Matrix promotions July 13

MATRIX: EMPOWERING YOU TO IMAGINE SUCCESS.

SALES PRESENTER JULY 2013

MATRIXHAIRCARE

July Presenter v8.indd 1

MATRIXHAIRCARE

MATRIXHAIRCAREUK

05/06/2013 12:26

BIOLAGE JULY 2013

July Presenter v8.indd 3

05/06/2013 12:27

OUR HERITAGE

A BRAND INSPIRED BY NATURE, ENHANCED BY SCIENCE

Blending natural ingredients with scientific expertise to create gentle, high-performing formulas

July Presenter v8.indd 4

05/06/2013 12:27

A HUGE OPPORTUNITY FOR YOUR SALON...

PROBLEM

CONSEQUENCE

85%

60%

*

of hair is

of women have

COMPOSED OF KERATIN

CHEMICALLYPROCESSED HAIR

CHEMICAL SERVICES (strengthening, relaxing, colouring...)

SOLUTION

PROTEIN AND MOISTURE DEPLETION

KERATIN AND MOISTURE REPLENISHMENT

*Source: Health & Beauty EU 2007; Haircolor Incidence Survey 2010

July Presenter v8.indd 5

05/06/2013 12:27

NEW advanced

keratindose HAIR FEELS UP TO

90%

SMOOTHER* AND MORE CONDITIONED New Advanced Formulas: Pro-Keratin + Silk extract NO PARABENS NO SULPHATES

*Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

July Presenter v8.indd 6

05/06/2013 12:28

NEW advanced

keratindose

NEW ADVANCED FORMULA

BIOLAGE ADVANCED COMBINES NATURE & MOLECULAR SCIENCE

nature

SILK

molecular science

PRO-KERATIN

July Presenter v8.indd 7

SILK IS THE STRONGEST NATURAL FIBER Replenishes inner moisture Prevents dehydration

AN INNOVATIVE MOLECULE Restores degraded areas Shields against damage

05/06/2013 12:28

NEW advanced

keratindose

A CONTINOUS DOSE OF KERATIN IN-SALON AND AT HOME IN-SALON EXCLUSIVE

CLEANSE

CONDITION

CARE

TREATMENT

Keratindose Shampoo

Keratindose Conditioner

Pro-Keratin Renewal Spray

Pro-Keratin Concentrate

Gently cleanses.

Restores.

Nourishes and helps prevent damage.

Keeps hair silky and managable.

Provides silkiness, shine and manageability.

Tames frizzy hair.

Reinforces the protein in depleted areas.

Helps to fight frizz.

250ml, 1L 250ml RRP £9.50

250ml, 1L 250ml RRP £10.50

200ml RRP £14.25

10x10ml

July Presenter v8.indd 8

PARABEN & SULPHATE FREE

05/06/2013 12:28

NEW advanced

keratindose

AN EXCLUSIVELY PROFESSIONAL SERVICE STEP-BY-STEP GUIDE

July Presenter v8.indd 9

STEP 1

STEP 2

STEP 3

STEP 4

CLEANSE

PRO-KERATIN CONCENTRATE + BALANCING MASSAGE

MOISTURIZING CONDITIONER

HEAT LOCK

Keratindose Shampoo Shampoo hair. Towel-dry and section the hair into four quadrants.

Pro-Keratin Concentrate Apply Pro-Keratin Concentrate starting from the most sensitised areas and massage. Enhance this service by adding a hot towel wrap. Leave in for 5-15 mins.

Keratindose Conditioner Rinse and apply Keratindose Conditioner or layer Keratindose Conditioner, and massage. Rinse thoroughly and gently towel-dry.

Pro-Keratin Renewal Spray Apply Pro-Keratin Renewal Spray on to damp hair. Blow-dry to give hair strength and shine.

05/06/2013 12:28

YOUR ADVANCED ANSWER

NEW

FOR CLIENTS WITH SPECIFIC NEEDS

KEY ACTION

fiberstrong

keratindose

advanced

Restore

Resurface

Chemically-treated hair

Weak, fragile hair

HAIR PROBLEM

Depletion of protein and moisture

Gaps in the cuticle

BENEFIT

Restores protein and moisture balance

Strengthens hair on surface

HAIR TARGET

BOTANICAL + TECHNOLOGY

July Presenter v8.indd 10

Silk + Pro-Keratin

Bamboo + Intra-Cylane™

05/06/2013 12:28

PRODUCT RANGES

ADVANCED

CATEGORY SOLVE

Specific hair and scalp issues for damaged hair

CORE

SPECIALTY Dull hair in need of shine, nourishment and protection

Core hair issues

NATURE’S INGENIUS SECRET

BOTANICAL INGREDIENTS BOTANICAL INGREDIENTS

BIO SCIENCE

PURE OILS

+ MOLECULAR SCIENCE

HYDRA

ALOE VERA

COLOR

ORCHID

MORINGA OIL

PRODUCT RANGE

July Presenter v8.indd 11

SMOOTH

CAMELLIA

VOLUME

SOY

EXQUISITE OIL

MONOI OIL TAMANU OIL

NEW FIBERSTRONG

Intra-Cylane + Bamboo

NEW KERATINDOSE

Pro-Kertain + Silk

TM

05/06/2013 12:28

NEW

REVITALIZE YOUR SALON

advanced

keratindose NEW advanced

keratindose

NEW RESTORING SERVICE!

INDULGE YOUR DAMAGED, CHEMICALLY-TREATED HAIR TODAY!

For hair that feels up to smoother* and more conditioned

90%

ASK YOUR STYLIST FOR MORE INFORMATION *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

MIRROR STICKER

NEW

advanced

keratindose

DAMAGED, CHEMICALLY-TREATED HAIR? ADVANCED FORMULA: PRO-KERATIN + SILK EXTRACT

DISCOVE

R HAIRC

IONE OVATENC For hair that feels up to SCI ARE INN ED BY

smoother* and more conditioned

ANC

90%

ASK YOUR STYLIST FOR MORE INFORMATION

TM

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RE RECOM

Hydra-Seal Softening Mist

Deep Smoothing Leave-In Cream

13/05/2013 17:18

Full-Lift Volumizing Mousse

In need of reinforcement reinforcement, protection and softness softness.

In need of moisture, smoothness and softness

NS MENDATIO e Pric

Product

Fiberstrong Shampoo

Fiberstrong Conditioner

Fiberstrong Masque

Keratindose Shampoo

Keratindose Conditioner

Pro-Keratin Renewal Spray

Micro-Oil Shampoo

Oil Ritual Masque

Intra-Cylane™ Fortifying Cream

Chemically-Treated

Dull In need of shine,, nourishment and frizz control.

Strengthening Treatment

Protective Treatment

Softening Treatment

specialty category

MY HAIRCA

Daily Leave-In Tonic

Weak, Fragile

videos be to our om Subscri utube.c k www.yo aircareu /matrixh

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TM

Detangling Solution

advanced category

Experienc rixhaircare. www.mat

BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS. Color Care Shine Shake

core category

core category

BIOLAGE

BIOLAGE

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SMOOTHER* AND MORE CONDITIONED

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advanced

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fiberstrong FOR HAIR THAT FEELS UP TO

FOR HAIR THAT FEELS UP TO

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New Advanced Formulas: Pro-Keratin + Silk extract

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NEW

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DAMAGED CHEMICALLY-TREATED HAIR?

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†

PARABEN-FREE**

PARABEN-FREE SULPHATE-FREE

Ask your stylist to try our NEW Biolage Advanced ranges! *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

www.matrixhaircare.co.uk/biolage Keratindose A1 Poster v6.indd 1

*Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo †Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair) **Excludes Fiberstrong Masque.

