the partner of choice for hair and beauty professionals
Alfa Italia®

Stunning tools for effortless curls and waves from Alfa Italia inside. 2month guarantee FIXED PRICE
Discover our latest hair & beauty offers, promotions, ideas & inspo for your business.







lighten tone one step


Introducing new
magi:tone
intelligent lightening + toning system
A smart, streamlined approach to hair colour that lifts and tones in one simple step. Designed to save time, protect hair, and unlock endless possibilities for customised colour.

























two lightening powders to dial in your perfect lift



£99.00 + vat (SKU: Q0449)











































three accelerators to control your pace











Who says you can’t have it all?






four toning drops fully intermixable for unlimited tonal creativity






Blend and customise to create truly personalised colour, the kind that keeps clients coming back. Rewrite the rules of hair lightening with magi:tone Custom Lightening. Complete Control. Endless Creativity.








acid form wave system extra body
0/1/2 for resistant, natural & coloured hair

alkaline form wave system
0/1/2 for resistant, natural & coloured hair









Infused with a blend of vegetable proteins for conditioned, shiny, long-lasting waves and texture. magi:former bendy rods for creative waving & styling
Infused with hydrolyzed wheat protein for glossy, long-lasting waves and texture.




• Perfect for forming permanent or temporary waves and curls
• Sealed ends prevent hair from being caught
• No need for clips to hold them in place









magi:gloss colour
magi:gloss is a demi-permanent conditioning liquid gloss colour crafted from the finest quality ingredients to hydrate, smooth and add incredible shine whilst delivering beautiful tones on natural, previously coloured or lightened hair.


gloss:activator
magi:gloss gloss activator creme developer is designed to deliver a smooth, shiny, and vibrant finish when used in conjunction with magi:gloss toners. Formulated to provide the perfect consistency, this developer ensures even application and optimal results, enhancing your colour treatments with exceptional gloss and protection.
77:43 9:7
Let your hair reflect the richness of the season with one of our handpicked autumn-inspired shades.
Buy any 6 velvasilk tubes and get a free tint bowl & brush







3 KEY BENEFITS of using velvablonde+:
• Improved hair conditioner with built-in velvaplex bond protection
• Accelerated lifting in the early stages of lightning
• Mixes to a luxurious, easy to apply creamy texture


return the unopened pack for a full refund.











































































































































LOVE GOLDWELL?





































Bare Repair Oil.
Bare Repair Oil is a breakthrough dry oil that repairs, strengthens, and transforms hair without a trace of greasiness. Powered by Qiqi’s cutting-edge performance science, this dry, ultra-light elixir absorbs on contact, rewiring damaged strands with high-performance plant oils that restore strength, defy frizz, enhance shine, and nourish deeply - delivering salon-grade results for every hair type.

Discover Alan Howard Connect


FREE online, on-demand Education videos from your favourite brands
Explore a new, free learning experience with Alan Howard Connect, and immerse yourself with in-depth tutorials, expert knowledge to improve your salon colour & styling game, as well as the latest Alan Howard podcast episode.

...plus, more to be announced!

frizz no more
frizz-me-not & forget frizz
NEW frizz-me-not treatment locks in over a weekend’s worth of glossy, humidity-proof hair. take our quiz to find your full frizz routine.
forget frizz

DISCOVER SEXY HAIR.
SEXY HAIR WAS INSPIRED BY THE DIVERSITY OF LOS ANGELES HAIRSTYLES, DEFINING WHAT THE WORD SEXY EMBODIED - SELF-EXPRESSION.
FOUNDED BY AWARD-WINNING INTERNATIONAL
STYLIST MICHAEL O' ROURKE, SEXYHAIR CAPTURED THAT ENERGY WITHIN A PROFESSIONAL BRAND OF SALON- GRADE HAIR PRODUCTS THAT ENCOURAGED HAIR ENTHUSIASTS TO DEVELOP THEIR STYLES IN A WAY THAT FELT SEXY TO THEM.
OUR SEXY HERITAGE DEFINES WHO WE ARE TODAY AS WE CONTINUE TO CULTIVATE SELF-EXPRESSION THROUGH SUPERIOR PROFESSIONAL PRODUCTS THAT MAKE YOU FEEL SEXY, ADVANCED EDUCATION, AND LEADING THE CHANGE FOR BETTER.














