MAGAZINE
ALBERTA
NOVEMBER/DECEMBER 1998
ALBERTA CRAFT COUNCIL
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REPORT • professionaldevelopment,through craft business skills training, product advisory work,contactwith arts and educational
ED's Column t the September ACC board meeting Arne
RHandley retiredfromhis positionsas
Director and Chair. Although this was planned, he will be missed. Arne has made a huge contribution to the ACC over the last six years. He has also been invaluable in easing my crawl up a steep learning curve. He now plans to work on special projects such as the ACC's web-site and expanding the ACC craft business training in southeastern Alberta. The ACC has two new Co-chairs - Lyn Pflueger (Bragg Creek) and Simon Wroot (Calgary). Lyn is a fibre artist specializing in hand-dyed, felted wool in sculptural forms. She has extensive
experienceand connectionswith guilds and associationsand will generally attend to arts
and community development projects. Simon is a metal worker best known for his collections of jewellery featuring Celtic, goddess, petroglyph, Christian and Judaic themes. His strengths are in the areas of craft business and marketing. Both Lyn and Simon have been on the board for several years. You have eight Other board members working for you: Ward Goddard (Edmonton) is a chartered accountant and craft aficionado. Don Wells (High River) is a potter/ clay artist and was involved nearly 20 years ago in the
ACC'sbirth.Jim Kindrake(Edmonton)is a lawyer with extensive board experience.
JeanConnor(Edmonton)is a weaver/basket
maker and organizer of guild activities and conferences. Emil Bucharsky (Stony Plain) is one of the province's best knife makers. Shona Wehm (Edmonton) is a celebrated knitter of
traditionalShetlandshawls.JohnBorrowman
(Canmore) is a well-know potter and owner OfThe Quest Gallery in Banff. Steve Crocker (Edmonton) is a small-businessconsultant with special expertisein aboriginal and community development projects.
The board also met in September for a 1 1/2 day retreat. Guided by our adroit facilitator Dagny Alston, the board reviewed,discussedand confirmed the general direction of the ACC. In effect, we have three directions - of equal importance:
• craft arts awareness and advocacy, through exhibitions, publications, awards,mediacontact,lobbying governments, etc.,
ALBERTA
MAGAZINE
organizations, etc., and
sale promotionsand sales, corporate sales,referrals, ventures such as the current Glenbow project, etc.
(Did you know that the ACC is Canada's third largest craft council?And most advanced in craft business training and wholesale sales activities?) Look for Alberta Craft at the Glenbow Museum Shop this Christmas. Members' work, bought wholesale through the ACC's Producers' Representative Program or sourced through the ACC's referral service will be featured over the holiday season. Museum shop manager, Connie Smith,reports that internationalcustomersare particularly appreciative Ofthe sophisticated Alberta Craft her shop sells. In another joint venture, the ACC is working
with the ProvincialMuseum of Alberta, on a
travelling exhibition of craft that records and commemorates Alberta's vanishing grain eleva-
tors.A competitionwill be announced in the Jan/Feb issue of this magazine for work relating to this theme.Meanwhile,we want to hear from and about Alberta craft artists (working in any traditionalor contemporarycraft media) who have creatively expressed their interest in this
prairieicon.
Edmonton area members - put November 27 in your calendar. That Friday night, just before the Christmas Gallery Walk, you will have a chance to "shop till you drop" with chance discounts up to 40%.Ticket sales, draws and a silent auction will contribute to funds for next year's programs.Tickets($20in advance)are limited. Look for your personal invitation in the mail, or call right now to order tickets.
The Aberta Craft Counol Magazme is
Submission Deadline
JANUARY/FEBRUARY
November13, 1998
The Alberta Craft M agazine makes even' effort to
M isingtherefrom. are the resgvtgbifiry Ofthe part'eS a nd notOfthe Cra ft We w•e/cne ggned l ettersto the ba t we res ervetheoght eå t taste and '—yth.
Location:
Al berta Cra ft Counci l Offi ce & Al berta Cra ft Ga l l ery: 10105124th s treet Edmonton.AB Ca na daT5N IP6 Member Servi ces : (Lower Level )
Hours; Mon.to Fri.g am to S pm Tel: (403)4886611 OR I-WC-DO CRAFT
Far
(403)488-8855
(1no-362-7238)
Craft Gallery + Shop:
Hours .
Tues da y- Sa turda yfrom 10 a m to 5:30
(403)488-5900
Staff:
Executi ve Di rector.- Tom McFa l l ,ext 228 Admi ni s tra ti onMa na ger. Na nty St. Hi l a i reext 234
Sales Representative' Jan Edmonds ext 224 Sales & Marketing:
Julie Naylor, ext 229
Cra ft product Devel opment Jeff Col l i ns ext. 231 MemberServi ces : Joa nneHa mel ,ext 221 Cra ft Shop Coordi na tor: Ma ry El l en ext.
Craft Shop Staff: ElaineEmmerson,ext
Alberta CraftCouncilis a not-for-profit organization
geicated to developingAlbertacraftand the Alberta industry.
Board of Directors:
Co-cha i rs .
Lyn Pflueget Bragg Creek
Si mon Wroct. Ca l ga ry Secretarymeasurer. Wa rd Godda rd,Edmonton Di rectors ; Don Wel l s ,Hi gh Ri ver Jea n Connor,Edmonton Shona Wehm, Edmonton James Kindrake, Edrnonton
John Borrowma mCa nrnore Stephen Crocker, Edmonton
Emi l Bucha ts ky,Spruce Grove
FrontCover Va l eri eDowha ni uk Ma ga zi neDes i gn: Li me Des i gnInc. Edmonton
Membership:
For i nforma ti onon members hi pto the Al berta Cra ft Counci l call: (403) 4886611
Youmay know Elaine Emmerson for her part-time work in the ACC's Gallery Shop in Edmonton. Elaine is also an expert at finding and training volunteers. She is joining the ACC as volunteercoordinator,to work on a series of social/ fundraising events around the province next year, So if your interested in taking part in the ACC,give her a call.
