Matrix Promotions November 2012

Promotions August ‘10 Christmas Promotions 2012

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Matrix in the Media

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FANTASTIC COVERAGE GUARANTEED WITH MATRIX! We have reached over 9.6 million consumers!*

rix t a t M e in h g i hl you se es g i H tl s i t t c e n du pro agazi e your m v top elp dri les to h tail sa re

*Based on average circulation of each publication (outside of trade press) that Matrix products have appeared in from January - October 2012

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MAKE THIS CHRISTMAS SPARKLE WITH COLOUR! This year, Matrix has teamed up with top designer fragrance brands, to bring you our best ever Christmas colour incentive!

THIS CHRISTMAS COLOUR INCENTIVE WILL:

REWARD YOUR COLOURISTS INCREASE YOUR COLOUR SALES

MOTIVATE YOUR TEAM

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Exclusive to Matrix, receive Top Designer Fragrance Brands...

Yves Saint Laurent Opium Vapeurs 50ml £46.00 / €57.00* Diesel Fuel for Life 30ml £34.00 / €41.68*

Yves Saint Laurent La Nuit De L’Homme 40ml £35.00 / €45.00*

Giorgio Armani Acqua Di Gioia 30ml £39.00 / €38.63*

…When you top up your colour stock this busy Christmas Season!

FRAGRANCES ARE NOT FOR RESALE *Brand RRPs only. Retailers are free to set their own prices.

Prices shown are to illustrate value only. NOT FOR RESALE. 6 November Presenter 2012 v7.indd 5

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3 Easy steps to a great Christmas: 1. EXCITE YOUR TEAM • Choose the prize draw start and finish dates.

• Write the dates on the Christmas Colour Incentive A3 Buzz Poster and Christmas Colour Incentive A3 Special Envelope (see below).

• Nominate an incentive manager.

Christmas Colour Incentive A3 Buzz Poster

7 November Presenter 2012 v7.indd 6

Christmas Colour Incentive A3 Special Envelope

22/10/2012 10:37

Front

2. RUNNING THE COMPETITION • When a colourist has completed an application, he or she should tear off one end of a Matrix colour tube box* and write their name on the back.

HD RV

Back

Your colourists name

• The colourist should then hand it to the incentive manager to drop into the Christmas Colour Incentive A3 Special Envelope.

3. REWARDING YOUR TEAM • On your nominated finish date (e.g 22.12.2012) Thank your team for their efforts and achievements and start the prize draw.

• Depending on the number of prizes you have available, pick the appropriate number of box ends out of the envelope to select winners.

• Each name that is drawn out will receive a prize.

FRAGRANCES ARE NOT FOR RESALE *Including SOCOLOR.beauty, Color Sync and Colorinsider.

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t

on

s

Bi

GRE VALUAET

be

Up

o

e r 9 0 ml tu

GOLD DEAL BUY:

gg

ti 2a pplica

92 x (any mix)

Color Sync shades of choice (any)

SOCOLOR.beauty shades of choice (any)

Total cost from: ÂŁ477.48 Based on 92 tubes Color Sync

9

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GOLD DEAL RECEIVE FREE: 4x

Yves Saint Laurent La Nuit De L’Homme 40ml

2x

2x

Yves Saint Laurent Opium Vapeurs 50ml

2x

Diesel Fuel for Life 30ml

Giorgio Armani Acqua Di Gioia 30ml

Total Market Value*: £374.00

FREE MARKETING SUPPORT:

1 x Christmas Colour Incentive A3 Buzz Poster

1 x Christmas Colour Incentive A3 Special Envelope

1 x Christmas Colour Incentive A5 Promotion Guide

Deal subject to availability. While stocks last. *Brand RRPs only. Retailers are free to set their own prices.

Prices shown are to illustrate value only. NOT FOR RESALE 10 November Presenter 2012 v7.indd 9

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on

t

o

GRE VALUAET

be

Up

60 x (any mix)

e r 9 0 ml

s

Bi

gg

tu

SILVER DEAL BUY:

ti 2a pplica

Color Sync shades of choice (any)

SOCOLOR.beauty shades of choice (any)

Total cost from: ÂŁ311.40 Based on 60 x tubes Color Sync.

