Gaynor Green, Marketing Manager for Marston’s Beer Company said: “What better way to live a life of Pedigree than to take your Dad to a top class cricket match for a day out in a promotion that celebrates our association with the England cricket team, Lord’s cricket ground and Father’s Day.” Any club wishing to participate in either promotion should contact Customer Services on 0800 587 0773.

• www.livealifeofpedigree.co.uk

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legal eagle

CHANGES TO CHANGES: A LEGAL UPDATE “I was trying to remember an article written in the last 12 months for the Legal Eagle column which has not included reference to some changes to the Licensing Act 2003,” says Nick Walton. “I couldn’t identify one and in order not to disappoint this month I will be talking about further changes!”

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Firstly, I should say that following the decision in Blackpool to reject the request by the Police to have an Early Morning Restriction Order (EMRO) adopted for large parts of the town, no further consultations have been confirmed. Unlike the Late Night Levy which has now been confirmed in Newcastle (1 November, 2013), Cheltenham (1 April, 2014) and Islington to be confirmed (with a potential date of 1 October, 2014).

The EMRO has proved to be a non-starter.

Whilst there continues to be some activity with consultations, successive Licensing Authorities who have expressed an interest in EMROs are now looking far more closely at partnerships, working with Premises Licence Holders and Club Premises Certificate Holders.

The changes being made through the year to come originate from a range of sources.

Statute, Secondary Legislation and Orders which change existing Statute. It probably does not matter where they are coming from however, as their net effect is that the landscape is changing in respect of licensing as it has done since the Licensing Act 2003 came into force.

I have talked before about Temporary Event Notices (TENS) and I am aware that members’ clubs organisations lobbied Parliament hard to obtain increases in the number of TENS which could be issued in a calendar year. Whilst the number of days over which the 12 TENS could cover increased from 15 to 21 you will have to wait until 2016 for the number of TENS per premises to increase from 12 to 15.

Personal Licences are required for operators who do not operate with a Club Premises Certificate or who also have a Premises Licence. I remember in 2005 the rush to either have your name added to a Justices’ Licence (in which case there was a benefit of Grandfather rights) or to obtain the necessary qualification to apply for a Personal Licence. At the time a mandatory

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requirement to renew the licence after 10 years appeared not to be too much of an issue. However, looking back, probably half a million applications were processed in the heady days between August and November 2005. Renewal of that quantity envisaged would seriously compromise the resource of Local Authorities and consequently renewal of a Personal Licence is now no longer required.

Loss of a Personal Licence required a report to be made to the Police and a crime number to be obtained before the Licensing Authority would contemplate issuing a duplicate Personal Licence. This requirement will also be removed as it places an unnecessary burden upon the Police to deal with the Personal Licence.

Several other measures are included in the Deregulation including allowing a Licensing Authority to decide whether a premises needs to obtain a Premises Licence to sell hot food during the hours of 11pm and 5am.

There will be a local discretion based upon the area and other activities which take place in that area. High Street takeaways for example which are frequented after the night time economy finishes for the evening are unlikely to qualify as those who do not need to have a Premises Licence.

A further measure in the Deregulation Bill covers the showing of films in community facilities on a not-for-profit basis without the need for authorisation under the Licensing Act 2003. This will benefit local communities without access to a cinema but is unlikely to assist clubs at all.

In a strange twist to those who can and cannot sell alcohol, the Bill proposes the introduction of a ‘Community and Ancillary Sellers’ Notice’. The effect is supposed to enable a ‘light touch’ approach to the sale of alcohol without the need for a Premises Licence, Club Premises Certificate or TEN. My hairdresser used to provide every customer with a glass of mulled wine at

Christmas in order to engender Christmas spirit. However, the Christmas spirit did not extend very far as enforcement deemed that the free wine was actually being paid for by the fee for the hair cut. Needless to say the practice ceased. However, the salon will shortly be able to offer me a gin and tonic when I visit through the permission of the Ancillary Sales Notice. This will enable those whose business is not the sale of alcohol, and/or provision of regulated entertainment, to provide a service for their clients.

I wonder however, about the stringent conditions applied to those who have Premises Licences and Club Premises Certificates. There is no reference (currently) to a requirement that the Mandatory Conditions applied to those permissions would apply to the Ancillary Sales Notice.

They certainly do not apply to a TEN and I can well believe that the Ancillary Sales Notice would be similarly unaffected.

We had all hoped that minimum pricing for the sale of alcohol would be adopted.

What Mr Cameron had decided was a fantastic idea following the Scottish model was not found to be so fantastic by Theresa May the Home Secretary.

We do, however, have a form of minimum pricing which came into effect on 28 May. The legislation is in the form of a Mandatory Condition which will apply to all Premises Licences and Club Premises Certificates. Clearly of little or no impact to the on-trade, the condition requires that the sale price of alcohol is not below the cost of VAT and duty which will be levied on the product. There is a formula which determines those costs (maths was never my strong point). However, this will be of benefit to clubs as supermarket pricing will increase to meet the requirements of the condition.

Finally, an Order which is timetabled to be effective by the summer 2014 will enable the live music exemption up to 11pm to be enjoyed by audiences of up to 500 (previously

If you have any questions about this article or any of the topics written

by Legal Eagle Nick Walton, please do not hesitate to contact him on 07824 465 531.

200). Further, the provision of recorded music will be treated in the same way as live music.

The effect of this measure will mean that recorded music being played for example by a DJ up to 11pm will no longer require an authorisation on either the Premises Licence or Club Premises Certificate. If your Premises Licence or Club Premises Certificate currently has the permission but it is conditioned, the conditions governing recorded music will also fall away.

One cautionary word however; Statutory Nuisance under the Environmental Protection Act still applies, so do not annoy the neighbours with noise nuisance!

Whilst we are advised that the dates for implementation of this extension is summer 2014, we still have no firm dates. As soon as we do, these will be passed onto readers on these pages and on clubmirror.com.

”

www.clubmirror.com

club awards 2014

THE CLUB AWARDS

CALL FOR ENTRIES The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs.

Becoming a finalist – or winner – will provide clubs with recognition for the great work that they do, day in and day out.

“Clubs will be able to reap the benefits of their success, capturing the imagination of the media, members and potential members,” says Club Mirror’s Sean Ferris. “The Awards provide a fantastic platform for rewarding and promoting individual clubs and the club sector as a whole.”

DEADLINE 15 July, 2014

How to enter Turn to page 45 for the Club Awards Express Entry Form.

Finalists enjoy: • Two free tickets to the Gala Dinner and Awards ceremony (20 November, Manchester) • Three-course Gala Dinner • Entertainment from a celebrity host John Inverdale • Dancing • Certificate for all finalists • Award for category winners • Inclusion in the Club Mirror Hall of Fame • Coverage in Club Mirror Magazine

www.clubmirror.com

Back by popular demand – John Inverdale will host the 2014 Club Awards.

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building the business - club association lunch

CLUB ASSOCIATION LUNCH 2014 Club associations are invited to come together under one roof for a day of recognition and networking at the 2014 Club Association Lunch.

Club Mirror looks forward to welcoming club associations around the country to a celebration lunch.

The complimentary lunch provides an informal networking opportunity for association officials who will be able to share opinions and advice with their fellow association representatives.

A celebrity speaker will welcome guests, and a tutored food and drink tasting is all part of the mix.

Over 25 associations were involved in the last Club Association Lunch. So join Club Mirror and your peers at this exclusive, informative and fun event.

APPLYING FOR YOUR COMPLIMENTARY TICKETS Club associations are invited to apply for up to four complimentary tickets for association representatives (subject to availability).

Send in your name, association name, number of tickets required and contact details to: e-mail info@clubmirror.com Tel: 01753 272022 Fax: 01753 272021 Post: Club Mirror, ACP, Gainsborough House, 59/60 Thames Street, Windsor, SL3 9JZ

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Date: 20 November, 2014 Time: 12.30pm Venue: Whitworth Suite, Palace Hotel Manchester

www.clubmirror.com

www.clubmirror.com

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building the buisness – soft drinks

MAKE SOME NOISE FOR

SOFT DRINKS It’s clear that the soft drinks category is an incredibly important one to clubs all over the UK, not least in the summer months, as the 2014 Britvic Soft Drinks Review demonstrates.

till shaped by the aftermath of the recession, the economic climate remained an underlying factor in 2013, influencing consumer behaviour and overall purchasing decisions. As a result consumers remained focused on spend, seeking value-for-money propositions and continuing to be cautious with their cash.

