Balmoral Proposal

Online Marketing Solutions Balmoral Island Social Media Solutions

May 27, 2013

Mayfair Hotel & Spa February 7, 2011

Business Philosophy ............................................ 3 Website Project Overview .................................... 4 Web Site Design .................................................. 5 WordPress Management System .......................... 6

contents

WordPress Mobile Application .............................. 7 WordPress Samples ............................................ 8 Mobile Website .................................................... 9 Social Media Channels ...................................... 10 Social Internet Marketing ................................... 11 Social Media Project Overview ........................... 12 Development and Maintenance .......................... 13 Social Media Designs.................................. 14 - 17 Interactive Media Kit........................................... 18 Interactive Media Kit Overview............................ 19 Interactive Media Kit Distribution ........................ 20 Estimates ................................................... 21 - 22

Balmoral Island/ TABLE OF CONTENTS

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Business Philosophy

After compiling the information from the three key fundamentals we can establish a strategy to achieve your business objectives—increase online exposure and social media engagement. To accomplish these objectives entails the development and execution of multiple components.

Associates in Business is a Marketing and Social Media Solutions company that focuses on the clients needs—ensuring that the products and services being offered are in sync with the end user. This is the foundation of successful marketing that has made many businesses incredibly successful.

• Brand identity: Given the competitive market place, the visitors must feel that they are going to the official site, social media pages and platforms for the business. One way to convey this is to develop a design strategy that continues the brand’s look and feel throughout all online platforms.

The team at Associates in Business have worked on domestic and international companies that offer a variety of services and products.

It is the goal of Associates in Business to implement a marketing communication strategy that will increase the Balmoral Island’s online presence through the design and development of engaging website, social media platforms and online marketing platforms.

Our approach is founded on three key fundamentals: (1) The products: It is vital to thoroughly understand what you are selling or promoting. How will your business stand out?

Why should consumers choose your business as the “Ideal Destination”? What do people think about your business? This information will translate into communicating features into benefits.

(2) The consumer: Understanding the target audience and what relationships they have with your business is important. How does your business and amenities fit into their lives. Taking that approach creates an environment where your business addresses the consumer’s needs. More importantly understanding your consumer(s) will enable your marketing communications to “speak” their language.

(3) The marketplace: Having key insights into the Hospitality Industry, perception of the competition and how your audience fits within this arena is important in creating successful marketing communications. Who are your direct and indirect competitors and their specific strengths and weaknesses?

• Marketing Communication Consistency: The proposal is specifically for Web Design, Social Media Solutions and other platforms that promote one another with the effort of increasing traffic to and from the website whose purpose is to convert “visitors” into “clients.” Updating all online platforms to match the website will ensure what consumers encounter when they see, or read about, Balmoral Island is consistent across all channels.

• Brand Personality: Developing social media solutions entails giving them a “personality” that achieves a positive perception in the eyes of consumers. The website, social media channels and other platforms will reflect Balmoral Island as an premier destination in the market. That can be accomplished by providing visitors with an engaging design and useful applications on the site as well as the other platforms. These features will encourage fans to respond to posts on the social media channels and initiate “conversations”.

These conversations are shared and will create good impression and build brand loyalty.

Balmoral Island/ INTRODUCTION - BUSINESS PHILOSOPHY

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Web Project Overview

Deliverables

The Balmoral Island project consists of the development and introduction of a new website with social media integration.

In addition to developing original designs for your web site, Associates in Business supervises all stages of production for each item. This “supervising” is more of a quality control, ensuring that every piece is produced to the highest possible standards.

Associates in Business will create pages designed to capture visitors attention while inviting them on a path developed by the positioning of images and content. The integration of the social media platforms will allow visitors to access all the possible channels in the decision process.

The creation of a site map will help organize and prioritize the information that will be featured on the site. The goal is to create a clean site with a clear message.

The development of a WordPress website will allow for changes and alterations using the very user-friendly back end CMS (CMS) Content Management System. AIB will provide full training on the back end system. The system is developed for 24/7 access for modifications by users of any level.