Sponsors:
The ACC staff and board would like to Wish everyone a joyous holiday season and all the best in 1999!
@iönton
Toll Free in
Al berta 1-80CDO CRAFT
(1-800362-7238) (403)488-8855
E-Mail:
ro Tom McFa11 1
ensure
the accuracy of the informationConra'hed henn. no in cases cf error Of changing condt•ns. Any business relations or Otheractivities undertaken as a result "of the information contained in the Alberta Craft M*TZine.
accOcompusmartab
"0 ct.urv/.i
S HOP James Lavoie
FusedGlass Coasters
Tistheseason-of gift giving.
and the ACC Gallery Shop is decked out with a glorious abundance of gift giving choices. e thank all craftspeoplethat brought their work in early
w so we could inventory and display this astounding array of crafts by the first week of November. The shop and exhibition gallery are transformedinto A Holiday Celebration Of Craft which runs from November 14th to December 24th.
After the wonderful turnout for the Fall Gallery Walk, which coincidedwith the opening of the fibre exhibitionUnravelled, we are anticipating that the Christmas Gallery Walk will be extremely busy. This event takes place on Saturday, November 28th from 10-5p.m. and Sunday,November 29th from 1-5p.m.. In October, the ACC Gallery Shop began featuring guest artists on Saturdays between 1-4p.m.. This program will continue through November and December.It is a means of celebrating the very crucial process of craftsmanship and creativity, which the artist is intimate with, but from which the public is otherwise removed. Our guest artists are: October 10
October 17 October 24 November 7 November 14
Dianne •nobinson oung At Heartjewellery & frontier faces
Darrell Stevens
The ACC Gallery Shop thanks all craftspeople that have
participatedin theplace-setting display at Thanksgiving. We will continue this display for several months in order to evaluate its effectivenessin promoting volume sales and as a companion to the bridal registry.
Visitors to the shop will also notice some changes in shop layout as we acquired two modern jewellery cases. So far the response to shop appearance has been favourable. We Will continue to work at improving our display of craft products so that they captivateand sell themselves.
ative stained glass
jewellery in gold silver, damascus steel
& amber Marcia Fossey
ade bead jewellery, Ponderosa Designs
November 28
Pamela Marriott aving, Dancing Sheep Studio ames Lavoie
urs
Fri - Sat Sun
Rob Misanchuk reative woodwork,The Sawdust Factory m & Cheryl Jensen
tiv lan$ca
_.nel
Alberta
10:00- 5:30 10:00- 8:00 10:00- 5:30 Closed
ACC Office HolidayHours Dec 24 - Ian 3
Closed
The office will be open Monday, January 4th.
..from everyone at the Alberta The Craft Gallery Shop will re-ope Craft Council! See you in the New Year!
Dec 24th Dec 25 - Jan 11
used glass: geometric plates, bowls, coasters & ornaments
c
ACC craft GalleryShop December Holiday Hours Mon - Wed
tionarye Ars Libri
December 19
DarcyGusse-Edinga, PeaceAngelBanner
Rose Grabowska
November 21
December 12
Ellery at 488-5900.
Both Elaine Emerson and I wish all Ofyou a very happy and contented holiday season and a New Year of health, creativity, prosperity and love. Mary-Ellen Boyle
David Kemp od carving: canes, walking sticks
Ksenia Kopystynska bookbinding, designer boxes &
December 5
•manks to all of our guest artists for their participation and wonderful presentations.If you are interested in being a guest artist in 1999, please contact Mary-
2 NovemberI
10:00- 2:00 Closed
STUDIO TALK
Craft In Discussion elcome to Studio Talk,a new secw tion of the 'zine devotedto issues revolving in and around craft studios. As well as working full time with the ACC, I run and manage my own studio as a painter and potter. I hope to cover a broad range topics including developing the creative process, how to develop new works, where to go to generate new ideas, how to criticize and accept criticism of your work, tips on studio management, breaking into the market, packaging for export, etc. If you have ideas for future articlesor would like to write an article please give me (Jeff)a call or drop me a line at the officeand we'll do what we can to include them.
steady income and I am able to build a strong client base. I get repeat customers anticipating my new designs. What are some of your favorites?
Lucienne: We like to do the mall shows with the Alberta Arts and Crafts Society, the Farm Fair at Northlands and Klondike Days in Edmonton. Maggie: The Fringe Festival and the Farmer'sMarket
Maggie: They can be physically and mentally exhausting. I was at the Fringe Showlast summerand for someof the
days I was there from 6:00 a.m. to 9:00 p.m. If you are not fully prepared you will be completely exhausted. I hired someone to help me and shared my profits with her. It worked out pretty well.
What is important to you when choosing which craft shows to attend?
Lucienne: Well the price of the show is s Christmas craft fair season I thought it very important. You have to consider the price with the number of people that will would be a good idea to share some of attend. Also the location of the show is the experiences a couple of ACC memimportant. We like to travel to different bers have had at the craft shows they participate in. I recently spoke to Maggie places and meet new people. Murray and Lucienne Montpetit. Maggie Maggie: It has to be a juried show recentlyquit her job as a recreationthera- with all the work handcrafted.The artists who make the work have to be the ones pist to pursue her craft career full time. sellingit. Maggie twists and weaves silver plated copper wire into lively, intricate jewellery pieces. Her work sells quite successfully What do you like best about doing through the Producers' Representative
ince we are right in the thick of the
Program.Lucienneand her husband
Lucien Montpetit make a myriad of handcrafted wood products out of Caragana wood and some very unique jewellery items from pine cones they collect around their home. The following is an exert from our conversations: How many craft shows do you attend each year?
