Club mirror April 2017

clubmirror April 2017

AT THE HEART OF THE COMMUNITY

Licensing Act 2003 Select Committee announces findings Working together – Club Association Special Club Awards – now open for entries HQ • A S K T H E E X P E R T S • B T S P O R T S P E C I A L • L E G A L E A G L E

Contents

club mirror AT THE HEART OF THE COMMUNITY

APRIL 2017

AWARDS, EVENTS AND CALLS TO ACTION

17

24

14 Hospitality Social Media Awards Is your club using social media to engage with members? Then we want to hear from you. Read on...

26 CAMRA Club of the Year Each year Club Mirror and CAMRA scour the country to find the UK’s finest real ale clubs. And the winner is...?

32 Call for Entries It’s time to shine! The 2017 Club Awards are open for entries.

41

NEWS, VIEWS, CLUB LIFE AND LEGISLATION 06 News News, views and latest legislation.

10 CORCA meeting minutes Highlights of the latest CORCA meeting.

11 Licensing Act 2003 The Select Committee on the Licensing Act 2003 has announced its findings after hearing evidence from the industry.

12 At the bar Latest launches and new brews to consider stocking at the club bar.

40 HQ Legal Eagle David Lucas fields your questions, from proof of age to Gaming Machine Permits, and offpremises sales.

26 Sporting fixtures Sports4Bars.com looks ahead to the key live sporting fixtures coming to your screens.

70 It’s classified!

Showcasing club-supporting suppliers.

12

BUILDING THE BUSINESS

ASK THE EXPERTS

17 Industry interview

41 Building website traffic

Club Mirror talks to Martyn Cozens, Head of On-Premise at Molson Coors UK&I, about the company’s campaign to ‘Put The Great back into Great British Pubs and Clubs’.

Link building is a great way to increase traffic and spread the club word via interesting and engaging content. But just what’s involved?

44 Personal Injury Damage 18 BT Sport Special Behind the scenes with BT Sport and Bruce Cuthbert, Director of Commercial Customers.

With the Lord Chancellor confirming a discount rate reduction for Personal Injury Damages by 3.25 points to -0.75%, now is the time to review your current Limits of Indemnity.

24 Time out with Ugo Monye Club Mirror catches up with the former England and Harlequins winger.

29 Calling all clubs...

With the Club Awards closing for entries on June 30, Club Mirror offers up a whirlwind tour of just some of last year's inspiring entries. Have you entered yet?

34 Sporting fixture Sports4Bars.com highlights April’s top sporting fixtures.

38 HQ Building the Business Want to cut club spend while increasing efficiencies? Well now you can. Introducing HQ Building the Business. Completely free to clubs.

ASSOCIATION SPECIAL 47 47 48 48 49 50 51 51 52 52 53 53 54 54 55

Alliance of British Clubs Association of Conservative Clubs Association of London Clubs British Hospitality Association Club & Institute Union Club Managers Association of Europe Coal Industry Social Welfare Organisation England & Wales Cricket Board Golf Club Managers Association National Union of Labour & Socialist Clubs National Union of Liberal Clubs Royal Air Forces Association Sport & Recreation Alliance Sport England A-Z of club associations

70 It’s classified!

Showcasing club-supporting suppliers.

CLUB MIRROR 3

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LEADER

Contributors

Committed to clubs There’s plenty to shout about in our industry, and with that in mind we’re delighted to announce the launch of four new Awards into the club sector. This reflects our commitment to clubs across the UK and across all disciplines – from political clubs and social clubs to rugby clubs and cricket clubs. (Turn to page 7 for details.)

On the subject of cricket, we’re happy to announce our latest magazine launch, Club Cricket which joins its stable mates Club Mirror (now in its 49th year of publication), Club Rugby, Sports Club Management, Clubhouse Europe, the Club Report and Sports4Bars.com. From lobbying and legislation, to best practice and legal advice, all of our titles, e-zines and websites aim to help club managers, stewards and committees to be the best that they can possibly be.

But enough about our commitment, what about all of you out there who day in day out are putting heart and soul into running thriving clubs. Who do you turn to when you need support? (Apart from Club Mirror of course; keep the calls coming.)

The plethora of club associations in the UK are there to be tapped into. From financial advice to staff contracts, they provide a supportive framework within which clubs can flourish. They’ve got your back. (Turn to pages 45-58 for our Annual Association Special.) The many associations represented at the 2016 Club Awards exemplified how they continue to support their member clubs, and we encourage all clubs across the UK to tap into the resources and expertise on offer.

As an industry we work exceptionally well together, so make this year the one when your club helps to promote the role of UK clubs still further – word of mouth, social media, local press and importantly, local MPs and councillors.

Highlight all that you do – and plan to do – for the community and explain the hurdles you face. Make your club even more indispensible to those ‘not in the know’ – a parcel collection/drop of point, a Post Office, a fun day centre for the elderly on your quietest days.

Clubs are all about building memberships, building communities and building for the future. Together we will all continue to build the profile of clubs still further, and help drive even more people through club doors.

Caroline Scoular Editor, Club Mirror P.S. Don’t forget to sing your own praises and enter our Awards! Turn to pages 6 and 7 for more details.

Mike Braidwood

Chris Colverd

Sean Ferris

Karen Foreman

David Foster

Larry Hardcastle

Jonathan Hardy

David Lucas

Leigh Ann Ogilvie

Justin O’Regan

Victoria Romero-Trigo

Jill Slingsby

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby, Karen Foreman Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie Circulation Jon Hardy Accounts Andrew Soles, Pam Attrill, Michael Jeffries Publishing Director Sean Ferris Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products.

CLUB MIRROR 5

CLUB NEWS

Calling all clubs After a highly successful inaugural year in 2016, entries are now open for the 2017 Hospitality Social Media Awards (HoSMA).

Launched by Club Mirror publisher Alchemy (ACP), the Awards recognise that social media is a dynamic and highly costeffective weapon in the Hospitality industry’s armoury – from clubs and pubs to hotels and restaurants.

To encourage and applaud this, now is the time for clubs and outlets of all sizes and type to enter. Whether you’re Facebookfriendly or an app-aficionado, these awards are waiting for your entry.

• Turn to page 14-15 on how to enter and why you should. Good luck!

CIUholds154thAGMand TradeShowinBlackpool The Club & Institute Union (CIU) held its Annual Meeting in Blackpool on Saturday, April 8 at the Norbreck Castle Hotel.

The 26th CIU Beer & Trades Exhibition took place on the preceding day, organised for the third year running by Club Mirror publisher ACP (which also publishes the CIU’s Club Journal).

“Conference Weekend is the most important time of the year for the Union and a great opportunity for all our clubs to come together to discuss and debate the

key issues which matter to us,” said Union President George Dawson CMD. “As usual we organised a full weekend of club-related activities with the Beer & Trades Show on Friday and the Dransfields CIU Quiz Final on Saturday afternoon straight after the AGM.” Daily Mirror Political Correspondent Paul Routledge was the keynote speaker at the Annual Meeting.

A full report of proceedings will appear in the June issue of Club Mirror.

Apprenticeship schemes Funding applications open gain government boost

Clubs can apply for funding as part of Sport England’s Active Ageing programme which will see £10m of National Lottery funding put into projects which help increase activity in the over 55s.

The programme is open to a wide range of organisations, including community and voluntary groups, charities and sports bodies with funding amounts typically

between £50,000 and £500,000 to be awarded in June 2017.

This new funding follows Sport England’s decision to triple the amount of money invested in tackling inactivity as part of its strategy Towards an Active Nation.

• For full details visit http://www.sportengland.org/funding/activeageing-fund/

Worldwide Partnership for Rugby World Cup Heineken will be a Worldwide Partner of Rugby World Cup 2019 in Japan. The new agreement with the sport’s governing body, World Rugby, encompasses Rugby World Cup 2019, Women’s Rugby World Cup 2017 and the World Rugby Awards 2017 as well as exclusive pouring rights, LED pitch boarding exposure and ticket-giveaways.

To celebrate, Heineken has released a short film (https://youtu.be/gKLKj-Dlwu0)

that features ambassador and rugby legend Scott Quinnell sharing his Rugby World Cup memories with a hidden twist.

Support for clubs announced Molson Coors UK&I has launched a new campaign,‘Putting The Great back into Great British Pubs and Clubs’.

Support includes helping outlets stage customer events, maximising live sport occasions, on-site staff serve and quality training, advice on social media as well as POS supplies, and consumer tasting and sampling kits. The activity will also help fund community projects such as 6 CLUB MIRROR

helping redecorate social club community centres.

Martyn Cozens, Head of On-Premise at Molson Coors UK&I, said: “We want to celebrate the unique qualities of UK pubs and clubs – those which make them such a valuable part of our society and a vital social setting that brings communities and friends together.”

• t. 0845 6000 888.

Community and Pubs Minister Andrew Percy MP (left) welcomed attendees.

Four Government Ministers, 64 MPs, 100 young apprentices, parents, trade associations and company representatives gathered at parliament during Apprenticeship Week (6-10 March, 2017) to highlight opportunities in the Hospitality sector.

Community and Pubs Minister Andrew Percy MP, welcomed the attendees and congratulated the employers who were embracing the apprentice scheme. It was time, he said, for the industry to make a case to various groups – especially parents – to consider it as a career choice. “It’s a good industry to get into and to make a

career in,” he said, pointing out that it is an industry where people could take on almost any role, from an engineer in a brewery to mixologist in a bar.

Graham Evans, MP and Chair of the All Party Parliamentary Beer Group said: “It’s very exciting that we have staged this parliamentary event to celebrate and emphasise the point that these young people are entering the industry... It shows that the future is brighter for the industry, which is training what are a very high calibre of young people. It fills me with optimism.”

ACP announces new Club Industry Awards Club Mirror publisher Alchemy (ACP) is launching four new Awards into the club sector – The Clubhouse Awards, Sports Awards, Rugby Club of the Year Awards and Cricket Club of the Year Awards.

These Awards join the prestigious Club Awards, now in their 26th year, and the pan-sector Hospitality Social Media Awards launched last year.

“These new launches out of our club portfolio are designed to further recognise the achievements and successes of the

breadth of clubs across the UK,” said MD Sean Ferris.

“We are uniquely positioned to continue growing the club sector and applauding its successes, working alongside our longterm partners and club-committed suppliers.”

The Alchemy club portfolio comprises Club Mirror (now in its 49th year of publication), Club Rugby, Sports Club Management, Clubhouse Europe, the Club Report, Sports4Bars.com and latest launch

Volunteer funding deadline looms

Club Awards – time to enter

Clubs interested in applying for Sport England’s Volunteer Funding have until April 24 to express their interest online.

There are two funds available, the Opportunity Fund which aims to get people from economically disadvantaged communities to volunteer, and the Potentials Fund, which aims to create opportunities which help people to help others from an early age.

• http://www.sportengland.org/ volunteeringfunds

Club Cricket.

“Our breadth of association and club contacts, our lobbying of parliament and inclusion in the All Party Parliamentary Group for Non-Profit Making Clubs puts us at the heart of clubland,” said Ferris.”We’re also very privileged and very proud to publish Club Journal on behalf of the Club & Institute Union, an Institute of 158-years standing which is the backbone for many clubs around the UK.” • e.info@clubmirror.com

The Club Awards, now in their 26th year, are seeking out the best clubs in the land.

Show your members what a great job you’re doing and enter your club into the prestigious Club Awards. Turn to pages 27-29 for examples of 2016 entrants and finalists who do a great job year-round, then enter your club on page 30.

Entry deadline – 30 June, 2017 Turn to page 30 for the Club Awards Express Entry Form, or enter online at www.awards.clubmirror.com

NewChampionsLeagueformataboostforclubs

Is there Bud on Mars?

Budweiser has announced its goal to become the first beer on Mars, believing that life in space deserves to be filled with the same enjoyments available here on earth.

“When the dream of colonizing Mars becomes a reality, Budweiser will be there to toast the next great step for mankind,” said Ricardo Marques, vice president, Budweiser.

The announcement was made last month at the South by Southwest Interactive Festival, Texas, where Budweiser hosted a panel discussion which debated the future of space colonization. The panel, moderated by The Martian star Kate Mara, included Astronaut Clayton ‘Clay’ Anderson and space industry experts.

BT Sport has hailed the forthcoming format changes to the Champions League, including live matches kicking off at 6pm and 8pm on Tuesdays and Wednesdays, as a major boost to clubs.

BT Sport has secured the rights for the Champions League and the Europa League until the 2020/21 season and, under format changes which will come in for the 2018/19 season, a minimum of four participating teams will be guaranteed from each of England, Spain, Germany and Italy, while live matches will kick off at both 6pm and 8pm during the Group stages of the competition.

“A key thing for pubs and clubs, which is really exciting, is the double headers on Tuesdays and Wednesdays with 6pm and 8pm kick-offs, said Director of Commercial Customers Bruce Cuthbert. “That means we will avoid the clashes where outlets had to choose between two brilliant matches.”

Under the new deal there will be no highlights packages available on terrestrial TV. “It means that the logical place to go and watch the action is in pubs and clubs as

NEWS IN BRIEF For the fifth year running, Club Mirror and CAMRA have been working in partnership to find the best real ale clubs in the country.

This year’s Real Ale Club of the Year is revealed on page 24 of this issue. ___________________ The Royal Naval Association’s (RNA’s) 2017 Conference weekend will be held at the Station Hotel, Perth, on 2-4 June, with the annual Conference taking place on Saturday, 3 June.

• http://www.royal-navalassociation.co.uk ___________________ Bowls England is seeking new umpires at county and national level.

Training opportunities for applicants will be offered via the English Bowls Umpires Association (EBUA) in the first instance.

Bowls England is celebrating its 10th year of existence this year and has released a 400-page anniversary yearbook. ___________________ The BII’s Summer event takes place on 13 June, 2017 at The Artillery Garden at the HAC, Moorgate, London. The event includes announcement of the Licensee of the Year Award. Tickets are £160 + VAT for members or £180 + VAT for nonmembers available from Jade McGarrigle.

•t. 01276 417836 •e. Jade.mcgarrigle@BII.ORG

STOP PRESS: there is no free-to-air obligation under the new deal,” he said.

The broadcasting giant recently confirmed that it will not restructure its pricing in April 2017 in line with the government's new 2017 business rates.

“Having discussed this with the ALMR, BBPA and BII, it is clear that with additional cost pressure from increases in the National Living Wage and National Minimum Wage combined with growing price inflation, it seemed common sense to wait for the dust to settle before finalising any new pricing structure,” said Cuthbert.

Alchemy launches cricket title Club Cricket is the latest launch to come out of the Alchemy club portfolio, whose titles include Club Mirror, Club Rugby, Club Report, Clubhouse Europe and Sports Club Management.

• e.info@clubmirror.com CLUB MIRROR 7

CLUB NEWS

Bidvest Foodservice name change

Brakspear smashes £50,000 fundraising target

Bidvest Foodservice is now trading under the new name of Bidfood as of 3 April 2017.

Chief Executive Andrew Selley said: “We’re passionate about delivering service excellence, making life easier for customers and helping them to grow, and over the last 18 months we’ve been focused on making important internal changes to meet customer needs now and in the future.

“We are fully committed to investing in our local depots, our teams and our

Henley pub operator and brewer Brakspear has raised £50,983 for the Sue Ryder charity in a 15 month period, the company’s first ever estate-wide charity partner.

Fund raising included live music nights and comedy festivals to completing sponsored challenges and adding a voluntary donation to menu items.

Brakspear also launched a beer - called Incredible after the incredible work done by Sue Ryder – and donated 10p to the charity

services and delivering great food, the best choice in the market and innovative and exciting ranges to achieve this.”

The company has 22 depots UK-wide and a 13,000-strong product range including own brand and leading foodservice brands, beers, ciders, spirits and catering equipment. Its ViVAS range of over 250 wines was developed in partnership with independent wine merchant Bibendum.

• www.bidfood.co.uk

for every pint sold in its estate.

Tracey Hancock, Head of Fundraising at the Sue Ryder Duchess of Kent and Nettlebed Hospices said: “We couldn't continue to provide incredible care without the support of people like Brakspear, and their energetic fundraising has made a huge impact to our target; £500 could pay for a day of inpatient care, so their fundraising equates to care for more than 100 patients.”