In terms of food and drink, there were two clear sides to the story. Whilst the majority of consumers remained cash conscious and careful with their spending, brands remained

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important and there was a new willingness to spend on higher price point items, giving rise to the trend for premiumisation.

Whilst consumers continued to view going out as a treat and demanded value from their visits to leisure outlets, they were also more willing to purchase brands which guaranteed a quality proposition for these occasions.

As a result leisure outlets sought to offer new niche brands, a range of flavours and sophisticated service to set

their venues apart and cater for the treat spend.

Soft drinks - a ÂŁ10 billion market Soft drinks once again proved itself to be one of the most resilient categories. This was largely thanks to new product development in accordance with emerging consumer trends and one of the best summers the nation has experienced in decades, all underpinned by promotions offering significant value to the consumer.

www.clubmirror.com

BRITVIC SOFT DRINKS REVIEW

Total Pubs and Clubs Suppliers

The Britvic Soft Drinks Review provides an in-depth look at how the UK soft drinks market performed in the previous year. The 2013 review used CGA Strategy data to represent licensed on trade premises and data and insights from Mintel, IGD and Allegra were also used.

Value Britvic CCE Other Total soft drinks

£ millions 1,253.1 1,077.5 519.1 2,849.7

% share 44.0 38.0 18.0 100.0

% change -3.0 5.2 -5.3 -0.5

Source: CGA Stategy Data we 28th December 2013

____________________________________________ Soft drinks fared considerably better than other categories, with value sales climbing by a steady 2% to reach £10.3bn. As an additional result of the nation basking in the heat wave, soft drinks also had the highest volume increase of all FMCG categories with sales rising by 10%.

Trends The nation continued to experiment with flavours and tastes. Like other categories, soft drinks benefitted from this trend, recruiting new consumers with an explosion of new flavoured varieties.

Leisure Soft drinks once again bucked the decline seen in the early years of the recession. However, even with the sunshine of summer the category remained static. With value sales reaching more than £2.8bn, the category remained integral to pubs, clubs and restaurants, retaining its position as the third largest category after beer and spirits. Volume sales did, however, dip slightly in 2013.

Food-led outlets also dominated the total market, with sales growing by 4% value and reaching more than £2bn and supporting the casual dining trend.

The Soft Drinks Market Value Pubs and clubs

Volume Pubs and clubs

£ millions 2,863.1 litres millions 5,182,960.0

% share 100.0 % share 100.0

% change -0.5 % change 1.8

Source: CGA Stategy Data we 28th December 2013 ___________________________________________________________

The Pubs and Clubs Soft Drinks Market in Context Value Soft drinks Beer Cider Spirits Wine & Champagne

£ millions 2,863.1 11,101.7 1,520.1 4,023.0 2,369.7

% change -0.5 -1.8 3.1 5.8 -11.4

Volume Britvic CCE Other Total soft drinks

litres millions 226.6 187.4 95.1 509.1

% share 45.0 37.0 19.0 100.0

% change -2.6 1.3 -5.5 -1.8

Source: CGA Stategy Data we 28th December 2013

Suppliers Despite strong value and volume growth from Coca-Cola Enterprises, Britvic remained the number one supplier, with value sales of more than £1.3bn compared to £1.1bn for Coca-Cola Enterprises.

SUB-CATEGORIES AND BRANDS Cola Cola again took the top spot in terms of share, rising by 1% in value to more than £1.2bn and accounting for nearly half of all soft drinks sales in the leisure channel.

Highlighting the demand for quality as well as value-formoney amongst consumers, packaged colas out-performed draught variants, growing ahead of the category at 3% value. The Pepsi trademark remained the jewel in the cola crown, worth over £406m and retaining its number one position.

Lemonade Reversing the static figures seen in 2012, the year saw lemonade grow by 4% in value to be worth over £416m.

Regular variants delivered the majority of growth, rising by 4% value and 2% volume, whilst diet variants remained unchanged in value and declined marginally in volume.

Mixers The growth experienced in the spirits category gave lift to mixers, which grew by 2% in value with sales totalling

more than £200m. Draught grew by 7% value and 6% volume.

Energy Value sales of energy drinks remained flat in 2013. Volume, however, increased by 2%. The segment was driven by packaged variants, which experienced a 2% increase in value sales. Red Bull continued to dominate the market with more than half of the segment share.

Juice Drinks Juice drinks remained static in terms of value and experienced a minor drop in volume sales. Diet options saw strong growth with sales rising by 14% in value.

Flavoured Carbonates Sales of flavoured carbonates were once again affected by the trend for premium brands and healthier drink options.

With many viewing flavoured carbonates as high in sugar and favouring the versatility of lemonade as a mixer, the segment dropped 2% in value and dipped by nearly 7% in volume. Draught saw the greatest decline with value sales falling by over 25%.

Fruit Juice Despite remaining the third largest segment, worth over £230m, fruit juice also declined in the leisure sector.

Frobishers emerged as a brand to watch as it successfully tapped into the premiumisation trend to grow value and volume sales.

Squash Squash sales continued to decline, with value sales dropping by 7%. Totalling over £180m, the segment was overtaken by other emerging segments and fell to seventh position. , Water Water remained the smallest sub-category as consumers continued to view visits to pubs and clubs as a treat, favouring brands and soft drinks that reflect this. The segment continued to feel the effects of the 2010 legislation which made provision of tap water mandatory for licensees, and despite the demand for healthier products, value and volume sales dropped by 3%.

Turn the page for latest news from adult soft drink ZEO.

Food-led outlets dominated the total soft drinks market with a sales growth of 4% in terms of value.

Source: CGA Stategy Data we 28th December 2013

Late night venues saw slight decline, whilst wet led venues remained static in terms of both value and volume.

Draught sales accounted for more than half of soft drink sales in the channel, with value sales of more than £1.7bn.

Carbonates remained the most popular type of soft drink, with a 77% share and increased their value sales by 2% to more than £2.2bn.

www.clubmirror.com

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industry interview

REFRESHINGLY DIFFERENT – NEW LAUNCH, NEW MARKET With the dramatic entrance of ZEO into the soft drinks arena, Club Mirror asks the brand’s Dave Smith to spill the beans - and other botanicals - on how the launch came about.

Dave, can we start with exactly what is ZEO? ZEO is a sophisticated adult soft drink with fewer calories and less sugar than rival products. It contains no artificial ingredients, including artificial sweeteners. It is predominantly served as a soft drink – in a ZEO glass with no ice – but we are also seeing a lot of outlets using ZEO as a mixer or as a key ingredient in ‘mocktails’.

How did Zeo come about?

The idea came first – based on the notion that a drink doesn’t have to be alcoholic to be interesting. Many adults who don’t want to drink alcohol struggle to find a soft drink that suits their palate. Soft drinks can often be too sweet, therefore they default to water.

We saw a gap in the market for a low-calorie, soft-drink with no artificials. ZEO contains a unique blend of natural fruits and botanicals giving a crisp, fruity, and refreshing taste with similar flavour cues to wine – it has complexity of flavour rather than being sweet and sickly like many soft drink brands on the market today. The approach is beginning to revolutionise the category.

The product took five years to develop, with lots of trial and error, so there were plenty of learnings. We wanted to make sure the product tasted great and we’ve selected the perfect mix of botanicals and fruit to create a premium soft drink.

Thoughts on soft drinks at the club bar?

Today’s consumers want choice, so whether that’s fruit juice, water, energy drinks or a healthier alternative, clubs need to stock a diverse range. Our brand research shows that of those who have tried ZEO, 72% will seriously or definitely consider purchase, meaning consumers are open to innovation and trying new products.

Not every adult is looking for an alcoholic drink during social occasions so soft drinks should certainly not fall

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second best to alcohol brands. Taking this into account, we believe clubs need to invest the same care and attention in their soft drinks offerings as in their spirits, wine and beers range.

Look how beers, wines, ciders and food offerings have evolved; then ask yourself, ‘has my soft drink range evolved in the same manner?’. Undertake the exercise and look at the great innovative new brands in the marketplace. And remember not everyone wants high sugar or artificial ingredients; how are you catering for them and at the same time maximising your revenues and margins?

