Who are the world’s best airport shoppers? According to Swiss research consultancy ‘m1nd set’, the answer is the Chinese, who account for 13% of all duty free sales (ahead of South Koreans with 5% and Brits with 4%).
As a result, airport campaigns that specifically target Chinese travellers make good commercial sense. In November 2017 we featured Finavia’s ‘Life in Hel’ campaign where a Chinese TV celebrity spent a month living in Helsinki Airport.
Another airport which is trying to make itself “China ready” is Athens, which created the first app in Greece specifically aimed for Chinese travellers. The app, developed by Toorbee, works via the WeChat messaging system.
Through the app, Chinese passengers scan a QR code in various airport areas to access both airport and city information.
With more than 1 billion active users per month, WeChat is the China’s biggest mobile social network, while the WeChat Miniapp -where AIA’s app is available- has more than 400 million monthly active users.