15/04/2013 10:12

A1 WINDOW POSTER

July Presenter v8.indd 12

COUNTER TOP DISPLAY

Keratine-Fiber A4 Showcard v5.indd 1

SHOW CARD

15/05/2013 12:29

05/06/2013 12:29

ADVANCED SALON PROMOTION BUY 6X

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RECEIVE FREE 6X

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15/05/2013 12:29

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15/04/2013 10:12

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TM

Color Care Shine Shake TM

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)

Conditioning Balm

Aqua-Immersion Crème Masque

Detangling Solution

Deep Smoothing Conditioner

Ultra Control Deep Smoothing Masque

Deep Smoothing Leave-In Cream

Daily Leave-In Tonic

Hydra-Seal Softening Mist

WEAK, FRAGILE HAIR? WEAK, FRAGILE HAIR? ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™

Full-Lift Volumizing Conditioner

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Pro-Keratin Renewal Spray

ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™

protection

frizz control

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07/05/2013 15:18

16/04/2013

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Color Care Bloom Mask

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11/02/2013 15:06

Firestrong Mirror Stickers a4 Port v6.indd 1

11/02/2013 15:06

Mirror Stickers

10:43

*Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

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UK v8.indd

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BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS. Color Care Conditioner

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90%

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Pro-Keratin Concentrate 10x10ml

W

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NE

Keratindose Conditioner 250ml

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HAIR FEELS UP TO

Keratindose Shampoo 250ml

Client Leaflets

16X

13 17:18

2X 18 X Biolage Shelf Inserts

Fiberstrong Shampoo 250ml

Fiberstrong Conditioner 250ml Fiberstrong Masque 150ml

Intra-CylaneTM Fortifying Cream 200ml

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TOTAL PRICE:

309.44

WORTH:

Fiberstrong Conditioner 1000ml

88.82

Pumps 1L

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Fiberstrong Shampoo & Conditioner Duo Packet 10ml

Biolage Client Leaflets

*Subject to regional availability. While stocks last.

July Presenter v8.indd 13

05/06/2013 12:29

NEW

CONCEPT SALON PROMOTION BUY

advanced

keratindose

RECEIVE FREE 6X

6X

6X

2X

2X

1X

Pro-Keratin Renewal Spray 200ml

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Keratindose Shampoo 1000ml

1X

1X

2X

Keratindose Conditioner 1000ml

1X

Pumps 1L

2X

NEW

25 X

advanced

keratindose NE W

NEW kera RESTORING tindo SERVICE! se NEW REST ORIN 90% G SER VICE! ASK YOUR STYLIST

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advanced

NEW

keratindose

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MORE RESISTANT TO BREAKAGE

90%

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www.matrixhaircare.co.uk/biolage

New Advanced Formulas: Pro-Keratin + Silk extract

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My hairdresser recommends: BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS. Color Care Conditioner

Color Care Bloom Mask TM

Color Care Shine Shake TM

Conditioning Balm

Aqua-Immersion Crème Masque

Detangling Solution

Deep Smoothing Conditioner

Ultra Control Deep Smoothing Masque

Deep Smoothing Leave-In Cream

Full-Lift Volumizing Conditioner

Full-Lift Spray-In Volumizer

Full-Lift Volumizing Mousse

Fiberstrong Conditioner

Fiberstrong Masque

Intra-Cylane™ Fortifying Cream

Keratindose Conditioner

Pro-Keratin Renewal Spray

Daily Leave-In Tonic

protection

In need of smoothness

t Produc

Dull

In need of frizz control

Oil Ritual Masque

Strengthening Treatment

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Hydra-Seal Softening Mist

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Pro-Keratin Renewal Spray 200ml

advanced category

Keratindose Conditioner 250ml

specialty category

Keratindose Shampoo 250ml

/2013

13/05/2013 17:18

Client Leaflets

17:18

42.22

05/06/2013 12:29

NEW

PREMIER SALON PROMOTION BUY

advanced

keratindose

RECEIVE FREE 3X

3X

3X

1X 1X

Keratindose Shampoo 1000ml

Pro-Keratin Renewal Spray 200ml

1X

25 X

NEW advanced

keratindose HAIR FEELS UP TO

90%

SMOOTHER* AND MORE CONDITIONED

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videos to our Subscribe e.com www.youtub reuk /matrixhairca

My hairdresser recommends:

NCED

BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS. Color Care Conditioner

TM

Color Care Shine Shake TM

Aqua-Immersion Crème Masque

Detangling Solution

Ultra Control Deep Smoothing Masque

Deep Smoothing Leave-In Cream

Full-Lift Volumizing Conditioner

Full-Lift Spray-In Volumizer

Full-Lift Volumizing Mousse

Fiberstrong Conditioner

Fiberstrong Masque

Intra-Cylane™ Fortifying Cream

Keratindose Conditioner

Pro-Keratin Renewal Spray

Dull

In need of frizz control

Personalised replenishment for our most exquisite shine. Enriched with a blend of oils to leave hair feeling Micro-Oil replenished and looking beautifully shiny.

Shampoo

Oil Ritual Masque

Strengthening Treatment

Protective Treatment

Exquisite OIL Leaflet UK v8.indd 4-6

Biolage layer of The middle going to print. waste. of of consumer er waste at time at time available and reused on products with recovered recycled post-consum *Based made 50% d from **Packaging manufacture †Posters

*Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

Equisite

July Presenter v8.indd 14

55.05

WORTH:

packaging

is made

from up

to 70%

PCR.

Softening Treatment

07/05/2013 15:18

16/04/2013

10:43

15/04/2013 10:12

Poster

TOTAL PRICE:

Hydra-Seal Softening Mist

**ALL PRODUCTSSUBJECTTO REGIONAL

manufactured paper uncoatedconsumer waste. on white post Printed recycled print. from 100% going to

Keratindose A1 Poster v6.indd 1

Daily Leave-In Tonic

specialty category

on Facebook Join us ok.com www.facebo re /matrixhairca

t Produc

Color Care Bloom Mask

Conditioning Balm

Deep Smoothing Conditioner

protection

In need of smoothness

TIONS MMENDA Price CARE RECO MY HAIR

New Advanced Formulas: Pro-Keratin + Silk extract

TION INNOVA RCAREBY SCIENCE

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OIL Leaflet

UK v8.indd

1-3

Client Leaflets

17.86

05/06/2013 12:30

SUMMER HIGHLIGHTS WITH JULY 2013

July Presenter v8.indd 15

05/06/2013 12:30

HIGHLIGHTS ARE BIG BUSINESS IN SALON!*

SUMMER HIGHLIGHTS WITH Clients want bespoke highlights that are

Highligh ts

tailor-made

Profe ssiona l

just for them.

highl i popu ght ser vic lar d uring es ar e in summ cr easi ngly er.

ar e one o colouri f the bigges t ng ser v ices in salon.

Kim Cattrall

Madonna

Clients trust your opinion loyal

Blonde clients are and the most frequent visitors to salon for colour.

Clients who are 55+ are core salon users and

Michelle Pfeiffer

and will be more inclined to adapt their look if the suggestion comes from you.

blonde is key to them.

FOR SALES PRESENTER USE ONLY Sources: http://www.independent.co.uk/arts-entertainment/theatre-dance http://www.biography.com/people/michelle-pfeiffer-9439133 http://susanib06.blogspot.co.uk/2013/03 *Kantar World Panel 2012

July Presenter v8.indd 16

05/06/2013 12:30

BOOST YOUR HIGHLIGHTING SERVICES

THIS SUMMER WITH

TAKES THE FEAR OUT OF AN UNPREDICTABLE, PRE-LIGHTENED RESULT!

Grape Pigment 118ml

Spearmint Pigment 118ml

To control gold or yellow undertones

Blueberry Pigment 118ml

To subdue red undertones

To subdue orange undertones

Mocha Pigment 118ml Enhances hair’s natural tones

CONTROLS THE LIFT AND THE RESULT

IS GENTLE ON THE HAIR AND GIVES GREAT CONDITION & SHINE!

July Presenter v8.indd 17

Promoter 8 946ml

Promoter 22 946ml

Lightening Powder 454g

Provides 1-4 levels of lift

Provides 3-6 levels of lift

De-dusted formula ensures easy application and mixes into a perfect creamy consistency that stays moist on the hair.

ALLOWS YOU TO CREATE BESPOKE SERVICES TO SUIT CLIENTS PERFECTLY!

