December 2023
THE GLASSIFIEDS YOUR MONTHLY DIGEST OF ALL THINGS CLARUS. JOIN AND SHARE We are looking for sales partners who want to be a part of the Clarus Advisory Council. You will share market feedback, concerns, opinions, ideas, and solutions to the Clarus Team. If you want to join, please be sure to let your MSD know via email. Find out more about this on page 8.
INSIDE THE ISSUE NEW TO THE TEAM Embrace the growth of the Clarus family! In Q4, we were thrilled to welcome two exceptional additions: Melissa Dye, our new VP of Sales, and Jessica Holman, our accomplished Northwest Market Sales Director. Dive into pages 2 and 5 to discover more about these impressive individuals reshaping the future of Clarus.
New VP of Sales, page 2 Vertical Market Trends, page 3 Top 5 A&D Firms, pg 4 Clarus Installs, pg 4 Clarus News, pg 5 Field Happenings, pg 6-7 2024 Clarus Calendar, pg 7 Rise to the Challenge, pg 7-8 CEU Stats, pg 7 Material Bank Stats, pg 7 Social Stats, pg 8 Social News, pg 8 Rep Incentive Plan, pg 8 Clarus Advisory Council, pg 8
WELCOME TO #ONECLARUS MELISSA DYE, VP OF SALES We are thrilled to announce the newest addition to our Clarus family, Melissa Dye, who will be joining us as the Vice President of Sales. Melissa brings with her over a decade of invaluable experience in the interior construction industry, making her a seasoned professional and an inspiring leader in the field. In her previous role as the Vice President of Interior Construction at GL Seaman & Company, Melissa demonstrated a remarkable ability to drive sales growth, foster strategic partnerships, and enhance customer satisfaction. Her visionary leadership style has been instrumental in overseeing a unique goto-market business that prioritizes speed, creativity, solutions, and the development of personal relationships with clients. Melissa's wealth of experience and proven track record in the industry align perfectly with Clarus's commitment to excellence, innovation, and clientcentric solutions. Her expertise will undoubtedly contribute significantly to our sales team, helping us achieve new heights and further strengthen our position in the market. Let's extend a warm welcome to Melissa as she embarks on this exciting journey with us. We are confident that her passion, skills, and dedication will be invaluable assets to Clarus, and we look forward to achieving great success together.
Clarus is more than a workplace; it's a community of achievers, dreamers, and those who turn visions into reality. #oneclarus.
STRATEGIC PLANNING FOR 2024: NAVIGATING VERTICAL MARKETS THINKLAB’S ALLISON ROON
ThinkLab researched and thoughtfully composed a recent blog regarding the 2024 Vertical Market Trends. Whether you’re a sales rep or a direct employee at Clarus, this information is vital to everyone’s success in the coming year. ThinkLab broke down the hottest vertical markets for 2024, and here are their findings. The thriving verticals are Hospitality, Education, and Multi-Family Housing. What’s falling behind are Single Family Housing and Corporate Offices (which is not unexpected). However, construction spending on Corporate has positioned the Corporate Market more positively than it has been in years, bringing a sense of optimism. In the vertical markets we target, both Healthcare and Education are up 5% growth, Government sales are stable between 0-4% growth, and Corporate is down less than 0%...for now. The good news is construction gains in 2023 are at 3% higher compared to 2022. Healthcare and Education are anticipated to sustain steady year over year growth. All of these findings are based on trends and statistical data, which means there could be setbacks caused by things like tightening on lending, strain on global logistics, and the volatility of the real estate market. However, all in all, the market for next year(s) looks positive.
2023's TOP FIVE A&D FIRMS: BDC NETWORK BDC NETWORK
HEALTHCARE HDR HKS CannonDesign Stantec SmithGroup
$294M $254M $210M $177M $153M
HIGHER ED Gensler CannonDesign Page Southerland SmithGroup Ayers Saint Gros
$66M $55M $49M $47M $37M
CORPORATE Gensler Stantec HOK Interior Architects Perkins&Will
$844M $162M $159M $139M $124M
For more leading firms, click here.
CLARUS INSTALLS
WALL2WALL: UC DAVIS VETERINARY SCHOOL
Check out this exquisite Wall2Wall installation at the UC Davis Veterinary School in California. This captivating application boasts floor-to-ceiling glass featuring a stunning ColorDrop image, seamlessly embracing the essence of biophilic design. Architectural NEXUS from Utah spearheaded the design, with McCumber’s Glass in California serving as the glazier for this remarkable installation.
LOCATION Davis, CA
COMPLETION DATE Early Q4 2023
SQUARE FOOTAGE 6,600 sqft
MARKET
Higher Education
SALES REP TK Collective
FUN FACT:
The University of California, Davis, School of Veterinary Medicine is the largest veterinary school in the United States.
CLARUS NEWS
BOX TRAYS UPDATE In anticipation of the upcoming launch of our new Accessories line in collaboration with Justin Champaign, we are sunsetting our box trays in corresponding colors, including White, Grey, Yellow Sun, Big Orange, Energetic Red, Personable Purple, True Blue, Kelly Green, and Gun Metal. Moving forward, we'll exclusively maintain stock of Satin Silver and Black box trays. This strategic adjustment enables us to enhance the efficiency of our inventory management system by and streamline our offerings. Be on the lookout for an official announcement of the change within the next couple of months. NEW ACCESSORIES Mark your calendars! We are thrilled to unveil the launch date for our highly anticipated new accessories, designed by the talented Justin Champaign. Get ready to elevate your style and enhance your everyday experiences with our new accessories. The grand reveal is set for March 2024 – a date that promises to redefine your expectations of functional and chic accessories. Stay tuned for more on this epic design collaboration!