Lucienne: My husband and I do
craft shows?
Lucienne: It is a real nice experienceto meet new people. 99% of all the people you meet are really great! Maggie: I really like meeting and interacting with the people who buy
my work. They give me a lot of really good feedbackon my jewellery and some interesting product ideas. All of my "Little People" jewellery comes with stories about their origins. I enjoy sharing these stories with the people I meet.
between 45 and 50 shows a year. We
try to get all over the provinceand What do you dislike the most about we've been at it for about 14years now. doing craft shows? Maggie: I try to do two or threeas well as the Farmers Marketin Old Strathcona. Lucienne: Setting up and taking down, I am at the Farmer's Market every other than that I like everything about Saturday of the year. This gives me a the shows. 3
November
/
How long does it take for you to get ready to do a show?
Lucienne: Wedo this year round
so for us it does not stop. Maggie: It took me over 6 weeks to prepare for the Fringe show. I wanted to make sure I had enough stock and that it was of high quality. Sometimes people rush to get enough work together to do a show and the quality of their work suffers. It looks like it was rushed.
What do you do to get ready for a craft show? Lucienne: Make a lot of stock. There are 14 steps in our pinecone jewellery
so we want to make a lot of them well in advance.Wealso like to set up the night before the show starts,
STUDIO TALK Maggie: Again, I make a lot of stock.
I also hire someone to help me if it is going to be a long show.
How much money do you typically spend on doing a show?
Lucienne: Booth fees for small shows range between $30 and $50 while mall
shows cost between $150and $200.Then if you are traveling you have count your gas and accommodations - it can easily run up to $300to $400depending on the show.
costs.I'd say if I averaged it out over a
whole year I make about $200 to $300 each Saturday. That's before taxes. What kind of follow up do you do after a show?
Lucienne: We do a lot of mail outs letting people know where they can find us. We are also at the Strathcona Farmers' Market every Saturday and the continuity really helps. We do get a lot of repeat customers. Maggie: Follow up is very important. I don't accept credit cards but I do accept personal cheques. I get addresses off the cheques and do mail-outs to people and let them know they can find me every Saturday at the Farmers' Market in Old Strathcona. I also promote myself as being affiliatedwith the Alberta Craft Council. It gives me a lot of credibility. How do you handle the money and paperwork at a show?
Maggie: Waytoo much. I spent over $200on the Fringe show not including my booth fees, however, now I have some equipment that I will be able to use at the next show. I won't have the sameexpenses
next time.
How much do you typically make in sales at a show?
Lucienne: Younever knowwhat you will make. I went to one show
I thought I would do really well in and I didn't even make back my expenses. Sometimes you do really well and other times you don't, that's the nature of selling crafts. Maggie: It varies from show to show. At the Farmers' Market I do real well in November and Decemberbut in January ometimes I don't even cover my
Lucienne: We just have a cash box and it has worked very well for the past 14 years. Maggie: I wear a belt and keep the cash on me at all times. Periodically throughout the day I'll have a family member come and pick up the money and take it home. I never leave at the end of a show with cash on me. What is the most importantbit of advice you could give to someone who is iust starting to do a show?
Lucienne: Speak and listen to your customers.I sometimes see people in their booths sitting in the corner reading a book. How can you sell your work like that? Get to know your customers, they will really appreciate it and you will really enjoy yourself. Maggie: Bring plenty of water and lots of good food. Pack some fruit and make your own sandwiches. If you end up buying your food all day you can loose all your profits just like that. Also, the food that is available at the shows is not very good and can contribute to your Alberta Craft Magazine
4
November i December
Issue
exhaustion.Get someone to relive you throughout the day so you can be at your best at all times. And make sure that the work you are selling is your very best.
f you are thinking of getting into some craft fairs next year, ovember and December is a good time to start doing your ch. Get out to the shows d see what other people are doing. See how their work is displayed. Call around to the rganizers and find out how any people attend their shows, hat are average sales like, what e of crafts are for sale, who are e best sellers, what is the averge price point, etc. Also talk to ther craft producers and ask em about the shows they ttended. Were they treated well y the organizers? Were the ows well advertised? Did they ve any major problems or urprises that they did not anticiate? What was the booth fee? •d they feel they got their oney's worth? When did they pply for their booth? Will they o back next year? And any other question you can think of. Many f the large shows have their pplication deadlines in March d April, so you will want to get ready early. The ACC publishes
Directory of Craft Shows
d Fairs with all the relevant details. Call the office to get your Copy. If you do your research early you will have lots of time to Ian what show is right for you d have a pleasant and profitable experience. Jeff Collins
IN THE VAULT For some, the meaning was within, an internal search for the person they might be
iewing the entries to the Fibre Unraveledexhibition was a rich exploration of the many techniques I love so much: quilting, spinning, weaving, felting, papermaking, knitting, embroidery, basketry, screen printing, block printing, discharge, shibori, batik, collage and various mixed media. The fine craft skills of many individuals were evident in the entries.
or become.
But the viewing was also an experience delving into meaning. The most engaging entries reflected the passions of the makers, the meaning that went into the concept and the production of
Lyn Pflueger
the works.
Capenek2
Handmade Wool Felt
For some, the meaning was within, an internal search for the person they might be or become. In searching for meaning they were also making meaning. The process of creating became a means of healing for one survivor of breast cancer.