05/06/2013 12:30

CONCEPT SALON PROMOTION BUY

RECEIVE FREE 1X

2X

Colorgraphics2 Powder 454g Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

4X

1X

1X

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

beBLONDE A2 Double Sided Banner

TOTAL PRICE:

July Presenter v8.indd 18

65.99

WORTH:

beBLONDE Technical Guide

22.50

05/06/2013 12:30

DEAL 3

DEAL 2 BUY

3X

BUY

4X

Colorgraphics2 Powders 454g

TOTAL PRICE:

62.97

RECEIVE FREE

Colorgraphics2 Pigments 118ml (any mix)

TOTAL PRICE: 1X

45.00

RECEIVE FREE

Colorgraphics2 Powder 454g

WORTH:

July Presenter v8.indd 19

22.99

1X

Colorgraphics2 Pigment 118ml (any)

WORTH:

11.25

05/06/2013 12:31

SO SILVER

JULY 2013

July Presenter v8.indd 20

05/06/2013 12:31

KEEP COOL THIS SUMMER WITH TOTAL RESULTS

DEAL 1 BUY

12 X

SO SILVER

COOLS DOWN ANY SHADE

WARM

COOL TOTAL PRICE:

#1 SELLING PRODUCT IN TOTAL RESULTS*

58.68

RECEIVE FREE

So Silver Shampoo 300ml

2X

NEUTRALISES BRASSY WARMTH IN ANY SHADE ILLUMINATES HIGHLIGHTS FOR SALES PRESENTER USE ONLY Sources: jandacelebrity.blogspot.co.uk beautyheaven.com.au, posh24.com, wondrouspics.com, stylelist.com *Based on national sell out of 300ml to salons March 2012-March 2013.

July Presenter v8.indd 21

WORTH:

23.00

So Silver Shampoo 1 litre

05/06/2013 12:31

KEEP COOL THIS SUMMER WITH TOTAL RESULTS

SO SILVER

DEAL 2 BUY

8X

COOLS DOWN ANY SHADE

WARM

COOL TOTAL PRICE:

#1 SELLING PRODUCT IN TOTAL RESULTS*

39.12

RECEIVE FREE

So Silver Shampoo 300ml

1X

NEUTRALISES BRASSY WARMTH IN ANY SHADE ILLUMINATES HIGHLIGHTS FOR SALES PRESENTER USE ONLY Sources: jandacelebrity.blogspot.co.uk beautyheaven.com.au, posh24.com, wondrouspics.com, stylelist.com *Based on national sell out of 300ml to salons March 2012-March 2013.

July Presenter v8.indd 22

WORTH:

11.50

So Silver Shampoo 1 litre

05/06/2013 12:31

BEST AFFORDABLE DEALS JULY 2013

July Presenter v8.indd 23

05/06/2013 12:31

DEAL BUY

9X

Any Design Pulse Products

TOTAL PRICE:

RECEIVE FREE 3X

DEAL 1

DESIGN PULSE STYLE SAVINGS

Any Design Pulse Products

WORTH:

July Presenter v8.indd 24

32.85 rrp

05/06/2013 12:31

JUNE 2013

June Presenter AW.indd 3

07/05/2013 14:52

This year’s signature colours are edgy, strong and vivid, ranging from rich blackcurrants to dramatic coppers!

• NEW Bold Intentions Collection • Bright, intense shades • Bold can be anything, as long as it makes an impact!

CREATIVE, BOLD, INTENSE COLOURS AND ON-TREND STYLING

SIX INFLUENTIAL ARTISTIC DIRECTORS

FIVE STUNNING, IMPACTFUL LOOKS

A PERFECT WAY TO BRING COLOUR TO LIFE IN SALON FOR YOUR CLIENTS

IDEAL FOR INSPIRING YOUR TEAM

ALEXANDER TURNBULL

KIERAN O’GORMAN

ANNE VECK

JAMIE STEVENS

HOOKER & YOUNG

ARTISTIC DIRECTOR

ARTISTIC DIRECTOR

ARTISTIC DIRECTOR

ARTISTIC DIRECTOR & GLOBAL DESIGN TEAM MEMBER

ARTISTIC DIRECTORS & GLOBAL DESIGN TEAM MEMBERS

June Presenter AW.indd 4

07/05/2013 15:29

Offering a variety of shades within salon and encouraging clients to try something new and different is a great way to show your professional expertise and stand out for all of the right reasons! Make sure you have the latest shades to be able to re-create the looks from the NEW Bold Intentions Collection!

EXTREME VOLUME ENRICHED WITH MOCHAS AND GOLDS, BRINGING GLAMOROUS HAIR TO LIFE.

A POWERFUL CROP WITH SHARP LINES AND RICH PANELS OF VIOLET/REDS TO ADD DRAMA.

A FISH-TAIL TWIST SPICED UP WITH HIGH-RESOLUTION, FIERY TONES.

COLOUR FORMULATIONS:

COLOUR FORMULATIONS:

COLOUR FORMULATIONS:

SOCOLOR.beauty 10P, 8P, UL-M, 11G with Matrix Cream Developers (20Vol, 30Vol, 40Vol).

Color Sync 8MG with Color Sync Activator (9Vol).

June Presenter AW.indd 5

COLORINSIDER 3VR, 5RV, 4AA with COLORINSIDER Oil-Cream Developer (10Vol)

Color Sync HD-RR, 6CG, 10CG, 7R with Color Sync Activator (9Vol).

07/05/2013 14:53

Be creative with the intense shades used in the Collection and add your own spin to Bold Intentions within salon! Creating bespoke, Bold Intentions looks for your own clients that are wearable, yet impactful will certainly turn heads!

DRAMATIC OUTLINES WITH A SOFTENED FEMININE INTERIOR FOR AN EXPLOSION OF ATTITUDE.

STRONG SHAPES AND SIMPLICITY, ALLOWING COLOUR TO DO THE TALKING.

COLOUR FORMULATIONS:

COLOUR FORMULATIONS:

Light Master with Matrix Cream Developer (20Vol).

Color Sync 8P, 10P, Booster Red with Color Sync Activator (9Vol).

June Presenter AW.indd 6

COLORINSIDER 8CC+, 7RC with COLORINSIDER Oil-Cream Developer (10Vol).

07/05/2013 14:53

Inspire your team by booking them onto the latest colour courses and use the marketing materials from Matrix to help push colour services in salon, attract new clients and encourage existing clients to try something different ready for the summer!

EncE

Er l diff siona

on in sal

today

s

iEncE

oo Curl Shamp oner Total Results Curl Conditi Total Results

Colour form

ulations:

FOrmu lA A 2 part ColoR 1 part ColoR inSiDeR inSiDe 8CC+ 3 parts 10Vol ColoR R 7RC Develop inSiDe er R oil-Cre am FOrmu lA B 1 part ColoR 1 part 10Vol inSiDeR 8CC+ ColoR Develop inSiDe er R oil-Cre am

styling:

Elixir Curl DefiningForce Biolage Pulse Zoom Dust Design Pulse Mega Design

FrONT

Pulse “mixing design PlAy BAck And TogeTher mix in shine hold And diluTed The giving Added gloss, To The sleek finish This look”

moves, “when The hAir The The lighT cATches A more colour, giving ThAT’s so drAmATic feel off” eAsy To cArry n kierAn o’gormA Director Matrix artistic

N SECTIO

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Treatme nt

Product

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1

2

3

4

5

15/04/2013

15/04/2013

Look Book v15

Pages AW.indd

10

Intentions Look dramatic outlin Artwork: Bold 5524with outlinEs Job: a softEnE softEnEd

5524 Bold Intentions

fEmininE intErior for an ExPlosio attitudE. 15/04/13 L’Oréal Matrix n of attitud

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11:49

5524 Bold Intentions

Look Book v15

Pages AW.indd

11

Bold Intentions Look Job: 5524 Artwork:

15/04/13

Helvetica Neue

Book v15 Pages

11:50

15/04/13

LT Std

15/04/13

L’Oréal Matrix

CMYK Adobe InDesign

CS5

LT Std

CMYK Adobe InDesign

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15/04/2013 12:03

Job: 5524 Artwork: Bold Intentions Look Book v15 Cover L’Oréal Matrix

star

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15/04/13 3 11:57

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15/04/2013

15/04/13

11:51

5524 Bold Intentions

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15/04/2013

BOLD INTENTIONS TECHNICAL GUIDE

June Presenter AW.indd 7

BOLD INTENTIONS COLLECTION LOOK BOOK

11:57

BOLD INTENTIONS DOUBLE SIDED A1 BANNER

07/05/2013 15:29

STAGE 2 EXPERIENCED

SEASONAL TREND TECHNIQUES Learn the key principles of how to create your own quick in salon techniques and how minimal effort can give maximum impact.

