Velvasilk Digital Colour Guide

Silk Protein + Achillea Millefolium Extract + Limnanthes Oil

TECHNOLOGY Velvasilk contains: Silk Protein - Derived from one of the strongest natural fibres in the world, which is known for its ability to hold 10,000 times it’s weight in water. It improves hair’s elasticity, resilience and shine by forming a crystalline protective layer around each hair strand.

Achillea Millefolium Extract - A natural botanical extract used to improve dry damaged hair by restoring elasticity and reducing the stress on the hair shaft.

Limnanthes Oil - containing over 98% long-chain fatty acids and also has higher quality tryglyceride levels when compared to other vegetable oils. It has amazing moisturising and rejuvenating capabilities which add shine and condition to dry and damaged hair.

Velvasilk has Smaller Dye Technology that aids in penetrating colour molecules more quickly and more deeply into the hair which gives a more even colour result and helps prevent colour fade.

Velvasilk is a dual colour system. The majority of the colours can be used for both permanent and Demi (Quasi) permanent colouring by simply using Velva Demi:Quasi to produce a colour that lasts 16-20 washes.

Velvasilk has a revolutionary ability to give coverage of white hair with ALL strengths of Peroxide.

DIAGNOSTIC JOURNEY Does your client want a permanent colour result?

NO

Mix target shade with Velvalift Demi: Quasi 10 - 20 mins

YES

Is hair more than 30% white?

YES

NO

Use target shade

NO

Is white hair resistant?

YES

YES

Is hair more than 75% white?

NO

No

Use natural base 50/50 with target shade

Use intense natural base 50/50 with target shade

YES

Do you need lift?

NO Use 10 vol - 3% for 30 mins If white 45 mins

1 Level

2/3 Levels

3/4 Levels

Use 20 vol - 6% for 35 mins if white 45 mins

Use 30 vol - 9% for 40 mins if white 45 mins

Use 40 vol - 12% for 45 mins if white 45 mins

COLOUR WHEEL

NUMBERING SYSTEM 8.34 Depth of colour

Majority tone

Colour levels 10:

Lightest Blonde

9:

Very Light Blonde

8:

Light Blonde

7:

Medium Blonde

6:

Dark Blonde

5:

Light Brown

4:

Medium Brown

3: 2:

Minority tone

Tones :0

Natural

:1

Ash

:3

Gold

:4

Red

:5

Mahogany

:6

Violet

Dark Brown

:7

Mocha

Black

:8

Platinum

Velvasilk is distributed exclusively by Salon Professional Brands Ltd, 111 Piccadilly, Manchester, M1 2HY | www.velvapro.com EU: Salon Professional Brands. Unit 3d North Point House, North Point Business Park, New Mallow Road, Cork +35 3212066849

Sku: 35955

5

036722

989847

velva.

®

professional cream hair colour

FOR PROFESSIONAL USE ONLY. KEEP OUT OF REACH OF CHILDREN. READ SAFETY INSTRUCTIONS BEFORE USE.

WARNINGS: Wear suitable gloves. Shampoo hair well after application.

Avoid contact with eyes. Do not use to dye eyelashes or eyebrows. Rinse eyes immediately if product comes into contact with them. Sensitivity test advisable before use.

Hair colourants can cause severe allergic reactions. Read and follow instructions carefully. This product is not intended for use on persons under the age of 16.

Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if: You have a rash on your face or sensitive, irritated and damaged scalp • You have ever experienced any reaction after colouring your hair • You have experienced a reaction to a temporary “black henna” tattoo in the past. Colour will stain skin, clothing, bedding, grout and any other porous materials.

SKIN ALLERGY TEST 48 HOURS PRIOR TO USE: Wash a 2cm diameter area either behind the ear, near the hair line or on the inside of the elbow with soap and water then pat dry. Prepare a test solution by mixing equal parts Velvalift Creme Developer with the exact shade to be used.

Apply enough product using a cotton bud to completely cover the test area. Leave for 48 hours without washing, touching or covering. If any abnormal reactions occur such as itching, redness, swelling, irritation or erruptions do not use this product. If no reaction has occured after 48 hours then you may proceed, following the directions outlined below.

IN CASE OF REACTION OR CONTACT WITH EYES: If product makes contact with eyes remove contact lenses (if used) hold eyes open and flood with water for at least 15 minutes and seek medical attention. If an allergic reaction occurs seek medical attention immediately.

NHS DIRECT Tel: 0845 4647

Instructions For Use 1: COLOUR SELECTION: Once you have discussed your client’s needs, refer to the Velvasilk shade guide for colour selection.