11

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SILVER DEAL RECEIVE FREE: 2x

1x

Yves Saint Laurent La Nuit De L’Homme 40ml

Yves Saint Laurent Opium Vapeurs 50ml

1x

1x

Diesel Fuel for Life 30ml

Giorgio Armani Acqua Di Gioia 30ml

Total Market Value*: £187.00

FREE MARKETING SUPPORT:

1 x Christmas Colour Incentive A3 Buzz Poster

1 x Christmas Colour Incentive A3 Special Envelope

1 x Christmas Colour Incentive A5 Promotion Guide

Deal subject to availability. While stocks last. *Brand RRPs only. Retailers are free to set their own prices.

Prices shown are to illustrate value only. NOT FOR RESALE.12 November Presenter 2012 v7.indd 11

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BRONZE DEAL BUY: on

s

Bi t

o

GRE VALUAET

be

Up

36 x (any mix)

e r 9 0 ml tu

gg

ti 2a pplica

Color Sync shades of choice (any)

SOCOLOR.beauty shades of choice (any)

Total cost from: ÂŁ186.84 Based on 36 x tubes Color Sync.

13

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BRONZE DEAL RECEIVE FREE: 1x

1x

Yves Saint Laurent La Nuit De L’Homme 40ml

Diesel Fuel for Life 30ml

Total Market Value*: £71.50

FREE MARKETING SUPPORT:

1 x Christmas Colour Incentive A3 Buzz Poster

1 x Christmas Colour Incentive A3 Special Envelope

1 x Christmas Colour Incentive A5 Promotion Guide

Deal subject to availability. While stocks last. *Brand RRPs only. Retailers are free to set their own prices.

Prices shown are to illustrate value only. NOT FOR RESALE. 14 November Presenter 2012 v7.indd 13

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NEW Design Pulse Launches

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• Adds shape with flexibility • Versatile, unisex cream • For all hair types, lengths and textures • No mess, airless pump RRP £10.95/12.75€*

• Apply to damp or dry hair • Layer for increased texture

• Work through curls to create definition • Use to prepare hair for an up do for added grip *Recommended Retail Price, salons remain of course free to set their 17 own prices.

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AS SEEN IN

• Adds instant, long-lasting shine for up to 24 hours

magazine

• Lightweight, without build up • Aerosol format • Accentuate any style

RRP £10.95/12.75€*

• Shake well • Spray onto dry hair or hands and work through

• Spray onto hairbrush and brush through hair for a delicate shine throughout *Recommended Retail Price, salons remain of course free to set their 18 own prices.

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FOR SALES PRESENTER USE ONLY Sources: trivialpursuits.org, lustyfashion.com, 99hairstylesandhaircuts.blogspot.co.uk, bellamumma.com 19

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Jamie Stevens Matrix Global Artistic Director and X Factor Hairdresser

*Issue 698, 22-28th September 2012

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LOOK OUT FOR MORE DESIGN PULSE & MATRIX PRODUCTS ON THE X FACTOR!

20 22/10/2012 10:40

Play Back 100ml

Surround Shine 150ml

Design Pulse Products

Please note pack shots are not to scale 21 November Presenter 2012 v7.indd 20

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Design Pulse Product

Surround Shine 150ml

Play Back 100ml

Get on the pulse of style

AS SEEN IN

magazine

Design Pulse Mirror Sticker V8.indd 1

A2 Double-sided Window Poster

18/09/2012 12:51

Mirror Sticker

ÂŁ35.70 *Subject to availability. Whilst stocks last.

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Play Back 100ml

Surround Shine 150ml

ÂŁ47.60 Please note pack shots are not to scale 23 November Presenter 2012 v7.indd 22

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Surround Shine 150ml

Play Back 100ml

Get on the pulse of style

AS SEEN IN

magazine

Design Pulse Mirror Sticker V8.indd 1

A2 Double-sided Window Poster

18/09/2012 12:51

Mirror Sticker

ÂŁ11.90 *Subject to availability. Whilst stocks last.

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BUY *:

Experience intense shine and colour brilliance with Prizms.PLUS hypershine conditioning gloss

2X

GLASS FINISH SERVICE Beautiful, reflective shine and condition for up to 12 shampoos Featuring Prizms.PLUS Clear.

