Alpha Kappa Psi Corporate and Organizational Partnership Guide

Alpha Kappa Psi

Corporate and Organizational Partnership Guide www.akpsi.org

mail@akpsi.org

317.872.1553

Partnership Guide

Table of Contents INTRODUCTION 3 OVERVIEW 4 CATEGORIES 6 EVENTS OVERVIEW 8 PARTNERSHIPS 9 PARTNER BENEFITS 10 WAYS TO PARTNER 11 HOW TO PARTNER 13

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Introduction

Alpha Kappa Psi’s founding was predicated on the promotion and advancement in institutions of college rank courses leading to degrees in business administration. Since the founding of Alpha Kappa Psi, this object has remained at the core of its educational programming.

In 2017, ASAE: The Center for Association Leadership produced the “Drivers of Change: Summaries and Forecasts” as a part of their ASAE ForesightWorks component. There are two Drivers of Change to highlight: Diversity and Inclusion and Microlearning.

Diversity and Inclusion SUMMARY: American society and workplaces will continue to grow more diverse and inclusive as values evolve and younger generations increase their share in the demographic mix. This will occur against a backdrop of social, political, and racial polarization—and the workplace will be a primary arena in which contending views collide and issues are worked out. To meet these challenges, inclusion efforts can be treated as a systemic priority, supported by a new generation of tools and processes.

Microlearning SUMMARY: Workers will need to continually learn, but many want small, specific bursts of information tied to immediate job demands, available at a time of their choosing. New media forms will enable modules that are small, timely, and focused. Certification will need to change to allow microlearning modules to be assembled in innovative combinations for new forms of certification.

In conjunction with the Commonwealth Leadership Alliance, these drivers play a pivotal role in advancing Alpha Kappa Psi’s strategy by assisting members with the development of the key skills employers want and need by offering high-impact activities, events, and training programs. And, our learning and leadership development program in conjunction with in-person events is designed to develop each member’s ability to navigate their career and be a leader in the workplace. These skills are often regarded as critical by employers, managers, and researchers.

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Companies supporting the growth of future business leaders share our values. Commonwealth Leadership Alliance and Alpha Kappa Psi are seeking companies to partner with to further impact the development of our members through building an understanding mutual goals and aligning our needs.

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Read on to find out how AKPsi Events can serve you.

Sincerely,

Jason Pierce, CAE, CMP Director of Education

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Overview 4

COUNTRIES REPRESENTED WITH COLLEGIATE MEMBERS

10K

COLLEGIATE MEMBERS

Founded in 1904, Alpha Kappa Psi was developed to promote institutions of business education, develop future leaders, and foster appreciation for higher ideals in business.

During the student experience, our members participate in educational programs, community service, and the application of consensus building, project management, interviewing, and networking. There is also a focus on promoting ethical leadership and providing opportunities for professional development.

Our goal is to ensure students acquire the necessary life skills and critically important values to excel in any career they may pursue.

AKPsi FOUNDATION For more than a century, Alpha Kappa Psi has nurtured excellence in many ways. In the classroom, the community, and throughout Corporate America, our students and alumni share a commitment to reach the highest levels of achievement and to make a difference in the lives of those around us.

The Alpha Kappa Psi Foundation was established in 1951 as a public, charitable, and educational foundation.

The AKPsi Foundation’s mission is “to provide resources for enhancing the educational experience of future business leaders.” The foundation distributes more than 130 grants and scholarships to undergraduate and graduate students annually. Support to the Alpha Kappa Psi Foundation pays measurable academic and societal dividends, providing educational programs that develop leadership and professional development opportunities for thousands.

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MAJORS REPRESENTED

COUNTRIES:

Accounting Actuarial Science Advertising and Integrated Marketing Communications Arts and Entertainment Management Biology Business Management Communication Computer Science Criminal Justice Economics Education Studies Engineering Entrepreneurship/Entrepreneurial Management Exercise Science Fashion Merchandising Finance Global/International Management Multinational Management Health Care/Pharmaceutical Management Health Management History Hospitality and Tourism Management Human Resource Management International Affairs International Business Journalism Marketing Mathematics Operations Management Information Systems Political Science Psychology Public Business Administration Quantitative Business Analysis Real Estate Risk Management Insurance Social Work Sociology Spanish Sport Management Supply Chain Management

Albania Argentina Bahamas Belarus Bolivia Canada China Colombia Ecuador El England Finland France Germany Hong Kong Hungary Iceland India Indonesia Italy Japan Jordan Kazakhstan Malaysia

Mauritius Mexico Morocco New Zealand North Korea Pakistan Palestine Philippines Romania Russia Salvador Singapore Slovenia South Korea Sweden Switzerland Taiwan Thailand Turkey United Arab Emirates United Kingdom United States Venezuela Vietnam Zimbabwe

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Categories Licensing and Merchandising | To maintain Alpha Kappa Psi brand integrity.

