Canada Youth to Business Report 2013 (English)

Canada

Youth to Business

Report

2013

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Erika Welch, AIESEC Alumna Senior VP, Sustainability Excellence Chair of NLDC 2013

Table of Contents Introduction

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Leger Marketing Survey Results

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Y2B Forum

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Keynote Speakers/Panel Members

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Discussions of the Day

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Youth Perspective

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Sponsors

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Contact Information

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James Temple v Director of Corporate Responsibility, PwC

For reference: Youth to Business = Y2B

Terry Rock vCEO, Calgary Arts Development AIESEC Alumnus

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AIESEC Present in 113 countries and territories and with over 80,000 members, AIESEC is the world’s largest student-run organization.

Focused on providing a platform for youth leadership development, AIESEC offers young people the opportunity to be global citizens, to change the world, and to get experience and skills that matter today.

For over 60 years, students involved in AIESEC have gained skills and competencies through challenging leadership experiences, international internships, and interaction with an extensive global network.

AIESEC Canada, founded in 1958, has over 50 years of experience in developing high-potential youth into globally-minded responsible leaders through partnerships with businesses, government, and institutions of higher education. AIESEC Canada is currently present in 29 universities with over 2,000 members.

Youth to Business Forum

The Canada Youth to Business Forum brought businesses and students together to engage in a unique dialogue on relevant topics to both Canadian businesses and student communities.

On May 3, 2013, AIESEC Canada convened student leaders from 29 universities across the country for this dialogue with senior business representatives to address the question: “Is Canada on the right track to become a competitive and sustainable global leader?”

Youth to Business

Survey

In partnership with:

Leger Marketing became a strategic partner of AIESEC Canada this year, offering to support AIESEC in gathering realtime data from students across the country. AIESEC has been the national youth voice during its 60 year history in Canada. However, this is the first time it has had the support necessary to collect and showcase national youth opinion on topics relevant to students and employers. The survey this year focused on whether or not Canada was on the right track to become a sustainable and competitive, global leader. The results of the survey complemented the discussions and content of the Youth to Business Forum.

of respondents are from the east.

36% 64%

of respondents are female. of respondents are male.

EDUCATION BREAKDOWN

35% 65%

of respondents are from the west.

GENDER BREAKDOWN

REGIONAL BREAKDOWN

Out of the 565 surveys completed...

93% 79% of respondents are currently undergraduate students.

are members of AIESEC

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TheYouth Perspective Survey Results FINDING EMPLOYMENT

36% 35% of students in Canadian universities are most concerned with getting a job in their field.

When it comes time for students to find employment in their chosen field, the two most important factors are the reputation of the employer and the sustainability of the sector (90% and 84% respectively).

of students in Canadian universities are most concerned with getting a job that fits with their values.

SUSTAINABILITY Type of industry: Mining

Oil and Gas

Manufacturing

Transportation

Government

Financial Services

Education

Technology

Students think this is the least sustainable industry.

Students think this is the most sustainable industry.

Students think this industry has the least potential to become sustainable.

Students think this industry has the most potential to become sustainable.

Students think they have the least influence on this industry.

Students think they have the most influence on this industry.

OUT OF

6 10 53% 24% 23%

university students believe that ten years from now, Canadian business’ influence on sustainability will increase.

of university students think Canada is on the right track when it comes to being a competitive and sustainable, global leader. of university students think Canada is on the wrong track when it comes to being a competitive and sustainable, global leader. of university students are uncertain if Canada is on the right track when it comes to being a competitive and sustainable, global leader.

The Youth to Business Forum that took place in Calgary, Alberta on May 3, 2013 was used to create discussions between students and business leaders about the topics outlined in the survey.

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Country Canada Calgary, AB | May 3, 2013 29 Canadian Universities | 276 Students | 30 Business Representatives The 2013 Canada Youth to Business Forum focused around the following key question:

“Is Canada on the right track to become a competitive and sustainable global leader?�

The day focused on Canadian innovations and challenges in the following three themes:

1) Education 2) Investment 3) Communities

Workshops

Master of Ceremonies: Dr. Terry Rock Chief Executive Officer, Calgary Arts Development President, AIESEC Canada (1991/1992)

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Keynote Speakers “We are all responsible when it comes to building our community.”

Naheed Nenshi Mayor of Calgary

“The only sustainable way to continue growing our cities is through the education system.”

Bruce Graham

“No one stood around waiting for permission to take charge.”

