Matrix Promotions October 13

MATRIX: EMPOWERING YOU TO IMAGINE SUCCESS.

SALES PRESENTER OCTOBER 2013

MATRIXHAIRCARE

October Presenter v6.indd 1

MATRIXHAIRCARE

MATRIXHAIRCAREUK

06/09/2013 14:31

1

2

3

4

5

TOTAL RESULTS OCTOBER 2013

6

October Presenter v6.indd 3

06/09/2013 14:31

HOW MANY OF YOUR CLIENTS USE HEAT TOOLS? HEAT STYLING TOOLS ARE ESSENTIAL TO OUR GROOMING ROUTINES.

YET 85% OF WOMEN DO NOT PROTECT THEIR HAIR DURING HEAT STYLING *

EDUCATE CLIENTS ON THE IMPORTANCE OF PROTECTING HAIR AGAINST HEAT DAMAGE

*Kantar World Panel Usage: 12m/e March 2012: Females GB – % usage occasions – styling products and tools used in the same EVENT

7

October Presenter v6.indd 4

06/09/2013 14:31

new

Heat Resist

TM

OFFER CLIENTS AFFORDABLE HEAT PROTECTION UP TO 450 F 0

*

Featuring HEAT SCREEN TECHNOLOGY

TM

Hydra-Sugars Complex

Xylose Sugar

Binds to hair ďŹ bre to trap moisture

Coats hair to create protective shield

+ *450 F/232 C. Instrumental test. Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo.

O

October Presenter v6.indd 5

O

TM

TM

8

06/09/2013 14:31

HEAT RESIST

SIGNS OF SALON PERFECT HAIR

TM

STAR PRODUCT

RESISTANT

HEAT SCREEN TECHNOLOGY XYLOSE AND HYDRA-SUGARS

TM

PROTECTED NOURISHED POLISHED

YOUR CLIENT SEES dull, brittle hair

YOU SEE

signs of heat damage

THEY GET

root to tip heat protection up to 450 F*

Shampoo 300ml, 1 litre

Conditioner 250ml, 1 litre

Cleanses as it helps protect hair from heat styling up to 450ºF*.

Conditions as it helps protect hair from heat styling up to 450ºF*.

Iron Tamer™ Smoothing Lotion 100ml

o

• Apply before use of heat tools for protection • Reduces friction during blow dry • Gives natural movement to hair with flexibility and manageability • Suited for all types of heat tools

HEAT RESIST

TM

ROOT TO TIP HEAT PROTECTION UP TO 450 F* O

*450 F/232 C. Instrumental test. Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo.

O

0

TM

9

October Presenter v6.indd 6

06/09/2013 14:31

BLOW-DRYING: A HOT TOPIC INTRODUCE A BLOW DRY BAR

INSPIRE CLIENTS

• Make more money during quieter periods by offering quick blow-dries for busy clients

• New step by step guide to in-salon style, featuring blow dry techniques + reasons to buy professional from your salon

EXPRESS BLOW-DRY BAR

Choose your favourite look and we will create it

SMOOTH & STRAIGHT

BOUNCY CURLS

GLAMOROUS WAVES

FOR £/€ ONLY* FULLBODIED

TOPKNOT

• Online “How To” videos featuring Jamie Stevens

*Price may vary if additional services are requested.

TR Heat A5 Mirror Stickers V6.indd 2

03/09/2013 11:49

Menu artwork free to download on www.clubmatrixonline.com www.youtube.com/matrixhaircareuk

10

October Presenter v6.indd 7

06/09/2013 14:31

new

Heat Resist

BUY

TM

RECEIVE FREE 6X

6X

1X

6X

1X

Shampoo 1L

Conditioner 1L

2X Shampoo 300ml

Conditioner 250ml

25 X

1X

Iron Tamer 100ml TM

1X

Iron Tamer 100ml TM

HEAT PROTECTION UP TO 450 F o

*

new

Heat Resist with HEAT SCREEN TECHNOLOGY TM

PRODUCTS FROM ONLY**

£/€

*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo.

O

**Different products in the range may vary in price. Please ask for more details.

HEAT PROTECTION UP TO 450 F o

*

Client Leaflets

Mirror Stickers new

Heat Resist

with HEAT SCREEN TECHNOLOGY

Shelf Talker

TM

(can be inserted onto Total Results stand or stuck onto any other shelf)

PRODUCTS FROM ONLY**

£/€

*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo.

O

**Different products in the range may vary in price. Please ask for more details.

TR Heat A5 Mirror Stickers V6.indd 1

TOTAL PRICE:

13/08/2013 09:51

MARKETING SUPPORT:

11

October Presenter v6.indd 8

06/09/2013 14:31

% DISCOUNT BUY

3X

3X

3X

new

Heat Resist

TM

RECEIVE FREE 1X

Shampoo 300ml

Conditioner 250ml

Iron Tamer 100ml TM

Iron Tamer 100ml TM

1X

1X 2X

25 X

1X

HEAT PROTECTION UP TO 450 F o

*

new

Heat Resist with HEAT SCREEN TECHNOLOGY TM

PRODUCTS FROM ONLY**

£/€

*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo.

