Matrix promotions Feb 13

Sales Presenter

February 2013

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beBLONDE W i t h

m a t r i x

February 2013

Promotion 2

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Georgina Mucklin

Full cove rage can be found February in the edition o f C reative H Available EAD from 25t h Januar y!

DESTINATION.FAME WINNERS SHOOT Continuing their year of Fame, our 2012 Destination.Fame winners Raymond Bottone, Ashleigh Hodges & Georgina Mucklin were given an opportunity of a lifetime; a cover shoot with Creative HEAD.

Raymond Bottone

With the help of their mentors, Paul Falltrick, Hooker & Young and Jamie Stevens, the three winners prepped for the two-day shoot and worked as a team to create 12 blonde-inspired looks to fit with the themes Edgy, Famous, Chic, Fashion, Iconic & Playful.

Hooker and Young

Paul Falltrick

2013 ComPetition oPenS on 1St marCh anyone Can enter… there are no ruleS, it’S JuSt about great hair!

Ashleigh Hodges

Michael Young

To find out more visit: www.destinationfame.co.uk or speak to your local Matrix Sales Consultant.

What are you Waiting For..?

3 Jamie Stevens February Presenter v7.indd 4

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blondeS are your moSt loyal ClientS Create VerSatile blondeS uSing the extenSiVe Colour PortFolio From matrix:

AMMONIA-FREE, ODOURLESS PERMANENT HAIR COLOUR WITH ODS2 TECHNOLOGY.

REVEAL CLEAR, DAZZLING, TONE-ON-TONE, AMMONIA-FREE COLOUR. SEAMLESS. EVEN. BRILLIANT. ULTRA LIGHT TONES WITH AMAZING PRECISION.

HIGH SPEED LIGHTENING AND DUAL CONDITIONING IN ONE SIMPLE STEP.

PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE OF CERA-OIL.

haVe you tried all oF the matrix blonde ProduCtS? For more information about the blonde portfolio, visit www.matrixhaircare.co.uk 4

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From the 12 looks created, we’ve selected two of our favourite images which showcase two very different blondes. Get these images in an impactful window banner to draw clients into your salon.

beBLONDE W i t h

m a t r i x

Created by Raymond Bottone (Destination.Fame 2012 Winner) using Color Sync, Colorgraphics2 & Design Pulse

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beBLONDE W i t h

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February Presenter v7.indd 7

m a t r i x

Created by Paul Falltrick (Matrix Artistic Director) using COLORINSIDER, Light Master & Design Pulse.

11/01/2013 16:13

marketing SuPPort* attraCt neW ClientS and inSPire exiSting ClientS

BLONDE Recommend A Friend beBLONDE Cards

beBLONDE A2 Double Sided Banner

Creative HEAD and Creative HEAD Ireland Magazine - February Edition

eduCate and inSPire your team

Color Sync Shade Chart**

beBLONDE Technical Guide

COLORINSIDER Shade Chart**

SOCOLOR.beauty Deluxe Shade Chart**

*All items subject to regional availability. Whilst stocks last. Artworks are for visual representation only and subject to change. ** Available with selected deals only at Distributors discretion. Visual representation only and subject to change.

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get ahead oF the trend beblonde W i t h

m a t r i x

blonde oPPortunity: This month we’ve highlighted some of the star blonde products favoured by both our Destination.Fame winners and their mentors which they predict will be the shades of the Spring/Summer season!

be

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Up

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er 9 0 ml

grea Va l u et

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t 2 a p p li c a

imagine... our lightest, purest, silkiest, blondes lightens: lifts and tones up to 5 levels* blocks out: brassy undertones to reveal cool tonal reflects conditions: hair feels soft and silky

Celebrity inSPiration:

ul-ia Jennifer Lopez

SOCOLOR.beauty UL-IA highlights

ul-VV Adele

ul-nV+

SOCOLOR.beauty UL-VV with Colorgraphics2 highlights

Taylor Swift *UL-A+, UL-V+, UL-NV+, UL-N+

SOCOLOR.beauty UL-NV+

FOR SALES PRESENTER USE ONLY Sources: jenniferlopez.com; ecorazzi.com; sofeminine.co.uk; chicfactorgazette.com; becomegorgeous.com; usmagazine.com 9

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SPn

SPa

SPV

SPm

†

Source: KANTAR WORLDPANEL 2012

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grea Va l u et

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Up

o

t

imagine…pearls remixed with a metallic finish.

er 9 0 ml

ns

Refine and tone the lightest levels without over-depositing color.

