Discover MAGI:BOND by Quif

discover the revolutionary new product to change hair expectations, for ever.

today‘s hair trends demand results. clients change hair colours frequently with statement fashion shades and sleek styling, all leading to increasing stresses on hair, and increasing damage. every day, hair is exposed to damaging elements; chemical processes, colouring, heat styling, even the environment, they all damage the hair fibre, no matter how gentle the formulation or how we try to protect the hair. hair becomes fragile, brittle and prone to breakage.

don‘t break my hair, my achy breaky hair

time to say goodbye to achy breaky hair. new quif MAGI:BOND is an incredible discovery that will revolutionise technical services in salon to help strengthen, repair and condition the hair fibre during the chemical process. used within chemical products, MAGI:BOND contains our unique formula, Quint:Amine Complex, to create new bonds within the hair’s structure working with the hair's natural proteins resulting in stronger, healthier hair with improved elasticity and condition, and ultimately, a better and longer-lasting colour result.

MAGI:BOND magical condition beautiful results

damaged hair with every chemical process the structure of the hair is changed; bonds within the cortex may be broken down and the cuticle is forced open. These processes inevitably cause damage to the cuticle layer, resulting in an uneven cuticle surface lacking shine, and a weak internal cortical structure.

DAMAGED HAIR

healthy hair during the chemical process MAGI:BOND penetrates right to the cortex and creates new bonds within the hair fibre, resulting in increased elasticity and strength. The 2-step process smooths the cuticle layer, adding condition whilst protecting and shielding the hair from further damage.

HAIR AFTER MAGI:BOND *illustrative purposes only.

a 2-step process to healthier hair new MAGI:BOND contains a unique formula, Quint:Amine Complex, an incredible new discovery which prevents damage before it can even start. working with the hair’s natural bonds, it protects existing bonds and creates new ones within the hair structure, resulting in stronger healthier hair with improved elasticity and condition.

*packaging subject to change

the power of 5 Quint:Amine Complex

N-acetyl-L-cysteine (NAC) is delivered deep into the cortex using a unique delivery system, to create bonds within the hair structure.

contains 5 key ingredients

that make up a unique

Amino-Acid-Blend formulation, improving and maintaining the hair’s strength during the chemical process. elasticity and condition are enhanced, whilst also protecting and shielding the hair from further damage.

Keratin Protein helps to maintain the hair’s natural strength.

Phytocermide locks in moisture from the inside out by mimicking the natural ceramides (lipids) in the hair fibre, providing a protective shield adding shine and lustre.

Soybean IsoFlavones nourishes the hair with anti-oxidant properties improving the hair’s suppleness and condition.

Aloe Vera helps to moisturise and condition the hair during the chemical process.

reinforcer sealer anti-damage bonding treatment

fortifying cream sealant

helps to create new bonds deep within the cortex, whilst protecting the hair during chemical processes.

Fortifies cross-link bonds developed by the reinforcer, and delivers hydration and nourishment post chemical service.

can be intermixed with all in-salon chemical products, and can be mixed with sealer to make a stand-alone replenishing treatment.

should be used after removal of any in-salon chemical products, and can be mixed with reinforcer to make a stand-alone replenishing treatment.

available in 100ml & 500ml sizes

available in 100ml & 500ml sizes

exclusively for professional salon use

complete offering for all in salon services

within chemical straightening services

replenishing treatment keratin treatment

treatment services

texture services

colour services

following a perm service

add directly into permanent colour formulations add directly into hi-lift formulations add directly into direct colour add directly into bleach formulations

colour services

PERMANENT COLOUR

HI-LIFT

DIRECT

BLEACH

accurately measure Step 1: colour cream

accurately measure colour cream

accurately measure direct colour

accurately measure bleach powder or cream

mix with appropriate amount Step 2: and volume of peroxide

mix with appropriate amount and volume of peroxide

mix with appropriate amount and volume of peroxide

measure correct measure correct measure correct measure correct Step 3: amount of reinforcer amount of reinforcer amount of reinforcer amount of reinforcer and mix well and mix well and mix well and mix well

Step 4:

following colour removal, apply enough sealer to evenly coat the hair, comb through and leave for 5 minutes. rinse off and proceed to styling. always use the same level of peroxide appropriate to the level of lift required

NB: development time remains the same

Ratio: colour / bleach reinforcer

10ml

10ml

10ml

50g

1ml

2ml

1ml

7.5ml

CHEMICAL STRAIGHTENING

texture services

Step 1:

add reinforcer to straightening cream and mix well

PERM follow regular perm and neutralising process

Step 2: process and neutralise as normal

apply 25-30ml reinforcer evenly from roots to ends. leave for 10 minutes. rinse off

after rinsing, apply enough sealer to evenly coat the hair, comb through and Step 3: leave for 5 minutes. rinse off and proceed to styling.

after rinsing, apply enough sealer to evenly coat the hair, comb through and leave for 5 minutes. rinse off and proceed to styling.

