GST BCXP 2017.1

IN A MARKETER’S SHOES BRAND & CUSTOMER EXPERIENCE GST APPLICATION 16.17

WHAT YOU WILL

FIND INSIDE. A. B2C B. DIGITAL MARKETING C. SPECIAL PROJECTS

WELCOME Fellow member around the world, We are extremely excited to release the BCXP GST Applications for 2017.1! We have a busy year ahead as we work towards 2020, and need the right people on our team to make it happen.

So ask yourself. Are you ambitious? Creative? Driven? An independent learner? Have gained technical skills through AIESEC or through other experiences? Are you passionate about AIESEC and want to contribute MORE? Well, this is for you.

Enjoy,

WATCH OUT FOR THE TIMELINE

Application Out: December 13th Application Deadline: December 19th 23:59 GMT+1 Pre-screening candidates: December 20th Interviews: December 21st & 22nd Results: December 23rd

KEEP IN MIND No application will be received after deadline.

Applications will be pre-screened, so some applicants might not be interviewed.

- GST/CEEDer positions are not paid, unless stated.

- Good english skills are a MUST (speaking and writing).

- Please contact us if you have any doubt about any part of the application process.

-

APP PACK The application package must include (two PDF files): 1. Application Questionnaire (max 5 pages in PDF) a. Part 1: Personal information (full name, birthday, nationality, cellphone number, Skype id, Facebook profile, current AIESEC position and Entity, Academic Background, Professional Experience (if any), and AIESEC XP in less than 500 characters). b. Part 2: Questionnaire according to position. c. Part 3: Creative Project (if applicable).

2. Endorsement Letter (in PDF) a. One endorsement letter from the current MCP or MCVP from your current Entity. It must be signed and include contact details.

Application package must be sent by email to the person accountable: -

B2C: tamarah@ai.aiesec.org Digital Marketing: alonsos@ai.aiesec.org Special Projects: alonsos@ai.aiesec.org

1

NETWORK MANAGER

2

DIGITAL PLATFORM MANAGER

3

MARKETING ANALYST

A. B2C MARKETING

4

EMAIL MARKETER

1

B2C HACKER: NETWORK MANAGER SUPPORT THE GLOBAL B2C NETWORK!

ROLE

BENEFITS

KNOWLEDGE

SKILLS

Define educational support and needs from global B2C MKT network, then develop strategies accordingly to ensure growth across entities. *This role is network-facing

- Marketing experience in LC&MC level - Network management - Develop & execute educational cycles - Understand CF Implementation + role of marketing

Experience in managing global network - Working alongside AI + Regional OSTs to deliver educational strategies and support - Priority selection to FACI global conference -

-

Organized Strong facilitator Great communicator Strategic + critical thinker Self-driven

TIME REQUIRED 7-8 hours per week

ACCOUNTABLE TO AIVP B2C Marketing

DURATION January - June 2017

OPEN POSITIONS 1

1

B2C HACKER: NETWORK MANAGER

PART 2: QUESTIONNAIRE 1. Analyze the current state of AIESEC globally for B2C Marketing. What would you start, stop, continue and improve?

2. What are the greatest needs of a B2C Marketer (MC and LC) in today’s context? How would you support this?

3. If selected, what 3 activities will you prioritize in your term and what will your weekly activities look like?

4. {Video} Explain in 3 minutes or less why this role is made for you. Why should you be chosen over anyone else?

2

B2C HACKER: DIGITAL PLATFORM MANAGER

EVOLVE AIESEC’S DIGITAL ECOSYSTEM!

ROLE

BENEFITS

KNOWLEDGE

SKILLS

Plan, develop and oversee the evolution of aiesec.org with YOP alongside B2C & IM team.

Provide consultancy for global blog platform implementation. *This role is customer-facing

Understanding of different web platforms - Experience with YOP - Experience with managing & developing national website -

Experience working on global platform - Execute change management - Make changes directly that affect the customer experience -

- Wordpress fluency - UX/UI - Visionary - Analytical - Attention to detail

TIME REQUIRED 7-8 hours per week

ACCOUNTABLE TO AIVP B2C Marketing

DURATION January - June 2017

OPEN POSITIONS 1

2

B2C HACKER: DIGITAL PLATFORM MANAGER

PART 2: QUESTIONNAIRE 1. Analyze the current state of AIESEC’s digital platforms. What would you start, stop, continue and improve?

2. What are the biggest implications for AIESEC if we merge aiesec.org with the Opportunity Portal?

Explain in detail.

3. If selected, what 3 activities will you prioritize in your term and what will your weekly activities look like?

4. {Video} Explain in 3 minutes or less why this role is made for you. Why should you be chosen over anyone else?

