ALBERTA
ALBERTA CRAFT COUNCIL
MAGAZINE
SEPTEMBER/OCTOBER 2001
Go Figure
September8 - October 27, 2001
CULTURE
T HE MAKIN G
8
Greetings,
CREDITS
LETTERS
As I travel the province,I regularlyhear from membersand othersthat "everythinghappensin Edmonton". It is true that the Alberta Craft Council galleries and officesare locatedin Edmonton,and that all seven of our staff,work fromEdmonton.But the Alberta Craft Councilis a PROVINCIALorganizaHon.Earlier this year, Chair SimonWrootand I reported to the Alberta Foundationfor the Arts, on just how the Councilworksat workingprovincewide. The geographicextentof the Council'sactivity Surprisedthe AFA, and it might surpriseyou as well. • Our membershipis approximately30%Edmonton, 30%Calgary,30%other areas OfAlbertaand 10% Canadian or international. • Our board represents the demographicsof Alberta. The 12 Directorsare from Pincher Creek, Canmore, Camroseand Fort McMurray,as well as Calgary
We advise or cooperatewith a variety OfOther
provincialand regionalgroups.Weare also active in the CanadianCraftFederation.. Wehost exhibitionsfor other organizationssuch as AlbertaCollegeof Art and Design,Southern AlbertaWoodworkersSociety,and QuiltCanada. • Wehave an extensive referral service that can connect
you to all sorts of informationabout courses, competitions,teachingopportunities,commercial galleries,markets,grants, conferences,and more. Wecoordinatethe magazine,the web site, the e-news and the 1-800phone number to provide information and servicesprovince-wideto membersand to the generalpublic. Directorsand stafftravel as muchas possible to meet members. And there is always somethingnew.
and Edmonton.
• We have about 20 memberorganizationsand about half of them are also provincialin scope. • We have a member grouporganizinga lecture seriesand othereventsin Calgary. • Our Edmontonexhibitionspresent a thorough crosssectionOffine craft fromall over Alberta.We have initiatednon-Edmontonprojectsincluding: CalgaryArtwalkexhibitionsfor the past 2 years; "Home on the Range"in Okotoks;"Culturein the Making"at the DevonianGalleryin Calgary;2 travellingexhibitionsbookedinto about 25 communitiesaround the provinceand 2 more travellingexhibitionsin development.We are workingon a majorprojectfor the MedicineHat WinterGamesin 2002.And we have had to turn down opportunitiesto do exhibitionsin Jasper, PincherCreekand Canmorethis year. • UpcomingDiscoveryGalleryexhibitionswill feature workof individualmemberslivingin Camrose,Red Deer,Innisfail,StonyPlain, Edmontonand Calgary. • The GalleryShopsells the workof about 175 members fromall over the province,and scattered as far as Newfoundlandand VancouverIsland. • Our magazinefeaturesstoriesaboutindividual craft artists as well as events, projects,Courses,etc. throughoutthe province. • Wehave a dynamic and growingweb site that promotescraft activitiesthroughoutthe province includingabout 50communitysales. • Right now; OneOfOur Directorsis organizing a team of regionalcorrespondentswho will report news from their areas to our magazineand web site. • We have just started a free weeklye-newsservice. About 180members are currentlysubscribing. • We fund and advise to Seriesand Summerscapes (summerschoolsin Red Deer)whichboth attract students and instructorsfromall over Alberta. • For the secondyear we have produceda very successfulprovincialcraft map that promotes members'studios,shopsand galleries.
ALBERTA
Tom McFalI, Executive Director
Communicating the Council's wide range of activitiesand servicesis a challenge.Tothat end we havejust produceda newfull-colour introductory brochure.Please help us circulate these. Plan to give them to your friends and colleaguesin the craft scene.Distribute them
through your guild or association, your shop or studio, to your students...wherever. Bulk quantities, at no cost,can be arranged by
contactingErika at 1-800-DOCRAFTor acc@albertacraft.ab.ca
MAGAZINE
Craft
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on Deadline
NOVEMBER'OECEMBER
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Aberta Craft M agazinemakes e•my effort to M nre aconq• Ofthe inWmation here Any
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Cra ft Counci lOffi ce & Anxrta Cra ft Ga l l em
i 0186-106th Street, Edmonton. AB Canada T5J 1HA
Member Servi ces :
Hours: Mon.to Fri.9 am to S pm
Tel : (780) 488-6611 OR 1-800-00 CRAFT ('-800-362.7238)
(780)4888855
Craft Gallery + Shop:
Hours
Monda y•Sa turda yfrom 10 a m to 5:30
(780)488-5900
Executi %eDi r«tor.
Tom
, ext. 228
Member Services:
Erika Ratziaff. ext, 221
Craft Shop Staff:
Elaine Emerson. ext 232
Administration Manager: NantySt H ire.ext. 234 Cra ft Shop Ctn•dtna tot: Al i Fl emi ng,ext. 232 Ma ga zi ne& Web Si te: Jeff Col l i m ext 225 Craft Coenci/ is a
organization
fedto devekvirvAlbertacraftand the craftindustry.
of Directors:
Cha i r, Simon Wroot, Calgary Wa rd Godda rd.Edmonton Di rectors : Victor Steel. Fort McMurray
Secretarymeasurer:
Maggie Murray Edmonton Debra Demers-Bryan, Cam
Go Fi gure
John Ba rrowma n,Ca nmore
About the Front Cover SelfPortraitbrooch,incised and patinatedsterlingsilver,
Shona Wehrn, Edmonton E James Kindra.ke Susan Mite. Calgary Tara Owen, Calgary Bradley KM Calgary Judith Green, Pincher Creek
6 x 6.5 cm,
by CharlesLewton-Brain. Charleshas trained, studiedand workedin Germany, the USand Canada. He lecturesand publishesin a number of countrieson his researchinto rapid methodsOfmanipulatingmetal and its surface. He has taught at the AlbertaCollegeof Art and Designsince 1986as well as writing, exhibitingand workingin his studio.He is knowninternationally for inventingFold-Forming,an originalsystem of workingsheet metal usingsimpletools.He and his partner Dee FontansopenedThe Lewton-Brain/ FontansCentrefor JewelleryStudiesin 1991in Calgarywhere they teachjewellerymaking,exhibit innovativework fromelsewherein Canada and offer informationon contemporaryart jewellery.In 1994he foundedBrainPressto publish'CheapThrillsin the ToolShop', a bookOfinexpensivetooloptionsand bench tricks for goldsmiths.In this broochCharles "draws"an unusualviewOfa foreshortened self-portraitby gently chiselinginto the surface Ofthe sliver.
September/October ts•u•
Photography.
Magazine Editor Magazine Dessgn:
Mario Pietramala, Edmonton
Jeff Col l i ns Li me Des on Inc„ Edmonton
Membership:
For information on membership to the
Aberta Cra ft Counci l
call: (780) 488-6611 or roll Free in
1-80000 CRAFT (1-80&362-7238) Far (780)488-8855
E-Mail: Website:
albertacraftabca www.aibertacraft.ab.ca
r.
TAL K SHOP DISCOVERY' Gallery On the Path to Minerva
reference the medieval reliquaries found in
by Debra Demers-Bryan SeptemberI —29, Opening Reception: September8, I —3 pm
house brooches and So avoid the wear and
Handbuilt functional and sculptural clay work
Debra has been working n clay since 1988 and
has spent numerous hours
studying handbuilding at the University' of Alberta
and through Summer Series courses at Red Deer
College She is knownfor
her functional work in unique teapots and states that she enjoys the challenge of making the hollow, functional form of the teapot.
•l play a game with myselfto make forms that are
even more outrageous than the one before yet still being constrained by the spout, handle and lid
requirementsof a teapot.• Recently, Debra began
extensive research into unique, textured glazes as she believes that glazing is as much OF an art form as the sculpture. She intends to "step outstde of the < limits normally prescribed in calculating glaze for-
mulas to produce unusual and interestingsurfaces.•
Above:Lydiaand the SevenSwans,hand-built clay by DebraDemers-Bryan
Searching for Myself
New Weavings by Pirrko Karvonen
September 1 —29, Opening Reception:September8, I —3 pm Pirrko works in many different techniques, such
as twining, tabletweaving, tapestry.plaiting.
mulithcrness using unique and different materials. - Instead Of weaving narrow strips in her tablet
weavings, she has incorporated paper yarn. birch bark and other natural materials to make unusual
European museumsand cathedral treasuries, they were conceived as Objects in which to tear of their being thrown into a jewellery box. • •With the removal of the metal brooch the clay
wallpiece becomes an active vessel. After being worn the brooch is returned to the wall unit and the 'reliquary' is completed. • Functionality is important to both artists and provides the
foundationin theirown work as well as in their
collaborative pieces. This celebration of usage
and functionis •mportantin the craftsand is what distinguishes the crafts from other visual art forms.