A visually appealing and structured site will increase exposure which will result in an increase in traffic and revenues.

Below is a full spectrum of web and social media opportunities that can be created for Balmoral Island’s online presence.

• Official Bamoral Island website with full brand integration • Site Map for navigation flow • Embedded applications for user engagement (contact form, video, email sign subscription, etc..)

• Integration of Social Media Platforms (Facebook, Twitter and YouTube) • Implementation of Google Analytics for performance review • Training on CMS (Content Management System)

Balmoral Island/ PROJECT OVERVIEW

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Website Design Having a web presence is crucial in today’s business. However, having a site that is visually appealing and informative is key. The design of the page should be inviting while not distracting from your message.

• Site Map Creating a site map will ensure that the information flows throughout the site. The order in which you present the information will guide visitors along the path you choose to take them on.

• Strategic design brings all the elements of branding to the site. It is important to have a clean design to enable key components to stand out. The design and flow of the pages will create a positive experience for users.

• Focus is achieved by making useful content more prominent and eliminating unnecessary text and graphics.

Web Design Stages 1) Structure: Complete site map, screen views and information architecture 2) Design: Visual design examples of pages and user experience workflow 3) Revisions: Three rounds of revisions, review/approval and time frames 4) Functionality: Decisions of specific outgoing links from site 5) Testing: Tests to ensure all links and applications are working properly.

• Navigation reveals content, which means that at a glance the user knows what the entire site is about. A clear, well thought-out navigation is one of the best opportunities a site has to make a good impression.

• Technology has advanced to improve our lives. Utilizing these tools within the website are crucial to stay competitive in the market.

• Content Management is now made easier with the development of WordPress sites. These sites make it easier for users to manage the content from their simplified back end system.

• Google Analytics will provide key statistics that can help guide help guide and identify marketing opportunities. The analytics are a crucial component to your website success.

Balmoral Island/ WEBSITE DESIGN

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WordPress Websites

WordPress Management System: The back end system is very user-friendly for content and design management.

Below are two example of WordPress sites for travel. These sites are completely customized and as you can see by the management system, very user-friendly for changes and alterations. Our program includes full training on the CMS (Content Management System) Samples of WordPress websites

Detailed page content : View of About Us page content.

Balmoral Island/ WORDPRESS CMS

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WordPress Mobile Management In addition to the easy back end CMS, Wordpress also has a phone applicaton that provides some real time site management tools. These tools will allow you to manage your site from anywhere at any time.

The Wordpress phone application will allow you to manage the following: • Content on all pages • Blog Posts • Post comments

Associates in Business site using Worpress Applicaiton Site Pages

Blog Posts

Blog post comments

Balmoral Island/ WORDPRESS MOBILE MANAGEMENT

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Samples of WordPress websites

WordPress Website Sample Below are some website design samples using the Wordpress platforms

Balmoral Island/ WORDPRESS SAMPLES

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Mobile Website

Deliverables

With the number of online viewers coming from mobile devices, it is extremely important to provide them with an innovative mobile version of your site. The mobile site will include elements and information from the core website to continue consistency across all platforms.

Below is a full spectrum of web and social media opportunities that can be created for Balmoral Islands online presence.

• Official Balmorals Island mobile website with full brand integration • Embedded applications for user engagement (contact form, video, email sign subscription, etc..)

• Integration of Social Media Platforms (Facebook, Twitter and YouTube) • Implementation of Google Analytics for performance review

Balmoral Island/ WORDPRESS MOBILE

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Social Media Channels Utilizing these social media platforms is key for customer engagement and retention as well as brand awareness. Giving customers a voice to share creates customer empowerment. A social media posting strategy is developed to drive fans to social media channels. The strategy can include components to keep fan’s interest throughout the year.

Twitter

Facebook

YouTube

Twitter is a free social networking service that enables its users to send and read messages known as “tweets.” Tweets are text based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as “followers.”