Date:

Plan and design with new knowledge your own unique technique and share it with the rest of the creative hairdressers attending this course.

Venue:

Learn how to use the latest Matrix Collection techniques and how you can adapt and re-invent them to suit your client’s needs.

Cost:

LEARN HOW TO CREATE BOLD INTENTIONS FOR YOURSELF! BOOK YOUR PLACE TODAY!

STAGE 0 PRODUCT KNOWLEDGE & EXPLORATION

NEW THE STYLING PLAYGROUND • Not all cocktails are shaken or stirred! Some are blended or layered.

• Do you want to find out how some of the biggest talents in the hairdressing industry get the most from their styling products?

• We share with you the 5* styling products of the UK & R.O.I. Artistic Team, how they use them and what they love about them and their favourite “happy hour cocktail”

Date: Venue: Cost:

• Play with our styling range during the session then take your cocktail list back to the salon and carry on creating your own unique cocktails. We will be mainly focusing on Design Pulse styling and finishing.

June Presenter AW.indd 8

07/05/2013 14:54

NEW TM

BOLD MEASURES

JUNE 2013

June Presenter AW.indd 9

07/05/2013 14:54

DO YOU AGREE…

NEW

Clients are more demanding & more knowledgeable?

EXPERIENCE AMMONIA-FREE PERMANENT ODOURLESS HAIR COLOUR

• They prefer no-ammonia products?

• They prefer odourless products?

• They prefer gentler formulas for the hair and scalp?

• They want to walk out of the salon looking and feeling great?

• They want gorgeous colour results with amazing shine?

June Presenter AW.indd 10

with ODS Technology 2

TRUE

• Perfectly calibrated balance of base and reflect • Predictable

SHARP

• High Power Reflects give exceptional colour clarity

SATURATED

• Rich, even and up to 100% grey coverage

07/05/2013 14:54

IMAGINE... RICH, BALANCED, VISIBLY VIBRANT REFLECTS, INDEPENDENT OF HAIR LEVEL DISCOVER AN INNOVATION IN PROFESSIONAL HAIR COLOUR FROM MATRIX. NEW TM

BOLD MEASURES ASURES

A stunning collection of 14 NEW shades.

COLORINSIDER Bold Measures showcases the ability of ODS2 Colour Injection Technology in a whole new light - colour comes alive!

NEW DEEPS WITH VERY VISIBLE REFLECTS ON DARK BASES NEW BRIGHTS FOR LIGHTER BASES THAT DON’T LOOK FLAT OR POWDERY

June Presenter AW.indd 11

07/05/2013 14:55

As regal colours dominate the runway, our new palette enables you to recreate the looks to keep up with the latest trend.

Reminiscent of majestic jewels our lustrous violet shades, vibrant coppers and intense ashes offer an array of dazzling colour opportunities.

With 14 new shades and four new tonal families, there’s a shade to suit every client!

Featured in the NEW BOLD INTENTIONS Collection Visuals

Featured in the NEW BOLD MEASURES Collection Visuals

INTRODUCING 14 NEW SHADES! 2AA

4AA

6AA

NEW ASH ASH

Intense cool results for darker levels

5V

Cool, violet tones providing dramatic violet results at darker levels.

4M MOCHA

Cool, violet-gold, ideal for creating unique browns.

6GV

3G

6CC+

GOLD VIOLET

GOLD

NEW COPPER COPPER+

True, balanced gold for non-brassy results

Vibrant coppers with added HD Technology for dramatic results.

6R

3VR

Cool, gold-violet, ideal for creating unique browns.

5R NEW RED

Cool reds with a touch of copper for added vibrancy

June Presenter AW.indd 12

3V VIOLET

8CC+

5VR

NEW VIOLET RED

Cool violet with red tones for vibrancy on dark bases

07/05/2013 14:55

Unleash your creative potential and discover the looks that you can create with this illuminating new palette using a little help from Matrix:

ulations:

lA A uty 10P FoRMu OR.bea 8P er 1 part SOCOL OR.beauty Develop 1 part SOCOLMatrix Cream 20Vol 2 parts

lA B uty UL-M er FoRMu OR.bea Develop 1 part SOCOLMatrix Cream 40Vol 2 parts lA C uty 11G er FoRMu OR.bea Develop 1 part SOCOLMatrix Cream 1 part 30Vol lA D FoRMu Sync 8MG r 1 part Color Sync Activato 1 part Color

Bold IntentIons ColleCtion

eds, of violeT/r A, “rich Tones The fringe Are focused onAgA insT The ouT d ou nd TAn TA s sTA e” inTense Ash BAs

Colour form

HairCarE:

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ulations:

part 10Vol R 8CC+ ColoR Develop inSiDe er R oil-Cre am

FrONT

N SECTIO

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styling:

Pulse “mixing design PlAy BAck And TogeTher mix in shine hold And diluTed The giving Added gloss, To The sleek finish This look”

Elixir Curl DefiningForce Biolage Pulse Zoom Dust Design Pulse Mega Design

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BaCk

HairCarE:

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n kierAn o’gormA Director Matrix artistic

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star

Product

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1

2

3

4

Treatme nt

N SECTIO

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Pulse

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15/04/2013

11:50

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5524 Bold Intentions

Look Book v15

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16

Job: 5524 Artwork: Bold Intentions Look L’Oréal Matrix

15/04/13

Helvetica Neue

Book v15 Pages

15/04/2013

15/04/13

11:51

5524 Bold Intentions

Look Book v15

Pages AW.indd

17

Job: 5524 Artwork: Bold Intentions Look

LT Std

BOLD INTENTIONS COLLECTION LOOK BOOK Adobe InDesign

CS5

CMYK

L’Oréal Matrix

15/04/13

Helvetica Neue

Adobe InDesign

Book v15 Pages

15/04/2013

15/04/13

11:51

LT Std

CS5

CMYK

Reverse for special COLORINSIDER Bold Measures feature

Reverse for special COLORINSIDER Bold Measures feature

BOLD MEASURES SHADE CHART ADDITIVES (14 NEW SHADES)

NEW TM

BOLD MEASURES

June Presenter AW.indd 13

07/05/2013 14:55

DISCOVER MORE ABOUT COLORINSIDER...

NEW! 50 SHADES OF

PLUS THE 14 NEW SHADES

FREE TO MATRIX CUSTOMERS STAGE 2 EXPERIENCED

STAGE 3 ADVANCED

NEW C.I.S. #1

NEW C.I.S. #2

Learn how to be a creative colourist with Terry Longden, and how to create a new exciting colour palette by formulating with COLORINSIDER. You will see colour in a new way after learning about the technology and tones and the way they interact with hair and affect your final colour result while working on swatches.

Jo Jordan shares with you her knowledge on how to connect with your client through consultation and give them the best colour they have ever had using Matrix’s COLORINSIDER. You will understand more about how to read your clients; skin tone, eye colour, lifestyle, and their personality.

Jo explains the theory of this in an easy to understand way with ideas for you to take back to the salon to improve your clients colour journey.

WITH TERRY LONGDEN

NEW TM

BOLD MEASURES

June Presenter AW.indd 14

WITH JO JORDAN

07/05/2013 14:55

Concept Salon Promotion BUY*

SOCOLOR.beauty & Color Sync RECEIVE FREE*

3X

5X

72 X

2X 10P 8P

SOCOLOR.BEAUTY/COLOR INSIDER DEVELOPERS AND/OR COLOR SYNC ACTIVATORS (ANY)

COLOR SYNC SHADES

parting.