One artist saw her work as a journal in which she recordedher thoughts and experiencesor as a mirror in which she could see herself more clearly.Another incorporatedher ideas, dreams and even her physical treasures. For others it was a shared meaning. Family members had often instilled a love of the process of craft: a grandmother who had started a perpetual knitter at age two or a talented needle worker and mother who encouraged her daughter. Time with children in their world of meanings was reflectedin joyful and
humorouscreations.Eventhe tensionsbetweentime for family and time for creativityresulted in meaningful works. Meaningwas also produced within broader cultural traditions. For a number of individuals it was important to be creating using techniques,materialsand aestheticswhich had a long
traditionwithin theirown cultureor within culturestheyhad
come to know well. Being part of an embedded meaningful process gave freedom to incorporate contemporary and personal meaning.
Many of the entries reflected a strong sense of place. For some craftspeopleit meant the exactplace of creation,a studio within a naturalenvironmentwhere one could create"while feeling in harmony with nature".For others, it was a wider environment such as the Albertaprairies or mountains, which gave meaning to their work. One creatorcaptured Canada as she journeyed
Judy Villett
Magpie Messages
Machine pieced, embroidered and quilted
machineand
appliqued
Alberta
Magazine
5
IN THE VAU coast to coast and another sought to evoke the memories and images of a far away homeland. Journeys into nature sometimes resulted in gathering of fibre or other materials to incorporate into the final works. In some entries, this deep attachment for place developed into concern for the maintenanceof the environ-mentand the works took on political meaning. The creation of meaning does not stop with the creator of the piece. All of these craftspeople have entered the exhibition to
share their work with anyone who comes to see it. To share work with others who find it meaningful is an added bonus says one artist. Another artist has even incorporated little
stitched words, hidden messages to potential viewers. Each viewer will bring unique sets of meanings to the exhibition and their experienceof the works will createnew meanings.
qn]+ig Jolie Bird SaturdayMornings
AnneLambert,GuestCurator
with Travis
acrylics, cotton and wool
m
meaningful process gave freedom to incorporate contemporary and personal meaning.
Thefinal in our 1998Member'sExhibits, Fibre:Unraveled,openedSeptember24th during GalleryWalk.The openingbroughtin quitea crowdand all Weretreatedto an array Ofquilts,wall hangings, wovenvessels,
Liv Pedersen,Mary Sullivan Holdgrafer,Mary sustrick, Margaret Sutherland, Deborah Tilley, Judy Villet,Shona Wehm, and Jayne Willoughby Scott.
clothing, and tapestries. Also at the opening
werefour Ofthe artists, Dawna Dey Harrish, Jean Connor,Susan Crack,and Jayne Willoughby Scott, who's award winning quilt RoundPegin a SquareWholewas on display,
Pat Borecky
Western Jacket Coitous, machineapplique
A Holiday Celebration of Craft
November 17 •December24
Thefinal exhibitin our 1998exhibitionseason The 28 artists includedJolieBird,Lynn Blaikie, is our annual holidayshow,whichshowcasesa Pat Borecky,YawObuobi,Jean Connor;Susan wide assortmentof holidayhand made treaCrack,Linda Cunningham, Margie Davidson, suresperfectfor the gift-givingseason.If you're Dawna Dey Harrish,ValerieDowhaniuk, lookingfor a stockingstufferOran onrament,or Deanna Gauthier,Marion Gravells,Darcy something unique for that special someone, this Gusse-Edinga,Ann Haessel,Mary Anne is the showfor you. Kilgannon, Karen [Oberg, TeresaMcKinnon,
VickieNewington,Alma Newton,Shiela Niles,
and threadpainted
AlbertaCraftMagazine
6
KUDOS In the Spotlight ongratulations to Jayne Willoughby
Scottof Edmontonwho recentlywon the 'Best of Show' Award at the 1998Great PacificNorthwestQuilt Showheld in Seattle on August 7th-9th. Jayne's winning c
quilt, "Round Peg in a Square", competed with 252 quilts and quilted garments from
Alberta,Alaska, BritishColumbia,Idaho, Montana, Oregon, Washington and the
Yukonfor over $30,000in cash in prizes in nine categories at the regional juried and judged event. "It is difficult for Canadians to have work displayed in the US. The show organizers have worked hard to provide a venue where Canadians are welcome," added Jayne about the Great PacificNorthwest Quilt Show.Jayne brought home a top-of-the-line Bernina Artista sewing machine sponsored by Berninaof America,$500in cash sponsored by the PacificNorthwest and western Canada, and other quilt-relatedprizes. Also taking part in the Great PacificNorthwest Quilt Show were 7 other Albertans: Jill Benson and Agnete Kay of Calgary, Mary Anne Kilgannon of Beaumont, Lydia M.
Kemp of Millet, Deb Tilleyof Hinton, and Margie Davidson and Dawna Dey Harrish of Edmonton.
Congratulations to all!
' Twas the
7
night before Gallery Walk
year the ACCis planning a pre— Gallery Walk "shop till you drop"
draiserwith proceedsgoing towards
the 1999ACC programs. Mark Friday,
November27th on your calendar for an
nevening filled with great draw prizes, a silent auction, entertainment, holiday treats
and chancediscountsof up to 40%offin
the shop. Tickets are $20.00and can be icked up in the shop or ordered by phone.
king for another way to support the CC?We are looking for donations to the event, so if you have somethingyou would like to be auctionedoff,give the officea call as soonas possible. This is a great opportunity to enjoy the estive season and spread some holiday cheer!We lookforwardto seeingyou.
oors open at 7pm.