amika midnight mender

This deeply restorative formula targets signs of damage, smoothing and strengthening brittle, high-porosity strands. Designed to work overnight, it seals split ends, fortifies hair bonds, and improves elasticity for healthier-looking hair by morning.
List Price:


Alfa Italia portofino moisture-lock pro
amika midnight mender 100ml
This deeply restorative formula targets signs of damage, smoothing and strengthening brittle, high-porosity strands. Designed to work overnight, it seals split ends, fortifies hair bonds, and improves elasticity for healthier-looking hair by morning.
List Price: £23.00 excl VAT
he portofino moisture lock pro styler features infra-red beam + blue light technology nestled into the sleek titanium plates, carrying heat deeper into the hair, so moisture is maintained throughout. Blue light helps to seal in moisture, creating silky shine, whilst also offering anti-bacterial properties, eliminating odour and helping to protect the hair from colour fade.
stylers
Here is our list of what is trending in the industry right now.
Redken
Touchable Texture
Spray 200ml
This lightweight mousse

Alfa Italia portofino
The portofino styler features blue light technology the sleek titanium heat deeper moisture is maintained Blue light helps creating silky offering anti-bacterial eliminating odour protect the hair

Redken
Touchable Texture
Spray 200ml
This lightweight mousse enhances shine and delivers a non-stiff, natural feel, making your hair full of body, movement, and texture. Formulated with glycerin, it helps to soften and volumise hair, leaving it touchably soft and full of life.
List Price: £11.54 excl VAT

List Price: from

Here is our list of what is in the industry right now.


mirror mirror
shine enhancing finishing spray 150ml mirror mirror on the wall, give me glossiest hair of all! This lightweight, non-greasy shine enhancing finishing spray gives your hair the ultimate glossy finish, fights frizz and keeps flyaways under control.
List Price: £8.85 excl VAT
shine enhancing mirror mirror on
This lightweight, finishing spray finish, fights frizz

List Price: £8.85


Rose & Caramel
Self Tan Removing Scrub 200ml
A revolutionary self-tan remover that works wonders in just 60 seconds! Exclusively formulated with natural









ISOCLEAN
Cotton
Cleansing Towels
60 Pack
These Cleansing Towels offer a hygienic, skin-friendly solution for makeup removal and daily skincare routines. Whether you’re a professional makeup artist or looking for a cleaner alternative at home, these towels provide a consistently fresh and gentle touch with every use.
List Price: £5.10 excl VAT
Save 20%

Naomi Rose
36 core colours in the range, achieve highly pigmented, full-coverage colour that creates a smooth finish and promises long-lasting wear. Always with a Hema Free, Di-Hema Free, TPO Free formula. For professional use only.
excl VAT
Buy 2 get 1 free
Denman D4 Deluxe Floral Fantasies prof si al
9 Row Original Styler is AVAILABLE NOW.
Perfect all-rounder for styling, curl defining and smoothing.
Ideal for all hair textures and lengths.



With a 2200W high-pressure motor and Ionic Technology to reduce static, this dryer offers 1000+ hours of styling.
Four heat and two-speed settings provide full control. Includes an air-styling wand for creating perfect curls.

Fast heating and precise control for smooth, shiny hair.
Titanium plates work on all hair types, including keratin treatments.
Sky High Styling SKY
Key features:
- 2000W professional AC motor for consistent power
- 3 heat + 2 speed settings with cold shot button
- Slim concentrator nozzle for precise drying
- Diffuser nozzle for even distribution of heat and air
- Lightweight design with a glossy finish
- Comfortable, ergonomic design for easy handling
- Removable filter for easy cleaning

Salon-length swivel cord with hanging loop





INTRODUCING
tropea
pro curl & wave stylers



















































PRO MULTI CURL STYLER
One handle pairs up with 3 included titanium tong barrels; 32mm, 25mm & 19mm all presented in a luxury travel case, perfect for creating gorgeous curls on the move.
£79.95 + vat (43744)




PRO MULTI WAVE STYLER
One handle pairs up with a titanium 32mm extra long wand and 32mm mermaid waver all presented in a luxury travel case, perfect for creating beautiful beachy waves on the move.
£79.95 + vat (43745)














































































































Glow-Boosting Vitamin C Collection
Brighten, cleanse, and energise the skin with our complete Vitamin C range.
Featuring the signature Vitamin C Gel –multi-functional, ideal for electrical treatments.
Helps to visibly even skin tone, smooth texture, and deliver a natural glow.
Now including a revitalising Hair & Body Wash for head-to-toe radiance.

