Club Mirrror - April 2016

clubmirror April 2016

AT THE H EART OF THE COMMUNITY

Football focus Clubs onside with local communities SPOR TING C ALEND AR • ASK THE EXPER T S • CL UB KIT CHEN • DRINKS REPOR T

Contents

club mirror AT THE HEART OF THE COMMUNITY

APRIL 2016

AWARDS, EVENTS AND CALLS TO ACTION

13

18 Club Awards and Gala Dinner Get entering the 2016 Club Awards and show your members and community what a great job you’re doing. Here’s how.

23 Football Club of the Year Could you be our Football Club of the Year?

Time to find out.

NEWS, VIEWS, CLUB LIFE AND LEGISLATION 06 News Who’s doing what, where and why?

10 News special – World Conference The Club Managers Association of America’s World Conference – tackling issues and opportunities for clubs everywhere.

44 News from HQ Listing your club as a community asset, flood planning and no-phone-zones.

BUILDING THE BUSINESS 13 Location report – East Anglia A whirlwind tour of clubs in Norfolk and Suffolk.

40

ASK THE EXPERTS 49 Public liability insurance

20 Football focus

Putting members’ safety first.

Spotlight on football clubs who are busy making a difference to their communities.

50 Online advice From mobile marketing to dynamic data.

25 Drinks report – real ale

51 Health & Safety

Cask beer, the oldest new drink in town. CGA Reports.

New sentencing guidelines.

52 It’s classified!

29 Club Industry Survey The annual Club Mirror Reader Survey is the most comprehensive survey in the club industry. Join in.

Showcasing club-supporting suppliers.

46

34 Real Ale Cub of the Year Club Mirror and CAMRA are delighted to announce the winner.

38 Sporting fixtures Club Mirror’s sister title Sports4Bars.com looks ahead to the key live sporting fixtures coming to your club screens.

40 The wedding planner Top tips on hosting the perfect event at the club.

46 Club kitchen Wedding buffets for just £3.06 per portion – from timeless classics to contemporary twists.

CLUB MIRROR 3

Aon Risk Solutions Enterprise | Affinity

Insurance for clubs …don’t just take our word for it.

‘

The cherry on the cake was we saved money

’

Peter Crockett Club Secretary of Chillington Sports & Social Club.

Aon can arrange insurance for social clubs, with cover for your legal liabilities such as public and employer’s liability included as standard.

You will be able to build your club insurance to fit your requirements, by adding further options on, such as property or business interruption.

The price will be based on your club’s own circumstances and requirements, so give us a call to arrange a face to face visit.

‘

’

As Peter says I have no hesitation in recommending Aon.

Club insurance arranged through Aon - contact us to get a quote

0330 333 3887 | aon.co.uk/clubs

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Aon UK Limited is authorised and regulated by the Financial Conduct Authority. FCA registration No. 310451. FP.ENT.924.CM 08.15 / TD7088

LEADER

Contributors

Raising the roof

This month’s issue is all about raising funds, raising profiles and raising the roof on the club sector.

Ashley Cairnes

Haley Cox

Sean Ferris

Karen Foreman

David Foster

Larry Hardcastle

Andy Kitchener

Hamish MacLean

Mark Newton

Justin O’Regan

Victoria Romero-Trigo

Caroline Scoular

As celebrations get underway for the Queen’s 90th birthday, our experts provide a timely reminder to ensure that your public liability insurance is in place and that members’ safety is top of the list when it comes to revelry.

On the subject of security, how about this one; have you thought of listing your club as a Community Asset? Have a look at this month’s HQ where Communities Minister Marcus Jones explains the reasoning, using three clubs as cases in point.

If there was ever proof that club’s are indeed community assets, then turn to our Football Focus in this issue. Football clubs are proving that there’s everything to play for in their local communities to the benefit of all involved – from Doorstep Sports Clubs and lifestyle programmes to computer training and learning zones.

While celebrating all that these clubs are doing to enhance their local area, it’s also time to raise a glass to this year’s Real Ale Club of the Year. Cask Ale may be the oldest new drink in town – as this month’s Drinks Report reveals – but it’s certainly grabbing the attention of clubs and consumers, providing a point of difference and something to shout about.

Shouting about what we do as a sector is something we should all work harder at, so this is a timely reminder that it’s time to enter the 2016 Club Awards. Forget being unsung heroes – show your members, community and local press that your club is proud to be providing a thriving environment in which people can socialise in secure and convivial surroundings with like-minded people. (Turn to page 18 for details.)

We look forward to your entry. In the meantime, enjoy the issue!

Caroline Scoular Editor, Club Mirror

Editor Caroline Scoular Design David Foster Editorial Chris Colverd Events Jill Slingsby, Karen Foreman Display Advertising Margaret Doherty Sales and Marketing Manager Leigh-Ann Ogilvie, Circulation Jon Hardy Accounts Andrew Soles, Pam Attrill, Michael Jeffries Publishing Director Sean Ferris

Club Mirror is published by Alchemy Contract Publishing Ltd, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Tel: 01753 272022. Fax: 01753 272 021 Email: caroline@clubmirror.com; sean@clubmirror.com; leigh-ann@alchemymedia.co.uk; info@clubmirror.com ACP Gainsborough House 59/60 Thames Street Windsor Berkshire SL4 1TX UK t. +44 (0)1753 272022 f. +44 (0)1753 272021 e.info@alchemycontractpublishing.co.uk www.alchemycontractpublishing.co.uk The views expressed in this journal are not necessarily those of the publisher. Club Mirror does not verify the claims made by advertisers regarding their products.

CLUB MIRROR 5

CLUB NEWS

Social media polices prove a cause for concern Businesses in the hospitality industry are leaving themselves exposed to risk when it comes to social media, according to the 2015/16 Social Media at Work Survey conducted by specialist food lawyers Roythornes and marketing and PR agency, Pelican Communications.

Now in its fifth year, the survey – which polls a wide range of businesses in the food sector – asks about policies and practices in relation to social media use in the workplace.

This year’s results show that despite around 80% of

businesses having some form of online presence, 26% have no policy in place on how social media should be used, leaving them open to reputation management issues.

In addition, the survey reveals that the number of firms allowing staff to use their own devices to carry out workrelated social media activity has increased significantly from 30% in 2012 to 53% this year.

This increase, however, is not reflected in the number of companies introducing controls over what employees can do on social media channels while in the workplace

according to the survey. Just 38% of businesses say they have policies governing use of personal devices in place.

Maz Dannourah, head of the Food and Drink team at Roythornes, said: “It’s great to see the large increase in the of businesses monitoring their online presence over the last four years; 90% of respondents now keep an eye on what is being said about them online compared to just 66% in 2012. However there is always room for improvement and I can’t stress strongly enough the importance of having quality policies and procedures.”

Moderate drinkers wanted £22,000 granted to Trust

for Let’s Get Active project

Heineken’s ‘Moderate Drinkers Wanted’ campaign, part of the company’s ‘Enjoy Heineken Responsibly’ commitment, is based on new global research into the drinking attitudes of millennial consumers, which shows that 75% of millennials will now limit the amount of alcohol they drink on the majority of their nights out.

David Lette, Heineken Brand Director said: “This research highlights that young adults are choosing to drink in moderation and to remain in control on a night out. With

the prevalence of social media, these consumers are increasingly conscious of their ‘personal brand’ and do not want to be associated with behaviours likely to damage it. Therefore when they are with friends, enjoying a drink, quality over quantity is a natural choice. Our campaign provides an opportunity to drive sales value by offering premium brands for consumers to trade up to, treating themselves to one or two more premium drinks, rather than purchase a higher volume of lower value drinks.”

Money seized from criminals has been awarded to Wigan Athletic FC’s Wigan Athletic Community Trust and Skelmersdale Action for Youth by Police and Crime Commissioner Clive Grunshaw.

The £22,000 that has been awarded to the Trust will go towards the Let’s Get Active project, which offers young people from Skelmersdale the opportunity to take part in football and sports free of charge in a supervised and safe environment.

The project will work to engage with the hardest to reach young people in an effort to reduce anti-social and criminal behaviour, by offering them a chance to take part in positive and constructive activities.

Wes Partington, Sports and Cohesion Manager for Wigan Athletic Community Trust, said: “We are delighted to be able to continue the football and multi-sport sessions in Skelmersdale for another year thanks to the Lancashire Crime Commissioner. The project will continue to meet the needs of young people by providing sports opportunities right on their doorstep.”

Wigan Athletic Community Trust is among 15 groups to benefit from almost

£500,000 that was seized under the Proceeds of Crime Act and is being used to support a wide range of projects across the county.

Commissioner Grunshaw said: “I’m really pleased to have had the chance to meet some of the people who will be putting this money to good use right across Lancashire.

“I think the best way to use this money is to put it back into the community at grass roots levels, to those organisations who are helping vulnerable young people, reducing crime or providing support for victims in line with my Police and Crime Plan.

“I was amazed by the quality of the submissions we received and I’m delighted so many excellent projects will benefit from this money.”

For more details about the Let’s Get Active project, contact Wes Partington on 01942 488 530 or email w.partington@wiganathletic.com.

• Read more at http://www.wiganlatics.co.uk/ news/article/community-fundingpolice-and-crime-commissioner3007144.aspx#D3R5doOT7uYbW5cK.99

Marc Newey becomes 2016 CMAE President Marc Newey CCM, Chief Executive of London’s Roehampton Club, has become President of the Club Managers Association of Europe (CMAE).

Marc said: “I am delighted to have been appointed President; it is a great honour to lead such a progressive organisation. The work the Association has done in recent years to bring high quality executive education to club managers has been exceptional, as our Management Development Programmes go from strength to strength with an ever increasing number of attendees.”

CMAE plans to grow delivery of Management Development Programmes and to strengthen regional networking. The association also wants to become more inclusive.

“Since starting our Management Development Programmes in 2011 we have received a tremendous response from our City Club and Golf Club Members. I’m now very keen to build on that and become even more inclusive, getting more sports clubs involved so they too can derive the benefits of the high quality education programmes we deliver.”

•Editor’s note: For more information on the CMAE visit Club Mirror’s sister title, Clubhouse Europe 6 CLUB MIRROR

Club Awards 2016 Call for Entries Calling all clubs: the deadline for entries into the 2016 Club Awards is 30 June.

“With entries coming in from clubs all around the country, we urge clubs of all sizes and affiliations to enter the 2016 Awards,” said Club Mirror’s Caroline Scoular.

“It’s a unique event for the club industry and we are determined to ensure that

clubs continue to get the recognition that they deserve.”

The Club Awards, now in their 25th year, will take place at the Gala Dinner and Awards Ceremony on 24 November at The Palace Hotel, Manchester.

•Turn to page 18 for more details.

BRANDS NEWS Global packaging redesign for Jim Beam As of mid-2016, the Jim Beam portfolio will have a unified, premium look in more than 100 markets around the world.

Maxxium UK is rolling out the new packs from March, beginning with Jim Beam Bourbon followed by Jim Beam flavours, including Jim Beam Apple, Jim Beam Honey, Jim Beam Maple and Red Stag by Jim Beam, Jim Beam Rye and Jim Beam Devil’s Cut. The redesign will contemporise the Jim Beam brand while celebrating its heritage at a time when American Whiskey is performing at +9.6% MAT volume in the UK. •Information at Jim Beam Twitter page @JimBeamUK

New addition to Edinburgh Gin range Seaside Gin (43% ABV) will now join Edinburgh Gin Original (43% ABV) and Navy Strength Cannonball (57% ABV) as part of the distiller’s permanent portfolio.

The gin is distilled with foraged seaweed, scurvy grass and ground ivy, creating a sweet and refreshing salinity.

•www.edinburghgindistillery.co.uk

Over £300m-worth of profits being lost A potential £333m-worth of profits on draught beer sales are being lost as a result of quality issues according to The Beer Quality Report 2016.

According to the new report outlets are losing an average profit of £6,416 per year thanks to quality issues impacting on pouring and till yields. Prime amongst these issues was line cleanliness; only 71% of beer lines analysed were found to be perfectly clean, which, says the report, can result in an average loss of 50 barrels per year when compared to an outlet cleaning lines as recommended.

The report combined key data and insights from Cask Marque and Vianet drawn from a consumer survey, from Cask Marque’s annual visits to more than 20,000 licensed premises and from Vianet’s 24/7 quality measures.

Steven Alton, managing director of Vianet, said: “The report shines a light on the crucial but sometimes misunderstood issue of yields. The findings show that the

industry as a whole is not achieving the beer yields it should because of multiple reasons around beer quality – issues including frequency of cleaning of beer lines, low throughputs on individual taps, beer being kept at the wrong temperature, equipment failures and maintenance issues, dirty glassware and beer being poured incorrectly.

Other key report findings include: • 60% of consumers would rather be offered a smaller range of beers served at better quality than to have a bigger choice.

• 72% of consumers if served a poor quality beer would not drink it, would complain and ask for a different product.

• 87% of cask handpulls have a low throughput - dispensing less than 144 pints per week.

• Wales and the West Country is where beer quality is at its best.

• Consumers are most likely to be served a pint at the ideal serving temperature in York and least likely in Wakefield.

Lagavulin Distillery celebrates 200 years Ivan Menezes, Chief Executive of Diageo which owns the Lagavulin Distillery, visited Islay to officially announce the 200th Anniversary year.

He joined distillery staff in selecting a rare cask of Lagavulin to be used to raise funds for community benefit. In March the company announced a new Lagavulin 8 Year Old Single Malt Scotch Whisky limited edition in honour of Alfred Barnard, the Victorian whisky writer who sampled an 8 Year Old Lagavulin during a visit to Islay in the 1880s, describing it as ‘exceptionally fine’.