Beautiful, bespoke blondes are at your fingertips and with 56% of women who have their colour done in salon likely to go blonde†, what better time to encourage your clients to try something new?

io

Sheer PaStel ShadeS

t 2 a p p li c a

tone: multiple dimensions of tone and light shine: stunning pearlescent shimmers condition: hair feels soft and silky

Celebrity inSPiration:

8P Fearne Cotton Color Sync 8P (used as a toner)

10P Pixie Lott

10P

SOCOLOR.beauty 1OP (used as a toner) with Colorgraphics2 highlights

Gwen Stefani

Color Sync 10P (used as a toner)

SOCOLOR.beauty shades shown on Level 6 Extra light blonde (Level 10) Extra light blonde (Level 10)

Light blonde (Level 8) 10

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beblonde

deal 1

W i t h

m a t r i x

BUY* 28 x

SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)

12 x

SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)

total PriCe: 11

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beblonde

deal 1

W i t h

RECEIVE FREE*

m a t r i x

1x

4x

beBLONDE BLONDE A2 DOUBLE SIDED BANNER

20 x

SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)

5x beBLONDE COLLECTION RECOMMEND A FRIEND CARDS (2 PACKS OF 10 CARDS)

1x COLOR SYNC SHEER PASTEL SHADES (ANY)

Worth: £53.61

beBLONDE TECHNICAL GUIDE

* Subject to regional availability. Whilst stocks last.

12

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beblonde

deal 2

W i t h

m a t r i x

BUY* 16 x

SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)

6x

SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)

total PriCe:

£/€

* Subject to regional availability. Whilst stocks last.

13

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beblonde

deal 2

W i t h

RECEIVE FREE*

m a t r i x

1x

2x

BLONDE A2 DOUBLE SIDED BANNER beBLONDE

10 x

SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)

3x beBLONDE COLLECTION RECOMMEND A FRIEND CARDS (1 PACK OF 10 CARDS)

1x COLOR SYNC SHEER PASTEL SHADES (ANY)

Worth:

£/€

£29.45

beBLONDE TECHNICAL GUIDE

* Subject to regional availability. Whilst stocks last.

14

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beblonde

deal 3

W i t h

m a t r i x

BUY* 6x

SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)

6x

SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)

total PriCe:

£/€

* Subject to regional availability. Whilst stocks last.

15

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beblonde

deal 3

W i t h

m a t r i x

RECEIVE FREE* 1x

SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)

1x

beBLONDE TECHNICAL GUIDE

Worth:

£/€

£6.79

* Subject to regional availability. Whilst stocks last.

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TOTAL RESULTS LITRE VALUE PACKS 18

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Introducing our first Total Results RETAIL LITRE VALUE PACKS* for your clients!

aFFordable hairCare to Share

PerFeCt For Shared houSeholdS...

• Great value for those on a budget.

Each pack lasts approximately 100 washes** • No more complaints of others using up their favourite products • Neutral packaging blends well into any bathroom decor

*Contains 1 x shampoo 1L and 1 x conditioner 1L ** Based on a 10ml application 19

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SuPer SaVingS! Color Care

repair

For brilliant looking colour, even after 45 washes†

For stronger††, softer and smoother feeling hair

moisture

amplify

For radiant hair, moisturised layer by layer

For lightweight body and volume

Sleek

For ultimate frizz control

PriCe Per PaCk:

£/€

£11.97

RRP £19.95

† System with shampoo and conditioner. † † Measured as resistance to brushing after applying Total Results Repair Shampoo, Repair Conditioner/ Strength Pak™ Intensive Treatment and Break Fix™ Leave-In Elixir versus a non-conditioning shampoo.

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deSign PulSe Style SaVingS 21

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deal 1 BUY*

9X

any design Pulse Products

total PriCe:

£/€

RECEIVE FREE

*

3X

any design Pulse Products

Worth:

RETAIL VALUE

£/€

UP TO £32.85

*Cheapest products free. Subject to availability. Whilst stocks last.