O

**Different products in the range may vary in price. Please ask for more details.

HEAT PROTECTION UP TO 450 F o

Shampoo 1L

Conditioner 1L

*

Mirror Stickers

Client Leaflets

new

Heat Resist

with HEAT SCREEN TECHNOLOGY

Shelf Talker

TM

(can be inserted onto Total Results stand or stuck onto any other shelf)

PRODUCTS FROM ONLY**

£/€

*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo.

O

**Different products in the range may vary in price. Please ask for more details.

TR Heat A5 Mirror Stickers V6.indd 1

TOTAL PRICE:

13/08/2013 09:51

MARKETING SUPPORT: 12

October Presenter v6.indd 9

06/09/2013 14:31

CHRISTMAS GIFT SETS 2013

13

September Presenter DW v6.indd 17

06/08/2013 14:11

DISCOVER THE 2013 BIOLAGE GIFT SETS THE PERFECT GIFT FOR FRIENDS, FAMILY, COLLEAGUES OR SECRET SANTAS

EACH GIFT SET INCLUDES: Shampoo (250ml) Conditioner* (250ml)

PLUS 1 x 92ml FREE Exquisite Oil

*The Exquisite Oil Gift Set contains a mask (150ml)

14

September Presenter DW v6.indd 18

06/08/2013 14:11

5 BEAUTIFUL GIFT SETS

AVAILABLE IN OUR 5 BEST SELLING RANGES

RANGES AVAILABLE:

fiberstrong keratindose

15

September Presenter DW v6.indd 19

06/08/2013 14:11

RETAIL TOP TIPS

FOLLOW OUR TOP TIPS TO BOOST YOUR CHRISTMAS SALES:

1. Display our fantastic A5 flyers promoting the Christmas Gift Sets around your salon 2. Create a pyramid display in the window with the Christmas Gift Sets 3. Run a promotion with our Travel Size Gift Sets*. e.g. Buy one full-size Gift Set and get one Stocking Filler Gift Set free

*Deal subject to regional availability

16

September Presenter DW v6.indd 20

06/08/2013 14:11

INTRODUCING BIOLAGE STOCKING FILLERS INCLUDES: 1x 50ml Shampoo 1x 50ml Conditioner*

fiberstrong

WHY NOT: • Use as a promotional gift to boost retail?

• Incentivise new clients?

• Reward and motivate staff?

*Hydrathérapie conditioner is 30ml

September Presenter DW v6.indd 21

17

06/08/2013 14:11

BIOLAGE TREATMENTS - CLIENT OFFER “BUY A BIOLAGE GIFT SET AND RECEIVE A FREE TREATMENT*” • Matrix is funding a complimentary BioService treatment for every gift set bought • Promoted via: • Lid of gift set • In-salon flyer • Drives clients into the salon in the New Year • Allow clients to experience Biolage

FOR MORE INFORMATION ON HOW TO USE OUR TREATMENTS VISIT www.clubmatrixonline.com to view our BioService Menu

*To claim your free treatment, please present your empty Biolage Gift Set to your local Matrix salon! Biolage Free In-Salon Treatment is open to all UK & ROI residents aged 18 and over. This voucher is valid for a complimentary BioService treatment with the purchase of any Biolage Christmas Gift Set at all participating Matrix salons. This complimentary voucher is valid until 31st May 2014. For full terms and conditions visit www.matrixhaircare.co.uk/terms-and-conditions

18

September Presenter DW v6.indd 22

06/08/2013 14:11

PREMIER SALON PROMOTION BUY

6X

6X

Colorcarethérapie Gift Set

6X

6X

RECEIVE FREE 10 X

Biolage Colorcarethérapie Travel Set

Exquisite Oil Gift Set

Hydrathérapie Gift Set

6X

10 X

10 X

Biolage Hydrathérapie Travel Set

Biolage Fiberstrong Travel Set

2X

2X

CHRISTMAS GIFT SETS Available Now

Gift Set

TOTAL PRICE:

328.50

Keratindose Gift Set

Any Biolage Treatment (10x10ml)

JUST

PROFIT £270.00

VALUE UP TO £16.43

Biolage Stocking Fillers £10.95 each RRP £19.95

£19.95

EACH

A2 Window Poster

19

September Presenter DW v6.indd 23

06/08/2013 14:11

CONCEPT SALON PROMOTION BUY

3X

3X

3X

RECEIVE FREE 2X

1X

CHRISTMAS GIFT SETS Available Now

Colorcarethérapie Gift Set

3X

Exquisite Oil Gift Set

Hydrathérapie Gift Set

Any Biolage Treatment (10x10ml)

3X

JUST

£19.95

EACH

A2 Window Poster

Gift Set

TOTAL PRICE:

Keratindose Gift Set

164.25

VALUE UP TO £8.21

Biolage Stocking Fillers £10.95 each RRP £19.95

20

September Presenter DW v6.indd 23

06/08/2013 14:11

VISUAL SALON PROMOTION BUY

1X

1X

1X

RECEIVE FREE

1X

CHRISTMAS GIFT SETS Available Now

Colorcarethérapie Gift Set

1X

Exquisite Oil Gift Set

Hydrathérapie Gift Set

1X

JUST

£19.95

EACH

A2 Window Poster

Gift Set

TOTAL PRICE:

Keratindose Gift Set

54.75

VALUE UP TO £2.74

Biolage Stocking Fillers £10.95 each RRP £19.95

21

September Presenter DW v6.indd 23

06/08/2013 14:11

BIOLAGE SHAMPOO & CONDITIONER 1 LITRE VALUE DUO PACKS RANGES AVAILABLE:

fiberstrong keratindose

ONLY £14.97

RRP £24.95

22

September Presenter DW v6.indd 23

06/08/2013 14:11

ARE YOUR CLIENTS BUYING CHRISTMAS PRESENTS?

TOTAL RESULTS GIFT PACKS MAKE A PERFECT STOCKING FILLER!

ONLY £9.95 RRP**

as m t s i hr * C e et ag udg r 7 e b Av 4

£3

2 out of 4 want gifts to be beauty-related*

*JolieBox Holidays Survey 2012 **Recommended retail price. Salon remain of course free to set their own prices

23

October Presenter v6.indd 10

06/09/2013 14:31

% DISCOUNT BUY

8 x Color Care Gift Pack 8 x Sleek Gift Pack 4 x Repair Gift Pack 4 x Heat Resist Gift Pack 4 x Amplify Gift Pack TM

RECEIVE FREE 2X

1X

FEATURING NEW HEAT RESIST

AFFORDABLE CARE FOR SALON PERFECT HAIR

AFFORDABLE CARE FOR SALON PERFECT HAIR

TM

FROM ONLY*

£/€

FROM ONLY*

£/€

*Different products in the range will vary in price. Please see inside for more details.

Total Results Posters V3.indd 1

06/08/2013 16:27

*Different products in the range will vary in price. Please see inside for more details.

Total Results Posters V3.indd 2

Shampoo or Conditioner 1L (excluding So Silver)

06/08/2013 16:27

A1 Double-Sided Window Poster

1X

GIVE THE GIFT OF SALON PERFECT HAIR!

ONLY

.

Don’t shy away from tongs this party season!

NEW Heat Resist protects hair up to 450 F* o

*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo.

O

Total Results wobbler v4.indd 1

09/08/2013 15:05

Promotional Shelf Talker

TOTAL PRICE:

MARKETING SUPPORT:

NOTE: Discount based on free stock plus saving per pack versus individual cost of shampoo and conditioner

24

October Presenter v6.indd 11

06/09/2013 14:32

% DISCOUNT BUY

RECEIVE FREE

4 x Color Care Gift Pack 4 x Sleek Gift Pack 4 x Repair Gift Pack 4 x Heat Resist Gift Pack 2 x Amplify Gift Pack TM

1X

1X

FEATURING NEW HEAT RESIST

AFFORDABLE CARE FOR SALON PERFECT HAIR

AFFORDABLE CARE FOR SALON PERFECT HAIR

TM

FROM ONLY*

£/€

FROM ONLY*

£/€

*Different products in the range will vary in price. Please see inside for more details.

Total Results Posters V3.indd 1

06/08/2013 16:27

*Different products in the range will vary in price. Please see inside for more details.

Total Results Posters V3.indd 2

Shampoo or Conditioner 1L (excluding So Silver)

06/08/2013 16:27

A1 Double-Sided Window Poster

1X GIVE THE GIFT OF SALON PERFECT HAIR!

ONLY

.

Don’t shy away from tongs this party season!

NEW Heat Resist protects hair up to 450 F* o

*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo.

O

Total Results wobbler v4.indd 1

09/08/2013 15:05

Promotional Shelf Talker

TOTAL PRICE:

MARKETING SUPPORT:

NOTE: Discount based on free stock plus saving per pack versus individual cost of shampoo and conditioner

25

October Presenter v6.indd 12

06/09/2013 14:32

% DISCOUNT BUY

RECEIVE FREE

2 x Color Care Gift Pack 2 x Sleek Gift Pack 2 x Repair Gift Pack 2 x Heat Resist Gift Pack 2 x Amplify Gift Pack TM

1X FEATURING NEW HEAT RESIST TM

AFFORDABLE CARE FOR SALON PERFECT HAIR

AFFORDABLE CARE FOR SALON PERFECT HAIR

1X FROM ONLY*

GIVE THE GIFT OF SALON PERFECT HAIR!

£/€

ONLY

FROM ONLY*

£/€

*Different products in the range will vary in price. Please see inside for more details.

Total Results Posters V3.indd 1

*Different products in the range will vary in price. Please see inside for more details.

Total Results Posters V3.indd 2

06/08/2013 16:27

.

Don’t shy away from tongs this party season!

NEW Heat Resist protects hair up to 450 F* o

*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo.

