【 UI/UX Design 】Hands in App

Page 1

Let's Play Together!

Alan Liu, Lindsey Peterson, Sidharth Subhas Chandran, & Tong Liu ITGM 709 | Professor Meyers | Summer 2019


Table of Contents 1. Our Team 2. Class description 3. Project brief 4. How might we? 5. Research timeline 6. Contextual research process 7. Secondary research - Competitive analysis - SWOT analysis - Secondary research insights

8. Primary research - Survey questions - Survey results - Interviews - Observation

9. Data analysis

10. Initial insights 11. Personas 12. Opportunities 13. Information architecture 14. Sketches 15. Wireframe 16. Branding exploration 17. Prototype 18. User-testing 19. High-fidelity prototype 20. Poster 21. Storyboards 22. Video narrative 23. Photos 24. References


Our Team

Alan Liu Design Management Taiwan

Lindsey Peterson Graphic Design USA

Sidharth Subhas Chandran Interactive Game Design India

Tong Liu Interactive Game Design China


Class Description

About

Goals

Outcomes

This course focused on the issues of information structure, interface design, cognitive process, prototyping, and testing. Through this course, we developed a conceptual framework for real-world applications, exploring issues which influence both industry and society.

• Learn to prepare and interpret descriptive documents (site maps, wireframes and simple flow charts) for the purpose of planning a new project. • Learn to prepare and interpret descriptive documents to revise an existing project. • Develop original, creative solutions to present interactive information. • Create prototype concepts in interface design and user interaction, such as visual metaphors, information hierarchies, avatar systems, and first- and third-person vantage points.

• Apply creative and critical thought to the design of interactive applications and user interfaces that provide users a functional and intuitive user experience. • Prepare descriptive presentation documents such as site maps, wireframes and prototypes that organize information using logic and efficiency for the purpose of developing new interaction projects or evaluating existing ones. • Analyze and critique existing interaction projects and user interfaces within the context of all of the following: aesthetics, usability and effective communication.


Project Brief To start, our team choose three potential problems in our culture. Our initial problems featured; being a workaholic, having food allergies, and not being able to find people to play with on a sports team. After conducing initial secondary research, we narrowed our problem and focused on how we could help people who struggle to find local sport games, in which they could get involved. Through observation, interviews, conducting a survey, and conducting a competitive SWOT analysis, our team came up with the concept to create a customizable app for both causal and competitive players that enabled them to find local players/teams of the same level. This app would also enable commenting, sharing, and suggesting tournaments, leagues, etc. Through conducting further research and user testing we narrowed our concept to focusing on casual players wanting to meet friends, get involved, and find a sense of belonging. Our main goal was to make it easy and effortless for players to connect and get involved in playing sports near them.

S A V A N N A H

C O L L E G E

O F

A R T

A N D

D E S I G N

|

S U M M E R

2 0 1 9


How Might We Connect people with other sport players, of the same level, through a personal experience?


Research Timeline


Contextual Research Process Research in the design profession has many methods and outputs. We used the contextual research process for this project. Contextual research is a user-centered design process developed by Hugh Beyer and Karen Holtzblatt

UNDERSTAND

ANALYSIS

SYNTHESIS

TELL THE STORY

Understanding the problem at hand. Conducting secondary and primary research to get a holistic idea of the current situation.

Data points from both secondary and primary research are combined and analyzed through the process of affinity diagraming.

After the data is analyzed, it is organized into a framework to reveal opportunity areas.

The information is then shared as a story to help everyone understand the data better


Secondary Research - Competitive Analysis By looking at the potential competitors and comparing their key features, usability, uniqueness, social aspects, weaknesses, and popularity, we were able to see areas of opportunity for our app to adapt, as well as, areas of weakness to avoid. Through conducting a SWOT analysis for selected competitors, we were able to take a deeper look into the features user’s liked and disliked, as well as uncover insights such as the lack of consistent usability on those apps by users. These insights gave us a foundation to build our concepts on.