Trudy Ellen Golley is originally from Revelstoke, BritishColumbia and received her undergraduate training at the Alberta College of Art and the
Universityof Calgary. She has also studied at the Banff Centre for the Arts and received her MFA from the University' of Tasmania in Australia.
She has participated in ceramic residencies, and given lecturesand workshops in Canada, Australia.
Denmark, Hong Kong and 'A•/alta.Trudy has also taught at the Alberta College of Art and Design, the University OF Calgary, the University of
Tasmania, the Universityof Manitoba and the Kootenay School of the Arts. She is currentlythe Head of Ceramics at Red Deer College.
NewpotterymmåÆW=Sioneware, wheel-thrownand hand carved.
UPCOMING EVENTS 'Twas the Night
On Friday,November30th,we will be hostingthe fourthannual"Tzvasthe Night..." fun-raiser."Twas the Night has fast becomeknown as the party of the year around the ACC. We will once
again have chancediscounts of up to 40%,split tickets,door prizes and best of all, fun!This is a great opportunity for you to meet other ACC members, renew acquaintances,get your shopping done early and have a great time!Call us at
(780)488-6611or toll-free 1-800-362-7238
for more details.
Paul Leathers studied at the Sheridan College
School of Crafts and Design and the Nova Scotia
College Of Art and Design. He is known in the Canadian metalsmithingcommunityfor his use of alternate materials. Paul researches and instructs
in the areas of design process, manufacturing
techniques, craft history, gemmology and photcr documentation. He has lectured and led %'orkshops
in Canada. Malta, Australia, England, Denmark
and Hong Kong and has exhibited•vorkin Canada, USA, Norway, Germanyand Australia.
and unique woven work. This work notonly reflects the seasons Of the year but also the seasons of Pirrko's life.
Reliquaries
Holiday Celebration of Craft
Now that the autumnhas arrived, it is
time to begin thinking about the winter holiday season. A Holiday Celebrationof
Craftbegins the week of November5th, which is really only a few weeks away! If you want to cash in on the Christmas rush and make a fewdollars, you must submit your work to us by October 15th so our Advisory Committee has a chance to review it. If you are already selling your work through the Craft Gallery Shop, please send your first shipment to us by November 3rd.
New collaborative work by Trudy Galley and
Paul Leathers October 6 —November 3,
Artist Spotlights
Opening Reception: October 6, 2 —5 pm
We will be hosting artist demonstrations in the Craft Gallery Shop every Saturday from 1 —4 in Octoberand November. Pleasecall us at (780)488-5900for more
Designer/goldsmith Paul Leathers and ceramist
Trudy Colley, both awardMinning artists.combine their talentsto create wall-mountedreliquaries. Each
ceramic reliquaryhousesone piece of iewellery Paul states, "While the works may appear to
Wall-mountedreliquaries,metal andhand-built
clay, by Paul Leathersand TrudyGolley
Alberta
2
Sep
information.
PROFILES
Profiles highlights the talents and accomplishments of Alberta Craft Council members. If you would like your work Featured in profiles send us your professional quality slides Magazine." with captions, a bio, an artist statementand any "good ne,vs" story you may have. &rly mark your envelope "Profiles —for
Ed Storch, Mannville Ed Storch made his firstknife at the age of 12. Since thenhe has developed a international reputation for his accomplished skills. Knife making is an art with a long tradition and Ed carries this tradition into the 21st century He tells us, •emotion is what knife art is about. • He is not surprised when people tell him, 'l feel a spinal tingle'... 'The hair on my neck stood up' . 'l forgot to breathe', he is not surprised because he has had similar reactions to knife making
Ed has taken several courses in art and design in various mediumsand he
Left: Work in progress
uses this knowledge to create and design knives with functionand beauty At Olds College he received fundamental training in steelwork' at Lakeland
Below:Kitchenknives
College he expanded his knowledge of pottery,Ed sees some significant
similaritieswith these two mediums: both use a raw material that comes from the earth and is worked by hands, both use fire to mature the products, and both are used to make artistic items with beauty and function. As well as selling his knives, Ed teaches both stock removal and forge welding styles of knife making and Mokumae. He has developed several tools for knife making including salt pot heat treating, hydraulic presses, forges for welding, pneumatic hammers and other tools Every summer,at his home neor t'dannville Alberta, Ed hosts the NorthWestern Canadian
Knifemakers Symposium.
To find out more about Ed, his courses, tools and knives visit his web site at mevvstorchknives.com: email him at storchkn@agt.netor
coll himat I (780) 763-2214
Maggie Murray, Edmonton Right: Protection Angels. copper wire, copper sheet
Without solder and using Only hand tools tv%ggie twists, weaves and ties
the power and rnagic Of Celtic traditioninto her wirework iewellery and
metal, amethyst and
sculptural designs. As a child she lived in Ireland. close to an ancient burial site called New Grange, The stones that mark the Site have Celtic symbols
crystal stones.
BeIOW:Prayer Tower. Copper wire and semi precious stones. The wire sculpture representsthe human condition. As with the prayer Tower,which has precious elements Within, so do people.
and spirals thatare no longer fully understood.tv%ggie reproduces these spirals in her work as a tributeto her heritage. works and production pieces. Her creates both necklaces, earrings and brooches. Every piece pieces include production she makes is filled With meaning. Her earrings have nomes like •Healing Anger and •LittlePeople' while her brooches hove names like, •Be the Teacher' and •Patience" and her necklaces have nomes such as •Angel•.
A story detailing the idea or mythbehind the work accompanies each piece. Her One-of-a-kindpieces are all filled with story and mythas well and since she only makes one, they are all the more meaningful.
NAaggie has a strong arts background having studied fiber arts at Grant
Community College in Edmonton_She is an active member Of
ArtsHab, an artist living/studio space in downtown Edmonton, and mos' recently she hos been elected to the Board Of the Alberta Craft Council. You con purchase her work at the ACC gallery shop and visit with he' every weekend ot the Strathcona Former'sMarket in Edmonton, TO see more of her work visit her web site at
email' moggie@delvindesign.com
Alberta Craft
3
BOARD Introducing On SaturdayJune 16, 2001 the Alberta Craft Council held its Annual
General meeting at Art Space in Calgary. 35 people fromdifferent regions of the province attended the meeting. It was a chance to meet other members, talk about what is going on in the craft scene, tour the fabulous gallery at Art Space and do some business. Every year the ACC's board of directors takes on some new faces as some step down and othersare elected We would like to introduce the Alberta Craft Council's Board of Directors for 2001 /02:
SimonWroot,Calgary - Chair Simon works full time making jewelleyfrom his studio in Calgary.He studied part time at the Alberta College of Art and Design, has
taken various workshops at the Lewton-Brain Fontans Centre for JewelleryStudies and
PROFILES THE ACC BOARD OF DIRECTORS Judith Green, Pincher Creek - Director
Victor Steel, Fort McMurray - Director
Judith has been a self-employedcraftsperson for 15 of the past 20 years. She produces
Victor Steel came to Alberta from Ontario to
20 years he has been in the classroom, seconded
and the US. She believes that a craftsrnan has
worked at the Ft. McMurray Catholic Schools district Officein various senior administrative
wholesaleand retail basis in western Canada
a responslbilityto produce work that tellsOfits making and its maker. Work that speaks Ofthe
culture that it came from will, in return, enrich that culture. She is returning for her 2nd year on the board.
Bradley Keys, Calgary - Director Bradleyis a potter and furniture craftsman who works in red earthenware clay,steel,glass and wood. He graduated from the ACADin 1994and has been operating a full time studio ever since. Bradleystates, "I believethat the production and use Ofthe handmade craft Objectis essential to the wellbeing of the soul of a culture." Brad is returning for his 2nd year on the board.
Tara Owen, Calgary - Director TaraOwenis an emergingartist livingand
working in Calgary.She earned her BFAat the
one as Co-chair, and two as Chair.
Charles Lewton-Brain and Dee Fontans. Tara is an active metalsmith and arts writer. She is returning for her 2nd year on the board.
AlbertaCollegeof Art and Design,taughtby
Ward Goddard, Edmonton —Treasurer Ward received his Bachelor of Administration
Shona Wehm, Edmonton - Director
1991. Ward has served as treasurer for various
Shona is one of the original members of the AlbertaCraft Council and a founding member of the Knitters Guild of Edmonton. She is internationallyrecognizedas a master knitter,
from Bishop'sUniversity (Lennoxville, Quebec)in 1986and his Graduate Diploma Of PublicAccountancyfrom McGill.He acquired his certificateof Chartered Accountancy in
non-profitboards.Wardis returningfor his 6th year on the board.