22

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SPECIAL JANUARY OFFER

CONTINUED IN FEB BY POPULAR DEMAND

500g pouch

List price £9.97

Only £7.48 per pouch

Normal price £9.97 Includes Free Light Master Scoop*

15g Scoop for up to 33 applications per pouch**. *When you purchase New Light Master bleach. Maximum 2 scoops per salon. **Based on one 15g scoop per average half head application of highlights.

31 24 23 Matrix October Presenter AW.indd 7

07/09/2012 10:40

...Huge SaVIngS aCroSS all matrIX retaIl BrandS! Blending naturally derived ingredients with scientific expertise to create gentle, high-performance formulas.

™

Affordable care for salon perfect hair. Professional haircare systems at high street value.

Get on the pulse of style with versatile textures and cutting edge formulas.

Sexy salon voluminous styling.

25

January Presenter AW.indd 6

12/12/2012 16:26

deal 1 Buy X

18

™

reCeIVe Free* X

5

™

uSe aS:

teSterS

InCentIVeS

PrIZeS

OFFER APPLIES TO ANY PRODUCTS IN THE SAME BRAND *Subject to regional availability. Whilst stocks last. Offer excludes 1000ml sizes.

26

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deal 2 Buy X

12

™

reCeIVe Free* X

3

™

uSe aS:

teSterS

InCentIVeS

PrIZeS

OFFER APPLIES TO ANY PRODUCTS IN THE SAME BRAND *Subject to regional availability. Whilst stocks last. Offer excludes 1000ml sizes.

27

January Presenter AW.indd 8

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deal 3 Buy X

6

™

reCeIVe Free* X

1

™

OFFER APPLIES TO ANY PRODUCTS IN THE SAME BRAND *Subject to regional availability. Whilst stocks last. Offer excludes 1000ml sizes.

28

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BanISH tHoSe WInter BlueS Treat your clients to a bright new look for 2013!

Use your technical expertise and our bespoke highlighting system to give your clients’ hair some much needed TLC:

• Tone - using the brightly

coloured signature pigments.

• Lighten - using the de-dusted formula, without compromising condition.

• Condition - with Pro-Vitamin B5 in the lightening powder & Omega 3+6 within the pigments.

“Colorgraphics2 has allowed us to reinvent the way we approach colour and offer something unique to our clients.”

Gary Hooker & Michael Young.

Hooker & Young, North East

Created by Gary Hooker & Michael Young

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dISCoVer our Hero PIgmentS

Offer your clients

a personalised service

The toning pigments are what makes Colorgraphics2 a salon ‘must have’.

Combining different pigments with different promoters will allow you to achieve an amazing variety of bespoke blondes!

using a combination

Cool and subtle tones for stunning, fresh blondes.

Icy cool tones for beautiful dimensional blondes.

Warm and lifting tones for shiny, sun-kissed brunettes.

Mocha and grape tone highlights for multi-tonal blondes.

of pigments to create bespoke highlights!

mi:lights business building tip: Include in your salon price list to differentiate from a normal highlighting service!

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deal 1 BUY*

1X

Colorgraphics2 Powders 454g

4X

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

total PrICe:

RECEIVE FREE

*

2X

Colorgraphics2 Pigments 118ml, and/or Promoters 946ml (any mix)

WortH:

ÂŁ22.50

*All deals & pigments subject to regional availability. Whilst stocks last.

31

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deal 2

BUY*

3X

Colorgraphics2 Powders 454g

total PrICe:

RECEIVE FREE* 1X

Colorgraphics2 Powder 454g

WortH:

ÂŁ20.95

*All deals & pigments subject to regional availability. Whilst stocks last.

32

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DEAL 3 BUY*

4X

Colorgraphics2 Pigments 118ml, and/or Promoters 946ml (any mix)

TOTAL PRICE:

RECEIVE FREE* 1X

Colorgraphics2 Pigment 118ml and/or Promoter 946ml (any)

WORTH:

ÂŁ11.25

*All deals & pigments subject to regional availability. Whilst stocks last.

33

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