The 59 Club’s Awards winners BookerWholesale soldtoTesco Tesco, Britain’s biggest supermarket group, is to buy Booker Wholesale, the owner of Londis, Budgens and Makro, in a £3.7bn deal.

Tesco chief executive Dave Lewis said: “Tesco has made significant progress in turning around our UK retail business. This merger with Booker will further enhance Tesco’s growth prospects by creating the UK’s leading food business with combined expertise in retail, wholesale, supply chain and digital.”

The 59 Club’s Service Excellence Awards Ceremony, hosted at The Belfry Resort on 27 February, 2017, paid tribute to its top performing client clubs.

Using the 59 Club Industry Benchmark, Gold, Silver and Bronze Flag Awards are bestowed on member clubs and commercial venues that achieve the required standard of service.

Gold Flags were presented to: Celtic Manor Resort, Forest of Arden, Foxhills Resort, Gleneagles, Monte Rei, Rockliffe Hall, Son Muntaner, The Dukes – St Andrews’, The Grove and Yas Links within the Resort category. In the Members Club Category, Emirates Golf Club, Dubai Creek and Stoke Park also received ‘Gold Flag’ status.

Silver Flag winners were announced as Alcanada, The Belfry and The Mere in the Resort category, and Gullane, Roehampton and Woodhall Spa achieved Member Club Silver Flag status.

Bronze Flag Awards were presented to Breadsall Priory, Carden Park and Castelconturbia in the Resort category and to Goodwood, Kingswood and The Royal Automobile Club in the Members Club category.

The Grove scooped The Ultimate Golf Resort title and Dubai Golf – which manages two of the leading golf clubs in Dubai, the Emirates and Dubai Creek – was awarded Golf Group of the year. The Emirates went on to be crowned The Ultimate Members Club.

New official magazine for GCMA launches The Golf Club Managers’ Association (GCMA) has launched its new official recruitment service for golf clubs as part of the official journal, The Golf Club Manager, which lands this month.

8 CLUB MIRROR

All for charity

Suppor ted

by

Seafarers UK This year celebrates 100 years since the Seafarers UK charity was set up to provide support for seafarers in need, and their dependents.

Seafarers UK was set up in 1917 after the end of WWI to provide support for seafarers and former seafarers from the Merchant Navy, Royal Navy and Fishing Fleets. Today the charity provides funding for accommodation, supported housing, health and care services, welfare support and poverty grants for the 630,000 former seafarers in the UK – veterans, retired, or those forced to leave their profession early, as well as thousands of their dependants.

“As an island nation we remain reliant on our seafarers to defend us, feed us and supply us with 95% of the things we take for granted,” says the charity.

Seafarers UK also gives grants to Maritime Youth organisations and projects which focus on providing young people with the training needs for a potential career at sea.

To mark the occasion of Seafarers UK’s

centenary, Fuller’s is launching a series of initiatives to raise awareness of this remarkable maritime organisation through fundraising events linked to Seafarers Ale. Fuller’s donates money from every pint of Seafarers sold to the maritime charity, and since its launch, sales of the ale have helped to raise more than £200,000 for Seafarers UK and those they support.

• www.seafarers.uk

Get BT Sport for your club Great o ers for CIU Clubs

Call now 0800 678 1061 * full terms apply

MEANS BUSINESS

CORCA MEETING

CORCA meeting minutes On February 22 the Committee of Registered Clubs Associations (CORCA) met. Here are the highlights of the meeting – from updates on the House of Lords Select Committee on the Licensing Act 2003 to the Small Business Rate Review.

CORCA ASSOCIATIONS ABC – Alliance of British Club ACC – Association of Conservative Clubs ALC – Association of London Clubs CISWO – Coal Industry Social Welfare Organisation CIU – Club & Institute Union CORCA – Committee of Registered Clubs Associations NIFC – Northern Ireland Federation of Clubs NUL&SC – National Union of Labour & Socialist Clubs RAFA – Royal Air Forces Association RBL – Royal British Legion RNA – Royal Naval Association

ATTENDING J Tobin (Vice President CIU; Acting Chairman) S Goulding (CORCA Secretary; CIU) G Dawson CMD (President CIU) K D Green CMD (General Secretary CIU) C Littlewood (ACC) E Charnley (ABC) J Rooney (RNA) P Varney (ALC) B Bates (NUL&SC) B Fare (RAFA) M Henson (RAFA) D Gravel (CIU) B Russell (CIU) N Pritchard-Woollett (CIU)

APOLOGIES Lord Smith CBE (Chairman; ACC) D Taylor (ABC) J Davidson (NIFC) H Beckinsale (NIFC) I McAlpine (CISWO) J Aitken (ALC) P Lund (RBL)

MINUTES OF THE MEETING HELD ON WEDNESDAY 22 FEBRUARY 2017 AT CIU HEAD OFFICE 2.00pm – 4.00pm Welcome and Apologies The CORCA Chairman, Lord Smith CBE, was unable to attend due to Parliamentary business. John Tobin, CIU Vice President, chaired the meeting.

The CORCA members started by thanking Brian Fare (RAFA) who was making his last appearance as he moves to a new position within his organisation.

His input and contribution to the Group has been valued and appreciated.

The Acting Chairman welcomed his replacement, Molly Henson, to the CORCA Group.

House of Lords Select Committee on the Licensing Act 2003 The House of Lords Select Committee is expected to publish its findings by 31 March 2017. [Editor’s note – details appear on the opposite page.]

The CIU President George Dawson thanked Lord Smith for giving the CIU the opportunity to present oral and written evidence to the Select Committee.

CORCA/APPG – APPG Recruitment CORCA member groups agreed at the last meeting to look at approaching MPs to outline the work of the CORCA and All-Party Parliamentary Groups (APPG). It was suggested that in order to effectively promote the work of CORCA and recruit more MPs to the APPG, members need to collate data on how many individual clubs CORCA represents and how much income they generate as part of on-sales in the UK. Further consideration was also given to amalgamating the APPG with other Parliamentary Groups to represent the whole club and pub industry.

FCA – On-line Returns From later this year the FCA will accept on-line annual returns from clubs registered under the Cooperative & Benefits Societies or Friendly Societies Acts. This applies from 2017 returns.

A maximum of five people per club may be registered to make the return. The FCA will inform Charles Littlewood, ACC, once the launch date is confirmed which is expected to be this Summer. He will keep CORCA updated.

PRS/PPL No further information on the proposed timeline and legality of this amalgamation has yet been received.

10 CLUB MIRROR

SKY TV and Clubs Ratings This will be placed on the next CORCA and APPG agendas for an update from representatives of the Northern Ireland Federation of Clubs who have been in discussions on this matter with Government Ministers in Northern Ireland.

Small Business Rate Review This was discussed at the last meeting and club groups now await the impact of the charges on clubs. The ALC reported that their clubs are likely to incur large increases as a result of the changes.

It was agreed to discuss this and discretionary rate relief at the next meeting of CORCA and APPG. Any Other Business • Linneweber: Ian Spencer had emailed the CIU, ACC and other parties updating on the current HMRC/HMCTS approach. They plan to hold a hearing to take a decision on how to proceed, including launching a test case.

Ian Spencer believes HMRC will employ Counsel to present their argument and proposes that Dransfields/club groups fund a barrister to represent the club’s case, with him providing support/advice at no additional cost.

It was established that Dransfields and ACC intend to contribute to the cost of hiring a barrister. The CIU will also make a contribution.

• Bingo: The CORCA Secretary has corresponded with the Gambling Commission who insists that an ADR system needs to be put in place for those CIU clubs who exceed the £2k benchmark.

It was agreed to approach existing ADR operators (i.e. BACTA) to discuss the possibility of clubs using their services as required. A pro-rata payment method would be preferable to an annual fee.

• Water Rates/Charges: Bob Bates, NUL&SC, reported that water provision is being regulated from 1 April 2017. As such, clubs are free to purchase from the most competitive supplier, but they are not being made aware of their freedom of choice in this matter. It was noted that CORCA clubs would raise this with their membership as appropriate.

Date/venue of next meeting CORCA Secretary to liaise with Paul Varney, ALC, for a suitable London venue.

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LICENSING ACT FINDINGS

Scrap local authority licensing committees, says Committee The Select Committee on the Licensing Act 2003 has announced its findings after hearing evidence from the industry. CIU President George Dawson CMD was amongst those presenting evidence on behalf of the club sector and Lord Smith of Hindhead CBE, Chief Executive of the Association of Conservative Clubs sat on the committee, chaired by Baroness McIntosh of Pickering.

I

n the 11 years since it has been in force hardly a year has gone by without major amendment to the Licensing Act 2003. The Lords Committee, set up to scrutinise the Act, wants to bring an end to these frequent piecemeal changes, and recommends a one-off radical overhaul, including the abolition of local authority licensing committees.

Chairman of the House of Lords Select Committee on the Licensing Act 2003, Baroness McIntosh of Pickering, said: “The Act is fundamentally flawed and needs a major overhaul. It was a mistake and a missed opportunity to set up new licensing committees when the planning system was already available to regulate the use of land for many different purposes. The planning system is well suited to dealing with licensing applications and appeals, and the interests of residents are always taken into account.

“The Committee was shocked by some of the evidence it received on hearings before licensing committees. Their decisions have been described as ‘something of a lottery’, ‘lacking formality’, and ‘indifferent’, with some ‘scandalous misuses of the powers of elected local councillors’.

“We cannot understand why the Government has decided not to apply the Act to sales at airports.

This can lead to dangerous situations, and must be changed.

“Pubs, clubs and live music venues are a vital part of our cultural identity. Any decline in our cities’

world-famous night life ought to be prevented and the businesses supported. But the night time economy needs regulating; even in these areas of cities, residents have their rights. The current systems are not being used because they do not work.”

Key points from the report Integrate licensing with planning • The Committee found that the Government made a substantial error in placing the responsibility for licensing with local authority licensing committees.

• The evidence received against local authority licensing committees was damning and the committee was extremely concerned by what it heard.

• Planning committees are much more effective, reliable and well-equipped to make licensing decisions, which have a significant impact on local communities and can be ‘life or death’ to businesses, their owners and their staff.

• The Committee recommends that coordination between the licensing and planning systems should begin immediately in all local authorities.

• Fees for licensing should be set locally, not nationally.

Follow Scotland’s lead • The legality of Minimum Unit Pricing is still

under consideration by the Supreme Court. If it is found to be lawful and introduced in Scotland, and found to be effective in cutting down excessive drinking, the Committee recommends that England and Wales follows Scotland’s lead.

• The Committee also recommends following Scotland’s example in helping disabled people to access licensed premises by ensuring that a disabled access statement is provided with a premises licensing application.

Late Night Levy • The Committee heard very convincing evidence suggesting that the Late Night Levy does not pay for the cost of policing as intended, and came to the conclusion that in its current form it is fundamentally wrong, in principle and practice.

Unless amendments already made prove effective, they should be repealed. So should Early Morning Restriction Orders, which no local authority has yet introduced.

What are your views on the Select Committee’s findings? Let us know. Send in your thoughts to caroline@clubmirror.com • For more details on the work of the ACC and CIU turn to pages 47 and 49 in this issue.

CLUB MIRROR 11

AT THE BAR

So what’s new?

Latest launches and new brews to consider stocking at the bar.

Foster’s has also renewed its partnership with the English Cricket Board.

• www.heineken.co.uk

BUD LIGHT LANDS Bud Light is now available in the UK, representing the biggest ever brand launch by AB InBev UK. Brewed to 3.5% ABV for the UK using the Beechwood Aging process, Bud Light is a premium light lager described as delivering a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish ‘to provide the ultimate refreshment’.

The product is available on draught and the launch will be supported by a multi-million-pound marketing campaign.

• www.BudLight.com BULMERS ORCHARD PIONEERS Bulmers Orchard Pioneers are artisanal apple ciders in single 500ml bottles, a collaboration between Bulmers and two Herefordshire cider makers, Kier Rogers and Sarah Hawkins.

Sarah’s Red Apple Cider is a medium bodied sparkling apple cider, with the subtle bittersweet taste of true Herefordshire apples. Kier’s Cloudy Apple Cider is a medium bodied sparkling apple cider, with the flavour of fresh apple juice and subtle caramel sweetness. The launch will be supported by a £2m campaign.

• www.heineken.co.uk FULLER’S SUPPORTS SEAFARERS UK For the 12th consecutive year, Fuller’s is launching initiatives to help raise funds for Seafarers UK which celebrates its 100th anniversary this year. Money is donated from each pint of Seafarers Ale sold (3.6% ABV) and outlets are encouraged to hold fund-raising events during Seafarers Awareness Week, June 24-30. For details of the charity turn to the news pages.

• www.fullers.co.uk/beer/explore-our-beers/seafarers MALTSMITHS BEER BRAND LAUNCHES Maltsmiths Brewing has launched a Bavarian-style Pilsner and American-style IPA. The beers were developed at the Caledonian Brewery in Edinburgh with the aim to grow the beer category by targeting the 13m beer drinking consumers ‘who have yet to

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expand their repertoire to more flavoursome beers’.

Both beers are 4.6% ABV and are available in 330ml can and bottle, and on draught.

• www.caledonianbeer.com HEINEKEN LAUNCHES DESPERADOS DOS Desperados Dos, a light and dark tequila flavoured beer, has been launched for late-night drinking occasions. Heineken expects the beer to add value and expand the beer category by driving consumer relevancy in more occasions such as high tempo later night occasions.

With a higher ABV at 7% and smaller serve size in 250ml bottles, Desperados Dos has reduced carbonation, making it smoother to drink and ‘perfect for moving the tempo from early evening into night time’.

• www.heineken.co.uk NEW LOOK FOR FOSTER'S Heineken has unveiled a new look for Foster’s which aims to highlight the lager’s refreshing flavour and showcase the brand’s Australian heritage where it was first created in 1888. Available from April, the brand’s new look aims to appeal to today’s beer drinkers with more prominent lettering and a modern silver font with blue accents.

Ifeoma Dozie, mainstream beers director at Heineken said: “The new look will be a big hit with consumers and the eye-catching new font and glassware will result in increased rate of sale for our ontrade customers.”

WELSH RUGBY CAPTAIN BREWS BEER WITH BRAINS Wales rugby captain Alun-Wyn Jones has brewed his own beer with SA Brain and Co Ltd.With an ABV of 5%, Ale Wyn is a blend of Carared and Rye Crystal malts, with hints of dark chocolate and roasted coffee. Waimea and Amarillo hops bring bold citrus and pine flavours for a balanced and satisfying bitterness.

APPLETON ESTATE CELEBRATES Appleton Estate Joy Anniversary Blend ia a 25year-old limited edition rum, which celebrates Joy Spence’s 20th anniversary as Master Blender.

The rum has a delicate orange peel top note with ginger and spice and finishes with warm vanilla, butterscotch, coffee and layers of almond and toasted oak.

• www.camparigroup.com BESPOKE BOTANICAL MIXERS Sekforde Botanical Mixers have been designed to complement the flavours of rum and whiskey without overpowering their character. Sekforde for Rum is made with aromatic lime, while Sekforde for Whiskey includes delicate orange.

Both use natural botanicals and English spring water, are below the proposed sugar tax threshold and have no artificial sweeteners, flavours or preservatives.

• www.sekfordedrinks.com FRUIT SHOOT CAMPAIGN Robinsons Fruit Shoot, has launched It’s My Thing, a campaign celebrating children doing what they’re passionate about. Bespoke augmented reality ‘playboards’ will be available which families can use at the table in outlet to stimulate creativity.

• t. 0845 7581781

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HOSPITALITY SOCIAL MEDIA AWARDS

The Hospitality Social Media Awards Is your club using social media to engage with members? Then we want to hear from you. Read on...

ENTRIES AND ACTIONS 1. Call for entries – just email your club name and brief details of your website and/or facebook/twitter etc to – info@hsma.biz. We’ll do the rest. You can also enter online at www.hsma.biz 2. Closing date – 30 June, 2017.