GANIZATION OR

Alpha Kappa Psi grants specific vendors the right to sell clothing and other merchandise with the Alpha Kappa Psi trademarks in exchange for the vendors’ adherence to specific usage of those trademarks. Alpha Kappa Psi and each individual vendor agree to a contract that is renewed on a 2-year cycle. This program is managed through an outside agent – Affinity Marketing Consultants.

AL COMMU ON N SI

ION AT IC

PRO FE S

Consideration: • Alpha Kappa Psi receives a royalty based upon gross sales of merchandise.

• Partner receives the right to profit from sales of Alpha Kappa Psi branded material.

Affinity | To maintain Alpha Kappa Psi brand integrity; to offer members discounts on

goods and services.

Alpha Kappa Psi grants specific vendors the right to market directly to members in exchange for members’ eligibility for a discount on the product/service that cannot be obtained by the public. This program is not managed through an outside agent, is examined on a case-by-case basis, and is limited in scope.

Consideration: • Alpha Kappa Psi receives a royalty based on sales volume.

• Partner receives marketing privileges, including dedicated emails to members and advertisements in AKPsi publications.

Corporate Discounts | To provide member with discounts on goods and/or services

ION-MAKIN CIS G DE

Alpha Kappa Psi partners with several companies to provide discounts on goods and services for its members. These discounts are typically available to the public or through other membership organizations or affiliations. These discounts are not contractual and can change at the discretion of the vendor.

Consideration: • Alpha Kappa Psi does not receive a royalty but members potentially receive lower rates/prices from the specific vendors.

• Partner has products/services on AKPsi website and promoted through other means, potentially driving additional sales revenue

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ANA LY T

CRITICA LT ING NK HI

& AL IC

Educational – Knowledge Sharing | To enhance Alpha Kappa Psi’s eductional offerings to members.

(1) To provide AKPsi members with access to educational material and to experts in a career field.

(2) To provide Partners with the opportunity to share information and knowledge to emerging/ current business leaders and to have access to potential interns, employees, and customers.

Description: (1) Representatives of Partner organizations seek opportunities to serve in a variety of volunteer roles: Mentors, Facilitators, Presenters, Keynoters, Panelists, Judges, and Coaches. These roles may be virtual or in person and would include a limited orientation by AKPsi before engagement with a student(s).

(2) Partner organizations make available to AKPsi members deeply discounted and/or gratis educational materials (books, publications, articles, tools, etc.).

ET ATIV HINKI N OV N

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Educational – Sponsorships

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Consideration: • Alpha Kappa Psi and its membership gain access to educational event and material that may otherwise be financially prohibitive.

• Partner receives acknowledgement as a Knowledge Sharing partners at events, in publications, and on electronic platforms. Partners gain access to individual AKPsi members (through events and activities) and the potential to cultivate business relationships with members’ businesses or organizations.

Purpose: (1) To provide AKPsi with philanthropic support to enhance learning experiences for members and program/event participants (2) To provide philanthropic opportunities for Partners with an interest in assisting AKPsi members’ development as Principled Business Leaders.

Description: Alpha Kappa Psi offers sponsorship opportunities for Partners who want to financially support AKPsi’s educational vision/mission.

Consideration: • Alpha Kappa Psi receives funding to further the quality of its educational initiatives and to underwrite the number of participants.

• Partners receive Acknowledgement and Recognition at events, in publications, and on electronic platforms commensurate with the level of financial support.

An Events Overview and specific event sponsorship opportunities are outlined in the following pages.

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Events Overview BROTHERHOOD UNBOUNDED The Alpha Kappa Psi Program for Principled Business Leaders

CONVENTION of Alpha Kappa Psi

Brotherhood Unbounded is the program designed to help AKPsi members stay connected to their brothers and their chapter, to help brothers learn how to cope with personal stress, and to help brothers develop skills beneficial in their career development. It is exclusive to AKPsi members, providing the resources to boost confidence, to participate in unique activities and events, and to elevate resumes in regard to three areas of development.