Hi-Spirits to distribute Southern Comfort and Tuaca Hi-Spirits is to distribute Southern Comfort and Tuaca in the UK following the acquisition of the two leading speciality brands by US spirits company Sazerac.

Dan Bolton, managing director of Hi-Spirits, said: “Southern Comfort and Tuaca are both iconic brands, and a great fit with our expanding portfolio. With strong consumer followings we are looking forward to building further distribution across the UK on-trade, off-trade and travel retail channels.”

•www.hi-spirits.com

Tequila Fortaleza launches in the UK IndieBrands has been appointed the official UK distributor for luxury Mexican Tequila brand Fortaleza, the premium tequila from Guillermo Sauza’s family distillery.

The Tequila takes its name from ‘La Fortazela’ the 100-year-old boiler that was brought out of retirement from the family museum by Guillermo Sauza to make the handcrafted, artisan tequilas.

• www.indiebrands.co.uk CLUB MIRROR 7

CLUB NEWS

Real ale awards for Devon club Ultimate Award for Tiverton Constitutional Club Club President Neil Parish MP joined Club Treasurer Phil Gibbs, Fellow of the British Institute of Innkeeping (BII) to celebate two real ale awards, the Greene King Quality Assured Cask Ale Plaque and the Certificate of Excellence for Cask Ales from Cask Marque. The Certificate of Excellence has been issued until 28 February, 2017. Phil Gibbs said: “The Tiverton Constitutional Club is an Accredited Premier Training Centre and co-ordinates 14 BIIAB Licensed trade courses, one of the most important is Beer & Cellar Quality.”

Celtic Manor

Pictured (left to right): Club President Neil Parish MP for Tiverton & Honiton and Phil Gibbs FBII Club Treasurer.

Celtic Manor Resort has been awarded the title of Ultimate Golf Resort at the annual 59 Club Golf Service Awards, held at the Forest of Arden Marriott Hotel & Country Club, Warwickshire.

Ten other clubs received Gold Flag Awards including The Grove, Stoke Park Country Club, Wentworth and The Forest of Arden Marriott Hotel & Country Club.

National Golf Month International Symposium comes to London May’s National Golf Month launches at the Houses of Parliament on April 27 with a chipping/putting competition for MPs, Peers and school children.

The initiative is operated through Parliament’s All-Party Group for Golf, the official body responsible for promoting the sport of golf and golf clubs.

•For more information visit www.nationalgolfmonth.com

All for charity

The Club Managers Association of America’s BMI International Symposium takes place in London, 6-11 October.

The line-up of international speakers includes Sir Clive Woodward, Head Coach of the 2003 England Rugby World Cup winning team, tennis ace Boris Becker, Javier Riviriego, General Manager at Valderrama Golf Club, Spain, and Martin Guntrip, Club Director, All England Lawn Tennis Club.

Attendees will also be invited to visit a number of high profile clubs, including the Royal Automobile Club, Caledonian Club, Roehampton Club and the All England Lawn Tennis Club.

•For more information visit www.clubhouseeurope.com

Suppor ted

by

United Through Sport United Through Sport helps disadvantaged communities reach their full potential in sport, education and health in Africa and South America (and launching in Asia soon). This is their story.

“We are committed to using sport as a tool to develop disadvantaged and vulnerable youth. We do this by: • Using direct sports coaching – for its health benefits, improved emotional well-being and increased life skills (teamwork, leadership, decision making, communication).

• Using sport to discuss critical issues – by delivering curriculums on topics such as HIV/AIDS awareness in a fun and interactive manner on the sports field.

• Using sport for improved education – by providing pathways to success for talented and dedicated individuals through scholarships to top local schools and tertiary education.

What We Do

United Through Sport supports two core programmes, built up by a number of projects in each country we work in. The first is our Mass Participation Programme which gives thousands of disadvantaged kids the chance to play and enjoy the sports they love. The second is our Schools of Excellence (Junior and Senior) programme which provide toplevel coaching and academic schooling for aspiring athletes.

Programme forms the bottom tier, our Schools of Excellence forms the second tier, and our careers in sport forms the top tier. All our work, donations and volunteering go into supporting this pyramid structure.

Play

We believe every man, woman and child has the right to play sport. Sport has the ability not only to promote fitness, self-esteem and fair play, but also to deliver opportunity, choice and hope. However, for many living in poverty or isolation, access to sport is a privilege not a right. We provide access to sport and play-based activities for disadvantaged communities by providing the essentials they need to get started. We sponsor talented athletes to attend Schools of Sporting Excellence and train dedicated community coaches. We provide the sports equipment, facilities and training kids need so that anyone, no matter what their ability, can enjoy the benefits of sport and play.

Tackle

Sport is an effective means of bringing people together to tackle important life issues and bring about lasting change. We use the power of sport to bring people together to discuss and tackle the wider social, economic and cultural challenges such as poor education and training, the prevalence of HIV/AIDS and gender inequality. From delivering life skills and HIV awareness training to schools and increasing the involvement of women in community sports to providing top level educational opportunities, we work hard to tackle the barriers of development to improve the lives of some of the world’s most vulnerable people and bring about real and lasting change.

How we do it

United Through Sport is built on a clear pyramid structure. Our Mass Participation 8 CLUB MIRROR

•For more information visit www.unitedthroughsport.org

NEWS SPECIAL – CONFERENCE REVIEW

World Conference for club managers The Club Managers Association of America (CMAA) held its 89th World Conference in San Diego on 21-25 February. The annual conference tackles issues and opportunities common to clubs of all types and in all countries. Mike Braidwood, Director of Education at the Club Managers Association of Europe, invited colleagues and attendees to review the annual event.

D

uring the action-packed five day Conference, some 2,000 delegates enjoyed over 90 education sessions delivered by club and business leaders.

In addition to the education sessions, a two day expo presented the opportunity to meet with suppliers to the club industry and to gem up on latest innovations and services.

Kevin Fish CCM, Golf Services Manager, Scottish Golf, Scotland My 10th World Conference has come and gone, and once again it will be the week of the year that has the biggest impact on me. It’s no surprise to me that I feel that I do most of my best work in the months straight after the Conference when I am super-charged about this journey we are on to change the perception of club management in Europe.

10 CLUB MIRROR

San Diego Conference Centre At the Conference I noticed that one core competency continues to feature more frequently than any other; it is, of course, Club Governance. Ten years after first being introduced to the subject, it continues to pack delegates into seminars, workshops and panel discussions, reflecting just how challenging a task it is for club managers to get this

area of club business right.

I can categorically confirm that our teaching of this subject in Europe remains in line with current thinking in the States, but I do want to share one important distinction made by industry leader Kurt Kuebler CCM who highlighted that there are two things evident in the successful clubs he works with, and they are in this order: 1. Membership satisfaction levels.

2. Effective club governance and organisational structure.

He observed that if this primary key performance indicator is in place, and the members are entirely happy, then club governance is quite rightly relegated to second place. But if the club is not in that happy position then it all comes back to effective club governance to help put in place the structures and protocols to achieve those satisfaction levels that dictate your club’s success.

Russell Stebbing, General Manager, Farleigh Fox, England This was my first World Conference and the experience was exceptional. To pinpoint one session would be hard; I gained so much from so many. Listening to the likes of Jim James, Gregg Patterson and Damon DiOrio who have managed such great clubs was not only interesting but engaging and such a great learning experience.

The biggest learning experience I took with me came on the last day and really pulled my week together. Sitting in Steve Graves’s session reflecting on his Top 10 methods to retain members. Top of the list? ‘Let members win’. It made me realise what the whole week had been about. Not only did it open my eyes to how I can develop and run my club more efficiently, it also gave me lots of different tools and techniques to assist with this process. By applying the experience to my club, members, staff, the company and myself all win.

John Lawler, Manager, Rathfarnham Club, Ireland From my perspective The Top Ten Methods of Membership Retention from Steve Graves, Creative Golf Marketing and Management, was the most useful session. Too often, we focus on attracting new members without necessarily addressing the outflow of existing members. Equally, we work so hard to bring a new member from enquiry to conversion that we perhaps move on too quickly to the next potential applicant without ensuring that the journey of the new member is as expected. Are all of the things we promised at the sales stage being provided? Are their expectations being met? Steve also pointed out that the division of attention amongst members is important. Every club has members who visit frequently as well as less frequent visitors; both need attention. For those who come to the club regularly a small thank you goes a long way (discounted rounds, food vouchers etc). But what about the ‘at risk members’? Those who we rarely see but still accept the annual subscription from? Again, Steve advised, small tokens or phone calls could make all

Lidia Munoz (who was also presented with her Club Management Diploma at the Conference) and Mike Braidwood. ciating and working hard for the members that we have, and not taking their continued participation for granted.

John Lawler (right) with John Roche of CGI (left). the difference between retaining and losing their membership. Overall his message was one of appre-

Sharon Heeley, Senior Regional Manager, England Golf, England My favourite education session was Building your brand by driving excellence, presented by Jim James, Augusta National. Jim talked about the importance of giving attention to every single detail, every single day. It is everyone’s responsibility to maintain standards, from clearing away cigarette stubs to changing light bulbs. To achieve these standards, Jim has a process for everything – including a 7-step process to clean a toilet! He believes that people are the most important asset within a club but only if they understand the process, which accounts for 70% of service delivery.

The importance of this approach is highlighted

by The Masters Tournament. Nothing is contracted out for this event. Everything is run by Augusta National, including 27 kitchens, 40 dining venues and a range of concession stands. Jim demands certain characteristics from the people he recruits for the event including integrity, judgement, humility, passion, loyalty, vision and intelligence (i.e. the ability to get the job done). Every member of staff is given a clear process, the tools, the autonomy, trust and support, to deliver customer service at the very highest level. With just two days of training, the staff team deliver a world class experience.

Perhaps if we all invested more time in our staff and created clear processes for them to follow, we would have happier, thriving teams and improved customer service. A favourite mantra? Sheik Mohammed: ‘In the race for excellence there is no finish line.’

CLUB MIRROR 11

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LOCATION REPORT

Spotlight on

Norfolk & Suffolk NORFOLK – FAST FACTS

Norfolk and Suffolk attract hordes of tourists each year, keen to explore the Norfolk Broads and to enjoy the spectacular Heritage Coast. But the region is a lot more than a haven for holiday-makers, as clubs in the region clearly show.

BURY ST EDMUNDS FARMERS CLUB Bury St Edmunds The Bury St Edmunds Farmers Club is a relatively young 69 years old. Its clubhouse, however, dates back several centuries with medieval origins. The atmospheric building has a bar and lounge with snooker tables, as well as numerous private rooms and private function facilities, from the Committee Room (seating 12) to the Conference Room (up to 60 people theatre style).

The club offers a range of membership options; Individual, Dual, Company, Country, Start-up Business, all available with parking options in the club's secure town centre car park.

Membership benefits include: • Secure private parking within the town centre.

• Fine Dining in the elegant Regency Restaurant.

• A full social calendar including additional seasonal events.

• Informal dining in the historic oak panelled Jacobean Lounge & Bar. • Picturesque terrace and secluded gardens.

• Dining and function rooms for private entertaining.

• Directory of members' incentives.

• The club serves lunches Monday through Saturday and dinners on Tuesdays and Fridays.

• Discounted prices for dining and functions.

• Friendly and attentive service, within relaxed and stylish surrounds.

• Access to Reciprocal Clubs throughout the UK and overseas.

Members are kept busy across the year with an assortment of activities. (As we went to press they were enjoying a celebreation of St Patrick's Day and a German Night).

Population: At 859,400 it is the 10th lowest density county in the country with 40% of its population living in Norwich, Great Yarmouth, King’s Lynn and Thetford.

Area: 5,371km (2,074 sq miles) Food: Cromer crab, Colman’s mustard, sugar beet, Norfolk turkey Interesting info: The first international title boxing fight, the Champion of England, reportedly took place in Harleston, near Diss, in 1751. Sir William Cubitt invented and patented self-regulating windmill sails at Horning in 1807, allowing them to operate automatically. Britain’s first holiday camp (1906) was at Caister-on-Sea in Norfolk. Great Yarmouth became the first British town bombed in WWI by Zeppelins whose actual target was Hull Famous sons: Horatio Nelson, James Dyson, Robert Walpole and Bernard Matthews all hail from Norfolk.

THE IPSWICH AND SUFFOLK CLUB Ipswich The Ipswich and Suffolk Club was established in 1885 and is housed in a former monastery dating back to the 1500s.

The club has a bridge section which meets every Tuesday morning before lunch in the club restaurant and a snooker section which plays informally on a daily basis and throughout the year in club and interclub competitions. There is also an active golf section.

Other social events include, for example, Scrabble Evenings with Supper, Speakers Lunch (Field Marshal Haig – Lion or Donkey?), First Aid Day (training course) and The Great Pudding Night, with savoury and sweet puddings from Britain and around the world.

The restaurant and bar offer both traditional silver service and bistro style dining. There are currently around 500 members. Membership fees range from £265.46 (Junior) to £538.21 (Basic Joint Membership).

CLUB MIRROR 13

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LOCATION REPORT

DISS RUGBY CLUB Diss Diss Rugby Club was founded in 1958 by a band of enthusiasts. Their first ever recorded match was against Norwich City College, who not only lent them shirts but also a player to make up the numbers. Ten years on and the club was offered a lease on its present ground which it subsequently bought (as well as leasing more land for a third pitch). This is where it built the present clubhouse in the ‘80s (and raised £30,000 in 2008 to renovate it).