CLUBHOUSE

Supported by

ISSUE 10

EUROPE

CLUB REPORT Sound business advice for club professionals

2017

AT THE HEART OF THE RUGBY COMMUNITY

ISSUE 7

26-28 November 2017, MARBELLA Benchmarking study. Calling all members – Page 32

CMAE European Conference – dates and venue announced Call for entries – enter the 2017 Club Awards Money spinners – 10 top revenue generators

The 2017 Six Nations Full TV schedule and ‘players to watch’

Positive perspectives for 2017 Club Mirror’s annual guide with expert advice for the year ahead

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Sporting fixtures – who’s showing what and when www.sports4bars.com

Could you be our Rugby Club of the Year 2017?

Expert tips on running a beer festival at your club Why social media is so crucial to your members

C

lubs and the hospitality sector are engaging with social media. In fact, 55% of respondents to a survey state that they are using social media to promote their business – which means, of course that 45% are not. More opportunities for those in the know!

Social media is a huge weapon in club armouries. It’s current, it’s immediate and it resonates with younger members as well as older ones. That’s why we launched the Hospitality Social Media Awards. From web sites to Facebook and everything in between, the Hospitality Social Media Awards (HoSMA) will be seeking out those of you who are busy using social media to engage with your members. Event updates, member alerts, social interaction – however you’re using social media and whatever the size of your club we want to hear from you.

If you can say yes to any of this list we want to hear from you. Are you...

1. Proud of your web site?

2. Engaging with customers?

3. Using on-line bookings?

4. Promoting the business?

5. Inspiring conversation?

6. Encouraging interaction?

NOMINATIONS AND ENTRIES Club Mirror’s sister titles, Club Rugby, Sports Club Management and Clubhouse Europe, will also be encouraging entries from their sectors, while Sports4Bars will be driving entries from the broader Hospitality sector.

Just email your club name and brief details of your website and/or facebook/twitter etc to – info@hsma.biz.

We’ll do the rest! You can also enter online at www.hsma.biz CLUB MIRROR 15

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REFRESHING

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UNDERSTANDING YOU, FIRST...

Authorised and regulated by the Solicitors Regulation Authority

*

INDUSTRY INTERVIEW

The power of clubs Club Mirror talks to Martyn Cozens, Head of On-Premise at Molson Coors UK&I, about the company’s campaign to ‘Put The Great back into Great British Pubs and Clubs’. ideas from us to help support them in getting members through the doors more often. Forwardlooking clubs who invest in their facililties and are offering an experience which is right for the 21st century are further cementing their status as the hubs of their respective communities. There has been some consolidation in the sector, with some clubs closing, but the good ones have mopped up a lot of that trade and are succeeding and growing.

Our Account Manager, will go into the clubs and talk to the decision-makers about the package – how it works and what it can do for the club.

Then we envisage drawing up a 12-month programme of activity so clubs can plan how to communicate and advertise each event well ahead of time to gain the maximum benefit to trade.

Q: What are the key objectives of this new campaign?

Martyn Cozens (MC): The campaign to support British clubs is very important to us. Clubs are part of the fabric of our community and society and play a vital role. They’re also very important to our business as an enormous amount of our sales are done through clubs. These days there is increasing competition for the leisure pound in terms of where people want to spend their hard-earned money so it’s therefore important that clubs give as good an experience as they possibly can to people coming through the door so that they come back more frequently and ensure that clubs continue to be successful. We, as a company, have a responsibility to support clubs and invest in them, to help them deliver a fantastic all-round experience.

Q: What help are you intending to give to clubs?

MC: There is a whole suite of packages we’ve developed to help clubs. Firstly, the quality of the beer is very important so we’ve developed a package to support club committees and club stewards to ensure that the quality of the product they’re delivering to the members is as good as it can be.

Beyond that we’ve looked at how clubs can market themselves, both through the more traditional methods and through digital channels like social media which have become really important. Then, we’ve also looked at a package concerning sport and events which will help clubs to improve the experience for their members when it comes to showing live sport. The partnerships we have with Sky and Carling’s partnership with the English Premier League fit in brilliantly with this package.

A very large proportion of our customers partake in the Sky deal which we offer whereby venues can get a pretty significant discount on their subscription and increase footfall through showing live sport. What we’re trying to do is to continue to improve and differentiate the experience of watching live sport in a club or pub in a way that sets it apart from watching an event at home. Part of that will be the size of the screen, the quality of the screen, sound, etc. So there’s an opportunity there for us to work with clubs to invest in new kit in order to support them.

We also want to help clubs engage their members during the match using social media. One such tool is the Carling Tap, an app which members can access through their mobiles and allows them to win prizes by predicting the score or the first goal scorer. They can then redeem them

immediately through a code on their mobile.

We’re also offering support for clubs to stage other events such as quiz nights, race nights, sweepstakes and bingo sessions, enabling them to deliver these activities in a really professional way that will surprise and delight their members. We want to make it easy for the club to run these activities and give them the tools to market it effectively, from producing professional posters, mailshots and bits of social media to delivering a fantastic event on the night.

Putting this campaign together has taken the best part of a year with our trade marketing team working with a number of external agencies to ensure there was some real substance behind the campaign.

Q: Which types of club do you envisage helping as part of the campaign?

MC: Clubs right across the spectrum. From traditional working men’s clubs to political clubs to sports clubs. Club Committees – particularly the more progressive ones – are always looking for

Q: Which of your brands are the most important when it comes to the club market?

MC: Our portfolio has always been very strong for clubs – brands like Carling and some of our traditional ale brands. But over the last six or seven years our portfolio has evolved significantly with the acquisition of Sharp’s Brewery in Cornwall and the Franciscan Well Brewery in Cork, the introduction of Staropramen and the acquisition of Rekorderlig cider. We’ve brought a lot more to the portfolio so that we maintain our position of strength in community clubs but are much stronger in the premium space.

It’s increasingly important for clubs not to be pigeonholed in terms of what they offer behind the bar. We’ve seen brands like Coors Light doing really well in clubs, particularly when there’s a younger audience. It’s also very popular with female drinkers. Meanwhile, having a cask offering can really help drive trade. Having a range of brands which is going to appeal to a wide range of members is really important.

Q: So, how can clubs get involved and receive this support?

MC: Our Account Managers, each of whom has responsibility for around 100 customers, will go into the clubs and talk to the decision-makers about this package – how it works and what it can do for the club. Then we envisage drawing up a 12month programme of activity so the club is really clear about all the events and activities that is has throughout the year. Clubs can then plan how they're going to communicate and advertise each event well ahead of time to gain the maximum benefit to trade.

CLUB MIRROR 17

BT SPORT SPECIAL

Behind the scenes with BT Sport Club Mirror was recently privileged to have the opportunity to go behind the scenes with BT Sport to discover the huge team effort that goes into bringing live football and rugby to our club screens.

I

t’s clear that live sport is more important than ever to clubs with football, rugby and coverage of many other sports helping to drive footfall and boost trade throughout the year.

So when BT Sport offered Club Mirror the chance to go behind the scenes with their live broadcast team during two major sporting events – the UEFA Champions League tie between Bayern Munich and Arsenal and the Aviva Premiership rugby clash between Harlequins and Leicester Tigers – we jumped at the chance.

It was a fascinating experience to arrive at the Allianz Arena, home of Bayern Munich, to see the huge team effort which goes which goes into each

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1. Bayern Munich’s home stadium, the Allianz Arena.

2. BT Sport presenter Gary Lineker double checks the running order for his upcoming live broadcast.

3. As kick-off time approaches, the presenters and pundits have their make-up applied.

4. Club Mirror Publisher Sean Ferris gives Gary Lineker a few reasons why Arsenal are certain to win against Bayern Munich. Gary didn't agree; Gary was right!

5. Pundits Rio Ferdinand and Martin Keown relax in the BT Sport studio ahead of kick-off.

6. Former Germany midfielder Michael Ballack prepares to broadcast from pitchside at the Allianz Arena.

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BT Sport

4

BT Sport brings plenty of top sport to clubs, including live coverage from the Barclays Premier League, UEFA Champions League, Scottish Premier Football, the UEFA Europa League and FA Cup, plus rugby from the Aviva Premiership and European Champions Cup. For more information on getting BT Sport in your club, call:

0800 678 1065 or visit: www.btsportbusiness.com/yourbusiness/clubs/

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and every broadcast with a veritable army of backroom technicians, engineers, producers, floor managers, make-up artists and, of course, the presenters and pundits.

Indeed, a few hours ahead of kick-off, this latter group was already assembled in the surprisingly small room high up in the stadium which was serving as the BT Sport studio for the match.

Crammed into the space were several familiar faces, not least Gary Lineker and fellow former footballers Rio Ferdinand, Martin Keown, Owen Hargreaves and Howard Webb, all preparing for the upcoming broadcast but more than happy to have a quick chat about Arsenal’s prospects in the UEFA Champions League last 16 tie.

Around them scurried several lighting technicians and camera operators triple and quadruple checking all the equipment – and several hundred feet of cable – was in order and that there would be no problems once the action got underway.

Also in the room were two make-up artists, ready to dab some powder on the faces of the on-

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CLUB MIRROR 19

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BT SPORT SPECIAL screen talent to ensure that they did not look ghostly pale under the harsh studio lights bearing down on them.

As the clock ticked towards kick-off, it was time to leave the professionals to their job and exit the studio area.

It turned out to be an eventful match, packed full of incident, with Arsenal going down by 5-1 to an inspired Bayern Munich side.

Of course, the activity in the studio is just the tip of the iceberg with hundreds more BT Sport personnel spread throughout the stadium, many of them installed in several OB (Outside Broadcast) trucks parked outside.

We were able to inspect the state-of-the-art OB units more thoroughly two weeks later when we were invited along to the Aviva Premiership rugby match between Harlequins and Leicester at the Stoop in Twickenham.

The match truck is where the producer and his team sit in front of a wall of TV screens which simultaneously show all the action from the many cameras around the ground.

At every moment throughout the live game, the producer will be making split-second decisions on which camera angle should be relayed to viewers or when a replay needs to be slotted into the coverage.

Interestingly, the match truck is also where the Television Match Official (TMO) sits. This is a top referee who can be asked by the actual match referee at any point of the game to review a particular incident and make a ruling.

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When a request comes in from the referee, the sound is cut in the truck to ensure that the TMO can review the incident on-screen without being influenced by what the commentators are saying.

Meanwhile, there is also a sound unit where the engineers have to constantly monitor the quality of sound during the game, a notoriously difficult task during live sporting events given the variations in crowd noise.

Also key to the live coverage are the graphics

team who have the task of flashing up the key stats onscreen throughout the game to enlighten viewers on an aspect of the game - for example, highlighting the number of tackles made by a certain player or team.

It was fascinating to go behind the scenes with BT Sport on both occasions and clearly demonstrated the huge amount of hard work and expertise that goes into bringing live sporting action to clubs.

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7. The interior of the BT Sport OB mobile unit which is the nerve centre for all live sports coverage.

8. A BT Sport camera operator prepares for the start of the Aviva Premiership game.

9. Pitchside reporter Martin Bayfield conducts an interview.

10. Presenter Craig Doyle and pundits George Robson and Ben Kay. 11. Harlequins go on the attack during their Aviva Premiership tie against Leicester Tigers.

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BT SPORT SPECIAL

BT Sport extends UEFA Champions League deal Club Mirror talks to Bruce Cuthbert, BT Sport’s Director of Commercial Customers, about the broadcaster’s new deal to show the UEFA Champions League and UEFA Europa League until 2021.

Bruce Cuthbert, Director of Commercial Customers, BT Sport

BT Sport will remain the exclusive UK home of all UEFA Champions League and UEFA Europa League football for another four years.

Following a competitive auction process, BT has secured the rights until the end of the 2020/21 season that for the first time brings together exclusivity across all live games, highlights and in-match clips of both competitions.

The UEFA Champions League is set to be even stronger from 2018/19, with a minimum of four participating teams now guaranteed from each of England, Spain, Germany and Italy, resulting in more games between the top European teams. Fans will also be able to enjoy UEFA Champions League ‘double header’ nights, as live matches will kick off at both 6pm and 8pm during the Group Stage.

BT Sport has hailed the forthcoming format changes to the Champions League, including live matches kicking off at 6pm and 8pm on Tuesdays and Wednesdays, as a major boost to clubs and pubs.

BT Sport has recently secured the rights for the Champions League and the Europa League until the 2020/21 season and under format changes which will come in for the 2018/19 season, a minimum of four participating teams will be guaranteed

22 CLUB MIRROR

from each of England, Spain, Germany and Italy.

“From a business point of view, we're absolutely delighted with the new deal,” said Bruce Cuthbert, Director of Commercial Customers at BT Sport. “It was just over three years ago when we got the Champions League for the first time and now we've got the remainder of the current season and then another three seasons confirmed, so that's very exciting.

“Most things take a while to build and we're delighted with what we've achieved and to have such a long-term plan in place for that product is brilliant. There are a number of changes going forward.

“First of all, we now have four guaranteed teams from each of England, Spain, German and Italy. It means we will have arguably better fixtures in the early part of the competition.

“But the key thing for clubs, which is really exciting, is the double headers on Tuesdays and Wednesdays with 6pm and 8pm kick-offs. That means we will avoid the clashes where clubs had to choose between two brilliant matches.”

He continued: “If you look back to November 2016, we had Barcelona playing Man City and Arsenal playing Ludgorets in the Group stages at

the same time. Those sort of clashes will be avoided in the future and that has to be a really good chance for clubs to get people in early and keep them there longer.”

Cuthbert also pointed to the fact that under the new deal there will be no highlights packages available on terrestrial TV. “The other thing to bear in mind is how BT Sport has extended its rights package with this new deal, meaning that the highlights packages will not be on ITV as they have been previously,” he said.

“It means that the logical place to go and watch the action is in pubs and clubs as there is no freeto-air obligation under the new deal.

“All in all, where we've ended up is with a product that has done really well for us but with some changes which, going forward, makes the Champions League coverage even more valuable for pubs and clubs.

“We're really excited by the format changes from 2018/19 as it gives us the opportunity to keep on building as a product.

“The feedback we've received from pubs and clubs about our European midweek games has been really exceptional and the new double-header kick offs will make that increment even better.”

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BT SPORT SPECIAL – UGO MONYE INTERVIEW Former Harlequins and England winger Ugo Monye is looking forward to an exciting conclusion to the Aviva Premiership season.

Time out with Ugo Monye Club Mirror caught up with Ugo Monye, former England and Harlequins winger turned BT Sport commentator and pundit, to get his thoughts on the current Aviva Premiership campaign which reaches its climax next month, as well as the battle for the European Champions Cup.

T

he 2016/207 season has proved to be a fantastic period for rugby fans with the dust now settled on another fine Six Nations championship that saw England winning their second successive title but missing out on another Grand Slam.

But there is plenty more top-class action to come with the European Champions Cup down to the last four, the conclusion of the Aviva Premiership season and the small matter of the British and Irish Lions tour of New Zealand, where the combined home nations team last won a series in 1971.

Having played with distinction for Harlequins, England and the Lions, recently retired winger Ugo Monye is now loving being on the other side of the microphone as a commentator and pundit for BT Sport, where his passion for the sport continues to shine through.

Like the vast majority of rugby fans, Ugo has been

24 CLUB MIRROR

delighted by the standard of play he’s witnessed this season and believes that the Aviva Premiership has taken a giant leap forward in terms of quality.

“This current season really is the most competitive Aviva Premiership there’s ever been,” he says. “If you look at the likes of Newcastle Falcons this season there seems to be a lot of jostling between them and Sale Sharks about who’s going to be the top side in the North.

“Newcastle have come on in leaps and bounds and have made a serious investment in next season with a number of international players heading there for the 2017/2018 campaign.

“So you’ve got the teams at the traditional ‘bottom’ of the Premiership getting much stronger and if you look at the top, there’s not much between those teams.

“You’ve got Saracens vying with Wasps who

seemingly have an embarrassment of riches, given that at times this season they’ve dropped an All Black and had a Springbok on the bench.

“Right throughout the Premiership, you’ve got a huge amount of competition which makes it so exciting. There have been several shock results this season – Wasps losing to Sale Sharks, Saracens losing to Gloucester and Worcester, for example – that it makes it so exciting for us TV commentators.