NEW PRODUCT: MOBILE DESK More exciting news on the horizon! Mobile Desk is set to make its official debut just weeks before NeoCon 2024. Mark your calendars for May 2024, as we unveil this revolutionary addition to our lineup. Designed to redefine the way you work on the go, Mobile Desk is poised to be a game-changer in functionality and style. Don't miss the opportunity to experience the future of mobile work solutions – the countdown to innovation begins!
JESSICA HOLMAN JOINS CLARUS Exciting news! Jessica Holman joins Clarus as the new Market Sales Director for the Northwestern U.S. and Canada. With over a decade in interior design, she's been an Operations Director for Concentric, our key partner, for 6+ years. Jessica, a Clarus ambassador, holds a Bachelor of Fine Arts and is active in the IIDA, serving as a Board and Committee Member. Her expertise in sales, marketing, and relationship-building with end-users, dealers, contractors, and designers will elevate our team and partnerships. Welcome aboard, Jessica!
FIELD HAPPENINGS HCD 2023: NEW ORLEANS, LA Customer Base: Healthcare end users Dealers specializing in healthcare Designers focused on healthcare Showcased Products: Flip™ Healthboards go! Mobile™ ColorDrop™ Float™ Transition Float™
Highlights: Successful showcase at HCD event in New Orleans Demonstrated diverse printing capabilities Displayed versatile glass applications in various healthcare settings Featured innovative products like Flip, Float Transition, and go! Mobile Emphasized glass adaptability and aesthetic appeal in healthcare space
Product Applications: Patient rooms Lobbies Aesthetics enhancement through biophilic imagery Support for wellness initiatives Pediatrics Clinic spaces (spa, dentistry, etc.)
EdSpaces 2023: Charlotte, NC
Customer Base: Education-based end users Designers specializing in educational spaces Dealers catering to the education sector Showcased Products: go! Mobile™ ColorDrop™ Float™ Glide™ Float Transition™ Silk Glass Higher Education Applications: Classrooms Libraries Athletics facilities Locker rooms Lobbies Highlights: Largest turnout in EdSpaces history 25% increase in foot traffic and registrations from 2022 Featured innovative products like Glide, go! Mobile, Float, Silk, ColorDrop, and Float Transition Positive response to Glide and printing capabilities showcased commitment to cutting-edge solutions in education.
FIELD HAPPENINGS CONT. NASCAR HALL OF FAME Eric, Kelly, Ryan, and Amber attended the Edspaces after-party event at the NASCAR Hall of Fame. They had the opportunity to delve into the history of NASCAR, exploring the evolution of the sport across decades, all while engaging with customers and fellow vendors. Ghost Tour, Charlotte, NC During their visit to Edspaces in Charlotte, NC, Brad Crane and Amber enjoyed a unique ghost tour led by the animated, detailoriented, and knowledgeable guide, Elizabeth. Don't miss out— check it out next time you're in Charlotte!
2024 CLARUS CALENDAR SALES TRAINING Q1: February 5-8th
TRADESHOWS (EXHIBITING) NeoCon (Chicago, IL): June 9-12th
Q2: April 29th- May 2nd Q3: September 3rd-5th
IFMA (San Antonio, TX): October 9-11th HCD (Indianapolis, IN): November 5-7th EdSpaces (Houston, TX): November 7-9th
RISE TO THE CHALLENGE CEUs YEAR TO DATE Taught: 82 Attendees: 778 Top Partner: PS Agencies taught 24 CEUs in 2023 OCTOBER 2023 Taught: 7 Attendees: 94 Top Partner: PS Agencies taught 4 CEUs NOVEMBER 2023 Taught: 10 Attendees: 96 Top Partner: PS Agencies & GCS: San Antonio taught 3 CEUs each MATERIAL BANK STATS 402 New Designers in the past 90 days 398 Total Projects samples in October & November 323 Total firms samples in October & November 1,788 Total samples ordered in October & November
RISE TO THE CHALLENGE cont. SOCIAL MEDIA: NOVEMBER 20,944 Followers 43,064 Impressions 901 Engagement 261 Reactions
LATEST SOCIAL NEWS Celebrate the holidays with Clarus in the "12 Days of Clarus" Social Media Challenge! The challenge started on Monday, December 4th. Please engage with daily posts by liking, sharing, and tagging friends. We are giving away some awesome gifts, so be sure your customers don’t miss out.
CLARUS REP INCENTIVE PLAN WINNERS Q4 REVENUE 1. Luck Rep Group 2. Mercury Contract Resource KC 3. Gabriel Contract Solutions 4. GLCG 5. Duet Design Partnership
Q4 MOBILES 1. Duet Design Partnership 2. Liz Buhr & Co. 3. PS Agencies 4. Witthus & Associates
THE CLARUS ADVISORY COUNCIL
To foster collaboration and strengthen our connection with our sales partners, we are excited to announce the launch of the Clarus Advisory Board. This board will be comprised of dynamic sales partners from across the USA. The Advisory Board is set to be a hub for innovation, discussion, and strategic planning. Aimed at addressing challenges, sharing market insights, and finding effective solutions, the Advisory Board will play a pivotal role in shaping the future of Clarus. For those eager to be part of this exciting initiative, expressing interest is just a step away – let your Market Sales Director (MSD) know you're ready to contribute to the next chapter of Clarus success!
We wish your family a happy, safe, and wonderful Holiday Season.