2: MIXING AND DEVELOPMENT TIME: Velvasilk selection Guide...

MIXING RATIOS Velvasilk 1:1 Velvasilk 1:1 Velvasilk 1:1 Velvasilk 1:1 Ultra-Lift 1:2 Ultra-Lift 1:2 Quasi-Colour 1:1

VELVALIFT 10 vol - 3% 20 vol - 6% 30 vol - 9% 40 vol - 12% 30 vol - 9% 40 vol - 12% Demi:Quasi

USAGE Same depth/Darker/Grey Cov. 1 level lighter/Grey Cov. 2-3 levels lighter/Grey Cov. 3-4 levels lighter/Grey Cov. 4 levels lighter 5 levels lighter Deposit only/Tone on Tone

DEVELOPMENT 30 mins (45 for white) 35 mins (45 for white) 40 mins (45 for white) 45 mins Up to 60 mins Up to 60 mins 10 - 20 mins

3: VELVASILK MIXING: Mix (1:1) Velvasilk or (1:2) Velvasilk Ultra-Lift. Squeeze Velvasilk Colour into a bowl and add Velvalift Creme Developer, mix thoroughly with brush until smooth.

FIRST TIME APPLICATION: Apply Velvasilk Colour mix approx. 1-2cm from the scalp, starting with the most resistant area. Develop for 20 mins.

Then apply fresh colour mix to the root area. Develop for 30 mins.

RE-TOUCH APPLICATION: Apply Velvasilk Colour mix to regrowth area only. Develop for 30 mins. Apply colour mix or quasi colour mix through the mid-lengths and ends if required.

FIRST TIME APPLICATION FOR Ultra-Lift BLONDE: Apply Ultra-Lift Blonde mix approx 1-2 cm from the scalp.

Develop 30 mins. Then apply fresh colour mix to the root area. Develop for up to 60 mins.

RE-TOUCH APPLICATION FOR Ultra-Lift BLONDE: Apply Ultra-Lift Blonde mix to the regrowth area only.

Develop for up to 60 mins.

Colour Removal At the basin apply a small amount of lukewarm water and gently massage the scalp, emulsify and rinse, particularly around hairline and the nape of the neck. Ensure colour is completely removed from the scalp area. Rinse and apply a suitable colour safe shampoo and conditioner.

A treatment can also be applied at this time if required.

Style and dry as desired.

Velvalift Developer Velvalift is a gentle crème developer that contains a special blend of oils and waxes that help the hair absorb colour evenly, condition the hair structure and help protect the scalp from irritation. A stabilised Hydrogen Peroxide that is pH controlled. Velvalift comes in 4 different Volumes/Percentages: 10 vol - 3%, 20 vol - 6%, 30 vol 9% & 40 vol - 12%.

We do not recommend the use of heat for processing any of our colours as this could lead to unpredictable end results. All strengths of Velvalift can be used for general as well as specialist colouring. All strengths can be used on the scalp and give excellent coverage of white, lift and vibrancy.

Velvalift - Demi:Quasi The Velvasilk range can also be used as a Demi:Quasi colour by mixing with Velvalift Demi:Quasi Developer.

The colour result will last up to 16-20 washes in the hair.

INSTRUCTIONS FOR USE VELVALIFT CONTINUED...

The ratio for mixing is 1 part colour to 1 parts of Velvalift Demi:Quasi. Application should be made to dry hair.

When mixed the mixture should be allowed to sit in the bowl for a full 5 minutes prior to application to the hair to allow the mixture to become a non-permanent colour.

When using Velvalift Demi:Quasi a blend of coverage can be achieved on hair that is less than 50% white. Velva Pro does not recommend that Velvalift Demi:Quasi is used on more than 50% white hair.

Covering white hair with confidence The Natural series .0 (excluding 12.0) are capable of coverage of white hair and can be used on their own or used in a 50% ratio mix with any other colour (excluding Ultra-Lift). e.g. 10ml 7.0 + 10ml 7.34 + 20ml of chosen Velvalift.

If the white hair is resistant/strong/wiry or over 75% then we recommend the use of the Intense Natural series.

The Intense Naturals contain a higher dye load and are capable of covering resistant white hair either on their own or in a 50% ratio mix with any other colour (excluding Ultra-Lift colours) e.g. 10ml 77.0 + 10ml 7.34 + 20ml of chosen Velvalift.

Regardless of the strength of Velvalift being used you must develop your colour for a minimum of 45 minutes to ensure complete coverage of white hair.