Facebook is a social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college.

YouTube is a video sharing website on which users can upload and share videos.

This platform also provides social sharing options where videos can be virally distributed through a large number of viewers.

Why Twitter?

Why Facebook?

Why YouTube?

• Brand Awareness

• More than 1 billion active users

• People are watching over 2 billion videos per day.

• Deal Distribution

• 50% of active users log on to Facebook in any given day

• 70% of YouTube’s traffic comes from outside the U.S., meaning the foreigners are likely to travel to the U.S. for their vacations.

• Use Twitter to gain Competitive Intelligence • Engage with your target audience • Online Reputation Management • Promote your Blog Content • Understanding Tool Feedback Mechanism • Promotion SEO Boost • Ask Questions Receive Answers • News Management

• Average user has 130 friends

• YouTube is localized in 23 countries across 24 different languages.

• People spend over 700 billion minutes per month on Facebook • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

• There are more than 200 million active users currently accessing Facebook through their mobile devices.

• Every minute, 24 hours of video is uploaded to YouTube • User base is broad in age range, 18-55 covering a large demographic • Over 300,000.000 active accounts.

• Video sharing tools are available for many of the social media platforms.

Balmoral Island/ SOCIAL MEDIA CHANNELS

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Social Internet Marketing Where SEO Meets Social Media As we have read and seen, the search engines like Bing, Google and Yahoo are now incorporating the social media platforms into their algorithms. The algorithms are the formulas used to determine search ranking. Our strategy brings all the major social media platforms together to increase exposure and website strength.

How it works: • Determine “Topic of Interest”.

• Create SEO rich article of the “Topic of Interest” to distribute to network of online publishers.

• Develop a Facebook strategy that focuses on the “Topic of Interest”.

• A Twitter strategy will be created for the “Topic of Interest”. A schedule of Tweets will be produced with links to site and other key areas in support of the campaign.

• Develop a video for the YouTube channel featuring the “Topic of Interest”. Video will be distributed through various networks

Benefits: • Consistent messaging throughout all platforms and site • Top ranking on search engines • Long term top ranking based on continued maintenance support • Continued engagement with social media platforms and website visitors Long term: Once top ranking is achieved a long term strategy will be incorporated to continue to maintain placement.

Balmoral Island/ SOCIAL INTERNET MARKETING

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Social Media Project Overview

Deliverables

The goal of the project is to develop a strategy to increase engagement and drive traffic to the business via the social media platforms. The program will include the interlinking of multiple platforms and a posting strategy that will highlight the services and products offered by Balmoral Island.

In addition to developing original designs for all your social media channels, Associates in Business supervises all stages of production for each item. This “supervising” is more of a quality control, ensuring that every piece is produced to the highest possible standards.

One of the key elements of the social media platforms is to drive engagement which will support the Search Engine Optimization for the company. In addition, the channels will provide the ability to provide added value to new and current partners.

The new social media channels will communicate all the services associated with the business and will become a key tool in marketing efforts.

Below is a full spectrum of social media opportunities that can be created for the Balmoral Island’s Social Media Solutions.

• Balmoral Island Official Facebook Business Fan Page which will encompass functional applications (video, links to core website and customized applications) to make the page interactive to users and extend brand awareness.

• Customized Twitter Page background to increase brand awareness.

• Custom YouTube Page extends brand awareness and provides interlinking of multiple social media platforms by using video content placed in YouTube with links to Facebook and Twitter.

• Links will be created between Facebook and Twitter so that information posted on Facebook will automatically be fed into the Twitter page with a shortened URL when needed.

Balmoral Island/ PROJECT OVERVIEW

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Facebook Facebook allows consumers to communicate directly with companies as well as provide honest feedback within their own social circles, which leads to increase in brand awareness and loyalty. The design and application are key for the engagement of fans.

• Home Tab: Welcome tab with multiple links and applications. The home tab design will include branding elements.

• Activities Tab: Tab will feature a list of detailed activities available.

