RYANAIR - #tellMOL #grillMOL

Ryanair – Europe’s largest carrier and the world’s 2nd largest LCC (after Southwest) in terms of passengers carried – is perhaps one of the most disliked at the same time, with most comments on social media focussing on the negatives rather than the positives of the airline. These comments have been fueled and courted by outspoken CEO Michael O’Leary (MOL in short), who has constantly belittled it’s travelers, even publicly calling them stupid .

Recently however, O’Leary announced a change in his attitude (possibly forced by his board), saying he wanted to change the airline’s brash nature and is welcoming input from passengers to help change the carrier and improve its service offering. Changes are already underway, including more relaxed bag and boarding pass reissue policies, while a new website is also being developed.

At the start of October an online suggestion platform and a twitter feed, using the tag #TellMOL , were launched to allow the public to send suggestions to the airline’s CEO and open a dialogue.

To support this campaign, Ryanair on 22nd October hosted a live twitter conversation with O’Leary using the tag #GrillMOL on its month-old twitter feed. Sadly, the twitter conversation didn’t go fully to plan, as it started at the wrong time and resulted in several remarks coming from the CEO that were inappropriate .