Aegean Airlines - Filepse Tours

Greek airline AEGEAN gave its passengers a taste of traditional Greek hospitality with a new surprise and delight campaign called ‘Filepse Tous’ or ‘A Gift from Greece’.

The airline encouraged Greeks to give a gift to travellers to take home as a memento of their trip as a way to thank them for their visit.

Greeks who wanted to participate could do so on a microsite by choosing a flight, seat number, and their choice of gift. They could add a handwritten card to go with the gift, which AEGEAN then delivered to the passenger on the plane.

Gift items were local products—made in partnership with Greek producers and artists—and included olive oil rusk, oregano, sesame snaps with Chios mastic, fragrant tea, herbs, pistachios from Aegina, Greek coffee, and mantolato nougat, as well as various crafted souvenirs.

With the collaboration of 31,000 participants, Aegean arranged special treats for 1,000 passengers on their flight home. Gift recipients could thank senders on social media using the hashtag: #aGiftFromGreece.

“Just before take off yesterday, I was given #AGiftFromGreece. Thank you, Nasia P. :)” wrote one passenger.

“A nice surprise travelling home on AEGEAN Airlines #AGiftFromGreece— Greek coffee with a briki and Greek surprise,” wrote another.

A third wrote, “Filepse tous thank you AEGEAN Airlines and Zarahoula S for this wonderful gift, you touch my heart!”

AEGEAN documented its ‘Filepse tous’ gift giving initiative with a video , which had over 240,000 views on YouTube.