• Promotions Tab: Tab will feature current promotions with a slide show application.

• Video Tab: Tab will feature a video player that will be linked to the Balmoral Island YouTube channel.

• Calendar Tab: Tab will feature a Google Calendar of events. The content will be managed via Google Calendars program. The calendar will promote upcoming events and activities.

YouTube • Customized background featuring branding components.

Monthly Management & Maintenance Services • Posting: Will develop a posting strategy for to incorporate business needs and goals. Strategy will include frequency and content of posts.

• Monitoring: The monitoring of the pages is a team effort. We will work together with the business to monitor pages on an daily basis to ensure content posted and responses to posts are appropriate.

• Responding: AIB client-assigned representative will respond to basic questions posted on Facebook fan page. For more detail-specific responses, we will reach out to the business for suggestions.

• Creating Conversations: AIB will respond to posts and comments with the goal of creating ongoing conversations. These conversations provide engagement as well as SMO (Social Media Optimization) which is used by the search engines algorithms for ranking • Best Practice Updates: We will provide the business best practices that can maximize the social media marketing.

• New applications and platforms: We will review and present the company with any new applications and platforms we feel can increase our overall social media marketing efforts.

• Analytics: Return on investment can be measured with detailed statistics on fan growth and user demographics.

• Create playlists with videos of interest that highlights and promotes the business, services and products. The playlists will also be set up to automatically stream uploaded videos to the Facebook video player application.

• AIB will work with company to develop video content.

Twitter • Customized background featuring branding components.

• Will be set up to automatically Tweet Facebook Posts.

Balmoral Island/ DEVELOPMENT & MAINTENANCE SERVICES

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Social Media Platform Design The saying “Less is more” always holds true. In the business of marketing communication the message should always be simple and clear. Creating a Facebook fan page that is visually appealing and highly functional to users is a challenge. It requires understanding of marketing, design and computer-human interaction. This is accomplished by the following steps: • Establishing a clear visual hierarchy— Doing so will save the consumer time since the design of the pages has prioritized the content for the user (i.e. fan page tabs).

Sunset Resorts Facebook fan page example: Multi-functional fan page with consistent branding from Sunset Resorts website.

• Strategic design combines the use of copy with imagery to effectively communicate specific messaging and branding elements from the website. The choices presented to the consumer/ visitor would be intuitive with a sense of clear direction giving the consumer a positive user experience. A dedicated company fan page also achieves brand awareness when website design elements are brought into Facebook fan page.

• Focus is achieved by making useful content more prominent and eliminating unnecessary text and graphics.

Sunset Resorts website home page

Branded elements consistent with Sunset Resorts website.

Video playback application

Booking application.

Balmoral Island/ SOCIAL MEDIA DESIGN

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Social Media Solutions Below is an example of pages showcasing branding elements and different functional applications that make each social media design engaging for the user and consistent with the branding of the company being represented.

Mayfair Hotel & Spa - Web site

Balmoral Island/ SOCIAL MEDIA DESIGN

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Facebook Sample Below is an example of tab designs featuring: Hotel booking widget, links and Google Calendar integration.

Bolongo Bay Facebook Page

Balmoral Island/ SOCIAL MEDIA DESIGN

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Facebook Micro-site Sample Below is an example of a Facebook micro-site where visitors can click through information without leaving Facebook.

Balmoral Island/ SOCIAL MEDIA DESIGN

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Open presentation with introduction letter and links to information

Interactive Presentation The Interactive Media Kit will allow viewers to navigate through key information with the ability to view live samples and links to drive engagement and traffic. Below is a sample of how this program can work for you.

Balmoral Island/ INTERACTIVE MEDIA KIT

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Media Kit Program Overview The interactive media kit was created to deliver an online presentation of the products/ services offered by your company. The interactive media program eliminates the need to create hard copy materials which can become very costly. And the reality is that most people will either file or throw away the hard copy. This programs provides the ability to share the information via any online platform.

