Middle East Electricity Day 2

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Daily News 11 - 13 FEBRUARY 2014 | Day Two

www.middleeastelectricity.com

Middle East Electricity goes ‘green’ with pride M

IddlE EAsT ElEcTrIcITy, the world’s leading power event, was inaugurated by H.H. sheikh Hamdan bin rashid Al Maktoum, deputy ruler of dubai and the Minister of Finance and Industry of the UAE, yesterday.

The increasing appeal of the three-day event, which is co-located with solar Middle East, has been underlined by 22 government-supported country groups and national pavilions taking part.

With the first day dedicated to ‘green’ energy, Middle East Electricity 2014 marked the launch of the Future Generation competition, where the UAE's brightest engineering students delivered live presentations to visitors about their innovative solutions for alternative energy H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and the Minister of Finance and Industry and energy conservation. The winning of the UAE, opening Solar Middle East yesterday project will be decided by visitor votes, with the ultimate winner announced on the last Marwan Abdulaziz, Executive director of He highlighted the dM's new initiatives to day of the show.

Enpark, noted, ‘‘solar Middle East is the most reduce energy consumption in Anita Mathews, director of Informa Energy comprehensive gathering of solar collaboration with the Environmental Group, organisers of Middle East Electricity, technology suppliers in the region”,’ adding centre for Arab Towns (EcAT) by more than said, ‘‘This year, the show has grown by 10 that it provides an opportunity for all to 20 per cent in the next three years, and per cent year-on-year in terms of exhibitor share their scope of operations, products adopting innovative solutions to save up to numbers, and we expect more than 50,000 and services with industry peers and is an 10.5 GWh on energy consumption and in total attendance over the next three days. excellent platform for their business 6,200 tonnes of c02 emissions per year. ‘“MENA power demand is booming, and Meanwhile, the second edition of solar partners to engage and network with key the billions of dollars’ worth of investments Middle East will witness more than 100 decision makers. being pumped into the region’s power international manufacturers, suppliers and ‘‘As the primary sustainability district in the sector indicate lucrative opportunities for developers of solar-related products and UAE, we believe in fostering and facilitating global players in the energy industry.”-’ services who have been gearing up for the renewable industry through building Abdullah rafia, Assistant director-General fast-growing solar energy market, which is partnerships and taking responsibility for of dubai Municipality, also presented the expected to exceed a combined output of the position we hold - that of a platform for vision of dubai Municipality (dM) for a 10 GW in the region by 2017. the industry who is able to initiate change sustainable future as a model example of The dedicated solar showcase is held in and sector development.”’ embracing cleaner power production in the strategic partnership with dubai The solar Middle East conference, which presence of hundreds of regional experts Municipality and Enpark, a freezone takes place today, will cover the delivery of who gathered to tackle sustainability business park dedicated to facilitating and solar projects in the Middle East, allowing challenges at the Green Energy conference fostering the growth of the alternative industry leaders to establish new strategies 1/23/2014 4:41:58 PM that took place on the first day of the show. energy and environmental industries. to reduce the region’s carbon footprint.

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WHAT’S INSIDE...

Images from Day One All the best pictures from the first day of Middle East Electricity 2014 Page 15

Italian innovation Electrical solutions and innovative products on the Italy Pavilion Page 12

Power in Qatar A report on the booming energy sector in Qatar Page 8

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SHOW NEWS In Brief Ducab to push sustainable energy sources

Yamuna opens manufacturing facility in Ras Al Khaimah

Ducab has five main facilities in the UAE

dUcAB’s oFFErINGs INclUdE low- and medium-voltage power cables that ensure minimal wastage during power transmission. In 2002 the company was recognised with the Gcc Award for Environmental Excellence and it continues to drive towards developing sustainable energy sources. ducab is a complete cable system solutions company that provides quality cables to international standards from its manufacturing facilities in the UAE. The wholly-owned UAE company is jointly managed by the governments of dubai and Abu dhabi. ducab has five main facilities in the UAE; two cable manufacturing units and a PVc plant in Jebel Ali, dubai, and a copper rod factory with two cable plants in Mussaffah, Abu dhabi, that produces high-quality wires and cables. ducab also has a number of offices across the Middle East, with representative offices in the Uk and Australia to service customers in Europe and Australasia respectively. ducab inaugurated its ducab HV plant at the end of 2011 and will be exhibiting on stand 7E10 during MEE.

Yamuna’s new facility in Ras Al Khaimah has the capacity to produce 750-1,000 power cable jointing kits per day

yAMUNA cABlE AccEssorIEs has increased its manufacturing capacity in the Middle East by opening a new production facility in the UAE emirate of ras Al khaimah. ravi sardana, cEo of parent company yamuna densons, said the new plant would aid the company's ambitious expansion plans for the MENA region, with the facility enabling the cable jointing accessories supplier to work much more closely with its growing regional customer base. located in ras Al khaimah Free Trade Zone (rAkFTZ), the 2,500 sqm plant has

HSP showcases safety products HoNEyWEll sAFETy ProdUcTs (HsP) offers a broad range of technical solutions, including suits and overalls ensuring excellence in the quality of its products and its service to customers.

HsP, who will be on stand s1c01 at MEE, has an extensive portfolio of leading safety solutions in the marketplace today.

Its core mission is to help safety managers build an enduring culture of safety that minimises injuries and maintains a more protective and productive workplace. HsP has united the most respected safety brands in the world under one roof to deliver best-in-class quality and performance to people at work everywhere and are committed to protecting workers exposed to risks in all types of industries.

The company is one of the most diversified PPE manufacturer in the world, and aims to create safer, more comfortable, more secure and more productive environments across diverse vertical markets. Honeywell works closely with distributors and customers alike through innovative product design, quality manufacturing, marketing, training and customer support.

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the capacity to produce 750-1,000 power cable jointing kits per day for all types of power cables up to 33 kV. "opening a new facility in the UAE is a step in the direction of growth in a region that yamuna has been serving for more than 20 years," said sardana. "As we sell to most of the utility providers and contractors within the region, there can be no better way of expanding our business than by being closer to our customers." speaking about the company's ambitious plans for expansion, sardana remarked, "We plan to expand by

targeting new domestic market segments, such as national oil companies, petrochemical companies, and other industrial and commercial sectors. We also plan to introduce new products to the region in the form of cable accessories and silicone insulators."

Through the new facility, the company will also be able to offer installation and certification training to its distributors and end users across the region, as well as provide them with regular updates on its latest products and solutions.

Visit Yamuna Densons on Stand 2D01

Good things come in small packages at Euro SMC EUro sMc Is showcasing its nominated new product rAPTor, primary injection test system, at Middle East Electricity 2014.

The compact system weighing 35kg has been designed for electrical tests.

Made of plastic rather than tradition steel, scott Browser, Export sales Manager, director commercial, ‘‘The traditional kind of equipment is quite heavy but rAPTor is compact and convenient. The raptors can be interconnected quite easily and additional power can be added on.’’

A unit can give upto 9,000 amps and can be upgraded via internet easily. controlled through console, the data from the rAPTor can be transferred to a laptop and then be printed out.

so one does not need to carry system to the on-site location. on expansion plans, Browser said that they are looking at expanding the range of rAPTor products. ‘‘We want to expand it to test transformers. our designs have always been ahead of the market.’’

The market for rAPTor has been responsive in Middle East. schneider as well as governments in Middle East are clients of the company.

Talking about new launches, Euro sMc would bring out circuit breaker named micro-o-meter in 2014.