“We’ve got to be on our toes as we don’t know what results are going to be thrown up on any weekend. It’s certainly shaping up to be a thrilling conclusion to the season.”

There were few shocks when it came to newly promoted Bristol though with the former West Country giant enduring a dismal season which sees them heading for the Championship after just one season back in the top flight.

“I watched Bristol’s very first game this season – a defeat against Harlequins – and immediately called them out as the team to get relegated,” says Ugo. “They’d been out of the Premiership for seven years and when they finally made it back after such a long time away, they failed to sign any significant international quality players to shore the squad up.

“The Aviva Premiership is so tough that even teams that were in the top four last season have fallen behind because they failed to recruit in the off season so it was obvious that Bristol were going to struggle.

“Bristol is a great club in a passionate rugby city with a magnificent stadium in Ashton Gate and a good infrastructure, so as a fan of the sport I’m disappointed to see what’s happened to them this season.”

As for the upcoming European Champions Cup battle which sees Leinster, Munster, Saracens and Clermont-Auvergne still in the hunt for the prestigious trophy after some bruising quarter-final games at the beginning of April, Ugo has been mightily impressed by Clermont and Saracens in particular.

“Clermont finished the pool stages as top seeds and I thought they were worthy of that,” says Ugo. “Their final pool game, against Exeter, was as fine a performance as I’ve seen from a side in Europe.

They’re the best team never to have won the European Cup so will they rectify that this season?

“It’s so difficult to call when you’ve got a team like Saracens, double winners, with all their international talent – guys like Owen Farrell, the Vunipola brothersand Jamie George – back in the side after the Six Nations. On balance, I don’t think I would be betting against Saracens.”

Live Rugby – from the Aviva Premiership and European Champions Cup to the European Challenge Cup – is available at BT Sport.

Visit btsportbusiness.com for more info.

Monye has been impressed

by Saracens this season

LIVE RUGBY UNION ON BT SPORT Friday 14th April 7.45pm Aviva Premiership: Harlequins v Exeter Chiefs Saturday 15th April 3pm Aviva Premiership: Worcester Warriors v Bath Sunday 16th April 3pm Aviva Premiership: Northampton Saints v Saracens Friday 28th April 7.45pm Aviva Premiership: Harlequins v Wasps Saturday 29th April 3pm Aviva Premiership: Exeter Chiefs v Northampton Saints

Wasps have been one of the form sides in this season’s Aviva Premiership.

CLUB MIRROR 25

CLUB AWARDS – CAMRA CLUB OF THE YEAR

The road to success Each year Club Mirror and CAMRA scour the country to find the UK’s finest real ale clubs. This year’s winner is no stranger to the title. Congratulations to Cheltenham Motor Club.

F

ive years ago, Club Mirror and CAMRA joined forces in the quest to find the best real ale clubs in the land with regional winners announced at Club Mirror’s annual Awards.

“Judging the final four clubs is always an extremely difficult task,” said Club Mirror’s Sean Ferris. “The professionalism of real ale clubs and the quality of serve is immensely impressive.

There’s no doubt that Cheltenham is a worthy winner.”

The club can trace its passion for real ale back to 1998.

The club began its real ale journey with Goffs

26 CLUB MIRROR

Jouster, gradually building up to the six real ales and three real ciders on tap that it serves today.

There is also a new bottled beer bar, a Belgian draught beer and two beer festivals held each year.

Club Manager Neil Way says: “As a long time member of CAMRA I am totally overwhelmed and honoured to win Club of the Year for a second time. I am lucky to have a very supportive wife, a supportive committee along with a very hard working, motivated and loyal bar team. The locals are tremendous too.

“Winning Club of the Year in 2013 was a huge achievement for Cheltenham Motor Club and it

generated a jump in trade from which we have been able to build and capitalise on. We could not have afforded to renovate the clubhouse if it hadn’t been for the increase in business that winning the Club of the Year previously generated.”

STOP PRESS. WANT TO BE WINNER? To enter this year’s Awards please turn to page 32.

REAL ALE CLUB OF THE YEAR – THE COUNTDOWN Sixteen clubs were invited to Club Mirror’s Annual Club Awards last year having already undergone exacting mystery judging to become the top 16 Regional Winners. Only four of them could go through as Super Round Winners.

The contestants were…

• • • • • • • •

Albatross RAFA Club Appleton Thorn Village Hall Burbage & District Constitutional Club Cheltenham Motor Club Darlington Snooker Club Dartford Working Men’s Club Flixton Conservative Club Garnock Community Social Club

• • • • • • • •

Kinver Constitutional Club Leyton Orient Supporters Club Marlow RBL Millom RFC Ouse Amateur Sailing Club Poole Ex Servicemens (RBL) Club The Real Ale Farm Wortley Mens Club

And the Super Round Winners were...?

• • • •

Albatross RAFA Club Cheltenham Motor Club Dartford Working Men’s Club Leyton Orient Supporters Club

CHELTENHAM MOTOR CLUB

FAST FACTS Founded: 1906 Members: c.500 Background: One of the oldest active Motor Clubs in the United Kingdom and one of a handful to own its own Clubhouse.

Clubhouse opening hours: Monday - Thursday 6.00pm – Midnight Friday 6:00pm - 01:00 Saturday Midday - 01:00 Sunday 7.00pm - Midnight Look out for: Wheel Ale beer festival, Club Quizess, BBQs, Pool and Darts leagues. Extended opening for some international sporting events. Magic Bus trips to breweries.

CLUB MIRROR 27

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A portfolio that includes the

top 2 cask ale drinks * brandS in 2016

Wainwright number 1 cask ale brand in 2016*

Pedigree number 2 cask ale brand in 2016*

• 3 beers in the Top 100 Drinks List*

• Consumers want to see these beers on the bar • 3 great new looks

*The MA Drinks List: Top 100 Brands

Shipyard number 2 craft beer brand in 2016*

For more quality brands & services to drive your business, call Marston’s on 0800 587 0773

CLUB AWARDS

Calling all clubs...

With the Club Awards closing for entries on June 30, Club Mirror offers up a whirlwind tour of just some of last year's entries – from cricket clubs to rugby clubs and from Dorset to Lancashire. Have you entered yet? Time to get inspired...

COBHAM SPORTS AND SOCIAL CLUB Dorset

With an mighty membership of 2600, Cobham Sports and Social Club is one of the true jewels of the Dorset scene and one of the relative newcomers to boot, having only been open since 1971 – a mere baby compared to some. Part of the reason for the venue’s ongoing success and steady increase in membership is its modern, forward-thinking approach. This has included the redevelopment of their bowling alley into two alleys with a diner, which is proving hugely popular with children and groups. The members’ lounge is seeing the two food areas combined serving 2000 meals per week on average. There’s also a barbecue in the outside area. The club has two cricket fields, two football pitches, tennis courts, a multi-use games area and a bowling green as well as a 9-hole golf course, pool and darts. There's even a mini railway within the large grounds. The two well-stocked bars play host to sports screenings, and when the lights go down, customers can enjoy live music (including regular tribute acts) and quizzes which always go down a storm.

SOUTHPORT AND AINSDALE GOLF CLUB Merseyside Opened in 1906 Southport and Ainsdale Golf Club is currently reaping the benefits of quite a major overhaul, which has seen an impressive refurbishment of the already outstanding clubhouse. The club hosted the British Boys Championships which gave the club a big boost and there has been an

Astroturf installed and two canopies on the bowling green. Events have been hugely popular, including the Marston’s Open Championships. On top of all the sporting investment and activity, the club has benefited from a £30,000 investment in the bar and lounge areas. Members can enjoy a huge function room as well as a well-stocked bar, serving up a stupendous array of real ales. Sky and BT are all present and correct and there is a whole range of regular events and entertainment such as quizzes, live music, barbecues, comedy nights and parties over the summer. increase in ladies’ membership and a big push to increase membership for juniors. Alongside the superb course, members can enjoy a bar which is as well stocked as any in the land, with an excellent cask ale offering and a myriad of thirst-quenching post-putting tipples. Food can also be enjoyed after a busy afternoon on the fairways and the club plays host to regular social events, including snooker competitions, when golf greens are swapped for the green baize.

WEST HEATON BOWLING, TENNIS AND SQUASH CLUB Stockport As its name suggests, West Heaton Bowling, Tennis and Squash Club is a sports club with a range of activities. It’s been around for a while – 144 years to be exact – and has seen a membership boost of around 100 members in recent months.

There’s been a real investment in facilities at this lovely venue, with new lighting on tennis courts,

WORKINGTON ZEBRAS Cumbria Cumbria’s Workington Zebras club has been around a fair old while, having opened its doors in 1877. This rugby club has witnessed some massive changes including the establishment of the ladies’ rugby team which has been a big success. One of the reasons for its continued growth is that many of the ‘old boys’ have returned to join committees, providing a huge investment of time into the running the club and its events. An

RFU grant has seen the changing rooms updated and there’s been a refurbishment of the existing grandstand as well as a wholesale redecorating of the club itself. The rugby teams are obviously the focal point here but there’s superb all-round catering for other activities such as pool and darts. On the social side, there’s an annual beer festival and the club regularly plays host to birthday parties and other special occasions. You could say that this is a venue that has more than earned its stripes.

CLUB MIRROR 29

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CLUB AWARDS

BASHLEY CRICKET CLUB Hampshire Nestled within the picturesque Hampshire town of Bashley, Bashley Cricket Club has been running since 1947 and does what it says on the tin, catering for the cricketing fraternity in the area. The club has been subject to refurbishments over recent times, with many improvements to the ground, ensuring that this is one of the best in the area. They’ve re-laid the main ground, for example, and extended the second ground to make it full size, topping all of this off with a spanking new pavilion. Inside the clubhouse, members can enjoy a very decent all-round selection of drinks in the main bar, a ladies’ darts team play regularly and social events – including live music and games nights – are popular, especially during the off season. A real winner amongst its community.

ther. The club also prides itself on its members’ groups such as ‘Ladies who Launch’ sailing nights on Thursdays. It’s not just about life on the ocean wave here, however, with a focal point also being a busy social events calendar. Elton’s social committee ensures that members are entertained with live music, brass bands, country and western hoedowns, quiz nights, casino nights (often 007-themed), darts nights and summer barbecues. So all in all, this is a club very much with the wind in its sails.

Head Coach Richie Andrews as Director of Rugby and has hosted Harlequins Training Camps. A rugby club through and through, players and members can enjoy all that the clubhouse has to offer which includes a gym plus two bars and, on the social side, live music in the clubhouse is a particularly popular draw at this impressive venue.

MADDOCK SPORTS AND SOCIAL CLUB Shropshire

ELTON SAILING CLUB Lancashire

OLD REIGATIAN RFC Surrey Surrey’s Old Reigatian is a rugby club that has endured its share of dramas, both on the field and off, over recent years. The venue was the victim of two fires in 2014, both coming just a fortnight apart.

The club has spent two years getting back on its feet with its loyal staff conducting operations from a portakabin. Despite the hardships, the club is proud to have retained its 1000-strong membership. It secured former Saracens prop and Surrey Senior

30 CLUB MIRROR

This small but perfectly formed sailing club in Lancashire first opened its doors back in 1858. But it’s clearly not showing its age. The 158 year-old club reports that membership is on the rise and a refurbishment is helping to increase its profile still fur-

Maddock Sports and Social Club in Telford caters for the sports-minded customer but is also a community establishment, priding itself on a whole host of different events to keeps its members entertained.

Opened in 1981, the club has undergone a major refurbishment over the past year, having sold some land to fund it. This has now been completed and is regarded as a major success, further raising the profile of an already excellent venue which is still a relative newcomer. Members are now heading to the club in droves and new people are signing up. In terms of the sport on offer, there’s a big bowling green as well as a snooker room with three tables, both of which are used on a regular basis. The club regularly hosts big darts and pool competitions which are hugely popular, while entertainment on Saturday nights includes singers and comedians keeping the clientele happy long into the night and after.

ROSS-ON-WYE BOWLING CLUB Herefordshire This is the best bowling club in Herefordshire, according to those in charge. And the members of this club, founded in the roaring ’20s, would surely agree.

There’s been a real investment in its membership which is growing steadily and has even seen people migrating from other clubs in the area. Skittles as well as bowls, is something that they do here and the green is most certainly up there with the best. For the thirsty

ST. GEORGES SPORTS & SOCIAL CLUB Shropshire A Shropshire sensation, Telford’s St. Georges Sports & Social Club is about as welcoming and friendly as they come. The club’s been in operation since 1954 and a change of stewardship has seen

new policies implemented. One of these has been a drive to ensure that, as well as occasional guests popping in for a pint, they also retain their healthy membership for those wishing to use its facilities on a more regular basis. The club has cricket, football, bowling, hockey and darts teams as well as dominoes, and provides social activities in equal measure, with a function room regularly hired out and a members’ lounge serving food. For those preferring to watch sport than play it, both BT Sport and Sky Sports are on hand. Real ale is popular at the bar which has an impressive eight hand-pulls, and the club’s beer festival draws in the crowds.

ASHFORD GOLF CLUB Kent This awesome all-round golf club has been playing host to putters and punters since 1903. It has a loyal membership who regularly turn up to make the most of the magnificent fairways of the 18-hole course - that membership is on the increase and it’s not hard to see why. The management have invested a lot into driving customer retention, with a reduced fee for those under 35. It has also incorporated other golf clubs in the area into its membership. Since bringing their catering in-house, members can now enjoy an excellent food offering both in the club restaurant and bar areas. The club prides itself on welcoming all ages and regularly offers incentives for younger members as a means of maintaining the club’s profile as well as that of the sport's in general.

bowlers, there’s also something to be celebrated as the club places a lot of emphasis on maintaining affordable prices at its bar. There’s also a large function room and lounge where members and their guests can relax pre and post games, as well as great outside seating areas. There’s been a major drive to increase the amount of social events, with a busy committee ensuring that there’s something for all tastes. Regular events include fun days and fancy dress occasions, live music and dances.

CLUB MIRROR 31

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CLUB AWARDS

EXPRESS ENTRY FORM

IS THIS YOU?

THE CLUB AWARDS Are you proud of your teamwork?

THREE QUESTIONS AND YOU COULD BE ON YOUR WAY TO THE CLUB AWARDS 2017 1. Number of members: ___________________________________________

Are you proud of your clubhouse?

2. Year founded: _______________________________________________ 3. Club Turnover (if known / approximate) ___________________________________ (NB: This information is strictly confidential and for judging purposes only – not for publication.)

Just fill in your club details and we'll get in touch – simple as that Are you proud of your sports facilities?

Your Name: ___________________________________________ Job title/role: __________________________________________ Club Name: ___________________________________________ Address: ____________________________________________

Are you proud of your hospitality?

______________________________ Post code: _____________ CONTACT TELEPHONE NUMBERS: Daytime: ____________________________________________ Evening: ____________________________________________

Are you proud of your entertainment?

Mobile: _____________________________________________ Email address: _________________________________________ Website (and/or) social media: _________________________________

Are you proud of your management?

Then you should enter the Awards

SEND IN YOUR ENTRY NOW. HERE’S HOW:

BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

ONLINE:

www.clubmirror.com/Awards

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE:

Call in your details to 01753 272022

BY FAX:

Fax this page to 01753 272021

STOP P DEAD RESS: LIN FOR ENTR E IES –

30 J

Fax: 01753 272021; Email: info@clubmirror.com 32 CLUB MIRROR

UNE

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LIVE SPORTING FIXTURES FROM

The best of Saturday April 8, 1pm – ITV1

Horse Racing: The Grand National Live coverage of the Randox Health Grand National Meeting from Aintree, including the big feature race at 5.15pm. Last year saw another thrilling race as unheralded 33/1 shot Rule The World romped home beating The Last Samuri and Vics Canvas into second and third place respectively.

Sports4Bars.com looks at the biggest sporting fixtures for the Club Screens in April – from Manchester United v Chelsea to Tottenham Hotspur v Arsenal.

Friday April 7 7.45pm BT Sport 1 HD

Saturday April 8 8pm Sky Sports 1 HD

Aviva Premiership Rugby: Sale Sharks v Worcester Warriors

Golf: The Masters

It’s a key game for Worcester Warriors as they seek safety from relegation. Sale Sharks have been fairly inconsistent this season and will have to be at their best to see off the Worcester challenge.