Convention serves as the business meeting of Alpha Kappa Psi where chapter congress convenes to influence positive change within the organization. This four-day-long fraternity event, occurring in the even years, also serves to educate both student and alumni members on fraternity knowledge, business knowledge, and professional development through the College of Leadership.

Pathways is an educational leadership experience to provide chapter presidents with a concentrated deep dive into serving others, self-awareness, chapter operations, understanding vision, and creating a Chapter Success Plan. Use of the Birkman Method Assessment was continued after strong feedback from the 2020 event to allow attendees the opportunity to learn about their individual leadership style, as well as their usual and stress behaviors.

Elevate is a completely new event and attendee experience. Lifting individuals to a higher position by providing more tailored content through the newly designed Certificate program. Depth and breadth to the content will focus on the four professional pathways (Know Yourself, Build Your Team, Find Your Path, and Practice Your Skills).

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Partnerships Sapphire Partners | $15,000 +

All Sapphire Partners receive recognition via onsite signage, event app, event microsite, social media posts, and with multi-media presentations throughout the event. Partners are verbally acknowledged throughout the event and VIP seating is available during all general sessions and meal functions. Pre- and post-event registration list* is provided as a partner benefit. Sapphire Partners who are also exhibiting at the event will be given a complimentary exhibit booth. Sapphire Partners will also be included in the annual Events Report and may include a link to their website or an interactive video element.

Bridge Partners | $10,000 - $14,999

All Bridge Partners receive recognition via onsite signage, event app, event microsite, social media posts, and with multi-media presentations throughout the event. Partners are verbally acknowledged throughout the event and VIP seating is available during all general sessions and meal functions. Pre- and postevent registration list* is provided as a partner benefit. Bridge Partners who are also exhibiting at the event will be given a complimentary exhibit booth. Bridge Partners will also be included in the annual Events Report.

Yellow Rose Partners | $5,000 - $9,999

All Yellow Rose Partners receive recognition via onsite signage, event app, event microsite, social media posts, and with multi-media presentations throughout the event. Partners are verbally acknowledged throughout the event and VIP seating is available during all general sessions and meal functions. Pre- and post-event registration list* is provided as a partner benefit. Yellow Rose Partners will also be included in the annual Events Report.

True Blue Partners | < $5,000

All True Blue Partners receive recognition via onsite signage, event app, event microsite, social media posts, and with multi-media presentations throughout the event. Pre- and post-event registration list* is provided as a partner benefit. True Blue Partners will also be included in the annual Events Report.

Notes Registration lists will include first name, last name, and email of those who opt-in to receive third party marketing. Where applicable, promotional item costs as described will be added to the partner invoice.

“

Each event [at Convention] was great. I learned a lot during the College of Leadership that I can use, the awards luncheon was nice, and Celebration of Brotherhood was amazing. It was great hearing all of the stories.

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Partner Benefits

Sapphire

Bridge

Yellow Rose

True Blue

$15,000 +

$10,000 $14,999

$5,000 $9,999

<$5,000

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1

1

2

1

Pre-Event Marketing - Reach our Network Logo and description on Event Microsite Logo placement in pre-event emails Logo placement in event app Social Media promotion (all organization accounts) Pre-Event registration List* Guest Blog article submission Scrolling banner ad on main webpage - 30 days pre/post event Video on Event Microsite’s main event page Complimentary Registration

Onsite Event Marketing Multi-media presentations throughout the event Onsite Signage Verbal acknolwedgment from stage Complimentary Exhibit Booth Reserved Table at Luncheon VIP Seating - General Sessions Option to speak at General Session or Luncheon

Post Event Marketing Post-Event registration List* Inclusion in annual Events Report w/a link to their website and an interactive video element Inclusion in annual Events Report

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Ways to Partner General Sessions | $15,000 (1 per location)

The Opening session helps set the tone of the event. The speaker provides insight on career or personal development related to The Core SixTM skills necessary to being a principled business leader. The closing session will bring closure to the event by challenging attendees to put inaction the knowledge gained during the event. Sponsor receives verbal recognition from the stage and may have 5 minutes of remarks during each session. Remarks may include a commercial or video.

Live Streaming | $10,000 (1 per location)

Extend your presence beyond the in-person attendees by providing live-streaming of general sessions and select breakout sessions. The partner logo will be placed on the landing page and included in the post-event emails.

Video Recording | $7,500 (1 per location)

Extend your presence long after the live event concludes with the video recording partnership. The partner logo will be placed on the downloads landing page and included on the post-event email with recording information. Select programs will be recorded.