O

06/08/2013 16:27

Total Results wobbler v4.indd 1

A1 Double-Sided Window Poster

TOTAL PRICE: NOTE: Discount based on free stock plus saving per pack versus individual cost of shampoo and conditioner

October Presenter v6.indd 13

09/08/2013 15:05

Promotional Shelf Talker

MARKETING SUPPORT: 26

06/09/2013 14:32

INSPIRED BY WOOD. ROOTED IN FASHION.

NEW COLOUR COLLECTION

27

September Presenter DW v6.indd 3

06/08/2013 14:08

WOODS. AN AMERICAN TREND GOES GLOBAL Frank Loyde Wright American Architect

RODARTE

By Kate & Laura Mulleavy

Inspires an architectural movement around the world.

Collection inspired by native Californian Redwoods.

Architecture

Fashion

Design

Color

EAMES Lounge Chair Charles & Ray Eames

Fall / Winter 2014 Catwalks

Completed in California, winner of the Museum of Modern Art’s Organic Furniture Competition.

Make-up artists weave natural tones into palette.

28

September Presenter DW v6.indd 4

06/08/2013 14:08

WOODS. AN AMERICAN TREND GOES GLOBAL

Olivia Palermo

Jessica Alba

Blake Lively

Christina Hendrick

THE LATEST TREND FOR AMERICAN CELEBRITIES AND DESIGNERS NEW YORK FASHION WEEK

EMBRACE THE BEAUTY OF WOOD SHADES AND EARTHY TONES TODAY! Image sources: http://www.vogue.co.uk/event/new-york-fashion-week, http://www.glamourmagazine.co.uk/beauty-and-hair

September Presenter DW v6.indd 5

29

06/08/2013 14:08

NEW COLOUR COLLECTION

INSPIRED BY WOOD. ROOTED IN FASHION. A curated colour collection and techniques, where cool meets warm and patterns emerge. Shades work undercover to mute and accentuate warmth.

Brilliant mimicry of the burls, swirls, and colours of nature.

30

September Presenter DW v6.indd 6

06/08/2013 14:08

FROM THE #1 AMERICAN SALON BRAND A PERFECT WOOD-INSPIRED SHADE FOR EVERY CLIENT 6MM

8MM

5CG

7CG

6RR

5RR+

3VR

5RV

5 GREAT NEW SHADES

CLEAR

SOCOLOR.beauty 5CG, 7CG: True-to-tone coppers rounded up with a slightly warm, golden reflect.

6GV

8GV

CLEAR

6RR+

5R

4RV

7C

9C

SOCOLOR.beauty CLEAR: Great for highlighting and formula customisation. When mixed with other SOCOLOR.beauty shades, it dilutes pigments for perfect pastel colours.

7GC

NEW SHADES

ASH GOLD September Presenter DW v6.indd 7

COLOR SYNC 7C, 9C: Pre-blended coppers that contribute additional vibrancy.

31

06/08/2013 14:08

INTRODUCING: 3 LOOKS & TECHNIQUES

WALNUT OMBRÉ

NEW COLOUR COLLECTION

SANDALWOOD SWIRL

CHERRYWOOD DIMENSION

32

September Presenter DW v6.indd 8

06/08/2013 14:08

ANIMATION SUPPORT MARKETING AND EDUCATION

NEW COLOUR COLLECTION

NEW

NEW

COLOUR COLLECTION

featuring

COLOUR COLLECTION

CHERRYWOOD DIMENSION

New

INSPIRED BY WOOD. ROOTED IN FASHION.

WALNUT OMBRÉ

COLOuR COLLeCTION

technical guide

ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY! maTRIxhaIRCaRe

ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!

WWW.MATRIXHAIRCARE.CO.UK

MATRIXHAIRCARE

Designer Woods Mirror stickers uk 210x99 V5.indd 1

SANDALWOOD SWIRL

maTRIxhaIRCaReuk

maTRIxhaIRCaRe

10/07/2013 09:58

NEW featuring

COLOUR COLLECTION

SANDALWOOD SWIRL INSPIRED BY WOOD. ROOTED IN FASHION.

INSPIRED BY WOOD. ROOTED IN FASHION. ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY! CHERRYWOOD DIMESION

WWW.MATRIXHAIRCARE.CO.UK

WINDOW POSTERS ATTRACT new clients into your salon.

WWW.MATRIXHAIRCARE.CO.UK

MATRIXHAIRCARE

Designer Woods UK Counter Card v4.indd 1

COUNTER CARD

MATRIXHAIRCARE

Designer Woods Mirror stickers uk 210x99 V5.indd 2

10/07/2013 09:37

INSPIRE your clients with impactful visuals

10/07/2013 09:58

MIRROR STICKERS

STEP-BY-STEP TECHNICAL GUIDE PROMOTE the NEW shades & techniques

ATTRACT new clients. RETAIN existing.