Visit Euro SMC on Stand S1F01

Aksa Jenerator gives in to the demands worldwide TUrkIsH coMPANy AksA Jenerator has set up world’s biggest genset manufacturing facility in china. situated in changzou, the Aksa generator manufacturing facility is 100,000 square metres. The production capacity will be 25,000 gensets in a year.

In the market for more the 30 years, the company has been trying to expand and better its products for the Middle East region.

Hasan Atilla celik, Managing director of Aksa power generation, said, ‘The diesel genset market in the Middle East is huge. We have been based in dubai for 10 years and constantly trying to penetrate the Gcc markets and African market.’

He added that participating in MEE for the last 12 years has been a boost.

Talking about expansion plans, celik said that they have

11,000 sq feet of warehouse facility in Jebel Ali. Generators from their Turkish facility are stocked, usually upto 400-500 units. celik believes that the UAE market is highly competitive, however, dubai is their biggest strength. other markets include Bahrain, Qatar. ‘Expo 2020 is real challenge for us in terms of the number of projects that we would see in the coming years.’

The Md added that the new projects in line include Abu dhabi airport project and electricity projects by Electricity and Water Authority in Bahrain.

‘Aksa has proved itself many times,’ asserts celik. The company also has plans to move its existing facility in 2015 from Istanbul to Adana.

Visit Aksa Jenerator on Stand S3D15

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SHOW NEWS Flexicon launches hazardous area cable protection guide UK exhibitor Flexicon has launched a new cable protection guide for hazardous areas. this flexible conduit system will offer a potentially safer solution to traditional installation methods and could also save money and time. the 20-page guide details the different hazardous area classifications and zones and outlines the company’s flexible conduit systems that can be used in such areas. the brochure features an extended range of exD fittings and 11 liquid tight conduit ranges, bringing together Flexicon’s hazardous area offer in one reference document. the guide also contains technical introduction, product comparison table, part numbers and ordering information, as well as installation and instruction notes.

Flexicon Marketing Manager colin legg said, “Using conduit provides superior cable protection for multiple cables, reducing the requirement for expensive specialist cables. “cables can also be grouped, decreasing the number of entry points into a control box or enclosure. Depending on the conduit selected, additional performance such as eMc shielding, impact or crush resistance and corrosion and oil resistance can be provided. Using our flameproof barrier gland with flexible conduit means the specifier can choose from a far wider choice of systems for cable protection within hazardous areas than they have had in the past,” he added.

Visit Flexicon on Stand 2E28

The team on Flexicon’s stand on the UK Pavilion in Hall 2

Prysmian Group displays its full power PrysMian GroUP, a leading energy and telecom cables and systems manufacturer, is showcasing its latest state-of-the-art technologies at Middle east electricity 2014.

“Middle east electricity 2014 comes at a very important time for the Prysmian Group to reinforce its strong presence in the Middle east, a key area for the company's expansion strategy, where the group is already carrying out several strategic power cable projects especially in the extra high voltage [ehV] underground and submarine cable systems market,” said antonio chiantore, General Manager for Prysmian Group's Middle east branch, which is based in Dubai.

With solar Middle east taking place once again alongside Mee, Prysmian Group will be taking the opportunity to display its most recent innovations for solar power applications. the group's product portfolio at the exhibition will also focus on its wide range of cables and systems for the oil, gas and petrochemical industry, such as Drylam™ and airguard™ cable system, power distribution cable solutions, including P-laser, and its hV and ehV underground and submarine cable systems. these include the first-ever submarine power transmission link serving Doha and the Gcc saudibahrain submarine interconnection and the 400 kV power transmission system for transco connecting the bahia and saadiyat Grid stations in abu Dhabi.

Prysmian Group experts roberto candela and Vince barry held technical seminars about hVDc cables and monitoring systems during yesterday’s Mee 2014 conference.

Prysmian Group has around 20,000 employees across 50 countries and 91 plants.

Visit Prysmian Group on Stand 7C20

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SHOW NEWS In Brief Marelli Motori looking to expand in the Middle East MArEllI MoTorI, WHo is exhibiting on stand s3E50 during MEE, has announced that it is looking to extend its reach in the Middle East, boosted by a positive upwards trend for sales coming from the region.

The Middle East area has made a significant contribution to Marelli Motori's growth in recent years, in spite of the general economic slowdown. These expansion plans follow American private equity firm The carlyle Group’s acquisition of the company in 2013. roberto ditri, cEo of the Marelli Motori Group, said, “This change in the ownership has started a new and exciting phase of developing further our solid and independent Marelli products and services towards new and ambitious goals for us and for our partners.”

As a leading global supplier of generators and electric motors, Marelli Motori’s extensive range includes technologically advanced products suitable for power generation (industrial, cogeneration, UPs), oil and gas (ATEx certified), industrial manufacturing and marine applications.

Volvo Penta completes Stage IIIA-compliant engine range VolVA PENTA Is showcasing its two new 16-litre units, which make up the final addition to its range of stage IIIA-compliant powergen engines at this year's exhibition.

The engines named TWd1652GE and TWd1653GE promise to provide low fuel consumption, excellent productivity and high power density, according the Volva Penta, the Volvo Group's industrial and marine engine manufacturer.

Volvo Penta President of Emerging Markets Giorgio Paris said, "We've tested our genset engines in harsh conditions around the world, from Antarctica to saudi Arabia, to ensure the best possible uptime and performance."

The stage IIIA engines do not include an aftertreatment system which, according to the company, means they are the perfect solution for markets where high-sulphur fuel is used.

With the set now complete, the Volvo Penta stage IIIAcompliant GE range can provide clients with prime power output from 86kVA and up to 600 kVA. With more dealers present in more than 100 countries world wide, this is Volvo Penta's third year exhibiting independently at Middle East Electricity exhibition.

"When it comes to the power generation, this is one of the most important exhibitions in the world," claimed Paris. "It's important because it's located in the Middle East area which is a very important potential market for us."

Visit Volvo Penta on Stand S3F25

The Carlyle Group acquired Marelli Motori in 2013

French quality on show at MEE THIrTy FrANcE-BAsEd companies are showcasing their latest technology on the French Pavilion at this year’s Middle East Electricity in order to secure vital business contacts and reinforce their involvement in the Gcc region.

The 345 sqm pavilion, which is located in Hall 6, will feature exhibitors from a wide range of sectors, covering equipment and applications for electricity production, transmission and distribution, as well as insulating products and safety systems.

France’s electrical equipment companies generate close to Us$14.8bn internally and Us$50bn worldwide, as revealed in a study by Gimelec. In turn, the market is expected to grow to a worth of Us$67.6bn per year by 2020.

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One of Volva Penta's new 16-litre engine units TWD1652GE

Algerian power projects receive support from Imequadri Duestelle Imequadri duestelle, part of IME Group, has been designing and producing a wide range of medium- and low-voltage electrical switchgears, motor control gears, panel boards, busducts, containerised package units and MV components, since 1962.

Based near Milan, Italy, the company has been supplying low-voltage distribution panels to three power plant projects in Algeria. of the three plants, two – Ain djasser II, located in the province of Batna, and labreg, located in the province of khenchlea – will have a total capacity of close to 550 MW. The third project, on which the company will be supply products to, is the Hassi Messaoud plant in labraa, which has been scheduled for completion in 2014 and will have a total capacity of more than 660 MW. The supply of products from Imequadri duestelle will consist of more than 50 Power center columns from the Polimeta series and more than 200 columns of the Motor control center Multicontrol series. The Polimeta distribution panels have been projected for centralised electricity distribution systems in low voltage and have modular standardised elements equipped with open or in-case circuit breakers in the fix or withdrawable versions.