3

B2C HACKER: MARKETING ANALYST DATA EXPERTS INFLUENCING AIESEC GROWTH

ROLE

BENEFITS

KNOWLEDGE

SKILLS

Develop weekly/monthly analyses surrounding customer behaviours across customer flow. Consult network & global office to ensure growth and improvement of customer experience. *This role is customer-facing

-

Data Analyses Data Presentation Operations management experience S&D understanding

-

-

Experience doing global analyses Ability to create/develop strategies that directly impact customer experience

Google Analytics Social Media Analyses OP Analytics + Conversion Structured + strategic Attention to detail

TIME REQUIRED 7-8 hours per week

ACCUNTABLE TO AIVP B2C Marketing

DURATION January - June 2017

OPEN POSITIONS 2

3

B2C HACKER: MARKETING ANALYST

PART 2: QUESTIONNAIRE 1. Is AIESEC data-driven? Explore this further. How can we be more data-driven?

2. What are the most crucial things a marketing analyst would need to track? How? For what? For whom?

3. If selected, what 3 activities will you prioritize in your term and what will your weekly activities look like?

4. {Video} Explain in 3 minutes or less why this role is made for you. Why should you be chosen over anyone else?

4

B2C HACKER: EMAIL MARKETER IMPROVING CX ONE EMAIL AT A TIME

ROLE

BENEFITS

KNOWLEDGE

SKILLS

Execute & ensure global email strategy is optimised from YOP. Support entities in GetResponse implementation & global API sync improvements with AI. *This role is customer+network facing

-

Experience with national email marketing Email automation Content email creation A/B Testing understanding

Ability to direct global email marketing strategy - Experience with email marketing on global level -

-

Analytical Creative Attention to detail Basic design skills

TIME REQUIRED 7-8 hours per week

ACCUNTABLE TO AIVP B2C Marketing

DURATION January - June 2017

OPEN POSITIONS 1

4

B2C HACKER: EMAIL MARKETER

PART 2: QUESTIONNAIRE 1. Analyse the current state of AIESEC global network for email marketing (global + national entities). What would you start, stop, continue and improve?

2. Describe the most important elements an entity would need to consider when developing their email marketing strategy.

3. If selected, what 3 activities will you prioritise in your term and what will your weekly activities look like?

4. {Video} Explain in 3 minutes or less why this role is made for you. Why should you be chosen over anyone else?

1

SOCIAL MEDIA

2

GRAPHIC DESIGN

3

VIDEO PRODUCTION

4

CREATIVE WRITING

B. DIGITAL MARKETING

5

DATA ANALYSIS

1

SOCIAL MEDIA

1

SOCIAL MEDIA TO SHARE OR NOT TO SHARE?

ROLE

BENEFITS

Gain digital management experience with a Global Brand and its target audiences - Networking with like-minded people while learning by doing - Priority to attend AI office for summits.

Maintain, improve, analyze and manage our Social Media channels to deploy a global content strategy that is engaging and informative.

-

ABILITIES

SKILLS

[FB, Twitter, Instagram, Snapchat, etc.]

-

Social listening Creative Thinking Innovation Flexibility Resourcefulness Self-driven

Social media analytics Campaign Development Audience & Community Management - Basic Design - Copywriting - Content management -

TIME REQUIRED 9-10 hours per week

ACCUNTABLE TO AIVP Digital Marketing

DURATION January - June 2017

OPEN POSITIONS 3

1

SOCIAL MEDIA TO SHARE OR NOT TO SHARE?

PART 2: QUESTIONNAIRE 1. Put a link of a 3-minute video or less explaining why this role is made for you. Why should you be chosen over anyone else?

2. Which social platform(s) do you have the most expertise on? Provide examples.

3. Make an assessment of AIESEC’s presence on at least three social media platforms and propose 3 points of improvement, use external examples.

4. Is there any Big Idea you are willing to execute in the upcoming semester for AIESEC’s global social media?

5. Add links to any previous work related to the position or any creative field.

6. List down all the technical skills that you have which will benefit this team.

PART 3: CREATIVE PROJECT Create a campaign for social media around the Zero Discrimination Day, include a one week timeline, activities, and channels. Which organization(s) would you collaborate with?

2

GRAPHIC DESIGN

2

GRAPHIC DESIGN THUMB-STOPPING VISUALS

ROLE

BENEFITS

Graphic design for AIESEC content strategy in our Social Media and Platforms.

[Blog, Website, Facebook, Twitter, etc. ]

-

ABILITIES

SKILLS

-

Visual Communication Creative Thinking Solution Oriented Assertiveness Team Playing Self-Driven

Building your portfolio Designing for a Global Brand Co-creating a youth brand-voice Gain confidence, experience and boost your professional network - Priority to attend AI office for summits.

