Worcester's Big Parade 2021 Information Pack

INFORMATION PACK We invite you to join Worcester’s Big Parade!

A Wild in Art event brought to Worcester by St Richard’s Hospice

Welcome...

For 36 years St Richard’s has been an integral part of the Worcestershire community, providing free specialist care for patients affected by a serious progressive illness and supporting their loved ones. In 2018, as we embarked on the next chapter of the hospice and our Build 2020 Appeal, we brought a project to the county that not only raised significant funds for our new Living Well Centre, it brought civic pride across the generations and showcased the very best our county has to offer. Worcester Stands Tall, an innovative, inclusive, mass participation art event, was an incredible success and now we are thrilled and excited to invite you to join our next adventure...

“I am so excited at the thought of a parade of elephants against Worcester’s iconic attractions standing alongside us to bring colour and fun to the city.

Worcester’s Big Parade will offer everyone a fabulous day out. People will explore parts of the city they may not have visited before, or re-engage with areas they haven’t been to in a long-time - with the added bonus of being active!

As well as a parade, another collective name for elephants is a ‘memory of elephants’ and we hope this wonderful sculpture collection will bring together many in our community as they remember their loved ones and create new memories.

Once again, we are committed to delivering an exciting, innovative, inclusive, mass participation event while doing all we can to work with our partners and sponsors to make this a fantastic success for Worcestershire. We thank everyone who has shown such enthusiasm for the second art trail, we would have not come this far without them.”

Tricia Cavell Fundraising Director, St Richard’s Hospice.

Worcester’s Big Parade We invite your business, employees, customers and visitors

county has to offer - while positively contributing to

to be inspired, get creative and celebrate the uniqueness

the economic, cultural and social life of the area.

of Worcester in the second mass participation public art event to take place in the county. For eight weeks in the summer of 2021, Worcester’s streets, parks and open spaces will be brought to life by a parade of elephants. Each sculpture will be individually designed and beautifully created, showcasing the wealth of artistic talent the

This Wild in Art event, brought to Worcester

by St Richard’s Hospice, will be an excellent opportunity for you to raise awareness of your business - while showcasing your support for a well-loved charity over a period of 18 months.

Worcester Stands Tall Success In the summer of 2018 Worcester Stands Tall (WST) bought lots of fun, excitement, smiles and visitors to our city! It also had a great economic impact.

79%

67%

of visitors to the city spent £30 or more

of groups who visited included children

during their WST day out

69%

14,000+

paper trail maps were collected from outlets across the city

99%

said the trail had inspired them to stay longer than usual in the city and most visited the trail four times or more!

71%

said they explored parts of the city

of businesses said WST had a positive

they wouldn’t normally visit

impact on their organisation and revenue

57%+

31-40%

footfall increase during the trail, based on the same period the previous year

44%

footfall increase in the Worcester Tourist Information Centre – where WST maps were available

said they posted on social media before, during and after visiting and it was the most common way people heard about the trail

£233,000

net profit was raised for the St Richard’s Hospice Build 2020 Appeal

Tell me how it works Worcester’s Big Parade is about partnerships. It aims to bring together the business and creative sectors with local communities and schools, to celebrate the character of the area and its cultural identity. This world-class, large-scale public event will:

· Provide a trail through Worcester city centre,

parks and open spaces, encouraging thousands to become a ‘tourist in their own county’ and discover or rediscover their community

· Increase awareness, footfall and visitor spend · Engage local and regional professional artists · Create an education programme for schools, using creativity as a learning device

· Attract regional and national visitors to Worcester and the surrounding areas

· Showcase the creativity of Worcester, its heritage, architecture and culture

· Provide community engagement, fun and excitement!

“It is no coincidence that Crowngate, Worcester saw a footfall increase of 7% during the Worcester Stands Tall trail against a predicted reduction of visitors. It was very evident there were plenty of people in the city following the giraffe trail and this influenced their visit to the shopping centre” MICHAEL LLOYD

Centre Manager, Crowngate

“Worcester Stands Tall evaluated really well, attracting people to the city in their thousands and there were several indicators to show that footfall and spend across all the retailers, restaurateurs and tourist attractions in Worcester increased. It was a huge boost to Worcester’s economy.