Multicontrol switchboards have been designed for the centralised control of motors and have been made using the concept of modular construction, making them extremely versatile, flexible and suitable for every type of installation, according to the company.

The withdrawable drawers each contain the organs of command, control and protection of a motor to ensure the continuity of exercise and minimising the downtime for failures. They have been projected and built taking particular care of personnel safety, continuity in the performance, ease of maintenance, flexibility and minimum encumber.

The supply to the Algerian power plants will be completed by an onsite training programme held by Imequadri duestelle's personnel.

Visit Imequadri Duestelle on Stand 3C26

Alliance helping manufacturers realise turn-key vision TrAFoGrId Is THE first alliance of companies created to assist transformer manufacturers throughout the production process of transmission and distribution components.

Trafogrid was created in 2011 by MEE exhibitors lAE srl, an Italian company that has been playing a leading role within the sector since 1978. It has been working to bring together innovative and dynamic companies that design and build automated machines for each phase of the manufacturing process of industrial transformers.

Through a coordinated plan between the different partners and the integration of their respective skills and research, along with the support of international consultants, Trafogrid has been able to carry out customised supplies, from single machines to turnkey plants, providing technologically advanced solutions.

The Trafogrid Team, led by lAE, has offered its expertise to improve and modernise existing plants. By optimising machines, accessories, layout and organisation, Trafogrid has aimed to make production more competitive through targeted investment and assistance throughout the entire plant life cycle.

The alliance has been actively promoting synergies and joined Trafoworld, a marketing portal for all actors operating in the field

Trafogrid was created by LAE Srl in 2011

of electrical transformers, to help it develop this vision.

According to lAE, Trafoworld is a "virtual meeting point letting you share contacts, information, ideas as well as buy and sell products and services".

Visit LAE Srl on Stand 3D30

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SHOW NEWS

Cummins launches four-pole generator cummIns GEnErator tEcHnoloGIEs plans to strengthen its business in the Gcc region at this year's exhibition where it is also launching its new stamford brand generator. the global power provider has unveiled its stamford P6-1250kVa generator, a four-pole generator designed specifically for standby and island mode operation. stamford is one of the leading names in the generator market and this addition to the range promises lower weight and optimised performance as a result of its electromagnetic design and effective cooling system. cummins Generator technologies recently announced that it will be opening an area Business organisation in the middle East, which will act as hub for all branches of the company, from filtration and emission solutions, fuel systems, to generator sets and alternators. "the middle East is a very important region for us", said cummins Generator technologies Events manager Gareth clark. "It's important for us to support our customers and it gives them a vote of confidence to see the original corporate manufacturers at the show."

Both cummins Generator technologies and cummins Power Generation are exhibiting at the show under the theme of 'the Power of one' in order to emphasise the integrated products and solutions the brand can provide its customers, including engines, switch gears and alternators.

Cummins Generator Technologies' new Stamford P6-1250kVA Generator

Visit Cummins Generator Technologies and Cummins Power Generation on Stand S2D20

A-1 Electricals launches new connectors a-1 ElEctrIcals Has launched a new product for the power cable accessories market, which it has said will reduce the risk of potential errors. the company, established in 2006 as a manufacturer and supplier of power cable accessories and oEm products for the oil and gas, automobile and engineering sectors, has developed a new technology called ‘shear and bolt-type connectors’, which it has said is “totally different to convention connectors”.

“We are developing more and more new products in the cable accessories industry and we have developed a new technology that provides an effective solution for the industry,” said nehal Gandhi of a-1 Electricals.

“the product reduces the chance of errors from manual processes and the technology means you do not require any crimping tools or anything similar. there is no chance for error at all, or any chance of having a loose fitting – it’s a very safe product,” he added. the firm, a global company based in India, is targeting customers with its new product in countries across the middle East and Europe.

In recent months, the company has also automatised its plant ensuring a higher level of efficiency in its operations.

Visit A-1 Electricals on Stand 7A01

Nehal Gandhi of A-1 Electricals

Himoinsa launches Power Cube at MEE 2014 HImoInsa launcHEd a revolutionary new generator set during the opening day of middle East Electricity. the 500 kW Power cube HPcW 510 generator, which is on display outside the dubai International Exhibition centre during mEE 2014, is 50 per cent shorter in body length than conventional 500 kW generators. “cube is a super silent genset that fits into a 10-foot square container,” said Guillermo Elum, Himoinsa’s sales & marketing department director. “so with this system we can reduce the dimensions compared with a standard genset unit by more than 35 per cent.

“It’s a product we’ve developed thinking about logistics and we have developed by listening to our customers. We can work in alaska with this product and we can work here in the desert because we have developed a special cooling system.” shortlisted for the ‘Best Product launch at middle East Electricity 2014’ exhibitor award, Power cubes also have a connection system that enables up to 32 units to be connected in parallel to generate up to 16 mW. terry mcGuire, General manager of Famco’s Power & Industrial Products division, an al-Futtaim Group company and Himoinsa’s exclusive distributor in the uaE, added, “the reaction at middle East Electricity has been very good. We’ve had lots of people very interested in it. It’s a very good, compact and unique machine.”

Visit Al-Futtaim Auto & Machinery (Himoinsa) on Stand S2B10

Emerson demonstrates energy efficient solutions EmErson IndustrIal automatIon has returned to exhibit at mEE once more with a renewed focus on energy efficiency. the company, part of global technology provider Emerson, has been showcasing a host of products on its stands ranging from lEd lighting solutions to industrial motors. steve nicholls, President – middle East & africa, Emerson Industrial automation, said “We have escalated our presence at mEE over the last four or five years and, for us, this show is one of the best in the marketplace.”

“I think we have a very strong message in terms of sustainability and if you go to each of the products on our booth at mEE, you will see that we’re talking about the ways and means of saving energy on the equipment that customers are purchasing. We have varying degrees of energy efficient motors here and we have ways of modulating and controlling the speed of the motor to our customers’ needs. We can regulate that speed down while maintaining the same motor efficiency and motor operation in terms of torque, while still saving significant amounts of energy.” nicholls stated that the message regarding sustainability was getting out into the market with cost consumption playing a key role in influencing peoples’ mindsets.

“I think people are starting to stand up and listen,” he said. “some of the [more sustainable] products come with a higher initial capital cost, but when you look at the cost of the total life cycle of the product, it means bigger savings for customers and you end up improving on energy utilisation.”

Visit Emerson Industrial Automation on Stand 4C20

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INTERVIEW

Questions

Answers Vahid Fotuhi President, Middle East Solar Industry Association

Vahid Fotuhi will be taking part in the opening panel session of today's Solar Middle East Conference, entitled ‘Harnessing the vision, leadership and investment driving the region’s solar power and renewable energy research and development’. Having held senior positions at Energy Intelligence, World Economic Forum and Transparency International, Fotuhi went on to be regional director for BP Solar Middle East from 2009 to 2012. He is now president of the Middle East Solar Industry Association, the largest solar trade organisation in the MENA region.

MEE DAILY: How has the MENA solar market developed in the last 12-18 months?

VAHID FOTUHI: We have seen significant growth in the mEna solar market over the past year. In the uaE, masdar set the bar very high by launching shams 1, the largest solar csP project of its kind in the world. meanwhile in dubai the government commissioned Phase 1 of their solar 1,000mW solar programme in october 2013 and in a few short months they will launch the tender for Phase 2; a 100mW solar PV IPP project.