*T&Cs Apply. LIMITED TIME ONLY.




















































Meet Georgia
Georgia is an accomplished hairstylist and colour specialist recognised as a British Hairdressing Awards Finalist. With over 5 years of experience in hair education, she brings a deep passion for colour and creativity to both the salon floor and stage. While maintaining a thriving clientele behind the chair, Georgia also travels the UK showcasing her skills at top industry events like Colour World. When she’s not creating transformations in the salon, she’s inspiring and educating fellow stylists in the industry.

Meet Georgia
Georgia is an accomplished hairstylist and colour specialist recognised as a British Hairdressing Awards Finalist. With over 5 years of experience in hair education, she brings a deep passion for colour and creativity to both the salon floor and stage. While maintaining a thriving clientele behind the chair, Georgia also travels the UK showcasing her skills at top industry events like colour world. When she’s not creating transformations in the salon, she’s inspiring and educating fellow stylists in the industry.

Georgia Mountain
Mastering Coppers, Reds & Golds with
Take your colour skills to the next level with this brand new Quif Education course, designed specifically for colourists who want to confidently master the art of coppers, reds & gold tones. Whether you are building your confidence or refining your expertise, this course delivers the essential knowledge, techniques and formulation strategies to achieve truly stunning results. This course will cover theory and practical to help you feel Confident, Consistent and Creative.



Aluminium recycling project
Why?
Recycling aluminium is the right thing to do. 100% recyclable material Why send used products to landfill? Industry should take some responsibility.
Materials Estimated 35 million colour tubes per year on the market.There is an estimated 15 tones of used aluminium foil on the market.
What? We will recycle used foils and colour tubes with residual chemicals on drink cans and aerosols.
Now available at Alan Howard
Pricing £30+vat
Your package
How To Use
Each pack contains 5 x bins, 1 x reusable lid, 25 x recycled sacks.
• Recycle many waste materials from your salon
• Easily order bins and arrange collections
• Build your cardboard bin and lid
• Fill your bin with colour tubes, aerosols, used foils and hair clippings
• Arrange a collection by scanning the QR code on the side of your bin. (Collections cost £40.00 +VAT.)
thor collection
ö
rebro |
barber chair stock code: S167, S167b

A new take on the classic orebro barber chair now available in full black. Comes complete with a fully reclining back rest, adjustable headrest, lockable hydraulic pump and a round black base.
size: h:104-116cm | w:69cm | d:62cm colours: S167 - black S167b - all black
thor collection

size: h:104cm | w:72cm | d:105cm | sh:58cm
colours:
S601 - green
S602 - blue
S603 - black our price: £599
odin collection
mora | styling chair
stock code: S409, S410, S444 collection: astrid
The mora styling chair offers a modern and sleek design to any salon with gold or rose gold decorative details that add to the aesthetic appeal. This chair will add style and comfort in a busy working salon.
size:
h:89-104, w:65 cm
colours:
our price: £310
champagne, mushroom and black

halden | styling chair
stock code: S412, S413, S414, s443 collection: astrid
Finished in classic gold metal and upholstered in 4 neutral colours and black, the halden styling chair is the perfect fit for the modern salon thanks to its sleek and contemporary design.
size:
h:86-103, w:65, d:60cm
colours:
our price: £245
champagne, mushroom, pink, black

sunne | styling chair
Stock code: S418, S419, S424, S446 collection: astrid
The sunne styling chair is a premium chair suitable for any salon or barbershop. The chair is complete with a footrest and hydraulic base with a 360º swivel designed with comfort in mind.
size:
h:83-98, w:62, d:47 cm
colours:
our price: £325
champagne, mushroom, pink, black

alta collection
alta | backwash unit
stock code: S463, S464 collection: alta
Introducing the new alta backwash unit for 2025, now available in a stylish black finish. Designed to complement the matching styling chair, it comes compete with a waste system, flexible pipe, and free protective cover.
size:
h:74, d:122, w:70 cm
colours: green, black
our price: £699


