1
Appropriate design for the brand
That swhythedesgners aketme oundersandacompanys busnessbeoredesgnng ts ogo Thenthedesgne ooksfor he perec shapecoor cons symbos ypogaphyetcfor he ogo
2
Unique,simple, andtimeless brandlogo
Aunquebutsmpe brand ogosuccessfu y conveys tsmessageto thetargetaudience
3
Scalable and flexible logo design
4
Balanced use of elements A ogoshoudasobe scaabletoappearequa y mpressve nal szes
Desgnersensurethattheir workhasabalanceduseof differenteements
5
Uniqueuseof colorsand typography
Theuseofcolorsevokesour emotonsandfee ngs Smiary typographyisanothernecessary elementfor ogostoconveya companyname nwhoeorshort
5 FUNDAMENTAL ELEMENTSOF GOODLOGO DESIGN