2020 AIP Australasian Packaging Conference Wrap up

2020 AIP Australasian Packaging Conference VIRTUAL EDITION

27 to 30 October

80 SPEAKERS. 9 COUNTRIES. 4 DAYS #2020aipconference

The Australian Institute of Packaging ran their first-ever virtual biennial conference which saw 300 delegates watch 80 Speakers from 9 Countries gather for 20 sessions, over 4 days to discuss the theme 'Packaging Fit for the Future'.

The conference offered 28 hours of technical content. The AIP designed the virtual conference so that delegates could view the sessions Livestream, Zoom or recordings until the end of 2020.

www.aipconference.com.au

2020 AIP Australasian Packaging Conference #2020aipconference

9.15 am

Day One: Tuesday 27 October

KEYNOTE SESSION 1

AEDT

Prof Pierre PIenaar MSc, FAIP, CPP President World Packaging Organisation (WPO) Global Perspective on Packaging: Fit for the Future

Jason Fields FAIP President Australian Institute of Packaging (AIP) Welcome address and conference opening

10.30 am 11.00 am

AEDT

MORNING TEA BREAK - Sponsored by APCO KEYNOTE SESSION 2 - OUR PACKAGING FUTURE: MONITORING OUR PROGRESS

AEDT

Cameron Colebatch Director - Plastics, Packaging and Food Waste Section Department of Agriculture, Water and the Environment

Pete Ceglinski CEO & Co-Founder Seabin Project Invest in Cleaner Oceans: One Marina at a time

Jeff Maguire Group Head of CDS Development & Implementation Coca-Cola Amatil

Margaret Stuart Head of Corporate and External Relations Nestlé Oceania

Terence Jeyaretnam Climate Change & Sustainability Ernest & Young

Paul Klymenko Chief Executive Officer Planet Ark

Phil Preston Facilitator Collective Action Group (CAG)

Dr Helen Lewis FAIP Principal Helen Lewis Research

In April 2020, APCO released Our Packaging Future, the roadmap for how Australia will successfully deliver the 2025 National Packaging Targets. Combining data and insights from more than 200 authors and contributors, Our Packaging Future maps the three critical outcomes; Packaging designed for circularity, Improved collection and recycling systems, Expanded markets for used packaging. In this session, APCO CEO Brooke Donnelly, will join several representatives from the Collective Action Group – the senior advisory group overseeing the strategic direction of the 2025 Targets, to explore how the 2025 Targets are progressing. The session will also explore the new monitoring program, which maps the critical success factors, milestones and key performance indicators that are in place to ensure Australia is on track to deliver the 2025 Targets.

12.30 pm 1.00 pm

AEDT

LUNCH BREAK - Sponsored by our Silver Partners BREAKOUT SESSIONS 1A - 1D

AEDT

1B. SAVE FOOD PACKAGING & FOOD WASTE

1A. FUTURE PAPER INNOVATIONS David Kilpatrick MAIP Innovation, R&D, Technical and Quality Director ZipForm Packaging Get more fibre in your packaging diet!

PANEL DISCUSSION

1C. THE IMPORTANT ROLE OF LIFE CYCLE ASSESSMENT FOR SUSTAINABLE DESIGN

1D. FUTURE OF PRINTING & FLEXIBLES

PANEL DISCUSSION

GERMANY

Patrick Pollack Sales Account Manager Gerhard Schubert

Sam Oakden Manager Food Sustainability FIAL

Dr Simon Lockrey PhD Senior Lecturer - School of Design RMIT University

USA Tyler Matusevich Sustainability Manager, Americas UPM Raflatac When it comes to sustainability – labels matter

Dr Karli Verghese FAIP Reduce Program Leader Fight Food Waste CRC

Barbara Nebel NEW ZEALAND Chief Executive Officer Thinkstep

SWEDEN Lovisa Westergren Sales Director, FibreForm BillerudKorsnäs FibreForm

Nerida Kelton MAIP Executive Director Australian Institute of Packaging (AIP)