Earlier this year, Local MP Richard Bacon joined 200 club members and officials to formally open the club's newly refurbished Gymnasium, designed to help improve fitness as well as providing a facility for the rehabilitation of injured players.

There are now over 400 playing members, with several Juniors having played for England. The club has built a reputation for hospitality (and teas). On the social side, events include Annual Dinners, lunches, clay pigeon shoots and cocktail evenings, while the rugby focus is evident in the busy fixtures list, training camps and rugby tours.

THE NORFOLK CLUB Norwich The Norfolk Club can trace its roots back to 1770 when a ‘Select Number of intimate friends in the County of Norfolk (not exceeding fourteen)’ agreed to dine together regularly. This society became The Norfolk Club in 1864 which moved into its current premises in late 1887.

Moving with the times, a telephone was installed in 1893, an incandescent gas light put in the Billiard Room in 1895 and in 1896 electric light was provided in the basement. In 1926 the club bought a wireless set and in 1930, minutes record that a ‘Hoover’ was demonstrated in the Morning Room (and subsequently purchased).

A racquets court was also built (later to be replaced by the present squash court) while a bowling green and garden have since been replaced by the car park.

The membership base of nearly 600 includes over 70 ladies - ladies being allowed full membership since 1993; there have been four lady presidents since that time – and three members of the Royal Family. Royalty are, in fact, no strangers to the club. In 1883 the Prince of Wales became an Honorary Member and visited the club in 1896 with The Duke and Duchess of York. In 1932 HM Queen Mary visited the club as did The Duke of Edinburgh in 2008.

Food features highly at the club, with the Dining Room open for breakfast and lunch from Monday to Saturday, and in the evenings for functions. The extensive menu features local seasonal produce.

Morning pastries, snacks and afternoon teas are also available at the club bar which is staffed by a duty steward throughout club opening hours.

Coffee is also served in the club’s Library, a room which is used for functions (it will comfortably hold 70). The club also has six bedrooms (two ensuite).

A snapshot of monthly activities includes city walks, an Arts & Antiques event, special interest lunches and lunches for new members.

ACLE INDOOR BOWLS Norwich Acle Indoor Bowls was founded in 1993, an important addition to the Acle Recreation Centre.

Members and guests can enjoy hot drinks and a full bar service in the Bowls Lounge or in the Recreation Centre Bar. Meals and snacks are also valuable revenue streams.

Beginners are encouraged to join with free hire of equipment and shoes, as well as free coaching.

14 CLUB MIRROR

Members can join in a broad selection of internal leagues run throughout club opening hours (day and evening) as well as ‘roll up’ sessions, open to all-comers. Club, county and national competitions are also part of the club’s fabric.

A club steward is always on hand in the bowls lounge to help members and guests get the best out of their visit. Annual Membership is £35 for adults (includes social club membership) and £10 for Juniors (who must be under 18 and in full time education).

DEREHAM TOWN FOOTBALL CLUB Dereham

ROYAL NORFOLK & SUFFOLK YACHT CLUB Lowestoft Founded in 1859, the Royal Norfolk & Suffolk Yacht Club is housed in a Grade 2 listed building with its own marina. The club also has nine letting bedrooms as well as an invaluable web cam and weather station.

This year, and under the auspices of its first ever Lady Commodore, Ruth Davies, the club will be part of the UK’s beacon-lighting celebrations for the Queen's 90th Birthday on April 21st.

An extensive menu is available from breakfast onwards, including interesting menu items such as Blythburgh Pork Belly with Bubble & Squeak, Apple & Black Pudding Faggot and Cider Jus (£9.50) and a

Lasagne of Butternut Squash, Spinach & Mushroom, with Salad and Garlic Bread (£10).

An active programme of social events includes a Bridge Club for all levels, a Book Club and (as we went to press), St Patrick's Day and St George's Day celebrations as well as a Fitting Out Supper to celebrate the start of the boating season.

The club is an accredited RYA Training Centre and is well versed in organising regattas and championship events.

Founded in 1884, the club moved into its current Aldiss Park site in 1996. Its first full season at Aldiss Park (1997/98) saw the club – AKA ‘The Magpies’ – gain Eastern Counties League status, winning a first Anglian Combination Premier Division title.

The club’s first promotion since then came last year, when the Magpies won the Thurlow Nunn Eastern Counties League Premier Division title.

With the necessary ground improvements in place, promotion to the Ryman League was secured.

The ground has covered seating for 150 and standing for 125 with free parking for 300 cars.

The club has one of the largest fully accessible and licensed bar facilities in non league football, and boasts a wide range of locally-sourced hot and cold food on match days. The club function room is proving a good source of income and – for example – was booked out every day in December last year.

Season tickets costs: Adults: £60-£160.

Concessions: £30-£60. Membership: Single £15.00, joint £25.00.

UEA RUGBY CLUB Norwich UEA’s Rugby Club has expanded its activities to now include touch rugby, enabling those who prefer to avoid physical tackling to enjoy the sport.

As a result of this inclusive move, previous players can now become playing members again, adding revenues to the club and bar (publisher Sean Ferris being just one of these, just back from an Old Boys tag match as above.)

< CLUB MIRROR 15

CLUB AWARDS 2016

Your industry NEEDS YOU 24 November, 2016

The 2016 Club Awards have launched.

And we want you to enter!

The Club Awards recognise the commitment of clubs, committees and individuals who work to ensure a healthy future for their clubs.

IT COULD BE YOU Do you think you could be a finalist? Do you have what it takes to beat the best and stand out from the rest?

WHY ENTER? Clubs use their success to: • Raise the club’s profile • Gain coverage in the local press and media • Encourage new members • Thank existing members for their support • Demonstrate that the club is spending members’ money wisely

So what are you waiting for?

Fill in the form opposite, email us or fax us.

We look forward to hearing from you!

DEADLINE: JUNE 30, 2016 – Tel: 01753 272022 18 CLUB MIRROR

IS THIS YOU? Are you proud of your teamwork?

Are you proud of your bar team?

EXPRESS ENTRY FORM

THE CLUB AWARDS THREE QUESTIONS AND YOU COULD BE ON YOUR WAY TO THE CLUB AWARDS 2016 24 November 2016 1. Number of members: ___________________________________________ 2. Year founded: _______________________________________________ 3. Club Turnover (if known / approximate) ___________________________________ (NB: This information is strictly confidential and for judging purposes only – not for publication.)

Just fill in your club details and we'll get in touch – simple as that Are you proud of your catering?

Your Name: ___________________________________________ Job title/role: __________________________________________ Club Name: ___________________________________________ Address: ____________________________________________

Are you proud of your club?

______________________________ Post code: _____________ CONTACT TELEPHONE NUMBERS: Daytime: ____________________________________________

Are you proud of your entertainment?

Evening: ____________________________________________ Mobile: _____________________________________________ Email address: _________________________________________

Are you proud of your management?

Then you should enter the Awards

SEND IN YOUR ENTRY NOW. HERE’S HOW:

BY POST:

Club Awards, Club Mirror, Gainsborough House, 59-60 Thames Street, Windsor SL4 1TX

BY EMAIL:

Email your details to info@clubmirror.com

BY PHONE:

Call in your details to 01753 272022

BY FAX:

Fax this page to 01753 272021

STOP P DEAD RESS: LINE FOR ENTR IES –

JUNE

30

Fax: 01753 272021; Email: info@clubmirror.com CLUB MIRROR 19

CLUBS IN THE COMMUNITY

Football focus Sport is a key component of club life with the power to engage people of all ages and from all backgrounds. Here we feature just some of the many football clubs who are making a real difference to their communities and beyond.

B

“

e it on the pitch or off it, there is no doubt that football – and sport in general – makes society a richer place. Be it a united community, an up-skilled workforce or quite simply a happier population, the tangible benefits of sport are there for all to see,” says Nick Roberts of the Football League Trust (FLT).

Despite its name the FLT uses various sports to deliver projects designed to have a real social impact. Football remains a key driver for participation, however, and last year saw over 30,000 new women and girls introduced to the game under the Female Football Development programme. It is Walking Football, however, which is the fastest growing scheme at the FLT. Aimed at the over 50s the game is generally delivered in a small-sided format using normal 5-a-side rules with the added

20 CLUB MIRROR

The popularity of Walking Football is growing rapidly.

rule of ‘no running’. (Visit http://www.footballleague.co.uk for more details.)

Here we look at some outstanding clubs who are fully committed to making their sport more inclusive while reaching out to their communities with everything from fitness programmes to learning zones and from Doorstep Clubs to the popular Walking Football.

Barnsley FC Barnsley, Yorkshire Barnsley’s Reds in the Community programmes includes Fit Reds, a nine week healthy lifestyle programme (delivered in partnership with Person Shaped Support) which targets overweight and inactive men over the age of 35, helping them to make positive lifestyle changes.

The programme consists of a series of two-hour workshops delivered over the course of the nineweek programme and participant’s health measurements are taken at the beginning, middle and end of the programme to monitor individual progress throughout and to act as a motivator.

Out of this came the Walking Football activity, set up in January 2015. The activity allows older men the opportunity to rediscover the joys of playing football by slowing the game down to walking pace (a free kick is awarded whenever a player runs). The game is proving hugely popular with 225 registered clubs all over the country. This is partly due to the fact that people are living longer, says the club, and the need for appropriate activities for those aged 65+ is increasing. The activity also addresses both inactivity and social isolation among older men.

The sessions are structured and delivered by qualified instructors who are well experienced in delivering activities for older men. But Walking Football is not uniquely for older men, says the club: “Men of all abilities are welcome from the age of

35+. There may be some men recovering from injuries or have a health condition who may find the sessions preferable to regular 5-a-side football.”

Barnsley has also launched a Doorstep Sport Club, funded through StreetGames UK. Doorstep Sport Clubs exist in many different forms and are delivered by a range of organisations, providing vibrant, varied, fun and sociable sessions, with a strong emphasis on youth leadership. “The initiative aims to engage young people aged 14-25 in fun and challenging activities to grow motivation for lifelong participation in sport. We aim to create opportunities for young people to lead, volunteer and support the Doorstep Club to enhance their personal and professional development,” says the club.

Brentford FC Brentford, Middlesex Brentford’s contribution to the community in 2015 was put at a mightily impressive £8.5m by an independent estimator, a fact not lost on the local Council when the club presented plans for a new stadium. The Council gave weight to the fact that Brentford FC Community Sports Trust (Brentford FCCST) had ‘extensive preventative health, sporting participation and education benefits that would enhance the health, well-being and social opportunities for many people in the area’.

Brentford FCCST’s Social Inclusion team delivers a wide range of youth inclusion projects that enable young people to participate in a diverse collection of sport and educational activities within the most deprived wards in Ealing, Hounslow and Richmond.

Its first project was Ealing Positive Futures which began in 2003 with one full time staff member and a handful of casual coaches. By 2011 the team had 55 full time, part time and casual staff, delivering 10 youth inclusion projects across three boroughs, as well as smaller session-based projects, engaging with

Brentford FCCST believes that education and sport combine to have a very powerful impact.

Brentford’s contribution to the community in 2015 was put at £8.5m by an independent estimator. over 2500 individual young people and delivering a wide range of multi-sport and youth work based activities. The team has received the Street Games National Street Mark for quality of content and delivery.

Education is a high priority and during the week the Brentford FC Players Lounge converts into an ICT and Learning Suite called the Griffin Park Learning Zone (GPLZ). This study support centre aims to raise attainment for young people between the ages of 8-19 years. The club works closely with schools to identify youngsters at risk of underachieving and who would benefit from attending GPLZ. “Through a range of creative activities (editing videos, creating books and comics) we work closely with the young people drawing out their strengths and talents, providing them with a boost that helps re-engage them back into school,” says GPLZ manager Chris Barrett. “Being under the Trust umbrella allows us the opportunity to use football coaches to link up with our programmes. This education and sport combination has a very powerful impact on our learners.”

Adult classes are also being trialed.

Brentford FCCST launched its volunteering programme in 2010, offering participants the chance to work on projects and events that provided them with professional experience of working in a nationally recognised Community Sports Trust.

Charlton Athletic FC Greenwich, London Volunteers with the Charlton Athletic Community Trust (CACT) can expect to get as much out of the experience as the people and community they help,

CLUB MIRROR 21

>

CLUBS IN THE COMMUNITY

according to the club: “Whether your interest be in coaching, media, or crime reduction, we can provide you with an opportunity to pursue your goals.”

Volunteer roles include National Citizen Service, the Greenwich Get Walking programme and Healthy Walks Administration. Just one popular example of the work undertaken is the Charlton Upbeats Day in aid of CACT’s Down’s Syndrome project which raised £15,000 in 2015. This year the day involves a nine mile walk from the club’s training ground to The Valley stadium, led by Charlton legends and assisted by accredited walking volunteers.

The social value of CACT’s mentoring programme alone has been calculated at over £2,373,800. Family activities are also fostered and the club recently supported the current Prostrate Cancer campaign (featured in the March issue of Club Mirror).

The social value of CACT’s mentoring programme alone has been calculated at over £2,373,800.

Fulham FC Fulham, London

Fulham’s ‘My Future Goals’ aims to get young people into work who are not in education or employment. To date 75% of the 300 who have been on Fulham’s scheme are now working, studying or training at a return of £6.92 for every £1 invested.