33

September Presenter DW v6.indd 9

06/08/2013 14:08

PLATINUM SALON PROMOTION

NEW COLOUR COLLECTION

BUY

RECEIVE FREE 144 X

1X 7CG

5CG

CLEAR

1X 7C COLORINSIDER, SOCOLOR.BEAUTY AND/OR COLOR SYNC SHADES (ANY MIX)

9C

NEW COLLECTION SHADE CHART INSERTS NEW C O L O U R C OELCLTION

TECHNICAL GUIDE

RECEIVE FREE 2X

4X

MATRIXHAIRCARE

6X

6X

1X

MATRIXHAIRCARE

MATRIXHAIRCAREUK

DESIGNER WOODS TECHNICAL GUIDE

MARKETING MATERIALS

1X

1X NEW

NEW

featuring

LIGHT MASTER SCOOP

MATRIX CREAM DEVELOPERS

ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!

VisiColor Pack (Small)

1X

INSPIRED BY WOOD. ROOTED IN FASHION.

WALNUT OMBRÉ

LIGHT MASTER

COLOUR COLLECTION

SANDALWOOD SWIRL

COLOUR COLLECTION

EXPERIENCE THE PROFESSIONAL DIFFERENCE IN SALON TODAY! NEW

SANDALWOOD SWIRL

featuring

COLOUR COLLECTION

WALNUT OMBRÉ INSPIRED BY WOOD. ROOTED IN FASHION.

INSPIRED BY WOOD. ROOTED IN FASHION.

ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!

CHERRYWOOD DIMESION

WWW.MATRIXHAIRCARE.CO.UK Designer Woods UK Counter Card v4.indd 1

MATRIXHAIRCARE

WWW.MATRIXHAIRCARE.CO.UK

WWW.MATRIXHAIRCARE.CO.UK

10/07/2013 09:37 Designer woods uk poster A2 DS v8.indd 2

CLIENT FACING COUNTER CARD

MATRIX BRANDED TINT STAND

MATRIXHAIRCARE 09/07/2013 17:00

A2 POSTER (SET OF 3 POSTERS)

Designer Woods Mirror stickers uk 210x99 V5.indd 3

MATRIXHAIRCARE 10/07/2013 09:58

MIRROR STICKERS (SET OF 3 STICKERS)

VALUE UP TO £43

BUY TODAY, PAY TODAY... GET IT VAT FREE! 34

August Presenter v5.indd 11

05/07/2013 12:14

PREMIER SALON PROMOTION

NEW COLOUR COLLECTION

BUY

RECEIVE FREE 60X

1X

4X 7CG

5CG

CLEAR

1X 7C COLORINSIDER, SOCOLOR.BEAUTY AND/OR COLOR SYNC SHADES (ANY MIX)

SOCOLOR.beauty CREAM DEVELOPER OR COLOR SYNC ACTIVATOR (ANY)

9C

NEW COLLECTION SHADE CHART INSERTS NEW COLOUR COLL ECTION

TECHNICAL GUIDE

MATRIXHAIRCARE

MATRIXHAIRCAREUK

DESIGNER WOODS TECHNICAL GUIDE

MARKETING MATERIALS

RECEIVE FREE 1X

MATRIXHAIRCARE

1X

1X

3X

NEW NEW

featuring

COLOUR COLLECTION

SANDALWOOD SWIRL

COLOUR COLLECTION

1X

INSPIRED BY WOOD. ROOTED IN FASHION.

WALNUT OMBRÉ

ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!

EXPERIENCE THE PROFESSIONAL DIFFERENCE IN SALON TODAY! NEW

SANDALWOOD SWIRL

featuring

COLOUR COLLECTION

WALNUT OMBRÉ INSPIRED BY WOOD. ROOTED IN FASHION.

INSPIRED BY WOOD. ROOTED IN FASHION.

VisiColor Pack (Small/Large)

ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!

CHERRYWOOD DIMESION

WWW.MATRIXHAIRCARE.CO.UK Designer Woods UK Counter Card v4.indd 1

MATRIXHAIRCARE

WWW.MATRIXHAIRCARE.CO.UK

WWW.MATRIXHAIRCARE.CO.UK

Designer woods uk poster A2 DS v8.indd 2

CLIENT FACING COUNTER CARD MATRIX BRANDED TINT STAND

MATRIXHAIRCARE

10/07/2013 09:37 09/07/2013 17:00

A2 POSTER (SET OF 3 POSTERS)

Designer Woods Mirror stickers uk 210x99 V5.indd 3

MATRIXHAIRCARE 10/07/2013 09:58

MIRROR STICKERS (SET OF 3 STICKERS)

VALUE UP TO £18 35

August Presenter v5.indd 11

05/07/2013 12:14

VISUAL SALON PROMOTION

NEW COLOUR COLLECTION

BUY

RECEIVE FREE 36X

1X

2X 7CG

5CG

CLEAR

1X 7C COLORINSIDER, SOCOLOR.BEAUTY AND/OR COLOR SYNC SHADES (ANY MIX)

SOCOLOR.beauty CREAM DEVELOPER OR COLOR SYNC ACTIVATOR (ANY)

9C

NEW COLLECTION SHADE CHART INSERTS NEW COLOUR COLL ECTION

TECHNICAL GUIDE

MATRIXHAIRCARE

TRADE UP...