It was also wonderful to see how people engaged with the trail on social media helping to showcase our wonderful city across the world! We look forward to the next art trail to boost the economy further and to, once again, bring fun and excitement to Worcester city.”

ANJA POTZE

Chair, Worcester Business Improvement District

“Worcester Stands Tall was a triumph! It was such a win win situation, it was great for the local area with an enormous level of public interest and involvement, great for all the sponsors enjoying high levels of awareness and brilliant for St Richard’s Hospice which benefitted from the extraordinary fundraising efforts. At drpg we were so proud to be a sponsor and part of such a special event; our team and clients really got behind Worcester Stands Tall.

The legacy still lives on as we have a daily reminder of such a fantastic initiative when we walk into our reception to be greeted by Girafficorn!”

Dale Parmenter

CEO , DRP Group

“We were proud to be involved in the Worcester Stands Tall initiative. All of our colleagues got involved with visiting the trail and made a special effort to come to see the BOSCH giraffe. We even had a giraffe cleaning expedition! When the auction was announced we were committed to bringing our giraffe home to our Head Office and he stands proudly in our reception for all colleagues and visitors to see.�

Sue Pennington

Corporate Communications Manager BOSCH

“I’m not one to stick my neck out but the fact that the St Richard’s giraffe trail coincided with the opening of the first part of the Royal Porcelain Works was a real boost for our business development.

We are now about to open the final stage of the Royal Porcelain Works project and excited to hear that there will be a 2021 trail and new sculpture. This must be a good omen and we will certainly be taking part again and would advise others, who may not have put their toe in the water last time, to seriously consider the investment and take advantage this time around. It’s definitely worth it!”

COLIN KINNEAR

Chairman Royal Porcelain Works Co.Ltd.

So, when does the fun and excitement begin?

Now! We are already working with our partners and business, art and

· Businesses, education establishments, community groups and charities are invited to sponsor a blank elephant sculpture – the canvas.

· Artists, both well-known and undiscovered, are

invited to submit designs which will be presented to

education communities to

sponsors and available for selection. Where possible,

bring together this exciting

sculpture creating a unique piece of artwork.

project which will add value to the extraordinary cultural life the city already has to offer.

local artists will be commissioned to customise each

· A minimum of 30 individually designed elephants will go on display through the streets and

public spaces of Worcester city from Saturday 10th July to Sunday 5th September 2021.

· A farewell event will be arranged displaying all the elephants in one place for two weekends. This will offer those who are unable to complete the trail, or simply wish to see the sculptures together, to wish them well as they go on their final parade!

· After the event, the elephants will take centre stage and go to auction in October 2021, to raise funds for St Richard’s Hospice and to leave a lasting legacy.

Why should my business, organisation or group get involved with Worcester’s Big Parade?

Your sponsorship will help to:

Stimulate the economy. On average visitors spent

Play an important part in animating Worcester

trail and visited an average of four times or more!

£35 on food, drink and travel alone during the 2018

and creating an unforgettable atmosphere in the county during the summer of 2021

Benefit through association with your own ‘feel good’ stories in media, internal

Significantly raise brand awareness for your

communications and trade publications

business in a unique and memorable way through long term exposure (12-18 months)

Showcase and bring footfall to your place of business

Create community engagement, pride and integration

Increase sales - 99% of businesses said the last art trail in Worcester City had an impact

Demonstrate your own corporate creativity,

on their organisation and revenue

engage your staff, customers and associates with your uniquely designed elephant sculpture

Corporate social responsibility - support a local charity and raise significant sums for St Richard’s Hospice through the auction of your elephant at the end of the project

To encourage full participation in this most exciting

initiatives or driving sales and footfall. There is limited

project and to help St Richard’s Hospice raise as much

availability in each category, so we are standing by to get

as possible, there are a wide range of sponsorship

creative with you so we can ensure you get maximum

opportunities on offer. Each level provides a variety

benefit by being involved with Worcester’s Big Parade.

of benefits to suit your marketing, public relations and corporate social responsibility objectives.

Wild in Art events are hugely popular wherever they take place, offering an excellent return on your investment whether that be staff engagement, supporting local

Let us help get your business messages ‘herd’, drive customers to your door, create partnerships across the city

and be part of this exceptional event.