Saturday April 8 12.30pm Sky Sports 1 HD

Sunday April 16, 4pm – Sky Sports 1 HD

Barclays Premier League: Manchester United v Chelsea If all goes to plan for Chelsea manager Antonio Conte, his men could be picking up the Barclays Premier League trophy at Old Trafford. Of course, there are several obstacles to overcome, not least Jose Mourinho’s Manchester United side, who will be intent on holding the Blues at bay in this encounter.

Thursday April 20, 7pm – Sky Sports 1 HD

Premier League Darts The world’s best players continue to battle for the Premier League title.

This event comes from the SSE Arena in Belfast and there is sure to be a tremendous atmosphere generated by the capacity crowd. This is Phil Taylor’s final season in a competition he has won a staggering six times – can he sign off with a seventh title? It would appear not at this stage with the likes of Peter Wright and Michael Gerwen showing brilliant form on the oche.

Barclays Premier League: Tottenham Hotspur v Watford

Who will gain possession of the legendary green jacket after this Major in Augusta? Last year saw Danny Willett come from nowhere to clinch the title in memorable style.

Monday April 10 8pm Sky Sports 1 HD

Barclays Premier League: Crystal Palace v Arsenal

Can Spurs maintain their fine run of form without injury victim Harry Kane leading from the front?

Watford cannot be written off but lack the all-round quality of their opponents.

Crystal Palace appear to be heading towards safety under the guidance of Sam Allardyce, an expert in steering teams away from the relegation zone. Could they pull off a shock win over a beleagured Arsenal side?

Saturday April 8 5.30pm BT Sport 1 HD

Thursday April 13 7pm Sky Sports 1 HD

Barclays Premier League: Bournemouth v Chelsea

Premier League Darts: Liverpool

Chelsea are showing little sign of complacency at this late stage of the season and would expect to gain full points at Bournemouth as they head towards their Premier League title win.

This competition seems to have taken another giant leap forward this season in terms of atmosphere and interest and the Echo Arena will be buzzing for this event featuring some of the biggest names in darts.

Saturday April 8 1pm ITV1

Friday April 14 2.15pm Sky Sports 1 HD

Horse Racing: The Randox Health Grand National Meeting

Super League: Wigan Warriors v St Helens

Action from the meeting at Aintree with the most famous steeplechase in the world taking place at 5.15pm.

This is one of the key highlights of the sporting calendar and will be watched by millions.

A mighty Super League clash between two of the most illustrious sides in the game. The Warriors have started the season in great form and will be determined to see off the challenge of the Saints.

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com 34 CLUB MIRROR

Aprilâ&#x20AC;&#x2122;s live sport ALSO COMING UP...

Southampton v Manchester City, Saturday, April 15, 4pm, BT Sport 1

Monday April 17 5pm Sky Sports 2 HD

Super League: Catalans Dragons v Salford Red Devils Saturday April 22 1pm ITV1

Horse Racing: Scottish Grand National Meeting at Ayr/Al Shaqab Lockinge Day at Newbury Saturday April 22 3pm Sky Sports 2 HD

Super League: Widnes Vikings v St Helens Tuesday April 25 7pm Sky Sports 5 HD

Saturday April 15 4pm BT Sport 1 HD

Sunday April 16 4pm Sky Sports 1 HD

Sunday April 30 12 noon BT Sport 1 HD

Barclays Premier League: Southampton v Manchester City

Barclays Premier League: Manchester United v Chelsea

Greyhound Racing: Bresmed Northern Spirit

Southampton have refused to let their defeat in the EFL Final at Wembley against Manchester United define them this season and will want to finish off this term with some positive performances. As for Manchester City, they will be hoping that their defensive deficiencies can be rectified during the latter weeks of the season.

The recent FA Cup tie between these two sides threw up plenty of incident and drama and there will be plenty more such moments during this Premier League clash.

Former Blues manager Jose Mourinho, now at Manchester United, had to content himself with second place on that occasion and will be aiming for revenge at Old Trafford.

Barclays Premier League: Manchester United v Swansea City Manchester United will continue to battle for a top-four spot until the final whistle blows on their season and will view this game as a valuable source of points. However, they will need to tighten their defence and perhaps abandon the three-man defensive formation deployed by Mourinho this season.

Friday April 28 8pm Sky Sports 2 HD

Sunday April 16 1.30pm Sky Sports 1 HD

Barclays Premier League: West Bromwich Albion v Liverpool The Baggies will relish this clash against Liverpool at the Hawthorns given their superb late season form.

Manager and arch-motivator Tony Pulis has inspired his men to some great wins in recent weeks and they will have huge self-belief against an inconsistent Liverpool side who have often gone missing in action.

Monday April 17 2.30pm Sky Sports 2 HD

Super League: Wakefield Trinity v Wigan Warriors A tough ask for Wakefield Trinity as they host the reigning Super League champions. Trinity have been competitive in most of their outings this season but have shown a tendency to collapse in the second half of games, a situation they will hope to rectify.

Sunday April 30 4.30pm Sky Sports 1 HD

Barclays Premier League: Tottenham Hotspur v Arsenal Spurs will be looking forward mightily to this tie given the contrasting fortunes between the team in these closing weeks of the season. Spurs have been flying high, despite the loss of star man Harry Kane to injury, while the Gunners have been in major disarray on both the domestic and European fronts.

Super League: Hull FC v Warrington Wolves Thursday April 27 8pm Sky Sports 3 HD

Super League: Leeds Rhinos v Huddersfield Giants Friday April 28 11pm Sky Sports 2 HD

Cricket - One-Day Cup: Somerset v Surrey

www.Sports4Bars.com

For latest news and timings on sporting events coming to the club screen, visit Sports4Bars.com CLUB MIRROR 35

SAVE!

up to 50% on your BT Sport Package

EXISTING BT CUSTOMERS

35% OFF

when you add 2 HEINEKEN draught brand (FOSTER’S must already be installed or included as this addition)

NEW BT CUSTOMERS

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when you add 2 HEINEKEN draught brand (FOSTER’S must already be installed or included as this addition)

Growing together

Sign up to transform your venue into the ultimate sports destination for your customers. Another great example of growing together with HEINEKEN.

Bene ts:

Drive footfall

Helps increase dwell time

with exclusive televised sports

and associated sales in your venue

with UEFA Champions League and Europa League games not available on ITV or Sky

on your bar

Maximise midweek trading opportunities

Enjoy the great range of HEINEKEN draught brands

Become the ultimate sports venue for your customers, Call HEINEKEN on 0344 556 0109 to nd out more details

Visit www.online.heineken.co.uk for full Ts&Cs. Open to UK trade customers who are not a member of a managed group. Premises must be licensed under applicable legislation. A 12 month stocking agreement with Heineken and new 12 month agreement or 12 month renewal with BT are required. Discounts are for 12 months.

DEAL 1 - Existing BT Customer add 2 Heineken Brands 35% Discount on BT Sport Total. DEAL 2 - Existing BT Customer add 4 Heineken Brands 50% Discount on BT Sport Total or BT Sport 1. DEAL 3 – New BT Customer add 4 Heineken Brands 50% Discount on BT Sport Total or BT Sport 1. DEAL 4.1 – New BT Customer add 2 Heineken Brands to at least 1 existing brand 50% Discount on BT Sport Total. DEAL 5.1 – New BT Customer add 1 Heineken Brands to at least 1 existing brand 50% Discount on BT Sport 1. DEAL 4.2 – New BT Customer add 2 Heineken Brands 50% Discount on BT Sport Total. DEAL 5.2 – New BT Customer add 1 Heineken Brands 50% Discount on BT Sport 1. Foster’s must already be installed in the outlet or installed as one of the brands added for the deals set out above. Promotion open until 31.12.16. BT Agreement must be nalised by 30.06.18. Promoter: Heineken UK Limited, 3-4 Broadway Park, South Gyle Broadway, Edinburgh EH12 9JZ

HQ BUILDING THE BUSINESS

HQ BUILDING THE BUSINESS

Want to cut club spend while increasing efficiencies? Well now you can. Introducing HQ Building the Business. Completely free to clubs this new service involves no contracts and no costs, just better buying and better club business.

Welcome to HQ Building the Business F

rom utilities and energy savings to procurement and financial services, HQ Building the Business works with your club as a surrogate head office, helping you to boost club business. And by working with carefully selected club-supporting partners and suppliers, HQ Building the Business will save you valuable time and resources in the quest to save your club money, freeing up you and your committee to run an even more efficient club.

You’re just three steps away from saving money.

Step 1 Free no-obligation audit – just call us or email us.

Step 2 Following our audit and discussions, if we believe we can help your club we will source the best deals available.

Step 3 Your club starts saving money.

This is what we call a win win! So get in touch now and help us help you to make 2017 an even better year for your club and your members. You can call on 01753 272022, email enquiries@hqbusiness.com or use the form overleaf.

Frequently Asked Questions

business, but if we can help we will.

Q. What do I get when I become a member?

A: You get a free and confidential audit of your club in those areas where you would like to find savings and efficiencies. This could be anything from utilities to phone bills and from food to club equipment.

Q. What are your club credentials?

A. We’ve been working in the club sector for over 30 years in various roles. The launch of HQ Building the Business is the culmination of many years working with clubs and suppliers, from brewers and telecoms suppliers, to energy and water companies.

Q. What are the costs?

A. There are no costs. HQ is free to join.

Q. If I become a member, what are my obligations?

A. There are no obligations for you or your club and no contracts. All we ask is that when we work with you, you are open about your current supplier situation.

Q. Does the club need to have a minimum turnover?

A. Our services are most suited to clubs with a minimum turnover of £100,000. This is because to secure the HQ Building the Business deals with suppliers we need to prove the value of a club to their

38 CLUB MIRROR

Q. Do I need a face to face meeting?

A. Not necessarily. A lot of the ground work can be done over the phone/email.

Q. How do I become a member?

A. Just email enquiries@hqbusiness.com, call 01753 272022 or or turn the page to use the form.

MEMBERSHIP FORM Yes I am interested in joining the no-cost, no-contract, no obligation HQ Building the Business club.

Your name: _____________________________________

HQ BUILDING THE BUSINESS

Role in club: _____________________________________ Club name and address: _____________________________ _____________________________________________ _____________________________________________ Tel no: ________________________________________ Email: _________________________________________ Number of members: ______________________________ Turnover*:______________________________________

n All n Other (please list): _____________________________

Particular areas you are interested in?

_____________________________________________

*Turnover - this information is entirely confidential and is not shared with any other companies/agencies etc. It is HQ Building the Businessâ&#x20AC;&#x2122;s measure as to how we can help you save money.

CLUB MIRROR 39

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HQ – LEGAL EAGLE

Legal eagle HQ BUILDING THE BUSINESS

David Lucas, Head of the Licensing Team at Fraser Brown Solicitors, answers your club questions.

Proof of age Is it correct that I should only accept specific documents as proof of age?

Under the current licensing regime alcohol must not be sold or supplied in a members’ club to anyone under 18 years of age.

The type of document which may be accepted as proof of age is specified in the mandatory conditions which apply to all premises licences and club premises certificates.

Under the mandatory condition relating to age verification, the premises licence holder or club premises certificate holder must ensure that an age verification policy is operated at the premises in relation to the sale or supply of alcohol.

As a minimum, the policy must require individuals who appear to be under the age of 18 years of age to produce appropriate identification before being served alcohol.

Identification will be appropriate if it contains: • The holder’s photograph.

• The holder’s date of birth.

• Either a holographic mark or ultraviolet feature.

them this year. Do I also need to renew my permit every 10 years?

A licensed premises gaming machine permit lasts indefinitely subject to payment of an annual fee unless: • The on-premises licence ceases to have effect.

• Thepermit holder no longer holds the on-premises licence.

• The permit is surrendered.

• The permit is cancelled by the licensing authority.

• The permit is forfeited by a court.

It is important to be aware that a club premises certificate which authorises the supply of alcohol for consumption off the premises is subject to the following statutory conditions: • The supply must be made when the premises are open for the supply of alcohol to members for consumption on the premises.

• Any alcohol supplied for consumption off the premises must be in a sealed container.

• Any supply of alcohol for consumption off the premises must be made to a member in person.

It is worth noting that a licensed premises gaming machine permit can be transferred to the new holder of the on-premises licence.

Examples of acceptable proof of age include photocard driving licences, passports, military identification cards or proof of age cards containing the PASS hologram.

This condition does not prevent schemes such as Challenge 21 or Challenge 25 from being implemented.

Gaming machine permits I have a licensed premises gaming machine permit which allows me to provide more than two gaming machines in my premises. I have read that clubs which hold machine permits may need to renew

40 CLUB MIRROR

Off-premise sales I manage a clubhouse which has the benefit of a club premises certificate. Am I allowed to supply alcohol for consumption off the premises?

Provided that a club premises certificate authorises the supply of alcohol for consumption on the premises it is also possible for the certificate to authorise the supply of alcohol for consumption off the premises.

It will therefore be a question of looking at the certificate to confirm precisely what activities are authorised.

If there is no authority to supply alcohol for consumption off the premises it is possible to apply for a variation of the certificate to include the activity.

CONTACT DETAILS Fraser Brown Solicitors 84 Friar Lane, Nottingham NG1 6ED e. dlucas@fraserbrown.com t. 0115 959 7139 mob. 07973 899398

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ASK THE EXPERTS – WEBSITES

Understanding link building Link building is a great way to increase traffic and spread the club word via interesting and engaging content. But just what’s involved? The folk at Larrytech explain.

T

he majority of site owners are unaware of how link building can affect their SEO due to not understanding how it works. It is important to know as much as you can about link building as it can reduce your credibility and rankings from search engines.

What is Link building?

Link building is a process of attaching links from external pages to your website. While link building is a confusing concept to understand, it is a notion all web owners must be able to understand. Here are the basics you need to know: Natural Editorial Links An editorial link is a link that is a consequence of a webpage having good content and marketing techniques, so these links are given naturally to companies to use on their webpage. The backlinks generated are as a result of credible and shareable con-

tent. In turn, this is what is regarded as a natural link.

Outreach Link Building Outreach link building requires a different approach with is considered less ‘natural’. Links are made by making connections to bloggers and much alike by emailing them, submitting sites to directories or paying for listings of any kind. In order to generate the backlink it needs to be addressed how the link will benefit both parties.

This approach towards link building is critical if you want your link building strategy to be successful and not be at risk of being penalised by search engines.

Non Editorial Links Non editorial links are the most dangerous links for any website to possess, despite the fact that they can have a positive impact on some sites. It is

easy enough for any website to create their own links through forum signatures, blog comments, guest book signings or user profiles and thousands of websites are participating in this way of linking external pages. However, this old school approach to link building is now renowned by Google Alogirtihim for being ineffective and bad for search rankings.

CONTACT DETAILS For more information on backlinks and help on improving your backlink strategy, contact Larrytech. The team offers a bespoke SEO approach which can be tailored to improve your link building. e. sales@larrytech.com t. 01892 888011 www.larrytech.com

CLUB MIRROR 41

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ASK THE EXPERTS – PERSONAL INJURY DAMAGES

Discount rate reduction for

Personal Injury Damage With the Lord Chancellor confirming her decision to reduce the discount rate reduction for Personal Injury Damages by 3.25 points to -0.75%, now is the time to review your current Limits of Indemnity in respect of both your Employers Liability and Public/Products Liability covers to ensure these are adequate, advises Club Insure.

What is the Personal Injury Discount Rate?

When assessing lump sum awards for personal injury claims, account is taken of the net rate of return (discount rate) the claimant might expect to receive from a reasonably prudent investment of lump sum compensation. The current rate of 2.5% was set in 2001 and reflects the gross redemption yields of Index-Linked Government Gilts.

What are the changes?

The Lord Chancellor has confirmed her decision to reduce the discount rate by 3.25 points to -0.75%.

The Lord Chancellor has previously conceded that any change could have ‘profound financial consequences’. The revised rate now applies as of 20 March 2017 and will apply retrospectively to all current claims, as well as new incidents.

Who is affected by the ruling?

The new discount rate ruling has significant implications for insurers in respect of the potential additional costs relating to personal injury claims relating to Motor and Casualty risks. Existing reserves on open claims will need to be increased to reflect these changes.