BUY JUST 12 MORE TUBES AND RECEIVE A FREE MATRIX TINT STAND

MATRIXHAIRCARE

MATRIXHAIRCAREUK

DESIGNER WOODS TECHNICAL GUIDE

MARKETING MATERIALS

1X

1X NEW

NEW

featuring

COLOUR COLLECTION

SANDALWOOD SWIRL

COLOUR COLLECTION

1X

INSPIRED BY WOOD. ROOTED IN FASHION.

WALNUT OMBRÉ

ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!

EXPERIENCE THE PROFESSIONAL DIFFERENCE IN SALON TODAY! NEW

SANDALWOOD SWIRL

featuring

COLOUR COLLECTION

WALNUT OMBRÉ INSPIRED BY WOOD. ROOTED IN FASHION.

INSPIRED BY WOOD. ROOTED IN FASHION.

ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!

CHERRYWOOD DIMESION

WWW.MATRIXHAIRCARE.CO.UK Designer Woods UK Counter Card v4.indd 1

MATRIXHAIRCARE

WWW.MATRIXHAIRCARE.CO.UK

WWW.MATRIXHAIRCARE.CO.UK

Designer woods uk poster A2 DS v8.indd 2

CLIENT FACING COUNTER CARD

MATRIX BRANDED TINT STAND

August Presenter v5.indd 11

MATRIXHAIRCARE

10/07/2013 09:37 09/07/2013 17:00

A2 POSTER (SET OF 3 POSTERS)

Designer Woods Mirror stickers uk 210x99 V5.indd 3

MATRIXHAIRCARE 10/07/2013 09:58

MIRROR STICKERS (SET OF 3 STICKERS)

VALUE UP TO £10.78 36

05/07/2013 12:14

NEW

SALON PROMOTION

COLOUR COLLECTION

BUY

RECEIVE FREE 18X

1X

1X

1X 7CG

5CG

CLEAR

1X VisiColor Pack (Small/Large)

COLORINSIDER, SOCOLOR.BEAUTY AND/OR COLOR SYNC SHADES (ANY MIX)

7C

9C

NEW COLLECTION SHADE CHART INSERTS

SOCOLOR.beauty CREAM DEVELOPER OR COLOR SYNC ACTIVATOR (ANY)

NEW COLOUR COLL ECTION

TECHNICAL GUIDE

MATRIXHAIRCARE

MATRIXHAIRCARE

MATRIXHAIRCAREUK

DESIGNER WOODS TECHNICAL GUIDE

MARKETING MATERIALS

1X

1X NEW

NEW

featuring

COLOUR COLLECTION

SANDALWOOD SWIRL

COLOUR COLLECTION

1X

INSPIRED BY WOOD. ROOTED IN FASHION.

WALNUT OMBRÉ

ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!

EXPERIENCE THE PROFESSIONAL DIFFERENCE IN SALON TODAY! NEW

SANDALWOOD SWIRL

featuring

COLOUR COLLECTION

WALNUT OMBRÉ INSPIRED BY WOOD. ROOTED IN FASHION.

INSPIRED BY WOOD. ROOTED IN FASHION.

ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!

CHERRYWOOD DIMESION

WWW.MATRIXHAIRCARE.CO.UK Designer Woods UK Counter Card v4.indd 1

MATRIXHAIRCARE

WWW.MATRIXHAIRCARE.CO.UK

MATRIXHAIRCARE WWW.MATRIXHAIRCARE.CO.UK

10/07/2013 09:37 Designer woods uk poster A2 DS v8.indd 2

CLIENT FACING COUNTER CARD

09/07/2013 17:00

A2 POSTER (SET OF 3 POSTERS)

Designer Woods Mirror stickers uk 210x99 V5.indd 3

MATRIXHAIRCARE 10/07/2013 09:58

MIRROR STICKERS (SET OF 3 STICKERS)

VALUE UP TO £5.40 37

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STAGE 2 EXPERIENCED

TOTAL LOOK COLOUR

STAGE 0 PRODUCT KNOWLEDGE & EXPLORATION

WITH TERRY LONGDEN

INTRODUCTION TO MATRIX HAIR COLOUR

Learn how to be a creative colourist with Terry Longden and how to create an even bigger, even more exciting colour palette by formulating with Color Sync, SOCOLOR.beauty and Colorgraphics2.

• Suitable for NEW users of Matrix Colour SOCOLOR.beauty, Color Sync, Colorgraphics2, COLORINSIDER and Light Master.

• Leave with confidence by learning how to use the Matrix 4 basic rules, it’s an easy way to choose the correct shade or formula, mix, process, remove and maintain to get the best results from Matrix Colour.

• Matrix take consultation seriously you will learn how to assess eye colour and skin tone to help you achieve the best results.

• No equipment is needed.

Use this new knowledge to inspire your clients and encourage them to have a unique Total Look Colour service. You will see colour in a new way after learning about the technology and tones and the way they interact with hair and affect your final colour result.