Swindon Town FC Swindon, Wiltshire Swindon Town’s ‘Fit Fans’ can be found at clubs around the country getting adults active. At the club itself, a group of 30 fans lost a combined 40 stone in just three months, transforming the lives of all those involved.

The club’s Charity of the Year for the 2015/16 and 2016/17 seasons is Headway Swindon and District which helps adults who have survived a brain injury caused by sudden events, such as a traffic accident or a stroke. Fundraising activities so

22 CLUB MIRROR

far this year have included March’s Rock and Roll Bingo evening at the club with a Sausage and Chips supper.

Wigan Athletic FC Wigan, Greater Manchester Wigan Athletic Community Trust now employs over 40 members of staff who work with over 10,000 people each year across four areas: Football and Sport, Community Cohesion, Education and Health.

Based at the Montrose Skills Hub opposite the club’s DW Stadium, the facility has a range of classrooms and an indoor sports hall that the Community Trust is able to use for its sporting and educational projects.

The Community Trust aims to: • Increase opportunities for young people and families to be involved with Wigan Athletic – from playing and coaching, to watching and supporting.

Wigan Athletic Community Trust works with over 10,000 people each year.

• Raise the aspirations of young people through football and education.

• Provide meaningful sports opportunities for young people to enhance their communities.

• Improve the health and well-being of the Wigan Community through football activities.

• Be a sustainable and well-managed forward thinking organisation.

<

CLUB AWARDS 2016

ENTRY FORM:

FOOTBALL CLUB OF THE YEAR 2016

IS THIS YOU? Are you proud of your teamwork?

Please enter my football club for the 2016 Club Awards.

Name: _______________________________

Are you encouraging new players?

Job title: ______________________________ Club Name: ____________________________

Are you proud of your planning?

Address: ______________________________ __________________________________

Are you proud of your clubhouse?

__________________ Post code: __________ Contact tel nos: __________________________

Are you proud of your catering?

Email address: __________________________

Please send this entry form and any supporting documentation (e.g: details of the club, any photos, local press coverage, testimonials, flyers, menus) to Club Mirror magazine.

BY EMAIL: info@clubmirror.com

BY FAX: 01753 272021

BY POST: Club Awards 2016, Club Mirror, ACP, Gainsborough House, 59/60 Thames Street, Windsor, Berks SL4 1TX t. 01753 272022

Are you proud of your management?

If you can answer yes to any of these questions, then we want to hear from you.

DEADLINE: JUNE 30, 2016 â&#x20AC;&#x201C; Tel: 01753 272022 Fax: 01753 272021

< CLUB MIRROR 23

YOU NEED US ON YOUR SIDE...

MAKE AVENSURE PART OF YOUR TEAM Dealing with day to day issues when managing your staff can feel like a full time job in itself; so how do you ensure you are getting it right?

From having the correct contracts of employment to managing absence, sickness or holiday requests it is essential you are legally compliant for both HR and Health & Safety.

Here at Avensure, we can help.

Call us FREE today and ask for Ian Devlin. We can give free immediate advice on a pressing issue or tell you more about how we already assist numerous clubs nationwide, just like yours.

0800 294 5955 enquiries@avensure.com www.avensure.com

DRINKS REPORT

Cask beer – the oldest new drink in town It’s been a roller coaster ride for cask. In the 1940s almost all beer sold was cask, yet by 2000 it was in decline by 92%. And now? Cask is catching everyone’s attention. Ashley Cairns, Director, CGA Strategy, explains.

I

’ll start with a simple question; which is ‘Why is Cask beer still around?’To answer that question – especially for some of the younger readers in our audience – let us look back (but not in anger). In 1940 almost all the beer sold was Cask.

In the 50s and 60s these famous historical names came to the fore: Worthington ‘E’, Whitbread Tankard, Ind Coope Double Diamond, Youngers Tartan, Watney Red Barrel and Courage Tavern.

This era was followed by the Lager revolution of the 70s and 80s, which pushed consumption of Cask beer back to such an extent that it was just 9.4% of all beer sold (on- and off-trade) in 2000, a decline of 92% in just two generations.

Unlike, say, Sherry or Vermouth whose precipitous declines have almost never halted, Cask beer found friends and favour and began a slow recovery. A leading friend is CAMRA and its greatest favour is the British club and pub. Combined, these enabled a cohort of customers to promote Cask beer into its comeback, but more importantly it was also introduced to new consumers in the current younger generation.

Cask today is an absolute must for most businesses that have a high reliance on a customer base that visit for a relaxed social gathering and simply to have a drink.

It is the product category that is:

• • • •

Exclusively consumed in the on-trade.

It is a point of difference for an outlet.

It has a broader customer base than ever before.

Many brands have an overtone of ‘locally sourced’.

• It is undoubtedly ‘fresh’.

So these days, for many, Cask has almost become a must-stock. This status owes much to that broadening profile of drinkers.

Many businesses in the club market are well aware of the worth of a Cask beer. They have explored and developed Cask into a critical customer service and have reaped the reward simply

CLUB MIRROR 25

>

DRINKS REPORT

as a drink line. Success breeds success which can be seen in the availability and number of brands on sale regularly. Around 57% of the Club Universe is now offering Cask beer, as measured by the CGA Brand Index that tracks on-trade sales and distribution. Whilst over the last few years this shows stability there is a rise in the number of brands regularly available. Now, 60% of outlets are selling two and more beers regularly; that’s 10% more than five years ago.

There are other ways in which Cask can, and has, increasingly enhanced an outlet’s offer and its profitability. Creating Beer Festivals has been one of CAMRA’s way of promoting Cask (over 160 last year). Increasingly outlets can also offer their own Beer Festivals. A commercial success would be Wetherspoon’s which has just concluded what is now a regular, and very successful, annual event.

The purpose – to increase footfall – can be echoed by clubs and can open the club to a wider public and stimulate increased visit frequency.

The increase in food in the on-trade has also offered opportunities and Cask has looked at how it can be paired with food. The flavour and taste variations in Cask beer are making it a credible alternative to the traditional wine option as a complement to dining out.

For those thinking about moving into Cask (or want to extend their current offer) there will be several considerations to make and only if your outlet can work within those constraints should you try a Cask beer. Cask beer is alive. It has a shelf life of only 2-3 days (once open) to sell all the beer, just 72 pints in a Firkin. I am sure this paragraph is ‘sucking eggs’ for some readers, but for those that are unaware, it shows that Cask can be for everyone.

Choice has never been greater. There are more breweries in the UK than in recorded history of brewing. The current estimate is over 1,700! The number of brands is inevitably substantial with a best estimate of 11,000.

Cask is alive in more ways than one – CHEERS!

26 CLUB MIRROR

<

ADVERTORIAL

Defined By Beer, Inspired By Service For the third time the industry has voted Marston’s its favourite cask ale supplier.

M

arston’s have been named the Best National Cask Ale Supplier in the licensee voted, Publican’s Choice awards 2016 – for the third consecutive time.

Proof, if any were needed, that their dedicated customer service teams make them an essential partner to a wide range of licenced operators combined with their own national fleet and 14 depots ensuring that they consistently deliver every time.

With five nationally renowned breweries producing an unrivalled portfolio of eight brand families – including 24 permanent beers and 43 seasonal and guest ales – and with 369 miles between them, there’s only one mile that really matters to our customers. And that’s the extra one we go for them.

Simon Barnes, Head of On-Trade Sales for Marston’s Beer Company said: “We pride ourselves on quality across all areas of Marston’s and it’s great to get consistent licensee recognition for this. We wouldn’t have this award without the support of our customers, so it’s important that we honour that support by continually offering them an unrivalled service and extensive range of beers and ales to suit.”

By choosing to work with Marston’s you’ll reap the benefits of over 180 years industry experience which is perfectly complemented with a comprehensive support service. The full range of tailored support offered by Marston’s includes:

NATIONAL DISTRIBUTION – A dedicated team of over 320 personnel based at 14 local depots around the country, all ensuring high quality and personal service.

AWARD WINNING ALE – A range of 24 permanent beers and an exciting guest ale programme with a further 43 beers throughout the year.

EXTENSIVE DRINKS RANGE – A wide range of drinks from lager, cider, wine, spirits and minerals, providing you a hassle free one stop shop.

EXCEPTIONAL SERVICE – Innovative business building advice from a dedicated local Business Development Manager and highly trained, experienced Customer Service Team – the only one in the industry to be awarded a prestigious ‘Customer Service Excellence’ award.

COST SAVING SOLUTIONS – With over 1,700 pubs comes great purchasing power and Marston’s have negotiated fantastic deals on a wide range of products and services such as card payments, kitchen and bar equipment and waste management.

UNRIVALLED QUALITY – A unique ‘caskforce’ team of over 30 Beer Quality Technicians who deliver on site beer quality advice, auditing and cellar support.

Marston’s and your club Marston’s understands clubs and their priorities, and has a wealth of experience in helping their customers to increase their revenues in a very challenging market.

A big part of Marston’s formula for a sustainable business is making the most of cask ale; it provides clubs with a unique point of difference versus cheaper drinks from the supermarkets and gives a reason to visit and recruit members to your club.

Simon continues: “Market conditions have never been as tough as we’re experiencing now and competition is fierce. Successful clubs survive on the basis of continued, expanding membership and active committees that take a great deal of pride in their venue. We have the brands, the experience and the commitment to support your business, helping it to thrive and grow.”

To see the difference a quality brand and service can make to your business and how Marston’s can help clubs, contact 0800 587 0773 or visit marstons.co.uk

< CLUB MIRROR 27

SURVEY

Reader Survey 2016 Dear Reader, The Club Mirror Reader Survey is the most comprehensive survey carried out in the club industry.

By identifying the views and concerns of clubs, as well as analysing shifts in trading patterns, we can collectively identify new business opportunities and tackle emerging issues with the support of our industry partners.

WIN! £100 for your club

Your input is crucial. So please spend a few minutes completing this important survey.

As a thank you, you’ll gain automatic entry into our free prize draw to win one of the following:

WIN! 8 tickets to the races*

• £100 for your club • 8 tickets to a race day • A digital camera • An iPod Completed entries should reach us no later than 30 JUNE, 2016.

Many thanks for your time, good luck in the draw.

WIN!

The Club Mirror Team

A digital camera

CLUB MIRROR 2016 READER SURVEY (Please tick appropriate boxes.)

GENERAL: 1. Which of the following best describes your club?

Social ■ Sports ■ Workingmen’s Political ■ Health and fitness ■ Company Bingo ■ Student Union ■ Country

■ ■ ■

Comedy

■

Other (please specify) .....................................................................................................................................

2. How many members do you have?

Up to 1,000 ■ 1,000-1,999 ■ 3,000-3,900 ■ 4,000-4,999 ■

2,000-2,999

WIN! An iPod

■

Other (please specify) ......................................................................................................................................................................................

3. Which group below best describes the age/gender of your members (rank 1 - 6 with 1 being the highest) 18-34 male ■ 18-34 female ■ 35-50 male ■ 35-50 female ■ 51+ male ■ 51+ female ■ Other (please specify) .........................................................................................................................................................................

CLUB MIRROR 29

SURVEY 4. Which are the most important target markets for membership drives?

(Rank the top 3 only, with 1 being the most important) Junior members ■ Families ■ 18 - 34 male ■ 18 - 34 female ■ 35-50 male ■ 35-50 female ■ 51+ male ■ 51+ female ■ All of the above equally ■ 5. On average, how regularly do most of your members visit the club?

(Tick one box) Daily ■ Weekly ■ Monthly ■ Twice a week ■ Twice a month ■ Less than once a month ■

...................................................................................................................................................... ...................................................................................................................................................... ...................................................................................................................................................... ......................................................................................................................................................

12.ii. If you answered yes to question 11, what prompted you to take them on (e.g.: trade press/sales reps/distribution channels etc)

Other (please explain) ...................................................................................................................................................... ......................................................................................................................................................

6. In the past year have you noticed a change in the FREQUENCY of visits by members?

No ■ Increased substantially ■ Increased a little ■ Decreased substantially ■ Decreased a little ■

...................................................................................................................................................... ...................................................................................................................................................... ...................................................................................................................................................... ......................................................................................................................................................

13. What are your best selling ciders? (Please list in order of popularity, with 1 being most popular.)

1. ...................................................................................................................................................

2. ...................................................................................................................................................

3. ...................................................................................................................................................

Other (please explain) ...................................................................................................................................................... ......................................................................................................................................................

7. What facilities do you offer?

■ Big Screen Cable/Satellite TV Children’s play area ■ Function room Garden ■ Sports facilities Games machines ■ Car Park Darts ■ Snooker

12. If you answered yes to question 11 (your club has introduced new launches at the bar): 12.i. Please list new additions

Any comments? ....................................................................................................................................................... .......................................................................................................................................................

■ ■ ■ ■ ■

Live entertainment Games room Cigarette machine Separate restaurant Pool

■ ■ ■ ■ ■

8. What is your main source of trade information? (Tick one box) Club Mirror ■ Club Rugby ■ Sports4Bars.com ■ ■ Trade associations ■ TV advertising ■ Company reps Trade press (general) ■ ■ Internet ■ ■ www.clubmirror.com ■ ■ Other .......................................................................................................................................................

BUSINESS TURNOVER 9. What will be your club’s turnover this year? (Tick one box) Under £300k ■ £301k- £500k ■ £501k - £650k £651k - £800k ■ £801k-£900k ■ Over £1m Over £2m ■

14. What are your best selling lagers? (Please list in order of popularity, with 1 being most popular.)

1. ...................................................................................................................................................

2. ...................................................................................................................................................

3. ...................................................................................................................................................