John Borrowman, Canmore - Director John has been a full-timepotter for more than
20years, producinga completerange of functional work, and has firsthand knowledge Of what it takes to make a living as a craftsman.
Johnhas been gaininga personalappreciation Ofthe needs and ConcernsOfcraft retailers, a
vital part of the craft industry,as owner/operator of The Quest Avens in Canmore and the
former owner OfQuest Galleryin Banff.John is returning for his 4th year Onthe board.
teach in Ft. McMurrayin 1981.Over the past
domestic earthenware that is marketed on a
attended Series at Red Deer College. Simon
has served four years on the board including
@
specializingin preservingand revivingthe vanishing art OfShetland lace. Shona is
returning for her 4th year on the board.
to Alberta Education as a consultant, and
positions.His interestin the arts is both formal and informal:an undergraduatedegree in fine arts, additionalcommunitycollegeart courses since 1981,as well as leisure work in painting
and mostrecentlystained-glass.This is Victor'sfirst year on the board.
Maggie Murray, Edmonton - Director Aftergraduatingfromthe FibreProgramat Grant MacEwanCollegeMaggiedevelopeda line of copper and silverwire jewellerythat has allowedher to work full-time as a craftsperson.She is a very active member of the AlbertaCraftCouncilparticipatingin programsand volunteeringwhere necessary. This is Maggie's first year on the board. Debra Demers-Bryan, Camrose Director Debrais a clayartist livingand workingin
Camrose. She has studied at Emily Carr
Collegeof Art and Design, BanffSchoolof
Fine Arts and Series at Red Deer. She focuses
on hand-builtsculpturalvesselsfeaturingwild and fantasy animals.She participatesin craft showsand exhibitsin galleriesthroughout westernCanada. This is Debra'sfirstyear on the board.
E. James Kindrake, Edmonton - Director James is a partner in the law firm Sharek Reay
and has recentlyserved on the board of the Edmonton Food Bank. From 1987 —1992
Susan White, Calgary - Director Susan has worked full-time as a jeweler, designer and owner of her own company, Silverstone, for three years. She is an active participant in the new ACC Calgary Member
Group, wholeheartedlyattempting to encourage more exposure of the work of Calgaryand area members. She has a strong business background as a result Ofher 16 years work
in the "oilpatch" industryShe is returning for her 2nd year on the board.
Magazine4
James was the chairman Ofthe Grants-in-Aid
Subcommitteeof the City OfEdmonton
Departmentof Communityand Family
Services Advisory Committee. He was a
sessionalinstructor at the Facultyof Business Administrationand Commerceat the University of Alberta. James will be returning
for his 4th year on the board,
TALK
STUDIO
Direct Selling through Craft Fairs and Shows As the summer passes into our memories and we anticipate what the fall months will bring —shorter
days, cooler nights, and harvest moons — many
craft producersare gearing up for a busy Christmas craft fair season.
For the professional and non-professional alike, craft fairs are a fabulous opportunity to meet the people who appreciate and purchase quality hand made craft. Craft fairs can be a fun and profitable experiences but, ask anyone who has ever participated in one and they will tell you it takes careful planning and hard work to get the most out of a craft fair. If you take your time to chose the right show to attend, plan and design your booth carefully, and are not afraid of the hard work and long hours, your craft fair experience will be invaluable to your career as a craft artist. Remember that at a craft fair you keep all of the retail price for your work, you establish contacts with other craft artists, you see what shoppers are buying and how much they are spending, and perhaps more important, you meet your customers and get an immediate reaction to your product's design and price. To get the most out of this experience you must first decide if you are ready to start selling at craft fairs. Consider these factors when deciding if you are ready to attend a craft fair: 1. Your stage of development. The products you produce and the quality of your work will greatly affect where and how
you sell them and at what price.
2. If you prefer to experiment and make one-of-a-kind pieces rather than repetitive production type pieces,you may find that craft fairs allows you the freedom
for exploration more than consigning or wholesaling will allow. A craft fair is also an excellent venue for you to introduce a new product or product line.
3. Are you prepared to put in the long hours required to be in a booth and sell your work? Do you have enough stock on hand to last an entire show? Do you have help setting up and taking down your display and is there
someoneyou can count on to relieve you and give you time away from your booth?
If you have never done a retail craft fair before keep in mind there are kinds of craft fairs: juried and open or non-juried. Non-juried shows have few or no restrictions on the quality of the products sold. Booths are generally awarded on a first come basis, provided you pay the entry fee.
Juried fairs require a certain standard of quality, although the standards may vary depending on the objectives of the show organizers. They generally have greater prestige and attract customers who are more prepared to pay for quality. Particularly if you are just starting out, applying to juried craft fairs will give you valuable feedback on your products, and will boost your image as a professional craftsperson when you are accepted. You should carefully decide on the craft fairs you plan to attend and schedule them well ahead of time so you can plan your production schedule. Base your decisions on what fairs to attend by talking to others and using the following factors as guidelines: • The reputation and overall success of the craft fair. How many years has it been operating? How many people attended last year? If you can, talk to shoppers
who attended the previous year, ask them about the quality and variety of the work on display.
• The assessment of participating craft
producers.Were they happy with their sales, the number of people who attended, and the services provided by the organizers? 5
September/October
The quality and kind of craft being sold. Will the overall quality of the craft reflect well or badly on your craft products? For example, if most of the products being sold are low-cost items
made from kits and patterns, will this type of craft fair attract enough customers for your original contemporary craft pieces?
Yourtarget market. Who are the people interested in your work? The words, "know your market" can not be stressed enough. Are they more likely to shop at Wal-Mart or Holt Renfrew?
Do they appreciate and value original fine craft, or are they looking for something unique but inexpensive they can put on their Christmas tree or use as stocking stuffers?
• The cost of the entry fee and the services
provided.Is this cost all-inclusive or must you pay for necessities such as electricity and lighting? What extra services, such as free parking and help setting up and taking down your booth, are included? How much money is being spent on advertising and promoting the craft fair? What arrangements have been made for overnight security? How many booths are available and can you choose your location? Are prime locations still available and do they cost more money? Consistency.Remember people are creatures Ofhabit. Shoppers who attend craft shows often go back to the same show every year. Once you have discovered a good show, stick with it. Shoppers will come to recognize you and your work and gain confidence in your abilities.
Whether you attend a juried or non-juried show it is very important to establish a good working relationship with the show organizers. Think of them as your partners in business. If you succeed, they succeed and vise versa. A good show organizer will work hard to attract shoppers to their shows and they look for craftspeople with a high degree of professionalism in
STUDIO
TALK
8
in
Rainbow Designs retail craft fair booth by craft artist Fernande Beland. In Fernand's retail booth she has plenty of product available with room for shoppers to visit and
Rainbow Design's wholesale booth by Fernande Beland. A wholesale booth is very
different than a retail booth. In a retail fair people are making purchases and taking them home. In a wholesale show buyers place Orders from samples they are shown. Wholesale buyers do not take products home with them.
make their purchases. The warm earth tones Of her display equipment complement her raku pottery designs. She has room behind her booth to store extra stock and packing material. A shopper is drawn into the booth by seeing the large pieces at the top and
once inside the booth they will be pleasantly surprised by her delightful smaller works.
the quality of their work, their booth display, and their attitude towards selling. You should look for this same professionalism in show organizers when seeking a show to attend. When you are ready to sell at a craft fair and you know what show you are going to attend, you need to design a booth that will attract customers. People who shop at craft fairs are looking for some-
thing a little different,something handmade, and they are also looking to be entertained. Visitors wander from booth to booth lookingfor something that catches their eye. How are you going to design your booth to entice a craft fair browser to stop and visit you?
When you design your booth it might be helpful to think of it as your own mini retail store. Your booth will say something to shoppers about you and your products long before you will ever have a chance. Think about what you want to say. Even before there is any work displayed in your booth, it should look inviting. Your display should complement your work without detracting from it. It is like the supporting cast in a play while your work is the star. And, like a good supporting cast it should never ham things up or divert attention away from the Star. There are many ways you can acquire information on how to design effective
display booths:
Visit as many craft fairs as possible and
try to determinewhy customersseem
attracted to certain booths and not to others. Pay particular attention to booths displaying similar craft products to your own. How are they displayed? What types of backdrops, tables coverings, props, lighting and colours are used? Participate in a few craft fairs and experiment with different booth designs. Don't spend a lot of money on booth construction and design until you have a good idea what works for you and the products you sell. After experiencing a few fairs, you'll have lots of ideas.