Our team would be delighted to meet you to discuss this opportunity to align your business with one of Worcester’s best loved charities and help make a difference in our community for years to come.

The sponsorship opportunities have remained the same as the 2018 trail and consist of:

Education and community partners

Large elephant sponsor

Farewell Event sponsor

£5,000

£3,000

MINIMUM INVESTMENT £25,000

Join the parade and sponsor an

The elephants, big and small, will

An opportunity to associate your

individually designed elephant in

all gather together at the end of

a designated location. Benefit from

the trail, attracting visitors from

company with a county-wide education and creative project engaging thousands of young people.

Presenting partner MINIMUM INVESTMENT £20,000 An exclusive category restricted to three companies or organisations in non competing sectors to

a wide range of marketing and PR opportunities and choose the design from the artist submissions.

Why not double up and add on a baby elephant for a local school?

benefit from a close association

£6,000

with a comprehensive marketing

One large elephant sculpture and one

and public relations campaign.

Official supplier £10,000 OF VALUE IN KIND SUPPORT /SPONSORSHIP A unique opportunity to gain maximum exposure in return for the products and services that you offer in areas including

small elephant sculpture for a school.

Want to sponsor but cost prohibitive?

WHY NOT PARTNER UP? Up to three businesses can get

and programme delivery.

and photograph them in one place.

We are looking for one business which would like the opportunity to promote its services to all those attending over a four day period.

Auction sponsor £3,000

When the elephants go to auction to find their forever homes, we need to create a great event to appeal to our generous donors. Why not be the event sponsor and join us for this incredible evening?

Activity booklet £1,500

together to sponsor a sculpture.

Why not promote your business

We need a sponsor for our trail maps!

trail activity booklet? More than

media, construction, event management, logistics, hospitality

across the county and beyond to see

£1,000

More than 14,000 maps were collected during the last trail why not feature your business and reach a wide audience?

to families by sponsoring the 5,000 were purchased during the last trail and we envisage a larger print run in 2021!

Why an elephant?

Who doesn’t love an elephant? These wonderful,

Scientists have proven elephants have incredible

unique-looking animals with their characteristic

memories and one of the collective names for elephants

trunks, large, floppy ears and wide, thick legs,

is a ‘memory’. Here at St Richard’s we celebrate the

are popular across cultures and there is no

lives and memories of people in our community in

other animal with a similar physique.

many and varied ways. Worcester’s Big Parade will

They say an elephant never forgets and we want to make sure after visiting Worcester’s Big Parade, you never forget a Worcester elephant or, importantly, how elephants continue to be endangered. We have chosen the Asian elephant as our sculpture to highlight they are an endangered species and to

be another wonderful opportunity to celebrate the lives of loved ones we hold in our memories and make new ones for the future. Another popular collective name for elephants is a ‘parade’. This is the inspiration for the name of our next trail, so why not join us on our exciting parade towards the summer of 2021?

raise awareness that the biggest threat to elephant populations is the ivory trade, as the animals are poached for their tusks. At Worcester’s Big Parade HQ, we believe only elephants need elephant tusks!

January 2021 March 2020

Sponsors’ preview of submitted elephant

Official launch - call to sponsors

September - December 2020

Call to artists and schools

designs and selection

About Wild in Art Wild in Art is one of the leading creative producers of mass-appeal public art events which bring together business and creative sectors with schools and local communities through the creation of city-wide trails of uniquely painted sculptures.

Its expertise, insights and network helps create popular art events across the globe, enabling partners to achieve their goals: whether it’s reaching new audiences, raising charitable funds, increasing engagement, or anything in between. Wild in Art has proven experience in bringing all parts of a community together and giving them a voice through art. It designs programmes that resonate with children and young people, the outcomes providing a unique insight into the aspirations, hopes, and dreams of future generations.

Through its high-profile events, Wild in Art provides a platform for amateur and professional artists to showcase their work. To date its events have contributed more than ÂŁ1.8 million to creative communities and more than ÂŁ13.5m to charities.

February - May 2021

Elephants painted July - September 2021

Elephant parade across Worcester city, surrounding parks and open spaces

A Wild in Art event brought to Worcester by St Richard's Hospice

Our Partners

Worcester’s Big Parade