Lightening hair with confidence The Ultra-Lift Blonde series contains 6 shades.

All 6 shades have the same lifting ability which is perfect for use on Natural level 6/7 bases or above, and can be used both on and off the scalp.

The mixing ratio is 1 part Ultra-Lift Shade to 2 parts 40 Volume (12%) e.g. 20 ml 12.81 + 40 ml of 40 Vol - 12%.

Development time for Ultra-Lift colours is 45 - 60 minutes without heat.

Timing – You can’t rush a beautiful blonde by using heat, you will kick a blonde to the yellow brick wall which is hard to overcome with any brand!

Develop up to 60mins - why? In the first 40 minutes the colour is lifting, whilst during the last 20 minutes the tone is deposited. 5 minutes may not seem important but it makes all the difference to the end result.

Application: Apply generously as the hair will absorb the colour, too light an application may cause an uneven end result. Push colour mixture against the natural cuticle direction.

Remember – coarse hair requires more time and product application than fine hair.

USING LIGHTENING BOOSTER (Mix Ratio 1:2) When added to an Ultra-Lift colour will boost the lifting capacity by ½ to 1 level. The maximum that can be added is 50% of your total formula. e.g. 10ml 12.81 + 10ml 000 + 40 ml 40 Vol - 12% They have to be measured or weighed to give correct amounts of Velvalift, failing to do so will over or under activate the blondes giving a poor end result.

Creating Reds with confidence The’ Intense HD Series’ is a collection of 18 super strength Copper, Red, Mahogany and Violet tones. These shades can be used in exactly the same way as all other colours in the range, i.e. intermixed with other shades, mixed with Naturals and Intense Naturals when white hair is present and used on and off scalp. Intensifiers can also be added to these shades.

Velvasilk Intensifiers Intensifiers can be added to all shades. The maximum that can be added is 25% of your total formula, however, no extra Velvalift is required to compensate for the addition of the intensifier e.g. 30 ml 77.44 + 10 ml (25%) 0.44 + 30 ml of chosen Velvalift.

For more subtle intensification of a shade then we use the Rule of 8 as a guide. To work out the Rule of 8 – Take the depth of the colour you are going to use then subtract it from 8, the remainder is how many inches of intensifier crème you should add to your mixture e.g. 30 ml 6.34 + 2 inches of 0.34 + 30 ml of chosen Velvalift or 30 ml 44.66 + 4 inches of 0.66 + 30 ml of chosen Velvalift Intensifiers will show more in lighter shades so when working with lighter levels less intensifier is required.

(Exception: 0:81 which is intended for use in levels 8 and above, including Ultra-Lift)

Toning with confidence The Toner series has been created for use on level 10 and 11 lifted hair, they are capable of deposit on very light depths. Application of Toners – Healthy hair apply your toner to dry hair, Porous hair apply to damp hair, mist using a porosity equaliser spray prior to application.

Mixing Toners: • Darker result mix with Demi:Quasi 1:1 • Same level but to neutralise the tone use 10 vol - 3% 1:1 • For a softer tone use 20 vol - 6% or alternatively mix 10 vol - 3% on a 1:2 or 1:3 ratio.

Toners should be developed visually and can take anything from 2 to 20 minutes, depending on hair’s porosity, strength of tone and the Volume - % of Velvalift chosen.

Rinse when tone appears correct.

For product advice and support please contact our technical team on: +44 (0) 161 968 4040 (opt. 2)

velva.

10:

9:

8:

7:

5:

®

professional cream hair colour

6:

NATURALS

INTENSE NATURALS

ASH

BEIGE

COOL

PLATINUM

1:2

1:1

1:1

1:1

1:1

1:1

1:1

12:

X:0

XX:0

:1

:13

permanent + quasi professional colour system 2:

:16 /:17

:8

10:1

10:13

10:16

10:8

Lightest Ash Blonde

Lightest Beige Blonde

Lightest Ash Violet Blonde

Lightest Platinum Blonde

99:0

9:1

9:13

Very Light Blonde

Intense Very Light Blonde

Very Light Ash Blonde

Very Light Beige Blonde

12:11

8:0

88:0

8:1

8:13

Ultra-Lift Intense Ash Blonde

Light Blonde

Intense Light Blonde

Light Ash Blonde

Light Beige Blonde

12:16

7:0

77:0

7:1

7:13

7:17

Ultra-Lift Ash Violet Blonde

Medium Blonde

Intense Medium Blonde

Medium Ash Blonde

Medium Beige Blonde

Medium Ash Mocha Blonde

12:81

6:0

66:0

6:1

6:13

Ultra-Lift Platinum Ash Blonde

Dark Blonde

Intense Dark Blonde

Dark Ash Blonde

Dark Beige Blonde

12:89

5:0

55:0

5:1

5:13

Ultra-Lift Platinum Grey Blonde

Light Brown

Intense Light Brown

Light Ash Brown

Light Beige Brown

4:0

44:0

Medium Brown

Intense Medium Brown

3:0

33:0

Dark Brown

Intense Dark Brown

000

2:0

22:0

Lightening Booster

Black

Intense Black

12:0

10:0

Ultra-Lift Natural Blonde

Lightest Blonde

12:1

9:0

Ultra-Lift Ash Blonde

4:

3:

www.velvapro.com

ULTRA-LIFT

LIGHTENING BOOSTER 1:2

INTENSE HD RED VIOLET

INTENSE HD VIOLET

1:1

INTENSE HD RED MAHOGANY 1:1

1:1

1:1

INTENSE HD VIOLET MAHOGANY 1:1

:44

:45

:46

:64/:66

:65

GOLD

MAPLE

COPPER

INTENSE HD COPPER

INTENSE HD RED

1:1

1:1

1:1

1:1

:34

:43

:3

:334

9:3 Very Light Gold Blonde

8:3

8:334

8:34

88:43

88:44

Light Gold Blonde

Light Maple Blonde

Light Copper Blonde

Light Intense Copper Blonde

Light Intense Red Blonde

7:3

7:334

7:34

77:43

77:44

77:46

77:64

Medium Gold Blonde

Medium Maple Blonde

Medium Copper Blonde

Medium Intense Copper Blonde

Medium Intense Red Blonde

Medium Intense Red Violet Blonde

Medium Intense Violet Red Blonde

6:3

6:334

6:34

66:43

66:44

66:45

66:46

66:64

66:65

Dark Gold Blonde

Dark Maple Blonde

Dark Copper Blonde

Dark Intense Copper Blonde

Dark Intense Red Blonde

Dark Intense Red Mahogony Blonde

Dark Intense Red Violet Blonde

Dark Intense Violet Red Blonde

Dark Intense Violet Mahogony Blonde

5:3

5:334

5:34

55:44

55:45

55:46

55:66

55:65

Light Gold Brown

Light Maple Brown

Light Copper Brown

Light Intense Red Brown

Light Intense Red Mahogony Brown

Light Intense Red Violet Brown

Light Intense Violet Brown

Light Intense Violet Mahogony Brown

4:3

4:334

44:66

Medium Gold Brown

Medium Maple Brown

Medium Intense Violet Brown

NATURAL MOCHA

MOCHA

MOCHA MOCHA

MOCHA GOLD

MOCHA MAHOGANY

CHOCOLATE

TONERS

1:1

1:1

1:1

1:1

1:1

1:1

1:1

:07

:7

:75

:35

:77

:73

T:01

SHADES OF GREY 1:2

INTENSIFIERS

T:1

0:33

Silver Toner

Light Grey Toner

Gold

T:11

0:34

9:07

9:7

9:35

T:06

Very Light Natural Mocha Blonde

Very Light Mocha Blonde

Very Light Chocolate Blonde

Platinum Toner

8:07

8:7

8:73

8:35

T:6

T:111

0:44

Light Natural Mocha Blonde

Light Mocha Blonde

Light Mocha Gold Blonde

Light Chocolate Blonde

Violet Toner

Dark Grey Toner

Red

7:07

7:7

7:77

7:73

7:75

7:35

T:13

0:65

Medium Natural Mocha Blonde

Medium Mocha Blonde

Medium Mocha Mocha Blonde

Medium Mocha Gold Blonde

Medium Mocha Mahogony Blonde

Medium Chocolate Blonde

Green Toner

Violet Mahogany

6:07

6:7

6:77

6:73

6:75

6:35

0:66

Dark Natural Mocha Blonde

Dark Mocha Blonde

Dark Mocha Mocha Blonde

Dark Mocha Gold Blonde

Dark Mocha Mahogony Blonde

Dark Chocolate Blonde

Violet

5:07

5:7

5:77

5:73

5:75

5:35

0:81

Light Natural Mocha Brown

Light Mocha Brown

Light Mocha Mocha Brown

Light Mocha Gold Brown

Light Mocha Mahogony Brown

Light Chocolate Brown

Platinum Ash

4:77

4:75

4:35

Medium Mocha Mocha Brown

Medium Mocha Mahogony Brown

Medium Chocolate Brown

Grey Toner

Copper