Any comments? ....................................................................................................................................................... .......................................................................................................................................................

15. What are your best selling bitters? (Please list in order of popularity, with 1 being most popular.)

1. ...................................................................................................................................................

■ ■

2. ...................................................................................................................................................

Other (please specify) .......................................................................................................................................................

Any comments? ....................................................................................................................................................... .......................................................................................................................................................

10. How has the turnover changed from last year? (Tick one box) Not at all ■ Increased substantially ■ Increased slightly ■ Decreased substantially ■ Decreased slightly ■

3. ...................................................................................................................................................

SPIRITS 16. What are your best selling spirits? (Please list in order of popularity, with 1 being most popular.)

NEW LAUNCHES 11. Have you taken on any new launches at the club bar in the last 12 months?

1. ...................................................................................................................................................

If yes, please list

2. ...................................................................................................................................................

.......................................................................................................................................................

If no: Any special reason why not? .......................................................................................................................................................

30 CLUB MIRROR

3. ...................................................................................................................................................

Any comments? ....................................................................................................................................................... .......................................................................................................................................................

SOFT DRINKS 17. What are your best selling soft drinks? (Please list in order of popularity, with 1 being most popular.)

1. ...................................................................................................................................................

2. ...................................................................................................................................................

3. ...................................................................................................................................................

Any comments? ....................................................................................................................................................... .......................................................................................................................................................

WINES 18. Which wines – styles and serves – are your best sellers?

Most popular Popular Not popular Not applicable Red ■ ■ ■ ■ Dry White ■ ■ ■ ■ Rose ■ ■ ■ ■ Own Label ■ ■ ■ ■ Single serve ■ ■ ■ ■ On tap/boxed ■ ■ ■ ■ ■ ■ ■ ■ Bottles New World ■ ■ ■ ■ Old World ■ ■ ■ ■ Specific brands? (Please state top sellers) ....................................................................................................................................................... ....................................................................................................................................................... .......................................................................................................................................................

Other (please describe) ....................................................................................................................................................... ....................................................................................................................................................... .......................................................................................................................................................

19. How do you purchase the following drinks?

Direct Delivered Cash and from Brewer Wholesaler carry ■ ■ Draught beer ■ Bottled Beer ■ ■ ■ Spirits ■ ■ ■ Wines ■ ■ ■ Soft drinks ■ ■ ■

Through the internet ■ ■ ■ ■ ■

Other ■ ■ ■ ■ ■

If other, please specify ....................................................................................................................................................... .......................................................................................................................................................

20. Still on your suppliers, please name your...

Brewer/Breweries (if applicable) ………........................................................................................................................................……

Wholesaler/s (if applicable) ………........................................................................................................................................……

Cash and Carry/Carries (if applicable) .......................................................................................................................................................

21. How do you rank your...

Brewer/Breweries (if applicable) Wholesaler/s (if applicable) Cash and Carry (if applicable)

Very Poor ■ ■ ■

Poor ■ ■ ■

Good ■ ■ ■

Very good ■ ■ ■

Excellent ■ ■ ■

Please include reasons for these answers where possible ....................................................................................................................................................... .......................................................................................................................................................

TRAINING AND EMPLOYMENT 22. How long have you been in the trade? (Tick one box) ■ 1-5 years ■ 6-10 years Less than one year 11-20 years ■ More than 20 years ■ 23. Have you any of the following qualifications?

NVQ/SVQ ■ CIU accredited Basic Food Hygiene Certificate ■ BIIAB Qualifications

■

■ ■ CCM

■

Others (please state) ....................................................................................................................................................... ....................................................................................................................................................... .

23.i. Have you received any informal training? (E.g.: from brewers/suppliers).

Please state: ....................................................................................................................................................... .......................................................................................................................................................

24. Does your club have the following? (Please tick all that apply) Website ■ Facebook ■ Computer/s ■ Twitter ■ Wi-Fi ■ Other social media ■ 25. Do you order online (on behalf of the club) Yes ■ No ■ In part

■

26. How important are the following to your trade?

Increasingly Decreasingly No change important important Separate restaurant ■ ■ ■ Sports screening ■ ■ ■ Confectionary ■ ■ ■ Hot bar food ■ ■ ■ Live entertainment ■ ■ ■ Bingo ■ ■ ■ Snooker ■ ■ ■ Pool ■ ■ ■ ■ ■ ■ Karaoke Darts ■ ■ ■ Group outings (general) ■ ■ ■ ■ ■ ■ Group outings (racing) Group outings (sports events) ■ ■ ■ Club sports team/teams ■ ■ ■ Tea and coffee ■ ■ ■ Soft drinks ■ ■ ■ Crisps/ peanuts/snacks ■ ■ ■ ■ ■ ■ Quiz

Not important ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

Other (please specify) ....................................................................................................................................................... .......................................................................................................................................................

CLUB MIRROR 31

SURVEY CATERING 27. Which of the following describes your catering facilities?

Separate restaurant ■ Dining area ■ Over the bar meals Sandwiches ■ Crisps/peanuts ■ Nothing

■ ■

Other .....................................................................................................................................................

28 About your food offering – what are your best sellers? ..................................................................................................................................................... ..................................................................................................................................................... .....................................................................................................................................................

28.i. How many meals do you serve on your busiest day? .....................................................................................................................................................

29. If you do not have catering at the club, why not?

No demand ■ No expertise No kitchens ■ We use outside caterers Too much local competition ■ We are considering it We plan to begin serving food ■

■ ■ ■

THE FUTURE 36. What turnover changes (by category) do you expect to see in the next 12 months?

Large Slight Large Slight Stay same increase increase decrease decrease ■ ■ ■ ■ ■ Food Entertainment ■ ■ ■ ■ ■ Families ■ ■ ■ ■ ■ Standard ale ■ ■ ■ ■ ■ Premium ale ■ ■ ■ ■ ■ Standard lager ■ ■ ■ ■ ■ Premium lager ■ ■ ■ ■ ■ Ciders ■ ■ ■ ■ ■ Spirits ■ ■ ■ ■ ■ Wine ■ ■ ■ ■ ■ PPS ■ ■ ■ ■ ■ No/low alcohol ■ ■ ■ ■ ■ Soft drinks ■ ■ ■ ■ ■ Gaming machines ■ ■ ■ ■ ■

30. If you do/are planning to do catering at the club, which of the following will you focus on? (Please tick all applicable) Children ■ Families ■ Bar snacks ■ Bar meals ■ Functions ■ Full restaurant service ■

37. What would be your most important business objective by year end? (Tick as many boxes as you like but rank in order of importance with 1 being the most important) Expanding reach/more members ■ Lowering prices ■ Improving range of drinks ■ Family facilities ■ Improving margins ■ Providing entertainment ■ Getting/keeping staff ■ Training staff ■ Improving food on offer ■ Improving marketing ■ Different kinds of customers ■ Improving décor/ambience ■

ENTERTAINMENT 31. How many gaming machines are there at your club and who supplies them?

38. How much do you estimate your club will spend on club refurbishment, upkeep, facilities or improvements over the next year?

.....................................................................................................................................................

.....................................................................................................................................................

32. What live entertainment do you offer at your club?

Band/singers ■ Comedy ■ ■ None ■ Theme nights

39. How many people see your copy of Club Mirror? (Tick one box) Just myself ■ Two ■ Three ■ More than three ■

Other comments .................................................................................................................................................... .....................................................................................................................................................

Cabaret

■

33. Which of the following screened/electronic forms of entertainment do you have?

Race nights (general) ■ Sports screenings ■ Poker nights ■ Electronic Bingo ■ Electronic quizzes ■ Movie screenings ■ 34. How else do you encourage members to the club?

Price promotions ■ Mail shots ■ Loyalty programmes ■ Sports activities ■ Family activities 35. Do you have any of the following? (Please tick all that apply) BT Sport ■ Racing UK ■ Sky Sports

■

■

40. Please indicate which of the following elements of Club Mirror you read: Always Sometimes Never News/Club HQ ■ ■ ■ ■ ■ ■ Drinks features Better business ■ ■ ■ Product news ■ ■ ■ ■ ■ ■ Entertainment Sports and fitness ■ ■ ■ ■ ■ ■ Legal Eagle What else would you like to see in the magazine? .................................................................................................................................................... ....................................................................................................................................................

PRIZE DRAW ENTRY DETAILS This survey is confidential. However, if you would like to be entered into our prize draw, please complete the following section in full. Any details given will not be used for any direct marketing or other purposes. (For T&Cs email info@clubmirror.com). DEADLINE: 30 June, 2016.

Post to: Club Mirror Reader Survey, Gainsborough House, 59/60 Thames Street, Windsor SW4 1TX. Alternatively, fax your completed survey to us on 01752 272021.

Please complete ALL of the following details in BLOCK CAPITALS. Name: ........................................................................................................................................

Address: ....................................................................................................................................

Position: ....................................................................................................................................

......................................................................................................... Postcode: ........................

Club Name: ................................................................................................................................

Business tel no (inc STD): ................................... Mobile phone no: .......................................

32 CLUB MIRROR

REAL ALE CLUB OF THE YEAR

Real Ale Club of the Year – winners announced Club Mirror and CAMRA joined forces four years ago in the quest to find the club most committed to top quality real ale in welcoming surroundings with a great atmosphere. And this year’s winner is a worthy champion.

A

lbatross RAFA Club is the proud winner of this year’s CAMRA Real Ale Club of the Year Award in association with Club

Mirror.

The club was judged overall winner out of just four Super Round winners, the other three being Cheltenham Motor Club, Kinver Constitutional Club and Orpington Liberal Club.

Club Mirror Publisher Sean Ferris said: “It was a very difficult task to select an outright winner from so many exceptional clubs. Albatross RAFA Club is an extremely worthy winner. The standard of ales is exceptionally high, all supported by passionate bar teams and appreciative members. The quality of the beer was equalled only by the quality of the welcome – a very friendly and inclusive club.”

Clubs can enter the Awards through Club Mirror

34 CLUB MIRROR

Albatross RAFA Club, Bexhill on Sea. or can be nominated by readers or by CAMRA branches across the country and judged by panels of volunteer CAMRA members during the year.

The resulting 16 Regional Winners then attend Club Mirror’s Club Awards where the four Super

Round winners are announced live on stage. These four clubs are then visited again by CAMRA and Club Mirror for final judging.

The Albatross hosts popular beer festivals in April and September in its large function room and has a full diary of regular social events including jazz, folk and quiz nights, keep fit, welcome walks, coffee mornings, table tennis and bingo.

It stocks beers from local brewers such as Rother Valley, Weltons and Dark Star. The club, which has an interesting collection of RAF memorabilia, has been a Regional Club of the Year in both 2013 and 2014.

John Holland, Chairman of CAMRA’s Clubs Advisory Group said: “The Competition each year goes from strength to strength as more and more clubs show great commitment to quality real ale.”

Super Round winners are presented with their trophies at Club Mirror’s annual Awards.

SUPER ROUND WINNERS • • • •

Albatross RAFA Club Cheltenham Motor Club Kinver Constitutional Club Orpington Liberal Club

REGIONAL WINNERS • • • • • • • • • • • • • • • •

Albatross RAFA Club Appleton Thorn Village Hall Birchanger Sports & Social Club Blackpool Cricket Club Cheltenham Motor Club Darlington Snooker Club Flixton Conservative Club Kinver Constitutional Club Marden Village Club Marlow RBL Club Orpington Liberal Club Poole Ex Servicemens (RBL) Club Ravenswood Club (RBL) Rushden Historic Transport Society The Real Ale Farm Wortley Mens Club

Cheltenham Motor Club’s Steward Neil Way.

Kinver Constitutional Club.

Orpington Liberal Club.

STOP PRESS To enter the next Real Ale Club of the Year Award in association with Club Mirror, complete the online nomination form found at www.camra.org.uk/cotynomination by Friday 6 May, 2016. < CLUB MIRROR 35

UP TO

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*

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when you stock FOSTERâ&#x20AC;&#x2122;S and 3 other HEINEKEN draught brands

40% OFF when you become a sole stockist of HEINEKEN draught beer and cider

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when you become a sole stockist of HEINEKEN draught beer and cider, with a Smart Dispense contract

*T&Cs apply please see www.online.heineken.co.uk for conditions or discuss with your sales rep.

Growing together

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with exclusive televised sports

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with UEFA Champions League and Europa League games not available on ITV or Sky

on your bar

&DOO +(,1(.(1 RQ WR ´QG RXW PRUH GHWDLOV DERXW KRZ WR EHFRPH WKH XOWLPDWH VSRUWV YHQXH IRU \RXU FXVWRPHUV T&Cs apply please see www.online.heineken.co.uk for full conditions. Promotion open to UK trade customers only; premises must be licensed under applicable legislation; requirement for new 12 month stocking agreement with Heineken and new 12 month agreement with BT (Standard Conditions For Commercial Premises (Single Premises)); discount available for 12 month periods; 50% discount package only available to customers which enter into a minimum 3 year agreement for SmartDispense with Heineken; limitations apply in 2015 to customers which are within one of the Qualifying Tiers (as defined in paragraph 7 of the T&Cs) prior to entering into the new stocking agreement with Heineken and which are existing BT Sport Total customers (see paragraph 5 of the T&Cs); promotion excludes premises that are part of a managed group; early termination charges may apply to existing BT Total Sport customers (see paragraph 6 of the T&Cs); promotion only available until 31 December 2016. Promoter: Heineken UK Limited, 3-4 Broadway Park, South Gyle Broadway, Edinburgh EH12 9JZ

LIVE SPORTING FIXTURES FROM

The best of Sunday May 1, 1.30pm – Sky Sports 1 HD

Barclays Premier League: Manchester United v Leicester City History is beckoning for Claudio Ranieri and his Leicester City team as they close in on the title and they will not want to slip up in the final weeks of the season. Their previous game against United finished in a 1all stalemate, with Jamie Vardy scoring for the Foxes and Bastian Schweinsteiger equalising in first-half stoppage time. This time around they will be desperate for a winning score.