Lachlan Feggans Director, Sustainability & Corporate, APAC CHEP

Joe Foster FAIP Director Omniverse Foster Packaging

Jeremy Kavnoudias MAIP Managing Director Verix FormFresh

Krista Watkins Managing Director Natural Evolution

Abigail Forsyth Managing Director & Founder KeepCup

Yoav Lotan Business Manager Asia Pacific & Japan HP Indigo Labels

Jasson Mills Research and Development Manager Amcor Flexibles Asia Pacific

SINGAPORE

2.30 pm AEDT Close of Day One

9.00 am

Day Two: Wednesday 28 October

AEDT

Sonia Friedrich Behavioural Scientist Clearly Thinking

11.00 am 11.30 am

WOMEN IN PACKAGING FORUM

Acclaimed inspirational speaker and behavioural economics expert Sonia Friedrich will deliver the keynote address, giving insight into the unconscious behaviours that cause shoppers to pick up a product. She will show how understanding how the brain works and applying this into packaging and design can change behaviour choice.

Sonia's presentation will be followed a panel discussion: Passion & Purpose in Packaging. This panel of industry professionals will share their experience on how aligning passion and purpose can lead to business success while making a positive impact on the planet and its people. Panellists include co-founder and director of The Better Packaging Co, Kate Bezar; founder and CEO of Planet Protector Packaging, Joanne Howarth AAIP, co-founder and director of tna, Nadia Taylor; and plastics researcher and PhD Candidate at UQ, Nicole Garofano AAIP.

AEDT AEDT

MORNING TEA BREAK - Sponsored by Wellman Packaging BREAKOUT SESSIONS 2A - 2C

2A. COORDINATED APPROACH FOR COMPOSTABLE & BIODEGRADABLE PACKAGING PANEL DISCUSSION

Lily Barnett Program Manager APCO Richard Fine FAIP Founder, Product Development & Sustainability Director BioPak Rowan Williams President Australasian Bioplastics Association (ABA) Peter Olah National Executive Officer Australian Organics Recycling Organisation (AORA)

2C. CIRCULAR ECONOMY & CLOSED LOOP PROGRAMS 2B. SYSTEM DESIGNDESIGN TO REDUCE FOOD WASTE 2B.HOLISTIC HOLISTICPACKAGING PACKAGING SYSTEM TO REDUCE FOOD WASTE PANEL DISCUSSION

Mark Barthel Special Advisor Food Waste, Fight Food Waste CRC

Travis Hatton Food Waste Lead | Campaigns Sustainability Victoria

Professor Linda Brennan School of Media & Communication RMIT University

1.00 pm AEDT Close of Day Two 2

Richard Smith FAIP Director Safety, Quality & Sustainability Amcor Flexibles Tom Lunn General Manager Detmold Group Marta Fernandes Technical and Quality Manager Nespresso Australia & Oceania FRANCE

Jean-Charles Fresnel VP Sales Marketing Africa/Asia/Oceania Sleever International

Olivier Clement MAIP Australasian Representative Sleever International

2020 AIP Australasian Packaging Conference #2020aipconference

9.00 am

Day Three: Thursday 29 October

KEYNOTE SESSION 3

AEDT

Barry Cosier AAIP Director, Sustainability Australian Food & Grocery Council (AFGC) Barriers & Enablers for developing a Packaging Circular Economy

10.00 am 10.30 am

AEDT

Siobhan McCrory Executive General Manager, Sales, Marketing & Innovation Pact Group Our journey towards the inclusion of recycled content

MORNING TEA BREAK - Sponsored by Viscotec BREAKOUT SESSIONS 3A - 3D

AEDT

3A. INNOVATIONS IN RECYCLED CONTENT AUSTRIA

Andreas Stoiber Key Account Manager Starlinger Circular intelligence - closing the loop with rPET packaging

3B. 2020 - A NEW DECADE FOR ARL & PREP

3C. EMBEDDING SUSTAINABLE PACKAGING GUIDELINES

PANEL DISCUSSION

GERMANY

Viviana Vinci Packaging Manager Bega Cheese

Craig Wellman FAIP Chief Executive Officer Wellman Packaging Innovative 100% rPET preforms and food grade rPE sauce bottles

Alan Adams MAIP Sustainability Director APAC Sealed Air

Marlene Cronje-Vermeulen MAIP FutureWorks Manager Coca-Cola Amatil Innovative Designs in recycled content