Charging Station | $5,000 (1 available)

Event attendees are constantly plugged in and need to recharge their multiple devices throughout the event. Charging units are placed throughout the venue in high traffic areas. This partnership is for all event locations. Partner’s brand/logo will appear on the charging station.

Hand Sanitizer Station | $4,000 (1 available)

In this new world of in-person events, hand sanitizer is now a necessity. Hand sanitizer stations will be placed with a partner logo throughout the event venue and in high traffic areas. This partnership is for all event locations. Partner’s brand/logo will appear on the hand sanitizer station.

Educational Programming | $2,500 (5 per location)

Educational breakout sessions are a necessity of the event. The partnership will provide signage at each program and verbal recognition at the start of each breakout session.

Event App | $2,500 (1 available)

The event app is available for iPhone and Android users. It is free to download and will be downloaded by event attendees and is accessible throughout the year. Partner’s logo will appear on the in-app advertising banner.

Hotel Keycard | $2,500 (1 per location)

Be the brand every attendee sees first thing in morning and last thing at night – and every other time they enter the hotel/their hotel room. The partner logo will be placed on each attendee’s hotel keycard.

Networking Breaks | $2,500 (2 per location)

Networking breaks are vital to any event by allowing attendees to continue conversation from educational sessions, discuss the current state of the industry, or connect with old and new colleagues. Providing a beverage or small snack break provides an effective way to put your name in front of event attendees.

Partner’s brand/logo and signage will appear at the break area. Partner can provide branded cups, napkins, and other utensils (at partner expense).

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Wi-Fi | $2,500 (1 per location)

Attendees are able to enjoy complimentary wireless internet in meeting rooms and common areas throughout the event. Partner’s brand/logo will appear on the Wi-Fi landing page and a business-sized card with Wi-Fi login information will be made available at registration.

Window or Floor Clings $1,000 (2 per location)

Window and floor are a savvy way to advertise your business or product. Clings will be made to size based on the event location specifications. Quantity purchased will be agreed upon with Partner.

Production and shipping fees of promotional items are assumed by the partner.

Event Bag | $1,000 (1 available)

Each attendee will be given a clear bag with the necessary items for the conference. Your logo will be carried everywhere on one of the most popular items of the event. Provide 1,500 branded event bags to be used by event attendees. Bags will be available at registration. Production and shipping fees of promotional items are assumed by the partner.

Headshots | $1,000 (1 per location)

Be the partner who provides attendees with the opportunity to shine. Having a professional headshot can make a candidate feel confident as they share their experience with the world. The partner logo will be placed on event signage at the headshot location.

Lanyards | $1,000 (1 available)

Throughout the event, attendees will need to wear a name badge. Worn by event attendees, the lanyard will be one of the most prominent partner advertisements. Provide 1,500 branded lanyards to be used by event attendees. Lanyards will be available at registration. Production and shipping fees of promotional items are assumed by the partner.

Pens | $1,000 (1 available)

Throughout the event, attendees will need to take notes in educational sessions and discussion groups.

Provide 1,500 branded pens to be used by event attendees. Pens will be available at registration and will go along with all event registration materials. Production and shipping fees of promotional items are assumed by the partner.

“

I loved the 2 offsite events I attended [at Convention]. They were great examples of incorporating the culture of the location in the experiences. I would love to see the trend of offsite events incorporating local experiences continue at future Conventions!

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How to Partner Ready to Partner?

All partnership funds received will be processed either as direct financial support to the Alpha Kappa Psi Fraternity or as a charitable donation to the Alpha Kappa Psi Foundation depending on the partnering organization.

All partnerships are filled based on date of submission/request. To be recognized and receive full partner level benefits at the applicable event, requests must be submitted according to the following schedule: • • • •

Brotherhood Unbounded: Ongoing Convention: Ongoing Pathways: Monday, October 31 Elevate: Monday, October 31

Partnerships are not final until all partnership funds have been received or the partnership agreement is signed and initial payment received.

Submit your partnership by email to Jason Pierce, CAE, CMP Director of Education jason@akpsi.org

Have an Partner idea not listed?

Want to partner and need to vet your idea, reach out to Jason Pierce, director of education, at jason@akpsi.org.. Deadlines listed above still apply. jason@akpsi.org

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Alpha Kappa Psi 8001 E. 196th Noblesville, IN 46062 (317) 872-1553 mail@akpsi.org

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