Ratio:

texture product

50ml

reinforcer

10ml

25-30ml

use your professional judgement: for all services, do not process hair using MAGI:BOND that you would normally refuse to process without use of MAGI:BOND

treatment services

KERATIN SMOOTHING TREATMENT

REINFORCING TREATMENT

after shampooing, mix 1ml of reinforcer Step 1: for every 10ml of keratin smoothing cream

after shampooing, mix 10ml of reinforcer with 15ml of sealer

apply mixture and follow the complete Step 2: straightening procedure, including keratin conditioning treatment

evenly apply from roots to ends and process under heat for 15 minutes. rinse.

apply enough sealer to evenly coat the apply enough sealer to evenly coat the hair, comb through and leave for 2-3 Step 3: hair, comb through and leave for 5 minutes. rinse off and proceed to styling. minutes. rinse off and proceed to styling.

ÂŁ19.95 + VAT introductory trial offer includes 100ml reinforcer + 100ml sealer

value for money in colour services reinforcer sealer 6ml reinforcer used*1 per colour service = >16 applications in 100ml bottle cost = 75p*3 per application

10ml sealer used*2 following colour service = 10 applications in 100ml bottle cost = 80p*3 per application but replaces use of conditioner at backwash

total price per application = ÂŁ1.55 *1 assuming 1 x 60ml tube used per application *2 average usage dependant on length and hair type *3 cost per application calculated on percentage value proposition of products in pack

how to charge for your MAGI:BOND service OPTION 1: include MAGI:BOND in chemical services in salon without charging extra.

plus factor: clients will notice the improvement in their hair and stay more loyal to salon

x factor: each service will cost slightly more reducing your over all margin

OPTION 2: increase the prices of your chemical services by the price per application to absorb the cost of the MAGI:BOND plus factor: clients will notice the improvement in their hair and stay more loyal to salon

x factor: your service prices will increase across the board

OPTION 3: offer clients an optional, “chemical service upgrade” and charge an additional £x per service after explaining the benefits and additional cost price. plus factor: opportunity to increase profits using an ‘upgrade service’, clients will notice the improvement and stay more loyal to salon

x factor: much like other treatment services, clients will be less likely to opt for upgrade unless benefits clearly explained

MARKET ANALYSIS

COLORPHLEX

SLOGAN hair colour strengthening, naturally

naturally derived vegetable TECHNOLOGY protein molecule

OLAPLEX

MAGI:BOND

insurance for your client’s hair

magical condition, beautiful results

single ingredient chemistry, that is free of silicone or oils

Quint:Amine Complex containing 5 key ingredients for a unique Amino-Acid-Blend formulation

CLAIM

can make hair 3 x stronger after colour service

dramatically reduce breakage, make colour last longer

prevents damage before it can even start

USAGE

peroxide level and development time remains the same

increase developer 1 full volume. development time extended

peroxide level and development time remains the same

• bond perfector 100ml • bond multiplier 100ml

• reinforcer 100ml & 500ml • sealer 100ml & 500ml

not available in the UK

£19.95 + VAT (100ml pack)

• hair perfector 100ml

• cleanser* 1000ml & 250ml • conditioner* 1000ml & 250ml • maintainer* 1000ml & 150ml

PROFESSIONAL • colour strengthening additive 59ml • after colour strengthening PRODUCTS finish133ml PRICE £25 + VAT • shampoo* 118ml AFTER CARE • conditioner* 118ml (in salon & at home) • leave in treatment* 59ml *not available in UK

*launching soon

MAGI:BOND magical condition beautiful results

improving salon services from the inside out • enhances the result of a chemical service with increased cosmetic effects for the client • enables hairdresser to do more on the hair without restriction due to the hair’s condition • better, cleaner results when bleaching & toning

• longer-lasting colour between services because the hair remains healthier • perms will not dry out and go frizzy • no change to the chemical process, service timings and peroxide levels remain the same • strengthens the hair giving added protection, improving the hair fibre for future services

• prevents damage before it can even begin

Questions Answered…

Can you add more reinforcer to the mix if desired?

•

No. The ratio supplied offers the optimum level of condition whilst maintaining the effectiveness of the chemical process. Adding too much reinforcer may affect the colour result and lengthen the development time.

Can I use a normal conditioner instead of the sealer?

•

This is not recommended. The sealer fortifies the cross-link bonds developed by the reinforcer, whilst delivering added hydration and nourishment. It completes the MAGI:BOND process. Not using the sealer would be like putting gel polish on your nails and not finishing with the top coat and setting under the lamp.

Does use of this product require me to change the way I work?

•

No. MAGI:BOND works with the chemical service to allow you to work as normal, but with better results. No change is required for developer, development time or even the way you work. As long as you measure the product, and use the correct ratio, following the usage guidelines set out, you will experience the full benefits, without additional work.

The quantity of product is very small, how do I accurately measure?

•

To accurately measure the correct quantities needed for your chemical service, we recommend the use of the measuring syringe provided or salon scales at all times.

You mentioned additional products, when will these be launched?

•

The cleanser, conditioner and maintainer are currently in development and will be launched later in the year. However, the current 2step process including reinforcer and sealer is all the salon needs to experience this revolutionary new range and its benefits.