Prizms.PLUS Clear Backbar Size**

Total Cost:

£45.72

RECEIVE FREE:

1 x Prizms.PLUS Clear Backbar Size**

1 x Pump

Total Worth: £22.86 *Subject to availability. Whilst stocks last. **actual size 946ml

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NEW Light Master

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Great Business Opportunity •B leaching is one of the most popular and profitable in salon services.* • Bleach is always on trend and ever popular amongst celebrities…

Sarah Harding

Kate Bosworth

Christina Aguileria

• Clients want high levels of lift whilst keeping their hair in good condition.

• Stylists are looking for powerful lightening while keeping hair well conditioned.**

Combining our new breakthrough technology with your technical expertise these results are achievable! *FLAMINGO Research thinking strategy, March 2011 ** February 2012 Focus Group UK

FOR SALES PRESENTER USE ONLY

Sources: //www.laurenlindner.com/ http://www.celbrityhairstyle.com/ http://www.beautyriot.com/

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INTRODUCING

TECHNOLOGY • NEW Light Boosting technology with up to 8 levels of lift.

• The NEW Light Boosting actives release oxygen 20% faster* to lighten at a quick, yet controlled pace.

• Dazzling, ultra light tones whilst avoiding warm yellow undertones.

BREAKTHROUGH The NEW Light Master advanced bleach delivers lighter results, earlier for endless creative potential.

Light Master is Matrix’s next generation in hair lightening. This amazing bleach is ‘scalp-friendly’, fast and leaves the hair in great condition. The result is crystal clear, dazzling blondes.

Terry Longden, Gayter Hairdresser, Manchester

*in comparison with V Light

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CREATE PERFECT PLATINUM BLONDES AT LIGHTENING SPEED! • Powerful!

Light Boosting technology with up to 8 levels of lift.

• Fast!

NEW Light Boosting actives release oxygen faster to lighten at a quick, yet controlled pace and 20% faster.

OTHER BLEACHES*

• Precision!

Reveal clear, dazzling, ultra light tones with amazing precision.

• Conditioning!

The conditioning formula is enriched with panthenol and helps to respect the hair fibre.

*Results shown are based on the best performing competitor bleach

30

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SPECIAL INTRODUCTORY OFFER

Only £7.48 per pouch when you purchase 3 pouches...

500g pouch

List price £9.97

Buy 3 Get 1 FREE!

Nett. price per pouch £7.48... FREE Light Master Scoop*

15g Scoop for up to 33 applications per pouch**. *When you purchase New Light Master bleach. Maximum 2 scoops per salon. **Based on one 15g scoop per average half head application of highlights.

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NEW! ™

CHRISTMAS GIFT SETS 32 Matrix October Presenter AW.indd 8

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NEW! ™

The retail opportunity of the year…

£16.7 bn pounds are spent in the UK & ROI on Christmas Gifts *

How is your salon going to make the most of this key retail period?

Matrix can boost your business with our ‘greenest’ & best value packs yet… * www.which.com 2010 figures.

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The perfect Christmas gift

Inspired by Biolage botanicals, each Gift Set includes: • 250ml Shampoo • 250ml Conditioner • FREE Biolage Wooden Hairbrush

Features & benefits: • Hand finished wooden brush • FSC certified wood • Laser etched Biolage logo • Medium size • Suitable for all hair types 34 September Presenter V6.indd 23

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Biolage’s greenest Gift Sets ever!

Biolage believes in environmental sustainability.

Our Christmas Gift Sets are no exception, in 2012 Biolage has helped the World Land Trust to: • Preserve 150 sq metres of endangered rainforest • Reduce atmospheric CO2 by 1787kg

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Offer your clients a special gift this Christmas!

Offer the answer to their hair care needs with our Core 5 thĂŠrapies.

In association with

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DEAL 1: BUY ANY 24 Hydrathérapie Gift Sets Colorcarethérapie Gift Sets Volumathérapie Gift Sets Fortethérapie Gift Sets Smooththérapie Gift Sets

Total Price: £256.32 Products subject to availability. Whilst stocks last.

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DEAL 1: RECEIVE FREE 24 x Biolage Wooden Hairbrushes

(Included in Gift Sets)

6 x Fragrances Suggested Client Offer: Buy any 3 gift sets receive a free fragrance worth ÂŁ40

Worth up to: ÂŁ360 Products subject to availability. Whilst stocks last.

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DEAL 2: BUY ANY 12 Hydrathérapie Gift Sets Colorcarethérapie Gift Sets Volumathérapie Gift Sets Fortethérapie Gift Sets Smooththérapie Gift Sets

Total Price: £128.16 Products subject to availability. Whilst stocks last.