Nina Leatherday MAIP Packaging Team Manager Woolworths Group

3D. FUTURE OF COLD CHAIN

PANEL DISCUSSION

Anthony Peyton MAIP Director PREPDesign

Matthias Gerhhuber Head of Product Management Asia Pacific KHS Corpoplast GmbH Environmental friendly stretch blow moulding of pet bottles

foodgrade without compromise

SPAIN

Carlos Mora Martin Sales Manager Safe Load Testing Technologies Business case: Stretch film optimisation

Ralph Moyle FAIP, CPP Education Coordinator Australian Institute of Packaging (AIP)

Alison Appleby Member Resource & Program Coordinator APCO

Roger Cornelius MAIP, CPP Packaging Technologist Simplot

Dr Helen Lewis FAIP Principal Helen Lewis Research

Ryan Swenson Head of Sustainable Development OfficeWorks

12.00 noon AEDT Close of Day Three

9.00 am

AEDT

AEDT AEDT

AEDT

12.00 noon

AEDT

Patrick O’Flynn Operations Manager Planet Protector Packaging A sustainable packaging innovation for the seafood industry: Introducing the Lobster Protector

KEYNOTE SESSION 4

Shane Craig NEW ZEALAND General Manager Punchbowl Packaging The journey to design the award-winning Kaituna Blueberries peel-able, re-sealable, tamper-proof top seal, fibre punnets made from renewable materials.

MORNING TEA BREAK - Sponsored by APCO KEYNOTE SESSION 5

Jean Baillard General Manager TerraCycle Australia & New Zealand Taking us from disposability to reusability with cutting-edge technology and design that will change the face of packaging as we know it

11.30 am

Mark Mitchell Chairman Australian Food Cold Chain Council

Day Four: Friday 30 October

Vikas Ahuja Sustainability Director Tetra Pak Oceania What is your business doing to meet the Global Sustainable Packaging Targets?

10.00 am 10.30 am

Prof Pierre Pienaar MSc, FAIP, CPP Education Director Australian Institute of Packaging (AIP)

Brent Vrdoljak Senior Brand Manager Natures Organics The journey that Natures Organics undertook to develop a refillable and reusable starter kit for the Cove laundry and bathroom cleaning range

LUNCH BREAK - Sponsored by our Silver Partners BREAKOUT SESSIONS 4A - 4C

4A. FUTURE OF RECYCLED CONTENT

4B. ON PACK COMMUNICATION & MARKETING

4C. SHELF LIFE EXTENSION & FOOD WASTE INNOVATIONS

PANEL DISCUSSION

Simon Van Leuven AAIP Australian Director Vanden Recycling

Gilad Sadan MAIP Managing Director Navi Global Packag(in)g or out? Packaging as a marketing tool

Michael Dossor MAIP Group General Manager Result Group Food Waste & Sustainability: Single solutions for Multiple challenges Colin Keene MAIP Packaging Executive Metalprint Ageless & Omac: hands-on technology to solve food waste

Meredith Epp Industry Partnership Manager APCO

Damien Clarke Chief Executive Officer-Founder Green Caffeen

Karunia Adhiputra AAIP Sally Strautins Packaging Technologist, Corporate Affairs Manager Technical & Production Nestlé Oceania Nestlé Australia On pack communication beyond the ARL- to provide effective consumer information on packaging recycling

Stephen Webster General Manager Integrated Recycling

Terry Kay Managing Director RPM Pipes

Hannah Atkin Accessible Design Coordinator Arthritis Australia

Tony Finneran Consumer Representative Stroke Foundation Australia

Impact of Accessible Design on the Consumer and the Environment

INDIA

Siva Shankaran Natarajan Vice President Produce Management Solutions Uflex Sustainable shelf life extension solutions

1.30 pm AEDT Close of Day Four & the Conference 3

THANK YOU FROM THE AIP

The Australian Institute of Packaging (AIP) would like to take this opportunity to THANK YOU for coming on this journey into the unknown virtual world of conferences. Without the unwavering support from our speakers, partners and delegates the 2020 AIP Australasian Packaging Conference: Virtual Edition would not be possible.

Please accept your delegate bag with our sincerest gratitude. The bags were made by the local Oxley Boomerang Bags Club volunteers over a three month period in preparation for the physical conference that was scheduled in April. The material was sourced from donated, recycled and upcycled fabric that was hand-made with love by many volunteers. We hope that you continually reuse the water bottle, and remember this event as you use the produce bags made from recycled content and the container covers made from beeswax.