Consider a theme for your booth that goes well with your products. Don't do a theme just for the sake of a theme. For example if you do not sell Christmas type products, do not put a Christmas tree in your booth just because you are in a Christmas craft fair. Consider getting a large size poster made up from a photograph of you at work in your studio. A video tape of you at work is also an effective way Ofattracting people to your booth. Remember your main objective is to sell products so once people come to your booth, talk to them and try to make them feel at ease. When you design your first, or next, booth at a craft fair, keep the following in mind:
What is the width and depth of your Alberta
6
Sep
booth? Where on the floor plan is it located?
Is it a corner or aisle booth? Will people have access to your booth from more than one side? Common booth sizes are 5' x 10'and 10' x 10' and they increase by 5' increments. One thing that is very important to realize is that a 10 x 10' booth is actually slightly smaller than 10' x 10'. This is to allow for extension cords and plug-ins, etc. If you build your display in modules of equal size you can expand or shrink the size of your booth depending on the show you attend. Mark off an area at home or in your studio the same size of your booth and set things up there so you can deal with any problems well before you get to the fair.
What kind, and colour,of material separates your booth from others beside and behind it? Fair organizers often provide basic backdrop material, but you can use your own. If you have your own colour scheme, use it to help you stand out from all the others. Any material you use should be fire-retardant and coloured to show off your products to their best advantage. How are your products best displayed? On hangers? On shelves? On props such as barrels or stools? Observe how other craft producers display similar products to your own. Continued on page 11
GALLERY
September 8 - October 27, 2001 A significant numberof
Alberta craft artists do sophisti-
cated and accomplished
figurative work that doesn't get enough attention, either in exhibitionsor in commercial galleries. By "playing" with the figure - nudes, body fragments, historical images, narrative themes, portraits and self-portraits- in virtuallyall craft media, they simultaneously challenge theirvisual, material and technical skills. Whether, draped, nude or outright sexual, these resulting pieces need more exposure; hence a thematic feature exhibition.
Go Figure Alberta Craft Gallery, Edmonton
Opening Reception Saturday September 8, I to 3 PM
"Mikimoto Pearl Divers Vase"
Richard and Carol Selfridge; Terra cotta; majolica; trompe l'oeil; cone 04; ht 55cm.
Photo by Richard Selfridge
I have known for some time that quite a few Council members do some form of
figurative work. It took a chance encounter
with several long-time members sipping wine at an opening, for me to realize that this figurative phenomenonhad great exhibition potential. Brenda Malkinson was talking about her new process for stain-paintingand firing figurative images on glass. Ross Bradley was talking about his new sculpted clay figures. And Karen Cantine was talking about a pair of rare grey pearls that were inspiring her to design a silver mermaid pin. I was listening, thinking, AHA! we have an exhibition here.
I pursued the idea, tentatively at first, then with more excitement. I quickly discovered that at least 20 senior, professionalmembers were thinking and working figuratively.Now, I am quite
certainthat there must be more,and I simply don't know about them. Our loss. Let me tell you about a few of the marvels that are on their way into the Alberta Craft Gallery. You can experience them, in person, during September and October,and through a virtual exhibition
4
on the ACCweb site, in the near future:
Curatorial thoughts:
Martha Henry, one of Alberta's best known hot glass artists, is venturing
I am challenged. I want to tell you about an exciting new exhibition which, as I write this, is still being invented. As "curator" I have the rich opportunity to invent the overall content of this exhibition. [ am currently making studio visits, chatting about creative ideas, collecting curatorial thoughts - and making final selections.Simultaneously, various craft artists, working around the province in a wide range of media, are also inventing their piece for inclusion in this exhibition.
into a new body of work. From live
models, she casts, re-shapes and manipulates paper pulp into body fragments inspired by her regular
visits to Greece.
• Shirley Rimer invents metaphorical ceramic vessels in the form of women's torsos. • From various points of view, Charles Lewton-Brain has portrayed himself, in a series of chased drawings on tiles (pins) of sterling silver.
Developingan exhibitionsuch as this, is the supreme pleasure of my job as Executive Director. But my challenge now, is to tell you about this exhibition. the marvelous work it contains,the
Dee Fontans' bathing, cavorting nudes are drawn and painted in enamel on copper. • Greg Payce's clay vessels, which can range in size from a few centimeters to a few meters, use sophisticated optical illusion to create figures - between the
amazing craftspeople who it exposes... when neither my work nor theirs is complete.
SeptemberiCktober
GALLERY objects.He takes the idea of figure and ground to an intriguing new level. Ross Bradley draws from nude
models, exploring colour,texture, weight and movement - in clay. His full-size almost-flat torsos seem to move on the wall. Leslie Rowe Israelson has pioneered a complex process of kiln-casting glass
Go Figure participants include: Ross Bradley Karen Cantine Brenda Malkinson Sarabeih Carnat Dee Fontans Susan Gottselig
Crys Harse
RoseannJanzen Charles Lewton-Brain
into bronze moulds. Her female torsos are, from one direction solid and colourful,and from another, clear and ephemeral. Crys Harse has developed a safe, low-tech etching process that allows her to transfer art historical nudes to
Glenda Rowley Carol & Richard Selfridge
and refinedbowls,evoking
Linda Wallace Don Wells
recycled copper plate. She patinates, raises and cuts these into handsome
Greg Payce
Shirley Rimer Pamela Cross Rodger Leslie Rowe Israelson
Pat Strakowski
Michelangelo, Ingres and Picasso.
2.
3.
Karen Cantine, Sarabeth Carnat, Pamela Cross Rodger and Glenda Rowleyare all workingon new
piecesfor this exhibition.
TomMcFall I. "At the Lake" Dee Fontans,• enamel on copper. Photography by Mario Pietramala 2. "Renaissance Woman" Shirley Rimer; wood fired stoneware 14.5"h x 11"w x Photo courtesy the artist 3. "Madam" Shirley Rimer; wood fired stoneware; 11.5"h x 10"w x 8" d. Photp courtesy the artist
4. "Male Torso (in jeans)" Martha Henery; paper casting.
photo courtesythe artist
5. "Reclining Female (life-size)" Martha Henry; paper casting. Photo courtesy the artist 4.
5.
Alberta
8
8
NEWS
THE
SAWS Biannual Exhibition of : 1000 MILES APARTAT ACAD New Works in Wood The Alberta College of art and Design in
Calgary will be hosting 1000 Miles Apart, a student ceramics conference on Sept.
27th,28th,and 29th,2001.
The conferencewill involve students and faculty from most of the post-secondary institutions in western Canada that offer • Ceramics programming. Confirmed participants are from The Emily Carr Institute,Red Deer College,The Universities of Saskatchewanand Manitoba, as well as a number of other two and three-year colleges.
The conference is free of charge and
everyoneis welcome.Accommodation and meals are not provided. The exact schedule is still in the planning stages, but more information may be obtained Sept. 1st by calling ACAD at (403) 284-6228.