Sports4Bars.com looks ahead to the key live sporting fixtures coming up soon, including some top European football and rugby ties.

Sunday May 1 1pm Sky Sports F1 HD

Monday May 2 8pm Sky Sports 1 HD

F1: Russian Grand Prix

Barclays Premier League: Chelsea v Tottenham

High-octane action from Sochi.

Lewis Hamilton has won this race on the last two occasions. Taking the other two podium positions in 2015 were Sebastian Vettel and Sergio Perez.

Sunday May 1 1.30pm Sky Sports 1 HD

Saturday May 9, 5.45pm – BT Sport

Football: The FA Cup Final Few occasions occupy such a key position in British sporting culture and this season’s showpiece domestic event should be no exception. Many big names have bitten the dust on the way to Wembley Stadium, not least 2015 winners Arsenal, who crashed out at the quarter-final stage with a very disappointing 2-1 defeat to Watford. Whichever two teams run out on the hallowed turf on May 9, the game is sure to conjure up plenty of moments of drama and top-class action as the players vye for the fabled FA Cup trophy.

Saturday May 28, 7.45pm – BT Sport HD

UEFA Champions League: Final One of the world’s most majestic sporting cathedrals, the San Siro in Milan, is the fitting venue for this epic European event. This is the fourth European Cup/Champions League Final hosted at the stadium following previous finals in 1965, 1970 and 2001 and the atmosphere at the 80,000 capacity stadium is sure to be electric. Last year’s Final took place in Berlin and saw a superb Barcelona side outwit Juventus to win by 3-1 but neutrals will be hoping that the 2016 Final goes all the way to the wire. If scores are level after 90 minutes, the game will go to 30 minutes of extra time and then a penalty shoot-out if the scores remain even.

Barclays Premier League: Manchester United v Leicester City Leicester City are in touching distance of making history and will be desperate to maintain their tilt at the title right up until the moment when the Premier League trophy is safely in their hands.

The Blues may be out of contention for both the title and a place in next season’s Champions League but they will still not give an inch against their fellow Londoners on their home turf, particularly with Spurs aiming for a top-four finish.

Tuesday May 3 7.45pm BT Sport

UEFA Champions League: SemiFinal - 2nd Leg The teams must jump this penultimate hurdle before they can claim a place in the prestigious final to be staged at the San Siro Stadium in Milan.

Sunday May 1 4pm Sky Sports 1 HD

Wednesday May 4 7.45pm BT Sport

Barclays Premier League: Southampton v Manchester City

UEFA Champions League: SemiFinal - 2nd Leg

The final weeks of the season always throws up plenty of surprises and there are sure to be several twists and turns before the teams head off on their summer break.

The world will be watching as two of European football’s best teams battle it out for a place in the showpiece Final. There is sure to be plenty of drama throughout.

Monday May 2 8pm Sky Sports 1 HD

Wednesday May 11 8pm Sky Sports 1 HD

Cricket: County Championship Division One: Nottinghamshire v Yorkshire

Barclays Premier League: Liverpool v Chelsea

Yorkshire have made no secret of their aim to win the County Championship title for the third time in a row. A key man in helping them do that will be leading batsman Adam Lyth.

This should be a highly competitive encounter with little to separate the teams in the table for much of the season. Manager Jurgen Klopp will be aiming to finish his first term in charge at Anfield with a string of positive performances.

The only place to show UEFA Champions League this season MEANS BUSINESS

38 CLUB MIRROR

No longer on ITV or Sky Sports

May’s Live Sport on TV UEFA Champions League Final: BT Sport, Saturday May 28

ALSO COMING UP...

Thursday May 5 7pm Sky Sports 1 HD

Premier League Darts Thursday May 12 7pm Sky Sports 1 HD

Premier League Darts Saturday May 14 9am Sky Sports 2 HD

Rugby Sevens: Paris Thursday May 19 7pm Sky Sports 1 HD

Saturday May 14 5.45pm BT Sport

Saturday May 21 TBC BT Sport

Saturday May 28 3pm BT Sport

European Rugby Champions Cup: Final

FA Cup Final

Rugby: Aviva Premiership Final

Action from the Grand Stade de Lyon in France as two European rugby heavyweights go head-tohead for the title. Toulon won their third title in a row in last year’s epic encounter.

One of the highlights of the English sporting calendar as two teams run out at Wembley to compete for the fabled trophy. Arsenal won 4-0 last year against Aston Villa. They were knocked out in the quarter-finals this time around.

A long, gruelling season comes to an end in the Aviva Premiership.

Saracens are the reigning champions, having despatched Bath in comprehensive fashion in last year’s Final.

Sunday May 15 1pm Sky Sports F1 HD

Saturday May 21 TBC Sky Sports

F1: Spanish Grand Prix

Scottish FA Cup Final

Nico Rosberg nicked a close result against his Mercedes team-mate Lewis Hamilton in the 2015 edition of this race.

Action from Hampden Park. Last season saw 10-man Inverness Caledonian Thistle beat Falkirk 2-1 thanks to a late goal from James Vincent.

Wednesday May 18 7.45pm BT Sport

UEFA Europa League: Final The winners of this game will qualify for next season’s Champions League but will also claim a major piece of silverware. The current Europa League holders are Sevilla who beat FK Dnipro 3-2 in last year’s Final at the National Stadium, Warsaw.

Thursday May 26 10am Sky Sports 4 HD

Golf: BMW PGA Championship The flagship European Tour event continues at Wentworth in Surrey.

Taking place on the iconic West Course, the event invariably attracts a world-class field. Last year the event was won by An Byeong-hun of South Korea.

Premier League Darts Saturday May 21 9.20 Sky Sports 1 HD

Rugby Sevens: London - Day 1 Sunday May 29 2.45pm Sky Sports 3 HD

Saturday May 28 5pm Sky Sports

International Rugby: England v Wales

Championship Play-Off Final

Sunday May 29 3pm Sky Sports

Renowned as one of the most valuable matches in world football, the winner of this game will get a golden ticket into the hugely lucrative Barclays Premier League.

Tensions are sure to be running high amongst players, fans and the management alike.

Football: League One Play-Off Final Monday May 30 3pm Sky Sports

Football: League Two Play-Off Final

Saturday May 28 7.45pm BT Sport

UEFA Champions League: Final The San Siro Stadium in Milan hosts this showpiece event featuring the two best teams in Europe.

Barcelona are the holders, having beaten Juventus 3-1 in Berlin.

www.Sports4Bars.com

The only place to show UEFA Champions League this season MEANS BUSINESS

No longer on ITV or Sky Sports

CLUB MIRROR 39

BUILDING THE BUSINESS – WEDDINGS

The wedding planner From Hen and Stag functions to wedding breakfasts and the wedding itself, clubs can provide the perfect welcoming environment for the happy couple. Top tips on hosting the perfect event.

T

he average cost of a UK wedding is now over £18,000 according to a survey. The survey of over 1,000 couples found that over 20% of couples were taking out loans and credit cards to fund the day, and one in nine newlyweds admitted to almost breaking up over their strained wedding finances. As a result, says the survey, modern couples planning to get hitched are becoming more thrifty than ever before – from home-produced invitations and wedding favours, to baking their own cakes. And, of course, finding more cost-friendly venues for the reception – and indeed the wedding itself. All of this is good news for those clubs willing and able to step into the brink.

Since the 1994 Marriage Act declared that licensed venues could hold weddings, the opportunity to provide all aspects of the event – from hen and stag do’s to the reception and the wedding itself – has proved an attractive prospect for club revenue streams.

40 CLUB MIRROR

FEES, FORMS AND APPLICATIONS License fees vary across the country, as you’d expect, and there are numerous regional variations. Rules laid down by the Registrar General, however, form the backbone of regulations across England, Wales and Scotland. (For variants to Scottish guidelines, visit http://www.groscotland.gov.uk/files1/ registration/approval-of-placesguidance. pdf).

The application is, of course, only part of the process. Is your club geared up to leading the bride and groom effortlessly up the aisle, or is it more a question of up the garden path? Can you have your wedding-cake and eat it.

THE WEDDING LIST The following list poses questions that the wedding planners will be asking when they visit their venues of choice. Obvious as the questions may seem, your visitors will be reassured when you have the answers at your finger tips, or presented in a professionallooking Wedding Pack.

FOOD AND DRINK • What is the maximum amount of guests allowed?

• Do they need to bring in their own caterer?

• Can they bring in their own wine/champagne? If so, is there a corkage charge?

• What time can the club stay open until?

• How many staff would be needed on the day?

• Is there a single point of contact at the club who will take responsibility for the event?

VENUE DETAILS • Will they have exclusive use of the venue?

• Is there a safe place for storing presents?

• Is there a room the bride can use to get changed?

• Confirmation of public liability insurance.

• Is there the opportunity to see how the venue looks dressed up for another wedding first?

• Are candles allowed?

• Is there a reasonable rain-proof smoking area outside?

OTHER SERVICES • Can you recommend/book a cake specialist?

• Can you recommend/book a photographer?

• Can you recommend/book a car hire service?

• Can you recommend/book flowers?

• Can you recommend/ book a registrar (if needed/ appropriate)?

• Can you recommend/book entertainment/band etc for the afternoon/evening festivities?

• Can you recommend/book a toastmaster/Master of Ceremonies if required?

ACCOMMODATION • Can you organise any special rates with local hotels?

GENERAL • Are the parking facilities adequate?

• Can people leave cars overnight?

• Can children be catered for?

FINANCE AND WHAT’S INCLUDED • Is VAT included in prices quoted?

• Are staff included in the costs?

• What is the policy on postponement/ cancellation?

FOLK-LORE FAST FACTS Weddings are packed with superstition, so why not prove how in tune with the happy couple you are by presenting them with a Folk-Lore Fact Sheet.

Marrying months – Old folklore has it that ‘Marry in September’s shrine, your living will be rich and fine’. It also suggests that November and December are equally auspicious months to

TOP PICKS FOR THE FIRST DANCE Top picks for that all important first dance include...

Marry You – Bruno Mars Accidently In Love – Counting Crows Brighter Than Sunshine – Aqualung For Once In My Life – Stevie Wonder Nothing Else Matters – Metallica Everything – Michael Bublé Love On Top – Beyonce You Got the Love – Candi Staton Fly Me To The Moon – Frank Sinatra Dream a Little Dream of Me – The Mamas & The Papas Candy – Paolo Nutini Greatest Day – Take That It Must Be Love – Madness (I Can’t Help) Falling In Love With You – UB40 It Had To Be You – Harry Connick Jr Cupid – Sam Cooke One Day Like This – Elbow Close to Me – The Cure How Sweet It Is (To Be Loved By You) – James Taylor More Than Words – Extreme Baby, Now That I’ve Found You – Alison Krauss Feeling Good – Muse She – Elvis Costello If There Is Something – Roxy Music Just Say Yes – Snow Patrol Stand By Me – Ben E King The Way You Look Tonight – Frank Sinatra I Only Have Eyes For You – Billie Holiday Truly Madly Deeply – Savage Garden At My Most Beautiful – REM Unforgettable – Nat King Cole Chasing Cars – Snow Patrol What A Wonderful World – Louis Armstrong Gotta Get You Into My Life - The Beatles Crazy Little Thing Called Love – Queen Wonderwall – Oasis Yellow – Coldplay You're Beautiful – James Blunt You're The First, The Last, My Everything – Barry White Your Song – Ellie Goulding

You Do Something To Me – Paul Weller Make You Feel My Love – Adele Everlong – Foo Fighters Higher Love – James Vincent McMorrow Better Together – Jack Johnson I'm Yours – Jason Mraz You Make It Real – James Morrison Iris – The Goo Goo Dolls Thinking Out Loud – Ed Sheeran Stay With Me – Sam Smith Love Me Like You Do – Ellie Goulding All Of Me – John Legend Only Love – Ben Howard Grow Old With Me – Tom Odell How Long Will I Love You – Ellie Goulding I Won't Give Up – Jason Mraz XO – Beyonce Happy – Pharrell Wiliams I Don’t Want To Miss A Thing – Aerosmith Run – Leona Lewis Everything I Do – Bryan Adams You’re Still The One – Shania TwainChasing Pavements – Adele Come What May – Moulin Rouge Can’t Get Enough Of Your Love Babe – Barry White Just The Way You Are – Barry White Somewhere Over The Rainbow – Eva Cassidy Let There Be Love – Nat King Cole L-O-V-E – Nat King Cole Rule The World – Take That

marry, with the former apparently bringing only joy and the latter, lasting love. So if weddings are on your radar, you can expect to be kept busy in the coming months.

From east to west the bride knows best – In Scotland one popular custom was for the bride to ‘walk with the sun’, walking from east to west on the south side of the church and then continue walking around the church three times.