Please share with us photos of you holding your bag and gifts on social media during the conference week. #2020aipconference #australianinstituteofpackaging and email the photos to info@aipack.com.au to use in our conference wrap up marketing.

The AIP looks forwards to ‘seeing you’ at the conference and in the meantime please stay safe.

Jason Fields FAIP President Australian Institute of Packaging (AIP) PROUDLY SUPPORTED BY PLATINUM PARTNERS

foodgrade without compromise SILVER PARTNERS

BRONZE PARTNERS

PACKAGING

SUPPORTERS

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MEDIA PARTNERS

2020 AIP Australasian Packaging Conference Wrap Up

T

THANK YOU TO THE VIEWPOINT TEAM

he AIP would like to take this opportunity to thank the Viewpoint Team for their amazing work to design and create the conference software platform and then to ensure that the event was seamless for the four days.

The Viewpoint Team also undertook this during lockdown in Victoria making it all the more challenging for them. A special thank you must go out to Daniel Chalmers for taking the crazy ideas that the AIP had for the software platform and making them a reality. To Laurine Georges and her amazing team – Mischa, Kirsten, Melissa and Chantelle for your continued support of all things digital.

The AIP has now worked with the Viewpoint Team for the AGM, the PIDA Awards ceremonies, all of the virtual training courses and the conference. If you need any support for your virtual events we would strongly encourage you to reach out to Laurine and the Viewpoint Team. laurine@viewpointcentre.com

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2020 AIP Australasian Packaging Conference Wrap Up 80 Speakers. 8 Countries. 4 Days. 20 Sessions. 28 Hours of Content. Livestream. Zoom. Recorded.

“What a superbly run event and in a very challenging environment… from the outside, it looked like a well-oiled machine. The AIP really have set the pinnacle this year on digital delivery – we thought the awards were amazing, but this was next level.”

“Congratulations to the AIP for an extremely successful event. Through a time that has ended many conferences around the world, the AIP created an exceptional interactive experience that brought the packaging world together in the comfort of our homes.”

“Thank you to the AIP for bringing the conference to us when travelling is just not possible. It is great to have the recordings so that even if you missed out on the session live you can go back and watch. I love this advantage.”

“Awesome conference AIP team! Well done for pulling together such a great program.”

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“The AIP Conference this week has shown that the packaging industry is a tight knit resilient community, who are willing to help each other."

2020 AIP Australasian Packaging Conference Wrap Up “Such a fantastic conference – well done for transitioning to the on-line platform. It was a deep privilege and honour to be included. Thank you.”

“Thanks to the AIP for putting together an inspiring virtual conference despite COVID-19.”

“Congratulations on a fantastic (virtual) event. Appreciate all the time and effort that has gone into pulling this off.”

”WELL DONE to the AIP Team. A great conference and successful format. I liked it a lot.”

“What a fantastic job by the AIP for arranging this during a year of so much uncertainty. The part I like and others also, is the ability to go back and catch up on sessions we couldn’t attend. “ “Congratulations to you and the AIP Board for having the courage of your convictions to press forward with this big-picture project, and for pulling it off so successfully.”

“The work that the AIP and Viewpoint did to have the virtual conference running is impressive.”

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2020 AIP Australasian Packaging Conference Wrap Up Have you ever received a conference pack that promotes sustainability and reuse more than this one?

I went into the office yesterday and had a mystery parcel waiting for me in the mail room - I was so surprised and delighted when I opened it up, very thoughtful and useful.

Wow, wow, wow! THANK YOU.

Like everyone, I have done a few virtual conferences now and this one was by far the best I have been to. Very smooth and easy to navigate.

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2020 AIP Australasian Packaging Conference Wrap Up Thank you for the goodies.

What a lovely surprise.

I received my conference pack today – how cool!

What a great selection and concept.

Thank you for the delegate bag!

What an amazing idea!

What an amazing thank you package the AIP have thought of for the delegates. Well done.

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Women in Packaging Forum 2020: Virtual Edition Behaviour interventions and packaging with purpose Understanding human decision making and the interventions which can be taken to convert customers, as well as sustainability, passion and purpose for packaging, led the morning discussion at the 2020 Women in Packaging forum.

