Joico Promotions September 2013

TRY JOICO LOVE IT Edition 9 - September 2013

TURN HEADS.

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DIAGNOSE

RESULT STEP 1 CLEANSE

STEP 2 BALANCE

STEP 3 TREAT

STEP 4 EXTRA’S

HAIR REJUVENATING SYSTEM

VOLUME BOOST

MOISTURE BOOST

PROTEIN BOOST

COLOR BOOST

Hair lacking life, lustre, elasticity and shine, or that which has been chemically treated, suffering extreme chemical damage or breakage

Flat, lifeless hair that lacks body, volume or style ability

Excessively dull, frizzy hair that lacks elasticity and feels rough or coarse in texture. Often hair is curly

Fragile, porous, dull hair that suffers from breakage and split ends

Colored hair that’s dull and lacking in vibrancy, often dry to touch

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Any hairtype needing the maximum in rejuvenation, reconstruction and treatment

Fine, limp hair

Damaged hair is shinier, happier, healthier and manageable once more, while chemical services look and feel smoother and last longer.

K-PAK PROFESSIONAL CLARIFYING SHAMPOO K-PAK PROFESSIONAL CUTICLE SEALER

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K-PAK DEEP-PENETRATING RECONSTRUCTOR Step 2 & 3 can be repeated up to 3 times in case of extreme damage.

In combination with chemical services, start service after step 3

In combination with chemical services, continue with step 2 & 4 after service is completed

= Color-treated hair

Smoother, softer, shinier hair with touchable bouncy curls

BODY LUXE SHAMPOO

MOISTURE RECOVERY SHAMPOO

K-PAK PROFESSIONAL CUTICLE SEALER

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= Natural damaged hair

More volume, body & life and better style-retention

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K-PAK DEEP-PENETRATING RECONSTRUCTOR

K-PAK INTENSE HYDRATOR

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Natural dry hair

K-PAK PROFESSIONAL CUTICLE SEALER

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MOISTURE RECOVERY TREATMENT BALM 5

Damaged hair is reversed to boast shinier, healthier, more manageable lengths

Vibrant color is renewed – and prolonged – while hair looks shinier and more vibrant

K-PAK SHAMPOO

K-PAK COLOR THERAPY SHAMPOO

K-PAK PROFESSIONAL CUTICLE SEALER

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HOME CARE

Body Luxe Shampoo & Conditioner

Moisture Recovery Shampoo & Conditioner

K-Pak Shampoo & Conditioner

Maximum Volume: • Body Luxe Volumizing Elixir, • Body Luxe Root Lift & • Body Luxe Volumizing Foam

Thick hair: • Moisture Recovery Treatment Balm 1/week

Extreme damage: • K-Pak Deep-Penetrating Reconstructor & • K-Pak Intense Hydrator

Damaged hair: • K-PAK

Medium Volume: • Body Luxe Volumizing Elixir & • Body Luxe Root Lift

Fine hair: • Moisture Recovery Treatment Balm once every 2-3 weeks.

Average damage or willing to buy only 1 product: • K-Pak RevitaLuxe

Colored hair: • K-PAK COLOR THERAPY or COLOR ENDURE

Standard Body: • Body Luxe Volumizing Elixir

ULTIMATE RECONSTRUCTION THERAPY

K-PAK PROFESSIONAL CUTICLE SEALER

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K-PAK INTENSE HYDRATOR 5

leave in

Fine hair: • BODY LUXE

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K-PAK REVITALUXE™

BODY LUXE VOLUMIZING ELIXIR

Varies per hair type

Dry hair: • MOISTURE RECOVERY

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Color treated hair in good condition: • Color Endure regimen Damaged color treated hair fading rapidly: • K-Pak Color Therapy regimen

Fine hair, men, quick-fix: • K-Pak Liquid Reconstructor

FAST-ACTION CARE TREATMENTS ACCORDING TO HAIR TYPE

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s l i a t e d r o f k s A . . . k c o t s d e t i Lim Joico Essentials Shampoo & Conditioner Value Litre Duos £19.97 each

£34.95

RETAIL VALUE. 21

K-PAK

FOR DAMAGED HAIR

ultimate reconstruction; revive, rebuild & protect • featuring the Hair Protection System • contains highest concentration of • Bio-Advanced Peptide Complex™ 31750

transforms look and feel of damaged hair • into healthy hair over time

K-PAK COLOR THERAPY FOR DAMAGED HAIR preserves colour and repairs damage •

31751

MOISTURE RECOVERY

FOR DRY, DEHYDRATED HAIR intense moisturisation • featuring the hydramarine Sea Complex™ • leaves hair fluid, smooth and manageable • 31752

COLOR ENDURE

FOR NORMAL COLOR TREATED HAIR

31753

NEW FORMULAS sulfate-free • featuring the multi spectrum • Defense Complex™ • protects the integrity of your hair colour • reducing fading and tonal change •

BODY LUXE

FOR FINE, LIMP HAIR

31754

volumizing and thickening • featuring the Oat Protein Complex™ • actually increasing the diameter of each hair • thickens without adding weight • 22

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