HAIR: horizontal ING THE crown, create a of the occipital the bottomfor control. along the this becomes 01. At parting Clip section horizontal clip to separate; another ear and 1.

02. Create from ear to section becomes bone, 2. is left then section hair that nape area 03. The macro diagonal A Formula horizontal TION: alternating APPLICA in section 1 create left to right,entire section. the 01. Startingworking from left create slices B, Complete from right to B and Formula and Formula 2. Working alternating section section.

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COLOU

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LATION

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A eauty 10P FORMULA SOCOLOR.b eauty 8P 1 part Developer Cream 1 part SOCOLOR.b 20Vol Matrix 2 parts B eauty UL-M FORMULA SOCOLOR.b Cream Developer 1 part 40Vol Matrix 2 parts C eauty 11G FORMULA Developer ix Cream 1 part SOCOLOR.b 30Vol Matr 1 part D FORMULA Sync 8MG 1 part Color Sync Activator 1 part Color

2X

COLOU

R FORMU

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TOP SECTION

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10Vol COLORINSI 7RC Developer DER Oil-Cream FORMULA Elixir B 1 part COLORINSI Curl Defining Biolage 1 part DER 8CC+ 10Vol Developer COLORINSI DER Oil-Cream

2 neck into of the neck. at the nape nape of the starting at the the hair the hair starting Section and wrap until all hair sections Continue inch square wand. radial curling create a large area to around to root

HAIRCARE:

Curl Shampoo Total Results Curl Conditioner Total Results

SIDE SECTION

SECTION

FRONT

SECTION

:

Elixir Curl DefiningFo rce Biolage Pulse Zoom Dust Design Pulse Mega Design

BACK

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:

Design Pulse Surround Design Pulse Iron Shine Biolage Exquisite In Oil Strengthenin g Treatment

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COLLECTION

PULSE “ MIXING DESIGN PLAY BACK AND TOGETHER HOLD AND DILUTED THE GIVING ADDED GLOSS, TO THE SLEEK FINISH THIS LOOK”

MOVES, “ WHEN THE HAIR THE THE LIGHT CATCHES A MORE COLOUR, GIVING THAT’S SO DRAMATIC FEEL OFF” EASY TO CARRY KIERAN O’GORMAN DIRECTOR MATRIX ARTISTIC

5524 Bold Intentions Look Book v15 Cover AW.indd 1-3

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15/04/13 R 3VER, D

Job: 5524 Artwork: Bold Intentions Look Book v15 Cover

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STAR

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Product

PRODUCTS USED Color Care Shampoo 1. Total Results Color Care ConditionerTreatment 2. Total Results Oil Replenishing 3. Biolage Exquisite Back Play 4. Design Pulse Mix in Shine 5. Design Pulse

1

2

3

5

4

15/04/2013 15/04/2013

15/04/2013

5524 Bold Intentions

Look Book v15

Pages AW.indd

10

Intentions Artwork: Bold

Job: 5524 ES WITH E INTERIOR FOR AN EXPLOSION OF ATTITUDE. 15/04/13 L’Oréal Matrix

Look Book v15

Pages

11:49

5524 Bold Intentions

Look Book v15

Pages AW.indd

Bold Intentions Job: 5524 Artwork:

15/04/13

Helvetica Neue

Look Book v15

Pages AW.indd

CMYK

16

Job: 5524 Artwork: Bold Intentions 15/04/13

Helvetica Neue

Adobe InDesign

Look Book v15

Pages

15/04/13

15/04/2013

11:51

5524 Bold Intentions

Look Book v15

Pages AW.indd

17

Job: 5524 Artwork: Bold Intentions

LT Std

CS5

CMYK

L’Oréal Matrix

15/04/13

Helvetica Neue

Look Book v15

Pages

15/04/13

15/04/2013

11:51

LT Std

BOLD INTENTIONS COLLECTION LOOK BOOK Adobe InDesign

183.73

15/04/13

CMYK CS5

LT Std

15/04/2013 12:03

5524 Bold Intentions

WORTH:

Pages

LT Std

15/04/13

L’Oréal Matrix

Adobe InDesign Helvetica Neue

Look Book v15

CS5 Adobe InDesign

L’Oréal Matrix

Must include any 7 of the new shades from Color Insider Bold Measures Collection. Color Insider stockists only.

11

MATRIX

BOLD INTENTIONS DOUBLE SIDED COLLECTION BANNER

11:50

11:57

CS5

CMYK

*Subject to regional availability. Whilst stocks last. † Holds 15 tube cartons and 3 open tubes.

June Presenter AW.indd 15

07/05/2013 14:56

Premier Salon promotion BUY*

SOCOLOR.beauty & Color Sync RECEIVE FREE*

2X 2X

3X

48 X

10P 8P SOCOLOR.BEAUTY/COLOR INSIDER DEVELOPERS AND/OR COLOR SYNC ACTIVATORS (ANY)

COLOR SYNC SHADES

parting.

HAIR: a horizontal NING THE crown, create of the occipital the bottomfor control. along the this becomes 01. At parting Clip section horizontal clip to separate; another ear and 1.

02. Create from ear to section becomes bone, 2. is left then section hair that nape area 03. The macro diagonal A Formula horizontal TION: alternating APPLICA in section 1 create left to right,entire section. the 01. Startingworking from left create slices B, Complete from right to B and Formula and Formula 2. Working alternating section section.

02. Release macro weaves the entire CRAFT , using horizontal C. Complete D to the completed are Formula sections apply Formula FORMULA sheets. both technique A VisiColor 03. When 2 part matic COLORINSI the monochro between DER 1 part hairCOLORINSI 8CC+ remaining 3 parts DER

1X

SECTIO

COLOU

2X

SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES (ANY MIX)

R FORMU

LATION

S:

A eauty 10P FORMULA 8P 1 part SOCOLOR.b eauty SOCOLOR.b Cream Developer 1 part 20Vol Matrix 2 parts B eauty UL-M FORMULA Developer Cream 1 part SOCOLOR.b 40Vol Matrix 2 parts C eauty 11G FORMULA SOCOLOR.b Cream Developer 1 part 30Vol Matrix 1 part D FORMULA Sync 8MG 1 part Color Sync Activator 1 part Color

COLOU

R FORMU

LATION

Curl Shampoo Total Results Curl Conditioner Total Results

SIDE SECTION

SECTIO

NING

THE HAIR: 01. Take a1 perimeterinch deep halo become of the hair line.icon section around section Clip for the 02. Clip 1. control. all remaining This will section hair for 2. control.

This will become

APPLICA TION:

HAIRCARE:

FRONT

SECTION

:

Elixir Curl DefiningForce Biolage Pulse Zoom Dust Design Pulse Mega Design

BACK

STYLING

SECTION

:

Design Pulse Surround Design Pulse Iron Shine Biolage Exquisite In Oil Strengthenin g Treatment

01. Release section monochrom 1. Apply atic technique.Formula 02. Release A using CRAFT sections monochrom 2. Apply atic technique. Formula 03. Develop B using for 35 CRAFT minutes.

04. Rinse well, Colorcare shampoo and thérapie. condition Style as with STYLING required. Biolage : 01. Apply a small amount Strengthe of Biolage ning Treatment 02. Se Exquisite ction t to damp Oil horizontalhe hair at the hair. nape of sections. using a the neck flat brush. Blow-dry taking in a downward 03. U 2 inch ings Design s motion Pulse smooth Iron In the and straighting straighting back and sides of irons irons, create the hair. a shine create a small Using the reflection.

