Joico Promotions September 2012

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©Joico® Laboratories, Los Angeles, CA 90042-0308 ©Joico® Laboratories, Los Angeles, CA 90042-0308

WHEN THE SETTLES DUST STYLE RISES

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DUST NEW NEW STRUCTURE STRUCTURE

Dust DustMatte MatteHair HairPowder Powder Sheer, Sheer,matte mattegenius! genius!

Instantly Instantlydelivers deliversextraordinary extraordinaryvolume volume and andtexture texturewith withaacool-to-the-touch cool-to-the-touch sensation sensationlike likeno noother. other.

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kk u u . . o o c c . . r r i i a a h h e e r r u u t t wwwwww. s. st rt ur ucc

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Why? Times change, technologies evolve, new ingredients are available resulting in new ways of conditioning and new ways of reconstruction. As the leaders and experts in healthy hair, JOICO® has proven authority in treating damaged hair.

Combining this expertise with the latest available technologies and our commitment to innovation now brings us to new ways of reconstruction by focusing strongly on replenishing lost protein as well as the matrix giving strength and hydration JOICO® K-Pak® RevitaLuxe™ Bio-Advanced technology contains our exclusive Quadramine Complex™ and additionally works with a new type of reconstruction - a Bio-mimetic approach: A way of adapting and reproducing the natural mechanism of hair repair without the use of animal-based ingredients (keratin)

What?

JOICO® K-Pak® RevitaLuxe™ Bio-Advanced Restorative Treatment To revitalize, nourish & repair This breakthrough luxurious restorative treatment corrects hair damage and restores vitality to leave hair soft and silky to the touch. Ideal for all hair types (including dry and damaged), it is a new way of conditioning the hair whilst adding preparative elements. You instantly see and feel the effect on hair: soft, supple, moisturized, healthy, stronger, shiny and frizz-free. JOICO® K-Pak® RevitaLuxe™ restores hair’s elasticity and strength while protecting it from color loss and future damage

Specific features: • • • • •

Makes your hair feel rejuvenated Provides moisture infusion for superior softness, flexibility and strength Cumulative results through multiple applications Penetration through the cuticle and repairs cuticle, cortex and matrix Works where the hair is most damaged and needs most nourishment and repair

How? Apply throughout clean damp hair. Comb through. Process fro 3-5 minutes. Rinse thoroughly

Who? Recommended for: • • • • • •

Non-JOICO® buyers (with damaged hair) Clients with damaged hair who are currently not buying professional home maintenance products Clients looking for an easy maintenance product that gives a combination of hydration and strength in 1 step Contemporary, time-sensitive users who still wants to care to care for their hair Those that look for a product to frequently use on damaged hair An easy maintenance product after having used JOICO® K-Pak® Intense Hydrator and JOICO® K-Pak® Deep-Penetrating Reconstructor

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