Course Timings: Register 09:45am – Finish 4:00pm approx Day Overview: A.M. - Theory morning workshop P.M. - Practical afternoon workshop creating your own unique TLC swatch book What to Bring: Cutting comb, hairdryer Educated By: Terry Longden Take away: TLC Swatch book, Matrix Handbook with your course notes, Diploma.

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BEST AFFORDABLE COLOUR DEALS

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09/09/2013 12:25

AUTUMN REFRESH WITH HIGHLIGHTS ARE MOST IMPORTANT FOR BLONDES* GETTING THE RIGHT SHADE OF BLONDE IS THE MOST IMPORTANT FACTOR AND KEY FOR CUSTOMERS CONFIDENCE* 4 IN 10 WOMEN CHOOSE TO HAVE THEIR HAIR COLOURED BLONDE* THE NEW SEASON IS THE PERFECT TIME FOR CHANGE GET CREATIVE WITH TONES TO MATCH THE NEW SEASON COLOUR TRENDS IN FASHION Image sources: http://hairphasessalon.com http://www.deviantart.com bluevisible.wix.com http://followpics.net *Kantar Worldpanel Usage – 12 m/e December 2012 – GB Females

October Presenter v6.indd 15

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06/09/2013 14:32

AUTUMN REFRESH WITH WHAT CLIENTS WANT*:

A NATURAL LOOKING COLOUR (EVEN MORE IMPORTANT THAN FOR BRUNETTES)

A SHADE THAT WORKS WITH THEIR SKIN TONE

A SHADE THAT BRIGHTENS UP THEIR COMPLEXION

WHAT CLIENTS NEED: • A tailor-made bespoke service to suit them perfectly.

• A service from a professional with technical expertise.

• A service that differs every time. *Kantar Worldpanel Usage – 12 m/e December 2012 – GB Females

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BOOST YOUR HIGHLIGHTING SERVICES

THIS AUTUMN WITH

TECHNOLOGY: • HIGH SPEED LIGHTENING: Lifts and tones in one simple step.

• DUAL-CONDITIONING: Omega B5 dual conditioning system combines toning formulas containing Omega 3 & 6 and Lightening Powder enriched with Pro-Vitamin B5, to help smooth and protect hair during the lightening process.

• VERSATILITY: Cool or warm precision for personalised results.

PIGMENTS CAN BE INTERMIXED FOR ADDED CONTROL OR CREATIVITY

MIXING RATIO: 2 SCOOPS POWDER, 2 SCOOPS PROMOTER, 1 SCOOP PIGMENT

TAKES ‘THE FEAR’ OUT OF AN UNPREDICTABLE, PRE-LIGHTENED RESULT

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% DISCOUNT BUY

AUTUMN REFRESH

RECEIVE FREE

1X

2X Colorgraphics2 Powder 454g

4 X

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

TOTAL PRICE:

WORTH:

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% DISCOUNT

AUTUMN REFRESH

BUY

3X

Colorgraphics2 Powders 454g

TOTAL PRICE: RECEIVE FREE 1X

Colorgraphics2 Powder 454g De-dusted formula ensures easy application and mixes into a perfect creamy consistency that stays moist on the hair.

Colorgraphics2 Powder 454g

WORTH: 44

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% DISCOUNT

AUTUMN REFRESH

BUY

Promoter 8 946ml

Promoter 22 946ml

Provides 1-4 levels of lift

Provides 3-6 levels of lift

4X

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

TOTAL PRICE: RECEIVE FREE

Grape Pigment 118ml To control gold or yellow undertones

Spearmint Pigment 118ml

Blueberry Pigment 118ml

To subdue red undertones

To subdue orange undertones

1X

Mocha Pigment 118ml Enhances hair’s natural tones

Colorgraphics2 Pigment 118ml or Promoter 946ml (any mix)

WORTH: 45

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06/09/2013 14:33

46

BEST AFFORDABLE TEXTURE DEALS

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06/09/2013 14:33

SMOOTH THE WAY…

DO YOU MAKE THE MOST OUT OF SERVICES IN SALON? imagine... a full spectrum of straightening services in one product!

More women and men are choosing to embrace their natural, curly texture and are looking for ways to control frizzy/unmanageable hair!

Opti.smooth could be the product for them with services that will really show your professional expertise and ensure they return to salon!

PRODUCT

STAR PRODUCT

• Advanced Technology Reinforces, protects and conditions the hair • Highly Versatile COLD smoothing or HEAT straightening

TECHNOLOGY

PRE-TREAT Patented ceramide technology reinforces and helps to protect hair throughout the Opti. smooth process.

Cationic conditioners fortify damaged sites.

• Quick and easy use Fewer steps and predictable results

CONDITIONING NEUTRALIZER Formulated with a unique, patented complex that provides high conditioning as it neutralizes for immediate and long-lasting shiny and soft hair.

SMOOTHING CRÈME Thio technology with auto-stop action helps prevent overprocessing. Three custom strengths: Normal, Resistant, and ammonia-free Sensitized for color-treated hair

POST-TREAT CRÈME Cationic conditioners and silicone add a final boost of protection and a sleek, shiny finish.