Secondary Research - Competitive Analysis (SWOT)


Secondary Research - Competitive Analysis (SWOT)


Secondary Research - Competitive Analysis (SWOT)


Secondary Research Competitive Analysis: Key Take Aways

Competitor apps were used by few people • Which makes us wonder why? • Apps contain A LOT of information • Apps were not quick and easy to use • Locator maps of local teams/events were nice • Most apps only featured one or the other: finding teams OR organizing games or matches


Primary Research

Online Survey

User Interviews

Observation


Primary Research - Online Survey Questions By generating a series of 15 questions, our group sought to gain further user insight through conducting an online survey. The goal of our questions and survey was to further understand why people play team sports, how often they play, what positive and negative experiences they’ve had with teams, and how they communicate with teams.

1. Please select your age range 2. Gender Identification 3. Do you play sports competitively, casually, or both? 4. What sports do you play regularly? 5. How often do you play sports? 6. Why do you play sports? 7. Do you play on any sport teams? 8. How does being apart of a team make you feel? 9.What kind of channels or tools do you use to communicate with your team? 10. What problems have you faced when using those channels/tools to communicate with your team? 11. Have you made friends from playing sports? 12. What positives have you experienced from playing local sports? 13.What negatives have you experienced from playing local sports? 14. Do you feel comfortable playing sports with strangers? 15. If you don’t have anyone to play a sport with what do you do?

S A V A N N A H

C O L L E G E

O F

A R T

A N D

D E S I G N

|

S U M M E R

2 0 1 9


Primary Research - Survey Results Getting Involved in Team Sports

SurveyMonkey

Getting Involved in Team Sports

Q1 Please Select Your Age Range Answered: 75

SurveyMonkey

Getting Involved in Team Sports

SurveyMonkey

Q2 How do you identify?

Skipped: 1

Answered: 74

Getting Involved in Team Sports

Q4 What sport(s) do you play regularly?

Q3 Do you play sports:

Skipped: 2

Answered: 75

SurveyMonkey

Answered: 75

Skipped: 1

Skipped: 1

Basketball

Under 18

Competitively (to compete)

Male

Baseball/Softba ll

18-25 Football

Casually (just for fun)

Female 25-35

Volleyball

Non-binary

Both

Soccer

35+

0%

Other (please specify)

10%

20%

30%

40%

50%

60%

70%

80%

Tennis

90% 100%

Other (please specify) 0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 100% 0%

ANSWER CHOICES

RESPONSES

Under 18

13.33% 30.67%

18-25

10%

20%

30%

40%

50%

60%

70%

ANSWER CHOICES

RESPONSES

23

Male

51.35%

38

Female

47.30%

35

42.67%

32

35+

12.00%

9

Non-binary

1.35%

Other (please specify)

1.33%

1

Other (please specify)

0.00%

75

Getting Involved in Team Sports

SurveyMonkey

RESPONSES

Competitively (to compete)

22.67%

17

Casually (just for fun)

49.33%

37

Both

28.00%

21

TOTAL

0 74

Getting Involved in Team Sports

SurveyMonkey

Getting Involved in Team Sports

Answered: 74

Skipped: 2

SurveyMonkey

Q7 Do you play on any teams? If yes, how did you hear about the team?

Q6 Why do you play sports?

Other (please specify) 0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 100%

75

1

TOTAL

Q5 How often do you play sports? Answered: 74

90% 100%

10

25-35

TOTAL

80%

Ultimate Frisbee

ANSWER CHOICES

Answered: 75

Skipped: 1

RESPONSES 24.00%

18

Baseball/Softball

4.00%

3

Football

8.00%

6

Volleyball

16.00%

12

Soccer

20.00%

15

Tennis

14.67%

11

Ultimate Frisbee

1.33%

1

Other (please specify)

46.67%

35

Total Respondents: 75 #

OTHER (PLEASE SPECIFY)

DATE

1

Throwball

7/13/2019 5:59 AM

2

Waterpolo

7/6/2019 11:38 AM

Getting Involved in Team Sports 3 Waterpolo

Skipped: 2

To challenge yourself

ANSWER CHOICES Basketball

No

SurveyMonkey 7/6/2019 11:13 AM

4

Badminton or running

7/5/2019 8:37 PM

5

Jogging , biking

7/5/2019 8:33 PM

6

Badminton

Q8 How does being part of a team sport make you feel?