It will be the largest solar PV facility of its kind in the mEna region when completed. In saudi arabia, K.a.carE [King abdullah city for atomic and renewable Energy] issued its White Paper which sets the foundation for how the Kingdom’s 41,000mW solar market will take shape in the next 20 years.

In Jordan, we witnessed the government approve an attractive feed-in-tariff for a set of projects totalling 170mW which will be finalised as part of Phase 1 of Jordan’s solar programme. and just a few weeks ago they closed the initial phase for round 2 which will be roughly 200mW. We are also seeing good progress in Qatar, Kuwait, turkey and morocco. the whole region is sizzling with activity and we are thrilled to see solar finally take off in the middle East.

MEE DAILY: What are the latest developments in the global supply chain for photovoltaics?

VAHID FOTUHI: We have seen the market for solar PV panels stabilise. the days of plummeting solar panel prices

are long gone. What we see now is stable prices being offered by a set of proven and world-class module providers such as First solar, trina solar, canadian solar and Yingli solar. this has provided end-users and investors with a level of assurance that was not there in the past. this improved reliability has enabled solar solutions to become more bankable. on the balance of system side we see a lot of innovation, be it with micro-inverters provided by the likes of Petra solar or through automated installation and cleaning systems provided by alion Energy.

In fact, we are seeing a lot more activity in automated cleaning solutions with a number of high profile investments in this space, notably by sunPower. as a whole, solar systems are becoming more reliable, more efficient and more bankable.

MEE DAILY: Should the Middle East region manufacture their own PVs and systems to support the solar sector and fulfil its destiny as the world’s leading solar power exporter?

VAHID FOTUHI: I have no doubt that the middle East solar market will become large enough to warrant a ‘home-grown’ solar solution, from solar panel manufacturing to system installation and maintenance. this will be an evolutionary process. It will not happen overnight. the key will be to establish a sound and stable regulatory framework. If investors have confidence in the long-term growth of the market then they will deploy the necessary funds to manufacture locally. the best way for local governments to fan this confidence is to put in place sound legislation that outlines how much solar capacity will be deployed, by whom, and

6 Middle East Electricity | Day Two

in what format. once this is established everything else will fall in place.

MEE DAILY: What are the latest developments within the Middle East Solar Industry Association?

VAHID FOTUHI: the goal of mEsIa is to support the growth of the solar industry across the middle East. We do this by organising events which aim to raise awareness and bring the stakeholders together. We also cultivate innovation through our solar Pioneers programme which identifies and champions the top ten brightest minds in the mEna solar industry.

We provide thought leadership through periodic publications; our latest one, produced in partnership with mEEd Insights, provides an in-depth overview of the solar markets in 15 countries across the middle East. at mEsIa, we represent companies and organisations from the entire solar value chain and we work hard to make sure that everyone has a voice. this is achieved through our monthly newsletters, quarterly breakfast briefings, and annual general meeting which takes place in march. our rapid growth and our success would not be possible had it not been for our 15 founding members and our 130 corporate members.

I am absolutely thrilled by the growth we have achieved in the past five years and I’m confident that the best is yet to come.

TOMORROW Kristopher Sutton, technical director at Solar Energy International

What is MESIA? tHE mIddlE East solar Industry association (mEsIa) is a not-for-profit organisation whose mission statement is 'to expand the use of solar power in the middle East, to strengthen the local solar industry, and to facilitate business opportunities for its members'. mEsIa was effectively formed in 2009 when BP solar, led by Vahid Fotuhi, and the masdar Institute, led by Professor Georgeta Vidican, hosted the inaugural Emirates solar Industry Workshop in abu dhabi. a steering committee made up of key solar industry figures was formed and mEsIa has since held a variety of official events, including its first aGm in 2012. mEsIa's aims include creating a solar community in the middle East and providing networking opportunities for middle East solar professionals through briefings and conferences. the organisation actively participates in national and international tradeshows, has introduced a range of committees and has also spawned mEsIa Women in solar (WIs), a group of female solar industry professionals. mEsIa produces white papers and research reports on solar technology, policy issues, standards, and product certifications. It also offers advice on policies, standards, and product certifications and is a trusted source of industry expertise, information and advice for the region's governments to turn to when investigating or assessing new solar ideas or initiatives. led by abdul aziz abdulla al midfa and with Vahid Fotuhi as president, the organisation welcomed its 100th member in mid-2013.

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SHOW NEWS

Competition brings out the best in us, states alfanar

alfanar’s stand in Hall 6 attracted a host of visitors yesterday as the Saudi Arabian company looked to make its mark on the region’s leading energy event

sHortlIstEd For BEst marketing campaign and manufacturers of switchgears, saudi arabian company alfanar is showcasing varied products at middle East Electricity.

the company has also invited customers from various countries in the Gcc to participate in the show. abdul al salam al mutlaq, cEo of alfanar, said, ‘‘It’s a great opportunity for us to show them our manufacturing facilities in dubai.’’ speaking about future plans, he said that they have expanded in the middle East region, especially in saudi arabia and dubai, in the last four to five years. the company’s industrial estate is around 700,000 square metres where switchgears, switching accessories are manufactured, apart from cables and transformers. talking about consolidation plans, mutlaq said that they need to tackle the expansion first and their future plans include more of marketing strategies to enter fresh markets. ‘‘We have been growing at the rate of 30 per cent for last 20 years. so we hope to continue this in future.’’

talking about competition at the mEE show, the cEo said that competition is always good because it brings the best out of people. ‘‘I feel competition is very exciting. It’s a blessing in disguise,” he remarked.

Pointing out to the best markets, mr mutlaq pointed towards uaE, saudi arabia, Iraq. Yemen and Egypt were good markets for him. talking about new products, he pointed out to the accessories in switches and sockets for domestic (household) market. through it acquired company contactum, alfanar said that it has been catering to the uK markets. taking a note on the exhibition, he said that mEE is the best exhibition in terms of showcasing and launching new products as well as a good meeting ground.

Visit alfanar on Stand 6E10

One stop-shop for copper and tin-plated copper products orIEntal coPPEr, a manufacturer of high conductivity copper busbar and copper fabricated products is displaying its varied ranges of copper and tin-plating products, including its exclusive oc-EtP busbars, at middle East Electricity 2014. umberto comini, cEo, oriental copper company limited, said, ‘‘We are market leader in the middle East region where we sell around 20 per cent of our manufactured units. ‘‘Worldwide export constitutes 55 countries, where our profile includes construction, sub-contracting and we wish to continue this way.’’ talking about finished copper products, arthit Prathumpuang, area sales manager, dubai, added that they related to switchboards, power distribution, power generator, locomotive industries and even for medium voltage systems. according to comini, oriental copper is the only approved manufacturer from companies from Japan. toshiba, mitsubishi are few of the clients of the thai company. thai company oriental copper has been reportedly contracted for nuclear power plants in Japan.

With regards to new projects, the company has been contracted for a power plant project in Indonesia. ‘‘this means that such is the quality of our product that it is being approved for such difficult projects. and this gives us a sense of satisfaction.’’ the middle East market for the company is based on tin-plated products. the region is a big market in terms of consumption. oriental copper, in 2013, had received two orders of more than 7,500 metric tonnes of tin-plated products. ‘‘our market share in the region is more than 60 per cent.’’

With such a huge market, the absence of a manufacturing hub is conspicuous. comini said that the company is thinking about the possibility of setting up a plant in near future through a joint venture.