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Natural Smooth Service

Sleek Straight Service

Cold Smoothing Process

Heat Straightening Process

1. PREPARE THE HAIR

1. PREPARE THE HAIR

2. APPLY SMOOTHING CRÈME

2. APPLY SMOOTHING CRÈME

COLD SMOOTHING TIMING

HEAT STRAIGHTENING TIMING

Total Maximum Time

Formula Strength

including application and smoothing

10-40 minutes*

Sensitized / Color-Treated

10 minutes*

15 minutes*

Sensitized / Color-Treated

Normal

15 minutes*

20 minutes*

Normal

20-50 minutes*

20 minutes*

Resistant

20-50 minutes*

15 minutes*

Resistant

*Time according to strand test

*Time according to strand test • After processing is complete, rinse thoroughly with warm water for at least 7-10 minutes. Towel blot carefully and remove tangles gently with a wide-tooth comb.

* knot opens easily

UNPROCESSED

3. APPLY CONDITIONING NEUTRALIZER

* knot does not loosen

3. STRAND TEST: KNOT METHOD

4. PRE-TREAT THE HAIR

Strand test using knot method after 10 minutes and continue every 5 minutes after.

PROCESSED

4. APPLY POST-TREAT CRÈME

!

!

What To Tell Your Clients: • Do not shampoo or get hair wet for at least 48 hours.

• Wait 14 days before applying permanent color.

IMPORTANT: Please read product insert containing important safety information prior to use.

5. BLOW-DRY 80%

6. FLAT IRON

7. APPLY CONDITIONING NEUTRALIZER

8. APPLY POST-TREAT CRÈME

What To Tell Your Clients: • Do not shampoo or get hair wet, pin, band, braid or clip hair for at least 48 hours.

• Wait 14 days before applying temporary, semi-permanent, demi-permanent or permanent color.

MORE DETAILS IN THE PULL OUT OF THE OCTOBER MATRIX MAGAZINE! 49

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IMAGINE...

A SOLUTION TO HELP OVERCOME BAD HAIR DAYS THIS AUTUMN • Advanced Technology

BUY

• Highly Versatile

Normal, Resistant or Sensitized

• Quick and easy use

3 X OPTI.SMOOTH KITS

*

TOTAL PRICE:

RECEIVE

FREE

1 X OPTI.SMOOTH KIT

WORTH: *Opti.smooth includes (L-R) Smoothing Crème, Post Treatment Crème, Conditioning Neutralizer and Pre-treat all packaged in a single box. Any Combination.

50

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06/09/2013 14:34

BUY

Long-Lasting Wave for All Hair Types.

3 X OPTI.WAVE

• Delivers long-lasting waves, with optimal condition and shine.

(Coloured Hair, Natural Hair, Resistant Hair)

• Auto detects and bonds to damaged areas to restore fibre strength.

TOTAL PRICE:

Customized formulation 3 strengths designed for different hair needs:

RECEIVE FREE

2 X OPTI.WAVE FIXATEUR (1L) Opti.wave Coloured Hair

Opti.wave Natural Hair

Opti.wave Resistant Hair

• Waving lotion for coloured or sensitised hair

• Waving lotion for natural hair

• Waving lotion for natural to • To be used with Opti.wave Coloured, Natural & Resistant resistant hair.

Hair (1L)

Opti.wave Neutralizer

WORTH:

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06/09/2013 14:34

Why not try offering your clients a gorgeous gloss finish service?

• Beautiful, reflective shine and condition.

• Lasts for up to 12 shampoos.

R HE SH OT A E! AN CKW URIT BA VO FA

EXPERIENCE INTENSE SHINE AND COLOUR BRILLIANCE WITH PRIZMS.PLUS HYPERSHINE CONDITIONING COLOUR GLOSS

BUY

2 X PRIZMS.PLUS CLEAR BACKBAR (946ML)

TOTAL PRICE:

RECEIVE FREE

1 X PRIZMS.PLUS CLEAR BACKBAR (946ML) + 1 X PRIZMS.PLUS (1L) PUMP

SALON

MUST HAVE!

WORTH:

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54

55

*in comparison with V Light

Free measuring scoop!

Light Master Bleach

£7.48 per 500g pouch

SMALL

LARGE

£8.97 £9.97

Opti Curl Firm

per pack

each

£3.97

08/04/2013 13:11

each

All Vavoom products

£2.97

per pack

EverydayLow Prices...

TECHNOLOGY • NEW Light Boosting technology with up to 8 levels of lift. to lighten at a quick, yet controlled pace.

• The NEW Light Boosting actives release oxygen 20% faster*

250

SHEETS

*in comparison with V Light

• Dazzling, ultra light tones whilst avoiding warm yellow undertones.

Opti.curl (firm curls) 1 application Ester-free formula that adapts to differences in hair porosity.

Delivers springier, firmer curls for normal, resistant and colourtreated hair (up to 20 volume).

Vavoom Hairspray Amazing Value!

The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.

May Presenter V5.indd 30

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