Social Media to Drive Business

CAN SOCIAL MEDIA HELP DRIVE BUSINESS?

CONTENT DEVELOPMENT

Don’t over think it Keep it simple Be strategic Have a plan Be consistent Don’t always talk about your business It’s not what you say about yourself, it’s what other people say about you

DRIVING SALES Engagement

Optimization

ENGAGEMENT

Utilize Keywords to engage and create conversations

OPTIMIZATION

Domain Authority is a website metric developed by

Moz. It is one of the most important numbers known for strong SEOs. The greater your Domain Authority the more likely you are to have strong traffic and high rank.

Page Authority is a score (on a 100-point scale)

that predicts how well a specific page will rank on search engines.

SOCIAL SIGNALS

Social signals are the likes, shares, votes, pins, or views people place on Facebook, Twitter, LinkedIn, etc…

How do Social Signals Impact SEO? - Indicate reputation among a target audience - Help search engines, especially Google, decide what content is best for users - Give web users faith in content, because it has been ‘voted’ on by the masses - Help earn brand loyalty by strengthening your social presence

SEARCH ENGINE RANKING

The more social signals that are sent to the search engines - the higher your domain authority.

The higher your domain authority - the higher you will rank organically for keywords on the search results.

Having more traffic to your website increases your opportunity to close sales.

What can you do to increase your Social Media SEO?

 Open your Brand Account on relevant social media platforms  Complete full profile on all channels  Embed social share buttons in your website  Produce quality content that will inform, inspire and entertain your fans and followers  Utilize keywords in your posts  Share links from your website  Have relevant landing pages  Remain active  Request fans/followers to share your content  Create blogs to further promote your brand

“In order to be social, you have to be human�

Javier Morales javier@socialcaddie.com