Viewers will be provided with the ability to interact by viewing live samples or links. The Interactive Media Kit can be linked or embedded on any online platform like website, Facebook, Blog, etc....

The interactive media kit can include text, video and images to drive activity and engagement.

Deliverables Below is a full spectrum of the opportunities that can be created for the Balmoral Island’s interactive program.

• Full Cover design integrating the Balmoral Island branding • Program Map for navigation flow • Embedded applications for user engagement (video, gallery, etc...)

• Integration of Social Media Platforms (Facebook, Twitter and YouTube) • Implementation of Google Analytics for performance review

In addition, the program can be viewed offline and on mobile/ tablets.

Click image to view live Sample

Balmoral Island/ INTERACTIVE MEDIA KIT OVERVIEW

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Interactive Media Kit Below are some sample on how the kit can be used:

Facebook Fan Page Shareable link

http://goo.gl/zKUtx

Email signature

Save to USB Drive for giveaways

Website

Balmoral Island/ INTERACTIVE MEDIA KIT DISTRIBUTION

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Platform Design Estimate The proposal given is prepared with optional packages to meet client budgets and expand the scope for optimal success. A schedule entails reviews and sign-offs to ensure implementation is on budget and on time.

D ELIVE R A B L E S *

AMOUNT $5000.00

Wordpress Website: Mobile Wordpress:

Social Media Development:

Interactive Media Kit:

Estimate date: 5/27/13 Quote Valid until 6/10/13

TOTAL**

$22,000

* The “Deliverables� listed above regarding creative production are preliminary estimates. Final prices may be adjusted for additional client changes in specifications or scope of the project(s). ** A 1/2 deposit of the total is required to begin work. Final payment to be invoiced upon completion and release of digital files to company authorized representative(s).

Social Media Representation Contract required to gain access to social medial channel account(s) for modifications and programming.

Please sign below and send signed copy to: Associates in Business, Inc. / P.O. Box 266781 / Weston, Fl 33326 / 954-401-8636 / javier@associatesinbusiness.com

By the execution below, the individual hereto has agreed to all of the terms and conditions of this Proposal effective as of the last date of signature below, and each signatory represents that it as the full authority to enter into this proposal and to bind her/his respective party to all of the terms and conditions herein. Agreement is valid for 1 year from date of signature and can be terminated by any party with 30 day written notice.

Signature: ___________________________________________________________ Date: ___________________ Name (print): __________________________________________________________ Title: ________________________________________________

Monthly Maintenance The proposal given is prepared with optional packages to meet client budgets and expand the scope for optimal success. A schedule entails reviews and sign-offs to ensure implementation is on budget and on time.

D ELIVE R A B L E S *

AMOUNT

Social Media Channel Monthly Maintenance Package:

$2000.00 per month

• Posting: • Monitoring: • Responding: • Creating Conversations: • Best Practice Updates: • New applications and platforms: • Analytics: • Social Media Tab Hosting:

$200.00 per month

Website Maintenance Package: • Site Hosting: • Minor Site Updates: • Plugin Updates:

Estimate date: 5/27/13 Quote Valid until 6/10/13

TOTAL**

$2200.00 per month

Please sign below and send signed copy to: P.O. Box 266781 / Weston, Fl 33326 / 954-401-8636 / javier@associatesinbusiness.com

By the execution below, the individual hereto has agreed to all of the terms and conditions of this Proposal effective as of the last date of signature below, and each signatory represents that it as the full authority to enter into this proposal and to bind her/his respective party to all of the terms and conditions herein.

Signature: ___________________________________________________________ Date: ___________________ Name (print): __________________________________________________________ Title: ________________________________________________

thanks.

Javier Morales—President CEO 954.828.0614 javier@associatesinbusiness.com

www.associatesinbusiness.com

When you partner with AIB for your Social Media Solutions you get EVEN MORE value for your marketing dollars. We not only work with your social media channels, we become a powerful part of your sales team. Bringing innovative ideas and proven methods that increase your revenue and maximize profits.