Impacts to Commercial Policyholders The reduction in the discount rate will particularly affect large personal injury claims settlements.

For example: A 30 year old female is disabled due to an accident and cannot work again. She has no educational qualifications and it is determined she would have earned £20,000 a year until retirement at 65. Rest of life care is determined to be £100,000 a year.

Under the current 2.5% discount rate the total sum award (consisting of Loss of Earnings and Cost of Care) would result in a lump sum award of £3,414,350. With the new discount rate of -0.75% this would increase to £8,480,400.

Indemnity limits on Liability policies The record level for a court award in the UK currently stands at £23,000,000 - this was made in 2012 and was based on the previous discount rate.

Bearing in mind the increases that the reduced rate will inevitably produce, we therefore feel that it

44 CLUB MIRROR

Lord Chancellor and Secretary of State for Justice Elizabeth Truss.

“

The Lord Chancellor conceded that any change could have ‘profound financial consequences’.

The revised rate now applies as of 20 March 2017 and will apply retrospectively to all current claims, as well as new incidents.

”

is prudent to reconsider the adequacy of the limits of cover carried under both your Employers and Public/Products liability policies.

Clearly the greatest impact will be to those commercial policyholders with higher potential for large injury claims, as these costs will be disproportionately affected by increases in large awards resulting from the Discount Rate reduction.

The way forward: You need to review your current Limits of Indemnity in respect of both your Employers Liability and Public/Products Liability covers, to ensure these are adequate.

We would recommend that any company now takes minimum limits of £20,000,000 for Employers Liability and £10,000,000 for Public/Products Liability.

However, these are only our recommendation for the minimum limits you require and companies with increased exposures should consider taking even higher limits. We will be happy to discuss this with you.

Please note that any decision not to increase your limits of indemnity to our recommended minimum limits could have serious implications for your business in the event of a loss and we will need to document that any such decision was taken directly against our own professional advice.

CONTACT DETAILS Club Insure covers all aspects of club insurance from start to finish, with Account Handlers and Claims Managers under one roof.

Victoria Romero-Trigo, Director Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA e. Victoria.romero-trigo@club-insure.co.uk t. 0844 488 9204 www.club-insure.co.uk

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CLUB ASSOCIATIONS

Associations, affiliations and organisations Club Mirror is in its 49th year of publication. Over the decades our teams have worked with many club associations and we know exactly how important they are to the continued success of Clubland.

This section highlights just some of our club-focused colleagues. Together we are a force to be reckoned with. We salute you all.

CONTENTS 47 Alliance of British Clubs 47 The Association of Conservative Clubs 48 The Association of London Clubs 48 The British Hospitality Association 49 Club & Institute Union 50 Club Managers Association of Europe 51 Coal Industry Social Welfare Organisation 51 England and Wales Cricket Board 52 Golf Club Managersâ&#x20AC;&#x2122; Association 52 National Union of Labour & Socialist Clubs 53 National Union of Liberal Clubs 53 Royal Air Forces Association 54 Sport & Recreation Alliance 54 Sport England 55 A-Z of club associations

C

lubs continue to play a unique part in the fabric of British society, providing a safe and convivial environment in which to socialise.

They are all about building memberships, building communities and building for the future.

Their importance at the heart of the community has been heightened yet again, as pub closures continue and displaced pub-goers seek out new venues to spend their leisure pound.

So now is the time to shout about clubs.

Together we can build the profile of clubs still further, and help drive even more people through club doors. Associations form an invaluable part in this, offering support and advice on everything from membership to legislation. The plethora of associations represented at the 2016 Club Awards exemplified how these associations continue to support their member clubs, and we encourage all clubs across the UK to tap into the resources and expertise on offer.

On the following pages we catch up with important club associations regarding what has

been happening in 2016 and what they think will happen in 2017.

CLUB MIRROR 45

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CLUB ASSOCIATIONS

Alliance of British Clubs

David Taylor, Secretary

CONTACT DETAILS David Taylor, Secretary Alliance of British Clubs t. 01484 654414 m. 07936 196746 e. info@abclubs.org.uk ww.abclubs.org.uk

By the time you read this many of you clubs out there will have submitted your books to your auditor. So, what did last year bring for clubs?

The next few months will reveal all, good or bad – but I think many may well be surprised at just how well clubs have fared.

I mentioned in my 2013 contribution to the Association Special edition in Club Mirror that one good reason for dusting off and getting out the Champagne glassware was the removal of the beer duty escalator, long campaigned for by Club Mirror and others. This, to the surprise of many, led to duty cuts in 2014 and 2015 followed by a duty freeze in 2016. But, as the saying goes, all good things come an end and, as I write this article the Chancellor has just announced that alcohol duty will rise with inflation meaning price increases for beer, cider, wine and spirits during 2017, which unfortunately will inevitably lead to the increased cost of a pint. Time to put the champagne glassware away again!

One area which is an opportunity for growth is the provision of real ales on the club bar. Real ale sales have soared year-on-year and, importantly, they seem to be enjoyed by women as well as men.

Yes, appropriate cellar space for storage and bar space for pumps can pose a problem and pump cleaning may be seen as a pain in the rear-end! But my advice for clubs is to talk to the brewers. The club may be very surprised at what help is available and sometimes at little or even no cost. Real ale is becoming a must-have, just as screening sport has become a club fixture.

Finally, don’t forget some good news for the club sector from last year’s Budget, where it was stated that from April 1 this year, small businesses (which includes clubs) occupying one property with a rateable value (RV) of £12,000 or less will no longer pay business rates. There will also be a sliding scale of relief for small businesses with 100% rates payable on premises with a RV of £15,000 and above. (Do check with your local council whether you have to claim relief or whether your club receives it automatically.)

Finally, I wish everyone all the very best for 2017, and hope that the many club organisations throughout the country serving all manner of tastes, all work together and continue their common not-for-profit aim for the benefit of their members, the club and society as a whole.

The Association of Conservative Clubs Philip Smith, ACC Chief Executive Lord Smith of Hindhead CBE

CONTACT DETAILS Lord Smith of Hindhead CBE, ACC Chief Executive and Chairman of CORCA Association of Conservative Clubs Ltd, 24 Old Queen Street, London, SW1H 9HP t. 020 7222 0843 f. 020 7222 1622 www.toryclubs.co.uk

The Association of Conservative Clubs (ACC) was formed in 1894 with the aim of widening the political involvement and engagement of people with the Conservative Party.

The ACC is the second largest club organisation in the UK. ACC affiliated clubs may operate under the names of Conservative, Unionist, Constitutional, Salisbury or Beaconsfield. The main assistance offered to ACC Clubs is free legal advice on all matters relating to the management and administration of clubs. This covers everything from Licensing and Gaming to Employment and Finance.

The ACC provides clubs with up to date information on new legislation and looks after the interests of clubs generally, lobbying Government on matters affecting clubs, and monitoring the activities of companies and businesses which trade within the club sector. We also negotiate national deals for various services and products which are advertised through our monthly magazine, and we

administer the ‘IA Ticket Scheme’ which permits members of ACC Clubs to access other ACC Clubs.

The ACC provides loans and financial assistance to clubs and a free Trusteeship service to Unincorporated Clubs. We currently have circa £9 million on loan to our Member Clubs and we also own a significant number of club properties, which are rented back to clubs at preferable rates.

The ACC is committed to helping all clubs thrive. We believe that clubs are an integral part of their local communities, as is evidenced by the large amount of fundraising activity which is undertaken by clubs of every description, and are at their best when they are actively involved with local groups, organisations and teams.

As part of our commitment to the National Club Movement the ACC takes an active role in CORCA (Committee of Registered Club Associations) and the All Party Parliamentary Clubs Group.

For a condensed A-Z of key club associations see page 55.

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CLUB ASSOCIATIONS

Association of London Clubs The Association of London Clubs (ALC) represents the interests of more than 54 Member Clubs. It’s membership brings together clubs of differing types and sizes.

The principal objectives of The Association of London Clubs are to provide a forum for the discussion of matters of common interest to Member Clubs. These range from changes in legislation and regulation to benchmarking, practical training and development of operational teams, business briefings and more.

Members include the three oldest Gentlemen’s

Clubs, White’s, (founded in 1693), Boodle’s, (founded in 1762) and Brooks’s (founded in 1764), along with the likes of The Royal Thames Yacht Club, the world’s oldest continuously operating yacht club (founded in 1775). Relative youngsters include The Flyfishers’ Club (1884), The Caledonian Club (1891), The Royal Automobile Club (1897), The Roehampton Club (1901), The Union Jack Club (1904) and The Victory Services Club (1907).

The Club Managers Association of Europe is affiliated to the ALC.

CONTACT DETAILS Association of London Clubs June Aitken, ALC Secretary C/O The Naval Club 38 Hill Street Mayfair, London W1J 5NS t: +44 (0) 207 493 7672 info@alclubs.london www.alclubs.london

British Hospitality Association The British Hospitality Association (BHA) aims to champion the UK hospitality and tourism industry as the best in the world and aims to deliver three clear aims: • To secure valuable new jobs.

• Growth for the industry.

• Provide competitive advantage for the country.

CONTACT DETAILS British Hospitality Association, Queens House, 55-56 Lincoln’s Inn Fields, London WC2A 3BH t. 0207 404 7744 e. bha@bha.org.uk www.bha.org.uk

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“We bring together hospitality and tourism businesses with government to secure valuable jobs for our people, growth and international competitive advantage for our industry, and we campaign on a breadth of issues to make it easier for our members to operate their businesses,” says the Association.

BHA provides expert advice and business services as well as providing a forum where members can exchange important information. Services include: • A comprehensive and Free Legal Advice helpline.

• Range of networking and opportunities.

• Online and social media promotion – opportunities to promote your business to a network of audiences at bha.org.uk.

• Regular BHA Monthly Bulletin with updates on all of the above and news on new regulations, legislation and government thinking that might affect your business.

The Association holds regular events along with the Hospitality and Tourism Summit.

Club & Institute Union

George Dawson CMD, President

At time of writing, the CIU has just welcomed delegates to the Union’s 154th Annual Meeting where members came together in Blackpool to ensure that CIU clubs maintain their strong and positive presence in communities up and down the land.

The action-packed weekend included the 26th Beer & Trades Exhibition, the Dransfields CIU National Quiz Final and the AGM itself.

Elsewhere, and the Union’s Education Training Pilot for our new Award in Club Management qualification has taken place during the last 12 months and is part of the Union’s overhauling of the Union’s education programme. This will be rolled out to CIU members nationwide.

Our Club Law and Club Finance Residential Schools remains popular with our club officials and the number of members sitting Club Management Diploma exams continues to be a good reflection of the time and investment clubs are putting into the professionalism of their operations.

Perhaps one of the most obvious parts of the CIU which we can never underestimate, is the loyalty and commitment of all of us to the Union and each other.

The Union’s own magazine is filled with those who are celebrating milestones in service of their clubs and branches. As a result, we’ve re-introduced Long Service Gold Medals and Bars.

Another notable success has been the popularity of our HR documents launched at the back end of 2015/early 2016. Such has been the demand for these

essential documents – Employment Handbooks, Contracts and Terms & Conditions for various roles – we’re updating them for a third set of reprints.

Head Office also has a dedicated Rules Department which deals with all matters relating to rules on behalf of clubs, branches and the Union.

It will prepare all rule changes for the approval of club members, the registration with the Financial Conduct Authority (FCA) and the printing through the Union’s printer. All this work is carried out by the department free of charge.

We have also recently produced a generic Rules Book for unaffiliated clubs and hope that this will help any such clubs who do not currently belong to our Union or other club associations.

Being part of the CIU also enables clubs to get involved with our thriving sports and games competitions at both a national and branch level and many professional darts, snooker and pool players have honed their skills in the games rooms of our clubs.

There are also many events throughout the year which members of CIU clubs can attend – including specially negotiated race day tickets through our Racing Club – and each November we stage the annual CIU Charity Raceday at Wetherby Racecourse in Yorkshire, with around 1,700 members from right across the country enjoying a great day out.

You can rest assured that the Union’s leadership team will continue to find ways to seek out new services that will be of benefit to all member clubs.

CONTACT DETAILS CIU (Working Mens Club and Institute Union) 253 - 254 Upper Street, London N1 1RY t. 020 7226 0221 e.info@wmciu.org.uk www.wmciu.org

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Club Managers Association of Europe Looking back at 2016 and I think it will always be remembered for Trump’s US Election victory, the Brexit vote and the wonderful spectacle of the Rio Olympic Games. Despite the turbulent political world the sporting world never ceases to amaze – Leicester City winning the English Football Premiership title as 5000-1 outsiders, Usain Bolt achieving the treble gold medal haul and the UK’s huge success in the Olympics – from golf to tennis, rowing and everything in between.

All of these achievements had one common denominator – a club. These great athletes are all members of clubs and have had their talent identified and nurtured through being part of a club. I’m quite sure that 2017 will throw up some more amazing sporting achievements and that clubs will continue to develop the next batch of sporting champions as well as staffing champions to ensure our clubs are all successful. That’s what CMAE’s MDP education pathway is designed to do.

CMAE is also very proud to have hosted one of the most successful BMI International Conferences to date last October in London. Our American club manager colleagues have given us rave reviews and

Mark Newey CCM, President

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On to 2017, and we’re proud to be celebrating the 50th delivery of a Management Development Programme (MDP). It’s fantastic to have reached such a milestone so quickly since the inaugural MDP in October 2011. Behind this achievement are the hardworking Board Members, Educators and Volunteers, and of course our Corporate and Alliance Partners, all of whom believe in our mission to deliver the best education and professional standards across all European Clubs. We set the benchmark in European Executive Education and will continue in our mission to raise our standards still further.

We continue to work with our publishing partners Alchemy (owners of Club Mirror et al) and are very proud to have Clubhouse Europe magazine as a mouthpiece for all our endeavours. We will be working with Alchemy on a number of new ventures – including an Awards launch – and will make further announcements once the details have been nailed down.

On a global scale, we continue to attend the Annual World Conference on Club Management which this year held over over 90 education sessions enjoyed by 2,000 delegates. I'm also delighted to announce that our 9th European Conference will take place in Marbella on 26-28 November this year.

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Club Managers Association of Europe, Office 8, Rural Innovation Centre, Unit 169 - Avenue H, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2LG For magazine enquries contact info@alchemycontractpublishing.com t. 01753 272022 For membership enquiries contact t. 0247 669 2359 e. debbie.goddard@ cmaeurope.plus.com www.cmaeurope.org

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Coal Industry Social Welfare Organisation CONTACT DETAILS (Scotland) e. ian.mcalpine@ciswo.org.uk t. 01506635550 (North East) e. vincent.clements@ciswo.org.uk t. 01914777242 (Yorkshire) e. ian.lally@ciswo.org.uk t. 01977703384 (East Midlands) e. donald.brooks@ciswo.org.uk t. 01623625767 (Western) e. david.thomas@ciswo.org.uk t. 01782744996 (Wales) e. andrew.morse@ciswo.org.uk t. 01443485233 CISWO HQ The Old Rectory, Rectory Drive, Whiston, Rotherham, South Yorks S60 4JG. t. 01709728115 www.ciswo.org.uk

CISWO delivers community and personal welfare services within coal mining and former coal mining communities throughout Great Britain.

First established as a limited company prior to the Miners’ Welfare Act 1952, it became a National Charity (Registration No. 1015581) in 1995.

CISWO is also a Scottish Charity registered with the Office of the Scottish Charity Regulator (No. SC039529). In 2001, changes to charity law meant that all the sport and recreational facilities had to be made available to the public at large and to the whole community in which they were located. As a result, and in partnership with the Charity Commission, CISWO worked hard to ensure that people from any walk of life could join their local Miners’ Welfare Scheme and take part in all its activities.

Miners’ Welfare Schemes (there are still over 300 today) were created as focal points of community life. Now Registered Charities in their own right, these organisations continue to work extensively with CISWO, volunteers, local partnerships, local authorities and a host of external agencies to pro-

vide facilities and services to their communities.