Jim Dinning

President and CEO, Calgary Economic Development

Chancellor, University of Calgary

Panel Members MORNING PANEL

AFTERNOON PANEL

Karen Kun Executive Director and Co-Founder of Waterlution and Publisher Emeritus of Corporate Knights AIESEC Concordia Alumna

Stefanie Hanz (Panel Moderator) Talent Acquisition, Sourcing and Social Media Specialist

Teresa Woo-Paw Associate Minister of International and Intergovernmental Relations and MLA for Calgary-Northern Hills

James Temple Director of Corporate Responsibility at PricewaterhouseCoopers

Todd Hirsch Senior Economist at ATB Financial, Author and Speaker

Jennifer Pendura Group Lead, Community Relations & Investment at Cenovus Energy AIESEC Edmonton Alumna

Amy Jarek Vice President, Corporate Affairs at Talisman Energy

Jeanette Sutherland Manager of Workforce and Productivity at Calgary Economic Development

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Youth to Business Forum

Gordon Ching v AIESEC Canada

v

Mark Radostits AIESEC Edmonton

Jim Dinning Chancellor, University of Calgary

v

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Discussions of the Day “Youth play a critical role in enhancing innovation and new thinking within businesses today. I can’t tell you how proud I am to sit alongside students, learn from their wisdom, and think differently about Canada and how it can be a more prosperous economy in the future.”

- James Temple, PwC

James Temple v Director of Corporate Responsibility, PwC

“Companies likes ours are here. We want to have this conversation. We want to be engaged. We’re interested in knowing the questions [students] are asking and where [they’re] coming from.”

- Jennifer Pendura, Cenovus Energy Leor Rotchild, AIESEC Alumnus v Advisor, Corporate Responsibility Cenovus Energy

Q:

“Our world is becoming so interconnected. We’re becoming smaller and smaller, the population is growing, and there’s not a lot of space left on this planet. What do you feel are businesses and students roles in proactively tackling this problem?”

- James Macvey, AIESEC KPU

A:

“Think global, act local. I think it’s really hard to think about the big question. Understand the big picture, and focus on what is in your sphere of control”.

- Jennifer Pendura, Cenovus Energy

A:

“We all need to take personal accountability for the actions we make everyday. Rather than looking at the worst case scenario, why don’t we start by thinking about what we are doing today.?”

- James Temple, PwC

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Youth Perspective DANIAL MAZHAR SHAFI, AIESEC McGill “A major Y2B learning is perspective - we normally choose to see ourselves as students and youth and believe that limits us in our scope. Y2B made it clear that was not the case. We are contributing members of the societal and business world and it falls on us to make the change we want to see. We need to see ourselves in that manner; as citizens who should contribute and raise issues instead of being sidelined and wait for opportunities to come to our doorstep.”

SIRISHA VALUPADAS, AIESEC Edmonton

Mike Pham v AIESEC Calgary

“I think the main thing I learned from the format is that some questions do not have simple answers. We might think we understand a situation having to do with CSR etc, but in actuality, there's so many layers to these problems. To understand and properly come up with solutions requires time. We as youth need to understand that because we're the type that are interested in immediate action and results.”

BENOIT MALRIC, AIESEC UQAM “I really liked the whole day. Everything was well planned and we had time to network, which was a plus. The Mayor of Calgary was very interesting and Jim Dinning’s speech was amazing and made me proud of my country. I think in Canada, we have a lot of resources we can use, but we have to manage them well. Also, we are growing in the CSR field which is great news.”

DOMINIC JAN SUNGA, AIESEC UBC “I thought that the panel was a great way to interact with the speakers, and also vice versa. The way it was set up made it possible for a rich conversation to continue. I believe that Canada is on the right track and moving in the right direction to becoming a competitive and sustainable global leader. However, with that said, we still have a long way to go. The speed in which we accomplish this goal will depend on how focused AIESEC Canada is, which is why Y2B was important because it brought the question into focus.”

Dr. Caleb Wall Partner, Impact Assessment & Planning Environmental Resources Management

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Sponsors Forum Partner

Workshop Partners

Strategic Partners

Communities Theme Partner

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Contact Us For in-depth insight into our Youth to Business report and media opportunities, please contact: Gordon Ching National Vice President, Marketing & Communications AIESEC Canada, Inc. 161 Eglinton Avenue East, Suite 402 Toronto, Ontario, Canada | M4P 1J5 Phone: +1 416 368 1001 Email: gordonc@aiesec.ca Web: www.aiesec.ca

Acknowledgements The Canada Youth to Business Forum 2013 was organized by: Kevin Cornwell National Vice President, Business Development, 2012-2013 AIESEC Canada, Inc. Sarah Guinta National Vice President, Marketing & Communications, 2012-2013 AIESEC Canada, Inc. A special thank you to Oumar Gueye, Maggie Twidale, and Gordon Ching for serving on the National Support Team for Youth to Business 2013.

The Canada Youth to Business 2013 Report was created by: Michelle Lam AIESEC Edmonton