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TOP SECTION

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S:

into 2 the neck nape of the neck. at the nape of starting at the the hair the hair starting Section and wrap until all hair sections Continue inch square wand. radial curling create a large area to around to root

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STYLING

†

10Vol COLORINSI 7RC Developer DER Oil-Cream FORMULA Elixir B 1 part COLORINSI Curl Defining Biolage 1 part 10Vol DER 8CC+ Developer COLORINSI DER Oil-Cream

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LON E IN SA FERENC

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15/04/2013

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11:57

1X

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1

BOLD INTENTIONS

T/REDS, S OF VIOLEIN RE,A “ RICH TONE THE FR GE A FOCUSED ONAGAINST THE STAND OUT INTENSE ASH BASE”

COLLECTION

PULSE “ MIXING DESIGN PLAY BACK AND TOGETHER HOLD AND DILUTED THE GIVING ADDED GLOSS, TO THE SLEEK FINISH THIS LOOK”

5524 Bold Intentions Look Book v15 Cover AW.indd 1-3

Job: 5524 Artwork: Bold Intentions Look Book v15 Cover L’Oréal Matrix

15/04/13

15/04/13

Helvetica Neue LT Std

MOVES, “ WHEN THE HAIR THE THE LIGHT CATCHES A MORE COLOUR, GIVING THAT’S SO DRAMATIC FEEL OFF” EASY TO CARRY KIERAN O’GORMAN DIRECTOR MATRIX ARTISTIC

CMYK Adobe InDesign CS5

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Bold Intentions

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2

1

3

5

4

15/04/2013

5524 Bold Intentions

Look Book v15

Pages AW.indd

10

Intentions Artwork: Bold Job: 5524 ES WITH E

Helvetica Neue

Look Book v15

Pages AW.indd

11

Job: 5524 Artwork:

Look Bold Intentions

15/04/13

Helvetica Neue

11:50

15/04/13

LT Std

15/04/13

L’Oréal Matrix

Book v15 Pages

CMYK Adobe InDesign

CS5

CS5

16

Job: 5524 Artwork: Bold Intentions 15/04/13

Helvetica Neue

Adobe InDesign

June Presenter AW.indd 16

Pages AW.indd

CMYK Adobe InDesign

5524 Bold Intentions

Must include any 7 of the new shades from Color Insider Bold Measures Collection. Color Insider stockists only.

Pages

Look Book v15

15/04/2013 12:03

L’Oréal Matrix

WORTH: 123.03

Look Book v15

5524 Bold Intentions

LT Std

E. 15/04/13

L’Oréal Matrix

11:49

MATRIX

BOLD INTENTIONS DOUBLE SIDED COLLECTION BANNER

15/04/2013

Look Book v15

Pages

15/04/13

15/04/2013

11:51

5524 Bold Intentions

Look Book v15

Pages AW.indd

17

Job: 5524 Artwork: Bold Intentions

LT Std

CS5

CMYK

L’Oréal Matrix

15/04/13

Helvetica Neue

Look Book v15

Pages

15/04/13

15/04/2013

11:51

LT Std

BOLD INTENTIONS COLLECTION LOOK BOOK Adobe InDesign

CS5

CMYK

*Subject to regional availability. Whilst stocks last. † Holds 15 tube cartons and 3 open tubes.

07/05/2013 14:56

Visual Salon promotion BUY*

18 X

SOCOLOR.beauty & Color Sync RECEIVE FREE*

1X

1X

2X 10P 8P

SOCOLOR.BEAUTY/COLOR INSIDER DEVELOPERS AND/OR COLOR SYNC ACTIVATORS (ANY)

SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES (ANY MIX)

COLOR SYNC SHADES

MATRIX TUBE RACKS

1X

1X LON E IN SA

TODAY

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†

EXPERIE

BOLD MEASURES SHADE CHART ADDITIVES EXPERIENCE

THE PROFESSI ONAL

DIFFERENCE 15/04/2013

WW W.M Bold Intentions

A1 Posters

V9.indd

ATR I XHA

IRCA RE.C

IN SALON TODA Y

1X

11:57

O.U K

1

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COLOUR

HAIRCARE:

Curl Shampoo er Total Results Curl Condition Total Results

Bold Intentions

A1 Posters V9.indd

2

WWW.M ATRIXH

FORMULATI

HAIRCARE:

ONS:

FRONT

SECTIO

STYLING:

Elixir Curl DefiningForce Biolage Pulse Zoom Dust Design Pulse Mega Design

15/04/2013

BOLD INTENTIONS DOUBLE SIDED COLLECTION BANNER

11:57

BACK

STYLING:

Design Pulse Surround Design Pulse Iron Shine Biolage Exquisite In Oil Strengthe ning Treatment

NING

THE HAIR: 01. Take a1 perimete inch deep halo r become of the hair line.icon section around section Clip for the 02. Clip 1. control. all remainin This will section g hair for 2. control.

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FRONT

BACK

Must include any 7 of the new shades from Color Insider Bold Measures Collection. Color Insider stockists only.

WORTH:

63.53

TOP SECTION

SIDE SECTION

SECTION

SECTION

BOLD INTENTIONS COLLECTION TECHNICAL GUIDE *Subject to regional availability. Whilst stocks last. † Holds 15 tube cartons and 3 open tubes.

June Presenter AW.indd 17

07/05/2013 14:57

BIOLAGE LAUNCH JUNE 2013

June Presenter AW.indd 21

07/05/2013 14:58

OUR HERITAGE

A BRAND INSPIRED BY NATURE, ENHANCED BY SCIENCE

Blending natural ingredients with scientific expertise to create gentle, high-performing formulas

June Presenter AW.indd 22

07/05/2013 14:58

PERSONALISED TREATMENTS FORMULAS ADAPTED TO SPECIFIC NEEDS

Exquisite Oil, our No.1 product , micronizes Moringa Oil for weightless nourishment and shine †

Of those clients that do not use oil

61% would use it to repair hair* 40% would use it to smooth hair*

Biolage has engaged its expertise to source powerful oils delivering targeted benefits

†

August 2012 - February 2013 based on 73% of Distributor data, extrapolated to 100%. *Online quant U & A study with 2CV in March 2013. Based on 170 non-users but considerers of oils.

June Presenter AW.indd 23

07/05/2013 14:58

NEW

s Of

DISCOVER PERSONALISED REPLENISHMENT FOR THE MOST EXQUISITE SHINE

NEW

BEST SELLER*

NEW

3 OILS, 3 MOLECULAR WEIGHTS, 3 HAIR TYPES *August 2012 - February 2013 based on 73% of Distributor data, extrapolated to 100%.

June Presenter AW.indd 24

07/05/2013 14:59

NEW

s Of

PRESENTING NEW EXQUISITE OILS

DELIVERING TARGETED BENEFITS TO SPECIFIC HAIR TYPES

TAMANU OIL - STRENGTHENING TREATMENT

NEW

• For thin, fragile hair • Rich in Omega-3 • Penetrates the hair to fortify internal bonds for stronger hair

MORINGA OIL - PROTECTIVE TREATMENT

BEST SELLER*

• For all hair types • Known as the “miracle tree” in Egypt for its incredible antioxidants • Protects hair from environmental aggressors and dulling impurities

MONOI OIL - SOFTENING TREATMENT

NEW

• For thick, coarse hair • Enriched with Linoleic acids • Reinforces the adhesion of the cuticle for smoother hair with increased manageability *August 2012 - February 2013 based on 73% of Distributor data, extrapolated to 100%.