Views on clubs in general?

The modern world is better than the old world in many ways. Technological advancement means we live longer, we have a world of entertainment at our fingertips and we can go places and do things our great grandparents could

not have dreamed of. Underneath all this – we are all still human beings – we want a sense of family, belonging and community. And clubs offer that and much more.

What clubs have played a part in your life?

I’ve been a member of social clubs, having grown up in the Middle East. Since then, many rugby clubs and today I visit Witney Rugby Club a good six times a season to watch a good game and enjoy some fine offerings from the Wychwood Brewery.

So, with the launch under your belt, what’s the most fun thing about your job?

The people I work with are great - and sometimes Christian can actually be funny! [Christian Richards-Ozzati is Head of Innovation at Freedrinks Ltd.] ZEO is a great brand. It’s ‘Refreshingly Different’ and so is working at Freedrinks.

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UP CLOSE AND PERSONAL... with Dave Smith Where did you go to school/college?

Greshams School and UEA. I liked Norfolk!

First job?

Sales Rep, Britvic.

Most exciting job to date?

RTD at Diageo comes second to ZEO! Anything you’d have done differently?

No. It’s my story and I like it!

Biggest influence in your working life?

I had two great mentors in my early IDV/Diageo marketing life; Tony Scouller and Jonathan Stordy.

What book are you reading?

I just finished The Last Resort about life in Zimbabwe over the last two decades. Funny, sad and absorbing. A great insight into humanity.

What does your diary look like next week?

A two day immersion session with a Non Executive Director, several agency meetings to keep on top of the detail of the marketing plan and some time in trade.

All time favourite films?

Pulp Fiction, Stand by Me, Life of Brian.

First record you ever bought?

It was most definitely not You, You, You by Alvin Stardust. Absolutely not. I couldn’t possibly be that old.

Key events for the rest of the year?

Our investors visit the UK on a monthly basis so the next visit is always important. We have some great ZEO events coming up – The Autumn ZEO International Netball Series, the Q4 launch of ZEO Tingle Bells. And, of course my family summer holiday!

Last film or live event attended?

Wolf of Wall Street and Coriolanus.

Irreplaceable gadget? iPhone.

What keeps you awake at night?

Making sure that marketing investment actually moves the business forwards commercially.

Brightest expectations for the year?

Right now I will settle for a hot summer.

A WORD WITH MR CAMERON If David Cameron offered you three wishes on behalf of the club industry what would they be?

England to win the World Cup. Every sporting team in the World then wants to tour England. And they all arrive thirsty. (Did I swerve the politics?)

Views on this government?

It’s increasingly hard to tell one government from another unless a specific policy works for or against you. This lot do seem to understand you cannot spend what you do not have and, if you do, there will be consequences.

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If you had to choose five items of food to live on for a week what would they be?

Water melon, bananas, steak, eggs, peas.

Favourite tipple for relaxing after a hard day?

A Hobgoblin.

How do you relax?

I love watching football, rugby and cricket.

clubmirror 23

AS SEEN ON TV

JOIN THE SOFT DRINK EVOLUTION Our partners are:

Freedrinks Ltd. have arrived with a mission to deliver great tasting soft drinks, all without a single artificial ingredient and less than 45 calories per bottle. Together with their partners they are changing the soft drinks market.

If you want to become part of this progressive movement in soft drinks then we invite you to join our current partners and us on the journey. Call Mark Young, Sales Director on 07802 210635 or mark@freedrinks.org. Alternatively if you are shy and want us to call you then head to www.freedrinks.org and click on ‘contact’. Please leave your details and we will be in touch by return. ©2014. Freedrinks I ZEO is a trademark of Freedrinks Ltd. All Rights Reserved. Drinkzeo.com is a trading name of Freedrinks Ltd.

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football special

sponsored by

WELCOME TO CLUB MIRROR’S FIFA WORLD CUP 2014 GUIDE Justin O’Regan, Editor of www.Sports4Bars.com, introduces Club Mirror’s FIFA World Cup special.

“

Clubs around the country are preparing to join in the excitement as the whistle blows for the start of FIFA World Cup 2014. As always, competition for the England fans’ leisure pound will be fierce as clubs and pubs set out to become the venue of choice from which to cheer our lads on to victory (we hope).

However, as Club Mirror readers continue to prove, clubs can win that battle through marketing the matches effectively to their members (and the local community where appropriate), and assuring the type of welcome that only a club can provide.

Food will also play an important part of creating a match atmosphere, with many clubs providing food alongside liquid refreshment. It’s an important service to members, given that most matches kick off in the evening, as well as a good revenue stream.

Sport is a massive hook for the on trade and clubs in particular. The variety and number of sports that can now

be seen on television in a bar is incredible – and the World Cup is, of course, one of the biggest.

Against this backdrop, and with the number of channels broadcasting live sport into clubs growing, finding out when and on what channel the big match is being shown can sometimes be a touch confusing. So we launched www.Sports4Bars.com Sports4Bars.com provides a one-stop destination for all the necessary information you need – what teams, what time, what channel and so on – to keep your members happy and excited about live sport. As well as providing the essential TV fixtures information, Sports4Bars.com will also be running special features, promotions, competitions and POS offers to help you make the most of sport in your venue Enjoy your supplement and do let me know your views on the site – www.Sports4Bars.com Have a good tournament!

Justin O’Regan

”

CONTENTS 25

Introduction Justin O’Regan outlines opportunities afforded to clubs by the FIFA World Cup 2014.

26

Tournament schedule Who’s playing, where and when.

Use Club Mirror’s guide to the games to let members know which matches you’re screening and when.

28

Spotlight on Manaus Welcome to the venue for England’s opening game.

32

Kick off in style Fuelling the footie frenzie with a barbecue bonanza.

34

Club Kitchen special Booker backs clubs with footie food made for sharing.

37

Question time Test your members’ off-the-pitch skills with this FIFA World Cup quiz.

www.clubmirror.com

clubmirror 25

football special – fixtures

sponsored by

THE FIXTURES Your ultimate schedule of all the tournament’s matches GROUP A

GROUP D

12 June – 21:00 (ITV)

Brazil v Croatia

14 June – 20:00 (ITV)

Uruguay v Costa Rica

13 June – 17:00 (ITV)

Mexico v Cameroon

14 June – 23:00 (BBC)

England v Italy

17 June – 20:00 (BBC)

Brazil v Mexico

19 June – 20:00 (ITV)

Uruguay v England

18 June – 23:00 (ITV)

Cameroon v Croatia

20 June – 17:00 (BBC)

Italy v Costa Rica

23 June – 21:00 (ITV)

Cameroon v Brazil

24 June – 17:00 (ITV)

Italy v Uruguay

23 June – 21:00 (ITV)

Croatia v Mexico

24 June – 17:00 (ITV)

Costa Rica v England

GROUP B

GROUP E

13 June – 20:00 (BBC)

Spain v Netherlands

15 June – 17:00 (ITV)

Switzerland v Ecuador

13 June – 23:00 (ITV)

Chile v Australia

15 June – 20:00 (BBC)

France v Honduras

18 June – 20:00 (BBC)

Spain v Chile

20 June – 20:00 (ITV)

Switzerland v France

18 June – 17:00 (ITV)

Australia v Netherlands

20 June – 23:00 (ITV)

Honduras v Ecuador

23 June – 17:00 (ITV)

Australia v Spain

25 June – 21:00 (BBC)

Honduras v Switzerland

23 June – 17:00 (ITV)

Netherlands v Chile

25 June – 21:00 (BBC)

Ecuador v France

GROUP C

GROUP F

14 June – 17:00 (BBC)

Colombia v Greece

15 June – 23:00 (BBC)

Argentina v Bosnia-Hercegovina

15 June – 02:00 (ITV)

Ivory Coast v Japan

16 June – 20:00 (BBC)

Iran v Nigeria

19 June – 17:00 (BBC)

Colombia v Ivory Coast

21 June – 17:00 (ITV)

Argentina v Iran

19 June – 23:00 (BBC)

Japan v Greece

21 June – 23:00 (BBC) – Nigeria v Bosnia-Hercegovina

24 June – 21:00 (BBC)

Japan v Colombia

25 June – 17:00 (ITV)

Nigeria v Argentina

24 June – 21:00 (BBC)

Greece v Ivory Coast

25 June – 17:00 (ITV)

Bosnia-Hercegovina v Iran

Times may be subject to change

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SECOND ROUND 28 June – 17:00