Notice for ACC Members in the Calgary Area
The Calgary group will no longer be meeting monthly at the McDougall Centre. The meetings over the past yearand-a-half have served their purpose and Students from the University of Manitoba, focused the direction of the group. We Top; Ralph Reichenbach Writing feel that our time and energies are better University of Saskatchewan and Red Desk, European Beech,English spent on organizing the highly successful Sycamore, Walnut Deer College originally organized the seminar series we have started. We're conference about ten years ago. Each Above: Jim Oscnton, Burl Saucer . also on the lookout for exhibition BOX,Maple Burl, pear, Wenge year the conferencerotates to another opportunities. If you have suggestions Right: Gordon Galenza "Fakir institution so students may observe how Goes TOHollywood", Maple, • for next year's Art Walk, for instance, other programs operate. It provides Macassar Ebony, Steel, Red Jasper or a gallery that might want to showcase students and faculty from Western Alberta craft or if you want to help plan Canada an opportunity to share ideas, The Southern Alberta Woodworkers events and exhibitions, we welcome Society is pleased to present their biannual . identify needs and trends, build your input and your assistance. friendships and develop and strengthen exhibition Of works created by many of the ceramics community in the west. Alberta's finest woodworkers. The exhiSusan White, an ACC director,is one of Faculty and students from all schools Valley bition will take place at Bow the localcontactsat (403)251-4393.Or will be presenting on their work as Square 255 - 5 Avenue SW in Calgary, : call Barb Harrison at (403) 246-4893. part of the event. There will be a series September 6 to 29, opening reception on of exhibitionsand socialevents to Saturday, Sept. 8, 1 —4pm. Bow Valley • Postcards and Business Cards Square is open Monday to Saturday 9 —5. facilitate exchange and dialogue. The exhibition Will then travel to Due to demand, the Alberta Craft Visitors brought in by ACAD are: Paul Edmonton to be displayed at the ACC Council is now regularly scheduling Greenhalgh, the president of The Nova Gallery, Nov 3 to Dec. 24, opening receppostcard (business card runs per three Scotia College of Art and Design, tion at the Craft Council on Saturday colour (one side) cards year. These full . Michael Flynn, a ceramic sculptor from November 3 from 1 to 3.25 professional are high impact and an excellent Wales,and Cathi Jefferson,a potter from and non-professionalcraftspeoplewere tool. promotional Vancouver.ACAD will also be involving juried into the exhibition and their work Provide us with an image (35 mm slide), represents some of the best turnings, carv- Sir Frayling, the rector of the Royal College of Art in London in the text and layout, and we send the formatted ings, furniture, marquertreyand more information to the printers. Having being made in the province.The jury was panel discussion. multiple artists involved lowers the made up of Arnold Wawruch,KatieOhe, On Thursday Sept. 27th, there will be . overall cost of printing. We have room Sheralee Hancherow and and they chose • for 8 —16 participants for each run. pieces based on their high quality of con- artist presentations in the morning. In will be a panel the afternoon, there The and originality of design. struction Price are: $275.00for 2500 postcards. exhibitionwill award prizes for first, sec- presentation and discussion revolving Additional fee of $2250 for each extra around issues of craft pedagogy and ond and third place as well as a people's post-secondary education. On Friday and image. $200.00for 2500 business cards. choiceaward. For more informationon Saturday, there will be more presentations, You must be a member of the ACC to the Southern Alberta Woodworkers demonstrationsin the studios, kiln take advantage of this opportunity, and Society and the exhibition at Bow Valley firings gallery openings, and other we may use up to 200 postcards and Square contact Doug Haslam in Calgary social events. business cards for promotional purposes. at (403) 230-1238or the Alberta Craft Council officein Edmonton at (780)4886611 toll free in Alberta at 1-800-362-7238 Alberta Cran Magazine
9
September/October
NE
THE Deadlines for participating in the runs are as follows: May 15 —this run coincideswith the summer craft season.
August 15 —cards ready in time for the Christmas craft season.
part in weekly demonstrations during the run of the show. The exhibition could not have been possible without the volunteer efforts of Barb Harrison, Vickie Newington, Norma Westcott and all the craft artists who gave demonstrations. Keep up the good work!!!!
January 15 - because you'll have run out after Christmas and need more! Please contact us at 488-6611or e-mail acc@albertacraft.ab.cafor more info or to have an orderform faxed or mailed to you.
Sign up early, space is limited!
ALBERTA
CRAFT
Soon available for
ACC members! The Alberta Craft Council is proud to Offera new marketing opportunity to its members.Soon,craft artists will be able to order CD Business Cards. These
mini-CD'sare the size Ofa business card and comeprinted with an image and in a plastic slip cover. They can hold information such as portfolio images, C.V.'s,
artist statementsand bios, and order forms.A great way to market yourself in
an increasingly technological world! If you are interested, please contact Erika at (780)488-6611or acc@albertacraft.ab.ca.
ACC at the Worlds The Alberta Craft Council was well received during the Edmonton 2001 IAAF World Championships in Athletics in August. A display of 20 pieces created
This symbol identifies quality Alberta-made craft as selected by an
Alberta Craft Council jury.
Recognize the Symbol In the last few weeks,I have been introduced to many wonderful artists and amazed by their work. I have
become aware of the important role the Alberta Craft Council plays in this industry - offering services for members and : communicating with the public. One
important service I have focused on is the Symbol of Quality program. In the past few weeks, I have talked with the craft artists involved in this program. They all spoke of its value and importance. They want recognition of their work, a symbol of status, and the
• acknowledgement of their peers — : precisely what the Symbol of Quality
by 16craft artists was set up in City Hall provides. They all agree this mark, : signifying the highest level of quality, where visitors from around the world met to discover the best of what Edmonton is an absolute necessity. has to offer. This was a great opportunity for us to show off to the world some of Alberta's finest craft artists. Culture
in the Making
The ACC organized a sampling of Alberta
Craft including functionaland fanciful
objects in textiles, glass, wood, clay, and metal for display at the Devonian Art
Gallery in Calgary August I —29. Many of the craft artists in the exhibition took
: The Symbol of Quality program recognizes and promotesthe finestof fine craft in Alberta. It was originally conceived as a part of a much larger industry development : project. While the larger project has gone through many changes, the purpose of the . Symbol of Quality program remains the
same.
In order to be licensed to carry the symbol, a craftsperson submits a portfolio,
including samples of their work, to a jury of their peers. The jury is composed of 5
people representing each of the 5 main craft media and all are recognized as "experts" in their discipline. They assess the portfolioand return a written report, indicating their judgement of the originality and quality of the work, to the artist. Since it's inception, more than 25 artists have been licensed to carry the symbol.
My hope in conducting this survey was to learn, directly from the artists, what works in the program and, more importantly, what we can do to improve it. The most exciting part of the conversations was hearing about the different experiences and needs each craft artist has. Despite
thesedifferences,one key concern
emerged - the awareness of the Symbol of Quality program, both in the craft community and among the public. I have sent promotional material to all of the licensed craft artists to display with their
work,in their studios,etc. We are currently working on a flyer, aimed at retailers of Symbol of Quality work, to help them betterunderstandwhat the Symbolof Quality means to craft artists and retailers. We are examining the possibility of creating a travelling exhibition featuring Symbol of Quality works. We will also display the symbol more blatantly in our many features and presentations an excellent way of exposing the public
to the symbol as well. The Symbol of Quality program has great potential as a way for the public and the craft community to appreciate and recognize the finest quality craft made by Alberta craft artists. Myself and the rest of the staff at the ACC are very excited about continuing to develop and strengthen the Symbol of Quality
program.Wesee it as an excellentopportu-
nity to further the careers Ofour fine craft artists and the craft community at large.
Erika Ratzlaff If you are interested in being involved in the Symbol of Quality program or if you have any responses that you would like to share with me, please do not hesitate to contact me. In Edmonton: (780)488-6611ext 221 Tollfree in Alberta: 1-800-DO-CRAET (362-7238) Around the World: acc@albertacraft.ab.ca
10 September/October
TALK
STUDIO
fromPage6 Direct Selling through Craft Fairs and Shows continued Think of how you can display your products in the three levels of selling space available: eye-level and above, waist or table level, and floor level. Make use of the verticalspace in your booth. Avoid a cluttered, untidy look. Don't pile products on top, or in front, of one another.
How will you display your promotional
material such as business cards, catalogues,
brochures,and informationcards in a way that is easily accessible to potential customers? Consider where you will put stock so you can reshelf your display as products sell.
What type of sign will you use to identify your booth? Youcan make it yourself or hire a professional sign painter, Make sure it is consistent with your business name and image. What security precautions have you taken? Especially if your products are small, how can you plan your display to discourage theft? Keep your cash locked and out of sight or in a money belt, bag or pouch attached securely around your waist.
How will your booth be lit? Is electrical equipment supplied, or will you need to supply lighting, extension cords, etc.? Booth lighting is often mandatory at shows and it is often up to you to supply it. Most shows will supply dual electrical outlets bringing about 800 watts to your booth. Make sure you have enough extension cords.
way. Learn to merchandize your work by continually arranging it and rearranging it. Craft fairs are big business. Their success or failure depends not only on the quality and originality of the works featured in
thembut on the experiencetheseshows
provide for shoppers. Well designed, professional looking booths enhance the shopping experience. Many of the juried shows now require photos of your booth in their application package. The organizers of these shows want to make sure that all the craftspeople selected will present their work in a professional and safe manner. One show manager told me the biggest reason they have for rejecting someone from their show is the quality of their booth display, not the quality of the products. It is clear that if you want the opportunity to sell your work at the biggest, best, highest attended shows you must have a well-designed display booth. There is no real secret to becoming successful as a craft producer. All it takes
is a commitment to working hard and a serious pursuit of excellence. Whether your dream is to make a living at your craft, or simply to have fun pursuing your hobby, refuse to settle for mediocrity. If you are serious and
Is there room for you to sit, write sales invoices, do demonstrations, if permitted, and store stock? How will you transport all of your products and display materials to and from the fair? If you already participate in craft fairs and are looking for ways to add something new to your booth don't do a complete overhaul, just revamp what you already use. You want your customers to remember you from year to year and easily identify you. See what retail outlets do and incorporate market trends. Use your same display but set it up in a different
Craft
11
September'
commit yourself fully to realizing your dream without compromise, success will find you. —JC * Researchfor this article came from the Alberta Craft BusinessTraining Manual,
conversations from various ACC members
and consultationswith craftfair promoters. In doing the research I found there are many
issues I have not been able to touch on here —
the differencebetweenwholesale shows and retail shows, sales techniques and follow up, etc —infact I have only be able to scratch the surface. In future issues of Alberta Craft I hope to expand on some of these issues surrounding
selling your work through craft fairs, wholesale
shows and home/studiosales. If there are any specificareas of interest you would like to see coveredin this magazine please give me a call at office.1 (780) 488-6611 Toll-Freein AB 1-800-362-7238Ext. #225. Cheers!Jeff Karen Cantine and Ian Medland's wholesale booth. This elegant and classy booth shows of Karen and Ian's elegant and classy jewel lery, accessories and flatware. VVholesale buyers from high end galleries can
seeat a glancehowwell this workWillfit into their shop.ne work is displayedat eyelevel and caneasily be seen as wholesale buyers walk through the show.
