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Alexander Jacob

My creative journey began with private art lessons and formal training at the Pittsburgh Center for the Arts, which laid the foundation for my transition into graphic design. Along the way, I explored information technology—an experience that sharpened my technical thinking and problem-solving skills. As I immersed myself in design, I discovered a deep passion for branding, publication design, illustration, and digital photography.

I’m especially interested in how visual storytelling intersects with human behavior and psychology—how design can guide, inform, and inspire. Whether developing brand identities, designing layouts that enhance readability, or crafting illustrations that connect emotionally, I approach every project with a blend of creativity, strategy, and attention to detail.

My goal is to continue growing as a designer and ultimately share my knowledge as a design educator, helping shape the next generation of creatives.

1. Duncan Miller 2. Bridge Works construction

Baldwin Whitehall

Riverside

Thunder Heads

Crystal Mountain Resort

Soho Cinema

Crawford Grill

10. Carson Street Deli letter Mark

11. Tasteful Serenity

12. Go Green Containers

Fictional Pittsburgh based brewery that makes flavored Ale’s. Utilizing graphic elements for this design, the purpose of this illustration was to create a label in series Showcasing the different flavors the company.

Purpose of this project is to redesign an existing brand. The goal was to modernize it and bring it to a consistent look across all platforms.

Using elements from the movie theaters across the United States. The brand utilizes the reel in the design and the knife and fork to convey the clients theatre theme.

PAEE (Pennsylvania Association of Environmental Educators ) is the oldest running nature organization, nature right since 1977. Their goal is to unite Educators Statewide. The goal of this project is to create brand consistency and to develop brand identity that best reflects the companies goals and values.

The purpose of this project was to design in collaboration with another individual to create brand identity for a made up company that is in the entertainment and hospitality business. Where we created a logo, stationary, such as business card, letterhead, and envelope, we also had to create a brand standards guide.

The purpose of this project was to design in collaboration with The Historical Crawford Development Revitalization Team to create brand identity for The Crawford Jazz establishment. Applications included logo, stationary, such as business card, letterhead, and envelope, Vehicle, apparel, Advertisement Poster, and Illustration of Custom a building facade.

This purpose of this project was to create three different projects that focused on Portraiture, architecture and Gig Poster. Digital portrait illustration promoting Hall of Fame-er, Terry Bradshaw and soon to be Ben Roethlisberger. DATE O ct 7 2024

SMITH ADAMS | @HINZE FIELD

This illustration is based on the Architectural elements, rather then being a traditional building this illustration is focused on the metal design of the aircraft as well as typography creating a brand for the

Blue Angels.

This is a proposed gig poster for the band the FOO Fighters. Image celebrates their New York City performances. Applications include print, tour bus advertising, apparel.

Alexander Jacob

This is an advertising campaign and branding for proposed womans soccer team, the Thunder Heads. Campaign applied to print ads, Pole Banner,stadium scoreboard signage, bus shelter.

The Orange McLaren MP4-12C illustration was created to experiment with shape manipulation and using effects to mimic reflection.

PRINT DESIGN

This project was to develop and layout a publication for an existing company to create a capabilities brochure to showcase the product.

This project was to develop and layout a publication for an existing company to create a museum brochure to showcase the what the museum has to offer.