Winner Group A v Runner-up Group B [1]

28 June – 21:00

Winner Group C v Runner-up Group D [2]

29 June – 17:00

Winner Group B v Runner-up Group A [3]

29 June – 21:00

Winner Group D v Runner-up Group C [4]

30 June – 17:00

Winner Group E v Runner-up Group F [5]

30 June – 21:00

Winner Group G v Runner-up Group H [6]

1 July – 17:00

Winner Group F v Runner-up Group E [7]

1 July – 21:00

Winner Group H v Runner-up Group G [8]

GROUP G 16 June – 17:00 (ITV)

Germany v Portugal

16 June – 23:00 (BBC)

Ghana v United States

21 June – 20:00 (BBC)

Germany v Ghana

22 June – 23:00 (BBC)

United States v Portugal

26 June – 17:00 (BBC)

United States v Germany

26 June – 17:00 (BBC)

Portugal v Ghana

QUARTER-FINALS 4 July – 17:00

Winner [5] v Winner [6] [A]

4 July – 21:00

Winner [1] v Winner [2] [B]

5 July – 17:00

Winner [7] v Winner [8] [C]

5 July – 21:00

Winner [3] v Winner [4] [D]

GROUP H 17 June – 17:00 (ITV)

Belgium v Algeria

17 June – 23:00 (BBC)

Russia v South Korea

22 June – 17:00 (BBC)

Belgium v Russia

22 June – 20:00 (ITV)

South Korea v Algeria

26 June – 21:00 (ITV)

South Korea v Belgium

26 June – 21:00 (ITV)

Algeria v Russia

SEMI-FINALS 8 July – 21:00

Winner [A] v Winner [B] [1]

9 July – 21:00

Winner [C] v Winner [D] [2]

THIRD-PLACE MATCH 12 July – 21:00

Loser [1] v Loser [2]

FINAL 13 July – 20:00

Winner [1] v Winner [2]

clubmirror 27

football special – spotlight on manaus

sponsored by

SPOTLIGHT ON MANAUS Where it’s all kicking off England will open their 2014 FIFA World Cup campaign against Italy on June 14, at the Arena Amazonia, Manaus. Club Mirror takes a preview peek at the host city, its stadium and its sports clubs. ootball is the national sport of Brazil. The Brazilian National football team has won the FIFA World Cup tournament five times, and has qualified for every World Cup competition ever held. It’s not surprising, then, that football is taken seriously – banks shut down three hours before matches so workers won’t miss the games – or that the country has invested in a dramatic new stadium to host the 2014 tournament.

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The new stadium is a complex design resembling Beijing’s Bird Nest Stadium. It cost £186m to build and has a capacity of 42,374.

While the spanking new facilities will no doubt be admired, the climate perhaps not so. At an altitude of 72m (236ft), temperatures will reach up to 30°C and there’s a 40% chance of thunderstorms in June. With humidity up to 80%, expect to see plenty of drinks breaks.

Fixtures at the stadium are as follows 14 June England v Italy, 11pm GMT 18 June Cameroon v Croatia 11pm GMT 22 June United States v Portugal 11pm GMT 25 June Honduras v Switzerland, 9pm GMT For full World Cup tournament times and for all sporting fixtures, visit www.Sports4Bars.com

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FAST FACTS – MANAUS

CLUB MIRROR’S MANAUS CLUB TOUR

TIME ZONE GMT -4 hours.

GEOGRAPHY The capital of the state of Amazonas, Manaus is the furthest north of the host cities. It is approximately 2,659 miles from Rio and sited on the Rio Negro, a few miles before it meets the Rio Solimões, going onto form the Amazon River ‘proper’.

POPULATION Manaus has a population of circa 2.5 million.

ATTRACTIONS Attractions include the Teatro Amazonas (the opera house), Mercado Municipal, modelled after the Les Halles market in Paris, Rio Negro Palace, Ponta Negra Beach, Praia da Lua Beach, the Paricatuba Waterfall and the National Park of Jaú.

NACIONAL FUTEBOL CLUBE Rua São Luiz Celebrating its 101st birthday this year, the Nacional Football Club holds the record for most state titles and is ranked number 1 in the region (at time of going to press). It was winner of the Amozonense Championship in 2012 and runner up last year.

SÃO RAIMUNDO ESPORTE CLUBE Avenida Presidente Dutra Founded in 1918, the club (also known as the Tufão da Colina) has been States Champion seven times and won the North Cup three times. The club gained worldwide recognition when it joined the Conmebol Cup and has won acclaim for its performance in the Brazil Cup.

NACIONAL FAST CLUBE Avenida Senador Álvaro Maia The National Fast Club was born in the 1930s. Also known as the Tricolour (for its red, white and blue colours),the club was formed as a breakaway from the National Football Club when players were denied the right to vote despite paying fees of 5,000 reis. (It was entirely intentional that the new club’s initials would also be NFC!) Since then the club has gone from strength to strength, and in 2007 played in the Brazil Cup for the first time in its history. The club has a strong youth section and a busy tournament schedule.

FOOD AND DRINK Sugar cane juice is a favourite drink among locals, while local cuisine is rich and varied and includes:

• Tapioquinha A glutinous pancake made from manioc starch, usually buttered and filled with tucumã palm fruit and cheese • Tacacá An Amazon local soup • Tambaqui The favorite fish among locals • Pirarucu The Amazon’s biggest fish • Pamonha Made from green corn and coconut milk boiled in corn husks • Bolo de macaxeira A cake made from manioc

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clubmirror 29

football special – spotlight on manaus

sponsored by

CLUBE PINA JIU-JITSU Rua Polivalente Club Pina was established in 2000 by Master Faustino Martins Neto (Pina), a Jiu-Jitsu black belt 3rd Dan. Manaus has produced several Brazilian Jiu-Jitsu champions including Bibiano Fernandes and Carlos Holanda who call the club home. The club is committed to developing new techniques of Jiu-Jitsu and preparing students for national and international championships.

Classes run Monday to Friday. A 7.30am technical class teaches new techniques while 4.15pm and 7.30 pm are predominantly for sparring.

CIA AMAZONENSE Santos Dumont ACADEMIAS WAY FITNESS Avenue Epaminondas Run and owned by body building champion Evandro de Alencar de Souza – AKA ‘The Giant’ – the club specialises in bodybuilding – whether that’s to gain muscle mass, to define the body or to gain or lose weight. For each objective the club builds a tailored programme which includes nutritional advice.

Detailed physical assessments, aerobics classes and personal trainers are all available.

MANAUS COUNTRY CLUB Rua Paul Adams Opening its doors for the first time in 2001, the Amazonian is now one of the most significant Jiu-Jitsu clubs in Manaus, having won a number of prestigious tournaments. Classes in personal defense, mixed martial arts, judo and muay thai are also held.

The club promotes the health benefits of Jiu-Jitsu and highlights the psychological benefits of learning selfdefence. Younger members are encouraged to use Jiu-Jitsu to help build concentration, discipline and confidence.

The club’s training area is over 90 m², one of the largest in the state.

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clubmirror

In 1984 Japanese entrepreneurs, enjoying the tax-free status of Manaus, established this private club with a 9 hole par 70 golf course. The 5,895-yard course incorporates streams, lakes and tropical forest, has an average temperature of 27°C and is 100m above sea level. There is also a driving range, putting green, pro-shop, equipment for hire and a snack bar.

Visitors are welcome, and can make use of the club’s extensive facilities which include a restaurant and bar, steam baths, swimming pools and sports courts.

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CLUBS & ASSOCIATIONS

SOLICITORS TO THE LICENSED TRADE Nottingham 37 Stoney Street • The Lace Market • Nottingham • NG1 1LS • Tel: 0115 953 8500 London 88 Kingsway • London • WC2B 6AA • Tel: 020 7936 5869 email: info@popall.co.uk

www.popall.co.uk

football special – feeding the fans

sponsored by

Keep it colourful: alternate peppers and vegetables with meat for eye appeal.