Never Forget – Take That Time Of My Life – Dirty Dancing Can You Feel The Love Tonight Hero – Enrique Iglesias Explosions – Ellie Goulding You’ve Got The Love – Florence And The Machine Kiss From A Rose – Seal Here Comes The Sun – The Beatles Let It Be – The Beatles Hey Jude – The Beatles When You Say Nothing At All – Ronan Keating Elton John – Your Song I Get The Sweetest Feeling – Jackie Wilson Ain’t No Mountain High Enough – Marvin Gaye How Sweet It Is – Marvin Gaye Come Away With Me – Norah Jones No One – Alicia Keys Angels – Robbie Williams Flying Without Wings – Westlife Sway – Michael Bublé Moon River – Frank Sinatra Sky Full Of Stars – Coldplay We Found Love – RihannaI Only Want To Be With You – Dusty Springfield She’s The One – Robbie Williams Same Love – Macklemore and Ryan Lewis Friday I’m In Love – The Cure

Something old, something new – Something old, something new Something borrowed, something blue And a silver sixpence in your shoe The Victorian rhyme echoes far older customs.

‘Something old’ represents friends; ‘something new’ is the newlyweds’ happy and prosperous future; ‘something borrowed’ is often a valued item lent by the bride’s family (to be returned to ensure good luck!) Traditionally this was old garter which was

CLUB MIRROR 41

>

BUILDING THE BUSINESS – WEDDINGS given to the bride by a happily married woman in the hope that her happiness in marriage would be passed on to the new bride. The ‘silver sixpence in your shoe’ was to ensure wealth in the couples married life. Today a penny is often substituted.

The wedding dress – It is unlucky for: • The bride to make her own wedding dress.

• The groom to see the bride in her wedding dress until she arrives at the ceremony.

• The bride to wear her entire outfit before the big day.

Flowers – If you’re decorating the club with flowers, check out this list of what flowers are supposed to represent: • Orange blossom – purity and chastity.

• Peonies – shame (best avoided!)

• Azaleas – temperance • Roses – love • Snowdrops – hope.

• Red and white flower combination – blood and bandages.

• Lilies – to some majesty, to others death.

On the way to the wedding – • Bride: a last look in the mirror brings good luck.

Returning to the mirror once the journey begins brings bad luck.

• Seeing a chimney sweep is thought to bring good luck (you may have to hire one) • Other good luck omens: include lambs, toads, spiders, black cats and rainbows.

• Bad luck omens: seeing an open grave, a pig, a lizard, or hearing a cockerel crow after dawn.

Monks and nuns (because they are associated with poverty and chastity).

The wedding cake – Cutting the cake together symbolizes the couple’s shared future. In Yorkshire a plate holding wedding cake was thrown out of the window as the bride returned to her parental home after the wedding. If the plate broke she would enjoy a happy future with her husband. If the plate remained intact her future would be grim. The top tier of the cake is often kept by couples for the christening of their first child.

Bouquet – After the reception the bride throws her bouquet back over her shoulder to unmarried female guests. The one who catches the bouquet will be the next to marry.

Shoes – Tying shoes to the back of the newlyweds’ car evolved from a Tudor custom. Guests threw shoes at the newlywed couple. It was considered lucky if they or their carriage were hit. A Tudor bride’s father would give the groom a pair of the bride’s shoes, symbolising the passing on of responsibility for the daughter. The groom then tapped the bride on the forehead with one of these shoes to assert his dominance.

TOP TIPS FOR THE WELL-GROOMED GROOM While all eyes are on the bride, what help’s out there for the groom? Astonish the club’s would-be grooms with these top tips from Tom Bourlet at specialist company the Eventa Group.

Choosing the suit Two or three buttons? Two button suits are generally considered to have a more timeless feel than three button suits. Two button suits can also help to lengthen the frame – making them suitable for all builds. Three button suits are a better choice for taller men over 6ft, and have a slightly ’60s-mod feel. When standing, the top suit jacket button (of a two-button suit), should be just above the navel. The bottom button on a suit jacket button remains undone (so for a twobutton suit, just the top button is done up). The same applies to waistcoats.

Picking the colour The three traditional colours are black, navy and grey. Charcoal grey is an intelligent choice for the younger member, giving an older appearance (unlike navy blue which can have the reverse effect). It’s also versatile enough to be matched with brown or black elements, depending on the shade of grey. Black can be useful due to its similarity to formal attire, and help project an image of authority while navy is a popular and an elegant colour that lacks the austerity that could be associated with black or grey suits.

Choosing the cloth Cotton – Cotton suits are great for hotter climes but do tend to crease.

Wool – Versatile and warm, wool-based suits are ideally suited for chillier temperatures. They don’t tend to wrinkle easily, but can feel a little stuffy if you start to heat up.

Cashmere – Made from the wool of Cashmere goats, these suits have a famously classy look.

Worsted wool – Worsted wool is a great choice if you expect your suit to experience a lot of wear and tear.

Linen – Light-weight fabric that makes a suit easy and cool to move about in. Like most lightweight suits however, they are easily creased and hard to clean once stained.

Polyester – Practical as it can be machine washed (on a low heat). Beware however: these tend not to breathe well.

Velvet – One of the slightly more out-there styles, velvet suits hark back to the 1920s Great Gatsby era.

The more expensive velvet suits will be cotton-based, the cheaper will be Rayon-based, and dark. Rich colours will look best.

Silk – Silk suits look great and are practical too. Silk regulates temperature, retaining heat when it’s cold while being lightweight and breathable enough to wear in the heat.

The cuffs Shirt cuffs should show around half an inch outside the jacket sleeve.

Trouser Length The perfect trousers sit one inch over the wearer’s shoes.

The tie-bar Along with cufflinks, a tie-bar can make a great addition to a suit. They should be positioned between the third and fourth shirt button hole and shouldn’t cover the entire width of the tie.

Ties As a rule of thumb, a tie should either reach the waistband of trousers or be slightly shorter. (It shouldn’t go over/be tucked in.) Overly wide ties are ‘out’, pencil ties are ‘in’ for those who like the ’60s mod look. The tie width needs to suit the lapel. On colour, plain ties should be darker than the wearer’s shirt and patterned ties work on a plain shirt.

<

42 CLUB MIRROR

YOU NEED US ON YOUR SIDE...

MAKE AVENSURE PART OF YOUR TEAM Dealing with day to day issues when managing your staff can feel like a full time job in itself; so how do you ensure you are getting it right?

From having the correct contracts of employment to managing absence, sickness or holiday requests it is essential you are legally compliant for both HR and Health & Safety.

Here at Avensure, we can help.

Call us FREE today and ask for Ian Devlin. We can give free immediate advice on a pressing issue or tell you more about how we already assist numerous clubs nationwide, just like yours.

0800 294 5955 enquiries@avensure.com www.avensure.com

NEWS FROM HQ

HQ club mirror

Ever thought of getting your club listed as a community asset? Well Communities Minister Marcus Jones thinks you should. Here he explains why, and how it could protect your club.

On the topic of protection, does your club have an up-to-date Flood Plan in place? Do you know what action needs to be taken, when and by whom? If the answer is no, then have a look at Sport England’s advice on developing a water-tight Flood Plan.

Finally, if you’re feeling drowned by the number of members huddled over their smart phones, then have a look at a novel idea from Beefeater – a No Phone Zone.

List your club as a community asset C

ommunities Minister Marcus Jones has called on supporters and councils to up their game and do more to help boost sport locally by listing their grounds and clubs as Community Assets.

Since 2012, community groups have had the right to help protect sports facilities and other much-loved local buildings or land by listing them as Community Assets. More than 3,000 assets are now listed. This means that an owner cannot sell a ground or stadium, pavilion or pitch without a supporters group knowing about it or having the chance to put together a bid to buy it on behalf of the community.

“Clubs are rooted in their communities and many supporters’ trusts around the country have been exercising their rights and having more of a say in how their grounds and stadiums are run,” said Marcus Jones. “Taking control can not only secure their future, but it can also help them to grow and develop new commercial opportunities that help boost local economies.”

Community Asset kits have now been made available to supporters to give them more of a say over their clubs and their grounds future.

“I want to see more sports fans up their game by converting their community rights to ensure

Plymstock Albion Oaks Rugby Football Club

44 CLUB MIRROR

Oxford United Supporters Trust

Marcus Jones that their clubs and grounds remain at the heart of their local sporting communities,” said Jones.

Oxford United Supporters Trust was the first club to make use of the scheme, listing the Kassam stadium in May 2013 and more recently Tewkesbury Rugby Club listed their club as an Asset of Community Value with their local council.

Tewkesbury Rugby Club In 2014, Plymouth Council handed over the 22 acre Horsham Playing Fields to the trustees of Plymstock Albion Oaks Rugby Football Club.

The transfer to community control provided the club with a platform to attract investment and the club is now going from strength to strength, securing lottery funding for a new pavilion, sealing a kit deal for all of their 16 teams and gaining promotion to the Cornwall-Devon League.

“No one wants to see their sports club kicked into touch so why not follow the examples of Tewkesbury Rugby Club and Plymstock Albion Oaks and explore the range of support and help available,” said Jones.

• To list your club as a community asset, visit www.mycommunityrights.org.uk

Developing a Club Flood Plan A

well considered and implemented club flood plan can significantly reduce the impact of the costs or delays to recovery.

Sport England offers the following advice.

Actions 1. The club committee should review the implications of flooding to the club and its facilities and develop a club flood plan.

2.

Register with the Environment Agency for a free flood warning service.

3.

Identify which part of the site is likely to flood and what sort of warning you are likely to get. Consider the previous flooding in the area and establish the direction and location of flooding.

4.

If in doubt take the advice of the experienced professionals, the Environment Agency and other informed agencies.

5.

The flood plan must include a list of key contacts, personnel and a list of agreed actions and responsibilities. You will need to identify a list of volunteers, with their contact details, who you can call on if there is a flood alert.

6.

7.

The flood plan should be a formal club document and similar in structure and content to the template found at this following link – http://www.environment-agencygov.uk/homeandleisure/ floods/38329.aspx.

The club committee should appoint an officer to act as the first point of contact and be

responsible for reviewing and updating the plan.

8.

9.

You must regularly test and improve your flood plan to ensure everyone understands what is required and that the information and key responsibilities are up to date.

Ensure all key personnel have a copy of the plan.

10. Display a copy of the flood plan on the club notice board and on the club website. This ensures everyone knows that the plan has been implemented and what will happen and why.

11. Ensure the club flood plan effectively links in with any local community flood plan that may have been developed.

12. Ensure that the flood plan takes account of any specific requirements of your insurers.

13. Make sure that you are aware of all the organisations that respond to flooding in your area.

This will help you contact the correct organisations when the club needs help. Identify all of the resources that are available to you and the club.

14. Make a list of reputable contractors who may be required after the flood.

No Phone Zone F

ed up with members spending more time on the phone than talking to each other? Here’s an interesting idea from restaurant chain Beefeater – No Phone Zones.

The chain decided to trial phone-free areas in response to a survey on behaviour which ruins family outings. Top of the spoiler list was the constant checking of phones at the table; 54% listed this as the single most likely occurrence to cause an argument.

The second and third most likely things to spark an argument were a family member being scruffy for the occasion (28%) and family members having earphones constantly plugged in (18%).

Beefeater’s No Phone Zone was trialled across sites on Mother’s Day weekend, with a view to make the areas permanent if well received by diners.

CLUB MIRROR 45

CLUB KITCHEN

Wedding Buffet As the wedding season begins in earnest, Booker has been busy creating this Club Kitchen Buffet for just £3.06 per portion – from timeless classics to food with a contemporary twist.

PULLED PORK ZAKOUSKIS (96 portions) Pidy Zakouskis Mini Bouchees (M187315) CL American Style BBQ Pulled Pork (M183898) Cooking Onions (M529776) Mixed Peppers (M107803) Chef’s Larder Thick and Creamy Mayonnaise (M122272)

Cost per serving – £0.13 Instructions • Prepare the bouchees and pulled pork as per the on-pack instructions.

• Sweat off the diced onion and pepper. Mix with the pork and the mayonnaise.

• Fill the bouchees with the pulled pork mix.

CHICKEN PLATTER (4 portions) Universal 15 Chicken Kebabs with Peppers and Onions (M078350) CL Chicken Wings of Fire (M121858) CL Barbecue Chicken Wings (M121818) Universal Roasted Diced Chicken Tikka (M130677) CL Spicy Chicken Bites (M194546) CL Small Crispy Chicken Fillets (M129988) CL Premium Smokey Bourbon BBQ Sauce (M144366) The Imokilly Cheese Company Soured Cream Set (M187627) Florette Crispy Salad (M629340) CL French Dressing (M129892)

Cost per serving – £0.16 Instructions • Cook individual items according to on pack instructions.

CLUB KITCHEN CODES CL - Chef’s Larder FF – Farm Fresh OTT – Over The Top

Chicken platter

46 CLUB MIRROR Honey Baked Goats Cheese

Meat Feast Pizza

MEAT FEAST PIZZA (Minimum 8 portions) CL Pizza Base Mix (M107784) Reggia Spiced Neapolitan Pizza Sauce (M107592) CL Grated Cheddar & Mozzarella Mix (M095276) Campofrio Selection Pepperoni (M134233) Campofrio Selection Chorizo (M165196) Campofrio Sliced Peppered Salami (M150705) Marion Pancetta Lardons (M116976) Caseificio Villa Mozzarella Ball (M135165) FF Basil (M138092) Gran Duca Parmigiano Reggiano (M135183)

FF

CL

CL

Monterey Jack Grated Cheese (M144242) Beef Tomatoes (M132029) Red Onions (M111479) Florette Crispy Salad (M629340) French Dressing (M129892) The Imokilly Cheese Company Soured Cream Set (M187627) Garlic & Chilli Seasoning (M194048)

Cost per serving – £0.55 Instructions • Heat up the vegetable chilli as per the on pack instructions. Spoon into the wraps, top with the cheese and fold closed.