Visit Oriental Copper on Stand 4B10

In Brief Pramac gensets set for Middle Eastern launch Pramac Is launcHInG a range of new generator sets at this year’s show. the company, which is exhibiting on both an indoor stand and an outdoor stand, is showcasing the new 10 kW X12000 Gasoline portable genset powered by a Honda engine. also on display is the s15000 diesel portable genset powered by a lombardini engine. this genset, which is suitable for up to 14.29 kVa, is the most competitive portable option for applications requiring power of up to 15 kVa, Pramac said. Both models have produced following a been comprehensive r&d study of what the middle Eastern market needs and what competitors are offering for the market, the company said.

Pramac manufactures a wide range of power generation equipment and materials handling equipment in its five factories, and uses 16 commercial branches to supply these products to markets throughout the world the company is also exhibiting the light tower lsW6K, 30 kVa and 1120 kVa Gensets and innovative technopolymer hand pallet truck I-ton products at the show.

The S15000 Diesel portable genset

Yokogawa to release new wireless adaptor YoKoGaWa, WHo WIll be exhibiting on stand 3H30 during mEE 2014, has announced that it has developed a multi-protocol wireless adaptor that enables wired field instruments or analytical sensors to be used as Isa100 Wirelesstm devices. the company will release models in may and July 2014 that support communications based on the Hart and rs485 modbus standards, and in order to facilitate the introduction of field wireless systems in plants, the company plans to release additional models that will cover other standards.

Yokogawa released the world’s first Isa100 Wireless system devices and wireless pressure and temperature transmitters in July 2010.

Yokogawa's whose global network of 88 companies cover 55 countries, was founded in 1915 and is engaged in a range of sectors including industrial automation and control (Ia), and test and measurement.

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COUNTRY INSIGHT

QATAR’S GROWING ELECTRICITY NEEDS

Qatar expects to see a huge rise in the demand for electricity over the next five years.

Qatar is faced with a rising demand in energy as experts predict electricity needs will increase by 10 per cent annually over the next five years.

W

ItH onE oF the world’s fastest growing economies, Qatar’s power sector is expected to see strong growth over the coming years, one contributing factor being the upcoming FIFa World cup in 2022.

Between 2000 and 2010, Qatar's electricity consumption rose from an estimated 8bn kilowatt hours to 20.5bn kilowatt hours. still on the rise, Qatar's minister of energy and industry revealed that electricity consumption in 2012 grew by a further 13 per cent. In that year Qatar’s installed capacity of 8,761mW was able to deal with the peak usage of 6,255mW, despite power demand growth rising above 10 per cent over the past five years. “current indications in our strategic and technical planning show that in the next five years, there will be a need for additional capacity – with huge schemes planned everywhere – particularly in preparation for the [FIFa 2022] World cup. For the past three years, many of the projects were in the planning stage, but now we are seeing them start, including port and metro schemes and many others,” said Qatar General Electricity and Water corporation (Kahramaa) technical director, ahmed al-naser.

Experts have identified factors which will

trigger the surge in demand for electricity over the next decade and those include government spending, strong economic growth and a rising population. the country’s current generating capacity is natural gas-fired and although there is no coal-based or nuclear-based generating capacity, the Qatari government has begun implementing plans to roll out solar power projects across the country to meet the increasing demand for electricity. “the country has witnessed a steady increase in population in the past few years, and this has led to an increase in demand on power and water," said the head of Qatar’s administrative and transparency agency, abdallah ben Hamad al atia.

"We have also set a target of producing 1,800 mW [of clean power] by 2020," al atia added.

Qatar’s growing population is dependent on air-conditioning in homes and offices because of the country’s extremely hot climate, making airconditioning systems (acs) the single biggest source of electricity consumption.

Government plans are expected to see a ban imposed on conventional (incandescent) light bulbs and old tubes or otherwise a huge reduction in their use as they have been recorded to

consume more electricity. around 90 per cent of the energy incandescent lights emit results in heat, and only about 10 per cent transmits light. then alternative use of fluorescent light bulbs and tubes will be encouraged as they consume 20 to 40 percent less electricity, sources have revealed.

Qatar ships nearly 85 per cent of its natural gas Qatar General Electricity and Water corporation (Kahramaa) announced back in February 2013 that it will make investments worth us$22bn in the country’s power and water infrastructure. the new upgrades will include the roll out of 140 electricity substations as well as more than 2,000mW of capacity over a five-year period. In line with these plans, in october last year the government also revealed it was planning to construct a

huge us$3bn power plant known as ras laffan d. doha-based Qatar General Electricity and Water corporation (Kahramaa) is now working alongside the ministry of Environment to outline the new specifications to ensure that acs used in the country are equipped with highefficiency compressors with heat transfer surfaces, in an attempt to save electricity which is available to nationals free of charge, however only subsidised for expatriates. despite rising electricity demand, Qatar had a recorded surplus generating capacity of approximately 2.5GW, or nearly 30 per cent, in 2012. although there is a rising demand for electricity in the country, Qatar is seeking to export electricity through the Gulf co-operation council Interconnection authority (GccIa) power grid, with countries in the middle East such as Bahrain and Kuwait showing interest in importing liquefied natural gas (lnG) to meet demands. the country is currently the largest exporter of liquefied natural gas (lnG) in the world, in which the energy source accounts for a considerable portion of government revenues. the largest exporter of lnG in the world since 2006, Qatar ships nearly 85 per cent of its natural gas as liquefied natural gas (lnG) to other countries for electricity generation. the country has to date invested more than us$8bn to expand its transmission and distribution networks, with several power and water projects in the pipeline commencing between 2012 and 2015 at an estimated total of us$4.1bn.

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SHOW NEWS

Borouge set to commission new plant The Borouge 3 plant will commence operations later this year

cHEmIcal and InnoVatIVE plastics solutions provider Borouge and Borealis Borealis have been preparing for the launch of a new processing facility in the emirate of abu dhabi later this year.

Borouge, a joint venture between abu dhabi national oil company and austria-based Boreali, suppliers the raw materials for the wire and cable manufacturing industry and will be substantially increasing its productivity with the opening of the new facility. the plant, named Borough 3, will have the capability to produce specialist products that will be made available for the company’s middle Eastern and asian customers.

Power Plus Cable celebrates appointment of new company chairman tHE lEadInG caBlE manufacturing company Power Plus cable is promoting the appointment of its new chairman, H.H. sheikh maktoum Bin Hamad bin mohammed al sharqi, at this year's exhibition.

Passed unanimously by the Board of directors on monday, the move sees Vijay P Karia, the chairman and managing director of Power Plus cable for the last four years, accept the position of company Vice chairman.

Power Plus cable said it thanked H.H. sheikh Hamad Bin mohammed al sharqi, member of the uaE supreme council and ruler of Fujairah, for allowing his son to be appointed chairman of the company. the Board of directors has expressed its confidence in the young chairman, who it believes will take the business to the next level.

Power Plus cable, formed through a joint venture between the Government of Fujairah and ravin cables limited, runs a state-of-the-art manufacturing facility at Fujairah's al Hayl Industrial area.

Visit Power Plus Cable on Stand 5C10

the high-pressure plant, which will be located in ruwais, will be able to produce 350 kilotonnes of low-density polyethylene (ldPE) and execute further processes that are needed in the creation of materials for low- and medium-voltage wires and cable. the company, who regularly exhibits at mEE, has also been promoting its efforts as an innovator within the electrical industry, having launched a state-of-the-art innovation centre in abu dhabi in 2013.