The third Women in Packaging event, presented by PKN Packaging News and Food & Drink Business, was held as a virtual event for the first time. It was hosted in partnership the Australian Institute of Packaging as part of the 2020 AIP Australasian Packaging Conference.

Behavioural scientist Sonia Friedrich was the keynote speaker, and shared with the virtual audience her first-hand experimental research in behavioural economics.

Friedrich discussed the importance of brain knowledge and how sharing this across departments in businesses can help develop a stronger connection between packaging, design and marketing, as well as impact bottom line revenue incomes.

Behavioural scientist Sonia Friedrich was the keynote speaker, and shared with the virtual audience her first-hand experimental research in behavioural economics.

“When you start understanding the power of this space [behavioural economics] in your business, you can start to see the interventions you can dial up or dial down – the way you nudge your customer,” Friedrich said.

“The brain makes decisions that are conscious and unconscious – 90 per cent is unconscious. Every small change that is made can have an impact on the end result. If we look at life as a series of heuristics and biases, we see that we often make default choices. When we do that choice over and over again, it becomes a habit, which then becomes a belief set.

We need to challenge this.”

The human brain is hardwired to the path of least effort, Friedrich said, as “we are hardwired to our own status quo”.

She challenged attendees to look at their own packaging and question whether their eyeballs stay on the pack.

“When it comes to packaging, there is of course consideration to be given to the legality of what needs to be on pack, but aside from that – can you identify where there is breathing space on your packaging?” Friedrich asked.

“There are different ways to tap into unconscious behaviour and emotional saliency tells us whether we should bother or not.”

“Our brain has two systems – reliant on system one, which is often our default – while system two decides on beliefs and whether we should engage or not. It tells us that if our brain is made to work too fast, too early, we won’t engage and most likely, won’t come back.”

Loss aversion was also a brain function to consider, with humans fearing loss more than they value gain in ratio of 2:1, as Friedrich reminds us of the panic buying – particularly of toilet paper – earlier in the year.

Published with permission from PKN Packaging News

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Women in Packaging Forum 2020: Virtual Edition In addition, choice underload and overload echoed another brain hardwire – the need to compare – and discovering ways to encourage engagement rather than opting for contraction when presented options.

“It is important to play with small nudges and bring behavioural economics into your department. It is something that filters through the organisation,” says Friedrich.

“I encourage you to speak with your teams and ask them to go through the process of being one of your customers – it will help all levels discover what’s working, what’s not and how you can make a shift in behaviour for future customers.”

Panel full of passion Following on from the keynote, Food & Drink Business and PKN publisher Lindy Hughson moderated the panel session, which focused on passion and purpose.

Panellists included co-founder and director of The Better Packaging Co, Kate Bezar; founder and CEO of Planet Protector Packaging, Joanne Howarth AAIP, co-founder and director of tna, Nadia Taylor; and Brisbane-based plastics researcher and PhD Candidate at the University of Queensland, Nicole Garofano AAIP. All women shared their passion for their businesses and practice, such as Taylor discussing the way tna’s rotary machine Robag became an industry standard for the snacking industry, as well establishing a philanthropic foundation; Bezar’s compostable e-commerce packs which have converted 25 million single-use mailing bags; Howarth’s core principle around making a measurable impact as her business removes polystyrene from the planet; and Garofano’s small island state waste management, including the Clean Up Barbados initiative, which continues on today.

COVID-19 has presented many challenges in the norms of doing everyday business, but has also presented new and unexpected opportunities.

“Our priority during the pandemic was the safety of our staff globally, and though there were some challenges at the start, working remotely worked quite well for us,” said Taylor.

“At tna, we are an international business that has teams spanning across six factories, so we kept in touch globally with ‘town hall’ meetings through Microsoft Teams, which gave us the chance to essentially have all our staff under the one roof and come up with solution as one team.”

“It’s been a learning experience but we’ve managed to overcome these challenges, we’re very lucky.”

Bezar echoed this sentiment with the adaptation at The Better Packaging Co. “In the early stages, there was a huge amount of uncertainty and our sales fell off a cliff in Australia and New Zealand – we were in talks with large companies for branded packaging but that all had to be put on hold,” said Bezar.

“We never could’ve anticipated the huge shift to online shopping – parcel volumes have been on par with preChristmas sales in Australia. Since a lot of our packaging is produced in China, our supply and lead times blew out, so we’ve had to rebuild and find new ways to keep up with the demand.”