Art in the
Fifth Dimension ere is something very exciting brewing at Jasper Place High School in Edmontonfor localartists and high school students, it is called the Fifth Dimension. The fifth floorof the high school,once vacant and collectingdust and other debris, has been turned into an artist's community where working artists are given inexpen-
sive studio space in return for spending time and passing on their skills to high school art students. The project,originally started by Arne Handley and Carol Jane Campbell with the support of the ACC, has recently been taken over by the High Schooland is gaining momentumand approval for everyone concerned.
Helen Buchkowsky, a professional artist and one of two art teachers at Jasper Place,
is coordinatingthe FifthDimensionand
is looking to bring in artists who work in mediums that can complement art classes at the school.Artists work on their own projectswhile students are invited to work
besidethemto gain insightsinto the art Jayne Willoughby Scott Round peg in a Square Whole (detail),
1997,57 x 61"
making process. The students are also given the opportunity to work on special projects for extra credit. Students who may be intimidated by the art making process are encouraged and made to feel right at home as they see professional artists struggle with some of the same issues they face. Carol Jane Campbell, a glass artist at the Fifth Dimension, says the studio is a real
communityand believesthat artists, students and teachersall benefitformthe program. The artists benefit by the communal
involvementwith fellowartists,with students and with staff, While being able to
work in affordablestudios.The students benefitby being involvedwith working artists who treat them as their equals and encouragethemin their artisticexpressions. Teachers benefit by having other profes-
sionalartistsprovideexpertisein methods and techniquesto enhance the core art cur-
riculum. A grand opening for the public is being planned for sometimein November.
If you would like more informationor would like to be a part of the FifthDimensionyou can give Helen
Buchkowsky a call at 408-9000ext, 2688.
7
PROG RAMS The Art of
Weekend Workshops:
Craft Business Part
he ACC is committed to
assisting you in your professional development. We
have recentlyrestructuredour craft businesscourseand it will soon be available as three separate 10 hour workshops.
Theseworkshopswill allow you to concentrate on specific areas of your development.
The workshops will be
finally,discoverhow to promote shops.A minimumnumberof yourselfand your work. 6 and a maximum of 12 people are required to take the workIll. How to plan for the future, shops. If you have 6 friends or, Don't quit your day job just yet. Where do you see yourself that would like to take the
I. Raising your craft studio to the next level.Assessyour current situation and learn what it will take to bring your craft studio the next level of produc-
in 5 years? Where do you see
your businessin 5 years?Learn
tion and sales. Learn how to go the extra mile with product and
how to develop your personal business plan. Learn how to
studio development. Use your
grow a creative and dynamic
business.
Il. What's up with marketing? Discover the 4 P's of marketing - product, price, promotion and place - and learn how to use all 4 effectively to get your craft to the right market. Learn various ways to get your product to the
have a good record keeping system. Discover the essentials of record keeping and financial
planningwhichwill allowyour business to not only sustain itself but to grow and flourish.
home sales, consignment sales,
provinceand are flexible
and wholesalesales. Learn the pros and cons of using an agent. Find out a simple formula that
enough to accommodate your specificneeds. Different organi-
(actuallyseveralbut all connected)in the National
Trade Centre at Exhibition Place. The sections were clearly marked with large banners overhead, and our booth was locatedin the Canadian Handcraftedsection.This was one of 3 sections, including Uniquely Ontario and Uniquely Graduates,dedicatedto hand made items. The selectionof unique and quality work was exceptional.
_ 77
Gusse-Edina. Silk Concepts, Pointsettia Banner
For the first time the ACC took the 25 artists represented in the wholesale program on the road, hitting the Toronto Fall Gift Show in late September.
We are now busy making callbacks,followingup leads and Jan and I were not sure what to expect,with 4 Alberta Gift Jan is once again on the road. Shows under our belt we were The holiday season is now upon us, and for most retailers confidentin the product mix yet uncertainas to the retailer the buying is complete. mix. All concernswere put to During this time we will begin preparing for the February rest in the four-dayshow,as Gift Shows.We are always on we establishedover 24 new accountsfrom acrossCanada the look out for new and unique product, so if you have and the US. a production line that is ready The show itself was somewhat to go and are interestedin differentthan the Alberta having an agent, give me Gift Show. The entire show AlbertaCraftMagazine
-SusanWhite
zationswill be allowedto host one, two or all three of worktook place under one roof
Producers Representative Program
4
e workshopswill be held in various areas of the
peoplewho will buy it, via
fair price for your work and
Da
In the next issueof the Alberta Craft Magazine, lookforward to
monitorand serviceyour best some tips on developing and clients and how to develop and expanding your product line. use customermailinglistseffectively.All successfulbusinesses
creativeabilitiesto build and
will help you to set a realistic and
offered as follows:
workshops contact the ACC and
we will come to you to teach it!
8
Siy€r—toec, egeel(
a call at the officeand the advisory committeewill take a look.
Also, look for Market Trends in the next issue of the magazine. This column takes a look at market issues that may help you in selling your work. Topicswill include the trends of 1999,interviewswith various retailers,and reviews of wholesale gift shows. This column is aimed at informing you of what is in the marketplace, so if you have a topic
youwouldlike researched and discussed,let me know and I'll try and include it. Lookforward to hearing from you!
Julie Naylor
ALBERTA CRAFT
CALENDAR LENDER SUBMISSION DEADLINE
For the January/February 1999 issue is November
13,
""'\998 call 1-800.DO CRAFT or (403) 488-6611'
THE
COUNTR( REGISTER. \
e Alberta Craft Council is open to submissions of portunities for craftspeople, from any craft organization
in i the province, space permitting. If you are interested omoting a special event, activity, gallery, show, or ployment opportunity, please call the ACC office.