Borouge, senior Vice President middle East & africa, Hazeem sultan al suwaidi said, “It’s important to build on our knowledge and strive for better performance

products, and that why the company invested in the centre. “the wire and cable sector is a special niche market, so you have to be closer to your customers, and at Borouge we’ve been very much focusing on building the resources and supporting the growth from investments that we will hopefully see soon in abu dhabi.”

“We represent a major component for the wire and cable industry and that makes it very important for us to enhance the knowledge in the wire and cable industry,” he added.

Visit Borouge and Borealis Borealis on Stand 7E20

Atlas Copco showcases new solar powered light tower atlas coPco Is showcasing its new Qlts line of solar light towers at middle East Electricity. While the range was introduced to the region towards the end of last year, this is the first exhibition in the middle East that it has been displayed at.

“With so much focus on the environment and sustainability, even here in the middle East here, you’re eliminating the need for diesel fuel,” said michael sagermann, regional Business line manager for atlas copco’s Portable Energy division in the mEna region. “I think what it gives back to the environment is fantastic, and the fuel is free; there’s endless sunshine here. With one charge you can run it for four nights.

Even if you don’t have direct sunshine, even if it’s overcast, it’s still charging.”

the Qlts range requires no fuel, no oil or coolant and has no rotating parts and requires minimal maintenance. “the only maintenance part on it is the battery cells, and keeping the panel clean of course,” said sagermann, who added that initial interest in the product was created at last year’s middle East Electricity.

“We had a rendering on one of the walls here last year, but it was amazing how much interest was generated by that, especially with government authorities. “now we can do a proper show and tell. this is probably one of those markets that the product is absolutely ideally suited for and people have been very positive.”

Atlas Copco’s QLTS line of solar towers is being showcased at MEE 2014

Visit Atlas Copco on Stand S3D30

BEAMA gives insight into Middle East anti-counterfeiting operations BEama, tHE uK electrotechnical trade industry association, has spoken to the mEE daily about its ongoing anti-counterfeiting projects within the middle East region.

BEama, which is once again managing the uK Pavilion at middle East Electricity, has been active in the middle East for more than five years and currently has two anticounterfeiting projects underway, in the uaE and Iraq.

“BEama has been running a programme for around 13 years primarily because, particularly in the circuit breaker market and related areas, there were a number of the big

brands that saw the counterfeit manufacturer of their products in china making a big impact on their markets in the middle East and africa,” revealed dr Howard Potter, cEo of BEama. “We’re talking here about millions of pounds of losses.” the BEama database contains over 1,600 known and suspected counterfeiting operations, of which 196 are located in the uaE. In 2013 alone, BEama projects were responsible for the seizure of over 720,000 infringing products and a recent ‘market sweep’, following a training event with government agencies, yielded over 40,000

counterfeit products in Qatar. “the big problem comes when the counterfeiter doesn’t actually put all of the parts into the machine that they should,” said Potter. “these products are meant to be safety products. If you have a fault, and particularly with the less robust electrical systems that you may have in areas where the power supply isn’t as consistent, you really need these products. sometimes in these sorts of projects we talk a lot about the project and raiding, but ultimately it’s about the protection of business and actually keeping people safe.”

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FEATURE

Managing the global power surge

The region’s gas will be increasingly vital to maintaining supplies, according to the International Energy Agency

T

HE IEA SAID in its most recent World Energy Outlook (WEO) factsheet that global electricity consumption will increase by two-thirds or more by 2035. This is against the current backdrop of power supplies that are dwindling relative to demand and the infrastructure that is ageing fast.

The Gulf states are central to the IEA reasoned ‘new policies’ case (a scenario in WEO that takes into account broad policy commitments and plans that have been announced by countries) for matching

supply with demand, and doing so without harming the environment. The agency points out that which power plants are run to meet demand typically depends on their variable costs. There are basically two types of local power market, fully liberalised and fully regulated, with many in between.

These determine both how prices and necessary investment evolve.

Global electricity consumption nearly doubled between 1990 and 2011, and by 2035 demand is expected to grow more than for any other form of energy, with

electricity use strongly linked to economic growth. The nature and extent of government interventions, such as efficiency drives, is critical in determining the actual level of consumption.

“Without any change in electricity intensity with respect to the last five years, world electricity demand would rise to 43,100 TWh in 2035," the IEA said in the WEO report. "In the ‘new policies’ scenario it is lower by about one-quarter.

Energy efficiency is the main driver of this difference.”

Abbreviated highlights of the IEA’s WEO 2013 report on power are: l

Electricity demand grows more than that for any other final form of energy through to 2035. Industry, domestics and air conditioning are the main drivers. l Non-OECD countries account for most of the increase, led by China and India (almost one half ). The Middle East will account for six per cent. l Global generating capacity will increase from 5,649GW in 2012 to around 9,760GW in 2035. About 60% of energy capacity 'retirements’ (1,940GW in total) will be in the traditional industrialised countries. l Coal will remain the principal fuel in thermal plants, onethird of the total in 2035, almost the same as all-forms of renewables. Worldwide, gas’s share will hold steady. l Transmission and distribution (T&D) line lengths, the

10 Middle East Electricity | Day Two

often overlooked component of electrification, will increase from 69mn km to 94mn. By 2035, around onehalf of today’s grid infrastructure will have reached 40 years of age, necessitating major investments in refurbishment. l Cumulative global investment in the power sector is expected to be US$17 trillion between 2012 and 2035, with new generating plants accounting for 58 per cent. T&D networks will account for the rest. l Prices are certain to rise in most regions, but with increasingly significant country-by-country differences. By 2035 US industrial electricity prices will be 40% lower than in China; this is already proving to be a contentious issue in both Japan and the EU.

Under its ‘reasoned and reasonable’ scenario it maintains that industry will hold on to its position as the largest consumer of power through 2035, accounting for 41 per cent of total demand by that time. But usage in the domestic (residential) sector is expected to expand by 2.5 per cent each year, much faster than population growth.

By 2030, 970mn people are expected to have no access to mains power compared with 1.2bn in 2011. The non-OECD countries will account for by far the greater part of this incremental demand.

And by 2035, despite a variety of technological developments, transport will still only account for just over two per cent of demand.

How supply will develop to meet this demand will vary by region according to individual government policies and the type and level of competition between the different types of power generation, including renewables.

Relative investment costs and fuel prices are central to this outcome. Under ‘new policies’ global generation is expected to reach almost 37,100 TWh by 2035, with fossil-fuels technologies declining from 68 per cent to 57 per cent, with the power mix itself changing and "renewables as a group accounting for almost half of the increase in global electricity generation over 2011-2035".

The IEA went on to say, “The evolution of the power mix in OECD countries is markedly different from that in non-OECD countries. In absolute terms the second largest increase in non-OECD generation l continues on next page

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FEATURE/SHOW NEWS Faraday puts professionals on the right course

l continued from previous page

from a single-energy source comes from gas, primarily in the Middle East, China and India.”

The relative costs of generation vary by fuel used, with total (fixed plus variable) generating costs for each technology differing widely across the world. For both nuclear plants and most renewables, the capital element is the most significant.

As well as varying construction times (less than two years for open-cycle gas turbines) the IEA notes that the expected lifetimes of different types of plant vary widely too; 40 years for gas plants compared to just 20 for solar PV. The age of plant used for baseload

generation in the Gulf is much lower than in the OECD, and most new plant is brought on line to meet previously unserved demand.

Gas- and oil-fuelled generation remain the backbone of power supply in the MENA region. According to the IEA, global output from gas plants will rise from 4,847 TWh in 2011 to 8,310 TWh in 2035, even though its share of the total will remain constant at 22%. Around 20% of this increment will take place here in the Middle East, and pricing issues will be fundamental.

