STYLEGUIDE
Content Tag line & Boiler Plate Logo & Stamp Brand Colors Verbiage & Artwork Typography Logos & Color Variants Misuse of Logo Logo Clear Space & Host Sponsors Contact & Downloads
Tag Line Tastefully Crafted Experience This tagline describes what attendees will experience at the North Miami Brewfest. The “Tastefully Crafted” descriptor emphasizes the caliber of the event while adding a touch of sophistication that distinguishes it from other festivals. “Tastefully Crafted” qualifies the North Miami Brewfest as a prime event emphasizing the craft nature of the beer and food offered setting it apart from other similar events. This tagline also applies and can be used across all audiences including partners, participants and attendees.
Boiler Plate North Miami Brewfest is a one-day festival featuring some of the best breweries and restaurants in Florida and their one-of-a-kind beers. Our mission is to contribute to brewing science education and innovation for the craft brew industry. The event includes several educational seminars delivered by faculty and top industry experts. These experts share unparalleled expertise and a passion for brewing and the science behind it. The North Miami Brewfest began as a student project, led by hospitality management students at the Chaplin School of Hospitality & Tourism Management, at FIU. Proceeds from the North Miami Brewfest support the FIU Chaplin School and its Brewing Science program.
Logo Transition for 2021
Tastefully Crafted Experience
FIU Stamp
Color Primary Color:
Stout (Black) Color Codes Pantone® or Process Black CMYK: C 0; M 0; Y 0; K 100 CMYK (Rich): C 60; M 40; Y 40; K 100 RGB: R 0; G 0; B 0 HTML: 000000 Secondary Color:
Pale Light Color Codes PMS: 1225 CP CMYK: C 0; M 16; Y 80; K 0 RGB: R 255; G 201; B 79 HTML: FFC94F
Secondary Color:
Pale Ale Color Codes PMS: 167 CP CMYK: C 0; M 73; Y 100; Y 16 RGB: R 191; G 83; B 33 HTML: BF5321
Secondary Color:
Classic Wheat Color Codes PMS: 7414 CP CMYK: C 0; M 57; Y 100; K 17 RGB: R 193; G 108; B 34 HTML: C16C22
Tertiary Colors:
The primary color is Stout or
black. Stout can be used in three different tints: 80%, 60%, or 30%. The brand also has three
secondary colors resembling
some of the flavors of craft beers, including Pale Light, Pale Ale, and Classic Wheat. The full array of flavors, represented on the graphic below, can be used as tertiary colors throughout the materials.
Verbiage & Artwork
Tastefully Crafted Experience TICKETS ON SALE NOW NorthMiamiBrewfest.com | JANUARY 23, 2021 MOCA PLAZA, 770 NE 125TH STREET, NORTH MIAMI, FL 33161
TITLE PARTNER
PRODUCER & BENEFICIARY
North Miami Brewfest is a CDC compliant event. For rules on attending this event, please visit NorthMiamiBrewfest.com.
Tastefully Crafted Experience NorthMiamiBrewfest.com
TICKETS ON SALE NOW JANUARY 23, 2021 MOCA PLAZA, 770 NE 125TH STREET, NORTH MIAMI, FL 33161 TITLE PARTNER
PRODUCER & BENEFICIARY
North Miami Brewfest is a CDC compliant event. For rules on attending this event, please visit NorthMiamiBrewfest.com.
Option 1: Main art: Close up / Beer textures
NorthMiamiBrewfest.com JANUARY 23, 2021
Tastefully Crafted Experience
Tastefully Crafted Experience
CRAFT BEER FOOD SEMINARS MUSIC
NorthMiamiBrewfest.com
NorthMiamiBrewfest.com
JAN. 23, 2021
JAN. 23, 2021
Option 2 - Main art: Photos from previous festivals
NorthMiamiBrewfest.com JANUARY 23, 2021
CRAFT BEER FOOD SEMINARS MUSIC
CRAFT BEER FOOD SEMINARS MUSIC
NorthMiamiBrewfest.com
NorthMiamiBrewfest.com
CRAFT BEER FOOD SEMINARS MUSIC NorthMiamiBrewfest.com
JAN. 23, 2021
JAN. 23, 2021
JAN. 23, 2021
Option 3 - Main art: Graphic / Color blocks
NorthMiamiBrewfest.com JANUARY 23, 2021
CRAFT BEER FOOD SEMINARS MUSIC NorthMiamiBrewfest.com
JAN. 23, 2021
Option 3 - Main art: Illustrative / Beer glasses and textures
NorthMiamiBrewfest.com
JAN. 23, 2021
NorthMiamiBrewfest.com
JAN. 23, 2021
CRAFT BEER FOOD SEMINARS MUSIC
NorthMiamiBrewfest.com
JAN. 23, 2021
NorthMiamiBrewfest.com JANUARY 23, 2021
Typography Primary Font Avenir
ABCDEFGHIJKLMNOPQRSTUVWXYNZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYNZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYNZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYNZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYNZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYNZ abcdefghijklmnopqrstuvwxyz
Secondary Font Charter
ABCDEFGHIJKLMNOPQRSTUVWXYNZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYNZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYNZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYNZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYNZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYNZ abcdefghijklmnopqrstuvwxyz
Logos & Color Variants Primary/Black
Reversed
Secondary Colors Classic wheat and white (reversed)
Classic wheat and black
Pale light (only use in dark backgrounds)
Classic wheat
Classic wheat
Pale ale
Pale ale
Misuse of logo 2.
1.
1. Do not stretch the logo. (horizontal or vertical) 2. Do not change the typeface of the logo. 3. Do not alter the color of the logo. 4. Do not rotate the logo. 5. Do not add a gradient or special effects to the logo. 6. Do not outline the logo.
4.
3.
7. Do not alter the position of the logo elements. 8. Do not use parts of the logo alone.
BREWFEST
9. Do not add text or other graphic elements to the logo. 10. Do not use the logo on a busy background without approval
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Logo clear space A minimum amount of clear space must surround the logo at all times. This space is equal to the cap-height of the FIU text. (The cap-height can be measured by the “F” letter within the FIU text. The grid is clearly defined proportional ratio the corporate block (logo) and its individual constitutes. The logo must built with strict observance proportions.
Proper listing of host sponsor logos TITLE PARTNER
PRODUCER & BENEFICIARY
The Host Sponsor Logos should be used whenever possible. For all sponsor logos with the campaign, gray logos (80K) should be use on white backgrounds, and reversed versions should be used on color backgrounds.
TITLE PARTNER
PRODUCER & BENEFICIARY