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DEAL 2: RECEIVE FREE 12 x Biolage Wooden Hairbrushes

(Included in Gift Sets)

2 x Any Biolage Back Wash 1L

Worth: ÂŁ80.58 Products subject to availability. Whilst stocks last.

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Total Results Christmas Gift Sets

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NEW! ™

The retail opportunity of the year…

£16.7 bn pounds are spent in the UK & ROI on Christmas Gifts *

How is your salon going to make the most of this key retail period?

Matrix can boost your business with our ‘greenest’ & best value packs yet… * www.which.com 2010 figures.

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™

As a Hairdresser...you create small miracles everyday Create Christmas miracles for your clients. Give them:

The ďŹ nd me under the mistletoe hair

The wow the crowd party hair

The annual family reunion hair

This festive season, bridge the gap between the salon and the high street... and keep your clients buying professional.

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GET THE GIFT OF SALON PERFECT HAIR

FOR ONLY

£/€

5.40

RRP £9.95

PLUS clients can WIN* BIG PRIZES!

Each kit contains a 300ml shampoo & 250ml conditioner

Perfect for Secret Santas, stocking fillers and other gift occasions *See the top of packs for competition details. 1st prize is £500 in high street vouchers, 9 runners up win a year’s supply of Total Results products. For full T&Cs and for more information, visit www.matrixhaircare.co.uk

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™

DEAL 1: BUY

*

8 x Repair Hair Rescue Kits 8 x Color Care Anti-Fade Kits 4 x Moisture Radiance Restoration Kits 4 x Sleek Frizz Fighter Kits 4 x Amplify Volume Booster Kits

Total Price Only: ÂŁ151.20 *Subject to availability. Whilst stocks last.

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DEAL 1: RECEIVE FREE* ANY 2 X

1X

Total Results Shampoo or Conditioner 1L (excludes So Silver 1 Litre)

Single-sided A2 Promotional Poster

Worth up to: ÂŁ20.58

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™

DEAL 2: BUY* 4 x Repair Hair Rescue Kits 4 x Color Care Anti-Fade Kits 4 x Moisture Radiance Restoration Kits 4 x Sleek Frizz Fighter Kits 2 x Amplify Volume Booster Kits

Total Price Only: ÂŁ97.20 *Subject to availability. Whilst stocks last.

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DEAL 2: RECEIVE FREE* ANY 1 X

1X

Total Results Shampoo or Conditioner 1L (excludes So Silver 1 Litre)

Single-sided A2 Promotional Poster

Worth up to: ÂŁ10.29

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™

DEAL 3: BUY

*

2 x Repair Hair Rescue Kits 2 x Color Care Anti-Fade Kits 2 x Moisture Radiance Restoration Kits 2 x Sleek Frizz Fighter Kits 2 x Amplify Volume Booster Kits

Total Price Only: £54.00 •Subject to availability. Whilst stocks last.

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DEAL 3: RECEIVE FREE* 1X

Single-sided A2 Promotional Poster

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NEW So Silver 1 Litre

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™

The best just got

BIGGER! Introducing So Silver 1 Litre • 300ml is #1 selling product in Total Results* • Loved by both salons & clients for neutralising warmth

Who should use So Silver?

This shouldn’t be a grey area...

Warm/ Brassy

Cool/ Illuminated

UPDATE YOUR BACK WASH TODAY! FOR JUST £11.50

FOR SALES PRESENTER USE ONLY

Sources: People.com, crushable.com, princeharry.co.uk, instyle.co.uk, rm-uk.com *Based on national sell out to salons June 2011-March 2012.

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Total Results Christmas Stock Filler

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™

DEAL: BUY ANY 6 X

Total Results Retail Products

Total Price From:

DEAL: RECEIVE FREE

*

ANY 1 X

Total Results Retail Product

Worth Up To: *Cheapest product free. Subject to availability. Whilst stocks last.

54

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Limited Edition Supersize Miracles

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™

Size DOES Matter…

SUPERSIZE your savings with Limited Edition professional sized miracles* for your back wash and styling stations.

More blow-dries per bottle = more profit!