“Despite the higher gas prices in the European and Asia-Pacific markets [cf. the US],” the agency said, “gas-fired generation

still has characteristics that make it an attractive option relative to the alternatives, notably lower capital costs, shorter construction times, greater operational flexibility and lower emissions.”

Globally oil-fired plant is projected to continue to decline, from 1,062 TWh to less than 560. Oil remains fundamental here, but elsewhere this fuel is increasingly consigned to a marginal role as an emergency back-up.

By 2035, the IEA predicts, the Middle East will account for almost one-half of worldwide oil-fired power generation, “because of the assumed persistence of fuel price subsidies in several countries and strong electricity demand growth”.

THE FARADAy TRAINING Group, one of the leading electrical training providers who specialises in electrical safety training, has been promoting its range of specialised courses at MEE this week.

The privately-owned company was established more than 20 years ago and is based in both the UK and Cyprus from where it operates its services to clients throughout the world.

The company’s purpose-designed premises have both high-voltage and low-voltage equipment, enabling its clients to undertake practical training alongside basic classroom theory.

The firm’s courses cover a wide range of areas, with courses specifically tailored for specialised engineers to professionals who come into contact with electrical equipment.

Each course on offer is delivered by qualified and experienced tutors, with bespoke courses available for clients whose remit do not fit into the standard courses.

Faraday, who is exhibiting on the UK Pavilion in Hall 2, has recently launched an online booking system, with the company’s website displaying what courses the company has made available.

Visit Faraday Training Group on Stand 2E25

Rockwell presents energy efficient solutions ROCKWEll AUTOMATION HAS been educating industry professionals on efficient and sustainable energy use at this year’s Middle East Electricity exhibition with the soaring demand for energy in the UAE and wider Middle East region high on the agenda.

As the world’s leading company dedicated to industrial automation and information, Rockwell Automation presented a paper on Energy Monitoring Solutions at a technical seminar on the first day of the show.

Sachin Gupta, Rockwell Automation Area Sales Manager for Dubai, Northern Emirates and Kuwait, said, “The consumption of energy in the region is growing fast as the country progresses.

Thus we are keen on educating and providing energy efficient solutions now to take on the challenge of the future.”

In presenting the paper, Rockwell Automation explained productivityreducing and costs-increasing solutions, which can help energy industry professionals improve on a company’s profits.

The company, which employees approximately 21,000 people and serves customers across more than 80 countries, has also been presenting a wide range of its products and services on its stand.

Javid K.M. (left) from Bin Ghalib Engineering and Alaa Awinat (R) from Rockwell Automation

Rockwell Automation has planned to educate industry professionals on efficient and sustainable energy use at this year’s Middle East Electricity exhibition in light of the soaring demand for energy in the UAE and wider Middle East region.

Sachin Gupta, Rockwell Automation

Area Sales Manager for Dubai, northern Emirates and Kuwait, said, “The consumption of energy in the region is growing fast as the country progresses.

Thus we are keen in educating and providing energy efficient solutions now to take on the challenge of the future.”

In presenting the paper Rockwell Automation intends to explain productivity-reducing and costsincreasing solutions which can help energy industry professionals improve on a company’s profits.

Visit Rockwell on Stand S1F42

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COUNTRY PAVILION PROFILES

Italian innovation and solutions in demand at Middle East Electricity Vemer S.p.A. Stand 3D21

TraDE bETwEEn ITaly and the Middle East region has grown steadily over recent years, particularly in terms of electrical and electronic products.

This year’s Italian pavilion at Middle East Electricity is the biggest yet, bringing together some of the best companies Italy has to offer within the power industry.

The pavilion has been organised by the Italian Trade agency (ICE) alongside Federazione anIE, which is a Confindustria member representing more than 1,200 electrical and electronic engineering manufacturing companies Altatensione - Pan International S.r.l. operating in Italy and with an Stand 3B24 annual turnover of €63bn Altatensione, part of Pan International S.r.l., specialises in high-quality architectural LED lighting solutions.

(US$87bn).

At Middle East Electricity 2014, the company is exhibiting the new Flat9 module, designed by Daniele Monelli. The Flat9 module uses nine Cree XTE LEDs in order to withstand high we have selected some of the lumen outputs and secondary optics by Ledil are available in narrow, medium and wide-beam very best companies on the angles. The module’s passive dissipation has been enhanced to ensure best working with a 21W level of consumption, Altatensione said. pavilion and given an performances The Link14 series of LED modules will also be on display. The range, which is designed by overview of what they are Nicola Del Lungo, is composed of single, double or quadruple modulus with fixed or adjustable bulb lights suitable for a variety of spaces, the company said. offering at this year’s Pan International S.r.l. also offers products through Sibilla, which specialises in commercial LED lighting, and Pan, which focuses on decorative lighting. exhibition.

Vemer is an industrial manufacturer of more than 1,000 items, including devices for climate control, time management, gassafety, measurement/control, heat regulation, insulators and busbar support, solar energy management production.

At this year’s exhibition, Vemer is promoting two of its product ranges, the first of which is its time management offering. These products include motion detectors, stair light switches, astronomical twilight switches, twilight switches, digital time switches and mechanical time switches.

The second range of products Vemer is focusing on is its measurement and control solutions, which includes energy meters, measurement instruments, network analysers, control relays and GSM control relays.

Layer Electronics S.r.l.

Stand 3B19 Layer Electronics S.r.l. has been producing systems for the maintenance and control of electric power for almost 50 years.

The products manufactured by the company include industrial UPS up to 1,600 kVA, frequency converters, AVR up to 2,000 kVA, Ferro saturated stabilisers, electronic line conditioners, transformers, solar and wind inverters up to 250 kW, wind generators up to 20 kW and photovoltaic plants, among others.

Antonino Culcasi, managing director of SICES, said, “Since 2010 we have attended Middle East Electricity because it’s the main door to all the Middle East and North African countries. We’re attending MEE 2014 to consolidate our existing contacts and to find new sales opportunities. So far we have sold equipment in Kuwait, Saudi Arabia, Lebanon, Qatar, Iran, Jordan, Bahrain and the UAE thanks to Middle East Electricity.”

Despite rising costs in terms of raw materials and production, Layer Electronics said it has not increased prices in its 2013 price list and has minimised its margins.

This, the company said, translates to an average reduction of 20 per cent in comparison with the previous price list for its products.

SICES S.r.l.

Elcon Megarad S.p.A.

Stand 1G22

Stand 3A20

SICES S.r.l. designs, manufactures and commissions control systems for power generators, cogenerators, turbines and photovoltaic systems.

At this year’s Middle East Electricity, the company is presenting its new automatic transfer switch (ATS) and automatic mains failure (AMF) GC315 controller and the EASYcontrol AMF control panel, which is a plug and play control panel for gensets.

SICES has invited those interested in purchasing the EASYcontrol AMF control panel to visit its stand and take advantage of special rates available during the exhibition.

Those looking for an enhanced monitoring system can meanwhile find it in the company’s SI.MO.NE (SICES Monitor Network) product, which is also being promoted at the show.

Specialising in the design, manufacture, testing and selling of low-voltage and medium-voltage power cable accessories and components, Elcon Megarad has been established for more than 30 years.

Active across five continents, Elcon is presenting its wide range of heat shrinkable joints and terminations, cold shrinkable joints and terminations, resin joints and terminations, cable connectors and porcelain terminations, joints and terminations for special applications – for example, renewable energies and wind farms.