Everyday

7/5/2019 8:32 PM

Answered: 70

1/2

Skipped: 6

To practice and improve...

1/1

Once a week

1/1

1/1

Yes

To stay healthy 0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 100%

#

RESPONSES

DATE

1

Fun

7/13/2019 5:59 AM

2

Happy and proud

7/6/2019 7:52 PM

3

It feels great, knowing I’ve got a team that has my back if I fail but also gives me the support to improve myself every day.

7/6/2019 1:07 PM

Twice a week

To make friends

Other (please specify)

Once a month

ANSWER CHOICES

RESPONSES

No

53.33%

40

Yes

46.67%

35

TOTAL 0% 0%

10%

20%

30%

40%

50%

60%

70%

80%

10%

20%

30%

40%

50%

60%

70%

80%

ANSWER CHOICES

RESPONSES

To challenge yourself

9.46%

ANSWER CHOICES

RESPONSES

Everyday

22.97%

Once a week

18.92%

14

To practice and improve your skills

27.03%

20

Twice a week

32.43%

24

To stay healthy

50.00%

37

TOTAL

25.68%

Part of a group

7/6/2019 12:48 PM

Like a leader

7/6/2019 12:39 PM 7/6/2019 12:26 PM

6

Great. I love my team

7

Motivated, like I’m part of something greater than myself, challenged.

7/6/2019 12:13 PM

8

Very happy

7/6/2019 11:55 AM

90% 100%

#

Once a month

75

90% 100%

4 5

17

7

19

To make friends

2.70%

2

74

Other (please specify)

10.81%

8

TOTAL

74

#

OTHER (PLEASE SPECIFY)

DATE

1

Passion and all of the above

7/6/2019 12:26 PM

PLEASE SPECIFY HOW YOU HEARD OF AND GOT INVOLVED WITH THE TEAM.

DATE

1

School

7/6/2019 7:52 PM

2

College

7/6/2019 1:07 PM

3

Because of the collage

7/6/2019 12:48 PM

9

Well because you learn to live in competition with other people

7/6/2019 11:49 AM

10

A part of something bigger

7/6/2019 11:38 AM

11

Great because it's like your second family

7/6/2019 11:32 AM

12

Part of a project, part of a group of people who share nos just love for football but core values, life ambitions and more. It constantly challenges me to be my best self, for my team.

7/6/2019 11:18 AM

4

School

7/6/2019 12:39 PM

13

Fulfilled

7/6/2019 11:13 AM

5

University

7/6/2019 12:26 PM

14

As part of something. Lucky to have my teammates

7/6/2019 11:08 AM

6

College

7/6/2019 12:13 PM

15

-Part of a community - healthy - it helps me when I’m sad - meet people

7/6/2019 4:09 AM

7

University

7/6/2019 11:55 AM

16

I never in a team

7/6/2019 2:31 AM

8

A firmes invited me

7/6/2019 11:49 AM

17

Social!

7/5/2019 9:21 PM

9

At the University

7/6/2019 11:38 AM

18

sence of honor, responsibility and exciting

7/5/2019 8:37 PM

10

Most of my teams are with my friends, we created the team together

7/6/2019 11:32 AM

19

Encourage each other

7/5/2019 8:33 PM

11

Friends and local promotion of the tournaments

7/6/2019 11:18 AM

20

Excited

7/5/2019 8:32 PM

2

Yo have fun. My fav activity

7/6/2019 11:08 AM

12

I know them from my competitive time before

7/6/2019 11:13 AM

21

Accepted, important

7/5/2019 5:26 PM

3

To prove I still can play

7/6/2019 2:31 AM

13

Through friends

7/6/2019 11:08 AM

22

Cared for and part of something bigger than myself

7/5/2019 5:25 PM

4

Bc it makes me feel alive/carefree. I also like the challenge

7/5/2019 5:26 PM

14

Because of the publicity of the university

7/6/2019 4:09 AM

23

Happy

7/4/2019 11:55 AM

5

1,2 and 3

7/3/2019 11:26 PM

15

Former CEO

7/5/2019 9:21 PM

24

It’s good to have that outlet

7/3/2019 11:26 PM


Primary Research - Survey Results Getting Involved in Team Sports

Getting Involved in Team Sports

SurveyMonkey Getting Involved in Team Sports

Q9 What kind of channels or tools do you use to communicate with your team? Answered: 73

