Social Media Implementation and Management

Social Media Marketing & Management INNOVATIVE MARKETING SOLUTIONS FOR BUSINESS SUCCESS

Social Media Facts Over 200 Million Bloggers Over 55 Million Twitter Visits Over 300 Million Facebook Members Over 100 Million Youtube viewers in January 2010 Over 40 Million Linkedin Members

What is Social Media ?

WIKIPEDIA: Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing technique.

Simply put: A conversation that takes place using online tools and platforms‌.

Social Media at a glance‌.

There are thousands of social media sites.

Many of which are geared towards specific interests and industries.

Why are people using Social Media???

 People are proud to share their knowledge  People enjoy sharing their experiences  People are curious to what other people are saying and doing  People like to do business with people they know and love doing business people they trust

Pull versus Push Marketing

WIKIPEDIA: A push-pull-system in business describes the movement of a product or information between two subjects. On markets the consumers usually "pulls" the goods or information they demand for their needs, while the offers or suppliers "pushes" them toward the consumers Simply put: Pull information is requested by the consumer and push is ways of advertising your products to put them in the face of the consumers.

Where does Social Media fit in?

Push information

Pull information

Telemarketing

RSS (Really Simple Syndication)

Direct Mail

Blogging

Email Blasts

Social Media Platforms

Print ads

SEO Search Engine Optimization

Target Social Media Networks‌

Twitter is a free social networking service that enables its users to send and read messages known as tweets. Tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

Why tweet ???

 Brand Awareness  Deal Distribution  Use Twitter to gain Competitive Intelligence  Engage with your target audience  Online Reputation Management  Promote your Blog Content  Understanding Tool Feedback Mechanism  Promotion SEO Boost  Ask Questions Receive Answers  HR Tool Press Release  News Management

1.6 million followers

225 Tweets

Facebook is a social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students to get to know each other better.

Why Facebook ???

 Pages allow a business to “Publish to the Stream” (this shows up on your fans homepage)  Pages allow a business to engage fans with Rich Media (video, pictures, events)  Pages let a business analyze how fans are interacting with the Insights Dashboard (FB has deep analytics)  Pages let a business increase SEO (pages show up in higher Google keyword searches)  Pages allow you to run highly targeted demographic ads to attract only those that are relevant to your business.  Pages allows you to arrange Tabs in the order you like (with the exception of the Wall and Info)

Picture Gallery

630 Friends

134 Pictures

You Tube is a video sharing website where users can publish their own videos to be broadcasted through their network.

Over 100 Million You Tube viewers in January 2010.

Posting Distribution

Expand your distribution by sharing your information with on- line platforms that can continue to be shared on and on‌

Postings can be shared from You Tube to Facebook and Twitter .

Viral Distribution

Now your posting is visible to all your friends and can be shared with your friends’ list of friends.

Viral Conversations

As your information is shared through these platforms, it may create conversations that can develop into business opportunities.

Knowing how to engage these networks is the key.

Travelscream maximizes the power of content distribution and social media to drive new revenue, improve search engine rankings and achieve widespread global brand exposure. Their content distribution solutions and exclusive Travel Deals Network reach millions of travel buyers on websites and through email, social networks, RSS feeds and other digital channels. All incremental bookings are delivered to your website, with no transaction fees. Once on your website, They help you keep customers there longer and engage them more fully with the latest interaction and content sharing tools available in their Social Media Toolkit.

Travelscream provides the distribution channels, technology and expertise you require to maximize presence and grow incremental sales quickly, easily, and cost-effectively.

Why Travelscream ???

 Immediacy & Low Entry Threshold  Accountability  Real-time Campaign Management & Measurement  Comprehensive, Immediate, Customer-focused  Multi-media Deal Delivery  Total Audience Reach  Superior Targeting Capabilities  Unique Merchandising Page  Embedded Booking Engine  Dashboard Deal-creation Wizard  Social Media Sharing  Increased SEO

Implementation and best practices

 RSS Interactive Map Guestbook Message Board

Deliver your travel offers through their Travel Deals Network of leading media partners to reach millions of qualified buyers instantly!

Headline clearly states destination and deal in terms of price and savings

Call to action Enticing descriptive copy showcases value and transports reader to destination

Instant bookmarking and viral sharing capabilities by sociallyengaged consumers.

Call to action

What Associates In Business, Inc. can offer you‌ Associates in Business will provide the following: ďƒ˜ Implement, manage and maintain the Social Media Channels outlined in this presentation ďƒ˜ Present and recommend best practices and new technology that can increase productivity, exposure and revenue

Customized look‌.

Twitter

Website

You Tube

Innovative tools‌.

Brochure View

Content Management‌

Thank you And We look forward to working with you !!!

Contact Info

Associates in Business, Inc. Javier Morales Managing Partner 954-401-8636 javier@associatesinbusiness.com