The company’s R&D unit is continuously developing new products and its laboratories for materials characterisation and high-voltage testing support the design of a comprehensive range of joints and terminations for all types of cables on the market, according to CENELEC, IEC, IEEE, and ASTM standards.

The company is also ISO 9001 and ISO 14001 certified.

12 Middle East Electricity | Day Two

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QUOTES OF THE DAY/VENUE MAP “MEE has grown into a global event over the years and we’re continuing to see an increase in competition from emerging markets attending.”

Lenaik Andrieux, General Manager, Retail – Electric Power Division, Caterpillar SARL

“There has been a massive explosion of construction throughout the Middle East in the last 10 years – both in terms of commercial and industrial activity – and that’s placed a lot of pressure on the main utilities to keep up with that expansion.”

Steve Nicholls, President – Middle East & Africa, Emerson Industrial Automation

Facility Overview

11 - 13 February 2014 | Dubai World Trade Centre

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SOLAR MIDDLE EAST CONFERENCE Overcoming challenges in financing, generation and transmission to harness the potential of solar power in the Middle East region

12 February 2014 09.30

Registration and refreshments

12.15

Lunch Break

10.00

Opening remarks from the Chair Eithne Treanor, Special Correspondent, CNBC Arabia; Founder, Etreanor Media

13.00

10.05

Business card exchange: Introduce yourself and exchange your card with at least five people in the room

10.15

Opening Panel Session: Harnessing the vision, leadership and investment driving the region’s solar power and renewable energy research and development • Creating a roadmap to integrating renewable energy sources into the Middle East’s energy mix • Defining the role of renewable energy and sustainability within the region’s economic development plans • Benchmarking successes and identifying key project milestones from regional solar power projects • Addressing challenges in regulation, finance, licensing and the approvals process to ensure competitiveness and sustainability of the solar industry in the UAE • Defining the role of export-credit agencies (ECAs) in the development and underwriting process and how this will benefit projects in the UAE Abe Tarapani, VP of Global Strategy, Business Development and Operations, Astonfield Renewables Imtiaz Mahtab, Advisory Board Member, Saudi Arabian Solar Industry Association; Regional Managing Director, Air Liquide Electronics Marwan Abdulaziz, Executive Director - Science Cluster, DuBiotech and EnPark Steve Mercieca, CEO, Clean Energy Business Council Timothy Kim, Senior Transaction Manager, Office of Renewable Energy & Environmental Finance, US Export-Import Bank Vahid Fotuhi, President, Middle East Solar Industry Association

Policy Update: Navigating the regulatory framework to harness the potential of solar power in the Middle East region • Highlighting the latest regional developments in renewable energy policy • Establishing clear regulations and standards to drive investment into solar power projects • What are the biggest challenges facing renewable deployment in the region from a policy point of view and how can these be overcome?

• Update on developing a solar rooftop policy: What is happening and how will this impact the solar industry in the UAE? Dr. Michael Kraemer, Senior Associate, Taylor Wessing; Board Member and Legal Counsel, Emirates Solar Industry Association

13.30

International Best Practice: Renewable energy targets and the European electricity market - lessons to be learnt • Understanding why binding European renewable energy targets have been introduced • Assessing the design and effects of national renewable electricity support schemes • What lessons can the Middle East take away from European experiences and what opportunities exist for players in the Middle East?

Peter Styles, Board Member and Director of Electricity, European Federation of Energy Traders

14.00

Solar business opportunities in GCC countries: A local perspective • Highlighting key parameters for decision-making on where to enter the solar value chain, from upstream manufacturing through to IPP, for both PV and CSP • Considerations to develop the best entry strategy Dr. Moritz Borgmann, Principal, Apricum - The Cleantech Advisory

14.30

Refreshment break

14.45

Project Showcase: Sheikh Mohammed Bin Rashid Al Maktoum, Solar Park • Outlining the scope of the project and key performance indicators • EPC: Challenges and key learnings Matthew Merfert, Director of Projects, Middle East, First Solar

15.15

Technology Round Table: Maximising the potential of solar power through an integrated approach to solar technologies • Cost benefit analysis and building the business case for PV vs CSP for the Middle East region • Outlining the latest advancements in PV and CSP technologies • Forecasting the future for PV and CSP in the Middle East Hendrik Bohne, Director of Sales - SEA and ME, Conergy Matthew Merfert, Director of Projects, Middle East, First Solar Nicolas Jalby, Director, EKO Instruments Javier Lopez Carvajal, Product Manager Renewable Ebergy, Tractebel Engineering

16.00

Closing remarks and end of Solar Middle East Conference

11.15

11.45

Solar industry analysis and MENA market overview • Current snapshot of the global solar power industry today: Major developments, breakthroughs and advancements • MENA market overview: Forecasting demand, price and revenue projections, market share and policy analysis • Assessing developments in the global supply chain and what will happen to PV costs over the next five-10 years Ash Sharma, Senior Director, Solar Research, IHS Solar Power Project Finance: Exploring new finance structures to fund solar PV and CSP projects • Overview of the most common financing arrangements currently being utilized around the region and the world • Evaluating the role of private equity, bank lending and PPP in financing renewables projects • Real world case studies in PV and CSP financing: Structure, risks, mitigants and approach Timothy Kim, Senior Transaction Manager, Office of Renewable Energy & Environmental Finance, US Export-Import Bank

© Copyright Informa 2014. Please note the programme may change due to unforeseen circumstances. Informa reserves the right to change the venue, sessions and/or speakers.

SPEAKERS Chair: Eithne Treanor, Special Correspondent, CNBC Arabia; Founder, Etreanor Media

Dr. Michael Kraemer, Senior Associate, Taylor Wessing; Board Member and Legal Counsel, Emirates Solar Industry Association

Matthew Merfert, Director of Projects, Middle East, First Solar

Marwan Abdulaziz, Executive Director Science Cluster, DuBiotech and EnPark

Timothy Kim, US ExportImport Bank

Javier Lopez Carvajal, Product Manager Renewable Ebergy, Tractebel Engineering

Hendrik Bohne, Director of Sales - SEA and ME, Conergy

Nicolas Jalby, Director, EKO Instruments

Vahid Fotuhi, President, Middle East Solar Industry Association

Imtiaz Mahtab, Saudi Arabian Solar Industry Association

Peter Styles, Board Member and Director of Electricity, European Federation of Energy Traders

Steve Mercieca, CEO, Clean Energy Business Council

Dr. Moritz Borgmann, Principal, Apricum Group

Ash Sharma, Senior Director, Solar Research, IHS

Abe Tarapani, Astonfield Renewables

14 Middle East Electricity | Day Two

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PHOTO GALLERY The MEE Gallery

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The 39th edition of Middle East Electricity is well underway and promises to be another successful show.

1: Industry professionals look on during the opening keynote address 2: Eng. Abdulla Rafiya, Assistant Director General, Planning and Engineering, Dubai Municipality, gave a talk on the latest Green Building Code

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3: The Dubai World Trade Centre welcomed visitors from around the globe on the first day of this year's event 4: H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and the Minister of Finance and Industry, opened MEE 2014 5: The show provides an ideal opportunity for exhibitors to generate new business leads 6: The MEE Leaders Panel was led

by Eithne Treanor, Special Correspondent, CNBC Arabia and Founder of Etreanor Media 7: Visitors were drawn to the variety of country pavilions on offer

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SERVING THE REGION’S BUSINESS SINCE 1984

Middle East Electricity | Day Two 15

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