SurveyMonkey

Getting Involved in Team Sports

Answered: 66

Answered: 66

Answered: 74

Not Really

Facebook

Instagram

Other (please specify)

10%

20%

30%

40%

50%

ANSWER CHOICES

60%

70%

80%

90% 100%

RESPONSES

DATE

2

Knowing grate persons

7/6/2019 7:52 PM

7/13/2019 5:59 AM

3

I de-stress from daily life

7/6/2019 1:07 PM

2

None

7/6/2019 7:52 PM

3

sometimes the main idea is lost in the messages

7/6/2019 1:07 PM 7/6/2019 12:48 PM

6

Get to know different people, learning team work, being a leader, etc.

7/6/2019 12:26 PM

7/6/2019 12:39 PM

7

7/6/2019 12:13 PM

6

There are times were communication through WhatsApp is not clear enough.

7/6/2019 12:26 PM

Making friends, learning values and skills (such as discipline, teamwork, communication, and resilience) challenging myself, growing as a person and as an athlete

7

Late replies

7/6/2019 12:13 PM

8

Make friends and improve my skills

7/6/2019 11:55 AM

9

My job and travels

7/6/2019 11:49 AM 7/6/2019 11:38 AM

8

Organization

7/6/2019 11:55 AM

9

We all talk at the same time

7/6/2019 11:49 AM

Not getting an answer

5

18

Delay Replay

Other (please specify)

15.07%

11

Wechat

7/5/2019 8:37 PM

5

LINE

7/5/2019 8:33 PM

6

Just show up at the court

7/3/2019 11:26 PM

7

Discord

7/1/2019 10:16 PM

8

Line group

7/1/2019 9:55 PM

9

I don't belong to any teams.

7/1/2019 8:40 PM

7/6/2019 11:13 AM

Friends, sports.

7/6/2019 11:08 AM

15

The community gets stronger and they can organize sports events to beat social problems like alcoholism

7/6/2019 4:09 AM

7/6/2019 11:13 AM 7/6/2019 11:08 AM

6.85%

4

Making new friends and developing habits

14

No one Not many. Maybe just communication misunderstandings

Instagram

7/6/2019 2:31 AM

13

13

...... I think the only problem is nothing can make me feel positive on app.

Wechat

7/6/2019 11:18 AM

14

Group texts are annoying

3

- I've found my best friends. - I found my true passion in life, it is a safe haven for heavy weeks and bad stuff going on in my life. - It has challenged me mentally, spiritually and physically. - It has showed me the value of team work, sacrifice and putting your talents in benefit of something bigger than yourself.

7/6/2019 11:32 AM

16

7/6/2019 12:26 PM

7/6/2019 11:32 AM

12

7/6/2019 11:18 AM

17

WhatsApp, Instagram and Facebook

7/6/2019 11:38 AM

Not all of the teammates answer

5

2

You make a lot of friends Knowing new people

The time it takes for everyone to respond.

6.85%

7/13/2019 5:59 AM

10

11

Facebook

None of the above

A lot

11

12

45

1

Most of my friends are...

15

You can’t tell if all the team agrees or something

10%

20%

30%

40%

50%

60%

70%

80%

90% 100%

ANSWER CHOICES

RESPONSES

Not Really

6.76%

5

7/6/2019 2:31 AM

A Few

39.19%

29

7/5/2019 9:21 PM

A lot

32.43%

24

7/5/2019 8:37 PM

Most of my friends are from sports

21.62%

16

TOTAL

7/6/2019 4:09 AM

19

No privacy

7/5/2019 8:33 PM

20

Nothing

7/5/2019 8:32 PM

21

It’s hard to communicate easily with everyone on the team

7/5/2019 5:25 PM

22

Teasing

7/4/2019 11:55 AM

23

None

7/3/2019 11:26 PM

24

Burning of eyes

7/3/2019 11:50 AM

25

nothing

7/3/2019 3:17 AM

26

Everyone doesn’t reply/ see the message at the same time.

