Tajima_March_Pivacy-ETT-HI

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How Tajima Takes a Leadership Role in Protecting the Embroidery Industry and Itself Against Piracy.

By Andy Jacobs

Tajima’s Patent Infringement Win in U.S. District Court Against Chinese Manufacturer Feiya is the Latest Blow Served Up to Intellectual Capital Thieves.

It’s clear that Chinese manufacturers and

machines may be sold in China and are of

merchants derive incredible profits from what

acceptable quality for the Chinese domestic

is nothing more than a Wild West Show

marketplace, these pirate manufacturers use

when it comes to knock-off goods. As for

inferior materials that contribute to poor

the consumer’s participation, if you know

quality sewing. Remember, all you need is

what you are getting and have managed your

a little shake on the pantagram to throw

expectations accordingly, it’s no big deal. You

off the entire sew-out, especially with tight

won’t cry when that fake Gucci bag explodes

registration designs. The result is either

after three or four days. Or that knock-off

a very upset client, or perhaps hundreds

Rolex stops ticking all of a sudden. However,

of garments being thrown away because

when you’re running an embroidery business and your customers are depending on you

of shoddy embroidery. This lack of quality s

to meet their quality standards and critical deadlines, using counterfeit machines, parts,

Tajima’s Control Panel with “F” function key that shows real time display of embroidery during the actual sewing, a patented feature.

materials is combined with the second-hand engineering used to assemble the equipment. Invariably you can expect the unexpected:

and even software to run your business is

breakdowns at the most inopportune times. As

a crime in more ways than you may think.

a premier manufacturer of quality machines

Bowing to the illegalities of buying pirated

and attachments, Tajima understands the

products is ethically and morally wrong and

nuances far better than manufacturers who

harmful to your business, your customers

copy and maybe even short-cut important

and your reputation. Not only do pirated

functions within the equipment. And even if

goods steal profits from rights-holders’ bottom

you find a technician who can figure out how

line, but on a long term basis they serve to lower the perception of the brand’s quality,

s

which may have taken decades and countless

Tajima’s Wide Cap Frame Ring is a critical part of the system that has become the industry standard.

to fix the problem, after a few visits the cost of repairs will soon outstrip the savings on the machine. If it is a disposable machine that you

dollars to create, and maintain. This battle is

are looking for, then these counterfeit units

so important that it is now being tackled on

are your answer. But unless your business is

international business and diplomatic levels.

disposable too, who really wants that?

How Piracy Hurts the Embroidery Professional

Tajima’s Win in the Courts

patent infringement win for Tajima against

In the embroidery industry, Chinese knock-

offs of a premium Japanese engineered machine such as a Tajima are substandard in a number of important ways. While these

1395_March Pivacy ETT.indd 1

s

Patented Take-Up Lever Guard is being copied illegally by Chinese manufacturers.

That’s why this past fall’s U.S. District Court

Feiya America, the U.S. arm of a Chinese manufacturer of embroidery machines, was so critical. It was another clear indication that

2/15/08 9:46:54 AM


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