CISWO’s objectives are: “The promotion of health, the relief of poverty and hardship and the advancement of education and any other charitable purposes for the benefit of coal miners, former employees of the industry, their relatives, dependents and the communities in which they live.” To enable this CISWO employs a Social Work service within coalfield communities.

These teams have specialist expertise in working with disabilities and the challenges facing older people, and can also provide support to, for example, community social events and widows’ groups, as well as regularly attending events in former coal mining communities.

Importantly, they also administer applications to various schemes of benefit (including a number of Convalescent Homes) who make funds available to support people in hardship. They can also work in partnership with other organisations to solve problems on behalf of beneficiaries.

Services are free of charge and often involve personal, confidential home visits.

England and Wales Cricket Board

CONTACT DETAILS The England and Wales Cricket Board, Lord’s Cricket Ground, London, NW8 8QZ t. 020 7431200 e. help@ecb.co.uk www.ecb.co.uk

The England and Wales Cricket Board (ECB) was established in 1997 as the national governing body for all cricket in England and Wales. This followed two years of research into how cricket in England and Wales could be better organised to attract more players, raise standards and promote cricket as a spectator sport.

Its eventual formation was the culmination of a drive towards creating a single body responsible for management and development of every form of cricket, from playground to the Test arena.

The ECB took over the responsibilities carried out for some 30 years by the Test and County Cricket Board, the National Cricket Association and the Cricket Council, all of which ceased to exist. In April 1998 the Women’s Cricket Association was also integrated into the organisation.

Its role now encompasses working with clubs, schools, juniors and youth, disabilities cricket, representative, first class and international cricket.

One of its most recent initiatives is All Stars Cricket aimed at providing children aged five to eight with a great first experience in cricket. The programme is delivered across England and Wales at over 1,500 accredited All Stars Cricket centres.

The eight week programme includes: • Eight one-hour sessions, held over eight weeks.

• Emphasis on fun and being active.

• Focus on developing your child's movement skills.

• Great first introduction to cricket.

• Safe and fully accredited.

• Mums and dads are encouraged to take part too.

• Opportunities to meet England Cricket superstars.

• Each registered child will receive a pack of cricket goodies including a cricket bat, ball, backpack, water bottle, personalised shirt and cap.

The ECB Cricket Activators Course also aims to encourage young people to get more involved with cricket by becoming cricket volunteers.

The course provides the skills and knowledge needed to volunteer in a wide variety of roles in clubs, community and education.

Enrolees can either complete an e:Learning module or attend a course in their local area.

In addition, to help equip clubs and their young volunteers with the skills and ideas to create a perfect T20 environment for home fixtures, a specific U19 T20 activator course has been implemented.

This online e-learning course is a certified ECB qualification. The content of the course will inspire and assist your club to create the perfect atmosphere for players and supporters for the season ahead.

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CLUB ASSOCIATIONS

Golf Club Managers Association Bob Williams, Chief Executive

CONTACT DETAILS Bob Williams, Chief Executive Golf Club Managers Association (GCMA) Bristol & Clifton Golf Club, Beggar Bush Lane, Failand, Bristol, BS8 3TH t. 01275 391153 e. hq@gcma.org.uk www.gcma.org.uk

Last year was a year of achievements for the GCMA, with the launch of the Diploma in Golf Club Management and reaching the milestone of 25 years running our Introduction to Golf Club Management training course. We began this year with the launch of the new official members’ magazine.

In August, the GCMA, PGA and BIGGA announced an exciting collaboration for the new Diploma in Golf Club Management qualification.

For over two years, we had been planning to take a fundamental shift in our long-term approach to professionalise the role of the golf club manager through recognised educational pathways. What evolved was a new ASQ Level 5 Diploma in Golf Club Management.

With an emphasis on flexible learning, the Diploma covers all the core skills required to manage a golf club and notably, is an externally Quality Assured qualification regulated by Ofqual (Office of Qualifications and Examinations Regulation) whose role is to maintain standards and confidence in qualifications.

Two months after the announcement the first candidates were enrolled from a variety of backgrounds including golf operations managers, serving managers and club professionals. Since October, we have commenced two more initial induction days with the most recent in March, and

with interest continually circulating we hope 2017 will be a popular year for the Diploma.

We were pleased to continue exceeding our main objective of education at the GCMA by celebrating 25 years of running our Introduction to Golf Club Management training course. It may be a cliché to say it, but the time has truly flown by with at least 1200 delegates attending the week-long residential training course. It was definitely a great way to celebrate the end of a landmark year for the GCMA’s education pathways.

As well as our achievements across education, we launched the official journal of the Golf Club Managers Association with new media partners Sports Publications. By regaining full editorial and commercial control, The Golf Club Manager will reflect a significant shift in emphasis with content directly relevant to our members as golf club managers.

We will also be launching our GCMA Recruitment service to provide career opportunities for our members. This service will be unique in providing personal one-to-one assistance based on extensive industry experience, in helping golf clubs compose and write job adverts. Managers will be able to identify vacancies that are most suited to them. This year is already proving to be another busy one, with plans in motion for our biggest and most impressive Conference yet at Mercedes-Benz World in November.

National Union of Labour and Socialist Clubs Bob Bates, General Secretary

CONTACT DETAILS Bob Bates, General Secretary The National Union of Labour and Socialist Clubs 38, Percival Way, St Helens, WA10 4GX t: 01744 758746 e. Bates.R4@outlook.com

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May I first start by congratulating all at Club Mirror for the effort being put into making clubs feel like they are achieving something by running a successful and friendly social club.

The Club Awards and the introduction of the Hospitality Social Media Awards means that people like myself have been able to meet other club officials and suppliers attending these functions and discuss various items regarding club business which have helped the officials of our organisations who are running clubs.

Due to the discussions with other clubs and my attendance at CORCA and the All Party Parliamentary Group of Non Profit Making Members Clubs, the good and the bad things are being discussed by persons representing clubs from across the board. What we need now is for all club officials to speak to their MPs to encourage them to attend these meetings and become aware of the work and the service we are giving to

the UK’s social society.

A colleague recently stated that clubs are not like they used to be in the sixties. As I keep telling our members (and as one who was involved in the late sixties) they’re never going to be, but we are getting better in accepting change and with the advice on offer for our clubs, working together will help the survival rate even further. Our clubs are improving in the number of bums on seats and we’re pulling back some of those people we lost to the pubs just so that they could drink all night.

At the time of this item being written we are waiting for the publication of the Licensing Act Review and can only hope that something can be done to slow down the procedure where any shop can be given a licence to sell alcohol products to anyone who walks in off the street.

[Editor’s note: See page 13 in this issue for the latest update from the Lord’s Select Committee.]

National Union of Liberal Clubs Bernard Simpson, Secretary

CONTACT DETAILS Bernard Simpson, Secretary National Union of Liberal Clubs 74 Printon Avenue, Blackley, Manchester, M9 8GF t. 07946 482340 e. emailnulc@gmail.com www.nulc.org.uk

I would like to start this year’s report by wishing you all a very happy 2017.

We continue to see clubs having to control costs as we move along in 2017. Clubs are faced with some difficult decisions with regards to the costing of the implementation of the living wage and ever increasing fuel costs. Some clubs have taken the decision to add the increase to the membership fee while others are looking to increase the cost of their liquid sales. Others are reducing bar staff and possibly opening hours.

We are pleased, however, to have seen a slowdown in the closure of clubs within the organisa-

tion due to a much stronger management and tighter control of expenditure within the clubs.

Clubs continue to diversify in what they offer members such as food and making use of rooms by other bodies when the clubhouse is normally closed.

We have now completed the update of our website to make it more user friendly for our member clubs. It will still contain the Health and Safety regulations, Food Hygiene and training information for clubs to use.

Finally, I would like to thank Sean and his team at Club Mirror for all the support that they have offered to the Club sector throughout the years.

Royal Air Forces Association CONTACT DETAILS Molly Henson, Membership Support Officer, The Royal Air Forces Association, 117 Loughborough Road, Leicester LE4 5ND t. 0116 2665224 www.rafa.org.uk

The Royal Air Forces Association (RAFA) is a membership organisation and registered charity.

It has 400 branches and over 65,000 members including serving RAF personnel, veterans and non-service individuals.

Whether it’s an injured airman fighting to get back on his feet, a young child missing their parent away on overseas operations, or veterans needing a shoulder to lean on, the association helps all generations of RAF Service personnel.

This group, their families, dependants under 18

years old and dependants with a disability over 18 years old are all eligible for assistance from the RAF Association.

A UK-wide caseworker network of over 540 volunteer Honorary Welfare Officers undertakes over 102,200 welfare contacts annually. The Association distributes more than £1.78m in welfare grants to serving and ex-serving personnel. RAFA provides sheltered and supported housing and provides much needed respite care breaks for around 2,000 people.

The Royal Naval Association The Royal Naval Association (RNA) has over 20,000 members across 370 branches in the UK and overseas. Regular social events, fundraising, advising on welfare and employment matters, ‘or just providing an arm around the shoulder’ are all part of the Association’s work.

CONTACT DETAILS RNA HQ, Room 209, Semaphore Tower, PP70, HM Naval Base, Portsmouth PO1 3LT t.023 9272 3747 e.admin@royalnavalassoc.com

The RNA’s core values include: • Unity – ‘Shared backgrounds and equality in rank.’

• Loyalty – ‘To each other and our dependants…

Our loyalty is to all our shipmates, our local communities, the personnel and dependants of the

Naval Service, along with other charities or organisations with naval connections’.

• Patriotism – ‘We are proud to serve and proud to represent our country and the Naval Service. Our pride in serving our country never leaves us. Nor do we forget those who have fallen for our country or who fight now. We are deeply honoured to represent them on both a national and international level’.

• Comradeship – ‘Friends in fun, fellowship and need’.

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CLUB ASSOCIATIONS

Sport & Recreation Alliance

CONTACT DETAILS Sport and Recreation Alliance Burwood House, 14 Caxton Street, London SW1H 0QT t. 020 7976 3900 e. info@sportandrecreation.org.uk www.sportandrecreation.org.uk

The Sport and Recreation Alliance believes that the power of sport and recreation can change lives and bring communities together.

Together with our members and in partnership with the wider sector, we make the most of opportunities to tackle the areas that provide a challenge.

We provide advice, support and guidance to our members, who represent traditional governing bodies of games and sports, county sports partnerships, outdoor recreation, water pursuits, and movement and dance exercise and the wider sector.

As the voice of the sector, we work with the Government, policy makers and the media to make sure grassroots sport and recreation grows and thrives. Having an active nation is important as it delivers huge benefits to society and the millions of participants, volunteers, staff and spectators.

Shortly before going to press the Sport & Recreation Alliance published its new strategy

outlining its ambition to create a vibrant sport and recreation sector. The strategy, The Heart of an Active Nation, runs through to 2021 and is heavily focused on grassroots sport.

The strategy is built on eight principles and will focus on working to demonstrate the economic and social value of sport and recreation, improving access to sport and recreation for young people, as well as providing a greater focus on the role of volunteering in the sector.

Emma Boggis, Chief Executive of the Sport and Recreation Alliance said: “The sport and recreation sector has to be able to respond to the changes taking place in the world today, seek out new opportunities, forge new relationships and partnerships, and to challenge and be prepared to be challenged.

“Our role as the voice of the sector is to help our members and the wider sector do this and we hope our new strategy will inform, encourage and inspire everyone to come together to deliver our vision of an active nation through sport and recreation.”

Sport England

CONTACT DETAILS Sport England 1st Floor, 21 Bloomsbury Street, London WC1B 3HF t. 0207 273 1551 t. (Funding enquiries) 03458 508508 e.info@sportengland.org www.sportengland.org

Sport England promotes a planned approach to the provision of facilities and opportunities to participate in sport, adding value to the work of others and helping to deliver sustainable development goals through: • Recognising and taking full advantage of the unique role of sport and active recreation in contributing to a wide array of policy and community aspirations, including leisure, health, and education.

• Using sport and recreation as a fundamental part of the planning and delivery of sustainable communities.

• The development of partnership working using sport and active recreation as a common interest.

Sport England’s seven investment programmes 2016-2021 are: • Tackling inactivity – to help the 28 per cent of people in England who don’t do any sport or physical activity.

• Children and young people – to work with chil-

•

•

•

•

•

dren from the age of 5 to increase children’s basic competence and enjoyment.

Volunteering – focusing on the motivations and needs of the volunteers so that volunteering in sport attracts more people from a wider range of backgrounds.

Taking sport and activity into the mass market – focusing on the sports and activities that have mass appeal and can get large numbers of people active.

Supporting sport’s core markets (including talented athletes) – supporting those who already have a strong affinity for sport in a more efficient and sustainable way.

Local delivery – exploring new ways of working locally by investing in up to 10 specific areas to pilot new, more joined up approaches to getting people active.

Creating welcoming sports facilities – with a new Community Asset Fund, and continuing its successful Strategic Facilities Fund, prioritising multi-sport facilities and, wherever possible, colocating them with other local services.

For a condensed A-Z of key club associations see page 55.

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CLUB ASSOCIATIONS

A-Z of club associations Alliance of British Clubs See page 47 for Secretary David Taylor’s review of 2016 and preview of 2017.

Alliance of British Clubs t. 01484 654414 m. 07936 196746 e. info@abclubs.org.uk www.abclubs.org.uk ___________________________________________ Associated Church Clubs Associated Church Clubs Limited was first incorporated in England & Wales in 1992, ultimately overseen by the Liverpool Roman Catholic Archdiocesan.

Associated Church Clubs, Archdiocese Of Liverpool, The Centre For Evangelisation, Croxteth Drive, Sefton Park, Liverpool, Merseyside L17 1AA ___________________________________________ Association of Independent Clubs The Association of Independent Clubs is an independent organisation set up by people who run social and sports clubs. It has a membership of 50+ clubs.

Association of Independent Clubs 24 Robingoodfellows Lane, March, Cambridgeshire PE15 8JA t.01354 654287 e.terrystevensaic@aol.com www.aicuk.club ___________________________________________ Association of Conservative Clubs Turn to page 47 for more thoughts and plans from Chief Executive Philip Smith, Lord Smith of Hindhead CBE. Association of Conservative Clubs Ltd 24 Old Queen Street, London SW1H 9HP t. 020 7222 0843 f. 020 7222 1622 www.toryclubs.co.uk ___________________________________________ British Holiday & Home Parks Association The British Holiday & Home Parks Association (BH&HPA) is the only UK organisation founded with the exclusive objective of representing and serving those who own or manage holiday, residential, tenting and touring parks.

BH&HPA, 6 Pullman Court, Great Western Road, Gloucester GL1 3ND. t.01452 526911, e.enquiries@bhhpa.org.uk www.bhhpa.org.uk

British Hospitality Association The BHA aims to champion the UK hospitality and tourism industry as the best in the world. This will be achieved by bringing together hospitality and tourism businesses with Government to deliver three clear aims: 1. To secure valuable new jobs 2. Growth for the industry 3. Competitive advantage for the country British Hospitality Association, Queens House, 55-56 Lincoln’s Inn Fields, London WC2A 3BH t. 0207 404 7744 e. bha@bha.org.uk www.bha.org.uk ____________________________________________ British Institute of Innkeeping The BII was established over 30 years ago to provide support for people working in the licensed hospitality industry.

BII and BIIAB, Infor House, 1 Lakeside Road, Farnborough, GU14 6XP t. 01276 684449 www.bii.org www.biiab.org ____________________________________________ Chartered Institute for the Management of Sport and Physical Activity The Chartered Institute for the Management of Sport and Physical Activity (CISMPA) launched in 2011. CIMSPA is a professional development body for the UK’s sport and physical activity sector.It was awarded chartered status by the Privy Council; this came into effect at the start of January 2012. CIMSPA provides leadership, support and empowerment for professionals working in sport and physical activity and a single unified voice for the sector. It holds two long term strategic priorities: 1. To provide opportunities for young leaders to develop and succeed 2. To provide leadership on the development and management of career pathways CIMSPA, SportPark, Loughborough University, 3 Oakwood Drive, Loughborough, Leicestershire, LE11 3QF t. 01509 226474 e. info@cimspa.co.uk www.cimspa.co.uk

Club & Institute Union See page 49 for analysis of the past year and challenges ahead from CIU President George Dawson CMD. CIU (Working Mens Club and Institute Union) 253 - 254 Upper Street, London N1 1RY t. 0207 2260221 e.info@wmciu.org.uk www.wmciu.org.uk ____________________________________________ Club Managers Association of Europe Turn to page 50 for details of the Association’s plans for 2017.

