WEBSITE LAUNCH CHECKLIST
On page SEO Checklist to check before deployment of your website
Review each point before launch, then verify the live website after deployment. Page focus: Match each page to one clear topic and user need. Title tags: Write unique, descriptive titles; aim for 50-60 characters, including spaces.* Meta descriptions: Summarize each page clearly; aim for 150-160 characters, including spaces.* Headings: Use only one H1 per page, with H2 and H3 subheadings in a logical order. Content: Answer visitors’ questions with original, accurate information; remove placeholders. Keywords: Use relevant terms naturally in titles, headings and copy. URLs: Keep addresses descriptive and consistent; avoid unnecessary parameters. Internal links: Connect related pages using descriptive, clickable link text. Images: Use WebP or AVIF for photos; compress files and add descriptive alt text to meaningful images. Mobile experience: Check readability, navigation and buttons on small screens. Loading speed: Test mobile and desktop performance at Google PageSpeed Insights (pagespeed.web.dev); address flagged issues. Indexing: Ensure launch settings allow intended public pages to be crawled and indexed. Preferred URLs: Set canonical tags to the correct live URLs to clarify duplicate versions. Launch checks: Fix broken links, test redirects and prepare an XML sitemap.
Need help preparing your website for launch? Explore SEO services from AI Build Infra for support with your SEO checklist. *Character ranges are practical writing targets, not Google limits. Search display varies by device and text width. Reference: Google Search Central SEO Starter Guide