STUDIO
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Portfolio. A SELECTED WORKS BOOKLET
Alana Stent Mooroolbark , VIC Australia, 3138 0481 759 473
About Me I’m a Melbourne-based emerging designer with a focus on branding, visual communication, and user experience. I’m currently completing Diploma or Graphic Design at Swinburne University of Technology. Design has always been my passion. From early explorations in VCE Visual Communication Design to real-world industry experience with Ringwood GWM and iMAGsystems, I’ve learned to approach each project as an opportunity to tell a story, evoke emotion, and create a lasting impression. I believe in thoughtful, user-focused design that balances creativity with clarity. My work spans print and digital media, including magazine layouts, promotional campaigns, and UI elements. I’m proficient in Adobe Creative Suite, Figma, and digital tools, and I take pride in my attention to detail, brand alignment, and ability to communicate ideas visually and effectively. Beyond aesthetics, I care deeply about sustainability and ethics in design. I’m driven to create work that not only looks good but also makes a positive impact. As I continue developing my skills and experience, I aspire to build a career where design becomes a tool for meaningful change and a space to connect, inspire, and innovate.
Double page magazine spread advertisement I crafted an eye-catching design for Ringwood GWM to promote the Tank 300 Ultra Diesel and H6 Plug-in Hybrid models. Starting with research into the vehicles’ features, I selected dynamic images of the cars in action and highlighted key specs like range and warranty. I refined the text for brevity and impact, blending bold photography with clear details and contact information, all optimized for digital engagement and readability.
Annual report
- Made for a university assignment, not a real commission job
A professional aesthetic annual report for the Victorian Building Association, I created a sophisticated digital design to showcase the organization’s 2022 financial and operational highlights. Beginning with research into the company’s structure, I chose a striking cityscape image for the cover and organized directors’ details and financial statements into a clean, readable layout. I refined the content for clarity, blending bold visuals with structured text to ensure an engaging and informative experience optimized for digital viewing.
End of financial year sale poster This image is a promotional poster for a “Crazy June Sale” at GWM Ringwood, featuring two vehicles, set against a striking desert sunset backdrop. The bold red and black text, “CRAZY JUNE SALE” and “ALL STOCK MUST-GO!”, Grabs attention, while the dusty trail effect adds a sense of urgency and adventure. The design includes essential contact details and a professional GWM logo, enhancing brand visibility. The creative process involved selecting a high-resolution vehicle image, applying a gradient sunset overlay for depth, and using Adobe Photoshop to layer text with shadow effects for a 3D pop. Dust and motion effects were added using blending modes, ensuring a cohesive and dynamic composition tailored for an automotive sale campaign.
Logo branding and business card A sleek business card and branding logo for Portimão, a city in Portugal, I created aminimalist digital design to promote the cities identity. Beginning with research into the coastal theme, I incorporated a flowing wave logo and essential contact details. I refined the layout for simplicity and elegance, blending the turquoise wave motif with clean typography, optimized for digital sharing and professional appeal.
- Made for a university assignment, not a real commission job
Australian Fur Seal Scientific name: Arctocephalus pusillus doriferus
Animal fact sheets As the designer of this informative fact sheet for the Australian Museum, I crafted an engaging design to educate people on the Australian Fur Seal. Starting with research into the Australian Fur Seal’s habitat and behaviour, I selected a compelling image of the seal and a map of its coastal range along southern Australia. I refined the provide insights into concise text, integrating a QR code for interactivity and a “Fast Facts”
Image: Flickr: Maxfear Massimiliano Sticca © Creati ve Commons
Introduction
section for quick reference, blending
The Australian Fur Seal is the largest fur seal found in Australian waters.
impactful visuals with clear typography
Identification The Australian Fur Seal, the largest of all fur seals, has a broad head, pointed snout, and long whiskers. Males are
optimized for digital engagement.
larger and carry a dark mane.
Habitat Australian Fur Seals frequent coastal waters and oceans. Their preferred habitat especially for breeding is rocky islands, which include boulder or pebble beaches and gradually sloping rocky ledges.
www.australian.museum Opening Hours Open daily: 10am - 5pm Wednesday open late: 5pm - 9pm Closed Christmas Day
Where to find us 1 William Street Sydney NSW 2010, Australia Phone: 02 9320 6000
- Made for a university assignment, not a real commission job
Distribution The Australian Fur Seal, closely related to the South African Fur Seal, has a restricted distribution around Bass Strait, Tasmania, and southern Victoria. It is protected in Australia, but its numbers are only half of pre- sealing levels. It is vulnerable to disturbance at breeding sites and conflicts with commercial fishing operations. Feeding and diet Australian Fur Seals feed on a variety of bony fish species plus squid and octopus. They are voracious and skilful hunters in the water and are not adverse to taking advantage of situations where fish are corralled by nets and fish farms. Other behaviours and adaptations With its streamlined shape and strong flippers, the Australian Fur Seal is an agile swimmer and can dive to depths of 200 m to catch fishes and squids. Despite its cumbersome appearance, it is also quite mobile on land, even over rocky terrain. Fur seals differ from other seals (true seals) because they have external ears and the ability to use all four limbs to move across land. Also, fur seals have two layers of fur while other seals have only one layer. Breeding behaviours Australian Fur Seals form breeding colonies, with males defending territories and females congregating. Pregnant females’ delayed implantation causes summer pups, but high mortality rates occur during the first two months. Conservation status The Australian Fur Seal population declined due to hunting and fishing gear entanglement in the 1800s, but is now recovering under protected marine mammals. Predators In the wild, seals are eaten by several species of sharks including the White Shark. Image: Getty Images
scan the QR code to find out more about the Australian Fur Seal
Fast Facts Classification Genus
Arctocephalus
Species
pusillus doriferus
Family
Otaridae
Order
Pinnipedia
Subclass
Eutheria
Subphylum
Vertebrata
Kingdom
Animalia
Size Range Length: 135 cm - 227cm; Weight: Males218 kg 360 kg Females: 41 kg - 113 kg
News social media posts
- Made for a university assignment, not a real commission job
This social media post series for the news company “Sentient”, I crafted engaging digital designs to promote news articles on the site. Starting with research, theme selection and refining the authors insights. Each post blends impactful visuals and clear text, optimized for social engagement.
Thank You.