SIZZLING SAUSAGES – IT’S A BARBECUE BONANZA

As action on the pitch heats up, it’s time to turn up the heat back home; yep, it’s barbie time. Give your goal-mad members a grilling this summer with the hottest barbecue in town. razil might have a climate that barbecue afficenados would kill for, but that won’t stop us pinging out the burgers and ribs – whatever the weather. Footie fixture times may not be ideal, but an evening barbecue could provide a simple, easy-to-serve and easy-to-eat solution to keep hungry fans at the club.

B

Sizzling success From hot dogs and burger to ribs and steaks, keeping the barbecue menu short will help club cooks focus on producing fewer things better. It will also minimise wastage. Time

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clubmirror

and inclination permitting, of course, you can add any amount of interesting accompaniments, such as colourful salads, curly fries and roast potatoes, all of which can be prepared in a conventional kitchen.

Aim for high quality cuts of meat where possible – perhaps locally sourced. And remember to plan the menu around your equipment, as well as your footie foodies.

and wait until the charcoal is glowing red with a grey, ‘powdery’ surface. For another check on the cooking temperature, hold your hand about six inches from its surface. If you can keep it there for over five or six minutes the barbecue isn’t ready for grilling, while at four/five minutes it’s reasonably hot, three minutes reasonably hot and two minutes the temperature is very hot.

Keeping it safe Thoroughly cooked, safe food means that the temperature must be spot on. Light charcoal barbecues well in advance,

Flaming good show If you want to add a little drama to the event, you can increase the smoke level by throwing wet wood chips on

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KEEPING IT SAFE THE DOs AND DON’Ts The dos • Do wash your hands thoroughly before and after preparing food, particularly after touching raw meat/poultry/fish.

• Do ensure that frozen meat is completely defrosted before barbecuing so it cooks evenly.

• Do cook all food thoroughly. Cut open burgers, sausages and chicken to check that they have been cooked through.

• Do save cooking time by part-cooking poultry in the kitchen, keep it chilled, and then finish it off on the barbecue.

• Do ensure that the grill is lit immediately when using gas. If the grill fails to light initially, turn off gas and leave for a few minutes before retrying.

• Do have a fire blanket/ water spray handy for charcoal barbecues. charcoal barbecues. Grill-lines add a professional touch.

Place meat across the grill bars at the highest heat possible, and then turn it (same side) at right-angles – lengthwise to the grill bars – for the ‘cross hatch’ effect. Repeat on the other side. Return to normal cooking heat once the effect has been achieved.

AVERAGE COOKING TIMES These timings are for guidance only. They will change according to the type and heat of your equipment.

• Burgers - 5 minutes each side • Sausages - 5 minutes each side

• Do store gas canisters safely and according to manufacturers’ instructions.

• Do ensure the charcoal is cold and/or the gas securely turned off or disconnected before leaving.

And the don’ts

• Steak -5-6 minutes each side Maximum flavour Marinating meats pre cooking will infuse flavour throughout the food while also helping to retain moisture when cooking, protecting the food from intense heat without slowing the cooking process. Food can be marinated overnight, or for a more immediate solution, place the marinade and meat, fish or poultry together in a plastic bag before sealing.

Massage in the marinade for a few minutes and place in the coldest part of the fridge for around 30 minutes.

• Kebabs -average 6-8 minutes (depending on content) • Pork Chops -8 minutes each side (marinated in satay) • Gammon - 8 minutes each side (lightly brushed with clear honey and sprinkled with brown sugar) • Fish Steaks -5-6 minutes each side (brushed with butter)

• Do not keep left over barbecued food for more than an hour in hot weather.

• Do not let children and animals anywhere near the barbecue.

• Do not use anything other than proper barbecue lighter fuel to light a charcoal barbecue. Never use petrol or other inflammable liquids; the flame can travel up the liquid and set fire to you.

• Do not allow raw and cooked meats/poultry/fish to come into contact (as with normal good kitchen practise). Keep vegetables and salads separate from the meats/poultry/fish.

• Do not position the barbecue near fences, hedges etc or on uneven ground.

• Do not part-cook food on the barbecue and finish off later.

Meaty matters Cuts of meat: good cuts for barbecues include rib steaks, Tbone steaks, pork cutlets and entrecote, lamb chops and noisettes of lamb. If you plan to use marinades, it’s worth noting that white meat absorbs marinades quickly and cooks rapidly. For lamb, consider marinating a whole rack of lamb, and then cook it before slicing into cutlets.

Fish is another great ally of the barbecue. You can create colourful kebabs, alternating chunks of meaty, firm-fleshed fish such as salmon or monkfish. Equally, you can cook them whole, in fillets or in large chunks.

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clubmirror 33

football special – feeding the fans

sponsored by

CLUB KITCHEN Pie and a pint? Not on our watch! Booker Wholesale offers the following ideas for spicing up your footie food fest – from tear and share garlic bread to perfect platters.

BATTERED KING PRAWNS WITH GARLIC MAYONNAISE • Pack of 1kg Ocean Pearl King Prawns Battered Jumbo (£11.69; £1.46 per 125g portion) • Cost per serving (including salad etc) - £1.56 • Deep fry the prawns in hot oil at 190°C for 2-3 minutes.

Serve with salad, lemon and mayonnaise on the side in a ramekin.

CHICKEN CHIMICHANGA • Pack of 5kg chicken breasts (£19.99; £1 per breast) • Cost per serving (including all ingredients + soured cream) - £1.63 • Cut the chicken into slices and sauté with the garlic and chilli. Add sliced peppers, onions and chopped coriander, cook for a further 2 minutes then add the juice of one lime before removing from heat.

• Divide mixture between the wraps, roll up and secure with toothpick/skewer. Deep fry in hot oil (180°C) for 2-3 minutes. Remove and drain. Slice diagonally (see picture) and serve sprinkled with paprika, and lime cut into wedges.

Serve with salsa & soured cream.

GARLIC TEAR & SHARE • White Bread & Roll Mix 3.5kg pack (£6.29; 36p per portion) • Cost per serving (including Lakeland Salted Butter, Garlic Puree and Thyme) - 48p • Using White Bread & Roll Mix, make up as per on-pack instructions, then place the dough on a floured work surface and chop into small pieces. Mix the softened butter, garlic and thyme in a large bowl, add the chopped dough and mix well. Ensure all dough pieces are coated in butter before placing into a greased baking tin/tray. Prove as per on-pack instructions. Bake in a hot oven at 220°C for 10-12 minutes.

Serve warm.

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clubmirror

CHEESE & CHORIZO POTATO WEDGES • Pack of 1.5kg Bannisters Farm Baked Potato Dippers (£6.09; 81p per portion – 8 wedges) • Cost per serving (including Grated White Cheese, Campofrio Selection Chorizo Cubes, Soured Cream and Florette Crispy Salad) – £1.35 CHARCUTERIE PLATTER TO SHARE • Includes: 4 slices each of Pepperoni, Chorizo, Peppered German Salami, Smoked Duck Breast and 2 slices each of Honey Roast Ham and Prosciutto di Parma.

• Cost per serving – £3.28 • Served with: Caramelised Red Onion Chutney, Apple & Real Ale Chutney, Pitted Kalamara Olives, Sun Dried Tomatoes and Florette Crispy Salad. Also with Petit Pain and Flora Original portions.

clubmirror 35

football special – feeding the fans

sponsored by

SEAFOOD PLATTER TO SHARE • Includes: Luxury Salmon & Dill Pate, Crab Meat (Claw), Smoked Scottish Salmon, Crayfish Tails and King Prawns (both in brine).

• Served with: Garlic Mayonnaise, Sun Dried Tomatoes, Pitted Kalamar Olives, Clear Honey, Wholegrain Mustard and Florette Crispy Salad. Also with Petit Pain and Flora Original portions.

• Cost per serving - £4.42 CROQUETAS DE MOZZARELLA WITH TOMATO SALSA • Deep fry the Mozarella Sticks in hot oil (190°) for 4-5 minutes. Serve with Tomato Salsa and Salad Garnish.

• Pack of 32 Mozarella Sticks (£6.99; 87p per portion of 4 Sticks) • Cost per serving (including Crispy Salad and Salsa) £1.04 BATTERED CHICKEN WITH CARAMELISED RED ONION CHUTNEY • Pack of 2kg Chicken Bites (£13.49; 67p per 100g portion) • Cost per serving (including Caremelised Red Onion Chutney and Florette Crispy Salad) - 78p • Cook as per pack instructions and serve on a bed of salad with a small ramekin of onion chutney.