Alberta's bimonthly publication for Specialty Shops. Country
Arc & Antiques. Collect.ibl%.Hand Craftø. Quilting, & Breakfa»ts. Marketø.Getaway' & Evenbø.
Tea Rooms. Eacenes & Other Delightful Exp-erenceø
Targeted Effective Affordable Advertising that Works I
•z&gary Summer Festival of Art and Craft
Iy 30 through Aug 1, 1999, Canada Olympic Park, Igary A summer showcase of fine art and craft, tdoors and under huge festival tents, 150 artisans
from across Canada, Canada Olympic Park is on Of
Calgary's premier show venues. on the transcanada Highway to Banff, just west of downtown. Juried. Contact Wendy Gadsden, Gadsden Promotions Ltd.
Box 490, Shelburne, ON. LON ISO Tel: 1-800-667-0619
Carbon and Area Restoration Society
The Country Register
to be displayed and sold in the shop Send slides or photos of your work along with retail price to Mary Cadman,
1607 3B sc. SW, Calgary
T3C ITO
recognized as a historical building and is being refur•
bished into a historical destination spot along with a unique craft shop. The Carbon and Area Restoration Society is calling for all fine craft artists to submit works
Ilector the tv.'elfth annual ART MARKET celebrates the
owing demand for the highest standards of craftsmanip. November 19 - 22, 1998 at the Calgary convention ntre. 120 - 9th Ave SE Calgary. AB. Thursday and Friday
aft Co-Mingle
vember 13 - 14 at the Cultural Centre in Medicine Hat Admission is free. Contact Nanty Ruth Sissons vellege. at (403) 529-1174 monton Weavers' Guild nual Show and Sale, November 7th at the Prince Wales Armouries, 10440 - 108 Ave, Edmonton, AB. Bertha Pisarchuk at (403) 425-9280 <act
Arts and Crafts Show Medley Family and Community Services will be hosting
their annual Craft Show and sale at the Medley
CommunityCentre,Building674, Stn„ Forces,Cold Lake Alberta. Contact Maureen Wood at (404) 594-6006
in Canada. Submit three slides, CV and statement by
Kingsway Association's Craft Sale
January 31, 1999. Attention p. Johnson, 131 Hillsdale
Avenue East, TorontQ Ontario, M4S IV Include SASE for slide return.
416-489-4817.
A contemporary retail outlet for artists craftspeople and designers opening in Edmonton Centre for the Christmas season is looking for accent pieces to be sold both to the public and corporate clients. Contact Roger Carl @ (403)
482-1136.#14, 13616-109AAve, Edmonton,AB, 15M 218 "Alberta Made" Gift Shop
The •Alberta Made" Gift Shop is located in Rocky Mountain House, AB, and has been in operation for one year. 1999 WIII mark the •Bicentennial• Of this community and a large variety of tourist events and community activities are presently being organized. In anticipation
of this celebration the gift shop is seeking to increase the size and selection of inventory to be displayed and sold. Over 100 customers a day visit our unique shop
located in one of the first homesteads built in the "West Country• . Please send photos of your work along with retail prices to: Linda van Son, do •Alberta Made" Gift
5211-50 st Rocky Mountain
TOM 1B
Western Canada Summer Games
Held in Prince Albert Sask. July 9 - 18, 1999. The cultural
Committee is looking for interested crafters to show and sell åveir wares during the games. Sucurity will be provided 24 hours a day so your display will not have to
come down during the run of the games. For maor information contact: Nancy Porcina 531 25th Street West pnnce Albert SK S6V 4P8, tel: (306) 764 6990 porcina@sk.sympatico.ca
9
Grab the chance to have a table at the Kingsway
Association's Craft sale! Saturday November 14th
10 am to 5 pm at the Triwood Community Centre 2244 Chicoutami Dr NW Calgary Tables are 540 dollars and all proceeds go to support the Kingsway Formation
Paper Rocketship
cougrrn.n '0 on•uneurxr 0'
Market Productions
igned for Christmas gift giving and for the discerning
Exhibition in Toronto, Fall, 1999. Recent work from
(403) 572-3815
women with a history Of furniture design and/or making
SO ARE WE.
blp/anning your 1998 craft exhibitions and sales!
Ideas 4 Crafts Christmas: Two Day Show. Nov. 21-22, 1998. Over 300 artisans. Located at the Kinsmen Sports Centre 9100 Walterdale Hill, Edmonton, AB. Contact Irene Cane at
Box 430 Carbon,AB. TOM
Collaborative Ventures Inc
YOU'RE HERE BECAUS%. YOU LOVE THE ARTS
w available.At S5 for ACC membersand $9 for nonembers the directory is an invaluable resource tool for
5 pm. Adults $6 Seniors 54 pay once and return every y for free
The Farmers Exchange Building in Carbon, AB has been
Dept. A.
e 1998 Directory of Craft Shows and Fairs in Alberta is
am to 9 pm, Saturday 10 am to 6 pm, Sunday 10 am
LLS FOR ENTRY
CALL (403) 246-0927 or FAX (403) 246-0920
FOR YOUR FREE COPYI
RAFT SHOWS AND FAIRS
Association. Contact Linda Schultz at (403) 289-7124
Spirits of Christmas November 20, 21, 22 at the Camrose Regional Exhibition in Camrose, AB. Booth fees vary, Contact Jane Cherry at Camrose Arts Society Tel: (403) 672-9949
Taste in St Albert
November 6-7, Grandin Park Plaza in St Albert. 800th fee 520. Contact Pat Wagensveld Studio Gallery 143
Grandin Park Plaza, St. Albert, AB, Tel: (403) 460-5990
The Season's Finest
Country Christmas Craft Show at the Exhibition Pavilion, 3401 Parside DR., S, Lethbridge Alberta. Along with the usual fine assortment of quality handcrafts, the show features the "Country Christmas Pantry" - 12 or 13 food
vendors (baking, chocolates, jams and jellies, pickles, etc). Contact Barb Tate at (403) 328-4491
6 week Fibre Art show
Strathcona County will host the Alberta Winter Games 2000. Proposed 6 week fibre Art show, competition open to residents of Stratchona County. Weekend conference is also an option. Contact Dawna Dey Harrish. Tel./Fax 4496835 Or email at dharrish@oanet.com.