alta | backwash unit
Stock code: S463, S464 collection: alta
Introducing the new alta backwash unit for 2025, now available in a stylish black finish. Designed to complement the matching styling chair, it comes compete with a waste system, flexible pipe, and free protective cover.
size:
h:74, d:122, w:70 cm
colours: green, black
alta | styling chair
Stock code: S461, S462 collection: alta
New for 2025 the alta styling chair. This chair is available with either gold base or black base.
size:
h:83-100, d:55, w:64 cm
colours: green, black
our price: £699

annika collection
moon | beauty light



The perfect lamp for lash and brow artists as well as all beauty professionals. Designed for stability and precision, the base is on wheels to make it easier to move around. It boasts a robust base weighing approximately 3kg for steady support during smooth 360° rotation.
size: h:183cm | w:28cm | d:80cm
stock code: S606, S607
The specialised lamp head rotation mechanism prevents detachment, ensuring safe and reliable operation.
Adjustable stand height, remote control and phone holder.
colours:
S606 - gold
S607 - black our price: £99
Aintree Unit 9, Priority Business Park
Vesty Road, Off Brindle Road
Aintree, Bootle, L30 1NY Telephone: 0151 525 3149
Birkenhead Units 11 - 14, Quarrybank Workshops
Quarrybank Street Birkenhead, CH41 2ZD Telephone: 0151 653 4966
Blackburn Thornley Avenue, Blackburn, BB1 3HJ Telephone: 01254 664113
Blackpool Unit 2, Clifford Road Blackpool, FY1 2PU Telephone: 01253 628008
Belfast
1 Falcon Way, Belfast, BT12 6SQ Telephone: 028 9066 3618
Bolton Waterloo Street, Bolton, BL1 8HU Telephone: 01204 386511
Burnley
Unit 6, Healeywood Ind. Est. Burnley, BB11 2LZ Telephone: 01282 433444
Bury
Unit 19 & 20, Peel Ind. Est. Chamberhall Street, Bury, BL9 0LU Telephone: 0161 974 5600
Chester Units 6-7, Borders Ind. Park
Saltney, Chester, CH4 8RJ Telephone: 01244 671171
Crewe
Unit 1, First Business Park
First Avenue, Crewe, CW1 6BG Telephone: 01270 581307
Leeds Unit 3, South Leeds Trade Centre
Belle Isle Road, Leeds, LS10 2DL Telephone: 0113 270 0010
Liverpool 4 Picton Road, Liverpool, L15 4LH Telephone: 0151 733 1040
Macclesfield
Hulley Road, Hurdsfield Ind. Est. Macclesfield, SK10 2LX Telephone: 01625 422424
Oldham
Railway Road, Oldham, OL9 6HA Telephone: 0161 633 2155
Preston Lady Street, Preston, PR1 2PZ Telephone: 01772 824585
Rochdale
Liley Street, Rochdale, OL16 2AS Telephone: 01706 644803
Sheffield - Parkway
Unit 6, Parkway Avenue
Sheffield, S9 4WA Telephone: 01142 487868

Sheffield - Hackenthorpe
Beighton Road, Hackenthorpe
Sheffield, S12 4LQ Telephone: 01143 491 448
Stockport
Unit 2, SPark Business Park
Hamilton Road
Stockport, SK1 2AE
Telephone: 0161 477 2234
Stoke-on-trent
Unit 9, Festival Trading Park
Crown Road, Stoke-on-Trent
Staffordshire, ST1 5NJ Telephone: 01782 202080
Telford
Unit 2A, Bridgnorth Road
Telford, Shropshire, TF7 4JB Telephone: 01952 588015
Timperley
Park Road, Timperley, WA14 5QH Telephone: 0161 973 5457
Warrington
Unit 11c Eagle Park
Eagle Park Drive, Off Hawleys Lane, Warrington, WA2 8JA Telephone: 01925 445512
Wigan
150 Chapel Lane
Wigan, WN3 5DQ Telephone: 01942 236233
Wolverhampton 2 Corser Street Lower Horsley Field
Wolverhampton, WV1 3EL Telephone: 01902 351111