Advance Design Software for design (Adobe Photoshop, Illustrator and any other) - Drawing - Color composition - Campaign Creation -

TIME REQUIRED 9-10 hours per week

ACCUNTABLE TO AIVP Digital Marketing

DURATION January - June 2017

OPEN POSITIONS 3

2

GRAPHIC DESIGN THUMB-STOPPING VISUALS

PART 2: QUESTIONNAIRE 1. Put a link of a 3-minute video or less explaining why this role is made for you. Why should you be chosen over anyone else?

2. Find two good case practices of external campaigns that have engaged youth massively.

Explain why you chose these and how our visual team can learn and adapt this inside AIESEC. 3. How do you see our visual design evolving at a Global level?

4. How can we make sure that our Brand Voice, Personality and Attributes are being translated into our designs?

5. Add links to any previous work related to the position or any creative field.

6. List down all the technical skills that you have which will benefit this team.

PART 3: CREATIVE PROJECT Create the next cover picture of AIESEC Global Facebook fan page or Youth4GG Facebook fan page. Explain what does it represent and why.

3 VIDEO PRODUCTION

3

VIDEO PRODUCTION STORIES BOOSTING RESULTS

ROLE

BENEFITS Building your portfolio Storytelling for a global brand Go viral with your videos globally Be part of a marketing team creating trends in the NGOs sector.

- Priority to attend AI office for summits.

Video production for AIESEC content strategy and special projects in our Social Media and Platforms.

-

ABILITIES

SKILLS

[Blog, Website, Instagram, Facebook, Twitter, etc. ]

-

Creative Thinking Results oriented Consistency Artistic Eye Self-driven

-

Shooting, editing and video production Video editing software Photography Storytelling Script writing Animation is a big plus

TIME REQUIRED 9-10 hours per week

ACCUNTABLE TO AIVP Digital Marketing

DURATION January - June 2017

OPEN POSITIONS 3

3

VIDEO PRODUCTION STORIES BOOSTING RESULTS

PART 2: QUESTIONNAIRE 1. Put a link of a 3-minute video or less explaining why this role is made for you. Why should you be chosen over anyone else?

2. Find two good case practices of how video making and storytelling can engage youth massively, and explain why.

3. How do you see our storytelling in our video content can evolve at the Global level?

4. Add links to any previous work related to the position or any creative field.

5. List down all the technical skills that you have which will benefit this team.

PART 3: CREATIVE PROJECT Create a 30-second engagement video to be released in AIESEC FB fan page about the Global Goal that you are most passionate about, upload it youtube and include link on your application. Explain the story behind.

4

CREATIVE WRITING

4

CREATIVE WRITING STORIES BOOSTING RESULTS

ROLE Written production of AIESEC Content in our Social Media and Platforms.

[Blog, Website, Facebook, Twitter, etc. ]

BENEFITS

Publishing your articles in the Global AIESEC channels - Add publications to your CV - Challenge your content with global readers - Priority to attend AI office for summits.

-

ABILITIES -

Social listening & observer Imagination Curiosity Detailed oriented Analytical Thinking Resourcefulness Self-driven

SKILLS -

Grammar, Spelling & Punctuation Tailored content writing Avid Reading Context research Copywriting Storytelling Audience needs understanding

TIME REQUIRED 9-10 hours per week

ACCUNTABLE TO AIVP Digital Marketing

DURATION January - June 2017

OPEN POSITIONS 3

4

CREATIVE WRITING STORIES BOOSTING RESULTS

PART 2: QUESTIONNAIRE 1. Put a link of a 3-minute video or less explaining why this role is made for you. Why should you be chosen over anyone else?

2. Find two good case practices of how a storytelling style can engage youth massively, and explain why.

3. How do you see our storytelling evolving at the Global level?

4. Which blogs should AIESEC be following? Explain why.

5. Add links to any previous work related to the position or any creative field.

6. List down all the technical skills that you have which will benefit this team.

PART 3: CREATIVE PROJECT Create a blog entry for aiesec.org/blog of maximum 500 words about Global Goals or Global Volunteer. You must include images and keywords, make it ready to be published.

5

DATA ANALYSIS

5

DATA ANALYSIS OTHERS TRUST, WE BRING INSIGHTS

ROLE

Interpreting & analyzing data from digital channels to create insights and implement tailored campaigns. Providing ongoing reports.

[Blog, Website, Instagram, Facebook, Twitter, etc. ]

BENEFITS

Understanding on how global brands work - Implement your strategies for a Global Brand - Be part of the global marketing team who is creating social media trends in the NGOs sector.