7/3/2019 3:07 AM

27

Some time get late reply

7/3/2019 12:18 AM

28

people might not respond ontime and the dissension was been made?

7/2/2019 8:47 PM

29

.

7/2/2019 4:25 PM

30

None

7/2/2019 2:46 PM

31

Keeping track of all messages

7/2/2019 12:19 PM

32

None

7/2/2019 12:13 PM

10

line apps

7/1/2019 1:26 PM

33

No

7/2/2019 11:56 AM

11

WeChat

7/1/2019 1:16 PM

34

Texts not getting delivered, texts not read immediately

7/2/2019 11:48 AM

#

74 OTHER (PLEASE SPECIFY)

DATE

There are no responses.

16

Beat them

7/6/2019 2:31 AM

17

Networking

7/5/2019 9:21 PM

18

None

7/5/2019 8:37 PM

19

More often going to sport

7/5/2019 8:33 PM

20

Staying healthy & motivated

7/5/2019 8:32 PM

21

Meeting people, staying motivated

7/5/2019 5:26 PM

22

Meeting people I probably wouldn’t meet otherwise

7/5/2019 5:25 PM

23

Happy

7/4/2019 11:55 AM

24

Exercise and confidence

7/3/2019 11:26 PM

25

Nothing

7/3/2019 11:50 AM

26

never

7/3/2019 3:17 AM

27

Playing a sport is fun, helps you stay mentally and physically fit and spend time with your friends

7/3/2019 3:07 AM

28

Meeting new faces

7/3/2019 12:18 AM

29

Make new friend for sure

7/2/2019 8:47 PM

30

Stay strong

7/2/2019 4:25 PM

31

Meeting people, having a plan, stress relief, stay healthy

7/2/2019 2:46 PM

1/2

1/2

1/1

7/6/2019 12:48 PM 7/6/2019 12:39 PM

None

61.64%

DATE

Knowing persons with lots of things in common It connects me to people who are interested in the same things I am

Sometimes things are missinterpreted

WhatsApp

OTHER (PLEASE SPECIFY)

4 5

4

7

#

A Few

5

9.59%

73

DATE 7/13/2019 5:59 AM

_

Text Message

TOTAL

RESPONSES To develop my skills

#

0%

RESPONSES

# 1

1

10 0%

Skipped: 10

Skipped: 2

Skipped: 10

Text Message

WhatsApp

Q12 What positives have you experienced in getting involved with local sports?

Q11 Have you made friends from being involved in a sport?

Q10 What problems have you faced when using those channels/ tools for communicating with your team?

Skipped: 3

SurveyMonkey

SurveyMonkey

1/1


Primary Research - Survey Results Getting Involved in Team Sports

SurveyMonkey

Getting Involved in Team Sports

Q13 What problems have you faced getting involved with local sports? Answered: 65

SurveyMonkey

Q14 Do you feel comfortable playing sports with a stranger?

Skipped: 11

Answered: 73

SurveyMonkey

Q15 If you don’t have any or enough team members to play a sport with, what do you do?

Skipped: 3

Answered: 75

#

RESPONSES

DATE

1

Nothing

7/13/2019 5:59 AM

2

Interns problems with the teams members

7/6/2019 7:52 PM

3

sometimes people do not commit to the team

7/6/2019 1:07 PM

4

None

7/6/2019 12:48 PM

5

It can get a little too competitive

7/6/2019 12:39 PM

6

The kind of problema one faces when working with others.

7/6/2019 12:26 PM

7

Injuries, less support towards women’s sports than men’s.

7/6/2019 12:13 PM

8

Injuries

7/6/2019 11:55 AM

9

Injuries

7/6/2019 11:49 AM

10

Time, it interferes with my job

7/6/2019 11:38 AM

ANSWER CHOICES

RESPONSES

11

Sometimes we fight

7/6/2019 11:32 AM

Yes

76.71%

56

12

Poor access to women's football in my city, not many tournaments, there aren't clubs or facilities to keep training after college, if you are not a professional player.