June Presenter AW.indd 25

07/05/2013 14:59

The

GROW YOUR SALON BUSINESS!

s Of

OFFER EXQUISITE PERSONALISED SERVICES Strength Intense Service

STEP 1 STEP 2 STEP 3 STEP 4

Hot Oil Ritual

Softening Control Service

Strengthening Treatment

Micro-Oil Shampoo

Micro-Oil Shampoo

Deep Replenishing Treatment

Oil Ritual Masque

Strengthening Treatment

+

Oil Ritual Masque + Protective Treatment

Micro-Oil Shampoo

+

Oil Ritual Masque + Softening Treatment

Softening Treatment

RESULT: THE MOST EXQUISITE SHINE

June Presenter AW.indd 26

07/05/2013 14:59

The

s

INTRODUCING THE COMPLETE BIOLAGE RANGE

Of Category

NATURES INGENIUS SECRET

CORE

ADVANCED

Solves core hair issues

Solves speciямБc hair/scalp issues for damaged hair

June Presenter AW.indd 27

Exclusive ingredients and formulas with added services

BOTANICAL INGREDIENT

+

BOTANICAL INGREDIENT

PURE OILS

MOLECULAR SCIENCE

BIO SCIENCE

PRODUCT RANGE

SPECIALTY

HYDRA

ALOE

COLOR

ORCHID

SMOOTH

CAMELLIA

VOLUME

SOY

Tamanu Oil FIBERSTRONG

Intra-Cylane +Bamboo

TM

EXQUISITE OIL

Moringa Oil Monoi Oil

07/05/2013 14:59

The

s Of

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*Brushing test. Classic shampoo and Exquisite Oil Strengthening treatment vs Classic shampoo on bleached hair

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RE RECOM

MENDATIO

Aqua-Immersion Crème Masque

Detangling Solution

Deep Smoothing Shampoo

Deep Smoothing Conditioner

Ultra Control Deep Smoothing Masque

Deep Smoothing Leave-In Cream

Full-Lift Volumizing Shampoo

Full-Lift Volumizing Conditioner

Full-Lift Spray-In Volumizer

Fiberstrong Shampoo

Fiberstrong Conditioner

Fiberstrong Masque

Keratindose Shampoo

Keratindose Conditioner

Pro-Keratin Renewal Spray

Micro-Oil Shampoo

Oil Ritual Masque

TM

Color Care Shine Shake

TM

Daily Leave-In Tonic

Hydra-Seal Softening Mist

Full-Lift Volumizing Mousse

In need of reinforcement protection and softness

NS Price

Product

Intra-Cylane™ Fortifying Cream

Chemically-Treated In need of moisture, smoothness and softness

Dull In need of shine,, nourishment and frizz control.

Strengthening Treatment

Protective Treatment

Softening Treatment

specialty category

MY HAIRCA

Color Care Bloom Mask

Conditioning Balm

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The

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EXQUISITE SALON PROMOTION BUY* 6X

Of

1X

RECEIVE FREE* 6X

6X

6X

4X

4X

PROTECTIVE TREATMENT 30ML

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STRENGTHENING TREATMENT 30ML

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BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS. Color Care Shampoo

Color Care Conditioner

Color Care Bloom Mask

Hydrating Shampoo

Conditioning Balm

Aqua-Immersion Crème Masque

Deep Smoothing Conditioner

Ultra Control Deep Smoothing Masque

Full-Lift Volumizing Conditioner

Full-Lift Spray-In Volumizer

TM

TM

Detangling Solution

Daily Leave-In Tonic

Infused with an extract of Camellia Oil. Helps control frizz for instant smoothness and shine Deep Smoothing Shampoo

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Fiberstrong Shampoo

Fiberstrong Conditioner

Fiberstrong Masque

Keratindose Conditioner

Pro-Keratin Renewal Spray

Intra-Cylane™ Fortifying Cream

dose

Advanced formulas enriched with Pro-Keratin + Silk extract. Leaves chemically-treated hair feeling up to 90% smoother* and more conditioned with radiant shine. Keratindose Shampoo

Personalised replenishment for our most exquisite shine. Enriched with a blend of oils to leave hair feeli ng Micro-Oil replenished and looking beautifully shiny.

Shampoo

Oil Ritual Masque

Strengthening Treatment

Protective Treatment

Softening Treatment

ST RE NG EN RIC HETH EN ING TR EATM D WI TH TA MA NU EN T: OI L

07/05/2013 15:18

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Full-Lift Volumizing Mousse

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Enriched with Soy Protein extract + Boost technology.

Delivers volume and vitality for touchable fullness.

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Color Care Shine Shake

Infused with extracts of Aloe Vera + Passion Fruit.

Leaves hair feeling nourished, moisturised and

In need of smoothness

ONS

My hairdresser recommends:

Enriched with Orchid extract + UV Complex.

Helps to preserve the depth, tone and shine of colour-treated hair.

specialty category

k on Faceboo om Join us ebook.c www.fac aircare /matrixh

NE W My hair needs:

advanced category

MO TO KNsOW at WANT LAGE? ious haircare innovation luxur e LOVE BIO of our uk/biolag e more Experienc rixhaircar www.mat

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18/04/2013 EXQ OIL

A1 POSTER

UK v9.indd

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1

15/04/2013

EXQ

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UK hr2.indd

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WORTH: *Subject to regional availability. Whilst stocks last.

June Presenter AW.indd 29

OIL RITUAL MASQUE 150ML

82.88*

*Subject to regional availability. Whilst stocks last. Based on £4.99 RRP for 30ml treatments.

07/05/2013 15:30

The

s

CONCEPT SALON PROMOTION BUY*

Of

RECEIVE FREE* 6X

6X

6X

4X

4X

PROTECTIVE TREATMENT 30ML

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1X

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MENDATI E RECOM Pr ce i HAIRCAR

In need of protection and

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BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS. Color Care Shampoo

Color Care Conditioner

Color Care Bloom Mask

Hydrating Shampoo

Conditioning Balm

Aqua-Immersion Crème Masque

Deep Smoothing Conditioner

Ultra Control Deep Smoothing Masque

Full-Lift Volumizing Conditioner

Full-Lift Spray-In Volumizer

TM

TM

Detangling Solution

Daily Leave-In Tonic

Infused with an extract of Camellia Oil. Helps control frizz for instant smoothness and shine Deep Smoothing Shampoo

Hydra-Seal Softening Mist

Full-Lift Volumizing Shampoo

1-3

ED. C

O

ured manufact r waste.

g is made

from up

to 70%

PCR.

G ER . RE

PL EN IS

H ED . IN

V IG O RA TE D .

Deep Smoothing Leave-In Cream

Advanced formulas enriched with Intra-Cylane™ + Bamboo extract. Designed to reinforce, leaving hair and touchably soft.

Fiberstrong Shampoo

Fiberstrong Conditioner

Fiberstrong Masque

Keratindose Conditioner

Pro-Keratin Renewal Spray

Intra-Cylane™ Fortifying Cream

dose

Advanced formulas enriched with Pro-Keratin + Silk extract. Leaves chemically-treated hair feeling up to 90% smoother* and more conditioned with radiant shine. Keratindose Shampoo

Personalised replenishment for our most exquisite shine. Enriched with a blend of oils to leave hair feeli ng Micro-Oil replenished and looking beautifully shiny.

Shampoo

Oil Ritual Masque

Strengthening Treatment

Protective Treatment

Softening Treatment

ST RE NG EN RIC HETH EN ING TR EATM D WI TH TA MA NU EN T: OI L

07/05/2013 15:18

013 10:43

paper

UK v8.indd

E N IS H

**ALL PRODUCTSSUBJECTTO REGIONAL

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OIL Leaflet

REPL

Full-Lift Volumizing Mousse

Exquisite OIL Leaflet UK v8.indd 4-6

Equisite

NED.

Enriched with Soy Protein extract + Boost technology.

Delivers volume and vitality for touchable fullness.

Dull

In need of shine nourishment frizz control.

E SOFT

Color Care Shine Shake

Infused with extracts of Aloe Vera + Passion Fruit.

Leaves hair feeling nourished, moisturised and

In need of smoothness

ONS

My hairdresser recommends:

Enriched with Orchid extract + UV Complex.

Helps to preserve the depth, tone and shine of colour-treated hair.

specialty category

k on Faceboo om Join us ebook.c www.fac aircare /matrixh

NE W My hair needs:

advanced category

MO TO KNsOW at WANT LAGE? ious haircare innovation luxur e LOVE BIO of our uk/biolag e more

advanced category

SOFTENING TREATMENT 92ML

LAGE

s with ingredient derived gentle, naturally create Blending expertise to ulas. c and scientifi rmance form extracts al high-perfo botanical hair’s natur hed with bring out is enric and Biolage d to nourish of formulate ination e comb beauty. target s a uniqu and helps to e offer cts Each rangderived extra needs. e, naturally ific haircare by natur . Inspired your spec innovation are hairc Discover by science.