-

ABILITIES -

Analytical Thinking Critical Thinking Detailed oriented Resourcefulness Connecting dots

SKILLS Data Management & Analysis Database Systems Google analytics and tracking platforms - Intermediate Excel - Context research -

TIME REQUIRED 9-10 hours per week

ACCUNTABLE TO AIVP Digital Marketing

DURATION January - June 2017

OPEN POSITIONS 2

5

DATA ANALYSIS OTHERS TRUST, WE BRING INSIGHTS

PART 2: QUESTIONNAIRE 1. Put a link of a 3-minute video or less explaining why this role is made for you. Why should you be chosen over anyone else?

2. What are the essentials of data analysis? What should we looking at in our social media?

And how to use those insights to improve our metrics and campaigns?

3. How do you see the collaboration with the rest of the team on a weekly basics? How would you present your insights?

4. Add links to any previous work related to the position or any creative field.

5. List down all the technical skills that you have which will benefit this team.

PART 3: CREATIVE PROJECT Create a report for the AIESEC Global Instagram account (@aiesecglobal) for the last 8 weeks, get as many relevant insights as possible. What would be your final assessment?

No additional information will be giving for the project.

1

AI VIDEO CEEDER

2

IPM VIDEO CEEDER

C. SPECIAL PROJECTS

1

AI VIDEO CEEDER

1

AI VIDEO CEEDER VIDEOS WORTH SHARING!

ROLE

BENEFITS Building your global portfolio Be part of a marketing team creating trends in the NGOs sector.

- Work with global partners.

- Monthly Stipend of 250 Euros and accommodation provided.

- IPM attendance covered.

Video and visual production for AIESEC International’s special projects for our Social Media and Platforms [Applicants must hold a valid Schengen Visa or EU citizenship as well as own video equipment].

-

ABILITIES

SKILLS

-

Creative Thinking Results oriented Consistency Artistic Eye Self-driven

-

Shooting, editing and video production. Video editing software.

Photography Storytelling Script writing Content Management Animation is a big plus

TIME REQUIRED Full time position at AI Office

ACCUNTABLE TO AIVP Digital Marketing

DURATION January 3rd- March 30th 2017

OPEN POSITIONS 1

1

AI VIDEO CEEDER VIDEOS WORTH SHARING!

PART 2: QUESTIONNAIRE 1. Put a link of a 3-minute video or less explaining why this role is made for you. Why should you be chosen over anyone else?

2. Find two good case practices of how video making can engage youth massively, and explain why.

3. How do you see our storytelling in our video content can evolve at the Global level?

4. Add links to any previous work related to the position or any creative field.

5. List down all the technical skills that you have which will benefit this team. List down all the equipment you have for video and photography.

PART 3: CREATIVE PROJECT Create a 30-second video to be the cover of our youth opportunity portal. Explain the details behind and Include the video link. It is up to you how to design it, which footage to use and the story you portrait.

2

IPM VIDEO CEEDER

2

IMP VIDEO CEEDER VIDEOS WORTH SHARING!

ROLE

Video production and showcasing for International Presidents Meeting conference to engage stakeholders and members [Applicants must own video equipment].

ABILITIES -

Creative Thinking Results oriented Consistency Artistic Eye Self-driven

BENEFITS Building your global portfolio Be part of a marketing team creating trends in the NGOs sector.

- Work with global partners.

- IPM attendance covered.

-

-

SKILLS

Shooting, editing and video production. Video editing software.

Photography Storytelling Script writing Content Management Animation is a big plus

TIME REQUIRED Full time at IPM and post work

ACCUNTABLE TO AIVP Digital Marketing

DURATION 7th - 20th February 2017

OPEN POSITIONS 3

2

IMP VIDEO CEEDER VIDEOS WORTH SHARING!

PART 2: QUESTIONNAIRE 1. Put a link of a 3-minute video or less explaining why this role is made for you. Why should you be chosen over anyone else?

2. Find two good case practices of how video making can engage youth massively, and explain why.

3. How do you see our storytelling in our video content can evolve at the Global level?

4. Add links to any previous work related to the position or any creative field.

5. List down all the technical skills that you have which will benefit this team. List down all the equipment you have for video and photography.

PART 3: CREATIVE PROJECT

Create a 30-second engagement video to be released in AIESEC FB fan page about the leadership we develop through our enablers, upload it to youtube and include the link on your application. Explain the details behind.

SEND QUESTIONS

ALONSO AI VP DM

alonsos@ai.aiesec.org

TAM

AI VP B2C tamarah@ai.aiesec.org