KLM Fly Responsibly

In the Summer, KLM got global media attention for its campaign urging passengers to Fly Responsibly. This included asking passengers whether other forms of transport might be better than flying.

When we covered this in July, we were sceptical as it looked like it could be a stunt, without concrete action behind it. Why for example, we asked, was KLM still running flights AMS - BRU and AMS - DUS, two routes which could be served perfectly well by train.

It turns out that KLM has put its money where its mouth is, and has done exactly that, cancelling one of its BRU / AMS flights in 2020 in favour of seats on board a high speed Thalys train.

The KLM micro-site has a lot of information about researching new aircraft development and about using biofuels and does it in a slick, user friendly way, we also liked how it groups everything into three - what you can do, what KLM is doing, and what industry / Govt is doing