• Bake in a hot oven for 5-10 mins.

• Serve with a mixed salad with the soured cream in a separate dish. Grind the chilli seasoning over the top.

Cost per serving – £0.30 Instructions • Make up the pizza base as per the on pack instructions.

• Spread with the pizza sauce and top with the cheese.

• Arrange the meats on top of the cheese, slice the mozzarella and place on top.

• Bake at 200°C for 10-12 mins.

• Serve with the fresh basil and shaved parmesan on top.

VEGETABLE CHILLI & JACK CHEESE BURRITO (4 portions) Kingsmill 8 White Wraps (M192198) Grant’s Chef’s Choice Vegetable Chilli (M166004)

Vegetable Chilli & Jack Cheese Burrito

> CLUB MIRROR 47

CLUB KITCHEN Vine Tomato & Ricotta Tart

CLUB KITCHEN CODES CL - Chef’s Larder FF – Farm Fresh OTT – Over The Top

VINE TOMATO & RICOTTA TART (Minimum 8 portions) Edler’s Savoury Pastry Case (M150656) Caseificio Villa Ricotta (M135185) CL 15 Dozen Medium Fresh Eggs (M168776) CL Garlic Puree (M083887) FF Basil (M138092) Monterey Jack Grated Cheese (M144242) FF Vine Tomatoes (M103208)

Cost per serving – £0.45 Instructions • Make up the ricotta mix with half the monterey jack cheese.

• Spread mix in the base of the pastry case.

• Thickly slice the tomatoes and lay on the ricotta; cover with the remaining monterey jack.

• Bake at 200°C for 20mins.

• Cool for 10 mins then cut into 8.

Crème Brûlée Mini Tartlets and Salted Caramel Profiteroles

CRÈME BRÛLÉE MINI TARTLETTE (12 portions) Pidy Mini Cocktail Canapes (M193746) Macphie Crème Brûlée (M018573) Silver Spoon Caster Sugar (M185034)

Cost per serving – £0.25 Instructions • Prepare the Brûlée mix as per the on pack instructions and pour into the pastry cases.

• Chill overnight or until set.

• Sprinkle with the sugar and caramelise under a grill or with a blow torch.

SALTED CARAMEL PROFITEROLES (37 portions) Pidy Ready To Fill Profiteroles (M187266) Müller Wiseman Dairies Pasteurised Double Cream (M966069) OTT Salted Caramel Dessert Topping (M189152)

Cost per serving – £0.22 Instructions • Defrost the profiterole cases as per the on pack instructions.

• Whip the cream and add 2/3 of the salted caramel sauce.

• Fill the profiteroles and serve with the remaining salted caramel sauce.

FOR MORE INFORMATION For more information and menu ideas contact Booker.

• t. 0845 60 12 999 • www.booker.co.uk

48 CLUB MIRROR

<

ASK THE EXPERTS – PUBLIC LIABILITY INSURANCE

Celebration time – putmembers’safetyfirst As the Queen celebrates her 90th birthday this year, clubs around the country will be joining in the festivities – and that means fireworks! AON’s Andy Kitchener provides the following advice on staying safe.

C

lubs want to protect staff, members and guests from harm or damage at all times. Fireworks have their own particular implications so it’s worth doing a thorough check through your safety procedures as well as being clear where you would stand with your insurance policy if anything went wrong.

To make sure that Public Liability Cover remains fully in force you will need to comply with the policy conditions of your insurance.

Below is a list of tips designed to help protect you during firework displays, but please do check the specifics of your policy before holding an event.

•

Use experts – Certain fireworks may only be used if you have a qualified pyrotechnic technician to co-ordinate the display. This co-ordinator will need to hold valid Public Liability insurance in respect of this activity.

•

Keep people at a safe distance – Spectators should be kept at a safe distance from all fireworks and behind a rope or other barrier.

•

Store safely – Fireworks must be kept in a closed metal box when not being used.

•

Inform the emergency services – The fire brigade and police should be notified prior to any event and if they give you advice then you should comply with it fully.

•

First aid – First aid facilities should be provided for the duration of any display.

As always, clubs will no doubt apply common sense to ensure that these events go as smoothly and safely as possible with minimal risks to all involved. Wishing you a safe, successful and stress free celebration!

CONTACT DETAILS If you have any questions about this article contact Andy Kitchener, Regional Client Manager, Aon UK Limited. t. 07714 180 551 e. andrew.kitchener@aon.co.uk.

Care has been taken in compiling the information contained within this article; this has been obtained from sources that Aon UK Limited believes to be reliable. Aon UK Limited does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of the content, including links and the content of any linked site within this article, and can accept no liability for any loss incurred in any way whatsoever by any person who may rely on it. In any case any recipient shall be entirely responsible for the use to which it puts this article. This article has been compiled using information available to us up to 15 March, 2016.

CLUB MIRROR 49

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ASK THE EXPERTS – MARKETING

From mobile marketing to dynamic data “Here at Larrytech we are always finding innovative ways to improve our services,” says MD Larry Hardcastle. “This article looks at the importance of video ads, the dominance of mobile marketing, a shift from layout to interaction for designers and how data has become invaluable for businesses.

Just a few of the many trends we expect to see as we progress through 2016!”

Don’t disrupt me Online advertisers have always struggled to find a balance between creating ads that grab users’ attention and disrupting their experience to the extent to which they annoy them. Research shows 65% of consumers say they would avoid sites that became overcrowded by advertising. This could result in a significant decrease in the volume of ads for brands and instead we could witness a focus on targeting the right person, with the right message, at the right time. The interesting factor will be how ads complement the online experience rather than hindering it in a fight to win over consumers – a transition in content marketing, which could see incorporating ads that deliver exactly what users want to see based on previous analytics rather than a volume, brand exposure approach.

Power to the people Data has become invaluable to brands, yet consumers are becoming more aware and more conscious of sharing their information than ever before. Pagefair reports that 63% of people would be interested in using privacy settings on a website to avoid ads that use their personal data. Pagefair estimates that the cost of adblocking is expected to reach $41.4bn in 2016. This could lead to the introduction of sophisticated control mechanisms that allow users to set their own advertising preferences, whether it be the formats used or the data shared or type of content shared. With a new sense of empowerment for consumers, what impact will this have on advertising?

Focus on interaction instead of layout In the design phase of producing a website, the visual look and layout will have been decided. This can, however, somewhat limit designers in terms of seeing how the design will work with dynamic content. This year we will see the delivery of a new response to the barriers for designers creating design tools that allow for such restrictions, such as Adobe Comet and Sparkbox. A transition shift for designers means they can focus more on the interaction perspective of the design.

50 CLUB MIRROR

“

Data has become invaluable to brands, yet consumers are becoming more aware of sharing their information.

”

Increasing mobile usage Unsurprisingly we have also seen a continued strong growth in mobile use. This means that another key trend to follow in 2016 will be the utilising of mobile marketing.

Video ads will start dominating Video ads are nothing new; we have experienced

them for years. However, Google is set to revolutionise videos and advertising platforms. Google is getting on board with in-SERP video advertising.

Does this mean that users are becoming more accepting of video ads online? If this is the case expect to see more types of video ads popping up in more unexpected places with Google’s ownership of YouTube.

So there you have it, some interesting trends that we’re starting to see develop on the web in 2016.

CONTACT DETAILS If your website is looking a bit tired and outdated and you’re after a brand spanking new site or, if you want to add more features or just want to discuss how your current site could be updated, please get in touch with Larrytech by email to sales@larrytech.com or call the team on 01892 888011.

<

HEALTH AND SAFETY REGULATIONS

Health & Safety – new sentencing guidelines The biggest changes in the last 40 years are set to alter the Health & Safety landscape, with fines up to 10 times higher than their previous levels, warns Club Insure.

W

ith the new Health & Safety sentencing regulations in place from 1 February this year, individuals (directors and managers) could now be sent to prison in cases where previously this would not have happened.

The guidelines seek to classify corporate entities by reference to turnover. Following is the new Tariff Based System.

• Micro – not more than £2 million turnover.

• Small – between £2 million and £10 million.

• Medium – between £10 million and £50 million.

• Large – £50 million and over.

The guidelines calculate a fine level (with a range of potential sentences and an indicated starting point) based on a calculation taking into account turnover, risk of harm and culpability (Low/Medium/High/Very High).

A major impact of these guidelines is that they do not require proof that the offence caused any actual harm; the offence is creating a risk of harm.

Guidelines Depending on the level of culpability, a medium size organisation might have a starting point for a fine as high as £1.6 million, large companies a top level fine of £10 million.

For Corporate Manslaughter, a medium size organisation would see a starting point of £3 million with a possibility of fines up to £7.5 million.

A large organisation faces potential fines of up to £20 million.

In 2014 there were almost 700 convictions by the HSE (HSE conviction rate is 94%) and this figure isn’t a declining one, so it’s very much a concern area for companies and individuals, particularly for serious incidents, which are on the increase.

What you need to know – insurance issues • Defence Costs – costs arising from public or employers liability claims would usually be picked up by your standard commercial insurance policy.

However the issue is that the courts have the power to impose fines against both the Ltd company and individual directors if you as a business permit a situation to exist that may result in a perceived risk to either an employee or a third party.

If this is the case then your insurance policy would not respond because no actual physical damage or injury has occurred. Also any criminal fines that are imposed would not be insured by your liability policy.

• Risk Improvements – most clubs will have had a visit by a Risk Surveyor or will have completed an online risk questionnaire. If as a result of this visit/questionnaire a list of requirements and hazards have been brought to your (policyholders) attention and you haven’t acted on it, there could be large fines to pay if someone is injured. Your liability policy will not pay these fines for you.

The Guidelines can be found on the Sentencing Council’s website at www.sentencingcouncil.org.uk

CONTACT DETAILS Club Insure covers all aspects of club insurance from start to finish, with Account Handlers and Claims Managers under one roof.

Victoria Romero-Trigo, Director Club Insure Ltd Romero House, 8 Airport West, Lancaster Way, Yeadon, Leeds LS19 7ZA e. Victoria.romero-trigo@club-insure.co.uk t. 0844 488 9204 www.club-insure.co.uk

CLUB MIRROR 51

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CLUB SERVICES ENERGY

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CLUB MIRROR 53

CLASSIFIED

CLUB SERVICES REFURBISHMENT

ENTERTAINMENT

ssk entertainment • disco • quiz nights • master of ceremonies • weddings • birthday parties • award evenings • club events SSK Entertainment is based in Caterham, Surrey. We can provide all the ingredients you’ll need for your party, wedding, quiz night or any event at budgets to suit everyone. We operate anywhere in the Surrey, Sussex and Kent area.

TO CHAT ABOUT YOUR EVENT, REQUIREMENTS, BUDGET ETC PLEASE CALL DAVID FOSTER ON 07710 855295 or visit www.sskdisco.co.uk

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54 CLUB MIRROR

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CLUB MIRROR 55

CLASSIFIED

CLUB SERVICES EQUIPMENT

SPORTSWEAR FOR GUARANTEED SATISFACTION

Squadkit is dedicated to providing top quality sportswear for the next generation of athletes.

We use the latest breathable and sublimated styles to provide high performance garments uniquely designed to help your school stand—out and your teams perform.

However our focus on satisfaction doesn’t stop with the garments. We’ve partnered with Schoolblazer – the leading uniform supplier to independent schools to ensure that

our garments are delivered to your parents every time.

With intelligent sizing, high levels of availability and free name-taping, we take the hassle out of sportswear buying.

Breathable fabrics High performance garments Bespoke designs Q Team and staff-wear Q Q Q

Squadkit - Performance delivered.

Squadkit from Schoolblazer, UK leader in stylish schoolwear and sportswear Call 01832 280011 info@schoolblazer.com www.schoolblazer.com

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CLUB MIRROR 57

2016 CLUB AWARDS

OPEN FOR ENTRIES

Enter the 2016 Club Awards.

Email info@clubmirror.com with your club details or use the registration hotline below.

REGISTRATION HOTLINE 01753 272022

Prize includes Category 1 match tickets, travel, 2 nights 3 star hotel accommodation, Carlsberg hospitality and stadium transfers.

To find out more about our unrivalled UEFA EURO 2016™ support, speak to your Carlsberg account manager.

NEW INSTALLS† will also receive 48 PINT GLASSES and a BRANDED CHALKBOARD If you would like to start trading with Carlsberg UK

*Open to non-brewer-affiliated free-trade licensed premises in GB. Excludes Northern Ireland. Account, installation of Carlsberg or Carlsberg Export (“Product”), minimum stocking, purchase & sales volume growth requirements apply. 1 entry per 11 gallon keg of Product purchased directly from Carlsberg UK during period from installation of Product until 31st March 2016. Prizes: 32 winners (16 new & 16 existing customers) of 1 x pair of tickets to UEFA EURO 2016 group match in France, plus hospitality, return flights from the UK and 2 nights in a 3* hotel. Winners selected at random. Draws on 5.1.16 & 7.4.16. Max.1 prize per outlet. Winners and guests must be 18+. For Ts&Cs, full entry requirements & full prize details please see www.carlsbergwedelivermore.co.uk. †50 sets of 48 x Carlsberg-branded pint glasses and 1 x table top chalkboard (33x21cm) available on first come first serve basis. Must install Carlsberg or Carlsberg Export and quote ‘CM1’ to 08453 710 199, 1 set per customer. Install must take place before 28th Feb 2016