Wholesalebuyersare not the same as retail buyers.
Theyoftendo not havea lot of time and have to make decisionsthat Will affecttheir
quickly.
Theyare not lookingto beentertainedbut to make
purchases.
o
CALENDAR CALENDER SUBMISSION DEADLINE:
For the November/December2001 issue: September 25, 2001 call 1-800-DO CRAFT or (780) 488-6611; fax (780) 488-8855; e-mail: acc@albertacraftab.Ca
TheAlberta Craft Councilis open to submissions of opportunities
for craftspeople, from any craft organization in the province.
space permuting. Ifyou are interested in promoting a special gallery, show, or employment opportunity, please event call the ACC office. The ACC makes every effort to ensure the
reliability Ofall the programs and serviceslisted below, however will accept no liabilityfor any loss or damage as a result of doing business with any of the advertisers contained herein.
CALLS FOR ARTISTS ACC Call for Exhibitions Proposals for 2002
programming
The Alberta Craft Council is currently accepting exhibition proposals from groups and individuals for the 2002 exhibition season. If you Or your group are interested in exhibiting in the gallery' please send a proposal to the ACC including a short description of the exhibition (500 words or less). slides, and artist statements • Pl ea s e cl ea rl y ma rk on the envel ope •Exhi bi ti on Propos a l 2002
For more information contact the ACC office toll free at 1-800-
362-7238 or (780) 488-6611
Market Vendors Wanted
City Market on 97th. For as low as SIO on Saturdays and lower rates during the week you can rent a table at Edmonton's original Farmer's Market! Sell your home baked goods hand-picked produce. unique crafts, and more. Contact Nichole or Claudette at
424-9001
The Quilt project
A collection Of diverse quilts by Canadian artists to be displayed in a permanent place. Submissions should document the lives, bel i efs ,tra vel Of the a rti s t or thei r fa mi l i es . Dea dl i ne: ongoi ng,
Contact: The Quilt Project Women's Art Resource Centre 394 Euclid Ave. suite 309, TorontQ ON M6G 2S9. Ph 416-324-8910
Calling Artisans
•Full Moon Gallery" owned and operated in Bragg Creek, Alberta, by Pamela Rodger, is accepting submissions for consignment The theme Of the gallery is •connect to nature-. Pam tends her gallery with a "Zen • like quality and she is looking for day, glass metal. wood, and fibre art with a grounded focus. Call
(403) 949-3769 if you are interested in the gallery or if you feel you fit into the theme. -Full Moon Gallery" Box 245. Bragg
Creek. AB, TOI OKI). The • Full Moon Gallery' is a Strong supporter
of the Alberta Craft Council.
Generations Gallery
Submissions are currently being accepted for 2D and 3D work at Generations Gallery and the Gallery Dining Room (2D work only) at the MulticulturalCentre in Stony Plain,Alberta. Please include 6-10 slides of current work. a slide inventory',a current CV and artist s ta tement. Arti s t fees pa i d. S400 per 6 week exhi bi ti on. Phone
reserved for new exhibitors Applications for the October 28, 2001 Christmas Craft Fair are available by phoning 780-433-9739
Weaving New Rhythms: Diary 2002
WEAVING NEW RHYTHMS: Diary 2002, is a hard cover day timer, chary,and address book printed in full colour containing images of works created by some of Canada's best fibre artists If you would like us to consider your work for inclusion into the 2002
book. send pictures or transparencies along with a self-addressed stamped envelope to: Rubicon Publishing Inc. WEAVING NEW
RHYTHMS SUBMISSIONS 2002, 1134 Morrison Heights Drive Oakville Ontario L6J 4J1
CRAFT SHOWS AND FAIRS
Our Best to You Art & Craft Sale
Agribition Bldg. Regina SK. Friday Nov 9 to Sun NOV 11, 2001.9th annual sale approximately 160 booths (juned). For applications
contact Marg Brown, BOX431, Okotok.s AB TOL ITO. Phone,'Fax:
403-938-8102
Butterdome Craft Sale —11th Annual
Christmas Fair and the Jubilee Auditorium. This 21st Annual Christmas Fair has a reputation of being a superior arts and crafts eventl Eighty-five tables are available, and space has been
pa rtci pa nts a re phi l a nthropi c not-for-profi t orga ni za ti ons whos e
mandate is to foster global awareness and to support international development projects. Admission is free but donations are
780-349-5576
The Alberta Wood Show - Red Deer
October 26-28, 2001 Westerner Exhibition Grounds Friday 1 •8, Saturday 10-6, Sunday 10-5. Show features a public show and sale Of wood, woodworking tools, wood crafts, cabinetw and hardware, carving and woodturning supplies.. .everything for the
serious woodworker
Christmas in October 2001
Christmas Bureau With Sl .00 donation at the door For more
information call Kathy 780-416-2003. Address: 3647-31 street,
Edmonton,AB T4T 118
experience and a professional display a must For applications contact World of Crafts Ltd. Tel: (780) 436-6666. On-line: fill out
our Applications Request Form located on the • Contact Us • page
of our website —wvgwbutterdomecraftsalecom
Touch of Talent Craft Sale — 11th Annual
Saturday & Sunday, November
3 —4, 2001. Held in Sherwood
Parkat the Bev FaceyHigh
School . Shem•ood pa rk's
Largest Craft Sale attracting 6,000+ customers Juried. Prev10us s how experi ence a nd
a professional display a must.
For applications contact World
Annual
ristmas raft
Fair
Of Crafts Ltd. Tel: (780) 4366666. On-line: fill out Our
Appl i ca ti ons Reques t Form
locatedon the Contact Us" page Of our website —
www.butterdomecra fts a l ecom
Ideas 4 Crafts
Call for Entry. Ideas 4 Crafts
16th annual Christmas Craft Show. November 25 —25, 2001.
9400586 or (780)4664898
Submissions are currently being accepted for the Junior League
global marketplace for quality crafts and other goodE Market
Festaval Place, Sherv.'00d park. Oct 26, 27, 28.2001 Over 80 qual• ity crafters. Attendance over 3,000. This event supports the
Thursday through Sunday, December 6 —9, 2001. Held in Edmonton at the University of Alberta. Western Canada's Largest Craft Sale attracting 40.000+ customers Juried. previous show
Art Market Online
Junior League Of Edmonton
A global crafts marketplace November 16 • 17 at the Prince of Wales Armouries 10440 -108AAve Edmonton. An altemative
Hall, Westlock, Alberta. For more information call Marianne at
403-938-8102
Walterdale Hill, Edmonton. AB.
site: emwartrnarketonline.com Marlene Loney, Art Market Productions. P.O. Box 190, Barriere, BC
Just Christmas 2001
Westlock Community Art Club requests submissions for juried art
Westerner Park. Red Deer,AB. Friday Oct 26 to Sunday Oct 28. 2001. 10th anniversary sale approximately 160 booths Ouried) contact Marg Brown, BOX431. Okotoks AB TOL ITO. Phone,'Fax:
sions to Generations Gallery, box 2188 Stony Plain. AB T7Z IX7
mation flyer. Be part of the future today!' Call toll free 1-877929-9933 or 250-672-2411. Email: infoaartmarketonline. Web
Location: St. Albert Inn, St. Albert. Dates: November 2.3, 4, 2001
Some tables are still available. Call for more information.
show and sale. November 23 and 24 at the Westlock Community
Ki ns men Sports Centre. 9100
conjunction with a quality art and craft sale. Instead of renting a booth you rent a page. Show and sell your work directly to Consumers. Your products are available year round without travel expense or time away from the studio. Call today for your infor-
Box 149 st. Albert AB T8N IN2 Tel: 459-3601 or 973-4633.
Showcase 2001
Our Best to You Art & Craft Sale
Linda Stanier at (780) 963-2777 for more info, or forward submis-
Art Market online is a juried art and craft web site marketed in
Silvana•s Variety Craft & Gift Sale
For more information call (780) Fax (780) 4669904
Art Market 2001
15th Annual art and craft sale.