Up to

50%

LIMITED EDITION

500ml

saving!*

LIMITED EDITION

250ml LIMITED EDITION

400ml

150ml

Miracle Treat 12™ Lotion Spray

89ml

150ml

Silk Wonder™ Smoothing Oil

Moisture Cure™ 2-Phase Treatment

*Limited Edition Supersize Miracles are available across, Miracle Treat 12™ Lotion Spray, Silk Wonder™ Smoothing Oil and Moisture Cure™ 2-Phase Treatment. Subject to availability. Whilst stocks last. All retail sizes still remain available in the catalogue.

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Colorgraphics2 October 2012

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Give your clients stunning tailored hair colour this Christmas With our bespoke highlighting system Colorgraphics2.

✓ High speed lightening: Lifts and tones in one simple step. ✓ Dual-Conditioning: Omega 3, 6 and Pro Vitamin B5 smooth and protect hair during the lightening process. ✓ Versatility: Cool or warm precision for personalised results.

Choose your celebrity style with one of the 6 fruity pigments*!

Banana Enhances golden tones.

Strawberry Enhances strawberry/ beige and red tones.

Mocha Enhances neutral tones.

Grape Softens gold tones.

Spearmint Softens red tones.

Blueberry Softens copper tones.

FOR SALES PRESENTER USE ONLY Images sources: www.fashionfame.com; www.easyhairstyler.com; www.celebrityhaircolorguide.com *subject to availability

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Discover our three hero pigments* Offer your clients : a personalised service using a combination of pigments to create bespoke highlights

Mocha

Blueberry

Grape

Mocha and grape tone highlights for multi-tonal blondes.

Warm and cool tones for beautiful dimensional blondes.

Colorgraphics2 Promotion October 2012

Mocha

Grape

Warm and lifting tones for shiny, sun-kissed brunettes.

Cool and subtle tones for stunning Nordic blondes.

*Based on last 12 months Sell Out data to salons.

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DEAL 1: BUY* 3X

Colorgraphics2 Powders 454g

DEAL 1: RECEIVE FREE* 1X

Colorgraphics2 Powder 454g

Total Price:

List price: £20.95 per tub Nett Offer price: £15.71

SAVING 25%

£62.85

*Subject to availability. Whilst stocks last.

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DEAL 2: BUY* 6 X Any mix

Colorgraphics2 Pigments and/or Promoters

DEAL 2: RECEIVE FREE* 1X

Colorgraphics2 Pigment or Promoter

Total Price:

ÂŁ67.50

*Subject to availability. Whilst stocks last.

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Best Affordable Deals

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imagine this Christmas... a full spectrum of straightening services in one product

✓ Advanced Technology Reinforces, protects and conditions the hair ✓ Highly versatility COLD smoothing or HEAT straightening ✓ Quick and easy use Fewer steps and predictable results

Opti.smooth* Normal, Resistant or Sensitized

SP OF ECI FE AL R

DEAL 1: OPTI. SMOOTH

(any combination)

BUY 3KITS

GET 1 KIT

FREE

**

Total price: Free Stock Worth: FOR SALES PRESENTER USE ONLY *Opti.smooth includes (L-R) Smoothing Crème, Post Treatment Crème, Conditioning Neutralizer and Pre-treat all packaged in a single box. **Subject to availability. Whilst Stocks Last.

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imagine this Christmas... long lasting firm waves.

Natural Hair

Coloured Hair

Resistant Hair

DEAL 1: OPTI.WAVE COLLECTION

(any combination)

BUY 3 KITS

GET 2 FREE*

SP OF ECI FE AL R

NEUTRALIZER

Total price: Free Stock Worth:

Opti.wave Neutralizer 1 L

FOR SALES PRESENTER USE ONLY *Whilst stocks last. Subject to availability

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SOLD OUT

66 58

67

SOLD OUT

68 60

EverydayLow Prices...

V-LIGHT BENEFITS:

V-Light

£9.97

• Up to 7 levels of lift • Average of 11 applications per tub • On and off scalp diversity • Conditioning Panthenol protects the hair through lightening • Easy mixing and smooth spreading

per 500g tub

250

SHEETS

Opti Collection - Full range

£2.97

Opti.curl (firm curls) 1 application Ester-free formula that adapts to differences in hair porosity.

Delivers springier, firmer curls for normal, resistant and colourtreated hair (up to 20 volume).

Vavoom Hairspray Amazing Value!

each

All Vavoom products

£3.97

The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.

69

each

70

71

72

73

74

75

76

77

78

79

80

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