TION enhanced INFORMA MORE N! IST FOR SULTATIO R STYL AGE CON BIOL ASK YOU FREE AND A

specialty category

STRENGTHENING TREATMENT 92ML

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PROTECTIVE TREATMENT 92ML

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18/04/2013 EXQ OIL

A1 POSTER

UK v9.indd

16:54

1

15/04/2013

EXQ

OIL A1

POSTER

UK hr2.indd

10:19

2

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WORTH: *Subject to regional availability. Whilst stocks last.

June Presenter AW.indd 29

72.63*

*Subject to regional availability. Whilst stocks last. Based on £4.99 RRP for 30ml treatments.

07/05/2013 15:30

The

PREMIER SALON PROMOTION BUY*

s Of

RECEIVE FREE* 2X

PROTECTIVE TREATMENT 30ML

STRENGTHENING TREATMENT 30ML

4X

RLD OF

BIOLA

GE

LAGE

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25 X

N NOVATIO AREBYINSCIENCE ED

My hair needs:

Experienc rixhaircar www.mat

e.co.

k on Faceboo om Join us ebook.c www.fac aircare /matrixh

RECOM IRCARE

RE?

BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS.

Enriched with Orchid extract + UV Complex.

Helps to preserve the depth, tone and shine of colour-treated hair.

Color Care Shampoo

Color Care Conditioner

Hydrating Shampoo

Conditioning Balm

Aqua-Immersion Crème Masque

Color Care Bloom Mask

Detangling Solution

Deep Smoothing Shampoo

Deep Smoothing Conditioner

Ultra Control Deep Smoothing Masque

Deep Smoothing Leave-In Cream

Full-Lift Volumizing Shampoo

Full-Lift Volumizing Conditioner

Full-Lift Spray-In Volumizer

Fiberstrong Shampoo

Fiberstrong Conditioner

Fiberstrong Masque

Keratindose Shampoo

Keratindose Conditioner

Pro-Keratin Renewal Spray

Micro-Oil Shampoo

Oil Ritual Masque

TM

Color Care Shine Shake

NE W

TM

Infused with extracts of Aloe Vera + Passion Fruit.

Leaves hair feeling nourished, moisturised and incredibly soft.

Daily Leave-In Tonic

Hydra-Seal Softening Mist

Infused with an extract of Camellia Oil. Helps control frizz for instant smoothness and shine without build-up.

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videos e to our Subscrib tube.com www.you aircareuk /matrixh

ONS MENDATI

In need of reinforcement, protection and softness.

Price

t Produc

Intra-Cylane™ Fortifying Cream

Chemically-Treated In need of moisture, smoothness and softness.

Dull

In need of shine, nourishment and frizz control.

Strengthening Treatment

Protective Treatment

Softening Treatment

specialty category

MY HA

us on Twitter Follow tter.com www.twi aircare /matrixh

NEW

My hairdresser recommends:

advanced category

MO TO KNsOW at WANT LAGE? ious haircare innovation luxur e LOVE BIO of our uk/biolag e more

SOFTENING TREATMENT 30ML

1X core category

s with ingredient derived gentle, naturally create Blending expertise to ulas. c and scientifi rmance form extracts al high-perfo botanical hair’s natur hed with bring out is enric and Biolage d to nourish of formulate ination e comb to target beauty. a uniqu s helps e offer cts and Each rangderived extra needs. e, naturally ific haircare by natur red . Inspi your spec innovation haircare Discover by science.

TION enhanced INFORMA MORE N! LIST FOR SULTATIO R STY AGE CON BIOL ASK YOU FREE AND A

TH BIO

core category

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TURE WI

ANC My hair is: d our URE, ENH to exten

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4X

2X

specialty category

4X

2X

† Brushing test. Fiberstrong shampoo, masque and intra- cylane leave- in cream vs classic shampoo on bleached hair. *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo **ALL PRODUCTSSUBJECTTO REGIONALAVAILABILITY

PROTECTIVE TREATMENT 92ML

STRENGTHENING TREATMENT 92ML

SOFTENING TREATMENT 92ML

Exquisite OIL Leaflet UK v8.indd 4-6

07/05/2013 15:18

013 10:43

ured manufact paper uncoatedconsumer waste. post

Biolage layer of Printed recycled to print. to print. waste. The middle from 100% of going r of going consume waste at time at time available sumer d and reused on products with recovere recycled post-con *Based 50% ing made tured from **Packag manufac †Posters on white

Equisite

OIL Leaflet

UK v8.indd

1-3

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16/04/2

packagin

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ST RE NG EN RIC HETH EN ING TR EATM D WI TH TA MA NU EN T: OI L

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*Brushing

test. Classic

shampoo

and Exquisite

Oil Strengthening

treatment

vs Classic

18/04/2013

shampoo

on bleached

16:54

hair

15/04/2013

EXQ

WORTH:

OIL A1

POSTER

UK hr2.indd

29.94

10:19

2

A1 WINDOW POSTER

*Subject to regional availability. Whilst stocks last. Based on £4.99 RRP for 30ml treatments.

June Presenter AW.indd 30

07/05/2013 15:31

The

VISUAL SALON PROMOTION BUY*

Of

RECEIVE FREE* 2X

2X

2X 2X

PROTECTIVE TREATMENT 92ML

STRENGTHENING TREATMENT 92ML

PROTECTIVE TREATMENT 30ML

SOFTENING TREATMENT 92ML

WORTH: *Subject to regional availability. Whilst stocks last.

June Presenter AW.indd 31

s

1X

STRENGTHENING TREATMENT 30ML

1X

SOFTENING TREATMENT 30ML

19.96

*Subject to regional availability. Whilst stocks last. Based on £4.99 RRP for 30ml treatments.

07/05/2013 15:01

The

TOP-UP SALON PROMOTION BUY*

s Of

RECEIVE FREE* 1X

6X

2X

MICRO-OIL SHAMPOO 250ML

OIL RITUAL MASQUE 150ML MICRO-OIL SHAMPOO 1L

*Subject to regional availability. Whilst stocks last.

June Presenter AW.indd 32

*Subject to regional availability. Whilst stocks last.

07/05/2013 15:01

T EA PR

IC

8 L .4ouch RESU £7Per p GREAT

GR

E!

NEW

TS

!

IMAGINE...OUR MOST POWERFUL HIGH SPEED LIGHTENER 500g Pouch

POWERFUL: Light boosting technology with up to 8 levels of lift.

STAR PRODUCT

FAST: New light boosting actives release oxygen faster to lighten at a quick, yet controlled pace.

CONDITIONING: Respects the hair fibre thanks to the conditioning Panthenol.

FREE LIGHT MASTER SCOOP* 15g Scoop for up to 33 applications per pouch**

“Light Master is Matrix’s next generation in hair lightening. This amazing bleach is ‘scalp-friendly’, fast and leaves the hair in great condition. The result is crystal clear, dazzling blondes.”

Terry Longden, Gayter Hairdresser, Manchester *When you purchase New Light Master bleach. Maximum 2 scoops per salon. **Based on one 15g scoop per average half head application of highlights.

June Presenter AW.indd 33

07/05/2013 15:01

*in comparison with V Light

Free measuring scoop!

Light Master Bleach

£7.48 per 500g pouch

SMALL

LARGE

£8.97 £9.97

Opti Curl Firm

per pack

each

£3.97

08/04/2013 13:11

each

All Vavoom products

£2.97

per pack

EverydayLow Prices...

TECHNOLOGY • NEW Light Boosting technology with up to 8 levels of lift. to lighten at a quick, yet controlled pace.

• The NEW Light Boosting actives release oxygen 20% faster*

250

SHEETS

*in comparison with V Light

• Dazzling, ultra light tones whilst avoiding warm yellow undertones.

Opti.curl (firm curls) 1 application Ester-free formula that adapts to differences in hair porosity.

Delivers springier, firmer curls for normal, resistant and colourtreated hair (up to 20 volume).

Vavoom Hairspray Amazing Value!

The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.

May Presenter V5.indd 30