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clubmirror

football special – quiz

sponsored by

QUESTION TIME So your members think they know it all. Time to find out if they’re football mad or plain football sad. Try their off-the-pitch skills with these FIFA World Cup conundrums.

1. Where is the headquarters of FIFA? 2. The first competition was held in 1930. Which four teams were the only representatives from Europe?

3. FIFA was founded in which city?

4. Who was the first player to appear in the final match of three tournaments?

5. In which year did England first enter the competition?

6. Who was the youngest player in the England team that appeared in the 1966 final?

7. How many matches were played in FIFA World Cup 2010?

17. Bora Milutinovic holds which record in the competition?

25. Before the 1966 finals competition in England the trophy was stolen. Name the dog that found the cup in a South London garden?

8. Which was the first country to win the trophy three times?

18. Who was the youngest player to appear in the 1982 finals competition?

26. Which is the biggest win recorded in the finals competition?

9. Since winning the trophy in 1966, England has failed to qualify for the finals how many times?

10. Which was the only year when all four home countries qualified for the finals?

11. Who holds the record for the most goals scored in the finals?

12. Who was the oldest player to appear in the finals competition?

13. Who was the only player to score a hat-trick in a final?

14. Which team scored the most number of goals in the whole of FIFA World Cup 2010?

15. Which is the only team to have appeared in all finals competitions?

16. The highest average attendance of 68,991 was recorded in which finals competition?

19. Two individuals have won winners medals as both players and managers. Mario Zagalo of Brazil is one, who is the other?

20. Who was referee in the 2002 final between Germany and Brazil?

21. England were knocked out

by Brazil in the 2002 competition, going down 1-2 in the quarter-finals.

Who scored England’s goal?

22. Who is the only player to have been sent off twice in the finals competition?

27. Who was England manager during the 1990 competition?

23. When England lost 3-4 in a penalty shootout competition with Argentina in the 1998 finals, David Batty missed the crucial last kick. Who also missed?

28. Which American singers are singing the ‘Official’ FIFA World Cup anthem?

24. How much money will be awarded to the 2014 FIFA World Cup World Champions?

29. How many country teams will participate in the 2014 FIFA World Cup? 30. How many players were sent off in the 1970 finals in Mexico?

Brazilian singer Claudia Leite. (Extra points for knowing that Columbian Shakira is launching her own version with the help of her footie partner Gerard Pique.); 29. 32; 30. None 21. Michael Owen; 22. Rigobert Song (Cameroon); 23. Paul Ince; 24. $35 million; 25. Pickles; 26. Hungary 10 - El Salvador 1 (1982); 27. Bobby Robson; 28. Rapper Pitbull and Jennifer Lopez plus in the finals. Mexico 1986, Costa Rica 1990, USA 1994, Nigeria 1998 and China in 2002; 18. Norman Whiteside (N. Ireland) 17 years 42 days in 1982; 19. Franz Beckenbauer; 20. Pierluigi Collina (Italy); Germany). 10 in 1970 and 4 in 1974; 12. Roger Milla (Cameroon) 42 years 39 days in 1994; 13. Geoff Hurst (1966); 14. Germany; 15. Brazil; 16. USA 1994; 17. He was manager of five different countries 1. Switzerland; 2. France, Belgium, Romania and Yugoslavia; 3. Paris; 4. Cafu (Brazil); 5. 1950; 6. Alan Ball; 7. 64; 8. Brazil; 9. 3 (1974, 1978 and 1994); 10. 1958 (Sweden); 11. Gerd Muller (West ANSWERS

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clubmirror 37

Live sporting fixtures from

TCH

ONE TO WA

THE BEST OF The FIFA World Cup may be taking centre stage but there’s plenty more live sport coming your way throughout June, including cricket, tennis, rugby and top-class motorsport.

Saturday June 7, 8am – Sky Sports 1 HD

Rugby Union: New Zealand v England England’s World Cup 2015 ambitions will be put to the test during their threematch series against the current World Champions and they will do well to match the pace of their hosts after a long and taxing domestic season.

NDS

RECOMME

Sunday June 1, 2.30pm Sky Sports 1 HD

Friday June 6, 7pm Sky Sports 1 HD

Rugby Union: England v Barbarians

Darts: World Cup of Darts

Twickenham hosts the annual encounter between England and the world’s most famous invitational side, the Barbarians.

Expect plenty of tries as some of English rugby’s most promising up-and-comers face some highly experienced international players from across the globe.

Sporting action and Royal pageantry combine for Royal Ascot 2014. The Thursday of the five-day meeting is the most eagerly anticipated from a racing point of view with the Group 1 Gold Cup taking place, a battle of stamina and determination run over two miles and four furlongs.

Friday June 6, 8pm BT Sport 2

Tuesday June 3, 1.30pm Sky Sports 2 HD

International Football: Brazil v Serbia

Cricket: England v Sri Lanka

The Samba Boys take on Serbia as they warm up for the biggest month of their lives – a home World Cup. It’s impossible to overestimate the pressure being heaped on the Brazil players ahead of the start of the tournament and they will be eager to get a morale-boosting win here.

The ODI series continues as England attempt to put a disappointing last 12 months behind them and get back to winning ways. The home side lost to Sri Lanka in the recent one-off Twenty20 international. The danger men in the tourists’ side will be Mahela Jayawardene and Kumar Sangakkara.

Tuesday June 17, 2.30pm – Channel 4

Horseracing: Royal Ascot

The bwin World Cup of Darts will be bigger than ever this year, with 32 nations set to compete in Hamburg over three days and £200,000 prize money on offer as England seek to complete a hattrick of wins in the Doubles event.

Thursday June 5, 8pm Sky Sports 3 HD

Rugby League: Tetley’s Challenge Cup - Quarter-Final: Widnes Vikings v Keighley Top Rugby League action as the knockout competition reaches the last eight. This is a unique and prestigious tournament which features teams from all levels of the sport including amateurs, student and the armed forces, as well as the elite sides in the Super League.

Saturday June 7, 8am Sky Sports 1 HD

Rugby Union: New Zealand v England - 1st Test England face the current toughest assignment in world rugby as they take on the All Blacks at their spiritual home of Eden Park in Auckland. Few teams can live with the pace and power of New Zealand and England’s defensive efforts will be absolutely paramount against their opponents’ devastating strike runners.

TCH

ONE TO WA

Monday June 23, 11.30am – BBC1

Tennis: Wimbledon 2014 It’s here once again as tennis becomes a key topic of conversation. The pressure may be off Andy Murray after he became the first British man to win a singles title at Wimbledon since 1936 but the ultra-competitive Scot will no doubt be aiming to make history once more in 2014.

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www.clubmirror.com

JUNE’S LIVE SPORT ALSO COMING UP...

Saturday June 7, 11am Sky Sports 1 HD

Rugby Union: Australia v France - 1st Test

Sunday June 1, 11.30am Sky Sports 3 HD

France endured a maddeningly inconsistent Six Nations campaign in 2014 and will be attempting to regroup against the Wallabies.

The French forward effort will be crucial here as they attempt to put the squeeze on an Australian pack which has looked far from convincing during set-pieces.

Hockey: England v USA

Saturday June 7, 7.30pm Sky Sports 1 HD

Rugby Union: Argentina v Ireland Ireland begin a new era without the talismanic Brian O’Driscoll in midfield after his retirement at the end of the season but have plenty of experienced hands to guide them through this series against a powerful Pumas side who have benefited from their inclusion in the Rugby Championship alongside New Zealand, Australia and South Africa.

Monday June 9, 1pm BT Sport

Tennis: Aegon Championships, Queen’s Coverage of the grass court championships at Queen’s in West London begins, the traditional warm-up for Wimbledon.

Among the big names competing this year are Andy Murray, Tomas Berdych and Jo Wilfried Tsonga as they attempt to tune up their grass game on the illustrious courts.

Thursday June 12, 11am Sky Sports HD2

Cricket: England v Sri Lanka 1st Test The two-test series between the sides gets underway at Lord’s. Sri Lanka last arrived on these shores in 2011 and lost a three-test series by 1-0 and endured some rainaffected matches during the tour. England are favourites this time around but will have to raise their game by a large measure under the new coaching regime.

