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Airline Marketing Benchmark Report-March 2014

Published on Mar 1, 2014

Aviation Marketing Monthly (AMM)
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A monthly selection of the most innovative marketing campaigns launched by airlines around the world. This month campaigns are featured from: Singapore Airlines, LAN Airlines, Southwest, KLM, Air France, Virgin America, United, British Airways, Air New Zealand, Delta, Virgin Atlantic, American Airlines, Qantas, Emirates, Norwegian, and Wideroe.

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Articles from Airline Marketing Benchmark Report-March 2014

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LAN Argentina - El Amor Volador

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Singapore Airlines - #LoveIsInTheAir

Singapore Airlines valentines day event at Changi. LAN's version of speed dating on a flight.

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Southwest - Luv Surprise

Southwest Airlines’ stock exchange code is LUV and to celebrate this Valentine’s Day the airline set out at airpor ts across the USA “ showing its LUV ” to passengers with free gift cards and complimentary drink. KLM’s latest social media initiative ‘ Wannagives ’ allows friends, family and colleagues of passengers flying with KLM to treat their loved ones with a surprise during their flight by pre- ordering a gift online

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