210 Artisans, juried high quality event. Dates: Nov. 15 — 18. 2001. Loca ti on: Tel us
Convention Centre Calgary, AB
JUNIOR LEAGUEOF EDMONTON supporting community projects for children at risk
Junior League of Edmonton
CHRISTMAS FAIR SUNDAY
OCTOBER 28, 2001
Apply early' Call toll free 1877-929-9933 or 2T672.
JUBILEE AUDITORIUM NORTHERN ALBERTA
ketonline.com Marlene Loney.
INFORMATIONAND APPLICATIONS CALL(780) 433-9739 ARE AVAILABLE,
2411. Email: infoOartmarke• toniine, Web site: mvw.artmarArt Market Productions, P.O BOX 190. Barriere, BC
Magazine12
11455—87TH AVENUE, EDMONTON
CALENDAR
o EDUCATION
City Arts Centre • Edmonton
Does your group offer classes or instruction that would be of interest to Alberta CraftCouncilmembeßP Fax us your
for City Arts Centre in Edmonton offers winter art programming include families youth, adults, children and pre-schoolers. Classes Pottery — Ra ku, Begi nners a nd Intermedi a te. Scul pture
—Ca s ti ng,
Soapstone Carving and Sculpture with Clay. Silversmithing/ Jewellery, Drawing, Painting and many more. To get your com•
information at (780) 488-8855 and we will be sure to include it in our calendar section.
plete calendar of classes and to register call (780) 496-6955.
Craft Business Training Course
Weaving Certificate Programme
The ACC will host a Craft Business Training course in Edmonton this fall. Program explores 10 modules taught in plain, under-
s ta nda bl e l a ngua ge tha t rel a te to pra cti ca l probl ems a nd bus i -
ness decisions facing craftspeople every day. Course modules indude: Product Development, Production/Studio Management. Marketing: Distribution, Marketing: Pricing your Products Marke0ng: promotlon, Record Keeping: filing System and Clerical Records, Record Keeping: Keeping your Books, financial Planning, and Your Business Plan. Call the Office in Edmonton: 488-6611 or toll free in AB: 1-800-362-7238, or visit the web site: m•m.alber• tacraftab.ca for dates fees, and information.
Creative Explorations: A Series.
Mary Sullivan Holdgrafer and Wendy Huntington. Infusing Your Life With Creativity, Feb. 14-17, 2002; Healing Stitches: How Your Art Imitates Your Life, Sept. 27-0ct.2, 2002. Discover and explore your personal creatjve passion through working in textile arts.
Engage your creative process in a nurturing resort setting at Haven by the Sea, Gabrio'a Island, BC. Brochure or to register,PD
EXHIBITIONS and EVENTS ARTCITY Calgary A CELEBRATION OF ART, ARCHITECTURE AND DESIGN
18th Annual ArtWalkSeptember 15 & 16Put on your most com-
fortable shoes, ARTCITY will commence this year's festival with
Hand Weavers Spinners and Dyers of Alberta. Push your boundaries. Sharpen your skills.Take on the challenge of a home study
module in weaving this summer Set your own schedule and
the ever popular ART WALK weekend event, September 15-16. lhis year ARTWALK incorporates a stimulating range of galleries from established commercial spaces to artist-run centres Contact Artcity site office 109-1215 13th St. SECalgary AB for a complete listing of planned events.
work toward achieving certification. Contact Gayle at 780-987-
3593 or gayleis@telusplanetnet for more information.
ACAC Celebrates 75 years
Celebrate 75 years of creative excellence at The Alberta College of
Classes in Knifemaking,
Stock removal, damascus, mokuma, and tool making (forges grinders) November 2001 through April 2002 For more information visit mwzstorchknivescom or contact Ed Starch at 780 763-2214.
Artist in School Residency Program
Application to the Artist Roster. The Alberta Foundation for the Arts is accepting applications from professional artists and companies for the Artists in Schools Residency Program. Anist wishing to apply to the roster must submit their applications by October 1, 2001. For further information please contact Judy
Haymanat (780) 427-6315 or write to Artistsin Schools
Art & Design's 75th Anniversary Art to Dine For Dinner, Monday; September 24, 2001 The Hyatt Regency Hotel Calgary, Alberta Guest speaker Sir Christopher Hayling, British Design Council
Chair and Rector London College of Art & Design, will describe the role of art and design in the new economies. fine dining with
award-winning chef Manfred Steuen•vald. Silent auction of arte work created by ACAD graduates and emerging artists. Many of ACAD's distinguished alumni will be in attendance. Proceeds will be directed toward the ACAD Scholarship endowment program. To
order your tickets call Kristen at (403) 284-7600
The Croft
Residency Program, C/O Alberta Community DevelopmentArts and Libraries Branch, 901, Standard Life Centre, 10405 Jasper
Ave,Edmonton,AB T5J 4R7
The Croft features fine arts and crafts produced by regional artists. Regular exhibitions are held to inform the public of the
Norwegian Textile Conference/Workshop
Fibre Arts Forum
give the artists a chance to meet the public. Join us at the Croft,
Norwegian Woven Textiles in Seattle October 46, 2001 with
Gallery onginally scheduled to commence in September has been
pdserninarscom; for Seminars, 250-247-92211, website: course information: mshold@interbaun.com. The Nordic Heritage Museum IS hosting the conference on
pre-conference workshops October 14 Workshop topics: Nomegian Tapestry, fisherman's Rya, Sami Warp-Weighted loom, Nordic Spinner, Lichen Dyes, Mereker Doubleweave, Tablet
fine arts and crafts available and produced by local artists and to
• Please note that the fibre Arts Forum at the Centre Street
cancelled. Due to economic conditions the Centre Street Galley is
2105 4th st. SW. Calgary AB. T2S IW8 lei: 403-245-1212Email: i nfo@croftga l l ery.com
no longer in operation.
Weaving. For more info contact Kay Larson (206) 842-7734 or ka yl a rs on@hotma i l .com
Risky Business? c
craft
CALL
FOR
ENTRY
Did you know that there is now a programof businessinsurancetailoredfor the Canadian craft industry?
www.artmarketonline.com
e part
A juried art & craft web site marketed in conjunction with a quality art & craft sale. Insteadof renting a booth you rent a page.
e
Show and sell your work directly to consumers. Open 365 days a year without travel expense
You told us you needed: • a custom program with broad coverage • including exhibitions across Canada • and greatly reduced program rates WE DID
For complete details, contact Kim Libenstein, Program Co-ordinator and Account Executive at: Nacora Insurance Brokers Ltd., 1075 Bay St.,
or time away from your studio.Call today for your informationflyer.
Suite404, Toronto,Ontario M5S 2131
Art MarketProductions
Tel: 1-877-922-0030
Marlene Loney P.O. Box 190
Fax:(416) 922-8400
1 & Vis
E-mail: klibenstein@nacora-can.com
Barriere, B.C. VOE IEO
Why have a risky business?
Tel: 1-877-929-9933
Fax: 250-672-9517
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13
September/October Issue
CALENDAR EXTUS - formerly NEBS
Electurm Design Studio
Ron Wigglesworth Sept 4-29 New Drawings. Oct 1 —Nov 2 frank Haddock, Paintings and Katrina Chaytor, Ceramics.
On September 27, 2001 join Electrum to celebrate the 15th
anniversao• Of Gallery Walk. 12419 Stony Plain Road, Edrnonton. Tel: 780-482-1402
Calyx Distinctive Arts
Presents an Exhibition and Sale of original art works on Sunday October 14, 2001, from 11 am - 5:00 pm at Crescent Heights Community Centre, 1101 2nd St NW, Calgary AB. free Admission, Free Parking. Free Draw.Artists will be in attendance to discuss
a rt%'orks a nd demons tra te techni ques i n pa i nti ng. photogra phy,
printmaking. sculpture jewelleri, metalwork, ceramics fibre and more For more information, please call Calyx at 949-2961
EXTUS (Exporters to the USA Program) programs are designed to introduce the essentials of exporting to markets in the US For information on exporting to the US and program schedules for upcoming events. contact Canadian Consulate General, 412 Plaza 600 Building 6th Avenue and Stewart Street. Seattle. WA 98101(206) 443-1777, Fax: (206) 443-9735. Attn: Helen 1286.
Raiswell. Associate Business Development Officer. Direct line: (206) 770-4076 j email: helen.raiswell@dfait-maeci.gc.ca
ORGANIZATIONS/MEMBERSHIPS Surfacing: Textile Artists and Designers Association
Surfacing: Textile Artists and Designers Association. is expanding
and looking for new members We are a national group that pro-
GRANTS/AWARDS Visit the Alberta Craft Council web site for a complete listing of grants, awards and scholarships available to Alberta craft artists.