Saturday June 14, 8am Sky Sports 1 HD

Rugby Union: New Zealand v England - 2nd Test Dunedin is the venue for England’s second outing against the All Blacks and this is the point where the tourists will be

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Sunday June 1, 2.30pm Sky Sports 2 HD

Cricket: Leicestershire v Warwickshire Sunday June 1, 5pm BT Sport 2 able to field their strongest side so far with players involved in the Aviva Premiership Final available to play after flying out to join the squad.

Saturday June 14, 4pm Sky Sports 1 HD

Rosberg have dominated in the majority of races so far and will be eager to continue that successful run in Austria.

Kimi Räikkönen was the winner of this race in 2013.

Monday June 23, 11.30am BBC1

International Football: Germany v Cameroon Monday June 2, 7.30pm Sky Sports 1 HD

Speedway: Birmingham v Swindon

Rugby Union: South Africa v Wales - 1st Test

Tennis: Wimbledon 2014

Wales will be attempting to overcome history as they take on the Springboks in a two-test series. In all eight test matches played between the sides on South African soil, Wales have lost the lot.

Indeed, their only test win against South Africa came way back in June 1999 when Wales won by 29-19.

The most famous tennis tournament in the world gets underway in SW19 as Andy Murray returns to defend the title he won in such dramatic fashion last time around. In the Women’s Singles competition, Marion Bartoli is the trophy holder having beaten Sabine Lisicki in the 2013 final.

Monday June 16, 11am BT Sport

Thursday June 26, 10.30am Sky Sports 4 HD

Thursday June 12, 2pm Sky Sports 4 HD

Tennis: Aegon International

Golf: BMW International Open

Golf: US Open - Day 1

Many of the world’s top players will be on show in this tournament. Last year’s event saw veteran South African Ernie Els achieve his 28th European Tour victory. This time around the action takes place at Gut Larchenhof, one of Germany’s premier golfing venues.

Thursday June 12, 8pm Sky Sports 1 HD

Women’s tennis takes centre stage in the build-up to Wimbledon as the top pros attempt to fine-tune their games.

Russia’s Elena Vesnina is the defending champion at this highly prestigious tournament.

Tuesday June 17, 8am Sky Sports 1 HD

Rugby League: Crusaders v England A massive game for England’s midweek side as they take on one of New Zealand’s top Super Rugby sides, the Crusaders. Like the All Blacks, the Crusaders play a high-tempo, highscoring game and will be highly motivated to record a victory against an illustrious touring side like England.

Friday June 6, 7.45pm BT Sport 1

International Football: Germany v Armenia Sunday June 8, 8pm BT Sport 1

International Football: France v Jamaica

Rugby League: Leeds Rhinos v Huddersfield Giants Tuesday June 17, 2.30pm Channel 4

Horseracing: Royal Ascot Thursday June 26, 8pm Sky Sports 1 HD

Rugby League: Hull KR v Huddersfield Giants Sunday June 29, 3pm Sky Sports 2 HD

Cricket: West Indies v New Zealand

Sunday June 22, 1pm Sky Sports F1 HD

F1: Austrian Grand Prix Mercedes pair Lewis Hamilton and Nico

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club awards 2014

YOUR INDUSTRY

NEEDS YOU

The Club Awards are back.

And we want you to enter.

STOP PRESS...

Back by popular demand - TV sports presenter John Inverdale will host the 2014 Club Awards

The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs.

If you agreed with three or more of these statements then you could be a finalist and the Club Mirror team wants to hear from you.

IT COULD BE YOU Do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest?

WHY ENTER? Clubs who make it through to the finals use their success to:

Does your club have/do THREE OR MORE of the following?

• A turnover of £100,000 or more?

• Provide regular entertainment?

• Provide a good range of beers and spirits?

• Have a popular food menu?

• Have a thriving junior section?

• Encourage new members?

• Keep up-to-date with the latest drinks on the market?

• Have a sports team(s)?

• Play an important role at the heart of the community?

• • • • •

Raise the club’s profile Gain coverage in the local press and media Encourage new members Thank members for their support Demonstrate that the club is spending members’ money wisely

Finalists will enjoy: • Two free tickets to the Gala Dinner and Awards ceremony (20 November, Manchester) • Three-course Gala Dinner • Entertainment from a celebrity host • Dancing • Certificate for all finalists • Award for category winners • Inclusion in the Club Mirror Hall of Fame • Coverage in Club Mirror Magazine

So what are you waiting for?

Fill in the form opposite, email us, fax us or enter online at www.clubmirror.com We look forward to your entry!

DEADLINE: JULY 15, 2014 – Tel: 01753 272022; To enter online visit www.clubmirror.com 44

clubmirror

www.clubmirror.com

IS THIS YOU? Are you proud of your teamwork?

Are you proud of

EXPRESS ENTRY FORM

THE CLUB AWARDS THREE QUESTIONS AND YOU COULD BE ON YOUR WAY TO THE CLUB AWARDS 2013 20 November, Palace Hotel, Manchester 1. Number of members: ____________________________________________

your bar team?

2. Year founded: __________________________________________________

3. Club Turnover (if known / approximate) _____________________________ Are you proud of your catering?

Are you proud of your club?

Are you proud of your entertainment?

Are you proud of your management?

Then you should enter the Awards

WHICH CATEGORIES WOULD YOU LIKE TO BE CONSIDERED FOR? (Please tick as many/few boxes as you wish).

■ Bar Manager/Bar Steward of the Year ■ Best Business Initiative of the Year ■ Best Turnaround Club of the Year ■ Bowls Club of the Year ■ CAMRA Real Ale Club of the Year* ■ Catering Club of the Year ■ Charity Club of the Year ■ Committee of the Year ■ Community Club of the Year ■ Cricket Club of the Year ■ Darts Club of the Year ■ Entertainment Club of the Year ■ Football Club of the Year ■ Golf Club of the Year ■ Green Club of the Year

■ Grounds Team of the Year ■ Manager/Secretary of the Year ■ Marketing Club of the Year ■ Membership Club of the Year ■ Most Innovative Club of the Year ■ Refurbishment Club of the Year ■ Rugby Club of the Year ■ Sports and Fitness Club of the Year ■ Sports and Fitness Chain of the Year ■ Student Union of the Year ■ Tennis Club of the Year ■ Traditional Club of the Year ■ Website of the Year ■ King of Clubs

*Different deadlines apply

Fax: 01753 272021; Email: info@clubmirror.com To enter online visit www.clubmirror.com www.clubmirror.com

clubmirror 45

club awards 2014 EXPRESS ENTRY FORM

THE CLUB AWARDS Just fill in your club details on this page and let us know which categories you’d like to be considered for (turn to previous page).

We’ll then give you a call – simple as that!

Your Name: _____________________________________ Job title/role: ____________________________________ Club Name: _____________________________________ Address: ________________________________________ _______________________________________________ _________________________ Post code: _____________ Contact tel nos: Daytime: _______________________________________ Evening: ________________________________________ Mobile: _________________________________________ Best times to call you: _____________________________ Email address: ___________________________________ DEADLINE: 15 JULY, 2014 SEND IN YOUR ENTRY NOW. HERE’S HOW:

BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE: Call in your details to 01753 272022

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clubmirror

BY FAX:

Fax this page to 01753 272021

ONLINE:

www.clubmirror.com www.clubmirror.com

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ask the experts – maximising your website

MAKING THE MOST OF HI-SPEC, HI-TECH COMMUNICATIONS With almost 50% of users now accessing websites via a smart phone, tablet or other mobile device, clubs are beginning to recognise that communications now reach far beyond PCs and laptops, says specialist Larrytech.

As we’ve noted in previous issues, the club web site now provides a critical window for clubs and a quick and effective means of communicating with members and potential members.

But for contemporary members on the move with the latest technology at theirfinger tips, mobile devices are now often the preferred choice for this interaction.

It’s impossible to underestimate how annoying it is for these techno-savvy people to find that their club isn’t keeping up with the times, and that their electronic door into the club is pretty much shut to their preferred mobile device. Get-ahead clubs with an eye to the future know that a ‘one size fits all’ approach to web design is no longer an option. There are two common solutions to this challenge which we’ll go through below. (We have our favourite and I am sure this will become clear to you as you read on!)

Mobile app The pros: A mobile app for clubs can be downloaded by members to access further information about the club. The advantage of the mobile app is that you’re instantly making it compatible with smart phones and tablets as it is built for this exact function. Sometimes, members will even be able to use the app offline which allows them to browse your site even when they don’t have an Internet connection.