“We’ve come out a stronger company internally and externally, with better processes in place now.”

Howarth said COVID has been an opportunity for the team at Planet Protector Packaging to focus on sustainability, despite a lot of the larger corporates going into survival mode and placing sustainability at a lower priority.

“We saw a huge demand for insulated packaging as so many businesses pivoted online. Everyone wanted their product out the door quickly, and so we used that time to develop our systems,” she said.

“There was a lot of small businesses entering the online space for the first time and pleasingly, they were environmentally aware and it didn’t occur to them to look at the plastics, so they were already engaged in this space and sustainability.”

On a bigger picture purpose scale, Garafano, who is set to graduate from her PhD in the coming weeks, said that she believes she has a dual purpose in being an advocate between the packaging industry and the public.

“My experience in Barbados has built a foundation for me to have a dual purpose – I am learning as much as I can about the packaging industry and different circumstances materials like plastic can have, as well as the impact of packaging and reduce food waste," said Garafano.

“By being this advocate between industry and the public, it helps identify what the public is missing in the awareness of packaging, plastics and sustainability. To understand the system not just for major markets but also small island states is important when it comes to making the changes that are effective for management of waste in these areas.”

The 2020 Women in Packaging forum was part of the 2020 AIP Australasian Packaging Conference, running online and virtually for the first time, from 27-30 October.

Published with permission from PKN Packaging News

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2020 AIP Australasian Packaging Conference Media Coverage The Australian Packaging Covenant Organisation (APCO) released the programme that maps the framework for measuring Australia’s progress towards the 2025 national Packaging Targets during a keynote session at the AIP Australasian Packaging Conference. https://www.packagingnews.com.au/latest/apco-releasesprogramme-at-aip-conference

A group of packaging professionals gathered in a virtual room on Wednesday to thrash out the problems and hurdles that stand in the way of realising a closed loop, circular economy for packaging materials. https://www.foodanddrinkbusiness.com.au/news/aip-conferencelooking-to-close-the-loop In the Save Food Packaging & Food Waste session at this year’s Australian Institute of Packaging virtual conference, the four panellists remarked on the inroads being made while stressing the scale of what needs to be done in meeting the halving food waste by 2030 goal. https://www.packagingnews.com.au/food/food-waste-muchhappening-more-to-do Print solutions developer Konica Minolta took a break-out session at the AIP conference, presenting on its AccurioLabel 230 digital label press and fielding a host of questions on food and beverage labels and package printing. https://www.print21.com.au/labels/konica-minolta-presents-digitallabels-at-aip

During the keynote session for the third day of the virtual AIP Australasian Packaging Conference, two experts gave an in-depth presentation on the nitty gritty of how to foster a circular economy for packaging materials. https://www.foodanddrinkbusiness.com.au/news/aip-conferencecircularity-barriers-and-enablers

Understanding human decision making and the interventions which can be taken to convert customers, as well as sustainability, passion and purpose for packaging, led this morning’s discussion at the 2020 Women in Packaging forum. https://www.foodanddrinkbusiness.com.au/news/behaviourinterventions-and-packaging-with-purpose KitKat is temporarily replacing the logo on its four-finger milk chocolate bar pack as part of a new campaign called “Give the Planet a Break”. It is designed to encourage and educate Australians on how to recycle soft plastics correctly. https://www.packagingnews.com.au/latest/kitkat-urges-aussies-togive-the-planet-a-break

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LIVE Partners Zoom Rooms During the four-day conference a number of the Partners were available LIVE to take questions and showcase new innovations. A huge thank you to Responsible Wood, Safe Load Testing Technologies, APCO, OF Packaging, Konica Minolta, Taghleef Industries, Mosca, Zipform Packaging, Re-Forme and Viscotec for creating unique and interesting LIVE rooms for the delegates. A special thank you must go to Carlos Mora Martin and the Safe Load team for being live at 2.30 am in Spain! The beauty is if you missed the live events then simply log on to the conference website and watch the recordings.

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+61 7 3278 4490 info@aipack.com.au www.aipack.com.au

AIP: PEAK PROFESSIONAL BODY FOR PACKAGING EDUCATION & TRAINING IN AUSTRALASIA