CALENDAR UCATION
s your group offer classes or instruction that
—yuld be of interest to Alberta Craft Council —mbers?
Fax us some information at (403)
-8855 and we will be
to include it in our calendar section.
iversity of Alberta Faculty of Extension
urses in art history, ceramics design, drama, and painting, music, photography, QW1ng ntmaking and fessional development for artists and others in the arts community. Many are held in the
Facultys own
Ideas 4 Crafts
Applicants must write or fax the foundation for an application. Contact: The Pollock-Krasner
Foundation Inc., 863 Park Ave NY, NY, 10021 Tel: (212) 517-5400
Ukrainian Arts and Education Awards
The Ukrainian Resource and Development
Centre at Grant MacEwan CommunityCollege
Christmas: livo Day Show
is calling for applications for three awards in the categories of writing, video arts, and visual and folk art The application deadline is Nov. 30,
'98. Application forms and guidelines are available by contacting the Ukrainian Resource
Nov 21-22 / 1998 Over 300 Tables Approximately 16,000 customers
and Development Centre at (403) 497-4374
studic1 While others are offered in rural commu-
nitiesas part of the Faculty'slong-standing
community art program. Call the University of Alberta Faculty of Extension in Edmonton at (403) 492-3034 or (403) 492-3093. Visit their web sight emu.extension.ualberta.ca/fineatts/
Leighton Studios Independent Residencies
hee
Box1020 Station 28, 107 Tunnel Mountain
Banff, AB. TOL OCO tel: 1-800-565-9989
Society of Northern Alberta Print Artists
(S.N.A.P.)
Courses offered in printmaking techniques at SN.A.p.'s studios in the GreatWest Saddlery
Building in Edmonton. Studio space and printmaking facilities are also available at very
reasonable rates. Call SNAP. at (403) 423-1492
Location:
for the wall. as well as studio fumiture and
The Leighton Studios offer residencies at the
Banff Centre for Arts for Senior-level artists engaged in the creation of new work. Contact the Leighton Studios for Independent Residencies, The Banff Centre for the Arts,
listings inthe Guild
—e Guild offers free listings to qualified "offessional artists producing fibre and ceramic
Kinsmen Sports Centre 9100 Walterdale Hill
hting. Listings include information about as basic contact data. and rnecfia,as
'ngs are distributed free Of charge to 6000
eri or des i gners , a rt cons ul ta nts , hos pi ta l i ty
osigners
AJS
and other design professionals in the
For Further Information
and Canada. Call 1-800-969-1556. Listings be accepted through December 1998.
e Round River General Store
Please Contact: Irene Caine • Donna Shaw 466-4898• 940-3586 Fax: 466-9904
e Round River General Store, opening as a
website this fall, presents a unique and much
needed marketing opportunity for rural Alberta crafters This internet store. created with this philosophy and principles of land stewardship in
Or Write: Box 11322 Edmonton, AB T5J 3K5
mind, will bring customers together with agri-
RANTS/AWARDS
cultural producers and crafters of goods pro-
duced in an environmentally sustainable fashion, If you are such a crafter or producer, please
nada Council for the Arts
contact us! Land Stewardship Centre of
plan to direct the SIO Million Millennium nd twoards the production of works of art to rk the millennium. Media contact: Stephane bois or Danielle Philbert Communications ction, (613) 566-4305 or
T8NIH6. Tel: (403) 458-5700
e Canada Council for the Arts has announced
ext. #4134
Izabeth Greenshields Foundation
e purpose of the foundation is to aid artists
the early stages of their careers. Awards are ited to candidates working in painting,
wing, printmaking and sculpture. Work must representational or figurative. Applicants st have started or completed art school
ining and/or must demonstrate, through past work and future plans a commitment to making art a lifetime career. Grant amounts
are SIO 000. Please call or write The Elizabeth
Greenshields Foundation, 1814 Sherbrooke Street Ouestmest. Suite Montreal, Quebec
H3H IE4 ph (514) 937-9225
John Simon Guggenheim Memorial Found. Grants individual project fellowships One year
Fellowships(eg. S25,000 US) for Artist to pursue independent projects. Must be U.S. or Canadian citizen. Contact: John Simon
Guggenheim Foundation, 90 Park Ave., NY, NY, 10016; Tel: (212) 687-4470
Pollock-Krasner Foundation
Awards financial assistance to individual artists of recognized merit and need working in painting
sculpture or works on paper. No age or geo•
Canada, 13 Mission Avenue. St. Albert, Alberta
E-Mail: LCS@compusmart.abca
NEBS
The New Exporters to Border States program a Federal Govemment Program - is a key export
Canadian Craft Show •and Sale
education tool that targets Canadian companies (including home based craft producers) not yet exporting to the United States. NEBS introduces
20th Annual!