The cons: Mobile apps are often more expensive than other forms of web development, unless you get an app that’s more off the shelf. The disadvantage here is that you’re often constrained visually by the app. You may not be able to get across the club ‘brand’ thanks to a restrictive, standard layout with a variable colour scheme. Another thing to consider is that you often have to build a separate app per device; while the iPhone is the market leader, there are plenty of other competitors out there! Another time consuming challenge is that apps often have to be updated externally from the website. What this means in practise is that all those lovely images and interesting news articles you have written and loaded onto the club website, will now also have to be loaded on the app. Not ideal when working in a busy club.

Responsive web design The pros: Responsive web design means that the club website will automatically re-size depending on the size and orientation of the viewer’s browser, so whatever the preferred device of the viewer, the site will adapt to the size (and device) that it’s being viewed on. There are numerous advantages to this for a club when compared to the mobile app. Principal amongst these is the cost. Responsive web design is now a fairly standard practice when it comes to websites for clubs.

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Building a site responsively means you are paying for a single development as opposed to then going onto pay for an app that fits your club. In addition, a responsive site is driven from the same database as the rest of the website. This means that you only have to update the site once and the content is updated throughout the site, as opposed to an app where you may have to update the site and app separately.

The cons: The only disadvantage we see for clubs of responsive web design compared to a mobile app is that a mobile app can, in some cases, be used offline, whereas you always need an Internet connection to use a responsive version of the website.

Conclusion There you have it, and I think anyone who has read this carefully realises what side of the fence we are landing on – we are much more in favour of building websites to be

responsive as opposed to a separate mobile app. Not only will it help clubs to carry branding over to the mobile version of their site, but the site only has to be updated once. And it’s generally more cost effective! This is why we see responsive web design as the most efficient and effective way of offering the best possible user experience to visitors to your club’s website no matter what device they are using to access it.

CONTACT DETAILS If your website is looking a bit tired and outdated and you’re after a brand spanking new site or, if you want to add more features or just want to discuss how your current site could be updated, please get in touch with Larrytech by email to sales@larrytech.com or call the team on 01892 888011.

club mirror 49

ask thebusiness experts -technology spotlight on sports facilities better

HOW TO DEVELOP SPORTS FACILITIES AT NO COST Bruce Weller, Director of Sports Pitch Design Build explains how the government’s need to reduce waste and improve sustainability provides an opportunity for clubs to gain significant financial benefits to pay for sports facilities.

ver a decade ago the government and the Environment Agency decided that it was a huge waste of a natural resource to be sending soils and subsoils to landfill sites. In an effort to stop this happening they decided to remove landfill tax from naturally occurring inert soils as long as it was re-used or ‘recovered’ for justified leisure purposes.

The result of this measure was that companies (hauliers) removing this soil from construction sites such as house builds, road builds etc. would be encouraged to deposit their inert soil and subsoil on sites not incorporating landfill tax (cheaper for the haulier in other words).

The Environment Agency regards sports pitches as a suitable landfill tax exempt scheme (i.e. leisure based) and therefore an appropriate ‘target’ for the reuse or recovery of soil.

What gain is there for the club you may ask? Well it is common place for hauliers to pay a ‘royalty’ for being permitted to deposit their soil on another person’s land where sports pitches or other leisure facilities are being built (parks,

O

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lakes, golf courses etc.). Depending on where in the country the site is, every load arriving on site is worth between £50 to £100 to a club considering re-grading (flattening out its land to build football, rugby, hockey, cricket pitches, golf course etc). Extrapolate this royalty over a small soil import levelling scheme of say 50,000m3 of subsoil and this equates to over £500,000 royalty revenue for the club just for allowing soil to be deposited on their land to build up and level off their sports pitches. In this example £500,000 would cover the cost of a new high end artificial 3G full sized football pitch, however the club is at liberty to spend this ‘windfall’ how it chooses.

Too good to be true you may ask? There is no doubt that certain practicalities of construction and planning permission issues need to be overcome but the above scenario is being implemented all over the UK for every type of client from Local Authorities to private sports clubs.

Golf clubs have been the chief beneficiary of soil importation over the past decade but there is certainly an opportunity

for clubs to take advantage of this revenue stream as a way of significantly improving their sports facilities.

If your club has some unused land from 0.5Ha (1 acre) upwards that could be used for sports pitches, running tracks or simply want uneven / sloping pieces of land levelled off for any other practical purpose then this opportunity is worth exploring.

CONTACT DETAILS If you would like to discuss the opportunities available at your club or simply find out more soil importation as a revenue stream call Bruce Weller on 07899 890545 or visit www.SPDB.co.uk

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club services

AT T H E H E A R T O F T H E C O M M U N I T Y

07789 870709

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TO ADVERTISE PLEASE CALL

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REFURBISHMENT

CELLAR EQUIPMENT

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AT T H E H E A R T O F T H E C O M M U N I T Y REFURBISHMENT

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GLASSWASHERS

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CATERING

ENTERTAINMENT In line with the impending launch of their exciting new B3A terminals and content, Lottery King are looking to recruit an experienced business development manager.

Based in the North West, this exciting role presents the following benefits:

Gas Barbecues and Accessories for the Professional Caterer

Manufactured in the UK

Tele: 015 242 62900 info@cindersbarbecues.co.uk

• Immediate start available for the right candidate • Competitive basic salary, plus commission • Company car / car allowance

Caterer TG160 Predominantly field based, this role will involve the sales of machines on a rental or shared income basis to licensed members clubs.

The successful candidate will bring their experience and contacts and benefit from the ability to offer a full solution to the club market, to complement the B3A offering.

Weather proof covers

You will also have a knowledge of the licensing requirements surrounding gaming in the club sector.

If you have a desire to bring a great new product to the forefront of the market and feel you have the sales skills and contacts to grow the business, then please get in touch using the methods below.

In the first instance, please send your CV and / or covering letter to Adam Pickles, Lottery King, 134 Brookfield Place, Walton Summit, Preston, PR5 8BF or email adam.pickles@sceptreleisure.co.uk

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Universal Griddle Pan Support (pans not included)

See our cooking demonstrations at www.cindersbarbecues.co.uk

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AT T H E H E A R T O F T H E C O M M U N I T Y

07789 870709

REFURBISHMENT

ENTERTAINMENT

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• disco • quiz nights • master of ceremonies • weddings • birthday parties • award evenings • pa hire SSK Entertainment is based in Caterham, Surrey. We can provide all the ingredients you’ll need for your party, wedding, quiz night or any event at budgets to suit everyone. We operate anywhere in the Surrey, Sussex and Kent area.

TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON 07710 855295 or visit www.sskdisco.co.uk

TECHNOLOGY

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GAMING

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AT T H E H E A R T O F T H E C O M M U N I T Y

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ENTERTAINMENT

ssk entertainment S U R R E Y

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TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON 07710 855295 • email: sskdisco@gmail.com • www.sskdisco.co.uk REFURBISHMENT

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club services CATERING

BACK BAR

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AT T H E H E A R T O F T H E C O M M U N I T Y

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Gas Barbecues and Accessories for the Professional Caterer Tele: 015 242 62900 info@cindersbarbecues.co.uk

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See our cooking demonstrations at www.cindersbarbecues.co.uk

EQUIPMENT

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club services

AT T H E H E A R T O F T H E C O M M U N I T Y

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REFURBISHMENT

CF/24 Leather £114.90

TO ADVERTISE PLEASE CALL

Leather RF/1U £45.90

TC/2B From £39.90 Wood Seat

WT/13 £59.90

TC/1B From £34.90 Wood Seat

PO/7 £84.90

Ridge bases From £37.00

OF/7A £39.90

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Creating Hospitality

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Attention! New Series Affinity – 70 attractive porcelain pieces that will win you over with their design and functionality.

DIARY28DATE June, 2014 JOIN US AT CLUB MIRROR’S FREE TRADE SHOW

WHERE? Arden Road Social Club, Halifax, West Yorkshire HX1 3AG

WHEN? 12-4pm, 28 June, 2014

28 June, 2014 HOW? Send in details of your club (including how many of you wish to attend) to: e. info@clubmirror.com t. 01753 272022 We will then register your club and attendees for FREE entry