Follow-the Info link and then hit on
Grants and Awards.
The Grea t Mi l l enni umWa l l of Ca na da i s a threyea r co•nrnuni tya rs
mura l s a cros s
assistance. scholarships and more. Contact Frances Schultz for more info at BOX87 Monarch, AB, TOL IMO
NorthernAlberta Woodcarvers'Association
An organization for woodcarvers living in North Central Alberta. Newsletter. workshops sales, etc. For information on meetings
and how to join contact Elmar Abele (presdent) in Edmonton
(780) 483-8816
SouthernAlberta WoodworkersSociety (SAWS)
We would like to encourage interested individuals (and groups) to check out our website, www.surfacrng•tada.com, and consider joining our family of fibre artists and enthusiasts
The Edmonton Needlecraft Guild
learning about new 'call for entries' then we are a group for you'
APA C/O Enzien Kufeld, Treasurer, 9343-70 Ave, Edmonton, AB, T6E OTB email: cbarr@planet.eon.net
(2000 —2002) tiat offers Carufans a chance to express their plan a 5 x 8 foot mural on camas cornmuni?,'concernsb'/ i s to eA1i bi t
Hand Weavers. Spinners and Dyers
Offenng newsletters library services, weaving certificate projuried exhibitions. fibre fare, financial grams annual
An Organization for woodworkers living in Southem Alberta. For
The APA aspires to be the collective voice of the Alberta Clay Communin,r,the representative of the day community to all levels of government and the general public; a promoter of ceramic Write to the excellence Individual memberships start at
Great Millennium Wau
freenet.edmonton.ab.cÜweavereJ
motes the recognition and growth of textile and fibre art. If you are interested in textile classes, information, artist profiles and
Alberta Potters' Association
OPPORTUNITIES
Edmonton Weavers' Guild
Meetings are held at PRINCE OF WALES ARMOURIES 10440 - 108 AVENUE Edmonton, Alberta, TSH 3Z9. For more information call: (780) 425-9280 or visit our web site:
information on meetings and how to Join contact Henri Lefebvre (president) in Calgary (403) 249-9548 Encourages the practice and study of the art of embroidery in all
forms. Membership provides the benefits of monthly meetings, biand membership in monthly newsletters workshops. guild the Embroiders' Association of Canada. Contact Marian Preshing
- pres,dent- at (780) 473-3003
Heritage Weavers' and Spinners' Guild of Calgary
Monthly meetings at the Riverview United Church in Calgary.
Various memberships available. Contact Rene Freebom at the
Guild. 403-287-1270, for more informatlon,
ma i nta i ni ng
a web site and as a NationalCornmunityAn Loan Bank RI more
i nfonna ti onphme 1•888-553-2002
craft
ehOi't e;
erna N:i nfo@a teouverteca
Working for the Working Artist
CALL FOR ENTRY 15th ANNUAL
o Materials Tools
RRRtq
• Support
NOVEMBER 15-18, 2001 Telus Convention Centre Calgary, Alberta 240 High Quality Artisans
putting it all together THE PAINT
ART MARKET PRODUCTIONS MARLENE LONEY
10516 WhyteAvenue,Edmonton,AB Tel: 432-0240 Fax: 439-5447
P.O. BOX 190
BARRIERE, B.C. VOE IE0 MESSAGE/TELEPHONE 1-877-929-9933
BC AB SK 1-800-363-0546
wmn&.paintspot.ab.ca info@paintspot.ab.ca
FAX: (250) 672-9517
Magazine
14
Membership Application ACC Name ...
New Members
Address City
. Province
Postal Code.....„................
Home Phone ..
. Business Phone ......................„.
Email Affiliate organization/school/library/assoc./institution: .
Are you a Craft Producer? C] Yes What medium(s) do you primarily use? Clay fibre
Glass Metal
Mixed
D Other
Leather Wood
Renewed Members
Jewellery
D Wood turnings
Wall hangings Baskets
One of a kind
D Other
MemberShip Individual *Affiliate Senior (age 60) Student/Library
Furniture
Quilts O Ornaments D Clothing Production pieces
Paper
1 year
** Family
$70 $95
Tableware Weaving Sculpture
2 year
O $75
Assoc. (voting) Assoc. (non-voting)
For an individual who belongs to an organization that is a member of the ACC. Please enclose the name of the affiliated organiza-
$35 $35 $135
tion.
D $185
"Full membershipbenefits for
a $65 o $125
two individuals at the same
address, but one subscriptionto Alberta Craft Magazine.
D $65 o $125
-D $65
Paymentenclosed Please bill my
D $125 Visa
O MasterCard
Card Number
Expiry Date —/—/
Signature Please make cheques payable to the Alberta Craft Council. Outside Canada add $5 for magazine postage.
Elizabeth Chenard, Joussard, AB, Fibre, Mixed Media Lee Chrystal, Edmonton,AB, Glass, Metal, Wood Deborah Dancik, Edmonton,AB Barbara Hagensen, Edmonton,AB, Wood Graeme Lindsay, Edmonton,AB Margaret McGee, Edmonton,AB Ella Nicholson, Brant, AB, Clay Roshan Panchbaya, Edmonton,AB Peggy Lucas, Edmonton,AB Mary Picard, Edmonton,AB, Beads, Silver Paul Roberts, Sherwood Park, AB, Wood, Furniture Alan Sharpe, Edmonton,AB Ron Swist, St. Albert, AB Judith van Duren, Island Lake, AB Michael G. Wareman, Olds, AB, Wood
What products do you make?
Retail Institutional
WELCOMEf
Mail to:
10186-106street, Edmonton,AB T5J IH4 Phone 1-800-DO CRAFT (AB only), (780) 4886611 Fax (780) 488-8855
Judie Allen, Barons, AB, Clay Vema Allison, Delburne,AB, Clay Blain Askew, Grande Prairie, AB, Wood Robert Barclay, Spruce Grove, AB, Clay Fernande Belande, Edmonton,AB, Clay Karen Biddle, Edmonton,AB Pauline Biswanger, Calgary, AB Carol Jane Campbell, St. Albert, AB, Glass Jean Connor, Edmonton,AB, fibre Valerie Dowhaniuk, Calgary, AB, Fibre & Mixed Media Alain Favre, Switzerland, Clay Marlene fitzgerald-Moore, Calgary, AB, Clay Focus on FibreArt Association, Edmonton,AB, Fibre Andreas Friderichsen,Edmonton,AB, Metal Wendy Gadsden, Sheiburne, ON Kathleen Grambo, Camrose, AB, Rosemaling Artist Lynn Gratz, Strathmore AB, Glass & Metal Janny Greidanus, Calgary, AB, Clay Barbara Hagensen, Edmonton,AB, Wood Martha Henry, Calgary, AB, Glass Hand-Blown & Plaster and Paper Casts Robert Holland, Sherwood Park, AB, Wood Karin Jackson, Edmonton,AB, Fibre Burtine Kendall, St. Albert, AB, Fibre Everett Keogh, Irricana, AB, Metal John Ladouceur,Toronto,ON Charles Lewton-Brain and Dee Fontans, Calgary, AB, Metal, Glass, Fibre, Mixed Media Susan Lieberman, Edmonton,AB Dprothea Macdonnell, Edmonton,AB Pamela Marriott, Swan Hills, AB, Fibre Margaret McGee, Edmonton,AB
Linda Miller,Victoria, BC Tess Moffatt, Calgary, AB, fibre Melody Nayler-KeIIer, Calgary, AB, Mixed Media Ella Nicholson, Brant, AB, Clay Terry O'Connor, Edmonton,AB, Paper Tara Owen, Calgary, AB, Metal Mary A. Paranchych, Edmonton,AB Janet Peter, St. John's, NF, Paper Mache Sandy Powers, Airdrie, AB, Fibre Janet Rasmussen, Fort Saskatchewan, AB, Mixed Media Kathy Richards, Cardston, AB, Wood Irene Sanden, Strathmore,AB, Clay Henry Schlosser, Calgary, AB, Wood Jayne Willoughby Scott, Edmonton,AB, fibre Charles Sinclair, Medicine Hat, AB, Glass Lori Sobkowich, Calgary, AB, Glass Janet Stein, Edmonton,AB, Metal James P. Stewart, Edmonton,AB, Metal Margaret Sutherland, Rocky Mountain House,
AB, Fibre
Linda Wallace, Cochrane, AB, fibre Norm Waltho, Morinville,AB, Wood Norma Westcott, Calgary, AB, fibre Ilonka Wormsbecker, Edmonton,AB, Pressed Flowers
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