the essentials of exporting, including practical export information and first-hand exposure to
The Canadian Craft Show Ltd. is now accepting applications for the20th Annual One of a Kind Spring Canadian Craft Show and Sale. The show runsfrorn Wednesday March 31through Sunday April 4.0999 at the National Trade centre, Exhibition Place, Toronto, and attracts over 55,000 of Canada's most avid craft consumers, There are over 200 boothsavåilable, Scholarships and'* travel bursaries are available for new artisan$. For further,• Anformation or applications please contact:The Canadian Craft Show Ltd. 21 Grenville Street, Toronto, Ontario MAY
U.S. border states Contact David Freeman, Trade
Commissioner, Suite 725, Canada Place. 9700 Jasper Ave., Edmonton, AB. Tel: (403) 495-2630
PRIERS
%ert Productions
ppliers of Native & Westem Art and Craft
the Corporate Sector. Contact Ross Miller at
Huckvale Crescent SW., Medicine Hat AB.
el/Fax:(403) 529-0142
e Paperwright
IAI Tel: (416) 960"3680 Fax (416) 923-5624 e-mail: inf0öoneofakindshow.com Web: www.oneofakindshow.com
permaking supplies: handcrafted moulds. p Ips, fibres. additives screening, felts drying systems, hydraulic press. and books. Portable workshops Handmade papers Contact Britt Quinlan, 1216 Portland Ave, Ottawa, ON, KIV 68, Tel: (613) 731-5417. Fax: (613) 737-3334, E-Mail: brittq@trytel.com
graphical limitations Grants awarded through•
out the year ranging from SIOOO to $30,000,
AlbertaCraft
10
ACC
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HomePhone
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Are you a Craft Producer? Yes What medium(s) do you primarily use?
Clay Fibre Mixed
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O Glass O Metal Other
Leather Wood
What products do you make?
O Jewellery
Wood tumings
O Furniture
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Quilts
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Production pieces
O Other
Membership Individual *Affiliate Senior (age 60) Student/Library
* *Family Assoc. (voting) Assoc. (non-voting)
I year
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$35
o $70 O $35
o $20 $70 $95
ber of the ACC. Please enclose the
name ofthe affiliated organiza-
O $35 O $135 O $185
ion.
O $125
Alberta Craft Magazine.
$125
Retail
For an individual who belongs
to an organizationthat is a mem-
*Full membershipbenefits for
two individuals at the same
address, but one subscriptionto
C] $125
Institutional
o $65
Cl Payment enclosed
Pleasebill my O Visa O MasterCard
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Expiry Date
Signature Please make cheques payable to the Alberta Craft Council. Outside Canada add $5 for
magazine postage.
Mail to:
10106-124street, EdmontonAB, T5N IP6
Judy Adkins, Okotoks Arthur Bachmann,Calgary Lynn Blaikie, Whitehorse John Blair, Calgary Blaine Blinston, Edmonton Yaw Bruobi, Edmonton Emil Bucharsky,Spruce Grove Debbie Chiumento, Mayerthorpe Nancy Christensen,Fort Saskatchewan Lorraine Cooper, Calgary Cottage Crafts and Creations, Lac La Biche Shawn Cunningham, Edmonton Patricia Danard, Calgary Margie Davidson,Edmonton Alexandra Deliyannides, Calgary James Dennis, Edmonton Horst Doll, Sherwood Park Edmonton Needlecraft Guild, Edmonton Edmonton Weavers' Guild, Edmonton Jim Etzkorn,Calgary Mary Fetherston, Morinville Debbie Fodor,Banff Marcia Fossey, Edmonton Ward Goddard, Edmonton Marion Gravells, Calgary Ann Haessel,Calgary Lois Hammond,Edmonton Barbara Harrison, Calgary Deborah Haug, Edmonton Sheila Hennie, Edmonton Mary Holdgrafer, Edmonton Kathy Husel, St. Albert Cam Hutchinson-Maclean, Lethbridge W.L. Jenkins, Calgary Ted Jolda, ParksvilIe,BC Lyn Jouan, Tomahawk TerryJuzak, Edmonton Mavis Keith-Gerber,Drumheller David Kemp, Sherwood Park Jo-Ann Kohl, Calgary Kathryn Kristmanson, Tappen Noboru Kubo, Edmonton, Betty Louden, Calgary Bob McRae,Calgary Ian Medland, Cochrane Ross Miller, Medicine Hat
Deltra Powney, Edmonton Patricia Prince, Spruce Grove
Anna Rasmussen, Innisfail Glenda Rowley,Calgary Rob Sadowski, Calgary Brenda Stratton, Calgary Deb Tilley, Hinton
C. Lewton-Brain/D.Fontans, Calgary Brenda Malkinson, Edmonton Kay McFadyen, Edmonton
Alma Newton, Calgary Canadian Naturally,Lake Louise
Marie Pakes, Victoria Valerie Palmer, Peace River Liv Pedersen, Calgary The Quest, Banff Colleen Rauscher,Calgary Shirley Rimer,Red Deer Tyler Rock, Calgary Alfred Rusterholz, Edmonton Jim Speers, Edmonton Darrell Stevens, Edmonton Sunrise Gallery, Jasper Carole Thorpe, Calgary TimberlineTea & Coffee House, Rocky Mtn House Lydia/Matthew Todhunter, Edmonton Leeanne Stringer Touche, Calgary Judith Tudor, Lethbridge Marjene Turnbull, Onoway Harry Walters, Sherwood Park Norm Waltho, Morinville Susan White, Calgary Andrea Wilson, Sherwood Park Phyllis Wilson, Torrington Una Woodhead, Edmonton
Kay Mulcaster,St. Albert Vickie Newington,Calgary Leslie Newton, St. Albert
Phone 1-800-DO CRAFT (AB only),
(403) 4886611
Fax (403) 488-8855
I would like to volunteermy services, please contact me.
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