WE’RE IN THIS TOGETHER

Carrier is here to support you as a dealer. That’s why our strategy for 2023 is to place National Advertising in relevant environments that creates awareness and provides an opportunity for you to focus on what you do best: serving your local markets.

Carrier Brand-building and awareness creation drive preference among customers. Dealer Conversion-focused tactics generate leads.

AWARENESS:

Create emotional connection and build confidence in Carrier as the HVAC brand that provides premium comfort and a healthier home.

CARRIER (Factory)

ENGAGEMENT/LEADS:

Dealers

(Regional & Local)

Delivery of premium comfort to consumers as the experts in HVAC (service/product offerings)

Continue by capturing lead opportunity to “schedule” or “contact”