7/6/2019 11:18 AM

No

23.29%

17

13

No one

7/6/2019 11:13 AM

14

Seeing my non athletic friends less. Less social life

7/6/2019 11:08 AM

#

PLEASE SPECIFY WHY OR WHY NOT?

DATE

15

It’s difficult to find people who stays for a long time in the team

7/6/2019 4:09 AM

1

I feel better when I know and connected with the people I play

7/6/2019 1:07 PM

16

Beted by them

7/6/2019 2:31 AM

2

7/6/2019 12:26 PM

17

Time management

7/5/2019 9:21 PM

Sports are the best sctivities to know someone. How people act while practicing a sport is how they will really act in their life; in difficult situations.

18

N/A

7/5/2019 8:37 PM

3

I'm not good knowing new people, but with sports it's easy

7/6/2019 11:32 AM

19

No

7/5/2019 8:33 PM

4

Don't mind meeting new people and bringing new members always benefits the team

7/6/2019 11:18 AM

You’ll find out how you feel while playing

7/6/2019 11:08 AM

Skipped: 1

Yes Play by yourself or...

No Try to find people you k...

0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 100% Ask strangers to play

TOTAL

Go home and reschedule

73

20

Time consuming & expensive

7/5/2019 8:32 PM

5

21

Knowing about local teams

7/5/2019 5:26 PM

6

That’s part of sports - meeting new people

7/5/2019 9:21 PM

22

Injuries

7/5/2019 5:25 PM

7

To make new friends

7/5/2019 8:33 PM

23

Reading

7/4/2019 11:55 AM

8

Sports bring people together

7/5/2019 5:25 PM

24

Lack of courts. Only two days a week that court is full.

7/3/2019 11:26 PM

9

As we make friends by playing with strangers

7/3/2019 11:50 AM

25

Nothing

7/3/2019 11:50 AM

10

its depends

7/2/2019 8:47 PM

26

nothing

7/3/2019 3:17 AM

11

It’s something you can’t avoid. Not all your friends play the same sport

7/2/2019 2:46 PM

27

Finding places to play something

7/3/2019 3:07 AM

12

yes, i feel comfortable because he is an unknownperson so i try to defeat him

7/2/2019 10:48 AM

28

Noting much

7/3/2019 12:18 AM

13

Sports is a sports

7/2/2019 2:59 AM

29

Might be hard to join because you are new

7/2/2019 8:47 PM

14

Feel to get competative

7/2/2019 1:36 AM

30

Time conflicts

7/2/2019 2:46 PM

15

I like meeting new people

7/1/2019 10:16 PM

31

None

7/2/2019 12:19 PM

16

You don't know him/her what kind of person that would be.

7/1/2019 8:40 PM

32

NA

7/2/2019 12:13 PM

17

It takes time to understand the persons potential

7/1/2019 8:16 PM

33

Nothing

7/2/2019 11:56 AM

18

it’s a quick way to learn about someone when playing sports

7/1/2019 5:03 PM

34

None3

7/2/2019 11:48 AM

19

Just play for fun

7/1/2019 1:40 PM

1/2

Getting Involved in Team Sports

1/2

0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 100%

ANSWER CHOICES

RESPONSES

Play by yourself or with the people there

32.00%

24

Try to find people you know to join

48.00%

36

Ask strangers to play

9.33%

7

Go home and reschedule

10.67%

8

TOTAL

75

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Primary Research - In-depth Interviews During user interviews, each member of our group met and spoke with various people who played different sports, at different levels. Some of our interviews were conducted face to face with local sport players in Savannah, while others were conducted over the phone with sport players from around the world.