Office 8, Rural Innovation Centre, Unit 169 - Avenue H, Stoneleigh Park, Kenilworth, Warwickshire CV8 2LG t.0247 669 2359 e. debbie.goddard@cmaeurope.plus.com www.cmaeurope.org ____________________________________________ Coal Industry Social Welfare Organisation See page 51 for more details.

Coal Industry Social Welfare Organisation, HQ (Whiston), The Old Rectory, Rectory Drive, Whiston, Rotherham, South Yorkshir S60 4JG t. 01709 728115 f. 01709 839164 www.ciswo.org ____________________________________________ National Association of Recreational Clubs Originally the British Rail Social Clubs (BRSA), the National Association of Recreational Clubs became an autonomous Association in 1990. It is divided into five Regional Organisations, historically based on the old British Rail regions. Whilst the majority of member clubs are those formed by British Rail prior to 1990 it now encompasses clubs from all sectors of transport and sports, says the association.

National Association of Recreational Clubs 2 Romsey Road, Eastleigh, Hampshire SO50 9FE t. 02380 322686 e. narcsrmb@aol.com ____________________________________________ National Union of Labour and Socialist Clubs Turn to page 52 where General Secretary Bob Bates discusses the Union’s plans for 2016.

The National Union of Labour and Socialist Clubs, 38, Percival Way, St Helens, WA10 4GX t: 01744 758746 e. Bates.R4@outlook.com

CLUB MIRROR 55

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CLUB ASSOCIATIONS National Union of Liberal Clubs Turn to page 53 where Secretary Bernard Simpson examines the issues facing clubs in 2016.

NULC, 74 Printon Avenue, Blackley, Manchester M9 8GF t. 07946 482340 e. emailnulc@gmail.com www.nulc.org.uk ____________________________________________ Northern Ireland Federation of Clubs The association is on the board of the Confederation of Registered Clubs Association (CORCA) and maintains an awareness of issues affecting private member clubs nationally.

The Federation acts as a lobbying body in all matters related to legislation and regulations pertaining to clubs in Northern Ireland. It has seen its profile increase in recent years due to its endeavours to have the harsh legislation placed on the club sector reduced, to create a more level playing field.

An Executive Committee is headed by John Davidson, Chairman, Bob McGlone, Secretary, David Larmour, Treasurer and Harry Beckinsale, Public Relations Officer.

N.I. Federation of Clubs, c/o Unit B7, Portview Trade Centre, 310 Newtownards Road, Belfast BT4 1HE t.0289 0459864 e.info@nifederationofclubs.com www.nifederationofclubs.com ____________________________________________ Royal Air Forces Association The Royal Air Forces Association is a membership organisation and registered charity. It has over 65,000 members including serving RAF personnel, veterans and non-service individuals.

Whether it’s an injured airman fighting to get back on his feet, a young child missing their parent away on overseas operations, or a World War II veteran needing a shoulder to lean on, the association helps all generations of RAF Service personnel and their families. It is estimated that there are around 2.4 million ex-service people, some 33,000 currently in uniform and an increasing number of reserve forces. This group, their families, dependants under 18 years old and dependants with a disability over 18 years old are all eligible for assistance from the RAF Association.

Over 102,200 calls and visits were carried out the network of volunteer welfare officers last year.

The Royal Air Forces Association, 117 Loughborough Road, Leicester LE4 5ND t. 0116 2665224 www.rafa.org.uk ____________________________________________ Royal British Legion The Royal British Legion provides practical, emotional and financial support to all members of the British Armed Forces past and present, and their

56 CLUB MIRROR

families. It actively campaigns to improve their lives and safeguard the Military Covenant between the nation and its Armed Forces. It organises the Poppy Appeal, and is recognised as the nation's custodian of Remembrance. It's mission is to provide welfare, comradeship, representation and Remembrance for the Armed Forces Community.

The Royal British Legion, 199 Borough High Street, London SE1 1AA t.0808 802 8080 info@britishlegion.org.uk www.britishlegion.org.uk ____________________________________________ Royal Naval Association The Royal Naval Association (RNA) has branches throughout the UK and overseas. Regular social events, fundraising, advising on welfare and employment matters, ‘or just providing an arm around the shoulder’ are all part of the Association’s work.

The RNA’s core values include: • Unity – ‘Shared backgrounds and equality in rank.’

• Loyalty – ‘To each other and our dependants…

Our loyalty is to all our shipmates, our local communities, the personnel and dependants of the Naval Service, along with other charities or organisations with naval connections’.

• Patriotism – ‘We are proud to serve and proud to represent our country and the Naval Service. Our pride in serving our country never leaves us. Nor do we forget those who have fallen for our country or who fight now. We are deeply honoured to represent them on both a national and international level’.

• Comradeship – ‘Friends in fun, fellowship and need’.

RNA HQ, Room 209, Semaphore Tower, PP70, HM Naval Base, Portsmouth, PO1 3LT t.023 9272 3747 e.admin@royalnavalassoc.com www.royalnavalassoc.com ____________________________________________ Sport and Recreation Alliance Turn to page 54 for more details.

Sport and Recreation Alliance, Burwood House, 14 Caxton Street, London, SW1H 0QT t. 020 7976 3900 e. info@sportandrecreation.org.uk www.sportandrecreation.org.uk ____________________________________________

SPORT ASSOCIATIONS – LISTED BY SPORT BOWLS Bowls England Bowls England is the National Governing Body for

the sport of Flat Green Lawn Bowls in England formed in January 2008 following a unification of the English Bowling Association (EBA) and English Women’s Bowling Association (EWBA).

Bowls England’s responsibility is to implement future policies and to promote the true value of the sport to all external agencies. It liaises with volunteer support agencies ‘to ensure that information on new legislation is available to Bowls England Members’ and encourages feedback from its members.

It produces newsletters, issues news releases and holds an Annual Conference.

Bowls England, Riverside House, Milverton Hill, Royal Leamington Spa, Warwickshire CV32 5HZ t. 01926 334609 www.bowlsengland.com ____________________________________________ English Indoor Bowling Association The English Indoor Bowling Association (EIBA) works with affiliated clubs, county associations and bodies who are established for the promotion of the sport of Indoor Bowls. It also works with local authorities, secondary Schools and further education colleges among others.

EIBA objectives include growing participation across the adult population in local communities, growing female participation, growing participation in the 14-25 age range, recruiting and retaining the 50+ and 70+ age groups and growing participation by people with disabilities.

English Indoor Bowling Association, David Cornwell House, Bowling Green, Melton Mowbray, Leicestershire LE13 0FA t. 01664 481900 enquiries@eiba.co.uk www.eiba.co.uk ____________________________________________ CRICKET England and Wales Cricket Board The England and Wales Cricket Board (ECB) was established in 1997 as the national governing body for all cricket in England and Wales. This followed two years of research into how cricket in England and Wales could be better organised to attract more players, raise standards and promote cricket as a spectator sport.

Its eventual formation was the culmination of a drive towards creating a single body responsible for the management and development of every form of cricket, from playground to the Test arena.

The ECB took over the responsibilities carried out for some 30 years by the Test and County Cricket Board, the National Cricket Association and the Cricket Council, all of which ceased to exist. In April 1998 the Women’s Cricket Association was also integrated into the organisation.

Its role now encompasses working with clubs, schools, juniors and youth, disabilities cricket,

representative, first class and international cricket.

The England and Wales Cricket Board, Lord’s Cricket Ground, London, NW8 8QZ t.0207 431200 e.help@ecb.co.uk www.ecb.co.uk ____________________________________________ DARTS British Darts Organisation The British Darts Organisation (BDO) is recognised as the world’s leading darts organisation and was founded in 1973.

It is the governing body for darts in the UK, regulating, organising, promoting, staging, administrating and fostering darts nationally, internationally and worldwide. It comprises 66 member counties in the UK and has 69 associate countries worldwide. Each BDO county stages its own domestic events and has a Super-League for men and women. Some have their own youth sections. The BDO is administered by a board of directors, democratically elected annually at its AGM. Funding is by subscription from its member counties as well as sponsors.

The British Darts Organisation, Unit 4, Glan-y-llyn Industrial Estate, Taffs Well, Cardiff, CF15 7JD t. 02920 811815 e.info@bdodarts.com www.bdodarts.com _____________________________________________ FOOTBALL Football Association The Football Association (FA) launched a new strategic plan in August 2016 which culminates in 2020 when Wembley Stadium hosts the semi-finals and final of UEFA EURO 2020.

The strategy was designed to have short and longterm goals in order to support and grow the grassroots game while continuing to strive for success at the elite level with its 24 England teams.

By 2020, The FA expects to achieve: • England teams – England men’s and women’s senior teams ready to win in 2022 and 2023.

• Education – A world-leading education programme for a diverse football workforce.

• Female football – A doubling of the player base and fan following of female football.

• Participation – Flexible, inclusive and accessible playing opportunities for everyone.

• Digital engagement – Direct engagement with every fan, player and participant.

• Regulation & administration – Trusted regulation, efficient administration and world class competitions • Venues – Wembley Stadium and St. George’s Park as world leading inspirational venues.

The Football Association, Wembley Stadium, PO Box 1966, London, SW1P 9EQ t. 0844 9808200 e. info@thefa.com www.thefa.com

FOOTBALL (AMERICAN) British American Football Association The British American Football Association (BAFA) is the National Governing Body for the sport of American football in Great Britain. It is a member of the International Federation of American Football (IFAF).

BAFA is responsible for all regulatory, competition, performance and development aspects of the game and provides extensive information and support for existing sports and social clubs on how to set up teams, BAFA’s activities include: • The organisation and promotion of all amateur domestic national competitions across both contact and non contact versions of the game.

• The organisation and promotion of the national teams in international competition.

• The promotion of the game to people of all ages, backgrounds and abilities and the provision of opportunities for their engagement and development.

• The regulation of the game on and off the field of play through oversight of its rules.

• The representation of the British game to national and international partners, be they sporting organisations, federations or commercial interests.

British American Football, c/o Harris Young & Beattie, 1 Franchise Street, Kidderminster, Worcestershire, DY11 6RE e. human.resources@britishamericanfootball.org www.britishamericanfootball.org ____________________________________________ GOLF England Golf England Golf is the governing body for amateur golf in England. England Golf works to help England achieve its vision of becoming ‘The Leading Golf Nation in the World by 2020’, from grass roots right through to elite level. It aims to inspire lifelong involvement in golf, and aims to be ‘at the heart of a network of partners, empowering and supporting a thriving community of golf facilities and golfers’.

For competitive golfers, England Golf provides championships for all ages and abilities, both in individual and team events, and identifies and develops the country’s most talented golfers through their amateur careers.

It is a member of The England Golf Partnership (EGP) together with the PGA and supported by the Golf Foundation and Sport England. It is a nonprofit organisation run for the benefit of the game and its players.

Funding – The majority of England Golf funding comes from affiliation fees paid by golfers which funds the core activities of the organisation.

Members of each affiliated club pay an annual subscription to their County Union (men) or County Association (women) and to England Golf.

The National Golf Centre, Woodhall Spa,

Lincolnshire, LN10 6PU t. 44 [0] 1526 354500 f. 44 [0] 1526 354020 e. info@englandgolf.org www.englandgolf.org ____________________________________________ Golf Club Managers’ Association See page 52 for more details.

Golf Club Managers’ Association (GCMA), Bristol & Clifton Golf Club, Beggar Bush Lane, Failand, Bristol, BS8 3TH t. 01275 391153 e. hq@gcma.org.uk www.gcma.org.uk ____________________________________________ Golf Union of Wales In January 2007 the Welsh Ladies Golf Union and Welsh Golfing Union, each with well over 100 years of history, merged to become the Golf Union of Wales (GUW). It is committed to golf becoming a sport for all, and for life, and to make golf a headline sport in Wales and an integral part of community life.

GUW’s mission and core objectives are: to work with clubs, partners, coaches and volunteers to grow the game, improve the quality of experience for all players and the workforce and to develop Wales’s best talent into world class players.

GUW, Catsash, Newport NP18 1JQ t.01633 436040 e.office@golfunionwales.org www.golfunionwales.org ____________________________________________ Scottish Golf Union Scottish Golf is now the unified governing body for golf in Scotland following 2015’s amalgamation of the Scottish Golf Union (SGU) and Scottish Ladies’ Golfing Association (SLGA) into a single governing body.

Scottish golf aims to ‘maintain Scotland’s position at the forefront of golf’, to lead Scottish golf clubs, to develop champions and provide the opportunity for everyone in Scotland to play golf for life. It represents 607 golf clubs across the country, representing a total membership of over 220,000 golf club members.

Based at the Home of Golf in St Andrews, Scottish Golf’s responsibilities range from staging national amateur championships and managing Scotland’s national teams to providing support services to member clubs and lobbying government to protect the interests of the game.

Scottish Golf, The Dukes, St Andrews, Fife, KY16 8NX t. 01334 466477 e. info@scottishgolf.org www.scottishgolf.org

CLUB MIRROR 57

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CLUB ASSOCIATIONS RUGBY Rugby Football Union The Rugby Football Union (RFU) is the national governing body for grassroots and elite rugby in England.

Its members include 2,000 autonomous rugby clubs grouped within 35 Constituent Bodies comprised of counties, the three armed forces, Oxford and Cambridge Universities, England Schools Rugby Football Union and England Students.

These bodies are supported by 50 Rugby Development Officers, six Area Managers and 120 Community Rugby Coaches across the country who provide some 30,000 coaching sessions a year for young people.

The RFU employs approximately 500 paid staff and helps to train and support more than 60,000 volunteers whose many roles include supporting the volunteer workforce and working with clubs.

Rugby Football Union, Rugby House, Twickenham Stadium, 200 Whitton Road, Twickenham, Middlesex TW2 7BA t. 0871 222 2120 e. enquiries@therfu.com www.englandrugby.com ____________________________________________

Rugby Football League The Rugby Football League (RFL) is the national governing body for Rugby League in the UK. It is committed to developing and growing Rugby League at all levels.

The RFL administers the England Rugby League team, the Ladbrokes Challenge Cup, Betfred Super League and the Kingstone Press Rugby League Championship and League 1 and also supports and administers the grassroots game.

The team, based in Salford, Leeds and London is focused on excellence in coaching and development and helping more players start, stay and succeed in the nation’s most exciting summer sport.

The RFL works in partnership with leagues, clubs and Rugby League Foundations to offer new ways to play, from Play Touch Rugby League to Wheelchair RL. Together, the sport is working hard to inspire and develop the next generation of young players and fans.

Rugby Football League Red Hall, Red Hall Lane, Leeds, LS17 8NB www.rugby-league.com ____________________________________________

TENNIS Lawn Tennis Association The Lawn Tennis Association (LTA) is tennis’s governing body. The mission of the LTA is to get more people playing tennis more often, and part of its role is to govern tennis in Great Britain, Channel Islands and the Isle of Man by acting as guardians to promote and safeguard the integrity of the sport.

It aims to grow and and sustain the sport, and works to develop participation in the sport through investing in places to play (clubs, parks, schools and tennis centres etc) as well as supporting coaches, volunteers and club officials.

Part of its 2015-2018 strategy is to provide great support for clubs of all sizes by sharing best practise; to apply greater focus on clubs seeking to grow the game in their club and community; to help clubs achieve management excellence.

LTA, National Tennis Centre, 100 Priory Lane, Roehampton, London SW15 5JQ t. 0208 4877000 e.info@LTA.org.uk www.lta.org.uk ____________________________________________

APPLAUDING ASSOCIATIONS AT CLUB MIRROR’S CLUB AWARDS In November last year we welcomed representatives from many key club associations to a VIP Reception on the day of Club Mirror’s 2015 Club Awards. The reception was to applaud the role associations provide for clubs in the UK, and in recognition that we all share the same aim – to keep clubs thriving and at the heart of their communities.

Associations represented on the day – from clubs to Head Office delegates – included...

58 CLUB MIRROR

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