1. Are you from Savannah or did you move here? 2. What sports do you play? What position? Do you play on any teams? - How does being a part of team make you feel? 3. Why do you play sports? 4. Are there any sports you want to learn? - What’s keeping you from learning it? 5. Is there a time of day or day of the week you prefer to play sports? 6. How did you hear about the sport, or team, or event, etc? 7. Do you feel comfortable playing sports with a stranger? Why / why not 8. Have you made friends from being involved in a sport? 9. What positives have you experienced getting involved with sports? 10. What problems have you faced getting involved with sports? 11. What kind of difficulties did you face while organizing an event? 12. What would be your ideal process for 1.getting involve 2.organizing


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Primary Research - Observation By observing popular local sports areas in Savannah, our group gained insights into the type of sports casual players like, how often they play, and the social culture of sports. In Forsyth park, there are a variety of sports and activities played daily. People come to hang out and as well as exercise. We observed that on the basketball courts, it seemed more difficult for people to join a game or play with strangers. At times, people were yelling and arguing, which could be intimidated for a new player.

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Primary Research Key Take Aways

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People play sports to feel apart of something • To find belonging People play sports to both exercise and be social People don’t mind playing against a stranger, but aren't as comfortable playing with a stranger


Data Analysis - Affinitization Affinitization, or affinity mapping, was our chosen method of data analysis for this project.The affinity mapping process clusters data points gathered from research based on a relationship or causal connection. These data points are then clustered in four sequential phases which are typically categorized by color:

Initial Insights / Opportunities 1) Yellow 2) Blue 3) Pink 4) Green


Data Analysis - Affinitization Process


Initial Insights The User Feels‌.

Due to people’s busy schedules, the user feels it is hard to find others to play with.

The user wants digital modes of payment for league and tournament fees.

The user feels sports help to improve their social skills.

The user feels uncomfortable approaching a stranger, therefore it is hard for them to find a team or player to play with.

The user feels comfortable meeting people, however does not make many close friends, therefore it can be hard to coordinate a team.

The user plays sports, when they can, to stay healthy.

The user feels that playing sports with friends ensures game satisfaction, their desire to belong, and feeling comfortable.

The user wants to feel challenged and play with people of the same skill level.


Personas


Personas


Personas


Personas


Opportunities After the affinitization process and developing various personas, our group saw the following opportunities to:

• Provide game satisfaction • Enable users to feel belonging • Enable users to feel comfortable • Reward the user for utilizing the app • Minimize the time & steps of operations • Enable ease and effortlessness


Sketches

Alan

Lindsey


Sketches

Sidharth

Tong


Information Architecture


Wireframe


Wireframe


Wireframe


Wireframe


Branding Exploration


Prototype


Prototype


Prototype


User Testing After our group completed a mid-fidelity prototype, we conducted user tests to gain further insights and make improvements. Based off user feedback, we added a back button to multiple pages, made it easier to know once a player has joined a group, clarified how a player could know the number of open spots in games, simplified the find game interface on the map screen, and added a few pages that were missing.


High Fidelity Prototype

Let's Play Together!





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Video Narrative

The video shoot for Hands In took place at Forsyth park during the evening. During this time of day the lighting was perfect, though at times, and at certain angles, it could be tricky. Our group used 2 different cameras to obtain multiple angles. We faced some technical and lighting issues along the way since we used different cameras. Through this process we wanted to make users feel and understand the importance of why we are creating this app and what better way to express it other than tell a story.


Poster Our poster for Hands In features our high fidelity prototype of the app, along with a small glimpse into our group’s process. The Hands In App features a more intuitive map for users that simplifies the process of finding and hosting local sport games. The app features filters for users to easily sort through multiple sports they might play, as well as personalizes the players experience with the app through rewards, reviews, group messaging, and group voting features. Hands In is easy to use and enables players to feel they belong.


Photos


References https://thenounproject.com/ https://www.pexels.com/ https://www.smashingmagazine.com/2015/03/conducting-user-research-in-brazil/ https://www.sumydesigns.com/online-surveys/ https://play.google.com/store/apps/details?id=com.ionicframework.sportmate&hl=en_US https://www.findaplayer.com/ http://www.thestyledynamo.com/sportable-app-organise-your-fitness-hassle-freee/ https://apps.apple.com/de/app/mrs-sporty/id1382246651?l=en https://play.google.com/store/apps/details?id=com.me.teamfinder https://www.leaguelineup.com/search-teams/ http://www.savannahsportscouncil.com/about/local-teams/ https://rovo.co https://playo.co


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